Everything Technology Marketing

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What Are the Top-10 Marketing Books?

Everything Technology Marketing

Stelzner ) | Product Strategy for High Technology Companies (Michael McGrath) | The Leaky Funnel (Hugh Macfarlane) | Word of Mouth Marketing (Andy Sernovitz) | Influencer Marketing (Brown and Hayes) | The Chasm Companion (Geoffrey A.

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. It is through content that many other online marketing channels flow best. All of these lead to more web visitors through social media and SEO.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

Focus on social networks and Google and special interest sites for the early phases; that's where buyers will often look first and find your content to make sense of their problem and the solution space and identify potential vendors. Also add how you want to get your information to your audience - how will they find you.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Are your buyers frequenting certain online communities, are they searching Google with specific keyword and phrases, do they subscribe to your newsletters? Here you have an opportunity to map out how prospects will receive your information and how you increase your odds of it actually happening.

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How Social Media Boosts Search Rankings (Infographic)

Everything Technology Marketing

With the explosion of social media, Google and other search engines have included social media activity into search results and into the algorithm used to calculate website ranking based on social popularity. And is anybody really surprised that Google+ has the biggest impact on Google rankings? Check it out: