eMarketing Strategist

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What Are Meta Tags and How Do They Work?

eMarketing Strategist

Here is the first search result when I type “growing dahlias” into Google. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. While a person viewing the web page doesn’t see them, the search engines do.

Work 47

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Here is the first search result when I type “growing dahlias” into Google. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. While a person viewing the web page doesn’t see them, the search engines do.

Work 47

Even the Big Guys Screw Up SEO

eMarketing Strategist

But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. wasn’t surprised because I think it happens way more often than Google lets on. This is because Google considers a link to your site as a vote of popularity and in general, the site with the most links to it wins the rankings war. This is a big no-no in Google’s book and when they catch you doing it, your site disappears from the search results. This is news?”

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Sure, a customer MIGHT search Google for “management consultant,” land on your site and then pick up the phone. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Sure, a customer MIGHT search Google for “management consultant,&# land on your site and then pick up the phone. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing. You do!

How to Write Meta Tags

eMarketing Strategist

However, Jill Whelan of High Rankings Advisor says “Description tags can be as long or as short as you want, because Google will display just the relevant part of it. So even if your meta description is hundreds of words, Google will pull a snippet from it that uses the keyword phrase that the searcher used.”. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Some Things You Need to Know Before You Start Writing. First things first. You’ve done your research, right? Don’t guess. Humans pay your bills. Who trumps who?

How to Write Meta Tags

eMarketing Strategist

However, Jill Whelan of High Rankings Advisor says “Description tags can be as long or as short as you want, because Google will display just the relevant part of it. So even if your meta description is hundreds of words, Google will pull a snippet from it that uses the keyword phrase that the searcher used.”. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Some Things You Need to Know Before You Start Writing. First things first. You’ve done your research, right? Don’t guess. Humans pay your bills. Who trumps who?

How to Kill Your Business with One Email

eMarketing Strategist

Use Google Alerts – Google Alerts sends you an email with search results. Learn how to use Google Alerts here. First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. Why it’s important to give credit where credit is due will quickly become obvious. The following is a story about a woman who screwed up. So, let’s get started. Kimberly posted a link to this story on Facebook, “ The Day The Internet Threw A Righteous Hissyfit About Copyright And Pie ”. institution. link].

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Sure, a customer MIGHT search Google for “management consultant,&# land on your site and then pick up the phone. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. This stuff is hard work! You do! Active Marketing.

The Power of Negative Attention

eMarketing Strategist

She does a search for her favorite eye glass designer in Google. Google considers links to your site from other sites as a vote of popularity and all other factors being equal, the site with the most links wins the rankings war. The problem is that Google can’t (or chooses not to) discern between positive attention and negative attention. She asks for a refund. link].

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

The Power of Negative Attention

eMarketing Strategist

She does a search for her favorite eye glass designer in Google. Google considers links to your site from other sites as a vote of popularity and all other factors being equal, the site with the most links wins the rankings war. The problem is that Google can’t (or chooses not to) discern between positive attention and negative attention. She asks for a refund. link].

How to Kill Your Business with One Email

eMarketing Strategist

Use Google Alerts – Google Alerts sends you an email with search results. Learn how to use Google Alerts here. First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. Why it’s important to give credit where credit is due will quickly become obvious. So, let’s get started.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. That’s where Google Alerts comes in. Google Alerts enable you to put the internet research process on autopilot and have the latest search results show up in your email inbox or in your Google Reader feed. ” How To''s alerts google

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. That’s where Google Alerts comes in. Google Alerts enable you to put the internet research process on autopilot and have the latest search results show up in your email inbox or in your Google Reader feed. ” How To''s alerts google

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. That’s where Google Alerts comes in. Google Alerts enable you to put the internet research process on autopilot and have the latest search results show up in your email inbox or in your Google Reader feed. ” How To's alerts google

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

There are many free blog readers out there (Google reader is the most popular) and they work similarly to your email program. but since Feedburner is owned by Google, if you have a Google account that will get you in. The firs and possibly most important step in promoting your blog is having an RSS feed. They think everybody in hearing distance is getting their message.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

There are many free blog readers out there (Google reader is the most popular) and they work similarly to your email program. but since Feedburner is owned by Google, if you have a Google account that will get you in. The firs and possibly most important step in promoting your blog is having an RSS feed. They think everybody in hearing distance is getting their message.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

