B2B Memes

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Three Tips for Simple but Effective Infographics

B2B Memes

Or, if you’re mindful of copyright rules, you can simply do a Google image search. Angela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort. It’s evidently a topic that resonates with all kinds of content creators, not just journalists. You don’t need much graphic skill or expensive software.

Infographic skills: No longer optional for journalists

B2B Memes

First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. Google’s Collateral Damage,” for instance, was produced for SEO Book by infographic specialist Jess Bachman , and presumably did not come cheap or without many hours of planning. But the fact that I want to do it reflects the power and beauty of infographics.

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What Is the Lifespan of an Error?

B2B Memes

In a compelling article yesterday, Ars Technica writer Nate Anderson told the story of how the owner of a Spanish campground has struggled to get Google to de-emphasize search results for the camp. Editing Ethics Journalism Brian Stelter Broken Window Theory CreateSpace errors fact-checking Frédéric Filloux Google James Q. Hence our attitudes about errors tend to be lax. But no.

Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. Though I understand its appeal, I’ve never found Facebook compelling. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. As a writer, I’m interested in having people read my work.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Will they sometimes wax too enthusiastic about new tools that turn out to be dead ends, like Jaiku , FriendFeed , or Google Wave ? But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. Yes, such enthusiasts can be annoying.

Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

The moment you achieve that precious optimization, Google changes its algorithm and reverses all your gains. Another way to put this is that, as a writer or journalist, you should worry less about Google’s algorithm and more about the human algorithm. That to me is the takeaway from Guillaume Bouchard’s recent Search Engine Watch article on Google’s Penguin update.

Curation: Add Value and Pass It Along

B2B Memes

But recently, he says, it has come to mean something less good: Over the past three or so years, the term media curation has evolved in its meaning to being less-and-less an act of help and service and more and more a term that’s used to add lipstick to a pig of a business model that is based on something like the following: “go re-write stuff you find elsewhere that’s about whatever is trending on Google and bury a link to them somewhere towards the end of the story so we can claim it’s not merely re-writing their story.”. How can you distinguish between good curation and bad curation?

Time to Surf the Wave of the Personal Brand

B2B Memes

Related posts: Keep an Eye on Google Wave. Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper  because they saw his  “brand within a brand as a wave of the future,”. My sense is that most B2B journos are largely unaware of the trend, or largely unwilling to hop onto it.

The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.” ” As Google’s innovative technology evolved and its uses expanded, she would continue updating her book.  We all know how that worked out.

The Privacy Canard: David Lazarus and the Evils of Facebook

B2B Memes

For Lazarus, there are “serious consequences” to the fact that if you Google someone’s name, “you can see things they’ve posted online.” Social Media David Lazarus Facebook Google journalism old-media privacy TwitterIn the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. Get over it. Better

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

Three Ways to Make Media More Personal

B2B Memes

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. We never implemented our plan, but it hardly mattered. The onset of Web 2.0 Aggregate.

An Infographic on the Right Track: Grad School to Google

B2B Memes

Case in point: this interactive graphic from OnlinePhD.org, which steps you through Google’s growth year by year (thanks to Google Tutor for the lead.) Design blogging content Google graphics infographicsThough I was once a big fan of infographics , my ardor has cooled of late. Too many of the examples I see just look like clones of each other. But now and then I run across an infographic that is distinctly different, and worth sharing. The drawing is not outstanding, but the interactivity and engagement are. Created by Online PhD.

Infographics: Not Dead Yet

B2B Memes

An Infographic on the Right Track: Grad School to Google. As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. My fears, happily, were unjustified. I don’t know anything about OnlineClasses.org , but I do like their  flowchart for young jobseekers about what to post or not on their social media accounts.

Commodity Content, Demand Media, and Quality

B2B Memes

Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”. Are commodity content and quality incompatible? That seems to be the underlying assumption of most discussions of  Demand Media’s “frothy” IPO successfully concluded yesterday. The terms content farm and content factory are meant to be disparaging, as if content is worthless if it isn’t lovingly crafted by hand. Even Demand Media’s CEO is insulted by the label. But the choice of metaphors is odd. Far from it.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

Is Advertising in New Media Doomed?

B2B Memes

This was a topic raised in last week’s episode of This Week in Google. As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion. For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? The answer, unfortunately, is not yet clear. Photo by Chris Wheal.

Is Advertising in New Media Doomed?

B2B Memes

This was a topic raised in last week’s episode of This Week in Google. As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion. For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? The answer, unfortunately, is not yet clear. Photo by Chris Wheal.

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Infographics: Not Dead Yet

B2B Memes

An Infographic on the Right Track: Grad School to Google. As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both.

Signals of Quality vs. Good SEO

B2B Memes

Last month, I wrote about a discussion on an episode of This Week in Google (TWiG) featuring Google’s Matt Cutts. noted that Cutts seemed to say that Google was aware of the rise of so-called content farms like Demand Media and that it would adjust its search algorithm so that low-quality commodity content didn’t overwhelm better material.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Another Nail in the RSS Coffin

B2B Memes

The site is supported by display ads by Google, which to my eye fit in fairly well with the content. The default Paper.li view (click to enlarge). When I first saw the details on the Flipboard iPad app (via Rexblog , I believe), I’ve figured my days of using NetNewsWire on a daily basis were numbered. By drawing its content from a Twitter feed, Paper.li The Paper.li

Do You Need a Personal Ethics Statement?

B2B Memes

As Swisher explains in her statement , she is married to a senior executive at Google. In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? In that statement, the writer discloses potential conflicts of interest and how he or she deals with them. Gahran recommends this approach to others.

Managing Your Career in the Social Media Era: Sources

B2B Memes

What Would Google Do? , by Jeff Jarvis. As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Since the webinar format isn’t particularly conducive to embedded links, I’ve listed here the main sources cited in my talk. I’ve included key quotes from most of the sources below in the hopes that even if you haven’t heard my presentation, you’ll be interested in exploring the originals on your own.

Is Your Content Putting You at Risk?

B2B Memes

Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?). For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing. The silence is understandable. Most of the time, the kind of publishing that content marketers do isn’t very risky. So you may want to think about this sooner rather than later. Who owns your content?

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

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How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something. Their You could argue that it did that … so why is Google+ in turmoil? Do we really need Google+?

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Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon?

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Google+ is an antisocial network

Biznology

Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. Google+ did no such thing.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I don’t mean a brand identity. mean Eric Wittlake, as a person, does not exist on Google+.

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Help Google help you optimize your content for search

Biznology

It’s really hard to get Google’s attention. Google loves structured data. One way to make things even clearer is to take advantage of structured data that Google understands immediately: events, reviews, recipes, etc. Google also understands eCommerce and products and so forth, but that’s not what I do. Bourbon Mashed Sweet Potatoes. Like this post?

The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Need more details?

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.

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Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

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Five good reasons to ignore Google

grow - Practical Marketing Solutions

Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative and stray from that box, the less likely we will show up in Google’s search results. Google is holding us back.

Is Google really Sauron?

grow - Practical Marketing Solutions

In the most ridiculous example of this, Google convinced customers to pay them $1,500 for Google Glass, aggressively built a community around the product, and then ended the program due to performance issues they could have discovered in a 48 hour consumer test. In fact, Google’s power and popularity grows unabated. Is Google really Sauron? And Google?

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog  way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.

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