| | | Everything Technology Marketing | |  Google | 4 articles |
| Page 1 of 1 | Previous | Next | EVERYTHING TECHNOLOGY MARKETING APRIL 8, 2010  5 Steps to B2B Marketing Success Focus on social networks and Google and special interest sites for the early phases; that's where buyers will often look first and find your content to make sense of their problem and the solution space and identify potential vendors. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. Time to get ready | EVERYTHING TECHNOLOGY MARKETING MAY 24, 2010  The Brave New World of B2B Marketing - Are You Ready? Are your buyers frequenting certain online communities, are they searching Google with specific keyword and phrases, do they subscribe to your newsletters? Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. | | | | | |
| EVERYTHING TECHNOLOGY MARKETING JANUARY 27, 2011  What Are the Top-10 Marketing Books? There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. Chan Kim, Renée Mauborgne) Inside the Tornado (Geoffrey A. | | |
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