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  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Google] How To Get Super Smart On Keyword Research In One Hour
    It wasn’t until relatively recently that SEOs could game the Google algorithm to obtain better results. Thanks to recent Google updates, SEO trickery has been rendered all but obsolete. Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. And why not? Absolutely.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Google] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    Watch out, Google AdWords! However, we're skeptical about it really challenging Google AdWords. But if they were searching for different Mexican restaurant options in their geographic region, they probably wouldn't turn to Facebook search -- they'd go to Google! How Facebook's Search Ads Work. Sponsored Results give you: 1.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 6, 2012
    [Google] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
    ” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Google] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
    There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. But there''s good news! Start With a Site Audit. Sort by the most frequently visited pages. Duh, right?) Titles.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Google] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets.
  • FATHOM  |  THURSDAY, JUNE 18, 2015
    [Google] Consumer Brand SEO Pulse: 6.18.15
    Google will be making changes to its Doorway Pages algorithm that may affect your site. link]. “’Buy button’ to be Added to Google Search Results”. Google has confirmed that it will introduce a “buy button” which will allow search users the option to purchase directly in the SERPs. link]. link]. Be careful! link].
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2011
    [Google] A great title is what gets your blog post read
    Use all 70 characters that Google indexes for each post title but make sure the most important message of the title are nearer the beginning of the title. Image by reinvented via Flickr. by Chris Abraham. Long blog post short: please be as descriptive as possible when titling your blog posts.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Google] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    PPC/AdWords :  There is a reason Google is a multi-billion dollar company; everyone Googles.  Learning the basics of search engine optimization (SEO) and pay-per-click advertising (PPC) and getting your feet wet with Google’s AdWords advertising platform can help lay the foundation for understanding inbound marketing techniques.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Google] If Your Writing Sucks, So Will Your Content
    It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. Writing sucks, and it’s hard. But that’s just part of the puzzle.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Google] Answers to 18 SEO Questions You Were Too Afraid to Ask
    It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. Google goes into the risks of hiring the wrong SEO person in this support doc. knew it stood for search engine optimization.
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 6, 2015
    [Google] What Are the Busiest Times on a Staffing Website
    With some custom reports in Google Analytics, we’re able to break down the website traffic by day and hour. After the month of September, I did some digging into the busiest times on a staffing website. Having those reports from the September website traffic for 23 staffing websites, I took a look at overall traffic and Job Board traffic.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Google] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Pinterest boards can appear in Google search results, so create a few boards titled with your best long-tail keywords. It’s easy.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Google] In praise of social media mediocrity
    Just because you set up a bunch of social media profiles, wrote bunch of blog posts, got a bunch of followers, and even tried out Pinterest and Google+ in a big way, you’re not really a social media marketer, guru, maven, or expert, if you’re not still monitoring, posting, commenting, and contributing. Come on! There, I said it.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 16, 2013
    [Google] Marketing Continues to Drop the Ball for Sales in online marketing programs, as per Crain’s B2B study market
    Google says they lose 20% of their traffic for each additional 100 milliseconds it takes a page to load. Google also incorporates your page-load time into your site’s search rankings. That’s why WP Engine custom-built our EverCache technology to deliver WordPress fast enough for Google, and at scale.” ” 2.
  • PUZZLE MARKETER  |  TUESDAY, NOVEMBER 20, 2012
    [Google] 5 Easy Black Friday Marketing Tips You Still Have Time For
    Make sure they can quickly find you by buying up your branded keywords in Google and Bing. Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Why are these days important to your business? Customers expect your participation.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 28, 2012
    [Google] Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV (Not!)
    ”  He is author of two books:  Marketing Lessons From the Grateful Dead  and  Inbound Marketing: Get Found Using Google, Social Media, and Blogs , which is in its seventh printing, has sold 50k copies ,  has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. This guest is on hold indefinitely.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Google] Edtech and Elearning 2016: Top 200 Influencers and Brands
    Platforms such as WordPress, Edublogs, and Google Sites are excellent places for students to build their brands while leveraging the power of personalized learning spaces such as Twitter, Facebook, Periscope, and Pinterest.” ” Jaime Casap  –  Google Education Evangelist. Google. Google For Education.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Google] Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
    You can also share this nomination message on Facebook, Twitter or Google+. For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? Please use #Nifty50. About the Awards. 2011 #Nifty50 Top Twitter Women. Recognition.
