Chris Koch

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. The Google+ factor: Battling for social network supremacy (prsa.org).

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. The Google+ factor: Battling for social network supremacy (prsa.org).

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Why Lead Management Automation Really Matters

Chris Koch

Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. Tags: Lead Management Marketing Automation Automation B2B marketing Forbes Google ITSMA marketing Sales Social Media. And finally, the trade press and general business media are dying. Tweet This Post.

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

To oversimplify it, if you want to sell more ERP software , you should use keywords like “enterprise software,” a lot on your blog so that Google associates your blog with your company’s area of expertise. In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Find and nurture your VIPs.

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We’re missing the real social media revolution

Chris Koch

Of course, I’m talking about Google, which sucks cash out of businesses just like the newspapers and magazines used to. Businesses believe they have nowhere else to go to get their messages out other than through Google paid search, so they pay through the nose for it, just like advertisers used to with newspapers and magazines.

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Where is your mobile marketing center of gravity?

Chris Koch

Dragon has been perfecting its voice-to-text abilities for decades through its PC software and MapQuest (I still prefer it to the Google Maps gorilla) has been honing its route guidance for many years. Good mobile apps start somewhere else. The Future – There’s an App For That (gadgetwise.blogs.nytimes.com). Tweet This Post.

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

Unless you Google “ Jimmy Fallon SNL audition,” the video won’t show up in the magic first two pages of a Google search and it is nowhere featured on Fallon’s NBC website. Indeed, the Vanity Fair author cites Fallon’s audition video and notes the nearly 3 million views it has had so far. That’s a lot of views.

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