| | | Annuitas Group | |  Google | 5 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP MARCH 19, 2013 You Don’t Know the Buyer, JACK! Where does Google take them? If Si Robertson , one of the the “Duck Commanders” on A&E’s hit show “Duck Dynasty” , were to assess today’s B2B Marketer on how well they know their buyer, I can imagine he’s sum it up by saying, “Hey! You don’t know the buyer JACK”! Recent research as well as the collective experience at ANNUITAS indicates that Si would be right. . Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer journey. What does the buyer look like? What is a persona? | ANNUITAS GROUP MARCH 26, 2013 Content Marketing Mania – Q&A with Joe Pulizzi Google buying Zagat). I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing? It is a term used by so many and has changed meaning along the way- let’s hear how you define it. A: Content marketing is the creation of valuable, compelling and relevant content, developed consistently, to create a positive customer action. link]. | | | | | |
| ANNUITAS GROUP APRIL 4, 2012  Plugging The Leaks – Addressing The Early Stages of the Funnel Valid Response : An inquiry that has been validated as having accurate contact data, within our target demographic and does not have a personal email (Yahoo, Hotmail, Google, etc.). Our good friend Ardath Albee and I have recently had a series of conversations about the standard funnel that is used by many organizations. This post is a result of those discussions. Closed. Let me explain. | ANNUITAS GROUP NOVEMBER 15, 2011 Ten Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two) If you conduct a Google search on the term “Sales & Marketing Alignment”, you generate 11,700,000 links to view. This is part two of our 2-part series on how the C-Suite can help affect marketing and sales for the better. c lick here for part one ). recent report published by MarketingSherpa asked B2B marketers what was the top barrier for overcoming their marketing challenges. 17% cited difficulty in getting buy-in or support from the C-Suite. Quite frankly I am surprised that the percentage is not higher. It’s imperative that marketing gains executive support. Hear me out here. | ANNUITAS GROUP NOVEMBER 10, 2010 Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process Made up of such factors as website visits, Google searches, Twitter activity, event attendance, or blog activity, it is highly transient and time sensitive. We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. | |
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