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  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Google] Local Marketing Q&A with Expert Blake Denman
    According to a Google/IPSOS Survey in 2011, 62% of California small businesses (less than 250 employees) do not have a website. How have the steady Google algorithm changes in the last 18 months, changed what you do? There have been some major shifts earlier in the year with Google Local becoming Google+ Local.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, OCTOBER 13, 2010
    [Google] The Mi6 Tweekly: Week of October 4, 2010
    Search on Google. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Good advice on using Linkedin. Tuesday. Wednesday.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google] Why you’ve already missed the hottest marketing opportunity
    Google AdWords. Google AdWords. 'By Eric Wittlake, {grow} Contributing Columnist. Want to take advantage of today’s hot new marketing opportunity? Sorry, you’ve already missed the boat. The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak. Twitter.
  • FATHOM  |  WEDNESDAY, JUNE 18, 2014
    [Google] Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
    Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. Learn more about Google Adwords Auction tool at Google Support ! 'It is said, If you know your enemy and know yourself, you will win 100 battles. What is this revolutionary tool? The Auction Report! Great!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Google] Seven Ugly Truths About Content Marketing
    use the following to questions to guide this conversation: Review the number of Google searches it appears in. Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [Google] Is social media creating a generation of cowards?
    Post on Google Buzz. I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. Tweet This!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, NOVEMBER 4, 2010
    [Google] The Social Media Bandwagon Has Become a Supersonic Jet.
    Post on Google Buzz. Wendy Boyce. As a Social Media marketer with SIGMA Marketing Group , I am still amazed when I meet business savvy folks who have not yet adopted social media usage in any way, shape or form. The book provides strong thought leadership on the importance of your social networks. There’s nothing wrong with that.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Google] The Content Hustler’s Playbook for Brands: 5 Steal-able Ideas
    And if you haven’t, then just take a quick look at this Google Trends chart showing the surge in people typing the phrase “content marketing” into Google and seeing what treasures they might find. Hint: It’s likely content marketing about content marketing. Very meta. But this is the internet—what did you expect, cats? Okay, Right.
  • ENGAGE  |  WEDNESDAY, JULY 25, 2012
    [Google] A Simple Formula for Social Media Engagement
    use Google Reader as a listening station and it works just fine. Some people will tell you you need Radian 6 or something fancier, and that may be the case, but Google Reader is one hell of a product). People intuitively understand the elements of what makes for success in social media. No, we know what the buttons do. Well, sort of.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 28, 2010
    [Google] This is why you will have a career in social media
    Google unveiled an enhancement that some say will obsolete 80% of conventional search engine optimization strategies. Post on Google Buzz. I’m about to make a prediction that surprises even me. know I’m sounding like some wild-eyed social media hype master here but hear me out, OK? Here’s why. Observe.  Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 28, 2010
    [Google] This is why you will have a career in social media
    Google unveiled an enhancement that some say will obsolete 80% of conventional search engine optimization strategies. Post on Google Buzz. I’m about to make a prediction that surprises even me. know I’m sounding like some wild-eyed social media hype master here but hear me out, OK? Here’s why. Observe.  Tweet This!
  • CLIENT BRIDGE  |  THURSDAY, MARCH 14, 2013
    [Google] Why to Use Video in 2013
    Video Shakes Up SEO Google likely shows a preference for product videos in its search rankings. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. In addition, marketers are realizing that video is more versatile than many initially imagined. View Original Article
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 31, 2013
    [Google] Online Marketing Trends for 2013
    Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. A surge in second screen value." Mobile screens represent value to marketers. The evolution of attribution modeling." The rise of gamification." Improved data visualizations."
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 1, 2012
    [Google] Writing Effective SEO Content
    Good content is next to useless if Google and other search engines can't find it, but you must remember that your first audience is always people. Creating effective, well-optimized content is critical for marketers. From MarketingProfs, here are nine tips for creating effective SEO content. The title should summarize the post.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 4, 2012
    [Google] Content Marketing Lessons for Small Business
    Never stop listening." - Use Google Alerts and regularly search Twitter for customer interactions. The TopRank Online Marketing blog has 17 lessons about content marketing for small businesses. Whether you’re a big or small business, content is content." - Regardless your company's size, the same rules apply. View Original Article
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 9, 2012
    [Google] Social Media Automation Mistakes
    Hubspot recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 13, 2011
    [Google] Content Marketing in 2012
    Nate Riggs - Google Plus, with its ability to create niche content distribution lists, will take over the business collaboration market place. Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Google] 22 Noteworthy Content Marketing Guides and Tips
    According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 'Content marketing is a hot topic. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. What role does visual content play?
