Smashmouth Marketing

AUGUST 18, 2009

Then there was the Google. Studies have shown recently that most buying decisions start with a Google search. Although I don't totally agree with the statement (especially as it pertains to emerging technologies), I will agree that it's Google that sits on most people's desktops all day long and is a tool we use constantly.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 5, 2009

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective.".

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. They meet their promise. I'll leave you to explore all the details of what the product does , and I'll give you a real world example of how to use it.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

SEPTEMBER 10, 2009

PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! ardath421 : 2 top applications salespeople use - #1 Excel, #2 Google (4 to 5 hours per week) via Lee Levitt, IDC #sales20. damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20.

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

JANUARY 21, 2010

Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others. Don't dial until the list can be worked top-to-bottom in one sweep without a struggle. Use them to work smarter.

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! sales20 Sales20Conf : What about sales & marketing sharing compensation plans. sounds like a tweetup! sounds like a tweetup!

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

JANUARY 25, 2017

Google AdWords, marketing automation, etc.) Integrated marketing campaigns have been around for 30+ years and target account selling has been around since salespeople started selling to big businesses. There was a change though - in the early 2000s, the digital marketing revolution (e.g.,

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

AUGUST 23, 2013

Research the prospect on LinkedIn, Google, Social Sites. Use tools such as HubSpot, your CRM, or other tracking systems to know how your company has interracted with the prospect in the past. The more you know, the warmer that lead. Score your inbound leads. Don''t assume they are all orders ready to be had.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 17, 2010

They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

Smashmouth Marketing

NOVEMBER 29, 2009

I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. Are you going to take time to reflect on what's working, what's failing and make changes? old-school mix. So reflect on 2009. Hit the ground running in 2010.

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

MARCH 1, 2010

The sick part.when you type "appointment setting" in google, they show up on page one. I back-tracked the source and found a company specializing in appointments for janitorial services, credit repair and life insurance brokers. I'm sure they are selling the appointment for far more, and the vendor is suffering from ROI-paralysis.

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100

Smashmouth Marketing

DECEMBER 21, 2008

Then utilize a number of free monitoring and content distribution tools such as Twitter , Tweetscan , Google Reader and FriendFeed to help you monitor and spread the word about your blog, community or social network group. You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

NOVEMBER 22, 2009

The sick part.when you type "appointment setting" in google , they show up on page one. I back-tracked the source and found a company specializing in appointments for janitorial services, credit repair and life insurance brokers. I'm sure they are selling the appointment for far more, and the vendor is suffering from ROI-paralysis.

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100

Smashmouth Marketing

DECEMBER 15, 2008

Then utilize a number of free monitoring and content distribution tools such as Twitter , Tweetscan , Google Reader and FriendFeed to help you monitor and spread the word about your blog, community or social network group. You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 24, 2008

Prospects would rather google up a solution and issue a PO than be called on by sales people. I'll add to this with one comment. Sales people talk about bringing value to their prospects, becoming "consultative sales people". Marketers need to make a similar shift. Great post Chris.

User-Generated Content 100

User-Generated Content Lead Generation Consulting Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 9, 2008

Wanted to share more formally than just hitting "share" in google reader the Wired Photo Contest. I've got my notebook and thanks to someone with an unsecured wireless connection, I'm catching up on my feeds. Linda is sitting next to me reading a traditional book ironically titled Honeymoon. I have become addicted to it.

Social Networks 100

Social Networks Tagging Google 100

Smashmouth Marketing

DECEMBER 17, 2008

Prospects would rather google up a solution and issue a PO than be called on by sales people. I'll add to this with one comment. Sales people talk about bringing value to their prospects, becoming "consultative sales people". Marketers need to make a similar shift. Great post Chris.

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Google Reader - still the easiest RSS reader going. HootSuite - been using this since I uninstalled tweetdeck for locking up my system every day. I've got it all decked out with columns, tabs, subjects, friends, you name it. Read up, schedule the best for tweets on HootSuite with Send Later. Comment on a few relevant articles.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Google Reader - still the easiest RSS reader going. HootSuite - been using this since I uninstalled tweetdeck for locking up my system every day. I've got it all decked out with columns, tabs, subjects, friends, you name it. Read up, schedule the best for tweets on HootSuite with Send Later. Comment on a few relevant articles.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

I've got it all decked out with columns, tabs, subjects, friends, you name it Google Reader - still the easiest RSS reader going. I come back to it during the day when I need a break and hit them again. HootSuite - been using this since I uninstalled tweetdeck for locking up my system every day.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 22, 2008

Other than the obvious phone call, we employ a great deal of IM , Skype Video Conferencing , Google Apps for document sharing and group discussions. Most of us are social creatures and some of the work we do requires collaboration, so having a team of collegues to talk with and bounce ideas off of is invaluable.

