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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 20, 2014
    [Google] Lifehacks for the Modern Marketer
    by James Hahn II Related Stories Understanding the moving target of Facebook reach How to fix Google+ Are the bad guys winning? How do you get it all done? If I had a nickel for every time I heard this question … well, I wouldn’t be rich (let’s be honest) but I could probably treat you to lunch. eMail management tricks.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Google] 6 Steps To Executing A Content Strategy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Photo Source.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Google] ABM: An Ancient Practice?
    With all of the recent buzz around ABM, you may think this person was just proven wrong, especially when you look at an index of Google searches on ABM, which shows a huge spike in interest in the topic in the past year. . Google Trends. Accessed 6/22/2016. So if ABM isn’t new, where did it come from? Stay tuned….
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Google] The Social Media Manager's Guide to Staying Organized
    HubSpot customers: Learn how to use the bulk scheduling tool here.) "I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. 3) Use the free app Wunderlist to sync your to-do list across all your devices. How on earth do busy social media managers keep their ducks in a row? Social Media
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Google] 11 Top Tips For Developing YouTube Influencers
    But because of its integration into Google search and its own powerful search engine (No. worldwide after Google), YouTube has a significant edge in long-tail discoverability – which is where most of the action happens when people research products or services on the path to making a buying decision. Long-Tail Discoverability.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Google] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Google] 87 New (Really) Marketing Automation Stats
    Of those, 71.6% use Google. Sites listed on the first Google search results page generate 91.5% of all traffic from an average search. Chitika Insights, The Value of Google Result Positioning , Jun 2013). The average length of of a Top 10 URL on Google search results is 36 characters. They’re getting old. It’s from 2009.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 10, 2012
    [Google] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
    Look inside your Google Analytics for keywords from search engine queries that brought them to your website. Use Google Suggest to get an idea for what people are searching for. Do keyword searches on Twitter or Google Plus and see what comes up for ideas as to what your audience might be interested in. 2. How so? Thanks!
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 24, 2011
    [Google] Win Tickets
    Kodak, Google and inspirers of future entrepreneurs. Enter Our Draw for Free Tickets to The Art of Marketing Conference. Riding the heels of a sold out tour in 2010 this years event includes a stop in Toronto on Monday March 7th, 2011. Five Fabulous Speakers. Here’s the conference brochure. What We’re Offering. How to Enter The Draw. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Google] Does Your Blog Deliver a Positive User Experience?
    In a Google survey , 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business. In a Google survey, 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 25, 2016
    [Google] Influencers: Paid or Earned Media?
    Twitter | Facebook | Google+ | LinkedIn |. Influencer marketing has never been more popular with businesses and organizations. Consumers no longer trust the brand or media and corporations. Marketers and public relations people have understood the importance of going through the influencers to reach their customers again. The […].
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Google] 16 Enigmatic Business Blogging and Other Marketing Stats
    There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. But apparently not.
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Google] 9 Things Great Writers Do Every Day
    Edit slow. 9) Google any grammar questions. If you come up against a grammar issue while you’re writing, do a quick Google search on it. You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. Habits have the uncanny ability to stick with you. New York Times. Slate.
  • WRITING ON THE WEB  |  FRIDAY, JULY 8, 2011
    [Google] 7 Writing Tips to Connect Emotionally with Your Readers
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. Agree?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Google] 3 Questions You Should Ask About Your Content Marketing Strategy
    Whether you’re utilizing an advanced metrics tool like Omniture or Webtrends, or you’re using Google Analytics, there are fundamental metrics you should always pay attention to when measuring content. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? Purpose. Simple!
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 11, 2011
    [Google] Should You Outsource Your Social Media Efforts?
    ); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Mobile 2.0
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2016
    [Google] 7 Compelling Reasons to Invest in Mobile Marketing
    Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 4, 2015
    [Google] The Real Key to Social Sales is Common Sense
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. In our article last month we discussed the importance of doing your homework, your social discovery, for targeted accounts. Now, how are we going to leverage that? Social sales has an Achilles heel and it is called common sense. Author information. Craig Jamieson. Craig M. Craig Jamieson.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • MARKETRI  |  TUESDAY, OCTOBER 9, 2012
    [Google] The New Era of SEO Brings New Strategies and Key Steps
    Use Google Local and other local directories to establish a strong presence in local search. Set up a Google Analytics account and analyze traffic over periods of time in conjunction with your efforts. You really need all the components to optimize your site. Here are some steps in the right direction: Conduct Initial Research.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Google] 12 Things You Learned in College That Prepared You for the Real World
    12 Things You Learned in College That Actually Prepared You for Work. 1) Google EVERYTHING. Google it. Google it," says Brittany Leaning , Content Strategist at HubSpot. See #1, "Google Everything."). mean, what's the big deal with saying "Hey"? That was all it took. We'd love to hear from you in the comments. Admit it.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 20, 2012
    [Google] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
    recognized thought leader, he is a Marketing Land curator and was a SEOMoz Search Engine Ranking Factors and Google News Ranking Factors panelist in 2011. You can follow Paul on Twitter or Google Plus. AJ Kohn: I believe the biggest reason for this are the changes in Google’s algorithm over the last 18 months. Our Experts.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Google] Employee Fired After Facebook Posts Claiming Sexual Harassment
    James Wu | Facebook | Google+ | LinkedIn | Employee Fired After Facebook Posts Claiming Sexual Harassment by James Wu - Maximize Social Business. ” After she made this, and a few other posts on Facebook, Sara Debord’s comments were […] Author information James Wu James Y. Social Media and Employment Law
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Google] Looking for an Instagram Scheduler? Check Out Onlypult
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Looking for an Instagram Scheduler? This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. Sometimes referred to as "keyword phrases," keywords are the topics that webpages get indexed for in search results by engines like Google, Yahoo, and Bing.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Google] Make the Most of Your Blog
    Google , Yahoo!, Today's post from the Chamber of Commerce features business-growth advice for small companies. Business blogs are a great way to give potential clients free information and boost your brand. Where some companies go wrong, however, is in the execution. Post entries on industry trends, new products and events in your industry.
  • WRITTENT  |  FRIDAY, MARCH 15, 2013
    [Google] The Hottest Marketing News of the Week
    Google Reader Shutdown a Sobering Reminder That ‘Our’ Technology Isn’t Ours Maybe you are one of the furious media people [.]. Even if you didn’t experience serious rise and falls this week, the global marketing world is all about change and move. Let’s get an eye on what was going on. Marketing News
  • HUBSPOT  |  SUNDAY, MARCH 24, 2013
    [Google] Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
    Study Finds Google’s Penguin Update Getting Stricter Over Time, From Search Engine Land. recent study by Portent, an internet marketing company, illustrates that Google is getting fed up with spammy links floating through its search engine. For us marketers, this is wonderful news. Enjoy! Read the full article at CNN Money.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 30, 2012
    [Google] 6 Social Media And Search Articles You Missed When Life Was Just Too Hectic
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Search and social. These are 2 topics that you cannot separate. should add content marketing to the list but I want to cover that next week. Deliver Results With  Search-Driven Marketing Plan. Social Media
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 2, 2015
    [Google] New Use of Social Media in Workplace Lawsuit Notices
    Facebook | Google+ | LinkedIn |. The use of social media in employment law continues to evolve, slowly but surely.  One recent and important development is the use of social media to provide notice to potential plaintiffs regarding wage and hour class action lawsuits. Author information. James Wu. James Y. James Wu.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Google] 25 social media influencers Forbes ignored, and why
    Avinash Kaushik — Google’s chief digital evangelist and one of the most influential bloggers on analytics. Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. Not so fast.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Google] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Twitter, Instagram, Tumblr and Google+ support the @mention format. Google+ also supports the +mention. Facebook, Google+, Twitter, Instagram and Tumblr support the #hashtag format. 6. Google+: unlimited, although one recent test showed a 100,000 character limit. Click here to join the Google Hangout: [link].
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Google] B2B Marketing to Millennials
    Google+. Placing links to videos and papers on Google+ will have a positive impact as well. Google Hangouts can deliver a live video. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. million, surpassing the 74.9 Step Two.
  • BIZNOLOGY  |  TUESDAY, MAY 22, 2012
    [Google] You’re only renting in social media
    What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. Photo credit: Wikipedia.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Google] 5 Ways Social Media Can Drive Revenue
    As Google grew so did inbound marketing, and more emphasis was placed on creating content that could be easily found by your ideal audience. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Here are five ways social media marketing can be used to drive revenue. 1. Wins are great.
