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| | EVERYTHING TECHNOLOGY MARKETING
JANUARY 27, 2011 What Are the Top-10 Marketing Books?
There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. Chan Kim, Renée Mauborgne) Inside the Tornado (Geoffrey A.
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