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| Page 1 of 1 | Previous | Next | CONNECT THE DOCS NOVEMBER 23, 2010 Killer Questions to Ask Before Starting a White Paper Project Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. " Who is the Target Reader? ” Jonathan Kantor's Bio. Jonathan Kantor's Tip. | CONNECT THE DOCS JULY 15, 2010 The Biggest Challenge in Creating and Marketing White Papers Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. " Jonathan Kantor. Books. | | | | | | | CONNECT THE DOCS SEPTEMBER 9, 2010 How to write lead generating white papers? Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" " Read on to get their insights. Jonathan Kantor. Jonathan Kantor's Tip. Books. Others. | CONNECT THE DOCS FEBRUARY 4, 2010 ClickInsights: What is the ideal length of a white paper? Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Gordon Graham. How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? Cindy King. | CONNECT THE DOCS NOVEMBER 5, 2009 ClickInsights: What is your favorite white paper? Why do you like it? Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michael Stelzner. White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Blogs. | CONNECT THE DOCS FEBRUARY 10, 2010 Get Great at Content Marketing - NOW! Vertical search will start to rattle Google's cage - Unless they strengthen their vertical chops. Learn Google Analytics like the back of your hand - It tells you what’s working. Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? For free. | | | | | | | | | -
CONNECT THE DOCS | FRIDAY, FEBRUARY 5, 2010 ClickPredictions: Engage Better on Social Media Google will announce a series of new services that will give Facebook a run for its money. We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Michael Stelzner. Blog WritingWhitePapers Twitter Mike_Stelzner. " Michael Stelzner's Marketing Prediction for 2010. Facebook users will top 450 million. MORE >> -
CONNECT THE DOCS | THURSDAY, MARCH 11, 2010 How to enhance information absorption for your white paper? Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Books. MORE >> -
CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009 ClickInsights: What was your "Aha" moment in 2009? - Part 2 Google alerts pull a wide variety of information to you. It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. via Beth Harte). MORE >> -
CONNECT THE DOCS | TUESDAY, FEBRUARY 8, 2011 B2B BloggingTrends in 2011 Sewell Title blog posts with Google search results in mind. Business-to-Business (B2B) marketers are finding that publishing valuable and relevant content on their blogs and websites is a sure shot way to gather more leads. Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011. What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so? Why or why not? Howard J. Related Links. ClickLaunch MORE >> -
CONNECT THE DOCS | WEDNESDAY, AUGUST 18, 2010 The Dawn of Content Strategy Set up listening posts via Google Alerts, Twitter or usage of reputation management systems. What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe writes one of the most popular content marketing blogs in the world. Joe Pulizzi. Blog Junta42 Twitter juntajoe Junta42. What is content marketing strategy? MORE >>
- The White Paper Question: To Gate or Not To Gate? CONNECT THE DOCS | THURSDAY, MAY 6, 2010
- ClickInsights: What was your "Aha" moment in 2010? - Part 1 CONNECT THE DOCS | MONDAY, JANUARY 31, 2011
- Creative is King, Queen, and Everything in Between CONNECT THE DOCS | MONDAY, FEBRUARY 15, 2010
- ClickInsights: What was your "Aha" moment in 2009? - Part 1 CONNECT THE DOCS | THURSDAY, DECEMBER 3, 2009
- ClickInsights: What is the biggest mistake to avoid when writing a white paper? CONNECT THE DOCS | THURSDAY, SEPTEMBER 3, 2009
- ClickPredictions: Social Media: Where's My ROI? CONNECT THE DOCS | TUESDAY, FEBRUARY 9, 2010
- ClickInsights: How to choose a white paper syndication partner? CONNECT THE DOCS | THURSDAY, OCTOBER 1, 2009
- Are You Ready for Black Friday and Cyber Monday? CONNECT THE DOCS | WEDNESDAY, NOVEMBER 25, 2009
- Know Thy Audience: Business and Technical White Papers CONNECT THE DOCS | THURSDAY, AUGUST 5, 2010
- Content Marketing Strategy: Interact with your neighborhood CONNECT THE DOCS | TUESDAY, APRIL 3, 2012
- ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? CONNECT THE DOCS | THURSDAY, OCTOBER 15, 2009
- How to write a tutorial that helps others and helps you CONNECT THE DOCS | WEDNESDAY, OCTOBER 7, 2009
- Measuring your Social Media Efforts CONNECT THE DOCS | WEDNESDAY, AUGUST 19, 2009
- A Look into Sentiment Analysis for Brands CONNECT THE DOCS | WEDNESDAY, AUGUST 26, 2009
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
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