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  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 14, 2010
    [Google] 5 Steps to Delivering High-Performance Email Campaigns.
    Post on Google Buzz. Barb Coté. was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. So I realized that this was “blog-worthy” material. When we design an email at SIGMA, there are 3 very important areas of the email design to consider. Thanks Rich!
  • SAZBEAN  |  TUESDAY, APRIL 1, 2014
    [Google] What You Want to Know Will Dictate What You Measure
    'Google Analytics Hacks (Photo credit: Search Engine People Blog). In the case of Google Analytics, it treats all data that goes from one page to another as the same, if the links are the same (with a caveat explained in a second). With so much data, it’s so easy to get caught up in all the numbers.
  • GREAT B2B MARKETING  |  MONDAY, MAY 6, 2013
    [Google] Database Marketing is Alive and Well
    You can find a lot of definitions for database marketing (just Google the term), but here is the working definition that I employ: “Building a permission-based contact list of suspects and prospects in order to facilitate re-marketing efforts.” Endless articles and entire conferences were devoted to the subject. Find your right contact tempo. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 4, 2014
    [Google] 4 Steps To Success In The New Demand Generation World
    And please follow along on  235179 ;">Twitter ,  235179 ;">LinkedIn ,  235179 ;">Facebook  and  235179 ;">Google+  or  235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. 'Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Business Model. Process.
  • BIZNOLOGY  |  MONDAY, MARCH 9, 2015
    [Google] 3 Conversion tactics for your online ads
    Make sure that your ad copy gives people as much information about what’s on the landing pages as it can without going over word and character limits enforced by your platform (Google, Facebook, Bing, etc.). When structuring the copy for your online advertising , you need to be captivating, concise, and clear. Captivation. Concision. Clarity.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 8, 2012
    [Google] Social Media Marketing for Medical Practices
    Doctors using Google Plus Hangouts? My own doctor is now slowly venturing cautiously into Facebook, and do a search on Twitter for dentists  or search Google Plus for family practices and you might be surprised as to what extent medical practices are beginning to embrace social media marketing. Google Plus. Social Media? link].
  • LEADER NETWORKS  |  MONDAY, SEPTEMBER 24, 2012
    [Google] Social Media Manager vs. Online Community Manager: Same or Different?
    So, naturally, I turned to trusty Google to see what others have said on this topic. One recent morning I saw a post in one of my LinkedIN groups asking "what is the difference between a social media manager and an online community manager?" Easy, I thought, and offered a quick response on my mobile. Ahh, but wait.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google] How to engage bloggers down the long tail
    'It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 3, 2011
    [Google] How Are You Developing Cost-Effective Social Media Strategies?
    Create your own online community - start small with a group on LinkedIn ,Yahoo or Google. B-to-B and manufacturing companies alike face the same challenges when it comes to developing and implementing social media programs. They’re too busy taking care of business to make adequate plans, let alone implement them.
  • HUBSPOT  |  FRIDAY, MAY 20, 2011
    [Google] 100 Awesome Marketing Stats, Charts, & Graphs [Data]
    Did you know that 34,000 searches are conducted on Google EVERY SECOND? "In God we trust, all others bring data." - Edward Deming. Or that 75% of Internet users never scroll past the first page of search results? Or that US Internet users spend 3x more time on blogs and social networks than they do on email? Search Engine Optimization.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Google] 99 Amazing Facts On The Future Of Business [Slides]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The Future of Business is being defined right in front of our eyes. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. percent.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Google] Social Business And The Next Generation
    Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The social revolution has officially arrived at most corporate headquarters. These practices, however, are  de rigueur  in the age of social media. First, let’s consider what defines a Social Enterprise.
  • FATHOM  |  THURSDAY, JANUARY 9, 2014
    [Google] Marketing for Universities: SEO Ranking Factors
    Today, there are images, video, Google Places maps, and even a scrolling carousel in the top-ranking spots. Think of Facebook likes, Google +1s, Twitter retweets, and blog post links as users “voting” for a college. Strong Site Structure – Each page should have a single purpose, and that purpose should be clearly conveyed.
