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  • SYNECORE  |  WEDNESDAY, JUNE 19, 2013
    [Google] ModCloth: A Rad (and Obvious) Social Media Strategy
    Let me tell you about it: I was strolling the Interweb last Thursday when I decided I must have a new swimsuit. I did a generic Google search for “vintage inspired swimsuits,” and up popped ModCloth. instantly hit up Google to track down some more info on ModCloth’s rocking consumer social strategy. Brands should delight. PROMISE…).
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Google] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Google] Grab Your Free Guide to Lead Nurturing
    Google Bookmarks. by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation.  One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. Share email.
  • INBLURBS  |  MONDAY, JANUARY 9, 2012
    [Google] inBlurbs Blog is nominated as one of the 20 finalists
    Social Media Examiner , the world’s largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales. One of those blogs is inBlurbs blog.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Google] Social Media + March = Madness in the Workplace
    James Wu | Facebook | Google+ | LinkedIn | Social Media + March = Madness in the Workplace by James Wu - Maximize Social Business. It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Google] 6 Personal best practices for content creation success
    Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? Between my podcasting compadre Tom Webster and myself, we have written six books, more than 2,000 blog posts, recorded about 500 podcasts, posted more than 80,000 tweets, 4,000 Facebook posts, and 200 videos. We have made mistakes.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Google] 7 B2B Website Best Practices to Enhance Your Online Presence
    In fact, through it’s most recent algorithm update “ Mobilegeddon ” Google is now adjusting rankings based on mobile-friendliness and displaying search results with “mobile-friendly” tags. This will both improve accessibility for users and help Google understand the content of your images. Why is that?
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 12, 2015
    [Google] 12 Digital Marketing Statistics to Consider
    SEO: Since 2011, Google has made 83+ major algorithm changes. ( Moz ) Thats 83+ times that SEO marketer’s have had to change their tactics in 3 years! It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. Web Design: WordPress owns 60.7% of the market share. W3Techs ).
  • SAZBEAN  |  TUESDAY, SEPTEMBER 20, 2011
    [Google] SEO – Its Real Value to Small Business Owners
    Google Places” is an SEO tool that considers your business location to be a critical factor in determining the result rank of your website. You can use your optimized Google Places page to provide essential information about your business and also mention your contact details. Real Value of SEO to Small Businesses. News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Google] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Google] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Connect with Kevin on LinkedIn and Google AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” Source: HubSpot ). Source: Tele-Smart.com ). hours.
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 2, 2010
    [Google] Blogging Services: Content Marketing for Coaches
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. think they do a good job, but unfortunately, because they are a monthly service with a one minute limit, the voice is a little rushed. Digg this!
  • WRITING ON THE WEB  |  TUESDAY, JULY 20, 2010
    [Google] Top 100 Women Creating Online Income Streams
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Thank you Milana Leshinsky. You’ve been an inspiration to me for the last few years. And now this comes as a special honor, to be included on your list of Top 100 Multiple Income Streams Women. High quality web site. Clear strong personal brand.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Google] The Top 10 Benefits of Using Social Media Marketing for Business
    Our research found that social media was a key marketing tool used by Visible Experts to build their personal brands: 92% use LinkedIn 76% use Facebook 74% use Twitter 54% use Google+ LinkedIn is actually the top tool used by Visible Experts, including both online and offline techniques. Does this sound like your firm? On Twitter or LinkedIn?
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Google] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. Outdated (and black hat) methods like keyword-cramming or unnatural optimization will get you in trouble with Google.
