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  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 10, 2014
    [Google] Twitter Stock Is Getting Killed (And Why It Doesn’t Matter)
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Google] 10 Ways To Become a SlideShare Marketing Master
    As a marketer, you want prospects to find your presentations when they search on Google as well as within SlideShare. On the Web today, all content can be social. Social media isn't limited to blog posts, tweets and YouTube videos. In fact, one of the most powerful forms of social media for B2B companies is presentations.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 1, 2013
    [Google] Social Media Policy Guidelines for Physican-Patient Relationships
    On Googling patients : " Digitally tracking the personal behaviors of patients, such as determining whether they have indeed quit smoking or are maintaining a healthy diet, may threaten the trust needed for a strong patient–physician relationship. This relationship has grown more complex due to the rise of social media engagement.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 14, 2012
    [Google] How Blog Readers Find You – A Diagram
    Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Google] Klout to Launch Brand Pages: Should Marketers Care?
    So you go over to Google and do a search for the brand, click through a few accounts, and then decide which account is the right one for the brand you're looking for. Earlier this week, Klout announced its own version of brand pages -- Brand "Squads." 1) Brand Influencers. You also have the ability to see the top 100 influencers.
  • MARKETING ACTION  |  FRIDAY, JANUARY 24, 2014
    [Google] Gmail Tabs: How Email Marketers Must Adapt
    'When Google changed the layout of its Gmail inbox in May 2013, email marketers wisely took careful notice. The other tabs are for new messages from addresses that people have not interacted with (or that mail recipients designate), that Google makes assumptions about. The new Gmail inbox structure: five categories. Click “Yes.”
  • WRITTENT  |  MONDAY, JUNE 16, 2014
    [Google] 15 Ways to Get More Customers from Your Blog
    Google is the undisputed king of organic traffic. Use Google Authorship. Google Authorship helps you build rapport with your customers by showing your face in the SERPs next to your blog post listings. So, here are 15 ways to boost your blog’s customer-generation. Blog More Often. Include Call-to-Actions. Optimize for SEO.
  • JUNTA 42  |  WEDNESDAY, MARCH 28, 2012
    [Google] 10 Things You Need to Know about Content Marketing World 2012
    This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. So, how did we one-up 2011? Register today!
  • HUBSPOT  |  WEDNESDAY, JUNE 20, 2012
    [Google] The Foolproof Formula for Writing a Solid Blog Post [Template]
    Without it, Google will stop crawling your site; your SEO will tank; your social media accounts will run dry; you'll have no clout with your leads and customers; and you'll have fewer pages on which to place calls-to-action and collect new and reconverted leads. This all sounds like a marketing disaster. The time for excuses is over. Explore.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 23, 2014
    [Google] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
    It’s important to understand that when these mobile searchers find a business, they aren’t filling out web forms to become leads – they’re calling: Thanks to mobile click-to-call, Google reports that 61% of mobile searches result in a phone call. 'Everyone today has a smartphone. More Smartphones = More Mobile Searches = More Inbound Calls.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 12, 2012
    [Google] Why Your B2B Marketing Needs a Hub and Spoke System
    ” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! 88% of U.S.
  • BLOG MY CALLS  |  THURSDAY, MARCH 21, 2013
    [Google] Click-to-Call Case Study: The IHG Mobile Ad Copy Test
    The source for this study is Google. Objective: Increase demonstrable revenue from mobile search activity via Google pay-per-call ads. Strategy : Utilize Google’s mobile pay-per-call advertising via Google Adwords. It is clear that mobile click-to-call via Google pay-per-call is extremely effective when utilized properly.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Google] Setting Your Social Media Strategy – Part 2
    Look at Compete.com and Google Trends to learn where audiences are migrating.insert image: Compete-Facebook-vs-Google. by Andrew Spoeth This is a follow-up from a previous post, Setting Your Social Media Strategy – Part 1. The second step in developing a social media strategy is to conduct an internal social media audit.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 14, 2014
    [Google] Why You Should Shift Your Content Marketing Focus to ROI
    You can measure web traffic and points of engagement through tools such as Google Analytics or KISSmetrics. 'Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. It’s time to put those priorities at the top of your list.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 16, 2013
    [Google] 5 Signs You’re Buying SEO Snake Oil
    If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil. Here are some of the warning signs: 1.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Google] Four Badass Facebook Advertising Tactics
    by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Join us on Wednesday February 20 at 4pm PST as we kickoff the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Google] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
    Google Training via Google Certification program – All training is free, and to get a certification it’s only $50. by Maria Pergolino So, if you know me you know I am pretty thrifty. like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. BtoB Magazine.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Google] Is Parallax to Blame for Poor SEO?
