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Content Marketing Checklist

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Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control. Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't build your business there. Ideally, publish to a domain you own.

SEO Tips for Small Budgets

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Keyword Tools - Google has a host of free keyword tools. Analytics Tools - Google Analytics is free. From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services. View Original Article

HubSpot Reveals New Tools to Accelerate Sales

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Email - HubSpot CRM connects to Gmail, Google Apps, Outlook, and Apple Mail, logging emails with your contacts easily and automatically. Tee up messages from Gmail in Google Chrome to send on any day, at any time, when they are most likely to be opened & clicked. As a result, HubSpot has released a set of sales features aimed at improving inbound selling. Recording optional.).

3 Ways Google + Changes Search Marketing

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The benefits of having a Google + business page are huge. Besides the fact that there are millions of users that you can reach, Google + makes it easier for you to market your business. This is because your marketing efforts on Google + can directly influence your search ranking on Google. For non Google+ members, this content may not be ranked as highly.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Content Marketing Misconceptions

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Content (Marketing) Is for Google” Meaningful, interesting, informative and entertaining content is for a target audience (people), not for Google. Content Marketing Is Not for Google” If done right, the content in content marketing will speak to Google through backlinks and social shares from your audience. Jeff Bullas says that the concept of content marketing is still evolving. While marketers try to perfect concept, there are some false ideas about content marketing that can stand in the way of success. Here are twelve of those misconceptions.

VIDEO: Facebook vs. Google+

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From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article

INFOGRAPHIC: Social Networking Statistics for 2012

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From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article

Why to Use Video in 2013

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Video Shakes Up SEO Google likely shows a preference for product videos in its search rankings. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. In addition, marketers are realizing that video is more versatile than many initially imagined. From MarketingProfs, here are seven ways that video will make e-commerce inroads. Curated Commerce and Video "Curated" image galleries like Pinterest have attracted large audiences already. YouTube recently started giving preference to videos based on "watch time". View Original Article

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

What Users Want from a Mobile Website

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To assist small businesses with the daunting task of making a mobile optimized website, Google conducted a study called "What Users Want Most From Mobile Sites Today." From the Hubspot Blog, here are 20 statistics from the study. Smartphone Users and the Mobile Browsing Experience. 96% of users have encountered a site not designed for mobile devices. 67% of users are more likely to purchase from a mobile-friendly site. 74% of users are more likely to return to a mobile-friendly site. 52% of users say they're less likely to engage with a company after a bad mobile experience.

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A Visual Reminder from Matt Cutts That Body Content Matters

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Below is a short video from Matt Cutts at Google talking about the importance of body content. However, as discussed in the video if the body content doesn''t match the head, then Google is not likely to show your content. Many SEOs, especially in the "old days" put most of their emphasis on the "Head" of the document such as: Meta description. Meta keywords. Page titles. Headers.

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INFOGRAPHIC: Black Hat SEO

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As defined by Google, black hat search engine optimization tactics are “unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way.” ” From SEO.com, here's a horror movie themed infographic that shows why black hat tactics are bad for business. View Original Article

The Evolution of Local Search

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Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. Social Influence Will Start to Affect Search Algorithms Google is gathering lots of data about the types of businesses users are clicking on in search results. This is especially true of Google+ users. Google Will Re-Introduce its SMB Dashboard Expect improved analytics on Google+ business pages, wall-like reviews, streamlined offer creation and earier onboarding into AdWords Express.

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Online Marketing Trends for 2013

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Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. "A surge in second screen value." Mobile screens represent value to marketers. To realize that value, mobile offerings need to move beyond easy of use and searchability and offer new information and resources. The evolution of attribution modeling." Expect to be able to assign a specific value to a marketing action that results in a conversion. This will evolve into creative approaches to tracking how channels affect each other.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Marketing Resolutions for 2013

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Recent Google algorithm changes include social performance into SEO. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content. Enhance your design skills. Conduct a website audit. - You may be missing optimization opportunities you didn't know existed. Do email A/B tests.

3 Cool Lead Conversion Testing Tools

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Google Website Optimizer. Website Optimizer is Google's free testing and optimization tool. Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. Action Grader by HubSpot.

Search Term Glossary

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PageRank A measure of page authority, as developed by Google, based on a logarithmic scale that accounts for the number and quality of external backlinks pointing at a site. You can't be successful in digital marketing if you don't know what you're talking about. Search Engine Journal has published a list and definitions of fifteen search-related terms that every business should understand, summarized below. For more in-depth definitions, see the original article. Search Engine Marketing (SEM) An all encompassing term for all the above strategies designed to attract website visitors.

Content Marketing with Infographics

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Miller and Brooke Barnett on infographics Jeff Bullas reports on this blog that Google searches for keyword "Infographic" increased by over 800% from 2010 to 2012. There's no shortage of data and content in this age. Making sense of this information glut can be difficult. Infographics, through a mix of design, writing and analysis, offer a visually compelling way to convey complex data in a visual format. “On their own, text and graphics are both useful yet imperfect methods for communication. ” - Barbara M. Compelling and Attractive. Easily Scanned and Viewed. Embeddable.

Scheduling Your Social Media Marketing Efforts

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Scan Google Alerts for brand and company mentions. According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Twice Daily in the Morning and Afternoon. Check Twitter via a program like HootSuite. Check LinkedIn. Scan Twitter followers for relevant conversations. Check your business's Facebook Page for questions. Respond/Follow when appropriate. Weekly or on Weekends. Through the Week.

