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  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] The Dos and Don'ts of Content Marketing
    This can be done with Google Analytics, call tracking , or other tools. Do.create a call-to-action associated with every piece of content. Invite them to call you, download something, sign up for something, or even buy something. Do.measure the effectiveness of content marketing. Do.create goals and benchmarks for your content marketing.
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Google] 10 Crazy Stats About Content Marketing
    Each and every new Google algorithm update places an even greater value on useful, fresh, and unique content. Google is demanding that businesses blog, produce videos, and that those videos and those blogs are regularly shared via social media. We''re fans of content marketing. In fact, we''re big fans of content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Google] Are the bad guys winning?
    Does Google actually play an indirect role in spam attacks on small businesses? Does Google actually play an indirect role in spam attacks on small businesses? A few months ago, my blog was a target for a denial of service attack. That’s right. New attacks were occurring hundreds of times a day! It couldn’t be easier to do.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Google] Marketing In Real-Time – The New Trading Room Floor
    There were just some early social media dashboards, CRM and Google alerts.  By Brian Kardon - CMO, Lattice Engines. Together, over some delicious chicken vindaloo and naan at David’s favorite Indian restaurant, we riffed on the future of marketing. Marketers’ offices resembled trading room floors. Any edge. Including me! have to do that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Google] The uncomfortable state of content marketing metrics
    Perhaps they found the article organically and I had a record of page views in Google Analytics. Perhaps they found the article organically and I had a record of page views in Google Analytics. This is not good. And the worst may be yet to come. Fixing the content marketing problem. bought into the hype and purchased an early version.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Google] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    Please tell me  what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Where did I fall short? Taking The Brand Out Of The Story.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 2, 2014
    [Google] Things We Can Learn From The McDonald's vs. Taco Bell Breakfast Marketing Wars
    The headline on their site (and really the only text on their homepage) is ''Google Analytics tells you what''s happening. Everyone knows what Google Analytics does, thus juxtaposing their positioning against GA makes positioning simple. And they''re not just passively promoting their food. Now McDonald''s is fighting back. Simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2011
    [Google] The end of marketing as we know it
    Remember how the A-List bloggers gushed about Google Wave? The main advantage of Google Plus is that it has slapped Facebook in the face and said “Compete!&# We’re sure to get better products out of it.  One of my strategic partners bought me one of these Cisco umi devices. “That’s the problem,&# he said.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 2, 2015
    [Google] Is Social Sales About Contacts, Context, Content or Conversions?
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. The simple answer is, it’s all 4. You need contacts to engage and convert and content to assist you in this process. What is often ignored is context which plays a huge role in defining relevance. Author information. Craig Jamieson. Craig M. Craig Jamieson. Social Sales
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Google] Top Marketing Predictions For 2014
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. Big Data marketing (personalization).
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Google] 5 Things To Look At When Optimizing Your Post For SEO (GIFS)
    When writing a description you should try to include keywords when possible, although they will not affect your ranking, Google does highlight keywords that users are looking for in bold, which helps your result stand out and could increase the likelihood of a click through. Title Tag. Meta Description.  . Heading Tags. Alt Text.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 5, 2013
    [Google] Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
    Facebook (75%) and Twitter (74%) are almost as commonly used, with YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), Pinterest (19%) and LinkedIn’s SlideShare (13%) also represented. ” Read the original post at Social Media Marketing Reaches Maturity. However, social is still hard to measure.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 29, 2011
    [Google] 5 Big Marketing Fails of 2011
    The Times cried foul, Google agreed and J.C. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly. Kenneth Cole Sticks Fashionable Foot in Mouth. Netflix and the Bad Fix.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 21, 2013
    [Google] Does Rapid Technology Adoption Breed Long Term Success? [CHART]
    Many other major vendors such as Google and Microsoft themselves have recently made the same conscious decision to drop IE8 support so that they can leverage advances in browser technology to bring you a better product.  In fact, browsers are another good example where frequent, stable releases with high adoption rates have bred success. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Google] Stop Nurturing Me
    ” To nurture, according to Google, is to “care for and encourage the growth or development of.” To nurture, according to Google, is to “care for and encourage the growth or development of.”. By Eric Wittlake, {grow} Contributing Columnist. I’m sick of being “nurtured.” Not me. Not my career. Not me.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Google] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. This is a sponsored post written by me on behalf of Tomoson. All All opinions are 100% mine. Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. Author information. Neal Schaffer.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] PPC for Startup Marketers: An Introductory Guide
    To determine which long-tail terms are best for your PPC campaigns, you can use tools like Google''s Keyword Planner or, if you''re a HubSpot customer, you can conduct research with the Keywords tool. 3) Know your competitors like your best friend. For startups looking to get going with PPC, it can be overwhelming. What makes us special?
