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  • JUNTA 42  |  WEDNESDAY, MARCH 28, 2012
    [Google] 10 Things You Need to Know about Content Marketing World 2012
    This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. So, how did we one-up 2011? Register today!
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 23, 2014
    [Google] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
    It’s important to understand that when these mobile searchers find a business, they aren’t filling out web forms to become leads – they’re calling: Thanks to mobile click-to-call, Google reports that 61% of mobile searches result in a phone call. 'Everyone today has a smartphone. More Smartphones = More Mobile Searches = More Inbound Calls.
  • HUBSPOT  |  SATURDAY, JUNE 9, 2012
    [Google] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
    Google Finally Takes a Clear Stance on Mobile SEO Practices From Search Engine Land. This article from Barry Schwartz helps us bridge the gap between the two with his report on Google's official stance on mobile SEO. Gather round, inbound marketers. have a story for you. Actually, I have like 5 stories for you. Everything good?
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 12, 2012
    [Google] Why Your B2B Marketing Needs a Hub and Spoke System
    ” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! 88% of U.S.
  • BLOG MY CALLS  |  THURSDAY, MARCH 21, 2013
    [Google] Click-to-Call Case Study: The IHG Mobile Ad Copy Test
    The source for this study is Google. Objective: Increase demonstrable revenue from mobile search activity via Google pay-per-call ads. Strategy : Utilize Google’s mobile pay-per-call advertising via Google Adwords. It is clear that mobile click-to-call via Google pay-per-call is extremely effective when utilized properly.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Google] Is Empathy The Secret Ingredient To A Social Business
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough. What is a Social Business?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Google] 22 Essential Mobile Apps for Your CMO
    Analytics Pro : This one is simple: Google analytics on your iOS device for $6.99. Google Bookmarks. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  The solution: Help your CMO manufacture more time. Content Apps.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [Google] Identify Website Users: Capture More Sales Opportunities
    Website traffic counts, page views, cost-per-click and return visitor numbers are standard fare in Google Analytics, WebTrends and other sites. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can!  Who’s Looking at YOU?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 27, 2012
    [Google] David Meerman Scott: How to Break Into the News Cycle
    And when I went to Google News as this was breaking, everybody was showing essentially the same thing. by Jesse Noyes | Tweet this Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that? Check it out.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 28, 2011
    [Google] 11 Features to Bring Salesforce Chatter to Life
    Google Bookmarks. by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Google] 4 Content Marketing Goals for a Coach Website
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What were they?
  • INBLURBS  |  WEDNESDAY, AUGUST 14, 2013
    [Google] 3 Most Common Mistakes People Make When Optimizing Their Sites
    You can connect with Rose on LinkedIn , Pinterest and Google+. 'In the online world search engines are gods and we merely follow the rules they set for us, mortal beings. That’s why many people try to optimize their sites according the requirements of search engines. However, performing SEO means walking on a thin ice. Keyword Bloating.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Google] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Though Google threw a curveball that many-a-marketer didn''t see coming, one thing remains the same with the search engine conglomerate: what it considers to be best practices for SEO. that we''ve covered these past several days. right?
  • NUSPARK  |  SUNDAY, JULY 28, 2013
    [Google] How The Beatles’ Songs Optimize B2B Marketing Strategies
    All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools.  'The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. The songs are memorable; but the statements are what’s important here.  I look forward to more from my readers!  . Act Naturally.
  • MARKETING ACTION  |  TUESDAY, MAY 6, 2014
    [Google] Get Found: 3 Tips to Optimize Your Blog for SEO
    trillion (“t”) Google searches. Done well, SEO can radically increase your page rank; at Act-On we’ve seen companies go from page 100+ to page 1 of Google. 'Sixty percent. According to blogging.org , that’s the percentage of businesses with a corporate blog. Yes, with a “b”.). Blogging is a crowded space. Blogging.org). ContentPlus).
