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B2B WEB STRATEGY
JANUARY 31, 2012
Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments
This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. B2B Web Strategy Google AnalyticsIn our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. Advanced Segments Advanced segments allow [.].
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B2B WEB STRATEGY
JANUARY 25, 2012
Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging
Google’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing. ” Believe it or not, it can actually be done, and with Google Analytics. [.]. B2B Web Strategy Google AnalyticsThe question from the corner office often becomes “how do I measure my ROI from social media activity?”
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B2B WEB STRATEGY
FEBRUARY 6, 2012
Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments
B2B Web Strategy Google AnalyticsIn the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. This week we look at Profile  Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports. Filters change how [.].
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B2B WEB STRATEGY
APRIL 30, 2013
The Benefits of Good Anchor Text on Your Website
In the example above, we see several anchor links, the first few being “social results settings”, “Remove all Google Web History” and “disable cookie in your browser” In these three cases, the anchor text takes you off the site to articles that give more information on these three topics, along with step by step instructions. See what I did there?
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B2B WEB STRATEGY
JULY 17, 2012
How to set up a Successful Ad Campaign on LinkedIn
Many B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter. The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.]. LinkedIn PPC
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B2B WEB STRATEGY
APRIL 30, 2013
Effective Link Building Secrets: Guest Blogging
If you search Google for site:domain.com intitle:keyword—this will show you any posts with a particular keyword in the title. 'In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. But have you delved into the word of guest blogging? Gone are the days of reciprocal linking, or worse, paying for links.
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