B2B MARKETING INSIDER | TUESDAY, JUNE 4, 2013
[Google] The Expanding Role Of B2B Marketing
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strateg
B2B MARKETING INSIDER | TUESDAY, JANUARY 29, 2013
[Google] The Most Important Marketing Metrics
And follow the conversation on Twitter , LinkedIn , Facebook or Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Google] eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
In a more advanced, customised example, data from a particular Google Spreadsheet could be fed into Google Earth. eLearning & Deliberative Moments. Transforming from elearning practitioner to academic researcher and deliberationist. It was originally part of a class wiki. services like social bookmarking or photo sharing. services.
SOCIAL MEDIA B2B | MONDAY, JULY 9, 2012
[Google] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
This list was compiled based on page views in Google Analytics. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline.
INBLURBS | WEDNESDAY, NOVEMBER 10, 2010
[Google] The Pepsi Social Way
Major brands like Pepsi, Coca-cola , Ibm, Microsoft, GE, and Google are using these social media marketing tools as part of their marketing strategy. Not only that social media marketing has also increased popularity because now major search engines like Google have started indexing social media content. The Pepsi Social Way. Web 2.0
CONFLUENT FORMS | MONDAY, JANUARY 25, 2010
[Google] Blog tip #1: Blogger over Wordpress (or other hosted solutions)
The Blogger service, offered by Google, is the only service to fulfill these requirements. If you're trying to decide which blog service to use you've probably stumbled across the long-running debate in any number of forums. Wordpress , Blogger , Typepad. how do you choose which one to use? All for 0 cost.
HUBSPOT | THURSDAY, JANUARY 16, 2014
[Google] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
Search Google and you''ll find nearly 10 million hits for writer''s block. What industry keywords do you want to rank for on Google? 'One of my least favorite things that happens to me at work is writer''s block. stare at my screen -- the cursor taunting me maniacally. Why can''t I just think of something to write? Just keep reading.
REPUTATION TO REVENUE | MONDAY, APRIL 4, 2011
[Google] B2B marketing as media: Six ways to think like an editor
all the blathering about Google's +1 last week). B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., What kinds of content should you actually create? What's New (otherwise known as… News!).
NUSPARK | FRIDAY, JULY 2, 2010
[Google] Banner Ads Work; Really
Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. URLs from banner ads need to be tagged so that Google Analytics can monitor site engagement and creative tactics. The above is true of a b2b message as well. Please let me know your thoughts.
ANNUITAS | WEDNESDAY, MAY 28, 2014
[Google] BMA 2014 Recap Day 1. Most of It Anyway
While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there. Her message was clear – marketing needs to innovate.
HUBSPOT | FRIDAY, JUNE 29, 2012
[Google] Is Marketing Getting Too Creepy?
Indexed by Google. little over two years ago, we published a post about Google Analytics releasing the ability for people to opt out of having their behaviors tracked. Many marketers who rely on Google Analytics were concerned about widespread adoption of this feature, making it difficult for them to do their jobs. So who cares?
CRIMSON MARKETING | THURSDAY, OCTOBER 31, 2013
[Google] 7 Halloween Costume Ideas for the Marketing Jokesters
Google Algorithm Update. 'Image: Courtesy of Just a Guy Thing. Instagram. Dress in normal every day attire; casual wear; whatever you want really. Purchase a really large case of graham crackers to carry around with you. Hand out said graham crackers really fast. Insta-graham, get it? White space. Dress in all white. All white everything.
MARKETING ACTION | FRIDAY, JULY 11, 2014
[Google] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
Another up and coming one – according to our survey anyway, I can’t say I like it personally [LAUGHTER] – but according to our survey, is Google+. Fifty-five percent of the companies we surveyed on the B2B side in our survey for the 2014 content marketing survey are using Google+. ANN Google is a bit of a mystery.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 5, 2013
[Google] Are Content Brands The Future of Marketing? An Interview with Ann Handley
And follow the conversation on Twitter (@ BrennerMichael or @ MarketingProfs ), LinkedIn , Facebook or Google+. In this series, I am trying to uncover insights into the Future of Marketing. To To help guide our path, to drive our plans and to help us all to start dreaming BIG! Tell us: who is Ann Handley ? Paperback 2012. But still.
