| | | B2B Conversations Now | |  Google | 9 articles |
| Page 1 of 1 | Previous | Next | B2B CONVERSATIONS NOW JULY 12, 2011  Stale Content at the Speed of Now Whether a potential customer uses Google, Bing, YouTube or even social media for initial research, those vendors with fresh, pertinent content get the first shot. There is no doubt content drives sales interactions. When a prospect encounters a business issue and starts researching a solution, the content prepared by vendors is critical. Warning: Watch Speaker Volume! Remember this scene? | B2B CONVERSATIONS NOW MAY 24, 2012 Do your Calls-To-Action meet these 5 criteria? Scarcity (#2) is an issue with the ubiquitous nature of the internet; make sure your content is not available via an easy Google search. All marketers are familiar with B2B Calls-to-Action (offers) used to motivate a prospect to take action. In the pre-internet era this usually manifested itself as a “Double your order by calling our 800 number now.”. The 800 number is certainly still in use today but is gradually being replaced with the more modern “Visit our Website”. However, once visitors arrive at the Corporate website the hard part begins; qualifying and converting the prospect. | | | | | |
| B2B CONVERSATIONS NOW SEPTEMBER 16, 2010 Why Won’t Anyone Return My !*#@$% Call? (guest post) product updates are instantly available via Google news, Twitter, etc.; * someone, somewhere, on the net, is blogging about the software category; and, * awesome sites like Software Advice (shameless plug) provide free, well, software advice. If they search in Google – they do – you need to rank well and advertise in AdWords. This is a guest article by Don Fornes , CEO of SoftwareAdvice.com. You can find the entire post here: Why Won’t Anyone Return My !*#@$% Call? Want to know why B2B sales is getting tougher? Enjoy! This summer, that became my job. know the answer. | B2B CONVERSATIONS NOW JULY 12, 2011  Stale Content at the Speed of Now Whether a potential customer uses Google, Bing, YouTube or even social media for initial research, those vendors with fresh, pertinent content get the first shot. There is no doubt content drives sales interactions. When a prospect encounters a business issue and starts researching a solution, the content prepared by vendors is critical. Warning: Watch Speaker Volume! Remember this scene? | B2B CONVERSATIONS NOW FEBRUARY 27, 2012  Red Zone Response Plan for Inbound Quote Requests Use the provided LinkedIn and Google links in the EQ-ACT email, or whatever means you have, to learn as much as you can about the Requester. This is a special post for LeadLifter clients currently using our EchoQuote™ lead capturing solution who want to maximize their marketing and sales results. What is a Red Zone Response plan? Why a Red Zone Response plan is critical for Sales Reps. | B2B CONVERSATIONS NOW MAY 24, 2012 Do your Calls-To-Action meet these 5 criteria? Scarcity (#2) is an issue with the ubiquitous nature of the internet; make sure your content is not available via an easy Google search. All marketers are familiar with B2B Calls-to-Action (offers) used to motivate a prospect to take action. In the pre-internet era this usually manifested itself as a “Double your order by calling our 800 number now.”. The 800 number is certainly still in use today but is gradually being replaced with the more modern “Visit our Website”. However, once visitors arrive at the Corporate website the hard part begins; qualifying and converting the prospect. | | | | | | | |
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B2B CONVERSATIONS NOW | TUESDAY, JULY 12, 2011  Stale Content at the Speed of Now
Whether a potential customer uses Google, Bing, YouTube or even social media for initial research, those vendors with fresh, pertinent content get the first shot. There is no doubt content drives sales interactions. When a prospect encounters a business issue and starts researching a solution, the content prepared by vendors is critical. The question is, will the anonymous blog/site visitor think the content is really that new? However, to the Marketer that created it, it feels outdated the day after it was written. Warning: Watch Speaker Volume! Remember this scene? MORE >> -
B2B CONVERSATIONS NOW | WEDNESDAY, DECEMBER 9, 2009 Embrace Trigger Event Selling to Win More B2B Deals
Once an event triggers an opportunity, the savvy sales person begins a quick research process using Google, InsideView, NetProspex, etc. I’ve been reading and hearing a lot recently about using sales triggers to find new customers. Until I really took the time to dig into Trigger Event Selling , I thought it was just a new sales fad that would lead to yet another sales training book. was wrong. What is Trigger Event Selling? The best description of trigger event selling I’ve seen is from Craig Elias at Shift Selling. Triggers for Outbound Selling. MORE >> -
B2B CONVERSATIONS NOW | WEDNESDAY, JUNE 10, 2009 Sales 101 Myth Can Hurt Your Marketing Efforts
Just Google it. The ironic part of this story is that your customer will use Google to find your pricing somewhere and in many cases will get the wrong information. Have you ever heard this from a B2B Sales or Marketing Manager? Never, ever, ever give the customer pricing until you’ve CREATED VALUE ! have and it’s wrong. What if I told you I can prove it? We’ll get to the proof in a minute but let’s examine the myth first. began my IT sales career in the early 90s and we were involved in the “complex&# sales process I keep hearing so much about. MORE >>
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