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  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Google] The Impact of M&A on the Marketing Automation Industry
    Google Bookmarks. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. Share email.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Google] How to Explain To Your CEO That Social Media Is Not Optional
    Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. 'Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. lot more traffic.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] 9 Content Marketing Articles You Shouldn’t Miss
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Google] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    You can connect with Ryan on  Google+  or  visit his blog  Content Warfare. 'By Ryan Hanley, {grow} Community Member. In my small hometown, Thursday was recycling day. Every Wednesday night the town folk would collect all their bottles and cans and walk them out to curb in a blue recycling bin to be picked up the next morning. Trash talk.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Google] A fascinating “hardcore” B2B social media success
    Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 23, 2013
    [Google] Our Massive Project – Optimizing Fearless Competitor for SEO
    In addition, Google search has changed. One link per post is the kind of quality that Google spiders will like. Unlike print, each post lives forever and is indexed by Google (which is why a blog works so well for SEO!). This blog, which we’ve been writing for over seven years, should be ideal for search marketing (SEO).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Google] Standing out in a world of information density
    Up until now, content marketing has been pretty straight forward — create helpful and compelling content and figure out a way to get it to the top of Google search results. 'I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. Target an under-served audience?
  • SYNECORE  |  MONDAY, JULY 29, 2013
    [Google] Digital Video Advertising is Growing; Marketers Get Excited
    LinkedIn/Google. Google AdWords for video currently runs ads on YouTube as part of the TrueView family, which only requires payment for the amount of views the video gets. And what if that broken record was spewing really wonderful news for marketers, like how video rules (have your heard that before ?) This year, 74.4 since 2012.
  • MARKETING INTERACTIONS  |  SUNDAY, MARCH 14, 2010
    [Google] Marketing Content Must Reach Beyond Two-Way Dialogue
    Let's take a look at a possible scenario: David, a prospect, enters a search term into Google and finds an article your company wrote about why it's critical to solve a problem he's facing. The prevalent consensus about the evolution of B2B marketing is that we need to motivate two-way interactions. Well, it's not enough.
  • MARKETING ACTION  |  FRIDAY, JANUARY 24, 2014
    [Google] Gmail Tabs: How Email Marketers Must Adapt
    'When Google changed the layout of its Gmail inbox in May 2013, email marketers wisely took careful notice. The other tabs are for new messages from addresses that people have not interacted with (or that mail recipients designate), that Google makes assumptions about. The new Gmail inbox structure: five categories. Click “Yes.”
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 14, 2011
    [Google] Slideshare – the Quiet Giant of Content Marketing
    Especially since Google can now search inside presentations and it is fully compatible with mobile devices, SlideShare is more important than ever. At Find New Customers , we’re big believers in Slideshare as a Content Marketing tool. In fact, a good example is our Slideshare on B2B lead nurturing. But just how big is Slideshare?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Google] Can Lead Generation Become More than “Frosting and Cherries?”
    Post on Google Buzz. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain.  His view is that the current state of lead generation is dead.  Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive.  Tweet This!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Google] Social Selling: A Day In The Life of A Social Sales Person
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Google] 10 Strategies to Battle Content Shock
    The content marketing formula used to be pretty straight-forward: Create useful, relevant content and optimize it in every way so it shows up at the top of Google search. Are there alternate platforms like Slideshare, Instagram, Pinterest or Google+ where you can make a mark? Think about that for a moment. But what? 1) Shock and Awe.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2011
    [Google] How NOT to pitch a blogger
    If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain.  Tweet This Post. Image via Wikipedia. It is sort of like dating.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Google] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next Web. So when we learned of Google purchase of the YT.be It''s rumored that Google will use this new domain name for shortened links to YouTube videos. 'Mobile advertising has been a hot topic lately. Think you know who we''re talking about?
