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  • SAZBEAN  |  WEDNESDAY, MAY 8, 2013
    [Google] Guest Blogging for Effective Link Building
    Spider web (Photo credit: Marcelo Tourne) Links into your website are a signal to Google that you have good content. While you can just continue to produce good content and hope that you’ll build up the number of links coming into your site over time, guest blogging can help accelerate that process. You need to build links.
  • SAZBEAN  |  SATURDAY, NOVEMBER 24, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of November 24, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 10, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of March 10, 2012
    Google+ For Business  (Social Times). Here are the top Internet strategy, marketing and technology links for the week of March 10, 2012… Why Small Businesses Need BOTH Social & Search (SmallBusinessSEM). Why You Should Celebrate Every Win (ProBlogger). Half of SMBs Use Social Media for Marketing (Marketing Profs). Social Times).
  • SAZBEAN  |  SATURDAY, FEBRUARY 11, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of February 11, 2012
    Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments (eMagine). Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012…  . How to Handle Criticism: a Practical Guide (ProBlogger). An Easy Way to Decrease Your Unsubscribe Rate (ProBlogger). Spin Sucks). Brandwatch).
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Google Will Change Web Marketing in 2012 (Harvard Business Review). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). Social Media: Spotting the fakes (Jim’s Marketing Blog). What’s the right social cocktail for you? GigaOM). Forrester Blogs).
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 27, 2015
    [Google] Closing the Customer Experience Gap: 10 Questions to Ask
    Twitter | Facebook | Google+ | LinkedIn |. I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 16, 2011
    [Google] Reminders Impact On Webinar Attendance [Chart]
    quick Google search for standard attendance rates for webcasts shows a rule of thumb that only 25% of your registrants will actually show up and hear the message you are trying to communicate. by Egan Cheung | Tweet this Most people think of event automation as a huge time saver, which it is!  But – it can be so much more.
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Google] 3 Steps to Building a Strong Mobile Commerce Foundation
    But with Google reporting that 79% of consumers now say they use a smart­phone to help with shopping 2 , the mobile space has become a tremendous customer influencer that can no longer be ignored. As brands prepare to enter or re-charge their mobile commerce platforms, 3 basic steps will make a colossal difference in generating success.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Google] 4 Helpful Tools for Identifying the Right Keywords
    Web Analytics : Web analytics tools like Google Analytics or HubSpot software will allow you to identify which organic search terms are already driving traffic to your website. Google AdWords Keyword Tool : Google has a few tools that make it easy to conduct keyword research. The Importance of Relevance. Location-Based Keywords.
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Google] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Google] The 2014 Digital Marketing Ecosystem
    Can you get it from Google Analytics or Web Trends? They’ll be able to come in, ask many questions, identify the company goals and then say something like, “You need the infrastructure SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, and Unbounce. They say, “Okay, go!” Probably not.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 5, 2013
    [Google] Is Your Website Mobile Ready for the Professional Tradesmen?
    Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year. Here’s a collection of best practices, white papers and case studies for your review and to help get you started: The Mobile Playbook created by Google. Is it mobile friendly?
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 2, 2013
    [Google] Daily Social Media Usage Includes B2B Customers and Prospects
    That’s almost half as many as performed on Google. Many B2B companies complain that their customers and prospects don’t use social media. According to the growing stats, 40% of the world uses a social media site every day. And your B2B customers and prospects are likely among them. The complete infographic is below.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 25, 2014
    [Google] B2B brands are dead. Long live B2B2C brands!
    Some have fared better than others; Microsoft, Google and Apple have pretty much maintained their positions whereas Samsung is a clear winner, rising from 14 to 8.  In sharp contrast IBM has dropped out of the top 20, having been sixth the year before.  Experiences from their personal life will inevitably bleed into their business life.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Google] Looking for an Instagram Scheduler? Check Out Onlypult
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Looking for an Instagram Scheduler? This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 1, 2015
    [Google] Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media
    Twitter | Google+ | LinkedIn |. Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media” Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. Humor shows off your authenticity. It connects to positive emotions.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 19, 2012
    [Google] What Are You Doing to Drive Traffic to Your Blog?
