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  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Google] Blogging Metrics: How to Find and Apply Actionable Intelligence
    In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” However, this information is the first blogging metrics listed on the Dashboard of Google Analytics: Image credit: Sixth City. Do blogging metrics really matter? Yes, they absolutely do.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, MAY 16, 2014
    [Google] Title Tag Truncation: The Long and Short of It
    Google increased the font size to 18 pixels without increasing space, resulting in fewer characters displayed before truncating titles. By now, you’ve probably either noticed or read in various SEO blog posts and trade articles that title tags in search engine results appear to be a little shorter as of mid-March. While title tag best [.].
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Google] Everything You Need to Measure Twitter Marketing ROI
    To see how many visitors are coming to your site via Twitter, you’ll need an analytics tool, such as Google Analytics or HubSpot. While Google Analytics is free, the benefit of using a tool like HubSpot is that you can directly see how many leads are generated through Twitter. To bring in new customers? Use the Right Metrics.
  • SYNECORE  |  MONDAY, MAY 19, 2014
    [Google] 8 Online Resources to Sharpen Your Marketing Technology Chops
    One of the original MOOCs (massive open online courses), Udacity was started by Stanford Research Professor, Google Fellow, and overall uber-techie Sebastian Thrun, whom Fortune magazine dubbed one of the 50 smartest people in tech. Thrun helped build Google’s driverless car ( a recommend you check out his 4-minute Ted Talk about it here ).
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 5, 2013
    [Google] Are Content Brands The Future of Marketing? An Interview with Ann Handley
    And follow the conversation on  Twitter  (@ BrennerMichael  or @ MarketingProfs ),   LinkedIn ,  Facebook  or  Google+. In this series, I am trying to uncover insights into the  Future of Marketing. To To help guide our path, to drive our plans and to help us all to start dreaming BIG! Tell us: who is Ann Handley ? Paperback 2012. But still.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Google] Pop Quiz: 2013 Tech World History
    Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold. Author: Maggie Jones It’s pop quiz time! 2013 was a huge year in the tech world. Product and Industry
  • WRITING ON THE WEB  |  THURSDAY, MARCH 10, 2011
    [Google] Punk Chihuahua Reveals 4 Secrets to Better Blogging
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Start with a shocking title. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Google] The Radiohead Guide to Branding Excellence
    You can follow Chris on Twitter , connect with him on LinkedIn , and circle him on Google+. By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. Push The Envelope. Create a Window Through Video.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Google] Seven Ways to Use Social Media for Business
    Post on Google Buzz. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Google] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Use Google Analytics to understand the content that’s performing well on your site, and Google Adwords Keyword Planner to research concepts related to your subject. Google Trends can tell you some of the hot topics being searched as well as subjects people are interested in that are relevant to your themes. What then? Yikes!
  • MARKETING ACTION  |  WEDNESDAY, JUNE 26, 2013
    [Google] SEO 101: How Search Engines Make Money (and Why It Matters)
    For example, Google typically makes between 500 and 600 algorithm changes each year. The majority of these updates are fairly minor, just small feature improvements or minor tweaks to how Google ranks a site. As an example, Google update #82580 was an improvement for showing the sunrise and sunset times search feature.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Google] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    means it has more in common with Face the Nation than a typical Google Hangouts or Skype recording. We tried Facebook advertising and Google Adwords – we got results as traffic grew, but they were simply okay. What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV.
  • SYNECORE  |  SUNDAY, FEBRUARY 10, 2013
    [Google] Getting Social: The DOs and DON'Ts of Social Media Marketing
    With active users nearing 700 million on Facebook , exceeding 300 million on Google+ , and hitting 200 million on Twitter at the start of 2013, there’s no denying that social media use is only trending in one direction. Companies that use Twitter average double the amount of leads per month than those that do no t. 2. Follow @fionaseverson.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Google] 10 Types of Updates to Power Your Social Media Presence
    Industry News - Just as it's important to be the first to write about breaking industry news to leverage Google's freshness algorithm update , it's also important to post about it on your social media accounts. Public social media sites are crawled by Google, and you want your brand to be associated with your target keywords. 8.)
