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| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS SEPTEMBER 7, 2010  B2B Marketing to Men vs. Women prospect, customer or member receives a direct marketing email, direct mail piece, or even sees an eye-catching Google™ Search Engine Marketing Ad. Is it politically correct to talk about the differences in B2B marketing to men vs. women? Maybe not, but working with a new client this past week revealed a bit of the reality related to that issue. Here’s how it works. | B2BMARKETINGSMARTS FEBRUARY 8, 2011  Where B2B marketing still grabs attention in today’s communication overload. “As an Editor of tech blog The Next Web , he routinely has 10 online conversations at once: Skype, Twitter, Google™, instant messaging, e-mail, chat and texting.&#. A short business trip last week put me back in front of a copy of USA Today that had been left on my hotel doorstep. It reports, “People are drowning in a deluge of data. It’s when they sort their mail. | | | | | |
| B2BMARKETINGSMARTS NOVEMBER 22, 2010  B2B Marketers: Put your competition in its place. Knowing, however, that there are no new ideas, I did a little Googling — only to find that Kat Shoa , on her blog “The Directive,&# had a guest recently write beautifully about this very subject. When working with a client on her company’s new B2B Website, she mentioned that she was looking at what her competitors were doing with their sites. Competitors can make mistakes. | B2BMARKETINGSMARTS MAY 9, 2011  B2B marketing content — 4 important rules. While perusing my B2B marketing Google Alerts today I found that the first three articles highlighted were all about the same topic. “ 3 Benefits of Content Promotion for B2B Online Marketing &# by Lee Odden. “ B2B Social Media and Content Marketing in the Sales Funnel &# by Jeffrey L. Cohen. “ B2B marketing as media: Six ways to think like an editor &# by Rob Leavitt. | B2BMARKETINGSMARTS MARCH 11, 2010  The more B2B marketing changes, the more it stays the same. He notes that prospects can now “use Google, news and vendor Web sites, and social media to freely search and gather all of the information required for making their initial product and vendor selections, largely bypassing your company’s typical marketing program and ‘story’ as their sole source of their information about your product.”. It’s a great post. Marcom 2.0: | B2BMARKETINGSMARTS OCTOBER 21, 2010  Four ways to keep your B2B marketing Web site from turning away customers. We B2B marketers are very grateful for Google Analytics and the many other site analysis solutions today. Recently, the eMarketer Daily Newsletter offered a powerful white paper, “ Don’t Let Your Website Turn Away Customers ,&# written by iPerceptions , a Web analytics company. love the title. It made me act, just like the strong title of any white paper should. Accounts Payable. | | | | | | | |
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B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 4, 2009 B2B Marketing Smarts now part of B2B Marketing Zone
Marketers who are looking for B2B marketing and sales insight can skip Google and go right to B2B Marketing Zone for all the guidance they’ll ever need. Last July Tony Karrer at Browse My Stuff and Tom Pick at WebMarketCentral created and launched the B2B Marketing Zone , a community collecting and organizing the best information on the web about B2B marketing. Visitors can access specific info by keyword or by topic, so finding guidance on a specific B2B marketing subject is fast and easy. MORE >> -
B2BMARKETINGSMARTS | MONDAY, OCTOBER 5, 2009  Is anything missing from your online B2B brand?
Hosted by the Marketing Executives Networking Group (MENG), this informative session covered how to build a personal and business brand online using such tools as Twitter, LinkedIn, Google Profiles and other tools. Last week I sat in on a great Webinar entitled “The Art of Findability&# with Glenn Raines of Social Media Moves. Glenn knows his stuff and, thanks to him, I’m just a little more savvy about the world of social media. But it got me thinking. What will they find there? Sometimes just a few critical fixes can help. that have value to your market. DON’T. MORE >>
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