| | | Acquiring Minds | |  Google | 2 articles |
| Page 1 of 1 | Previous | Next | ACQUIRING MINDS SEPTEMBER 5, 2008 Delivering ROI on Social Media You can ask yourself: what is the value of a page one search result on Google? My last post discussed why the nature of social media need not be compromised by pursuing lead generation through these new media. Today, let's turn to some examples of how B2B marketers are embracing social media for this purpose. few weeks ago, McKinsey & Company released the results of their latest survey on social media: Building the Web 2.0 Enterprise: McKinsey Global Survey Results. The buzz on this report included a post from Peter Kim, a fellow Social Media Today blogger. Bingo! | ACQUIRING MINDS SEPTEMBER 18, 2008 Crowdsourcing: Wikipedia vs. The Economist The author illustrated the success of crowdsourcing with examples drawn from Wikipedia, the Library of Congress (using Flikr) and Google. Two diverse questions came to mind as I read an article on crowdsourcing: Is crowdsourcing losing its appeal? Is journalism threatened by Wikipedia? Recently, the Economist published an article on crowdsourcing that discussed the past and future of this social medium where idea generation is outsourced to online crowds. In addition, a volunteer model such as Wikipedia would be disrupted should Wikipedia evolve to a for-profit business. | | | | | |
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