simple two-second Internet search would have given her links to my Website, my blog, my Google, LinkedIn and Twitter profiles, and some of the articles I’ve written. My lucky duck son got an iPhone 4 for his birthday and the day it arrived, a friend of our family eagerly asked if he could “FaceTime&# us. What do you think?

The second thing they do is search for tires on Google. 'If you are in one of these industries, you need call tracking. Think about it this way: do you value phone calls? If the answer to this question is yes, then you need call tracking. These people rely on phone calls. In many cases they don''t even have websites. Phone calls matter a lot.

Free eBook: 7 Google Tools to Improve Your Marketing Effectiveness. Google is not only a search engine. Download the free eBook to find out about some of Google's lesser known tools and learn how to use them for marketing your business. Let's face it: there's quite a bit of negative sentiment surrounding ad targeting.

so does Google's own Matt Cutts himself ! Can we please come up with some better terminology for the concept of 'link bait,' already? It just sounds so. slimy. For me, it conjures up thoughts of those evil bait-and-switch advertising schemes. But I'm going to say it loud and proud -- "Not all link bait is bad!" And heck. What Is Link Bait?

Video is 50 times more likely to appear on the first page of Google search results than a text page, according to Forrester Research. Solicit and gather feedback through informal polls or via free services like TweetBeep or Google Alerts. Buying or selling a home is an important financial -- and emotional -- decision. hat -.

Post on Google Buzz. I pleased to present today an interview with William Robb , Director, Social Media Marketing for SAP. SAP is the world’s largest provider of business software and the social media role is extremely complex. What’s your background and how did it prepare you for this role? Brand listening, crowdsourcing, etc.

Don’t just announce that you’re having a contest on Pinterest, tell your followers on Twitter, your fans on Facebook, and your circles on Google+, too! So you want to run a contest on social media, eh? Not sure where to start? Which social network is the most appropriate choice ? If you're even allowed to run a contest there?

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. They do if they are.

Many e-mail marketers run dedicated Google Adgroups using key words like offers, deals or weekly specials as an always-on low cost name acquisition tactic which generally works.  E-mail is the Rodney Dangerfield of digital media. The day-to-day workhorse doesn’t get the respect it deserves. US marketers, according to eMarketer.

Google's crawlers are smart enough to understand what your website is about nowadays without you squeezing round hole terms into square peg sentences. Hey, lean in real close. have a little secret to tell you. It's about how to get more customers. Ready? Stop being sketchy. Did I just blow your mind? Probably not, right? Take a look!

Google Bookmarks. by Jesse Noyes | Tweet this. You probably remember the sights and smells from the first time you went to a baseball game. Or when you first saw your childhood hero throw a Hail Mary pass across the field for a touchdown. Or witnessed that first gravity-defying dunk in person. Full disclosure: The Suns are an Eloqua client.).

In addition, if you're using Google AdWords, check the added feature in Google AdWords to cross-check your keywords for mobile search, and adjust accordingly. This is a guest post written by Ann Ehnert. Ann is a marketing coordinator at SteadyRain , an internet strategy, design, and development firm. And this is where the fun begins.

Google, Yahoo and Bing are the largest and currently focused search engines. Google is the dominant one. Make use of various options to get found on Google. 4 Steps how to Get Blog Traffic through Social Media. Are you a person ready with a website? Do you aspire to be ranked top. Here are some tips for you. Content is the king.

However, inbound links are still the most important ranking factor to Google and other search engines, so it is critically important that you do great link building if you intend to rank for competitive keywords. This is also the step where many SEO strategies fall apart. Step 1: Research Guest Blogging Opportunities. Check out the results.

When there's no description tag, Google and Bing will pull it based on the balance of the page's content. Sometimes (especially for blogs) you may prefer Google's or Bing's version. To meta tag or to not meta tag. The debate on the HTML meta tags’ relevance and usefulness in search engine optimization continues. What's meta?

Set up a Google Reader to curate great content. My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life! Everything had to be perfect, so I quickly ran down the list. Freshly polished patent leather pumps – Check! Silky sheer control top panty hose – Check! Keeping it simple!

Post on Google Buzz. It’s Election Day here in the United States and we appear to be on the brink of a significant social change.  Many are pointing to the role of social media channels in spreading this movement.  Today, just two years after a sweeping Democratic victory, the tea-party movement is poised to redraw the landscape again.

Post on Google Buzz. It’s always been my practice never to write anything overtly negative on my blog, on the simply philosophy that it never pays to make enemies. If I read a book and think it’s nonsense, I don’t review it. If I test a product or service and don’t see value in it, I don’t write about it.