  • ANYTHING GOES MARKETING  |  TUESDAY, JANUARY 23, 2007
    [Google] Even Your Father is on YouTube
    friend of his who did a Google search came back with this video in the search results. PS - Look beyond YouTube to other video hosting platforms such as Google Video PPS - It was really great to know that I have a video of my dad that I can now watch. What does this all mean? My father sure wasn't. How Can I get Started Using YouTube?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, DECEMBER 17, 2010
    [Google] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
    At the very minimum, the free Google Analytics code should be installed on your web pages. Don’t be fooled into thinking that Google Analytics is not very capable just because it is free. See Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence. That’s what most businesses wish for during the Holiday Season.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] 11 Pro Tips for Better Business Blogging
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 29, 2010
    [Google] What the Future Holds for B2B Social Media Marketing
    Google Maps for Android Get Updated R. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. But what about the use of social media between businesses? million followers).
  • JUNTA 42  |  THURSDAY, DECEMBER 22, 2011
    [Google] Top 15 Content Marketing Predictions for 2012
    believe that Google+ will become a new blogging platform and that in addition to sharing content, users will start creating their own content right on the G+ site. As real-time becomes the norm and journalists search Google for thought leaders to quote, more and more marketers will newsjack their way into the media. Enjoy!
  • FATHOM  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google] Assisted Living Digital Marketing - Where We're Going
    If you haven’t started leveraging the Google Analytics Demographics capability, what are you waiting for? Leverage reviews – We all know that review sites like Yelp and Google+ local pages are exploding, so we need to stay ahead of the curve and actively solicit positive reviews from our residents and families.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Google] 10 Steps to Better Visual Marketing With Canva
    Each blog post should include an image so people can pin it on Pinterest, or share it on Facebook or Google+ with a good embeddable image. Google+ posts. For example, people know they are seeing great content from Fabulous Blogging because each image has the blue, circular logo -- whether it''s on Pinterest, Facebook, or Google+.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JULY 20, 2010
    [Google] 5 Ideas and More to Improve B2B Marketing Strategy
    Post on Google Buzz. Rick Volz. In a recent Modern B2B Marketing Blog article , the author Maria Pergolino suggests it’s the right time to assess your B2B Marketing Strategy and consider areas of improvement.  Maria suggests the following 5 ideas to improve your marketing strategy: 1. Find new ways to integrate marketing channels. Asking.
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Google] Brand Logos: The Good, the Bad, and the Ugly
    Google's Successful Rebellion Against Logo Design Best Practices. Surprisingly, the Google logo actually goes against a few standard branding rules. That being said, the rest of Google's applications have fantastic branding, and they really demonstrate what each different Google product means. as the "I" of Pixar.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Google] B2B Blogging Gets Publishing Discipline
    The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). For obvious reasons, I can’t identify the finalists). Holy cow!
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Google] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+. 'Has the rise of digital, social and mobile technologies affected your marketing organization? As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. Because business innovation cycles have sped up.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Google] 5 Helpful Hints to Attract New Business Using Your Blog
    You want to be able to dominate these words in Google search. Be sure your site is indexed with Google. If your pages are not indexed, then Google is not crawling them. Here are 5 simple steps and suggestions to improve your company’s blog as a major tool for fueling new business leads: 1. Highlight key words and thoughts.
  • MARKETING ACTION  |  MONDAY, JULY 15, 2013
    [Google] SEO 101 Part 3: Keyword Savvy
    Ask people, drill down in social media, do a survey, see what’s already being used, and/or use a keyword research tool such as the Google Keyword Tool. Here’s an example of a keyword search using the Google tool. In Google Analytics, this is under Traffic Sources > Sources > Search > Organic. Get the SEO White Paper.
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Google] Everything You Need to Measure Twitter Marketing ROI
    To see how many visitors are coming to your site via Twitter, you’ll need an analytics tool, such as Google Analytics or HubSpot. While Google Analytics is free, the benefit of using a tool like HubSpot is that you can directly see how many leads are generated through Twitter. To bring in new customers? Use the Right Metrics.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 17, 2010
    [Google] How Do Consumers Make Decisions? Theory or Fact?
    Post on Google Buzz. Bob McCarron. How do customers make decisions? This question has been at the core of marketing strategy for many years.  As marketers manipulate the various principles of marketing, the consumers they seek to reach also change their decision-making criteria.  Are these consumer decision-making theories new?  Not exactly. 
