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  • WRITTENT  |  WEDNESDAY, APRIL 30, 2014
    [Google] 11 Ways to Write Damn Good Headlines
    Keyword-centric headlines are crucial to getting your blog post ranked highly on Google. Whether or not you mention your primary keyword early in your headline is a major Google ranking factor. Naturally, you should always be writing for humans, but keep Google in the back of your mind as well. Sufficiently scared? Image source.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 20, 2013
    [Google] Does Your Organization Need A Chief Content Officer? [Video]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Traditional forms of B2B Marketing are no longer enough in today’s digital world. Our customers are looking for valuable and helpful information , not hype. What is Content Marketing?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 7, 2014
    [Google] Is Marketing Staffing Going the Way of IT?
    good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Photo by superrabbit on Flickr, Some Rights Reserved.
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 23, 2010
    [Google] K’s Top Five for the Week – December 23
    Post on Google Buzz. Add this to Google Reader. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important. It’s been an exciting 2010 and I’m sure 2011 will bring much more to learn and share.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 20, 2011
    [Google] K’s Top Five for the Week – February 20
    Post on Google Buzz. Add this to Google Reader. Tweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. But all of the posts around that story weren’t the only interesting things happening. Enjoy! by @savvy_b2b. Tweet This!
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Google] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Recycle Your Old Content for Clever Social and Email Marketing by Neal Schaffer - Maximize Social Business. This is a sponsored post written by me and sponsored via Syndicate Ads. All Email Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Google] How Do You Start Over After Building a Successful Blog?
    Pick a relevant keyword phrase to pepper throughout the post to give Google something to rank, but that’s enough. Pick a relevant keyword phrase to pepper throughout the post to give Google something to rank, but that''s enough. By Jason Falls, {grow} Community Member. You wouldn’t believe it, would you? Here we go again.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Google] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • B2B MARKETING ONLINE  |  FRIDAY, JULY 2, 2010
    [Google] Tech Brands. Identity or Communication?
    We all see Google really pushing the boundaries on days when their logo adapts to a major world/local event, but should the rest of us stay so far behind the line? Considering just how "young" some tech brands are, so many of them seems wedded to the very classic form of branding which is plainly just about "identity".
  • CONTENT STANDARD  |  SATURDAY, APRIL 30, 2016
    [Google] How to Deal with Direct Traffic Source Data in Your Content Analytics
    Medium is defined by Google as “the general category of the source, for example, organic search (organic), cost-per-click paid search (CPC), Web referral (referral).” Referral traffic is how Google tracks visits that came from a source outside the search engine. Has a link be sent around a private community? Marketing ROI
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Google] 31 Easy Ideas To Create Content Your Customers Want
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. And you don’t need to sacrifice quality.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Google] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    For example, Postmates are local couriers that can deliver goods to people in local areas.  On a similar notion, Google launched Google Shopping Express in the SF and Silicon Valley area that delivers goods within hours from local retailers. This is impacting how customers buy, how we hire and manage talent. Content Marketing
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Google] Twitter IS Social « Digital B2B Marketing
    In comparison, only 16 websites account for half of all US pageviews (data from Google Ad Planner). Disclaimer: Yes, Google Ad Planner data is fundamentally flawed for an analysis like this because it excludes Google and other properties and it isnt designed to be a source of universal page view counts. Sound impressive?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Google] The Rise Of Visual Storytelling
    And please continue the conversation with me on  Twitter (@ BrennerMichael ),  LinkedIn ,  Facebook   and  Google+. The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. How can brands compete? Videos.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Google] Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
    You can also share this nomination message on Facebook, Twitter or Google+. For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? Please use #Nifty50. About the Awards. 2011 #Nifty50 Top Twitter Women. Recognition.