There are many free blog readers out there (Google reader is the most popular) and they work similarly to your email program. but since Feedburner is owned by Google, if you have a Google account that will get you in. The firs and possibly most important step in promoting your blog is having an RSS feed. They think everybody in hearing distance is getting their message.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

There are many free blog readers out there (Google reader is the most popular) and they work similarly to your email program. but since Feedburner is owned by Google, if you have a Google account that will get you in. The firs and possibly most important step in promoting your blog is having an RSS feed. They think everybody in hearing distance is getting their message.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Here is the first search result when I type “growing dahlias” into Google. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. While a person viewing the web page doesn’t see them, the search engines do.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Here is the first search result when I type “growing dahlias” into Google. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. While a person viewing the web page doesn’t see them, the search engines do.

Even the Big Guys Screw Up SEO

eMarketing Strategist

But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. wasn’t surprised because I think it happens way more often than Google lets on. This is news?” Penney’s website was coming up #1 for a whole bunch of search terms (aka key phrases).

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Even the Big Guys Screw Up SEO

eMarketing Strategist

But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. wasn’t surprised because I think it happens way more often than Google lets on. This is news?” Penney’s website was coming up #1 for a whole bunch of search terms (aka key phrases).

Even the Big Guys Screw Up SEO

eMarketing Strategist

But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. wasn’t surprised because I think it happens way more often than Google lets on. This is news?” Penney’s website was coming up #1 for a whole bunch of search terms (aka key phrases).

Even the Big Guys Screw Up SEO

eMarketing Strategist

But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. wasn’t surprised because I think it happens way more often than Google lets on. This is news?” Penney’s website was coming up #1 for a whole bunch of search terms (aka key phrases).

How to Write Meta Tags

eMarketing Strategist

However, Jill Whelan of High Rankings Advisor says “Description tags can be as long or as short as you want, because Google will display just the relevant part of it. So even if your meta description is hundreds of words, Google will pull a snippet from it that uses the keyword phrase that the searcher used.”. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Some Things You Need to Know Before You Start Writing. First things first. You’ve done your research, right? Don’t guess. Humans pay your bills. Who trumps who?

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

How to Write Meta Tags

eMarketing Strategist

However, Jill Whelan of High Rankings Advisor says “Description tags can be as long or as short as you want, because Google will display just the relevant part of it. So even if your meta description is hundreds of words, Google will pull a snippet from it that uses the keyword phrase that the searcher used.”. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Some Things You Need to Know Before You Start Writing. First things first. You’ve done your research, right? Don’t guess. Humans pay your bills. Who trumps who?

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

People couldn’t care less about how Google works. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling?

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

People couldn’t care less about how Google works. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling?

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

People couldn’t care less about how Google works. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling?

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

People couldn’t care less about how Google works. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling?

The Power of Negative Attention

eMarketing Strategist

She does a search for her favorite eye glass designer in Google. Google considers links to your site from other sites as a vote of popularity and all other factors being equal, the site with the most links wins the rankings war. The problem is that Google can’t (or chooses not to) discern between positive attention and negative attention. So when burned customers complain on review sites, Google just knows there’s a link to this website. If you know what to do and are willing to spend the time and money, your site can be #1 in Google too. link].

Who’s Tracking You Online?

eMarketing Strategist

Google is the biggest tracker with Microsoft coming in 2nd. The Advertising Department won that battle so if you use Internet Explorer, you have to opt out of tracking which is not easy to do. (I use Google Chrome. Big companies such as Google, Microsoft and Yahoo aren’t out to get sensitive data such as credit card or social security numbers. If you use Google Analytics (and you should be), you’re installing a cookie to track what pages visitors click on, how long they stay on that page, what browser they used to find you and other statistics. Featured

Who’s Tracking You Online?

eMarketing Strategist

Google is the biggest tracker with Microsoft coming in 2nd. The Advertising Department won that battle so if you use Internet Explorer, you have to opt out of tracking which is not easy to do. (I use Google Chrome. Big companies such as Google, Microsoft and Yahoo aren’t out to get sensitive data such as credit card or social security numbers. If you use Google Analytics (and you should be), you’re installing a cookie to track what pages visitors click on, how long they stay on that page, what browser they used to find you and other statistics.

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

Tools 61

How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something. Their You could argue that it did that … so why is Google+ in turmoil? Do we really need Google+?

Google 102