  • FIFTH GEAR ANALYTICS  |  MONDAY, NOVEMBER 22, 2010
    [Google] Apple: A Story of Consistent Brand Messaging Across Channels.
    Post on Google Buzz. Kevin Gilbert. Unless you’ve been sleeping under a rock, you are aware that Apple has flooded the market with impressive state-of-the-art and stylish consumer electronics:  iPhone cell phones, iPod MP3 players, iPod Touch hand-held computers, and now the iPad tablet computer. was excited to setup my new iPad. Tweet This!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Google] 43 Bright Ideas for Promoting Your Lead Gen Content
    Google+. 13) Post to your Google+ page during launch week. 14) Host a live Google Hangout to answer questions related to the piece of content. . Each time you blog, you give Google and other search engines one more opportunity to find you. 'So you just created a piece of content for lead generation  -- congrats! . Email.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 8, 2012
    [Google] Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!
    Consider using Google Alerts to go out and find those articles.  I have all articles and alerts come directly into my Google Reader and from there it is super simple to categorize those into folders that could literally be the names of your clients and prospects. Selling has always been about relationships. What kind of cars do I see?
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 29, 2011
    [Google] 5 Twitter Tools to Help Manufacturers Generate New Business
    This tool is like Google Alerts for Twitter! Twitter is an under-utilized tool that businesses should be using more. There are well over a hundred different Twitter tools that have been developed. Recently Michael Gass , my social media mentor, came up with a helpful list. . TweetBeep. TweetScan. TweetLater  (now called SocialOomph).
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Google] There’s No Difference Between Black, White or Green people
    One of the reason I blog is for Search Engine Optimization, WordPress says that SEO is built-in and every post says “Hey Google. Here I am,”” Hi Google. 'Indiana High School Basketball. The award-winning marketing expert, Jeff Ogden , President of Find New Customers ( @fearlesscomp on Twitter. Nice to meet you.
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Google] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    Her response to a Google ad.). It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. In short: no.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Google] WTF Does Kevin Spacey Know About Content Marketing?
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Why Kevin Spacey? Tweet.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Google] Winning With Customers – B2B Playbook Review
    Post on Google Buzz. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  After hearing Keith speak, I expected the book to be entertaining, challenging, and enlightening – and I haven’t been disappointed.   Start with “Friendlies”. Digg this!
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Google] 3 Tips for Understanding How People Search for You Online [Marketing Cast]
    the Google AdWords Keyword Tool , the Google Insights for Search tool , and HubSpot’s Keyword Grader ). What’s tougher than finding the right words to communicate something? Finding the right keywords to predict how something might be looked for in search engines. Start With Interviews. Check Out Industry Events.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 10, 2011
    [Google] Does +K affect your Klout score? (and other juicy Klout nuggets!)
    So, we don’t see anything happening like that on a mass scale but we have a whole team monitoring for that sort of thing, including people with past experience at Google who have already lived through that sort of thing!&#. In fact I thought the development was somewhat disturbing because it seems to invite people to game the system.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Google] The Importance of Multimedia in A/E/C
    Related Stories Management Consultants: Three Considerations to Integrated Marketing Communications How to Get Repeat Business From Your Current Clients 3 SEO Trends to Keep Up With Google 'Check out our latest video blog post above where we review The Importance of Multimedia in A/E/C. On Twitter or Facebook?
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Google] Top 10 B2B Social Media Posts of 2013
    Reasons Why Google+ is a Killer B2B Social Media Platform (2013). Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. 'The best way for me to wrap up the year is to share what B2B social media posts resonated most with readers this year. Read more. Read more.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 22, 2012
    [Google] The Evolution of Content Marketing – An SEO View: UK Edition
    But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. It certainly isn’t the answer to Google’s Penguin update despite being often heralded as such.
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Google] How to Write a Fluff-Free Mission Statement
    Google''s is an excellent example: "Google''s mission is to organize the world''s information and make it universally accessible and useful. ". happen to think Google''s mission statement is one of the most inspiring I''ve ever heard. 'Mission statements. They sound inherently business babbley , don''t they? silly. Wrong.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 28, 2010
    [Google] Social Media Success Story
    And on our blog we’ve posted some pretty good content – our posts on austenitic grain size, welding resulfurized steels, bar straightness, temper color, and material impacts – these all come up on page 1 of Google search results. Page one on Google is the gold standard for information in the information age of today. Do it now.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Google] How Do You Find The Time For Social Media?