  • PUZZLE MARKETER  |  TUESDAY, NOVEMBER 20, 2012
    [Google] 5 Easy Black Friday Marketing Tips You Still Have Time For
    Make sure they can quickly find you by buying up your branded keywords in Google and Bing. Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Why are these days important to your business? Customers expect your participation.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 20, 2011
    [Google] Have The Right Content. Help Your Buyers. Get More Customers.
    And there are those exceptional cases like “Google” and “Kleenex” where brand term = category, but in general this assumption will apply to most). You can play with these numbers yourself using Google’s Keyword Tool. I have been struggling with this dilemma for months. But then the questions arise: How?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Google] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    In fact, on hillaryclinton.com she has 14 or so webtrackers, including Optimizely, Facebook Custom Audiences, and Google Adwords. In contrast, Donald Trump has only 3 (Facebook Custom Audience, Google Analytics and Google Dynamic Remarketing). voters. When Digital Marketing Meets Politics. What does this look like in practice?
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Google] Is Interactive Content Part Of Your Marketing Stack?
    Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Distribution. Metrics.
  • WRITTENT  |  WEDNESDAY, APRIL 24, 2013
    [Google] 10 Ways Slideshare Can Benefit Your Social Media Strategy
    When presentations are uploaded to Slideshare, your on-slide text is quickly transcribed and indexed by Google. Joe Chernov of Eloqua reports their company receives more traffic from Slideshare than YouTube and Google+ combined. You Can Integrate With Google+ Hangouts. 60 million visitors a month head to Slideshare.
  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2011
    [Google] Why article marketing is still important
    Article marketing has become known for spammy tactics like spinning and duplicating and has resulted in Google cracking down on article content as part of the Panda update. Image by Irina Souiki via Flickr. by Nick Stamoulis. If you're going to market online, it's all about the content. Does this mean that article marketing no longer matters?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 18, 2012
    [Google] For social media success, write, then IGNITE. Here’s how.
    Highlight other content of interest on the site. 7) Institute free, simple monitoring tools like Google Alerts and saved Twitter searches to measure the effort and identify the most successful networks and content. I recently did some volunteer work for a national charity and provided counsel on their social media strategy. Podcast.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Google] Content Marketing – Are You Getting 35 million Inbound Leads?
    • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. B2B lead generation and lead flow are critical to your business. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. Just build it.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Google] Content Marketing – Are You Getting 35 million Inbound Leads?
    • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. B2B lead generation and lead flow are critical to your business. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. Just build it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Google] The Radiohead Guide to Branding Excellence
    You can follow Chris on Twitter , connect with him on LinkedIn , and circle him on Google+. By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. Push The Envelope. Create a Window Through Video.
  • VOLACCI  |  WEDNESDAY, MAY 22, 2013
    [Google] Sales Systems [Podcast]
    sales systems , productivity Google Plus One Tweet Widget Linkedin Share Button Facebook Like Today''s tip: Build sales systems supported by your processes. Ben Finklea is the CEO of Volacci, the Digital Marketing Agency.  .
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 26, 2013
    [Google] 10 Marketing Tools We’re Thankful For
    Google’s Keyword Planner enables marketers to examine keywords for both SEO and PPC efforts to develop the appropriate strategies. 8. by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. With the U.S. Here’s our ‘Ode to Integrated Marketing’, a cornucopia of 10 marketing tools we’re thankful for: 1. Happy Thanksgiving!
  • CONFLUENT FORMS  |  FRIDAY, MARCH 1, 2013
    [Google] Search Engine (Optimization) or the User Experience?
    These days, when talking about your website, it is imperative that you factor in search engines and search engine optimization (SEO) into your site. How your site places in search engines is a critical factor in driving traffic to your site, and thusly the success of your site. for a quick primer read this SEOMoz article ). However.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 30, 2015
    [Google] What’s Holding CMOs Back When It Comes To Push Mobile Marketing
    Push notifications are the official way for brands to reach users through an app since the operating system—such as Apple iOS or Google Android— doesn’t provide user email addresses or phone numbers. All sounds great, right? So why then are some CMOs reticent to implement a push mobile marketing strategy?
  • PAUL GILLIN  |  THURSDAY, OCTOBER 11, 2012
    [Google] 15 Tips for Getting the Most From LinkedIn Groups
    You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. 1. Ask Ask Questions. link]. 2.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. I OK, I’ll admit it. My bad.).
