Earnest about B2B

Trending Sources

You don’t need to be a start-up or Google to innovate

Earnest about B2B

How can complex or traditional organisations innovate in the same way as a start-up or Google? After a hearty homemade breakfast including coffee cup muffins, fried egg cakes and ‘home brew’ ice coffee, Matt Brocklehurst from Google took to the stage to dispel myths and madness – and explain why mobile is taking over. Innovation. Possibly too much. The thought leaders. Yes, really.

Testing Event Technologies at EventLab

Earnest about B2B

Showcasing a number of VR headsets from the cheaper ‘Google Cardboard’ to the higher end ‘Oculus Rift’, our friends from UNIT9 showed off how virtual reality can immerse attendees in an event and take a delegate to wherever they might want to be in the world, whether that’s a tour of another office or a beach in Barbados. The purpose? At EventLab, the registration process started with Akero.

Test 40

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

Google Docs – like Excel but collaborative and shareable. How can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. Their made-up homonym , not mine. Stick to the plan. No one has seen it all.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

YouTube, recognising the importance and success of many of these channels, has recently released the Google Preferred advertising offering – allowing brands to advertise through the very top 5% of channels, giving them exclusive access to the biggest audiences. And in tests we’ve run in the US, ads on Google Preferred channels show significantly higher brand awareness and recall.”

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

22 reasons you know you work in B2B marketing

Earnest about B2B

When your extensive customer insights sometimes have to come from 2 hours of Googling (shhh, that's a secret). When Google thinks you're a marketing automation loving pharmacist with an interest in data centre consolidation, Dutch air cargo logistics and OTC derivatives trading. We put heads together at Earnest and decided to settle this once and for all. If for any reason you weren't sure, here are the tell-tale signs. You know you work in B2B marketing. 1. When the most talked about campaign in your industry features a washed up actor balancing on two trucks. 3.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

Video is 53x more likely to make it on to the front page of Google, Yahoo or Bing than a typical blog post.  Transcribing and uploading a text file of the video voiceover will provide further useful content to accompany the video and allow Google to index and find your content. Here’s a quick guide from Google on the key points. 5. Share Especially if your content is good.

View 30

The Earnest Charity Tech Pub Quiz

Earnest about B2B

Also available in tech corner was Google Cardboard, a cheaper and homemade version of the likes of Oculus Rift which is set to bring Virtual Reality to the home by 2016. Google Cardboard can be bought for under a fiver off eBay and most of the apps are free – well worth a play around (and great fun for the office). Last week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’.

Media 24

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

But over time, however, be sure to use data and analytics tools such as Google Analytics , or methods such as surveys or A/B testing , to refine those assumptions. Back on the market or going to market? Hot tips from Earnest! According to the New York Times there are 50 million active Tinder users spending around 90 minutes each and every day flicking through profiles. Playing the long game.

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

These can be found and listed on Google but provide a less ideal experience for users. This has 3 benefits: Helps Google search and index your site. Humans are ‘informavores’ after all. We need information to survive. What’s all this then? recently attended a day all about Information Architecture (IA) put on by Akendi. The importance to marketing teams is clear to note.

Get off the Content Marketing gravy train

Earnest about B2B

Search ‘Content Marketing’ on Google and you get 361 million search results. Why too much content recycling and rehashing means it''s time for a rethink. And that’s just people talking about content marketing. Content is hot, hot, hot. There’s no denying its role in helping marketers embrace a new modus operandi. Earning the attention of potential buyers rather than interrupting them.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

In fact, over 1million advertisers are now using YouTube’s Google ad platforms. The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. Alfie Deyes has taken the virtual world by storm with his ‘Pointless Blog’ vlog (aka video blog). Alfie’s audience size dwarfs today’s popular magazine readership. And the results are good.

Eight years of top business brands on Twitter and their First Tweets

Earnest about B2B

Google. google. Google knew from day 1 that twitter was a way to express your brand (Deloitte took a bit longer). Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday. It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago.

Media 22

Definitive Guide to Planning a New Content Initiative

you’re really interested in seeing which side is winning these days, just Google it and we. Or perhaps it just needs a simple Google Analytics. THE DEFINITIVE GUIDE 34 Web-Based Content If your new content initiative will live on a website, Google Analytics is your best friend. There are great videos and tutorials within the Google Analytics platform. Google Analytics.

What lies ahead: from the Wearables watershed to the Internet of many more Things

Earnest about B2B

Google is now only delivering approx 13% revenue growth. Google, Apple, Facebook and Alibaba have all announced major enterprise plays. Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. Augmented and Virtual Reality – this time we know it’s for real
. > What’s the difference? simulators for high risk jobs), marketing (e.g.

Spreadsheets, stress balls and spell-check: what you should know before starting a career in account management

Earnest about B2B

So here's a list to help those looking to start a new career as a suit gain a headstart on some of the key things to consider: Organisation: Be more organised than anyone else and be prepared to engage in deeply intimate relationships with Google Calendar and Microsoft Excel. "Nobody knows what I'm doing. It's good for mystique." Roger Sterling, Suit, Mad Men. My youngest brother starts an internship in account management this week. Can you leave the office before the boss does? Are the meeting-biscuits for everyone? If the creatives are wearing shorts, can you wear them too? Grow up.

This is the week that was: it's beginning to look a lot like Christmas

Earnest about B2B

The Google story of the week (or, how Google attacks problems) You’ve heard of Google right? It’s why they are…well, why they are Google. Google Big Dogs Eric Schmidt and Jonathan Rosenberg have released a new book about how they get stuff done, titled ‘How Google Works’. A quick look back at the week''s highs, lows and Paddington Bear related stories.

