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Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle

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You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Google has been working to make Hangouts a 21st-century broadcast platform that anyone can use to live stream conversations to the world. Summary: From Steve Grove, Director of Community Partnerships for Google+. Google+ has focused on added, enhanced features and video quality (HD) in the past few iterations. Panel Description: .

Twitter, Facebook and Blogging Training Sessions

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Also, please keep in mind that we hold virtual training sessions for individuals and groups via Google+ Hangouts or Skype. I’ll be holding several 101 and 102 training sessions throughout the summer through the TEDCenter at Syracuse University. The topics we’ll hit are:   Twitter. Facebook. Blogging. Hope you’ll join! TWITTER 101: Twitter Language, Etiquette and Rules. Maximizing your profile. Putting together your content plan: what, when, how and why. How and why to connect with others. Staffing and resources. Case studies. TWITTER 102. How to grow your audience.

Infographic of the Week: How Internet Users Spend Their Time Online

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Did you know internet users around the globe – 30% of the world’s population (PS that’s 2,095,006,005 people!) – visit Google more than any other website, but spend most of their time on Facebook? An infographic from Go-Gulf (via Ragan ) displays more really interesting stats about worldwide internet use. Social networking is the most popular activity online.

A whole bunch of juicy social media stats [Infographic]

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Percent of Fortune 500 companies on Google+? Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter Top three countries on Twitter? US, Japan and Brazil. Three most important reasons why companies use social media? Visibility, connecting with customers and self-promotion. Many more stats where that came from! Source:  University Of Florida Online MSM.  Social media image  via Shutterstock.).

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Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

October had a lot of changes in social media that you may want to know about

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More discussion on whether your organization should be on Google+. From the Field Social Media Embedded tweets Facebook ads Facebook Graph Search Google Google Plus pinterest Twitter Some changes were made on important social media platforms that will likely affect your brand. Users can now edit Facebook posts. Updates to Facebook Graph Search. Facebook allows you to target audience across platforms, and simplifies its ad-buying process. Twitter allows DM by any follower and suggests followers on mobile. Embedded tweets now included photos. Pinterest expands pins.

#BWENY Session: The Future of Content Curation

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SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? There’s no overwhelming narrowness to curation. The really story was happening in the comments.

10 Key Digital Media Happenings to Get You to the End of the Week

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1 in every 5 minutes online is being spent on social networks (and more data from ComScore’s 2011 Social Report)

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Google+ now has 65 million users worldwide. I’ve finally gotten around to reading ComScore’s 2011 Social Report that came out in late December. There are some great, granular pieces of data taken from March 2007-October 2011. billion people total. Facebook is important.  Facebook takes up the largest part of this time, reaching 55% of the worlds’ online population in October.

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

[Jun 25 - Jul 1] Social Media Highlights

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Starting this week, we will be sharing with you the latest Social Media highlights from the past week: Google’s rolling out of new tools and updates marking its ambition in Social Mediasphere; LeanLaunchLab, a service that helps start-ups avoid ineffective boardroom meetings; Lastly, an overall Mid-Year assessment on Social Networks. 1. Google + Project Launched on Tuesday.

Social Sharing Buttons Offer Opportunity for Brands

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Google plus continues to grow, but is still only used on about 8.5 A colleague of mine sent over a short study on social sharing from BrightEdge , and highlighted Twitter data. A few key pieces of data: Almost half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons. percent in late July. Facebook plugins (e.g. Final thoughts?

#BWENY Session: The Future of Content Curation

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SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? There’s no overwhelming narrowness to curation. The really story was happening in the comments.

Platforms Shaping Our World – Panel discussion at #2012Academic Summit

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Louis Gray , Google+ Evangelist at Google. Google+ is a new social destination, but it’s also a social layer over all of Google’s products. Google+ serves as the social spine that underpins all of Google. There are 170M+ users on Google+. +1s are a simple indication that someone liked your stuff. Conferences & Events Toolkit Uncategorized #2012AcademicSummit Facebook Google Greg Galant journalism LinkedIn Louis Gray Mario Sundar Mark Coatney MuckRack Social Media Tumblr Tyler HellingeSpeakers. Moderator. Mario Sundar.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

10 Key Digital Media Happenings to Get You to the End of the Week

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Brain Zap #whatayear android Chrome Facebook Timeline Google+ Pages IE8 Mobile advertising SiriYou’re almost to the end of the week. Since your brain might be a bit on the – ehem – fried side by tomorrow, we’re giving you 10 can’t-miss hot topics to let you breath a little easier going into the weekend.

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Voice: The new – and mandatory – brand component

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Google knows this.  If they didn’t make their experience what it is for the users, it wouldn’t be nearly as valuable for the advertisers, and the way they do that is they cater almost 100% towards the needs of those users. Conversation. Response. Bi-Directional. Engage. We’ve heard them all.  Social media marketing requires us to think seriously about these aspects of our marketing campaigns.  You must engage in bi-directional conversation and respond to your audience and engage with them when they reach out to you.  These concepts are new anymore.  Valuable content. 

