| | | B2B Marketing Blog | |  Google | 7 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG NOVEMBER 7, 2011 The Microsite Effect on Lead Generation Google Ad Words, tweets, press releases, online advertising — these are all great tactics for capturing your audience’s attention and generating traffic. When it comes to lead generation, the Internet is the single most important tool employed by marketers today. But the question arises, “Once you peak their interest, how effective in converting these visitors [.]. Interactive Interactive PR Marketing mobile marketing Public Relations social media B2B Marketing B2B PR Branding Christopher Raymond lead generation microsite website | B2B MARKETING BLOG DECEMBER 14, 2009  Google Changes the SEO Game….Again! This 1-minute video from Google shows its new real-time search feature announced last week. This change on Google’s part is essentially forcing B2B companies to make a choice – use these social mediums or lose their page rank. This reminds me of the 1990s, when corporations were forced (also by Google) to consider their web site as way more than an information library. They | | | | | |
| B2B MARKETING BLOG NOVEMBER 8, 2009 Where has all the credibility gone? Sometimes they go to whatever results their Google search returns, and it returns a lot. You used to be able to tell “hard” news by its source. If the Wall Street Journal said it, it must be right. The National Inquirer, not so much. The Internet changed all that. Credible newspapers and magazines are shrinking, and the online versions haven’t taken up the slack. The same is happening with the industry-specific news and information that B2B buyers rely on to make purchases. How does this affect B2B marketing? Where do today’s business people go for industry news? They have to. | B2B MARKETING BLOG OCTOBER 7, 2009  Google Wave: Tsunami or Just Good, Fun Surf? There continues to be a lot of chatter on the social media front about Google Wave , which was opened up to a meager 100,000 thousand users last week via private invitations. It begs to question if Google has developed a collaboration tool that society still needs to grow into. But the verdict is still out. and social media technologies. But these conversations aren’t just messages. | B2B MARKETING BLOG AUGUST 25, 2009  Bing – the answer to the question no one was asking? But as Google’s dominance in search continues, Microsoft tries again to take some search market share away with their latest search tool: Bing. Are the millions of users who have become so comfortable with Google, instantly going to jump ship simply because Bing offers some gingerbread on top of search results? Bing traffic comparsions to Google and Yahoo. | B2B MARKETING BLOG NOVEMBER 25, 2009 Online video ads for the visually literate society – Rich Media is becoming “richer” No, Americans aren’t reading books again, their spending their time online – watching videos on YouTube, researching that next purchase via Google, gathering their news via RSS through their feed reader. Have you noticed the sudden explosion of video ads? They’re sure hard to miss, and that’s the point. Unlike the animated banner ads of the “Web 1.0” era – or what I like to refer to them as “flip book ads”, video ads engage the user in a way animated gif’s or even Flash ads can’t or haven’t. funny thing has been happening too, TV viewing is on the decline. People! Don’t believe me? | | | | | | | |
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B2B MARKETING BLOG | TUESDAY, MAY 19, 2009 Tweet is the Word
Twitter is my new google (in some cases). Our first blog post about Twitter came from Deb Yemenijian, a trusty Schubert PR Exec., almost exactly two years ago ( Twitterpated, May 17th, 2007 ). But, only within the past few months has a true Twitter explosion occurred – jumping to more than 9.3 million users and the third most used social network (behind Facebook and MySpace). Many Schubert team members have found Twitter useful to build relationships with editors, prospects, clients and peers. personally have found it a great research tool. Join the conversation and follow us! MORE >>
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