In charting these two sources of awareness, all active discovery, such as referrals from search sites such as Google and Bing, and all natural traffic (visitors who just typed in your website’s address, and were not referred to it), must first be removed. We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. This thinking needs to be applied to all areas of the revenue engine, and each has its own unique challenges. This view is instructive in two ways. MORE >>

For each of the terms in your list of 10-15, do a quick search on Google and/or Bing. Go to Google Trends and look up each phrase in order to understand rough volumes of searches. We are not all natural search experts, nor should we be. There is a lot of art and science to the field that makes it worthy of having a specialist on your marketing team focus on consistently. However, that does not mean understanding how well you are performing is outside of the reach of non-experts. Here are 4 quick steps to understand how well you are performing. Step 1: What Will Buyers Look For? MORE >>

Edward Brice at Marketing Gimbal looks at Google’s new SideWiki and its ability to bring the social element and word of mouth to any web page. I was thrilled to see an extremely kind accolade from Pete Jakob on his B2B Marketing blog about these updates, so hopefully this week's selections don't disappoint. The pressure is on now, I realize. few of this week's best posts tackled topics around word-of-mouth marketing. Worth considering, as it is very much in your control: [link] Louis Gray looked at Twitter's recent announcement on their Lists capability. MORE >>

If you see multiple visitors on your website from one company , they are doing deep investigation, and are using compelling search terms when finding you on Google, you know that there has likely been an internal event at that organization that has caused a group to begin investigating your solutions. I recently read an interesting book on predictions - things like weather, economics - called "Apollo's Arrow" by David Orrell. In the book, he talks about a number of challenges to accurately predicting future events. MORE >>

Then, as any of us involved in SEO are familiar with, Google indexes and ranks all of this content, pushing to the top the ideas and discussions that are most popular with, and linked by, the rest of the audience. This is where the vast majority of internet users interact with Twitter; through their Google search box. Google, as the consciousness of the Internet, indexes the long term memory, and ranks results based on their popularity in that forum. We all use Twitter. So do all our prospects and customers. However, what happens on Twitter does not stay on Twitter. MORE >>