After seeing an item on TV, you might have started with a simple Google search, browsed through some sites, and clicked on a few ads before you made your final decision. Have you given much thought to your last purchase? Perhaps you ordered a new computer online. CMOs have a tough job when it comes to digital advertising.

Post on Google Buzz. Stumped for new blog post topic ideas? Struggling to increase blog traffic? Want more comments? Higher search position? Better results from social media? Younger looking skin in just three days? Can’t help you with that last goal, but excluding that one you’ve come to the right place. Muse taking a break?

Google Bookmarks. by Joe Chernov | Tweet this. Everyone. Welcome to my “ Oprah moment.”  Alas I get to say: “And you get a car, you get a car, you get a car.” Only they aren’t cars. They are books. But they are remarkable, change-your-career, reinvent-yourself books. We’ll get the authors to sign the book then send you out a copy. Facebook.

Eric Schmidt, CEO of Google says every two days we create more information as we did from the dawn of civilization up to 2003. Branding is no longer a company logo, tagline and brand colors. Yes, it helps people identify with your company, but it doesn’t necessarily make them want to buy from you. Shouldn’t you be a part of that?

Post on Google Buzz. Much has been written about content marketing from the delivery side. As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. How are they doing it? Social Media Marketing GPS (91 pages).

from my Google Analytics, the number of inbound links received, retweets and other social sharing. We’re almost at the end of the year and you made it. Congratulations! 2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S.

You simply measure the cost of a campaign (or trade show, or Google key word) and the amount of closed business that a particular campaign sourced and touched.  I’m pleased to bring back a series of interviews with thought leaders in B2B Sales and Marketing from earlier this year. Jim Dickie sees this as the Perfect Storm. Jim It’s fun.

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How can you learn basic search marketing for blogging in 5 minutes or less? Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Trust me, I’m no geek. Blog this on Blogger. Digg this!

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you write content that attracts readers to your products and services? read somewhere that most of what goes into our brains never reaches our conscious mind: Our five senses are processing 11 million pieces of info per second. Digg this!

Most SEO "best practices" have been so widely circulated that just having keywords in your copy and title tags isn't going to put you at the top of Google. Don't piss off Google. Wondering how the rampant innovations in search and social media are impacting SEO best practices? Is search engine rank (page rank) important?

According to research from Google and Ipsos OTX MediaCT , smartphone users conducting a search are more likely to be in the later stages of the purchase funnel—continuing their research or even visiting a business—than they are to be in the early consideration phase. On-the-Go Usage Means Searchers Are Likely to Take Action.

Social Media Shares: How many people are sharing your ebook's landing page on sites like Facebook, Twitter, LinkedIn, and Google+? Marketing content creators have a lot of potential content assets at their disposal. And just as each content asset is associated with different goals, each must also be measured by different metrics.

by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. It is difficult to imagine the world without them now! Similarly, we have also seen how traditional marketing use works, and how we market today with the goal to get to Closed Loop Marketing to generate more revenue.

Brian Clifton, Measuring Success , the official blog for his book, Advanced Web Metrics with Google Analytics. by Carol Fox In 1848, people flocked to California in search of gold. They initially used the panning technique to separate gold from dirt and gravel found on the riverbank. But competition was fierce, and not everyone made money.

You can catch Casie in the following social media communities: Twitter , LinkedIn , Google+ , etc. With our nation’s 236 th birthday already behind us, we at KoMarketing are charging full speed ahead into Q3.  This summer, our office continues to grow as we welcome two new team members to KoMarketing: Casie Gillette and Amanda Berglund.

Search Rank For Generic Term - Measuring your ranking for generic search terms (not your brand) like "xx product" or "yy service" in Google and other engines. Are you measuring marketing effectiveness online for your digital marketing activities ? For many its a graph that looks a bit like this. Article written by eb2bleads.

Similarly online, prior to Google’s Penguin and Panda updates, before everyone jumped on Content Marketing, and before social influenced purchasing decisions and search rankings, SEO went about things in their own niche. 'Over the past few decades advertisers have been concerned with the reduction of performance interruption techniques.

Post on Google Buzz. Once in a while you read a blog post and think, now that was great … this blogger REALLY hit it out of the park!  I thought I’d share a few of the most outstanding posts I’ve read over the past few months. By the way, none of these posts are tied to favors, affiliate links or any other kind of kick-back.

