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  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Google] 12 Things You Learned in College That Prepared You for the Real World
    12 Things You Learned in College That Actually Prepared You for Work. 1) Google EVERYTHING. Google it. Google it," says Brittany Leaning , Content Strategist at HubSpot. See #1, "Google Everything."). mean, what's the big deal with saying "Hey"? That was all it took. We'd love to hear from you in the comments. Admit it.
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Google] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    Her response to a Google ad.). It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. In short: no.
  • BIZNOLOGY  |  TUESDAY, JUNE 24, 2014
    [Google] Social networking services should be facilitated not controlled
    Maybe you need to do a better job of being an engaged participant on communities that already exists, be it on Facebook or Google Plus groups or pages or on messages, forums, or even subreddits. If you can find a copy, buy one. Everything  Amy Jo Kim  recommends can be mapped perfectly to web2.0 community is indeed a family. Play with them.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Google] 11 Apps Every Marketer Should Download
    Have you ever been on the go but needed to access your Google Documents to update something you simply forgot to change before you left the office? GoDocs is not an official Google app, but it still works really well to access your Google Docs. Apps are everywhere these days, and not just on your iPhone. Enter Statigram !
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Google] 8 Times When You Shouldn't Feel Guilty About Using PPC
    If you've never set up an AdWords campaign and you find yourself in this scenario, check out this blog post, " A Simple Guide for Setting Up Your First Google AdWords Campaign." Let's not forget that Google PPC isn't the only paid online advertising that marketers can take advantage of. After all, everything in moderation, right?
  • BIZNOLOGY  |  TUESDAY, MAY 22, 2012
    [Google] You’re only renting in social media
    What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. Photo credit: Wikipedia.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 6, 2015
    [Google] Employers: Guidance to Refine Social Media Policies, Part 1
    Facebook | Google+ | LinkedIn |. Employers, how often is your company’s Employee Handbook updated?  How often are your employee conduct and social media policies reviewed for compliance with the law?  At the very least, hopefully these policies and documents are reviewed and updated annually.  Author information. James Wu. James Y.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 21, 2013
    [Google] Does Rapid Technology Adoption Breed Long Term Success? [CHART]
    Many other major vendors such as Google and Microsoft themselves have recently made the same conscious decision to drop IE8 support so that they can leverage advances in browser technology to bring you a better product.  In fact, browsers are another good example where frequent, stable releases with high adoption rates have bred success. 
  • HINGE MARKETING  |  FRIDAY, JUNE 12, 2015
    [Google] 10 Best Lead Generation Sources Visible Experts? Use to Attract Clients
    On Google+ or LinkedIn? Based on interviews with over 130 Visible Experts and 1,028 buyers of professional services, Hinge’s research uncovered the 10 most effective sources Visible Experts use to generate leads for their firms. Are speaking engagements worthwhile? What lead generation sources should be the highest priority?
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Google] How the Big Social Networks Use Email to Increase Engagement
    Google+. Google+ has a weekly digest email that prompts readers to both follow new users, and read new content. What's great about the email is the in-email buttons that allow you to easily add new users (whose relationship to you Google+ helpfully identifies) right in the email to build your following. Pinterest. Facebook.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 16, 2015
    [Google] Digital learning and the invisible Digital Divide
    After all, nobody gets training in Google, Facebook or iPhones. As you start looking at this closer, you’ll notice that most people who use Google, Facebook and iPhones only use a very small subset of their capabilities. You see it in their body language, their test results, and in their lack of participation. We just use them.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 7, 2010
    [Google] 5 things to do to get ready for coming communication shift
    As they do that, it may become possible to have passive discovery of interesting conversations guided by the algorithms of Google and Bing and their analysis of vast amounts of social media data. A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations.
