BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Google] eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
In a more advanced, customised example, data from a particular Google Spreadsheet could be fed into Google Earth. eLearning & Deliberative Moments. Transforming from elearning practitioner to academic researcher and deliberationist. It was originally part of a class wiki. services like social bookmarking or photo sharing. services.
THE POINT | TUESDAY, APRIL 30, 2013
[Google] Branding is Not Demand Generation. Stop Pretending That It Is.
Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. 'Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. No problem. understand. I don’t agree, but we can still be friends.).
SOCIAL MEDIA B2B | MONDAY, JULY 9, 2012
[Google] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
This list was compiled based on page views in Google Analytics. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline.
INBLURBS | WEDNESDAY, NOVEMBER 10, 2010
[Google] The Pepsi Social Way
Major brands like Pepsi, Coca-cola , Ibm, Microsoft, GE, and Google are using these social media marketing tools as part of their marketing strategy. Not only that social media marketing has also increased popularity because now major search engines like Google have started indexing social media content. The Pepsi Social Way. Web 2.0
CONFLUENT FORMS | MONDAY, JANUARY 25, 2010
[Google] Blog tip #1: Blogger over Wordpress (or other hosted solutions)
The Blogger service, offered by Google, is the only service to fulfill these requirements. If you're trying to decide which blog service to use you've probably stumbled across the long-running debate in any number of forums. Wordpress , Blogger , Typepad. how do you choose which one to use? All for 0 cost.
VOICE-BASED MARKETING | FRIDAY, FEBRUARY 7, 2014
[Google] 5 Marketing Mistakes You Are Making…Right Now
PPC ads are not excluded from this: Google reports that 70% of mobile searchers call a company straight from the PPC ad. Google also reports that users are 6% to 8% more likely to click on PPC ads that contain phone numbers. 'You’re not a bad marketer. Chances are, you’re a pretty good one. You blog. You have a social media presence.
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 24, 2014
[Google] Survey Says: Slow Web Page Load Time Hurting B2B Vendors
To check the load time of your site, we recommend checking out the following: Google Page Speed Insights. 'It’s no secret that consumer expectations regarding their online experience have risen over the past few years. This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! Yikes! Pingdom.
B2B MARKETING INSIDER | TUESDAY, AUGUST 28, 2012
[Google] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
MODERN B2B MARKETING | THURSDAY, JANUARY 24, 2013
[Google] It’s Time to Audit Your Website’s Social Functionality (Checklist)
Google+ Post: ? Google+ Business Page: ? by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. This didn’t happen for any particular reason, it just evolved from participating where my friends were more active. Because Simple plan, right? Wrong! What do I suggest to fix this? Other __: ?
REPUTATION TO REVENUE | MONDAY, APRIL 4, 2011
[Google] B2B marketing as media: Six ways to think like an editor
all the blathering about Google's +1 last week). B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., What kinds of content should you actually create? What's New (otherwise known as… News!).
NUSPARK | FRIDAY, JULY 2, 2010
[Google] Banner Ads Work; Really
Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. URLs from banner ads need to be tagged so that Google Analytics can monitor site engagement and creative tactics. The above is true of a b2b message as well. Please let me know your thoughts.
THE POINT | THURSDAY, OCTOBER 10, 2013
[Google] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
This same point was underlined by a recent study by Google, the Conference Executive Board (CEB) and Motista. 'Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy. Like the ability to keep one’s job. Or the ability to get home at a reasonable hour.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 29, 2013
[Google] “Stop Asking Employees To Tweet” Says GaryVee
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. It was the first time I saw him speak and he did not disappoint. Social Media
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 16, 2014
[Google] How to Successfully Manage Your Inside Sales Team Remotely
Lastly – use tools like Google Drive to share documents. 'A few years ago I was faced with a tough decision. was moving 20 miles north of Boston, which posed a problem because my job was 22 miles south of it. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. Don’t pan ic! Communicate.
ANNUITAS | WEDNESDAY, MAY 28, 2014
[Google] BMA 2014 Recap Day 1. Most of It Anyway
While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there. Her message was clear – marketing needs to innovate.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 11, 2012
[Google] Join The 1% And Become A Content Creator
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists? You answer!”
