B2B Marketing Traction

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. If you missed it and want to know more, read my previous post, Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know. A large percentage of your email recipients will open your email on their mobile device. Contact New Incite today.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Google changed its algorithms to favor quality content in the form of long blog posts. Marketing is changing fast, and you have to change with the times. They work! ). Using quality visuals with your social media messages increases engagement.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). According to Google, 70% of those researching b-to-b products and services use video in making their decision. In 2014 more than 895,000 hours of B2B brand YouTube videos were watched ( Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). You did the research.

Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. There are usually speculations about algorithm changes, but rarely a firm statement form Google.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Along came Google, consolidation began to happen, and a growing industry was born. After years of “gaming the system,” SEO companies don’t have many games to play, because Google won’t let them. Google changed its algorithm in the past couple of years to de-list sites that had less relevant links and other spammy SEO practices.

Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

I follow several search engine optimization blogs, and I thought I’d share some observations now that the algorithm changes rolled out in several Google releases code-named “Panda” According to Eric Enge of Search Engine Watch , the algorithm changes in Panda affect websites that Google sees as “flat” for a couple of reasons. Think again.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Google favors responsive websites in its search engine performance algorithm. 9. Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. 1. You have bad content on your website.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Create your Google+ Company Page. Google+ gained critical mass in 2012, and now has over 540 million users (as Kim Garst wrote in the Huffington Post , “Google+ FINALLY Hits the Tipping Point.”) Plus, it’s Google! How can you not create a Google+ page? 5.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. 2. I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. ” Buyers want more than a boring product or service. Trust. Transparency. Tell it! Sociability.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

Having reciprocal recommendations is similar to reciprocal links that Google used to favor for SEO rankings. What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. Of course, this depends on your level of experience and the number of positions you’ve held.

When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. A few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts. My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.”

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

It is a big, “no-no” for Google. Flat, one-page “websites” are often used for spamming purposes and are not ranked will by Google. Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Web Site Projects

More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. Google Penguin 2.0

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Create credibility for your business. Increase “shareability” of your marketing messages.

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

When I’m wondering if my Friday Morning Marketing Soapbox topic is out there, I often Google the topic. The use of the title “expert” is particularly true in the social media space (when I Googled “social media expert” I got over 47 million results). Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer.

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Side note - I tried to find the originator through a Google search so I could provide proper attribution, so readers, please advise if I am off base here.] Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. Here are some tips for approaching social media practically. 1.

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3 Reasons Headlines Matter on Your Website or Blog

B2B Marketing Traction

But recent changes to the Google algorithm mean that Google places less emphasis on headlines. Photo by mikecogh on Flickr - Some Rights Reserved. Headlines are an important element of your website or blog. But headlines are not just a key factor for getting found by search engines. They provide important information for website visitors, who should be your main audience. 1.

SEO Has Changed, So Stop Your Whining

B2B Marketing Traction

Google algorithms, Yahoo algorithms, etc. SEO constantly changes, but in the last few years it’s changed significantly. SEO changes used to be mostly about keeping up with algorithm changes. The job of marketers was to keep up with these changes and tweak our websites and other online material accordingly. Now, getting found online works differently. It doesn’t happen by itself.

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Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Almost 50% have only two years experience. They figure if they’re on Facebook they’re experts. But, I digress.

Number One Press Release Don’t – Don’t Write Too Much

B2B Marketing Traction

Google loves press releases.) So, it is really key to write concisely and focus on your one story – your company received an award, is having an event, has landed a major new customer contract, or is launching a new product. Flickr Photo Some rights reserved by andrechinn. In my opinion, the number one “Don’t” is writing too much in one release. What are the benefits?

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Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ). ” What the author means is that still, in this day of big data and analytics, too many agencies are still just doing a dog and pony show when it comes to talking about results. Some Rights Reserved.

Does Your Website Have Performance Issues?

B2B Marketing Traction

In Google’s recent algorithm changes, how quickly your website loads makes a difference, as does the depth of your webpage structure. Recent Google algorithm changes focus on the depth of information your site has. Photo on Flickr by shock264, some rights reserved. Your website is often the first impression prospective customers have of your company and brand.

Is Your Own Website Stopping You From Getting Found Online?

B2B Marketing Traction

One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices. Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. Now more than ever, a “legacy” or old website can keep you from getting found online.

B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. You will also get some clues from Google Analytics when you analyze website traffic patterns and the pages where your site visitors exit. Flickr Photo by HeavyWeightGeek Some rights reserved.

Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. But then Google went into social media with Google+. So Google doesn’t recognize Tweets. It is more interested in pushing Google+. On this online radio show called Twitter, your broadcasts are free. thought this was a great description.

4 Skills Your B2B Marketing Team Must Have

B2B Marketing Traction

They are vulnerable to vendors who tell a good story about what works in SEO, social media or their websites, when the tactics they are selling are outdated or – worse – “discouraged” by Google and other search engines. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.

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SEO is Dead. Long Live SEO!

B2B Marketing Traction

Later when we had to create reciprocal links to appease Google, now a frowned-upon practice? Remember the days when SEO was king? Way back when we optimized for Inktomi and Overture? have news for you. It’s over. SEO as we knew it is dead. But, long live SEO, because it’s re-emerged through SMO. If you’re not engaging in social media, now is the time.

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In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results. They just jump right in and do it! Therefore, why would they need analytics?

5 Signs You’re Buying SEO Snake Oil

B2B Marketing Traction

If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil. When you bought SEO services, did you pay to improve your website’s performance in search engine results?

Why B2B Marketers Need to Play Moneyball

B2B Marketing Traction

” Grady Fuson: Major league marketing and it’s fans they’re gonna be more than happy to throw you and Google boy into the bus if you keep doing what you’re doing here. Recently I watched the movie Moneyball, starring Brad Pitt and Jonah Hill and based on the book by Michael Lewis. loved it and drew some parallels with B2B marketing. Billy Beane: No? Grady Fuson: No.

Why Your Marketing Plan Needs A Content Strategy, Not Just SEO

B2B Marketing Traction

” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub. If you have written some articles, write some more.

Top B2B Content Marketing Tactics for 2013

B2B Marketing Traction

wonder if this new distinction is because marketers are responding to the 2012 Google Panda and Penguin algorithm changes? In these updates, Google changed its algorithm to rank sites that submit keyword-rich articles to tons of generic article directories lower than those who post quality articles on fewer, relevant sites. Mobile and eBook content creation will double in 2013. 3.

A Business Writer Who Gets SEO is a Marketer’s Best Friend

B2B Marketing Traction

Another example of bad writing is in press releases distributed online to get picked up by Google and drive more traffic to websites. Tweet. Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. One reason for bad writing is that too many marketers leave their website content up to their web developers.

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. It’s no surprise that Google is tops – at least two thirds of all searches online are done through Google.

B2B Marketers – Has Your Online Content Been Copied?

B2B Marketing Traction

So, in my case, if either of the consultants had failed to respond and take down my content that they copied, I could have contacted Google and the consultants’ site hosts to demand that their page with my content be de-listed (Google) and removed from their server (site host). Tweet. The other simply apologized. This was in 2006.

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B2B Marketers: Why a Penguin is Still Ruining Your Website

B2B Marketing Traction

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It Many of those links and comments are still in linking to your site and still getting “dinged” by Google. No matter where your business is located in the world? worked.

Online Marketing – Don’t Leap Before You Look

B2B Marketing Traction

Problems arise and many of us know to look for solutions by Googling keywords and phrases. A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first. The result is that opportunities are lost, and sometimes valuable data and history. There’s a lot going on in social media and on websites. So, online marketers, slow down.