Digital B2B Marketing

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Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I don’t mean a brand identity. mean Eric Wittlake, as a person, does not exist on Google+.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. The problem is, Google+ Brand Pages are not the ticket to SEO success. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+.

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Google just made two major announcements. When it comes to online advertising revenue, no one is bigger than Google. Google wants to be both. Announcement One: Google AdID. With AdID, a proposed replacement for third party cookies , Google is looking to become the gateway online advertising companies need to go through in order to collect data. Summary. source ).

How To View Any Profile On LinkedIn

Digital B2B Marketing

Search On Google Don’t start with LinkedIn. Instead, use Google and include LinkedIn in your search (or even start the search with site:linkedin.com to limit your results to just LinkedIn). This is the profile Google sees and indexes. I’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!)

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Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. Unfortunately Google makes it difficult to identify branded search traffic today, ensuring marketers will continue to credit search for what would have happened regardless. Many turned to Google. A few may have been on your email list. Yikes! Branded search.

5 Metrics Every B2B Marketer Should Track

Digital B2B Marketing

Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist. If you cannot afford to measure it through traditional surveys, use brand searches (reported by Google tools) and branded search traffic (use Google Webmaster Tools to avoid the impact of logged in users) as a very rough but useful proxy over time. Your Turn.

The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

For example: Landing Page Testing: Google Website Optimizer , Unbounce. Search Testing: Google Adwords (campaign experiments are particularly useful for testing) Banner Creative Testing: Flite (simple creative testing and dynamic creative) Email Testing: Even a free MailChimp account supports A/B testing and every commercial ESP supports testing. The differences are extreme.

Old Content is the King of Content Marketing

Digital B2B Marketing

Age was determined using a variety of factors for pages that were not dated, including the content of the page itself, for instance pages referring to the beta launch of Google+ would have been labeled old, and the age of the domain for home pages or product pages. You don’t need more content. You need old content. know, that’s not what you usually hear, so stick with me.

B2B Marketing’s Measurement Problem

Digital B2B Marketing

No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input. The problem doesn’t begin with marketing though. Beyond cold, these leads may frozen solid. Sweeping up late stage contacts. Your Turn.

Understanding Intent Behind Content Consumption

Digital B2B Marketing

Your best potential prospects won’t read just one high-level piece of content, but you need to give them the opportunity to find the next piece of content through you, not by going back to Google, by linking to your own more granular content for more specific or detailed information throughout your content. You know millions of people saw your content. Search provides a good model.

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Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Google. Google still reigns as the king of search with approximately two-thirds of all US searches. If you are not already running search, start with Google. (My apologies for the misdirection to folks in select markets where Google is not the leader). And they’re right. Marketers are slaving over content today, but almost no one sees that content. Promoted Tweets.

29 Signs You Need a Break From Marketing

Digital B2B Marketing

You are convinced everyone should use Google+. Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn’t make sense to anyone around you. Just maybe, that means it is time to take a break. You attempt to type “camping” in a personal email. Yes, that’s twice.

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

Every pin has a unique URL that is accessible in Google Analytics. Simply drill into Pinterest as a referrer in Google Analytics to see both how much traffic Pinterest is driving overall, the traffic from each individual pin. Measurement Social Media Brad Shorr Google Analytics pinterest Sleuthing social media sleuthingFor example, you can see all pins from IBM.com at [link].

Why Good Content Delivers Bad Leads

Digital B2B Marketing

If not, why not? I’d love to hear your view in the comments below, on Twitter ( @wittlake ) or on Google+. Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. There’s just one little problem: the leads are crap. As it should.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. 8. Situation: Your B2B company is not seen as a thought leader in your industry. It gets you started. It secures resources.

7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

Did you develop audience personas and decide to focus on the persona you nicknamed “Google” Your readers are not machines (or at least I hope not!) We have all seen the lackluster corporate blog. Some days, I wonder what went wrong. Others, I wonder why they thought they could get it right. Corporate blogs are increasingly standard in B2B organizations. ‘Nuff said. 4.

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%! The chart below compares Google Analytics and Twitter’s Site Analytics reported traffic week by week. In Google Analytics this overrides referring URLs completely, and it is surprisingly common. B2B marketers are undervaluing Twitter’s contribution to their business. Your Turn.

10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

source ) For roughly one month in Q4 2011, I tracked traffic to B2B Digital Marketing from Triberr with its own campaign codes in Google Analytics. Google is encouraging responsive design , further solidifying it as a best practice all B2B companies should be considering in their mobile plans. 8. You see them everywhere, crossing streets, in meetings, at lunch and even driving.