B2B MARKETING INSIDER | THURSDAY, JULY 17, 2014
[Google] WTF Does Kevin Spacey Know About Content Marketing?
Let me know what you think n the comments below and please follow me on Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Why Kevin Spacey? Tweet.
SALES LEAD INSIGHTS | FRIDAY, AUGUST 21, 2009
[Google] Business Software Marketers: Finally a Conference Designed Just For You!
The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
INBLURBS | MONDAY, NOVEMBER 1, 2010
[Google] Search Engine Optimization Tips to Get more Traffic
Google dominates all the current markets and it holds the top position amongst search engines. Design your website as per the guidelines of Google. Update your knowledge about Google ranking strategies. Marketing takeaway tip: Social media marketing and SEO is very important to reach top pages of Google. Things to avoid.
MARKETING ACTION | TUESDAY, MAY 6, 2014
[Google] Get Found: 3 Tips to Optimize Your Blog for SEO
trillion (“t”) Google searches. Done well, SEO can radically increase your page rank; at Act-On we’ve seen companies go from page 100+ to page 1 of Google. 'Sixty percent. According to blogging.org , that’s the percentage of businesses with a corporate blog. Yes, with a “b”.). Blogging is a crowded space. Blogging.org). ContentPlus).
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 29, 2014
[Google] Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Here in Pennsylvania, that is kind of a big deal. And then just last week.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 4, 2010
[Google] Study shows Twitter users are powerful consumers
Post on Google Buzz. A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. – 23 percent of online consumers read Twitter updates at least monthly. Tweet This! Digg this!
SYNECORE | TUESDAY, JULY 15, 2014
[Google] Responsive Web Design Stats: What You Should Know
think with Google 'We all know that trends come and go throughout the years, especially in the ever-changing world of design. But what separates a design that is trendy compared to a design that is useful? Enter: Responsive Web Design ! Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of RWD! Transcription.
LEADER NETWORKS | WEDNESDAY, MAY 1, 2013
[Google] Social Media Policy Guidelines for Physican-Patient Relationships
On Googling patients : " Digitally tracking the personal behaviors of patients, such as determining whether they have indeed quit smoking or are maintaining a healthy diet, may threaten the trust needed for a strong patient–physician relationship. This relationship has grown more complex due to the rise of social media engagement.
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 14, 2012
[Google] How Blog Readers Find You – A Diagram
Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Google] Gmail Releases Smart Folders, Email Marketers Be Aware
Gmail, Google's incredibly popular email service, is known for its ability to push the limits of the inbox. Labs Google continues to release interesting new features designed to help email users. Google is classifying bulk mail as "any kind of mass mailing (such as newsletters and promotional email)." Marketing Takeaway.
MARKETING ACTION | FRIDAY, JANUARY 24, 2014
[Google] Gmail Tabs: How Email Marketers Must Adapt
'When Google changed the layout of its Gmail inbox in May 2013, email marketers wisely took careful notice. The other tabs are for new messages from addresses that people have not interacted with (or that mail recipients designate), that Google makes assumptions about. The new Gmail inbox structure: five categories. Click “Yes.”
JUNTA 42 | WEDNESDAY, MARCH 28, 2012
[Google] 10 Things You Need to Know about Content Marketing World 2012
This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. So, how did we one-up 2011? Register today!
B2B MARKETING TRACTION | TUESDAY, JUNE 12, 2012
[Google] Why Your B2B Marketing Needs a Hub and Spoke System
” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! 88% of U.S.
HUBSPOT | THURSDAY, JANUARY 16, 2014
[Google] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
Search Google and you''ll find nearly 10 million hits for writer''s block. What industry keywords do you want to rank for on Google? 'One of my least favorite things that happens to me at work is writer''s block. stare at my screen -- the cursor taunting me maniacally. Why can''t I just think of something to write? Just keep reading.
ENGAGE | FRIDAY, AUGUST 12, 2011
[Google] Is Your Content Worth Stealing?
