KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 16, 2014
[Google] SMX East 2014: Key Takeaways & Statistics from the Show
For example, Samuel Quincy showed that using Schema markup on a specific site helped improve year-over-year search traffic from Google by 93%. 'At the beginning of October, Derek and I headed down to New York for SMX East. Photo courtesy of Akvile Harlow. It also makes it much easier to compile the blog post you’re reading. That’s crazy!
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 1, 2011
[Google] 3 Lead Management Questions Sales will Ask Marketing
Google Bookmarks. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. How dead is dead?
VERTICAL RESPONSE | WEDNESDAY, AUGUST 14, 2013
[Google] 5 Copywriting Tips to Enhance User Experience
Google Analytics is a great way to know how people are interacting with your site. From which pages they visit, which keywords they searched to get there, to how long they stay, Google Analytics provides you tons of information. Check out our Beginner’s Guide to Google Analytics to help you get started. Making a purchase?
JUNTA 42 | THURSDAY, SEPTEMBER 29, 2011
[Google] 3 Sites to Showcase Your Personal Brand
It’s also a page that can be found in Google, so I like the option of creating another content asset to direct people to my social media sites. I had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. Zerply.
WEBBIQUITY | FRIDAY, FEBRUARY 25, 2011
[Google] Seven Expert Search Engine Marketing Guides
My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores ). How to quadruple a conversion rate by Google Website Optimizer Blog. Post on Google Buzz.
AD YOUR COMMENT HERE | THURSDAY, MAY 26, 2011
[Google] #BWENY Session: The Future of Content Curation
SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. There’s no overwhelming narrowness to curation.
AD YOUR COMMENT HERE | THURSDAY, AUGUST 5, 2010
[Google] Thoughts on Flipboard: Content vs Social
My Google Reader has (admittedly) way too many feeds, but I love it. Once I get that targeted info, I explore what my social network is reading (Twitter links, Facebook posts, Google Buzz, etc). I’ve been using Flipboard for about two weeks now. It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Beautiful.
WEBBIQUITY | TUESDAY, OCTOBER 5, 2010
[Google] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
Tad Chef covers the best practices for SEO with Twitter: how to rank in search with your profile and tweets, get found in Twitter search, make your tweets spread virally and capitalize on Google real-time search. Post on Google Buzz. 51% of active Twitter users follow companies, brands or products on social networks. And much more.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Google] Personal knowledge management - Wikipedia, the free encyclopedia
Other useful tools include Open Space Technology, cultural anthropology , social bookmarking , stories and narrative, mindmaps , concept maps and eco-language, single frames and similar visualization techniques, just-in-time canvassing tools, automated knowledge harvesting tools, and Google Desktop and similar desktop content management tools.
SYNECORE | WEDNESDAY, JUNE 18, 2014
[Google] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
The social platform where marketers typically spend the most is Facebook, at 54 percent ; however, Pinterest, LinkedIn, Google+, and Twitter are also popular options. 'As a local business, you may have come across the term SoLoMo. Think Local. Around 60 percent of mobile users tag their location in social media updates and photo uploads.
ENGAGE | THURSDAY, JULY 10, 2014
[Google] 6 Things You Should Be Doing Right Now to Improve Your Website
quick glance at Google Analytics will let you know how traffic has been over the last month or so, but are you sure you’ve crossed all of your Ts and dotted all of your Is? Imagine, finally landing on that coveted first page of Google search results. Google uses alt text to determine what your image is about, thus helping with search.
BLOG MY CALLS | WEDNESDAY, FEBRUARY 19, 2014
[Google] Why Aren't SEOs Very Good at Content?
So, in an effort to stay in the game amidst the Google algorithm changes in the past 18 months, these SEO firms are turning to content marketing firms to produce content for them. 'I spoke recently to the CEO of a large content marketing firm. They produce everything from blog posts and White Papers to technical docs and proposals.
BLOG MY CALLS | THURSDAY, NOVEMBER 7, 2013
[Google] "Are You Guys Even a Call Tracking Company Anymore?"
