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  • NUSPARK  |  SUNDAY, JULY 28, 2013
    [Google] How The Beatles’ Songs Optimize B2B Marketing Strategies
    All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools.  'The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. The songs are memorable; but the statements are what’s important here.  I look forward to more from my readers!  . Act Naturally.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 17, 2011
    [Google] Free Phone Consulting? 4 Reasons It’s a Good Idea
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Why should a professional or small business give away free consulting ? I’ll tell you why. I’ve been spending more than 20 minutes with each person, and I’m loving it. To them, I’m faceless, and vice-verso. We both win.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 10, 2011
    [Google] Punk Chihuahua Reveals 4 Secrets to Better Blogging
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Start with a shocking title. Digg this!
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 17, 2010
    [Google] 3 Steps to Content Marketing with Blogs
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# Formerly known as head of iFlashVideo, Jason Anderson has branched out on his own. Here’s what he produced for me at his new company, iMotionVideo.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 24, 2010
    [Google] Blogger’s Block Strikes Blog Squad…Blogger Bites Back
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Grrrrr… I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes.
  • WRITING ON THE WEB  |  MONDAY, AUGUST 9, 2010
    [Google] Blog Writing Tips for Business Clarity
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. Readers are pressed for time. What’s in this for me?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Google] Four Badass Facebook Advertising Tactics
    by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Join us on Wednesday February 20 at 4pm PST as we kickoff the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Google] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
    Google Training via Google Certification program – All training is free, and to get a certification it’s only $50. by Maria Pergolino So, if you know me you know I am pretty thrifty. like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. BtoB Magazine.
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Google] Mobile Marketing Q&A with Expert Greg Hickman
    This line is continuing to blur especially with the announcement of google enhanced campaigns but it''s more about the difference between the searchers vs the search itself. 'Marketers are increasingly interested in mobile marketing, specifically mobile click-to-call. Greg is one of the foremost mobile marketing experts on the web.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 24, 2011
    [Google] B2B Marketers: Are You Taking Advantage of Online Videos?
    Second only to Google, YouTube has emerged as an easy-to-use search tool. Online media is the fastest growing media platform in history. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood&# production. He also offers 10 online video strategies you may find helpful.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Google] Setting Your Social Media Strategy – Part 2
    Look at Compete.com and Google Trends to learn where audiences are migrating.insert image: Compete-Facebook-vs-Google. by Andrew Spoeth This is a follow-up from a previous post, Setting Your Social Media Strategy – Part 1. The second step in developing a social media strategy is to conduct an internal social media audit.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Google] What My Paper Route Taught Me about Content Marketing
    big consideration, one that is so important that Google now uses loading speed as a ranking factor. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1.     Content Marketing Is Hard Work.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 8, 2011
    [Google] B2B Blogging Trends for 2011
    Post on Google Buzz. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 28, 2010
    [Google] Three Overlooked Ways to Improve SEO Results
    Post on Google Buzz. To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Most still focus on the same basic areas: • Keyword research. On-page optimization (content, headings, meta tags). Digg this!
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Google] How Long Until You See Results From Blogging?
    Search algorithms like Google’s often value older domains with a reputation, so it’s a good rule of thumb to allow around six months to really start gaining traction from search engines. Each individual blog post is a new page to be indexed by Google. Where''s all the dang traffic?". Well, sure. Identifying Your Purpose.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Google] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. Research from Optify shows that websites that appear in listing position 1 in Google had an average click-through rate (CTR) of 36.4%. You can filter your searches by location in Google's Keyword Tool. The thing is. CTR for position 3.
  • WRITTENT  |  TUESDAY, FEBRUARY 25, 2014
    [Google] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    Google’s own webmaster quality guidelines recommend that your “site actually includes those words.” Does your blog post include synonyms Google associates with your main keyword? Both Google and people can tell if you’re trying to stuff keywords for a quick SEO boost. 'Are you familiar with the power of checklists?
  • VIEWPOINT  |  THURSDAY, MAY 9, 2013
    [Google] Good Reads for B2B Marketing - Protect Your Online Reputation
    Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. 'Online content in the sales and marketing industries is dynamic and constantly changing. Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land. Via ClickZ.
  • MI6 MARKETING AGENCY  |  SATURDAY, AUGUST 27, 2011
    [Google] Our Fav Posts, Week of August 22
    HTC Doubles Down on Android After Google-Motorola Deal. Web Presence Optimization: Comparing Facebook And Google Plus. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Here’s the posts he read, annotated and shared last week.
