Client Bridge

Trending Sources

3 Ways Google + Changes Search Marketing

Client Bridge

The benefits of having a Google + business page are huge. Besides the fact that there are millions of users that you can reach, Google + makes it easier for you to market your business. This is because your marketing efforts on Google + can directly influence your search ranking on Google. For non Google+ members, this content may not be ranked as highly.

What is Google + and Why it Matters

Client Bridge

Google + is often considered Google’s answer to the social media giant, Facebook. Unfortunately, many people look at Google + as an inferior platform, even though it has millions and millions of users. However, Google + is actually an excellent social network that has a lot of benefits and advantages that other social sites do not have.

How to Incorporate a Google +1 Button on Your Website

Client Bridge

If you’re not using Google + for business yet, you should be. Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty. Not to mention that its run by Google, arguably the largest and most important search engine on the Internet, which means that properly using Google + could help you SEO strategy.

How to Set Up a Google + Business Page

Client Bridge

Out of all the available social networks, Google+ used to be perceived as a lesser option for most. It is worth having a presence on Google +, especially if you are promoting a business. There are, after all, over 40 million active members on Google +. Setting up your business page – Go to the create a page category on your Google + account. Want more tips?

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

HubSpot Reveals New Tools to Accelerate Sales

Client Bridge

Email - HubSpot CRM connects to Gmail, Google Apps, Outlook, and Apple Mail, logging emails with your contacts easily and automatically. Tee up messages from Gmail in Google Chrome to send on any day, at any time, when they are most likely to be opened & clicked. As a result, HubSpot has released a set of sales features aimed at improving inbound selling. Recording optional.).

A Visual Reminder from Matt Cutts That Body Content Matters

Client Bridge

Below is a short video from Matt Cutts at Google talking about the importance of body content. However, as discussed in the video if the body content doesn''t match the head, then Google is not likely to show your content. Many SEOs, especially in the "old days" put most of their emphasis on the "Head" of the document such as: Meta description. Meta keywords. Page titles. Headers.

Video 21

Content Marketing Checklist

Client Bridge

Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control. Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't build your business there. Ideally, publish to a domain you own.

SEO Tips for Small Budgets

Client Bridge

Keyword Tools - Google has a host of free keyword tools. Analytics Tools - Google Analytics is free. From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services. View Original Article

Why to Use Video in 2013

Client Bridge

Video Shakes Up SEO Google likely shows a preference for product videos in its search rankings. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. In addition, marketers are realizing that video is more versatile than many initially imagined. From MarketingProfs, here are seven ways that video will make e-commerce inroads. Curated Commerce and Video "Curated" image galleries like Pinterest have attracted large audiences already. YouTube recently started giving preference to videos based on "watch time". View Original Article

INFOGRAPHIC: Social Networking Statistics for 2012

Client Bridge

From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

Content Marketing Misconceptions

Client Bridge

Content (Marketing) Is for Google” Meaningful, interesting, informative and entertaining content is for a target audience (people), not for Google. Content Marketing Is Not for Google” If done right, the content in content marketing will speak to Google through backlinks and social shares from your audience. Jeff Bullas says that the concept of content marketing is still evolving. While marketers try to perfect concept, there are some false ideas about content marketing that can stand in the way of success. Here are twelve of those misconceptions.

VIDEO: Facebook vs. Google+

Client Bridge

From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article

What Users Want from a Mobile Website

Client Bridge

To assist small businesses with the daunting task of making a mobile optimized website, Google conducted a study called "What Users Want Most From Mobile Sites Today." From the Hubspot Blog, here are 20 statistics from the study. Smartphone Users and the Mobile Browsing Experience. 96% of users have encountered a site not designed for mobile devices. 67% of users are more likely to purchase from a mobile-friendly site. 74% of users are more likely to return to a mobile-friendly site. 52% of users say they're less likely to engage with a company after a bad mobile experience.

Sites 16

INFOGRAPHIC: Black Hat SEO

Client Bridge

As defined by Google, black hat search engine optimization tactics are “unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way.” ” From SEO.com, here's a horror movie themed infographic that shows why black hat tactics are bad for business. View Original Article

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

INFOGRAPHIC: Word of Mouth Marketing on Facebook

Client Bridge

Facebook has more monthly unique visitors than Twitter, Google+, MySpace, Pinterest, Tumblr and LinkedIn combined. From Ambassador, here's an infographic that shows how businesses are finding success by targeting and connecting with consumers on Facebook. View Original Article

The Evolution of Local Search

Client Bridge

Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. Social Influence Will Start to Affect Search Algorithms Google is gathering lots of data about the types of businesses users are clicking on in search results. This is especially true of Google+ users. Google Will Re-Introduce its SMB Dashboard Expect improved analytics on Google+ business pages, wall-like reviews, streamlined offer creation and earier onboarding into AdWords Express.

SMB 11

INFOGRAPHIC: Foursquare

Client Bridge

Location-based apps offer a growing area for marketers, with both Google and Groupon recently joining the field. From Foursquare, here's an infographic that shows the huge growth of the location-based mobile platform. Since publishing this inforgraphic, Foursquare now has: Over 8 million users worldwide. Over 2.5 million check-ins per day and over 500,000,000 total. View Original Article

Field 13

Online Marketing Trends for 2013

Client Bridge

Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. "A surge in second screen value." Mobile screens represent value to marketers. To realize that value, mobile offerings need to move beyond easy of use and searchability and offer new information and resources. The evolution of attribution modeling." Expect to be able to assign a specific value to a marketing action that results in a conversion. This will evolve into creative approaches to tracking how channels affect each other.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Marketing Resolutions for 2013

Client Bridge

Recent Google algorithm changes include social performance into SEO. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content. Enhance your design skills. Conduct a website audit. - You may be missing optimization opportunities you didn't know existed. Do email A/B tests.

