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  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 10, 2014
    [Google] 3 Reasons ANY Company Can Benefit From Social Customer Service
    Related Stories Along for the Ride: Social Conversations on the Customer Journey If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It 6 Social Media Trends for 2014 to Watch Evolve. Nowadays customers are completely empowered. They have the power to shape a company’s products, service, etc. completely.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 12, 2013
    [Google] Have a Merry Website Transition: The Complete SEO Checklist
    Google Webmaster Tools’ inbound link report and Moz’s Open Site Explorer are both great resources to use. After the 301 redirects are in place, you should submit an updated sitemap to Google and Bing Webmaster Tools, so both search engines will quickly crawl the new site. Out with the old, in with the new! WordPress, Drupal, Sitecore).
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Google] Savvy Week in Review: April 29th
    How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Typical. Crazy. Have a great weekend! Success on the social web? by @markwschaefer.
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Google] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    Her response to a Google ad.). It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. In short: no.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 18, 2009
    [Google] Blogging for Position – How to Set Up and Run a Keyword Blog
    After writing regularly in your blog for awhile, you will have so many keywords on your site that you can’t help but rise to the top of the Google ranks. Talking to your web hosting provider will give you a good idea of your options, as will a Google search of the topic. And they do. Keeping on schedule How often should you post?
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Google] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. You can follow him on Twitter and Google And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] 11 Pro Tips for Better Business Blogging
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Google] Employee Sues Employer Over Ownership of Six Million “Likes”
    James Wu | Facebook | Google+ | LinkedIn | Employee Sues Employer Over Ownership of Six Million “Likes” by James Wu - Maximize Social Business. Additionally, Facebook also allows unofficial Facebook Fan pages that are created and run by individuals who are […] Author information James Wu James Y.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Google] The Awesome Power of Guest Posts! Sales Enablement post gets call from Executive Recruiter.
    Her answer “I did a Google search on sales enablement and you turned up.” Buffer Guest posts can put you on the radar of the right people. InBound marketing works. Recently I was contacted by an executive recruiter at a very well-known firm. She was looking to hire a Senior Vice President to help restructure a major division.
  • ENGAGE  |  SATURDAY, SEPTEMBER 14, 2013
    [Google] How to Think About SEO Like a Human
    Except the visitor can just hit the back button, and Google can just let you know you’re no longer welcome to show up in their index. Since then, meta keywords have become virtually worthless and sites with the white-on-white text have been penalized, sometimes by being removed completely from Google’s index. The long-term result?
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Google] Understanding Local Optimization to Improve Your Search Rank
    Did you know that Google Caffeine makes everyone's search results different? Check out this video for a quick snippet of how Google Caffeine provides different results for the same exact search terms Googled by different people, in different cities at just about the same time. Why is does Google Caffeine serve varied results?
  • FATHOM  |  MONDAY, OCTOBER 14, 2013
    [Google] Online Reputation Management Strategies for Higher Education
    Free techniques include searching social networks such as Twitter and Google+ for brand mentions. You can set up Google Alerts to scan the Web for you, or you can use SocialMention to search. For everyone who couldn’t be there, I’m sharing some of his strategies here. Develop a Response Strategy. Don’t feed the trolls.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Google] How to Speak at the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Google] Social media, authenticity and the human brand
    Coming clean on Facebook reach Would you erase yourself from Google search results? My friend Justin Levy just had brain surgery. He went into the operation not quite knowing what would be on the other side. Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Scott Monty.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Google] Customer Lifecycle Marketing: Reporting, Part 1
    You can refer to external sources such as Google Analytics. (If you are an Act-On customer, this metric is provided in the Act-On platform.). Google ranking : This is the most visible result of all your online activities. Type that phrase into Google periodically and see where your site ranks. Attract. How popular is your brand?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Google] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads.
