Earnest about B2B

Trending Sources

The new Superpowers: CCS Predicts

Earnest about B2B

There are already front-runners like Google who are using machine learning to slash their cost base (it’s helped Google deliver a 53% increase in revenue in last 2 years with only 4% increase in CapEx). Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. Seasoned analysts and experts shared their predictions for 2017 and beyond.

You don’t need to be a start-up or Google to innovate

Earnest about B2B

How can complex or traditional organisations innovate in the same way as a start-up or Google? After a hearty homemade breakfast including coffee cup muffins, fried egg cakes and ‘home brew’ ice coffee, Matt Brocklehurst from Google took to the stage to dispel myths and madness – and explain why mobile is taking over. Innovation. Possibly too much. The thought leaders. Yes, really.

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

Google Docs – like Excel but collaborative and shareable. How can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. Their made-up homonym , not mine. Stick to the plan. No one has seen it all.

Testing Event Technologies at EventLab

Earnest about B2B

Showcasing a number of VR headsets from the cheaper ‘Google Cardboard’ to the higher end ‘Oculus Rift’, our friends from UNIT9 showed off how virtual reality can immerse attendees in an event and take a delegate to wherever they might want to be in the world, whether that’s a tour of another office or a beach in Barbados. The purpose? At EventLab, the registration process started with Akero.

Test 35

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

Video is 53x more likely to make it on to the front page of Google, Yahoo or Bing than a typical blog post.  Transcribing and uploading a text file of the video voiceover will provide further useful content to accompany the video and allow Google to index and find your content. Here’s a quick guide from Google on the key points. 5. Share Especially if your content is good.

View 32

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

But over time, however, be sure to use data and analytics tools such as Google Analytics , or methods such as surveys or A/B testing , to refine those assumptions. Back on the market or going to market? Hot tips from Earnest! According to the New York Times there are 50 million active Tinder users spending around 90 minutes each and every day flicking through profiles. Playing the long game.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

YouTube, recognising the importance and success of many of these channels, has recently released the Google Preferred advertising offering – allowing brands to advertise through the very top 5% of channels, giving them exclusive access to the biggest audiences. And in tests we’ve run in the US, ads on Google Preferred channels show significantly higher brand awareness and recall.”

22 reasons you know you work in B2B marketing

Earnest about B2B

When your extensive customer insights sometimes have to come from 2 hours of Googling (shhh, that's a secret). When Google thinks you're a marketing automation loving pharmacist with an interest in data centre consolidation, Dutch air cargo logistics and OTC derivatives trading. We put heads together at Earnest and decided to settle this once and for all. If for any reason you weren't sure, here are the tell-tale signs. You know you work in B2B marketing. 1. When the most talked about campaign in your industry features a washed up actor balancing on two trucks. 3.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

These can be found and listed on Google but provide a less ideal experience for users. This has 3 benefits: Helps Google search and index your site. Humans are ‘informavores’ after all. We need information to survive. What’s all this then? recently attended a day all about Information Architecture (IA) put on by Akendi. The importance to marketing teams is clear to note.

Get off the Content Marketing gravy train

Earnest about B2B

Search ‘Content Marketing’ on Google and you get 361 million search results. Why too much content recycling and rehashing means it''s time for a rethink. And that’s just people talking about content marketing. Content is hot, hot, hot. There’s no denying its role in helping marketers embrace a new modus operandi. Earning the attention of potential buyers rather than interrupting them.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

In fact, over 1million advertisers are now using YouTube’s Google ad platforms. The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. Alfie Deyes has taken the virtual world by storm with his ‘Pointless Blog’ vlog (aka video blog). Alfie’s audience size dwarfs today’s popular magazine readership. And the results are good.

Eight years of top business brands on Twitter and their First Tweets

Earnest about B2B

Google. google. Google knew from day 1 that twitter was a way to express your brand (Deloitte took a bit longer). Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday. It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago.

Media 26

This is the week that was: it's beginning to look a lot like Christmas

Earnest about B2B

The Google story of the week (or, how Google attacks problems) You’ve heard of Google right? It’s why they are…well, why they are Google. Google Big Dogs Eric Schmidt and Jonathan Rosenberg have released a new book about how they get stuff done, titled ‘How Google Works’. A quick look back at the week''s highs, lows and Paddington Bear related stories.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

What lies ahead: from the Wearables watershed to the Internet of many more Things

Earnest about B2B

Google is now only delivering approx 13% revenue growth. Google, Apple, Facebook and Alibaba have all announced major enterprise plays. Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. Augmented and Virtual Reality – this time we know it’s for real
. > What’s the difference? simulators for high risk jobs), marketing (e.g.