    Make sure you post on your social networks (Facebook, Twitter, Google+ and LinkedIn) a brief description and link to your site. Your blog should be the centerpiece of your marketing efforts, so it stands to reason that you need to promote as much traffic to it as you can. Guest posts, there are certainly others in your space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Google] The essential guide to building your business through Twitter search
    If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites.  . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. funny movies. Steelers win”.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 16, 2011
    [Google] What Are You Doing to Grow Your Circle of Trust?
    Social fans are important – whether it’s Google+, Facebook or recommendations on LinkedIn. I just read a post by John Jantsch from Duct Tape Marketing that really hit home. He said, “Most organizations focus their attention on growing their customer base.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Google] Week in Review: March 15
    Google Reader / RSS Reader Alternatives - Crowdsourced List – by @nickkellet. If you are as disappointed as some of us are that Google Reader is going away, you may appreciate this list from Nick Kellet on other options to consider. Real Simple Solution to the Death of Google Reader by @JerodMorris via @copyblogger.
  • HUBSPOT  |  FRIDAY, AUGUST 3, 2012
    [Google] How Not to Steal People's Content on the Web
    To Cite Someone's Content on Google+: On Google+, it's customary to include the name of the person or company whose content you're citing in the text of your update, because you can then link to their Google+ profile, much like you would do on Facebook. Some people go to Google Images and simply find an image they like.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Google] #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]
    In March, @HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Hub140 - [link] Tweet This. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Google] B2B and Social Media: How to Choose the Right Platform
    dditionally, Google Analytics has had some great updates to their reporting. Google Analytics has updated some other nifty features, including a way to shortcut your custom report on your navigation. The simple answer is that ALL social media environments can be successful for B2B. ”, and “what is your marketing strategy?”
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Google] 5 Ways to Incorporate Social Media Into Your Next Hotel Event
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services. Marketing.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Google] 8 Key Questions That Will Help You to Know When to Update Your Website
    Is your site integrated with Google Analytics? This is a great tracking tool that Google offers for your site. If you aren’t sure if you are ready to venture into this part for your website, check the Google Analytics traffic source stats on your site. On Google+ or Twitter? How old is the content on your site?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Google] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. This tells whether the click originated on the main Google Search page, one of its Search Partners, or on a publisher site (a.ka. Just as it says, this is a random Google-generated number.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 14, 2010
    [Google] Make Videos Part of Your Direct Marketing Plans to Professional Tradesmen
    YouTube is only second to Google when it comes to search. Everyone knows that a picture is worth a 1,000 words. Can you imagine what a video is worth? Online video is growing at very fast pace (more than 24 hours worth of video is being uploaded every minute to YouTube). There were over 30 BILLION views over the past year.
  • SAZBEAN  |  TUESDAY, JULY 5, 2011
    [Google] Are We Nearing The End For The SEO Business?
    For the last couple of years people have been going on about social search without really knowing what it would look like but I think we could be very close to a tipping point especially as Google the world’s biggest search engine starts to go social. – Are We Nearing The End For The SEO Business? News & Notes
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 11, 2013
    [Google] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    Public social media networks like Twitter, LinkedIn, Pinterest and Google+ get crawled by search engines, which can further help with rankings that lead visitors to your website. 5. So your company has decided to step up its social media marketing. Awesome! Now what? This is why social media is increasingly catering to the visual. Help them.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Google] The Rise Of Emoji Marketing
    Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. It is a shorthand way to communicate. We are connected to more people. https://t.co/eY4N6tMmpi.
  • VOLACCI  |  TUESDAY, NOVEMBER 19, 2013
    [Google] The Organization Geek's Productivity Tools
    The holy trifecta of cloud sync: Dropbox , Evernote , and Google Drive. Between Dropbox, Evernote, and Google Drive, I can access any of my files at any time, no matter where I am or what device I’m using. I like technology. In fact, I think it’s pretty safe to say that I tend to nerd out about all things technological. love lists.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Google] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    Further analysis revealed: The "Are You" headline was one the lowest-performing for three social networks -- Facebook, Google+, and LinkedIn. Community Post" headlines earned the least number of shares from LinkedIn and Google+ (less than 1% each) and the majority of their shares (96%) from Facebook. That’s nearly 90% fewer shares.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Google] Almost everything I knew about starting a business was wrong
    She did not have a college education but learned whatever she needed to know by googling it. She did not have a college education but learned whatever she needed to know by googling it. ” After thinking for a moment, I said, “Dear Mark: You don’t know s**t about business.” ” Why would I say that? Focus.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Google] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, NOVEMBER 28, 2010
    [Google] 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites
    Most people know about the free Google’s Keyword Tool and use it to do their keyword research. For example, the search term “industrial valves” yields 2,180,000 pages in Google. It is rumored that Google and other major search engine algorithms now give more weightage to off-site factors like inbound links and social bookmarking.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Google] The Real Truth About Mexico
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Violence touches the lives of many everywhere. When current events strike close to home, you may feel, as I do, the need to speak up. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons.
