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  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Google] Targeting Audiences Not Looking for You; Advertising Options for B2B
    They market very specific services; services that aren’t searched for on Google all that much. Marketing Strategy:  You Still Need to Persuade with Content ; Before Search and Social. The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. Lead Generation Overview.
  • THE POINT  |  FRIDAY, JULY 13, 2012
    [Google] Do Lead Nurturing Campaigns Always Need an Offer?
    If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? Occasionally? Not so much.”. What do you think?
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Google] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Google+ (40.9%). How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 18, 2013
    [Google] Your homepage isn't your only entrance & landing page
    Perhaps use our Google+ Commenting to leave a comment and share our post? Or will you circle me, the author, on Google+ so that we can keep in touch? Entrance page percentages for our site. our homepage was the entrance point only 6.5% of the time. The following might surprise you. So what did I do? bounced. What will you do next?
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 6, 2015
    [Google] What Are the Busiest Times on a Staffing Website
    With some custom reports in Google Analytics, we’re able to break down the website traffic by day and hour. After the month of September, I did some digging into the busiest times on a staffing website. Having those reports from the September website traffic for 23 staffing websites, I took a look at overall traffic and Job Board traffic.
  • SYNECORE  |  MONDAY, DECEMBER 17, 2012
    [Google] 4 Steps to Establish a Seamless Online Presence
    Make it easy to contact you via social shares, a physical address linked to a Google Places map, an email, and a phone number. Pick 2-4 of the most relevant networks for your brand focus (probably some combo of Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram). STEP ONE: Clarify VVBGBM. In this case, it begins with a vision.
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Google] 12 Handy Tips for Running Better Remote Meetings
    Google Hangouts : Often the most convenient options, thanks to the ubiquity of Google -- especially if you're using Google Calendar to manage your schedule. When you're face-to-face with people, it can feel much easier to communicate efficiently and gauge how they're feeling and reacting to different ideas. Check 'em out.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Google] Is Content Marketing Still Worth It?
    Certainly ranking on the first page of Google helps, a lot. A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. Let’s say you sell widgets for nuclear plants in the U.S. Source: VentureBeat.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 14, 2014
    [Google] How to Democratize Product & Process Innovation: What We Learned by Hacking
    The first Google Glass prototype was created in one day (source:  itbusiness.ca ). There are at least two ways to release Agile and hacking within a company: 1) structured, like a hackathon, and 2) unplanned, as in the case of Google’s “20% time.” Innovate or Die. About 50 years ago, living to 61 was normal. What We think so.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Google] 6 Content Marketing Trends Poised to Dominate in 2014
    Google+ and Slideshare Will Become Essential for B2B Content Marketers. Thanks to Google Author Rank and Authorship, you can expect increased importance of engaging on Google+. . ” The best content for relationship building include: Blog posts. Guest blog posts. books. Email newsletters. PowerPoint presentations. Podcasts.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Google] Social Media Across the Organization
    You might use Google Alerts, if that works for you, but many organizations need more sophisticated listening tools and services to meet their needs. I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. Internet Marketing
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Google] How to Socialize an Event
    During breaks, she will post these pictures and videos to Google+, Twitter, Instagram, and Pinterest as well as retweeting and resharing other people’s posts about the event. You can find many tools to do this by searching for “stream twitter hashtags” on Google. Click on “Google+” and “Instagram” to see examples of what we did.)
