| | | eMarketing Strategist | |  Google | 22 articles |
| Page 1 of 1 | Previous | Next | EMARKETING STRATEGIST NOVEMBER 8, 2010 How to Kill Your Business with One Email Use Google Alerts – Google Alerts sends you an email with search results. Learn how to use Google Alerts here. First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. Why it’s important to give credit where credit is due will quickly become obvious. The following is a story about a woman who screwed up. She thought she was right but was wrong, blew off the injured party and create a firestorm of bad publicity for her business. So, let’s get started. institution. link]. | EMARKETING STRATEGIST JANUARY 7, 2011 Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? Sure, a customer MIGHT search Google for “management consultant,&# land on your site and then pick up the phone. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. This stuff is hard work! You do! Active Marketing. | | | | | |
| EMARKETING STRATEGIST SEPTEMBER 26, 2011  What Are Meta Tags and How Do They Work? Here is the first search result when I type “growing dahlias” into Google. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. While a person viewing the web page doesn’t see them, the search engines do. | EMARKETING STRATEGIST SEPTEMBER 26, 2011  What Are Meta Tags and How Do They Work? Here is the first search result when I type “growing dahlias” into Google. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. While a person viewing the web page doesn’t see them, the search engines do. | EMARKETING STRATEGIST OCTOBER 30, 2011 How to Write Meta Tags However, Jill Whelan of High Rankings Advisor says “Description tags can be as long or as short as you want, because Google will display just the relevant part of it. So even if your meta description is hundreds of words, Google will pull a snippet from it that uses the keyword phrase that the searcher used.”. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers. Some Things You Need to Know Before You Start Writing. | EMARKETING STRATEGIST OCTOBER 30, 2011 How to Write Meta Tags However, Jill Whelan of High Rankings Advisor says “Description tags can be as long or as short as you want, because Google will display just the relevant part of it. So even if your meta description is hundreds of words, Google will pull a snippet from it that uses the keyword phrase that the searcher used.”. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers. Some Things You Need to Know Before You Start Writing. | | | | | | | |
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EMARKETING STRATEGIST | TUESDAY, AUGUST 24, 2010 Who’s Tracking You Online?
Google is the biggest tracker with Microsoft coming in 2nd. I use Google Chrome. Big companies such as Google, Microsoft and Yahoo aren’t out to get sensitive data such as credit card or social security numbers. If you use Google Analytics (and you should be), you’re installing a cookie to track what pages visitors click on, how long they stay on that page, what browser they used to find you and other statistics. Learn more about how Google Analytics uses cookies: [link]. There are 2 types of tracking software: Cookies and Beacons. Yay Wikipedia!). MORE >> -
EMARKETING STRATEGIST | MONDAY, FEBRUARY 14, 2011 Even the Big Guys Screw Up SEO
But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. wasn’t surprised because I think it happens way more often than Google lets on. This is because Google considers a link to your site as a vote of popularity and in general, the site with the most links to it wins the rankings war. This is a big no-no in Google’s book and when they catch you doing it, your site disappears from the search results. This is news?” MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010 The Power of Negative Attention
She does a search for her favorite eye glass designer in Google. Google considers links to your site from other sites as a vote of popularity and all other factors being equal, the site with the most links wins the rankings war. The problem is that Google can’t (or chooses not to) discern between positive attention and negative attention. So when burned customers complain on review sites, Google just knows there’s a link to this website. If you know what to do and are willing to spend the time and money, your site can be #1 in Google too. link]. MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, MARCH 23, 2011 Vegetables vs. Dessert: How to Write an Info Product that Sells
People couldn’t care less about how Google works. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, MARCH 23, 2011 Vegetables vs. Dessert: How to Write an Info Product that Sells
People couldn’t care less about how Google works. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? MORE >>
- Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? EMARKETING STRATEGIST | FRIDAY, JANUARY 7, 2011
- Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? EMARKETING STRATEGIST | FRIDAY, JANUARY 7, 2011
- The Power of Negative Attention EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010
- The Power of Negative Attention EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010
- What Is RSS and How Does It Get Readers to My Blog? EMARKETING STRATEGIST | TUESDAY, NOVEMBER 8, 2011
- What Is RSS and How Does It Get Readers to My Blog? EMARKETING STRATEGIST | TUESDAY, NOVEMBER 8, 2011
- How to Kill Your Business with One Email EMARKETING STRATEGIST | MONDAY, NOVEMBER 8, 2010
- How to Set Up Google Alerts and Use Them for Internet Research EMARKETING STRATEGIST | TUESDAY, AUGUST 21, 2012
- Even the Big Guys Screw Up SEO EMARKETING STRATEGIST | MONDAY, FEBRUARY 14, 2011
- Who’s Tracking You Online? EMARKETING STRATEGIST | TUESDAY, AUGUST 24, 2010
- Even the Big Guys Screw Up SEO EMARKETING STRATEGIST | MONDAY, FEBRUARY 14, 2011
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