Google Goggles : yikes, they’re at it again. Almost a year has passed since our post : “Augmented Reality: The implications for B2B Marketing.” At the time the media were going doolally over AR as the next big thing. Gartner had cited AR as one of its top 10 disruptive technologies. What’s more, some impressive AR applications were coming to fruition albeit in the b2c space. So where are we 12 months later? This time round it added live location-based video streams of some matches and ‘busy areas’ so you could check out the queue for taxis. Looking beyond the novelty value. MORE >>

million business searches are made on YouTube every day ( source: Google ). Video assets are 56x more likely to be ranked on the first page of Google than standard text ( source: Marketing Munch ). From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online. The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute. MORE >>

Set up your Hootsuite account, sign up to relevant RSS feeds, follow key words through Google alerts and get reading. Sitting in a meeting a couple of weeks ago a jovial sales chap began to rib the marketing director about the extent of his role. You marketing lot just stick a few pictures in PowerPoints and brochures don’t you?’. How we giggled. While these views are clearly archaic, it does highlight an on-going issue that we marketers face – ‘how do we show the real value we add to the business?’. For the majority of other departments this job is easy. But marketing? What is it? MORE >>

Today people literally have the whole world in their hands – well Google Earth at least. Creating a PPC campaign is not as easy as scribbling a few ads on a serviette, popping them into Google and paying hundreds of pounds to publicise them to the whole world. Top Tweeting. Would you believe it? Another month has flown by and even in the holiday season of August the world of B2B online has continued to churn out a flurry of facts, stats and information to wet your knowledge whistle. And so it’s that time again, our top 10 tweets of the month for you to peruse at your will. Wrong. MORE >>

Tap the words ‘Marketing and Sales Alignment’ into Google. Fire up your browser. Wait 0.10 seconds – and guess what – you’ll get a whopping 12 million search results. To misquote one beleaguered astronaut, “Houston, we have a problem.”. Marketing. Sales. It’s a love-hate relationship. Well, unfortunately, all too often we love to hate each other. Hate may be too strong a word, but in most organisations there remains a perennial divide, relentless finger pointing and general distrust between the two functions. Where did that lead go? What lead? Marketing launches big new campaign. MORE >>