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Google] How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers
    Kelly suggests preparing for meetings by creating a simple, three-column table in a Google Doc or other template. Google Drive. Google Drive is a simple, yet very powerful tool for managers. Here are some Google Drive tips to get you started.). Time management is one of the hardest parts of a manager's job. The best part?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 15, 2015
    [Google] Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution
    It puts Everstring in competition with a new set of players, including the big marketing clouds – several of which have their own DMPs, with big data compilers, and ad targeting giants such LinkedIn, Google , and Facebook. It confirms that Everstring has become a leader in the field despite its relatively late entry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 6, 2013
    [Google] Battle lines. A {growtoon}
    The Google Glass Rival? A {growtoon}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter:  @joey_strawn. Related Stories B@ck to school. A {growtoon}.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Google] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Google] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    Google Drawings. All it takes to create a totally-customized.png image with a transparent background is a Google account. And who doesn’t have one of those? I’m convinced that Google Drawings is among the most under-utilized tools for creative visual content: Image credit: Hubspot. It’s easier said than done, though. Canva.
  • EMARKETING STRATEGIST  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] The Power of Negative Attention
    She does a search for her favorite eye glass designer in Google. Google considers links to your site from other sites as a vote of popularity and all other factors being equal, the site with the most links wins the rankings war. So when burned customers complain on review sites, Google just knows there’s a link to this website.
  • EMARKETING STRATEGIST  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] The Power of Negative Attention
    She does a search for her favorite eye glass designer in Google. Google considers links to your site from other sites as a vote of popularity and all other factors being equal, the site with the most links wins the rankings war. So when burned customers complain on review sites, Google just knows there’s a link to this website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2011
    [Google] The end of marketing as we know it
    Remember how the A-List bloggers gushed about Google Wave? The main advantage of Google Plus is that it has slapped Facebook in the face and said “Compete!&# We’re sure to get better products out of it.  One of my strategic partners bought me one of these Cisco umi devices. “That’s the problem,&# he said.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 17, 2015
    [Google] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
    Twitter | Facebook | Google+ | LinkedIn |. The new platform […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin. PeopleBrowsr Acquires Empire Avenue, and Launches New Network by Raymond Morin - Maximize Social Business. Social Media Influence
  • THE B2B RESEARCH BLOG  |  TUESDAY, JANUARY 22, 2013
    [Google] Eight ways B2B market research differs from B2C
    Connect with Andrew on Twitter or Google+. Warning.  Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.  Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. 
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Google] What It Takes to Optimize Your Brand’s Organic Search Visibility
    Then, we started hearing about a bunch of new Google algorithm updates named after animals that were rendering these old tactics ineffective. The upshot for searchers of all these Google renovations was plain to see; you likely noticed around this time that the search experience was improving across the board. The On-Page Factors.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Google] The Human Touch – Important For Marketing Today and Tomorrow
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this  Future of Marketing  series, we have covered topics such as  Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership ,  Culture ,  Content , and so much more.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Google] The Top 9 Videos From Brands This Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. hope you enjoy the videos! Expect tears!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] How to be useful, despite your smartphone addiction
    It’s perma-connected to the web, which means every twenty minutes or so, I switch to the twenty other tabs in my browser and check my Facebook / Google Plus / Twitter / Gmail accounts. I get a lot of work done, but I’m also just as useful outside of work. By Mars Dorian, {grow} Contributing Columnist. Here’s how: 1. Really.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] 15 Must-Have Tools for Professional Copywriters
    Google Drive (free). For me,  Google Drive is the perfect answer. They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. Here’s a suite of 15 must-have tools copywriters should equip themselves with. 1.  Copyscape (free). Zite (free).
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Google] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    Google has seen 400% increase in the number of mobile searches within a year (Source:  Icebreaker Consulting ). LESS RED TAPE: For an app, you need to request permission and go through an approval process with Google and Apple. Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. Mobile App or Mobile Website? Here
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 24, 2013
    [Google] What B2B SEO Professionals Can Learn From Journalism & The Newsroom
    Resources we use include: Feedly (now that Google Reader has been retired). Google Drive (for shared resources). As search engines, Google in particular, get better at scrutinizing inbound link quality, these connections matter even more for B2B SEO performance. LinkedIn, Facebook, and Google+ Groups. Quora.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Google] Answers to 18 SEO Questions You Were Too Afraid to Ask
    It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. Google goes into the risks of hiring the wrong SEO person in this support doc. knew it stood for search engine optimization.