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Google] Blogging Metrics: How to Find and Apply Actionable Intelligence
    In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” However, this information is the first blogging metrics listed on the Dashboard of Google Analytics: Image credit: Sixth City. Do blogging metrics really matter? Yes, they absolutely do.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 2, 2014
    [Google] Why Emotion Matters in B2B Marketing
    " To stand out, B2B marketers must create anticipation of both professional and personal rewards, according to a study by Google and CEB's Marketing Leadership Council, working with marketing research firm Motista. But when courting B2B audiences, marketers too often forget to factor in the human side of decision-making.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 2, 2015
    [Google] New Use of Social Media in Workplace Lawsuit Notices
    Facebook | Google+ | LinkedIn |. The use of social media in employment law continues to evolve, slowly but surely.  One recent and important development is the use of social media to provide notice to potential plaintiffs regarding wage and hour class action lawsuits. Author information. James Wu. James Y. James Wu.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Google] 28 Super Easy Tips on How to Promote Your Content
    Remarketing ads (Facebook or Google — ads that “follow” users with cookies). Google AdWords. I’ve seen firsthand how little you have to spend on Facebook and Instagram to get results. By Brooke B. Sellas, {grow} Contributing Columnist. So let’s break it down, people. Promote Your Content On Social Media.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Google] Five Customer Empowerment Tips: the Days of Intuition are Over
    In his blog post , Gerry quoted a book by Tomer Sharon,  Search UX Researcher at Google and author of ‘It’s Our Research’. We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. So, what is it about? Insights matter most.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Google] The Expanding Role Of B2B Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strategy
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Google] 15 Inspirational Resources to Lift You Out of Your Content Rut
    15) Google Trends. Google Trends is a newsfeed of the hottest searches in Google at that moment. As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it''s difficult to do the former right without the latter. 15 Places That Can Inspire Great Content Creation. 1) Quora.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Google] B2B Experts: The Difference Between Social Media and Content Marketing
    The graph below shows worldwide Google searches for the terms social media and content marketing. Even so, in terms of Google Trends, I think the difference between the phrases “content marketing” and “social media” is that content marketing is entirely a business term. Below are their answers to this question.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 31, 2015
    [Google] 8 Ways Hospitality Brands Can Use Vine for Marketing
    Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 8 Ways Hospitality Brands Can Use Vine for Marketing by Debbie Miller - Maximize Social Business. Even though Meerkat is currently the talk of the town, many marketers are still undervaluing the possibilities with Twitter’s other product, Vine. Social Media for Hospitalit
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Google] The Top 10 WordPress Contact Forms
    Twitter | Facebook | Google+ | LinkedIn |. The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! Author information.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Google] The Goal of Marketing – Trust
    Your company needs to be everywhere online – not just a website, but an active, frequently updated blog (the heartbeat of the business), Facebook, Linkedin, Digg, delicious, Twitter, and even Google Plus. We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans.
