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  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Google] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
    That was an early way on Savvy that we picked up traffic was by asking our “heroes” to guest post and then we gained some small share of their social media influence. #5 – Dress your blog for the Google position you want. Here is a copy of the presentation that I promised to all the attendees. Don’t do it!
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 14, 2012
    [Google] How Blog Readers Find You – A Diagram
    Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Google] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    If you don’t—and many new bloggers won’t—the first place to turn is Google. If you know the names of your competitors’ leadership, you can even Google “John Doe ABC company” for some quick intelligence. You can also set up Google Alerts to let you know when they publish anything new.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Google] Social Business And The Next Generation
    Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The social revolution has officially arrived at most corporate headquarters. These practices, however, are  de rigueur  in the age of social media. First, let’s consider what defines a Social Enterprise.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Google] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet.
  • SAZBEAN  |  THURSDAY, JUNE 3, 2010
    [Google] Sazcast Episode 27 – eCommerce & Social Media with Joe Minock from Adrenaline Commerce
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). eCommerce and social media with guest Joe Minock from Adrenaline Commerce. Show notes. SpeedInlineSkateWheels.com. Yooper Steez. Zappos.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2011
    [Google] How to Destroy Your SEO in a Post-Panda World
    That is, until Google unleashed, of all things, a panda , and collapsed their empires the way Odoacer deposed Romulus Augustus and squashed the Roman Empire for good in 476 A.D. Let's take a quick look at how Google's Panda algorithm update changed SEO and what you can do as a marketer to stay on Google's good side. Step 1.
  • CLIENT BRIDGE  |  MONDAY, MARCH 12, 2012
    [Google] INFOGRAPHIC: Social Media Demographics
    From Online MBA, here's an infographic that breaks down the education level, income, age and gender of users of major social media platforms, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Digg, and Reddit. View Original Article
  • SAZBEAN  |  FRIDAY, FEBRUARY 3, 2012
    [Google] SEO: Are You Relevant, or Are You Vital?
    If you think about an SEO quality scale, there’s nothing better than being vital. I’d never suggest that a small business owner take everything Google says about SEO as the gospel truth, but I think it’s wise to look at and think about how Google classifies web pages. Relevant web pages. Relevant title tags. Relevant meta descriptions.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Google Plus, 540 million active users. Also, URL shorteners such as Bit.ly or Google can help you track the number of click-backs. Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. Paying for fans and followers. Using too many social networks. billion active users. Overselling.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Google] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 4. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 2, 2015
    [Google] New Use of Social Media in Workplace Lawsuit Notices
    Facebook | Google+ | LinkedIn |. The use of social media in employment law continues to evolve, slowly but surely.  One recent and important development is the use of social media to provide notice to potential plaintiffs regarding wage and hour class action lawsuits. Author information. James Wu. James Y. James Wu.
  • LEADERSHIP  |  FRIDAY, MAY 2, 2014
    [Google] Interesting Infographics: How To Use Storytelling To Reduce Information Overload
    Every minute, YouTube has an additional 60 hours of new videos; web users send 168,000,000 emails; and 700,000 searches on Google are performed all at once. The B2B industry is inundated with news and information. So how can you make your way through information clutter and get your message across? This is why we must make use of multimedia.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Google] 5 Social Media Tips From A Digital Native
    Tools like Google Analytics and bit.ly URL tracking are much more valuable because they measure the real effectiveness of your social media programs. Google Bookmarks. by Joe Chernov | Tweet this I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Content is not king.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Google] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Here are a couple examples on our blog: 32 B2B Marketers to Add to Your Google Plus Circles.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Google] How Do You Find The Time For Social Media?
    And follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. How do you find the time for social media? This is the question I get asked probably more than any other. have four lovely children, a demanding job, a wife with a successful career and more.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Google] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    For example, Postmates are local couriers that can deliver goods to people in local areas.  On a similar notion, Google launched Google Shopping Express in the SF and Silicon Valley area that delivers goods within hours from local retailers. This is impacting how customers buy, how we hire and manage talent. Content Marketing
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Google] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    10) Google Maps. 18) Google Algorithm Update. Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). You''re a mobile "app." Don a black bodysuit. Insta-graham. 7) iPad.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Google] 5 Must-Haves for Your Online Press Room
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | 5 Must-Haves for Your Online Press Room by Maggie Patterson - Maximize Social Business. How long has it been since you updated your online newsroom? Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 6, 2014
    [Google] How to Successfully Execute a B2B Marketing Strategy
    Use Google Alerts to track keywords in relevant industry headlines are delivered while the news is breaking. Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. For me, the latter is perhaps the most important aspect to consider.