  • JUNTA 42  |  WEDNESDAY, MARCH 28, 2012
    [Google] 10 Things You Need to Know about Content Marketing World 2012
    This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. Rick Springfield – enough said.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 3, 2015
    [Google] Content Marketing and EGC: 4 Things Nonprofits Must Know
    Claire Axelrad | Twitter | Google+ | LinkedIn | Content Marketing and EGC: 4 Things Nonprofits Must Know by Claire Axelrad - Maximize Social Business. Have you ever heard of EGC? Well, guess what? EGC may be 2015’s most powerful marketing abbreviation. At least according to the Convince and Convert blog by Jay Baer, which I absolutely love.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Google] Understanding Intent Behind Content Consumption
    Your best potential prospects won’t read just one high-level piece of content, but you need to give them the opportunity to find the next piece of content through you, not by going back to Google, by linking to your own more granular content for more specific or detailed information throughout your content. Search provides a good model.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Google] The Harsh Realities of SEO That No One Tells You
    In fact, Google says , “crawling and indexing are processes which can take some time and which rely on many factors.” ” Matt Cutts, head of the web spam team at Google, also addresses the topic in this video. This post originally appeared on the Insiders section of Inbound Hub. You’re being misled. We will.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] Keeping Competitive Analysis Healthy
    Google. Even though we know this, it’s still easy to get frustrated by the rampant disparities we see in Google’s search results. Market research to discover what other people in your space are doing is one of the biggest and most valuable areas of SEO. It just isn’t. You know what else isn’t fair? It’s not right.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Google] 5 Ways to Incorporate Social Media Into Your Next Hotel Event
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services. Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 22, 2010
    [Google] Marketing Automation Vendor Consolidation: Lessons from History
    Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Google] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    This same point was underlined by a recent study by Google, the Conference Executive Board (CEB) and Motista. Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy. Like the ability to keep one’s job. Or the ability to get home at a reasonable hour.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Google] 25 social media influencers Forbes ignored, and why
    Avinash Kaushik — Google’s chief digital evangelist and one of the most influential bloggers on analytics. Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. Not so fast.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Google] How the Big Social Networks Use Email to Increase Engagement
    Google+. Google+ has a weekly digest email that prompts readers to both follow new users, and read new content. What's great about the email is the in-email buttons that allow you to easily add new users (whose relationship to you Google+ helpfully identifies) right in the email to build your following. Pinterest. Facebook.
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 24, 2009
    [Google] Data and Predictions in B2B Marketing
    If you see multiple visitors on your website from one company , they are doing deep investigation, and are using compelling search terms when finding you on Google, you know that there has likely been an internal event at that organization that has caused a group to begin investigating your solutions.
  • SAZBEAN  |  MONDAY, MAY 13, 2013
    [Google] The Future of Facebook is…. Grey?
    Unlike Google, which makes measurement and analytics as transparent as possible. Said differently, where is Facebook’s second act, like Android (acquired, transformed and massively scaled by Google) or iPad? Image via CrunchBase What is Facebook’s future? Add to that the meh type of changes lately. Where is its disruptive force?
  • HUBSPOT  |  FRIDAY, JUNE 17, 2011
    [Google] 3 SEO Ranking Factors To Watch in 2011
    As with all things, as people got better about buying domains up or trying to game the system with exact match domains, Google has turned down the value of them. Google has been using usage data from customers for years to help understand how people use their search engine and what they are searching. This year, they are down to.22
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Google] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
    You probably already know that Google tracks your searches and reads your emails , but they''re not the only ones creating intimate profiles of you. Did you ever stop to think about how much of your personal information is out there on the web? In fact, it gets way creepier. Ever heard of data brokers?
  • BLOG MY CALLS  |  FRIDAY, JUNE 14, 2013
    [Google] Marketing Strategy 101: Affinity Marketing
    For example, we integrate with Google Analytics, which has landed us a spot in the Google Analytics App Gallery. It’s a reciprocal relationship: their analytics platform allows our call tracking users to see their call analytics, and by integrating with them, we drive more traffic to Google. Make friends. PR mentions. Yikes.
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Google] How Performance Marketing Accelerates B-to-B Prospecting
    There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum.  So far, this is what I know: Pay per click.   The grand-daddy of performance marketing, the system that sent Google’s fortunes into the stratosphere.  Photo credit: Wikipedia. What a treasure trove!  Pay per lead. Pay per appointment.
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Google] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    paid advertising) to: Push  negative reviews further down on Google. By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. This tactic is very cost-effective, averaging around $.25
  • AD YOUR COMMENT HERE  |  THURSDAY, MAY 26, 2011
    [Google] #BWENY Session: The Future of Content Curation
    SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. There’s no overwhelming narrowness to curation.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Google] Employee Fired After Facebook Posts Claiming Sexual Harassment
    James Wu | Facebook | Google+ | LinkedIn | Employee Fired After Facebook Posts Claiming Sexual Harassment by James Wu - Maximize Social Business. ” After she made this, and a few other posts on Facebook, Sara Debord’s comments were […] Author information James Wu James Y. Social Media and Employment Law
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Google] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    Let’s face it: Google is still king -- and no matter what business you''re in, SEO is going to be a big part of your marketing game plan. If Google is king, then Content is the queen, prince, and probably court jester of your marketing portfolio. We all know the age-old expression, “There is more than one way to skin a cat.”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Google] Seven Ugly Truths About Content Marketing
    Make sure your customer has a seat at the table by validating the content idea with research. I use the following to questions to guide this conversation: Review the number of Google searches it appears in. In a recent content marketing report , 93% of B2B marketers say they are using content marketing this year in their efforts.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Google] Cookie Cutter B2B Sales Methodologies Don’t Work.