WINDMILL NETWORKING | WEDNESDAY, JANUARY 2, 2013
[Google] 10 Questions to Help Audit Your Social Media Strategy in 2013
Perhaps you should consider enlarging your presence to newer social media sites such as Pinterest , Instagram, and/or Google Plus. Hospitality Industry Social Media: “Get Social” Pages are Perfect The First 5 Things You Should Do With Your Google+ Business Page Social Media Book Review: A Survival Guide to Social Media and Web 2.0
THE FORWARD OBSERVER | MONDAY, AUGUST 25, 2014
[Google] Why Website Optimization Trumps Search Engine Optimization
With over 200 ranking algorithms in Google’s system, it’s easy for the practice of SEO to get wrapped up in the details. Google only loves you when everyone else loves you first. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different. Wendy Piersall.
SALES LEAD INSIGHTS | FRIDAY, AUGUST 21, 2009
[Google] Business Software Marketers: Finally a Conference Designed Just For You!
The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
HUBSPOT | THURSDAY, DECEMBER 20, 2012
[Google] 7 Common SEO Myths to Throw Out the Window Immediately
Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. An increasingly formal relationship between search and social has been evolving for years, and Google has been working hard to prove this with Google+ and Google Authorship. Far from it. Let’s get started.
INBLURBS | MONDAY, NOVEMBER 1, 2010
[Google] Search Engine Optimization Tips to Get more Traffic
Google dominates all the current markets and it holds the top position amongst search engines. Design your website as per the guidelines of Google. Update your knowledge about Google ranking strategies. Marketing takeaway tip: Social media marketing and SEO is very important to reach top pages of Google. Things to avoid.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 30, 2010
[Google] Identify Website Users: Capture More Sales Opportunities
Website traffic counts, page views, cost-per-click and return visitor numbers are standard fare in Google Analytics, WebTrends and other sites. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can! Who’s Looking at YOU?
MODERN B2B MARKETING | MONDAY, JANUARY 28, 2013
[Google] Building a Kick-Ass Social Media Dashboard
Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking followers, fans, sentiment, etc. Referring Traffic from Social.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 4, 2012
[Google] The 2013 Marketing Predictions Post: Content Marketing And Social Business
Please tell me what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Where did I fall short? Taking The Brand Out Of The Story.
SYNECORE | TUESDAY, JULY 15, 2014
[Google] Responsive Web Design Stats: What You Should Know
think with Google 'We all know that trends come and go throughout the years, especially in the ever-changing world of design. But what separates a design that is trendy compared to a design that is useful? Enter: Responsive Web Design ! Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of RWD! Transcription.
LEADER NETWORKS | WEDNESDAY, MAY 1, 2013
[Google] Social Media Policy Guidelines for Physican-Patient Relationships
On Googling patients : " Digitally tracking the personal behaviors of patients, such as determining whether they have indeed quit smoking or are maintaining a healthy diet, may threaten the trust needed for a strong patient–physician relationship. This relationship has grown more complex due to the rise of social media engagement.
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 14, 2012
[Google] How Blog Readers Find You – A Diagram
Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients.
MODERN B2B MARKETING | MONDAY, MAY 21, 2012
[Google] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
Buyers trust companies that have higher Google rankings and your content can help get you up there. by Jon Miller Recently I was interviewed by content marketing expert and co-author of Content Rules C.C. Chapman on his Content Conversations cinchcast. Content In the following episode I chat with C.C Content can help with brand preference.
JUNTA 42 | WEDNESDAY, MARCH 28, 2012
[Google] 10 Things You Need to Know about Content Marketing World 2012
This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. So, how did we one-up 2011? Register today!
VOICE-BASED MARKETING | MONDAY, JUNE 23, 2014
[Google] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
It’s important to understand that when these mobile searchers find a business, they aren’t filling out web forms to become leads – they’re calling: Thanks to mobile click-to-call, Google reports that 61% of mobile searches result in a phone call. 'Everyone today has a smartphone. More Smartphones = More Mobile Searches = More Inbound Calls.
B2B MARKETING TRACTION | TUESDAY, JUNE 12, 2012
[Google] Why Your B2B Marketing Needs a Hub and Spoke System
” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! 88% of U.S.
BLOG MY CALLS | THURSDAY, MARCH 21, 2013
[Google] Click-to-Call Case Study: The IHG Mobile Ad Copy Test
The source for this study is Google. Objective: Increase demonstrable revenue from mobile search activity via Google pay-per-call ads. Strategy : Utilize Google’s mobile pay-per-call advertising via Google Adwords. It is clear that mobile click-to-call via Google pay-per-call is extremely effective when utilized properly.