  • ENGAGE  |  FRIDAY, AUGUST 12, 2011
    [Google] Is Your Content Worth Stealing?
    They’ll type in a quick Google search or make a plea on Twitter hoping to be equipped with one. Google made this theft-worthy guide to SEO here ) Illustrations and infographics: A member of your audience has been trying (in vain) to explain a concept to busy, bored and/or uninterested colleagues. I hope you steal this blog post.
  • HUBSPOT  |  THURSDAY, JULY 7, 2011
    [Google] 40 Brilliant Work Hacks to Improve Your Marketing Productivity
    Use a Google Doc to keep a list of all your personal/work passwords handy so you can access them quickly and easily. Free eBook: 7 Google Tools to Improve Your Marketing Effectiveness. Google is not only a search engine. A marketer's day is littered with distractions. So.why not hack it ?! General Working Hacks. check box).
  • BIZNOLOGY  |  TUESDAY, JUNE 26, 2012
    [Google] Blogger outreach is earned media PR, isn’t it?
    Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site. may well be mistaken. Right?
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Google] IBM Expands Social Business Services
    Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] Trending: How To Justify Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? If no, why not? A4: Look at a content audit.
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Google] 6 Things You Should Be Doing Right Now to Improve Your Website
    quick glance at Google Analytics will let you know how traffic has been over the last month or so, but are you sure you’ve crossed all of your Ts and dotted all of your Is? Imagine, finally landing on that coveted first page of Google search results. Google uses alt text to determine what your image is about, thus helping with search.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Google] SEO Is Evolving: What Should Your Business Do Now?
    Google even recently announced it is working on archiving every tweet ever disseminated and allowing users to search for tweets grouped by topic from specific time periods. Google, Yahoo, and Bing have established themselves as trustworthy sources producing useful and reliable results for any particular query. Why or Why not?
  • CONVERSIONATION  |  SUNDAY, JUNE 3, 2012
    [Google] IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
    IAB Europe AdEx 2012 - paid search dominates In a recent report, Google revealed that mobile ad impressions on its networks increased 250% over Q3 and Q4 in 2011. This means that 1 in 5 advertising Euros in Europe is now spent online. IAB Europe emphasizes this growth is realized despite difficult economic circumstances. That’s almost half.
  • MARKETING ACTION  |  WEDNESDAY, JULY 17, 2013
    [Google] 8 X 3 X SEO: 24 Tips for Building Inbound Links – Webinar July 24
    'Black-hat link building is a dark art that does a disservice to web searchers, which is why Google’s Penguin algorithm updates go after it with such vehemence. Quality inbound link building, on the contrary, hasn’t changed at all – it’s still all about relevancy, authority, and sustainability – and it still works. sign up for the webinar.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [Google] 5 Steps to B2B Marketing Success
    Focus on social networks and Google and special interest sites for the early phases; that's where buyers will often look first and find your content to make sense of their problem and the solution space and identify potential vendors. Prospects and customers are becoming more sophisticated and better informed than ever before.
  • LEADERSHIP  |  THURSDAY, JANUARY 9, 2014
    [Google] Interesting Infographics: A Day In The Life Of A Social Media User
    billion searches are conducted on Google every day. 'Have you ever wondered how many times “Like” is pressed on Facebook in one day? Or the exact number of tweets posted on Twitter? In this interesting infographic by Saxum , we can finally understand the specific details of traffic flow on top social media platforms. billion. Twitter.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Google] Content Marketing for Fun and Profit
    When you’re ready to pitch, send your whole post or at least a “TL;DR” (too long; didn’t read) summary suitable for posting on Facebook, Google+ or Tumblr. 'Photo credit: Wikipedia. and What do your customers want to do? This What is that definition? And accomplishing that goal isn’t always easy. That’s OK.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Google] Five Facebook Tips for Small Businesses
    and Google URL Builder to track the popularity of links you post on Facebook. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. That’s the herd mentality at work.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Google] Why Budgets are Shifting to Digital Marketing
    Interestingly, 65% of company marketers are spending more on organic SEO, this in spite of concerns over its measurability in the face of increasing HTTPS encryption on the part of Google. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works.
  • FATHOM  |  WEDNESDAY, JUNE 18, 2014
    [Google] Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
    Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. Learn more about Google Adwords Auction tool at Google Support ! 'It is said, If you know your enemy and know yourself, you will win 100 battles. What is this revolutionary tool? The Auction Report! Great!