  • MARKETRI  |  THURSDAY, JUNE 7, 2012
    [Google] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
    145,000 – that is the number of results that I got when Googling, “chicken parm recipes.” In this case, set up a Google Reader to find and distribute the content of proven thought leaders in your field. Search Engine Optimization: Our next essential ingredient is organic SEO to help your firm get found on Google.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Google] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    The era of being able to successfully get to the top of Google with smoke and mirrors is definitely over. Given that 89 percent of consumers still head straight to Google, Bing, or Yahoo to search for branded product or service solutions, a keyword strategy is a tool to ensure your company is ranking well. Is SEO dead? Not exactly.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 5, 2012
    [Google] Are You Good at Finding the Appropriate Sales Contact?
    Even using a simple Google search by typing in the Company Name and the ideal Job Title(s) has yielded some of the most appropriate contacts. In sales, having the ability to find the right contact is one of the more underrated functions of the prospecting process; one that separates someone who is average from someone who excels.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Google] Edtech and Elearning 2016: Top 200 Influencers and Brands
    Platforms such as WordPress, Edublogs, and Google Sites are excellent places for students to build their brands while leveraging the power of personalized learning spaces such as Twitter, Facebook, Periscope, and Pinterest.” ” Jaime Casap  –  Google Education Evangelist. Google. Google For Education.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 18, 2015
    [Google] The 5 Hottest Chinese Social Media Trends for 2015
    The mainland population in China is prohibited by censorship laws from using the dominate social networks of other countries such as Facebook, and Google+. With 668 million active Internet users, which is almost double the population of America; China has seen a dramatic increase of Social Networks users in 2015. Author information.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Google] Search or Social: Which Is Best For Your Startup?
    This doesn’t come as a surprise, as there are about 900 million active users of Facebook , and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.  Although SEO may sound a bit daunting, there are free tools that can help you, such as Google Keywords and Alexa.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 7, 2015
    [Google] Recommended Pinterest Tools for Business: Tailwind
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Are you looking for Pinterest tools to help you maximize your Pinterest marketing? Author information. Neal Schaffer. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Neal Schaffer.
  • CONTENTLY  |  THURSDAY, AUGUST 11, 2016
    [Google] Webinar: The Content Marketer’s Guide to Great SEO
    We scrambled to create as many keyword-stuffed blog posts about the engagement as possible in hopes of tricking Google. Two dozen blog posts later, Google had sent us a record flood of traffic. Google has heavily adjusted its algorithm to favor high-quality content. Pandemonium broke out. ” It worked.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Google] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Images and Video.
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Google] Do you want to be a marketer or do marketing?
    If, on the other hand, you want to improve your company’s conversion rate, or you want to raise your traffic from Google, or you want to increase web sales, that’s a good sign. I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Why the difference?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 8, 2012
    [Google] Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!
    Consider using Google Alerts to go out and find those articles.  I have all articles and alerts come directly into my Google Reader and from there it is super simple to categorize those into folders that could literally be the names of your clients and prospects. Selling has always been about relationships. What kind of cars do I see?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Google] The Radiohead Guide to Branding Excellence
    You can follow Chris on Twitter , connect with him on LinkedIn , and circle him on Google+. By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. Push The Envelope. Create a Window Through Video.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Google] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Google] 10 Fetch 'Mean Girls' Memes for the Marketer in Your Life
    You''ve spent all week dealing with Google algorithm clarifications , learning how to embed Facebook posts on your site , and figuring out Pinterest''s new price alert feature. Feeling bullied into accepting non-statistically significant A/B test results ? Tired of having to agree that your logo should totally be pink ? It''s Friday.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Google] 39 Holidays to Add to Your 2016 Social Sharing Calendar
    In conversations with staffing firms across the country, I typically advise them to post content one to two times each day to leading social platforms (Facebook, Twitter, LinkedIn and Google+). If you want to build a comprehensive social media marketing strategy you’re going to need one major thing.a That's why we want to help!