B2B MARKETING INSIDER | TUESDAY, JANUARY 15, 2013
[Google] Is Empathy The Secret Ingredient To A Social Business
And follow the conversation on Twitter , LinkedIn , Facebook or Google+. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough. What is a Social Business?
TRADESMEN INSIGHTS | THURSDAY, MARCH 24, 2011
[Google] B2B Marketers: Are You Taking Advantage of Online Videos?
Second only to Google, YouTube has emerged as an easy-to-use search tool. Online media is the fastest growing media platform in history. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood production. He also offers 10 online video strategies you may find helpful.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 20, 2011
[Google] 22 Essential Mobile Apps for Your CMO
Analytics Pro : This one is simple: Google analytics on your iOS device for $6.99. Google Bookmarks. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. The solution: Help your CMO manufacture more time. Content Apps.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 27, 2012
[Google] David Meerman Scott: How to Break Into the News Cycle
And when I went to Google News as this was breaking, everybody was showing essentially the same thing. by Jesse Noyes | Tweet this Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that? Check it out.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 28, 2011
[Google] 11 Features to Bring Salesforce Chatter to Life
Google Bookmarks. by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 2, 2014
[Google] 10 things you need to know NOW about OmniChannel Marketing
The second digital layer emerged just a few years later and was enabled by Google. The second digital layer emerged just a few years later and was enabled by Google. 'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” ” 3.
WRITING ON THE WEB | MONDAY, MAY 2, 2011
[Google] 4 Content Marketing Goals for a Coach Website
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What were they?
INBLURBS | WEDNESDAY, AUGUST 14, 2013
[Google] 3 Most Common Mistakes People Make When Optimizing Their Sites
You can connect with Rose on LinkedIn , Pinterest and Google+. 'In the online world search engines are gods and we merely follow the rules they set for us, mortal beings. That’s why many people try to optimize their sites according the requirements of search engines. However, performing SEO means walking on a thin ice. Keyword Bloating.
HUBSPOT | SATURDAY, JUNE 9, 2012
[Google] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
Google Finally Takes a Clear Stance on Mobile SEO Practices From Search Engine Land. This article from Barry Schwartz helps us bridge the gap between the two with his report on Google's official stance on mobile SEO. Gather round, inbound marketers. have a story for you. Actually, I have like 5 stories for you. Everything good?
NUSPARK | SUNDAY, JULY 28, 2013
[Google] How The Beatles’ Songs Optimize B2B Marketing Strategies
All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools. 'The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. The songs are memorable; but the statements are what’s important here. I look forward to more from my readers! . Act Naturally.
WRITING ON THE WEB | THURSDAY, MARCH 17, 2011
[Google] Free Phone Consulting? 4 Reasons It’s a Good Idea
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Why should a professional or small business give away free consulting ? I’ll tell you why. I’ve been spending more than 20 minutes with each person, and I’m loving it. To them, I’m faceless, and vice-verso. We both win.
WRITING ON THE WEB | THURSDAY, MARCH 10, 2011
[Google] Punk Chihuahua Reveals 4 Secrets to Better Blogging
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Start with a shocking title. Digg this!
WRITING ON THE WEB | FRIDAY, SEPTEMBER 17, 2010
[Google] 3 Steps to Content Marketing with Blogs
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Do you know how to turn your blog into “ The best darn marketing tool on the Planet ? Formerly known as head of iFlashVideo, Jason Anderson has branched out on his own. Here’s what he produced for me at his new company, iMotionVideo.
WRITING ON THE WEB | TUESDAY, AUGUST 24, 2010
[Google] Blogger’s Block Strikes Blog Squad…Blogger Bites Back
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Grrrrr… I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes.
WRITING ON THE WEB | MONDAY, AUGUST 9, 2010
[Google] Blog Writing Tips for Business Clarity
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. Readers are pressed for time. What’s in this for me?
HUBSPOT | MONDAY, JULY 25, 2011
[Google] How Do You Leverage Paid Media? [Marketing Cast]
An example of that would be Google AdWords: you pay for ads that show up next to specific search results. Free eBook: 7 Google Tools to Improve Your Marketing Effectiveness. Google is not only a search engine. In marketing circles, the discussion around earned media vs paid media is often heated. What Is Paid Media?