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Google] Adventures in Frictionless Sharing
    Microsoft, and the #1 data-vacuum, Google. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What What is it, you ask? Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Google] Advice on starting and growing an SNS
    Google uses this technique. We have not discussed all the failures that Google has pursued. Google heavily invests in its Google Labs, a playground in which Google developers are encourage to explore their creativity. Enjoy! It is a bit of a rant. SNS’s aren’t websites or personal home pages. In that order.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Google] The Economist & Marketo: Figuring Out The Next Era of Marketing
    Google had only just gone public and only a small percentage of marketers knew what the acronyms ‘SEM’ and ‘SEO’ meant. Author: Sanjay Dholakia “What a long, strange trip it has been…”. For those of you that are as old as me, you’ll instantly know that quote is from the Grateful Dead’s famous song “Truckin”. Well, maybe a little.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Google] The 15 Most Life-Changing Editorial Calendar Tools
    Google Docs. Google Docs is free, easy-to-use, and designed for collaborative editing. Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. Kapost.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 4, 2015
    [Google] Employers: Guidance to Refine Social Media Policies, Part 2
    Facebook | Google+ | LinkedIn |. As promised a month ago, this post focuses on recent analysis from the General Counsel of the National Labor Relations Board (“NLRB”) regarding employer policies, including social media policies.  Update Regarding Facebook “Likes” And […]. Author information. James Wu. James Y.
  • FATHOM  |  FRIDAY, DECEMBER 12, 2014
    [Google] Mobile Sites, SEO a ‘MUST’ for Manufacturers
    According to Google, non-optimized pages won’t rank as well in mobile search.  This means that traffic from Google will suffer.  Mobile phones have become a way of life.  ” –Health Safety Equipment Manager. “I use [my smartphone] mainly for search and checking emails.” ” –Equipment Manager.
  • JUNTA 42  |  MONDAY, FEBRUARY 6, 2012
    [Google] What Can a Super Bowl Ad Buy You in Content Marketing?
    The average Content Marketing Institute blog post is shared approximately 600 times via Twitter, Facebook, LinkedIn and Google+ over a six-month period. So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 For those counting, that’s $116,000 per second.
  • HINGE MARKETING  |  FRIDAY, MARCH 13, 2015
    [Google] Why Purchasing Lists of Email Addresses is a Big Email Marketing Mistake
    On Google+ or LinkedIn? Purchasing or renting lists of email addresses from third party sources may seem like an effective way to quickly reach new prospective clients through your email marketing campaigns. Do you agree or disagree that using purchased or rented lists for email marketing is a mistake? Let me know by posting a comment.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Google] 8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
    The fact of the matter is that the People Search functionality of LinkedIn should be viewed as Google Search for Professionals. Sometime ago LinkedIn had already stopped supporting the Google Presentations application, which was the preferred method I recommended to embed a video into your LinkedIn profile. Get Active! Interests?!?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Google] Draw Me a POEM: Define Media Influence
    Twitter | Facebook | Google+ | LinkedIn |. To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Author information. Raymond Morin. Raymond has written for several French magazines over the past 15 years.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Google] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    One MECLABS Research Partner related how it tripled its Google AdWords spend and doubled its digital marketing investment, but hadn’t reviewed its ICP in two years. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! they queried.
  • THE EFFECTIVE MARKETER  |  TUESDAY, NOVEMBER 19, 2013
    [Google] 2013 B2B Content Marketing Awards
    They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. mt=8 ).
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 28, 2012
    [Google] Social Media Marketing Strategy: Starts with Who
    Janet has been on Facebook since she graduated college and wants to check out Google+ based on a tip from one of her twitter friends who loves the G+ Circles feature. According to Google , 70% of Americans now say they look at product reviews before making a purchase. Let’s start with strategy. Sure it’s a great term, but, what is it?
  • BIZNOLOGY  |  THURSDAY, JANUARY 16, 2014
    [Google] Social media becoming increasingly important in regards to link building
    Although correlation does not always mean causation (and it is impossible to tell exactly what impact social signals have on rankings without knowing Google’s algorithm), it is worth noting that these correlations exist. (Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Google] How to Save Up to 50% on Your PPC With Quality Score
    In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. And it makes total sense -- Google’s main goal is to keep users happy so they keep using Google, and keep clicking results.
  • SAZBEAN  |  SATURDAY, MAY 26, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of May 26, 2012
    Facebook Vs Google: By the Numbers  (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Clearing Clouds of Confusion – The 5 Categories of Social Media Software  (Convince and Convert). Chapman  (Marketo). CIO.com).
