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The Coming Customer Data Tsunami: 3 Predictions for 2019

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When we Google Thai restaurants, we expect results near us, plus driving directions from our current location. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level.

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Beyond the Resume: Next-gen Recruiting Data Identifies More Quality Candidates

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A prospective candidate’s skill level is more immediately understandable if they’ve worked for companies like Google, Salesforce, or Verizon. Better understanding of leadership experience, professional skill, and cultural fit. But what if their former employers are companies you’ve never heard of?

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

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Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. Sales and marketing teams that buy into myths about data providers miss out on serious business value. Or In ‘n’ Out Burger vs. … any other burger.

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Stitching Intent Data into Your Sales Strategy

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Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! For the holidays this past year, my fiancée had asked me to get her a sewing machine. Of course, I was more than happy to do so … but I don’t know a lot about sewing machines.

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How to Use the Tech Stack to Displace Competitors

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It’s not something a Google search usually turns up – but you can find it yourself. Understanding your prospects’ tech stack is low-hanging fruit, and you need this data to stay competitive. Cool, so: Where can I find a company’s tech stack? Look around your prospect company’s website: Sometimes they list partner technologies.

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7-Step DIY Data Segmentation for Account-Based Marketing

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There are numerous sales enablement tools out there for organizing content, including Highspot and Docsend (we built a homemade one using a Google sheet). These content systems can make your salespeople’s lives much easier, helping them conjure up the perfect piece of content at the perfect moment.

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Why Sales Is Like a Taco

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Sure, you could spend hours googling various Mexican restaurants to understand the unique demographics and taco offerings of each establishment.