    And follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'How do you find the time for social media? This is the question I get asked probably more than any other. have four lovely children, a demanding job, a wife with a successful career and more.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    [Google] Why SEO Is The Key To Successful Marketing
    ” The quality score is calculated by the search engines (Google, Bing, Yahoo in the US) and requires that you have the content your buyers want and that this content includes the keywords your buyers are searching for. Everyone uses a search engine! SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click. Top Challenges.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Google] Twitter is dying—and it’s all your fault
    I find myself going back to LinkedIn and also using Google Plus. By Neicole Crepeau, Contributing {grow} Columnist. m going to get flak for this post, but I don’t care. m so frustrated that I have to write something. love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 26, 2013
    [Google] 10 Marketing Tools We’re Thankful For
    Google’s Keyword Planner enables marketers to examine keywords for both SEO and PPC efforts to develop the appropriate strategies. 'by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. With the U.S. Here’s our ‘Ode to Integrated Marketing’, a cornucopia of 10 marketing tools we’re thankful for: 1. Happy Thanksgiving!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Google] 6 Personal best practices for content creation success
    Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? 'Between my podcasting compadre Tom Webster and myself, we have written six books, more than 2,000 blog posts, recorded about 500 podcasts, posted more than 80,000 tweets, 4,000 Facebook posts, and 200 videos. We have made mistakes.
  • B2B MARKETING ONLINE  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Google] Convergence vs. divergence
    The devices are developing at an incredible pace with Apple and Blackberry leading the way with Google fast approaching. A few years ago I was working with a technology client who told me about the convergence of telephony, desktops and mobile so everything I could ever need would be in once device. So where are we now? What about me?
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 7, 2011
    [Google] The World Has Changed…Has Your Marketing?
    The average information seeker conducts dozens of searches per day , and- rather than listen to a sales rep, read a spam message, watch a TV ad, or fly to a trade show - most people find it easier to sit at their desks and find information online through Google. The digital revolution has drastically changed over the past 20 years. World".
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 25, 2013
    [Google] Who Is Responsible For Demand Generation? Marketing or Sales
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Google] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. What is your quest? What is your favorite color? But we had a problem.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 19, 2012
    [Google] 4 Steps To Succeed In The Digital Age [Slides]
    How does your brand cut through the noise of information when “every 2 days we create as much information as we did from the dawn of civilization until 2003” ( ~ Google CEO Eric Schmidt). OK, I admit it. am a sucker for a great slideshare presentation. And then I like to review them here. So here is a quick recap of Jeff’s main points.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 6, 2011
    [Google] Triumph of the Niche-Meister: A True Story
    Guess who’s #1 on the Google results list for “Executive Onboarding”?). Also he’s some 300 execs and companies on his Google alert list. The same is true if a contact appears in a Google alert. have finally found someone who actually practices what I preach. This individual has a very successful business. The Niche is the Thing.
  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2011
    [Google] Why article marketing is still important
    Article marketing has become known for spammy tactics like spinning and duplicating and has resulted in Google cracking down on article content as part of the Panda update. Image by Irina Souiki via Flickr. by Nick Stamoulis. If you're going to market online, it's all about the content. Does this mean that article marketing no longer matters?
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Google] Content Retargeting: A Marketer's Guide to Getting Started
    These ads might appear on Facebook, Google’s search results pages, or any website that is part of the advertising network in which you participate. We chose the Google Display Network for our retargeting campaigns, simply because of the massive network size. You can follow him on Twitter and Google+. or higher).
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
    We marketers don’t have the luxury of just sitting around while prospects google our company name or search out our keywords until we hit our goals. 'I’m always hearing from marketers who struggle with the top of the funnel.  So humor me for a bit and let’s stick with the dirt analogy.  Yup dirt.  Warning, “punny” content ahead).
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Google] A Guide to Creating a Thought Leadership Campaign
    While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. It gets you started. It secures resources. Preparation is key. Your Turn.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 16, 2013
    [Google] Why Every Business Should Have a Blog
    Search engines (particularly Google) love websites with great content. Blog content tells Google your business has a quality website. Google has been working hard to rid search results of low-quality sites. Use the Google AdWords Keyword Tool to find extended phrases for your main keywords. Photo credit: inju).
