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  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Google] 10 Tips To Increase Eyeballs And Conversion
    Check out Topsy , Reddit, BuzzFeed or Google Trends to find out what people are interested in around a particular topic.   It used to be enough to be ‘on message.’  My friends at Sparks & Honey taught me you now need to by hyper-relevant and prepared to hijack trending conversations.   Deliver a clear brand promise. Vary your delivery.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 26, 2013
    [Google] 4 Social Media Tips to Start 2014 Off Right
    Interact on Google+. Google+ is the hot spot for amazing SEO. And while you should still be engaging on Twitter, overwhelming or not, you should take some of that energy and put it into Google+ engagement too. Here’s a great guide for using Google Advanced Search for tracking down opportunities and you should read it.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Google] Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
    You can also share this nomination message on Facebook, Twitter or Google+. For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? Please use #Nifty50. About the Awards. 2011 #Nifty50 Top Twitter Women. Recognition.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 29, 2012
    [Google] How Do You Share Content If You Don’t Have a Blog?
    Google+ - Great place to have conversations and ask leading questions, not to mention the benefits of search results. Doing a blog is a major commitment and lots of us haven’t pulled the trigger for just that reason. But I’m sure you’ve got good content to share, but how do you do it? LinkedIn – Post status updates.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2011
    [Google] Survey: More Than Half of Marketers Responsible for Revenue Goals
    Google Bookmarks. by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Share email. Facebook. LinkedIn. Reddit.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Google] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Connect with Kevin on LinkedIn and Google AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” Source: HubSpot ). Source: Tele-Smart.com ). hours.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Google] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
    Additionally, tools like Screaming Frog , SEMrush and Google’s Keyword Planner will allow you to find keyword gap opportunities that competitors aren’t taking advantage of. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2B marketers, it was the most commonly cited challenge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Google] When did leadership become a dirty word?
    Isn’t every move Google makes HURTING the idea of curating content as a strategy? Isn''t every move Google makes HURTING the idea of curating content as a strategy? When I was in graduate school I took a class that examined the qualities of leadership. It turned me into a leadership junky. But that’s just the beginning.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Google] Case study in data-driven B2B customer acquisition marketing
    The next evolution of this program aims to leverage additional technologies and process to identity target accounts as they visit the Five9 website or search on relevant terms in Google or other search engines. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. First, we target the right accounts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 18, 2011
    [Google] Three steps to add bling to your blog
    Blingified: How I Became a Google Whore. If you think your blog could use a little more punch, listen up!  Here are three ideas that anybody can use to make your blog posts sing with some editing bling! Let’s get phat. Go non-linear.  In school and in business, we’re conditioned to write in a linear way. That’s right.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Google] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    Consider these questions: Is your site integrated with Google Analytics? Google recently announced that, starting in the very near future, “mobile-friendliness” will be a part of its search algorithm. On Google+ or LinkedIn? After all, 80% of prospects will look at your website when evaluating several firms.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Google] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 3, 2015
    [Google] 4 Ways in Which AgoraPulse Helps You Maximize Your Social
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. AgoraPulse is no newcomer to the social media dashboard scene, but they have been traditionally known as a Facebook application platform. While there’s no shortage of great social media tools to […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Tools
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Google] Three Ways to Optimize Social Media for Hotels in 2015
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Author information. Debbie Miller. Debbie Miller.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Google] The Social Media Manager's Guide to Staying Organized
    HubSpot customers: Learn how to use the bulk scheduling tool here.) "I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. 3) Use the free app Wunderlist to sync your to-do list across all your devices. How on earth do busy social media managers keep their ducks in a row? Social Media
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 30, 2013
    [Google] The Benefits of Good Anchor Text on Your Website
    Check out who is ranked highest  for these useless terms on Google). In the example above “remove all Google Web History”, the visitor should expect that by clicking on that anchor text, they will learn more about how to remove their Google Web History. This is what actually a site owner expects from own site.
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Google] 17 Realistic Ways to Get More Website Traffic
    You don’t want to be adding links to a site Google might come to view as a bad neighborhood. And while you could dive into Google AdWords or even LinkedIn ads to promote your content, services like Taboola and Outbrain may end up being more effective. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go.
