SnapApp

JANUARY 13, 2012

Google is notorious for keeping its search algorithm under wraps. But executives have made it clear that the company's new social network, Google+, will have an impact on search rankings. While businesses will never know exactly how Google calculates its results, taking full advantage of the Google+ social network is sure to pay off.

Google 48

Google Optimization Buzz Lead Ranking 48

SnapApp

NOVEMBER 8, 2011

Yesterday, Google+ announced their long awaited Business Pages and now businesses, organizations, products, and media outlets can have a presence on Google+. So, let's help you create a Google+ Business Page! Sign into Google+ with a Shared Account. You can't create a Google+ Page without a Google+ profile.

Google 48

Google Tips Business Ideal Customer Profiles 48

SnapApp

JULY 31, 2012

Now, Google has just announced that they're acquiring the social media platform provider Wildfire. Nevertheless, Google?s Google is positioning itself well to continue to grow and adapt in the ever-shifting technology market. Google is positioning itself well to continue to grow and adapt in the ever-shifting technology market.

Acquisitions 48

Acquisitions Enterprise Management Google Word of Mouth 48

SnapApp

OCTOBER 19, 2011

Yesterday, Google made secure (https) search the default for all logged-in users, which means that no referral query data is passed when those users click through to sites in the search results. As of yesterday, you no longer get this data for visitors who are logged into Google services, including Gmail, Google+ and iGoogle.

Keywords 48

Keywords Google Marketing Analytics Tools Stats 48

SnapApp

MAY 24, 2012

MarketingLand reports that even though Google+ has 170 million users now, engagement is down by 30%. Forbes ponders whether or not social sharing buttons are the future of online advertising. Source: Forbes.com. breaks down the details of the? Facebook IPO and explains what it means ?for for the average Faceook user.

Social Media 48

Social Media Google Ads Social Marketing 48

SnapApp

JULY 26, 2018

Check out this snapshot I get from Google with a generic search for “marketing jobs.”. Demand Gen Skill to Master #1: Google Analytics. Enter Google Analytics. From paid and organic search, social, and email marketing, each of these marketing channels creates visible outcomes within Google Analytics. Not convinced?

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

SnapApp

MARCH 21, 2017

Google Paper. Google’s reputation as prankster is known far and wide. You can find a comprehensive history of Google April Fools’ jokes right here. Google changed the Gmail login page to announce a new service called Gmail Paper. Google changed the Gmail login page to announce a new service called Gmail Paper.

Campaigns 107

Campaigns Paper User-Generated Content Youtube 107

SnapApp

JANUARY 3, 2018

Find opportunities via Google Search by typing in your target market plus “become a contributor.” Use CTRL + K to insert a link in your Google Doc. Show search results for a specific website in Google Search by typing “site:” before the URL, followed by your search term. Want to contribute a guest post? Mac: cmd+k). .

Work Management 74

Work Management Tips Product Marketing Management 74

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. 2: Marketing Qualified Leads (MQLs). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MARCH 6, 2017

Find opportunities via Google Search by typing in your target market plus “become a contributor.” Use CTRL + K to insert a link in your Google Doc. . If you have multiple people working on a piece of content, use Google Docs so you have access to the revision history. Social posts with images get more clicks.

Tips 67

Tips Work Management Marketing Analytics Tools Marketing Management 67

SnapApp

MAY 7, 2018

The SaaS form market is a crowded space, with many established names vying for dominance both against each other and against widely-used free incumbents like Google Forms. . Here’s the variation for Google forms…. . Example: Formstack. . . In it, he advises: . Don’t just create landing pages that shout “We’re better than they are!”

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

MAY 7, 2018

The SaaS form market is a crowded space, with many established names vying for dominance both against each other and against widely-used free incumbents like Google Forms. Here’s the variation for Google forms…. Example: Formstack. Jay Baer shares the strategies behind this great middle funnel tactic in a detailed blog post.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

AUGUST 10, 2016

It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. It also uses Google Analytics to study general KPIs. It uses Google Keyword Planner to find out how exactly people search to satisfy their search needs. Google Docs for writing and editing.