  • THE POINT  |  MONDAY, JANUARY 31, 2011
    [Google] How One SaaS Company Doubled their Lead Volume from Paid Search
    Once Spear felt that that campaign was close to fully optimized on Google, they expanded the campaign to Yahoo and Bing, search engines that had contributed over marginally to the previous campaign. What does a software company do when their paid search program is working well but just not generating enough leads? The results?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Google] 5 reasons you should be in social media, even if the boss says “no”
    What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Google] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 9, 2014
    [Google] How Jeff Ogden of Find New Customers evaluates business investments
    We love comments (not SPAM) and those who share on social media too, especially Rebecca Erikkson in Sweden, because she’s a dear friend of mine who supports me on Google Plus  and she is one beautiful woman too. There are only two cardinal business rules to evaluate investments for Find New Customers : Is it cheap?
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 11, 2011
    [Google] Manufacturers: Are You Maximizing Your YouTube Presence?
    Next to Google (who by the way owns YouTube), YouTube is the highest searched. If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Google] Marketing Technology Takes a Page From Unified Communications.
    Post on Google Buzz. Mike Fuqua. A few years ago, the next generation of Unified Communications (UC) ushered in capabilities that changed the way people work. What were once seen as disparate technologies had unified and delivered business value when UC was imbedded into operational processes. Tweet This! Share this on Facebook. Digg this!
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Google] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 1, 2012
    [Google] KoMarketing Heads to #SMX East 2012
    Connect with KoMarketing ahead of time on Twitter @KoMarketing @Casieg or @DerekEdmond and through our  Google+ Page. Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Google] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    You can find her on Google + ! I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. Find her on Google+ or LinkedIn. Who would ever buy a list of leads when they could just wait for their customers to come to them? thought. Create email seed lists.
  • FATHOM  |  FRIDAY, MARCH 14, 2014
    [Google] Coming Soon: Our Higher-Ed Marketing Industry Standard
    From Google Analytics updates to the latest student recruitment strategies, the industry can get overwhelming. How can I recover all of the data now marked “not provided” in Google Analytics? We know you need more time dig through all of the details of the digital world, especially if you’re a higher-education marketer. And it’s free!
  • SAZBEAN  |  TUESDAY, APRIL 1, 2014
    [Google] What You Want to Know Will Dictate What You Measure
    Google Analytics Hacks (Photo credit: Search Engine People Blog). In the case of Google Analytics, it treats all data that goes from one page to another as the same, if the links are the same (with a caveat explained in a second). With so much data, it’s so easy to get caught up in all the numbers. Step 3: Know Your Technologies.
  • HUBSPOT  |  FRIDAY, AUGUST 3, 2012
    [Google] How Not to Steal People's Content on the Web
    To Cite Someone's Content on Google+: On Google+, it's customary to include the name of the person or company whose content you're citing in the text of your update, because you can then link to their Google+ profile, much like you would do on Facebook. Some people go to Google Images and simply find an image they like.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JULY 18, 2012
    [Google] The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered
    Set up Google Alerts. We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. CC is a best selling author and award winning marketing expert. Guaranteed to leave your audience educated, entertained and inspired! Here are some of the talking points he gave us.
  • ENGAGE  |  TUESDAY, AUGUST 14, 2012
    [Google] 10 Stats That Prove the Value of SEO
    For Google, 18% of organic clicks go to the number 1 position, 10% of organic clicks go to the number 2 position, and 7% of organic clicks go to the number 3 postion. [ SEO Peace ]. Search engines are a massive opportunity for growing traffic to your site or blog. . being searched. To be exact there are 2.9 million searches per minute.
  • FATHOM  |  THURSDAY, MARCH 19, 2015
    [Google] Consumer Brand SEO Pulse: 3.19.15
    Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool”. Last week, Google announced a new report in Webmaster Tools that shows what resources you’re blocking GoogleBot from and how that affects what Google sees. The plugin has since released an update. link]. link]. link]. link]. link].
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Google] The Power of B2B Lead Nurturing
    Note: Slideshare recently rewrote their application in HTML5 from Flash, so now it works well on all mobile devices plus Google can search/index the text inside your slides. B2B Demand Generation | The Power of B2B Lead Nurturing. As many as 9 out of 10 visitors to your website are not ready to buy, but most of them will eventually.
