Page 45 of 116 Previous | Next 
  • MODERN B2B MARKETING  |  MONDAY, JUNE 8, 2015
    [Google] Texts From Marketo: Starting Our Story From Page 1
    and then Googling the answer. Author: Shanna Cook I’m not reinventing social, I’m just going back to page 1. At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. So here’s how we’re changing that. Texts From Marketo. Take a look below. Oui, oui!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 8, 2011
    [Google] B2B Blogging Trends for 2011
    Post on Google Buzz. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 10, 2012
    [Google] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
    Look inside your Google Analytics for keywords from search engine queries that brought them to your website. Use Google Suggest to get an idea for what people are searching for. Do keyword searches on Twitter or Google Plus and see what comes up for ideas as to what your audience might be interested in. 2. How so? Thanks!
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 2, 2016
    [Google] Comedic Writer Sarah Cooper on Creative Freedom [Unthinkable Podcast]
    The post Comedic Writer Sarah Cooper on Leaving Google, Creative Freedom & the Down Side of Audience appeared first on Unthinkable. If you love to tinker on your creative craft, you often feel you’re surrounded by people who “don’t get it.” Read More. Content Marketing
  • JUNTA 42  |  SATURDAY, JANUARY 31, 2015
    [Google] This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On
    In this episode, Robert and I discuss YouTube’s Super Bowl halftime play, why it represents a defensive maneuver by Google, and what the implications are for brands. Robert and I think it’s a great way for the Google-owned video channel to hold onto its best content creators, as competitors get more aggressive in courting them.
  • SYNECORE  |  FRIDAY, FEBRUARY 27, 2015
    [Google] The Promise and Peril of Digital Technology
    Or you can fast track the whole process and purchase some gems which, for the user’s convenience, can be easily accomplished by linking the gaming app directly to a credit card or iTunes/Google Wallet account. Which do you think I chose? Before answering, let me provide a little background. Digital as the Great Enabler of Human Achievement.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Google] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Google+ - Google plus is great for posting images, video and educational content. The +1 buttons showing up next to results can improve your click through rates on Google searches. 5. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 25, 2016
    [Google] Influencers: Paid or Earned Media?
    Twitter | Facebook | Google+ | LinkedIn |. Influencer marketing has never been more popular with businesses and organizations. Consumers no longer trust the brand or media and corporations. Marketers and public relations people have understood the importance of going through the influencers to reach their customers again. The […].
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Google] Social Media Across the Organization
    You might use Google Alerts, if that works for you, but many organizations need more sophisticated listening tools and services to meet their needs. I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. Internet Marketing
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Google] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan by Neal Schaffer - Maximize Social Business. This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine. Content Marketing
  • WEBBIQUITY  |  THURSDAY, DECEMBER 12, 2013
    [Google] 7 Helpful Copywriting Guides and Tips For Content Marketers
    How the Google Zoo Has Forever Changed SEO Copywriting by Just Ask Kim. While content certainly doesn’t always end up as written words on a screen or page, it almost always starts with writing. Not just articles and blog posts, but video storyboards, podcast scripts, and infographic creative briefs rely on effective writing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Google] If you stopped publishing your social content, would anybody notice?
    We post weekly to other sites like Pinterest and Google Plus … and then of course there’s my personal profile, which is active on each of those sites as well. We post weekly to other sites like Pinterest and Google Plus … and then of course there's my personal profile, which is active on each of those sites as well.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 2, 2013
    [Google] If the Beatles ran Facebook
    Related Stories The Google Glass Rival? A {growtoon}. More changes from Facebook … You know … sometimes I just wish they would Let It Be. How about you? Sing along with me, won’t you? “Let FB” (Sung to the tune of “Let It Be”). When I find myself immersed in Facebook, Zuckerberg will come to me.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2011
    [Google] How to Destroy Your SEO in a Post-Panda World
    That is, until Google unleashed, of all things, a panda , and collapsed their empires the way Odoacer deposed Romulus Augustus and squashed the Roman Empire for good in 476 A.D. Let's take a quick look at how Google's Panda algorithm update changed SEO and what you can do as a marketer to stay on Google's good side. Step 1.