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Google] 3 Sites to Showcase Your Personal Brand
    It’s also a page that can be found in Google, so I like the option of creating another content asset to direct people to my social media sites. I  had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. Zerply.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Google] Seven Expert Search Engine Marketing Guides
    My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores&# ). How to quadruple a conversion rate by Google Website Optimizer Blog. Post on Google Buzz.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Google] Five Facebook Tips for Small Businesses
    and Google URL Builder to track the popularity of links you post on Facebook. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. That’s the herd mentality at work.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Google] 3 OTHER Things Your SEO Team Should Be Doing
    Tools like Basecamp and even Google Drive are perfect for this and can be shared with various members of the marketing team. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring. Conversion Optimization.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Google] 3 Characteristics of Successful Modern-Day Press Releases
    compelling visuals, and an easy-to-share landing page that renders nicely across LinkedIn, Facebook, Google+, and other networks. This is a guest post by Sarah Skerik, PR Newswire’s vice president of social media, and the author of Unlocking Social Media for PR. You can follow her on Twitter at @sarahskerik. ” Is this true?
  • AD YOUR COMMENT HERE  |  THURSDAY, MAY 26, 2011
    [Google] #BWENY Session: The Future of Content Curation
    SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. There’s no overwhelming narrowness to curation.
  • AD YOUR COMMENT HERE  |  THURSDAY, AUGUST 5, 2010
    [Google] Thoughts on Flipboard: Content vs Social
    My Google Reader has (admittedly) way too many feeds, but I love it.  Once I get that targeted info, I explore what my social network is reading (Twitter links, Facebook posts, Google Buzz, etc).  I’ve been using Flipboard for about two weeks now.  It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Beautiful.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Google] 6 Ways to Use LinkedIn for Lead Generation
    The ads work the same way Google paid search ads work. Are you effectively leveraging LinkedIn's lead generation potential? Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. The problem is, many are puzzled about how to go generating those LinkedIn leads. Ways to Use LinkedIn for Lead Generation.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Google] A Glimpse Into the Landscape of Social Sharing [Infographic]
    And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area. 'As we showed in Gigya’s Social Login data from the third quarter of 2013, a number of social media websites have made strong plays to become the identity provider of record for consumers on the web. marketing data
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Google] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Tad Chef covers the best practices for SEO with Twitter: how to rank in search with your profile and tweets, get found in Twitter search, make your tweets spread virally and capitalize on Google real-time search. Post on Google Buzz. 51% of active Twitter users follow companies, brands or products on social networks. And much more.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [Google] SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize
    In 2007, search engines like Google and Ask.com began to incorporate images, books, videos, news, maps and more into their results. Late last year, Google implemented Google Search, plus Your World to refine the relevant results delivered to users. We know your worlds are colliding. Social networks also feature search.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Google] Personal knowledge management - Wikipedia, the free encyclopedia
    Other useful tools include Open Space Technology, cultural anthropology , social bookmarking , stories and narrative, mindmaps , concept maps and eco-language, single frames and similar visualization techniques, just-in-time canvassing tools, automated knowledge harvesting tools, and Google Desktop and similar desktop content management tools.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Google] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
    The social platform where marketers typically spend the most is Facebook, at 54 percent ; however, Pinterest, LinkedIn, Google+, and Twitter are also popular options. 'As a local business, you may have come across the term SoLoMo. Think Local. Around 60 percent of mobile users tag their location in social media updates and photo uploads.
  • MARKETING ACTION  |  TUESDAY, MAY 6, 2014
    [Google] Get Found: 3 Tips to Optimize Your Blog for SEO
    trillion (“t”) Google searches. Done well, SEO can radically increase your page rank; at Act-On we’ve seen companies go from page 100+ to page 1 of Google. 'Sixty percent. According to blogging.org , that’s the percentage of businesses with a corporate blog. Yes, with a “b”.). Blogging is a crowded space. Blogging.org). ContentPlus).
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Google] Why Do Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Why do content marketing? get asked this question all the time. The answer of course is that you should do it because it works. We will earn their trust. Why does SAP use Content Marketing?