And, word on the street is that Google is going to start offering it for free in the next couple of years anyway. 'Earlier this week I was on a demo call with a large advertiser based on the East coast. This company was blown away by Conversation Analytics. They want to track every phone conversion and missed opportunity. think so.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 29, 2013
[Google] “Stop Asking Employees To Tweet” Says GaryVee
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. It was the first time I saw him speak and he did not disappoint. Social Media
CONTENT MARKETING TODAY | TUESDAY, AUGUST 25, 2009
[Google] The Best Way to Promote Your Offline Business to Online Prospects
Use Free Google, Yahoo, and Microsoft Directories to Bring Your Business Front and Center on Local Web Searches. Once you are listed in these directories, you have a chance to get listed in the "Google 10-Pack" - which is an invaluable way to get the word out about your business when people type in search terms in your local area.
B2B MARKETING INSIDER | TUESDAY, AUGUST 28, 2012
[Google] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 4, 2013
[Google] 5 reasons you should be in social media, even if the boss says “no”
What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
ONPATH | TUESDAY, APRIL 19, 2011
[Google] Sales Lessons from Pursuit of Happyness
Some of our clients include Google, IBM and Hewlett-Packard. You may have seen Will Smith starring in the movie Pursuit of Happyness. Do you remember the sales cold-calling scene? Notice how Will Smith’s character, Chris Gardner , maximizes his calling time. Gosh, he doesn't even put the phone down. He got the appointment.
WEBBIQUITY | MONDAY, JULY 7, 2014
[Google] 20 Expert LinkedIn Guides
Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
MARKETRI | TUESDAY, JANUARY 24, 2012
[Google] Five Steps to Effective B2B Inbound Marketing
Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. Check Google Analytics to see what keyword phrases people are using and keeping people on your Web site or Blog. Create a Blog.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 5, 2011
[Google] [Chart] Marketing Automation Means More Marketing Jobs
Google Bookmarks. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Like this chart? To sign up just click here. Share email. Facebook.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 22, 2013
[Google] 25 social media influencers Forbes ignored, and why
Avinash Kaushik — Google’s chief digital evangelist and one of the most influential bloggers on analytics. 'Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. Not so fast.
WEBBIQUITY | TUESDAY, NOVEMBER 23, 2010
[Google] 5 Reasons I’m Thankful for Social Media
Post on Google Buzz. With the annual celebration of Thanksgiving upon us here in the U.S., many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 29, 2014
[Google] Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Here in Pennsylvania, that is kind of a big deal. And then just last week.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 16, 2011
[Google] 6 Brilliant Uses of Video
Google Bookmarks. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Google] eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
In a more advanced, customised example, data from a particular Google Spreadsheet could be fed into Google Earth. eLearning & Deliberative Moments. Transforming from elearning practitioner to academic researcher and deliberationist. It was originally part of a class wiki. services like social bookmarking or photo sharing. services.
THE POINT | TUESDAY, APRIL 30, 2013
[Google] Branding is Not Demand Generation. Stop Pretending That It Is.
Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. 'Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. No problem. understand. I don’t agree, but we can still be friends.).
B2B MARKETING INSIDER | THURSDAY, JULY 17, 2014
[Google] WTF Does Kevin Spacey Know About Content Marketing?
Let me know what you think n the comments below and please follow me on Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Why Kevin Spacey? Tweet.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 11, 2012
[Google] Join The 1% And Become A Content Creator
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists? You answer!”
SOCIAL MEDIA B2B | MONDAY, JULY 9, 2012
[Google] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
This list was compiled based on page views in Google Analytics. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 4, 2010
[Google] Study shows Twitter users are powerful consumers
Post on Google Buzz. A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. – 23 percent of online consumers read Twitter updates at least monthly. Tweet This! Digg this!
