B2B Lead Generation Blog

Trending Sources

What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

I don’t believe that channels like Google, Facebook, or SEO, video, etc. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.

Dwell 127

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Here’s why.

Lead 82

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

Brian: They can go to the B2B lead blog right through Google, and you can find me and contact me, and I look forward to hearing from our listeners today. What are the five ways you can immediately improve your account based marketing (ABM) and selling? I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. Break].

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

Google Alerts is free to track company name and any keywords you choose. I’ve used Owler instead of Google alerts for eight months and I find it helpful. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help .

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

To keep your content stream flowing, Skotidas advises subscribing to newsletters, RSS feeds, YouTube channels, iTunes and Google Alerts. Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? If you hear about a merger, acquisition or IPO in the news, chances are IntraLinks was involved.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. They reveal their top tips to help you do the same. How many people converted.

SME 123

Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?

B2B Lead Generation Blog

Google’s new email feature automatically classifies users’ email messages into categorized tabs, including: Primary: friends, family, highly valued messages. Email Marketing B2B email marketing email sends Gmail Google messaging tabbed inbox Tweet Just when you thought you had this whole deliverability thing down, another challenge rises to the surface. Social: social network updates.

Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation Blog

She advised using Google Remarketing , which she considers remarkably inexpensive, with your direct mail campaign. Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are. And, they have the numbers to prove it. Follow up.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

A prospect doing a Google search may send the video to decision makers. Google your keywords and see what pops,” he advises. “If Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. Tom Becktold, Senior Vice President of Marketing, Business Wire. Journalists don’t have a monopoly on news.

Digital Marketing: B2B marketers can get fresh, new ideas from B2C

B2B Lead Generation Blog

A Google search led Gendusa to a home-furnishing company’s Web page. Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. We’re dealing with people, and all people behave the same. Testing is about mindset,” Burns said. “A

B2C 101

8 Questions to Steer Your Marketing Priorities

B2B Lead Generation Blog

What did you type into Google when you first started searching? Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. Steer Toward Your Customers.

Buy, Build or Both Part 2: The basics of list building

B2B Lead Generation Blog

The first thing most people do is a Google search when they want to know more about a product or service,” she explains. In fact, periodically ask your best customers what they typed into Google when they first started searching, per this article: “ 8 Questions to Steer Your Marketing Priorities.” Tip #1: Just ask. But you need to ask for it,” Mirman says. ” Tip #2.

Build 84

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation Blog

One MECLABS Research Partner related how it tripled its Google AdWords spend and doubled its digital marketing investment, but hadn’t reviewed its ICP in two years. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! He had plenty of dates; he just couldn’t quite connect with anyone.

SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

B2B Lead Generation Blog

Tip: Interview customers and prospects about which words they first type into Google, as recommended in this article: “ 8 Questions to Steer Your Marketing Priorities.” Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. Attain buy-in from leadership. Prepare an RFP. Do your research. Involve IT from the outset.

RFP 76

Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

B2B Lead Generation Blog

Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+. Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. This is especially impressive considering it was during a period that has been tumultuous for the “hypercyclical” staffing industry.

Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline

B2B Lead Generation Blog

These kinds of conversations have helped Tellabs to: Attract prospects outside of its traditional marketplace, such as Google, government agencies and utility providers using the same services as telecom companies. Tellabs is playing a David and Goliath game,” admits George Stenitzer, Vice President of Communications, Tellabs. The rock in that slingshot is controversy. “We

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Are your efforts on LinkedIn and Twitter paying off?” she queried.

Can a social media strategy boost your lead generation efforts?

B2B Lead Generation Blog

He uses Google Analytics to track website traffic by copying and pasting Javascript code into the blog page header and then every page on his site is tracked. I came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? Have questions?

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Are your efforts on LinkedIn and Twitter paying off?” she queried.

On Lead Nurturing - thinking beyond the send

B2B Lead Generation Blog

Also, for those who own a copy of my book be sure to check out the " buying process map " (table 5-1) in Chapter or you can search my book for free via Google Books. The challenge today is not in generating leads, but truly connecting with them. That's why lead nurturing matters. This is why I found this post by my friend Ardath Albee titled, " Strategy Beyond the Send " helpful. Ardath's post gives some useful ideas on how we can better connect by thinking, "like your prospects do when they set out to solve a problem. One step leads to another.and another."

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation Blog

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I agree. " So why is this important?

B2B Lead Generation Blog: Seth Godins speech on Marketing at Google

B2B Lead Generation Blog

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series. His talk is 48 minutes long and includes questions and answers from Google employees and hey, its free.

B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

B2B Lead Generation Blog

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views. If you dont have a analytics tool already, you should check it out.

B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation

B2B Lead Generation Blog

To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Trigger events matter for two key reasons.

Webinar on Integrating Online and Offline Strategies

B2B Lead Generation Blog

Mark McMaster - Senior Planner of B2B and Technology Markets, Google. Addressing risk has always been a factor in the B2B complex sale. But research shows that risk must be better addressed by marketers and sellers because it's a primary motivator in many B2B purchase decisions. So how do adjust your lead generation tactics, your marketing messaging and sales presentations to address risk?    I’m thrilled to be a special guest for Enquiro’s B2B Expert Series, Integrating Online and Offline Strategies on Monday, May 11th at 1:00 PM CDT. Jon Miller - VP Marketing, Marketo.

How to use social media for lead generation

B2B Lead Generation Blog

They used several scanning tools including TweetScan for Twitter posts, Google Alerts for industry terms, and Boardtracker.com to monitor technology forums and message boards. I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients. I have to say, my expectations were pretty low.

B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

B2B Lead Generation Blog

« Seth Godins speech on Marketing at Google | Main | Lead generation and the number » Webcast: 8 Critical Success Factors for B2B Lead Generation Join me for a complimentary webcast on Thursday, March 16th at 2pm EST. Im speaking on the "8 Critical Success Factors for B2B Lead Generation Success" along with Mark Organ, CEO of Eloqua.

B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

B2B Lead Generation Blog

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

CRM 2

B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

B2B Lead Generation Blog

« Google Makes Web Analytics Free but will it help your lead generation? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

CMO 2

B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation

B2B Lead Generation Blog

MB) (Show length 12:07 minutes) Show notes Links to companies and articles mentioned in the podcast: Technorati watchlists Google news alerts via email Yahoo! MB) (Show length 12:07 minutes) Show notes Links to companies and articles mentioned in the podcast: Technorati watchlists Google news alerts via email Yahoo! Well call her Kristin. She had 2-choices.either She had 2-choices.either

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

Tools 88

How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something. You could argue that it did that … so why is Google+ in turmoil? Do we really need Google+?

Google 104

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I mean Eric Wittlake, as a person, does not exist on Google+. Google has users running in Circles.

Google 135

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Need more details?

Google 153