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  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Google] 9% More Time Spent in Mobile Apps Than Internet [Data]
    Marketing Takeaway: The internet started to make inroads into our lives as marketers just 15 years ago, and it's hard to comprehend a day without Google now. to search engines (Google) and now to social media (Facebook). Playing games and social networking absorb 79% of people's time, according to Flurry. Connect with HubSpot
  • BLOG MY CALLS  |  MONDAY, DECEMBER 17, 2012
    [Google] 3 Things We Learned at BIA Kelsey's ILM West
    Turns out that less than 20% of SMBs are effectively leveraging free online directories, Google+, and other free (and essential) online marketing tactics. A couple of weeks ago we attended ILM West in Southern California. We also presented the latest version of our marketing analytics and call tracking solution, LogMyCalls. 3) Calls are king.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 28, 2011
    [Google] 31% of Companies Block Employees From Using Social Media
    When searching for this information, the main thing Google returned were blogs and blog-type sites. Sometimes you need a social media statistic to finish a project, whether it is a blog post, client presentation or a slide deck to support a speech. All I could find was a study from 2009. And we were in a different moment of time.
  • WRITTENT  |  FRIDAY, MARCH 15, 2013
    [Google] The Hottest Marketing News of the Week
    Google Reader Shutdown a Sobering Reminder That ‘Our’ Technology Isn’t Ours Maybe you are one of the furious media people [.]. Even if you didn’t experience serious rise and falls this week, the global marketing world is all about change and move. Let’s get an eye on what was going on. Marketing News
  • HUBSPOT  |  MONDAY, MAY 3, 2010
    [Google] How to Use a Blog to Increase Organic Traffic
    1) Identify keywords (be realistic) Let's face it, unless you're Blogger (which is owned by Google), Wikipedia, or WordPress, you're not going to be taking the #1 search engine result for the term "blog" anytime soon. Most experienced Google users understand that using general terms isn't going to get them where they want to go.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 27, 2011
    [Google] 12 Internet Trends You Need To Know From Mary Meeker
    Apple, Facebook, Google and Amazon take the top spots in market capitalization but China’s Baidu and Tencent and Yahoo! She also shows that Google revenue alone is about to surpass all US Newspapers combined revenue. Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. While U.S. Sound.
  • WORKFACE  |  WEDNESDAY, DECEMBER 7, 2011
    [Google] Workface Annouces the "Chat Live" Status Button
    There are buttons for RSS feeds, buttons for Facebook Connect, the Google +1 button, and a myriad of other buttons that are designed to help our website visitors engage more deeply with our brand. We've all used (or at least have seen) all the nifty little buttons that can be added to our websites. It's small, but oh so powerful! Chat now".
  • MARKETRI  |  TUESDAY, MARCH 26, 2013
    [Google] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
    Though Google Reader will soon be kaput, other RSS readers such as Feedly , The Old Reader , and Scoop.It LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. Others want to engage their LinkedIn network but aren’t sure where to begin.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 24, 2014
    [Google] Survey Says: Slow Web Page Load Time Hurting B2B Vendors
    To check the load time of your site, we recommend checking out the following: Google Page Speed Insights. 'It’s no secret that consumer expectations regarding their online experience have risen over the past few years. This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! Yikes! Pingdom.
  • SAZBEAN  |  THURSDAY, AUGUST 2, 2012
    [Google] 3 Game Changers in Online Marketing
    Just as importantly, Google makes no secret of the fact that speed is part of its ranking process, meaning that a slow loading site is going to suffer in search results. Times are changing for web marketers, particularly those dealing with online retail marketing. – 3 Game Changers in Online Marketing by Graham Cooke. News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Google] Social Media Automation? Here’s a rational plan!
    Zapier uses trigger actions (Twitter mentions, Facebook page posts), and uses them to create an action (save the mention or post as an Evernote note, save it on a Google Calendar, email an inbox, send an SMS). 'By Eric T. Tung, {grow} Community Member. Marketing generalists have enough on their plates. Automate it. Here’s why. Tweet Posting.