  • INBLURBS  |  TUESDAY, AUGUST 14, 2012
    [Google] VMAIL is the new EMAIL
    Facts : - Google loves Video ! VMail is the new Email. Extraordinary results can be achieved using this technology. Video Email can change the world and the way we communicate Vmail by Vmail ! Cisco  predict –. There will be a 10 fold increase in the use of Video over the next 5 years. 2.   ‘63.9% Good service is not enough. Increased clicks.
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Google] What Are Rich Snippets?
    With Google’s regular algorithm updates, there are often considerable adjustments in the technical SEO best practices firms should use to be found in search results. On Google+ or LinkedIn? 'Search Engine Optimization (SEO) is a combination of highly technical website elements, content marketing, and promotion. Online Marketing
  • BLOG MY CALLS  |  THURSDAY, MAY 16, 2013
    [Google] A BETTER Guide to Call Tracking and Local Search
    Now, Mike and many other marketers, when they talk about having a consistent NAP+W (Name, Address, Phone, Website) across the web, they are completely in line with what Google has put in its guidelines. We don’t argue with Google. Let’s look at a recent article by Mike Blumenthal, titled “A Guide to Call Tracking and Local Search”.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Google] Content Marketing ROI Starts With A Strong Business Case
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. But we aren’t sitting around waiting for it.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 8, 2013
    [Google] Why Astroturfing and Fake Online Reviews Are Illegal
    Related Stories Five Reasons Your Facebook Giveaways Should Not Run on Business Pages From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules Vote Farming and Cheating in Social Media Contests. 'It seems it is time for a refresher course on the FTC’s 2009 Endorsement & Testimonial Guidelines.
  • VOLACCI  |  TUESDAY, JUNE 4, 2013
    [Google] 5 Email Marketing Tips for a Record-Breaking Quarter
    Email Marketing Google Plus One Tweet Widget Linkedin Share Button Facebook Like 'The name of the game hasn’t changed, but the path to increased revenue has. Email marketing isn’t just that thing you should be doing but aren’t; it’s that thing you should be doing that could make the rest of 2013 one of the best yet. Let''s fix that!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Google] The ABCs of Social Selling: Always Be Connected
    They’ve done this by searching Google, attending a webinar, downloading an E-book, attending an event, asking their network for recommendations, visiting your corporate website, reading your blog, listening to a podcast, attending a virtual trade show, watching a product demo, seeing a video customer testimonial, and the list goes on and on.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Google] How to Use New Anonymous Targeting to Get Sales Faster
    Those sources include organic search (like Google), referral traffic (or referral links), social media, direct traffic, paid (like Adwords), email, and other campaigns. For example, you could set it up so whenever someone visits you from Google, you show him/her a more sales-driven offer. That''s how you convert the most leads, right?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Google] Setting Your Social Media Strategy – Part 2
    Look at Compete.com and Google Trends to learn where audiences are migrating.insert image: Compete-Facebook-vs-Google. by Andrew Spoeth This is a follow-up from a previous post, Setting Your Social Media Strategy – Part 1. The second step in developing a social media strategy is to conduct an internal social media audit.
  • INBLURBS  |  TUESDAY, NOVEMBER 6, 2012
    [Google] Can LIFE + BUSINESS COACHES survive in these economic climes ?
    Facts : · Google loves Video ! Life + Business Coaches are a dime a dozen on the Internet. Times are tough globally. The economic meltdown is a reality for many. Many companies are tightening their belts + Coaches are a luxury to maintain + engage. Many organizations are in ‘rethink’ mode. wonder –. We are living in a fragile world. LinkedIn.
  • REPUTATION TO REVENUE  |  MONDAY, APRIL 4, 2011
    [Google] B2B marketing as media: Six ways to think like an editor
    all the blathering about Google's +1 last week). B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., What kinds of content should you actually create? What's New (otherwise known as… News!).
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 2, 2010
    [Google] Marketing Data Security: Securing Your Cell Phone or Mobile Device
    Post on Google Buzz. Kevin Gilbert. Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. In this post, we’ve provided 4 best practices to secure your cell phone or mobile device. Digg this!