B2B MARKETING INSIDER | MONDAY, DECEMBER 30, 2013
[Google] Top Marketing Predictions For 2014
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. So there you have it. Strategy
BLOG MY CALLS | FRIDAY, JUNE 7, 2013
[Google] Mobile Marketing Q&A with Expert Greg Hickman
This line is continuing to blur especially with the announcement of google enhanced campaigns but it''s more about the difference between the searchers vs the search itself. 'Marketers are increasingly interested in mobile marketing, specifically mobile click-to-call. Greg is one of the foremost mobile marketing experts on the web.
BIZNOLOGY | TUESDAY, FEBRUARY 12, 2013
[Google] Build some social media marketing backbone you big wuss
All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Google Wildfire social media marketing at LeWeb 2012 (armdevices.net). Or your village. Make it you.
THE EFFECTIVE MARKETER | THURSDAY, MAY 3, 2012
[Google] What My Paper Route Taught Me about Content Marketing
big consideration, one that is so important that Google now uses loading speed as a ranking factor. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1. Content Marketing Is Hard Work.
WEBBIQUITY | TUESDAY, FEBRUARY 8, 2011
[Google] B2B Blogging Trends for 2011
Post on Google Buzz. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.
WEBBIQUITY | TUESDAY, DECEMBER 28, 2010
[Google] Three Overlooked Ways to Improve SEO Results
Post on Google Buzz. To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Most still focus on the same basic areas: • Keyword research. On-page optimization (content, headings, meta tags). Digg this!
HUBSPOT | SUNDAY, OCTOBER 13, 2013
[Google] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Though Google threw a curveball that many-a-marketer didn''t see coming, one thing remains the same with the search engine conglomerate: what it considers to be best practices for SEO. that we''ve covered these past several days. right?
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Google] First Steps Toward Becoming a 21st Century Educator | always learning
The best way to do that is using an RSS reader like Google Reader or Netvibes. feature in Google Reader, which brings all of your address book contactsâ?? apps such as Google Reader and iTunes U. always learning. teaching technology abroad. Résumé Projects. Philosophy. About Me. Tools in Your Professional Practice.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 7, 2011
[Google] [Chart] Thank You, Marketing Automation
Google Bookmarks. by Egan Cheung | Tweet this “ D?mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. Why is that? Our take is more general. arigat?, Mr. Roboto”. Sign up here.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 12, 2011
[Google] [Chart] Which City Has The Most Marketing Expertise?
Google Bookmarks. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? You can click here to explore the interactive map. Austin, TX, US. Kingwood, TX, US. Canada.
VIEWPOINT | THURSDAY, MAY 9, 2013
[Google] Good Reads for B2B Marketing - Protect Your Online Reputation
Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. 'Online content in the sales and marketing industries is dynamic and constantly changing. Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land. Via ClickZ.
HUBSPOT | SUNDAY, AUGUST 26, 2012
[Google] Social Media Customer Service Is Failing, and Other Marketing Stories of the Week
Yup, you read the headline right: much like Google AdWords' sponsored results, Facebook is now offering marketers the option to purchase ad space in Facebook search results for specific keywords that return results for specific apps, Facebook pages, or places. Here at HubSpot, we've been super busy preparing for INBOUND 2012. Weekend?
MI6 MARKETING AGENCY | SATURDAY, AUGUST 27, 2011
[Google] Our Fav Posts, Week of August 22
HTC Doubles Down on Android After Google-Motorola Deal. Web Presence Optimization: Comparing Facebook And Google Plus. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Here’s the posts he read, annotated and shared last week.
ENGAGE | FRIDAY, AUGUST 12, 2011
[Google] Is Your Content Worth Stealing?
They’ll type in a quick Google search or make a plea on Twitter hoping to be equipped with one. Google made this theft-worthy guide to SEO here ) Illustrations and infographics: A member of your audience has been trying (in vain) to explain a concept to busy, bored and/or uninterested colleagues. I hope you steal this blog post.
HUBSPOT | MONDAY, DECEMBER 23, 2013
[Google] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
5) Take part in Google Hangouts. Giving Tuesday held a series of Google Hangouts on Air to discuss different parts of the movement, aimed at different audiences, with a panel of guests. For all that 2012 offered, GivingTuesday 2013 was even more successful, raising 90% more in 2013 than in 201 2. Read on and you''ll find out. Hangout!