This description pops up directly under search results, and including your zip code helps ensure that you are featured in local business results on sites like Google. With hosts like Google AdChoices, you can generate HTML that will embed smart-ads seamlessly into you existing Muse site. Guest post by Anita Brady. Mobile Ready.

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer.

Post on Google Buzz. Welcome to Community Week on {grow} as we feature thought-provoking, original thinking from our community members. Sounds simple, but the marketplace is full of distractions and prospects can be a fickle bunch. Today’s lesson comes straight from the streets. David and Tobin are street performers and they hustle.

We all know that any good marketing team is touching potential customers with multiple different tactics, media, and offers all the time – email, social media, webinars, white papers, google adwords, SEO, and on and on. I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. Thanks, Scott.

27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset. Theres a never-ending dialogue about the difference between B2B and B2C marketing. But there is no such thing. Learn more.

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Law has been all over the marketing news lately. First, there was all the SOPA/PIPA drama. social network, Path.

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you write engaging content ? How do you unlock the minds of your readers? What makes your blog writing effective? How do you create quality content that pulls in interested readers? How can you reach, attract, and make an impact? Digg this!

When Coca-Cola promotes the campaign on their website, they have links to their Twitter, Flickr, Google+, Facebook, and YouTube accounts, and they use consistent tone and messaging that aligns with all their other campaigns throughout the year. It's that time of year again! The malls are packed. Discounts are everywhere. And glitter. prizes!

It just means something free, like Google Analytics, would help them get some insight into basic metrics that every marketer should know, like whether they're trending upward in site traffic month over month, what keywords they're getting visits for, and what pages on their site are most popular. This week, Inc.com announced the 2012 Inc.

It's something people will always need to know, and because of its continued relevance, it often amasses quite a readership and can even land you in the top of search engines for your own place on Google history. Evergreen content refers to the content you've produced that stands the test of time. Update Your Most Popular Content.

How to be a Google whore. There is a 90% chance that you were not reading this blog one year ago. I’ve covered a lot of ground since then so I thought I would reflect on 2010 and some of the blog posts that I think made a difference.  So if you are new here, thank you for being part of this community.  Guy Kawasaki is the devil.

Post on Google Buzz. The world of work is different today.  It’s not a 9-5 daily sprint, it’s an always-on, always connected, all-out communication MARATHON.  carry a heavy workload.  Here are a few tricks for handling this new world of work. 1) Schedule every important task. So now I schedule almost everything I do.  don’t. 

And oh yeah, if you get busted, Google will hack up your site's credibility and ranking like Jason and Freddy. Happy Halloween from HubSpot! In honor of our favorite spooky holiday, we've put together a list of the scariest marketing costumes. Read at your own risk! The Paid Links Buyer. The Yellow Pages. Slow Load Time. The 17-Form Field.

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief?

These patterns can be manually created if you have the time and patience, or you can find a variety of royalty-free patterns available for download through a basic Google search. In the current day and age of marketing, it’s no secret that visual content is an essential part of any successful marketing campaign. Sound good?

can tell you, first hand, every new potential marketing hire that crosses my desk gets promptly Googled. We all know the usual suspects. Craigslist. Monster. Career Builder. Newspapers. Half kidding.) Marketers -- or anyone -- looking for a job have probably spent time in all of these places at one time or another. But like. what else?

It will be interesting to see how this evolves as more people learn that services like Google share the underlying email address. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? don’t want to be contacted.

There are many stock photography websites available with cheap rates, and of course you can always search for Creative Commons Share Alike licensed images through Flickr or Google. This is a guest post written by Alvina Lopez, a freelance writer and blog junkie who blogs about accredited online colleges. Need a better web presence?

Google+ is an important part of this growth, but leveraging the large number of connections on Facebook and LinkedIn is key as well. Before we publish our 2012 B2B Social Media Predictions, we wanted to review of predictions for 2011 , and see how the year turned out for B2B marketers and their adoption for social media. It did not in 2011.

However, software marketers use Google+ (33% vs. 39%) and Pinterest (21% vs. 26%) less than their B2B peers. 'Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG).  Percentage of the Pie.

Google Bookmarks. by Erika Goldwater | Tweet this Like to give back?  To the community, I mean… Most of us would say yes. Social activities used to be a big component of what makes a “cool&#  place to work with sponsored Happy Hours or company-wide outings complete with zip lines and white water rafting. Share email. Facebook.

