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  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Google] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Google+ (40.9%). How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 20, 2013
    [Google] 7 Things Content Marketers Can Learn from Standup Comedians
    Related Stories Best Friends: Social Media and Content Marketing for B2B Branding From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules How to Determine the True Impact of Content? I am a big fan of comedy, and can be a bit of a cutup myself. Featuring Contributions from Global Thinkers.
  • HUBSPOT  |  SUNDAY, MARCH 24, 2013
    [Google] Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
    Study Finds Google’s Penguin Update Getting Stricter Over Time, From Search Engine Land. A recent study by Portent, an internet marketing company, illustrates that Google is getting fed up with spammy links floating through its search engine. For us marketers, this is wonderful news. Enjoy! Read the full article at CNN Money.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [Google] 8 Steps To Effective Content For Social Media [Slides]
    Please join me on my social networks Twitter , LinkedIn , Facebook and Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. For the third week in a row, I find myself at another amazing marketing conference. My talk will present some ideas for how to develop a content strategy for your social efforts.
  • FATHOM  |  MONDAY, FEBRUARY 29, 2016
    [Google] Who Really Controls Your Marketing?
    Maybe you feel like Google is really the one in control. You can barely go a week without an update from Google, Facebook, Twitter, or one of the other digital channel operators that many brands use to amplify their marketing efforts. This brings me to the question: Who controls your marketing? Do you? Or is it your C-Suite? Agencies.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Google] Quit Cloning Content: Battling Crap Content Through Form
    Just take a look at a Google Trends report and you''ll see the interest over time escalate drastically over the past two years. When I look back on 2013, I think of it as the year the concept of "content marketing" skyrocketed. Or, "That would be better consumed in a SlideShare than a video.". Inbound Marketing content creation
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Google] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Let me know your thoughts in the comments below and please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 11, 2016
    [Google] Micro-influencer marketing is the new long tail
    Invictus via Google+. Put A Little Umbrella In Your Drink via Google+. Eighty MPH Mom via Google+. Trihardist via Google+. Natural Health 365 via Google+. Babblings of a Mommy via Google+. I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. So What? I run.
  • BIZNOLOGY  |  MONDAY, AUGUST 3, 2015
    [Google] Why your analytics system doesn’t track your website search
    And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page. Now, don’t worry. The search terms being searched for. Oh wait.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 17, 2011
    [Google] The Power of Article Marketing
    Reviewing Google Webmaster for Find New Customers, I see that we now have 246,843 inbound links to our website. According to Google Analytics, the #1 source of traffic for Find New Customers is organic search. B2B Demand Generation | The Power of Article Marketing. This article on the Role of Inbound Links explains it well.
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Google] 15 Inspirational Resources to Lift You Out of Your Content Rut
    15) Google Trends. Google Trends is a newsfeed of the hottest searches in Google at that moment. As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it''s difficult to do the former right without the latter. 15 Places That Can Inspire Great Content Creation. 1) Quora.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 22, 2013
    [Google] Four Reasons Why Facebook Power Editor Is an Essential Tool
    Facebook Power Editor is similar to Google Adwords Editor in that it allows for mass edits to be made on multiple campaigns and ads. In this post, I’ll focus on the four unique features that set Facebook Power Editor apart from Google Adwords and that make it an essential tool for any Facebook advertiser. Creating Duplicate Ads.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Google] New Study: Email Marketing Actually Works?!
    It puts gets your brand in front of those Google web crawlers and, hopefully, if you''ve got decent content and relavent keywords, onto the search results pages of your consumer. It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. Curious? Let’s take a look at the findings. Who knew?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Google] Savvy Week in Review: March 30
    Google's Matt Cutts has some sane advice that'll ease your mind. Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! Happy Friday! Ahava Leibtag gives us cause to pause before we take the infographic leap.