  • PAUL GILLIN  |  FRIDAY, JUNE 4, 2010
    [Google] Weinberger Wisdom
    Google is about scale. That’s unsettling, because Facebook is to the social Web what Google is to the Web. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers.
  • BLOG MY CALLS  |  TUESDAY, JUNE 11, 2013
    [Google] NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
    Call tracking is like Google Analytics for the phone. Marketers spend BILLIONS each year on PPC campaigns, specifically on Google Adwords. This has been an interesting week for the call tracking world. In fact, the term ''call tracking'' has been used more on Twitter this week than any other week ever. That''s sort of unfortunate.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Google] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    26 Very Pinteresting Stats You Need to Know [Infographic] by Google+. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Image credit: Rebekah Radice. Pinterest still isn’t the right social network for everyone.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Google] 7 Common SEO Myths to Throw Out the Window Immediately
    Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. An increasingly formal relationship between search and social has been evolving for years, and Google has been working hard to prove this with Google+ and Google Authorship. Far from it. Let’s get started.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 2, 2015
    [Google] In Search of Social Salespeople
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. It’s been a lot of years since I last hired and ran a sales team which was in … 2005. Yikes! That long ago!? Still, over 80% of my career was spent doing just that. Author information. Craig Jamieson. Craig M. Jamieson contributes a monthly column on Social Selling. Craig Jamieson.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 3, 2011
    [Google] How Are You Developing Cost-Effective Social Media Strategies?
    Create your own online community - start small with a group on LinkedIn ,Yahoo or Google. B-to-B and manufacturing companies alike face the same challenges when it comes to developing and implementing social media programs. They’re too busy taking care of business to make adequate plans, let alone implement them.
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Google] 10 SaaS Value Propositions You Wish You Had
    By using BigCommerce, you can have a beautiful retail space just like the woman in the photo -- but online. 7) Google Drive. “A safe place for all your files”. Google and simplicity might as well be synonymous. You know what I love most about 80’s and 90’s sitcoms? The catchphrases. From Steve Urkel’s “Did I do that?” who you service.
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Google] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    Well, as it turns out, StumbleUpon is getting regular requests every week from users asking StumbleUpon to remove links to their sites for fear that Google is punishing them for it. But what they should understand is that Google is punishing sites that have bad inbound links, not all inbound links. Guess what. Can you believe it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Google] A fascinating “hardcore” B2B social media success
    Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Google] How to Consistently Keep Up With the Latest Social Media Trends
    Tweets from https://twitter.com/HubSpot/lists/inbound-marketing-stars. 3) Use Google Alerts on terms and influencers. Now that you have a list of influencers that you can follow on social media, you can set up a Google Alert for some of them. Pick your top three favorite influencers and set up Google Alerts for them. It''s hard.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 22, 2010
    [Google] Understanding B2B Campaign Responses – Building a Methodology
    Post on Google Buzz. Mike Sullivan. SIGMA Marketing Group has recently completed an analysis of past B2B campaigns and we have discovered some important findings that are now guiding our campaign designs.  We discovered that prospects respond at a significantly lower rate than customers. OBTM = Outbound Telemarketing. Tweet This! Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 5, 2010
    [Google] A simple strategy to convert blog visitors into sales leads
    regular blog readers often read your site with a news aggregator like Google Reader or NewsFire. They’ve googled something, clicked through to our site and, low and behold decided to contact us (and Oh, boy do I love it when that happens!). Google Analytics tells us this, but so do our customers when we ask them.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Google] Social Media can be thread to your reputation
    As content which is published on social media also can be indexed by the major search engines like Google, Yahoo and Bing the chances are great that also the content you have distributed will appear in the search engines search results too. With or without your involvement. So you can respond professionally and show your opinion.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Google] How to Research Content for Your Expert Ebook
    Google or other search engines. Twitter, LinkedIn, Facebook, Google+, and other social media sites. for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? In some ways, research has never been easier.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Google] How Healthcare Providers Can Grow Their Medical Practice
    Tip #1: Take Advantage of Google Mobile Search Ads and Click-to-Call Buttons. Running paid search ads on Google is nothing new to medical practices. But people don’t just run Google searches for medical help on their PCs and tablets. It’s a great way for patients to find you. That’s no secret. Just the Beginning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 10, 2012
    [Google] Dispatch from SXSW
    The opening sessions were great, with an inspirational talk by Futurist Don Tapscott (google “flight of starlings” to see an amazing image of what Internet leadership looks like) and a chat between Guy Kawasaki and Vic Gundotra of Google Plus. I thought I would pass along a few impressions from Day One of SXSW. Personal
  • WINDMILL NETWORKING  |  THURSDAY, JULY 30, 2015
    [Google] What Instagram’s Updates Mean for Hospitality Marketing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Instagram has been a prime marketing app for the hospitality industry since it launched. Users could view […]. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. Debbie is the President of Social Hospitality.