    The cons that people have been buzzing about have to do with decreased searchability, Google penalties, and other search engine optimizaton (SEO) concerns. This means search engines like Google and Bing index only one page on their search results, which can seriously hurt your organic search visibility. How Parallax Design Works.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Google] How Long Until You See Results From Blogging?
    Search algorithms like Google’s often value older domains with a reputation, so it’s a good rule of thumb to allow around six months to really start gaining traction from search engines. Each individual blog post is a new page to be indexed by Google. Where''s all the dang traffic?". Well, sure. Identifying Your Purpose.
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Google] 4 Content Marketing Goals for a Coach Website
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What were they?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Google] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Google] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. Research from Optify shows that websites that appear in listing position 1 in Google had an average click-through rate (CTR) of 36.4%. You can filter your searches by location in Google's Keyword Tool. The thing is. CTR for position 3.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 17, 2011
    [Google] Free Phone Consulting? 4 Reasons It’s a Good Idea
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Why should a professional or small business give away free consulting ? I’ll tell you why. I’ve been spending more than 20 minutes with each person, and I’m loving it. To them, I’m faceless, and vice-verso. We both win.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 10, 2011
    [Google] Punk Chihuahua Reveals 4 Secrets to Better Blogging
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Start with a shocking title. Digg this!
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 17, 2010
    [Google] 3 Steps to Content Marketing with Blogs
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# Formerly known as head of iFlashVideo, Jason Anderson has branched out on his own. Here’s what he produced for me at his new company, iMotionVideo.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 24, 2010
    [Google] Blogger’s Block Strikes Blog Squad…Blogger Bites Back
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Grrrrr… I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes.
  • WRITING ON THE WEB  |  MONDAY, AUGUST 9, 2010
    [Google] Blog Writing Tips for Business Clarity
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. Readers are pressed for time. What’s in this for me?
  • KOMARKETING ASSOCIATES  |  FRIDAY, DECEMBER 21, 2012
    [Google] A KoMarketing Christmas Carol: Ghosts of Content Marketing Past, Present, and Future
    While B2B and B2C marketers have used content marketing for years, it became the must-have element of every 2012 marketing plan, driven by the exponential growth of social media and the disruption of search rankings by Google Penguin and Google Panda,” writes Content Marketing Institute’s Heidi Cohen. You get the idea. 
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 18, 2012
    [Google] 5 Reasons Why Self-Service Paid Search Isn’t Worth the Headache
    lot of the reps offered by Google/Yahoo/Bing are going to be straight out of college, with education provided primarily by the publisher, not by the industry.  But, in doing so, are companies sacrificing quality?  When it comes to deep industry knowledge and years of experience, can an agency be worth the extra investment? An intern? 
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Google] SEO Is Evolving: What Should Your Business Do Now?
    Google even recently announced it is working on archiving every tweet ever disseminated and allowing users to search for tweets grouped by topic from specific time periods. Google, Yahoo, and Bing have established themselves as trustworthy sources producing useful and reliable results for any particular query. Why or Why not?
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Google] Mobile Marketing Q&A with Expert Greg Hickman
    This line is continuing to blur especially with the announcement of google enhanced campaigns but it''s more about the difference between the searchers vs the search itself. 'Marketers are increasingly interested in mobile marketing, specifically mobile click-to-call. Greg is one of the foremost mobile marketing experts on the web.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Google] More Than A Thousand Words: The Power of Visual Storytelling
    And comment here, on the @ Newscred   Blog  or follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+. 'It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the  leading editors  of the 20th century. Information Overload. The Power Of Visual Storytelling. Of course!
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Google] Build some social media marketing backbone you big wuss
    All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Google Wildfire social media marketing at LeWeb 2012 (armdevices.net). Or your village. Make it you.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Google] What My Paper Route Taught Me about Content Marketing
    big consideration, one that is so important that Google now uses loading speed as a ranking factor. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1.     Content Marketing Is Hard Work.
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Google] The Best Content Marketing at the 2014 World Cup
    Google search data shows there is more interest in the World Cup than the Olympics, the Superbowl and the Tour de France combined. New research from Google suggests that multiscreening has more than doubled since 2010. 'I’m nearly giddy that the FIFA World Cup is starting today. errmm, doctor’s appointment. This is the main event!