  • VOLACCI  |  WEDNESDAY, OCTOBER 9, 2013
    [Google] Marketers’ Uses for Drupal Rules Module
    The introduction of such offerings through Google Analytics holds tremendous potential for marketers, and promises to further the effectiveness of targeted outreach efforts, advanced segmentation and comprehensive marketing automation programs, like Volacci Automatr. Hashtag ideas: #google analytics #google news #analytics --END TEMPLATE.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Google] How to Protect Your Business from Cyberattacks
    Your site is blacklisted by Google or another search engine. How to Get Your Business Site Removed from Google’s Blacklist. Log in to Google Search Console and add your site. It may take a few days for Google to reverify your site, so don’t be too concerned if it does not happen immediately. Guest post by Caroline Black.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Google] How to Experiment With Controversial Content (Without Alienating People)
    The concept of each ad was simple: Using the world’s most popular search engine (Google), the images highlighted real search results of female-focused queries like “women need to,” “women should,” and “women cannot” to reveal some of the most appalling opinions women face around the world. The problem? The result? Last year, U.K.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 10, 2015
    [Google] WordPress Plugins to Make Your Website Mobile Friendly
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | WordPress Plugins to Make Your Website Mobile Friendly by Lilach Bullock - Maximize Social Business. I’ve previously been writing about how to drive traffic from social media and am excited about my new topic, WordPress. WordPress Plugins
  • HUBSPOT  |  SUNDAY, AUGUST 4, 2013
    [Google] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
    Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories. Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google, via HubSpot.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Google] Marketing Must Be Integrated Into The Whole Business
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. ———-. One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Google] Why Brands Need To Act Like Publishers
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Google] 10 Examples of Facebook Ads That Actually Work (And Why)
    When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates. High relevance, a compelling call-to-action, and a solid value proposition -- the recipe for an effective ad on Google. Facebook ads. Facebook ads are what bring us here today. What Makes an Ad 'Effective'? 1) Bing.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Google] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    2) "How Google Works," Eric Schmidt. Ever wonder what it''s actually like to work at Google? The SlideShare below from Eric Schmidt (Google''s Executive Chairman and ex-CEO) could clue you in -- it outlines some of the top lessons he and his team have learned from running and hiring for one of the top companies in the world.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Google] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. The squealing of the music industry and desire of Google to add some respectability to the video-sharing site put an end to that. Post on Google Buzz. Adoption soared. 85% of Inc. Magazine.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Google] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Google. Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. google. ReadWriteWeb. RWW Network. ReadWriteWeb.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Google] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Google] The Best Marketing Conferences Of 2015
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. buying it!).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 18, 2011
    [Google] Three steps to add bling to your blog
    Blingified: How I Became a Google Whore. If you think your blog could use a little more punch, listen up! Here are three ideas that anybody can use to make your blog posts sing with some editing bling! Let’s get phat. Go non-linear. In school and in business, we’re conditioned to write in a linear way. That’s right.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 16, 2013
    [Google] Marketing Is In The Throes of A Buyer Revolution
    You can follow Tony @ TonyZambito, on Linkedin , Google+ and soon on TonyZambito.com. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The first step in effective marketing is listening, research and a solid understanding of your buyers.
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Google] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    paid advertising) to: Push negative reviews further down on Google. By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. This tactic is very cost-effective, averaging around $.25
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 24, 2015
    [Google] Search & Explore: What Instagram New Features Mean for Businesses
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. What are the Instagram new features in Search and Explore, why is Instagram releasing them, and what do these new features mean for businesses? It has remained a completely separately entity […]. Author information. Neal Schaffer. Neal Schaffer. Instagram
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Google] How to use Product Hunt to boost your business
    You might think that Product Hunt is just for small startups, but some of the best-performing products of all-time were produced by Google, Amazon, and Lexus. You might think that Product Hunt is just for small startups, but some of the best-performing products of all-time were produced by Google, Amazon, and Lexus. It depends.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Google] The Ultimate Guide to Embedding Social Media Posts on Your Website
    In this post, you''ll find the ultimate step-by-step guide to embedding social media posts on your website from Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare. Google+ Posts. Here''s what an embedded board looks like: 4) Google+ Posts. Step 1: Find the Google+ post you''d like to embed. Tweets.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 24, 2015
    [Google] The Evolution of Employee Advocacy from Marketing to Social Selling to Social Business
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. The one keyword which permeated every one of the ten sessions at the recent Social Tools Summit was employee advocacy. Author information. Neal Schaffer. Neal Schaffer. Employee Advocacy
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Google] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Google is in the subscription business with Google Express. Author: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start! Virtual subscriptions are now commonplace, too.