  • MARKETING ACTION  |  FRIDAY, MARCH 6, 2015
    [Google] Mobile Search Engine Optimization Best Practices
    Your website is accessed by a variety of different sources: bots come to your site crawling your pages (from Google, Bing, etc.), You can reduce this risk by using a rel=canonical link (typically going from the mobile site to your desktop site), which will let Google know to attribute the traffic to the canonical page. Dynamic Serving.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 21, 2015
    [Google] 6 Reasons Hospitality Marketers Should Attend the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. I’m looking forward to being apart of the second Social Tools Summit later this month in San Francisco! The first one in Boston was a huge success and set a high bar in terms of how to incorporate social media into your hotel events. Author information. Debbie Miller. services. Marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Google] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Google] 10 Strategies to Battle Content Shock
    The content marketing formula used to be pretty straight-forward: Create useful, relevant content and optimize it in every way so it shows up at the top of Google search. Are there alternate platforms like Slideshare, Instagram, Pinterest or Google+ where you can make a mark? Think about that for a moment. But what? Atomizing content.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Google] Great Slide by Marketo on how the world has changed
    Jon shared history in three eras, Before Google, Before Social and Now. Let’s explore all three: Before Google. Google went public in August 2004. B2B Lead Generation | A Great View of the Changed World. “I follow your blog every day and have learnt so much” Katy, Rational Software. Jon Miller. Before Social.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Google] The 100 Most Loved Companies in the World
    Moreover: Yahoo, Google, and Sony -- yes, Sony -- actually ranked higher than Apple, a brand that I’ve always thought of as one of the most beloved on the planet. A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Google] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Connect with Kevin on LinkedIn and Google AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” Source: HubSpot ). Source: Tele-Smart.com ). hours.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Google] SEM, SEO & Traffic Manager – Emploi étudiants avec l’Etudiant.fr
    The main objective is the profitable acquisition of new B2B customers, where the main focus is on Google AdWords and other SEM campaigns. Main tasks (depending on requirements. Marketing ROI Cmo marketing roi
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Google] Spring 2016 Product Release Highlights
    Captora’s new integration with Google AdWordsTM helps marketers identify campaign optimization opportunities and leverage new campaign segmentation/testing tools to create hyper-targeted campaigns across ad groups, ads, templates, personas, and CTAs, significantly boosting campaign conversion rates. New Product Release Highlights.
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Google] 3 Quick Ways to Figure Out Someone's Email Address
    Open the.CSV in Excel or Google Sheets. So you've created a truly awesome resource that you want to share with as many people as possible. You think, “It would be a good idea to get in touch with influencers on this topic. Maybe they’d be open to sharing it with their followers.”. But how should you get in touch? There’s too much noise.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Google] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    primer on using Google Reader, Google Docs or HootSuite to back up your Twitter archives. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Google] 5 Ways to Demonstrate Value to Your Customers
    Google Hangout is another great way to virtually provide thought utility, engagement, and find out your customers’ biggest concerns. You’ve heard the word on the street: ‘The buyer is in control.’ Your marketing has to be ‘customer centric.’ And I can’t say it enough: take a cue from Carly Simon and don’t be vain ! Looking for more resources?
  • WINDMILL NETWORKING  |  FRIDAY, MAY 1, 2015
    [Google] Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media
    Twitter | Google+ | LinkedIn |. Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media” Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. Humor shows off your authenticity. It connects to positive emotions.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 30, 2013
    [Google] The Benefits of Good Anchor Text on Your Website
    Check out who is ranked highest  for these useless terms on Google). In the example above “remove all Google Web History”, the visitor should expect that by clicking on that anchor text, they will learn more about how to remove their Google Web History. This is what actually a site owner expects from own site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Google] Social Media and the History of Aggression
    Google reported at SXSW this year that Syria and other nations are torturing people to get their social media identities, posing as them, and then capturing and torturing their colleagues. We already know that China has built an army of hackers routinely accessing private company and government files (including Google, and the U.S.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 23, 2012
    [Google] Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV
    ”  He is author of two books:  Marketing Lessons From the Grateful Dead  and  Inbound Marketing: Get Found Using Google, Social Media, and Blogs , which is in its seventh printing, has sold 50k copies ,  has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. ” said show host, Jeff Ogden.