  • WRITING ON THE WEB  |  THURSDAY, MARCH 17, 2011
    [Google] Free Phone Consulting? 4 Reasons It’s a Good Idea
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Why should a professional or small business give away free consulting ? I’ll tell you why. I’ve been spending more than 20 minutes with each person, and I’m loving it. To them, I’m faceless, and vice-verso. We both win.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 10, 2011
    [Google] Punk Chihuahua Reveals 4 Secrets to Better Blogging
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Start with a shocking title. Digg this!
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 17, 2010
    [Google] 3 Steps to Content Marketing with Blogs
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# Formerly known as head of iFlashVideo, Jason Anderson has branched out on his own. Here’s what he produced for me at his new company, iMotionVideo.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 24, 2010
    [Google] Blogger’s Block Strikes Blog Squad…Blogger Bites Back
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Grrrrr… I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes.
  • WRITING ON THE WEB  |  MONDAY, AUGUST 9, 2010
    [Google] Blog Writing Tips for Business Clarity
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. Readers are pressed for time. What’s in this for me?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Google] Top Marketing Predictions For 2014
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. So there you have it.  Strategy
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Google] Mobile Marketing Q&A with Expert Greg Hickman
    This line is continuing to blur especially with the announcement of google enhanced campaigns but it''s more about the difference between the searchers vs the search itself. 'Marketers are increasingly interested in mobile marketing, specifically mobile click-to-call. Greg is one of the foremost mobile marketing experts on the web.
  • HUBSPOT  |  SUNDAY, AUGUST 26, 2012
    [Google] Social Media Customer Service Is Failing, and Other Marketing Stories of the Week
    Yup, you read the headline right: much like Google AdWords' sponsored results, Facebook is now offering marketers the option to purchase ad space in Facebook search results for specific keywords that return results for specific apps, Facebook pages, or places. Here at HubSpot, we've been super busy preparing for INBOUND 2012. Weekend?
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 24, 2011
    [Google] B2B Marketers: Are You Taking Advantage of Online Videos?
    Second only to Google, YouTube has emerged as an easy-to-use search tool. Online media is the fastest growing media platform in history. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood&# production. He also offers 10 online video strategies you may find helpful.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Google] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
    5) Take part in Google Hangouts. Giving Tuesday held a series of Google Hangouts on Air to discuss different parts of the movement, aimed at different audiences, with a panel of guests. For all that 2012 offered, GivingTuesday 2013 was even more successful, raising 90% more in 2013 than in 201 2. Read on and you''ll find out. Hangout!
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Google] What My Paper Route Taught Me about Content Marketing
    big consideration, one that is so important that Google now uses loading speed as a ranking factor. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1.     Content Marketing Is Hard Work.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 8, 2011
    [Google] B2B Blogging Trends for 2011
    Post on Google Buzz. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 28, 2010
    [Google] Three Overlooked Ways to Improve SEO Results
    Post on Google Buzz. To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Most still focus on the same basic areas: • Keyword research. On-page optimization (content, headings, meta tags). Digg this!
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Google] How Long Until You See Results From Blogging?
    Search algorithms like Google’s often value older domains with a reputation, so it’s a good rule of thumb to allow around six months to really start gaining traction from search engines. Each individual blog post is a new page to be indexed by Google. Where''s all the dang traffic?". Well, sure. Identifying Your Purpose.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] 65 Experts Chime In On How To Stay Motivated To Write
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because And then simply answer them ! So buy it. Content Marketin
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 7, 2011
    [Google] [Chart] Thank You, Marketing Automation
    Google Bookmarks. by Egan Cheung | Tweet this “ D?mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. Why is that? Our take is more general. arigat?, Mr. Roboto”. Sign up here.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 12, 2011
    [Google] [Chart] Which City Has The Most Marketing Expertise?
    Google Bookmarks. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? You can click here to explore the interactive map. Austin, TX, US. Kingwood, TX, US. Canada.
  • VIEWPOINT  |  THURSDAY, MAY 9, 2013
    [Google] Good Reads for B2B Marketing - Protect Your Online Reputation
    Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. 'Online content in the sales and marketing industries is dynamic and constantly changing. Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land. Via ClickZ.