  • SAZBEAN  |  SATURDAY, JANUARY 18, 2014
    [Google] Top Internet Marketing Strategy Links for the Week of January 13, 2014
    Here’s 21 of the best… (eConsultancy) “Our biggest problem is awareness” (Seth’s Blog) Using Stock Photos? News & Notes
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Google] Agencies Under Pressure to be More Digital
    Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. Quick quiz – do you, or someone in your agency: Know what Google’s RankBrain does? Get excited by tracking results of Google’s right-hand rail changes? over 2015. Digital Work Drives Agency Growth.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 10, 2015
    [Google] 3 Step Visual Marketing Plan You Can Use Today
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | 3 Step Visual Marketing Plan You Can Use Today by Rebekah Radice - Maximize Social Business. Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. by Kyle Stephen. Visual Social Media Marketing
  • HUBSPOT  |  SUNDAY, FEBRUARY 16, 2014
    [Google] Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
    As soon as you think you’ve mastered your keyword strategy, Google encrypts its search results; once you''ve finally convinced your company to integrate Twitter and Facebook into your marketing strategy, digital experts are focusing on the significance of Pinterest and Instagram. Twitter Tests Out New, More Visual Layout.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Google] 10 Ways to BOOST Your Social Media Traffic
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | 10 Ways to BOOST Your Social Media Traffic by Lilach Bullock - Maximize Social Business. Social media can be an incredible source of traffic. And best of all, it is traffic that you can count on, day after day. Comments Thank you for the article, I came here through link on.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Google] 5 Tips to Infuse More Personality into Your Content
    Google used this strategy when it was creating a branded YouTube story. Moved by the story, the granddaughter turned to Google for help. But you’ll also remember Google’s role in making the reunion possible. Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed.
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Google] How To Get Super Smart On Keyword Research In One Hour
    It wasn’t until relatively recently that SEOs could game the Google algorithm to obtain better results. Thanks to recent Google updates, SEO trickery has been rendered all but obsolete. Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. And why not? Absolutely.
  • CONTENTLY  |  MONDAY, OCTOBER 31, 2016
    [Google] Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
    We’ve seen this change with Facebook Instant Articles, Google AMP, and Snapchat’s Discover, each of which, to varying degrees, lets publishers run content right on the platform. One of the biggest trends in content marketing over the past couple years has been a move away from the open web to the closed walls of platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Google] 5 reasons you should be in social media, even if the boss says “no”
    What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Google] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
    In the spirit of learning and growing, HubSpot Academy is running World Certification Week : A week of inspiring and educational talks broadcast on Google Hangouts, where you can tune into topics on: Career development in sales and marketing. “Always be learning.". It's a simple yet powerful statement for anyone in today's workforce.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Google] How to Make B2B Content Curation a Win-Win [Podcast]
    The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). And what exactly is web presence optimization ?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Google] What Is A Content Strategy And Why Do You Need It?
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Google] The essential guide to building your business through Twitter search
    If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites.  . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. funny movies. Steelers win”.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] 15 Must-Have Tools for Professional Copywriters
    Google Drive (free). For me,  Google Drive is the perfect answer. They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. Here’s a suite of 15 must-have tools copywriters should equip themselves with. 1.  Copyscape (free). Zite (free).
  • WINDMILL NETWORKING  |  MONDAY, JUNE 8, 2015
    [Google] Social Media Influence Marketing: CEO Involvement
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Social Media Influence Marketing: CEO Involvement by Raymond Morin - Maximize Social Business. In recent years, senior executives and business leaders are more involved  in the social transformation of organizations. Social Media Influence
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Google] The uncomfortable state of content marketing metrics
    Perhaps they found the article organically and I had a record of page views in Google Analytics. Perhaps they found the article organically and I had a record of page views in Google Analytics. This is not good. And the worst may be yet to come. Fixing the content marketing problem. bought into the hype and purchased an early version.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Google] The Emotional Role of Social Media Sharing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. If there is anyone that knows social, Mark does. Author information. Wade Harman.
  • SCRIBBLELIVE  |  SUNDAY, MAY 8, 2016
    [Google] The 7 Building Blocks of a Solid Content Marketing Plan
    You can conduct thorough trends research through online tools like Google Trends. Google Analytics can be a useful (and free!) Marketers are creating more content than ever. However, producing more content is only productive when you have a solid plan in place. So why not get started on the right foot and nail down a solid plan?
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Google] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    Google+ news feed photo uploads. Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. According to 3M Corporation , 90% of information transmitted to the brain is visual. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2016
    [Google] 7 Compelling Reasons to Invest in Mobile Marketing
    Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!
