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  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Google] 43 Bright Ideas for Promoting Your Lead Gen Content
    Google+. 13) Post to your Google+ page during launch week. 14) Host a live Google Hangout to answer questions related to the piece of content. . Each time you blog, you give Google and other search engines one more opportunity to find you. 'So you just created a piece of content for lead generation  -- congrats! . Email.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 16, 2014
    [Google] How to Successfully Manage Your Inside Sales Team Remotely
    Lastly – use tools like Google Drive to share documents. 'A few years ago I was faced with a tough decision. was moving 20 miles north of Boston, which posed a problem because my job was 22 miles south of it. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. Don’t pan ic! Communicate.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Google] How To Build A Culture of Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Content Marketing
  • FATHOM  |  TUESDAY, JUNE 17, 2014
    [Google] The Case for Higher-Ed Non-Branded Site Optimization
    Branded Search Decline: Query-Based Increase: No longer satisfied with pamphlets and brochures distributed at college fair days in their senior year, students are looking to Google to answer their questions and help them identify the best options for their needs. If my university is one of them, they’ll search for a branded term to find me.”.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Google] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Google] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn. 
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 13, 2010
    [Google] 5 free tools that will buttress your online marketing
    Ever on the lookout for useful goodies, Maria Pergolino has posted another batch on the Modern B2B Marketing blog… Most online marketers use Google Analytics to gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits. 
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Google] Savvy Speaks: What's Your Keyword Strategy?
    Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Wendy. Keywords. Quite frankly, keywords are not what they used to be. Stephanie.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Google] Seven of the Best Guides to Marketing with Pinterest of 2012
    While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2012
    [Google] The Secret History of Pinterest — REVEALED!
    I read on Twitter (so it is true, of course) that Pinterest is now bigger than Google, will be running for President of the United States, and is recording an album of Justin Bieber cover songs. Do you feel like you woke up a week ago and Pinterest had taken over the world? The meteoric success of Pinterest has shocked everyone. Except me.
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 6, 2010
    [Google] B2B Content Marketing in the Age of TMI
    I've sifted through my Google Alerts and read the things that caught my attention (most of them disappointing). Today has been one of those days with too much information (TMI) from the start. I've finally cleared my email inbox, replying to all the stuff that can't wait. I've followed my new Twitter followers. know I do.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 1, 2012
    [Google] Are You a Content Curator? 5 Great Tools for Content Curation and Sharing
    Here are the top 5 tools that I am currently using for content curation: Google Reader: This is a great tool for pulling together and sorting through content in one easy to use place. Google+: Possibly one of the best ways to share information is on Google+. So what exactly is this practice? Are you a content curator?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Google] 22 Noteworthy Content Marketing Guides and Tips
    According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 'Content marketing is a hot topic. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. What role does visual content play?
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Google] What is Hubspot? Marketing Automation Software Series
    We are backed by some of the biggest names in the industry (our investors include Google Ventures, Salesforce, and Sequoia Capital.) 'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Google] 14 Digital Marketing Myths We Love To Laugh At
    But the truth is, rankings don’t equal results and unless you’re willing to risk your credibility and authority in your industry, the results coming in are far more important than your ranking on Google. But with all great things come the not-so-great things like the myths and misconceptions on the impact of B2B online marketing. single.
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [Google] Time to Surf the Wave of the Personal Brand
    Related posts: Keep an Eye on Google Wave. 'Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper  because they saw his  “brand within a brand as a wave of the future,”. And need I add, you must do this with enthusiasm? link].
  • SAZBEAN  |  WEDNESDAY, OCTOBER 27, 2010
    [Google] Networking on Steroids
    Sometimes you can also find people just by searching for their name on google (and connect in more than one place). Pretty much anyone will agree that networking is important, whether or not you’re in business for yourself. Most of us will put networking events on our calendars and make an effort to attend, at least occasionally.
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Google] Old Spice Viral Campaign Increases Sales
    Searches for “old spice&# on Google also spiked around the time of the response videos, but have remained higher than before them. While the Old Spice ad campaign, “The Man Your Man Could Smell Like,&# was amusing to watch, marketers were interested in whether it could lead to increased sales. According to The Nielson Co.
