Cintell

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15 Questions to Ask in Your Next Persona Interview

Cintell

If I were to look at your Google search history what would be the headlines of the last three articles you read related to [category]? What have you regretted not doing in the past six months? Questions related to content clues. What was the last professional event you attended? Read more tips from Samantha Stone in our free eBook.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

We each have a quick bookmark of our “ 10 Pre-qual Qs for Prospects” questions and the Google Doc of our personas. We share personas, or information about our buyers with the rest of our company by keeping it easily accessible. Putting it in practice: Prospects know if a website will be helpful in just 5 seconds!

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

Shocker – it is not always Google. Friends, family, peers, analysts, online sources industry experts or others.” ” It’s important to also ask where they go first when they want to find answers to something. Then, I like to dig deeper when they answer. It’s a way to learn a lot from a few simple questions.

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

Website visitors – check the audience report on Google Analytics. Examine these things: Social media followers – much of this information can be found by using each social platform’s analytics tool. Email subscribers – use segmentation to inform potential personas.