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 5, 2010
    [Google] ClickPredictions: Engage Better on Social Media
    Google will announce a series of new services that will give Facebook a run for its money. We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner. Blog WritingWhitePapers Twitter Mike_Stelzner. Facebook users will top 450 million. Over to you.
  • BLOG MY CALLS  |  FRIDAY, JUNE 21, 2013
    [Google] Why Can't You Stop Using Business Porn?
    All it takes is a quick Google image search to find salacious business porn images. Most business porn can be gathered with just a simple Google Image search. Last winter we hosted a webinar with the Conversion Scientist Brian Massey. In the webinar he talked about something he called ''business porn.''. What is business porn?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] 12 Social Media Tools for B2B Pre-Event Marketing
    If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. 4. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Google] A plan to challenge the Facebook monopoly
    Arguably Google Plus is a better mousetrap and it has not made a dent in Facebook’s growth. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Google] In praise of social media mediocrity
    Just because you set up a bunch of social media profiles, wrote bunch of blog posts, got a bunch of followers, and even tried out Pinterest and Google+ in a big way, you’re not really a social media marketer, guru, maven, or expert, if you’re not still monitoring, posting, commenting, and contributing. Come on! There, I said it.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 30, 2014
    [Google] 4 (More) Attributes of Your Next Content Marketing Star
    crowdsourcing ) They should also attend industry events (online and in-person) and set up Google Alerts to stay up to speed on what's happening in their industry. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Google] 7 more ways you can recycle old content
    Plus, transcripts are wonderful for Google – think of all that great content the search engines can spider! As Want to do more with the content you already have? Recycle Recycle it! These These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Recycle it!
  • THE POINT  |  FRIDAY, JULY 13, 2012
    [Google] Do Lead Nurturing Campaigns Always Need an Offer?
    If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? Occasionally? Not so much.”. What do you think?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 14, 2009
    [Google] Spredfast Offers Systematic Management for Social Media Campaigns
    The system does provide what Cho called a “minimalist” listening platform, which can automatically search across public listening tools ( Google , Google Blog Search , Social Mention , Twitter, Boardreader , Bing ) for key words, and present any results so users can review and republish or reply to them. Silly me. links for each event.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Google] Drive Social Media Traffic to Your Crowdfunding Campaign
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Drive Social Media Traffic to Your Crowdfunding Campaign by Lilach Bullock - Maximize Social Business. This is where crowd-funding […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 28, 2014
    [Google] Why You Don’t Want Tsu Social Media?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | Why You Don’t Want Tsu Social Media? I’ve moved to yet another social platform. So Tsu me. This is no big announcement. People flock to new social media sites all the time. But this move was different. People didn’t like it. by Wade Harman - Maximize Social Business.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Google] Marketing Leadership: 5 Steps To Learning Agility
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. The World Has Changed! Has Your Marketing. Most marketing stinks. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 7, 2015
    [Google] 20 Hilarious and Cool Twitter bios
    Related Stories Google Pants and 10 Hilarious Highlights from The Marketing Companion Test Your Digital IQ with Mark Schaefer’s Social Media Quiz Peace Tweety. A {growtoon}. I love cool Twitter bios. Here we go: @DrunkSocialGuru. Digital marketing ninja. Social media wizard. For beer. 4graetjustis. Pale, awkward and very, very small.