  • BLOG MY CALLS  |  MONDAY, JUNE 17, 2013
    [Google] 3 Things You Should Try Before Your Small Business Fails
    Don''t blow your monthly budget on Google Adwords in 6 hours. assume you have Google Analytics and call tracking implemented to track your marketing''s success (if you don''t, get them). '1) Be Aggressive.Be Be Aggressive. If you''re in a BtoB setting, get on the phone. Pound the phones. Don''t wait for people to call you. Don''t fail.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 25, 2009
    [Google] The Best Way to Promote Your Offline Business to Online Prospects
    Use Free Google, Yahoo, and Microsoft Directories to Bring Your Business Front and Center on Local Web Searches. Once you are listed in these directories, you have a chance to get listed in the "Google 10-Pack" - which is an invaluable way to get the word out about your business when people type in search terms in your local area.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Google] 3 Lead Management Questions Sales will Ask Marketing
    Google Bookmarks. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. How dead is dead?
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Google] Is Social Selling All Hype? [Data]
    This is inconsistent with Google Trends data, which shows ''social selling'' as a term rising dramatically in popularity." 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. All good, practical goals. Enjoy this post? To read more content like it, subscribe to Sales.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Google] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. Hate what is, what it does, why it exists, etc. I’m Comment.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 2, 2013
    [Google] There’s horse meat in my survey
    Connect with Andrew on Twitter or Google+. What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes.  Sub-prime mortgages hidden within bundles of triple-A rated loans.  Dodgy surveys parading as fact. This deception – whether intentional or accidental – has far-reaching repercussions.  But challenge we should.
  • ONPATH  |  TUESDAY, APRIL 19, 2011
    [Google] Sales Lessons from Pursuit of Happyness
    Some of our clients include Google, IBM and Hewlett-Packard. You may have seen Will Smith starring in the movie Pursuit of Happyness. Do you remember the sales cold-calling scene? Notice how Will Smith’s character, Chris Gardner , maximizes his calling time. Gosh, he doesn't even put the phone down. He got the appointment.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Google] 20 Expert LinkedIn Guides
    Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
  • WRITTENT  |  MONDAY, DECEMBER 2, 2013
    [Google] How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide
    Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality. It’s impossible to discuss the idea of SEO blog posts without bringing Google’s quality guidelines. 'Great SEO isn’t really a standalone practice anymore.
  • MARKETRI  |  TUESDAY, JANUARY 24, 2012
    [Google] Five Steps to Effective B2B Inbound Marketing
    Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. Check Google Analytics to see what keyword phrases people are using and keeping people on your Web site or Blog. Create a Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Google] 5 reasons you should be in social media, even if the boss says “no”
    What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 9, 2014
    [Google] Content Marketing: A Study of Quality vs. Quantity
    'Earlier this week we wrote an article about the paradox of content marketing: that Google says longer articles are better but, at least on our site, shorter articles get more visitors. There are some bloggers and content marketing experts who argue that quality is all that is needed to get Google to take notice. Who''s right?
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 24, 2011
    [Google] B2B Marketers: Are You Taking Advantage of Online Videos?
    Second only to Google, YouTube has emerged as an easy-to-use search tool. Online media is the fastest growing media platform in history. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood&# production. He also offers 10 online video strategies you may find helpful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Google] A plan to challenge the Facebook monopoly
    Arguably Google Plus is a better mousetrap and it has not made a dent in Facebook’s growth. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2011
    [Google] 5 Tips to Keep Your Content Sticky and Your Bounce Rate Low
    Here are five tips to deliver sticky content and a lower bounce rate: Use Google Analytics to find posts with a high bounce rate and short average time on page. Are your visitors referred from Google? by Jason Miller Are your blog visitors sticking around to read your content? Monitor your visitors’ time on page. Facebook? Twitter?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 23, 2010
    [Google] 5 Reasons I’m Thankful for Social Media
    Post on Google Buzz. With the annual celebration of Thanksgiving upon us here in the U.S., many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media.
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 22, 2011
    [Google] B2B Aware: This Week in B2B Marketing - Week of 7/18/2011
    WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Google will not run Circles around Facebook, but it gets a +1. Keith Pigues.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 24, 2013
    [Google] A Flock of Hummingbird SEO Comments
    'A lot has been said already about Google’s recent Hummingbird SEO update, more than any one person could be expected to process. It’s partly a result of Google’s desire to better serve voice-activated search queries. And Michael Cottam writes about keeping Penguin in mind as well as Hummingbird, for Act-On: Google’s Angry Birds.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Google] eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
    In a more advanced, customised example, data from a particular Google Spreadsheet could be fed into Google Earth. eLearning & Deliberative Moments. Transforming from elearning practitioner to academic researcher and deliberationist. It was originally part of a class wiki. services like social bookmarking or photo sharing. services.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Google] Branding is Not Demand Generation. Stop Pretending That It Is.
    Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. 'Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. No problem. understand. I don’t agree, but we can still be friends.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Google] 25 social media influencers Forbes ignored, and why
    Avinash Kaushik — Google’s chief digital evangelist and one of the most influential bloggers on analytics. 'Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. Not so fast.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 27, 2013
    [Google] Quick Tip: 1Password Makes it Easy to Store Passwords
    Google Account (including Analytics) — If you don’t log into Google much except for Analytics, it’s good to record your username and password. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters. Or whatever. Clever!).
  • INBLURBS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Google] The Pepsi Social Way
    Major brands like Pepsi, Coca-cola , Ibm, Microsoft, GE, and Google are using these social media marketing tools as part of their marketing strategy. Not only that social media marketing has also increased popularity because now major search engines like Google have started indexing social media content. The Pepsi Social Way. Web 2.0
  • CONFLUENT FORMS  |  MONDAY, JANUARY 25, 2010
    [Google] Blog tip #1: Blogger over Wordpress (or other hosted solutions)
    The Blogger service, offered by Google, is the only service to fulfill these requirements. If you're trying to decide which blog service to use you've probably stumbled across the long-running debate in any number of forums. Wordpress , Blogger , Typepad. how do you choose which one to use? All for 0 cost.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Google] 5 Marketing Mistakes You Are Making…Right Now
    PPC ads are not excluded from this: Google reports that 70% of mobile searchers call a company straight from the PPC ad. Google also reports that users are 6% to 8% more likely to click on PPC ads that contain phone numbers. 'You’re not a bad marketer. Chances are, you’re a pretty good one. You blog. You have a social media presence.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 9, 2012
    [Google] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
    This list was compiled based on page views in Google Analytics. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline.
  • MARKETING ACTION  |  WEDNESDAY, JULY 17, 2013
    [Google] 8 X 3 X SEO: 24 Tips for Building Inbound Links – Webinar July 24
    'Black-hat link building is a dark art that does a disservice to web searchers, which is why Google’s Penguin algorithm updates go after it with such vehemence. Quality inbound link building, on the contrary, hasn’t changed at all – it’s still all about relevancy, authority, and sustainability – and it still works. sign up for the webinar.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Google] [Chart] Marketing Automation Means More Marketing Jobs
    Google Bookmarks. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Like this chart? To sign up just click here. Share email. Facebook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Google] 6 Brilliant Uses of Video
    Google Bookmarks. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  But inspiration is a far more appealing emotion than pride. 
  • REPUTATION TO REVENUE  |  MONDAY, APRIL 4, 2011
    [Google] B2B marketing as media: Six ways to think like an editor
    all the blathering about Google's +1 last week). B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., What kinds of content should you actually create? What's New (otherwise known as… News!).
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Google] Banner Ads Work; Really
    Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. URLs from banner ads need to be tagged so that Google Analytics can monitor site engagement and creative tactics. The above is true of a b2b message as well. Please let me know your thoughts.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 16, 2014
    [Google] How to Successfully Manage Your Inside Sales Team Remotely
    Lastly – use tools like Google Drive to share documents. 'A few years ago I was faced with a tough decision. was moving 20 miles north of Boston, which posed a problem because my job was 22 miles south of it. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. Don’t pan ic! Communicate.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 10, 2014
    [Google] How to Gamify Inside Sales in 3 Steps
    Now I can’t speak for the larger companies (the AMEXes, IBMs and Googles of the world) who leverage a gamification strategy to increase productivity, but I can say that at AG we like to keep it simple and effective. 'A word I have seen pop all over the business blogsphere these days is “gamification.” ll share with you an example.
  • ANNUITAS  |  WEDNESDAY, MAY 28, 2014
    [Google] BMA 2014 Recap Day 1. Most of It Anyway
    While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there. Her message was clear – marketing needs to innovate. 
  • SALES LEAD INSIGHTS  |  FRIDAY, AUGUST 21, 2009
    [Google] Business Software Marketers: Finally a Conference Designed Just For You!