  • WRITTENT  |  WEDNESDAY, APRIL 30, 2014
    [Google] 11 Ways to Write Damn Good Headlines
    Keyword-centric headlines are crucial to getting your blog post ranked highly on Google. Whether or not you mention your primary keyword early in your headline is a major Google ranking factor. Naturally, you should always be writing for humans, but keep Google in the back of your mind as well. Sufficiently scared? Image source.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Google] 6 Playfully Spooky Marketing Campaigns Just in Time for Halloween
    Then, they actually pull up a map of your house on Google Maps, and show little cartoon ghosts haunting it with hilarious "ooooOOOOOHs" and eerie music! When you click the button "Find Out How to Unhaunt" that will help you unhaunt your house, you're taken to a Google Map of driving directions to your nearest Little Caesars location.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Google] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Tool That Will Replace Your Social Media Agency: Likeable Hub by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Google] Six Steps For Delivering On The New Vision In Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 22, 2015
    [Google] 10 Marketing Trends That Should Influence Your Content Strategy
    survey by Millward Brown Digital and Google revealed that nearly half (46 percent) of potential B2B buyers in 2014 were millennials (ages 18-34). As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. However, staying on top of everything that’s going on in the world is next to impossible.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Google] 10 Tips To Increase Eyeballs And Conversion
    Check out Topsy , Reddit, BuzzFeed or Google Trends to find out what people are interested in around a particular topic.   It used to be enough to be ‘on message.’  My friends at Sparks & Honey taught me you now need to by hyper-relevant and prepared to hijack trending conversations.   Deliver a clear brand promise. Vary your delivery.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Google] Social Media + March = Madness in the Workplace
    James Wu | Facebook | Google+ | LinkedIn | Social Media + March = Madness in the Workplace by James Wu - Maximize Social Business. It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015. 
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Google] Best Branded Content of April: The VR Wave is Here
    In March, Google released a frills-free version of Facebook Instant Articles with  Google Posts. Just as Instant Articles publish directly to the Facebook feed, Google Posts publish directly to Google search results. The biggest highlight was HTC Vive. Right now, it has one big advantage: It lets you move around.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Google] 10 Great Writing Books & Tools For B2B Content Marketers
    Within a few seconds, you create a free account and are taken to blank white screen, much like the Google Docs view. Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Content Marketing Books. Yes, this is a creative writing book , but hear me out. Content Marketing Tools.
  • HINGE MARKETING  |  MONDAY, MAY 5, 2014
    [Google] It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help
    On Google+ or LinkedIn? Related Stories Google+ 101: What it is and Why it’s Valuable for Professional Services Firms Hinge’s Fab Five: April 2014 Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care Email marketing may be the Rodney Dangerfield of professional services marketing.
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Google] 9 Things Great Writers Do Every Day
    Edit slow. 9) Google any grammar questions. If you come up against a grammar issue while you’re writing, do a quick Google search on it. You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. Habits have the uncanny ability to stick with you. New York Times. Slate.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Google] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    Google’s Glass and Innovega’s iOptik lens system are prime examples of wearable AR technology in action, while Amazon’s new iOS app offers a glimpse into the possibilities of augmented-reality shopping. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. And shop.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Google] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    It is a big, “no-no” for Google. Flat, one-page “websites” are often used for spamming purposes and are not ranked will by Google. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. Duplicate content is not good for search engine performance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Google] 25 social media influencers Forbes ignored, and why
    Avinash Kaushik — Google’s chief digital evangelist and one of the most influential bloggers on analytics. Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. Not so fast.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Google] Customer Lifecycle Marketing: Reporting, Part 1
    You can refer to external sources such as Google Analytics. (If you are an Act-On customer, this metric is provided in the Act-On platform.). Google ranking : This is the most visible result of all your online activities. Type that phrase into Google periodically and see where your site ranks. Attract. How popular is your brand?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Google] The Best Product Videos Ever (and Why They Make You Buy)
    Some product videos write themselves -- the introduction of a brand new iPhone, for example, or the big reveal of Google Glass. Google Chrome | Jess Time. No product video shows this "invisibility" of really good products better than Google''s "The Web is What You Make It" series. I could watch product videos all day long.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Google] Uncovered: The Future of Mobile Marketing
    Google Play (53%). Google Search (53%). How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? In the U.S. billion. Facebook (74%).
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Google] Do you want to be a marketer or do marketing?
    If, on the other hand, you want to improve your company’s conversion rate, or you want to raise your traffic from Google, or you want to increase web sales, that’s a good sign. I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Why the difference?