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Google] 34 Compelling Content Marketing Stats and Facts
    Just 55% use Google+. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Want to know more?
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Google] 5 Easy Ways to Help Reduce Your Website’s Page Loading Speed
    Since 2010, Google has been accounting for a site speed in its algorithm. Google’s PageSpeed Insights and GTMetrix are probably the most popular. The adage “patience is a virtue” doesn’t apply online. Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. IIS Caching. Apache. Conclusion.
  • WRITING ON THE WEB  |  SUNDAY, OCTOBER 24, 2010
    [Google] Neuromarketing Books for Marketing to Brains
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. Well, of course it would. Do not miss this book! Digg this!
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Google] The 2013 Social Business Marketing Manifesto
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. Change or die!
  • SYNECORE  |  WEDNESDAY, JUNE 19, 2013
    [Google] ModCloth: A Rad (and Obvious) Social Media Strategy
    Let me tell you about it: I was strolling the Interweb last Thursday when I decided I must have a new swimsuit. I did a generic Google search for “vintage inspired swimsuits,” and up popped ModCloth. instantly hit up Google to track down some more info on ModCloth’s rocking consumer social strategy. Brands should delight. PROMISE…).
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Google] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Thus, social media shares help people to find your website not only on social media platforms, but also through Google searches. Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content. 2.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 3, 2011
    [Google] What is SEO? 8 Resources To Propel You To The Top of Search Rankings
    In simpler terms it means showing up in the top spots when someone “Googles” your company, you personal brand or your product name and any related terms. There have been some amazing articles written over the last few weeks about SEO. And yet, some marketers still confuse SEO with paid search. What is SEO? Search is Hard.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 25, 2013
    [Google] 4 Skills Your B2B Marketing Team Must Have
    They are vulnerable to vendors who tell a good story about what works in SEO, social media or their websites, when the tactics they are selling are outdated or – worse – “discouraged” by Google and other search engines. If their organization is doing business the right way, they have a strategic marketing plan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Google] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. And I had it.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Google] Enterprise Social Media and Personal Branding
    Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Oh yeah. Not at all. That brand image matters little in social media.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Google] Magnify Your Millennial Exposure This Holiday Season
    We are skeptical and know that it’s easy enough to just “Google it” to find out what other people think. Working with third-party review sites also gives the ever-hungry Google search algorithm the digital fodder it needs to give your site an SEO boost and get your name further associated with your business vertical. Sales.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 17, 2014
    [Google] When brand enemies unite: Big Blue takes a bite of the Apple
    It’s probably raised eyebrows at Google, caused minor shockwaves at Microsoft and resulted in something altogether more seismic at Blackberry. You could exercise your right to forget on Google, but then again, there may still be photos of your late CEO doing the rounds. What happens when two big brands with history join forces?
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Google] Does a 200% Return on Investment Sound Exciting?
    Advances in technology mean new content appears instantly in the Google rankings. Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind. The internet and social media have changed the rules of the game. Visit our webpage today
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Google] Branding is Not Demand Generation. Stop Pretending That It Is.
    Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. understand. Well, OK, it might do those things, but that’s not its purpose.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Google] 18 Tweetable Moments From Content Marketing World 2012
    ” statements in Google. Let me know which were your favorite moments in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Hanging with C.C. Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. Cmworld. BrennerMichael. Michael Brenner. BrennerMichael.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 10, 2011
    [Google] How Businesses Use Social Media for Recruiting [INFOGRAPHIC]
    LinkedIn isn’t the only social network that helps in the job search process — Facebook , Twitter , YouTube and Google+ have all been used by people to land jobs in innovative ways. Thanks Erica. Erica’s bio follows the post. Take a look and let us know what you think of using social media to find a job. ericaswallow.
  • BLOG MY CALLS  |  FRIDAY, JUNE 21, 2013
    [Google] Why Can't You Stop Using Business Porn?
