| | | Cliff Allen on Marketing | |  Google | 8 articles |
| Page 1 of 1 | Previous | Next | CLIFF ALLEN ON MARKETING SEPTEMBER 5, 2007 Survey Says: Google Analytics Google Analytics was, of course, the most used product (69%) because it's hard to compete with "free." Google's 69% is similar to other research I've conducted on professionally managed Web sites. So, it appears that Google Analytics has captured about two-thirds of the Web analytics market. Google Analytics 69% ClickTracks 7% Unica 6% WebSideStory/Visual Sciences HBX 5% Digital River Fireclick 5% Omniture SiteCatalyst 3% Nedstat Sitestat 3% WebTrends 3% Coremetrics Online Analytics 0%. Have you wondered which Web analytics products are most popular? | CLIFF ALLEN ON MARKETING DECEMBER 27, 2007 Segmenting Your Market with Web Analytics And, the use of Web analytics tools, such as Google Analytics, is making segmentation more specific and more valuable. Market segmentation is a key technique in targeting marketing messages - and maximizing ROI. I've written a feature article that covers the use as Web analytics tools in combination with traditional market segmentation techniques. Take a look at Segmenting Your Market with Web Analytics. | | | | | |
| CLIFF ALLEN ON MARKETING DECEMBER 20, 2008 9 Marketing Trends for 2009 Google Analytics) to spot ways to improve ROI. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. Marketing Trend #5: Increased use of analytics tools (e.g., | CLIFF ALLEN ON MARKETING DECEMBER 20, 2008 9 Marketing Trends for 2009 Google Analytics) to spot ways to improve ROI. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. Marketing Trend #5: Increased use of analytics tools (e.g., | CLIFF ALLEN ON MARKETING JULY 5, 2007 Ads Producing An ROI Are Bought, Not Sold For example, it has become possible to connect Google AdWords placements to shopping cart sales results -- with the ROI for each ad tabulated in Google Analytics (or another Web analytics system). Seth Godin talks about how difficult it is to sell advertising -- especially advertising in media that are not trackable and cannot demonstrate an ROI. My first career was in radio and TV -- two of the most un-trackable media there are. did what I could to fix this problem with our reach-and-frequency software, but their problem is too big for most advertisers to deal with. | CLIFF ALLEN ON MARKETING AUGUST 10, 2007 Web Analytics and Customer Behavior In working with two new clients I found that the most of their key indicators in Google Analytics were fine, but revenue was below their potential. One of the challenges of using Web analytics techniques to improve a site's performance is that Web analytics can only measure what's there - not what's missing. Both sites needed to make adjustments that put their Web sites on the path that consumers normally follow when making purchases. Some or these changes dealt with what customers do before going on the Web to make a purchase. | | | | | | | |
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CLIFF ALLEN ON MARKETING | WEDNESDAY, SEPTEMBER 5, 2007 Survey Says: Google Analytics
Google Analytics was, of course, the most used product (69%) because it's hard to compete with "free." Google's 69% is similar to other research I've conducted on professionally managed Web sites. So, it appears that Google Analytics has captured about two-thirds of the Web analytics market. Google Analytics 69% ClickTracks 7% Unica 6% WebSideStory/Visual Sciences HBX 5% Digital River Fireclick 5% Omniture SiteCatalyst 3% Nedstat Sitestat 3% WebTrends 3% Coremetrics Online Analytics 0%. Have you wondered which Web analytics products are most popular? MORE >> -
CLIFF ALLEN ON MARKETING | THURSDAY, DECEMBER 27, 2007 Segmenting Your Market with Web Analytics
And, the use of Web analytics tools, such as Google Analytics, is making segmentation more specific and more valuable. Market segmentation is a key technique in targeting marketing messages - and maximizing ROI. I've written a feature article that covers the use as Web analytics tools in combination with traditional market segmentation techniques. Take a look at Segmenting Your Market with Web Analytics MORE >>
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