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Google] How to Identify Content Topics That Hit Home With Your Readers
    Millions of people with questions take to Google (or another search engine of choice) to find their answers. He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. Blank screens are the enemy of inbound marketing.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 13, 2012
    [Google] The Big Data Impact on Social Media Marketing
    4)      Google Analytics keeps getting better and better, especially with the addition of new social tools.  The best part about Google Analytics is the ability to immediately work your own live company data, versus textbook examples.  Space is really, really big.  As it turns out, data is going to be even bigger.  Gigabytes?  Hardly. 
  • WRITTENT  |  TUESDAY, FEBRUARY 25, 2014
    [Google] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    Google’s own webmaster quality guidelines recommend that your “site actually includes those words.” Does your blog post include synonyms Google associates with your main keyword? Both Google and people can tell if you’re trying to stuff keywords for a quick SEO boost. 'Are you familiar with the power of checklists?
  • VIEWPOINT  |  THURSDAY, MAY 9, 2013
    [Google] Good Reads for B2B Marketing - Protect Your Online Reputation
    Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. 'Online content in the sales and marketing industries is dynamic and constantly changing. Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land. Via ClickZ.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Google] 22 Essential Mobile Apps for Your CMO
    Analytics Pro : This one is simple: Google analytics on your iOS device for $6.99. Google Bookmarks. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  The solution: Help your CMO manufacture more time. Content Apps.
  • MI6 MARKETING AGENCY  |  SATURDAY, AUGUST 27, 2011
    [Google] Our Fav Posts, Week of August 22
    HTC Doubles Down on Android After Google-Motorola Deal. Web Presence Optimization: Comparing Facebook And Google Plus. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Here’s the posts he read, annotated and shared last week.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 27, 2012
    [Google] David Meerman Scott: How to Break Into the News Cycle
    And when I went to Google News as this was breaking, everybody was showing essentially the same thing. by Jesse Noyes | Tweet this Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that? Check it out.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Google] How to Use Social Media Data to Improve Paid Search Campaigns
    Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon. The easiest way to monitor data for PPC campaign improvement is to create Google Alerts for your brand terms. Let’s go back to the Google Alerts example. Google is not only a search engine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 15, 2010
    [Google] Why so much research about Twitter is flat-out wrong
    Post on Google Buzz. Every week it seems there is some fresh research establishing that Twitter is irrelevant to businesses and/or brand s. Bloggers gnaw endlessly on reports dismissing the marketing possibilities of micro-blogging, calling for the death of Twitter. And lots of other companies would be missed, too. Here’s the deal.
  • BIZNOLOGY  |  TUESDAY, JUNE 26, 2012
    [Google] Blogger outreach is earned media PR, isn’t it?
    Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site. may well be mistaken. Right?
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Google] IBM Expands Social Business Services
    Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners.
  • CONVERSIONATION  |  SUNDAY, JUNE 3, 2012
    [Google] IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
    IAB Europe AdEx 2012 - paid search dominates In a recent report, Google revealed that mobile ad impressions on its networks increased 250% over Q3 and Q4 in 2011. This means that 1 in 5 advertising Euros in Europe is now spent online. IAB Europe emphasizes this growth is realized despite difficult economic circumstances. That’s almost half.
  • MARKETING ACTION  |  WEDNESDAY, JULY 17, 2013
    [Google] 8 X 3 X SEO: 24 Tips for Building Inbound Links – Webinar July 24
    'Black-hat link building is a dark art that does a disservice to web searchers, which is why Google’s Penguin algorithm updates go after it with such vehemence. Quality inbound link building, on the contrary, hasn’t changed at all – it’s still all about relevancy, authority, and sustainability – and it still works. sign up for the webinar.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 19, 2012
    [Google] What to Know Before You Start Your Blog
    Engage in social media such as Twitter, Facebook, Google+, LinkedIn and even Pinterest to interest readers and promote your content. Guest post by Darcy Leutkemeyer. Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. Build Your Blog.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 10, 2014
    [Google] How to Gamify Inside Sales in 3 Steps
    Now I can’t speak for the larger companies (the AMEXes, IBMs and Googles of the world) who leverage a gamification strategy to increase productivity, but I can say that at AG we like to keep it simple and effective. 'A word I have seen pop all over the business blogsphere these days is “gamification.” ll share with you an example.