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Google] Marketing technology and the challenges it brings for B2B
    Content is more than what gets taken up and disseminated by content marketing firms to boost your Google rank. Google Maps and Apple Maps, not to mention Tomtom, Garmin, and Magellan have found ways to make the mapbooks of old completely obsolete. Focus on the long term. Keep your marketing department and IT department connected.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 15, 2013
    [Google] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
    This week Kyle Porter, founder of Salesloft , emailed me about a new prospecting tool they just released that can be found on Google Chrome as an app. You then have the option of exporting your results to a CSV file or Google spreadsheet. Click on the icon again and the search results are then loaded into a spreadsheet format.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Google] 3 On-Page SEO Mistakes and Tips for Franchisees
    For example, a Google keyword search for "leather furniture" shows 18.8 million website pages in the Google index. Google search for the keyword "leather furniture Jacksonville" instead has only has 299K website pages indexed in Google. To see this in action, perform a Google search for "George Washington."
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [Google] SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize
    In 2007, search engines like Google and Ask.com began to incorporate images, books, videos, news, maps and more into their results. Late last year, Google implemented Google Search, plus Your World to refine the relevant results delivered to users. We know your worlds are colliding. Social networks also feature search.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 21, 2010
    [Google] Top Ten Musings for Holiday Cheer
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Remember those days when we printed out things and kept files? What a waste of paper and ink. Now everything’s findable on the Internet. share them with you to cheer you up as we enter a Holiday week in many countries throughout the world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 10, 2010
    [Google] Ten social media and technology mega-trends to watch
    Web-based companies, such as Amazon.com, eBay, and Google, have been early leaders, testing factors that drive performance — from where to place buttons on a website to the sequence of content displayed — to determine what will increase sales and user engagement. Post on Google Buzz. I just read a fascinating (and lengthy!) Digg this!
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 9, 2012
    [Google] Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
    Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!). These are all great reasons to blog. But I have another one.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Google] 6 Content Marketing Trends Poised to Dominate in 2014
    Google+ and Slideshare Will Become Essential for B2B Content Marketers. Thanks to Google Author Rank and Authorship, you can expect increased importance of engaging on Google+. . ” The best content for relationship building include: Blog posts. Guest blog posts. books. Email newsletters. PowerPoint presentations. Podcasts.
  • SYNECORE  |  MONDAY, JULY 29, 2013
    [Google] Digital Video Advertising is Growing; Marketers Get Excited
    LinkedIn/Google. Google AdWords for video currently runs ads on YouTube as part of the TrueView family, which only requires payment for the amount of views the video gets. And what if that broken record was spewing really wonderful news for marketers, like how video rules (have your heard that before ?) This year, 74.4 since 2012.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 19, 2013
    [Google] Top 5 Email Prospecting No-Nos
    Case in point: Weekly, I get an email from someone trying to tell me that our website has poor SEO rankings on Google, and could we talk about what his company can do for us. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com. Promise not to tell anyone? SCANDALOUS, I know!
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 22, 2010
    [Google] Takeaways from The Great Content Marketing Experiment
    Take a look at what was accomplished: Doing a search on Google for "Great Content Marketing Experiment" returned 320 results. Last week, John Bottom ( @basebot ) from Base One Group in the UK took a unique approach to his presentation at the IDM conference. What is the single biggest obstacle to achieving it? He did not disappoint.
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Google] How Performance Marketing Accelerates B-to-B Prospecting
    The grand-daddy of performance marketing, the system that sent Google’s fortunes into the stratosphere.  Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  What a treasure trove!  But there are some potholes to consider.  So far, this is what I know: Pay per click.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Google] 20 Fresh Stats About the State of Inbound Marketing in 2012
    19) Over 40% of marketers report that Google+ is useful to critical for their business. HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers' costs, budgets, lead quality, and priorities.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Google] 9 Reasons Why Your Social Media Strategy Isn’t Working
    Use HubSpot’s social media monitoring tools or a service like Google Alerts to keep tabs on relevant social media conversations. Social media is the hottest way businesses are reaching out to potential customers. And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 8, 2011
    [Google] Do You Know The Most Important Number In Marketing
    We don’t do this directly of course, but whenever we sponsor a trade show, send out a direct mail, or pay for a Google ad because we are not showing up in the organic search results, we are essentially paying for traffic. Every marketing department has its own unique way of measuring the impact of marketing activities. Volume. Velocity.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 12, 2013
    [Google] Dont Waste Your Sales Call Do-Over
    He’s really happy we could have that chat and he could learn more about our company: like all the stuff he couldn’t be bothered to look up on Google. There are so few opportunities for redemption in the cold, hard world of B2B selling. Deals are big, cycles are long, memories are longer. The same is true in sales. Third, see above. Excuse me?