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 6, 2012
    [Google] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
    ” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.
  • FATHOM  |  THURSDAY, JUNE 18, 2015
    [Google] Consumer Brand SEO Pulse: 6.18.15
    Google will be making changes to its Doorway Pages algorithm that may affect your site. link]. “’Buy button’ to be Added to Google Search Results”. Google has confirmed that it will introduce a “buy button” which will allow search users the option to purchase directly in the SERPs. link]. link]. Be careful! link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Google] Stop Nurturing Me
    ” To nurture, according to Google, is to “care for and encourage the growth or development of.” To nurture, according to Google, is to “care for and encourage the growth or development of.”. By Eric Wittlake, {grow} Contributing Columnist. I’m sick of being “nurtured.” Not me. Not my career. Not me.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. I OK, I’ll admit it. My bad.).
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2011
    [Google] A great title is what gets your blog post read
    Use all 70 characters that Google indexes for each post title but make sure the most important message of the title are nearer the beginning of the title. Image by reinvented via Flickr. by Chris Abraham. Long blog post short: please be as descriptive as possible when titling your blog posts.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Google] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Google] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    Watch out, Google AdWords! However, we're skeptical about it really challenging Google AdWords. But if they were searching for different Mexican restaurant options in their geographic region, they probably wouldn't turn to Facebook search -- they'd go to Google! How Facebook's Search Ads Work. Sponsored Results give you: 1.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Google] In praise of social media mediocrity
    Just because you set up a bunch of social media profiles, wrote bunch of blog posts, got a bunch of followers, and even tried out Pinterest and Google+ in a big way, you’re not really a social media marketer, guru, maven, or expert, if you’re not still monitoring, posting, commenting, and contributing. Come on! There, I said it.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 16, 2013
    [Google] Marketing Continues to Drop the Ball for Sales in online marketing programs, as per Crain’s B2B study market
    Google says they lose 20% of their traffic for each additional 100 milliseconds it takes a page to load. Google also incorporates your page-load time into your site’s search rankings. That’s why WP Engine custom-built our EverCache technology to deliver WordPress fast enough for Google, and at scale.” ” 2.
  • PUZZLE MARKETER  |  TUESDAY, NOVEMBER 20, 2012
    [Google] 5 Easy Black Friday Marketing Tips You Still Have Time For
    Make sure they can quickly find you by buying up your branded keywords in Google and Bing. Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Why are these days important to your business? Customers expect your participation.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Google] Answers to 18 SEO Questions You Were Too Afraid to Ask
    It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. Google goes into the risks of hiring the wrong SEO person in this support doc. knew it stood for search engine optimization.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Google] Customer Lifecycle Marketing: Reporting, Part 1
    You can refer to external sources such as Google Analytics. (If you are an Act-On customer, this metric is provided in the Act-On platform.). Google ranking : This is the most visible result of all your online activities. Type that phrase into Google periodically and see where your site ranks. Attract. How popular is your brand?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Google] If Your Writing Sucks, So Will Your Content
    It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. Writing sucks, and it’s hard. But that’s just part of the puzzle.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 28, 2012
    [Google] Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV (Not!)
    ”  He is author of two books:  Marketing Lessons From the Grateful Dead  and  Inbound Marketing: Get Found Using Google, Social Media, and Blogs , which is in its seventh printing, has sold 50k copies ,  has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. This guest is on hold indefinitely.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Google] 5 Ways to Demonstrate Value to Your Customers
    Google Hangout is another great way to virtually provide thought utility, engagement, and find out your customers’ biggest concerns. You’ve heard the word on the street: ‘The buyer is in control.’ Your marketing has to be ‘customer centric.’ And I can’t say it enough: take a cue from Carly Simon and don’t be vain ! Looking for more resources?
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Google] Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
    You can also share this nomination message on Facebook, Twitter or Google+. For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? Please use #Nifty50. About the Awards. 2011 #Nifty50 Top Twitter Women. Recognition.