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Google] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    7) Google Fonts. Well, did you know that Google offers hundreds of fonts that you can download for free? 'Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. 1) Canva. Your images come to life. 2) PlaceIt. 5) NounProject.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 15, 2010
    [Google] Why so much research about Twitter is flat-out wrong
    Post on Google Buzz. Every week it seems there is some fresh research establishing that Twitter is irrelevant to businesses and/or brand s. Bloggers gnaw endlessly on reports dismissing the marketing possibilities of micro-blogging, calling for the death of Twitter. And lots of other companies would be missed, too. Here’s the deal.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Google] Get & Keep Customers with iPhone Apps
    The app, though it’s $6.99, is a nicely bundled mobile package of Google Analytics and can report on multiple Google Analytics accounts. We’re pleased to submit this guest post by Henry Fitzgerald. Thanks, Henry. We’re big believers in mobile. Henry Fitzgerald is a technology consultant based in Seattle. Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Google] 22 Essential Mobile Apps for Your CMO
    Analytics Pro : This one is simple: Google analytics on your iOS device for $6.99. Google Bookmarks. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  The solution: Help your CMO manufacture more time. Content Apps.
  • INBLURBS  |  FRIDAY, NOVEMBER 12, 2010
    [Google] Six Search Engine Submission Tips to Get Search Engine Traffic
    Among the various search engines Google search engine is one of the best search engine and you can gain a good page rank to your website by maintain a quality content and by regular posting in your website. Six Search Engine Submission Tips to Get Search Engine Traffic. Online business is a platform of tough competition. Advertise yourself.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 10, 2014
    [Google] Twitter Stock Is Getting Killed (And Why It Doesn’t Matter)
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 27, 2012
    [Google] David Meerman Scott: How to Break Into the News Cycle
    And when I went to Google News as this was breaking, everybody was showing essentially the same thing. by Jesse Noyes | Tweet this Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that? Check it out.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Google] How to Use Social Media Data to Improve Paid Search Campaigns
    Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon. The easiest way to monitor data for PPC campaign improvement is to create Google Alerts for your brand terms. Let’s go back to the Google Alerts example. Google is not only a search engine.
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 12, 2014
    [Google] Time to get with the programmatic
    Follow us on Twitter ,  LinkedIn  and Google+. 'Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? Now, let me try again.  More guesswork of course. 
  • EB2BLEADS  |  SATURDAY, JULY 9, 2011
    [Google] Top SEOs And Data Correlations
    How SEO Is Affected By The Components In Google ’s Ranking Algorithm. However google was affected more by keywords within subdomains. There's stuff that top seos should know and data that supports those beliefs. Top search positions are meaningless unless you can convert that traffic into something meaningful to your business.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 8, 2013
    [Google] Why Astroturfing and Fake Online Reviews Are Illegal
    Related Stories Five Reasons Your Facebook Giveaways Should Not Run on Business Pages From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules Vote Farming and Cheating in Social Media Contests. 'It seems it is time for a refresher course on the FTC’s 2009 Endorsement & Testimonial Guidelines.
  • ENGAGE  |  FRIDAY, JUNE 15, 2012
    [Google] Checklist: 5 Questions to Ask Before Pressing Publish
    Do yourself a 5-second favor before you hit publish and Google your topic (if you don’t know what to “search” for, go back to point No. Everyone thinks his or her blog post is the most entertaining, informative, must-know compilation of research and Internet fodder on the planet. But in reality? Consider this your blogging checklist, part 1.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Google] More Than A Thousand Words: The Power of Visual Storytelling
    And comment here, on the @ Newscred   Blog  or follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+. 'It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the  leading editors  of the 20th century. Information Overload. The Power Of Visual Storytelling. Of course!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Google] 3 OTHER Things Your SEO Team Should Be Doing
    Tools like Basecamp and even Google Drive are perfect for this and can be shared with various members of the marketing team. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring. Conversion Optimization.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2012
    [Google] Where Social Media Marketing Fits In Your 2012 Budget?
    Use the dominant formats, namely Facebook, LinkedIn, Twitter, Google+ and StumbleUpon. by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? 1.    Weak U.S.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 9, 2010
    [Google] The Secret Sauce for Successful Marketing Campaigns
    Post on Google Buzz. Wendy Boyce. As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. These same businesses are now starting to realize they should consider using it! You’ve gathered up your responses. Are you paying attention? 
  • BIZNOLOGY  |  MONDAY, MAY 16, 2011
    [Google] Watson? Quora? What's the perfect answering machine?