They’ll type in a quick Google search or make a plea on Twitter hoping to be equipped with one. Google made this theft-worthy guide to SEO here ) Illustrations and infographics: A member of your audience has been trying (in vain) to explain a concept to busy, bored and/or uninterested colleagues. I hope you steal this blog post.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 27, 2011
[Google] 12 Internet Trends You Need To Know From Mary Meeker
Apple, Facebook, Google and Amazon take the top spots in market capitalization but China’s Baidu and Tencent and Yahoo! She also shows that Google revenue alone is about to surpass all US Newspapers combined revenue. Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. While U.S. Sound.
MODERN B2B MARKETING | MONDAY, JANUARY 28, 2013
[Google] Building a Kick-Ass Social Media Dashboard
Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking followers, fans, sentiment, etc. Referring Traffic from Social.
HUBSPOT | THURSDAY, DECEMBER 20, 2012
[Google] 7 Common SEO Myths to Throw Out the Window Immediately
Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. An increasingly formal relationship between search and social has been evolving for years, and Google has been working hard to prove this with Google+ and Google Authorship. Far from it. Let’s get started.
WRITING ON THE WEB | MONDAY, MAY 2, 2011
[Google] 4 Content Marketing Goals for a Coach Website
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What were they?
HUBSPOT | FRIDAY, JUNE 29, 2012
[Google] Is Marketing Getting Too Creepy?
Indexed by Google. little over two years ago, we published a post about Google Analytics releasing the ability for people to opt out of having their behaviors tracked. Many marketers who rely on Google Analytics were concerned about widespread adoption of this feature, making it difficult for them to do their jobs. So who cares?
INBLURBS | WEDNESDAY, AUGUST 14, 2013
[Google] 3 Most Common Mistakes People Make When Optimizing Their Sites
You can connect with Rose on LinkedIn , Pinterest and Google+. 'In the online world search engines are gods and we merely follow the rules they set for us, mortal beings. That’s why many people try to optimize their sites according the requirements of search engines. However, performing SEO means walking on a thin ice. Keyword Bloating.
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 21, 2013
[Google] Is Thought Leadership The Future of Marketing?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. In our last interview, Steve McKee asked if Big Data was the future of marketing. Mark Schaefer discussed culture and the future of search. Tell us: who is Liz Alexander? don’t blame them.
MARKETING ACTION | TUESDAY, OCTOBER 28, 2014
[Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. I 'OK, I’ll admit it. My bad.).
NUSPARK | SUNDAY, JULY 28, 2013
[Google] How The Beatles’ Songs Optimize B2B Marketing Strategies
All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools. 'The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. The songs are memorable; but the statements are what’s important here. I look forward to more from my readers! . Act Naturally.
B2B IDEAS @ WORK | FRIDAY, JULY 22, 2011
[Google] B2B Aware: This Week in B2B Marketing - Week of 7/18/2011
WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Google will not run Circles around Facebook, but it gets a +1. Keith Pigues.
ENGAGE | FRIDAY, MAY 25, 2012
[Google] Can Someone Shed Some Ambient Light on the Photo Sharing Phenomenon?
No longer are photos just meant to support text content, they serve as standalone content especially on sites like Facebook, Twitter and Google+. but also get involved with Google+. Not only is Google+ a great way to share images , its a space you need to take advantage of anyway. Since when did everyone become a photographer?
B2B MARKETING INSIDER | THURSDAY, OCTOBER 3, 2013
[Google] Customer-Centricity: The Age Of The Empowered Individual [Video]
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'My kids and I are huge fans of the show Brain Games and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me. No more.
WRITING ON THE WEB | THURSDAY, MARCH 17, 2011
[Google] Free Phone Consulting? 4 Reasons It’s a Good Idea
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Why should a professional or small business give away free consulting ? I’ll tell you why. I’ve been spending more than 20 minutes with each person, and I’m loving it. To them, I’m faceless, and vice-verso. We both win.
WRITING ON THE WEB | THURSDAY, MARCH 10, 2011
[Google] Punk Chihuahua Reveals 4 Secrets to Better Blogging
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Start with a shocking title. Digg this!