Google Bookmarks. by Jesse Noyes | Tweet this. There are times when knowing a lot about one thing can make answering a simple question difficult. Take Webtrends , for instance. But for Myllisa Patterson , Senior Marketing Optimization Analyst at Webtrends, all that expertise drilling deep down into analytics created an internal struggle.

Google Bookmarks. by Rob Brewster | Tweet this. There has been a lot of chatter over the past few months about our partner program and the changes we have made effective April 1, 2011.  I am happy to say we have made investments in the channel and I know our partner and customer community will benefit. We have dedicated partner marketing. 

Post on Google Buzz. I’m pleased to offer this entertaining guest post from {grow} community member John White, a marketing communications writer for technology companies. think you’re going to love this romp from John’s offbeat and creative mind! “Gail, do you get social media?&# I asked her, italicizing the verb.

Each email that is opened or clicked, each web visit, each form, each search on Google, each referral from a social media property, and each webinar attended are part of the prospect's digital body language. I've been using the term "Digital Body Language" on this blog quite a lot for obvious reasons. So what is it?

People will call whatever number shows up when they conduct a Google search. They are concerned about Google''s NAP (Name, Address, Phone Number) consistency. Basically Google says that these three elements need to be consistent across all online platforms. These marketers want attribution data for their phone calls. Sorry.

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. The Razer company is a fine example of a community-focused marketing strategy. They design gaming peripherals “for gamers, by gamers.&# They have passionate fans on Facebook who participate actively. Here are links to the awards on CNET: [link].

With a sense of nostalgia a-brewin', you Google Annie's Summer Shack to see what they're up to during the off-season, and to figure out when they'll be open again for sno-cone goodness. After your peak season ends, a stretch of slow business begins, and your website and store front become ghost towns. It's a bummer of a thought, to be sure.

If you’re Apple or Google, you might not have to do this – though you should. Well the advertising and PR worlds are abuzz with the news of Forbes ’ new AdVoice offering, which enables corporations and other organizations to blog under the Forbes banner under some sort of paid arrangement.  Photo Courtesy Matt Miller, Flickr.

Post on Google Buzz. I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, my mind was never far from looking at the marketing spin on things. While nearly every hotel, restaurant and pub in the U.S. I’m talking about it right? 

He notes that prospects can now “use Google, news and vendor Web sites, and social media to freely search and gather all of the information required for making their initial product and vendor selections, largely bypassing your company’s typical marketing program and ‘story’ as their sole source of their information about your product.”.

Besides Google Adwords and Bing, what other major PPC sevices are. Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. am doing PPC for a franchised company with several locations. Can you tell me how can I create search query report through Goog. Have strategies like these worked for you?

The biggest of these includes keeping Google aware of your site.  The more new content you add, the more Google will visit your website. . This means Google visits our website and not just our blog, which we consider much higher-value traffic.   . At my previous company my success was measured by number of leads.  Life was good. 

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Social media continues to rain data onto the market. mean, what are the actionable takeaways from all this data we're collecting? Word on Social Data. What's the rate of growth?

Not only should you be using visual content on your website, blog, or downloadable content -- you should also be sharing them (and making it easy for others to do so themselves) on sites like Facebook, Pinterest, and Google+, where visuals thrive and spread like crazy. Danny and Sandy. Johnny and Baby. Noah and Allie. Don't believe me?

Google Bookmarks. by Jesse Noyes | Tweet this. You’ve probably seen some poor quality presentations in your life, the kind that lull you to the sleep or drag you down to the very depths of boredom. There’s a good chance that you can’t tell why it was so bad, but you know it when you see it. As a result, they just bore us. You use chunky data.

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Gordon Graham. How do you concisely convey the information you want to present in your white paper? " Read on to get their insights. Michael Stelzner. Provoke?

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michael Stelzner. White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years.

It also helps you generate better visibility; my own blog has more than 800 articles, so it becomes more and more likely, with each passing day, that one of my articles will turn up in somebody’s Google search results on queries related to my industry. How the Sales Game Has Changed. The result? The result? The result?

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive! Do White Papers Still Rule? Do White Papers Still Engage?

Embed in-banner lead forms into your display ads on high traffic content pages on your website, on third-party websites, social pages, and ad network placements such as the Google Display Network (GDN), to capture leads right where you engage prospects. However, with so many competing distractions for users, this is harder than ever!

They're promoting the app on their homepage, paid ads on Google and Facebook, and soon will roll out social sharing features. Online retailer Zappos.com just launched a new app for iPhones, iPads, and Androids. Talk about just in time for those last-minute holiday shoppers! As usual, Zappos has nailed another aspect of its marketing.