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Google] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    Facebook and Google both care about fresh, unique, legitimate content. So you do a search, it’s now called the Universal Search of Google, and it will show you images, blogs, news and commercial search results. So, when you are pushing out content on Facebook a lot of it will get indexed by Google. We’ve
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Google] The Real Truth About Mexico
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Violence touches the lives of many everywhere. When current events strike close to home, you may feel, as I do, the need to speak up. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Google] Overlooking These 4 Things with Your Social Media and PR?
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Overlooking These 4 Things with Your Social Media and PR? As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. by Maggie Patterson - Maximize Social Business.
  • SALESPREDICT  |  WEDNESDAY, APRIL 6, 2016
    [Google] What is Predictive Marketing?
    zero search interest on Google. The "outside" data can be as simple as a change in industry regulation, a target company receiving funding, or a change in Google search patterns. Prior to 2011, the term "predictive marketing" had almost. Is predictive marketing new? The complex work was performed manually by talented data analysts.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 9, 2015
    [Google] Applying Content to the Social Sales Process
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Although what we will be exploring in this article may be similar to content marketing, using content to attract a target audience, I want to talk to you today about using content to specifically, and proactively, assist and direct identified prospects through the selling process. Craig M.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 29, 2013
    [Google] The future of podcasting — Will video kill the radio star?
    We also debut our line of clothing and exciting wearable technology: Google Pants. We also debut our line of clothing and exciting wearable technology: Google Pants. Podcasting, which began as “audioblogging” in the 1980s, has enjoyed a renaissance as smart phones have become nearly ubiquitous. … and much more. Ready?
  • FATHOM  |  THURSDAY, MARCH 5, 2015
    [Google] Consumer Brand SEO Pulse: 3.5.15
    Last week, Google officially announced an algorithm change that would make mobile-friendliness a ranking factor starting April 21st. Google has begun to use information from indexed apps as a ranking factor for ‘signed-in users who have installed the app.’. How Google Pulls Structured Snippets from Websites’ Tables.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 8, 2015
    [Google] How do I create a feast in an era of content snacking?
    Marketers also need to see the bigger picture and understand the battle between the GAFA, especially the first 3 (Google, Apple and Facebook), to have a better vision of where they are going. 3. Proven ways to stand out from the crowd in a content snacking era? from Gregory Pouy I Digital Transformation. connect to an answer.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Google] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Google] 10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)
    For adult amateur leagues, try typing something like "adult basketball leagues [your city here]" into Google. Read this blog post for more Google search tips.). If you're not sure what your coworkers are into, try creating a survey using SurveyMonkey or Google Forms and emailing it to them to gauge interest. One great solution?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 21, 2014
    [Google] Event Marketing – The One Secret To Killer Events
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. But in every case where I have attended an event and thought “Wow. Conference mobile app.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Google] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan by Neal Schaffer - Maximize Social Business. This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine. Content Marketing
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 7, 2015
    [Google] Recommended Pinterest Tools for Business: Tailwind
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Are you looking for Pinterest tools to help you maximize your Pinterest marketing? Author information. Neal Schaffer. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Neal Schaffer.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Google] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Twitter, Instagram, Tumblr and Google+ support the @mention format. Google+ also supports the +mention. Facebook, Google+, Twitter, Instagram and Tumblr support the #hashtag format. 6. Google+: unlimited, although one recent test showed a 100,000 character limit. Click here to join the Google Hangout: [link].
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Google] Four Badass Facebook Advertising Tactics
    by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since The question that many B2B marketers are struggling is; How do I as a marketer best utilize Facebook ads for success?
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Google] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 11, 2016
    [Google] Client Newsletters: Do They Belong in Your B2B Marketing Mix?
    Use a content discovery tool like BuzzSumo or search for specific terms on LinkedIn, Google, and your favorite industry blogs to curate a great list of content for your audience to enjoy. For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. Final Thoughts.