When brand enemies unite: Big Blue takes a bite of the Apple

Earnest about B2B

It’s probably raised eyebrows at Google, caused minor shockwaves at Microsoft and resulted in something altogether more seismic at Blackberry. You could exercise your right to forget on Google, but then again, there may still be photos of your late CEO doing the rounds. What happens when two big brands with history join forces? Despite Apple’s No. 1 and IBM’s No.

Spreadsheets, stress balls and spell-check: what you should know before starting a career in account management

Earnest about B2B

So here's a list to help those looking to start a new career as a suit gain a headstart on some of the key things to consider: Organisation: Be more organised than anyone else and be prepared to engage in deeply intimate relationships with Google Calendar and Microsoft Excel. "Nobody knows what I'm doing. It's good for mystique." Roger Sterling, Suit, Mad Men. My youngest brother starts an internship in account management this week. Can you leave the office before the boss does? Are the meeting-biscuits for everyone? If the creatives are wearing shorts, can you wear them too? Grow up.

Welcome to the Alt.Dictionary for Business – it all starts here

Earnest about B2B

Google – Shortsighted seabird (tweet this). Business jargon – we’re sick to the back teeth of it. So here at Earnest – we think enough is enough. Forever realists, we know we’re never going to purge the business world of its lingua franca, but what we can do is take a very large proverbial stick and poke fun at it. Inspired by  I’m Sorry I Haven’t a Clue’s ‘Uxbridge English Dictionary’ the time has come to create our very own definitions of those business and marketing terms that have crept their way into our vocabulary.

B2B[x] – Applying the 10x mantra for better performing marketing plans

Earnest about B2B

These brains form part of a very secretive organisation that goes by the name of Google[x] – with a bold remit – to invent the future. Whilst unfortunately that was a non-starter – Google Glass was one of Teller’s pet projects that has come to fruition. If you’re looking for ambition and innovation, Google[x] appears to have it in droves. In a recent interview with Wired magazine, Teller shared a simple mantra that guides the Google[x] Labs – 10 times rather than 10%. Wild rumours abound about what goes on there. Here’s an idea. Here’s to B2B(x).

Plan 14

Vital statistics for every B2B marketer

Earnest about B2B

Yet there are differing opinions as to where search comes into play in the buy cycle. 7 out of 10 buyers say that they start their buying process at vendor sites, not Google. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Versus.

This is the week that was: Pitches, Emails and Jelly

Earnest about B2B

Our ongoing interest and intrigue into the world of behavioural economics found us wound up at the APG talk on ‘Why we buy’ over at Google''s offices. The best of the best in B2B marketing. Enjoy. Social media tip of the week. SlideShare : the dark horse in any marketer’s arsenal. And it’s always played dividends. Get going today. You won’t look back. Tasty.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Catch them on Google. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it. Let’s start with the big picture – marketing budgets. So So are you an impoverished marketer or blessed with a bountiful budget? 22% of the budget goes on events. respectively.

Don’t count your followers before they have hatched

Earnest about B2B

As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. With bigger and better Google analytics recently launched, this is far easier to track than it used to be. The answer was clear. All this means one thing – every piece of campaign activity has to be measured for its results, and ultimately the amount of leads these bring for the sales team. Over 400 Facebook likes! At least 7 retweets! Who cares?

Media 13

Welcome to the Alt.Dictionary for Business - it all starts here

Earnest about B2B

Google – Shortsighted seabird (tweet this). Business jargon - we''re sick to the back teeth of it. So here at Earnest - we think enough is enough. Forever realists, we know we''re never going to purge the business world of its lingua franca, but what we can do is take a very large proverbial stick and poke fun at it. Inspired by I''m Sorry I Haven''t a Clue''s ''Uxbridge English Dictionary'' the time has come to create our very own definitions of those business and marketing terms that have crept their way into our vocabulary. Below is our starter for 10 so you get the hang of it.

This is the week that was: Twitter turns 8, behavioural economics and the continual rise of mobile devices. Time to get optimised!

Earnest about B2B

Google have also been conducting research into the importance and value of optimising your site to give the best experience possible across all devices. Find out more and get all the facts from Google’s research here: [link]. Another busy week at Earnest HQ, here is a round-up of what’s capturing our imagination. Twitter turns 8. Last week Twitter celebrated its 8 th birthday and to mark the occasion it launched a tool that allowed you to see what some of the social site’s more famous users posted as their first tweet. Read more about the tool here: [link].

This is the week that was in B2B: It’s back in business

Earnest about B2B

Like the fact video is 50 times more likely to get organic page ranks in Google than plain text results (source: Forrester). Summer is well underway. The British weather has returned to business-as-usual. The client and agency world is busy preparing its annual autumnal campaign binge (beware b2b buyers you won’t know what’s hit you). our planning director told us to pull our finger out)….

