| | | Achieve Market Leadership | |  Google | 22 articles |
| Page 1 of 1 | Previous | Next | ACHIEVE MARKET LEADERSHIP FEBRUARY 28, 2013  4 Reasons Why Google+ is a Killer B2B Social Media Platform My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google’s Long-term Vision. Google Now. | ACHIEVE MARKET LEADERSHIP MARCH 26, 2012  Why Google+ Matters to Business Why should businesses pay attention to Google+ when it certainly looks like a failure? Some recent headlines include :“Google+ is a Ghost Town”, “The Mounting Minuses at Google+”, “Google+ Users Spent Just 3.3 However, if a business cares about creating influence via your custom content, then Google+ may be one of the most powerful ways – ever – to create influence. | | | | | |
| ACHIEVE MARKET LEADERSHIP MARCH 12, 2012 Google+’s Marketing Value I’ve been doing a little research on marketing with Google+ and here’s my epiphany. If you set yourself up correctly, your content will be found because Google+ is part of your SEO equation. It doesn’t matter how many people are in Google+ or how much time they spend on it. If you ignore marketing on Google+ or if you don’t set yourself up correctly, you won’t show up in normal Google search results. For people who care about getting found, and gaining influence or leads, marketing on Google+ is the name of the game. Interactive google+ marketing seo | ACHIEVE MARKET LEADERSHIP DECEMBER 21, 2011  We Are All Mobile Google’s brand new gomo initiative is a reflection of the importance of optimizing for mobile, and the size of the opportunity. By Judy Hopelain and Jim Lightsey. Jim and Judy recently led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing. This article is based on preparation for and takeaways from that discussion. | ACHIEVE MARKET LEADERSHIP DECEMBER 13, 2012  100 Fascinating Social Media Statistics and Figures From 2012 the Google+ visits than sites without the button. 625,000 new users on Google+ every day. We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x Interactive | ACHIEVE MARKET LEADERSHIP JULY 12, 2012  Making the Case for Google+ We recently ran across this interview with Guy Kawasaki explaining how Google+ differs (and stands out) from the other social media networking platforms. Is your organization part of the Google+ community yet? He breaks it down to the four Ps: Perspectives. People. Pimping. Passion. Check out the article and podcast here. Interactive | | | | | | | |
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ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 23, 2012  Interesting Google+ Case Study
Obviously Cadbury UK is doing something right with their Google+ marketing strategy garnering 1.2 million followers. Check out the following case study, tips that translate well for B2B businesses as well. Read the case study here. Interactive Other Interesting Topics MORE >> -
 Huge Metrics Edge with Google Analytics Social Reports
Read Google Analytics Social Reports Provide Huge Metrics Edge here. We recently read this article that points out some good actionable tips and highlights 5 new reports designed to help you track valuable social media insights. How will the information found in these reports shape your social media campaigns? Interactive Other Interesting Topics MORE >> - Expected Rise In Google+ Marketing Activities
A new industry report out from Social Media Examiner shows that while only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ marketing activities. View the article and report here. Interactive MORE >> -
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 23, 2012  Google Is Much, Much, Bigger Than You Think In Browsers
However, if you consider that the vast majority of funding for Firefox comes from Google, Google has more like a 58% share! From Wikipedia “The (Mozilla) foundation has an ongoing deal with Google to make Google search the default in the Firefox browser search bar and hence send it search referrals … On 20 December 2011 Mozilla announced that the contract was once again renewed for at least three years to November 2014, at 3 times the amount previously paid, or nearly $300 million annually” Without Google, it’s unlikely Firefox (Mozilla) would even exist. MORE >> -
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MARCH 28, 2012  Build Engagement and Brand Visibility by Jumping into Google+
Google+ really is an engagement tool (among other things) that has a unique welcoming open community. Google+ can be a valuable aspect of your interactive marketing mix– jump in and engage! While posting is a great way to increase engagement with your followers don’t forget about opening the door and jumping in to other’s conversations. Here are a couple of things to keep in mind when doing this: Comments can be long form, adding value or opinions to the post (ex. Here’s my take on this…”) or ‘drive-by’ (ex. Great reminder, thanks for sharing!”). MORE >>
- 5 Insights into Global Social Media in 2012 ACHIEVE MARKET LEADERSHIP | WEDNESDAY, JULY 25, 2012
- A Look At the Social Landscape ACHIEVE MARKET LEADERSHIP | TUESDAY, APRIL 17, 2012
- Finding and Engaging Your Target Audience with Social Media Campaigns ACHIEVE MARKET LEADERSHIP | FRIDAY, MARCH 30, 2012
- How to Size Images on Social Media ACHIEVE MARKET LEADERSHIP | THURSDAY, FEBRUARY 14, 2013
- Facebook vs. Google: Who Will Win? ACHIEVE MARKET LEADERSHIP | TUESDAY, MAY 22, 2012
- 2007 Mobile Internet Scorecard ACHIEVE MARKET LEADERSHIP | MONDAY, FEBRUARY 18, 2008
- Mobile Internet Requires Secure Web Services to Engage Consumers ACHIEVE MARKET LEADERSHIP | MONDAY, MARCH 3, 2008
- Sprint-ClearWire Deal = Mobile Internet Breakthrough ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 21, 2008
- Central Control Versus Openess on Mobile Internet ACHIEVE MARKET LEADERSHIP | FRIDAY, MAY 30, 2008
- Platform Plays - Promising or Problematic? ACHIEVE MARKET LEADERSHIP | MONDAY, DECEMBER 7, 2009
- Viva Data Liberation Front! ACHIEVE MARKET LEADERSHIP | TUESDAY, DECEMBER 22, 2009
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