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Google] 90 Tips to Make Your Blog Rock
    Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) 41. Comment appropriately on the top blogs ranked by Google on the major key word or phrase you are trying to optimize for SEO. 90 Tips To Make Your Blog Rock 1. Publish content on what not to do!
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 3, 2010
    [Google] Savvy Week in Review - September 3
    " Robert Swanwick established this list (on a google doc) back in March, but we just rediscovered it (thanks to Trey Pennington's post). If you're in the U.S, you're probably getting ready to enjoy the long weekend (and hopefully avoid the impact of Hurricane Earl on the east coast)! Enjoy the weekend! And stay safe!) Small business?
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Google] B2B Marketers Need a Fresh Perspective
    We’re seeing it now in Telecom and Communications with Over The Top (OTT) providers like Google and Amazon stepping in to take chunks of their business away. In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. " of the things you've written about? Proceed With Caution ).
  • SAZBEAN  |  THURSDAY, APRIL 11, 2013
    [Google] Why You Must Add Visual Content to the Mix
    It’s a well documented fact that images get much more engagement on social networks like Facebook and Google+. Look around these days and you’ll find it’s hard to miss the growth of sites and services that rely on the more visual aspect of our senses growing rapidly. Infographics and visualized data still attract lots of interest.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. You’ll need a few display ads and can try retargeting on social media or through Google Adwords. Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Never settle.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Google] A Tour through the New Facebook Ads Manager
    Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. Recently, Facebook began rolling out its new and improved advertising dashboard. Budgets Tied to Ad Sets.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Google] Social Media Secrets To Build Your Personal Brand
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 19, 2012
    [Google] 4 Steps To Succeed In The Digital Age [Slides]
    How does your brand cut through the noise of information when “every 2 days we create as much information as we did from the dawn of civilization until 2003” ( ~ Google CEO Eric Schmidt). OK, I admit it. I am a sucker for a great slideshare presentation. And then I like to review them here. How to Succeed in The Digital Age. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Google] Standing out in a world of information density
    Up until now, content marketing has been pretty straight forward — create helpful and compelling content and figure out a way to get it to the top of Google search results. I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. Target an under-served audience?
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Google] How can you pick the right social media tool for your situation?
    Now, the truth is that what the API does is based on lots of human analysis, but just like Google’s link analysis algorithm, if you can respond quickly enough, no one cares how long it took to codify that human knowledge. Photo credit: Wikipedia. But people really want it to be automated. They want it to be automatic.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 22, 2013
    [Google] How do you choose the right WordPress hosting solution for your websites?
    Google “WordPress Hosting” and you’ll see results that span all sorts of price ranges and technical specs. I’m no expert in WordPress hosting, however, I’m confident this blog, which is hosted by WPEngine, has the best host out there. Our our crack WordPress team led by the Petersen Media Group recommends WPEngine too. Security.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Google] 3 Traits Of Superstar Marketers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. What separates the best marketers from the rest? couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Empathy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2012
    [Google] How to Avoid Sending the Worst Sales Email
    In fact, a quick Google search for “worst sales email” yields a strong sampling of entertaining emails and customer rants. by Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep. Be Timely.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 8, 2011
    [Google] B2B Blogging Trends for 2011
    Post on Google Buzz. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 30, 2011
    [Google] 7 Resolutions B2B Marketers Shouldn’t Make
    And Google+! by Jesse Noyes | Tweet this Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no different. Today, we spotlight 7 wholesale New Years resolutions your marketing team should avoid. 1. We’re Going to Pass More Leads to Sales!
  • INBLURBS  |  WEDNESDAY, NOVEMBER 2, 2011
    [Google] IBM Study reveals that social media is the Marketing Priority worldwide
    The three big search engines like Google, Yahoo and Bing are indexing content form social media. Google Begins Indexing Facebook Comments. A recent IBM study shows that 82% of CMOs worldwide are planning increase their technology investment in social media within the next three to five years. These are interesting data.