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [Google] The End of ‘Social Media’
    Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. This is the time of year when a lot of people make predictions. ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. Stunning. Barnum, BTW). It’s already beginning.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [Google] The Art of the Customer Testimonial
    Google Bookmarks. by Joe Chernov | Tweet this. If you are reading this blog then you already know how important customer testimonials are.  They help you overcome objections; they validate your claims; they instill confidence in future buyers.  In other words, they show that someone has put their money where your mouth is.  Share email.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Google] How to Identify Buyer Personas for Professional Services Marketing
    And when checking out a professional services provider, 63% of buyers are searching online (aka "Googling") to get answers to questions (see the figure below). For example, LinkedIn doesn’t have the same user base as YouTube or Google+– but those may be viable marketing options depending on the audience. How do you begin?
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] 59 Killer Content Marketing Stats: 2014 Edition
    Slideshare, Instagram, and Google+ have experienced the biggest growth in usage among platforms for content promotion. B2B marketers believe Google+ is the least effective social media network for content promotion. 'Content marketing moves incredibly fast. Buckle your seatbelts, because this is going to be epic: 1. Source: CMI ).
  • WRITING ON THE WEB  |  FRIDAY, JULY 8, 2011
    [Google] 7 Writing Tips to Connect Emotionally with Your Readers
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. Agree?
  • WRITING ON THE WEB  |  MONDAY, JUNE 27, 2011
    [Google] How to Start a Blog Serial Writing Project
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. ??. If you’ve been reading my blogs for any length of time, you know about my problem with writing:  I love to write , and I can write too much.  Anyone with a doctorate suffers from the same disease. Dissertation-itis. Or maybe I got smart.
  • WRITING ON THE WEB  |  MONDAY, MAY 9, 2011
    [Google] A Tale of Two Websites: Good/Bad Content
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 4, 2011
    [Google] The Sociology of Social Media: TED TV Talks
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures. Unbelievable, non ? Blog this on Blogger.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 17, 2010
    [Google] Content Marketing Tips: Seth Godin on Tim Burton
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Are you finding writing slow and tedious? Is your content marketing and blog writing as creative as possible? Are you discovering your unique genius as you go? What can we learn from really creative people like Tim Burton and Seth Godin ? Publish.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 9, 2011
    [Google] 20 Quotes To Inspire Your Marketing
    The urgent can drown out the important.” ~ Marissa Mayer, VP of search products and user experience at Google. I intended to sit down this weekend and write a completely different blog post. But the weather was nice. There are lots of folks enjoying their vacations here in the lazy days of summer. I’d love to hear from you on yours.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Google] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine. Content Marketing
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Google] SMB Marketing Q&A With Main Street ROI's Phil Frost
    Want more Google AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist. For search advertising to make sense, your ideal customers must be going to search engines like Google, Yahoo, and Bing to find your products and services. Can you tell us about Main Street ROI? What does that mean?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Google] 5 Tired Web Design Trends Marketers Should Retire
    What Google says goes. If you feature a responsive, smart design , Google will give you a better rank and prefer your website over another that doesn’t use responsive design. Also, Google doesn’t recommend them; you’ll actually get penalized due to the duplicate content issue. Your visitors will spend an average of.05
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Google] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Amazon and Google are paving the way for delivering the right information for each customer’s search. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. It doesn’t matter if we work in B2B sales and marketing or provide sales and marketing for B2C clients.
  • BIZNOLOGY  |  MONDAY, JUNE 30, 2014
    [Google] Stop putting account links in your emails
    They can go to your website by directly typing your URL or by Googling, and you can provide an area on your home page that lets them log in and carry out whatever action is required–safely. 'For years, we’ve been giving people advice to avoid clicking on links in phishing emails. Those days are gone. How exactly do they do that?