    Post on Google Buzz. Wendy Boyce. This can make your B2B marketing messaging a challenge. The secret to a successful B2B sales organization lies largely on the toolset provided to optimize or enable the sales process. This sales enablement tool was comprised of 4 key elements: Personalized Sales Enablement. Industry Business Intelligence.
  • AVITAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Google] My customers don’t use social media
    OK, but ask yourself these questions: do your customers conduct online research, do they use Google? This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it.  Both limit easily achievable possibilities. Is Twitter or Facebook the image you carry?
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Google] The B2B Funnel is Now a Sieve
    Or to post title and link when channels including LinkedIn, Facebook and Google+ allow you to add much more narrative. The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. Start with the idea.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 26, 2012
    [Google] 4 Ways Social Can Enhance Your Marketing Campaigns
    Google is increasingly going social. But changes can’t just be blamed on the newcomers; Google+ members have the perk of being listed at the top of search results, a distinct advantage for marketers that have made Google+ a priority. Social is changing marketing. For marketers, this  presents unprecedented opportunity.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Google] 14 Digital Marketing Myths We Love To Laugh At
    But the truth is, rankings don’t equal results and unless you’re willing to risk your credibility and authority in your industry, the results coming in are far more important than your ranking on Google. But with all great things come the not-so-great things like the myths and misconceptions on the impact of B2B online marketing. single.
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Google] SMB Marketing Q&A With Main Street ROI's Phil Frost
    Want more Google AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist. 1. For search advertising to make sense, your ideal customers must be going to search engines like Google, Yahoo, and Bing to find your products and services. Can you tell us about Main Street ROI? What does that mean?
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 10, 2012
    [Google] B2B Content Marketing for Lead Nurturing and Retention
    Late last year, Google announced they would no longer provide keyword data for site visitors who were logged in to Google. You can find her on Twitter  and Google+. Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Google] The “Whom to Consider?” Buying Phase
    He might do a Google search. Lead Generation Companies | The “Whom to Consider&# buying phase. In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers , the prospective buyer has made a clear decision to pursue a solution to his or her business problem. What do you think?
  • ENGAGE  |  MONDAY, FEBRUARY 10, 2014
    [Google] Keyword Mapping: Now SEO Becomes Real
    Choose a page and go to your Google Analytics and see if that page is bringing in any non-paid Google Search traffic. Cross reference the information in Google Webmaster Tools and even go to Google and search for those specific keywords to see where the page is currently ranking. The answer: keyword mapping.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 2, 2015
    [Google] New Use of Social Media in Workplace Lawsuit Notices
    Facebook | Google+ | LinkedIn |. The use of social media in employment law continues to evolve, slowly but surely.  One recent and important development is the use of social media to provide notice to potential plaintiffs regarding wage and hour class action lawsuits. Author information. James Wu. James Y. James Wu.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 5, 2013
    [Google] Top 10 Tools for B2B Marketers
    Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign. Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool.
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Google] SEO for Alternative Content Types, Part 5: Questions and Answers
    How can you present that to have a better chance of Google finding it? Are there any tips on the technical side for making sure it’s going to be picked up by Google? Or anything that would be a mistake that would keep it from being ranked well by Google? That includes video, infographics, images, PDFs, and more. Even me.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Google] How to Protect Your Website Content From Future Panda Updates
    If you're unfamiliar with Google's Panda Update, it is essentially one of Google's search engine algorithm updates that targets and pushes down the rankings of content farms and duplicate content on the web. Ultimately, it enables authentic and unique content to rank higher in Google search results. Easier said than done, right?