  • AGGREGAGE  |  MONDAY, SEPTEMBER 20, 2010
    [Google] Automated Filtering vs Human-Powered Curation
    Google Social Search. This is being done by Google search as well as Amazon.com and my6sense. With solutions like Paper.li Of course, this has long been a conversation as Robin, Ross or I could tell you.  However, what has really changed here is first the explosion of content sources.  I’ll get to that in a bit.  Paper.li.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Google] Web Presence Optimization, Reloaded
    Also, keep in mind that search is no longer just Google. Businesses that primarily serve a specific geographic area will want to have a complete and up-to-date profile in key local directories including Google, Bing and Yahoo! So I figured it was time to update my inaugural post on this blog, What is Webbiquity? Where do I start?
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 12, 2013
    [Google] PPC Joins SEO as a Tactic that Should Go
    In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Of those who used paid search campaigns, they did get additional visits and some conversion to leads.
  • LEDGER BENNETT  |  WEDNESDAY, JANUARY 2, 2013
    [Google] 10 marketing benefits from responsive web design
    Search optimisation (Google loves responsive). This is Google’s recommended configuration.”.  . Keeping Google happy will keep your search rankings happy. 'Having looked at the  B2B tipping point for mobile it seems impractical for websites to live separately in a mobile and desktop environment. Well, it is. Social.
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Google] Local Marketing Q&A with Expert Blake Denman
    According to a Google/IPSOS Survey in 2011, 62% of California small businesses (less than 250 employees) do not have a website. How have the steady Google algorithm changes in the last 18 months, changed what you do? There have been some major shifts earlier in the year with Google Local becoming Google+ Local.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Google] Seven Ugly Truths About Content Marketing
    use the following to questions to guide this conversation: Review the number of Google searches it appears in. Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, NOVEMBER 4, 2010
    [Google] The Social Media Bandwagon Has Become a Supersonic Jet.
    Post on Google Buzz. Wendy Boyce. As a Social Media marketer with SIGMA Marketing Group , I am still amazed when I meet business savvy folks who have not yet adopted social media usage in any way, shape or form. The book provides strong thought leadership on the importance of your social networks. There’s nothing wrong with that.
  • SAZBEAN  |  SATURDAY, APRIL 13, 2013
    [Google] Top Internet strategy, marketing and technology links for the week of April 13, 2013
    Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study  (Socialnomics) Why You Should Market Like You (Want to) Cook  (Portent) 5 Email Marketing Strategies for Customer Retention  (Marketo). News & Notes
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    When Google Can’t Control Marketing  (Search Engine Guide). Using Google Analytics to Meaure Social Media Effectiveness  (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Practical eCommerce).
  • SAZBEAN  |  MONDAY, FEBRUARY 27, 2012
    [Google] What everyone needs to know about content
    Content is going to be extremely important in 2012 with Google changing its algorithm and with people looking at ways to create a strong presence on platforms that continue to change, like Facebook, Twitter, Linkedin and Google+. If there is one theme that resonates on this blog, it’s  Content. Great content is the one constant!
  • ENGAGE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Google] The Content Hustler’s Playbook for Brands: 5 Steal-able Ideas
    And if you haven’t, then just take a quick look at this Google Trends chart showing the surge in people typing the phrase “content marketing” into Google and seeing what treasures they might find. Hint: It’s likely content marketing about content marketing. Very meta. But this is the internet—what did you expect, cats? Okay, Right.
  • ENGAGE  |  WEDNESDAY, JULY 25, 2012
    [Google] A Simple Formula for Social Media Engagement
    use Google Reader as a listening station and it works just fine. Some people will tell you you need Radian 6 or something fancier, and that may be the case, but Google Reader is one hell of a product). People intuitively understand the elements of what makes for success in social media. No, we know what the buttons do. Well, sort of.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 21, 2012
    [Google] Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce
    I'll admit it: I Googled them the next day.) I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. With a reported 90,000 attendees (I didn't count them personally), the show is fragmented into many different experiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Google] Ten social media problems that drive marketers nuts
    am learning to buffer myself from the failure of others by giving most of my attention to what Google, Bing, and Yahoo can do for me and owning my content. Post on Google Buzz. Trying to deliver measurable business results from social media marketing can be frustrating. I’m learning this from experience.  The ideas are one thing. 