  • ENGAGE  |  MONDAY, FEBRUARY 10, 2014
    [Google] Keyword Mapping: Now SEO Becomes Real
    Choose a page and go to your Google Analytics and see if that page is bringing in any non-paid Google Search traffic. Cross reference the information in Google Webmaster Tools and even go to Google and search for those specific keywords to see where the page is currently ranking. The answer: keyword mapping.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Google] 12 Ideas to Ignite Your Content NOW
    Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. Slideshare is free to use, owned by LinkedIn, highly indexed by Google, and a deep educational resource for many people. The investment in our content is largely wasted. Here we go. Go long.
  • ENGAGE  |  MONDAY, OCTOBER 10, 2011
    [Google] A Letter from Mark Zuckerberg*
    But, really, what are you going to do, go to Google Plus? Yes, Google Plus has better safeguards for your personal information. H ey there! It’s Marc Zuckerberg, everyone’s favorite socially awkward billionaire! am here to walk you through our latest exciting changes at Facebook. Or something like that. m still figuring that out.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Google] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Similarly, the advertising features make it simpler to export audiences to receive ads in Facebook , LinkedIn , and Google and to find similar audiences in ad platforms Turn , MediaMath , and Rocketfuel. 'My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?”
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Google] Year in Review: The Highs and Lows of Marketing in 2013
    The chatter is that this is just to help them get in on that video ad revenue that Google sees with YouTube -- and that chatter is probably right. And frankly, Google has had some sketchy moves this year, too. Google Didn''t Stop at Search. 'I''m all about New Year''s resolutions. Let''s not split hairs.). Awesome Campaigns.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Google] How to Rejuvenate a Troubled B2B Brand
    Yes, you want to validate your new brand with the Google search algorithm. 'Two months ago, I wrote an article titled The Economic Value of Your Company Brand. One of the points I made in the article is that you are sometimes better off if you are starting off with a clean branding slate. Decide where you want to be in five years.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 7, 2013
    [Google] Focus On Your Customer’s Brand In The Future of Marketing
    You can also follow Nick on Facebook and  Google+. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Today’s interview is with List.ly Co-Founder Nick Kellet  (@ NickKellet ). For a great example of a List.ly Product. Community.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 5, 2013
    [Google] Is Your Website Mobile Ready for the Professional Tradesmen?
    Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year. Here’s a collection of best practices, white papers and case studies for your review and to help get you started: The Mobile Playbook created by Google. Is it mobile friendly?
  • SMALL MANUFACTURER BLOG  |  THURSDAY, APRIL 10, 2014
    [Google] 7 Tips for Creating a Home Page that Establishes Trust
    Often, the template doesn’t accommodate any lengthy (read: useful) copy, another important element of Google’s semantic search. Analyzing existing assets and Google Analytics. If these elements are lacking, prospects will simply leave to find another potential company. Quickly tell prospective buyers what your company offers. Blech.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Google] Don't Miss Out! Catch Up on This Week's Most Shared Content
    This post provides a short answer to this question, identifying a few ways marketers can improve their off-page SEO while also adhering to Google’s guidelines. 'Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Google] 4 Lessons Social Media Pros Can Learn from DemandGen
    You were tinkering inside Google+ while the rest of the Web begged for an invitation. You compared Google’s Buzz to U2’s Zooropa – and your loyal following got the joke (or at least pretended to). Google Bookmarks. by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You say “epic” a lot.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 5, 2011
    [Google] Are You Crushing Your Customers with Content?
    Google Bookmarks. by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Google] Social media success through cultural nuance
    had to Google it. That required zooming out on Google Maps. had to Google it. That required zooming out on Google Maps. 'By Rick Wion, {grow} Community Member. Even after I did, I wasn’t entirely sure where in the world Macedonia really was. Way out. had never heard of it either. Landing in Macedonia. Or in this case, da.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 21, 2013
    [Google] Finding The Path To The Perfect World Of Prospecting
    Search engines such as Google or Bing can also be useful prospecting tools when used correctly. In a perfect world of teleprospecting, every call would result in success, every assistant would be helpful, and every list would contain nothing but accurate, relevant information. Don’t worry; you’re only just getting started.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Google] Is Video An Opportunity For Marketers?
