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  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2011
    [Google] Why article marketing is still important
    Article marketing has become known for spammy tactics like spinning and duplicating and has resulted in Google cracking down on article content as part of the Panda update. Image by Irina Souiki via Flickr. by Nick Stamoulis. If you're going to market online, it's all about the content. Does this mean that article marketing no longer matters?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Google] A Guide to Creating a Thought Leadership Campaign
    While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. It gets you started. It secures resources. Preparation is key. Your Turn.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Google] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Google Bookmarks. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Call in the CEO. 
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Google] Tips for Maximizing Your Content Marketing’s Potential for Exposure
    If you want tips for improving your SEO, there are best practices and a list of good resources on SEO in our white paper “ Marketer’s Guide to Call Tracking for Google SEO and PPC ”. Twitter, Facebook, Google+, LinkedIn, YouTube, and other sites and services are an excellent way to generate exposure for your content.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Google] Week in Review December 16th
    Google Marketing Strategy: A Platform For Content Marketers! Get the highlights on Google Currents, which pulls everything together for content marketers who want to easily distribute content to mobile. " Before we depart for domestic bliss and non-digital socializing, we give you our favorite picks from this weeks blog buffet.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Google] 10 Steps to Better Visual Marketing With Canva
    Each blog post should include an image so people can pin it on Pinterest, or share it on Facebook or Google+ with a good embeddable image. Google+ posts. For example, people know they are seeing great content from Fabulous Blogging because each image has the blue, circular logo -- whether it''s on Pinterest, Facebook, or Google+.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Google] IDC Sees Massive Disruption From Industry’s Platform Shift
    Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Google] A Thanksgiving Prayer for Digital Marketers
    Google ; we offer our last benediction to our imperial digital overlords, whose market-dominating search engine drives much of our SEO and content marketing efforts (whether we like to admit it or not). 'As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. Digital Marketer''s Thanksgiving Prayer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Google] Social Data, Structured Data & No Data: SMX East 2013
    At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. With Google’s recent shift to encrypted search, it was no surprise the topic of “not provided” came up many, many times. 'Last week I headed south to New York City to speak on a panel at SMX East.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 24, 2012
    [Google] 4 Ways B2B Marketers Can Grow Their Retargeting List Size
    1) Don’t Be Afraid to Get Away from Google. Google shares its inventory with the Display network.  In other words, all places where the Google Display network sorely lacks a presence. It is an extremely effective and valuable method for interacting with your customer base. 2) Retarget Your Fans. 4) Focus on the ROI.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 19, 2013
    [Google] WordPress.org Hosting Options for you. Hint: The cheapest is not the best.
    14 Steps to Make Google Penquin love your SEO. With the Google Penguin and Panda updates placing an emphasis on quality, speed and freshness, picking the right host means everything. If your site is slow, Google will ding you badly. Google also incorporates your page-load time into your site’s search rankings. Bluehost.
  • HUBSPOT  |  FRIDAY, JANUARY 21, 2011
    [Google] 6 Steps to Fight Content Theft
    Then suddenly last week, you noticed the traffic fall off the face of Google, and in your investigation, you realize that some nefarious black-hat has stolen your content word-for-word, reposted it to a couple of keyword centric content farms, and is stealing your mojo! Steps to Fight Content Theft. Photo Credit: lovelypetal.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Google] In praise of social media mediocrity
    Just because you set up a bunch of social media profiles, wrote bunch of blog posts, got a bunch of followers, and even tried out Pinterest and Google+ in a big way, you’re not really a social media marketer, guru, maven, or expert, if you’re not still monitoring, posting, commenting, and contributing. Come on! There, I said it.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Google] 12 Mind-Blowing Statistics Every Marketer Should Know
    That also means your new business card isn't a business card—it's Google. The more you blog, the more pages Google has to index, and the more inbound links you're likely to have. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. They're just kids." Finally, some good news!