  • DIGITAL VOICES  |  MONDAY, MARCH 21, 2011
    [Google] Email Deliverability: Making it into the inbox.
    Also in the no-control category are behavioral factors that are collected by interactive inboxes like Google’s priority inbox that automatically filter email from inboxes based on user’s previous behaviors, including deletes, opens and replies. In the category of things over which we have little direct control, is filtering at the ISP level.
  • FATHOM  |  TUESDAY, NOVEMBER 5, 2013
    [Google] 5 Key Content Tips from Pubcon 2013
    We’ve all participated in the shift to a content marketing focus with Google algorithms cracking down on SEO spamming. As Google Hummingbird matures, the importance of conversational search over keyword search will to continue to increase. And it’s no surprise that content was literally a buzzword. 1.       Anything can be content.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Google] Future of F-Commerce: Why its the 180 degrees the wrong direction
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores. All of … Continue reading → Share and Enjoy.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Google] Latest Case Study: Impact of Social Reviews on New Products Online www.oneillclothing.com
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Google] Calling All Social Media Marketers: If a Fan Posts a Social Testimonial in the Forest, Does Anyone Hear It?
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’
  • B2B MARKETING MENTOR  |  FRIDAY, AUGUST 30, 2013
    [Google] Building a Sales Team the HubSpot Way: Through Content Marketing
    But today, if a customer wants to buy a product, all they have to do is a Google search: they can find the product’s top vendors, learn all about how the product works, read reviews from other users, try a demo of a product for free and, in most cases, buy the product right from the website. Intelligence. Prior success. Curiosity.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 29, 2012
    [Google] Using a Business Blog: Are You Hard to Find on the Web?
    That’s right, search engines like Google and Yahoo only care about words and links. Some people have found success by using expensive web site designs and hiring Search Engine Optimization experts, but there’s only so much Google juice they can get out of a site. Are You Hard to Find on the Web?" Call me: 858-224-5886.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Google] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
    If you’re writing good copy about what your company actually does, you should naturally include enough keywords to get the lift you want without setting off any alarm bells at Google central. I write copy for a lot of websites, and like all of you, I also visit a lot of websites. What makes a GREAT website? am no designer.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Google] 25 Things You Could Buy With a Super Bowl Ad Budget
    Use PPC to buy a search presence for 2,333,333 keywords after Google dings you for purchasing links. A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 million. Can you imagine what you as a marketer could do for your company if you had that kind of budget? million can go in the marketing world. Tweet This! Tweet This!
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Google] What Makes A Successful Social Executive?
    You can’t engage in social at second hand; the socially credentialed exec will be at home on Twitter, LinkedIn, Google+, Yammer; will blog a little at least; will be a participant in the global social community—or sooner rather than later will cease to have an office in the C suite. They are confident (i.e., There really is no alternative.”.
  • DIGITAL VOICES  |  SATURDAY, SEPTEMBER 11, 2010
    [Google] Enterprise Content Management Vendor Predictions
    Google (NASDAQ: GOOG) is going to enter the ECM space:  Big G has been relatively quiet thus far and content (no pun intended) to let the content management space take shape.  With The Enterprise Content Management (ECM) space is really starting to consolidate. Form content). intranets, collaboration workspaces etc.). Hurry up.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 1, 2012
    [Google] Are You a Content Curator? 5 Great Tools for Content Curation and Sharing
    Here are the top 5 tools that I am currently using for content curation: Google Reader: This is a great tool for pulling together and sorting through content in one easy to use place. Google+: Possibly one of the best ways to share information is on Google+. So what exactly is this practice? Are you a content curator?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Google] 7 Tips for Creating a Home Page that Establishes Trust
    Often, the template doesn’t accommodate any lengthy (read: useful) copy, another important element of Google’s semantic search. Analyzing existing assets and Google Analytics. If these elements are lacking, prospects will simply leave to find another potential company. Quickly tell prospective buyers what your company offers. Blech.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 2, 2011
    [Google] 12 Creative Ideas for Using QR Codes in B2B Marketing
    The QR code can be viewed clearly online by visitors to Google Earth, from an airplane or even from space. When Toyota subsidiary Denso Wave developed quick response codes in 1994, few realized how powerful a marketing tool they could be. QR codes have proven to effectively link the offline world to the online universe. You bet! Go big.