  • MARKETING ACTION  |  FRIDAY, MARCH 6, 2015
    [Google] Mobile Search Engine Optimization Best Practices
    Your website is accessed by a variety of different sources: bots come to your site crawling your pages (from Google, Bing, etc.), You can reduce this risk by using a rel=canonical link (typically going from the mobile site to your desktop site), which will let Google know to attribute the traffic to the canonical page. Dynamic Serving.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Google] 10 New Websites to Add to Your Social Media Blog List in 2013
    And while I will not connect with others on LinkedIn if they don’t have a profile photo, I have a connection with Gail that is deep because of my numerous interactions with her throughout social media, primarily on Twitter but also on the comments on this blog as well as Google Plus. Enjoy! Augie Ray: Experience: The Blog. Heidi Cohen.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Google] Employers Will Not “Like” This!
    Facebook | Google+ | LinkedIn |. Is is not uncommon to read Facebook posts from “friends” complaining about their boss or work situation.  Are those comments simple “venting” among friends?  While the answers to these questions are … Continue Reading. Author information. James Wu. James Wu.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Google] How to Get 100,000 People to Read Your Blog [Free Ebook]
    Once you understand who your readers are and what they care about, do some keyword research and determine what it is they''re searching for on Google. What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? Blogging
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 19, 2010
    [Google] Relevance and Content Key in Search Engine marketing
    Naturally search engines, with Google as the eternal leader (although Bing is progressing), are still used frequently, but the information is being found increasingly elsewhere. How useful are Google Instant and adding social to search? How people search for and find information has changed entirely. And the focus is shifting. Period.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 18, 2013
    [Google] Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline
    These kinds of conversations have helped Tellabs to: Attract prospects outside of its traditional marketplace, such as Google, government agencies and utility providers using the same services as telecom companies. Tellabs is playing a David and Goliath game,” admits George Stenitzer, Vice President of Communications, Tellabs.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Google] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    Start a blog Blogging gets people involved with your brand, gives you an opportunity to address customers on a more personal level, and gives some serious kick to your Google search rank. These days they can also help with your Google search ranking, providing both inbound links and juicy keywords. Share ‘em here
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 17, 2012
    [Google] The Marketing Skills Gap is Very Real
    Baby Boomers are cashing in on their retirement plans while recent grads that don’t remember life before Google take the office next to yours. by Christina Pappas | Tweet this Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the Internet.
  • SAZBEAN  |  SATURDAY, MARCH 17, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of March 17, 2012
    Tips for Using Google+ for Business  (GrowMap). Here are the top Internet strategy, marketing and technology links for the week of March 17, 2012… Four Things Your Blog Must Do [Slide Show]  (Marketing Profs). Better Email Results…Instantly! ProBlogger). Your Master List of Low-Hanging Marketing Fruit  (HubSpot). News & Note
  • INBLURBS  |  MONDAY, JANUARY 9, 2012
    [Google] inBlurbs Blog is nominated as one of the 20 finalists
    Social Media Examiner , the world’s largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales. One of those blogs is inBlurbs blog.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 26, 2010
    [Google] Content Marketing Tips from Computer Games
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What can we learn from online computer games about content marketing for business? A lot, apparently. If you write content designed to trigger action in readers, pay attention to this. How can you use this to persuade readers to take action? Digg this!
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Google] What Are Your Target Audience’s 5 Top Web Sites?
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. If you want to create content that engages readers, you have to know their online habits and interests. Yet how many of us scramble to post on a blog or upload a  video to YouTube without taking time to survey our target audience ? Click and bye-bye.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 11, 2010
    [Google] Content Marketing Biases: Your Attitude Is Showing
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. Don’t believe me? Implicit biases are pervasive. Implicit biases predict behavior.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 3, 2010
    [Google] Compelling Content: Pushing Readers’ Hot Buttons
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers ?) First, let’s deal with the compelling content thing. The desire to know it all.
  • WRITING ON THE WEB  |  FRIDAY, JULY 9, 2010
    [Google] Online Reputation? 4 Tips
    If a bunch of full timers aren’t at your service, start with Google alerts for your name, company name, your boss’ name and the like. Remember that Google only includes results cached to its servers, so try other search engines of yesteryear. 3. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 19, 2013
    [Google] Top 5 Email Prospecting No-Nos
    Case in point: Weekly, I get an email from someone trying to tell me that our website has poor SEO rankings on Google, and could we talk about what his company can do for us. Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com. Can I let you in on a little dark secret of mine?