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 9, 2012
    [Google] Damage Control: The Marketing Metric You Forgot About
    At the end of the day, Google’s tagline sums it up perfectly: The internet is what you make of it With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. But here’s a metric you likely haven’t established: how much are you willing to pay for the damage control of a single customer?
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 20, 2012
    [Google] Social Online Marketing: Hype is Over, Time to Show the ROI!
    When setting up an online social campaign, whether it be a Facebook, Twitter or a Google campaign (or other), a campaign name tag can be added so once a prospect clicks on that campaign, and is redirected to your site, your online analytics solution can capture who that prospect is and apply a unique ID (or cookie). 
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 20, 2011
    [Google] Big Data Needs Big Judgment
    Among recent companies that have done this effectively, Amazon, Capital One and Google come to mind. Recently, there has been a flurry of articles in serious forums about the promise of BIG DATA. There is even a conference for data scientists , a newly found species. This is far from the truth. Analysis of data has always been a challenge.
  • BLOG MY CALLS  |  TUESDAY, JUNE 11, 2013
    [Google] NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
    Call tracking is like Google Analytics for the phone. Marketers spend BILLIONS each year on PPC campaigns, specifically on Google Adwords. 'This has been an interesting week for the call tracking world. In fact, the term ''call tracking'' has been used more on Twitter this week than any other week ever. That''s sort of unfortunate.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 22, 2014
    [Google] Keynote Speaker with zero interest in your marketing conference
    We love comments (Not SPAM please) and those who share on social media too, especially Rebecca Eriksson , the beautiful girl in Sweden who supports me on Google Plus all the time. 'Jeff Ogden of Find New Customers is an entertaining and fun keynote speaker who loves to get on stage and entertain your audience. link]. What do you think?
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 30, 2014
    [Google] A Show By-Product – Superb at Introductions
    Please continue the discussion over at my Google Plus page. 'Stephen Dubner, Freakanomics. Sometimes unexpected benefits come from things you do. I’m REALLY good at connecting people. created Marketing Made Simple TV almost two years ago, and I’ve interviewed over 100 top thought leaders, like Stephen Dubner of Freakanomics soon.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Google] 43 Bright Ideas for Promoting Your Lead Gen Content
    Google+. 13) Post to your Google+ page during launch week. 14) Host a live Google Hangout to answer questions related to the piece of content. . Each time you blog, you give Google and other search engines one more opportunity to find you. 'So you just created a piece of content for lead generation  -- congrats! . Email.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Google] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Google] What You Need to Know This Morning: June 19, 2013
    Both the Google commercial we featured in yesterday''s roundup and this local public service announcement for Melbourne''s metro system did just that. 5) Google''s New Search Feature. Google rolled out something called "Carousels" on tablets in December, and now it''s rolling Carousels out to us dinosaur desktop users. Whisper?)
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 22, 2013
    [Google] Guest Blogging: Just How Important Is It?
    Another way to find blogs to guest post to is you could also use Google or another search engine to find blogs that are related to your industry. 'Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. So how do you find guest bloggers? You can start out simply. Photo Source).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] Image Recognition technology is a goldmine for marketers
    But seamlessly integrating facial recognition with mobile technology, especially wearables like Google Glass, has hit a few speed bumps. Find her on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist. am admiring a stranger’s purse. My family is enjoying some pizza around the dinner table.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] PPC for Startup Marketers: An Introductory Guide
    To determine which long-tail terms are best for your PPC campaigns, you can use tools like Google''s Keyword Planner or, if you''re a HubSpot customer, you can conduct research with the Keywords tool. 'For startups looking to get going with PPC, it can be overwhelming. 1) Define your goals as specifically as possible. What makes us special?
  • SOCIAL MEDIA B2B  |  SUNDAY, JANUARY 30, 2011
    [Google] Top 10 B2B Comedy Videos
    Why your B2B CEO should be using YouTube Google “CEOs and YouTube&# and almost every result will center. Jeff asked me to put together a list of funny B2B videos, and suggested that I only include two of my own projects, one each from Cisco and IBM, which seems both fair and in compliance with Sarbanes-Oxley.  There’s your ROI.