  • SAZBEAN  |  THURSDAY, AUGUST 5, 2010
    [Google] Socialize Gmail with Rapportive
    Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more.  By logging into Rapportive, you can also leave notes for later right on their profile. Social Information.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Google] What exactly is a social graph?
    They have relationships through LinkedIn or Google+ or Twitter or e-mail or (God forbid) real life. One of my biggest pet peeves is in Web Analytics, where we’ve got names for page views, impressions, e-mail opens, and who knows what else, when they all answer the question, “Did someone see what I did?” People.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Google] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    By April, Vine was being used by 8% of iPhone owners, up from 2% in January. 5) Google+ is doing better than you think. And while we may laugh at Google Glass , remember that people also laughed at PCs. Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Google] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
    Google Training via Google Certification program – All training is free, and to get a certification it’s only $50. by Maria Pergolino So, if you know me you know I am pretty thrifty. like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. BtoB Magazine.
  • THE POINT  |  TUESDAY, FEBRUARY 8, 2011
    [Google] Report: B2B Blogging Trends in 2011
    Title blog posts with Google search results in mind. Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. My contribution is reproduced (with permission) below. For a copy of the complete report (no registration required), click here.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Google] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    Further analysis revealed: The "Are You" headline was one the lowest-performing for three social networks -- Facebook, Google+, and LinkedIn. Community Post" headlines earned the least number of shares from LinkedIn and Google+ (less than 1% each) and the majority of their shares (96%) from Facebook. That’s nearly 90% fewer shares.
  • INSIGHTIQ BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Google] ESPN's John Kosner: "You are what your record says you are"
    In fact, the only digital properties that can claim more "total minutes" generated by this audience are Google, Facebook, all of the Yahoo sites combined, and all of the Microsoft sites combined. . Or perhaps more importantly, you are what you say you are. And They can't compete with Yahoo on uniques, so they're creating a new currency. 
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google] 6 Social Media Marketing Myths to Avoid
    Google+ Isn’t Useful. As a social network, Google+ is not a major contender. However, its value is that it provides a social connection to the vast number of searches performed on Google every day. Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. license.
  • MARKETRI  |  WEDNESDAY, MARCH 21, 2012
    [Google] New Content Curation & Content Marketing Tool “TrapIt”
    So for me, an important part of content marketing is having a Google Reader set up where I can quickly and easily review interesting blog posts and articles. While I don’t see myself abandoning Google Reader any time soon, I was interested to learn about a cool new alternative to Google Reader called TrapIt. TrapIt.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Google] The Impact of M&A on the Marketing Automation Industry
    Google Bookmarks. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Check out this interactive timeline we cooked up.
  • HUBSPOT  |  FRIDAY, MAY 20, 2011
    [Google] 100 Awesome Marketing Stats, Charts, & Graphs [Data]
    Did you know that 34,000 searches are conducted on Google EVERY SECOND? "In God we trust, all others bring data." - Edward Deming. Or that 75% of Internet users never scroll past the first page of search results? Or that US Internet users spend 3x more time on blogs and social networks than they do on email? Search Engine Optimization.
  • MARKETRI  |  TUESDAY, SEPTEMBER 25, 2012
    [Google] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
    It’s not especially difficult to create a Google AdWords campaign, and once advertisements start running you can track clicks and conversions in real-time. Google AdWords automatically calculates the number of clicks, number of conversions, daily spend, cost-per-click, and many other helpful metrics. Image courtesy of ag-is.com.
  • ENGAGE  |  SATURDAY, SEPTEMBER 14, 2013
    [Google] How to Think About SEO Like a Human
    Except the visitor can just hit the back button, and Google can just let you know you’re no longer welcome to show up in their index. Since then, meta keywords have become virtually worthless and sites with the white-on-white text have been penalized, sometimes by being removed completely from Google’s index. The long-term result?