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Google] Tips for Maximizing Your Content Marketing’s Potential for Exposure
    If you want tips for improving your SEO, there are best practices and a list of good resources on SEO in our white paper “ Marketer’s Guide to Call Tracking for Google SEO and PPC ”. Twitter, Facebook, Google+, LinkedIn, YouTube, and other sites and services are an excellent way to generate exposure for your content.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Google] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Google] Week in Review December 16th
    Google Marketing Strategy: A Platform For Content Marketers! Get the highlights on Google Currents, which pulls everything together for content marketers who want to easily distribute content to mobile. " Before we depart for domestic bliss and non-digital socializing, we give you our favorite picks from this weeks blog buffet.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 29, 2013
    [Google] For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
    Both Google and Bing offer structured data markup testing tools, which can help webmasters better understand if their implementations of markup are correct and how these search engines “see” marked up digital information. Authorship – Google Authorship aligns perfectly with content marketing efforts. Final Thoughts.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Google] IDC Sees Massive Disruption From Industry’s Platform Shift
    Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google] The Economic Value of Your Company Brand
    Rounding out the list are Microsoft, Google, Coca-Cola, IBM, McDonalds, GE, Samsung, Toyota, and finally Louis Vuitton, with a brand value of almost $30 billion dollars. 'I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. The brand is respected.
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Google] A Thanksgiving Prayer for Digital Marketers
    Google ; we offer our last benediction to our imperial digital overlords, whose market-dominating search engine drives much of our SEO and content marketing efforts (whether we like to admit it or not). 'As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. Digital Marketer''s Thanksgiving Prayer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2011
    [Google] [Cartoon] The Leads Are With Sales
    Google Bookmarks. by Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out. It turns out, not every person that opened the email – or even clicked through – is the right fit. And sales doesn’t have all the context they could to really make the connections count. Reddit.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 19, 2013
    [Google] WordPress.org Hosting Options for you. Hint: The cheapest is not the best.
    14 Steps to Make Google Penquin love your SEO. With the Google Penguin and Panda updates placing an emphasis on quality, speed and freshness, picking the right host means everything. If your site is slow, Google will ding you badly. Google also incorporates your page-load time into your site’s search rankings. Bluehost.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Google] In praise of social media mediocrity
    Just because you set up a bunch of social media profiles, wrote bunch of blog posts, got a bunch of followers, and even tried out Pinterest and Google+ in a big way, you’re not really a social media marketer, guru, maven, or expert, if you’re not still monitoring, posting, commenting, and contributing. Come on! There, I said it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Google] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Google Bookmarks. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Call in the CEO. 
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 9, 2012
    [Google] Damage Control: The Marketing Metric You Forgot About
    At the end of the day, Google’s tagline sums it up perfectly: The internet is what you make of it With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. But here’s a metric you likely haven’t established: how much are you willing to pay for the damage control of a single customer?
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 20, 2012
    [Google] Social Online Marketing: Hype is Over, Time to Show the ROI!
    When setting up an online social campaign, whether it be a Facebook, Twitter or a Google campaign (or other), a campaign name tag can be added so once a prospect clicks on that campaign, and is redirected to your site, your online analytics solution can capture who that prospect is and apply a unique ID (or cookie). 
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 20, 2011
    [Google] Big Data Needs Big Judgment
    Among recent companies that have done this effectively, Amazon, Capital One and Google come to mind. Recently, there has been a flurry of articles in serious forums about the promise of BIG DATA. There is even a conference for data scientists , a newly found species. This is far from the truth. Analysis of data has always been a challenge.
  • BLOG MY CALLS  |  TUESDAY, JUNE 11, 2013
    [Google] NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
    Call tracking is like Google Analytics for the phone. Marketers spend BILLIONS each year on PPC campaigns, specifically on Google Adwords. 'This has been an interesting week for the call tracking world. In fact, the term ''call tracking'' has been used more on Twitter this week than any other week ever. That''s sort of unfortunate.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Google] 15 Blog KPIs You Should Already Be Tracking
    Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. Google Analytics is again an option for non-HubSpot users. Google Analytics can also help here as well. Non-HubSpot users can fall back on Google Analytics. Analytics.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2012
    [Google] Best Quora Guides and Insights of 2011
    ” The second involves following Google engineers (and ex-Google engineers) on Quora to try to gain insights on the inner workings of Google’s algorithm. Is Quora still a significant social media destination? But that flood began to subside in about April of last year and had slowed to a trickle by late summer.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Google] Is Parallax to Blame for Poor SEO?