HUBSPOT | MONDAY, JANUARY 27, 2014
[Google] How Long Until You See Results From Blogging?
Search algorithms like Google’s often value older domains with a reputation, so it’s a good rule of thumb to allow around six months to really start gaining traction from search engines. Each individual blog post is a new page to be indexed by Google. Where''s all the dang traffic?". Well, sure. Identifying Your Purpose.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Google] 10 Fast Facts About Groupon
Google Bookmarks. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Cutting Groupons. 70 million.
BIZNOLOGY | TUESDAY, JUNE 26, 2012
[Google] Blogger outreach is earned media PR, isn’t it?
Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site. may well be mistaken. Right?
PAUL GILLIN | MONDAY, JANUARY 16, 2012
[Google] IBM Expands Social Business Services
Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners.
ENGAGE | THURSDAY, JULY 10, 2014
[Google] 6 Things You Should Be Doing Right Now to Improve Your Website
quick glance at Google Analytics will let you know how traffic has been over the last month or so, but are you sure you’ve crossed all of your Ts and dotted all of your Is? Imagine, finally landing on that coveted first page of Google search results. Google uses alt text to determine what your image is about, thus helping with search.
MARKETING ACTION | TUESDAY, MAY 6, 2014
[Google] Get Found: 3 Tips to Optimize Your Blog for SEO
trillion (“t”) Google searches. Done well, SEO can radically increase your page rank; at Act-On we’ve seen companies go from page 100+ to page 1 of Google. 'Sixty percent. According to blogging.org , that’s the percentage of businesses with a corporate blog. Yes, with a “b”.). Blogging is a crowded space. Blogging.org). ContentPlus).
CONVERSIONATION | SUNDAY, JUNE 3, 2012
[Google] IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
IAB Europe AdEx 2012 - paid search dominates In a recent report, Google revealed that mobile ad impressions on its networks increased 250% over Q3 and Q4 in 2011. This means that 1 in 5 advertising Euros in Europe is now spent online. IAB Europe emphasizes this growth is realized despite difficult economic circumstances. That’s almost half.
EVERYTHING TECHNOLOGY MARKETING | THURSDAY, APRIL 8, 2010
[Google] 5 Steps to B2B Marketing Success
Focus on social networks and Google and special interest sites for the early phases; that's where buyers will often look first and find your content to make sense of their problem and the solution space and identify potential vendors. Prospects and customers are becoming more sophisticated and better informed than ever before.
LEADERSHIP | THURSDAY, JANUARY 9, 2014
[Google] Interesting Infographics: A Day In The Life Of A Social Media User
billion searches are conducted on Google every day. 'Have you ever wondered how many times “Like” is pressed on Facebook in one day? Or the exact number of tweets posted on Twitter? In this interesting infographic by Saxum , we can finally understand the specific details of traffic flow on top social media platforms. billion. Twitter.
FATHOM | THURSDAY, JANUARY 9, 2014
[Google] 7 Digital Marketing Quotes from Industry Leaders to Inspire Your 2014
I would get on Google+, I would start posting stories to show you’re an expert in that niche or genre.”. 'As a digital marketing agency that gets around, we’ve been lucky enough to chat with some of the leaders in SEO, content marketing and social media. Search Engine Optimization. Rand Fishkin ( Tweet this quote! ). Link-Building.
PAUL GILLIN | WEDNESDAY, JANUARY 25, 2012
[Google] Five Facebook Tips for Small Businesses
and Google URL Builder to track the popularity of links you post on Facebook. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. That’s the herd mentality at work.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JUNE 19, 2013
[Google] Top 5 Email Prospecting No-Nos
Case in point: Weekly, I get an email from someone trying to tell me that our website has poor SEO rankings on Google, and could we talk about what his company can do for us. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com. Promise not to tell anyone? SCANDALOUS, I know!
SYNECORE | MONDAY, FEBRUARY 11, 2013
[Google] Why Budgets are Shifting to Digital Marketing
Interestingly, 65% of company marketers are spending more on organic SEO, this in spite of concerns over its measurability in the face of increasing HTTPS encryption on the part of Google. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 6, 2012
[Google] 7 Habits Of Highly Effective (And Successful) Teleprospectors
simple Google search including the company name and target title always has the potential to yield good information as well. A colleague of mine recently discussed the 7 bad habits inside sales people practice. So in this edition, we’ll flip the coin and take a look into the actions and habits that make Business Development Reps successful.