  • PAUL GILLIN  |  THURSDAY, AUGUST 9, 2012
    [Google] How Twitter Amplifies a Customer Attack
    Two places to look are Bulldog Reporter’s PR Monitoring & Measurement Software Buyer’s Guide ([link] and the Social Media Monitoring Category of TopTen Reviews ([link] Be careful when relying on Google search for evaluations because the market changes rapidly and many top Google results are three or more years old.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 26, 2012
    [Google] 4 Ways Social Can Enhance Your Marketing Campaigns
    Google is increasingly going social. In addition, Google continues to be a game-changer with the introduction of “ Google Search Plus Your World ”, which alters the search results based on your friends’ preferences. Social is changing marketing. As evidenced by these few examples, social media does anything but remain stagnant.
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Google] Maker’s Mark: PR Debacle or Social Media Genius?
    Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke. mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. Let’s translate, shall we? Cheers!
  • SYNECORE  |  WEDNESDAY, APRIL 10, 2013
    [Google] You’re Telling Me You Don’t Use Analytics to Prove Your ROI?
    Track the Success of Campaigns- Set up and segment your campaigns with Google Analytics. 'Every time I’m on a sales call, I ask the prospect how they measure the effectiveness of their marketing efforts. The silence on the other end of the line lingers for a few seconds, followed by, “We currently don’t track the success of our campaigns.”
  • LOOPFUSE  |  FRIDAY, OCTOBER 18, 2013
    [Google] Check out our Fall 2013 release!
    This makes a host of external integrations possible including to CRM systems for Google Docs by using awesome service Zapier or other systems that support webhooks. 'We’ve been busy building out our marketing automation platform with some new features and additional infrastructure improvements.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google] 20 Amazing Examples Of Brand Content Marketing Hubs
    Lesson for brands: when we have a question, we ask Google. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience.
  • SAZBEAN  |  WEDNESDAY, JANUARY 16, 2013
    [Google] The Experts’ Views on Content Marketing
    But after Google’s Panda update, there seems to be a talk of a “new” type of marketing which focuses on content. There have been a lot of discussions about what works in the realm of online marketing. Many say that massive link building and the quantity of links still matter, while others focus on optimizing their website to its fullest.
  • SAZBEAN  |  TUESDAY, MAY 22, 2012
    [Google] Marketing is becoming the new R&D
    Google’s Chief Economist Hal Varian coined the phrase “marketing is the new finance”. Varian foresaw great advances in ways to satisfy people’s needs, better matches between buyers and sellers, and a more robust advertising environment due to the availability of vast quantifies of rich, real-time, highly available “big data.”
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Google] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • SYNECORE  |  MONDAY, MAY 19, 2014
    [Google] 8 Online Resources to Sharpen Your Marketing Technology Chops
    One of the original MOOCs (massive open online courses), Udacity was started by Stanford Research Professor, Google Fellow, and overall uber-techie Sebastian Thrun, whom Fortune magazine dubbed one of the 50 smartest people in tech. Thrun helped build Google’s driverless car ( a recommend you check out his 4-minute Ted Talk about it here ).
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Google] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    This is very good news as LinkedIn’s reporting is about 10 years behind Google’s reporting (and that’s being kind). 'It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Google] Social Media Automation? Here’s a rational plan!
    Zapier uses trigger actions (Twitter mentions, Facebook page posts), and uses them to create an action (save the mention or post as an Evernote note, save it on a Google Calendar, email an inbox, send an SMS). 'By Eric T. Tung, {grow} Community Member. Marketing generalists have enough on their plates. Automate it. Here’s why. Tweet Posting.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 17, 2013
    [Google] Get More Readers with Content Marketing “Curb Appeal”
    by doro99 Related Stories From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules More Lies that My Content Marketing “Expert” Told Me 7 Things Content Marketers Can Learn from Standup Comedians. was doing some research, and had no interest in wasting time on last year’s news.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Google] 11 Must-Subscribe Marketing News Blogs and Websites
    The Official Google Blog ( Subscribe via RSS | Subscribe via Email ): Be notified of the latest Google news from the powerful search engine giant. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? So where can you go to make sure you're in the know?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 27, 2012
    [Google] Three Ways to Dominate the Marketing Automation Industry
    But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all. I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders.