  • SAZBEAN  |  TUESDAY, MARCH 6, 2012
    [Google] Enterprises Opening Up to Social Networking
    ” With employees accessing sites like Facebook, Twitter, Google+ and Pinterest from work, the road or a home office, Walls said enterprises need to pay attention to their employees’ and their own social identities. Gartner noted that 50% of large organizations blocked social sites in 2010. News & Notes
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 11, 2013
    [Google] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    Public social media networks like Twitter, LinkedIn, Pinterest and Google+ get crawled by search engines, which can further help with rankings that lead visitors to your website. 5. So your company has decided to step up its social media marketing. Awesome! Now what? This is why social media is increasingly catering to the visual. Help them.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 14, 2013
    [Google] Important Grammar in Business Presentations
    He writes on a wide range of topics, including handling negative Google reviews Just How Important Is Proper Grammar When it Comes to Business Presentations? Ken; We have a guest blog this week, a topic that is absolutely key in emails, presentations and meetings. Hope you enjoy! They’re judging you. Always Revise. Sleep on It. Take it Slow.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Google] 4 Strategies To Make Nonprofit Social Media Worthwhile
    Twitter | Google+ | LinkedIn |. Are you one of those nonprofits claiming your constituency doesn’t really do social media, so you don’t really need it? challenge you to a duel! Why so dramatic? Because, because, because, because, BECAUSE! Because of the wonderful things it does! BECAUSE there’s […]. Author information. Claire Axelrad.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Google] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Similar to Google’s AdMob, Facebook will now allow advertisers to display their Facebook ads on a network of mobile apps and games. Over the past few years, advertising on social media has grown in sophistication. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks.
  • INBLURBS  |  FRIDAY, OCTOBER 4, 2013
    [Google] Create Effective Action Button Following These Guidelines
    You can connect with Rose on LinkedIn , Pinterest and Google+. When it comes to WordPress optimization, people often tend to neglect the benefits of the so called ‘call to cation buttons’ These are buttons, that solicit actions from your website visitors. Steps, which will make these buttons much more attractive and efficient.
  • MARKETRI  |  MONDAY, OCTOBER 21, 2013
    [Google] Why Social Media Trumps In-Person Networking
    For example, Hootsuite is a third-party application for Twitter, Facebook, Google+, and LinkedIn where users can schedule postings in advance and manage all social media from one centralized dashboard. How can I manage my social media accounts efficiently when I’m so busy?” This way, you’re more likely to stick with it.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 2, 2013
    [Google] 10 Questions to Help Audit Your Social Media Strategy in 2013
    Perhaps you should consider enlarging your presence to newer social media sites such as Pinterest , Instagram, and/or Google Plus. 2) Are you seeing positive ROI from the time spent on the platforms in which you are invested? Welcome to 2013! If not, you need to consider either optimizing your current presence (i.e. Social Media Strategy
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Google] What Is SEO? [FAQs]
    It refers to techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. But now SEO takes into account tweets, retweets, Google+ authorship, and other social signals. Right?
  • WRITTENT  |  FRIDAY, MARCH 15, 2013
    [Google] The Hottest Marketing News of the Week
    Google Reader Shutdown a Sobering Reminder That ‘Our’ Technology Isn’t Ours Maybe you are one of the furious media people [.]. Even if you didn’t experience serious rise and falls this week, the global marketing world is all about change and move. Let’s get an eye on what was going on. Marketing News
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 27, 2013
    [Google] Robert Scoble Opens Up About Big Data, Systems of the Future, and Facebook Graph Search
    Scoble recently stopped by the Marketo offices and was gracious enough to chat with us about what the future holds for marketers, Facebook vs Google+, Open Graph, and how Rackspace has open sourced the cloud. Google Now is a good example of where we are headed because it’s trying to get ahead of you to predict based on past behavior.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Google] A fascinating “hardcore” B2B social media success
    Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
  • FATHOM  |  THURSDAY, JUNE 18, 2015
    [Google] Consumer Brand SEO Pulse: 6.18.15
    Google will be making changes to its Doorway Pages algorithm that may affect your site. link]. “’Buy button’ to be Added to Google Search Results”. Google has confirmed that it will introduce a “buy button” which will allow search users the option to purchase directly in the SERPs. link]. link]. Be careful! link].