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Google] Is Social Selling All Hype? [Data]
    This is inconsistent with Google Trends data, which shows ''social selling'' as a term rising dramatically in popularity." This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. All good, practical goals. Enjoy this post? To read more content like it, subscribe to Sales.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 10, 2012
    [Google] What Makes a Good B2B Online Video
    Google also does a great job. I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. I shared some opinions with him, but why not share them with everybody else as well?
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Google] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach. But that’s fine.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Google] 3 Traits Of Superstar Marketers
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Google] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. If the rabbit hole is content marketing, then the rabbit is the search for ROI. But he doesn’t know why these things are important.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Google] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    Some marketers mistakenly think Google is all they need because a buyer might type their company name into the search box. The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. See Manufacturers Need Lead Management to Close the RFQ Gap ).
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Google] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
    5) Take part in Google Hangouts. Giving Tuesday held a series of Google Hangouts on Air to discuss different parts of the movement, aimed at different audiences, with a panel of guests. For all that 2012 offered, GivingTuesday 2013 was even more successful, raising 90% more in 2013 than in 201 2. Read on and you''ll find out. Hangout!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] PPC for Startup Marketers: An Introductory Guide
    To determine which long-tail terms are best for your PPC campaigns, you can use tools like Google''s Keyword Planner or, if you''re a HubSpot customer, you can conduct research with the Keywords tool. For startups looking to get going with PPC, it can be overwhelming. 1) Define your goals as specifically as possible. What makes us special?
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Google] When it Comes to Blog Post Length, Is More More?
    This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.” rambling, and 2.) What’s your style?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 11, 2012
    [Google] Social Business: Facebook for the Enterprise?
    Hopefully in a few years we will be able to say with confidence that our corporate social networking platform overgrew Facebook to also become Pinterest, Quora, FourSquare, iTunes, Google Calendar/Reader/Maps, MindMeister, Evernote, Dropbox, EventBrite, CraigsList, Instagram, Tumblr, Flipboard and Zite for the Enterprise.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Google] A Tour through the New Facebook Ads Manager
    Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. Recently, Facebook began rolling out its new and improved advertising dashboard. Budgets Tied to Ad Sets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Google] The 10 best big company blogs in the world
    Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves. There seems to be a lot of noise about the “death of the company blog.” Important? Consistency of publishing. Walmart.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 28, 2014
    [Google] The Top 100 Bloggers On Triberr
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Are you looking for a way to get more people to share your blog posts? . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 5, 2012
    [Google] Are You Good at Finding the Appropriate Sales Contact?
    Even using a simple Google search by typing in the Company Name and the ideal Job Title(s) has yielded some of the most appropriate contacts. In sales, having the ability to find the right contact is one of the more underrated functions of the prospecting process; one that separates someone who is average from someone who excels.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 13, 2010
    [Google] 15 Best WordPress Plugins for Social Media and SEO Optimized Websites for 2011
    Google XML Sitemaps. There are many “best of&# blog posts that have been written about WordPress plugins, so I wanted to cover a different angle with this post. I see WordPress and blogging like this: If your company has a social media strategy, chances are you have a corporate blog. DiggDigg. Disqus Comment System. PollDaddy Polls.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 22, 2013
    [Google] Sales Prospecting Perspective Weekly Recap - Week of March 18, 2013
    If no one is offering to refer you, Google Searches or online databases like NetProspex or Data.com could provide the contact information you require. March Madness has descended upon us and my bracket has already been busted! Let's hope your sales pipeline isn't experiencing the same thing! Now, on to this week's recap.