  • VIEWPOINT  |  WEDNESDAY, MAY 15, 2013
    [Google] The Real Reason Sales People Struggle to Close Opportunities
    Or even, heaven forefend, the use of a thermometer close (I suggest you Google that one). This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Alec Baldwin has got a lot to answer for. And, no, I’m not talking about his appearance in “Dr. It’s a laughable description.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Google] Three Tips for Easy Editorial Calendars
    Post on Google Buzz. Add this to Google Reader. Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. And I have to admit, it’s tempting. But it’s also a mistake.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google] SEO Tips from the Cosmos to Your Content
    Given the constant, sometimes unknown updates to Google’s search algorithm, it’s imperative to answer the needs of your audience rather than purely creating content to fulfill keyword demand.” “Don’t go directly to Google Keyword Planner for keywords,” suggests Armenti. That’s totally fair.
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Google] How to Audit Your Website for Improved SEO and Conversions
    Tools like Google’s Webmaster Tools or Xenu’s Link Sleuth can be very helpful for this. The XML Sitemap is something every website should have; it offers an opportunity to tell Google and the other search engines what pages on your site you want to be crawled and indexed. You can indicate your preference to Google in a number of ways.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Google] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    Unless a particular company is top of mind when we need help, we're likely to contact whoever shows up on Google. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. That makes for truly engaging content marketing.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Google] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    Unless a particular company is top of mind when we need help, we're likely to contact whoever shows up on Google. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. That makes for truly engaging content marketing.
  • FATHOM  |  TUESDAY, JULY 1, 2014
    [Google] Feel the Need. The Need for Speed.
    In a recent Q&A at the SMX Advanced conference a representative from Google made a deliberate point to say “You really need to be thinking about mobile. If you care about traffic from Google, you should care. Google offers a tool called PageSpeed Insights. The need for speed!” “So what?”,
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Google] Maker’s Mark: PR Debacle or Social Media Genius?
    Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke. mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. Let’s translate, shall we? Cheers!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 30, 2014
    [Google] 4 (More) Attributes of Your Next Content Marketing Star
    crowdsourcing ) They should also attend industry events (online and in-person) and set up Google Alerts to stay up to speed on what's happening in their industry. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.
  • MARKETING ACTION  |  FRIDAY, MARCH 6, 2015
    [Google] Mobile Search Engine Optimization Best Practices
    Your website is accessed by a variety of different sources: bots come to your site crawling your pages (from Google, Bing, etc.), You can reduce this risk by using a rel=canonical link (typically going from the mobile site to your desktop site), which will let Google know to attribute the traffic to the canonical page. Dynamic Serving.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 28, 2013
    [Google] [Video] Your Inadvertent Business Jargon May Be Confusing Prospects
    So I googled it. Could you possibly be confusing your prospects with business jargon? I’m sure you wouldn’t do it intentionally, but if you don’t pay close attention you might still be doing it. For example, just the other day I got an email asking me if I’d be interested in speaking at the upcoming IFC Conference. Or, they feel really dumb.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] 12 Social Media Tools for B2B Pre-Event Marketing
    If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. 4. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Google] 18 Tweetable Moments From Content Marketing World 2012
    ” statements in Google. Let me know which were your favorite moments in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Hanging with C.C. Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. Cmworld. BrennerMichael. Michael Brenner. BrennerMichael.
  • BIZIBLE  |  FRIDAY, JANUARY 15, 2016
    [Google] CEO Liz Pearce Explains the Growth and Development of LiquidPlanner
    Pearce began her marketing career with PlayStation, before moving to Google and then Amazon. On Monday, Jan. 11, Liz Pearce, CEO of LiquidPlanner, joined Bizible for a fireside chat during the monthly Pipeline Marketing Playbooks meetup. In 2005, she decided to break away from the big guys and began her own consulting business. attribution.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Google] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Pinterest boards can appear in Google search results, so create a few boards titled with your best long-tail keywords. It’s easy.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. Sometimes referred to as "keyword phrases," keywords are the topics that webpages get indexed for in search results by engines like Google, Yahoo, and Bing.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Google] Best Social PR Guides and Tips of 2010 (So Far)
    An outstanding list of the top 15 free PR distribution sites based on five criteria: Page Rank, distribution to Google News, Alexa traffic rank, cost of optional services, and rejection rate. Post on Google Buzz. Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend?
