Get your Geek to register a domain you can live with (they’re free right now from Google in Canada). Did you know that almost half of Canadian small businesses don’t have a website? Maybe you did know that but did you know that of the half that do have sites, many of them are complete rubbish and haven’t been updated for months or even years? There are lots of well-documented reasons why small business websites are such a sorry lot: other priorities; too busy. no idea how to build or maintain a site. not enough money to hire an expert. fear of screwing it up. You know who you are. Hours. MORE >>

Even if the incident started in the great ocean of Twitter, Facebook and LinkedIn (and soon, Google+ )  heroic acts are intimate and nothing says intimate like a warm phone line. Do people say bad things about your company online? mean really bad things? Ugly things? Hurtful things? Do they Tweet endlessly while they wait for your customer service line to pick up? Are you getting Epic Fail awards for your shipping challenges? Reading about your products a little too often on Facebook? See,” they bleat. It’s not just teenagers and bored day traders doing this either. MORE >>

This chapter is the most practical of the bunch and arms us with 21 KPIs, the revealing idea that B2B companies have fewer customers than B2C companies and some great tips about Google tools including Traffic Estimator and Analytics. Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social *. should note that I received two copies, both of them free. One I think I asked for in some email offer; the other turned up unbidden. MORE >>

The minutiae behind Google ads and Twitter promotions changes hourly, which is pretty bad news for a book in analog format that seeks to explain them. 'Did you know there were rules about lead generation? had no idea. All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. And there are, apparently, a bunch of new ones we’re supposed to know and here is a book that explains it all (I mean everything) for us. Mr. Scott is a veteran marketer, who cut his teeth with big companies, and now (surprise!) Maybe a little too much. MORE >>

Which rhymes with G and that stands for Google. . They share files on Google Docs, they navigate on Google Maps, they snoop on Google Earth, they doodle on SketchUp, they blog on Blogger, and so on and so on. If Google made a vacuum cleaner; my family room wouldn’t require fumigation every six months. And why Google? Fling the (confidential) data onto Google Docs and get your friend’s, brother’s, nanny’s hairdresser’s soccer coach to fix your circular reference, pivot the data, make some charts and update your playlist. on Facebook.  Not us. MORE >>