Direct Response Coach

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Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. To be sure, these are two very different types of marketing programs. Apples to oranges, right?

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Direct Response Advertising on the Google Display Network

Direct Response Coach

The post Direct Response Advertising on the Google Display Network appeared first on McCarthy and King Marketing. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.].

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If you’re using Google Adwords, what happens AFTER the click?

Direct Response Coach

There is something very seductive about Google Adwords. A major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What’s most appealing is pay per click – where you only pay when someone clicks on your ad. And depending on your industry and [.].

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Have you overlooked Local Search?

Direct Response Coach

For some, SEO is a series of strategies designed to get your web pages to appear on the first page of Google or the [.]. But ask anyone what SEO means to them and you’re bound to hear different answers. The post Have you overlooked Local Search? appeared first on McCarthy and King Marketing.

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In Direct Response, All Roads Still Lead to the Offer

Direct Response Coach

You’ve been running search ads on Google Adwords. You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. Look at your offer.

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Is a direct mail postcard enough?

Direct Response Coach

Do a Google search and see how many postcard companies are out there. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Large, small or in between, [.]. The post Is a direct mail postcard enough?

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A clever way to generate more tweets – and expand your audience

Direct Response Coach

It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.]. Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. Copywriting Direct Marketing General Online Advertising Web Marketing'