INBLURBS | WEDNESDAY, NOVEMBER 10, 2010
[Google] The Pepsi Social Way
Major brands like Pepsi, Coca-cola , Ibm, Microsoft, GE, and Google are using these social media marketing tools as part of their marketing strategy. Not only that social media marketing has also increased popularity because now major search engines like Google have started indexing social media content. The Pepsi Social Way. Web 2.0
CONFLUENT FORMS | MONDAY, JANUARY 25, 2010
[Google] Blog tip #1: Blogger over Wordpress (or other hosted solutions)
The Blogger service, offered by Google, is the only service to fulfill these requirements. If you're trying to decide which blog service to use you've probably stumbled across the long-running debate in any number of forums. Wordpress , Blogger , Typepad. how do you choose which one to use? All for 0 cost.
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 24, 2014
[Google] Survey Says: Slow Web Page Load Time Hurting B2B Vendors
To check the load time of your site, we recommend checking out the following: Google Page Speed Insights. 'It’s no secret that consumer expectations regarding their online experience have risen over the past few years. This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! Yikes! Pingdom.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 27, 2011
[Google] 12 Internet Trends You Need To Know From Mary Meeker
Apple, Facebook, Google and Amazon take the top spots in market capitalization but China’s Baidu and Tencent and Yahoo! She also shows that Google revenue alone is about to surpass all US Newspapers combined revenue. Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. While U.S. Sound.
MODERN B2B MARKETING | THURSDAY, JANUARY 24, 2013
[Google] It’s Time to Audit Your Website’s Social Functionality (Checklist)
Google+ Post: ? Google+ Business Page: ? by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. This didn’t happen for any particular reason, it just evolved from participating where my friends were more active. Because Simple plan, right? Wrong! What do I suggest to fix this? Other __: ?
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 30, 2010
[Google] Identify Website Users: Capture More Sales Opportunities
Website traffic counts, page views, cost-per-click and return visitor numbers are standard fare in Google Analytics, WebTrends and other sites. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can! Who’s Looking at YOU?
REPUTATION TO REVENUE | MONDAY, APRIL 4, 2011
[Google] B2B marketing as media: Six ways to think like an editor
all the blathering about Google's +1 last week). B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., What kinds of content should you actually create? What's New (otherwise known as… News!).
NUSPARK | FRIDAY, JULY 2, 2010
[Google] Banner Ads Work; Really
Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. URLs from banner ads need to be tagged so that Google Analytics can monitor site engagement and creative tactics. The above is true of a b2b message as well. Please let me know your thoughts.
THE POINT | THURSDAY, OCTOBER 10, 2013
[Google] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
This same point was underlined by a recent study by Google, the Conference Executive Board (CEB) and Motista. 'Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy. Like the ability to keep one’s job. Or the ability to get home at a reasonable hour.
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 16, 2014
[Google] How to Successfully Manage Your Inside Sales Team Remotely
Lastly – use tools like Google Drive to share documents. 'A few years ago I was faced with a tough decision. was moving 20 miles north of Boston, which posed a problem because my job was 22 miles south of it. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. Don’t pan ic! Communicate.
ANNUITAS | WEDNESDAY, MAY 28, 2014
[Google] BMA 2014 Recap Day 1. Most of It Anyway
While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there. Her message was clear – marketing needs to innovate.
CRIMSON MARKETING | THURSDAY, OCTOBER 31, 2013
[Google] 7 Halloween Costume Ideas for the Marketing Jokesters
Google Algorithm Update. 'Image: Courtesy of Just a Guy Thing. Instagram. Dress in normal every day attire; casual wear; whatever you want really. Purchase a really large case of graham crackers to carry around with you. Hand out said graham crackers really fast. Insta-graham, get it? White space. Dress in all white. All white everything.
MARKETING ACTION | FRIDAY, JULY 11, 2014
[Google] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
Another up and coming one – according to our survey anyway, I can’t say I like it personally [LAUGHTER] – but according to our survey, is Google+. Fifty-five percent of the companies we surveyed on the B2B side in our survey for the 2014 content marketing survey are using Google+. ANN Google is a bit of a mystery.