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Google] What the Future Holds for B2B Social Media Marketing
    Google Introduces API Console 5 Website Designs That Blew Us Away [. SCVNGR Uses Googles Places Database. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Google] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Images and Video.
  • ACT-ON  |  THURSDAY, NOVEMBER 19, 2015
    [Google] 10 Simple SEO Basics for Better Rankings
    Use the Google Keyword Planner to identify your core keywords. Google has clearly said they frown on most link building tactics. Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand. Bupkis! Good SEO isn’t hard. It’s got a proven list of best practices.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2011
    [Google] How to Destroy Your SEO in a Post-Panda World
    That is, until Google unleashed, of all things, a panda , and collapsed their empires the way Odoacer deposed Romulus Augustus and squashed the Roman Empire for good in 476 A.D. Let's take a quick look at how Google's Panda algorithm update changed SEO and what you can do as a marketer to stay on Google's good side. Step 1.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Google] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    PPC/AdWords :  There is a reason Google is a multi-billion dollar company; everyone Googles.  Learning the basics of search engine optimization (SEO) and pay-per-click advertising (PPC) and getting your feet wet with Google’s AdWords advertising platform can help lay the foundation for understanding inbound marketing techniques.
  • BIZNOLOGY  |  WEDNESDAY, MAY 11, 2016
    [Google] Why links should be a KPI within your digital marketing
    In fact, Google uses links within their search algorithm because links are such a strong signal, and have been since before Google existed. Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Branding. puzzle. Recap.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Google] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
    That was an early way on Savvy that we picked up traffic was by asking our “heroes” to guest post and then we gained some small share of their social media influence. #5 – Dress your blog for the Google position you want. Here is a copy of the presentation that I promised to all the attendees. Don’t do it!
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Google] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 14, 2012
    [Google] How Blog Readers Find You – A Diagram
    Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Google] A Lesson in Reputation Management from Southwest Airlines
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. Not the best news to get as you land. Writer’s Note: This article was initially stopped at this point. bradbialy Thanks for your patience, Brad.
  • SAZBEAN  |  THURSDAY, JUNE 3, 2010
    [Google] Sazcast Episode 27 – eCommerce & Social Media with Joe Minock from Adrenaline Commerce
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). eCommerce and social media with guest Joe Minock from Adrenaline Commerce. Show notes. SpeedInlineSkateWheels.com. Yooper Steez. Zappos.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Google] The 10 Traits of Successful Social Marketers
    It is important for understanding how to rank for search terms in Google but it also reflects a desire to understand how your customers are finding you and what information they need. 3. What makes one company’s social media strategy successful while others #fail? have spoken to a number of people at companies of all shapes and sizes.
  • CLIENT BRIDGE  |  MONDAY, MARCH 12, 2012
    [Google] INFOGRAPHIC: Social Media Demographics
    From Online MBA, here's an infographic that breaks down the education level, income, age and gender of users of major social media platforms, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Digg, and Reddit. View Original Article
  • SAZBEAN  |  FRIDAY, FEBRUARY 3, 2012
    [Google] SEO: Are You Relevant, or Are You Vital?
    If you think about an SEO quality scale, there’s nothing better than being vital. I’d never suggest that a small business owner take everything Google says about SEO as the gospel truth, but I think it’s wise to look at and think about how Google classifies web pages. Relevant web pages. Relevant title tags. Relevant meta descriptions.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Google] Edtech and Elearning 2016: Top 200 Influencers and Brands
    Platforms such as WordPress, Edublogs, and Google Sites are excellent places for students to build their brands while leveraging the power of personalized learning spaces such as Twitter, Facebook, Periscope, and Pinterest.” ” Jaime Casap  –  Google Education Evangelist. Google. Google For Education.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Google Plus, 540 million active users. Also, URL shorteners such as Bit.ly or Google can help you track the number of click-backs. Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. Paying for fans and followers. Using too many social networks. billion active users. Overselling.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Google] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 4. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. I OK, I’ll admit it. My bad.).