    The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Google] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
  • INBLURBS  |  MONDAY, NOVEMBER 1, 2010
    [Google] Search Engine Optimization Tips to Get more Traffic
    Google dominates all the current markets and it holds the top position amongst search engines. Design your website as per the guidelines of Google. Update your knowledge about Google ranking strategies. Marketing takeaway tip: Social media marketing and SEO is very important to reach top pages of Google. Things to avoid.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Google] 5 Copywriting Tips to Enhance User Experience
    Google Analytics is a great way to know how people are interacting with your site. From which pages they visit, which keywords they searched to get there, to how long they stay, Google Analytics provides you tons of information. Check out our Beginner’s Guide to Google Analytics to help you get started. Making a purchase?
  • SYNECORE  |  TUESDAY, JULY 15, 2014
    [Google] Responsive Web Design Stats: What You Should Know
    think with Google 'We all know that trends come and go throughout the years, especially in the ever-changing world of design. But what separates a design that is trendy compared to a design that is useful? Enter: Responsive Web Design ! Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of RWD! Transcription.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 1, 2013
    [Google] Social Media Policy Guidelines for Physican-Patient Relationships
    On Googling patients : " Digitally tracking the personal behaviors of patients, such as determining whether they have indeed quit smoking or are maintaining a healthy diet, may threaten the trust needed for a strong patient–physician relationship. This relationship has grown more complex due to the rise of social media engagement.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 14, 2012
    [Google] How Blog Readers Find You – A Diagram
    Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients.
  • JUNTA 42  |  WEDNESDAY, MARCH 28, 2012
    [Google] 10 Things You Need to Know about Content Marketing World 2012
    This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. So, how did we one-up 2011? Register today!
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 12, 2012
    [Google] Why Your B2B Marketing Needs a Hub and Spoke System
    ” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! 88% of U.S.
  • ENGAGE  |  FRIDAY, AUGUST 12, 2011
    [Google] Is Your Content Worth Stealing?
    They’ll type in a quick Google search or make a plea on Twitter hoping to be equipped with one. Google made this theft-worthy guide to SEO here ) Illustrations and infographics: A member of your audience has been trying (in vain) to explain a concept to busy, bored and/or uninterested colleagues. I hope you steal this blog post.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 11, 2012
    [Google] Join The 1% And Become A Content Creator
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists? You answer!”
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 24, 2013
    [Google] It’s Time to Audit Your Website’s Social Functionality (Checklist)
    Google+ Post: ? Google+ Business Page: ? by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook.  This didn’t happen for any particular reason, it just evolved from participating where my friends were more active. Because Simple plan, right? Wrong! What do I suggest to fix this? Other __: ?
  • BIZNOLOGY  |  FRIDAY, AUGUST 29, 2014
    [Google] Location-Based Targeting – what does it really mean for marketers?
    Similar endeavors from Google and Samsung are also under development, with the end goal being to provide convenience and streamlining to the health maintenance and care process. 'If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Google] “Stop Asking Employees To Tweet” Says GaryVee
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I presented at BtoB Magazine’s  Digital Live  conference in New York on the future of content marketing. It was the first time I saw him speak and he did not disappoint. Social Media
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Google] 4 Content Marketing Goals for a Coach Website
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What were they?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Google] WTF Does Kevin Spacey Know About Content Marketing?
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Why Kevin Spacey? Tweet.
  • INBLURBS  |  WEDNESDAY, AUGUST 14, 2013
    [Google] 3 Most Common Mistakes People Make When Optimizing Their Sites
    You can connect with Rose on LinkedIn , Pinterest and Google+. 'In the online world search engines are gods and we merely follow the rules they set for us, mortal beings. That’s why many people try to optimize their sites according the requirements of search engines. However, performing SEO means walking on a thin ice. Keyword Bloating.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 2, 2013
    [Google] 10 Questions to Help Audit Your Social Media Strategy in 2013
    Perhaps you should consider enlarging your presence to newer social media sites such as Pinterest , Instagram, and/or Google Plus. Hospitality Industry Social Media: “Get Social” Pages are Perfect The First 5 Things You Should Do With Your Google+ Business Page Social Media Book Review: A Survival Guide to Social Media and Web 2.0
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Google] How to Identify Content Topics That Hit Home With Your Readers
    Millions of people with questions take to Google (or another search engine of choice) to find their answers. He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. Blank screens are the enemy of inbound marketing.