Google Knowledge Graph

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Google Knowledge Graph. How Google connects words, concepts and other contextual information. Pretty cool.huh

Google+ Presentations

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Google's recently launched new social network, Google+, has initially been successful. That success means marketers need to pay attention and take advantage of the benefits of Google+. The Hubspot Blog has provided links to ten presentations that attempt to explain Google+. Google+ 101 Guide. Here's one from Supernova Studios. View Original Article

INFOGRAPHIC: Guide to Google AdWords

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From Simply Business, here's an interactive, step-by-step guide to setting up and running a Google AdWords account. One of the advantages of paid search advertising is that there is no minimum spend, so you can fit it into your available budget. Source: Simply Business View Original Article

INFOGRAPHIC: Brand Page Strategy - Google+ vs. Facebook

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Though Google+ has only been around for a year, many business pages are thriving there. While Google+ doesn't have Facebook's reach, it's still a marketing tool to be considered. From Pardot, here's an infographic comparing Google+ and Facebook pages, and tips on formulating a marketing strategy for each. View Original Article

Video: Do You Need Google+?

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From Epipheo, here's video that explains some of the hype around Google+, and why you might end up using it along with or instead of Facebook. Watch on YouTube

VIDEO: Improving SEO with Google+

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Google now tracks what happens on Google+, so the number of shares and +1's your content receives are now appearing in Google's search results. From Entrepreneur.com, here's a video with Danny Sullivan, editor of Search Engine Land, who explains the importance of a Google+ account for businesses. View Original Article

INFOGRAPHIC: Facebook vs. Google Advertising

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From WordStream, here's an infographic that compares the value of advertising on Facebook to Google. For now, Google seems to be the better value. View Original Article

Austin Hot Dog Restuarant Put on the "Google Map"

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Fueled by hard work, imagination and little help from Google and social media. This is why we do what we do. Real people realizing their dreams and adding value to their communities.

INFOGRAPHIC: Improving Google Adwords Quality Scores

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"The Google quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting as well as the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location." From Digital Net Agency, here's an infographic about how to improve Google quality scores. View Original Article

Optimizing Google Places

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Google Places is a free listing service for local businesses that allows customers to find things like address, hours of operation, and store photos. James Dunaway on BloggingPro gives some tips on how to optimize a businees listing on Google Places. Get Verified Verifying your listing ensures that it will show up on Google search engine results pages. Google will provide a PIN for you to enter into your account. Build Citations Building strong citations of your business address and phone number on other listings and sites will cause Google to rank you higher.

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Google Tools that Can Improve Your Marketing

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Every marketer understands the importance of Google's search engine. But Google has many other tools that can assist in marketing efforts.From the Hubspot Blog, a look at other Google marketing tools. Google Places/Google Maps Create a listing for your business to get found. Google Tags Tags are a new ad platform used in conjunction with Google Maps that allow you to promote your business and stand out. Google AdWords These keyword based advertisements are expensive, but effective if you shrewdly choose the right keywords.

Google Tweaks Search to Include Social Signals

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Recent hires by Google indicates the company is trying to include social signals (like links shared by friends) into its search results. Also, Google is bringing social search results up from the bottom of the page. Google already had a product that turned up results at the bottom of the page for users who had connected their Google and Twitter accounts. Google will now give higher ranking to URLs that are shared as links by friends on public sites like Twitter. View Original Article

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VIDEO: Strategies for Sales Success

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From Entrepreneur.com, here's a video of a Google Hangout session in which sales expert Grant Cardone talks about the importance of persistence and suggested ways to differentiate your product and close a sale. View Original Article

INFOGRAPHIC: Post-Penguin SEO Checklist

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Google’s Penguin update was aimed at decreasing search engine rankings of websites that violate Google’s guidelines by using black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, and the deliberate creation of duplicate content. How to make sure your on-page SEO meets Google’s quality guidelines. View Original Article

Apps for Online Marketers

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iSEO Allows you to skim rankings like Blog Worth, Google, Technorati Authority, Alexa, MSN/Yahoo! Indexed pages, and Google Indexed pages. Google Analytics This app provides a broad, detailed picture of your sites. Improving SEO requires constant vigilance. The app is free, though you will need a Raven subscription to get the full use of the tool. View Original Article

Facebook Ads That Work

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The standard for online ads has long been Google AdWords. Google users are actively searching for something. The effectiveness of online ads is generally measured on click-through rates, though with advanced ad tracking, you may also be able to measure ads by leads and sales. Hubspot has identified three elements are crucial for high click-through rates on AdWords. Words like ".edu"

INFOGRAPHIC: Improving SEO with Social Media Links

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Both Google and Bing take social media signals into account when ranking pages and content. From Designbysoap.co.uk, here's an infographic about how to improve SEO with social media. View Original Article

INFOGRAPHIC: How Search Works

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From Google, here's an interactive infographic that explains the complex system behind the more than one-hundred billion searches done each month. View Original Article

INFOGRAPHIC: SEO Market Analysis 2012-2013

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From Positionly, here's an infographic that looks at the search engine market in numbers and the effects of Google's search algorithm updates, and gives a forecast for 2013. View Original Article