Companies 100

Companies Skype Tagging Efficiency 100

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

MARCH 29, 2010

With unlimited data licenses at four vendors, search tools that didn't exist just four years ago, autodialers, power dialers, Google alerts, social media and other techniques -- this business is a specialized trade now and the new skills need teaching. Times have changed here too.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

JUNE 15, 2009

ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites. nuvs : loves @stevenbjohnson 's phrase "search cocktail"--aggregate of search data from multiple places (mainly Twitter) #mpb2b. jaybaer : I'm wondering if number of tweets should be factored into speaker evaluations at conferences?

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 8, 2009

mpb2b ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites damphoux : Kern - go back and read David Ogilvy [link] ( expand ) #mpb2b anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JANUARY 28, 2010

Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). They sometimes don't even have a desk phone. As demand gen experts, we have to change. Use the tools available to us. Dial more strategically. Specific times per day are important. Don't just bang the phone like a stamping machine.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

JUNE 11, 2010

Inbound Marketing : Get Found Using Google, Social Media, and Blogs - Written by the founders of HubSpot, Brian Halligan and Dharmesh Shah, Inbound Marketing delivers on its promise to get your organization found. This book is a Marketing 401 class in 320 pages.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

NOVEMBER 19, 2009

In just one month, we had five major keywords that are now on the top of Google's search results. But there are already tons of people ranking high on that one, so we put our initial focus on some other keywords that were easier to own. We're still focusing on " appointment setting ", but it's not the holy grail.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

FEBRUARY 6, 2006

Google posted a nice page of all the ads here. What was your favorite? million for a 30 second spot worth the advertising dollar? This year’s Superbowl was right up there as far as ad quality. In my opinion, as a marketer, there were several that will get the almighty dollar returned in branding awareness.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Best Practices 100

Smashmouth Marketing

MAY 10, 2007

In a given day, I'll read a good 100-200 RSS posts per day in Google Reader. I imagine making someone's day when they find their "lucky penny" and spend the rest of their day on a semi-high. The second thing I do is not as silly.

RSS 100

RSS Paper Tagging Spending 100

Smashmouth Marketing

NOVEMBER 22, 2005

News: Google News. Marketing: John Jantsch's Duct Tape Marketing. Just plain good stuff. Especially Don the Idea Guy. Non-Blog: Arts & Letters Daily. Just plain intelligent reading. Without a doubt. Customize the page. Easy to read. News Alerts. Podcasts: NPR Podcasts. No better way to drive.

Opinions 100

Opinions Internet Marketing Tagging Google 100

Smashmouth Marketing

DECEMBER 30, 2008

Reach Them - Don't wait for them to learn about twitter or find you with a google search, find them. But when you find them, get your executives involved, add value to the organization. Most have social media presence, get piped in there as well. Don't just call and sell though. Do what you can to get face to face with them.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Reach Them - Don't wait for them to learn about twitter or find you with a google search, find them. But when you find them, get your executives involved, add value to the organization. Most have social media presence, get piped in there as well. Don't just call and sell though. Do what you can to get face to face with them.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

MARCH 18, 2004

With just two Google searches I came across reports of water access problems in Mississippi , the Appalachian region, even Alaska with all her surface water still suffers from issues. What defines access? Driving or walking to the store to purchase spring water? Water For People World Bank Global Water

Paper 100

Paper Studies Purchase Google 100

Smashmouth Marketing

DECEMBER 26, 2008

Off the top of my head I can think of 6 forms of what some would call Social Spamming: Volume Tweets: I see thousands of tweets per day, and although I don't have time to read them all, by using Tweetdeck , Google Reader , Twitter Search and even #hashtags , I am able to filter the good stuff to the top.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 20, 2008

Off the top of my head I can think of 6 forms of what some would call Social Spamming: Volume Tweets: I see thousands of tweets per day, and although I don't have time to read them all, by using Tweetdeck , Google Reader , Twitter Search and even #hashtags , I am able to filter the good stuff to the top.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

OCTOBER 5, 2009

We are dabbling in our "20% innovation time" (to borrow Google's term) to build our presence and test. I have a hard enough time getting budget and bandwidth for the things I know are going to drive business, I am not sure that I want to hinge my program on the channel today. But you clearly have to be in the game.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100