  • SALES ENGINE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Google] When Should You Put Content Behind a Form?
    So if you have really great information sitting behind that gate, from an SEO or traffic-only perspective, you wouldn’t expect any search results because they want the Google bot to see everything. A common issue with content creators is when to gate content and when not to. So what forms of content are typically valuable to the consumer?
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Google] 6 Tips for Creating Content That Spreads Naturally
    organic traffic and Google referrals. For example, having attractive featured images on your content polishes the overall look of your shares to Facebook, LinkedIn, and Google+, increasing conversions by offering a more descriptive and therefore appealing presentation of the content. That means there's a lot of content. Seriously.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Google] Why Candy Crush is Eating Your Brain
    The take-away is that simplicity is key in getting users to behave as you wish: using Facebook or Google credentials as a login for an unrelated site, buttons that let users easily share the pug-meets-gerbil video, or the very simple Google search bar are great examples of what it looks like when we make a behavior ridiculously simple.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 20, 2012
    [Google] Everybody needs both Pinterest and LinkedIn
    Clearly, it’s as big a mistake to assume you’re going to reach each and every one of the segments important to you with just Facebook or a Google+ page ( especially just a Google+ page). (Photo credit: Christopher S. Penn). A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.”
  • JUNTA 42  |  MONDAY, NOVEMBER 14, 2011
    [Google] 8 Content Marketing Initiatives To Seriously Consider for 2012
    Google’s Panda update earlier this year means that social media sharing is more important to getting found in search engines than ever before. Take Heed…Google. This is scary, because it is possibly that Google could monopolize the entire content finding chain. thought I’d share it with you. Who knew? become?
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Google] 6 Steps to Successful Blogging
    Analyze keyword search terms using Google’s Keyword Tool. Find story ideas, shareable content and build your influencer hit list with Google Alerts. Twitter, Facebook, LinkedIn, Google+. The central theme of the presentation was blogging. First off, blogging is just a tool.nothing more, nothing less. How did Marcus do it?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Google] The Future Of Digital Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. Storytelling and the battle for customer attention. What defines good content?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Google] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    primer on using Google Reader, Google Docs or HootSuite to back up your Twitter archives. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following?
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Google] 8 Times When You Shouldn't Feel Guilty About Using PPC
    If you've never set up an AdWords campaign and you find yourself in this scenario, check out this blog post, " A Simple Guide for Setting Up Your First Google AdWords Campaign." Let's not forget that Google PPC isn't the only paid online advertising that marketers can take advantage of. After all, everything in moderation, right?
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Google] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. We also saw that for an age-in Medicare campaign, Facebook generated a much lower cost per lead than Google. turning 65)?
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Google] 10 Tips That Can Drastically Improve Your Website's User Experience
    Google offers a free service where you can get information on your page speed. Google will also offer you some suggestions for improving your load time on Mobile and Desktop. To check if you have any 404s you can set up Google Webmaster tools on your website and check crawl errors. When they don’t get it, they usually bounce.
  • BIZNOLOGY  |  TUESDAY, JULY 17, 2012
    [Google] Reddit is the 800-pound Gorilla in the room
    While people are writing post-after-post about  Pinterest , So.cl,  Google +, Facebook,  Instamatic , and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottoms-up self-organization. And, you know, reddit (and Google, et al) don’t even have to share this “ credit score ” with you. Not so anymore.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Google] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Google search for “big data” returns over 62 million — yes MILLION —  results. It would seem people are talking up a storm about  big data —  check out the Google Trends image below. Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” Ready? Here we go. 1. Email, NOT e-mail.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Google] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Google search for “big data” returns over 62 million — yes MILLION —  results. It would seem people are talking up a storm about  big data —  check out the Google Trends image below. Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” Ready? Here we go. 1. Email, NOT e-mail.