  • MI6 MARKETING AGENCY  |  SATURDAY, AUGUST 27, 2011
    [Google] Our Fav Posts, Week of August 22
    HTC Doubles Down on Android After Google-Motorola Deal. Web Presence Optimization: Comparing Facebook And Google Plus. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Here’s the posts he read, annotated and shared last week.
  • ENGAGE  |  FRIDAY, AUGUST 12, 2011
    [Google] Is Your Content Worth Stealing?
    They’ll type in a quick Google search or make a plea on Twitter hoping to be equipped with one. Google made this theft-worthy guide to SEO here ) Illustrations and infographics: A member of your audience has been trying (in vain) to explain a concept to busy, bored and/or uninterested colleagues. I hope you steal this blog post.
  • MARKETING ACTION  |  FRIDAY, JANUARY 24, 2014
    [Google] Gmail Tabs: How Email Marketers Must Adapt
    'When Google changed the layout of its Gmail inbox in May 2013, email marketers wisely took careful notice. The other tabs are for new messages from addresses that people have not interacted with (or that mail recipients designate), that Google makes assumptions about. The new Gmail inbox structure: five categories. Click “Yes.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Google] 10 Fast Facts About Groupon
    Google Bookmarks. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Cutting Groupons. 70 million.
  • WRITTENT  |  FRIDAY, MARCH 15, 2013
    [Google] The Hottest Marketing News of the Week
    Google Reader Shutdown a Sobering Reminder That ‘Our’ Technology Isn’t Ours Maybe you are one of the furious media people [.]. Even if you didn’t experience serious rise and falls this week, the global marketing world is all about change and move. Let’s get an eye on what was going on. Marketing News
  • BIZNOLOGY  |  TUESDAY, JUNE 26, 2012
    [Google] Blogger outreach is earned media PR, isn’t it?
    Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site. may well be mistaken. Right?
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Google] IBM Expands Social Business Services
    Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Google] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. Research from Optify shows that websites that appear in listing position 1 in Google had an average click-through rate (CTR) of 36.4%. You can filter your searches by location in Google's Keyword Tool. The thing is. CTR for position 3.
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Google] 6 Things You Should Be Doing Right Now to Improve Your Website
    quick glance at Google Analytics will let you know how traffic has been over the last month or so, but are you sure you’ve crossed all of your Ts and dotted all of your Is? Imagine, finally landing on that coveted first page of Google search results. Google uses alt text to determine what your image is about, thus helping with search.
  • CONVERSIONATION  |  SUNDAY, JUNE 3, 2012
    [Google] IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
    IAB Europe AdEx 2012 - paid search dominates In a recent report, Google revealed that mobile ad impressions on its networks increased 250% over Q3 and Q4 in 2011. This means that 1 in 5 advertising Euros in Europe is now spent online. IAB Europe emphasizes this growth is realized despite difficult economic circumstances. That’s almost half.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [Google] 5 Steps to B2B Marketing Success
    Focus on social networks and Google and special interest sites for the early phases; that's where buyers will often look first and find your content to make sense of their problem and the solution space and identify potential vendors. Prospects and customers are becoming more sophisticated and better informed than ever before.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Google] Blogging Metrics: How to Find and Apply Actionable Intelligence
    In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” However, this information is the first blogging metrics listed on the Dashboard of Google Analytics: Image credit: Sixth City. 'Do blogging metrics really matter? Yes, they absolutely do.
  • LEADERSHIP  |  THURSDAY, JANUARY 9, 2014
    [Google] Interesting Infographics: A Day In The Life Of A Social Media User
    billion searches are conducted on Google every day. 'Have you ever wondered how many times “Like” is pressed on Facebook in one day? Or the exact number of tweets posted on Twitter? In this interesting infographic by Saxum , we can finally understand the specific details of traffic flow on top social media platforms. billion. Twitter.
