Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Publications from mainstream (Mashable wrote “ get your Google+ brand page into as many influential people’s circles as possible “) to niche (HelloBloggerz.com wrote “ brands need to invest more time into promoting their Google Plus brand pages “) are misleading marketers. The problem is, Google+ Brand Pages are not the ticket to SEO success. Each has its challenges. Process. MORE >>

This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. B2B Web Strategy Google AnalyticsIn our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. Advanced Segments Advanced segments allow [.]. MORE >>

There are going to be a gajillion articles about Google +, the new “Facebook killer.&#. don’t care about Google’s legacy of failure with other abysmal attempts at the social space. Here is what Google and every other pretender doesn’t understand. Now some will say that the Google platform offer unique value as a viable ADDITION to Facebook. Is Google going to really offer something so uniquely sustainable that Facebook won’t be able to provide a competing alternative if they need to? haven’t seen the platform yet. MORE >>

Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. In the summer of 2011, Google announced the Google Authorship  program and it has shaken the SEO and digital marketing worlds for a number of reasons. Since Google likes to keep itself in a shroud of mystery the true benefits of getting authorship have had to be dug up by the devoted web community, but more benefits are becoming apparent for you and your site to enable authorship.  . MORE >>

by Jesse Noyes | Tweet this From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “ When will brand pages be available? ” Google’s answer is today …kind of. There’s a reason I hedge Google’s claim that brand pages are open for business. Like a Facebook brand page, Google pages allow brands to share photos, updates and video. By far, the most exciting feature seems to be the advent of Google+’s Hangouts feature. Direct Tie in Google Search. MORE >>