  • SAZBEAN  |  SATURDAY, DECEMBER 21, 2013
    [Google] Top Internet Marketing Strategy Links for the Week of December 16, 2013
    Marketing Strategy
  • SAZBEAN  |  WEDNESDAY, OCTOBER 23, 2013
    [Google] 5 Crucial Mobile Advertising Tactics for Small Businesses
    Add to that the fact that Google and Facebook are shifting more of their revenues to mobile, and it’s clear that mobile marketing, advertising and purchasing is more than just a trend—it’s a key factor in how consumers prefer to do business in today’s marketplace. Mobile Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 21, 2011
    [Google] Not Everyone Knows as Much as You Do About Social Media
    Nothing turns fear to fight like a little competition, right?)  Set some Google alerts, search by keyword on Twitter, get a feel for what people are saying. A guest post by David Lifson … Small business owners. Maybe the most important part of the business they need to manage? Marketing. Newness. And it doesn’t feel good. Value.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 4, 2015
    [Google] Pros Reveal Automation Tips and Other Marketing Automation News
    These are not just a brand promise and not only singular interactions, but a combination of several relevant moments of truth (or MOTs) - the kinds of engaging moments of truth popularized by Google in 2011. Welcome back to The Friday Five , otherwise known as the curation station. This week's topic: Marketing Automation.
  • HINGE MARKETING  |  MONDAY, MAY 5, 2014
    [Google] It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help
    On Google+ or LinkedIn? Related Stories Google+ 101: What it is and Why it’s Valuable for Professional Services Firms Hinge’s Fab Five: April 2014 Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care Email marketing may be the Rodney Dangerfield of professional services marketing.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Google] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    You can find her on Google + ! I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. Find her on Google+ or LinkedIn. Who would ever buy a list of leads when they could just wait for their customers to come to them? thought. Create email seed lists.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 29, 2013
    [Google] Digital revolution brings us back to basics
    Related Stories The changes to Google+ are great. think a lot of people are making this more complicated than it has to be (maybe to get you to pay them for their help!) but I am a blogger who likes to put things in a simple way. Let’s look at the basic truths we have re-discovered with our digital marketing: 1. Brand value.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Google] New Study: Email Marketing Actually Works?!
    It puts gets your brand in front of those Google web crawlers and, hopefully, if you''ve got decent content and relavent keywords, onto the search results pages of your consumer. It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. Curious? Let’s take a look at the findings. Who knew?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Google] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
    Don’t simply take a blog post from your English blog and copy/paste it into Google Translate for your Spanish blog, or vice-versa. Your content will just end up sounding Google Translated to anyone who speaks the language natively. Does your company target a global audience? Are you in the U.S. Talk about unprofessional! Lingo24.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Google] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there. Be funny.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Google] 9 Content Metrics to Keep an Eye On
    In Google’s eyes, that’s a good thing, which leads to a ranking increase. Google Analytics allows you to drill down and see the average amount of time one of your visitors spends on a certain piece of content. 3. Google Analytics also lets you see the bounce rate for a specific page on your website. Sales. Comments.
  • INBLURBS  |  MONDAY, MARCH 14, 2011
    [Google] Inbound marketing or think globally and work locally
    The best and easiest way is to get your Google Places listing first. Make your listing in Google Places. Just go to Google and type your city and local directory. This is very easy and a great point to start your local marketing! Research long taile keywords and include them into your content. Do you know Groupon ?
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Google] 10 Times Personalization Makes You Feel Terrible About Yourself
    To make you feel a little less alone when it happens to you, check out 10 times technology, algorithms, and personalization maybe should''ve taken the day off. 1) When Google surfaces this ad for a one-person spam recipe. Ever feel like technology is mocking you? Like algorithms are trying to ruin your relationships? Me too.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Google] 5 Social Media Benefits for Accounting and Financial Services Firms
    Industry-specific social media groups, like LinkedIn Groups or Google+ communities, can help connect you with a large, highly targeted audience. Social media has the remarkable ability to make the world feel instantly smaller. With just a few clicks, you can connect with colleagues and catch up on trending topics in your industry.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2011
    [Google] Inbound Marketing the Way God Intended
    But until recently, when Google did a big check and adjustment to its algorithm, fake inbound marketing was outdoing the real thing. No, not at all.  We don’t care about their compete.com score, their Google PageRank number, or their Alexa ranking.  We don’t care where they show up on Technorati or on Guy Kawasaki’s AllTop.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Google] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • PUZZLE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Google] The 6 Step Inbound Marketing Process [Infographic]
    internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process. This tool should add value to the experience of doing business with you.