  • FATHOM  |  THURSDAY, JANUARY 9, 2014
    [Google] 7 Digital Marketing Quotes from Industry Leaders to Inspire Your 2014
    I would get on Google+, I would start posting stories to show you’re an expert in that niche or genre.”. 'As a digital marketing agency that gets around, we’ve been lucky enough to chat with some of the leaders in SEO, content marketing and social media. Search Engine Optimization. Rand Fishkin ( Tweet this quote! ). Link-Building.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Google] Five Facebook Tips for Small Businesses
    and Google URL Builder to track the popularity of links you post on Facebook. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. That’s the herd mentality at work.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 19, 2013
    [Google] Top 5 Email Prospecting No-Nos
    Case in point: Weekly, I get an email from someone trying to tell me that our website has poor SEO rankings on Google, and could we talk about what his company can do for us. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com. Promise not to tell anyone? SCANDALOUS, I know!
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Google] Why Budgets are Shifting to Digital Marketing
    Interestingly, 65% of company marketers are spending more on organic SEO, this in spite of concerns over its measurability in the face of increasing HTTPS encryption on the part of Google. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 6, 2012
    [Google] 7 Habits Of Highly Effective (And Successful) Teleprospectors
    simple Google search including the company name and target title always has the potential to yield good information as well. A colleague of mine recently discussed the 7 bad habits inside sales people practice. So in this edition, we’ll flip the coin and take a look into the actions and habits that make Business Development Reps successful.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Google] Four Badass Facebook Advertising Tactics
    by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Join us on Wednesday February 20 at 4pm PST as we kickoff the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Google] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
    Google Training via Google Certification program – All training is free, and to get a certification it’s only $50. by Maria Pergolino So, if you know me you know I am pretty thrifty. like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. BtoB Magazine.
  • HUBSPOT  |  THURSDAY, JULY 7, 2011
    [Google] 40 Brilliant Work Hacks to Improve Your Marketing Productivity
    Use a Google Doc to keep a list of all your personal/work passwords handy so you can access them quickly and easily. Free eBook: 7 Google Tools to Improve Your Marketing Effectiveness. Google is not only a search engine. A marketer's day is littered with distractions. So.why not hack it ?! General Working Hacks. check box).
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Google] Get & Keep Customers with iPhone Apps
    The app, though it’s $6.99, is a nicely bundled mobile package of Google Analytics and can report on multiple Google Analytics accounts. We’re pleased to submit this guest post by Henry Fitzgerald. Thanks, Henry. We’re big believers in mobile. Henry Fitzgerald is a technology consultant based in Seattle. Facebook.
  • INBLURBS  |  FRIDAY, NOVEMBER 12, 2010
    [Google] Six Search Engine Submission Tips to Get Search Engine Traffic
    Among the various search engines Google search engine is one of the best search engine and you can gain a good page rank to your website by maintain a quality content and by regular posting in your website. Six Search Engine Submission Tips to Get Search Engine Traffic. Online business is a platform of tough competition. Advertise yourself.
  • VIDYARD  |  TUESDAY, APRIL 1, 2014
    [Google] Brands Break out the Prank Videos for April Fools Day
    Gotta Catch ‘em all With Google. Known for their video spoofs each year, Google didn’t disappoint with their Google Maps call for employees. 'On April first you can be sure that marketers want to be in on the prankvertising action, and this year is no exception. Frito-Lay Releases a Fragrance.
  • EB2BLEADS  |  SATURDAY, JULY 9, 2011
    [Google] Top SEOs And Data Correlations
    How SEO Is Affected By The Components In Google ’s Ranking Algorithm. However google was affected more by keywords within subdomains. There's stuff that top seos should know and data that supports those beliefs. Top search positions are meaningless unless you can convert that traffic into something meaningful to your business.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Google] Setting Your Social Media Strategy – Part 2
    Look at Compete.com and Google Trends to learn where audiences are migrating.insert image: Compete-Facebook-vs-Google. by Andrew Spoeth This is a follow-up from a previous post, Setting Your Social Media Strategy – Part 1. The second step in developing a social media strategy is to conduct an internal social media audit.