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Google] Do you want to be a marketer or do marketing?
    If, on the other hand, you want to improve your company’s conversion rate, or you want to raise your traffic from Google, or you want to increase web sales, that’s a good sign. I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Why the difference?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Google] Finally, the truth about social media and customer engagement
    They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. And then, it got crowded. The amount of content on Twitter literally exploded.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Google] How Do You Find The Time For Social Media?
    And follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. How do you find the time for social media? This is the question I get asked probably more than any other. have four lovely children, a demanding job, a wife with a successful career and more.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Google] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    10) Google Maps. 18) Google Algorithm Update. Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). You''re a mobile "app." Don a black bodysuit. Insta-graham. 7) iPad.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Google] Ghostcodes makes Snapchat more marketer-friendly
    If a customer wanted to find your brand’s Snapchat username, they would likely have to do a Google search for it. If a customer wanted to find your brand's Snapchat username, they would likely have to do a Google search for it. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices. Best practices.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 16, 2011
    [Google] A Business Writer Who Gets SEO is a Marketer’s Best Friend
    Another example of bad writing is in press releases distributed online to get picked up by Google and drive more traffic to websites. Tweet. Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. But, there is nothing worse than a poorly written press release.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 12, 2012
    [Google] If There’s One Thing Constant About Marketing, It’s Change
    Google’s Zero Moment of Truth. Google coined a term and acronym – the Zero Moment of Truth or ZMOT. Just research Google’s latest algorithm change, code named Penguin , to validate this. Google weighs heavily relevant, quality sites with relevant, high quality content, and pays less attention to SEO tactics.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Google] 9 Content Metrics to Keep an Eye On
    In Google’s eyes, that’s a good thing, which leads to a ranking increase. Google Analytics allows you to drill down and see the average amount of time one of your visitors spends on a certain piece of content. 3. Google Analytics also lets you see the bounce rate for a specific page on your website. Sales. Comments.
  • THE POINT  |  THURSDAY, MAY 30, 2013
    [Google] The Long Distance Relationship: How to Work with a Remote Marketing Agency
    Ask your agency to maintain a record of project status and “next steps” (perhaps using a file sharing platform like Dropbox or Google Drive ) so everyone is on the same page, and so you can access project updates even if your agency has already gone home for the day. 2. The era of agency specialization is well and truly upon us. Trust them.
  • SCRIBBLELIVE  |  SUNDAY, MAY 8, 2016
    [Google] The 7 Building Blocks of a Solid Content Marketing Plan
    You can conduct thorough trends research through online tools like Google Trends. Google Analytics can be a useful (and free!) Marketers are creating more content than ever. However, producing more content is only productive when you have a solid plan in place. So why not get started on the right foot and nail down a solid plan?
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] Does Social Media Influence Search Rankings?
    But Neil Patel’s contention is that both Google and Bing use data from social sites in order to determine how high to rank your website. Did your formal education prepare you for what you actually do in the day-to-day? There’s lots more to his story, of course, and his accomplishments have been phenomenal. Social media and search rankings.
  • PUZZLE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Google] The 6 Step Inbound Marketing Process [Infographic]
    internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process. This tool should add value to the experience of doing business with you.
  • MARKETRI  |  THURSDAY, JANUARY 24, 2013
    [Google] How Young Professionals Can Advance Their Career Through Thought Leadership and Subject Matter Expertise
    Use tools like Google Reader , Google Alerts, LinkedIn Signal and Scoop.it to gather online intelligence. Much of a professional’s early years is spent mastering professional skills, learning client service, and knocking out billable hours. Young professionals may find themselves thinking, “What is this marketing stuff?
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Google] Email Marketing ROI: Measure with Ease Using HubSpot
    Note that Google now encrypts most of their searches; if a keyword is not provided then you will see the term 'Unknown Keywords SSL.'. Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Alternatively, a negative ROI signifies a lower return than the original investment. Don’t believe me?
  • HINGE MARKETING  |  FRIDAY, JUNE 5, 2015
    [Google] Top 10 Tools Visible Experts? Use to Increase Their Personal Brand
    On Google+ or LinkedIn? Based on interviews with over 130 Visible Experts and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to generate leads and increase their visibility in the marketplace. Get answers to questions such as: Which social media channels are most effective?