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 20, 2009
    [Google] Best of 2008: SEM Landing Pages
    Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. Here are a few of the best posts about SEM landing page design from last year.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, DECEMBER 17, 2010
    [Google] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
    At the very minimum, the free Google Analytics code should be installed on your web pages. Don’t be fooled into thinking that Google Analytics is not very capable just because it is free. See Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence. That’s what most businesses wish for during the Holiday Season.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JANUARY 22, 2013
    [Google] Eight ways B2B market research differs from B2C
    Connect with Andrew on Twitter or Google+. Warning.  Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.  Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. 
  • FATHOM  |  WEDNESDAY, JUNE 18, 2014
    [Google] Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
    Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. Learn more about Google Adwords Auction tool at Google Support ! 'It is said, If you know your enemy and know yourself, you will win 100 battles. What is this revolutionary tool? The Auction Report! Great!
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] 11 Pro Tips for Better Business Blogging
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 29, 2010
    [Google] What the Future Holds for B2B Social Media Marketing
    Google Maps for Android Get Updated R. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. But what about the use of social media between businesses? million followers).
  • JUNTA 42  |  THURSDAY, DECEMBER 22, 2011
    [Google] Top 15 Content Marketing Predictions for 2012
    believe that Google+ will become a new blogging platform and that in addition to sharing content, users will start creating their own content right on the G+ site. As real-time becomes the norm and journalists search Google for thought leaders to quote, more and more marketers will newsjack their way into the media. Enjoy!
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Google] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Google+ (40.9%). 'How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Google] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. '“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. We are at an inflection point.”. There are now more mobile phones in the world than people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [Google] Is social media creating a generation of cowards?
    Post on Google Buzz. I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. Tweet This!
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JULY 20, 2010
    [Google] 5 Ideas and More to Improve B2B Marketing Strategy
    Post on Google Buzz. Rick Volz. In a recent Modern B2B Marketing Blog article , the author Maria Pergolino suggests it’s the right time to assess your B2B Marketing Strategy and consider areas of improvement.  Maria suggests the following 5 ideas to improve your marketing strategy: 1. Find new ways to integrate marketing channels. Asking.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Google] Does Cold Calling Still Work?
    Derek Singleton of Software Advice -- a site that reviews sales force automation technologies -- recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” Additionally, experimenting with different platforms of communication such as Google+ hangouts can help attract more individuals to your brand.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Google] B2B Blogging Gets Publishing Discipline
    The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). For obvious reasons, I can’t identify the finalists). Holy cow!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google] Why you’ve already missed the hottest marketing opportunity
    Google AdWords. Google AdWords. 'By Eric Wittlake, {grow} Contributing Columnist. Want to take advantage of today’s hot new marketing opportunity? Sorry, you’ve already missed the boat. The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak. Twitter.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Google] 5 Helpful Hints to Attract New Business Using Your Blog
    You want to be able to dominate these words in Google search. Be sure your site is indexed with Google. If your pages are not indexed, then Google is not crawling them. Here are 5 simple steps and suggestions to improve your company’s blog as a major tool for fueling new business leads: 1. Highlight key words and thoughts.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Google] Three Tips for Easy Editorial Calendars
    Post on Google Buzz. Add this to Google Reader. Tweet We’ve all heard it. see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. And I have to admit, it’s tempting. But it’s also a mistake.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 29, 2011
    [Google] 5 Twitter Tools to Help Manufacturers Generate New Business
    This tool is like Google Alerts for Twitter! Twitter is an under-utilized tool that businesses should be using more. There are well over a hundred different Twitter tools that have been developed. Recently Michael Gass , my social media mentor, came up with a helpful list. . TweetBeep. TweetScan. TweetLater  (now called SocialOomph).
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Google] Brand Logos: The Good, the Bad, and the Ugly
    Google's Successful Rebellion Against Logo Design Best Practices. Surprisingly, the Google logo actually goes against a few standard branding rules. That being said, the rest of Google's applications have fantastic branding, and they really demonstrate what each different Google product means. as the "I" of Pixar.