HUBSPOT | THURSDAY, MARCH 22, 2012
[Google] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. Research from Optify shows that websites that appear in listing position 1 in Google had an average click-through rate (CTR) of 36.4%. You can filter your searches by location in Google's Keyword Tool. The thing is. CTR for position 3.
WRITTENT | MONDAY, MARCH 3, 2014
[Google] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
Google Drawings. All it takes to create a totally-customized.png image with a transparent background is a Google account. m convinced that Google Drawings is among the most under-utilized tools for creative visual content: Image credit: Hubspot. Like other Google products, the interface is incredibly intuitive. Canva.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 14, 2013
[Google] Four Badass Facebook Advertising Tactics
by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Join us on Wednesday February 20 at 4pm PST as we kickoff the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since
MODERN B2B MARKETING | THURSDAY, NOVEMBER 17, 2011
[Google] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
Google Training via Google Certification program – All training is free, and to get a certification it’s only $50. by Maria Pergolino So, if you know me you know I am pretty thrifty. like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. BtoB Magazine.
IT'S ALL ABOUT REVENUE | SATURDAY, SEPTEMBER 21, 2013
[Google] Does Rapid Technology Adoption Breed Long Term Success? [CHART]
Many other major vendors such as Google and Microsoft themselves have recently made the same conscious decision to drop IE8 support so that they can leverage advances in browser technology to bring you a better product. Considering the technology adoption curve for other software releases, Apple’s channel control is remarkable.
PWB MARKETING BLOG | WEDNESDAY, DECEMBER 21, 2011
[Google] 4 Quick Tips to Help Employees Deliver Your Social Media Message
Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. If no one knows about your being on Facebook, LinkedIn, Twitter or Google+ how will they know to look for you there? One easy solution lies within your own assets – Specifically your employees.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 12, 2011
[Google] Get & Keep Customers with iPhone Apps
The app, though it’s $6.99, is a nicely bundled mobile package of Google Analytics and can report on multiple Google Analytics accounts. We’re pleased to submit this guest post by Henry Fitzgerald. Thanks, Henry. We’re big believers in mobile. Henry Fitzgerald is a technology consultant based in Seattle. Facebook.
INBLURBS | FRIDAY, NOVEMBER 12, 2010
[Google] Six Search Engine Submission Tips to Get Search Engine Traffic
Among the various search engines Google search engine is one of the best search engine and you can gain a good page rank to your website by maintain a quality content and by regular posting in your website. Six Search Engine Submission Tips to Get Search Engine Traffic. Online business is a platform of tough competition. Advertise yourself.
VIDYARD | TUESDAY, APRIL 1, 2014
[Google] Brands Break out the Prank Videos for April Fools Day
Gotta Catch ‘em all With Google. Known for their video spoofs each year, Google didn’t disappoint with their Google Maps call for employees. 'On April first you can be sure that marketers want to be in on the prankvertising action, and this year is no exception. Frito-Lay Releases a Fragrance.
EB2BLEADS | SATURDAY, JULY 9, 2011
[Google] Top SEOs And Data Correlations
How SEO Is Affected By The Components In Google ’s Ranking Algorithm. However google was affected more by keywords within subdomains. There's stuff that top seos should know and data that supports those beliefs. Top search positions are meaningless unless you can convert that traffic into something meaningful to your business.
MODERN B2B MARKETING | FRIDAY, JANUARY 7, 2011
[Google] Setting Your Social Media Strategy – Part 2
Look at Compete.com and Google Trends to learn where audiences are migrating.insert image: Compete-Facebook-vs-Google. by Andrew Spoeth This is a follow-up from a previous post, Setting Your Social Media Strategy – Part 1. The second step in developing a social media strategy is to conduct an internal social media audit.
ENGAGE | FRIDAY, JUNE 15, 2012
[Google] Checklist: 5 Questions to Ask Before Pressing Publish
Do yourself a 5-second favor before you hit publish and Google your topic (if you don’t know what to “search” for, go back to point No. Everyone thinks his or her blog post is the most entertaining, informative, must-know compilation of research and Internet fodder on the planet. But in reality? Consider this your blogging checklist, part 1.