  • MARKETRI  |  WEDNESDAY, NOVEMBER 28, 2012
    [Google] Attorneys: How Content Marketing Can Take Your Career to the Next Level
    Most likely, you're already reading materials to stay up-to-date on your practice or industry focus; if not, there are great online tools such as Google Reader or Google Alerts to help filter information that is relevant to you. The following post originally appeared in The Legal Intelligencer Blog. Photographs. Videos. Podcasts.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Google] Social Media + March = Madness in the Workplace
    James Wu | Facebook | Google+ | LinkedIn | Social Media + March = Madness in the Workplace by James Wu - Maximize Social Business. It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015. 
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Google] No Time for Blogging? Think Again!
    It’s not always easy to continue to add new content your website, but we all know that Google loves fresh content. Outside of being a great answer Google’s call for fresh content, your blog can help with SEO efforts. Even as a content writer, I’ve always been a little on the fence about blogging. Guess what? You do! Why Blog Now?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Google] B2B Social Media: An Underutilized Method for Improving SEO Performance
    Since that time, every company, teacher, mom, and so on has wanted to develop new content as soon as possible because that’s what Google wanted. As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. Link Building. Final Thoughts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Google] How Print Publications Impact B2B Content Marketing Development
    Regardless, the proactive SEO professional realizes that as Google in particular continues to weigh impact to the most trusted sources and user preferences, any direction we can realize towards those ends is important. Chart: What Content Sources Do Customers Trust? Q. What do you think is generally higher quality? Final Thoughts.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google] How to engage bloggers down the long tail
    It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • HINGE MARKETING  |  FRIDAY, MAY 16, 2014
    [Google] Hinge’s Fab Five: Mid-May 2014
    Google+ 101: What it is and Why it’s Valuable for Professional Services Firms. With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet. If you’re not sure if Google+ is the right social network for you, this is a great post to reference. Enjoy!
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [Google] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. We think we are rational, logical, and smart human beings. 85% of the time our brains are on autopilot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Google] Five companies with a human social media presence
    An example is hosting a Google HOA with GE Healthcare to talk about cancer prevention. An example is hosting a Google HOA with GE Healthcare to talk about cancer prevention. By Mandy Edwards, {grow} Community Member. Right now “being human” is an important theme for businesses. American Cancer Society. He (she?) Buffer.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 31, 2014
    [Google] When Doing Content Marketing, Create a Header for your Content
    To continue this discussion, please hop over to my Google Plus page. I’m looking to use Google Plus more and more. Failure to plan is the biggest problem in B2B marketing today! Skip this and your campaigns fall on their face. Ready, fire, aim does not work in marketing. The date the content was refreshed. And so forth.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Google] Gmail Provides Email Deliverability Data to Senders
    As with most new things Google creates, it has generated a lot of buzz. The Official Gmail Blog recently announced the release of a Postmaster Tools site. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc. all had postmaster or delivery support channels available for years. Let’s dig in! Email Marketing
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Google] What Is SEO? [FAQs]
    It refers to techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. But now SEO takes into account tweets, retweets, Google+ authorship, and other social signals. Right?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Google] 8 Necessities of a High-Converting Blog Design You Should Be Looking For
    Studies show that on average, the #1 search result on Google has 9 images and if those images are high-quality, they are likely to get 121% more shares. Use Google Analytics to find your average user’s on-screen time. So, apparently, there’s a show on Disney Channel called Dog With a Blog. Yes, you read right. So, test it out!
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 22, 2012
    [Google] The Evolution of Content Marketing – An SEO View: UK Edition
    But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. It certainly isn’t the answer to Google’s Penguin update despite being often heralded as such.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 4, 2015
    [Google] The Real Key to Social Sales is Common Sense
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. In our article last month we discussed the importance of doing your homework, your social discovery, for targeted accounts. Now, how are we going to leverage that? Social sales has an Achilles heel and it is called common sense. Author information. Craig Jamieson. Craig M. Craig Jamieson.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 27, 2016
    [Google] How To Use RLSA To Help Increase High Quality Leads
    Like traditional remarketing in the Google Display Network, you will be using the same piece of code (remarketing tag), enabling your ads to show for your past site visitor targets. Google recommends that you define you audience in one of three ways. How RLSA Works. Steps to Get Started: 1. Best Practices. Define Audience. Custom Ads.
  • HINGE MARKETING  |  FRIDAY, MARCH 7, 2014
    [Google] Hinge’s Fab Five: February 2014
    Things to Know Before Setting Up a Google+ Page for Your Business. Engaging on Google+ is a perfect place to start. This article reviews four key tips to consider before you set up a Google+ page. For example, what kind of Google+ page do you need? Should you connect your Google+ page to YouTube? Enjoy!