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Google] Determining Your Goals: Tips to Get You Started on a Website Redesign
    Although Google Analytics is a popular choice, there are a number of other free and premium solutions available. When you think about redesigning your website, it''s likely that the first thing that jumps to your mind is design. However, there are several factors to consider when redesigning that far are more important than just aesthetics.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 12, 2010
    [Google] The 7 Features You Must Include in Your B2B Sales Playbook
    Post on Google Buzz. An effective B2B Sales Playbook can energize your sales team and make them more productive in closing new sales. With a playbook, they will have fewer unproductive calls and will reduce time spent in pre-call planning efforts.  Sales playbooks exist in many styles and forms. Keep it simple. What promotions are relevant?
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Google] A Glimpse Into the Landscape of Social Sharing [Infographic]
    And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area. As we showed in Gigya’s Social Login data from the third quarter of 2013, a number of social media websites have made strong plays to become the identity provider of record for consumers on the web. marketing data
  • ENGAGE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Google] The Content Hustler’s Playbook for Brands: 5 Steal-able Ideas
    And if you haven’t, then just take a quick look at this Google Trends chart showing the surge in people typing the phrase “content marketing” into Google and seeing what treasures they might find. Hint: It’s likely content marketing about content marketing. Very meta. But this is the internet—what did you expect, cats? Okay, Right.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Google] [Infographic] Inside The Busy Mind Of A Marketer
    Google Bookmarks. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. That’s a lot to remember. Share email.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 28, 2013
    [Google] [Video] Your Inadvertent Business Jargon May Be Confusing Prospects
    So I googled it. Could you possibly be confusing your prospects with business jargon? I’m sure you wouldn’t do it intentionally, but if you don’t pay close attention you might still be doing it. For example, just the other day I got an email asking me if I’d be interested in speaking at the upcoming IFC Conference. Or, they feel really dumb.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Google] My Social Valentine
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google A Social Valentine’s Day – 4 Campaigns for your success on Valentine’s Day Chocolate, roses, hearts, and a fancy dinner – isn’t that what usually comes to mind on Valentine’s Day?
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Google] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • WRITING ON THE WEB  |  MONDAY, JUNE 27, 2011
    [Google] How to Start a Blog Serial Writing Project
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. ??. If you’ve been reading my blogs for any length of time, you know about my problem with writing:  I love to write , and I can write too much.  Anyone with a doctorate suffers from the same disease. Dissertation-itis. Or maybe I got smart.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 13, 2010
    [Google] Neuroscientists Discover “WIIFM” Center in Brain…
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Really Big News : They’ve found this WIIFM center located in the old brain !
  • E-STORM  |  FRIDAY, MARCH 11, 2011
    [Google] Technologies are no longer the great disruptors; the consumer is.
    Find the rest of the series: Part I: Display Advertising/Video and Part II: Mobile Yandex: #1 search engine in Russia SEM: Fireside Chat on International Search Panel thesis: Best practices that work for search marketers in the US have to be redefined when entering international markets, especially where Google is not the dominant engine.
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Google] Memejacking: The Complete Guide to Creating Memes for Marketing
    Visual content is practically made for social media sharing, and because memes are usually visually oriented, they make great fodder for your social media accounts such as Facebook, Google+, and Pinterest. 3) They Attract Traffic, Likes, and Links. Success Kid. Old Spice Man. Rage Comics. Don't believe me? What's a Meme? Recognize any?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Google] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords and/or Facebook ads. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available.
  • WRITTENT  |  MONDAY, MAY 20, 2013
    [Google] 7 Best Newsletter Builders for Creating Great Newsletters
    Social media and Google Analytics integration. A/B testing. Social media and Google Analytics integration. Google Analytics and Survey Gizmo integration. Social media and Google Analytics integration. Social media, Google Analytics, and hundreds more integrations. Mailchimp. Spam checker. Autoresponder. Aweber.
  • ENGAGE  |  WEDNESDAY, JULY 20, 2011
    [Google] 6 Steps to Realistic Social Media Implementation
    Organize them in a useful way and make them easily accessible to necessary parties (like using Google Alerts and Google Reader ). Try using Google Docs to manage any documents that might be helpful to anyone involved. Maybe your “social media engagement strategy” seemed more solid in the PowerPoint presentation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2011
    [Google] 4 Tools for Measuring Your Online Influence
    Google Bookmarks. by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Klout. PeerIndex. Crowdbooster. Reddit.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 18, 2013
    [Google] 16 case studies prove ROI of mobile marketing
    To acquire new users of its app (available in the App Store and Google Play), Hotel Tonight used Facebook’granular targeting and two key products: the mobile app install ad and Facebook Offers. Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? Are you one of them? 42% report an ability to prove ROI.