    The cons that people have been buzzing about have to do with decreased searchability, Google penalties, and other search engine optimizaton (SEO) concerns. This means search engines like Google and Bing index only one page on their search results, which can seriously hurt your organic search visibility. How Parallax Design Works.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 22, 2014
    [Google] Keynote Speaker with zero interest in your marketing conference
    We love comments (Not SPAM please) and those who share on social media too, especially Rebecca Eriksson , the beautiful girl in Sweden who supports me on Google Plus all the time. 'Jeff Ogden of Find New Customers is an entertaining and fun keynote speaker who loves to get on stage and entertain your audience. link]. What do you think?
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 30, 2014
    [Google] A Show By-Product – Superb at Introductions
    Please continue the discussion over at my Google Plus page. 'Stephen Dubner, Freakanomics. Sometimes unexpected benefits come from things you do. I’m REALLY good at connecting people. created Marketing Made Simple TV almost two years ago, and I’ve interviewed over 100 top thought leaders, like Stephen Dubner of Freakanomics soon.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Google] 12 Mind-Blowing Statistics Every Marketer Should Know
    That also means your new business card isn't a business card—it's Google. The more you blog, the more pages Google has to index, and the more inbound links you're likely to have. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. They're just kids." Finally, some good news!
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Google] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 22, 2013
    [Google] Guest Blogging: Just How Important Is It?
    Another way to find blogs to guest post to is you could also use Google or another search engine to find blogs that are related to your industry. 'Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. So how do you find guest bloggers? You can start out simply. Photo Source).
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Google] 6 Steps To Executing A Content Strategy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Photo Source.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Google] How to Consistently Keep Up With the Latest Social Media Trends
    3) Use Google Alerts on terms and influencers. Now that you have a list of influencers that you can follow on social media, you can set up a Google Alert for some of them. Pick your top three favorite influencers and set up Google Alerts for them. 'There''s so much going on with social media it''s hard to keep up. It''s hard.
  • PAUL GILLIN  |  THURSDAY, AUGUST 9, 2012
    [Google] How Twitter Amplifies a Customer Attack
    Two places to look are Bulldog Reporter’s PR Monitoring & Measurement Software Buyer’s Guide ([link] and the Social Media Monitoring Category of TopTen Reviews ([link] Be careful when relying on Google search for evaluations because the market changes rapidly and many top Google results are three or more years old.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Google] How To Build A Culture of Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Google] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Google] Maker’s Mark: PR Debacle or Social Media Genius?
    Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke. mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. Let’s translate, shall we? Cheers!
  • SYNECORE  |  WEDNESDAY, APRIL 10, 2013
    [Google] You’re Telling Me You Don’t Use Analytics to Prove Your ROI?
    Track the Success of Campaigns- Set up and segment your campaigns with Google Analytics. 'Every time I’m on a sales call, I ask the prospect how they measure the effectiveness of their marketing efforts. The silence on the other end of the line lingers for a few seconds, followed by, “We currently don’t track the success of our campaigns.”
  • LOOPFUSE  |  FRIDAY, OCTOBER 18, 2013
    [Google] Check out our Fall 2013 release!
    This makes a host of external integrations possible including to CRM systems for Google Docs by using awesome service Zapier or other systems that support webhooks. 'We’ve been busy building out our marketing automation platform with some new features and additional infrastructure improvements.
  • SAZBEAN  |  WEDNESDAY, JANUARY 16, 2013
    [Google] The Experts’ Views on Content Marketing
    But after Google’s Panda update, there seems to be a talk of a “new” type of marketing which focuses on content. There have been a lot of discussions about what works in the realm of online marketing. Many say that massive link building and the quantity of links still matter, while others focus on optimizing their website to its fullest.
  • SAZBEAN  |  TUESDAY, MAY 22, 2012
    [Google] Marketing is becoming the new R&D
    Google’s Chief Economist Hal Varian coined the phrase “marketing is the new finance”. Varian foresaw great advances in ways to satisfy people’s needs, better matches between buyers and sellers, and a more robust advertising environment due to the availability of vast quantifies of rich, real-time, highly available “big data.”
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Google] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • SYNECORE  |  MONDAY, MAY 19, 2014
    [Google] 8 Online Resources to Sharpen Your Marketing Technology Chops
    One of the original MOOCs (massive open online courses), Udacity was started by Stanford Research Professor, Google Fellow, and overall uber-techie Sebastian Thrun, whom Fortune magazine dubbed one of the 50 smartest people in tech. Thrun helped build Google’s driverless car ( a recommend you check out his 4-minute Ted Talk about it here ).
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