B2B MARKETING INSIDER | THURSDAY, APRIL 4, 2013
[Google] Marketing Must Be Integrated Into The Whole Business
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. ———-. 'One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Google] Gmail Releases Smart Folders, Email Marketers Be Aware
Gmail, Google's incredibly popular email service, is known for its ability to push the limits of the inbox. Labs Google continues to release interesting new features designed to help email users. Google is classifying bulk mail as "any kind of mass mailing (such as newsletters and promotional email)." Marketing Takeaway.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 3, 2013
[Google] Customer-Centricity: The Age Of The Empowered Individual [Video]
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'My kids and I are huge fans of the show Brain Games and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me. No more.
TRADESMEN INSIGHTS | THURSDAY, MARCH 24, 2011
[Google] B2B Marketers: Are You Taking Advantage of Online Videos?
Second only to Google, YouTube has emerged as an easy-to-use search tool. Online media is the fastest growing media platform in history. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood production. He also offers 10 online video strategies you may find helpful.
SALES LEAD INSIGHTS | FRIDAY, AUGUST 21, 2009
[Google] Business Software Marketers: Finally a Conference Designed Just For You!
The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
INBLURBS | MONDAY, NOVEMBER 1, 2010
[Google] Search Engine Optimization Tips to Get more Traffic
Google dominates all the current markets and it holds the top position amongst search engines. Design your website as per the guidelines of Google. Update your knowledge about Google ranking strategies. Marketing takeaway tip: Social media marketing and SEO is very important to reach top pages of Google. Things to avoid.
HUBSPOT | THURSDAY, JANUARY 16, 2014
[Google] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
Search Google and you''ll find nearly 10 million hits for writer''s block. What industry keywords do you want to rank for on Google? 'One of my least favorite things that happens to me at work is writer''s block. stare at my screen -- the cursor taunting me maniacally. Why can''t I just think of something to write? Just keep reading.
WINDMILL NETWORKING | WEDNESDAY, JANUARY 2, 2013
[Google] 10 Questions to Help Audit Your Social Media Strategy in 2013
Perhaps you should consider enlarging your presence to newer social media sites such as Pinterest , Instagram, and/or Google Plus. Hospitality Industry Social Media: “Get Social” Pages are Perfect The First 5 Things You Should Do With Your Google+ Business Page Social Media Book Review: A Survival Guide to Social Media and Web 2.0
SYNECORE | TUESDAY, JULY 15, 2014
[Google] Responsive Web Design Stats: What You Should Know
think with Google 'We all know that trends come and go throughout the years, especially in the ever-changing world of design. But what separates a design that is trendy compared to a design that is useful? Enter: Responsive Web Design ! Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of RWD! Transcription.
B2B MARKETING INSIDER | TUESDAY, JUNE 4, 2013
[Google] The Expanding Role Of B2B Marketing
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strateg
B2B MARKETING INSIDER | TUESDAY, JANUARY 29, 2013
[Google] The Most Important Marketing Metrics
And follow the conversation on Twitter , LinkedIn , Facebook or Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
LEADER NETWORKS | WEDNESDAY, MAY 1, 2013
[Google] Social Media Policy Guidelines for Physican-Patient Relationships
On Googling patients : " Digitally tracking the personal behaviors of patients, such as determining whether they have indeed quit smoking or are maintaining a healthy diet, may threaten the trust needed for a strong patient–physician relationship. This relationship has grown more complex due to the rise of social media engagement.
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 14, 2012
[Google] How Blog Readers Find You – A Diagram
Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients.
HUBSPOT | FRIDAY, JUNE 29, 2012
[Google] Is Marketing Getting Too Creepy?
Indexed by Google. little over two years ago, we published a post about Google Analytics releasing the ability for people to opt out of having their behaviors tracked. Many marketers who rely on Google Analytics were concerned about widespread adoption of this feature, making it difficult for them to do their jobs. So who cares?
HUBSPOT | THURSDAY, DECEMBER 20, 2012
[Google] 7 Common SEO Myths to Throw Out the Window Immediately
Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. An increasingly formal relationship between search and social has been evolving for years, and Google has been working hard to prove this with Google+ and Google Authorship. Far from it. Let’s get started.
JUNTA 42 | WEDNESDAY, MARCH 28, 2012
[Google] 10 Things You Need to Know about Content Marketing World 2012
This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. So, how did we one-up 2011? Register today!