Welcome to the Alt.Dictionary for Business – it all starts here

Earnest about B2B

Google – Shortsighted seabird (tweet this). Business jargon – we’re sick to the back teeth of it. So here at Earnest – we think enough is enough. Forever realists, we know we’re never going to purge the business world of its lingua franca, but what we can do is take a very large proverbial stick and poke fun at it. Inspired by  I’m Sorry I Haven’t a Clue’s ‘Uxbridge English Dictionary’ the time has come to create our very own definitions of those business and marketing terms that have crept their way into our vocabulary.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

When brand enemies unite: Big Blue takes a bite of the Apple

Earnest about B2B

It’s probably raised eyebrows at Google, caused minor shockwaves at Microsoft and resulted in something altogether more seismic at Blackberry. You could exercise your right to forget on Google, but then again, there may still be photos of your late CEO doing the rounds. What happens when two big brands with history join forces? Despite Apple’s No. 1 and IBM’s No.

This is the week that was: Pitches, Emails and Jelly

Earnest about B2B

Our ongoing interest and intrigue into the world of behavioural economics found us wound up at the APG talk on ‘Why we buy’ over at Google''s offices. The best of the best in B2B marketing. Enjoy. Social media tip of the week. SlideShare : the dark horse in any marketer’s arsenal. And it’s always played dividends. Get going today. You won’t look back. Tasty.

Vital statistics for every B2B marketer

Earnest about B2B

Yet there are differing opinions as to where search comes into play in the buy cycle. 7 out of 10 buyers say that they start their buying process at vendor sites, not Google. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Versus.

B2B[x] – Applying the 10x mantra for better performing marketing plans

Earnest about B2B

These brains form part of a very secretive organisation that goes by the name of Google[x] – with a bold remit – to invent the future. Whilst unfortunately that was a non-starter – Google Glass was one of Teller’s pet projects that has come to fruition. If you’re looking for ambition and innovation, Google[x] appears to have it in droves. In a recent interview with Wired magazine, Teller shared a simple mantra that guides the Google[x] Labs – 10 times rather than 10%. Wild rumours abound about what goes on there. Here’s an idea. Here’s to B2B(x).

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Catch them on Google. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it. Let’s start with the big picture – marketing budgets. So So are you an impoverished marketer or blessed with a bountiful budget? 22% of the budget goes on events. respectively.

Most Advanced Yet Acceptable: Why it pays to stretch your audience

Earnest about B2B

Google Glass wasn’t. Why the MAYA principle - conceived in the 1930s - still rings true today. A few years back, I worked at a company called Loewy. It was an agency originally founded by Raymond Loewy – a chap often billed as the ‘father of industrial design’. TIME magazine once hailed Loewy as the man who ‘made products irresistible at a time when nobody really wanted to pay for anything’.

Don’t count your followers before they have hatched

Earnest about B2B

As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. With bigger and better Google analytics recently launched, this is far easier to track than it used to be. The answer was clear. All this means one thing – every piece of campaign activity has to be measured for its results, and ultimately the amount of leads these bring for the sales team. Over 400 Facebook likes! At least 7 retweets! Who cares?

Welcome to the Alt.Dictionary for Business - it all starts here

Earnest about B2B

Google – Shortsighted seabird (tweet this). Business jargon - we''re sick to the back teeth of it. So here at Earnest - we think enough is enough. Forever realists, we know we''re never going to purge the business world of its lingua franca, but what we can do is take a very large proverbial stick and poke fun at it. Inspired by I''m Sorry I Haven''t a Clue''s ''Uxbridge English Dictionary'' the time has come to create our very own definitions of those business and marketing terms that have crept their way into our vocabulary. Below is our starter for 10 so you get the hang of it.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

This is the week that was: Twitter turns 8, behavioural economics and the continual rise of mobile devices. Time to get optimised!

Earnest about B2B

Google have also been conducting research into the importance and value of optimising your site to give the best experience possible across all devices. Find out more and get all the facts from Google’s research here: [link]. Another busy week at Earnest HQ, here is a round-up of what’s capturing our imagination. Twitter turns 8. Last week Twitter celebrated its 8 th birthday and to mark the occasion it launched a tool that allowed you to see what some of the social site’s more famous users posted as their first tweet. Read more about the tool here: [link].

This is the week that was in B2B: It’s back in business

Earnest about B2B

Like the fact video is 50 times more likely to get organic page ranks in Google than plain text results (source: Forrester). Summer is well underway. The British weather has returned to business-as-usual. The client and agency world is busy preparing its annual autumnal campaign binge (beware b2b buyers you won’t know what’s hit you). our planning director told us to pull our finger out)….

Predictions from the front-line of B2B marketing 2016

Earnest about B2B

It happens in bursts as people seek to fulfill those ‘I want to know’, ‘I want to go’, ‘I want to do’ moments (see the Google research ). What lies ahead in 2016? Life moves pretty fast. If you don’t stop and look around for a while, you could miss it ,” said one wise philosopher (aka. Ferris Bueller). Looking forward 2016 will not be without its challenges. Content, content everywhere.

B2B Marketing in 2011: The year Augmented Reality gets its big break?

Earnest about B2B

Google Goggles : yikes, they’re at it again. Almost a year has passed since our post : “Augmented Reality: The implications for B2B Marketing.” At the time the media were going doolally over AR as the next big thing. Gartner had cited AR as one of its top 10 disruptive technologies. What’s more, some impressive AR applications were coming to fruition albeit in the b2c space. So where are we 12 months later? This time round it added live location-based video streams of some matches and ‘busy areas’ so you could check out the queue for taxis. Looking beyond the novelty value.

GPS 11

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

The epic rise of online video in B2B

Earnest about B2B

million business searches are made on YouTube every day ( source: Google ). Video assets are 56x more likely to be ranked on the first page of Google than standard text ( source: Marketing Munch ). From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online. The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute.