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  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Google] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    The era of being able to successfully get to the top of Google with smoke and mirrors is definitely over. Given that 89 percent of consumers still head straight to Google, Bing, or Yahoo to search for branded product or service solutions, a keyword strategy is a tool to ensure your company is ranking well. Is SEO dead? Not exactly.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Google] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    Unless a particular company is top of mind when we need help, we're likely to contact whoever shows up on Google. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. That makes for truly engaging content marketing.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Google] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    Unless a particular company is top of mind when we need help, we're likely to contact whoever shows up on Google. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. That makes for truly engaging content marketing.
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Google] Maker’s Mark: PR Debacle or Social Media Genius?
    Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke. mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. Let’s translate, shall we? Cheers!
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [Google] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    Whether it’s upward trending on Google Trends , news reports and research papers, or the scores of conferences and events dedicated to the topic, it is clear that it’s a hot business topic and one that will only grow in importance. Click on image to download full infographic. The impact could not be clearer. Read the full press release here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Google] Are you ready for the mega-shift from social media to private media?
    Data capture — Several years ago I suggested that Google should give away new smartphones every year in exchange for the ability to analyze the gold mine of data in text messaging. And by the way … Where IS Google in this whole development? The company founder insists it is “not a social network.” 98 percent.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] 12 Social Media Tools for B2B Pre-Event Marketing
    If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. 4. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Google] A View To A Thrill: Why Marketers Need To Get Visual, Fast
    Sources:  Forbes , Google Images, Flickr user Nathan Parton. A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and  I have never forgotten it. Should surprise no one. Video   is all about storytelling. Content Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Google] 10 Examples of Check-The-Box Marketing
    You spend all your paid search funds on Google ads in the top position for the search terms performed only by the sales team. Are your marketing activities aligned to business objectives or a list of “cool” ideas? Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment? Strateg
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Google] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    Watch out, Google AdWords! However, we're skeptical about it really challenging Google AdWords. But if they were searching for different Mexican restaurant options in their geographic region, they probably wouldn't turn to Facebook search -- they'd go to Google! How Facebook's Search Ads Work. Sponsored Results give you: 1.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Google] Best Social PR Guides and Tips of 2010 (So Far)
    An outstanding list of the top 15 free PR distribution sites based on five criteria: Page Rank, distribution to Google News, Alexa traffic rank, cost of optional services, and rejection rate. Post on Google Buzz. Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend?
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. Sometimes referred to as "keyword phrases," keywords are the topics that webpages get indexed for in search results by engines like Google, Yahoo, and Bing.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Google] What the Future Holds for B2B Social Media Marketing
    Google Introduces API Console 5 Website Designs That Blew Us Away [. SCVNGR Uses Googles Places Database. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 21, 2015
    [Google] Welcome To The Age Of Ad Blocking
    Take Google as an example, PageFair estimated the company made $59.1 Financial Times reported that some of the world’s biggest tech companies, including Google, Microsoft and Amazon, are now paying owners of ad block software to unblock their ads on their websites. Ad blocking has been a super hot topic in marketing this year.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Google] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
    That was an early way on Savvy that we picked up traffic was by asking our “heroes” to guest post and then we gained some small share of their social media influence. #5 – Dress your blog for the Google position you want. Here is a copy of the presentation that I promised to all the attendees. Don’t do it!
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Google] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    10) Google Maps. 18) Google Algorithm Update. Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). You''re a mobile "app." Don a black bodysuit. Insta-graham. 7) iPad.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 14, 2012
    [Google] How Blog Readers Find You – A Diagram
    Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients.
  • SAZBEAN  |  THURSDAY, JUNE 3, 2010
    [Google] Sazcast Episode 27 – eCommerce & Social Media with Joe Minock from Adrenaline Commerce
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). eCommerce and social media with guest Joe Minock from Adrenaline Commerce. Show notes. SpeedInlineSkateWheels.com. Yooper Steez. Zappos.
  • CLIENT BRIDGE  |  MONDAY, MARCH 12, 2012
    [Google] INFOGRAPHIC: Social Media Demographics
    From Online MBA, here's an infographic that breaks down the education level, income, age and gender of users of major social media platforms, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Digg, and Reddit. View Original Article
  • SAZBEAN  |  FRIDAY, FEBRUARY 3, 2012
    [Google] SEO: Are You Relevant, or Are You Vital?
    If you think about an SEO quality scale, there’s nothing better than being vital. I’d never suggest that a small business owner take everything Google says about SEO as the gospel truth, but I think it’s wise to look at and think about how Google classifies web pages. Relevant web pages. Relevant title tags. Relevant meta descriptions.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Google] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 4. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Google] 8 Key Questions That Will Help You to Know When to Update Your Website
    Is your site integrated with Google Analytics? This is a great tracking tool that Google offers for your site. If you aren’t sure if you are ready to venture into this part for your website, check the Google Analytics traffic source stats on your site. On Google+ or Twitter? How old is the content on your site?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Google] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Here are a couple examples on our blog: 32 B2B Marketers to Add to Your Google Plus Circles.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Google] 5 Must-Haves for Your Online Press Room
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | 5 Must-Haves for Your Online Press Room by Maggie Patterson - Maximize Social Business. How long has it been since you updated your online newsroom? Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 6, 2014
    [Google] How to Successfully Execute a B2B Marketing Strategy
    Use Google Alerts to track keywords in relevant industry headlines are delivered while the news is breaking. Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. For me, the latter is perhaps the most important aspect to consider.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Google] The Radiohead Guide to Branding Excellence
    You can follow Chris on Twitter , connect with him on LinkedIn , and circle him on Google+. By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. Push The Envelope. Create a Window Through Video.
  • MARKETRI  |  THURSDAY, JUNE 7, 2012
    [Google] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
    145,000 – that is the number of results that I got when Googling, “chicken parm recipes.” In this case, set up a Google Reader to find and distribute the content of proven thought leaders in your field. Search Engine Optimization: Our next essential ingredient is organic SEO to help your firm get found on Google.
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Google] How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers
    Kelly suggests preparing for meetings by creating a simple, three-column table in a Google Doc or other template. Google Drive. Google Drive is a simple, yet very powerful tool for managers. Here are some Google Drive tips to get you started.). Time management is one of the hardest parts of a manager's job. The best part?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 5, 2012
    [Google] Are You Good at Finding the Appropriate Sales Contact?
    Even using a simple Google search by typing in the Company Name and the ideal Job Title(s) has yielded some of the most appropriate contacts. In sales, having the ability to find the right contact is one of the more underrated functions of the prospecting process; one that separates someone who is average from someone who excels.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Google] If Your Writing Sucks, So Will Your Content
    It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. Writing sucks, and it’s hard. But that’s just part of the puzzle.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 18, 2015
    [Google] The 5 Hottest Chinese Social Media Trends for 2015
    The mainland population in China is prohibited by censorship laws from using the dominate social networks of other countries such as Facebook, and Google+. With 668 million active Internet users, which is almost double the population of America; China has seen a dramatic increase of Social Networks users in 2015. Author information.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Google] The 100 Most Loved Companies in the World
    Moreover: Yahoo, Google, and Sony -- yes, Sony -- actually ranked higher than Apple, a brand that I’ve always thought of as one of the most beloved on the planet. A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Google] Search or Social: Which Is Best For Your Startup?
    This doesn’t come as a surprise, as there are about 900 million active users of Facebook , and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.  Although SEO may sound a bit daunting, there are free tools that can help you, such as Google Keywords and Alexa.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Google] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    If you don’t—and many new bloggers won’t—the first place to turn is Google. If you know the names of your competitors’ leadership, you can even Google “John Doe ABC company” for some quick intelligence. You can also set up Google Alerts to let you know when they publish anything new.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Google] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    He should be able to speak intelligently about Google as if the company were his best friend. Obviously avoid the individual who condones search spam and promotes SEO tactics going against Google’s Webmaster Guidelines. SEO has always been evolving. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Google] Five Tips to Improve SEO Using YouTube
    However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes. There are dozens of possibilities to get your video (channel) found in Google. It is rumored that Google only indexes videos with a certain rating.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 8, 2012
    [Google] Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!
    Consider using Google Alerts to go out and find those articles.  I have all articles and alerts come directly into my Google Reader and from there it is super simple to categorize those into folders that could literally be the names of your clients and prospects. Selling has always been about relationships. What kind of cars do I see?
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Google] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
    There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. But there''s good news! Start With a Site Audit. Sort by the most frequently visited pages. Duh, right?) Titles.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Google] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Google search for “big data” returns over 62 million — yes MILLION —  results. It would seem people are talking up a storm about  big data —  check out the Google Trends image below. Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” Ready? Here we go. 1. Email, NOT e-mail.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Google] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next Web. So when we learned of Google purchase of the YT.be It''s rumored that Google will use this new domain name for shortened links to YouTube videos. Mobile advertising has been a hot topic lately. Think you know who we''re talking about?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 14, 2013
    [Google] Want to Get into Accounts? Let your signature file do the heavy lifting.
    My Google voice line is here. Buffer Everyone wants to crack into new accounts. It’s a key element in your sales lead generation programs. But how can you get in without being pushy? Pushy emails turn off people. Don’t sell in your emails. The link takes them to my blog. They have a link to my company site too. Find New Customers.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Google] Customer Lifecycle Marketing: Reporting, Part 1
    You can refer to external sources such as Google Analytics. (If you are an Act-On customer, this metric is provided in the Act-On platform.). Google ranking : This is the most visible result of all your online activities. Type that phrase into Google periodically and see where your site ranks. Attract. How popular is your brand?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Google] Six Steps For Delivering On The New Vision In Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Google] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Google+ (40.9%). How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. I OK, I’ll admit it. My bad.).
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Google] Answers to 18 SEO Questions You Were Too Afraid to Ask
    It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. Google goes into the risks of hiring the wrong SEO person in this support doc. knew it stood for search engine optimization.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Google] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    And I’ll be using Google Trends to illustrate how interest in particular products has changed over time. Check out the Google Trends chart below to see how interest in the RoboSapien peaked in December of 2004, before gradually declining. But for the sake of science, I plugged “Tickle Me Elmo” into Google Trends anyway. Snuggie.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Google Plus, 540 million active users. Also, URL shorteners such as Bit.ly or Google can help you track the number of click-backs. Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. Paying for fans and followers. Using too many social networks. billion active users. Overselling.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 6, 2012
    [Google] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
    ” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Google] How to Deliver Business Results Using Social Media
    Despite the fact that Linkedin and Google where there, they invited the President of the sales lead generation company  Find New Customers and the host of Marketing Made Simple TV to speak. I’m honored to be a national speaker for the Business Marketing Association. Driving Business Results with Social Media. Need a great speaker?
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 12, 2011
    [Google] How Strong is my Personal Brand?
    Google yourself and answer a few questions – then it grades you. I’ve worked hard for years to build my personal and Fearless Competitor brand too since I am the Founder and President of Find New Customers. But one always wonders how well one is doing. You think you must be good, but you have no proof. How do you do?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Google] 10 Tips To Increase Eyeballs And Conversion
    Check out Topsy , Reddit, BuzzFeed or Google Trends to find out what people are interested in around a particular topic.   It used to be enough to be ‘on message.’  My friends at Sparks & Honey taught me you now need to by hyper-relevant and prepared to hijack trending conversations.   Deliver a clear brand promise. Vary your delivery.
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Google] 5 New Year’s Resolutions for Marketers
    Make Google Analytics my home page. always thought I did a pretty good job of this – after all, I posted my blog posts on Facebook, LinkedIn, Twitter, and Google+. There’s something very optimistic about the people who make New Year’s resolutions every year. Hope springs eternal. In 2016, I plan to take this approach to heart.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Google] 2013's Top Content: 10 Brands That Totally Nailed It
    To scroll through and see the entire experience, check it out here. 7) Google Analytics in Real Life. This one on Google Analytics is a really cool example, and we love the interactivity of the user experience. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. Period. No one. Visual.
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Google] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. We also saw that for an age-in Medicare campaign, Facebook generated a much lower cost per lead than Google. turning 65)?
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2011
    [Google] A great title is what gets your blog post read
    Use all 70 characters that Google indexes for each post title but make sure the most important message of the title are nearer the beginning of the title. Image by reinvented via Flickr. by Chris Abraham. Long blog post short: please be as descriptive as possible when titling your blog posts.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Google] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    PPC/AdWords :  There is a reason Google is a multi-billion dollar company; everyone Googles.  Learning the basics of search engine optimization (SEO) and pay-per-click advertising (PPC) and getting your feet wet with Google’s AdWords advertising platform can help lay the foundation for understanding inbound marketing techniques.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • HUBSPOT  |  MONDAY, NOVEMBER 23, 2015
    [Google] Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses
    78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season. According to Google , 53% of people who shopped online in 2014 used smartphones or tablets, up from 41% in 2013. Let's take a look. For a U.S.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Google] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Pinterest boards can appear in Google search results, so create a few boards titled with your best long-tail keywords. It’s easy.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Google] In praise of social media mediocrity
    Just because you set up a bunch of social media profiles, wrote bunch of blog posts, got a bunch of followers, and even tried out Pinterest and Google+ in a big way, you’re not really a social media marketer, guru, maven, or expert, if you’re not still monitoring, posting, commenting, and contributing. Come on! There, I said it.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 11, 2013
    [Google] 5 Tips to Get SEO Results from Your WordPress Blog
    Google likes fresh content, so frequent updates help you rank. All your hard work goes for naught if your blog does not perform – Google dings slow sites. 5 Tips to Get SEO Results from your WordPress blog. And I bet what I learned in the process can help you get your blog to rank highly too. Identify your keywords.
  • BIZIBLE  |  FRIDAY, JANUARY 15, 2016
    [Google] CEO Liz Pearce Explains the Growth and Development of LiquidPlanner
    Pearce began her marketing career with PlayStation, before moving to Google and then Amazon. On Monday, Jan. 11, Liz Pearce, CEO of LiquidPlanner, joined Bizible for a fireside chat during the monthly Pipeline Marketing Playbooks meetup. In 2005, she decided to break away from the big guys and began her own consulting business. attribution.
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Google] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    paid advertising) to: Push  negative reviews further down on Google. By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. This tactic is very cost-effective, averaging around $.25
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Google] 10 Strategies to Battle Content Shock
    The content marketing formula used to be pretty straight-forward: Create useful, relevant content and optimize it in every way so it shows up at the top of Google search. Are there alternate platforms like Slideshare, Instagram, Pinterest or Google+ where you can make a mark? Think about that for a moment. But what? Atomizing content.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Google] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads.
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Google] 3 Quick Ways to Figure Out Someone's Email Address
    Open the.CSV in Excel or Google Sheets. So you've created a truly awesome resource that you want to share with as many people as possible. You think, “It would be a good idea to get in touch with influencers on this topic. Maybe they’d be open to sharing it with their followers.”. But how should you get in touch? There’s too much noise.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Google] Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
    You can also share this nomination message on Facebook, Twitter or Google+. For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? Please use #Nifty50. About the Awards. 2011 #Nifty50 Top Twitter Women. Recognition.