    Google ranked these videos well within search as they were A) on YouTube, and B) had very relevant and digestible content that explained both topics in a clear and engaging way. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Google] The Inbound Marketer's Complete Guide to Newsjacking
    It's why we at HubSpot write blog posts when Google makes an algorithm update or, most recently, changes to the way they display search results. just last week, in fact: 1) Google released the Knowledge Graph, and a coworker who knew my penchant for newsjacking immediately sent me a link to the story. Breaking news, you guys!
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Google] Does Cold Calling Still Work?
    Derek Singleton of Software Advice -- a site that reviews sales force automation technologies -- recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” Additionally, experimenting with different platforms of communication such as Google+ hangouts can help attract more individuals to your brand.
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Google] Long-Form content and the art of persuasion
    Don’t limit yourself to a Google search. 'Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. Placement in top publications was always (and still is) challenging to get because there’s limited opportunity. Make your case.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Google] How to Protect Your Website Content From Future Panda Updates
    If you're unfamiliar with Google's Panda Update, it is essentially one of Google's search engine algorithm updates that targets and pushes down the rankings of content farms and duplicate content on the web. Ultimately, it enables authentic and unique content to rank higher in Google search results. Easier said than done, right?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Google] Top Metrics for Weekly SEO Reporting
    It brings together metrics from Moz, Majestic, Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, etc. Tools like Google Analytics, Webmaster Tools, Moz and Raven make it easy to report and improve weekly so you can stay at the top of your game. 'Reporting on organic performance can be tricky. blog SEO
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 8, 2010
    [Google] Can you answer the most painful question in marketing?
    Post on Google Buzz. The other night I was having a beer with a friend who is a beginner blogger. He was lamenting that he was not attracting many new readers or comments. confused and strained look came across his face. In fact he looked a little green. This simple question is so very excruciating to confront! So what about {grow}? 
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Google] The Economist & Marketo: Figuring Out The Next Era of Marketing
    Google had only just gone public and only a small percentage of marketers knew what the acronyms ‘SEM’ and ‘SEO’ meant. 'Author: Sanjay Dholakia “What a long, strange trip it has been…”. For those of you that are as old as me, you’ll instantly know that quote is from the Grateful Dead’s famous song “Truckin”. Well, maybe a little.
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 14, 2010
    [Google] Jive Talkin for B2B Marketing & Sales Demand Gen Experts
    That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. Today at Enterprise 2.0 We all wake up on Mondays to a mountain of data, feeds, and emails. and Jive Genius.
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 28, 2010
    [Google] Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
    Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. So here are a few interpretations had the president been talking about Demand Gen.
  • SAZBEAN  |  MONDAY, FEBRUARY 18, 2013
    [Google] Leverage Twitter’s Influence To Work For Your Brand
    A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that stock prices move upwards with Twitter mentions. Crazy, right. percent. News & Notes
  • SAZBEAN  |  FRIDAY, AUGUST 12, 2011
    [Google] More Than Friends, Social Media is Increasing for Business
    Whether it’s Facebook, Twitter or Google+, people are finding social networks useful for expanding their professional contact base, mining information that can help them in their careers, and showcasing their strengths and industry expertise.” – More Than Friends, Social Media is Increasing for Business. News & Notes
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 20, 2010
    [Google] B2B Marketers: Are Your Glasses Half Empty or Half Full?
    Recognize that Google and Bing are including social authority in their algorithms , and that participating in social media can boost search engine results. Lots of marketers seem overwhelmed by everything that now falls under their purview. Organizations are adopting marketing automation and inbound marketing software at dizzying rates.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 11, 2010
    [Google] B2B Marketing and Sales Books: What's On Your Summer Reading List?
    Inbound Marketing : Get Found Using Google, Social Media, and Blogs - Written by the founders of HubSpot, Brian Halligan and Dharmesh Shah, Inbound Marketing delivers on its promise to get your organization found. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Pick this one up.
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Google] Let's talk branding, shall we?