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Google] How to Get Found Online As a Local Business [Marketing Cast]
    Examples of such applications are Google Latitude, Foursquare and Foodspotting. Now, as people enter “cosmetic dentist Boston” in Google, her site appears second on the organic search results page. Trying to get found online as a local business comes with both advantages and challenges. Focus on GPS-enabled Services.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Google] How Marketing Can Collaborate with Sales to Create Engaging Content
    Tools like marketing automation software and Google Analytics provide top-of-the-funnel engagement metrics, which is useful for discovering where and how prospects come to your site and what they read while they''re there. But that''s much easier said than done. And how can sales and marketing teams create a method that works every time?
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 20, 2010
    [Google] 5 Great Reasons to Retweet Others on Twitter
    Post on Google Buzz. One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. Do they ask questions? Answer them? And most importantly, do they ever retweet others’ content? It helps those you retweet.
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Google] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.
  • BIZNOLOGY  |  FRIDAY, AUGUST 31, 2012
    [Google] Why do you want Twitter followers?
    Google paid attention to Twitter trends for realtime search (until Twitter pulled the plug). Image via CrunchBase. read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or fake. Or Facebook friend. Or LinkedIn connections.
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Google] Social Media and Lead Generation: Know Your Measurements
    At this point, it''s crucial to have a handy working knowledge of Google Analytics. One particularly great report for this is the Assisted Conversions report, but be aware: you have to have KPIs set up in Google in order to gauge the effectiveness of your campaign.  . Social media is a trend that''s not going away anytime soon.
  • EB2BLEADS  |  TUESDAY, AUGUST 9, 2011
    [Google] 8 Ways NOT To Promote Your Website Online
    Google deploys more than a handful of tactics to devalue backlinks that swap on the same subnet. Reporting sites like Web of Trust, McAfee's Site Advisor, Google's Safe Browsing Diagnostic and others see frequent use. Such low-noise clickbot tactics were addressed in a Google AdWords blog post dated April 10, 2007.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Google] From “Don’t be evil” to “Just be good”
    Good question; here’s where I was going … Googl e started the “Don’t be Evil” mantra (and it’s a good one) in 2000 and it was widely publicized near the time of the Google IPO. Full disclosure – this post is not related to our standard business blog about all things SaaS and Marketing. Tweet This! Share this on LinkedIn.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Google] The 2014 Digital Marketing Ecosystem
    Many marketing teams use some basic analytics like Google Analytics or Web Trends but they quickly realize that it’s not enough. What is the difference between Google Analytics, Web Trends, Core Metrics, MyBuys, etc.? We’ll test advertising creative across AdRoll, Google AdWords, OutBrain.”. Basic questions.:
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Google] Why Modern Marketers Fail at Big Data
    You can find her on Google + ! Find her on Google+ or LinkedIn (and how to stop failure from happening). Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. businesses each day.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Google] 6 Steps To Executing A Content Strategy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Photo Source.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 3, 2015
    [Google] 4 Ways in Which AgoraPulse Helps You Maximize Your Social
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. AgoraPulse is no newcomer to the social media dashboard scene, but they have been traditionally known as a Facebook application platform. While there’s no shortage of great social media tools to […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Tools
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Google] 23 Awesome SEO Blogs Everyone Should Read
    Search Engine Journal - From link building to the newest changes from Google, Search Engine Journal covers news and tactics related to the search engine marketing industry. 5. Google Webmaster Central Blog - When working in the search marketing industry, you must know what the search engines are doing. Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 29, 2011
    [Google] 5 Big Marketing Fails of 2011
    The Times cried foul, Google agreed and J.C. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly. Kenneth Cole Sticks Fashionable Foot in Mouth. Netflix and the Bad Fix.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 21, 2012
    [Google] 4 Lead Nurturing Campaigns to Run After the Sales Cycle
    Better yet, set up a Google Alert and be ready to pounce if the news is good. 4. by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. But with a little investigation we find that they’re not all alike. Some you might not have occurred to you. Others are for when the deal doesn’t quite make it.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Google] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Pinterest boards can appear in Google search results, so create a few boards titled with your best long-tail keywords. It’s easy.