  • JUNTA 42  |  THURSDAY, JANUARY 26, 2012
    [Google] McDonald’s Social Media Goes Wrong? Not a Chance
    Just type in McDonald’s Horror Stories into Google to see a sampling. You’d have to be living in a cave not to be aware of the now historic  McDonald’s Twitter campaign launched a few days ago. You can read the most notorious ones  here at the Daily Mail and here at Business Insider. Rick Wion: This Fry’s For You.
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 20, 2010
    [Google] Making Sales & Marketing More Social
    Instant messaging is sometimes effectively used, either something like Google Talk or a Twitter-like solution such as Yammer. It used to be very clear where marketing ended and sales began: marketing’s goal was to get a prospect’s contact information, and sales would take it from there. Making Sales and Marketing More Social.
  • PR MEETS MARKETING  |  THURSDAY, APRIL 17, 2008
    [Google] PR Meets Marketing Weekly Articles: April 17, 2008
    Instead of inserting ads in the tweets, they could have done a Tweetsearch and done a similar model to Google. This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch. Enjoy.  .
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 14, 2008
    [Google] Information Coping Skills: Turn Off the Damn Email Software and Get Some Work Done (Or go for a walk)!
    " The article describes how some technology firms, including Microsoft , Intel , Google and I.B.M. Photo by Will Lion. An interesting article in today's New York Times called " Lost in E=Mail, Tech Firms Face Self-Made Beast." The article describes a new nonprofit organization called " Information Overload Research Group."
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2011
    [Google] [Cartoon] The Leads Are With Sales
    Google Bookmarks. by Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out. It turns out, not every person that opened the email – or even clicked through – is the right fit. And sales doesn’t have all the context they could to really make the connections count. Reddit.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    [Google] Savvy Toolkit - GetListed.org
    Our primary offering is an easy-to-use online tool that makes the process of claiming business listings at Google Places, Bing Local, Yelp, and other prominent local search engines more efficient. I was recently doing research for a client and ran across GetListed.org. Million U.S. small businesses take control of their online presence.
  • LEADER NETWORKS  |  WEDNESDAY, AUGUST 31, 2011
    [Google] Managing Online Social Predators and Bullies
    Those channels may be beyond your organization's control - such as Twitter, LinkedIn or Google+. Online social predators and community bullies pervade the internet. You know the type -- out there in the social sphere trying to create chaos and breed discontent. And, oooh, they are tricky! Let's take the notion of being ready one step further.
  • SYNECORE  |  WEDNESDAY, DECEMBER 26, 2012
    [Google] Twas' the Night Before Christmas (Digital Marketer Edition)
    The light from the glow of the browser Chrome, Gave luster to the image appearing on Google Home. Where, what to my wondering eyes should detect, But a miniature St Sergei, wearing a pair of Google specs. With a pair of Google Glasses adorning his head, He looked like a tourist, just back from Club Med. Happy holidays! Log in!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 4, 2010
    [Google] Study shows Twitter users are powerful consumers
    Post on Google Buzz. A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. – 23 percent of online consumers read Twitter updates at least monthly. Tweet This! Digg this!
  • MARKETING ACTION  |  WEDNESDAY, JUNE 26, 2013
    [Google] SEO 101: How Search Engines Make Money (and Why It Matters)
    For example, Google typically makes between 500 and 600 algorithm changes each year. The majority of these updates are fairly minor, just small feature improvements or minor tweaks to how Google ranks a site. As an example, Google update #82580 was an improvement for showing the sunrise and sunset times search feature.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] 9 Content Marketing Articles You Shouldn’t Miss
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
  • HUBSPOT  |  THURSDAY, OCTOBER 7, 2010
    [Google] 7 Things Your Blog’s Sidebar Can't Live Without
    You can use Feedburner to create this URL from your original RSS feed URL, as Feedburner makes it easy for readers to add your feed to their RSS reader, like Google Reader. Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income. Option to Subscribe. Category List.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 27, 2013
    [Google] Quick Tip: 1Password Makes it Easy to Store Passwords
    Google Account (including Analytics) — If you don’t log into Google much except for Analytics, it’s good to record your username and password. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters. Or whatever. Clever!).