Foursquare’s Got It Goin’ On

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In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat.  That is pretty incredible considering that there isn’t even a “Facebook Day” or a “Google Day.”   It also serves as a big boost for the NYC entrepreneurial spirit and innovation creation. 

10 Key Digital Media Happenings to Get You to the End of the Week

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Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

10 Key Digital Media Happenings to Get You to the End of the Week

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The Voice Brand Component [Post Resurrection]

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Google knows this. This was a post that we originally put up this summer.  We’ve found ourselves referring to it a lot lately, so we thought we’d repost it. Conversation. Response. Bi-Directional. Engage. We’ve heard them all. Social media marketing requires us to think seriously about these aspects of our marketing campaigns. These concepts are new anymore.

10 Key Digital Media Happenings to Get You to the End of the Week

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Brain Zap Apple Blackberry apps Google+ Pages Pew Research Siri State of the Blogosphere Technorati Teen Bullying yahooYou’re almost to the end of the week. Since your brain might be a bit on the – ehem – fried side by tomorrow, we’re giving you 10 can’t-miss hot topics to let you breath a little easier going into the weekend.

The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12

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Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year). Push Your Presence: Google Analytics. How To Use Google Analytics to Measure Social Media ROI. This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. STATISTICS. 97% of institutions track web traffic. Full-time staff are beginning to be hired just for analytics. Who tracks conversions? RESOURCES: [link].

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Repost: Doing Business in Boston and the Need for Constructive Action

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As I’ll allude to later, a lot of what McCance talked about was simply “I gotta be where the cool kids are.&# The Googles, the Facebooks. Are they Google? No (well, actually, as Doug mentioned Google’s second largest “center&# is in Boston…). Well, I found this to be crap, and sent it to a few locals in high places to see if they had a response.

10 Key Digital Media Happenings to Get You to the End of the Week

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Since your brain might be a bit on the – ehem – fried side by tomorrow, we’re giving you 10 can’t-miss hot topics to let you breath a little easier going into the weekend. <script src=”[link] href=”[link] target=”_blank”>View the story “10 Key Digital Media Happenings to Get You to the End of the Week” on Storify</a>]</noscript> Brain Zap Android Market Digital media Facebook Mobile Ads Flipboard Google execs social mediaYou’re almost to the end of the week.

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5 Great Resources to Maximize the SEO of your Online Content

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SEO for Bing Versus Google (sixrevisions.com). 5 SEO Tips to Keep Rankings On Track (seodesignsolutions.com). B2B SEO: Content Sourcing and Optimization – Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. Note: must fill out small form for webinar access].

Thoughts on Flipboard: Content vs Social

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But what does this mean for serious reading? I’m a huge content consumer.  My Google Reader has (admittedly) way too many feeds, but I love it.  I’ve been using Flipboard for about two weeks now.  It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Do I like it?  Sure, it’s pretty.  Do I LOVE it?  Keep reading… What’s Flipboard? Beautiful. slick.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

6 Analytics Stats that Tell You A Lot About Your Blog Content

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End of the month here, which means Google Analytics time.  What Google Analytics Content Reports Can Tell You (slideshare.net). Navigating Google Analytics (slideshare.net). Tags: Explanation content production blog analytics blog statistics blogging bounce rate Content exit rate google analytics stats While I’m at it, I thought I’d share with you a few (this is only a few!) of the stats that I find valuable in terms of telling me what content is working, and what’s not working. Average Time on Page: This might be one of favorites.  Why is that? 

6 Analytics Stats that Tell You A Lot About Your Blog Content

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End of the month here, which means Google Analytics time.  What Google Analytics Content Reports Can Tell You (slideshare.net). Navigating Google Analytics (slideshare.net). Tags: Explanation content production blog analytics blog statistics blogging bounce rate Content exit rate google analytics stats While I’m at it, I thought I’d share with you a few (this is only a few!) of the stats that I find valuable in terms of telling me what content is working, and what’s not working. Average Time on Page: This might be one of favorites.  Why is that? 

Interview: Content Production with Vanessa Rhinesmith – Part II

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For example, Google Docs is a quick and easy archival solution.  This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy.  The first half of her interview can be found here. Make sure to check out the comment , as we’ve referenced it below.  You can find more about her on her blog. Can you give a couple of examples of continual archiving of content for future use?  What’s the “one day” pile?  Had you been gathering these pieces of content specifically for your CP strategy, or was it just part of your “regular” process?

Interview: Content Production with Vanessa Rhinesmith – Part II

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For example, Google Docs is a quick and easy archival solution.  This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy.  The first half of her interview can be found here. Make sure to check out the comment , as we’ve referenced it below.  You can find more about her on her blog. Can you give a couple of examples of continual archiving of content for future use?  What’s the “one day” pile?  Had you been gathering these pieces of content specifically for your CP strategy, or was it just part of your “regular” process?

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

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