WRITING ON THE WEB | FRIDAY, SEPTEMBER 17, 2010
[Google] 3 Steps to Content Marketing with Blogs
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Do you know how to turn your blog into “ The best darn marketing tool on the Planet ? Formerly known as head of iFlashVideo, Jason Anderson has branched out on his own. Here’s what he produced for me at his new company, iMotionVideo.
WRITING ON THE WEB | TUESDAY, AUGUST 24, 2010
[Google] Blogger’s Block Strikes Blog Squad…Blogger Bites Back
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Grrrrr… I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes.
WRITING ON THE WEB | MONDAY, AUGUST 9, 2010
[Google] Blog Writing Tips for Business Clarity
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. Readers are pressed for time. What’s in this for me?
B2B MARKETING INSIDER | TUESDAY, JUNE 4, 2013
[Google] The Expanding Role Of B2B Marketing
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strateg
B2B MARKETING INSIDER | TUESDAY, JANUARY 29, 2013
[Google] The Most Important Marketing Metrics
And follow the conversation on Twitter , LinkedIn , Facebook or Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
THE EFFECTIVE MARKETER | THURSDAY, MAY 3, 2012
[Google] What My Paper Route Taught Me about Content Marketing
big consideration, one that is so important that Google now uses loading speed as a ranking factor. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1. Content Marketing Is Hard Work.
FATHOM | TUESDAY, SEPTEMBER 30, 2014
[Google] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
Incorporating mobile, automating PPC ads, boosting Google Shopping. 'Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable. Download Now.
HUBSPOT | THURSDAY, DECEMBER 13, 2012
[Google] How to Run a Last-Minute Holiday Campaign Using PPC
For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.
VERTICAL RESPONSE | MONDAY, OCTOBER 6, 2014
[Google] Avoid These 5 SEO Faux Pas
Google can penalize sites that have an inappropriately high number of keywords. Just as Google sometimes penalizes keyword stuffing, having too many low-quality backlinks get you in trouble with the search engine. And if you do end up with a Google penalty, check out our post on that topic to figure out how to bounce back).
PUZZLE MARKETER | WEDNESDAY, JANUARY 8, 2014
[Google] The 2014 Digital Marketing Ecosystem
Can you get it from Google Analytics or Web Trends? They’ll be able to come in, ask many questions, identify the company goals and then say something like, “You need the infrastructure SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, and Unbounce. They say, “Okay, go!” Probably not.
VIEWPOINT | THURSDAY, MAY 9, 2013
[Google] Good Reads for B2B Marketing - Protect Your Online Reputation
Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. 'Online content in the sales and marketing industries is dynamic and constantly changing. Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land. Via ClickZ.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 20, 2011
[Google] 22 Essential Mobile Apps for Your CMO
Analytics Pro : This one is simple: Google analytics on your iOS device for $6.99. Google Bookmarks. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. The solution: Help your CMO manufacture more time. Content Apps.
MI6 MARKETING AGENCY | SATURDAY, AUGUST 27, 2011
[Google] Our Fav Posts, Week of August 22
HTC Doubles Down on Android After Google-Motorola Deal. Web Presence Optimization: Comparing Facebook And Google Plus. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Here’s the posts he read, annotated and shared last week.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 27, 2012
[Google] David Meerman Scott: How to Break Into the News Cycle
And when I went to Google News as this was breaking, everybody was showing essentially the same thing. by Jesse Noyes | Tweet this Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that? Check it out.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 28, 2011
[Google] 11 Features to Bring Salesforce Chatter to Life
Google Bookmarks. by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind
THE FORWARD OBSERVER | MONDAY, AUGUST 25, 2014
[Google] Why Website Optimization Trumps Search Engine Optimization
With over 200 ranking algorithms in Google’s system, it’s easy for the practice of SEO to get wrapped up in the details. Google only loves you when everyone else loves you first. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different. Wendy Piersall.