    All it takes is a quick Google image search to find salacious business porn images. Most business porn can be gathered with just a simple Google Image search. Last winter we hosted a webinar with the Conversion Scientist Brian Massey. In the webinar he talked about something he called ''business porn.''. What is business porn?
  • SYNECORE  |  MONDAY, MAY 19, 2014
    [Google] 8 Online Resources to Sharpen Your Marketing Technology Chops
    One of the original MOOCs (massive open online courses), Udacity was started by Stanford Research Professor, Google Fellow, and overall uber-techie Sebastian Thrun, whom Fortune magazine dubbed one of the 50 smartest people in tech. Thrun helped build Google’s driverless car ( a recommend you check out his 4-minute Ted Talk about it here ).
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Google] The Secret To A Better Customer Experience
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. The Age of Personalization. Personalization Comes Of Age. Strategy
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Google] What Web Analytics Don’t Tell You
    Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. Page Depth. Repeat Visitors.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 6, 2012
    [Google] Are You Alive? Why Your Blog is the Heartbeat of Your Business.
    Unfortunately, so does Google and Bing. Because Google reads them. As part of my day-to-day activities at the b2b demand generation and global marketing company  Find New Customers , I research the websites of lots and lots of companies. find typically a Resource Page with eBooks, white papers, webinars, etc. Nice stuff. Bingo!
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Google] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
    Google Training via Google Certification program – All training is free, and to get a certification it’s only $50. by Maria Pergolino So, if you know me you know I am pretty thrifty. like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. BtoB Magazine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] 10 things you need to know NOW about OmniChannel Marketing
    The second digital layer emerged just a few years later and was enabled by Google. A new $30 billion search industry was born as companies focused on DISCOVERY. The second digital layer emerged just a few years later and was enabled by Google. A new $30 billion search industry was born as companies focused on DISCOVERY. This is a rule.
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Google] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Offer downloadable content. Download Now. Share this blog!
  • CRIMSON MARKETING  |  TUESDAY, APRIL 21, 2015
    [Google] How Big Data and Marketing Analytics Help Sales
    Try googling the words “Big Data.” The data explosion over the past few years has spawned staggering statistics relating to the massive new volume of data being produced. We are collecting information via billions of connected devices including smartphones, PC’s, RFID sensors, gaming devices and even our automobiles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2011
    [Google] Why SEO disgusts me
    The blog commenters are trained on how to pose as fake people and comment in a way that does not alert the suspicion of Google or the author of the blog. While Google fights against this kind of practice, it is very difficult to detect, and the “penalties&# are so minor the risk is ignored by the SEO’s. Beyond ugly.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 25, 2012
    [Google] Nimble Adds Social Data to CRM
    Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation. It’s also worth noting that Nimble recently announced $1 million investment whose participants included Google Ventures, which is also a HubSpot investor, and HubSpot Co-Founder and CTO Dharmesh Shah.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Google] Purchases are fun, but…….they don’t move the business needle
    Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. Create a Google Adwords campaign, pointing to the issue and page. (It’s not all in-bound, despite what some companies say.). We enjoy buying things, like cars, golf clubs, iPads, and vacations.  I do too. ” 2 of 13 = 10.5%.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 19, 2015
    [Google] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
    The results of the explosive growth of mobile phones can be seen in almost every aspect of business. Smartphones have helped to reestablish phone calls as the most effective channel for generating leads and revenue. Here are 12 powerful stats that establish mobile’s astounding impact on phone calls. Call Tracking Virtual Call Center
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Google] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    Do not trust it." - The Best Google SEO Helper. Google hates responsive sites." - Luke Infinger, HIP Creative. If you''re a frequent reader of this blog, you''ve probably heard of "inbound marketing" by now. But have you heard of the next big thing -- "midbound marketing"? Don''t feel bad if you haven''t. Midbound marketing. Try it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Google] Why Content is the New Sales Call
    When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they are doing; at least as it pertains to marketing. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Google] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    Google’s autosuggest is a free option: just start typing your test keyword into a Google search window, and make note of what Google suggests. Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. Google is tracking all of that. Unread.