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Google] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Penguin algorithm updates have brought the importance of maintaining a natural backlink profile to the forefront for SEOs, along with Google’s crusade to end spam tactics. Google Penguin Recovery Kit via Vertical Measures.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 20, 2011
    [Google] SEO – Its Real Value to Small Business Owners
    Google Places” is an SEO tool that considers your business location to be a critical factor in determining the result rank of your website. You can use your optimized Google Places page to provide essential information about your business and also mention your contact details. Real Value of SEO to Small Businesses. News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] Three Tips for Improving Twitter Ad Campaigns
    Now flip over to Google Analytics, or whatever site analytics solution you use, and compare desktop and mobile engagement numbers in Twitter to desktop and mobile traffic numbers from your Twitter ads. By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Stick with me here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Google] How to use Product Hunt to boost your business
    You might think that Product Hunt is just for small startups, but some of the best-performing products of all-time were produced by Google, Amazon, and Lexus. You might think that Product Hunt is just for small startups, but some of the best-performing products of all-time were produced by Google, Amazon, and Lexus. It depends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Google] Social media and the big conversation “fail”
    Post on Google Buzz. I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Google] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Connect with Kevin on LinkedIn and Google AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” Source: HubSpot ). Source: Tele-Smart.com ). hours.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 22, 2012
    [Google] The Evolution of Content Marketing – An SEO View: UK Edition
    But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. It certainly isn’t the answer to Google’s Penguin update despite being often heralded as such.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 22, 2010
    [Google] Marketing Automation Vendor Consolidation: Lessons from History
    Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).
  • JUNTA 42  |  WEDNESDAY, MARCH 28, 2012
    [Google] 10 Things You Need to Know about Content Marketing World 2012
    This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. Rick Springfield – enough said.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Google] The Top 10 Benefits of Using Social Media Marketing for Business
    Our research found that social media was a key marketing tool used by Visible Experts to build their personal brands: 92% use LinkedIn 76% use Facebook 74% use Twitter 54% use Google+ LinkedIn is actually the top tool used by Visible Experts, including both online and offline techniques. Does this sound like your firm? On Twitter or LinkedIn?
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Google] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    No matter how hard you attempt to abide by Google’s ranking factors, it likely seems as though you can never get it quite right. As soon as you start to think that you are really starting to get a hang of it, Google always seems to change what it wants. 19 Tweetable Takeaways From the Hottest Names in Social Media. Tweet. Tweet.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] Keeping Competitive Analysis Healthy
    Google. Even though we know this, it’s still easy to get frustrated by the rampant disparities we see in Google’s search results. Market research to discover what other people in your space are doing is one of the biggest and most valuable areas of SEO. It just isn’t. You know what else isn’t fair? It’s not right.
  • MARKETRI  |  TUESDAY, JANUARY 24, 2012
    [Google] Five Steps to Effective B2B Inbound Marketing
    Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. Check Google Analytics to see what keyword phrases people are using and keeping people on your Web site or Blog. Create a Blog.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Google] Three Ways to Optimize Social Media for Hotels in 2015
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Author information. Debbie Miller. Debbie Miller.
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 24, 2009
    [Google] Data and Predictions in B2B Marketing
    If you see multiple visitors on your website from one company , they are doing deep investigation, and are using compelling search terms when finding you on Google, you know that there has likely been an internal event at that organization that has caused a group to begin investigating your solutions.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Google] 14 Digital Marketing Myths We Love To Laugh At
    But the truth is, rankings don’t equal results and unless you’re willing to risk your credibility and authority in your industry, the results coming in are far more important than your ranking on Google. But with all great things come the not-so-great things like the myths and misconceptions on the impact of B2B online marketing. single.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Google] 25 social media influencers Forbes ignored, and why
    Avinash Kaushik — Google’s chief digital evangelist and one of the most influential bloggers on analytics. Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. Not so fast.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Google] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    And all of these templates can be used right in PowerPoint to make it easier to create visual content for us marketers who aren''t comfortable with some of the other design tools. 7) Google Fonts. Well, did you know that Google offers hundreds of fonts that you can download for free? Your images come to life. 2) PlaceIt. Design
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 24, 2013
    [Google] Does Conversation Analytics Actually Work?