Post on Google Buzz. Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Coordinate efforts. LinkedIn, Facebook).

Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. This leaves unique features as the only viable strategy for a new firm.*

They might get to your site by doing a Google search, or hear about you from an industry newsletter, or get familiar with your products through your email communication or on Twitter. Inbound marketing isn’t a straight line, in which point A symbolizes a visitor coming to your site and point B translates into a purchase.

You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. If you're a small or medium sized business, you've probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. But why not dream big?

The best way for an eCommerce store to have increased visibility in organic search on Google or Bing is to write a blog. Google Products. I recently wrote an article on 4 Tips to Increase Holiday Sales that was meant to help prepare eCommerce Stores for the upcoming online holiday shopping season. Price Grabber & Yahoo! Shopping.

Google Bookmarks. by Jesse Noyes | Tweet this Always the virtual iconoclast, Danah Boyd , a senior researcher at Microsoft, made the argument that when we talk about protecting people’s privacy, we probably don’t know what we’re talking about. The issue is we are deaf to social cues online. This has some obvious relevance for marketers.

We drop in on Google+. T here are a lot of blips on our daily radars. We check our Twitter stream. We comb through our RSS feeds. And for the most part, we ignore most of the content we see. Because we’ve read it before. Because it sounds too familiar. Because it’s obvious. Because it’s just another echo in the echo chamber.

Sure, a customer MIGHT search Google for “management consultant,” land on your site and then pick up the phone. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. Passive Marketing. You do!

Sure, a customer MIGHT search Google for “management consultant,&# land on your site and then pick up the phone. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. Passive Marketing. You do!

 NewsFeed marketing is to Facebook what SEO is to Google.  The Facebook marketing challenge has evolved from accumulating to engaging fans.   On average only 3-7% of fans see any given status updated posted to a brand page. In general, there’s only a 2 percent chance that a given post will get any kind of viral pass-along.

  Don’t be confused by the fact that “TV” now refers to the explosion of long and short form professional or user-generated video streamed, viewed and downloaded on a broad array of devices from smartphones and tablets to laptops and gaming devices to Apple or Google TV offerings. TV is inherently social. The hype surrounding social TV.

Ask customers to post product reviews or publicly rate your services on sites like yelp.com and Google places. Even the best companies will have a portion of the marketplace that do not think well of them or even hate them. Many of these people will do anything they can to drag you down. Establish Credibility.

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. Did you hear that?

For example, according to TechTarget/Google research, the primary source of information about products and services is someone's peers and colleagues. Edward Brice , the Senior Vice President of Worldwide Marketing at Lumension , is pioneering the use of social media throughout his company. Here he shares his thoughts on the impact Web 2.0

For example, according to TechTarget/Google research, the primary source of information about products and services is someone's peers and colleagues. Edward Brice , the Senior Vice President of Worldwide Marketing at Lumension , is pioneering the use of social media throughout his company. Here he shares his thoughts on the impact Web 2.0

Post on Google Buzz. I’ve had fun attending and presenting at Cincinnati’s progressive Digital Non-Conference (#dignc) this week and a highlight was the spirited debate provoked by Pete Blackshaw , executive VP of NM Incite. . His presentation “Do you still need a website?&# Oh wait.  Tweet This! Share this on Facebook.

Post on Google Buzz. I was up for PR blog of the year and came in second to Gini Dietrich. Best thing that ever happened to me. It introduced me to this inspirational business dynamo who has become a great friend. Ah…the American dream. We all want to work for ourselves, in some fashion. Right? Wrong. Growing a business is hard work.

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. she queried.

Yup a new era in search had been born and Google was supposed to be scared. Microsoft made a big splash with their new search engine, Bing and even bigger slash when their partnership with yahoo was announced. But even the best of us stumble at times and the same is true for Microsoft.

Measure Success with Google Analytics. Google Analytics is like the window to your Web site's soul! Top Tips for Designing a More Engaging Web Site. ” The general idea is to pull in a warmer audience with useful, educational content. Take a look at our summary of these tips in the presentation above. Add a Blog (or Blogs).

The spiders from Klout and from Google and Bing as well as from the Twitter top lists are constantly spending their limited resources paying attention, retweeting, auto-tweeting, and indexing the biggest prey on the prairie. Image via CrunchBase. Happens in DC all the time. Immediately I’ve lost my audience’s attention.

Post on Google Buzz. Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4 How do you get there? Curiosity. Passion. Patience.