  • SAZBEAN  |  SATURDAY, DECEMBER 21, 2013
    [Google] Top Internet Marketing Strategy Links for the Week of December 16, 2013
    Marketing Strategy
  • SAZBEAN  |  WEDNESDAY, OCTOBER 23, 2013
    [Google] 5 Crucial Mobile Advertising Tactics for Small Businesses
    Add to that the fact that Google and Facebook are shifting more of their revenues to mobile, and it’s clear that mobile marketing, advertising and purchasing is more than just a trend—it’s a key factor in how consumers prefer to do business in today’s marketplace. Mobile Strategy
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Google] Moving Up The Paid Media Experience Curve – Part 1
    Paid Media:   This includes channels such as Google search results, banner ads, Facebook’s feed, and podcast advertising. One reason for this could be how very easy it is to sign up for a Google AdWords account and start marketing to your customers the same day.  Mobile.  Programmatic.  Content Marketing.  Native Advertising. 
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Google] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    You can find her on Google + ! I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. Find her on Google+ or LinkedIn. Who would ever buy a list of leads when they could just wait for their customers to come to them? thought. Create email seed lists.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Google] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next Web. So when we learned of Google purchase of the YT.be It''s rumored that Google will use this new domain name for shortened links to YouTube videos. Mobile advertising has been a hot topic lately. Think you know who we''re talking about?
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Google] 2013's Top Content: 10 Brands That Totally Nailed It
    To scroll through and see the entire experience, check it out here. 7) Google Analytics in Real Life. This one on Google Analytics is a really cool example, and we love the interactivity of the user experience. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. Period. No one. Visual.
  • HUBSPOT  |  MONDAY, NOVEMBER 23, 2015
    [Google] Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses
    78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season. According to Google , 53% of people who shopped online in 2014 used smartphones or tablets, up from 41% in 2013. Let's take a look. For a U.S.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Google] New Study: Email Marketing Actually Works?!
    It puts gets your brand in front of those Google web crawlers and, hopefully, if you''ve got decent content and relavent keywords, onto the search results pages of your consumer. It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. Curious? Let’s take a look at the findings. Who knew?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 14, 2012
    [Google] Webinar: 2013 SEO Trends and Predictions
    Connect with Casie ahead of time on Twitter or Google+. KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Webinar Summary. The perception of SEO vs. PPC.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 13, 2014
    [Google] 7 Awesome iPad Apps for the B2B Road Warrior
    Recently purchased by Google, Quickoffice provides all the word processing and spreadsheet functionality I need. Quickoffice integrates with Google Drive for document storage and Box (and other apps) allow you to easily open documents stored in the cloud in Quickoffice. It is lightweight, responsive, and looks great. Document Storage.
  • HINGE MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Google] Top 7 Referral Marketing Ideas for Professional Services Firms
    Related Stories What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms? What Does Google’s Latest Update Mean for Professional Services Firms? Referrals are the centerpiece of most professional services firms’ marketing agendas. Everyone wants more of them. That’s you. Shame on you.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Google] 6 Steps To Executing A Content Strategy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Photo Source.
  • PUZZLE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Google] The 6 Step Inbound Marketing Process [Infographic]
    internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process. This tool should add value to the experience of doing business with you.