  • ENGAGE  |  FRIDAY, JUNE 15, 2012
    [Google] Checklist: 5 Questions to Ask Before Pressing Publish
    Do yourself a 5-second favor before you hit publish and Google your topic (if you don’t know what to “search” for, go back to point No. Everyone thinks his or her blog post is the most entertaining, informative, must-know compilation of research and Internet fodder on the planet. But in reality? Consider this your blogging checklist, part 1.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Google] SEO Is Evolving: What Should Your Business Do Now?
    Google even recently announced it is working on archiving every tweet ever disseminated and allowing users to search for tweets grouped by topic from specific time periods. Google, Yahoo, and Bing have established themselves as trustworthy sources producing useful and reliable results for any particular query. Why or Why not?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Google] 3 OTHER Things Your SEO Team Should Be Doing
    Tools like Basecamp and even Google Drive are perfect for this and can be shared with various members of the marketing team. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring. Conversion Optimization.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Google] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    7) Google Fonts. Well, did you know that Google offers hundreds of fonts that you can download for free? 'Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. 1) Canva. Your images come to life. 2) PlaceIt. 5) NounProject.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 9, 2010
    [Google] The Secret Sauce for Successful Marketing Campaigns
    Post on Google Buzz. Wendy Boyce. As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. These same businesses are now starting to realize they should consider using it! You’ve gathered up your responses. Are you paying attention? 
  • BIZNOLOGY  |  MONDAY, MAY 16, 2011
    [Google] Watson? Quora? What's the perfect answering machine?
    The reality is that the whole evolution of Q&A services is not much different from what Google and other search engines have been experiencing throughout the years. Image by andertoons via Flickr. by Aaron Kim. It's a battle to separate the wheat from the chaff, where the chaff keeps finding creative ways to look like the wheat.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Google] The 10 Best B2B Videos
    Google Bookmarks. by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space.  And we are thrilled to have earned that honor.  Perfect.  Gratitude. Share email. Facebook. Reddit.
  • WRITTENT  |  FRIDAY, JANUARY 3, 2014
    [Google] How to Optimize Your Blog for SEO: 5 Steps
    Your website needs to rank well in Google, Bing, and Yahoo to capture the attention of your future customers. In fact, Google has used load time as a ranking factor since 2010 , rewarding sites that offer speed as a function of a superior user experience. To measure your site speed, we recommend Google’s own tool.
  • MARKETING ACTION  |  WEDNESDAY, JULY 17, 2013
    [Google] 8 X 3 X SEO: 24 Tips for Building Inbound Links – Webinar July 24
    'Black-hat link building is a dark art that does a disservice to web searchers, which is why Google’s Penguin algorithm updates go after it with such vehemence. Quality inbound link building, on the contrary, hasn’t changed at all – it’s still all about relevancy, authority, and sustainability – and it still works. sign up for the webinar.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2012
    [Google] Where Social Media Marketing Fits In Your 2012 Budget?
    Use the dominant formats, namely Facebook, LinkedIn, Twitter, Google+ and StumbleUpon. by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? 1.    Weak U.S.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 22, 2012
    [Google] Sales Lead Generation: The Hub and Spoke Marketing Approach
    By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Hub and Spoke Marketing Plan from Find New Customers, Inc. This is why people like Joe Chernov, head of content for Eloqua is so high on Slideshare.). By focusing on a single buyer problem at a time, you have the focus you need to get results.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Google] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
    Jeff will be joined by social media experts from Linkedin and Google. The B2B demand generation expert, Jeff Ogden of Find New Customers , a national speaker for the Business Marketing Association , has been invited to deliver the keynote speech on Social Media for Busines s at BMA-NJ’s Social Media Symposium. Jeff Ogden. Weehawkin, NJ.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Google] The “Whom to Consider?” Buying Phase
    He might do a Google search. Lead Generation Companies | The “Whom to Consider&# buying phase. In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers , the prospective buyer has made a clear decision to pursue a solution to his or her business problem. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 13, 2011
    [Google] Trigger Events – Keys to Sales Success
    Google Alerts, InsideView and iSell by our former client, OneSource, are three products that alert you to trigger events. B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. Perfect time to call him. with all your options on trigger events.