    The reality is that the whole evolution of Q&A services is not much different from what Google and other search engines have been experiencing throughout the years. Image by andertoons via Flickr. by Aaron Kim. It's a battle to separate the wheat from the chaff, where the chaff keeps finding creative ways to look like the wheat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Google] Everything you wanted to know about Twitter Chats
    The best way to keep up with this dynamic list is to google “Twitter chat schedule” and you will find a detailed list of chats by subject, day, and time. I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Set-up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 17, 2011
    [Google] You’ve picked the wrong goal for your blog
    Spend some time with the Google Analytics for your blog.  Nearly every day I receive some variation of this question – “How do I drive more traffic to my blog?&# I would go as far to say that there seems to be an obsession with traffic among bloggers. In fact, the pursuit of traffic may actually be working against your success.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 3, 2012
    [Google] Preview of Twitter Advertising Platform for B2B Companies
    looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience. Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. This leaves out many B2B companies. Welcome Screen.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 22, 2012
    [Google] Sales Lead Generation: The Hub and Spoke Marketing Approach
    By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Hub and Spoke Marketing Plan from Find New Customers, Inc. This is why people like Joe Chernov, head of content for Eloqua is so high on Slideshare.). By focusing on a single buyer problem at a time, you have the focus you need to get results.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Google] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
    Jeff will be joined by social media experts from Linkedin and Google. The B2B demand generation expert, Jeff Ogden of Find New Customers , a national speaker for the Business Marketing Association , has been invited to deliver the keynote speech on Social Media for Busines s at BMA-NJ’s Social Media Symposium. Jeff Ogden. Weehawkin, NJ.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Google] The “Whom to Consider?” Buying Phase
    He might do a Google search. Lead Generation Companies | The “Whom to Consider&# buying phase. In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers , the prospective buyer has made a clear decision to pursue a solution to his or her business problem. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 13, 2011
    [Google] Trigger Events – Keys to Sales Success
    Google Alerts, InsideView and iSell by our former client, OneSource, are three products that alert you to trigger events. B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. Perfect time to call him. with all your options on trigger events.
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Google] How Catchy is Your Content?
    If they Google your company, what will they see? Information overwhelm. We all suffer from it. Our job as B2B marketers is to create contagious content that catches—and keeps—the attention of our prospects across the entirety of a long-term complex purchase. Seem daunting? Doesn't have to be. Not when you use Catch Factors.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Google] SEO: 301 Redirects Don't Pass Existing Social Shares
    After we did all the redirect work on Thursday afternoon, we checked right afterwards for the social sharing stats for each of the pages for Facebook, Google+, LinkedIn, and Twitter. Google+. Over the last month, as we prepared to shut down the Performable website after HubSpot’s acquisition of them. In summary: Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 25, 2010
    [Google] The clash of the social media know-nothings
    Post on Google Buzz. The know-nothings. You know who I’m talking about right?  Social media “marketers&# who have never practiced marketing.  Maybe have never even had a sales job or a college-level marketing class. But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 8, 2010
    [Google] Can you answer the most painful question in marketing?
    Post on Google Buzz. The other night I was having a beer with a friend who is a beginner blogger. He was lamenting that he was not attracting many new readers or comments. confused and strained look came across his face. In fact he looked a little green. This simple question is so very excruciating to confront! So what about {grow}? 
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Google] How Customer-Centric Analytics Will Change the Future of Marketing
    Kissmetrics has already started to adopt the canonical identity stuff, and Google is making headway on cohorts. For example neither Kissmetrics nor Google can give you good conversion data on the entire history of an A/B tested landing page , which will have variations starting and stopping at different times. canonical identity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Google] What is Social Media’s Next Big Thing?
    Post on Google Buzz. One possible answer:   The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be.  Collaboration.
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Google] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Test and measure your content using tools such as Google Analytics, social media insight analytic platforms, and URL tracking such as Bit.ly, and determine which kinds of content via which channels bring more traffic to your site, and engage most audiences. Everybody does list-format blog posts this time of year.  How many qualified leads.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Google] 10 Fast Facts About Groupon
    Google Bookmarks. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Cutting Groupons. 70 million.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 28, 2011
    [Google] 11 Features to Bring Salesforce Chatter to Life
    Google Bookmarks. by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Google] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Amazon and Google are paving the way for delivering the right information for each customer’s search. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. It doesn’t matter if we work in B2B sales and marketing or provide sales and marketing for B2C clients.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Google] 6 Compelling Social Media Stats Marketers Should Know [Data]
    In May, internet users spent more time on Facebook than Yahoo, Google, AOL, and MSN combined. This week, the media research firm Nielsen released its Q3 report on the state of social media. Here were 6 of the most interesting facts from the report and what each means for marketers as they look ahead to Q4. Tweet This Stat! ). With 53.5
  • SAZBEAN  |  FRIDAY, NOVEMBER 12, 2010
    [Google] 10 Traits of Highly Effective Blogs
    Search engines such as Google can be a huge source of traffic, as long as you’ve done some of the work to rank high enough for readers to find you. This post is a stop along Tanya Peterson’s Blog Tour 2010. Tanya is the blogger behind Blogelina , where she writes about blogging your way to success. inter-related. Good Community.