Planning 48

Planning Work Management Efficiency Tools 48

SnapApp

AUGUST 22, 2017

In 1998, Google was officially introduced as a search engine, but back then it wasn’t the go-to search tool we know it as today. Between 1999 and 2000, AOL and Yahoo would partner with Google, and from there it would slowly gain traction. . Source: aolcdn.com. . Source: Businessinsider.com. . Chain emails.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

SnapApp

OCTOBER 12, 2018

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. You can clearly see…. We have a problem here.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

SnapApp

JULY 29, 2016

How Much Content Do I Need on My Webpage to Rank on Google? How Much Content Do I Need on My Webpage to Rank on Google? Your site’s position in Google’s rankings plays a huge part in how much traffic you get, how many followers you attract, and how much you generate in profitable business. The Two Rules of Brand Protection.

Branding 48

Branding Brand Identity Rules Marketo 48

SnapApp

SEPTEMBER 9, 2016

Demand Gen Skill to Master #1: Google Analytics. Google Analytics is the widely accepted standard in content measurement tools – and the first thing every demand-gen marketer should master. Google Analytics is the widely accepted standard in content measurement tools – and the first thing every demand-gen marketer should master.

Demand 48

Demand Marketing Budget Budget Programs Marketing Analytics Tools 48

SnapApp

JANUARY 4, 2017

Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Think With Google Marketer’s Almanac is another fantastic source of insights on seasonal trends and events. Look at Your Own Content Performance.

Research 61

Research Campaigns Tips Content 61

SnapApp

JANUARY 15, 2019

Even Google will return pages about lead generation for certain demand generation keywords. Myth #1: Demand Generation and Lead Generation Are Basically the Same Thing. Have you ever used the terms “demand generation” and “lead generation” interchangeably? You can be honest–we won’t tell. You certainly aren’t alone if you have.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

DECEMBER 20, 2018

Just ask Google or Alexa. Featured Snippets are often what Google uses to answer voice search queries. If customers expect that much personalization, B2B marketers need to get on board…and fast. Create Voice-Optimized Content. Voice search isn’t just a far-off marketing prediction; it’s here. So, what should B2B marketers do?

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

SnapApp

MARCH 15, 2017

Searches for ‘marketing automation’ are at an all time high according to Google. Google Trends. . . - Gleanster. . 89% of respondents who have deployed marketing automation systems have integrated it with their CRM systems. ResearchCorp. . Salesforce. . Autopilot. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

FEBRUARY 7, 2019

A quick Google search will reveal dozens of articles with broad solutions, like “use A/B testing” and “build trust”. Depending on your average deal size, moving your conversion rate from 3% to 4% could mean thousands of new dollars in revenue for your team. Which, of course, are critical concepts to explore and infuse into your marketing.

Conversion Rate 99

Conversion Rate Conversion Sales Qualified Leads Landing Pages 99

SnapApp

JULY 24, 2013

So, we've added the following social capabilities: More Social Sharing : Pinterest, LinkedIn and Google+ can now be found in the social share section, rounding the group out to include: Facebook, Twitter, Google+, LinkedIn and Pinterest. We recognize your audience is everywhere and you need to be able to reach them all.

Lead Gen 48

Lead Gen Paid Search Agency Youtube Stats 48

SnapApp

APRIL 19, 2012

Add social media icons to your website Google "free social media icons" and you will be overwhelmed by the amount of choices available. Networks like Facebook and Google+ even give you the option of creating separate albums to organize your photos. Add some photos to your social media accounts to take advantage of this.

Social Media 48

Social Media Media Social Networks Profiling 48

SnapApp

APRIL 5, 2016

Or sometimes they get people fired (that’s a big oops Google ). At SnapApp, we launched a Google Chrome Extension that allowed marketers to ban boring content they find on the internet. For April Fool’s Day, many companies take a risk to deliver fun, lasting impressions.