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Google] 10 Fetch 'Mean Girls' Memes for the Marketer in Your Life
    You''ve spent all week dealing with Google algorithm clarifications , learning how to embed Facebook posts on your site , and figuring out Pinterest''s new price alert feature. Feeling bullied into accepting non-statistically significant A/B test results ? Tired of having to agree that your logo should totally be pink ? It''s Friday.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Google] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    10) Google Maps. 18) Google Algorithm Update. Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). You''re a mobile "app." Don a black bodysuit. Insta-graham. 7) iPad.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 2, 2015
    [Google] New Use of Social Media in Workplace Lawsuit Notices
    Facebook | Google+ | LinkedIn |. The use of social media in employment law continues to evolve, slowly but surely.  One recent and important development is the use of social media to provide notice to potential plaintiffs regarding wage and hour class action lawsuits. Author information. James Wu. James Y. James Wu.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Google] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Here are a couple examples on our blog: 32 B2B Marketers to Add to Your Google Plus Circles.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Google] 5 Must-Haves for Your Online Press Room
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | 5 Must-Haves for Your Online Press Room by Maggie Patterson - Maximize Social Business. How long has it been since you updated your online newsroom? Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 6, 2014
    [Google] How to Successfully Execute a B2B Marketing Strategy
    Use Google Alerts to track keywords in relevant industry headlines are delivered while the news is breaking. Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. For me, the latter is perhaps the most important aspect to consider.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Google] The Radiohead Guide to Branding Excellence
    You can follow Chris on Twitter , connect with him on LinkedIn , and circle him on Google+. By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. Push The Envelope. Create a Window Through Video.
  • MARKETRI  |  THURSDAY, JUNE 7, 2012
    [Google] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
    145,000 – that is the number of results that I got when Googling, “chicken parm recipes.” In this case, set up a Google Reader to find and distribute the content of proven thought leaders in your field. Search Engine Optimization: Our next essential ingredient is organic SEO to help your firm get found on Google.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Google] Leverage Your Hospital Ratings from the U.S. News & World Report
    News and World Report rankings found under the Google News section and on the first page of Google blend SERPs. Option two is to leverage review extensions in Google AdWords. Finally, you might be able to squeeze in your rankings through Google AdWords callout extensions. Another recommendation is to include the U.S.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Google] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    The era of being able to successfully get to the top of Google with smoke and mirrors is definitely over. Given that 89 percent of consumers still head straight to Google, Bing, or Yahoo to search for branded product or service solutions, a keyword strategy is a tool to ensure your company is ranking well. Is SEO dead? Not exactly.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 5, 2012
    [Google] Are You Good at Finding the Appropriate Sales Contact?
    Even using a simple Google search by typing in the Company Name and the ideal Job Title(s) has yielded some of the most appropriate contacts. In sales, having the ability to find the right contact is one of the more underrated functions of the prospecting process; one that separates someone who is average from someone who excels.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 18, 2015
    [Google] The 5 Hottest Chinese Social Media Trends for 2015
    The mainland population in China is prohibited by censorship laws from using the dominate social networks of other countries such as Facebook, and Google+. With 668 million active Internet users, which is almost double the population of America; China has seen a dramatic increase of Social Networks users in 2015. Author information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Google] Stop Nurturing Me
    ” To nurture, according to Google, is to “care for and encourage the growth or development of.” To nurture, according to Google, is to “care for and encourage the growth or development of.”. By Eric Wittlake, {grow} Contributing Columnist. I’m sick of being “nurtured.” Not me. Not my career. Not me.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Google] Search or Social: Which Is Best For Your Startup?
    This doesn’t come as a surprise, as there are about 900 million active users of Facebook , and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.  Although SEO may sound a bit daunting, there are free tools that can help you, such as Google Keywords and Alexa.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Google] 8 Key Questions That Will Help You to Know When to Update Your Website
    Is your site integrated with Google Analytics? This is a great tracking tool that Google offers for your site. If you aren’t sure if you are ready to venture into this part for your website, check the Google Analytics traffic source stats on your site. On Google+ or Twitter? How old is the content on your site?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 3, 2011
    [Google] What is SEO? 8 Resources To Propel You To The Top of Search Rankings
    In simpler terms it means showing up in the top spots when someone “Googles” your company, you personal brand or your product name and any related terms. There have been some amazing articles written over the last few weeks about SEO. And yet, some marketers still confuse SEO with paid search. What is SEO? Search is Hard.
