B2B Lead Blog

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What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

The opportunity lies in what people aren’t tapping into already. I don’t believe that channels like Google, Facebook, or SEO, video, etc. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. Heck no.

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10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Here’s why.

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5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

Brian: They can go to the B2B lead blog right through Google, and you can find me and contact me, and I look forward to hearing from our listeners today. What are the five ways you can immediately improve your account based marketing (ABM) and selling? recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. Break].

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

Google Alerts is free to track company name and any keywords you choose. InsideView – a paid sales intelligence platform that delivers triggers in real-time. *I’ve used Owler instead of Google alerts for eight months and I find it helpful. People aren’t ready to buy when we want to sell. Think about it. . Why doing more lead generation activity doesn’t help  . Conclusion.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

To keep your content stream flowing, Skotidas advises subscribing to newsletters, RSS feeds, YouTube channels, iTunes and Google Alerts. Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? If you hear about a merger, acquisition or IPO in the news, chances are IntraLinks was involved.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. They reveal their top tips to help you do the same. How many people converted.

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Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation Blog

She advised using Google Remarketing , which she considers remarkably inexpensive, with your direct mail campaign. Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are. And, they have the numbers to prove it. Follow up.

Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?

B2B Lead Generation Blog

Google’s new email feature automatically classifies users’ email messages into categorized tabs, including: Primary: friends, family, highly valued messages. Email Marketing B2B email marketing email sends Gmail Google messaging tabbed inbox Tweet Just when you thought you had this whole deliverability thing down, another challenge rises to the surface. Social: social network updates.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

prospect doing a Google search may send the video to decision makers. 2. Google your keywords and see what pops,” he advises. “If your name doesn’t show up in organic when pay-per-click advertising appears, your keywords may be misaligned.”. 6. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company.

Digital Marketing: B2B marketers can get fresh, new ideas from B2C

B2B Lead Generation Blog

Google search led Gendusa to a home-furnishing company’s Web page. A pop-up form appeared asking her to join their mailing list. Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. We’re dealing with people, and all people behave the same.

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8 Questions to Steer Your Marketing Priorities

B2B Lead Generation Blog

What did you type into Google when you first started searching? Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. Steer Toward Your Customers.

Buy, Build or Both Part 2: The basics of list building

B2B Lead Generation Blog

The first thing most people do is a Google search when they want to know more about a product or service,” she explains. In fact, periodically ask your best customers what they typed into Google when they first started searching, per this article: “ 8 Questions to Steer Your Marketing Priorities.” Tip #1: Just ask. But you need to ask for it,” Mirman says. ” Tip #2.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

B2B Lead Generation Blog

Tip: Interview customers and prospects about which words they first type into Google, as recommended in this article: “ 8 Questions to Steer Your Marketing Priorities.” Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. Attain buy-in from leadership. Prepare an RFP. Do your research. Involve IT from the outset.

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation Blog

One MECLABS Research Partner related how it tripled its Google AdWords spend and doubled its digital marketing investment, but hadn’t reviewed its ICP in two years. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! He had plenty of dates; he just couldn’t quite connect with anyone.

Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

B2B Lead Generation Blog

Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+. Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. This is especially impressive considering it was during a period that has been tumultuous for the “hypercyclical” staffing industry.

Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline

B2B Lead Generation Blog

These kinds of conversations have helped Tellabs to: Attract prospects outside of its traditional marketplace, such as Google, government agencies and utility providers using the same services as telecom companies. Tellabs is playing a David and Goliath game,” admits George Stenitzer, Vice President of Communications, Tellabs. We have been following this industry for years.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Are your efforts on LinkedIn and Twitter paying off?” she queried.

Webinar Replay: Research from Harvard, MIT Pinpoints Hard Lead Conversion Lessons with Easy Solutions

B2B Lead Blog

Decrease no-shows by 20 percent by using Google or Outlook calendar invitations. 29:21 – If you can’t do a hot transfer, do appointment reminders via Google or Microsoft Outlook, there will be a 20 percent greater chance that they won’t cancel. Most sales professionals give up trying to reach a lead after an average of 1.29 View and download slides via SlideShare. million.

Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI

B2B Lead Blog

This is executed through earned media like Google searches and content sharing, as opposed to paid advertising on social sites like LinkedIn. 8:45 – Case study of how Delivra, an email-marketing services provide, developed an inbound strategy that pulled in 70 percent more leads and doubled revenue in one year. View and download slides via SlideShare. Both are valuable. Costs are easy.

Bringing Science to Teleprospecting: A Complex B2B Lead Generation Test

B2B Lead Blog

Those are the companies like Microsoft back in the ‘80s, Google more recently, and now Facebook that exploded from nothing into a giant corporate mushroom. Tweet This is the second part of a series which asks, “Is Teleprospecting Too Complex for Testing?” The first post outlined what could seem to be insurmountable teleprospecting testing challenges. But it’s all just a bunch of experiments.

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

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How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something. Their You could argue that it did that … so why is Google+ in turmoil? Do we really need Google+?

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Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I don’t mean a brand identity. mean Eric Wittlake, as a person, does not exist on Google+.

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Need more details?

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.

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Five good reasons to ignore Google

grow - Practical Marketing Solutions

Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative and stray from that box, the less likely we will show up in Google’s search results. Google is holding us back.

How to Build a Super Tribe using Google+

grow - Practical Marketing Solutions

It is his book  Tribes , however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. Get Started. I’ll keep it simple: If you are a person then set up a Google+ profile. If you are a business then set up a Google+ Page. Related Stories The changes to Google+ are great.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

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Is Google really Sauron?

grow - Practical Marketing Solutions

In the most ridiculous example of this, Google convinced customers to pay them $1,500 for Google Glass, aggressively built a community around the product, and then ended the program due to performance issues they could have discovered in a 48 hour consumer test. In fact, Google’s power and popularity grows unabated. Is Google really Sauron? And Google?

Google+ is an antisocial network

Biznology

Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. Google+ did no such thing.

Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon?

What content to blog for Google search success

Biznology

Expounding upon your products, services, and talent can both seriously woo Google (because Noogle AKA New Google loves long-form content these days) and also seduce your prospects into understanding that you’re not a bottom-feeder, that you’re not a commodity and that you and your products and services are worth way more than fairish market rate. What to Write? Go do it!

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? ” Google+ and SEO.

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10 Things You Probably Don’t Know About Google+

grow - Practical Marketing Solutions

My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. And so does Google.

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How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.

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