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 24, 2011
    [Google] Win Tickets
    Kodak, Google and inspirers of future entrepreneurs. Enter Our Draw for Free Tickets to The Art of Marketing Conference. Riding the heels of a sold out tour in 2010 this years event includes a stop in Toronto on Monday March 7th, 2011. Five Fabulous Speakers. Here’s the conference brochure. What We’re Offering. How to Enter The Draw. Tweet.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Google] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. But happy to hear your arguments in the comments?). Comment.
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Google] How to Audit Your Website for Improved SEO and Conversions
    Tools like Google’s Webmaster Tools or Xenu’s Link Sleuth can be very helpful for this. The XML Sitemap is something every website should have; it offers an opportunity to tell Google and the other search engines what pages on your site you want to be crawled and indexed. You can indicate your preference to Google in a number of ways.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Google] Is This The Year Of Big Data For Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with  Mobile Marketer. predicted that marketing in 2014 will be about culture, data and content. Strategy
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 23, 2015
    [Google] What lies ahead: from the Wearables watershed to the Internet of many more Things
    Google is now only delivering approx 13% revenue growth. Google, Apple, Facebook and Alibaba have all announced major enterprise plays. Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. Augmented and Virtual Reality – this time we know it’s for real
. > What’s the difference?
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Google] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    10) Google Maps. 18) Google Algorithm Update. Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). You''re a mobile "app." Don a black bodysuit. Insta-graham. 7) iPad.
  • WRITING ON THE WEB  |  FRIDAY, JULY 8, 2011
    [Google] 7 Writing Tips to Connect Emotionally with Your Readers
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. Agree?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 16, 2015
    [Google] Digital learning and the invisible Digital Divide
    After all, nobody gets training in Google, Facebook or iPhones. As you start looking at this closer, you’ll notice that most people who use Google, Facebook and iPhones only use a very small subset of their capabilities. You see it in their body language, their test results, and in their lack of participation. We just use them.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 11, 2011
    [Google] Should You Outsource Your Social Media Efforts?
    ); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Mobile 2.0
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Google] 6 Steps To Executing A Content Strategy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Photo Source.
  • 3D2B  |  SUNDAY, JULY 6, 2014
    [Google] How to Calculate and Maximize B2B Event ROI
    He’s just registered a crazy name for it, Google, tells John it’s going to make a lot of money and asks if he’ll invest $100,000 in it. The friend doesn’t tell John how he plans to spend the money, how this Google thing is going to generate a profit or how much money John could potentially make. Picture this. It’s the late 90s.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Google] Social Business And The Next Generation
    Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The social revolution has officially arrived at most corporate headquarters. These practices, however, are  de rigueur  in the age of social media. First, let’s consider what defines a Social Enterprise.
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Google] 9 Things Great Writers Do Every Day
    Edit slow. 9) Google any grammar questions. If you come up against a grammar issue while you’re writing, do a quick Google search on it. You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. Habits have the uncanny ability to stick with you. New York Times. Slate.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Google] Best Web Presence Optimization Guides and Tips of 2010
    Google on Manipulating Search for ORM by Outspoken Media. ** 5 Stars. Rhea Drysdale walks through several steps you can take to push the bad stuff off the front page of Google by creating and promoting positive content—profiles, blog posts, news, favorable reviews, and other items. Post on Google Buzz. Whatever. Digg this!
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Google] Employee Fired After Facebook Posts Claiming Sexual Harassment
    James Wu | Facebook | Google+ | LinkedIn | Employee Fired After Facebook Posts Claiming Sexual Harassment by James Wu - Maximize Social Business. ” After she made this, and a few other posts on Facebook, Sara Debord’s comments were […] Author information James Wu James Y. Social Media and Employment Law
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Google] B2B Mobile Websites: Prepare, but Don’t Panic
    Based on analysis of traffic patterns of b2b technology websites I’ve worked with (more than 40 are displayed in my Google Analytics home screen view currently), mobile browsing is a growing but still fairly small part of the picture. You’ve seen the statistics: mobile browsing (e.g., Yikes! and research reviews.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. Sometimes referred to as "keyword phrases," keywords are the topics that webpages get indexed for in search results by engines like Google, Yahoo, and Bing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 29, 2016
    [Google] Will Snapchat snap?