    Sure, you can skate by for a little while - adding widgets, joining Google+, hosting a webinar or two, and giving your homepage a makeover; but nothing will help you stand out in a crowded market like having something to say. I've been getting up on a soapbox over at Suddenly Marketing. when it's the right picture). have a process.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Google] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
    Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 20, 2011
    [Google] K’s Top Five for the Week – February 20
    Post on Google Buzz. Add this to Google Reader. Tweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. But all of the posts around that story weren’t the only interesting things happening. Enjoy! by @savvy_b2b. Tweet This!
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 11, 2011
    [Google] Manufacturers: Are You Maximizing Your YouTube Presence?
    Next to Google (who by the way owns YouTube), YouTube is the highest searched. If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [Google] Customer Engagement: A New Spin on Customer Intimacy
    Post on Google Buzz. Kenyon Blunt. while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma.  It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy.  What is Customer Intimacy? Tweet This! Digg this!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2011
    [Google] Goldilocks and the 3 Lead Nurturing Programs
    Google Bookmarks. by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. Image credit: Andy Farrell.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Google] Savvy Speaks: Top Collaboration Tools
    Google Documents. use Google Docs from working with clients, to sending articles to editors, and even in editing my son's college essays. Collaboration is an important element of being a freelance marketing professional. Often we are called upon to collabrate on time-sensitive projects with teams in far flung locales. Wendy. Jamie.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Google] Week in Review: Mar 22
    " Content Marketing Metrics Fun with Google Analytics by @ JillWhalen. Happy Friday, everyone! We hope that this week has been both productive and fun. Enjoy the weekend and the reads below. Attract Customers to Your Community with Content by @mackfogelson via @SEOmoz. It's not about you.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Google] 17 Reasons Why I’m Lucky To Be In Business Development
    Google:  There are many reasons why all of us at eMagine are thankful for Google, but as for the business development aspect, it is very useful for research on the Internet. 'Being in Business Development in the B2B and Healthcare marketing world at eMagine is a very challenging yet rewarding position.  Patrick’s day?
  • MARKETING ACTION  |  MONDAY, DECEMBER 15, 2014
    [Google] Title Tags, Headings, and You: Get Tips for SEO Success
    The best-optimized page in the world may show up on the top of the first page of Google search results, but it’s not going to get clicked if it’s not optimized for the way people think. And Google is getting better at knowing what people want, so even the best optimization may fall way below the first page if your content isn’t a good read.).
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Google] Build some social media marketing backbone you big wuss
    All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Google Wildfire social media marketing at LeWeb 2012 (armdevices.net). Or your village. Make it you.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 11, 2011
    [Google] Should You Outsource Your Social Media Efforts?
    ); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Mobile 2.0
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Google] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 26, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of May 26, 2012
    Facebook Vs Google: By the Numbers  (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Clearing Clouds of Confusion – The 5 Categories of Social Media Software  (Convince and Convert). Chapman  (Marketo). PR Squared).
  • SAZBEAN  |  SATURDAY, FEBRUARY 4, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of February 4, 2012
    Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments (eMagine). Here are the top Internet strategy, marketing and technology links for the week of February 4, 2012…  . Infographic: How To Get More Twitter Traffic  (Digital Buzz Blog). Launching a Social Command Center (Without The Center) (Future Lab). SEOmoz).
  • SAZBEAN  |  SATURDAY, AUGUST 6, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of August 6, 2011
    Things Google+ Does Better Than Facebook and Twitter (NYTimes). Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Blog What You Know – And What You Don’t Know (BlogWorld). ProBlogger). Mashable!).
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Google] How Healthcare Providers Can Grow Their Medical Practice
    Tip #1: Take Advantage of Google Mobile Search Ads and Click-to-Call Buttons. Running paid search ads on Google is nothing new to medical practices. But people don’t just run Google searches for medical help on their PCs and tablets. It’s a great way for patients to find you. That’s no secret. Just the Beginning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 3, 2014
    [Google] Four ways social media impacts emotional branding
    Related Stories Case Study: Denny’s flips its audience with a sassy social media strategy Monetizing blog comments: Why your blog is economic gold How to Build a Super Tribe using Google+ Is there a “content pattern” that builds a brand? It takes many positive interactions over a period of time. Loyalty trumps everything.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Google] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    'Newsflash: Google has changed. Stuff that will help Google identify your site as an authority in your niche, and hopefully generate better rankings. Here’s the thing: you may be an innovator and a thought leader in your industry, but Google isn’t going to just take your word for it. Yah, I know. Not by a long shot.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Google] CMOs Win When High-Value Customers Are Treated Personally Online
    Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. Tap into the beauty of data to boost cross-channel ROI.