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 19, 2013
    [Google] Integration, Content and Analytics Drive B2B Digital Marketing Success
    In a recent study, CEB’s Marketing Leadership Council and Google found that 57% of the buying process is complete before a B2B buyer ever contacts a salesperson. It is featured on the Google Think site, with a narrative written in an informal, friendly style. And their results showed an even higher number, 70%, in some instances.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 22, 2013
    [Google] Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization
    Keep the design simple (think Google''s home page), simplify the website navigation and color schemes. Website optimization (as opposed to search engine optimization) has to do with getting the right people to your site , as well as what to do with them once they get there. More on the search engine part later.). Ready : Buyer Personas.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Google] 6 Playfully Spooky Marketing Campaigns Just in Time for Halloween
    Then, they actually pull up a map of your house on Google Maps, and show little cartoon ghosts haunting it with hilarious "ooooOOOOOHs" and eerie music! When you click the button "Find Out How to Unhaunt" that will help you unhaunt your house, you're taken to a Google Map of driving directions to your nearest Little Caesars location.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Google] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Using Google, search for them by name and determine if they have a blog that might be a good fit. As mentioned in the previous paragraph, Google is a great place to begin your search. Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online. Getting Started. Next Steps.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 24, 2011
    [Google] [Chart] How Personalization Increases Email Open Rates
    Google Bookmarks. by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right.  Facebook.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Google] 29 Quotes On The Future of Business
    And please follow along on  Twitter , LinkedIn , Facebook   and Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The world has changed. And many businesses are struggling to keep up. And don’t forget to mention the source of your inspiration. Thanks for your help! Peer recommendations drive sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 21, 2011
    [Google] Not Everyone Knows as Much as You Do About Social Media
    Nothing turns fear to fight like a little competition, right?)  Set some Google alerts, search by keyword on Twitter, get a feel for what people are saying. A guest post by David Lifson … Small business owners. Maybe the most important part of the business they need to manage? Marketing. Newness. And it doesn’t feel good. Value.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 28, 2012
    [Google] Social Media Marketing Strategy: Starts with Who
    Janet has been on Facebook since she graduated college and wants to check out Google+ based on a tip from one of her twitter friends who loves the G+ Circles feature. According to Google , 70% of Americans now say they look at product reviews before making a purchase. Let’s start with strategy. Sure it’s a great term, but, what is it?
  • SALES ENGINE  |  TUESDAY, OCTOBER 6, 2015
    [Google] Why Should Your Content Live Inside a Blog?
    Blogging is the best way to get your content found on the internet because Google and other search engines love blogs. Google and other search engines will send people to blogs over product pages. Google knows this. You’ve got a great post that Google is going to want to send people to, and you rise in the search results.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Google] 14 Digital Marketing Myths We Love To Laugh At
    But the truth is, rankings don’t equal results and unless you’re willing to risk your credibility and authority in your industry, the results coming in are far more important than your ranking on Google. But with all great things come the not-so-great things like the myths and misconceptions on the impact of B2B online marketing. single.
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Google] 5 New Year’s Resolutions for Marketers
    Make Google Analytics my home page. always thought I did a pretty good job of this – after all, I posted my blog posts on Facebook, LinkedIn, Twitter, and Google+. There’s something very optimistic about the people who make New Year’s resolutions every year. Hope springs eternal. In 2016, I plan to take this approach to heart.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Google] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 6, 2011
    [Google] K’s Top Five for the Week – February 6
    Post on Google Buzz. Add this to Google Reader. Tweet Hi everyone, As you can see I’m back to posting again this week. Sorry it’s been so long. I’ve rounded up five articles that I think you’ll find helpful for this week’s top five. Do you find these weekly roundups helpful? Please let me know either via email or in the comments below.
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Google] 10 Brilliant Tips From Conversion Rate Optimization Experts
    We've all been there. You have a website, a customer acquisition team, and a really great product -- but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. But it doesn't have to be this way. Check em’ out below. 1) Use Tailor-Made Pages for Custom Campaigns. NSAMCWADLP: Never. Start. A. Marketing. Campaign.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Google] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). They’re also substantially cheaper than Google AdWords. Are you holding back on Facebook marketing just because you’re in B2B? Um … maybe not.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Google] Ignite Your Company To Create Content That Rocks
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.
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