  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2011
    [Google] Why article marketing is still important
    Article marketing has become known for spammy tactics like spinning and duplicating and has resulted in Google cracking down on article content as part of the Panda update. Image by Irina Souiki via Flickr. by Nick Stamoulis. If you're going to market online, it's all about the content. Does this mean that article marketing no longer matters?
  • SYNECORE  |  TUESDAY, NOVEMBER 20, 2012
    [Google] Don't Be a Ding Dong: 5 Ways to Embrace Innovation
    Beyond just “Googling it,” the last decade has brought more free educational resources to our fingertips than ever in history. For a marketer, there’s nothing worse than seeing a beloved product or brand bite the dust. To compete in our dynamic, global, tech-based economy, companies must embrace change, not shun it. Don’t be like him.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] 11 Pro Tips for Better Business Blogging
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 15, 2012
    [Google] Will Your Social Media Service Tell You When It Hits The Iceberg?
    Case in point.  If there was a dead pool for social media, the ongoing negative chatter (the “ ghost town ” references) surrounding Google+ might place the social portal near top of list.  Google+ is not going away.  It’s Google, after all.  During the summer, Google failed to renew the feedburner.jp Benjamin Franklin.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 1, 2014
    [Google] Syndication is a key business strategy for Marketing Made Simple TV
    Let’s continue the discussion on my Google Plus page. We’ve had many truly awesome guests on Marketing Made Simple TV. You can see them all here: The show guest list on Marketing Made Simple TV. But how can we share our show with the widest audience possible? By syndicating the show! Tweet this! Marketing Made Simple TV
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Google] The 10 Traits of Successful Social Marketers
    It is important for understanding how to rank for search terms in Google but it also reflects a desire to understand how your customers are finding you and what information they need. 3. What makes one company’s social media strategy successful while others #fail? have spoken to a number of people at companies of all shapes and sizes.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 4, 2013
    [Google] YouTube: An Excellent Way to Reach the Professional Tradesman
    Next to Google (who by the way owns YouTube), YouTube is the highest searched. integrated into Google Results. Are you looking for ways to get in front of tradesmen? If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. Users on YouTube spend a total of 2.9 Educate the customer. Be different.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Google] Social Media can be thread to your reputation
    As content which is published on social media also can be indexed by the major search engines like Google, Yahoo and Bing the chances are great that also the content you have distributed will appear in the search engines search results too. With or without your involvement. So you can respond professionally and show your opinion.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Google] How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
    As another reminder for why you should be paying attention to long-tail keywords, Google recently released a video featuring Google Software Engineer Amit Singhal and Matt Cutts , the head of Google's webspam team, gathered at a Google search quality team meeting. In other words, it should be a priority for you as well.
  • SYNECORE  |  SATURDAY, AUGUST 8, 2015
    [Google] The Easiest Way to Implement Inbound Marketing
    All these numbers can be gathered by looking at your Google Analytics Dashboard. Wait, you don’t have Google Analytics on your website? A high percentage of people still have no clue what inbound marketing actually is. Step 1: Audit Your Website. Oh, and here is a helpful little tool to jumpstart your audit. Step 3: Implement a Blog.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Google] Seven Ways to Humanize B2B Marketing
    It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); and 3) how exactly does that help the individual business buyer in his or her job? Tell stories.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 5, 2014
    [Google] Smart Salespeople: Power Network Map
    Smarter Salespeople: Power Network Map. This blog is dedicated to salespeople that never want to “dial for dollars” or who never want to make a cold call again! Now that I have your attention…. One action was to assign each salesperson to at least one local networking/association event per month. Smooth move. Then he can begin to sell! Are you?