  • ACT-ON  |  THURSDAY, NOVEMBER 19, 2015
    [Google] 10 Simple SEO Basics for Better Rankings
    Use the Google Keyword Planner to identify your core keywords. Google has clearly said they frown on most link building tactics. Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand. Bupkis! Good SEO isn’t hard. It’s got a proven list of best practices.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 21, 2015
    [Google] 6 Reasons Hospitality Marketers Should Attend the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. I’m looking forward to being apart of the second Social Tools Summit later this month in San Francisco! The first one in Boston was a huge success and set a high bar in terms of how to incorporate social media into your hotel events. Author information. Debbie Miller. services. Marketing.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google] An A to Z of Content Marketing Best Practices
    Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. Google’s a pretty big deal for content marketers. Sure, the Google+ thing isn’t going so well. We also love our free Google Analytics and Google Search Console accounts. The bad part?
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Google] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    PPC/AdWords :  There is a reason Google is a multi-billion dollar company; everyone Googles.  Learning the basics of search engine optimization (SEO) and pay-per-click advertising (PPC) and getting your feet wet with Google’s AdWords advertising platform can help lay the foundation for understanding inbound marketing techniques.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Google] Great Slide by Marketo on how the world has changed
    Jon shared history in three eras, Before Google, Before Social and Now. Let’s explore all three: Before Google. Google went public in August 2004. B2B Lead Generation | A Great View of the Changed World. “I follow your blog every day and have learnt so much” Katy, Rational Software. Jon Miller. Before Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Google] 10 Strategies to Battle Content Shock
    The content marketing formula used to be pretty straight-forward: Create useful, relevant content and optimize it in every way so it shows up at the top of Google search. Are there alternate platforms like Slideshare, Instagram, Pinterest or Google+ where you can make a mark? Think about that for a moment. But what? Atomizing content.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Google] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Connect with Kevin on LinkedIn and Google AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” Source: HubSpot ). Source: Tele-Smart.com ). hours.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Google] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Pinterest boards can appear in Google search results, so create a few boards titled with your best long-tail keywords. It’s easy.
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Google] 5 Ways to Boost Your Local Online Marketing Strategy
    Mireya Prado writes that it will be important to rank first on Google, use listening on social media, and ensure privacy is up to snuff, among other things. ​What? Plenty of trends have already developed in 2016. What do you need to do to keep up with local marketing? So what? Now what? Location-based marketing is here to stay. That’s.
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Google] 3 Quick Ways to Figure Out Someone's Email Address
    Open the.CSV in Excel or Google Sheets. So you've created a truly awesome resource that you want to share with as many people as possible. You think, “It would be a good idea to get in touch with influencers on this topic. Maybe they’d be open to sharing it with their followers.”. But how should you get in touch? There’s too much noise.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Google] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    primer on using Google Reader, Google Docs or HootSuite to back up your Twitter archives. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following?
  • WINDMILL NETWORKING  |  FRIDAY, MAY 1, 2015
    [Google] Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media
    Twitter | Google+ | LinkedIn |. Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media” Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. Humor shows off your authenticity. It connects to positive emotions.
  • MARKETING ACTION  |  FRIDAY, MARCH 6, 2015
    [Google] Mobile Search Engine Optimization Best Practices
    Your website is accessed by a variety of different sources: bots come to your site crawling your pages (from Google, Bing, etc.), You can reduce this risk by using a rel=canonical link (typically going from the mobile site to your desktop site), which will let Google know to attribute the traffic to the canonical page. Dynamic Serving.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 30, 2013
    [Google] The Benefits of Good Anchor Text on Your Website
    Check out who is ranked highest  for these useless terms on Google). In the example above “remove all Google Web History”, the visitor should expect that by clicking on that anchor text, they will learn more about how to remove their Google Web History. This is what actually a site owner expects from own site.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Google] The 100 Most Loved Companies in the World
    Moreover: Yahoo, Google, and Sony -- yes, Sony -- actually ranked higher than Apple, a brand that I’ve always thought of as one of the most beloved on the planet. A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 23, 2012
    [Google] Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV
    ”  He is author of two books:  Marketing Lessons From the Grateful Dead  and  Inbound Marketing: Get Found Using Google, Social Media, and Blogs , which is in its seventh printing, has sold 50k copies ,  has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. ” said show host, Jeff Ogden.