  • FATHOM  |  THURSDAY, JANUARY 9, 2014
    [Google] Marketing for Universities: SEO Ranking Factors
    Today, there are images, video, Google Places maps, and even a scrolling carousel in the top-ranking spots. Think of Facebook likes, Google +1s, Twitter retweets, and blog post links as users “voting” for a college. Strong Site Structure – Each page should have a single purpose, and that purpose should be clearly conveyed.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Google] BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]
    Articles within the vertical were shared the least via Google+, earning fewer than 80,000 shares through the social network. 4) Native advertising earned the most shares within two verticals. And within these three verticals, 1% or fewer shares were earned through Pinterest, LinkedIn, and Google+. The takeaway from these posts?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 10, 2011
    [Google] Does +K affect your Klout score? (and other juicy Klout nuggets!)
    So, we don’t see anything happening like that on a mass scale but we have a whole team monitoring for that sort of thing, including people with past experience at Google who have already lived through that sort of thing!&#. That’s the idea.&#. We’re analyzing the data now. “I’m guessing we’re over 50 now.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Google] How Long Until You See Results From Blogging?
    Search algorithms like Google’s often value older domains with a reputation, so it’s a good rule of thumb to allow around six months to really start gaining traction from search engines. Each individual blog post is a new page to be indexed by Google. Where''s all the dang traffic?". Well, sure. Identifying Your Purpose.
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Google] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    No matter how hard you attempt to abide by Google’s ranking factors, it likely seems as though you can never get it quite right. As soon as you start to think that you are really starting to get a hang of it, Google always seems to change what it wants. 19 Tweetable Takeaways From the Hottest Names in Social Media. Tweet. Tweet.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] PPC for Startup Marketers: An Introductory Guide
    To determine which long-tail terms are best for your PPC campaigns, you can use tools like Google''s Keyword Planner or, if you''re a HubSpot customer, you can conduct research with the Keywords tool. 3) Know your competitors like your best friend. For startups looking to get going with PPC, it can be overwhelming. What makes us special?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 10, 2011
    [Google] [Chart] Would Rebecca Black Make A Good Marketer?
    Google Bookmarks. by Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#. But we crunched the numbers on 1.5 The emails that appear to get the most interest? Share email.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Google] The 7 B2B Sins of Social Media Ignorance
    Google Bookmarks. by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. Here’s what they are and how you can purge yourself of them. Sloth. “We just don’t have time.”
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Google] Marketing Leadership: 5 Steps To Learning Agility
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. The World Has Changed! Has Your Marketing. Most marketing stinks. Strategy
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Google] 45+ Reasons to Attend the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences Social Media Tools
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [Google] Unified Marketing: Buzzword or Bellwether?
    Post on Google Buzz. Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. What needs unifying in today’s marketing world?  Tweet This!
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Google] 13 Mind-Bending Social Media Marketing Statistics
    20 percent of searches on Google each day have NEVER been searched for before. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics. 1. Source ) Tweet This Stat! 2. There are more than 3.5
  • WRITING ON THE WEB  |  MONDAY, AUGUST 30, 2010
    [Google] Brain-Based Blogging: The 4 F’s of Action
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. You get a chance to poke the brains of strangers within a certain niche.
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 12, 2011
    [Google] Getting found on LinkedIn: how keywords can improve your visibility
    How would you search for yourself on Bing, Google, or Yahoo? Today's Post is provided by journalist and e-copy writer; Lisa Jackson. **. LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. Are you in the top 10? It’s all about the keywords.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] Three Major Challenges of Influence Marketing for Businesses
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Social Media Influence
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Google] Why Do Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Why do content marketing? I get asked this question all the time. The answer of course is that you should do it because it works. We will earn their trust. Why does SAP use Content Marketing?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 24, 2013
    [Google] A Flock of Hummingbird SEO Comments
    A lot has been said already about Google’s recent Hummingbird SEO update, more than any one person could be expected to process. It’s partly a result of Google’s desire to better serve voice-activated search queries. And Michael Cottam writes about keeping Penguin in mind as well as Hummingbird, for Act-On: Google’s Angry Birds.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 4, 2012
    [Google] Why Your Social Media Strategy is Failing
    They know they need to post to Facebook and Twitter and Google+. Last week we had a great webinar with Thomas Varghese, CEO of eBizUniverse. He's helped thousands of companies generate revenue through social media marketing. He said perhaps the biggest problem he sees with business social media is this: failure to plan. That is bad.
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