  • MARKETING ACTION  |  FRIDAY, MARCH 6, 2015
    [Google] Mobile Search Engine Optimization Best Practices
    Your website is accessed by a variety of different sources: bots come to your site crawling your pages (from Google, Bing, etc.), You can reduce this risk by using a rel=canonical link (typically going from the mobile site to your desktop site), which will let Google know to attribute the traffic to the canonical page. Dynamic Serving.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Google] A Lesson in Reputation Management from Southwest Airlines
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. Not the best news to get as you land. Writer’s Note: This article was initially stopped at this point. bradbialy Thanks for your patience, Brad.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 21, 2015
    [Google] 6 Reasons Hospitality Marketers Should Attend the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. I’m looking forward to being apart of the second Social Tools Summit later this month in San Francisco! The first one in Boston was a huge success and set a high bar in terms of how to incorporate social media into your hotel events. Author information. Debbie Miller. services. Marketing.
  • PUZZLE MARKETER  |  TUESDAY, NOVEMBER 20, 2012
    [Google] 5 Easy Black Friday Marketing Tips You Still Have Time For
    Make sure they can quickly find you by buying up your branded keywords in Google and Bing. Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Why are these days important to your business? Customers expect your participation.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 29, 2012
    [Google] How Do You Share Content If You Don’t Have a Blog?
    Google+ - Great place to have conversations and ask leading questions, not to mention the benefits of search results. Doing a blog is a major commitment and lots of us haven’t pulled the trigger for just that reason. But I’m sure you’ve got good content to share, but how do you do it? LinkedIn – Post status updates.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Google] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Connect with Kevin on LinkedIn and Google AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” Source: HubSpot ). Source: Tele-Smart.com ). hours.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Google] 4 Lessons Social Media Pros Can Learn from DemandGen
    You were tinkering inside Google+ while the rest of the Web begged for an invitation. You compared Google’s Buzz to U2’s Zooropa – and your loyal following got the joke (or at least pretended to). Google Bookmarks. by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You say “epic” a lot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Google] Social Media and the History of Aggression
    Google reported at SXSW this year that Syria and other nations are torturing people to get their social media identities, posing as them, and then capturing and torturing their colleagues. We already know that China has built an army of hackers routinely accessing private company and government files (including Google, and the U.S.
  • HUBSPOT  |  SUNDAY, JUNE 3, 2012
    [Google] A Penguin-Damaged Company Makes its SEO Recovery & Other Marketing Stories of the Week
    Between new feature releases on your favorite (or maybe not) social networks, websites still recovering from the recent Google Penguin updates , and the usual thought-provoking inbound marketing content that fills our tweet streams, we have a lot to catch up on. Facebook and Google+ Feature Changes. Muahaha. From eMarketer. Juicy data?
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 13, 2014
    [Google] 7 Awesome iPad Apps for the B2B Road Warrior
    Recently purchased by Google, Quickoffice provides all the word processing and spreadsheet functionality I need. Quickoffice integrates with Google Drive for document storage and Box (and other apps) allow you to easily open documents stored in the cloud in Quickoffice. It is lightweight, responsive, and looks great. Document Storage.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. You’ll need a few display ads and can try retargeting on social media or through Google Adwords. Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Never settle.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Google] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    primer on using Google Reader, Google Docs or HootSuite to back up your Twitter archives. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    In fact, Google found that 70% of mobile searchers have used click-to-call to connect directly with businesses, and BIA/Kelsey expects mobile search will generate more than 73 billion calls from consumers to businesses by 2018. As a marketer, you’re responsible for driving leads that ultimately convert to revenue. Why the disconnect?