  • 3D2B  |  SUNDAY, JULY 6, 2014
    [Google] How to Calculate and Maximize B2B Event ROI
    He’s just registered a crazy name for it, Google, tells John it’s going to make a lot of money and asks if he’ll invest $100,000 in it. The friend doesn’t tell John how he plans to spend the money, how this Google thing is going to generate a profit or how much money John could potentially make. Picture this. It’s the late 90s.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Google] Three Stats Marketers Need to Know When Thinking About Smartphones
    70% of Mobile Searchers Have Clicked The “Call” Button in Search Results This is according to Google, ladies and gentlemen, and it should tell you one simple thing: when it comes to customers using their phones to track down businesses, they generally don’t want to convert online. Call Routing Virtual Call Center
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Google] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Facebook, Twitter, Google+, and LinkedIn are all great places to post links to your blog posts, ebooks, and webinars.  Guest post by {grow} Community Member Sarah Goliger. Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  You’re targeting the wrong audience.
  • HUBSPOT  |  SUNDAY, APRIL 5, 2015
    [Google] The 10 Weirdest Job Interview Questions on Glassdoor
    Google is renowned for posing bizarre questions to job candidates lucky enough to be called in for an interview. This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. But brain teasers turned interview questions are no longer exclusive to the search giant. Top-rated answer: "Zero.
  • HUBSPOT  |  FRIDAY, OCTOBER 26, 2012
    [Google] How to Verify Your Website on Pinterest [New Feature]
    Pinterest is another one of those social networks that some marketers have figured out how to infiltrate to reap business benefits -- even without the existence of dedicated brand pages on Pinterest (much like Google+ when it first launched). Pinterest has started to roll out website verification for profile pages. Follow them.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Google] 6 Cork-Popping eCards to Ring in the New Year #HoHoHubSpot
    Tweet this eCard Share on Facebook Post on Google+. Tweet this eCard Share on Facebook Post on Google+. (I don't know, all the girls do love it.). Tweet this eCard Share on Facebook Post on Google+. (So many resolutions, so little time.). Tweet this eCard Share on Facebook Post on Google+. ’s sad.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Google] Why Candy Crush is Eating Your Brain
    The take-away is that simplicity is key in getting users to behave as you wish: using Facebook or Google credentials as a login for an unrelated site, buttons that let users easily share the pug-meets-gerbil video, or the very simple Google search bar are great examples of what it looks like when we make a behavior ridiculously simple.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 14, 2011
    [Google] Content Marketing Tips: 8 Things to Look For When Targeting Blogs
    Blogs are the easiest publishers to approach, Google loves their content, and their network and reach is often quite large. Google PageRank. There is a lot of debate within the marketing world about how reliable Google PageRank is. This week we’re pleased to offer this guest post by Frank Anderson of Webhosting.net.
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Google] How to monitor social media for business
    Or maybe you have a niche product aimed at Google employees and most of the conversation is happening on Google Plus. Social Media to Sales (Photo credit: sazbean). “Social media doesn’t work! reposted my blog post and nobody is responding. People like my Facebook page but none of them buy anything from it!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Google] The Impact of M&A on the Marketing Automation Industry
    Google Bookmarks. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Check out this interactive timeline we cooked up.
  • MARKETING ACTION  |  FRIDAY, JANUARY 24, 2014
    [Google] Gmail Tabs: How Email Marketers Must Adapt
    When Google changed the layout of its Gmail inbox in May 2013, email marketers wisely took careful notice. The other tabs are for new messages from addresses that people have not interacted with (or that mail recipients designate), that Google makes assumptions about. The new Gmail inbox structure: five categories. Click “Yes.”
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Google] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    Some marketers mistakenly think Google is all they need because a buyer might type their company name into the search box. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. See Manufacturers Need Lead Management to Close the RFQ Gap ). Marketing keeps you in sales.”