  • SYNECORE  |  TUESDAY, NOVEMBER 20, 2012
    [Google] Don't Be a Ding Dong: 5 Ways to Embrace Innovation
    Beyond just “Googling it,” the last decade has brought more free educational resources to our fingertips than ever in history. For a marketer, there’s nothing worse than seeing a beloved product or brand bite the dust. To compete in our dynamic, global, tech-based economy, companies must embrace change, not shun it. Don’t be like him.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Google] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    And I’ll be using Google Trends to illustrate how interest in particular products has changed over time. Check out the Google Trends chart below to see how interest in the RoboSapien peaked in December of 2004, before gradually declining. But for the sake of science, I plugged “Tickle Me Elmo” into Google Trends anyway. Snuggie.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Google] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    He should be able to speak intelligently about Google as if the company were his best friend. Obviously avoid the individual who condones search spam and promotes SEO tactics going against Google’s Webmaster Guidelines. SEO has always been evolving. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Google] 22 reasons you know you work in B2B marketing
    When your extensive customer insights sometimes have to come from 2 hours of Googling (shhh, that's a secret). When Google thinks you're a marketing automation loving pharmacist with an interest in data centre consolidation, Dutch air cargo logistics and OTC derivatives trading. You know you work in B2B marketing. 1.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google] SEO Tips from the Cosmos to Your Content
    Given the constant, sometimes unknown updates to Google’s search algorithm, it’s imperative to answer the needs of your audience rather than purely creating content to fulfill keyword demand.” “Don’t go directly to Google Keyword Planner for keywords,” suggests Armenti. That’s totally fair.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Google] 6 Landing Page Musts for Higher Conversion Rates
    More pages mean more quality content for Google to enjoy. It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few things always remain the same. These six landing page musts will never change. Matching Products.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Google] Seven Ways to Humanize B2B Marketing
    It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); and 3) how exactly does that help the individual business buyer in his or her job? Tell stories.
  • SYNECORE  |  SATURDAY, AUGUST 8, 2015
    [Google] The Easiest Way to Implement Inbound Marketing
    All these numbers can be gathered by looking at your Google Analytics Dashboard. Wait, you don’t have Google Analytics on your website? A high percentage of people still have no clue what inbound marketing actually is. Step 1: Audit Your Website. Oh, and here is a helpful little tool to jumpstart your audit. Step 3: Implement a Blog.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 5, 2014
    [Google] Smart Salespeople: Power Network Map
    Smarter Salespeople: Power Network Map. This blog is dedicated to salespeople that never want to “dial for dollars” or who never want to make a cold call again! Now that I have your attention…. One action was to assign each salesperson to at least one local networking/association event per month. Smooth move. Then he can begin to sell! Are you?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Google] Content Is King Only When The Kingdom Is Interested
    Or, c ontact me directly at MarketingThink.com , or on Twitter , LinkedIn or Google+. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer conten kingdoms! You know, where content is king.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    In fact, Google found that 70% of mobile searchers have used click-to-call to connect directly with businesses, and BIA/Kelsey expects mobile search will generate more than 73 billion calls from consumers to businesses by 2018. As a marketer, you’re responsible for driving leads that ultimately convert to revenue. Why the disconnect?
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Google] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    Google+ news feed photo uploads. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook's News Feed are two of many indicators that visual content is a force to be reckoned with in marketing. The Essential Cheat Sheet for Social Media Cover Photo Dimensions.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Google] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Penguin algorithm updates have brought the importance of maintaining a natural backlink profile to the forefront for SEOs, along with Google’s crusade to end spam tactics. Google Penguin Recovery Kit via Vertical Measures.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Google] 33 Thought-Provoking B2B Social Media and Marketing Stats
    One out of six identified Google+ or SlideShare. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. eMarketer ). 2.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Google] The 15 Most Life-Changing Editorial Calendar Tools
    Google Docs. Google Docs is free, easy-to-use, and designed for collaborative editing. Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. Kapost.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Google] Architecture Marketing: 5 Tools to Measure Success
    Google Analytics is an incredibly powerful tool that your firm can leverage with appropriate training and setup. Using Google Analytics to track social engagement and website patterns will help you learn the impact social media has on your firm. On Google+ or LinkedIn? What groups have they joined? What are they talking about?
