B2B Marketing Traction

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). According to Google, 70% of those researching b-to-b products and services use video in making their decision. In 2014 more than 895,000 hours of B2B brand YouTube videos were watched ( Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). You did the research.

One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. If you missed it and want to know more, read my previous post, Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know. A large percentage of your email recipients will open your email on their mobile device. Contact New Incite today.

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Google changed its algorithms to favor quality content in the form of long blog posts. Marketing is changing fast, and you have to change with the times. They work! ). Using quality visuals with your social media messages increases engagement.

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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. There are usually speculations about algorithm changes, but rarely a firm statement form Google.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Those that allocated more got greater results. Yet there is proof that content marketing works.

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Along came Google, consolidation began to happen, and a growing industry was born. After years of “gaming the system,” SEO companies don’t have many games to play, because Google won’t let them. Google changed its algorithm in the past couple of years to de-list sites that had less relevant links and other spammy SEO practices.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Google favors responsive websites in its search engine performance algorithm. 9. Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. 1. You have bad content on your website.

Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

I follow several search engine optimization blogs, and I thought I’d share some observations now that the algorithm changes rolled out in several Google releases code-named “Panda” According to Eric Enge of Search Engine Watch , the algorithm changes in Panda affect websites that Google sees as “flat” for a couple of reasons. Think again.

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. 2. I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. ” Buyers want more than a boring product or service. Trust. Transparency. Tell it! Sociability.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Create credibility for your business. Increase “shareability” of your marketing messages.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

Having reciprocal recommendations is similar to reciprocal links that Google used to favor for SEO rankings. What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. Of course, this depends on your level of experience and the number of positions you’ve held.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Create your Google+ Company Page. Google+ gained critical mass in 2012, and now has over 540 million users (as Kim Garst wrote in the Huffington Post , “Google+ FINALLY Hits the Tipping Point.”) Plus, it’s Google! How can you not create a Google+ page? 5.

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Definitive Guide to Planning a New Content Initiative

you’re really interested in seeing which side is winning these days, just Google it and we. Or perhaps it just needs a simple Google Analytics. THE DEFINITIVE GUIDE 34 Web-Based Content If your new content initiative will live on a website, Google Analytics is your best friend. There are great videos and tutorials within the Google Analytics platform. Google Analytics.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

It is a big, “no-no” for Google. Flat, one-page “websites” are often used for spamming purposes and are not ranked will by Google. Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Web Site Projects

3 Reasons Headlines Matter on Your Website or Blog

B2B Marketing Traction

But recent changes to the Google algorithm mean that Google places less emphasis on headlines. Photo by mikecogh on Flickr - Some Rights Reserved. Headlines are an important element of your website or blog. But headlines are not just a key factor for getting found by search engines. They provide important information for website visitors, who should be your main audience. 1.

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

When I’m wondering if my Friday Morning Marketing Soapbox topic is out there, I often Google the topic. The use of the title “expert” is particularly true in the social media space (when I Googled “social media expert” I got over 47 million results). Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer.

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Side note - I tried to find the originator through a Google search so I could provide proper attribution, so readers, please advise if I am off base here.] Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. Here are some tips for approaching social media practically. 1.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. A few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts. My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.”

More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. Google Penguin 2.0

Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Almost 50% have only two years experience. They figure if they’re on Facebook they’re experts. But, I digress.

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Does Your Website Have Performance Issues?

B2B Marketing Traction

In Google’s recent algorithm changes, how quickly your website loads makes a difference, as does the depth of your webpage structure. Recent Google algorithm changes focus on the depth of information your site has. Photo on Flickr by shock264, some rights reserved. Your website is often the first impression prospective customers have of your company and brand.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

SEO Has Changed, So Stop Your Whining

B2B Marketing Traction

Google algorithms, Yahoo algorithms, etc. SEO constantly changes, but in the last few years it’s changed significantly. SEO changes used to be mostly about keeping up with algorithm changes. The job of marketers was to keep up with these changes and tweak our websites and other online material accordingly. Now, getting found online works differently. It doesn’t happen by itself.

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Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ). ” What the author means is that still, in this day of big data and analytics, too many agencies are still just doing a dog and pony show when it comes to talking about results. Some Rights Reserved.

B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. You will also get some clues from Google Analytics when you analyze website traffic patterns and the pages where your site visitors exit. Flickr Photo by HeavyWeightGeek Some rights reserved.

Number One Press Release Don’t – Don’t Write Too Much

B2B Marketing Traction

Google loves press releases.) So, it is really key to write concisely and focus on your one story – your company received an award, is having an event, has landed a major new customer contract, or is launching a new product. Flickr Photo Some rights reserved by andrechinn. In my opinion, the number one “Don’t” is writing too much in one release. What are the benefits?

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

5 Signs You’re Buying SEO Snake Oil

B2B Marketing Traction

If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil. When you bought SEO services, did you pay to improve your website’s performance in search engine results?

Is Your Own Website Stopping You From Getting Found Online?

B2B Marketing Traction

One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices. Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. Now more than ever, a “legacy” or old website can keep you from getting found online.

Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. But then Google went into social media with Google+. So Google doesn’t recognize Tweets. It is more interested in pushing Google+. On this online radio show called Twitter, your broadcasts are free. thought this was a great description.

Top B2B Content Marketing Tactics for 2013

B2B Marketing Traction

wonder if this new distinction is because marketers are responding to the 2012 Google Panda and Penguin algorithm changes? In these updates, Google changed its algorithm to rank sites that submit keyword-rich articles to tons of generic article directories lower than those who post quality articles on fewer, relevant sites. Mobile and eBook content creation will double in 2013. 3.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results. They just jump right in and do it! Therefore, why would they need analytics?