  • WINDMILL NETWORKING  |  FRIDAY, MAY 1, 2015
    [Google] Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media
    Twitter | Google+ | LinkedIn |. Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media” Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. Humor shows off your authenticity. It connects to positive emotions.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 30, 2013
    [Google] The Benefits of Good Anchor Text on Your Website
    Check out who is ranked highest  for these useless terms on Google). In the example above “remove all Google Web History”, the visitor should expect that by clicking on that anchor text, they will learn more about how to remove their Google Web History. This is what actually a site owner expects from own site.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 20, 2012
    [Google] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
    recognized thought leader, he is a Marketing Land curator and was a SEOMoz Search Engine Ranking Factors and Google News Ranking Factors panelist in 2011. You can follow Paul on Twitter or Google Plus. AJ Kohn: I believe the biggest reason for this are the changes in Google’s algorithm over the last 18 months. Our Experts.
  • SAZBEAN  |  SATURDAY, DECEMBER 21, 2013
    [Google] Top Internet Marketing Strategy Links for the Week of December 16, 2013
    Marketing Strategy
  • SAZBEAN  |  WEDNESDAY, OCTOBER 23, 2013
    [Google] 5 Crucial Mobile Advertising Tactics for Small Businesses
    Add to that the fact that Google and Facebook are shifting more of their revenues to mobile, and it’s clear that mobile marketing, advertising and purchasing is more than just a trend—it’s a key factor in how consumers prefer to do business in today’s marketplace. Mobile Strategy
  • LEADERSHIP  |  FRIDAY, MAY 2, 2014
    [Google] Interesting Infographics: How To Use Storytelling To Reduce Information Overload
    Every minute, YouTube has an additional 60 hours of new videos; web users send 168,000,000 emails; and 700,000 searches on Google are performed all at once. The B2B industry is inundated with news and information. So how can you make your way through information clutter and get your message across? This is why we must make use of multimedia.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Google] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Catch up on social media newsletters and trawl through your Google alerts for interesting content to post about, or as inspiration for your next campaign. Social media never sleeps, find out how you can fit it all around your day. There are so many different tasks to be done - how can you squeeze them all into a 12 hour day? Social Marketin
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Google] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    You can find her on Google + ! I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. Find her on Google+ or LinkedIn. Who would ever buy a list of leads when they could just wait for their customers to come to them? thought. Create email seed lists.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Google] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Google] New Study: Email Marketing Actually Works?!
    It puts gets your brand in front of those Google web crawlers and, hopefully, if you''ve got decent content and relavent keywords, onto the search results pages of your consumer. It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. Curious? Let’s take a look at the findings. Who knew?
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Google] The dirty little secret some SEO companies don’t want you to know
    What’s worse, many businesses allow content like this to fly because they think it’s “supposed” to read like that “for Google.” ” They don’t realize that Google wants to reward standout content that addresses the readers’ question – not keyphrase-stuffed drivel. Are you sure?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Google] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there. Be funny.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Google] The Business Case for Irrelevance
    Suppose I Google “elephant.” ”  (Don’t ask why I’m Googling “elephant” — it was the first thing that came into my head.) My top four results are a UK car insurance company, a 2003 movie, and a multiplayer online game. By {grow} Community Member Paul Mayze. Try it yourself. worry that.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Google] 6 Landing Page Musts for Higher Conversion Rates
    More pages mean more quality content for Google to enjoy. It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few things always remain the same. These six landing page musts will never change. Matching Products.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Google] The 10 Traits of Successful Social Marketers
    It is important for understanding how to rank for search terms in Google but it also reflects a desire to understand how your customers are finding you and what information they need. 3. What makes one company’s social media strategy successful while others #fail? have spoken to a number of people at companies of all shapes and sizes.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 14, 2012
    [Google] Webinar: 2013 SEO Trends and Predictions
    Connect with Casie ahead of time on Twitter or Google+. KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Webinar Summary. The perception of SEO vs. PPC.
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Google] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    Google+ news feed photo uploads. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook's News Feed are two of many indicators that visual content is a force to be reckoned with in marketing. The Essential Cheat Sheet for Social Media Cover Photo Dimensions.
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