  • NUSPARK  |  SUNDAY, JULY 28, 2013
    [Google] How The Beatles’ Songs Optimize B2B Marketing Strategies
    All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools.  'The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. The songs are memorable; but the statements are what’s important here.  I look forward to more from my readers!  . Act Naturally.
  • ENGAGE  |  FRIDAY, MAY 25, 2012
    [Google] Can Someone Shed Some Ambient Light on the Photo Sharing Phenomenon?
    No longer are photos just meant to support text content, they serve as standalone content especially on sites like Facebook, Twitter and Google+. but also get involved with Google+. Not only is Google+ a great way to share images , its a space you need to take advantage of anyway. Since when did everyone become a photographer?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 4, 2010
    [Google] Study shows Twitter users are powerful consumers
    Post on Google Buzz. A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. – 23 percent of online consumers read Twitter updates at least monthly. Tweet This! Digg this!
  • WRITING ON THE WEB  |  THURSDAY, MARCH 17, 2011
    [Google] Free Phone Consulting? 4 Reasons It’s a Good Idea
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Why should a professional or small business give away free consulting ? I’ll tell you why. I’ve been spending more than 20 minutes with each person, and I’m loving it. To them, I’m faceless, and vice-verso. We both win.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 10, 2011
    [Google] Punk Chihuahua Reveals 4 Secrets to Better Blogging
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Start with a shocking title. Digg this!
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 17, 2010
    [Google] 3 Steps to Content Marketing with Blogs
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# Formerly known as head of iFlashVideo, Jason Anderson has branched out on his own. Here’s what he produced for me at his new company, iMotionVideo.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 24, 2010
    [Google] Blogger’s Block Strikes Blog Squad…Blogger Bites Back
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Grrrrr… I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes.
  • WRITING ON THE WEB  |  MONDAY, AUGUST 9, 2010
    [Google] Blog Writing Tips for Business Clarity
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. Readers are pressed for time. What’s in this for me?
  • HUBSPOT  |  TUESDAY, MARCH 15, 2011
    [Google] Gmail Releases Smart Folders, Email Marketers Be Aware
    Gmail, Google's incredibly popular email service, is known for its ability to push the limits of the inbox. Labs Google continues to release interesting new features designed to help email users. Google is classifying bulk mail as "any kind of mass mailing (such as newsletters and promotional email)." Marketing Takeaway.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Google] 7 Common SEO Myths to Throw Out the Window Immediately
    Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. An increasingly formal relationship between search and social has been evolving for years, and Google has been working hard to prove this with Google+ and Google Authorship. Far from it. Let’s get started.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Google] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
    Search Google and you''ll find nearly 10 million hits for writer''s block. What industry keywords do you want to rank for on Google? 'One of my least favorite things that happens to me at work is writer''s block. stare at my screen -- the cursor taunting me maniacally. Why can''t I just think of something to write? Just keep reading.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Google] What My Paper Route Taught Me about Content Marketing
    big consideration, one that is so important that Google now uses loading speed as a ranking factor. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1.     Content Marketing Is Hard Work.
  • FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
    Incorporating mobile, automating PPC ads, boosting Google Shopping. 'Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable. Download Now.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Google] The 2014 Digital Marketing Ecosystem
    Can you get it from Google Analytics or Web Trends? They’ll be able to come in, ask many questions, identify the company goals and then say something like, “You need the infrastructure SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, and Unbounce. They say, “Okay, go!” Probably not.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Google] Is Marketing Getting Too Creepy?
    Indexed by Google. little over two years ago, we published a post about Google Analytics releasing the ability for people to opt out of having their behaviors tracked. Many marketers who rely on Google Analytics were concerned about widespread adoption of this feature, making it difficult for them to do their jobs. So who cares?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 29, 2014
    [Google] Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also  Groundhog Day. Here in Pennsylvania, that is kind of a big deal. And then just last week.
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