  • WINDMILL NETWORKING  |  MONDAY, MAY 11, 2015
    [Google] The New Sales Model is Social Listening
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | The New Sales Model is Social Listening by Craig Jamieson - Maximize Social Business. At least by classic definitions, I have never considered myself to be a particularly good salesperson. That doesn’t mean that I don’t get the job done. Social Sales
  • SYNECORE  |  FRIDAY, FEBRUARY 27, 2015
    [Google] The Promise and Peril of Digital Technology
    Or you can fast track the whole process and purchase some gems which, for the user’s convenience, can be easily accomplished by linking the gaming app directly to a credit card or iTunes/Google Wallet account. Which do you think I chose? Before answering, let me provide a little background. Digital as the Great Enabler of Human Achievement.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Google] 5 B2B Social Media Tips to Drive Prospect Engagement
    Create a Google Plus Community While Google+ is a relative newcomer in the B2B social media space, it has matured quickly. You can leverage this platform to work in your favor: You can create a community on Google+ where you can post content, moderate comments and encourage the exchange of ideas—on your terms.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Google] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Google+ - Google plus is great for posting images, video and educational content. The +1 buttons showing up next to results can improve your click through rates on Google searches. 5. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 11, 2015
    [Google] A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
    According to Google Webmaster Trends Analysts Zineb Ait Bahajji , SSL is now part of Google's search ranking algorithm: Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. What is SSL? Let's break that down for a second.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 4, 2014
    [Google] Everyone Hates Comment Spam, So Why Are We Drowning In it?
    Only links in comments are often nofollow links , which means there is no SEO benefit, and you might even get penalized by Google if you leave too many similar comments on too many sites, or use a “keyword heavy name” instead of your real name. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Google] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. It also uses Google Analytics to study general KPIs. It uses Google Keyword Planner to find out how exactly people search to satisfy their search needs. Google Docs for writing and editing. Not likely.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 19, 2013
    [Google] Is Big Data The Future of Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Our  Future of Marketing  interview series continues with Steve McKee. You can follow Steve on  Facebook ,  Twitter  and  LinkedIn. Mark Schaefer discussed culture and  the future of search.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 10, 2015
    [Google] An Ounce of Social Media Prep is Worth a Pound of Sales
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Or, putting it another way, would you invest $1 to get $16 back? You’ve worked hard to get this opportunity with your dream client. It would be a shame to blow that now. A $100,000 sale will yield an average of $10,000 in commissions for most B2B straight commission salespeople.
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Google] No Time for Blogging? Think Again!
    It’s not always easy to continue to add new content your website, but we all know that Google loves fresh content. Outside of being a great answer Google’s call for fresh content, your blog can help with SEO efforts. Even as a content writer, I’ve always been a little on the fence about blogging. Guess what? You do! Why Blog Now?
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Google] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    lets you work directly from Gmail and Google Calendar to select available meeting times and share those open slots with the person you are trying to schedule a meeting with. You simply send over your unique Calendly URL, and people choose a time and date based on your availability, which is synced with your Google Calendar or Office 365.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 2, 2016
    [Google] Comedic Writer Sarah Cooper on Creative Freedom [Unthinkable Podcast]
    The post Comedic Writer Sarah Cooper on Leaving Google, Creative Freedom & the Down Side of Audience appeared first on Unthinkable. If you love to tinker on your creative craft, you often feel you’re surrounded by people who “don’t get it.” Read More. Content Marketing
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [Google] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. We think we are rational, logical, and smart human beings. 85% of the time our brains are on autopilot.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 31, 2014
    [Google] When Doing Content Marketing, Create a Header for your Content
    To continue this discussion, please hop over to my Google Plus page. I’m looking to use Google Plus more and more. Failure to plan is the biggest problem in B2B marketing today! Skip this and your campaigns fall on their face. Ready, fire, aim does not work in marketing. The date the content was refreshed. And so forth.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Google] What Mobile Buyers Are REALLY Doing on Your Website
    You can use Google Analytics to get a breakdown of your mobile visitors. Go to any content page in Google Analytics and use the dropdown to view by a second dimension: "operating system." According to research from Google , a full 90% of viewers hop from one device to another to complete a task. We are multi-tasking phenoms.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 9, 2011
    [Google] Eloqua’s Grande Guide to the Social CMO
    Google Bookmarks. by Joe Chernov | Tweet this. It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. Here’s an excerpt from the Bazaarvoice blog : Companies are willing to try social before making the bottom-line connection. This is a great start.  What about SlideShare ? 