  • BLOG MY CALLS  |  TUESDAY, MARCH 26, 2013
    [Google] Reason #924 Call Tracking Doesn't Hurt SEO
    answered that it didn't hurt SEO for two reasons: 1) You don't have to change your number, and thus Google's all-important NAP is not impacted. The content is always changing, won't this upset Google and hurt SEO? They clearly don't understand that Google doesn't crawl Javascript for SEO purposes. Their tool is great. YAY!!!!!
  • PR MEETS MARKETING  |  TUESDAY, MAY 4, 2010
    [Google] Five Ways to Get Hung Up On
    In the age of LinkedIn and Google, there’s no reason you can take 5 minutes to do a quick search. by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. Each time, I mentioned I was in the midst of a deadline and to please send me an email with more information.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 31, 2013
    [Google] 10 Content Marketing Resources for the B2B Marketer
    Content Marketing and Social Media Google+ Community. Similar to LinkedIn, Google+ Communities are an ideal place for marketers to collaborate with their peers. With multiple posts and discussions daily, Google+ Communities tie content and social marketing together into one steady stream of information.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Google] 25 'Boring' Companies With Brilliant Social Media Cover Photos
    especially love how the Facebook, Twitter, and Google+ buttons appear right in the cover photo. Google+. We love how IdeaPaint used Google+''s technology constraints to delight its Google+ visitors. Like other companies with heavy machinery, Caterpillar features real people in its cover photo on Google+. Facebook.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Google] 10 Examples of Facebook Ads That Actually Work (And Why)
    When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates. High relevance, a compelling call-to-action, and a solid value proposition -- the recipe for an effective ad on Google. Facebook ads. Facebook ads are what bring us here today. What Makes an Ad 'Effective'? 1) Bing.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Google] 11 Thought-Provoking Guides to Content Marketing for 2014
    About the same number of Google search visits as a typical week (not surprising; one wouldn’t expect a short-term burst of traffic to have a significant immediate impact on search visits). The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Google] The Social Business Imperative
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the value of a social business? How do we become one? Can you create one? Or is it more about culture, motivation and the enablement of social forces already in play in today’s workforce? And CMOs?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Google] Have Infographics Jumped the Shark?
    Before making this decision, I decided to look at data about infographics (like Google says, “Data beats opinion”). by Joe Chernov | Tweet this This is a question I’ve been thinking a lot about lately. In many ways, I have an attraction/revulsion relationship with infographics. Eloqua has achieved some measure of success with infographics.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Google] How Content Marketing Works on Pinterest
    Orders from Pinterest are double those of Facebook and the site is the leader in average dollar amount per order , over sites such as Google, Amazon and Bing. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 26, 2013
    [Google] 5 Things Salespeople Should Stop Doing Immediately
    You can find Craig on Google + and Twitter 'Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann, founder and CEO of Sales Engine. First we make our habits and then our habits make us.” – Anonymous. All of us have habits which lead to routines. Here are 5 things that we should all stop doing: 1.
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 11, 2012
    [Google] How to Attract an Audience by Integrating Content, Social, and Search | Copyblogger
    Google’s been pissing people off lately. Written by Robert Bruce. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …. Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. It can all seem a bit much to keep up with. SEO isn’t bad.
  • BLOG MY CALLS  |  THURSDAY, AUGUST 23, 2012
    [Google] Pay-Per-Call: Why Measuring Call Duration Isn’t Enough
    That’s why everyone from Google to IYPs are monetizing pay-per-call. Rather than spending vast amounts of money on impressions, placements or branding, marketers want quantifiable numbers they can track. That’s why pay-per-call is growing so quickly. Everyone wins. It allows marketers to pay for only the calls they receive. Category 1.
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