    If you have a smartphone you''ve either used Google''s voice recognition technology (which actually works quite well), or the infamous Siri. Context - Part of the problem with Siri and Google Search is that they only have 2 - 6 words to work with. It is, without question, the most common question we get these days. if it works.''.
  • BLOG MY CALLS  |  FRIDAY, JUNE 14, 2013
    [Google] Marketing Strategy 101: Affinity Marketing
    For example, we integrate with Google Analytics, which has landed us a spot in the Google Analytics App Gallery. It’s a reciprocal relationship: their analytics platform allows our call tracking users to see their call analytics, and by integrating with them, we drive more traffic to Google. Make friends. PR mentions. Yikes.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 12, 2015
    [Google] 12 Digital Marketing Statistics to Consider
    SEO: Since 2011, Google has made 83+ major algorithm changes. ( Moz ) Thats 83+ times that SEO marketer’s have had to change their tactics in 3 years! It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. Web Design: WordPress owns 60.7% of the market share. W3Techs ).
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Google] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
    Search Google and you''ll find nearly 10 million hits for writer''s block. What industry keywords do you want to rank for on Google? I''m filling out this tool as if I were blogging for HubSpot, so I chose the terms "social media," "blogging," and "calls-to-action.". 2) We''ll give you a week''s worth of blog topics based on those keywords.
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Google] How Performance Marketing Accelerates B-to-B Prospecting
    There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum.  So far, this is what I know: Pay per click.   The grand-daddy of performance marketing, the system that sent Google’s fortunes into the stratosphere.  Photo credit: Wikipedia. What a treasure trove!  Pay per lead. Pay per appointment.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 31, 2013
    [Google] 5 Ways to Determine How Well Your B2B Brand Message Resonates Online
    Google Webmaster Tools search query report let’s B2B marketers know how well aligned their organization’s website message is in Google search results. Google and Bing Webmaster Tools inbound link report illustrates how well content assets created perform across third party websites, by way of inbound links acquired.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Google] Social Media + March = Madness in the Workplace
    James Wu | Facebook | Google+ | LinkedIn | Social Media + March = Madness in the Workplace by James Wu - Maximize Social Business. It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015. 
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Google] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    paid advertising) to: Push  negative reviews further down on Google. By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. This tactic is very cost-effective, averaging around $.25
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Google] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    Are you ‘Googleable'; including keywords throughout your LinkedIn profile that sum up your value that people are literally searching for on Google? Or contact me directly at  MarketingThink.com or on LinkedIn , Google+ or Twitter. What does a good craft beer bar have in common with a great LinkedIn profile? Are you employable?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Google] Marketing Leadership: 5 Steps To Learning Agility
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. The World Has Changed! Has Your Marketing. Most marketing stinks. Strategy
  • AD YOUR COMMENT HERE  |  THURSDAY, MAY 26, 2011
    [Google] #BWENY Session: The Future of Content Curation
    SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. There’s no overwhelming narrowness to curation.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Google] Cookie Cutter B2B Sales Methodologies Don’t Work.
    Post on Google Buzz. Wendy Boyce. This can make your B2B marketing messaging a challenge. The secret to a successful B2B sales organization lies largely on the toolset provided to optimize or enable the sales process. This sales enablement tool was comprised of 4 key elements: Personalized Sales Enablement. Industry Business Intelligence.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Google] Heatmaps Reveal Where People Look on Social Media Sites [Research]
    You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. Google+. Despite being larger, the Google+ profile photo doesn't attract as much attention as the Facebook profile photo. Have you ever heard of heatmapping?
  • AVITAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Google] My customers don’t use social media
    OK, but ask yourself these questions: do your customers conduct online research, do they use Google? This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it.  Both limit easily achievable possibilities. Is Twitter or Facebook the image you carry?