  • WRITTENT  |  WEDNESDAY, APRIL 30, 2014
    [Google] 11 Ways to Write Damn Good Headlines
    Keyword-centric headlines are crucial to getting your blog post ranked highly on Google. Whether or not you mention your primary keyword early in your headline is a major Google ranking factor. Naturally, you should always be writing for humans, but keep Google in the back of your mind as well. Sufficiently scared? Image source.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Google] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. Using this approach, I’ve been able to push my blog into the top 10 on Google for several competitive and high volume search terms. We are going to use Google to find potential matching resources. edu) resources.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 20, 2013
    [Google] Does Your Organization Need A Chief Content Officer? [Video]
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Traditional forms of B2B Marketing are no longer enough in today’s digital world. Our customers are looking for valuable and helpful information , not hype. What is Content Marketing?
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Google] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    Facebook and Google both care about fresh, unique, legitimate content. So you do a search, it’s now called the Universal Search of Google, and it will show you images, blogs, news and commercial search results. So, when you are pushing out content on Facebook a lot of it will get indexed by Google. We call this a mega ad.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 7, 2014
    [Google] Is Marketing Staffing Going the Way of IT?
    A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Photo by superrabbit on Flickr, Some Rights Reserved.
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 23, 2010
    [Google] K’s Top Five for the Week – December 23
    Post on Google Buzz. Add this to Google Reader. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important. It’s been an exciting 2010 and I’m sure 2011 will bring much more to learn and share.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 20, 2011
    [Google] K’s Top Five for the Week – February 20
    Post on Google Buzz. Add this to Google Reader. Tweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. But all of the posts around that story weren’t the only interesting things happening. Enjoy! by @savvy_b2b. Tweet This!
  • BUZZSUMO  |  TUESDAY, MARCH 1, 2016
    [Google] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? That gives it authority and a high ranking on Google. ’ on Google. The third post on Google by Forbes is headlined “ What is content marketing? ” How to Use Google Analytics to Optimize Your Content.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Google] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Recycle Your Old Content for Clever Social and Email Marketing by Neal Schaffer - Maximize Social Business. This is a sponsored post written by me and sponsored via Syndicate Ads. Email Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Google] How Do You Start Over After Building a Successful Blog?
    Pick a relevant keyword phrase to pepper throughout the post to give Google something to rank, but that’s enough. Pick a relevant keyword phrase to pepper throughout the post to give Google something to rank, but that''s enough. By Jason Falls, {grow} Community Member. You wouldn’t believe it, would you? Here we go again.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Google] Agencies Under Pressure to be More Digital
    Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. Quick quiz – do you, or someone in your agency: Know what Google’s RankBrain does? Get excited by tracking results of Google’s right-hand rail changes? over 2015. Digital Work Drives Agency Growth.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Google] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    Google has likely already indexed the existing resource well. Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations? In today's marketing landscape, the competition is heating up. What can you do to stay in the game? Try the Skyscraper Technique. The result?
  • B2B MARKETING ONLINE  |  FRIDAY, JULY 2, 2010
    [Google] Tech Brands. Identity or Communication?
    We all see Google really pushing the boundaries on days when their logo adapts to a major world/local event, but should the rest of us stay so far behind the line? Considering just how "young" some tech brands are, so many of them seems wedded to the very classic form of branding which is plainly just about "identity".