    Snapchat will also face new legal issues around privacy, the same ones Google had to contend with on Glass (the ability to make an unfortunate video of others without their knowledge or consent). I’m not saying Snap can’t make it work. By Mark Schaefer. Snapchat announced that it has renamed itself Snap, Inc., is a camera company.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Google] Looking for an Instagram Scheduler? Check Out Onlypult
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Looking for an Instagram Scheduler? This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Google] Are You Qualified Enough? Analyzing Today's Most In-Demand Marketing Skills [Free Handbook]
    As marketing grows more complex, skill certifications from companies (such as Google and HubSpot ) will grow more important. Technology never stops changing -- and that means marketers shouldn't either. Working in marketing now requires an evolved skillset, generally rooted in technology, to take advantage of the latest and greatest trends.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Google] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 2, 2015
    [Google] New Use of Social Media in Workplace Lawsuit Notices
    Facebook | Google+ | LinkedIn |. The use of social media in employment law continues to evolve, slowly but surely.  One recent and important development is the use of social media to provide notice to potential plaintiffs regarding wage and hour class action lawsuits. Author information. James Wu. James Y. James Wu.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Google] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Images and Video.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Google] The Social Media Manager's Guide to Staying Organized
    HubSpot customers: Learn how to use the bulk scheduling tool here.) "I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. 3) Use the free app Wunderlist to sync your to-do list across all your devices. How on earth do busy social media managers keep their ducks in a row? Social Media
  • BIZNOLOGY  |  TUESDAY, MAY 22, 2012
    [Google] You’re only renting in social media
    What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. Photo credit: Wikipedia.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 2, 2015
    [Google] Is Social Sales About Contacts, Context, Content or Conversions?
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. The simple answer is, it’s all 4. You need contacts to engage and convert and content to assist you in this process. What is often ignored is context which plays a huge role in defining relevance. Author information. Craig Jamieson. Craig M. Craig Jamieson. Social Sales
  • PUZZLE MARKETER  |  TUESDAY, NOVEMBER 20, 2012
    [Google] 5 Easy Black Friday Marketing Tips You Still Have Time For
    Make sure they can quickly find you by buying up your branded keywords in Google and Bing. Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Why are these days important to your business? Customers expect your participation.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Google] How to Reduce Your Website's HTTP Requests
    and Google, tweeted last year that the average number of page requests is actually 99+ per page. Google Chrome's Network panel makes it easy for anyone to check how many HTTP requests a site makes. To see the Network panel for a given webpage, open the webpage in Google Chrome. What is an HTTP request? What is an HTTP Request?
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Google] Is Interactive Content Part Of Your Marketing Stack?
    Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Distribution. Metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Google] The World’s First Social Media Sniglets
    ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook.  An endangered species. If you’re a fan of television comedy, you might remember a long-running sketch on “Not Necessarily The News” by Rich Hall called “Sniglets.” CHEEDLE (che dul) n.
  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2011
    [Google] Why article marketing is still important
    Article marketing has become known for spammy tactics like spinning and duplicating and has resulted in Google cracking down on article content as part of the Panda update. Image by Irina Souiki via Flickr. by Nick Stamoulis. If you're going to market online, it's all about the content. Does this mean that article marketing no longer matters?
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Google] Content Marketing – Are You Getting 35 million Inbound Leads?
    • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. B2B lead generation and lead flow are critical to your business. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. Just build it.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Google] Content Marketing – Are You Getting 35 million Inbound Leads?
    • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. B2B lead generation and lead flow are critical to your business. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. Just build it.
  • CONFLUENT FORMS  |  FRIDAY, MARCH 1, 2013
    [Google] Search Engine (Optimization) or the User Experience?
