| | | Chris Koch | |  Google | 17 articles |
| Page 1 of 1 | Previous | Next | CHRIS KOCH MAY 15, 2012 Why salespeople should sell ideas: an FAQ A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. Idea Marketing Latest Post B2B marketing Business-to-business Customer Forbes Google marketing Marketing and Advertising Publishing Sales Sales EnablementWe all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the hands of salespeople. And I’m not sure that salespeople share the same passion for ideas as we do. | CHRIS KOCH MARCH 4, 2011  What the slow death of B2B publishing means for marketers Meanwhile, Google, which has become the biggest ad agency of them all, gets rich by presenting hungry content seekers with links to JC Penney. Latest Post Marketing Strategy Thought Leadership Advertising B2B marketing Business Business-to-business Customer Customer Research Google ITSMA ITSMA Research John Wanamaker marketing Marketing and Advertising PublishingTry all of them. | | | | | |
| CHRIS KOCH OCTOBER 14, 2011 Does integrity make you a social media loser? don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). Share and Enjoy: Latest Post Social Media B2B marketing Chris Brogan Google marketing Mitch Joel Online Communities social media management social media strategy Social network Triberr TwitterIn three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. don’t seem to be alone. Do you? | CHRIS KOCH OCTOBER 22, 2010 Why Lead Management Automation Really Matters Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. Tags: Lead Management Marketing Automation Automation B2B marketing Forbes Google ITSMA marketing Sales Social Media We should care more about lead management automation in B2B marketing. Maybe we don’t care enough because we’re focusing on the wrong reasons for doing it. It isn’t because the software for automating this stuff has improved, or because it’s available through the cloud so you don’t have to deal with those people over in IT. What do you think? | CHRIS KOCH JULY 22, 2011 6 lessons on how NOT to market to customers Thank goodness for Google—the day prior I found that he got five-stars on a health review site! Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Isn’t that sad? Hey, but that’s how it is. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. Well, I have an explanation, or an excuse, and a damned good one at that. broke my hip about four weeks ago (my bike slid from underneath me on a rainy morning on my way to work). I’m a goner. | CHRIS KOCH DECEMBER 2, 2011 Is “social media campaign” an oxymoron? Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. would have had only slightly less disdain for the audience for these campaigns. You can read synopses of the programs here and here.) | | | | | | | |
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CHRIS KOCH | TUESDAY, AUGUST 23, 2011 3 factors in winning the social media horse race
Seems everyone has an opinion about Google’s G+. Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. When and if Google releases an application programming interface for G+, no doubt one of the social dashboards such as Tweetdeck will build G+ in. The Google+ factor: Battling for social network supremacy (prsa.org). So much so that it takes a PhD. That’s it. MORE >> -
CHRIS KOCH | FRIDAY, NOVEMBER 12, 2010 I don’t want to lose you!
noticed the other day that it comes up right next to my new website in Google search when you’re looking for my blog. Here’s why this sucks. have to shut down the original carcass of my blog at wordpress.com because it has been dead for more than a year now and it’s starting to stink. Trouble with that is, I stopped posting on that blog more than a year ago, so it makes it look like I have given up on blogging. For better or worse, that is not the case. So I’m going to have to take the wordpress.com site out back now and put it out of its misery. Tweet This Post MORE >> -
CHRIS KOCH | TUESDAY, JUNE 16, 2009 Why Twitter is for old people
The news, advice, and references I get each day from my Twitter “friends&# is better than any Google news or blog feed. Like many, I’m a late convert to Twitter. avoided it for defensive reasons. I’m one of those boring people that eats the same thing for lunch almost every day. So I figured I wouldn’t have much to twitter about. also figured that Twitter would appeal mostly to young people interested in flirting with one another in 140 characters or less. Twitter doesn’t just add another one of those annoying Web 2.0 Follow to learn. Think about it. MORE >> -
CHRIS KOCH | FRIDAY, DECEMBER 2, 2011 Is “social media campaign” an oxymoron?
Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. would have had only slightly less disdain for the audience for these campaigns. You can read synopses of the programs here and here.) MORE >> -
CHRIS KOCH | TUESDAY, AUGUST 23, 2011 3 factors in winning the social media horse race
Seems everyone has an opinion about Google’s G+. Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. When and if Google releases an application programming interface for G+, no doubt one of the social dashboards such as Tweetdeck will build G+ in. The Google+ factor: Battling for social network supremacy (prsa.org). So much so that it takes a PhD. That’s it. MORE >>
- Does integrity make you a social media loser? CHRIS KOCH | FRIDAY, OCTOBER 14, 2011
- Where is your mobile marketing center of gravity? CHRIS KOCH | FRIDAY, APRIL 30, 2010
- Why the volume and quality of interactions with customers has to pass for social media ROI CHRIS KOCH | FRIDAY, JANUARY 22, 2010
- Why B2B marketing will become more visual, vocal, and mobile CHRIS KOCH | FRIDAY, DECEMBER 11, 2009
- Six factors driving B2B social media marketing adoption CHRIS KOCH | FRIDAY, NOVEMBER 20, 2009
- We’re missing the real social media revolution CHRIS KOCH | MONDAY, OCTOBER 12, 2009
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