Predictions from the front-line of B2B marketing 2016

Earnest about B2B

It happens in bursts as people seek to fulfill those ‘I want to know’, ‘I want to go’, ‘I want to do’ moments (see the Google research ). What lies ahead in 2016? Life moves pretty fast. If you don’t stop and look around for a while, you could miss it ,” said one wise philosopher (aka. Ferris Bueller). Looking forward 2016 will not be without its challenges. Content, content everywhere.

The epic rise of online video in B2B

Earnest about B2B

million business searches are made on YouTube every day ( source: Google ). Video assets are 56x more likely to be ranked on the first page of Google than standard text ( source: Marketing Munch ). From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online. The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute.

This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

Google insight of the week: Whilst learning the essential skills and knowledge to build a strong PPC and SEO offering is essential, nothing is more important than trying to keep ahead of the moveable feast that is Google. By constantly updating its algorithms and favouring certain sites over others, keeping an eye on what is going on inside the Google engine is key to success.

PPC 10

B2B Marketing in 2011: The year Augmented Reality gets its big break?

Earnest about B2B

Google Goggles : yikes, they’re at it again. Almost a year has passed since our post : “Augmented Reality: The implications for B2B Marketing.” At the time the media were going doolally over AR as the next big thing. Gartner had cited AR as one of its top 10 disruptive technologies. What’s more, some impressive AR applications were coming to fruition albeit in the b2c space. So where are we 12 months later? This time round it added live location-based video streams of some matches and ‘busy areas’ so you could check out the queue for taxis. Looking beyond the novelty value.

GPS 12

Most Advanced Yet Acceptable: Why it pays to stretch your audience

Earnest about B2B

Google Glass wasn’t. Why the MAYA principle - conceived in the 1930s - still rings true today. A few years back, I worked at a company called Loewy. It was an agency originally founded by Raymond Loewy – a chap often billed as the ‘father of industrial design’. TIME magazine once hailed Loewy as the man who ‘made products irresistible at a time when nobody really wanted to pay for anything’.

Why inbound for B2B Marketing?

Earnest about B2B

More than 2 out of 3 buyers are starting their journey with a Google search. More than 2 out of 3 buyers are starting their journey with a Google search. In 2013 inbound marketing has been the talk of the town. But why? Here are just a few reasons. B2B customers are not sitting around waiting for someone to get in touch – they are out doing their own research. link]. But why?

B2B Content Marketing: Reaching the people that matter

Earnest about B2B

Yesterday Earnest had the pleasure of a guest speaker spot at B2B Marketing ‘s Content Marketing seminar. Earnest took on the topic of Content Distribution. Below is a copy of the presentation for your delectation… Content distribution: Reaching the people that matter. If you’re not actively engaged online – you could be missing out, big style.

Social media: It’s a matter of time

Earnest about B2B

Using Google Reader. Google Reader is an excellent tool for finding great content to share with your followers. Simple to set up through your Google account, Reader filters news stories and blog posts into one ‘inbox’ on topics and collect news sources that interest you. Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. It’s not my job. It’s yours.

Social media: It’s a matter of time

Earnest about B2B

Using Google Reader. Google Reader is an excellent tool for finding great content to share with your followers. Simple to set up through your Google account, Reader filters news stories and blog posts into one ‘inbox’ on topics and collect news sources that interest you. Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. It’s not my job. It’s yours.

This is the week that was: Is the world ready for change?

Earnest about B2B

New social channel adoption of the week: Google have already proved that their search, advertising, mapping and a number of other services are second to none. When Google+ first launched it was just for individuals, and now slowly brands are begining to build a presence to communicate with their custimers. CIO.co.uk Only time will tell. Is your site mobile ready? Take a look.

This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

Google insight of the week: Whilst learning the essential skills and knowledge to build a strong PPC and SEO offering is essential, nothing is more important than trying to keep ahead of the moveable feast that is Google. By constantly updating its algorithms and favouring certain sites over others, keeping an eye on what is going on inside the Google engine is key to success. SEO is redundant, and good content rules the ways for brands and their Google rankings. The ROI model is therefore relatively simple. Has your business embraced the power of the app yet?

PPC 8

B2B Summit Crunched

Earnest about B2B

The B2B buying journey is starting online – more than 2 out of 3 buyer journeys start with a Google search (Jason Bell, Amaze). great tool to help with your social activity – Findpeopleonplus.com: The place to search for and connect with the who’s who on Google+ (Ian Duncan, Media Co). Everything you need to know from the people in the know. ?b2bsummit. b2bsummit. 400 B2B Marketing professionals, 34 expert speakers, 4 workstreams, 2 keynote presentations, 1 unmissable day in June. We came, we saw, we crunched…. The grass is looking greener on this side of the fence.