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 3, 2012
    [Google] Preview of Twitter Advertising Platform for B2B Companies
    looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience. Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. This leaves out many B2B companies. Welcome Screen.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 8, 2012
    [Google] Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!
    Consider using Google Alerts to go out and find those articles.  I have all articles and alerts come directly into my Google Reader and from there it is super simple to categorize those into folders that could literally be the names of your clients and prospects. Selling has always been about relationships. What kind of cars do I see?
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Google] Maker’s Mark: PR Debacle or Social Media Genius?
    Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke. mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. Let’s translate, shall we? Cheers!
  • WRITING ON THE WEB  |  MONDAY, MARCH 21, 2011
    [Google] Vote: What Makes You Read a Blog Post?
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What do you find is the most important thing about a blog post? What makes you read? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research. highly value what he says: 1.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Google] 43 Bright Ideas for Promoting Your Lead Gen Content
    Google+. 13) Post to your Google+ page during launch week. 14) Host a live Google Hangout to answer questions related to the piece of content. . Each time you blog, you give Google and other search engines one more opportunity to find you. So you just created a piece of content for lead generation  -- congrats! . Email.
  • STORIES THAT SELL  |  TUESDAY, JUNE 28, 2011
    [Google] The Resume is Dead: The (Story) Bio is King
    Instead, people Google you – and quickly assess whether they like you, trust you, and might choose to buy from you. Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. Speak to that.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 2, 2010
    [Google] Marketing Miracle No. 1: Walking on Water
    Post on Google Buzz. Barb Cote. It’s no longer good enough to provide our clients with innovative ideas and measurable results. In the current recessional climate, we need to be Marketing Miracle Workers. In our Client Satisfaction survey, we ask our clients to rank us on the “can’t imagine doing business without SIGMA ” factor. link].
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 13, 2010
    [Google] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    Post on Google Buzz. Wendy Boyce. just ripped the cellophane off my newly redesigned DMNews magazine.  I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. What a great piece for DMNews to include. Resources: DMNews Online.
  • THE POINT  |  THURSDAY, MAY 30, 2013
    [Google] The Long Distance Relationship: How to Work with a Remote Marketing Agency
    Ask your agency to maintain a record of project status and “next steps” (perhaps using a file sharing platform like Dropbox or Google Drive ) so everyone is on the same page, and so you can access project updates even if your agency has already gone home for the day. 2. The era of agency specialization is well and truly upon us. Trust them.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 14, 2013
    [Google] In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
    So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results. They just jump right in and do it!
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    When Google Can’t Control Marketing  (Search Engine Guide). Using Google Analytics to Meaure Social Media Effectiveness  (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Practical eCommerce).
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Google] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    He should be able to speak intelligently about Google as if the company were his best friend. Obviously avoid the individual who condones search spam and promotes SEO tactics going against Google’s Webmaster Guidelines. SEO has always been evolving. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Google] The Top 9 Videos From Brands This Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. hope you enjoy the videos! Expect tears!
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Google] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Seeing a prominently featured Facebook business page with five “likes” or a Google Plus button with only a couple “plus ones” is likely to give new visitors a bad first impression about your company’s influence and reach. If you don’t plan on doing all three of those things—consistently—then it won’t benefit you to invest in social media.
  • EMARKETING STRATEGIST  |  MONDAY, NOVEMBER 8, 2010
    [Google] How to Kill Your Business with One Email
    Use Google Alerts – Google Alerts sends you an email with search results. Learn how to use Google Alerts here. First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. The following is a story about a woman who screwed up.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Google] Hey Marketing: An Inquiry Is Not A Lead
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. Research shows that as much as 71% of inquiries are completely wasted.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] How to be useful, despite your smartphone addiction
    It’s perma-connected to the web, which means every twenty minutes or so, I switch to the twenty other tabs in my browser and check my Facebook / Google Plus / Twitter / Gmail accounts. I get a lot of work done, but I’m also just as useful outside of work. By Mars Dorian, {grow} Contributing Columnist. Here’s how: 1. Really.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 22, 2013
    [Google] What Does Facebook’s Graph Search Mean to B2B Companies?