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Google] The 5 Questions You Should Ask to Nail Your Product Messaging
    Take a look at how the following Google ad positions Google's collection of apps for business: Instead of using the ad to talk about the features in Google, it shows the features through the challenges and achievements of the user. In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Google] 3 Steps to Making Change Happen
    But Heath performed a Google image search for the term “Wedding” and found it difficult to find photos that didn’t show people embracing such change happily. by Jesse Noyes | Tweet this People don’t change, right? This fundamental assumption is often what stops potentially great marketers from seeing success. Step One.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 3, 2012
    [Google] Five unexpected benefits of blogging
    What does Google + need to do to break-out? I generally focus on the business benefits of social media but a recent conversation with my friend (and uber blogger) Jeff Bullas revealed that we had both received benefits from blogging that reached beyond mere dollars and cents. Blogging connects. Blogging defines. Blogging teaches . Tweet.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Google] How to Find the Right Co-Marketing Partner
    image Source: SEMrush. 5) Google the company. To make sure you don’t start working with a partner who is on the verge of bankruptcy, Google the company and check out the first few pages to see what comes up, as well as the “News” section. but it's not always an easy job. Oftentimes, it's a struggle. Let's get to it.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 24, 2010
    [Google] Writing Web Content: 5 Simple Steps for Results
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? Know them and care about them.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Google] Architecture Marketing: 5 Tools to Measure Success
    Google Analytics is an incredibly powerful tool that your firm can leverage with appropriate training and setup. Using Google Analytics to track social engagement and website patterns will help you learn the impact social media has on your firm. On Google+ or LinkedIn? What groups have they joined? What are they talking about?
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Google] A Lead Generation Plan Begins With Content Marketing Strategy
    Google ranks a site through a variety of factors. A key factor is content on the site. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Our approach to lead generation beings with a message strategy. In essence, this is what we do. Introduction. Objectives.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Google] Is Coding the Next Must-Have Skill of the Modern Marketer?
    So I went into the HTML view of my CMS, Googled code, and learned how to make small changes on my own. started learning how to code by Googling pieces of HTML code. We''re embracing digital channels and understanding the need to create marketing people love more and more. Here''s why. Understand the Impossible. Know What It Takes.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Google] 5 Sexy Mobile Sites (and Why We Love Them)
    After all, according to Google , 79% of users who don''t like what they find on a mobile site will go look for the information they need elsewhere. According to Google , 90% of people move between devices to accomplish a goal. Do you remember the last time you went to a mobile site and had an unmoving (har har) experience? Yikes.
  • FATHOM  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google] Assisted Living Digital Marketing - Where We're Going
    If you haven’t started leveraging the Google Analytics Demographics capability, what are you waiting for? Leverage reviews – We all know that review sites like Yelp and Google+ local pages are exploding, so we need to stay ahead of the curve and actively solicit positive reviews from our residents and families.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 29, 2013
    [Google] Social media disaster: What I learned when EVERYTHING went wrong
    argued that it wasn’t (Google was my supportive friend here), but, I hit a wall of IT obstinance. argued that it wasn’t (Google. By Rogier Noort, {grow} Community Member. In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. Good for me., The Strategy. There were other issues.
  • HUBSPOT  |  MONDAY, JULY 29, 2013
    [Google] Tumblr Shuts Down Popular Blogger: Who's Next?
    Whether you’re talking about Tumblr, Twitter, Facebook, Google+, or any other social platform, the fact is we are all building castles on sand. Both involved Google. That’s exactly what happened to a popular blogger who goes by the name Bohemea. but instead, Tumblr deleted her entire account. Are Brands At Risk? The Bigger Issue.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Google] 5 Reasons to Go All-In on Social Media in 2016
    In June, our team started created weekly blogging content and sharing that content through the company's Facebook, LinkedIn, Twitter, and Google+ pages. Evaluating your marketing spend for 2016? Going all-in on social media means more than posting a blog article once a week. Reasons to Go All-In on Social Media in 2016. The results?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Google] Content Marketing ROI Starts With A Strong Business Case
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we don’t care where the content comes from.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Google] 8 Tips for Evaluating B2B Online Advertising Opportunities
    Using a custom Google search, you can determine how common your keywords are in the site. Established media properties generally have a Google Page Rank of 6 or higher. Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. Do you really want to be there? Sleuthing turn
  • THE B2B RESEARCH BLOG  |  TUESDAY, JANUARY 22, 2013
    [Google] Eight ways B2B market research differs from B2C
    Connect with Andrew on Twitter or Google+. Warning.  Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.  Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. 