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Google] 31 Easy Ideas To Create Content Your Customers Want
    Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. And you don’t need to sacrifice quality.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Google] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    On a similar notion, Google launched Google Shopping Express in the SF and Silicon Valley area that delivers goods within hours from local retailers. The future of business is emerging from the technological disruption of digital, social and mobile technologies. This is impacting how customers buy, how we hire and manage talent.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Google] 5 Tips to Infuse More Personality into Your Content
    Google used this strategy when it was creating a branded YouTube story. Moved by the story, the granddaughter turned to Google for help. But you’ll also remember Google’s role in making the reunion possible. Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Google] Twitter IS Social « Digital B2B Marketing
    In comparison, only 16 websites account for half of all US pageviews (data from Google Ad Planner). Disclaimer: Yes, Google Ad Planner data is fundamentally flawed for an analysis like this because it excludes Google and other properties and it isnt designed to be a source of universal page view counts. Sound impressive?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Google] The Rise Of Visual Storytelling
    And please continue the conversation with me on Twitter (@ BrennerMichael ), LinkedIn , Facebook and Google+. The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. How can brands compete? Videos.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Google] Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
    You can also share this nomination message on Facebook, Twitter or Google+. For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? Please use #Nifty50. About the Awards. 2011 #Nifty50 Top Twitter Women. Recognition.
  • SAZBEAN  |  SATURDAY, JANUARY 18, 2014
    [Google] Top Internet Marketing Strategy Links for the Week of January 13, 2014
    Here’s 21 of the best… (eConsultancy) “Our biggest problem is awareness” (Seth’s Blog) Using Stock Photos? News & Notes
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 10, 2015
    [Google] 3 Step Visual Marketing Plan You Can Use Today
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | 3 Step Visual Marketing Plan You Can Use Today by Rebekah Radice - Maximize Social Business. Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. by Kyle Stephen. Visual Social Media Marketing
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Google] 10 Ways to BOOST Your Social Media Traffic
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | 10 Ways to BOOST Your Social Media Traffic by Lilach Bullock - Maximize Social Business. Social media can be an incredible source of traffic. And best of all, it is traffic that you can count on, day after day. Comments Thank you for the article, I came here through link on.
  • SCRIBBLELIVE  |  SUNDAY, MAY 8, 2016
    [Google] The 7 Building Blocks of a Solid Content Marketing Plan
    You can conduct thorough trends research through online tools like Google Trends. Google Analytics can be a useful (and free!) Marketers are creating more content than ever. However, producing more content is only productive when you have a solid plan in place. So why not get started on the right foot and nail down a solid plan?
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Google] How To Get Super Smart On Keyword Research In One Hour
    It wasn’t until relatively recently that SEOs could game the Google algorithm to obtain better results. Thanks to recent Google updates, SEO trickery has been rendered all but obsolete. He also explains why it is a HUGE mistake to begin the process with a keyword research tool like the Google Keyword Planner (GKP). Don''t be.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Google] 5 reasons you should be in social media, even if the boss says “no”
    What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? I know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
  • HUBSPOT  |  SUNDAY, FEBRUARY 16, 2014
    [Google] Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
    As soon as you think you’ve mastered your keyword strategy, Google encrypts its search results; once you''ve finally convinced your company to integrate Twitter and Facebook into your marketing strategy, digital experts are focusing on the significance of Pinterest and Instagram. Twitter Tests Out New, More Visual Layout.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Google] How to Make B2B Content Curation a Win-Win [Podcast]
    The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). And what exactly is web presence optimization ?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Google] What Is A Content Strategy And Why Do You Need It?
    Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Google] The essential guide to building your business through Twitter search
    If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. funny movies. Steelers win”.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] 15 Must-Have Tools for Professional Copywriters
    Google Drive (free). For me, Google Drive is the perfect answer. They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. Here’s a suite of 15 must-have tools copywriters should equip themselves with. Copyscape (free). Flickr (free).