  • LEADERSHIP  |  THURSDAY, JANUARY 9, 2014
    [Google] Interesting Infographics: A Day In The Life Of A Social Media User
    billion searches are conducted on Google every day. 'Have you ever wondered how many times “Like” is pressed on Facebook in one day? Or the exact number of tweets posted on Twitter? In this interesting infographic by Saxum , we can finally understand the specific details of traffic flow on top social media platforms. billion. Twitter.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Google] Content Marketing for Fun and Profit
    When you’re ready to pitch, send your whole post or at least a “TL;DR” (too long; didn’t read) summary suitable for posting on Facebook, Google+ or Tumblr. 'Photo credit: Wikipedia. and What do your customers want to do? This What is that definition? And accomplishing that goal isn’t always easy. That’s OK.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Google] 11 Thought-Provoking Guides to Content Marketing for 2014
    About the same number of Google search visits as a typical week (not surprising; one wouldn’t expect a short-term burst of traffic to have a significant immediate impact on search visits). The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Google] Five Facebook Tips for Small Businesses
    and Google URL Builder to track the popularity of links you post on Facebook. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. That’s the herd mentality at work.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Google] Why Budgets are Shifting to Digital Marketing
    Interestingly, 65% of company marketers are spending more on organic SEO, this in spite of concerns over its measurability in the face of increasing HTTPS encryption on the part of Google. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 24, 2011
    [Google] B2B Marketers: Are You Taking Advantage of Online Videos?
    Second only to Google, YouTube has emerged as an easy-to-use search tool. Online media is the fastest growing media platform in history. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood&# production. He also offers 10 online video strategies you may find helpful.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Google] Blogging Metrics: How to Find and Apply Actionable Intelligence
    In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” However, this information is the first blogging metrics listed on the Dashboard of Google Analytics: Image credit: Sixth City. 'Do blogging metrics really matter? Yes, they absolutely do.
  • FATHOM  |  WEDNESDAY, JUNE 18, 2014
    [Google] Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
    Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. Learn more about Google Adwords Auction tool at Google Support ! 'It is said, If you know your enemy and know yourself, you will win 100 battles. What is this revolutionary tool? The Auction Report! Great!
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Google] Get & Keep Customers with iPhone Apps
    The app, though it’s $6.99, is a nicely bundled mobile package of Google Analytics and can report on multiple Google Analytics accounts. We’re pleased to submit this guest post by Henry Fitzgerald. Thanks, Henry. We’re big believers in mobile. Henry Fitzgerald is a technology consultant based in Seattle. Facebook.
  • INBLURBS  |  FRIDAY, NOVEMBER 12, 2010
    [Google] Six Search Engine Submission Tips to Get Search Engine Traffic
    Among the various search engines Google search engine is one of the best search engine and you can gain a good page rank to your website by maintain a quality content and by regular posting in your website. Six Search Engine Submission Tips to Get Search Engine Traffic. Online business is a platform of tough competition. Advertise yourself.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 13, 2012
    [Google] Is Content Marketing the New Branding?
    Eric Schmidt, CEO of Google says every two days we create more information as we did from the dawn of civilization up to 2003. Branding is no longer a company logo, tagline and brand colors. Yes, it helps people identify with your company, but it doesn’t necessarily make them want to buy from you. Shouldn’t you be a part of that?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Google] SEO: 301 Redirects Don't Pass Existing Social Shares
    After we did all the redirect work on Thursday afternoon, we checked right afterwards for the social sharing stats for each of the pages for Facebook, Google+, LinkedIn, and Twitter. Google+. Over the last month, as we prepared to shut down the Performable website after HubSpot’s acquisition of them. In summary: Twitter.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 7, 2011
    [Google] [Chart] Thank You, Marketing Automation
    Google Bookmarks. by Egan Cheung | Tweet this “ D?mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. Why is that? Our take is more general. arigat?, Mr. Roboto”. Sign up here.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 12, 2011
    [Google] [Chart] Which City Has The Most Marketing Expertise?
    Google Bookmarks. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? You can click here to explore the interactive map. Austin, TX, US. Kingwood, TX, US. Canada.
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 12, 2014
    [Google] Time to get with the programmatic
    Follow us on Twitter ,  LinkedIn  and Google+. 'Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? Now, let me try again.  More guesswork of course. 
  • EB2BLEADS  |  SATURDAY, JULY 9, 2011
    [Google] Top SEOs And Data Correlations
    How SEO Is Affected By The Components In Google ’s Ranking Algorithm. However google was affected more by keywords within subdomains. There's stuff that top seos should know and data that supports those beliefs. Top search positions are meaningless unless you can convert that traffic into something meaningful to your business.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Google] How to Nail Down the Perfect Website Navigation
    If you don''t have a conversion assist report, you can still get a sense of which pages are important on your site though the Visitors'' Flow report in Google Analytics. You can find it in any Google Analytics report, under the content menu. What should be included in it? So, how do you begin to narrow the field? Card Sorting Practice.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2012
    [Google] Where Social Media Marketing Fits In Your 2012 Budget?