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 11, 2011
    [Google] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
    Before you go out and buy a bunch of ads on Google or invest in an email marketing list, it’s critical you test several different channels to see what works. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?”  Now you can start to….
  • SMASHMOUTH MARKETING  |  THURSDAY, NOVEMBER 19, 2009
    [Google] Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product
    In just one month, we had five major keywords that are now on the top of Google's search results. About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Understand the value of Content. leads.
  • ONPATH  |  MONDAY, JULY 16, 2012
    [Google] Webinar Archive: Sales & Marketing Resource Library
    The single-most effective way our enterprise clients like Google, American Express and IBM get sales ready leads quickly, is from the telephone. We're pleased to offer you online access to all of our recorded webinars to help you get smarter about marketing, sales and lead generation. Click on the link below to view the entire archive.
  • ONPATH  |  MONDAY, NOVEMBER 7, 2011
    [Google] (Free Webinar) How to be a Marketing Superhero 2
    You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). Overview : Calendar year-end is fast approaching. Free Registration : [link].
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Google] How B2B Buyers Have Changed- and the Role of Content & Social Media
    LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. Cold calling and ABC (Always Be Closing) have been dead for years.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Google] Is Web Analytics Alone Enough to Understand Your Web Interactions?
    Post on Google Buzz. George Hollister. We’ve discussed this at length in previous posts…  Perhaps the fact that we keep bringing it up may allude to the fact that we believe this to be critical to marketing successes in the future. From a web design perspective, that’s an appropriate description.   Then we took it a step further. 
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Google] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 20, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of October 20, 2012
    News & Notes
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Google] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . Exercise the 80/20 rule.
  • SAZBEAN  |  SATURDAY, DECEMBER 3, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of December 3, 2011
    Critical Ways Google+ Is Changing Search (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 3, 2011… Niche Social Networks Deliver Big Results for Brands (Mashable!). Social Proof Is The New Marketing (TechCrunch). Stop marketing to yourself (Jim’s Marketing Blog). Mashable!).
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    10 Productive Tasks You Should Be Doing On Google+ Right Now (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it.
  • SAZBEAN  |  THURSDAY, OCTOBER 20, 2011
    [Google] How Social Digital Is Your Company?
    The first few companies to appear on the list are what you might expect; Facebook and Google retain top spots. Recently, the CEO of Edelman wrote a blog post celebrating a company milestone. In it, he referenced our efforts in the non-analog world as “social digital.” – How Social Digital Is Your Company? News & Notes
  • SAZBEAN  |  MONDAY, SEPTEMBER 19, 2011
    [Google] Social Media May Already Be Sending Traffic
    The easiest way to see what traffic is being sent from social media is to look at your website analytics software (like Google Analytics), at the referring sites section. Think using social media may be a waste of time for your organization? so it’s probably worthwhile to see what’s being said. Social Media Traffic.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Google] 11 Apps Every Marketer Should Download
    Have you ever been on the go but needed to access your Google Documents to update something you simply forgot to change before you left the office? GoDocs is not an official Google app, but it still works really well to access your Google Docs. Apps are everywhere these days, and not just on your iPhone. 1) Evernote. 2) Dropbox.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Google] 9% More Time Spent in Mobile Apps Than Internet [Data]
    Marketing Takeaway: The internet started to make inroads into our lives as marketers just 15 years ago, and it's hard to comprehend a day without Google now. to search engines (Google) and now to social media (Facebook). Playing games and social networking absorb 79% of people's time, according to Flurry. Connect with HubSpot
  • LEAD VIEWS  |  THURSDAY, MAY 19, 2011
    [Google] Don’t Let Algorithms Supplant Your Mind
    For web companies like Google and Facebook, it makes a lot of business sense to tailor their services to the personal tastes of their users. Related posts: Google shall find – even before you seek. While the new development has excited the Google users owing. Google shall find – even before you seek.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 26, 2012
    [Google] Top 12 B2B Marketing Insider Posts Of 2012
    Don’t forget to follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community,  the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Strategy
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Google] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    Another up and coming one – according to our survey anyway, I can’t say I like it personally [LAUGHTER] – but according to our survey, is Google+. Fifty-five percent of the companies we surveyed on the B2B side in our survey for the 2014 content marketing survey are using Google+. ANN                 Google is a bit of a mystery.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] The Chasm of Expectations Between B2B Marketers and Buyers
    Many buyers turn to Google, not sales, to find the information they are looking for. Many buyers turn to Google, not sales, to find the information they are looking for. 'By Eric Wittlake, {grow} Contributing Columnist. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it?