Campaigns 48

Campaigns Buzz Paid Search Agency Impressions 48

SnapApp

SEPTEMBER 22, 2011

Google +1 Buttons. Google+, Google's new social network, has "+1" (plus one) buttons, akin to the Facebook "Like" button. Not only is Google+ a popular service that millions of people use to share information, but Google has also indicated that they will use data from the +1 button in calculating organic search results.

Video Marketing 48

Video Marketing Social Networks Order Custom Publishing 48

SnapApp

JANUARY 9, 2014

This metric can be easily found in Google Analytics. It, too, can be easily found in Google Analytics. This metric, also found easily in Google Analytics, is just what it sounds like. Unique pageviews. Unlike “pageviews,” if someone accesses your content 20 times in a day, that only counts as one “unique pageview.” Bounce Rate.

Marketing Analytics Tools 48

Marketing Analytics Tools Content Marketing Click Rate Content 48

SnapApp

NOVEMBER 16, 2011

And now there's Google+ Pages, which has recently joined the scene and promises to merge SEO and social media strategies. Although still growing and developing, Google's contribution to the social media space has already proven itself. Stylish, user-friendly and cutting edge, Google+ profiles and pages are popping up everywhere.

Social Networks 48

Social Networks Practices Best Practices Network Marketing 48

SnapApp

MAY 19, 2011

One of the indirect benefits of SnapApp is improved visibility in organic search engines, such as Google and Bing. Search engines use those links from other sites to your site as a signal that your site is an important resource on a given topic (Google calls this link-based importance metric "PageRank", named after founder Larry Page).

Twitter 48

Twitter Facebook SEO PageRank 48

SnapApp

JULY 26, 2016

Think Google Earth, except it’s not Earth. Google Pluto. . It was quietly one of the bigger space voyages in recent memory. A major breakthrough like that deserves an equally great content experience, and the Times delivered with this one.

Best Practices 48

Best Practices Content Paid Search Agency Interactive Marketing 48

SnapApp

SEPTEMBER 17, 2015

To start developing or improving your industry listening skills, you can: Use Google Trends to find out what people are starting to care about. Use the information you’ve found from Google Trends and BuzzSumo to turn your inbox into a powerful listening channel. It also allows you to identify influencers in a particular area.

Top of Funnel 48

Top of Funnel Ad Building Buying Cycle Buzz 48

SnapApp

MARCH 7, 2017

You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. In fact, Google data shows that businesses make an average of $2 in income for every $1 spent in PPC ads through their platform.

Paid Content 48

Paid Content PPC Paid Search Agency Ads 48

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

SnapApp

AUGUST 29, 2018

A quick look at the Google Trends data for the term ‘podcast’ illustrates this visually: So what does this mean for B2B marketers? Whether it’s a custom built area of your site for VIPs or a Facebook Group, these micro- communities are a marketing tactic that feel more like helping than selling. Start a podcast.

B2B Marketing 114

B2B Marketing Marketing Budget B2B Top of Funnel 114

SnapApp

APRIL 5, 2015

Analytics platforms like KISSmetrics and Google Analytics let marketers track how users are engaging with their web content (where they're getting stuck, which pages convert, etc). Providing value well before the sale makes prospects that much more interested when it comes time to purchase.

Planning 74

Planning Conference Marketing Analytics Tools Vendors 74

SnapApp

DECEMBER 28, 2011

Business leaders, managers, and publishers know that customer engagement is a valuable marketing metric; however, the concept can be less than straightforward to quantify, even with powerful reporting platforms like Google Analytics and Webmaster Tools. SocialBakers.

ROI 48

ROI Tools Marketing Analytics Tools Lead Ranking 48

SnapApp

APRIL 10, 2012

Groupon even turned down a $6 Billion offer from Google. Google has been known to buy competitors and cut competition so why not Facebook in an attempt to remain the leader in photo sharing? But, it looks like Instagram will still have some?freedom; to a company that wishes to keep original voice and appearance.

Facebook 48

Facebook Acquisitions Broadcasting API 48