MARKETING ACTION | THURSDAY, OCTOBER 24, 2013
[Google] A Flock of Hummingbird SEO Comments
'A lot has been said already about Google’s recent Hummingbird SEO update, more than any one person could be expected to process. It’s partly a result of Google’s desire to better serve voice-activated search queries. And Michael Cottam writes about keeping Penguin in mind as well as Hummingbird, for Act-On: Google’s Angry Birds.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 5, 2013
[Google] Are Content Brands The Future of Marketing? An Interview with Ann Handley
And follow the conversation on Twitter (@ BrennerMichael or @ MarketingProfs ), LinkedIn , Facebook or Google+. In this series, I am trying to uncover insights into the Future of Marketing. To To help guide our path, to drive our plans and to help us all to start dreaming BIG! Tell us: who is Ann Handley ? Paperback 2012. But still.
PAUL GILLIN | MONDAY, JANUARY 16, 2012
[Google] IBM Expands Social Business Services
Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners.
SYNECORE | WEDNESDAY, APRIL 9, 2014
[Google] Determining Your Goals: Tips to Get You Started on a Website Redesign
Although Google Analytics is a popular choice, there are a number of other free and premium solutions available. 'When you think about redesigning your website, it''s likely that the first thing that jumps to your mind is design. However, there are several factors to consider when redesigning that far are more important than just aesthetics.
CONVERSIONATION | SUNDAY, JUNE 3, 2012
[Google] IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
IAB Europe AdEx 2012 - paid search dominates In a recent report, Google revealed that mobile ad impressions on its networks increased 250% over Q3 and Q4 in 2011. This means that 1 in 5 advertising Euros in Europe is now spent online. IAB Europe emphasizes this growth is realized despite difficult economic circumstances. That’s almost half.
MARKETING ACTION | WEDNESDAY, JULY 17, 2013
[Google] 8 X 3 X SEO: 24 Tips for Building Inbound Links – Webinar July 24
'Black-hat link building is a dark art that does a disservice to web searchers, which is why Google’s Penguin algorithm updates go after it with such vehemence. Quality inbound link building, on the contrary, hasn’t changed at all – it’s still all about relevancy, authority, and sustainability – and it still works. sign up for the webinar.
BLOG MY CALLS | MONDAY, SEPTEMBER 9, 2013
[Google] FAQs About our Fall Marketing Expert Webinar Series
We''ve had titles about inbound marketing, PPC, Facebook ad buying, retargeting, mobile marketing, mobile landing pages, call tracking, Google Analytics, direct mail, web design, landing page optimization, conversion optimization, social media marketing, SEO, Google Authorship, and everything in between. That''s what it''s about.
EVERYTHING TECHNOLOGY MARKETING | THURSDAY, APRIL 8, 2010
[Google] 5 Steps to B2B Marketing Success
Focus on social networks and Google and special interest sites for the early phases; that's where buyers will often look first and find your content to make sense of their problem and the solution space and identify potential vendors. Prospects and customers are becoming more sophisticated and better informed than ever before.
VOLACCI | WEDNESDAY, NOVEMBER 20, 2013
[Google] How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature
For me, it was a challenge to find a set that prominently featured both Google+ and Drupal, and also had the right look for my signature. If you need to upload an image, you can do so on any social media account (Facebook, Google+, etc.) 'Social media and email marketing are two of the digital content marketer’s most powerful weapons.
MODERN B2B MARKETING | MONDAY, MAY 21, 2012
[Google] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
Buyers trust companies that have higher Google rankings and your content can help get you up there. by Jon Miller Recently I was interviewed by content marketing expert and co-author of Content Rules C.C. Chapman on his Content Conversations cinchcast. Content In the following episode I chat with C.C Content can help with brand preference.
FATHOM | THURSDAY, JANUARY 9, 2014
[Google] 7 Digital Marketing Quotes from Industry Leaders to Inspire Your 2014
I would get on Google+, I would start posting stories to show you’re an expert in that niche or genre.”. 'As a digital marketing agency that gets around, we’ve been lucky enough to chat with some of the leaders in SEO, content marketing and social media. Search Engine Optimization. Rand Fishkin ( Tweet this quote! ). Link-Building.
HUBSPOT | SATURDAY, JUNE 9, 2012
[Google] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
Google Finally Takes a Clear Stance on Mobile SEO Practices From Search Engine Land. This article from Barry Schwartz helps us bridge the gap between the two with his report on Google's official stance on mobile SEO. Gather round, inbound marketers. have a story for you. Actually, I have like 5 stories for you. Everything good?