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 14, 2015
    [Google] 4 Tips To Rock Your Content Marketing With A Small Team
    We know you love your Google spreadsheets and 900 logins for all of your analytics platforms (right??) Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. But this doesn’t have to be the case. Get yourself some good content marketing software. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Google] How Do You Start Over After Building a Successful Blog?
    Pick a relevant keyword phrase to pepper throughout the post to give Google something to rank, but that’s enough. Pick a relevant keyword phrase to pepper throughout the post to give Google something to rank, but that''s enough. By Jason Falls, {grow} Community Member. You wouldn’t believe it, would you? Here we go again.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Google] How To Adapt Your Social Strategy Channel-By-Channel
    Google+. Commentators from Mark McGuiness to Forbes have been advising you to get into Google+ before it goes mainstream. That’s because, as things stand now, Google+ stands as the midpoint between Facebook, Twitter, and LinkedIn: you don’t go there for work or relaxation, but you go there to follow your passions. Facebook.
  • HUBSPOT  |  SUNDAY, JUNE 2, 2013
    [Google] BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
    Free Guide: An Introduction to Google+ for Business. Over the past few months, Google+ has made quite a number of changes to its layout and product features that give marketers better opportunities to engage with its 500 million users. The new search results page is shown to be much cleaner and resembles Google quite a bit.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Google] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Rants and raves include Marcus Sheridan’s and Ryan Hanley’s new podcast, The Hot Seat; Kevin Spacey’s thoughts on technology firms acquiring media companies; and a video that does a spectacular job of revealing the immense power wielded by the “Gang of Four” (Facebook, Amazon, Google, and Apple). This week’s show. Sponsor (39:47).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2016
    [Google] Creating a Competitive Advantage with Data-Driven Marketing
    billion searches are performed on Google each day. It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. An estimated 10 billion mobile devices will be in use by 2020. An astonishing 294 million e-mails are exchanged daily. Efficiency. Real-Time Optimization.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
    If you’re just starting out, try Google’s Keyword Planner. For example, if your firm provides wealth management software, you will find related terms that have reasonable search volume (the number of Google searches for the term): Investment management software. On Google+ or LinkedIn? Getting Started. Case stories.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Google] 7 Top Trends to Impact AEC Marketing in 2016
    Today, data and analytics can drown the average marketer – think Google analytics , online conversions and more. This year we saw the change in Google’s algorithm. According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. What’s the antidote?
  • WRITTENT  |  WEDNESDAY, APRIL 24, 2013
    [Google] 10 Ways Slideshare Can Benefit Your Social Media Strategy
    When presentations are uploaded to Slideshare, your on-slide text is quickly transcribed and indexed by Google. Joe Chernov of Eloqua reports their company receives more traffic from Slideshare than YouTube and Google+ combined. You Can Integrate With Google+ Hangouts. 60 million visitors a month head to Slideshare.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 29, 2011
    [Google] Social Consumers and the Science of Sharing [INFOGRAPHIC]
    Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google. We love great infographics, so when we found this one at Mashable, we thought the readers of the blog for Find New Customers would enjoy it. It also dovetails with data like the small number of Creators. What kind of consumer are you?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 10, 2012
    [Google] Webinar: Making SEO Fun In a “Boring” B2B World
    Connect with Casie ahead of time on Twitter or Google+. KoMarketing’s Director of Online Marketing Casie Gillette will be holding a free webinar with BrightTALK next Tuesday, October 16th at 3pm. The webinar will cover B2B SEO tips, including ways businesses can think outside the box and make their SEO efforts fun. Session summary.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google] How to engage bloggers down the long tail
    It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Google] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 24, 2012
    [Google] 4 Reasons to Get Recommendations on LinkedIn First
    As always before starting to write on this topic, I Googled other current opinions. Ask your customers for testimonials and recommendations on LinkedIn first. Then you can repurpose them for your print pieces such as one sheets and for your website. In my opinion there is little reason to ask for testimonials outside of LinkedIn.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 1, 2015
    [Google] Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media
    Twitter | Google+ | LinkedIn |. Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media” Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. Humor shows off your authenticity. It connects to positive emotions.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 18, 2015
    [Google] [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers
    It was a simpler time when people didn’t have “nomophobia” ( google it ), and the number of channels marketers had to interact with consumers on was limited. Author: Kristen Kaighn Back in the day, omni-channel marketing was really easy. However, consumers might not fall squarely into those mapped stages and activities.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Google] How to Get a Bigger Bang from Your Press Releases
    Google would note that traffic and take it into consideration in SEO rankings. This was abused and manipulated (surprise, surprise) and Google now may consider any follow-enabled link in a press release an unnatural link and an indication of spam. Press releases drew eyes. They were go-tos for information. But there’s still hope!