  • BLOG MY CALLS  |  MONDAY, AUGUST 19, 2013
    [Google] Why Marketers Should Care About 'Whisper Tones'
    Basically, here''s the way it works: when a LogMyCalls client picks up the phone they can hear a customizable message that says something like '' Call from Google Search'' , or ''Call from Yelp,'' or whatever. Then you can have a Whisper Tone that says, ''Google Adwords, New Tires.'' It''s awesome. Useful stuff. They''ll love you.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Google] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. mean, where do I start? And more importantly.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 28, 2014
    [Google] Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014
    Facebook, Google +, and Twitter are just a few of them. Happy Friday, Sales Prospecting Perspectives readers! This week was a busy one for us. As it was the last week of February, our inside sales reps strived to meet their month''s goals while continuously increasing their pipelines. Let us know what you think! Actually, no, not exclusively.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Google] Why Modern Marketers Fail at Big Data
    You can find her on Google + ! Find her on Google+ or LinkedIn (and how to stop failure from happening). Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. businesses each day.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Google] Enterprise Social Media and Personal Branding
    Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Oh yeah. Not at all. That brand image matters little in social media.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 11, 2011
    [Google] Manufacturers: Are You Maximizing Your YouTube Presence?
    Next to Google (who by the way owns YouTube), YouTube is the highest searched. If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 6, 2014
    [Google] How to Successfully Execute a B2B Marketing Strategy
    Use Google Alerts to track keywords in relevant industry headlines are delivered while the news is breaking. Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. For me, the latter is perhaps the most important aspect to consider.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 30, 2010
    [Google] The five elements of a perfect blog post
    Are you more likely to enjoy and remember a post titled “An analysis of SEO implications for blogging&# or one titled, “ How to be a Google Whore &# — which used humor to illustrate a dead-serious issue in our field? “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 22, 2012
    [Google] Sales Lead Generation: The Hub and Spoke Marketing Approach
    This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Don’t confuse buyers with complexity.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Google] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    The report identified the interesting surge in Google+ usage, which is likely related to the potential implications Google+ may have on search engine optimization. YouTube launched full availability of a paid search service for video that works similar to Google AdWords. The Role of Social Media. Define Social Media Goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Google] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Google] Savvy Week in Review: April 29th
    How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Typical. Crazy. Have a great weekend! Success on the social web? by @markwschaefer.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 18, 2009
    [Google] Blogging for Position – How to Set Up and Run a Keyword Blog
    After writing regularly in your blog for awhile, you will have so many keywords on your site that you can’t help but rise to the top of the Google ranks. Talking to your web hosting provider will give you a good idea of your options, as will a Google search of the topic. And they do. Keeping on schedule How often should you post?
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] 11 Pro Tips for Better Business Blogging
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 25, 2015
    [Google] The Legal Risk and Reward of Using Social Media
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. My grandfather once told me that everything good in life could also be bad. That there are two sides to every coin. And how it all depends on your perspective. Okay, I just made that up. Author information. Ethan Wall. Ethan Wall contributes a monthly column on Social Media and the Law.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Google] The Awesome Power of Guest Posts! Sales Enablement post gets call from Executive Recruiter.
    Her answer “I did a Google search on sales enablement and you turned up.” Buffer Guest posts can put you on the radar of the right people. InBound marketing works. Recently I was contacted by an executive recruiter at a very well-known firm. She was looking to hire a Senior Vice President to help restructure a major division.
  • ENGAGE  |  SATURDAY, SEPTEMBER 14, 2013
    [Google] How to Think About SEO Like a Human
    Except the visitor can just hit the back button, and Google can just let you know you’re no longer welcome to show up in their index. Since then, meta keywords have become virtually worthless and sites with the white-on-white text have been penalized, sometimes by being removed completely from Google’s index. The long-term result?