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Google] How Catchy is Your Content?
    If they Google your company, what will they see? Information overwhelm. We all suffer from it. Our job as B2B marketers is to create contagious content that catches—and keeps—the attention of our prospects across the entirety of a long-term complex purchase. Seem daunting? Doesn't have to be. Not when you use Catch Factors.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] Trending: How To Justify Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? If no, why not? A4: Look at a content audit.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Google] How to Use Social Media Data to Improve Paid Search Campaigns
    Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon. The easiest way to monitor data for PPC campaign improvement is to create Google Alerts for your brand terms. Let’s go back to the Google Alerts example. Google is not only a search engine.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 3, 2012
    [Google] Preview of Twitter Advertising Platform for B2B Companies
    looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience. Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. This leaves out many B2B companies. Welcome Screen.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 16, 2014
    [Google] How to Successfully Manage Your Inside Sales Team Remotely
    Lastly – use tools like Google Drive to share documents. 'A few years ago I was faced with a tough decision. was moving 20 miles north of Boston, which posed a problem because my job was 22 miles south of it. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. Don’t pan ic! Communicate.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 10, 2014
    [Google] How to Gamify Inside Sales in 3 Steps
    Now I can’t speak for the larger companies (the AMEXes, IBMs and Googles of the world) who leverage a gamification strategy to increase productivity, but I can say that at AG we like to keep it simple and effective. 'A word I have seen pop all over the business blogsphere these days is “gamification.” ll share with you an example.
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Google] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Test and measure your content using tools such as Google Analytics, social media insight analytic platforms, and URL tracking such as Bit.ly, and determine which kinds of content via which channels bring more traffic to your site, and engage most audiences. Everybody does list-format blog posts this time of year.  How many qualified leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Google] Everything you wanted to know about Twitter Chats
    The best way to keep up with this dynamic list is to google “Twitter chat schedule” and you will find a detailed list of chats by subject, day, and time. I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Set-up.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 8, 2013
    [Google] Why Astroturfing and Fake Online Reviews Are Illegal
    Related Stories Five Reasons Your Facebook Giveaways Should Not Run on Business Pages From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules Vote Farming and Cheating in Social Media Contests. 'It seems it is time for a refresher course on the FTC’s 2009 Endorsement & Testimonial Guidelines.
  • SAZBEAN  |  FRIDAY, NOVEMBER 12, 2010
    [Google] 10 Traits of Highly Effective Blogs
    Search engines such as Google can be a huge source of traffic, as long as you’ve done some of the work to rank high enough for readers to find you. This post is a stop along Tanya Peterson’s Blog Tour 2010. Tanya is the blogger behind Blogelina , where she writes about blogging your way to success. inter-related. Good Community.
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 25, 2013
    [Google] This Week in Digital Strategy 10.25.13
    Discussed this week are the top design trends in mobile apps, the changes that you need to implement in order to adapt to Google’s Hummingbird update, and how to successfully manage your social media strategy in 30 minutes a day. 'Happy Friday, everyone! This was another busy and informative week in the world of digital strategy.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JANUARY 4, 2011
    [Google] Innovation Comes in Small Packages
    Tweet The word “innovation&# conjures up big change, especially when the change disrupts entire industries or even society at large (think the Internet, Google, and Facebook, to name a few). Yet “innovation&# can also be small and still have great impact. They individually wrap each chicken breast. Woo hoo! What a dumb idea.&#.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Google] 11 Thought-Provoking Guides to Content Marketing for 2014
    About the same number of Google search visits as a typical week (not surprising; one wouldn’t expect a short-term burst of traffic to have a significant immediate impact on search visits). The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 15, 2010
    [Google] Why so much research about Twitter is flat-out wrong
    Post on Google Buzz. Every week it seems there is some fresh research establishing that Twitter is irrelevant to businesses and/or brand s. Bloggers gnaw endlessly on reports dismissing the marketing possibilities of micro-blogging, calling for the death of Twitter. And lots of other companies would be missed, too. Here’s the deal.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 7, 2010
    [Google] There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.