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Google] 4 Reasons Call Tracking Never Ends
    Google Search Is Constantly Changing. Every day, 16% of the searches that occur are ones that Google has never seen before. 'As marketers explore new methods to improve their marketing ROI and get more leads, some tools go by the wayside. But some things are so tried and true, their value so undeniable, that they last and last.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 27, 2013
    [Google] How do you choose the right WordPress hosting solution for your websites?
    Google “WordPress Hosting” and you’ll see results that span all sorts of price ranges and technical specs. 'This is a sponsored post for WPEngine, the hosting site for Fearless Competitor. It is a great hosting option, so I am proud to share it. Fearless Competitor is proud to recommend WP Engine. It is the best, plain and simple. Security.
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Google] 10+ Ways To Use B2B Social Media In Your Business
    Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Skin your YouTube page.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JUNE 3, 2012
    [Google] Exposing a Sales Plagiarist
    If you want to see how blatantly he stole from her, here's her comparison on Google Docs. Truthfully, it's the last thing in the world I want to do. But when other so-called sales experts use their colleague's work as their own, it needs to be addressed. It's wrong to steal. They don't deserve that. Clearly Andrew Hunt is a serial plagiarist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Google] Straight Talk on Social Media Gurus
    Don’t abandon your blog to dedicate 100% of your time on Google+.  By Stanford Smith, Contributing {grow} Columnist. love experts. These folks have invested their own time and money learning something so I don’t have to.  tip my hat to them.  I never disparage someone for working hard and taking risks. My problem is with you.  You don’t.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Google] 10 Strategies to Battle Content Shock
    The content marketing formula used to be pretty straight-forward: Create useful, relevant content and optimize it in every way so it shows up at the top of Google search. Are there alternate platforms like Slideshare, Instagram, Pinterest or Google+ where you can make a mark? Think about that for a moment. But what? 1) Shock and Awe.
  • FUNNEL FOCUS  |  FRIDAY, DECEMBER 17, 2010
    [Google] Sales-driven Lead Nurturing: Moving Leads through the 3 Buying Phases
    found the Google/TechTarget Research Project: How IT Pros Search Online During the Purchase Process particularly helpful for identifying buyer phases and determining the typical information they were seeking in each one. This is a common scenario for many sales teams, especially those selling complex solutions with long buying cycles.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Google] 3 Marketing Analytics Tricks
    To delineate between social media channels, Google Analytics is, once again, invaluable. To stay on top of how your visitors are interacting with content, Google Analytics offers an email system to alert you to any changes in activity. Then, Google will email you the update automatically. Sort referring keywords. Use Bit.ly
  • VOLACCI  |  TUESDAY, NOVEMBER 19, 2013
    [Google] The Organization Geek's Productivity Tools
    The holy trifecta of cloud sync: Dropbox , Evernote , and Google Drive. Between Dropbox, Evernote, and Google Drive, I can access any of my files at any time, no matter where I am or what device I’m using. 'I like technology. In fact, I think it’s pretty safe to say that I tend to nerd out about all things technological. GetPocket.