VOICE-BASED MARKETING | MONDAY, JUNE 23, 2014
[Google] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
It’s important to understand that when these mobile searchers find a business, they aren’t filling out web forms to become leads – they’re calling: Thanks to mobile click-to-call, Google reports that 61% of mobile searches result in a phone call. 'Everyone today has a smartphone. More Smartphones = More Mobile Searches = More Inbound Calls.
B2B MARKETING TRACTION | TUESDAY, JUNE 12, 2012
[Google] Why Your B2B Marketing Needs a Hub and Spoke System
” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! 88% of U.S.
BLOG MY CALLS | THURSDAY, MARCH 21, 2013
[Google] Click-to-Call Case Study: The IHG Mobile Ad Copy Test
The source for this study is Google. Objective: Increase demonstrable revenue from mobile search activity via Google pay-per-call ads. Strategy : Utilize Google’s mobile pay-per-call advertising via Google Adwords. It is clear that mobile click-to-call via Google pay-per-call is extremely effective when utilized properly.
ENGAGE | FRIDAY, AUGUST 12, 2011
[Google] Is Your Content Worth Stealing?
They’ll type in a quick Google search or make a plea on Twitter hoping to be equipped with one. Google made this theft-worthy guide to SEO here ) Illustrations and infographics: A member of your audience has been trying (in vain) to explain a concept to busy, bored and/or uninterested colleagues. I hope you steal this blog post.
MODERN B2B MARKETING | MONDAY, JANUARY 28, 2013
[Google] Building a Kick-Ass Social Media Dashboard
Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking followers, fans, sentiment, etc. Referring Traffic from Social.
WRITING ON THE WEB | MONDAY, MAY 2, 2011
[Google] 4 Content Marketing Goals for a Coach Website
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What were they?
HUBSPOT | THURSDAY, DECEMBER 13, 2012
[Google] How to Run a Last-Minute Holiday Campaign Using PPC
For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.
INBLURBS | WEDNESDAY, AUGUST 14, 2013
[Google] 3 Most Common Mistakes People Make When Optimizing Their Sites
You can connect with Rose on LinkedIn , Pinterest and Google+. 'In the online world search engines are gods and we merely follow the rules they set for us, mortal beings. That’s why many people try to optimize their sites according the requirements of search engines. However, performing SEO means walking on a thin ice. Keyword Bloating.
NUSPARK | SUNDAY, JULY 28, 2013
[Google] How The Beatles’ Songs Optimize B2B Marketing Strategies
All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools. 'The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. The songs are memorable; but the statements are what’s important here. I look forward to more from my readers! . Act Naturally.
ENGAGE | FRIDAY, MAY 25, 2012
[Google] Can Someone Shed Some Ambient Light on the Photo Sharing Phenomenon?
No longer are photos just meant to support text content, they serve as standalone content especially on sites like Facebook, Twitter and Google+. but also get involved with Google+. Not only is Google+ a great way to share images , its a space you need to take advantage of anyway. Since when did everyone become a photographer?
WRITING ON THE WEB | THURSDAY, MARCH 17, 2011
[Google] Free Phone Consulting? 4 Reasons It’s a Good Idea
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Why should a professional or small business give away free consulting ? I’ll tell you why. I’ve been spending more than 20 minutes with each person, and I’m loving it. To them, I’m faceless, and vice-verso. We both win.
WRITING ON THE WEB | THURSDAY, MARCH 10, 2011
[Google] Punk Chihuahua Reveals 4 Secrets to Better Blogging
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Start with a shocking title. Digg this!
WRITING ON THE WEB | FRIDAY, SEPTEMBER 17, 2010
[Google] 3 Steps to Content Marketing with Blogs
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Do you know how to turn your blog into “ The best darn marketing tool on the Planet ? Formerly known as head of iFlashVideo, Jason Anderson has branched out on his own. Here’s what he produced for me at his new company, iMotionVideo.