    Use the dominant formats, namely Facebook, LinkedIn, Twitter, Google+ and StumbleUpon. by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? 1.    Weak U.S.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 28, 2011
    [Google] 11 Features to Bring Salesforce Chatter to Life
    Google Bookmarks. by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind
  • ENGAGE  |  FRIDAY, AUGUST 12, 2011
    [Google] Is Your Content Worth Stealing?
    They’ll type in a quick Google search or make a plea on Twitter hoping to be equipped with one. Google made this theft-worthy guide to SEO here ) Illustrations and infographics: A member of your audience has been trying (in vain) to explain a concept to busy, bored and/or uninterested colleagues. I hope you steal this blog post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 17, 2011
    [Google] You’ve picked the wrong goal for your blog
    Spend some time with the Google Analytics for your blog.  Nearly every day I receive some variation of this question – “How do I drive more traffic to my blog?&# I would go as far to say that there seems to be an obsession with traffic among bloggers. In fact, the pursuit of traffic may actually be working against your success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 8, 2010
    [Google] Can you answer the most painful question in marketing?
    Post on Google Buzz. The other night I was having a beer with a friend who is a beginner blogger. He was lamenting that he was not attracting many new readers or comments. confused and strained look came across his face. In fact he looked a little green. This simple question is so very excruciating to confront! So what about {grow}? 
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Google] How Customer-Centric Analytics Will Change the Future of Marketing
    Kissmetrics has already started to adopt the canonical identity stuff, and Google is making headway on cohorts. For example neither Kissmetrics nor Google can give you good conversion data on the entire history of an A/B tested landing page , which will have variations starting and stopping at different times. canonical identity.
  • ENGAGE  |  FRIDAY, MARCH 16, 2012
    [Google] Is it Too Late to Call it Pinsanity?
    Well, did you know that Pinterest gets more monthly usage per user than Google+, Twitter and LinkedIn combined ? A bout a month ago, I was introduced to Pinterest.com , the smorgasbord site that allows users to “pin” their favorite images. Okay, maybe the last example was slightly exaggerated, but you get the point. Still not impressed?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 2, 2013
    [Google] Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013
    Social media is a great way to do so, with Google Alerts, influencer outreach, and visitor intelligence software. 'It’s finally August, the Sunday of summer. The scorching heat brings with it a bittersweet reminder that summer won’t last forever, and that fall is just around the corner. hope you’re embracing this month as well!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 25, 2010
    [Google] The clash of the social media know-nothings
    Post on Google Buzz. The know-nothings. You know who I’m talking about right?  Social media “marketers&# who have never practiced marketing.  Maybe have never even had a sales job or a college-level marketing class. But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 9, 2010
    [Google] The Secret Sauce for Successful Marketing Campaigns
    Post on Google Buzz. Wendy Boyce. As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. These same businesses are now starting to realize they should consider using it! You’ve gathered up your responses. Are you paying attention? 
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Google] 3 Traits Of Superstar Marketers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'What separates the best marketers from the rest? couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Empathy.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 25, 2013
    [Google] KoMarketing Heads to #SMX West 2013
    If you’re going to be out in San Jose area, connect with Casie ahead of time on Twitter  @casieg or via Google+. Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West. Converting The Mobile Customer. Conversation: Is Link Building Still Crucial, Or A Waste Of Time & Money?
  • BIZNOLOGY  |  MONDAY, MAY 16, 2011
    [Google] Watson? Quora? What's the perfect answering machine?
    The reality is that the whole evolution of Q&A services is not much different from what Google and other search engines have been experiencing throughout the years. Image by andertoons via Flickr. by Aaron Kim. It's a battle to separate the wheat from the chaff, where the chaff keeps finding creative ways to look like the wheat.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 19, 2013
    [Google] Listen. Ask. Share. It’s Time For Agile Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. love to create.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Google] 6 Compelling Social Media Stats Marketers Should Know [Data]
    In May, internet users spent more time on Facebook than Yahoo, Google, AOL, and MSN combined. This week, the media research firm Nielsen released its Q3 report on the state of social media. Here were 6 of the most interesting facts from the report and what each means for marketers as they look ahead to Q4. Tweet This Stat! ). With 53.5
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 3, 2012
    [Google] Preview of Twitter Advertising Platform for B2B Companies
    looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience. Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. This leaves out many B2B companies. Welcome Screen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Google] What is Social Media’s Next Big Thing?