  • JUNTA 42  |  WEDNESDAY, MARCH 28, 2012
    [Google] 10 Things You Need to Know about Content Marketing World 2012
    This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. Rick Springfield – enough said.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. You’ll need a few display ads and can try retargeting on social media or through Google Adwords. Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Never settle.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Google] The 15 Best Content Marketing Videos Of 2015
    In this video from Google Small Business, Keith Hernandez, director of brand strategy at BuzzFeed , goes into how small businesses can reach their customers through custom content. We’ve got news for you, content marketers: video isn’t going anywhere. It’s true that  content marketing is democratizing , and video is no exception. Examples
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Google] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 11, 2012
    [Google] Content Marketing Works Great – If You Have the Patience
    On the other hand, paid campaigns like Google Adwords generate results immediately, but they are an expense. Content Marketing in Sales Lead Generation is not a Campaign.  ”Per dollar, content marketing produces 3 times more leads than paid search.” Sounds great, right. Sign me up. When can you expect to really see results?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Google] The Business Case for Irrelevance
    Suppose I Google “elephant.” ”  (Don’t ask why I’m Googling “elephant” — it was the first thing that came into my head.) My top four results are a UK car insurance company, a 2003 movie, and a multiplayer online game. By {grow} Community Member Paul Mayze. Try it yourself. worry that.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 1, 2016
    [Google] 7 Commandments For A Good Content Experience
    ” Last year mobile google searches surpassed desktop searches. ” Last year Think With Google started to re-imagine the way we conceptualize content and popularized the term “micro-moments.” It’s no secret that consumers are taking control of what content they choose to see. Let the People Speak.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Google] Finally, the truth about social media and customer engagement
    They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. And then, it got crowded. The amount of content on Twitter literally exploded.
  • HUBSPOT  |  SUNDAY, JUNE 3, 2012
    [Google] A Penguin-Damaged Company Makes its SEO Recovery & Other Marketing Stories of the Week
    Between new feature releases on your favorite (or maybe not) social networks, websites still recovering from the recent Google Penguin updates , and the usual thought-provoking inbound marketing content that fills our tweet streams, we have a lot to catch up on. Facebook and Google+ Feature Changes. Muahaha. From eMarketer. Juicy data?
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Google] Three Ways to Optimize Social Media for Hotels in 2015
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Author information. Debbie Miller. Debbie Miller.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Google] ABM: An Ancient Practice?
    With all of the recent buzz around ABM, you may think this person was just proven wrong, especially when you look at an index of Google searches on ABM, which shows a huge spike in interest in the topic in the past year. . Google Trends. Accessed 6/22/2016. So if ABM isn’t new, where did it come from? Stay tuned….
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Google] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Using the free Google Analytics as a model for other platforms, learn how to best integrate with other services, confirm or challenge your beliefs about Google Analytics, and hyper-customize Google Analytics to your specific organization and its goals (both micro and macro). See something that strikes your fancy? Stunts. Pranks.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Google] A Lead Generation Plan Begins With Content Marketing Strategy
    Google ranks a site through a variety of factors. A key factor is content on the site. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Our approach to lead generation beings with a message strategy. In essence, this is what we do. Introduction. Objectives.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Google] A Lead Generation Plan Begins With Content Marketing Strategy
    Google ranks a site through a variety of factors. A key factor is content on the site. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Our approach to lead generation beings with a message strategy. In essence, this is what we do. Introduction. Objectives.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 25, 2013
    [Google] B2B Link Building: Identifying Low-Hanging Fruit
    If you don’t have a list of them in front of you, try performing a Google image search for your logo or flagship products. You can also proactively monitor mentions by setting up some  Google Alerts  for key industry and brand terms. Link apples just waiting to be picked! Take Advantage of Distributors & Partnerships.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Google] Is This The Year Of Big Data For Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with  Mobile Marketer. predicted that marketing in 2014 will be about culture, data and content. Strategy
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Google] The Social Media Manager's Guide to Staying Organized
    HubSpot customers: Learn how to use the bulk scheduling tool here.) "I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. 3) Use the free app Wunderlist to sync your to-do list across all your devices. How on earth do busy social media managers keep their ducks in a row? Social Media
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 22, 2012
    [Google] Focusing on your Klout score is detrimental to your business
    Focus on what we've advised you to focus on: running your business, publishing quality content , and using the tools you've set up to engage your audience to the best of your ability in the forums that make sense for you (whether they are Facebook, Google+, blogs, etc.). Please continue reading for our analysis. What is Klout? Who is Hubspot?
  • ANYTHING GOES MARKETING  |  WEDNESDAY, APRIL 5, 2006
    [Google] Click Z, You SuckZ
    Here is a terrible article on the 25 things that that this "expert" hates about Google. Danny, I agree that Google has many short comings but it's these types of short comings that have turned it into a 6 billion dollar company! Don't give Google any ideas. Tags [Click Z] [Google] [I'm tired
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google] Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.