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 24, 2011
    [Google] Win Tickets
    Kodak, Google and inspirers of future entrepreneurs. Enter Our Draw for Free Tickets to The Art of Marketing Conference. Riding the heels of a sold out tour in 2010 this years event includes a stop in Toronto on Monday March 7th, 2011. Five Fabulous Speakers. Here’s the conference brochure. What We’re Offering. How to Enter The Draw. Tweet.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 3, 2014
    [Google] 5 Key Instagram Marketing Takeaways from New Data
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 5 Key Instagram Marketing Takeaways from New Data by Neal Schaffer - Maximize Social Business. With 200 million monthly active users, 60 million photos posted each day, and 1.6 Instagram
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 23, 2015
    [Google] What lies ahead: from the Wearables watershed to the Internet of many more Things
    Google is now only delivering approx 13% revenue growth. Google, Apple, Facebook and Alibaba have all announced major enterprise plays. Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. Augmented and Virtual Reality – this time we know it’s for real
. > What’s the difference?
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Google] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Google] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. But happy to hear your arguments in the comments?). Comment.
  • WRITING ON THE WEB  |  FRIDAY, JULY 8, 2011
    [Google] 7 Writing Tips to Connect Emotionally with Your Readers
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. Agree?
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 11, 2011
    [Google] Should You Outsource Your Social Media Efforts?
    ); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Mobile 2.0
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 8, 2015
    [Google] Employees’ Tweets Lead to FTC Enforcement
    James Wu | Facebook | Google+ | LinkedIn | Employees’ Tweets Lead to FTC Enforcement by James Wu - Maximize Social Business. On November 25, 2014, the United States Federal Trade Commission (“FTC”) proposed consent orders regarding two companies who allegedly mislead consumers. Social Media and Employment Law
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Google] Is This The Year Of Big Data For Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with  Mobile Marketer. predicted that marketing in 2014 will be about culture, data and content. Strategy
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Google] How to Audit Your Website for Improved SEO and Conversions
    Tools like Google’s Webmaster Tools or Xenu’s Link Sleuth can be very helpful for this. The XML Sitemap is something every website should have; it offers an opportunity to tell Google and the other search engines what pages on your site you want to be crawled and indexed. You can indicate your preference to Google in a number of ways.
  • HINGE MARKETING  |  FRIDAY, JUNE 5, 2015
    [Google] Top 10 Tools Visible Experts? Use to Increase Their Personal Brand
    On Google+ or LinkedIn? Based on interviews with over 130 Visible Experts and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to generate leads and increase their visibility in the marketplace. Get answers to questions such as: Which social media channels are most effective?
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Google] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    10) Google Maps. 18) Google Algorithm Update. Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). You''re a mobile "app." Don a black bodysuit. Insta-graham. 7) iPad.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Google] Facebook and Snapchat at war, and four other groovy media trends
    Google? Google? So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! In this new episode of The Marketing Companion Tom Webster and I consider some EPIZOODIC new ideas that will be affecting your marketing programs now and in the future. Listen Facebook and Snapchat … AT WAR? Apple?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Google] 36 Sensational Social Media Stats and Facts
    But YouTube, Google+ and LinkedIn drive the most engaged traffic. The nonprofit/education industry averages (by far) the most social interactions per post on Facebook, Twitter, Google Plus and LinkedIn — even though they likely have the smallest budgets and the least resources to dedicate to social media marketing. Think small.
  • MARKETRI  |  WEDNESDAY, NOVEMBER 28, 2012
    [Google] Attorneys: How Content Marketing Can Take Your Career to the Next Level
    Most likely, you're already reading materials to stay up-to-date on your practice or industry focus; if not, there are great online tools such as Google Reader or Google Alerts to help filter information that is relevant to you. The following post originally appeared in The Legal Intelligencer Blog. Photographs. Videos. Podcasts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Google] Stop Nurturing Me
    ” To nurture, according to Google, is to “care for and encourage the growth or development of.” To nurture, according to Google, is to “care for and encourage the growth or development of.”. By Eric Wittlake, {grow} Contributing Columnist. I’m sick of being “nurtured.” Not me. Not my career. Not me.
  • CONTENT STANDARD  |  THURSDAY, MARCH 3, 2016
    [Google] What Does Original Content Actually Mean?