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 25, 2013
    [Google] This Week in Digital Strategy 10.25.13
    Discussed this week are the top design trends in mobile apps, the changes that you need to implement in order to adapt to Google’s Hummingbird update, and how to successfully manage your social media strategy in 30 minutes a day. 'Happy Friday, everyone! This was another busy and informative week in the world of digital strategy.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JANUARY 4, 2011
    [Google] Innovation Comes in Small Packages
    Tweet The word “innovation&# conjures up big change, especially when the change disrupts entire industries or even society at large (think the Internet, Google, and Facebook, to name a few). Yet “innovation&# can also be small and still have great impact. They individually wrap each chicken breast. Woo hoo! What a dumb idea.&#.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 7, 2011
    [Google] [Chart] Thank You, Marketing Automation
    Google Bookmarks. by Egan Cheung | Tweet this “ D?mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. Why is that? Our take is more general. arigat?, Mr. Roboto”. Sign up here.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 12, 2011
    [Google] [Chart] Which City Has The Most Marketing Expertise?
    Google Bookmarks. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? You can click here to explore the interactive map. Austin, TX, US. Kingwood, TX, US. Canada.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Google] 11 Thought-Provoking Guides to Content Marketing for 2014
    About the same number of Google search visits as a typical week (not surprising; one wouldn’t expect a short-term burst of traffic to have a significant immediate impact on search visits). The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.
  • HUBSPOT  |  WEDNESDAY, JANUARY 8, 2014
    [Google] 7 Times You'll Kick Yourself for Not Learning HTML
    2) When You Paste a Blog Post Into Your CMS From Word or Google Docs. Lots of people don''t know that writing a blog post in a typical word processing program -- like Word or Google Docs -- and then copying it into your CMS will give you lots of HTML headaches. Almost every guest post we receive in a Word or Google Docs format.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Google] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Facebook, Twitter, Google+, and LinkedIn are all great places to post links to your blog posts, ebooks, and webinars.  Guest post by {grow} Community Member Sarah Goliger. As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  You’re targeting the wrong audience.
  • DIGITAL B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Google] Beyond Lists: Use Filters to Manage Twitter
    However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. We each build our own communication channel on Twitter, choosing who to follow and list. TweetDeck filters are at Settings >> Global Filter.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 7, 2010
    [Google] There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.
    Post on Google Buzz. Rick Volz. In a recent MarketingProfs “ Get to the Point ,&#   it was stated that in the rush to grow leads, B2B marketers are often tempted to use “quick-fix&# lead-generation tactics, according to Jep Castelein in a post at the Connected Marketer blog. Bad idea, he writes. Be where your prospects are. Tweet This!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Google] Facebook Enhances News Feed and Introduces Ticker
    If you thought Facebook was going to sit back and just watch Google+ take over, you were greatly mistaken. Over the few couple of months, we've seen Facebook and Google+ battling it out with the introduction of tons of new features in hopes of reigning supreme in the competition for social networking domination. Marketing Takeaway.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Google] Is The Corporate Website Dead?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . This is not just headline bait.
  • ENGAGE  |  FRIDAY, MAY 25, 2012
    [Google] Can Someone Shed Some Ambient Light on the Photo Sharing Phenomenon?
    No longer are photos just meant to support text content, they serve as standalone content especially on sites like Facebook, Twitter and Google+. but also get involved with Google+. Not only is Google+ a great way to share images , its a space you need to take advantage of anyway. Since when did everyone become a photographer?
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Google] What Are Meta Tags and How Do They Work?
    Here is the first search result when I type “growing dahlias” into Google. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. How Meta Tags Help.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Google] What Are Meta Tags and How Do They Work?
    Here is the first search result when I type “growing dahlias” into Google. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. How Meta Tags Help.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Google] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    Some marketers mistakenly think Google is all they need because a buyer might type their company name into the search box. The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. See Manufacturers Need Lead Management to Close the RFQ Gap ).