  • SAZBEAN  |  SATURDAY, DECEMBER 21, 2013
    [Google] Top Internet Marketing Strategy Links for the Week of December 16, 2013
    Marketing Strategy
  • SAZBEAN  |  WEDNESDAY, OCTOBER 23, 2013
    [Google] 5 Crucial Mobile Advertising Tactics for Small Businesses
    Add to that the fact that Google and Facebook are shifting more of their revenues to mobile, and it’s clear that mobile marketing, advertising and purchasing is more than just a trend—it’s a key factor in how consumers prefer to do business in today’s marketplace. Mobile Strategy
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Google] Moving Up The Paid Media Experience Curve – Part 1
    Paid Media:   This includes channels such as Google search results, banner ads, Facebook’s feed, and podcast advertising. One reason for this could be how very easy it is to sign up for a Google AdWords account and start marketing to your customers the same day.  Mobile.  Programmatic.  Content Marketing.  Native Advertising. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 28, 2013
    [Google] [Video] Your Inadvertent Business Jargon May Be Confusing Prospects
    So I googled it. Could you possibly be confusing your prospects with business jargon? I’m sure you wouldn’t do it intentionally, but if you don’t pay close attention you might still be doing it. For example, just the other day I got an email asking me if I’d be interested in speaking at the upcoming IFC Conference. Or, they feel really dumb.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Google] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    You can find her on Google + ! I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. Find her on Google+ or LinkedIn. Who would ever buy a list of leads when they could just wait for their customers to come to them? thought. Create email seed lists.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Google] Social Media and the History of Aggression
    Google reported at SXSW this year that Syria and other nations are torturing people to get their social media identities, posing as them, and then capturing and torturing their colleagues. We already know that China has built an army of hackers routinely accessing private company and government files (including Google, and the U.S.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Google] New Study: Email Marketing Actually Works?!
    It puts gets your brand in front of those Google web crawlers and, hopefully, if you''ve got decent content and relavent keywords, onto the search results pages of your consumer. It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. Curious? Let’s take a look at the findings. Who knew?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Google] 6 Steps To Executing A Content Strategy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Photo Source.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 14, 2012
    [Google] Webinar: 2013 SEO Trends and Predictions
    Connect with Casie ahead of time on Twitter or Google+. KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Webinar Summary. The perception of SEO vs. PPC.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 13, 2014
    [Google] 7 Awesome iPad Apps for the B2B Road Warrior
    Recently purchased by Google, Quickoffice provides all the word processing and spreadsheet functionality I need. Quickoffice integrates with Google Drive for document storage and Box (and other apps) allow you to easily open documents stored in the cloud in Quickoffice. It is lightweight, responsive, and looks great. Document Storage.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Google] The 15 Most Life-Changing Editorial Calendar Tools
    Google Docs. Google Docs is free, easy-to-use, and designed for collaborative editing. Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. Kapost.
  • HINGE MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Google] Top 7 Referral Marketing Ideas for Professional Services Firms
    Related Stories What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms? What Does Google’s Latest Update Mean for Professional Services Firms? Referrals are the centerpiece of most professional services firms’ marketing agendas. Everyone wants more of them. That’s you. Shame on you.
  • HUBSPOT  |  MONDAY, NOVEMBER 23, 2015
    [Google] Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses
    78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season. According to Google , 53% of people who shopped online in 2014 used smartphones or tablets, up from 41% in 2013. Let's take a look. For a U.S.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Google] 2013's Top Content: 10 Brands That Totally Nailed It
    To scroll through and see the entire experience, check it out here. 7) Google Analytics in Real Life. This one on Google Analytics is a really cool example, and we love the interactivity of the user experience. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. Period. No one. Visual.
  • PUZZLE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Google] The 6 Step Inbound Marketing Process [Infographic]
    internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process. This tool should add value to the experience of doing business with you.
