GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here? If so, add it to the comments (and please define it!), SME : Subject Matter Expert. MORE >>

Using Google Ad Planner , you can see the difference between the number of estimated cookies and actual people for a site. Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B times Google’s estimated number of users. Measurement Media Research cookies Digital Media google ad planner Media Mix Models online advertising online media trackingAs a way to identify an individual, third party cookies are unreliable. times up to 6.5 MORE >>

Cisco Ciena AT&T BMC Dell Canon Google Sprint FedEx UPS DHL Monster Oracle Xerox MetLife Intel SAP The current legal discussion of Pinterest and copyright should give some marketers pause, but for marketers focused on sharing their own material, the risk appears to be minimal. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. MORE >>

While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. Situation: Your B2B company is not seen as a thought leader in your industry. You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. Normally I am opposed to the idea of thought leadership and campaign being used together. Your Turn. MORE >>

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Google Ad Planner Rather than searching based on demographics or site categories, use Google Ad Planner to find B2B opportunities by using keywords and sites visited. One caution when using Google Ad Planner: sites like SmartBrief in the example above are often included in the results because traffic is redirected through them. In Practice Media delicious Google google ad planner nextmark Research tips toolsaccount. MORE >>