    One of Google’s major SEO algorithms, Panda, regards uniqueness and quality  as extremely important when ranking content. And when you consider that organic search is responsible for about 64 percent of all search traffic, ignoring Google’s emphasis on originality is costly to your content marketing strategy in more ways than one.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Google] 8 Necessities of a High-Converting Blog Design You Should Be Looking For
    Studies show that on average, the #1 search result on Google has 9 images and if those images are high-quality, they are likely to get 121% more shares. Use Google Analytics to find your average user’s on-screen time. So, apparently, there’s a show on Disney Channel called Dog With a Blog. Yes, you read right. So, test it out!
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Google] 6 Steps To Executing A Content Strategy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Photo Source.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Google] Lead Generation via Influencers and Experts in 4 Steps
    You can also use tools like Twitter, LinkedIn and Google Alerts. Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Remember, less is more. What’s in it for me?
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 23, 2015
    [Google] 5 Ways to Engage Employees To Build A Better Customer Experience
    Twitter | Facebook | Google+ | LinkedIn |. People say they will pay more for a better customer experience. More importantly, they will leave to go to a competitor after a bad experience. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz. Social Sales
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Google] What’s the ROI of Employee Advocacy? Social Selling.
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. A good friend of mine was director of social marketing for a large enterprise in the financial services industry. When he started working, he realized that they were subscribed to a social media monitoring tool recommended to them by their PR agency. Author information.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. Sometimes referred to as "keyword phrases," keywords are the topics that webpages get indexed for in search results by engines like Google, Yahoo, and Bing.
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Google] 9 Things Great Writers Do Every Day
    Edit slow. 9) Google any grammar questions. If you come up against a grammar issue while you’re writing, do a quick Google search on it. You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. Habits have the uncanny ability to stick with you. New York Times. Slate.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Google] What You Need to Know This Morning: June 19, 2013
    Both the Google commercial we featured in yesterday''s roundup and this local public service announcement for Melbourne''s metro system did just that. Check out the infographic on visual.ly for more data tidbits. 5) Google''s New Search Feature. But it''s also my way of showing you that I love you, dear reader. Ughhh what a buzzkill.).
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Google] Social Business And The Next Generation
    Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The social revolution has officially arrived at most corporate headquarters. These practices, however, are  de rigueur  in the age of social media. First, let’s consider what defines a Social Enterprise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Google] 28 Super Easy Tips on How to Promote Your Content
    Remarketing ads (Facebook or Google — ads that “follow” users with cookies). Google AdWords. I’ve seen firsthand how little you have to spend on Facebook and Instagram to get results. By Brooke B. Sellas, {grow} Contributing Columnist. So let’s break it down, people. Promote Your Content On Social Media.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2011
    [Google] How to Destroy Your SEO in a Post-Panda World
    That is, until Google unleashed, of all things, a panda , and collapsed their empires the way Odoacer deposed Romulus Augustus and squashed the Roman Empire for good in 476 A.D. Let's take a quick look at how Google's Panda algorithm update changed SEO and what you can do as a marketer to stay on Google's good side. Step 1.
  • PUZZLE MARKETER  |  TUESDAY, NOVEMBER 20, 2012
    [Google] 5 Easy Black Friday Marketing Tips You Still Have Time For
    Make sure they can quickly find you by buying up your branded keywords in Google and Bing. Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Why are these days important to your business? Customers expect your participation.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Google] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Google] What Is SEO? [FAQs]
    It refers to techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. But now SEO takes into account tweets, retweets, Google+ authorship, and other social signals. Right?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 28, 2014
    [Google] Why You Don’t Want Tsu Social Media?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | Why You Don’t Want Tsu Social Media? I’ve moved to yet another social platform. So Tsu me. This is no big announcement. People flock to new social media sites all the time. But this move was different. People didn’t like it. by Wade Harman - Maximize Social Business.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Google] Content Marketing – Are You Getting 35 million Inbound Leads?
    • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. B2B lead generation and lead flow are critical to your business. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. Just build it.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Google] Content Marketing – Are You Getting 35 million Inbound Leads?
    • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. B2B lead generation and lead flow are critical to your business. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. Just build it.
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