WRITING ON THE WEB | TUESDAY, AUGUST 24, 2010
[Google] Blogger’s Block Strikes Blog Squad…Blogger Bites Back
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Grrrrr… I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes.
WRITING ON THE WEB | MONDAY, AUGUST 9, 2010
[Google] Blog Writing Tips for Business Clarity
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. Readers are pressed for time. What’s in this for me?
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 5, 2013
[Google] Are Content Brands The Future of Marketing? An Interview with Ann Handley
And follow the conversation on Twitter (@ BrennerMichael or @ MarketingProfs ), LinkedIn , Facebook or Google+. In this series, I am trying to uncover insights into the Future of Marketing. To To help guide our path, to drive our plans and to help us all to start dreaming BIG! Tell us: who is Ann Handley ? Paperback 2012. But still.
BLOG MY CALLS | WEDNESDAY, OCTOBER 23, 2013
[Google] Good Question: "Which of My Clients Need Call Tracking?"
Google says that 70% of local business searches result in a phone call. 'Occasionally here on Blog.LogMyCalls.com we answer questions we receive from our clients and prospects. Such is the case today! We work with a lot of agencies that r esell call tracking. They white label it and provide it to their clients. One More Thing.
BLOG MY CALLS | FRIDAY, JUNE 7, 2013
[Google] Mobile Marketing Q&A with Expert Greg Hickman
This line is continuing to blur especially with the announcement of google enhanced campaigns but it''s more about the difference between the searchers vs the search itself. 'Marketers are increasingly interested in mobile marketing, specifically mobile click-to-call. Greg is one of the foremost mobile marketing experts on the web.
THE EFFECTIVE MARKETER | THURSDAY, MAY 3, 2012
[Google] What My Paper Route Taught Me about Content Marketing
big consideration, one that is so important that Google now uses loading speed as a ranking factor. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1. Content Marketing Is Hard Work.
FATHOM | TUESDAY, SEPTEMBER 30, 2014
[Google] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
Incorporating mobile, automating PPC ads, boosting Google Shopping. 'Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable. Download Now.
PUZZLE MARKETER | WEDNESDAY, JANUARY 8, 2014
[Google] The 2014 Digital Marketing Ecosystem
Can you get it from Google Analytics or Web Trends? They’ll be able to come in, ask many questions, identify the company goals and then say something like, “You need the infrastructure SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, and Unbounce. They say, “Okay, go!” Probably not.
VIDYARD | MONDAY, JANUARY 21, 2013
[Google] 21 Reasons Why People Don’t Like Your Video
Google doesn’t like your video. Google doesn’t crawl a video like they crawl a blog ; search engines don’t pick up keywords in your video unless you provide them. So, our team has put together 21 (of the many) reasons why people don’t like your video. Let’s dive into the 21 reasons why people just don’t like your video: 1.
VIEWPOINT | THURSDAY, MAY 9, 2013
[Google] Good Reads for B2B Marketing - Protect Your Online Reputation
Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. 'Online content in the sales and marketing industries is dynamic and constantly changing. Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land. Via ClickZ.
MI6 MARKETING AGENCY | SATURDAY, AUGUST 27, 2011
[Google] Our Fav Posts, Week of August 22
HTC Doubles Down on Android After Google-Motorola Deal. Web Presence Optimization: Comparing Facebook And Google Plus. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Here’s the posts he read, annotated and shared last week.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 4, 2012
[Google] The 2013 Marketing Predictions Post: Content Marketing And Social Business
Please tell me what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Where did I fall short? Taking The Brand Out Of The Story.
HUBSPOT | SATURDAY, JUNE 9, 2012
[Google] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
Google Finally Takes a Clear Stance on Mobile SEO Practices From Search Engine Land. This article from Barry Schwartz helps us bridge the gap between the two with his report on Google's official stance on mobile SEO. Gather round, inbound marketers. have a story for you. Actually, I have like 5 stories for you. Everything good?
THE FORWARD OBSERVER | MONDAY, AUGUST 25, 2014
[Google] Why Website Optimization Trumps Search Engine Optimization
With over 200 ranking algorithms in Google’s system, it’s easy for the practice of SEO to get wrapped up in the details. Google only loves you when everyone else loves you first. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different. Wendy Piersall.