  • MARKETING ACTION  |  WEDNESDAY, JULY 31, 2013
    [Google] 5 Reasons Why Exact Match Anchor Text is Bad
    Just a few years ago one of the easiest ways to get a keyword to rank higher in Google was to use that keyword as anchor text. With the recent Penguin update Google identified this tactic as invalid. Getting natural links is a great way to raise your site rankings. Using anchor text properly is a key tactic. 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 19, 2007
    [Google] Blogger: Redirecting
    Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?
  • WINDMILL NETWORKING  |  MONDAY, MARCH 26, 2012
    [Google] 4 Ways Social Can Enhance Your Marketing Campaigns
    Google is increasingly going social. But changes can’t just be blamed on the newcomers; Google+ members have the perk of being listed at the top of search results, a distinct advantage for marketers that have made Google+ a priority. Social is changing marketing. For marketers, this  presents unprecedented opportunity.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Google] K’s Top Five for the Week – March 20
    Post on Google Buzz. Add this to Google Reader. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. It isn’t quick.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Google] The “Whom to Consider?” Buying Phase
    He might do a Google search. Lead Generation Companies | The “Whom to Consider&# buying phase. In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers , the prospective buyer has made a clear decision to pursue a solution to his or her business problem. What do you think?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Google] 7 Must-Read Tips To Simplify Content Marketing Planning
    However, their digitally and socially savvy competitors focused their content and owned channels to jump on the opportunity on Google hangouts and YouTube interviews  –  where THEIR readers were vs. where the owned channels were. 5. Or, contact me directly at MarketingThink.com , on Twitter , LinkedIn or Google+. Content Marketing
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [Google] Why Your B2B Social Media is Failing (And What to Do About It)
    Don’t be guilty of falling for the shiniest new toy – like Google+ – if your customers aren’t there. Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it.
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Google] Brand Logos: The Good, the Bad, and the Ugly
    Google's Successful Rebellion Against Logo Design Best Practices. Surprisingly, the Google logo actually goes against a few standard branding rules. That being said, the rest of Google's applications have fantastic branding, and they really demonstrate what each different Google product means. Starbucks' Confusing Logo.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 25, 2014
    [Google] Keys To Leadership Success? Candor And Trust
    And please follow my journey on  1155cc ;">Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 5, 2015
    [Google] The Nasty Habit of Smoking by Jeff Ogden of Find New Customers
    hate smoking with a passion, so I did a Google search on the cost of smoking in my new home of Florida, which led to this great article by the American Lung Association on the real cost of smoking in this state, which costs the state of Florida almost $20 million dollars or $16.43 per pack, and not the $5.63 you pay at 7-11. 7,280,523,491.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 2, 2015
    [Google] In Search of Social Salespeople
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. It’s been a lot of years since I last hired and ran a sales team which was in … 2005. Yikes! That long ago!? Still, over 80% of my career was spent doing just that. Author information. Craig Jamieson. Craig M. Jamieson contributes a monthly column on Social Selling. Craig Jamieson.