Search Term Glossary

Client Bridge

PageRank A measure of page authority, as developed by Google, based on a logarithmic scale that accounts for the number and quality of external backlinks pointing at a site. You can't be successful in digital marketing if you don't know what you're talking about. Search Engine Journal has published a list and definitions of fifteen search-related terms that every business should understand, summarized below. For more in-depth definitions, see the original article. Search Engine Marketing (SEM) An all encompassing term for all the above strategies designed to attract website visitors.

Statistics Every Marketer Should Know

Client Bridge

Your website will likely be a potential customer's first impression of your company, and they probably got there via Google. "In the past year, Web-based email usage dropped 59% among 12-17 year olds." Blogging is critical to upping your ranking on Google. From Marta Kagan at the Hubspot Blog, here are twelve statistics that demonstrate that inbound marketing is essential. "78% of Internet users conduct product research online." That group prefers text, instant messaging and social networks as primary methods of communication. That equates to 2/3 of the country.

INFOGRAPHIC: How Search Works

Client Bridge

From Google, here's an interactive infographic that explains the complex system behind the more than one-hundred billion searches done each month. View Original Article

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

3 Cool Lead Conversion Testing Tools

Client Bridge

Google Website Optimizer. Website Optimizer is Google's free testing and optimization tool. Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. Action Grader by HubSpot.

INFOGRAPHIC: SEO Market Analysis 2012-2013

Client Bridge

From Positionly, here's an infographic that looks at the search engine market in numbers and the effects of Google's search algorithm updates, and gives a forecast for 2013. View Original Article

Content Marketing with Infographics

Client Bridge

Miller and Brooke Barnett on infographics Jeff Bullas reports on this blog that Google searches for keyword "Infographic" increased by over 800% from 2010 to 2012. There's no shortage of data and content in this age. Making sense of this information glut can be difficult. Infographics, through a mix of design, writing and analysis, offer a visually compelling way to convey complex data in a visual format. “On their own, text and graphics are both useful yet imperfect methods for communication. ” - Barbara M. Compelling and Attractive. Easily Scanned and Viewed. Embeddable.

INFOGRAPHIC: Improving Google Adwords Quality Scores

Client Bridge

"The Google quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting as well as the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location." From Digital Net Agency, here's an infographic about how to improve Google quality scores. View Original Article

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Scheduling Your Social Media Marketing Efforts

Client Bridge

Scan Google Alerts for brand and company mentions. According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Twice Daily in the Morning and Afternoon. Check Twitter via a program like HootSuite. Check LinkedIn. Scan Twitter followers for relevant conversations. Check your business's Facebook Page for questions. Respond/Follow when appropriate. Weekly or on Weekends. Through the Week.

Google Knowledge Graph

Client Bridge

Google Knowledge Graph. How Google connects words, concepts and other contextual information. Pretty cool.huh

Google+ Presentations

Client Bridge

Google's recently launched new social network, Google+, has initially been successful. That success means marketers need to pay attention and take advantage of the benefits of Google+. The Hubspot Blog has provided links to ten presentations that attempt to explain Google+. Google+ 101 Guide. Here's one from Supernova Studios. View Original Article

VIDEO: Strategies for Sales Success

Client Bridge

From Entrepreneur.com, here's a video of a Google Hangout session in which sales expert Grant Cardone talks about the importance of persistence and suggested ways to differentiate your product and close a sale. View Original Article

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

INFOGRAPHIC: Guide to Google AdWords

Client Bridge

From Simply Business, here's an interactive, step-by-step guide to setting up and running a Google AdWords account. One of the advantages of paid search advertising is that there is no minimum spend, so you can fit it into your available budget. Source: Simply Business View Original Article

INFOGRAPHIC: Brand Page Strategy - Google+ vs. Facebook

Client Bridge

Though Google+ has only been around for a year, many business pages are thriving there. While Google+ doesn't have Facebook's reach, it's still a marketing tool to be considered. From Pardot, here's an infographic comparing Google+ and Facebook pages, and tips on formulating a marketing strategy for each. View Original Article

Video: Do You Need Google+?

Client Bridge

From Epipheo, here's video that explains some of the hype around Google+, and why you might end up using it along with or instead of Facebook. Watch on YouTube

VIDEO: Improving SEO with Google+

Client Bridge

Google now tracks what happens on Google+, so the number of shares and +1's your content receives are now appearing in Google's search results. From Entrepreneur.com, here's a video with Danny Sullivan, editor of Search Engine Land, who explains the importance of a Google+ account for businesses. View Original Article

INFOGRAPHIC: Facebook vs. Google Advertising

Client Bridge

From WordStream, here's an infographic that compares the value of advertising on Facebook to Google. For now, Google seems to be the better value. View Original Article

Debunking Social Media Marketing Myths

Client Bridge

Facebook has a billion users, Twitter has 170 million users, Google+ has 100 millions. Google+ is dumb." Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. It can be hard to keep up to date on what's really going on with social media. As a result, myths about social media persist and prevent marketers from fully utilizing it as a tool. Those are the biggies, but many other social networks have millions of users. Social media is awesome!