| | | Dianna Huff - B2B MarCom | | Google | 55 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM APRIL 11, 2012 Six DIY Google Analytics Fix-Its for Small Businesses Tweet I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. | DIANNA HUFF - B2B MARCOM MARCH 21, 2011 57 Things You Can Do Right Now to Improve Your Website Register and verify your site with Google Webmaster Central. Get your local listing(s) verified in Google Places (Maps) — do this even if you do business nationally. After you create your list, go to the Google Keyword Tool to find anything you might have missed or other search phrases you probably didn’t even think of. Google Analytics). Design. Navigation. | | | | | | | DIANNA HUFF - B2B MARCOM APRIL 25, 2012 Quick Tip: Filter your IP Traffic in Google Analytics Tweet Google Analytics (GA) collects a great deal of data about your Website visitors and then dumps it into your lap. Make sure you have administrator access to Google Analytics , then follow the steps below. Log into Google Analytics and click the “Admin” button on the right corner. Go back to Google Analytics and insert the IP address into the boxes. | DIANNA HUFF - B2B MARCOM AUGUST 13, 2010 B2B Content Marketing: Think Like a Reporter like to read articles about companies and their successes and failures and anything about Google, Facebook, Twitter, Apple, P&G, Steve Jobs, women in business, technology, and social media. Google News / Twitter. log in to Google News and/or Twitter several times a day to see what's new. newsletters / Blogs / Google Alerts. run a number of Google Alerts for specific keywords and as time permits, cull through any interesting items. In one of his talks, Google’s Matt Cutts said that SEO professionals have to start thinking like marketers. Welcome! | DIANNA HUFF - B2B MARCOM AUGUST 17, 2012 Effective Marketing Isn’t Easy — Or Cheap Google’s PageRank is built on links — e.g. the more authoritative inbound links a site had, the more value Google placed on it and the higher the site went in the search engines. Google is cracking down and companies that used less than desirable tactics to build links are getting smacked down. What always amazes me is that many small businesses have little or next to nothing in the way of marketing budget — but they expect to be on page one of Google. Google is cracking down — but what exactly are they cracking down on? | DIANNA HUFF - B2B MARCOM AUGUST 17, 2012 Effective Marketing Isn’t Easy — Or Cheap Google’s PageRank is built on links — e.g. the more authoritative inbound links a site had, the more value Google placed on it and the higher the site went in the search engines. Google is cracking down and companies that used less than desirable tactics to build links are getting smacked down. What always amazes me is that many small businesses have little or next to nothing in the way of marketing budget — but they expect to be on page one of Google. Google is cracking down — but what exactly are they cracking down on? | | | | | | | | | -
DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 26, 2012 Categories and Tags: Get More Traction from Your B2B Blog Long story short, Google indexes Categories and Tags , so it pays to choose them carefully — and to use them strategically! Since writing my last post about keeping your blog alive — and with the launch of this new site — people have been asking me a lot of questions, some of which include SEO, blogs, and content. One idea I’ve found myself talking about repeatedly is the strategic use of Categories and Tags on my blog. I’ve been testing how these work with regard to SEO for a couple of years now. ” I’ve also included a screen shot below. MORE >> -
DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 26, 2012 Categories and Tags: Get More Traction from Your B2B Blog Long story short, Google indexes Categories and Tags , so it pays to choose them carefully — and to use them strategically! Since writing my last post about keeping your blog alive — and with the launch of this new site — people have been asking me a lot of questions, some of which include SEO, blogs, and content. One idea I’ve found myself talking about repeatedly is the strategic use of Categories and Tags on my blog. I’ve been testing how these work with regard to SEO for a couple of years now. ” I’ve also included a screen shot below. MORE >> -
DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 9, 2012 Why Blogging Benefits Your Business: Exposure, Exposure, Exposure Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!). Blog content provides the fuel for social media, i.e. Tweets, FB, G+ or LinkedIn status updates. Blogs allow you to converse with customers, prospects and fans one-to-one. These are all great reasons to blog. But I have another one. blog leads to increased exposure for your business. think you get the point. MORE >> -
DIANNA HUFF - B2B MARCOM | TUESDAY, JANUARY 22, 2013 Quick Tip: Get Your Picture to Show Up in Google’s Search Results Do you love how people’s pictures appear next to content they’ve written in Google’s search results? This is Google’s new rel=”author” tag. To get your picture to show up, you can follow Google’s (somewhat confusing) instructions. The post Quick Tip: Get Your Picture to Show Up in Google’s Search Results appeared first on Dianna Huff. OR, if you use WordPress and the Yoast SEO plugin, you can do it in two seconds. First, you need a G+ profile. If you don’t have one, create one. Configure the Yoast SEO plugin. MORE >> -