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 3, 2014
[Google] 20 Amazing Examples Of Brand Content Marketing Hubs
Lesson for brands: when we have a question, we ask Google. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience.
PAUL GILLIN | WEDNESDAY, JANUARY 25, 2012
[Google] Five Facebook Tips for Small Businesses
and Google URL Builder to track the popularity of links you post on Facebook. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. That’s the herd mentality at work.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JUNE 19, 2013
[Google] Top 5 Email Prospecting No-Nos
Case in point: Weekly, I get an email from someone trying to tell me that our website has poor SEO rankings on Google, and could we talk about what his company can do for us. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com. Promise not to tell anyone? SCANDALOUS, I know!
SYNECORE | MONDAY, FEBRUARY 11, 2013
[Google] Why Budgets are Shifting to Digital Marketing
Interestingly, 65% of company marketers are spending more on organic SEO, this in spite of concerns over its measurability in the face of increasing HTTPS encryption on the part of Google. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 6, 2012
[Google] 7 Habits Of Highly Effective (And Successful) Teleprospectors
simple Google search including the company name and target title always has the potential to yield good information as well. A colleague of mine recently discussed the 7 bad habits inside sales people practice. So in this edition, we’ll flip the coin and take a look into the actions and habits that make Business Development Reps successful.
BIZNOLOGY | TUESDAY, FEBRUARY 12, 2013
[Google] Build some social media marketing backbone you big wuss
All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Google Wildfire social media marketing at LeWeb 2012 (armdevices.net). Or your village. Make it you.
VIDYARD | MONDAY, JANUARY 21, 2013
[Google] 21 Reasons Why People Don’t Like Your Video
Google doesn’t like your video. Google doesn’t crawl a video like they crawl a blog ; search engines don’t pick up keywords in your video unless you provide them. So, our team has put together 21 (of the many) reasons why people don’t like your video. Let’s dive into the 21 reasons why people just don’t like your video: 1.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 4, 2012
[Google] The 2013 Marketing Predictions Post: Content Marketing And Social Business
Please tell me what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Where did I fall short? Taking The Brand Out Of The Story.
PWB MARKETING BLOG | WEDNESDAY, DECEMBER 21, 2011
[Google] 4 Quick Tips to Help Employees Deliver Your Social Media Message
Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. If no one knows about your being on Facebook, LinkedIn, Twitter or Google+ how will they know to look for you there? One easy solution lies within your own assets – Specifically your employees.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 12, 2011
[Google] Get & Keep Customers with iPhone Apps
The app, though it’s $6.99, is a nicely bundled mobile package of Google Analytics and can report on multiple Google Analytics accounts. We’re pleased to submit this guest post by Henry Fitzgerald. Thanks, Henry. We’re big believers in mobile. Henry Fitzgerald is a technology consultant based in Seattle. Facebook.
INBLURBS | FRIDAY, NOVEMBER 12, 2010
[Google] Six Search Engine Submission Tips to Get Search Engine Traffic
Among the various search engines Google search engine is one of the best search engine and you can gain a good page rank to your website by maintain a quality content and by regular posting in your website. Six Search Engine Submission Tips to Get Search Engine Traffic. Online business is a platform of tough competition. Advertise yourself.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 7, 2011
[Google] [Chart] Thank You, Marketing Automation
Google Bookmarks. by Egan Cheung | Tweet this “ D?mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. Why is that? Our take is more general. arigat?, Mr. Roboto”. Sign up here.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 12, 2011
[Google] [Chart] Which City Has The Most Marketing Expertise?
Google Bookmarks. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? You can click here to explore the interactive map. Austin, TX, US. Kingwood, TX, US. Canada.
BIZNOLOGY | TUESDAY, JUNE 26, 2012
[Google] Blogger outreach is earned media PR, isn’t it?
Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site. may well be mistaken. Right?
EB2BLEADS | SATURDAY, JULY 9, 2011
[Google] Top SEOs And Data Correlations
How SEO Is Affected By The Components In Google ’s Ranking Algorithm. However google was affected more by keywords within subdomains. There's stuff that top seos should know and data that supports those beliefs. Top search positions are meaningless unless you can convert that traffic into something meaningful to your business.