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Google] The B2B Funnel is Now a Sieve
    Or to post title and link when channels including LinkedIn, Facebook and Google+ allow you to add much more narrative. The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. Start with the idea.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Google] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Google] 7 Halloween Costume Ideas for the Marketing Jokesters
    Google Algorithm Update. Image: Courtesy of Just a Guy Thing. 1. Instagram. Dress in normal every day attire; casual wear; whatever you want really. Purchase a really large case of graham crackers to carry around with you. Hand out said graham crackers really fast. Insta-graham, get it? 2. White space. Dress in all white. Pinterest. Emoticon.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 3, 2015
    [Google] Content Marketing and EGC: 4 Things Nonprofits Must Know
    Claire Axelrad | Twitter | Google+ | LinkedIn | Content Marketing and EGC: 4 Things Nonprofits Must Know by Claire Axelrad - Maximize Social Business. Have you ever heard of EGC? Well, guess what? EGC may be 2015’s most powerful marketing abbreviation. At least according to the Convince and Convert blog by Jay Baer, which I absolutely love.
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Google] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. Outdated (and black hat) methods like keyword-cramming or unnatural optimization will get you in trouble with Google.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Google] 6 Steps To Executing A Content Strategy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Photo Source.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2011
    [Google] 3 SEO Ranking Factors To Watch in 2011
    As with all things, as people got better about buying domains up or trying to game the system with exact match domains, Google has turned down the value of them. Google has been using usage data from customers for years to help understand how people use their search engine and what they are searching. This year, they are down to.22
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Google] Seven Ugly Truths About Content Marketing
    Make sure your customer has a seat at the table by validating the content idea with research. I use the following to questions to guide this conversation: Review the number of Google searches it appears in. In a recent content marketing report , 93% of B2B marketers say they are using content marketing this year in their efforts.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Google] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Google] The “Whom to Consider?” Buying Phase
    He might do a Google search. Lead Generation Companies | The “Whom to Consider&# buying phase. In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers , the prospective buyer has made a clear decision to pursue a solution to his or her business problem. What do you think?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Google] Grab Your Free Guide to Lead Nurturing
    Google Bookmarks. by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation.  One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. Share email.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Google] The Rise Of Emoji Marketing
    Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. It is a shorthand way to communicate. We are connected to more people. https://t.co/eY4N6tMmpi.
  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Google] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    Look out, Google, the competition just got hotter! It’s kind of like what Google tried to do with Google+, except Facebook has just a tad more active users ;-) Marketers, get excited. Now, we’ll need to shift our focus to discussions in LinkedIn Groups, questions on Quora, or mentions through Google Alerts for similar results.
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Google] Determining Your Goals: Tips to Get You Started on a Website Redesign
    Although Google Analytics is a popular choice, there are a number of other free and premium solutions available. When you think about redesigning your website, it''s likely that the first thing that jumps to your mind is design. However, there are several factors to consider when redesigning that far are more important than just aesthetics.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 12, 2010
    [Google] The 7 Features You Must Include in Your B2B Sales Playbook
    Post on Google Buzz. An effective B2B Sales Playbook can energize your sales team and make them more productive in closing new sales. With a playbook, they will have fewer unproductive calls and will reduce time spent in pre-call planning efforts.  Sales playbooks exist in many styles and forms. Keep it simple. What promotions are relevant?
  • ENGAGE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Google] The Content Hustler’s Playbook for Brands: 5 Steal-able Ideas
    And if you haven’t, then just take a quick look at this Google Trends chart showing the surge in people typing the phrase “content marketing” into Google and seeing what treasures they might find. Hint: It’s likely content marketing about content marketing. Very meta. But this is the internet—what did you expect, cats? Okay, Right.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 16, 2010
    [Google] 3 Online Marketing Tasks: Get Found, Get Known, Get Clients
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. Get Found, Get Known, Get Clients" width="110" height="110" />. Here’s my quick and easy end-of-year check up for your business. Seriously.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 7, 2010
    [Google] Emotional Marketing Makes Memories
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. Digg this!
  • WRITING ON THE WEB  |  THURSDAY, JUNE 17, 2010
    [Google] Rant: The Problem with Formatting Sales Pages.
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. There are Internet gurus who’ve made millions teaching us lowly common folk with Ph.D.s Email. Frustrating?
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