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Google] A Lesson From Martha Stewart and iCracked: Taking Social Monitoring to the Next Level
    'Author: Dennis Bronnikov Some companies think it’s a waste of time, effort, and money to employ social listening on Facebook, Twitter, Google+, and LinkedIn. It’s understandable — there’s a lot of noise out there. But if you’re searching for the right things, you can make monitoring social media channels truly valuable.
  • HUBSPOT  |  FRIDAY, MARCH 18, 2011
    [Google] 7 Awesome B2B Facebook Pages
    Instead of requiring you to call someone for a quote, go to their homepage, or go to Google to search for the closest location you can do this all from within their Facebook Fan Page. A little while ago I wrote a post about 20 great Facebook Fan Pages. Engage Your Audience. Encourage Sharing with Others. Create a Conversation. SalesForce.
  • HUBSPOT  |  SUNDAY, FEBRUARY 17, 2013
    [Google] Twitter to Launch New Ad API, and Other Marketing Stories of the Week
    Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNET. The advertising platform will be tasked with handling Facebook’s ever growing advertising empire in an effort to overthrow Google as the current king of display advertising. For now, Facebook won’t be able to tap into the full potential of its upcoming purchase.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 27, 2010
    [Google] Networking on Steroids
    Sometimes you can also find people just by searching for their name on google (and connect in more than one place). Pretty much anyone will agree that networking is important, whether or not you’re in business for yourself. Most of us will put networking events on our calendars and make an effort to attend, at least occasionally.
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Google] Old Spice Viral Campaign Increases Sales
    Searches for “old spice&# on Google also spiked around the time of the response videos, but have remained higher than before them. While the Old Spice ad campaign, “The Man Your Man Could Smell Like,&# was amusing to watch, marketers were interested in whether it could lead to increased sales. According to The Nielson Co.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 25, 2012
    [Google] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
    And how do you approach Google+ updating ? Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Great writing can connect with your audience, so it’s only natural that you should be gearing your updates toward the audiences on your social media platforms.
  • SAZBEAN  |  SATURDAY, APRIL 13, 2013
    [Google] Top Internet strategy, marketing and technology links for the week of April 13, 2013
    Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study  (Socialnomics) Why You Should Market Like You (Want to) Cook  (Portent) 5 Email Marketing Strategies for Customer Retention  (Marketo). News & Notes
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    When Google Can’t Control Marketing  (Search Engine Guide). Using Google Analytics to Meaure Social Media Effectiveness  (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Practical eCommerce).
  • SAZBEAN  |  MONDAY, FEBRUARY 27, 2012
    [Google] What everyone needs to know about content
    Content is going to be extremely important in 2012 with Google changing its algorithm and with people looking at ways to create a strong presence on platforms that continue to change, like Facebook, Twitter, Linkedin and Google+. If there is one theme that resonates on this blog, it’s  Content. Great content is the one constant!
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 27, 2013
    [Google] Interesting Threads in Dell’s 2013 Social Media Predictions
    For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. I happen to be one of the 14 people quoted in this Dell e-book,  Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. agree completely. You #keyword #spammer #you.”
  • WRITTENT  |  FRIDAY, JANUARY 3, 2014
    [Google] How to Optimize Your Blog for SEO: 5 Steps
    Your website needs to rank well in Google, Bing, and Yahoo to capture the attention of your future customers. In fact, Google has used load time as a ranking factor since 2010 , rewarding sites that offer speed as a function of a superior user experience. To measure your site speed, we recommend Google’s own tool.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 5, 2009
    [Google] Herman Miller: Great Chairs, Great Company, Great Content Marketing
    Thus, you cannot find a reference to this new chair in the New York Times online, but you can find more than 80,000 Google citations in a simple search. A Company That Gets It on so Many Levels Minimizes Traditional Marketing Expenditures. Herman Miller tends to be well ahead of the curve on almost every business front.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 11, 2013
    [Google] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    Public social media networks like Twitter, LinkedIn, Pinterest and Google+ get crawled by search engines, which can further help with rankings that lead visitors to your website. So your company has decided to step up its social media marketing. Awesome! Now what? Well, keep in mind the overall purpose of using social media: to build reach.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Google] Back to Basics: SEO Essentials for International Marketing [INFOGRAPHIC]
    It's like flirting with Google to try and get a solid spot in their heart (or in this case, the SERPs). Having the proper domain extension allows search engines like Google or Bing to know that your site is the answer to the search inquiry. Scattered and hard to find, no longer! The standard meta tag recognized by search engines is.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Google] Savvy Speaks: What's Your Keyword Strategy?
    Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Wendy. Keywords. Quite frankly, keywords are not what they used to be. Stephanie.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Google] 6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This
    Perform a search for all news of the company ( Google News  is a good search engine). Also search Google for the company’s name plus the word “competitor,” to see who their competitors are (if you don’t already know) and what’s going on with them. The days of asking a buyer the question, “So, what do you do?” conclusion.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Google] 6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This
    Perform a search for all news of the company ( Google News  is a good search engine). Also search Google for the company’s name plus the word “competitor,” to see who their competitors are (if you don’t already know) and what’s going on with them. The days of asking a buyer the question, “So, what do you do?” conclusion.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2011
    [Google] 10 Fundamental Tips for Social Media Community Managers
    It’s important to establish and monitor your presence on Facebook, Twitter, LinkedIn, Google+, and YouTube , but for goodness' sake, you're only human! Community managers are becoming an increasingly important role for all types of businesses, and we're seeing the role appear everywhere from tech startups to major corporate brands.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Google] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Google Bookmarks. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Call in the CEO. 
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Google] With Social Media Networks Constantly Changing, How Can You Keep Up?
    If you''re a marketer you''re also no doubt dealing with Twitter , LinkedIn , and YouTube , and maybe Google+ , Pinterest , Instagram , and others. 'Facebook just rolled out changes to its News Feed, along with policy changes that will make it easier for marketers to stay on top of what Facebook is doing with its algorithms. By doing.
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Google] “How-to” Video Content as Your First Line of Case Deflection
    Chances are you went to Google first and YouTube second. You probably look for how-to video content to teach you how to use the product, or search Google to find further, more detailed information. 'Today the customer has more purchasing power than ever. Video for all parts of the customer journey. Where did you start?
  • KOMARKETING ASSOCIATES  |  SATURDAY, NOVEMBER 23, 2013
    [Google] What B2B Marketers Need to Know About Schema.org & Micro Data
    What Google says about schema.org: Search engines are using on-page markup in a variety of ways—for example, Google uses it to create rich snippets in search results…over time you can expect that more data will be used in more ways. But B2B marketers cannot ignore the potential impact. Important and required terminology.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Google] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 6, 2010
    [Google] B2B Content Marketing in the Age of TMI
    I've sifted through my Google Alerts and read the things that caught my attention (most of them disappointing). Today has been one of those days with too much information (TMI) from the start. I've finally cleared my email inbox, replying to all the stuff that can't wait. I've followed my new Twitter followers. know I do.
  • JUNTA 42  |  MONDAY, AUGUST 24, 2009
    [Google] The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. Consistent.
    Google makes that easy. The last portion of this interview with Paul Laudicina of A.T. Kearney really struck me. Take a read through this paragraph, and then let's discuss. Immelt [from GE] calls it an economic reset. Drucker called it a change in the theory of business. But you could call it a fundamental transformation. Ads go unsold.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 21, 2012
    [Google] Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce
    I'll admit it: I Googled them the next day.) I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. With a reported 90,000 attendees (I didn't count them personally), the show is fragmented into many different experiences.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 13, 2011
    [Google] Before You Abandon Your Social Media Accounts, Read This
    You can have a credible presence online and spend about two hours a week if you blog, Tweet, update LinkedIn, Facebook and Google +. This blog post answers questions you may be having about social media – Why do it at all? How do I do it efficiently? 80% of Twitter users have fewer than ten followers says Techcrunch. Social Media/Web 2.0
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MARCH 2, 2011
    [Google] TDWI Vendor Panel on the Future of BI – part Two
    For example, Google Search and Apache are now commonplace in many organizations. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. Here are the rest of the topics discussed.
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Google] Adventures in Frictionless Sharing
    Microsoft, and the #1 data-vacuum, Google. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What What is it, you ask? Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Google] 5 Key Takeaways From Content Marketing World 2012
    Social media exposure drives natural links and boosts rankings as Google pays more attention to social signals instead of keyword placement. by Jason Miller I was fortunate enough to be in attendance at this year’s Content Marketing World conference which wrapped last week in Columbus, OH. Here are my key takeaways from the event: 1.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 13, 2010
    [Google] 11 Predictions for B2B Social Media in 2011
    The importance of search engines, primarily Google and Bing, is already huge for B2B decision makers, and it’s hard to imagine the expansion of that, but in 2011 search and social will come closer together. Mobile, Mobile, Mobile. With 4.6 billion cell phones in use around the world, this prediction is not too hard to make.