  • MARKETING ACTION  |  MONDAY, JULY 15, 2013
    [Google] SEO 101 Part 3: Keyword Savvy
    Ask people, drill down in social media, do a survey, see what’s already being used, and/or use a keyword research tool such as the Google Keyword Tool. Here’s an example of a keyword search using the Google tool. In Google Analytics, this is under Traffic Sources > Sources > Search > Organic. Get the SEO White Paper.
  • FATHOM  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google] Assisted Living Digital Marketing - Where We're Going
    If you haven’t started leveraging the Google Analytics Demographics capability, what are you waiting for? Leverage reviews – We all know that review sites like Yelp and Google+ local pages are exploding, so we need to stay ahead of the curve and actively solicit positive reviews from our residents and families.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 17, 2010
    [Google] How Do Consumers Make Decisions? Theory or Fact?
    Post on Google Buzz. Bob McCarron. How do customers make decisions? This question has been at the core of marketing strategy for many years.  As marketers manipulate the various principles of marketing, the consumers they seek to reach also change their decision-making criteria.  Are these consumer decision-making theories new?  Not exactly. 
  • FIFTH GEAR ANALYTICS  |  MONDAY, NOVEMBER 22, 2010
    [Google] Apple: A Story of Consistent Brand Messaging Across Channels.
    Post on Google Buzz. Kevin Gilbert. Unless you’ve been sleeping under a rock, you are aware that Apple has flooded the market with impressive state-of-the-art and stylish consumer electronics:  iPhone cell phones, iPod MP3 players, iPod Touch hand-held computers, and now the iPad tablet computer. was excited to setup my new iPad. Tweet This!
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Google] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    Her response to a Google ad.). It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. In short: no.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Google] 10 Steps to Better Visual Marketing With Canva
    Each blog post should include an image so people can pin it on Pinterest, or share it on Facebook or Google+ with a good embeddable image. Google+ posts. For example, people know they are seeing great content from Fabulous Blogging because each image has the blue, circular logo -- whether it''s on Pinterest, Facebook, or Google+.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Google] Why Are You In Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'My second blog post ever included my attempt to answer the question “ Why am I in Marketing? Why are you in marketing? What is the role of marketing in the business? . Or the adrenalin.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 4, 2014
    [Google] Why SEO can make the difference between Stonehenge, and a bunch of rocks
    No cheating by looking it up on Google!) Now I’m going to tell you the truth: I had never heard of Avebury until I searched on that non-branded key phrase in Google. 'Some of eMagine’s best blog posts come out of questions that clients ask of us. What is the reward and improvement that can come from a complete SEO optimization?
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Google] Winning With Customers – B2B Playbook Review
    Post on Google Buzz. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  After hearing Keith speak, I expected the book to be entertaining, challenging, and enlightening – and I haven’t been disappointed.   Start with “Friendlies”. Digg this!
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google] 20 Amazing Examples Of Brand Content Marketing Hubs
    Lesson for brands: when we have a question, we ask Google. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience.
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Google] Everything You Need to Measure Twitter Marketing ROI
    To see how many visitors are coming to your site via Twitter, you’ll need an analytics tool, such as Google Analytics or HubSpot. While Google Analytics is free, the benefit of using a tool like HubSpot is that you can directly see how many leads are generated through Twitter. To bring in new customers? Use the Right Metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 28, 2010
    [Google] This is why you will have a career in social media
    Google unveiled an enhancement that some say will obsolete 80% of conventional search engine optimization strategies. Post on Google Buzz. I’m about to make a prediction that surprises even me. know I’m sounding like some wild-eyed social media hype master here but hear me out, OK? Here’s why. Observe.  Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 28, 2010
    [Google] This is why you will have a career in social media
    Google unveiled an enhancement that some say will obsolete 80% of conventional search engine optimization strategies. Post on Google Buzz. I’m about to make a prediction that surprises even me. know I’m sounding like some wild-eyed social media hype master here but hear me out, OK? Here’s why. Observe.  Tweet This!
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Google] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Google] The Importance of Multimedia in A/E/C
    Related Stories Management Consultants: Three Considerations to Integrated Marketing Communications How to Get Repeat Business From Your Current Clients 3 SEO Trends to Keep Up With Google 'Check out our latest video blog post above where we review The Importance of Multimedia in A/E/C. On Twitter or Facebook?
