| | | Content Marketing for BI | |  Google | 6 articles |
| Page 1 of 1 | Previous | Next | CONTENT MARKETING FOR BI NOVEMBER 30, 2010  Who Am I? Regularly Revisiting Your Brand For example, Google’s mission statement is: “O rganize the world’s information and make it universally accessible and useful.” The first few words, “organize the world’s information” speaks to what Google will do to meet customer needs, and “universally accessible” and useful are the goals that can ultimately be measured. The business climate is in perpetual motion. | CONTENT MARKETING FOR BI MAY 26, 2010  Social Media Share Buttons Cause Link Overload Recently, Google has jumped into the mix with Google Buzz. Anything you post is automatically sent out to the people on your Google Contacts list you interact with the most. I recently read an article on Fortune magazine titled, Oversharing: The Business of Share Buttons. There are two major players in the “share button” space – AddThis and ShareThis. 271 services? doubt it. | | | | | |
| CONTENT MARKETING FOR BI MARCH 2, 2011 TDWI Vendor Panel on the Future of BI – part Two For example, Google Search and Apache are now commonplace in many organizations. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. There were no surprises in the topics and really none in the responses. And, for the most part, the vendors did a good job remaining neutral and not turning it into a chance to advertise their own products. Here are the rest of the topics discussed. To read part one, click HERE. | CONTENT MARKETING FOR BI JANUARY 5, 2010  BI Solutions for Sustainability Exist-But Can You Find Them? first did a Google search for “corporate sustainability reporting solution.” I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. The good news is SAP made it to the first page. | CONTENT MARKETING FOR BI JANUARY 5, 2010  BI Solutions for Sustainability Exist-But Can You Find Them? first did a Google search for “corporate sustainability reporting solution.” I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. The good news is SAP made it to the first page. | CONTENT MARKETING FOR BI MARCH 31, 2009  The Social Media Marketing Wormhole Google and Twitter activity for Motrin increased significantly for a few weeks. A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about to be thrust into the real world and doesn’t feel ready. Since that post, she scored a marketing internship at a new pet insurance company called Trupanion. No more “build it and they will come” websites. | | | | | | | |
|
| |