    Let me be clear: this new search functionality does not search the entire Internet (yet) so Google  need not quake in their boots. That’s where Google’s search ads business operates and where advertisers are willing to pay high rates because its obvious how they’ll make their money back. “Graph Search advertising is different.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Google] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    Claire Axelrad | Twitter | Google+ | LinkedIn | 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits by Claire Axelrad - Maximize Social Business. In The Remarkable “Wet Blanket Challenge” Roger Craver and Tom Belford write about those who are pooh-poohing the Ice Bucket Challenge, claiming that it was a product of pure luck.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 28, 2014
    [Google] Don’t look now. Here come the post-Millennials
    by Kitty Kilian Related Stories Why Instagram is becoming the dominant social network Mobility, mobile commerce, and the worst apps in the world Are Apple and Google protecting us or the criminals? A disproportionate number of marketing articles seem to be devoted to the Millennial. And rightly so. What do you call this group? And rightly so.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Google] Thanks everyone for a great birthday!
    Google knows it. In the world of social media, everyone knows it is your birthday. It is a fact of life in this highly connected world we live in today, Jeff Ogden of Find New Customers celebrated a birthday yesterday, Matt Heinz of Heinz Marketing published How I Work  by me,  Check it out. Thanks, Matt. ESPN knows it.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 24, 2012
    [Google] 4 Reasons to Get Recommendations on LinkedIn First
    As always before starting to write on this topic, I Googled other current opinions. Ask your customers for testimonials and recommendations on LinkedIn first. Then you can repurpose them for your print pieces such as one sheets and for your website. In my opinion there is little reason to ask for testimonials outside of LinkedIn.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Google] B2B Blogging Gets Publishing Discipline
    The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). For obvious reasons, I can’t identify the finalists). Holy cow!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 17, 2011
    [Google] You’ve picked the wrong goal for your blog
    Spend some time with the Google Analytics for your blog.  Nearly every day I receive some variation of this question – “How do I drive more traffic to my blog?&# I would go as far to say that there seems to be an obsession with traffic among bloggers. It drives laser-like focus and an activity level driven toward that goal.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 19, 2012
    [Google] 9 Must-Have Basic Business Blog Features
    Feedburner seems to be a top choice. A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. Basic Blog Features. Commenting.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 2, 2014
    [Google] Tech Start-Up Tips: Big-Picture Thinking with the Founder of FeedBurner
    These days, FeedBurner—now owned by Google—is a household name for bloggers and businesses. But it wasn’t always sunshine and rainbows—and a rumored $100 million acquisition from Google in 2007. 1871 in Chicago is known for being the place where digital start-ups get their start. And Lunt’s answer was perfectly tech-savvy. Scaling.
  • SAZBEAN  |  SATURDAY, MAY 12, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of May 12, 2012
    Google Analytics Adds Backlinks Tracking to Social Reports  (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes  (Small Biz Trends). Social Business: Where It’s Been & Where It’s Going  (Logic + Emotion).
  • SAZBEAN  |  SATURDAY, FEBRUARY 4, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of February 4, 2012
    Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments (eMagine). Here are the top Internet strategy, marketing and technology links for the week of February 4, 2012…  . Infographic: How To Get More Twitter Traffic  (Digital Buzz Blog). Launching a Social Command Center (Without The Center) (Future Lab). SEOmoz).
  • SAZBEAN  |  SATURDAY, AUGUST 6, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of August 6, 2011
    Things Google+ Does Better Than Facebook and Twitter (NYTimes). Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Blog What You Know – And What You Don’t Know (BlogWorld). ProBlogger). Mashable!).