HUBSPOT | SUNDAY, AUGUST 26, 2012
[Google] Social Media Customer Service Is Failing, and Other Marketing Stories of the Week
Yup, you read the headline right: much like Google AdWords' sponsored results, Facebook is now offering marketers the option to purchase ad space in Facebook search results for specific keywords that return results for specific apps, Facebook pages, or places. Here at HubSpot, we've been super busy preparing for INBOUND 2012. Weekend?
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Google] 10 Fast Facts About Groupon
Google Bookmarks. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Cutting Groupons. 70 million.
HUBSPOT | MONDAY, JULY 25, 2011
[Google] How Do You Leverage Paid Media? [Marketing Cast]
An example of that would be Google AdWords: you pay for ads that show up next to specific search results. Free eBook: 7 Google Tools to Improve Your Marketing Effectiveness. Google is not only a search engine. In marketing circles, the discussion around earned media vs paid media is often heated. What Is Paid Media?
WEBBIQUITY | TUESDAY, FEBRUARY 8, 2011
[Google] B2B Blogging Trends for 2011
Post on Google Buzz. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.
WEBBIQUITY | TUESDAY, DECEMBER 28, 2010
[Google] Three Overlooked Ways to Improve SEO Results
Post on Google Buzz. To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Most still focus on the same basic areas: • Keyword research. On-page optimization (content, headings, meta tags). Digg this!
HUBSPOT | MONDAY, DECEMBER 23, 2013
[Google] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
5) Take part in Google Hangouts. Giving Tuesday held a series of Google Hangouts on Air to discuss different parts of the movement, aimed at different audiences, with a panel of guests. For all that 2012 offered, GivingTuesday 2013 was even more successful, raising 90% more in 2013 than in 201 2. Read on and you''ll find out. Hangout!
FIFTH GEAR ANALYTICS | MONDAY, AUGUST 9, 2010
[Google] The Secret Sauce for Successful Marketing Campaigns
Post on Google Buzz. Wendy Boyce. As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. These same businesses are now starting to realize they should consider using it! You’ve gathered up your responses. Are you paying attention?
VOICE-BASED MARKETING | FRIDAY, MAY 31, 2013
[Google] 3 Tips to Help Law Firms Generate More Phone Leads through Technology
Tip #1: Take Advantage of Google Mobile Search Ads and Click-to-Call Buttons. Running paid search ads on Google is nothing new to law practices. But people don’t just run Google searches for legal help on their PCs and tablets. Each tip also includes a link to a white paper with more information. That’s no secret.
HUBSPOT | MONDAY, JANUARY 27, 2014
[Google] How Long Until You See Results From Blogging?
Search algorithms like Google’s often value older domains with a reputation, so it’s a good rule of thumb to allow around six months to really start gaining traction from search engines. Each individual blog post is a new page to be indexed by Google. Where''s all the dang traffic?". Well, sure. Identifying Your Purpose.
HUBSPOT | TUESDAY, OCTOBER 26, 2010
[Google] 6 Easy Ways to Get More Visitors to Your Blog
Search engine optimization is necessary if you want people to find your blog via Google, Yahoo, or Bing. A blog is an important asset to any business. It allows you to gain visibility as a thought leader, engages your audience in conversation, and acts as link bait. Make Your Blog Title Interesting and Engaging. ”). Be unique.
HUBSPOT | WEDNESDAY, OCTOBER 9, 2013
[Google] Blog SEO for the Modern Marketer: How to Optimize Your Posts
'With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. As a result of these more complex searches, Google has actually changed its algorithm to better fit conversational questions from searchers.
BLOG MY CALLS | MONDAY, SEPTEMBER 17, 2012
[Google] Mobile Marketing 101
Google even says that over 50% of mobile searches result in purchase. Several factors will converge in the next few months that will produce a massive mobile marketing explosion. 1) Research from sources as disparate as Morgan Stanley and eMarketer project that mobile marketing spend will multiply 5x to 10x in the next 4 years. Mobile Works.