    Post on Google Buzz. One possible answer:   The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be.  Collaboration.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Google] The Harsh Realities of SEO That No One Tells You
    In fact, Google says , “crawling and indexing are processes which can take some time and which rely on many factors.” ” Matt Cutts, head of the web spam team at Google, also addresses the topic in this video. Then Google rolled out Panda 4.0 'This post originally appeared on the Insiders section of Inbound Hub.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [Google] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Credit: www.forzaitalianfootball.com. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared. Pride + Promotion.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Google] Is The Corporate Website Dead?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . This is not just headline bait.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Google] Everything you wanted to know about Twitter Chats
    The best way to keep up with this dynamic list is to google “Twitter chat schedule” and you will find a detailed list of chats by subject, day, and time. I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Set-up.
  • HUBSPOT  |  WEDNESDAY, JANUARY 8, 2014
    [Google] 7 Times You'll Kick Yourself for Not Learning HTML
    2) When You Paste a Blog Post Into Your CMS From Word or Google Docs. Lots of people don''t know that writing a blog post in a typical word processing program -- like Word or Google Docs -- and then copying it into your CMS will give you lots of HTML headaches. Almost every guest post we receive in a Word or Google Docs format.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Google] Facebook Enhances News Feed and Introduces Ticker
    If you thought Facebook was going to sit back and just watch Google+ take over, you were greatly mistaken. Over the few couple of months, we've seen Facebook and Google+ battling it out with the introduction of tons of new features in hopes of reigning supreme in the competition for social networking domination. Marketing Takeaway.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 22, 2012
    [Google] Sales Lead Generation: The Hub and Spoke Marketing Approach
    By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Hub and Spoke Marketing Plan from Find New Customers, Inc. This is why people like Joe Chernov, head of content for Eloqua is so high on Slideshare.). By focusing on a single buyer problem at a time, you have the focus you need to get results.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Google] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
    Jeff will be joined by social media experts from Linkedin and Google. The B2B demand generation expert, Jeff Ogden of Find New Customers , a national speaker for the Business Marketing Association , has been invited to deliver the keynote speech on Social Media for Busines s at BMA-NJ’s Social Media Symposium. Jeff Ogden. Weehawkin, NJ.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Google] The “Whom to Consider?” Buying Phase
    He might do a Google search. Lead Generation Companies | The “Whom to Consider&# buying phase. In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers , the prospective buyer has made a clear decision to pursue a solution to his or her business problem. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 13, 2011
    [Google] Trigger Events – Keys to Sales Success
    Google Alerts, InsideView and iSell by our former client, OneSource, are three products that alert you to trigger events. B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. Perfect time to call him. with all your options on trigger events.
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Google] How Catchy is Your Content?
    If they Google your company, what will they see? Information overwhelm. We all suffer from it. Our job as B2B marketers is to create contagious content that catches—and keeps—the attention of our prospects across the entirety of a long-term complex purchase. Seem daunting? Doesn't have to be. Not when you use Catch Factors.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Google] 7 Reasons You're Not Generating Leads From Social Media
    Same with LinkedIn, Google+, and other platforms you may be a part of. This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Ineffective Ways to Generate Leads From Social Media. Connect with HubSpot
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 8, 2013
    [Google] Why Astroturfing and Fake Online Reviews Are Illegal
    Related Stories Five Reasons Your Facebook Giveaways Should Not Run on Business Pages From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules Vote Farming and Cheating in Social Media Contests. 'It seems it is time for a refresher course on the FTC’s 2009 Endorsement & Testimonial Guidelines.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [Google] Identify Website Users: Capture More Sales Opportunities
    Website traffic counts, page views, cost-per-click and return visitor numbers are standard fare in Google Analytics, WebTrends and other sites. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can!  Who’s Looking at YOU?
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Google] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Test and measure your content using tools such as Google Analytics, social media insight analytic platforms, and URL tracking such as Bit.ly, and determine which kinds of content via which channels bring more traffic to your site, and engage most audiences. Everybody does list-format blog posts this time of year.  How many qualified leads.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Google] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Amazon and Google are paving the way for delivering the right information for each customer’s search. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. It doesn’t matter if we work in B2B sales and marketing or provide sales and marketing for B2C clients.
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