HUBSPOT | THURSDAY, JULY 7, 2011
[Google] 40 Brilliant Work Hacks to Improve Your Marketing Productivity
Use a Google Doc to keep a list of all your personal/work passwords handy so you can access them quickly and easily. Free eBook: 7 Google Tools to Improve Your Marketing Effectiveness. Google is not only a search engine. A marketer's day is littered with distractions. So.why not hack it ?! General Working Hacks. check box).
MARKETING ACTION | FRIDAY, JANUARY 24, 2014
[Google] Gmail Tabs: How Email Marketers Must Adapt
'When Google changed the layout of its Gmail inbox in May 2013, email marketers wisely took careful notice. The other tabs are for new messages from addresses that people have not interacted with (or that mail recipients designate), that Google makes assumptions about. The new Gmail inbox structure: five categories. Click “Yes.”
FIFTH GEAR ANALYTICS | MONDAY, AUGUST 9, 2010
[Google] The Secret Sauce for Successful Marketing Campaigns
Post on Google Buzz. Wendy Boyce. As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. These same businesses are now starting to realize they should consider using it! You’ve gathered up your responses. Are you paying attention?
BIZNOLOGY | MONDAY, MAY 16, 2011
[Google] Watson? Quora? What's the perfect answering machine?
The reality is that the whole evolution of Q&A services is not much different from what Google and other search engines have been experiencing throughout the years. Image by andertoons via Flickr. by Aaron Kim. It's a battle to separate the wheat from the chaff, where the chaff keeps finding creative ways to look like the wheat.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011
[Google] The 10 Best B2B Videos
Google Bookmarks. by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. And we are thrilled to have earned that honor. Perfect. Gratitude. Share email. Facebook. Reddit.
HUBSPOT | TUESDAY, JULY 8, 2014
[Google] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
7) Google Fonts. Well, did you know that Google offers hundreds of fonts that you can download for free? 'Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. 1) Canva. Your images come to life. 2) PlaceIt. 5) NounProject.
FEARLESS COMPETITOR | SUNDAY, JULY 22, 2012
[Google] Sales Lead Generation: The Hub and Spoke Marketing Approach
By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Hub and Spoke Marketing Plan from Find New Customers, Inc. This is why people like Joe Chernov, head of content for Eloqua is so high on Slideshare.). By focusing on a single buyer problem at a time, you have the focus you need to get results.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 14, 2012
[Google] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
Jeff will be joined by social media experts from Linkedin and Google. The B2B demand generation expert, Jeff Ogden of Find New Customers , a national speaker for the Business Marketing Association , has been invited to deliver the keynote speech on Social Media for Busines s at BMA-NJ’s Social Media Symposium. Jeff Ogden. Weehawkin, NJ.
FEARLESS COMPETITOR | MONDAY, MAY 2, 2011
[Google] The “Whom to Consider?” Buying Phase
He might do a Google search. Lead Generation Companies | The “Whom to Consider buying phase. In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers , the prospective buyer has made a clear decision to pursue a solution to his or her business problem. What do you think?
FEARLESS COMPETITOR | WEDNESDAY, APRIL 13, 2011
[Google] Trigger Events – Keys to Sales Success
Google Alerts, InsideView and iSell by our former client, OneSource, are three products that alert you to trigger events. B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. Perfect time to call him. with all your options on trigger events.
HUBSPOT | MONDAY, MAY 24, 2010
[Google] SEO Is Evolving: What Should Your Business Do Now?
Google even recently announced it is working on archiving every tweet ever disseminated and allowing users to search for tweets grouped by topic from specific time periods. Google, Yahoo, and Bing have established themselves as trustworthy sources producing useful and reliable results for any particular query. Why or Why not?
GREAT B2B MARKETING | FRIDAY, MARCH 23, 2012
[Google] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
When a potential prospect types a search term related to your business into Google or another search engine, you want to make sure you are near the top on the search results. Timing is an extremely important element in B2B marketing and sales. Most prospects are somewhere in between these extremes. They are anyway, so why fight this?
MARKETING INTERACTIONS | TUESDAY, JUNE 22, 2010
[Google] How Catchy is Your Content?
If they Google your company, what will they see? Information overwhelm. We all suffer from it. Our job as B2B marketers is to create contagious content that catches—and keeps—the attention of our prospects across the entirety of a long-term complex purchase. Seem daunting? Doesn't have to be. Not when you use Catch Factors.