    Post on Google Buzz. Rick Volz. In a recent MarketingProfs “ Get to the Point ,&#   it was stated that in the rush to grow leads, B2B marketers are often tempted to use “quick-fix&# lead-generation tactics, according to Jep Castelein in a post at the Connected Marketer blog. Bad idea, he writes. Be where your prospects are. Tweet This!
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Google] How Customer-Centric Analytics Will Change the Future of Marketing
    Kissmetrics has already started to adopt the canonical identity stuff, and Google is making headway on cohorts. For example neither Kissmetrics nor Google can give you good conversion data on the entire history of an A/B tested landing page , which will have variations starting and stopping at different times. canonical identity.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Google] Hero Conference 2014: Key Learnings in Paid Search
    This point is all review but Bing gives us control that Google won’t such as targeting devices separately in campaigns, targeting Bing/Yahoo properties in separate from syndicated partners, and showing performance for each partner site. Another thing Google does not provide. 'Thanks to Aimclear for the blanket! :).
  • FATHOM  |  THURSDAY, FEBRUARY 27, 2014
    [Google] Fight Dirty Data Like You Fight MRSA
    We all know that MRSA – methicillin-resistant staphylococcus aureus - is a serious problem in healthcare; what not enough healthcare executives understand is that inaccurate Google Analytics tracking is causing “garbage in, garbage out” at hospitals nationwide. Why should you care about your data? Wrong!
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Google] SEO: 301 Redirects Don't Pass Existing Social Shares
    After we did all the redirect work on Thursday afternoon, we checked right afterwards for the social sharing stats for each of the pages for Facebook, Google+, LinkedIn, and Twitter. Google+. Over the last month, as we prepared to shut down the Performable website after HubSpot’s acquisition of them. In summary: Twitter.
  • ENGAGE  |  FRIDAY, MAY 25, 2012
    [Google] Can Someone Shed Some Ambient Light on the Photo Sharing Phenomenon?
    No longer are photos just meant to support text content, they serve as standalone content especially on sites like Facebook, Twitter and Google+. but also get involved with Google+. Not only is Google+ a great way to share images , its a space you need to take advantage of anyway. Since when did everyone become a photographer?
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [Google] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Credit: www.forzaitalianfootball.com. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared. Pride + Promotion.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Google] What Are Meta Tags and How Do They Work?
    Here is the first search result when I type “growing dahlias” into Google. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. How Meta Tags Help.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Google] What Are Meta Tags and How Do They Work?
    Here is the first search result when I type “growing dahlias” into Google. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. How Meta Tags Help.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Google] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    Some marketers mistakenly think Google is all they need because a buyer might type their company name into the search box. The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. See Manufacturers Need Lead Management to Close the RFQ Gap ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 17, 2011
    [Google] You’ve picked the wrong goal for your blog
    Spend some time with the Google Analytics for your blog.  Nearly every day I receive some variation of this question – “How do I drive more traffic to my blog?&# I would go as far to say that there seems to be an obsession with traffic among bloggers. In fact, the pursuit of traffic may actually be working against your success.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Google] More Than A Thousand Words: The Power of Visual Storytelling
    And comment here, on the @ Newscred   Blog  or follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+. 'It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the  leading editors  of the 20th century. Information Overload. The Power Of Visual Storytelling. Of course!
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Google] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    He should be able to speak intelligently about Google as if the company were his best friend. Obviously avoid the individual who condones search spam and promotes SEO tactics going against Google’s Webmaster Guidelines. 'SEO has always been evolving. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager.
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