    These days, when talking about your website, it is imperative that you factor in search engines and search engine optimization (SEO) into your site. How your site places in search engines is a critical factor in driving traffic to your site, and thusly the success of your site. for a quick primer read this SEOMoz article ). However.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 30, 2012
    [Google] 6 Social Media And Search Articles You Missed When Life Was Just Too Hectic
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Search and social. These are 2 topics that you cannot separate. should add content marketing to the list but I want to cover that next week. Deliver Results With  Search-Driven Marketing Plan. Social Media
  • PAUL GILLIN  |  THURSDAY, OCTOBER 11, 2012
    [Google] 15 Tips for Getting the Most From LinkedIn Groups
    You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. 1. Ask Ask Questions. link]. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Google] Five ways to calm down and not be overwhelmed by social media change
    And I would probably substitute Instagram for Google+ in my top five destinations, but that’s another story. 3. And I would probably substitute Instagram for Google+ in my top five destinations, but that's another story. 3. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. It is.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 1, 2015
    [Google] Making Sense of Your Live Streaming Marketing Options: Periscope, Meerkat, Facebook Mentions & Blab
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. I previously blogged about leveraging live streaming for content marketing, something that has only become more popular since then with the ever-increasing buzz around Periscope and more recently Blab. Note: If you’v […]. Author information. Neal Schaffer. Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 26, 2016
    [Google] The business case for breaking the content marketing rules
    We sure love Google juice and we want more, more, more. To appease Google, we have a long list of rules for our content format and style. Creativity By Mark Schaefer. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. Identify key metrics.
  • MARKETRI  |  TUESDAY, OCTOBER 9, 2012
    [Google] The New Era of SEO Brings New Strategies and Key Steps
    Use Google Local and other local directories to establish a strong presence in local search. Set up a Google Analytics account and analyze traffic over periods of time in conjunction with your efforts. You really need all the components to optimize your site. Here are some steps in the right direction: Conduct Initial Research.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Google] 12 Things You Learned in College That Prepared You for the Real World
    12 Things You Learned in College That Actually Prepared You for Work. 1) Google EVERYTHING. Google it. Google it," says Brittany Leaning , Content Strategist at HubSpot. See #1, "Google Everything."). mean, what's the big deal with saying "Hey"? That was all it took. We'd love to hear from you in the comments. Admit it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Google] Agile Marketing in B2B
    SEM : We launched Google search ads two days prior to the DOL announcement, scheduled to run for two full months. Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Consider the U.K.’s
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Google] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • MARKETING ACTION  |  MONDAY, MARCH 16, 2015
    [Google] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Google ranking: This is the most visible result of all your online activities. Type that phrase into Google and see where your site ranks. Search volume for brand: Use Google Trends to check the trend in searches for your brand, performed by people directly in the search engine. Measuring Your Magnetism. Attraction Metrics.
  • EMARKETING STRATEGIST  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] The Power of Negative Attention
    She does a search for her favorite eye glass designer in Google. Google considers links to your site from other sites as a vote of popularity and all other factors being equal, the site with the most links wins the rankings war. So when burned customers complain on review sites, Google just knows there’s a link to this website.
  • EMARKETING STRATEGIST  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] The Power of Negative Attention
    She does a search for her favorite eye glass designer in Google. Google considers links to your site from other sites as a vote of popularity and all other factors being equal, the site with the most links wins the rankings war. So when burned customers complain on review sites, Google just knows there’s a link to this website.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 17, 2015
    [Google] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
    Twitter | Facebook | Google+ | LinkedIn |. The new platform […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin. PeopleBrowsr Acquires Empire Avenue, and Launches New Network by Raymond Morin - Maximize Social Business. Social Media Influence
  • THE B2B RESEARCH BLOG  |  TUESDAY, JANUARY 22, 2013
    [Google] Eight ways B2B market research differs from B2C
    Connect with Andrew on Twitter or Google+. Warning.  Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.  Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. 
  • JUNTA 42  |  MONDAY, NOVEMBER 7, 2016
    [Google] Does Successful Content Marketing Lead to Rising Stock Prices?
    Alphabet/Google (GOOG). Content marketing example: Think with Google. As many of you know, Robert Rose and I have been recording the PNR (Pulizzi and Rose): This Old Marketing podcast every week for three years now. At the end of every episode, we cover a content marketing case study. Click To Tweet. Hypothesis. stock exchanges. Adobe.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2016
    [Google] 7 Compelling Reasons to Invest in Mobile Marketing
    Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 20, 2011
    [Google] Have The Right Content. Help Your Buyers. Get More Customers.
    And there are those exceptional cases like “Google” and “Kleenex” where brand term = category, but in general this assumption will apply to most). You can play with these numbers yourself using Google’s Keyword Tool. I have been struggling with this dilemma for months. But then the questions arise: How?
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 22, 2015
    [Google] 34 Ways to Optimize B2B Content to Drive Traffic and Conversion
    Make your content useful for Google and for people. Optimize content for Google – Check out Google Webmaster Guidelines. XML sitemap helps Google to understand the structure of your site and define sitelinks. Google Data Highlighter helps you highlight specific data. Looking for some eBook samples to emulate?