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Google] IBM Expands Social Business Services
    Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 7, 2011
    [Google] Make Your B2B WordPress Website and Content Mobile Friendly
    Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. love it!
  • SYNECORE  |  SUNDAY, FEBRUARY 10, 2013
    [Google] Getting Social: The DOs and DON'Ts of Social Media Marketing
    With active users nearing 700 million on Facebook , exceeding 300 million on Google+ , and hitting 200 million on Twitter at the start of 2013, there’s no denying that social media use is only trending in one direction. Companies that use Twitter average double the amount of leads per month than those that do no t. Do be friendly and open.
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Google] 4 Can't Miss Social Media Tips for Small Businesses
    Approaches to Social Media - It’s good to have a website, Facebook, Twitter, Google+, and a blog so that you can engage with an audience on their chosen platform, whatever it may be. If you own a small business and you aren’t using social media by now, you are giving yourself a massive disadvantage in the market.
  • HUBSPOT  |  MONDAY, MAY 3, 2010
    [Google] How to Use a Blog to Increase Organic Traffic
    1) Identify keywords (be realistic) Let's face it, unless you're Blogger (which is owned by Google), Wikipedia, or WordPress, you're not going to be taking the #1 search engine result for the term "blog" anytime soon. Most experienced Google users understand that using general terms isn't going to get them where they want to go.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Google] Are You a Productive Reader? - Stepcase Lifehack
    Google it. google. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Help. -->. Enter your email address: May 23rd, 2008 in Productivity. Teach it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Google] 11 B2B Marketing Predictions for 2011
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Google] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Google] Five Tips to Make Your Writing Sparkle
    If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. Now that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. Write in Pictures.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Google] 6 Tips for Easy Ebook Promotion with Social Media
    it’s what the Google gods like. 'with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. It’s not just about promoting your ebook, it’s about promoting YOU!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Google] Chart: The Summer of the Small Business Social Boom
    Finally, with the launch of Google+ at the beginning of summer, competition amongst social websites has hit a fervor pitch, and shows no signs of slowing with this week’s launch of G+ Brand Pages.  Those customers ?with with under 150 Million in annual revenue exploded in social traffic this summer. What is going on? 
  • SAZBEAN  |  THURSDAY, MARCH 27, 2014
    [Google] Just Like Anything, Internet Marketing Takes Patience
    'Zen Beach Stones at Home (Photo credit: Pink Sherbet Photography) In this instant-on world, where we can get access to just about any constant with a google search or an ipad app, we sometimes forget that not everything is instant. Good internet marketing is about providing the right message to the right people at the right time.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Google] 3 On-Page SEO Mistakes and Tips for Franchisees
    For example, a Google keyword search for "leather furniture" shows 18.8 million website pages in the Google index. Google search for the keyword "leather furniture Jacksonville" instead has only has 299K website pages indexed in Google. To see this in action, perform a Google search for "George Washington."
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Google] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    How to Understand and Master Google+. Posts You Might Like to Read: The Inbound Debate #9: Google Backlash, How Much is Too Much? Should Google Be Worried? The Ultimate Guide to Using Google's Disavow Links Tool. Why "I want to get to the top of Google" is an Incomplete Statement. 1) Adhere Creative. 4) Bluleadz.