  • BLOG MY CALLS  |  FRIDAY, MARCH 15, 2013
    [Google] 4 Reasons You Don't Need Session (Keyword) Call Tracking
    Over the last several months Google has quietly implemented new privacy policies. They simply won't allow keyword data to pass into any platform--including Google Analytics or a call tracking tool--when the searcher is logged in to Google. Thanks Google. 2) It Can Be Prohibitively Expensive. That's great. Awesome.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [Google] Why you’ll never see an ad for Find New Customers
    Google likes us and ranks us highly so we get traffic from organic search. B2B Lead Generation | No Advertising for Find New Customers. “We rely on fans to spread the word for us – not ads.” ” Jeff Ogden , President of Find New Customers. We’re a different kind of b2b lead generation company. No pay-per-click.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Google] 4 Ways to Take Your AdWords Spend to The Next Level
    It''s also a way for a growing company to appear on page 1 of Google immediately. Call extensions are different than mobile Pay-Per-Call from Google. Pay-Per-Call forces you to use a random phone number that Google provides. These metrics are utterly unavailable with Google Pay-Per-Call. Call extensions are different.
  • WRITTENT  |  MONDAY, DECEMBER 2, 2013
    [Google] How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide
    Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality. It’s impossible to discuss the idea of SEO blog posts without bringing Google’s quality guidelines. Great SEO isn’t really a standalone practice anymore.
  • SALES ENGINE  |  THURSDAY, OCTOBER 8, 2015
    [Google] Feeding Sales Is a Process, Not a Project.
    Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 25, 2015
    [Google] The Legal Risk and Reward of Using Social Media
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. My grandfather once told me that everything good in life could also be bad. That there are two sides to every coin. And how it all depends on your perspective. Okay, I just made that up. Author information. Ethan Wall. Ethan Wall contributes a monthly column on Social Media and the Law.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Google] Facebook alternative network Ello turns nasty
    And oh … by the way Marketing Companion fans … Google stole our Google pants idea. We are starting a grassroots campaign of support for our innovation called “Get out of our pants Google!!” And oh … by the way Marketing Companion fans … Google stole our Google pants idea. Let’s GO!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Google] Where Is Content Headed?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing (As We Know It) Is Doomed! So just go order it!). I was honored to contribute to this effort, and they are allowing me to provide this sneak peak of my contribution for free.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Google] A Lead Generation Plan Begins With Content Marketing Strategy
    Google ranks a site through a variety of factors. A key factor is content on the site. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Our approach to lead generation beings with a message strategy. In essence, this is what we do. Introduction. Objectives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 18, 2012
    [Google] For social media success, write, then IGNITE. Here’s how.
    Highlight other content of interest on the site. 7) Institute free, simple monitoring tools like Google Alerts and saved Twitter searches to measure the effort and identify the most successful networks and content. I recently did some volunteer work for a national charity and provided counsel on their social media strategy. Podcast.
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Google] 26 Social Media Secrets Skittles Knows
    People spend more time social networking on Facebook than doing anything on sites owned by Google, Microsoft or Yahoo, the Web’s three most heavily-trafficked properties. Photo credit: Wikipedia. The Skittles website attracted 23,000 U.S. But does Skittles have something to teach the rest of us? Are 15.2% of all U.S.
  • FATHOM  |  THURSDAY, MAY 28, 2015
    [Google] Consumer Brand SEO Pulse: 5.28.15
    Google ‘Quality Update’ Released! Traffic Changes Due to Confirmed Google Update”. We still don’t have many more details about exactly what Google’s Quality Update effected, but there may be more of these changes coming. Although Google says backlinks will become less of a ranking factor, they’re still important. link].
  • SYNECORE  |  FRIDAY, NOVEMBER 13, 2015
    [Google] Insight into Using Ad Retargeting to Convert Email Leads
    But Wait, There’s a Problem…. S#$%, Google always finds a way to ruin the fun for marketers. Google recently made a decision to change the way that it serves up images to its email users. Mind you, Google just reported that it had over 900M Gmail users. Current Clients/Customers. Past Customers. annoying. Exact Target report.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google] Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To
    It broadcasts on Friday evenings. 8) This Week in Google. A big part of marketing is keeping up with trends for your clients. Since Google is a company that I rely on daily and a technology driven company, I depend on their podcast to give me some insights into the tech world. The Internet is an extraordinarily personal medium.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 9, 2014
    [Google] Content Marketing: A Study of Quality vs. Quantity
    Earlier this week we wrote an article about the paradox of content marketing: that Google says longer articles are better but, at least on our site, shorter articles get more visitors. There are some bloggers and content marketing experts who argue that quality is all that is needed to get Google to take notice. Who''s right?