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Google] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking followers, fans, sentiment, etc. Referring Traffic from Social.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 8, 2015
    [Google] Social Media Influence Marketing: CEO Involvement
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Social Media Influence Marketing: CEO Involvement by Raymond Morin - Maximize Social Business. In recent years, senior executives and business leaders are more involved in the social transformation of organizations. Social Media Influence
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Google] Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
    ” At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook. facebook and @google offer similar #ad products. Facebook and Google both extensively use external logins as a way to sell better retargeting to ad partners.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Google] The uncomfortable state of content marketing metrics
    Perhaps they found the article organically and I had a record of page views in Google Analytics. Perhaps they found the article organically and I had a record of page views in Google Analytics. This is not good. And the worst may be yet to come. Fixing the content marketing problem. It sucked. But it doesn’t always work that way.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Google] The Emotional Role of Social Media Sharing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. If there is anyone that knows social, Mark does. Author information. Wade Harman.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Google] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    Google+ news feed photo uploads. Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. According to 3M Corporation , 90% of information transmitted to the brain is visual. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post.
  • SALES ENGINE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Google] When Should You Put Content Behind a Form?
    If you’re talking to a search engine optimization firm (SEO) that measures their performance only on traffic (number of unique visitors to your site every month), they would tell you not to gate anything because the Google bot can’t fill out the form, hit the submit button, and read the information that lives behind the curtain.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Google] Why Candy Crush is Eating Your Brain
    The take-away is that simplicity is key in getting users to behave as you wish: using Facebook or Google credentials as a login for an unrelated site, buttons that let users easily share the pug-meets-gerbil video, or the very simple Google search bar are great examples of what it looks like when we make a behavior ridiculously simple.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Google] 6 Tips for Creating Content That Spreads Naturally
    organic traffic and Google referrals. For example, having attractive featured images on your content polishes the overall look of your shares to Facebook, LinkedIn, and Google+, increasing conversions by offering a more descriptive and therefore appealing presentation of the content. That means there's a lot of content. Seriously.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Google] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
    In the spirit of learning and growing, HubSpot Academy is running World Certification Week : A week of inspiring and educational talks broadcast on Google Hangouts, where you can tune into topics on: Career development in sales and marketing. “Always be learning.". It's a simple yet powerful statement for anyone in today's workforce.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 20, 2012
    [Google] Everybody needs both Pinterest and LinkedIn
    Clearly, it’s as big a mistake to assume you’re going to reach each and every one of the segments important to you with just Facebook or a Google+ page ( especially just a Google+ page). (Photo credit: Christopher S. Penn). A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2016
    [Google] 7 Compelling Reasons to Invest in Mobile Marketing
    Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Google] The Future Of Digital Marketing
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. Storytelling and the battle for customer attention. What defines good content?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Google] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    A primer on using Google Reader, Google Docs or HootSuite to back up your Twitter archives. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following?
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Google] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. We also saw that for an age-in Medicare campaign, Facebook generated a much lower cost per lead than Google. turning 65)?
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Google] 10 Tips That Can Drastically Improve Your Website's User Experience
    Google offers a free service where you can get information on your page speed. Google will also offer you some suggestions for improving your load time on Mobile and Desktop. To check if you have any 404s you can set up Google Webmaster tools on your website and check crawl errors. 1) Use White Space. 2) Page Speed.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Google] How to Utilize B2B Online Marketing to Promote New Solutions
    For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Google] 8 Times When You Shouldn't Feel Guilty About Using PPC
    If you've never set up an AdWords campaign and you find yourself in this scenario, check out this blog post, " A Simple Guide for Setting Up Your First Google AdWords Campaign." Let's not forget that Google PPC isn't the only paid online advertising that marketers can take advantage of. After all, everything in moderation, right?
  • BIZNOLOGY  |  TUESDAY, JULY 17, 2012
    [Google] Reddit is the 800-pound Gorilla in the room
    While people are writing post-after-post about Pinterest , So.cl, Google +, Facebook, Instamatic , and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottoms-up self-organization. And, you know, reddit (and Google, et al) don’t even have to share this “ credit score ” with you. Not so anymore.
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