  • BIZNOLOGY  |  FRIDAY, JANUARY 31, 2014
    [Google] Should guest blogging still be part of your SEO strategy?
    Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Longtime readers know I’m not so keen on trusting Google anyway (oh, and here , too). '(Photo credit: Wikipedia). After all, he ought to know. Not exactly.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Google] Top 10 B2B Social Media Posts of 2013
    Reasons Why Google+ is a Killer B2B Social Media Platform (2013). Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. 'The best way for me to wrap up the year is to share what B2B social media posts resonated most with readers this year. Read more. Read more.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, OCTOBER 13, 2010
    [Google] The Mi6 Tweekly: Week of October 4, 2010
    Search on Google. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Good advice on using Linkedin. Tuesday. Wednesday.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 28, 2010
    [Google] Social Media Success Story
    And on our blog we’ve posted some pretty good content – our posts on austenitic grain size, welding resulfurized steels, bar straightness, temper color, and material impacts – these all come up on page 1 of Google search results. Page one on Google is the gold standard for information in the information age of today. Do it now.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 8, 2012
    [Google] Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!
    Consider using Google Alerts to go out and find those articles.  I have all articles and alerts come directly into my Google Reader and from there it is super simple to categorize those into folders that could literally be the names of your clients and prospects. Selling has always been about relationships. What kind of cars do I see?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 26, 2013
    [Google] 10 Marketing Tools We’re Thankful For
    Google’s Keyword Planner enables marketers to examine keywords for both SEO and PPC efforts to develop the appropriate strategies. 'by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. With the U.S. Here’s our ‘Ode to Integrated Marketing’, a cornucopia of 10 marketing tools we’re thankful for: 1. Happy Thanksgiving!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 28, 2013
    [Google] [Video] Your Inadvertent Business Jargon May Be Confusing Prospects
    So I googled it. 'Could you possibly be confusing your prospects with business jargon? m sure you wouldn’t do it intentionally, but if you don’t pay close attention you might still be doing it. For example, just the other day I got an email asking me if I’d be interested in speaking at the upcoming IFC Conference. That doesn’t help us at all.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 10, 2011
    [Google] Does +K affect your Klout score? (and other juicy Klout nuggets!)
    So, we don’t see anything happening like that on a mass scale but we have a whole team monitoring for that sort of thing, including people with past experience at Google who have already lived through that sort of thing!&#. In fact I thought the development was somewhat disturbing because it seems to invite people to game the system.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 7, 2011
    [Google] The World Has Changed…Has Your Marketing?
    The average information seeker conducts dozens of searches per day , and- rather than listen to a sales rep, read a spam message, watch a TV ad, or fly to a trade show - most people find it easier to sit at their desks and find information online through Google. The digital revolution has drastically changed over the past 20 years. World".
  • B2B MARKETING ONLINE  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Google] Convergence vs. divergence
    The devices are developing at an incredible pace with Apple and Blackberry leading the way with Google fast approaching. A few years ago I was working with a technology client who told me about the convergence of telephony, desktops and mobile so everything I could ever need would be in once device. So where are we now? What about me?
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Google] 3 Tips for Understanding How People Search for You Online [Marketing Cast]
    the Google AdWords Keyword Tool , the Google Insights for Search tool , and HubSpot’s Keyword Grader ). What’s tougher than finding the right words to communicate something? Finding the right keywords to predict how something might be looked for in search engines. Start With Interviews. Check Out Industry Events.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Google] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+. 'Has the rise of digital, social and mobile technologies affected your marketing organization? As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. Because business innovation cycles have sped up.
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Google] How to Write a Fluff-Free Mission Statement
    Google''s is an excellent example: "Google''s mission is to organize the world''s information and make it universally accessible and useful. ". happen to think Google''s mission statement is one of the most inspiring I''ve ever heard. 'Mission statements. They sound inherently business babbley , don''t they? silly. Wrong.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Google] WTF Does Kevin Spacey Know About Content Marketing?
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Why Kevin Spacey? Tweet.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Google] A Guide to Creating a Thought Leadership Campaign
    While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. It gets you started. It secures resources. Preparation is key. Your Turn.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Google] Branding is Not Demand Generation. Stop Pretending That It Is.
    Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. 'Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. No problem. understand. I don’t agree, but we can still be friends.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Google] Almost any brand can be Pinteresting. Here’s how!