DIANNA HUFF - B2B MARCOM | TUESDAY, FEBRUARY 15, 2011 Building Relationships on Twitter: Consider What You Tweet They get indexed by Google and appear in one’s Google Buzz feed and Google Profile (if you’ve activated Google Buzz) and can appear in people’s blog posts. Tweet A prospect called me last week to inquire about my social media services after following me on Twitter for over a year now. While talking, he asked me a question no one has asked me before: “Who do you have in mind when you tweet? He also wanted to know my process on deciding what to tweet. These are great questions! To answer them, I had to stop and think for a bit. MORE >>
- Move Over Klout — Google “People Rank” Now Key DIANNA HUFF - B2B MARCOM | TUESDAY, APRIL 2, 2013
- Why Google Reader Should Be Your New BFF DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 3, 2011
- You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content DIANNA HUFF - B2B MARCOM | SUNDAY, FEBRUARY 27, 2011
- How to Develop Blog Content: Look for Questions that Need Answers DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 25, 2012
- How to Develop Blog Content: Look for Questions that Need Answers DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 25, 2012
- Quick Tip: Trusted SEO Resources for Small Businesses DIANNA HUFF - B2B MARCOM | WEDNESDAY, NOVEMBER 28, 2012
- Take the Grunt Work Out of Monitoring Social Media with mBlast DIANNA HUFF - B2B MARCOM | SUNDAY, AUGUST 14, 2011
- Creating a Unique Site that Stands Apart From the Crowd DIANNA HUFF - B2B MARCOM | TUESDAY, OCTOBER 9, 2012
- Easy Tips for Marketing Your B2B Video Content DIANNA HUFF - B2B MARCOM | FRIDAY, FEBRUARY 4, 2011
- The Panda Update: Unique Content Rules, People DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 16, 2011
- Why Blogging Makes Sense for Small B2B Companies DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 17, 2011
- Site Navigation: The Foundation for Results-Driven SEO DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 12, 2011
- How to Use Facebook for B2B DIANNA HUFF - B2B MARCOM | TUESDAY, JULY 20, 2010
- Small Business Marketing Quick Tip: You’re the Expert, So Show It! DIANNA HUFF - B2B MARCOM | WEDNESDAY, JANUARY 25, 2012
- My (Simplified) Social Media Strategy DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 21, 2013
- B2B Website Marketing Tip: Add Social Icons to Top of Pages DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 9, 2011
- Make Your B2B WordPress Website and Content Mobile Friendly DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 7, 2011
- For Freelancers: Get Website Info Direct from Google DIANNA HUFF - B2B MARCOM | WEDNESDAY, JANUARY 16, 2013
- B2B SEO Mistake #3: Thinking Google Caches Only Part of a Page DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 14, 2011
- The One Reason Your PPC Campaign Isn’t Working DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 30, 2011
- Why a Website Overhaul is Like Redoing Your Bathroom DIANNA HUFF - B2B MARCOM | WEDNESDAY, NOVEMBER 14, 2012
- Three Tips for Generating Blog Post Topics — Fast! DIANNA HUFF - B2B MARCOM | FRIDAY, MARCH 11, 2011
- “Exposure” Has Zero Value DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 30, 2012
- “Exposure” Has Zero Value DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 30, 2012
- Weaning Yourself Off Keyword Dependency — Dealing with Not Provided DIANNA HUFF - B2B MARCOM | WEDNESDAY, FEBRUARY 13, 2013
- Eliminating Clutter Allows You to Focus on Important Stuff DIANNA HUFF - B2B MARCOM | THURSDAY, OCTOBER 14, 2010
- Join Me at Next Week’s SEMNE Meeting DIANNA HUFF - B2B MARCOM | TUESDAY, SEPTEMBER 7, 2010
- Consistently Great Marketing More Important Than Ever DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 23, 2012
- Consistently Great Marketing More Important Than Ever DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 23, 2012
- It’s All Marketing: Google Wins Corporate Tour Contest DIANNA HUFF - B2B MARCOM | MONDAY, JULY 19, 2010
- The Reports of B2B Marketing’s Demise are Greatly Exaggerated DIANNA HUFF - B2B MARCOM | TUESDAY, JANUARY 25, 2011
- Basic SEO Marketing Yields Big Results for B2B Manufacturing Company DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 9, 2012
- Innovation Comes in Small Packages DIANNA HUFF - B2B MARCOM | TUESDAY, JANUARY 4, 2011
- 7 Tips for Getting People to Your B2B Blog DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 4, 2010
- DIY Marketing No Longer Cuts the Mustard DIANNA HUFF - B2B MARCOM | THURSDAY, DECEMBER 2, 2010
- Cass Shumsky Got My Business in Three Minutes (and a Future Sale, too) DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 22, 2010
- Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 14, 2010
- SPONSOR: DH Communications Gets You on the Map DIANNA HUFF - B2B MARCOM | MONDAY, JULY 26, 2010
- Your Website is Worth More than a Cup of Coffee DIANNA HUFF - B2B MARCOM | WEDNESDAY, MAY 5, 2010
- Six DIY Google Analytics Fix-Its for Small Businesses DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 11, 2012
- Quick Tip: Filter your IP Traffic in Google Analytics DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 25, 2012
- Consider Users When Adding PDFs to your B2B Website DIANNA HUFF - B2B MARCOM | SUNDAY, APRIL 4, 2010
- Why a MacBook Pro Became My #1 Productivity Tool DIANNA HUFF - B2B MARCOM | SUNDAY, APRIL 11, 2010
- Why I’m Proud to Be a Pragmatic Implementator DIANNA HUFF - B2B MARCOM | WEDNESDAY, MAY 12, 2010
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