  • SYNECORE  |  WEDNESDAY, APRIL 23, 2014
    [Google] Thinking "Mobile First" for Your Website Redesign
    This can be beneficial for showing algorithms like Google Panda that your website is of high quality , which leads to higher rankings on search results. 'If you''ve been thinking about a website redesign, chances are good that you''ve been reading about various techniques to optimize your site for mobile devices. Why you ask? The solution?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 24, 2009
    [Google] Marketing Automation and B2B Marketing Predictions for 2010
    If sales people want to engage with buyers they will need to read buyers’ digital body language, and ensure that they are able to add more value than Google on the initial sales call. It’s coming around to that time of year again when we all offer up predictions for what the coming year will offer. 3) A Degree in Marketing Engineering?:
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google] Twitter Tests Out New, More Visual Layout
    it kind of looks like Google+, too. Google+ lets users turn posts into ads -- just like Facebook and Twitter. 'One of the cool things about working at a popular tech blog like Mashable is that you''re really in-the-know about industry news. Here''s what it looked like: Look Familiar? As Mashable pointed out. But also. Who Cares?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 1, 2010
    [Google] Unclutter Your B2B Social Media Sources
    Hide feed counts (in Google Reader: drop down next to subscriptions). Reasons Google Buzz Will Have Limited Impact on B2B Companies Yesterday Google began rolling out their new service called Buzz. This doesn’t mean repost everything you see. You need to read what you are sharing and make sure it is worth sharing. Twitter.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 15, 2013
    [Google] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
    This week Kyle Porter, founder of Salesloft , emailed me about a new prospecting tool they just released that can be found on Google Chrome as an app. You then have the option of exporting your results to a CSV file or Google spreadsheet. Click on the icon again and the search results are then loaded into a spreadsheet format.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 18, 2013
    [Google] 4 Crazy Local Search Statistics You NEED to Know
    46% of all searches on Google are local. But the predominant way that customers find local businesses is via a Google search. Every one else uses this fancy new thing called the Google. 86% look-up the location of a business on Google Maps. The entire webinar is about 55 minutes long, and it is really good. That''s a lot.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Google] How to Consistently Keep Up With the Latest Social Media Trends
    3) Use Google Alerts on terms and influencers. Now that you have a list of influencers that you can follow on social media, you can set up a Google Alert for some of them. Pick your top three favorite influencers and set up Google Alerts for them. 'There''s so much going on with social media it''s hard to keep up. It''s hard.
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 22, 2011
    [Google] B2B Aware: This Week in B2B Marketing - Week of 7/18/2011
    WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Google will not run Circles around Facebook, but it gets a +1. Keith Pigues.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 10, 2012
    [Google] 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2
    Just say Google us. Instead they should just simply say “Google us.” The idea here is to generate customer behavior that will encourage them to search which in turn signals to Google that your brand is important. My social chops are sharpened, my SEO refined, and my network expanded with the addition of some amazing people. Here
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Google] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). The best SEO strategy is to help Google make humans happy. The lower chart same time period, same blog shows the traffic that I get from Google. And Google is a very good example, right? It does work.
  • LEADER NETWORKS  |  MONDAY, OCTOBER 25, 2010
    [Google] Social Media and Personal Risk Management: A Case Study on A Paris Vacation
    My mornings started as early as possible, while my child slept off the sights and the many hot chocolates of the past day, with a quick news scan on Google. I am a road-warrior. You know the type - a real dyed-in-the wool, hardcore traveler. All of which happened *after* I landed at CDG Airport last Saturday.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 17, 2011
    [Google] Content Marketing from the Inside Out
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 25, 2014
    [Google] Why CEOs Shouldn’t Trust Marketing
    “ In an academic working paper , researchers from Google and Microsoft make an academic case (i.e. But then Wendy Clark essentially said “trust us, we know it matters, we just can''t measure it.“ - In an academic working paper, researchers from Google and Microsoft make an academic case (i.e. As a marketer, that stings. Tightly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Google] Social media, authenticity and the human brand
    Coming clean on Facebook reach Would you erase yourself from Google search results? 'My friend Justin Levy just had brain surgery. He went into the operation not quite knowing what would be on the other side. Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Scott Monty.
  • BLOG MY CALLS  |  FRIDAY, JUNE 14, 2013
    [Google] Marketing Strategy 101: Affinity Marketing
    For example, we integrate with Google Analytics, which has landed us a spot in the Google Analytics App Gallery. It’s a reciprocal relationship: their analytics platform allows our call tracking users to see their call analytics, and by integrating with them, we drive more traffic to Google. 'Make friends. PR mentions. Yikes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 4, 2011
    [Google] Social influence and social media activism
    And Google. Facebook and Google are certainly assigning you a number — probably LOTS of them! I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. Making money off of our backs, off our content and goodwill. And Yahoo.
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