    Pins are 100x more viral than tweets and Pinterest Board pages can rank on Google long after the original post. Pins are 100x more viral than tweets and Pinterest Board pages can rank on Google long after the original post. 'By Jessica Rogers, {grow} Contributing Columnist. I’m not crafty. Why use Pinterest? Absolutely. Really.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Google] Twitter is dying—and it’s all your fault
    I find myself going back to LinkedIn and also using Google Plus. By Neicole Crepeau, Contributing {grow} Columnist. m going to get flak for this post, but I don’t care. m so frustrated that I have to write something. love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Google] Week in Review December 16th
    Google Marketing Strategy: A Platform For Content Marketers! Get the highlights on Google Currents, which pulls everything together for content marketers who want to easily distribute content to mobile. " Before we depart for domestic bliss and non-digital socializing, we give you our favorite picks from this weeks blog buffet.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Google] How Do You Find The Time For Social Media?
    And follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'How do you find the time for social media? This is the question I get asked probably more than any other. have four lovely children, a demanding job, a wife with a successful career and more.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2011
    [Google] [Cartoon] The Leads Are With Sales
    Google Bookmarks. by Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out. It turns out, not every person that opened the email – or even clicked through – is the right fit. And sales doesn’t have all the context they could to really make the connections count. Reddit.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Google] IDC Sees Massive Disruption From Industry’s Platform Shift
    Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Google] Content Retargeting: A Marketer's Guide to Getting Started
    These ads might appear on Facebook, Google’s search results pages, or any website that is part of the advertising network in which you participate. We chose the Google Display Network for our retargeting campaigns, simply because of the massive network size. You can follow him on Twitter and Google+. or higher).
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Google] A Thanksgiving Prayer for Digital Marketers
    Google ; we offer our last benediction to our imperial digital overlords, whose market-dominating search engine drives much of our SEO and content marketing efforts (whether we like to admit it or not). 'As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. Digital Marketer''s Thanksgiving Prayer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Google] 6 Personal best practices for content creation success
    Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? 'Between my podcasting compadre Tom Webster and myself, we have written six books, more than 2,000 blog posts, recorded about 500 podcasts, posted more than 80,000 tweets, 4,000 Facebook posts, and 200 videos. We have made mistakes.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Google] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    Google’s autosuggest is a free option: just start typing your test keyword into a Google search window, and make note of what Google suggests. Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. Google is tracking all of that. Unread.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Google] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Google Bookmarks. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Call in the CEO. 
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Google] In praise of social media mediocrity
    Just because you set up a bunch of social media profiles, wrote bunch of blog posts, got a bunch of followers, and even tried out Pinterest and Google+ in a big way, you’re not really a social media marketer, guru, maven, or expert, if you’re not still monitoring, posting, commenting, and contributing. Come on! There, I said it.
  • BLOG MY CALLS  |  TUESDAY, JUNE 11, 2013
    [Google] NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
    Call tracking is like Google Analytics for the phone. Marketers spend BILLIONS each year on PPC campaigns, specifically on Google Adwords. 'This has been an interesting week for the call tracking world. In fact, the term ''call tracking'' has been used more on Twitter this week than any other week ever. That''s sort of unfortunate.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 22, 2012
    [Google] The Evolution of Content Marketing – An SEO View: UK Edition
    But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. It certainly isn’t the answer to Google’s Penguin update despite being often heralded as such.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2012
    [Google] Best Quora Guides and Insights of 2011
    ” The second involves following Google engineers (and ex-Google engineers) on Quora to try to gain insights on the inner workings of Google’s algorithm. Is Quora still a significant social media destination? But that flood began to subside in about April of last year and had slowed to a trickle by late summer.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 29, 2013
    [Google] KoMarketing Heads to ad:tech San Francisco April 9 – 11th
    Connect with KoMarketing ahead of time on Twitter @KoMarketing or @Casieg and through our  Google+ Page. KoMarketing will be taking the stage at ad:tech San Francisco , April 10th to discuss social media marketing. Amand, VP of Marketing, Crimson Hexagon; and Wendy Lea, CEO, Get Satisfaction. Date/Time : Wednesday April 10th, 2:15pm.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Google] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Google] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
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