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google] Twitter Tests Out New, More Visual Layout
    it kind of looks like Google+, too. Google+ lets users turn posts into ads -- just like Facebook and Twitter. One of the cool things about working at a popular tech blog like Mashable is that you''re really in-the-know about industry news. Here''s what it looked like: Look Familiar? As Mashable pointed out. But also. What''s Different.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Google] How to Engage Your Audience Using Digital Advertising
    In fact, Google recently announce that it's making a conscious effort to crack down on websites that employ those types of ads ( read more on that here ). 2) It disrupts browsing experience. Let's take a look at how digital advertising can be made more inbound-y using Google AdWords. Absolutely, but it's all in the execution.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Google] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    Google has seen 400% increase in the number of mobile searches within a year (Source:  Icebreaker Consulting ). LESS RED TAPE: For an app, you need to request permission and go through an approval process with Google and Apple. Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. Mobile App or Mobile Website? Here
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 24, 2013
    [Google] What B2B SEO Professionals Can Learn From Journalism & The Newsroom
    Resources we use include: Feedly (now that Google Reader has been retired). Google Drive (for shared resources). As search engines, Google in particular, get better at scrutinizing inbound link quality, these connections matter even more for B2B SEO performance. LinkedIn, Facebook, and Google+ Groups. Quora.
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Google] Do you want to be a marketer or do marketing?
    If, on the other hand, you want to improve your company’s conversion rate, or you want to raise your traffic from Google, or you want to increase web sales, that’s a good sign. I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Why the difference?
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Google] Edtech and Elearning 2016: Top 200 Influencers and Brands
    Platforms such as WordPress, Edublogs, and Google Sites are excellent places for students to build their brands while leveraging the power of personalized learning spaces such as Twitter, Facebook, Periscope, and Pinterest.” ” Jaime Casap  –  Google Education Evangelist. Google. Google For Education.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Google] The Human Touch – Important For Marketing Today and Tomorrow
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this  Future of Marketing  series, we have covered topics such as  Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership ,  Culture ,  Content , and so much more.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 16, 2011
    [Google] A Business Writer Who Gets SEO is a Marketer’s Best Friend
    Another example of bad writing is in press releases distributed online to get picked up by Google and drive more traffic to websites. Tweet. Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. But, there is nothing worse than a poorly written press release.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 12, 2012
    [Google] If There’s One Thing Constant About Marketing, It’s Change
    Google’s Zero Moment of Truth. Google coined a term and acronym – the Zero Moment of Truth or ZMOT. Just research Google’s latest algorithm change, code named Penguin , to validate this. Google weighs heavily relevant, quality sites with relevant, high quality content, and pays less attention to SEO tactics.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Google] The Top 9 Videos From Brands This Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. hope you enjoy the videos! Expect tears!
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Google] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    The era of being able to successfully get to the top of Google with smoke and mirrors is definitely over. Given that 89 percent of consumers still head straight to Google, Bing, or Yahoo to search for branded product or service solutions, a keyword strategy is a tool to ensure your company is ranking well. Is SEO dead? Not exactly.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Google] 2 Key Tips To Help Rethink Your Marketing Analytics
    PR and Analytics are both about "finding the right story to tell" to ultimately "sell an idea." Tools such as Google Analytics can be used to decipher where web referrals are being attained, but points out the limitations where offline media placements are concerned. ” Here are two key takeaways from the Twitter chat: 1.
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 2, 2013
    [Google] Daily Social Media Usage Includes B2B Customers and Prospects
    That’s almost half as many as performed on Google. Many B2B companies complain that their customers and prospects don’t use social media. According to the growing stats, 40% of the world uses a social media site every day. And your B2B customers and prospects are likely among them. The complete infographic is below.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Google] 5 B2B Social Media Tips to Drive Prospect Engagement
    Create a Google Plus Community While Google+ is a relative newcomer in the B2B social media space, it has matured quickly. You can leverage this platform to work in your favor: You can create a community on Google+ where you can post content, moderate comments and encourage the exchange of ideas—on your terms.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Google] 16 Enigmatic Business Blogging and Other Marketing Stats
    There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. But apparently not.
<< 1 2 ... 43 44 45 46 47 ... 115 116 >>