PAUL GILLIN | MONDAY, JANUARY 16, 2012
[Google] IBM Expands Social Business Services
Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners.
MARKETING ACTION | TUESDAY, MAY 6, 2014
[Google] Get Found: 3 Tips to Optimize Your Blog for SEO
trillion (“t”) Google searches. Done well, SEO can radically increase your page rank; at Act-On we’ve seen companies go from page 100+ to page 1 of Google. 'Sixty percent. According to blogging.org , that’s the percentage of businesses with a corporate blog. Yes, with a “b”.). Blogging is a crowded space. Blogging.org). ContentPlus).
B2B MARKETING INSIDER | TUESDAY, JANUARY 15, 2013
[Google] Is Empathy The Secret Ingredient To A Social Business
And follow the conversation on Twitter , LinkedIn , Facebook or Google+. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough. What is a Social Business?
CONVERSIONATION | SUNDAY, JUNE 3, 2012
[Google] IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
IAB Europe AdEx 2012 - paid search dominates In a recent report, Google revealed that mobile ad impressions on its networks increased 250% over Q3 and Q4 in 2011. This means that 1 in 5 advertising Euros in Europe is now spent online. IAB Europe emphasizes this growth is realized despite difficult economic circumstances. That’s almost half.
EVERYTHING TECHNOLOGY MARKETING | THURSDAY, APRIL 8, 2010
[Google] 5 Steps to B2B Marketing Success
Focus on social networks and Google and special interest sites for the early phases; that's where buyers will often look first and find your content to make sense of their problem and the solution space and identify potential vendors. Prospects and customers are becoming more sophisticated and better informed than ever before.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 20, 2011
[Google] 22 Essential Mobile Apps for Your CMO
Analytics Pro : This one is simple: Google analytics on your iOS device for $6.99. Google Bookmarks. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. The solution: Help your CMO manufacture more time. Content Apps.
MODERN B2B MARKETING | MONDAY, MAY 21, 2012
[Google] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
Buyers trust companies that have higher Google rankings and your content can help get you up there. by Jon Miller Recently I was interviewed by content marketing expert and co-author of Content Rules C.C. Chapman on his Content Conversations cinchcast. Content In the following episode I chat with C.C Content can help with brand preference.
FATHOM | THURSDAY, JANUARY 9, 2014
[Google] 7 Digital Marketing Quotes from Industry Leaders to Inspire Your 2014
I would get on Google+, I would start posting stories to show you’re an expert in that niche or genre.”. 'As a digital marketing agency that gets around, we’ve been lucky enough to chat with some of the leaders in SEO, content marketing and social media. Search Engine Optimization. Rand Fishkin ( Tweet this quote! ). Link-Building.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 27, 2012
[Google] David Meerman Scott: How to Break Into the News Cycle
And when I went to Google News as this was breaking, everybody was showing essentially the same thing. by Jesse Noyes | Tweet this Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that? Check it out.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 28, 2011
[Google] 11 Features to Bring Salesforce Chatter to Life
Google Bookmarks. by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind
HUBSPOT | TUESDAY, OCTOBER 21, 2014
[Google] How to Get 100,000 People to Read Your Blog [Free Ebook]
Once you understand who your readers are and what they care about, do some keyword research and determine what it is they''re searching for on Google. 'What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? Blogging
HUBSPOT | MONDAY, JULY 25, 2011
[Google] How Do You Leverage Paid Media? [Marketing Cast]
An example of that would be Google AdWords: you pay for ads that show up next to specific search results. Free eBook: 7 Google Tools to Improve Your Marketing Effectiveness. Google is not only a search engine. In marketing circles, the discussion around earned media vs paid media is often heated. What Is Paid Media?
PAUL GILLIN | WEDNESDAY, JANUARY 25, 2012
[Google] Five Facebook Tips for Small Businesses
and Google URL Builder to track the popularity of links you post on Facebook. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. That’s the herd mentality at work.