    Second, the Profiler sales tool can be accessed as a Google Chrome Extension, allowing salespeople to access relevant profile information as they visit a contact’s LinkedIn or company website. So no matter what you part of the marketing function you sit in, there was probably something for you in this morning’s announcement.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Google] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Google search for “big data” returns over 62 million — yes MILLION —  results. It would seem people are talking up a storm about  big data —  check out the Google Trends image below. Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” Ready? Here we go. 1. Email, NOT e-mail.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 15, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of September 15, 2012
    News & Notes
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Google] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Thus, social media shares help people to find your website not only on social media platforms, but also through Google searches. Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content. 2.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Google] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Google+ - Google plus is great for posting images, video and educational content. The +1 buttons showing up next to results can improve your click through rates on Google searches. 5. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 21, 2011
    [Google] Not Everyone Knows as Much as You Do About Social Media
    Nothing turns fear to fight like a little competition, right?)  Set some Google alerts, search by keyword on Twitter, get a feel for what people are saying. A guest post by David Lifson … Small business owners. Maybe the most important part of the business they need to manage? Marketing. Newness. And it doesn’t feel good. Value.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Google] Measure the ROI of Digital Advertising Beyond Revenue Impact
    To determine this, look at your website analytics to find the number of hits that come in from your native advertising directly, and then use Google Trends to see if the number of people searching for your brand name is increasing. But first, you need to understand how you can effectively measure the ROI of digital advertising. .
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Google] 10 Brilliant Tips From Conversion Rate Optimization Experts
    We've all been there. You have a website, a customer acquisition team, and a really great product -- but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. But it doesn't have to be this way. Check em’ out below. 1) Use Tailor-Made Pages for Custom Campaigns. NSAMCWADLP: Never. Start. A. Marketing. Campaign.
  • NUSPARK  |  SATURDAY, MARCH 31, 2012
    [Google] LinkedIn and Twitter Advertising and Marketing Options; A Primer
    Utilize Google’s URL builder to tag URLs within analytics for more granular measurement. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Targeting. Job function. Seniority.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 29, 2013
    [Google] Digital revolution brings us back to basics
    Related Stories The changes to Google+ are great. think a lot of people are making this more complicated than it has to be (maybe to get you to pay them for their help!) but I am a blogger who likes to put things in a simple way. Let’s look at the basic truths we have re-discovered with our digital marketing: 1. Brand value.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 12, 2011
    [Google] Content Marketing Tips: Get Your Stories Straight
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Google] When did leadership become a dirty word?
    Isn’t every move Google makes HURTING the idea of curating content as a strategy? Isn''t every move Google makes HURTING the idea of curating content as a strategy? When I was in graduate school I took a class that examined the qualities of leadership. It turned me into a leadership junky. But that’s just the beginning.
  • SYNECORE  |  WEDNESDAY, JULY 10, 2013
    [Google] From the Intern Desk: A Guide to Digital Marketing Acronyms
    Optimizing your web content to be found by those Google spiders. Err-body uses Google, right?). Hello again! It’s lyss.c, the intern at Synecore Tech. When I arrived on SyneCore’s doorstep a few months back, I was a little digital marketing baby; I didn’t know Responsive Web Design (RWD) from Rear Wheel Drive. shocker. Sheesh.).
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 10, 2012
    [Google] What Makes a Good B2B Online Video
    Google also does a great job. I spent some time with comic video whiz Tim Washer  (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? Keep it brief.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 25, 2015
    [Google] The Legal Risk and Reward of Using Social Media
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. My grandfather once told me that everything good in life could also be bad. That there are two sides to every coin. And how it all depends on your perspective. Okay, I just made that up. Author information. Ethan Wall. Ethan Wall contributes a monthly column on Social Media and the Law.
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Google] 17 Realistic Ways to Get More Website Traffic
    You don’t want to be adding links to a site Google might come to view as a bad neighborhood. And while you could dive into Google AdWords or even LinkedIn ads to promote your content, services like Taboola and Outbrain may end up being more effective. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 18, 2011
    [Google] Three steps to add bling to your blog
    Blingified: How I Became a Google Whore. If you think your blog could use a little more punch, listen up!  Here are three ideas that anybody can use to make your blog posts sing with some editing bling! Let’s get phat. Go non-linear.  In school and in business, we’re conditioned to write in a linear way. That’s right.
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