  • SYNECORE  |  TUESDAY, NOVEMBER 20, 2012
    [Google] Don't Be a Ding Dong: 5 Ways to Embrace Innovation
    Beyond just “Googling it,” the last decade has brought more free educational resources to our fingertips than ever in history. For a marketer, there’s nothing worse than seeing a beloved product or brand bite the dust. To compete in our dynamic, global, tech-based economy, companies must embrace change, not shun it. Don’t be like him.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Google] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    He should be able to speak intelligently about Google as if the company were his best friend. Obviously avoid the individual who condones search spam and promotes SEO tactics going against Google’s Webmaster Guidelines. SEO has always been evolving. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Google] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next Web. So when we learned of Google purchase of the YT.be It''s rumored that Google will use this new domain name for shortened links to YouTube videos. Mobile advertising has been a hot topic lately. Think you know who we''re talking about?
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Google] 22 reasons you know you work in B2B marketing
    When your extensive customer insights sometimes have to come from 2 hours of Googling (shhh, that's a secret). When Google thinks you're a marketing automation loving pharmacist with an interest in data centre consolidation, Dutch air cargo logistics and OTC derivatives trading. You know you work in B2B marketing. 1.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google] SEO Tips from the Cosmos to Your Content
    Given the constant, sometimes unknown updates to Google’s search algorithm, it’s imperative to answer the needs of your audience rather than purely creating content to fulfill keyword demand.” “Don’t go directly to Google Keyword Planner for keywords,” suggests Armenti. That’s totally fair.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Google] Seven Ways to Humanize B2B Marketing
    It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); and 3) how exactly does that help the individual business buyer in his or her job? Tell stories.
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Google] Spring 2016 Product Release Highlights
    Captora’s new integration with Google AdWordsTM helps marketers identify campaign optimization opportunities and leverage new campaign segmentation/testing tools to create hyper-targeted campaigns across ad groups, ads, templates, personas, and CTAs, significantly boosting campaign conversion rates. New Product Release Highlights.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 5, 2014
    [Google] Smart Salespeople: Power Network Map
    Smarter Salespeople: Power Network Map. This blog is dedicated to salespeople that never want to “dial for dollars” or who never want to make a cold call again! Now that I have your attention…. One action was to assign each salesperson to at least one local networking/association event per month. Smooth move. Then he can begin to sell! Are you?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Google] The 15 Best Content Marketing Videos Of 2015
    In this video from Google Small Business, Keith Hernandez, director of brand strategy at BuzzFeed , goes into how small businesses can reach their customers through custom content. We’ve got news for you, content marketers: video isn’t going anywhere. It’s true that  content marketing is democratizing , and video is no exception. Examples
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Google] How to Get a Bigger Bang from Your Press Releases
    Google would note that traffic and take it into consideration in SEO rankings. This was abused and manipulated (surprise, surprise) and Google now may consider any follow-enabled link in a press release an unnatural link and an indication of spam. Press releases drew eyes. They were go-tos for information. But there’s still hope!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Google] 33 Thought-Provoking B2B Social Media and Marketing Stats
    One out of six identified Google+ or SlideShare. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. eMarketer ). 2.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Google] Architecture Marketing: 5 Tools to Measure Success
    Google Analytics is an incredibly powerful tool that your firm can leverage with appropriate training and setup. Using Google Analytics to track social engagement and website patterns will help you learn the impact social media has on your firm. On Google+ or LinkedIn? What groups have they joined? What are they talking about?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google] Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.
    Second, the Profiler sales tool can be accessed as a Google Chrome Extension, allowing salespeople to access relevant profile information as they visit a contact’s LinkedIn or company website. So no matter what you part of the marketing function you sit in, there was probably something for you in this morning’s announcement.
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Google] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    Google+ news feed photo uploads. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook's News Feed are two of many indicators that visual content is a force to be reckoned with in marketing. The Essential Cheat Sheet for Social Media Cover Photo Dimensions.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Google] 6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report
    Facebook and Google rule all. Google and Facebook are threatening to become nothing less than an internet advertising duopoly. Her firm, KPCB, has investments in a large portfolio of companies , many of which are mentioned frequently—Amazon, Google, and Uber being the most significant. For one day a year, slideshows are cool.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 11, 2012
    [Google] Content Marketing Works Great – If You Have the Patience
    On the other hand, paid campaigns like Google Adwords generate results immediately, but they are an expense. Content Marketing in Sales Lead Generation is not a Campaign.  ”Per dollar, content marketing produces 3 times more leads than paid search.” Sounds great, right. Sign me up. When can you expect to really see results?
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