  • LEDGER BENNETT  |  WEDNESDAY, JANUARY 2, 2013
    [Google] 10 marketing benefits from responsive web design
    Search optimisation (Google loves responsive). This is Google’s recommended configuration.”.  . Keeping Google happy will keep your search rankings happy. 'Having looked at the  B2B tipping point for mobile it seems impractical for websites to live separately in a mobile and desktop environment. Well, it is. Social.
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Google] 5 Most Controversial Marketing Blogs We've Ever Written
    Many people in Google+ Communities, LinkedIn Groups, and on our own site were apparently offended that we fired our SEO firm. Google no longer passes around 60%+ of organic keywords they gather. 'If you haven''t heard, we''ve written a lot of blogs lately. Some blogs been pretty bland. Other blogs, though, have been more controversial.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, OCTOBER 13, 2010
    [Google] The Mi6 Tweekly: Week of October 4, 2010
    Search on Google. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Good advice on using Linkedin. Tuesday. Wednesday.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 1, 2013
    [Google] Social Media Policy Guidelines for Physican-Patient Relationships
    On Googling patients : " Digitally tracking the personal behaviors of patients, such as determining whether they have indeed quit smoking or are maintaining a healthy diet, may threaten the trust needed for a strong patient–physician relationship. This relationship has grown more complex due to the rise of social media engagement.
  • HUBSPOT  |  MONDAY, JUNE 24, 2013
    [Google] 25 Inspiring Quotes From Experts Shaping the Future of Marketing [SlideShare]
    5) "We''re living in a world where Google beats Gallup."( 'So it''s Monday. Hopefully, you''ve come back from a relaxing weekend feeling energetic for the new work week. but maybe not. Maybe you haven''t recovered just yet from last week''s workload of Facebook posts, automated workflows , emails, and blog posts. 1) "The signal is the truth.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 14, 2013
    [Google] Why to Use Video in 2013
    Video Shakes Up SEO Google likely shows a preference for product videos in its search rankings. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. In addition, marketers are realizing that video is more versatile than many initially imagined. View Original Article
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 31, 2013
    [Google] Online Marketing Trends for 2013
    Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. A surge in second screen value." Mobile screens represent value to marketers. The evolution of attribution modeling." The rise of gamification." Improved data visualizations."
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 1, 2012
    [Google] Writing Effective SEO Content
    Good content is next to useless if Google and other search engines can't find it, but you must remember that your first audience is always people. Creating effective, well-optimized content is critical for marketers. From MarketingProfs, here are nine tips for creating effective SEO content. The title should summarize the post.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 4, 2012
    [Google] Content Marketing Lessons for Small Business
    Never stop listening." - Use Google Alerts and regularly search Twitter for customer interactions. The TopRank Online Marketing blog has 17 lessons about content marketing for small businesses. Whether you’re a big or small business, content is content." - Regardless your company's size, the same rules apply. View Original Article
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 9, 2012
    [Google] Social Media Automation Mistakes
    Hubspot recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 13, 2011
    [Google] Content Marketing in 2012
    Nate Riggs - Google Plus, with its ability to create niche content distribution lists, will take over the business collaboration market place. Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2011
    [Google] 5 Tips to Keep Your Content Sticky and Your Bounce Rate Low
    Here are five tips to deliver sticky content and a lower bounce rate: Use Google Analytics to find posts with a high bounce rate and short average time on page. Are your visitors referred from Google? by Jason Miller Are your blog visitors sticking around to read your content? Monitor your visitors’ time on page. Facebook? Twitter?
  • ANYTHING GOES MARKETING  |  TUESDAY, JANUARY 23, 2007
    [Google] Even Your Father is on YouTube
    friend of his who did a Google search came back with this video in the search results. PS - Look beyond YouTube to other video hosting platforms such as Google Video PPS - It was really great to know that I have a video of my dad that I can now watch. What does this all mean? My father sure wasn't. How Can I get Started Using YouTube?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Google] A fascinating “hardcore” B2B social media success
    Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google] How to Engage Bloggers Down the Long Tail
    'It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
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