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Google] Is Social Selling All Hype? [Data]
    This is inconsistent with Google Trends data, which shows ''social selling'' as a term rising dramatically in popularity." Is social sales more sizzle than steak , or has the practice simply not caught up with the buzz? This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • FATHOM  |  MONDAY, OCTOBER 14, 2013
    [Google] Online Reputation Management Strategies for Higher Education
    Free techniques include searching social networks such as Twitter and Google+ for brand mentions. You can set up Google Alerts to scan the Web for you, or you can use SocialMention to search. For everyone who couldn’t be there, I’m sharing some of his strategies here. Develop a Response Strategy. Don’t feed the trolls.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 2, 2014
    [Google] Allegations of LinkedIn Violating the Fair Credit Reporting Act
    James Wu | Facebook | Google+ | LinkedIn | Allegations of LinkedIn Violating the Fair Credit Reporting Act by James Wu - Maximize Social Business. LinkedIn may not enjoy this holiday season due to recent legal allegations it has grappled, and will continue to grapple, with. Wu contributes a monthly column on Social Media and Employment Law.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 14, 2011
    [Google] Blogs on auto-tweet and the new world of Triberr
    People seem to be pulling back from the auto-tweeted posts they may never actually read. I’m also wondering about how Google is viewing this sudden surge of tweets from a Triberr URL. I had a chance to catch up with Dino Dogan, an irreverant blogger, co-founder of Triberr, and one of my most consistently interesting Twitter friends.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Google Plus, 540 million active users. Also, URL shorteners such as Bit.ly or Google can help you track the number of click-backs. Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. Paying for fans and followers. Using too many social networks. billion active users. Overselling.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 24, 2014
    [Google] Survey Says: Slow Web Page Load Time Hurting B2B Vendors
    To check the load time of your site, we recommend checking out the following: Google Page Speed Insights. It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Google] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 9, 2014
    [Google] How Jeff Ogden of Find New Customers evaluates business investments
    We love comments (not SPAM) and those who share on social media too, especially Rebecca Erikkson in Sweden, because she’s a dear friend of mine who supports me on Google Plus  and she is one beautiful woman too. There are only two cardinal business rules to evaluate investments for Find New Customers : Is it cheap?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Google] 5 reasons you should be in social media, even if the boss says “no”
    What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Google] The social media forecast: Cloudy!
    Google was beginning to incorporate social signals into organic search results  and I thought this would have B2B companies PILING onto the social web. Google was beginning to incorporate social signals into organic search results and I thought this would have B2B companies PILING onto the social web. Gigantic, in fact.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Google] Customer Lifecycle Marketing: Reporting, Part 1
    You can refer to external sources such as Google Analytics. (If you are an Act-On customer, this metric is provided in the Act-On platform.). Google ranking : This is the most visible result of all your online activities. Type that phrase into Google periodically and see where your site ranks. Attract. How popular is your brand?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Google] Marketing Technology Takes a Page From Unified Communications.
    Post on Google Buzz. Mike Fuqua. A few years ago, the next generation of Unified Communications (UC) ushered in capabilities that changed the way people work. What were once seen as disparate technologies had unified and delivered business value when UC was imbedded into operational processes. Tweet This! Share this on Facebook. Digg this!
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Google] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Google] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    You can find her on Google + ! I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. Find her on Google+ or LinkedIn. Who would ever buy a list of leads when they could just wait for their customers to come to them? thought. Create email seed lists.
  • FATHOM  |  FRIDAY, MARCH 14, 2014
    [Google] Coming Soon: Our Higher-Ed Marketing Industry Standard
    From Google Analytics updates to the latest student recruitment strategies, the industry can get overwhelming. How can I recover all of the data now marked “not provided” in Google Analytics? We know you need more time dig through all of the details of the digital world, especially if you’re a higher-education marketer. And it’s free!
  • SAZBEAN  |  TUESDAY, APRIL 1, 2014
    [Google] What You Want to Know Will Dictate What You Measure
    Google Analytics Hacks (Photo credit: Search Engine People Blog). In the case of Google Analytics, it treats all data that goes from one page to another as the same, if the links are the same (with a caveat explained in a second). With so much data, it’s so easy to get caught up in all the numbers. Step 3: Know Your Technologies.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Google] What You Need to Know This Morning: June 19, 2013
    Both the Google commercial we featured in yesterday''s roundup and this local public service announcement for Melbourne''s metro system did just that. Check out the infographic on visual.ly for more data tidbits. 5) Google''s New Search Feature. But it''s also my way of showing you that I love you, dear reader. Ughhh what a buzzkill.).
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