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Google] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    Do not trust it." - The Best Google SEO Helper. Google hates responsive sites." - Luke Infinger, HIP Creative. If you''re a frequent reader of this blog, you''ve probably heard of "inbound marketing" by now. But have you heard of the next big thing -- "midbound marketing"? Don''t feel bad if you haven''t. Midbound marketing. Try it.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Google] Marketing Lessons From Politicians' Social Media Abuse [Marketing Update]
    Google Bringing Back Realtime Search? In July, Google was forced to shut down its Realtime Search product after Google was unable to strike a deal with Twitter. Twitter, who had previously licensed Twitter data to Google, withdrew the data from Google's service. 2012 elections. The Top 100 Social Media Colleges.
  • BLOG MY CALLS  |  TUESDAY, MARCH 3, 2015
    [Google] 11 Nifty (and Free) Visual Tools to Make Your Content POP
    Use this free Google Chrome extension to take screen shots, annotate them and blur private information. 5. Google Fonts. Add eye-catching fonts to your visual content with this Google tool. We’ve all heard that text is no longer the sexy beast it once was. Pixabay. Stock Free Images. PlaceIt. Pixlr. JPEGmini. Vecteezy.
  • HUBSPOT  |  MONDAY, DECEMBER 31, 2012
    [Google] 20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]
    And for those of you who prefer text over visual content, you can find the timeline of 2012 memorable marketing events below: January 10: The integration of social media and search becomes more evident when Google announces a radical shift in personalization, aggressively pushing Google+ social data and user profiles into SERPs.
  • WRITING ON THE WEB  |  TUESDAY, JULY 27, 2010
    [Google] Content Marketing Results: 18 Ways to NOT Get Blog Traffic
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic? Can you take a look?&#. Headline : not compelling or even clear.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Google] The Power of B2B Lead Nurturing
    Note: Slideshare recently rewrote their application in HTML5 from Flash, so now it works well on all mobile devices plus Google can search/index the text inside your slides. B2B Demand Generation | The Power of B2B Lead Nurturing. As many as 9 out of 10 visitors to your website are not ready to buy, but most of them will eventually.
  • BLOG MY CALLS  |  MONDAY, JUNE 17, 2013
    [Google] 3 Things You Should Try Before Your Small Business Fails
    Don''t blow your monthly budget on Google Adwords in 6 hours. assume you have Google Analytics and call tracking implemented to track your marketing''s success (if you don''t, get them). 1) Be Aggressive.Be Be Aggressive. If you''re in a BtoB setting, get on the phone. Pound the phones. Don''t wait for people to call you. Don''t fail.
  • WRITTENT  |  MONDAY, JUNE 16, 2014
    [Google] 15 Ways to Get More Customers from Your Blog
    Google is the undisputed king of organic traffic. Use Google Authorship. Google Authorship helps you build rapport with your customers by showing your face in the SERPs next to your blog post listings. So, here are 15 ways to boost your blog’s customer-generation. 1. Blog More Often. Include Call-to-Actions. Use Buzzwords.
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Google] 5 Ways to Create a Culture of Content Marketing at Your Company
    The more fresh content you have on your site, the more Google respects your site, and the higher you''ll rank. During company meetings share Google Analytics reports with them. The importance of content marketing and inbound marketing are widely known. Basically content is the new SEO. They produce SEVERAL new blogs everyday. billion.
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Google] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research.  Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. In the old days, we had a phone.  Rate cards were actual cards.  Then computers came.  Wordperfect and Lotus123.
  • FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
    Incorporating mobile, automating PPC ads, boosting Google Shopping. Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable. Download Now.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 22, 2013
    [Google] Content Idea Secrets from a Content Marketing Team
    Trending topics ( Google Trends , Twitter trending topics). Social Media – Facebook, Twitter, LinkedIn, Pinterest, Google+. Wondering where bloggers and content marketers get all those ideas? I’ll let you in on a little secret… it’s not from a magical vault, though sometimes I wish one existed! Popular culture.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Google] Social Selling 101 – 3 Social Technologies To Get You Started
    Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. Be careful not to post too much on Facebook, Google+, and LinkedIn as it can hurt your engagement. LinkedIn and Google+: 3 times daily, 4–5 hours apart. It’s a simple Google Chrome plug-in that takes about 10 seconds to download and is FREE. BufferApp.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Google] 29 Quotes On The Future of Business
    And please follow along on  Twitter , LinkedIn , Facebook   and Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The world has changed. And many businesses are struggling to keep up. And don’t forget to mention the source of your inspiration. Thanks for your help! Peer recommendations drive sales.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Google] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    Mark Johnstone. 2) "How Google Works," Eric Schmidt. Ever wonder what it''s actually like to work at Google? How Google Works from. Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. We all get writer''s block sometimes. coolstuff.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 25, 2010
    [Google] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
    Post on Google Buzz. Martha Bush. We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients.  Our paradigm has shifted from just acquisition and retention.  Below are some questions you’ll want answers to as you build out that 24/7 relationship.”. 1. Share. Attract. Convert. Retain. Tweet This!
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Google] LinkedIn is the New B2B Media Powerhouse
    LinkedIn may not compete favorably on price with Facebook or Google for pure DR campaigns, but considering the uncluttered space, targeting and engagement, LinkedIn advertising rates are very competitive. I see more ads on LinkedIn that are clearly targeted to me, professionally, than on any other site I visit. Targeting Data.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Google] My Favorite Thing About Mobile E-Commerce and Smartphones: An Ode to the Click-to-Call
    My fiancé nicknamed me Google Bot. I’m serious. just looked in my iPhone’s Google search history and this is what it lists as recent searches: That’s just from the last two days, and do you want to know something else? read library books without ever leaving my dorm room. Click-to-calls. Yes, click-to-calls. No one, that’s who. No one.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Google] Stories (Not Ads) Help Brands Connect With Millennials
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? They’re listening and receptive.
  • MARKETING ACTION  |  TUESDAY, MARCH 26, 2013
    [Google] 8 Steps to Achieving Search, Social & Content Marketing Success
    Blogging also shows a significant impact – companies that blog at least 15X a month also get 5X more traffic, have 4X as many pages in the Google index, and double the amount of backlinks compared to companies that don’t blog at all. Arnie Kuenn, president of Vertical Measures and author of Accelerate!: Why content marketing? Research.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Google] The line between Media and Brands is blurring fast
    AdExchanger sources are sharing some of Google’s plans to get into the native advertising game. If I had to guess I’d say Google will probably make an official announcement this year. While Yahoo has its own native network, Gemini, a combined Gravity and Gemini network could be much more competitive against Google.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Google] Twitter is dying—and it’s all your fault
    It’s become a big spam-fest on Twitter.   I find myself going back to LinkedIn and also using Google Plus. I’m thinking that I may try to use Facebook more or a third-party tool like Alltop. love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. That’s where the problem is.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Google] The 4 Basic Elements of Inbound Marketing
    Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google. We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. Analytics Tools.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 16, 2013
    [Google] Why Every Business Should Have a Blog
    Search engines (particularly Google) love websites with great content. Blog content tells Google your business has a quality website. Google has been working hard to rid search results of low-quality sites. Use the Google AdWords Keyword Tool to find extended phrases for your main keywords. Photo credit: inju).
  • VIDYARD  |  WEDNESDAY, OCTOBER 16, 2013
    [Google] Video Marketing SEO: 4 Tips From Rand Fishkin
    While in Boston we asked the SEO expert to tell us the secrets to getting video content to rank well on Google and attract the eyes of prospective customers. You can look to Google’s Keyword Planner to find ideas for relevant keywords to aim to rank for. Use Google’s Rich Snippets Video Format. Share your SEO Tips!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [Google] The 20 Best Marketing Conferences In 2013
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. Photo Source. Strategy
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Google] How You (and Rick Santorum) Can Fix a Damaged Search Reputation
    Some of you have likely heard about Republican presidential candidate Rick Santorum's Google problem. If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. Google Alerts and Google's tool Me on the Web are tools that alert you to mentions of your brand. For what terms?
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