  • JUNTA 42  |  MONDAY, NOVEMBER 14, 2011
    [Google] 8 Content Marketing Initiatives To Seriously Consider for 2012
    Google’s Panda update earlier this year means that social media sharing is more important to getting found in search engines than ever before. Take Heed…Google. This is scary, because it is possibly that Google could monopolize the entire content finding chain. thought I’d share it with you. Who knew? become?
  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [Google] Twitter: the little bird that grew up strong
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&#   I thought to myself: Why should they care about this and why should I join the site?  Thus I didn’t join. Digg this!
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Google] “Stop Asking Employees To Tweet” Says GaryVee
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Last week I presented at BtoB Magazine’s  Digital Live  conference in New York on the future of content marketing. It was the first time I saw him speak and he did not disappoint. Social Media
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Google] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Penguin algorithm updates have brought the importance of maintaining a natural backlink profile to the forefront for SEOs, along with Google’s crusade to end spam tactics. Google Penguin Recovery Kit via Vertical Measures.
  • FATHOM  |  THURSDAY, APRIL 24, 2014
    [Google] The State of the EDUnion: A Free Higher-Education Marketing Webinar
    We’ll present the key highlights from our 2014 EDU Standard in our free Fathom State of the EDUnion webinar on Wednesday, April 30 th at 1:00 pm EST. Register now to reserve your front row seat to student recruitment marketing topics, including: Google Q4 trends. Google Hummingbird and Enhanced Campaign updates. 2013 was a big year.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Google] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn. 
  • BIZIBLE  |  THURSDAY, OCTOBER 8, 2015
    [Google] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    Within Google’s Display Network, there are still many websites that are not optimal for your ads to be on besides what Google has deemed explicit. As Google continues to introduce new snippets, it’s important to stay on top of them. Here are some of our fails, as well as what we’re doing to make our paid media more effective.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Google] Why Is No One Paying Attention to My Content on Social Media?
    If you’re looking to advertise outside of a social platform, you can also try Google Plus Post ads. Instead of staying within the Plus network, the Plus ads allow you to advertise your post within their entire Google ad network. There is no way anyone can actually see all of this in their lifetime, let alone each day.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Google] Stories (Not Ads) Help Brands Connect With Millennials
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? They’re listening and receptive.
  • SYNECORE  |  MONDAY, JULY 1, 2013
    [Google] Save the Humans! Wearable Tech Gives a New Definition to Integration
    After my, shall we say, “incident” last week, I started Google-ing (on my laptop, of course) this idea that kept nagging me: how intimate humans’ relationships are with their technology. Well, I had a similar heartbreaking experience last week, except not quite – I’m twenty. So THERE. FEEL SO ALONE. iPhone Drone. thought. In a Fast Co.
  • BLOG MY CALLS  |  FRIDAY, MAY 3, 2013
    [Google] Another Opinion: How Long Should You Give an SEO to Show Results?
    Once these are established, Google can then rank your site in one of ten coveted Page 1 results. If you were Google, would you give a first page ranking to a site nobody clicked on? Ultimately, we do not control Google''s algorithm, we can only wield a wee bit of influence over it. How long does it take to get clients results?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 13, 2013
    [Google] One Bad Apple. A {growtoon}
    Related Stories Battle lines. A {growtoon} The Google Glass Rival? A {growtoon}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars   Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. mars dorian.com/.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] Does Social Media Influence Search Rankings?
    But Neil Patel’s contention is that both Google and Bing use data from social sites in order to determine how high to rank your website. Did your formal education prepare you for what you actually do in the day-to-day? There’s lots more to his story, of course, and his accomplishments have been phenomenal. Social media and search rankings.
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