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [Google] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    Whether it’s upward trending on Google Trends , news reports and research papers, or the scores of conferences and events dedicated to the topic, it is clear that it’s a hot business topic and one that will only grow in importance. Click on image to download full infographic. The impact could not be clearer. Read the full press release here.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Google] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    If you don’t—and many new bloggers won’t—the first place to turn is Google. If you know the names of your competitors’ leadership, you can even Google “John Doe ABC company” for some quick intelligence. You can also set up Google Alerts to let you know when they publish anything new.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Google] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    He should be able to speak intelligently about Google as if the company were his best friend. Obviously avoid the individual who condones search spam and promotes SEO tactics going against Google’s Webmaster Guidelines. SEO has always been evolving. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager.
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Google] How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers
    Kelly suggests preparing for meetings by creating a simple, three-column table in a Google Doc or other template. Google Drive. Google Drive is a simple, yet very powerful tool for managers. Here are some Google Drive tips to get you started.). Time management is one of the hardest parts of a manager's job. The best part?
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Google] Five Tips to Improve SEO Using YouTube
    However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes. There are dozens of possibilities to get your video (channel) found in Google. It is rumored that Google only indexes videos with a certain rating.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 8, 2012
    [Google] Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!
    Consider using Google Alerts to go out and find those articles.  I have all articles and alerts come directly into my Google Reader and from there it is super simple to categorize those into folders that could literally be the names of your clients and prospects. Selling has always been about relationships. What kind of cars do I see?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Google] If Your Writing Sucks, So Will Your Content
    It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. Writing sucks, and it’s hard. But that’s just part of the puzzle.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Google] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
    There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. But there''s good news! Start With a Site Audit. Sort by the most frequently visited pages. Duh, right?) Titles.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Google] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    Watch out, Google AdWords! However, we're skeptical about it really challenging Google AdWords. But if they were searching for different Mexican restaurant options in their geographic region, they probably wouldn't turn to Facebook search -- they'd go to Google! How Facebook's Search Ads Work. Sponsored Results give you: 1.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 14, 2013
    [Google] Want to Get into Accounts? Let your signature file do the heavy lifting.
    My Google voice line is here. Buffer Everyone wants to crack into new accounts. It’s a key element in your sales lead generation programs. But how can you get in without being pushy? Pushy emails turn off people. Don’t sell in your emails. The link takes them to my blog. They have a link to my company site too. Find New Customers.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Google] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Google+ (40.9%). How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 6, 2012
    [Google] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
    ” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Google] How to Deliver Business Results Using Social Media
    Despite the fact that Linkedin and Google where there, they invited the President of the sales lead generation company  Find New Customers and the host of Marketing Made Simple TV to speak. I’m honored to be a national speaker for the Business Marketing Association. Driving Business Results with Social Media. Need a great speaker?
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 12, 2011
    [Google] How Strong is my Personal Brand?
    Google yourself and answer a few questions – then it grades you. I’ve worked hard for years to build my personal and Fearless Competitor brand too since I am the Founder and President of Find New Customers. But one always wonders how well one is doing. You think you must be good, but you have no proof. How do you do?
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Google] Answers to 18 SEO Questions You Were Too Afraid to Ask
    It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. Google goes into the risks of hiring the wrong SEO person in this support doc. knew it stood for search engine optimization.
  • FATHOM  |  THURSDAY, JUNE 18, 2015
    [Google] Consumer Brand SEO Pulse: 6.18.15
    Google will be making changes to its Doorway Pages algorithm that may affect your site. link]. “’Buy button’ to be Added to Google Search Results”. Google has confirmed that it will introduce a “buy button” which will allow search users the option to purchase directly in the SERPs. link]. link]. Be careful! link].
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2011
    [Google] A great title is what gets your blog post read
    Use all 70 characters that Google indexes for each post title but make sure the most important message of the title are nearer the beginning of the title. Image by reinvented via Flickr. by Chris Abraham. Long blog post short: please be as descriptive as possible when titling your blog posts.
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