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Google] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    He should be able to speak intelligently about Google as if the company were his best friend. Obviously avoid the individual who condones search spam and promotes SEO tactics going against Google’s Webmaster Guidelines. 'SEO has always been evolving. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 1, 2014
    [Google] Is being disruptive a business strategy?
    by PeterJ42 Related Stories Two technologies that will disrupt marketing strategy New insights into online radio, podcasting and Google + Where does social media fit in the marketing mix? 'It seems everywhere you go these days people are talking about Disruption as the next big business “thing.” Of course disruption happens.
  • MARKETRI  |  WEDNESDAY, AUGUST 22, 2012
    [Google] The Top 3 "Back to School Tools" for B2B Marketers
    Google Reader: Google Reader is your one-stop resource for generating thought leadership! Google Reader allows you to quickly and easily sift through the content clutter and find the best items to share with your social media audience. Check out my recent post recent post for tips on how to set up your Google Reader.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 7, 2010
    [Google] B2B Lead Generation without Lead Nurturing is Doomed to Fail
    Google “lead nurturing” and you’ll get back 81,900 results. Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance.
  • WRITTENT  |  FRIDAY, DECEMBER 6, 2013
    [Google] 5 Laws of Epic Content Marketing
    Google and other major search engines reward websites who publish authoritative, smart content. It’s critical to incorporate the right keywords, and ensure your blogs are written in a way that appeals to Google and your potential customers. It’s not too late to make the plunge into custom content. It Adds Value. It’s Highly Targeted.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Google] Is Earned Media Becoming "Hacked" Media?
    PR traditionalists may bristle at the notion of "hacking" the media, but the alternative -- a complete Apple, Facebook, Google, and Marissa Mayer media takeover -- is far more troubling. 'Digital and social media kicked up quite a bit of dust when they first joyrode through marketers’ once-tidy offices. Earned media is different.
  • THE EFFECTIVE MARKETER  |  FRIDAY, MAY 29, 2009
    [Google] Kindle Marketing Lessons « The Effective Marketer
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The one I have is the first generation and I have been using it for almost one year now. appealed to me. What?! Isn’t that unbelievable? FIFTY percent! Now go f@%$!
  • WWW.BRAINSHARK.COM  |  MONDAY, OCTOBER 14, 2013
    [Google] Video Still Rising with B2B Content Marketers [Report]
    Google has placed a lot of effort over the past few years toward making YouTube a viable marketing tool for brands to take advantage of, most notably with TrueView. Other studies have shown that 62% of Google universal search results feature video these days, and video is 50 times more likely to earn a higher page rank than plain-text pages.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 19, 2013
    [Google] Listen. Ask. Share. It’s Time For Agile Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. love to create.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Google] Promoting content: build great content marketing relationships
    You trust Mike and his team to present you with great content, so you’re more inclined to take the chance on reading my column than you would if you just stumbled across a link to it in a Google search results page. '(Photo credit: AltimeterGroup). It probably never did. That is one of the main reasons we do content marketing.
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Google] “How-to” Video Content as Your First Line of Case Deflection
    Chances are you went to Google first and YouTube second. You probably look for how-to video content to teach you how to use the product, or search Google to find further, more detailed information. 'Today the customer has more purchasing power than ever. Video for all parts of the customer journey. Where did you start?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Google] 3 Traits Of Superstar Marketers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'What separates the best marketers from the rest? couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Empathy.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 26, 2013
    [Google] SEO 101: How Search Engines Make Money (and Why It Matters)
    For example, Google typically makes between 500 and 600 algorithm changes each year. The majority of these updates are fairly minor, just small feature improvements or minor tweaks to how Google ranks a site. As an example, Google update #82580 was an improvement for showing the sunrise and sunset times search feature.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Google] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
    Don’t simply take a blog post from your English blog and copy/paste it into Google Translate for your Spanish blog, or vice-versa. Your content will just end up sounding Google Translated to anyone who speaks the language natively. Does your company target a global audience? Are you in the U.S. 2) Provide Native Translations. Lingo24.
  • BIZNOLOGY  |  FRIDAY, JANUARY 20, 2012
    [Google] Life Without Yahoo!
    While Flickr is used by so many and probably is much more fun than Google’s Picasa I don’t bother with it because most everything else I do online is connected to Google and it’s just easier when it’s all in one place (even if it’s not as cool). Image via CrunchBase. There is still a business intact.
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