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Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Too Much Crappy Social Media Content!

Digital B2B Marketing

Consider this stat from my site traffic and Triberr account: As I’m drafting this, my April blog posts have been shared 331 times through Triberr (per Triberr’s reporting), yet I’ve only had 25 visits from Triberr (per Google Analytics). We all know people that overshare. These are all conversations I have overheard recently on public transit). Get out of your rut.

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% of all traffic in February 2012. Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. In Google Analytics, go Traffic Sources > Sources > Referrals and select “t.co” from the list of sources. future post will outline how to find who is sharing your information on Google+, Pinterest and Facebook.

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Focus on the one thing Google is focused on.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Focus on the one thing Google is focused on.

4 Characteristics of Great Marketing Content

Digital B2B Marketing

You click back to Google in frustration because the page you landed on was all promise, with none of the payoff you were looking for. A colleague forwards you link with a short note: “this is awesome, we should be doing this.” ” Your interest is perked. Your expectations are high. You click and… your heart sinks. Content quality is in the eye of the beholder.

The Future of Marketing Is Extreme

Digital B2B Marketing

Google Glasses have the potential to make the billboards of Minority Report a reality, even in the most crowded environments (and even without a physical billboard of any sort). Louder. Bigger. Sexier. Shocking And just maybe: More Useful We are inundated by marketing today. The future will push the boundaries of what we accept and expect in marketing. Strategy

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here? F500 : Fortune 500.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

What Online Marketers Know About You

Digital B2B Marketing

Susan Wojcicki, Google ( source ). Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. How will marketers do this?

How Google Is Killing Native Advertising

Digital B2B Marketing

Google. How Google Is Penalizing Native Publishing Programs. Google requires publishers to disclose paid content in sitemaps and treats paid content, including the Forbes BrandVoice articles I looked at, differently than editorial content. Judging by their policy, Google seems to concur. For both their audience and Google. But Is Native Advertising Just Trickery?

2013 Is Not the Year of Mobile!

Digital B2B Marketing

Remember the Yahoo and Google desktop widgets? Try Googling supermarket from your desktop and you will see results near you. We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. But But But… Wait! But mobile means we are always connected! But mobile is local!

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Cisco Ciena AT&T BMC Dell Canon Google Sprint FedEx UPS DHL Monster Oracle Xerox MetLife Intel SAP The current legal discussion of Pinterest and copyright should give some marketers pause, but for marketers focused on sharing their own material, the risk appears to be minimal. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Are Machines the Future of Marketing?

Digital B2B Marketing

Demand Media showed the potential, prior to Google’s Panda and Penguin updates, to automate the identification of content opportunities. Although Google’s changes have but a dent in the current value of this approach, the idea that a machine can use data to determine what content needs to be created will continue to have applications for marketers. Are you ready? Yikes!

B2B Marketers Are Begging For Bad Data

Digital B2B Marketing

quick Google Street View check confirmed the salon was across the street and the phone number was in the window! In B2B marketing, bad data represents a huge lost opportunity. According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. What Is Your Content Really Worth?

9 Crippling Mistakes B2B Search Marketers Make

Digital B2B Marketing

But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Tip: Don’t use Google’s report to add negatives. Repeat after me: “Google Display Network is not search.” “Paid search is slowly failing B2B marketers.” Forget About Negatives.

9 Tips for Content Marketing in an ADD World

Digital B2B Marketing

Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. Distraction is constant in our technology and communication-fueled lives. We may not have ADD, but we definitely act like it. Be Brief Attention spans are short, your content should be too. Break it up. Get to the point. Do you really need an intro? Cut cut cut!

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B2B Marketing: Moving Beyond Campaigns

Digital B2B Marketing

When someone looks for you or one of the problems you solve on Google, you are there. Is your B2B marketing activity still built around a series of campaigns? Q1: Security. Q2: Cloud and Mobile. Q3: Lower Cost. Q4: Compliance. Like an old Model T, it might look nice, but it just isn’t practical anymore. What if someone is looking for a solution to improve compliance, but its only Q1?

How To Avoid the Biggest Pitfall of Progressive Profiling

Digital B2B Marketing

According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” ” With progressive profiling, instead of putting a 15 field form in front of your next potential prospect, use progressive profiling and only ask for the first couple pieces of information. And then it all falls apart. Your Turn.