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Google] 14 Annoying Office Habits We All Need to Break
    found myself typing things into Google like "when you chew, is it as loud to everyone else as it is in your head." (The answer is no, but it''s still quite loud.) 14) Asking questions that you could Google the answer for. Nowadays, I enjoy my crunchy celery sticks in the kitchen. Trash clutters your desk, and worse, it SMELLS.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 23, 2015
    [Google] Social Capital Fuels Customer Experience Marketing
    Twitter | Facebook | Google+ | LinkedIn |. Recently I was listening to Margaret Heffernan deliver a powerful TED talk about the value of social capital. As I reflected on her talk, I realized that social capital is the fuel of true customer experience marketing. By healthy he […]. Author information. Joe Ruiz. Joseph Ruiz.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Google] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    Of course, there is no list of tactics that can be used to forecast results but that''s what actually makes SEO so powerful, and helps maintain the quality of search results. 8) "I like to say that even if we got a copy of Google''s algorithm and understood every piece of it, we''d probably do very little differently.". Tweet This Quote ).
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Google] Are Social Employees The Future of Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-. As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the  Future of Marketing ? Sounds simple, right?
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] 59 Killer Content Marketing Stats: 2014 Edition
    Slideshare, Instagram, and Google+ have experienced the biggest growth in usage among platforms for content promotion. B2B marketers believe Google+ is the least effective social media network for content promotion. Content marketing moves incredibly fast. Buckle your seatbelts, because this is going to be epic: 1. Source: CMI ). 2.
  • BIZNOLOGY  |  TUESDAY, MAY 15, 2012
    [Google] Why you too should be social media slutty
    Nor are Google+ and Pinterest. Photo credit: Christopher S. If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. This has come to the fore because I have gone crazy now that I have my iPhone. Or even Instagram.
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Google] How Performance Marketing Accelerates B-to-B Prospecting
    There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum.  So far, this is what I know: Pay per click.   The grand-daddy of performance marketing, the system that sent Google’s fortunes into the stratosphere.  Photo credit: Wikipedia. What a treasure trove!  Pay per lead. Pay per appointment.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Google] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Google Bookmarks. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Call in the CEO. 
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Google] Using Analytics to Get Higher ROI from Remarketing
    Last year, Google introduced a new featured called Smart Lists. To explain, Smart Lists is a process in which Google Analytics uses machine learning to analyze your conversion data and identify those users who are most likely to convert at some point in the future. It can also be among the most effective, when implemented correctly.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 13, 2012
    [Google] Content Marketing Metrics: What To Count, How To Count It
    quick Google search lands them on your home page, and from there they initiate their purchase. Photo credit: e y e / s e e. Over the past few columns, we’ve looked at content marketing basics , knowing your audience and ways to generate great content , among other things. First, let’s discuss what metrics we’re talking about. Or subscribers.
  • BIZNOLOGY  |  FRIDAY, AUGUST 31, 2012
    [Google] Why do you want Twitter followers?
    Google paid attention to Twitter trends for realtime search (until Twitter pulled the plug). Image via CrunchBase. read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or fake. Or Facebook friend. Or LinkedIn connections.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 14, 2015
    [Google] What is the future of blogging?
    Long-form content stands alone in its power over Google and most businesses can’t ignore that. Long-form content stands alone in its power over Google and most businesses can't ignore that. It seems to be that time of year when the “is blogging dead” debate swirls around the social web. What is the future of blogging?
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