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Google] 22 reasons you know you work in B2B marketing
    When your extensive customer insights sometimes have to come from 2 hours of Googling (shhh, that's a secret). When Google thinks you're a marketing automation loving pharmacist with an interest in data centre consolidation, Dutch air cargo logistics and OTC derivatives trading. You know you work in B2B marketing. 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Google] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Google search for “big data” returns over 62 million — yes MILLION —  results. It would seem people are talking up a storm about  big data —  check out the Google Trends image below. Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” Ready? Here we go. 1. Email, NOT e-mail.
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Google] Eloqua Announces Chatter Integration
    LinkedIn – Twitter – Google +. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Eloqua connected me with their product team who gave me a demo.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 19, 2013
    [Google] Integration, Content and Analytics Drive B2B Digital Marketing Success
    In a recent study, CEB’s Marketing Leadership Council and Google found that 57% of the buying process is complete before a B2B buyer ever contacts a salesperson. It is featured on the Google Think site, with a narrative written in an informal, friendly style. And their results showed an even higher number, 70%, in some instances.
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 22, 2012
    [Google] Focusing on your Klout score is detrimental to your business
    Focus on what we've advised you to focus on: running your business, publishing quality content , and using the tools you've set up to engage your audience to the best of your ability in the forums that make sense for you (whether they are Facebook, Google+, blogs, etc.). Please continue reading for our analysis. What is Klout? Who is Hubspot?
  • HINGE MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Google] Top 7 Referral Marketing Ideas for Professional Services Firms
    Related Stories What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms? What Does Google’s Latest Update Mean for Professional Services Firms? Referrals are the centerpiece of most professional services firms’ marketing agendas. Everyone wants more of them. That’s you. Shame on you.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 15, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of September 15, 2012
    News & Notes
  • BIZNOLOGY  |  FRIDAY, AUGUST 23, 2013
    [Google] Fix Broken Links to Maintain Site Usability for SEO
    Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. Photo credit: SamWhited. Links pointing from one web page to another are what connect the entire web.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Google] Confessions of a Full-Time Blogger
    25 Confessions From Full-Time Bloggers and Content Creators. 1) "I often Google words to make sure I''m spelling them right." ( Tweet This Confession ). 2) "Some of my best blog post ideas come to me when I''m in the shower. 21) "I secretly still like Google''s Blogger platform. It''s a pronoun. blogconfession". And you know what?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Google] Make the Most of Your Blog
    Google , Yahoo!, Today's post from the Chamber of Commerce features business-growth advice for small companies. Business blogs are a great way to give potential clients free information and boost your brand. Where some companies go wrong, however, is in the execution. Post entries on industry trends, new products and events in your industry.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 27, 2015
    [Google] A Primer on Sales Competitive Battle Cards
    Sure, everyone knows how to use Google to query competitor names and other pieces of intelligence, but not everyone is aware of some powerful Google search parameters that can find stuff that would otherwise be hidden. Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn.
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Google] Enterprise gamification is a spoon full of sugar
    “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” Edutainment. AMPer ?
  • LEADERSHIP  |  FRIDAY, MAY 2, 2014
    [Google] Interesting Infographics: How To Use Storytelling To Reduce Information Overload
    Every minute, YouTube has an additional 60 hours of new videos; web users send 168,000,000 emails; and 700,000 searches on Google are performed all at once. The B2B industry is inundated with news and information. So how can you make your way through information clutter and get your message across? This is why we must make use of multimedia.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Google] The Ultimate Guide to Getting a Job After You Graduate
    Moreover, when you’re talking to potential employers or alumni in careers you’re interested in pursuing, take good notes. I’d recommend creating a Google doc with the name of the person you’re talking with, the company he or she works for, key takeaways from the call, and next steps. Google yourself. We want to help. Listen.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 12, 2011
    [Google] Content Marketing Tips: Get Your Stories Straight
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason.
  • SYNECORE  |  WEDNESDAY, JULY 10, 2013
    [Google] From the Intern Desk: A Guide to Digital Marketing Acronyms
    Optimizing your web content to be found by those Google spiders. Err-body uses Google, right?). Hello again! It’s lyss.c, the intern at Synecore Tech. When I arrived on SyneCore’s doorstep a few months back, I was a little digital marketing baby; I didn’t know Responsive Web Design (RWD) from Rear Wheel Drive. shocker. Sheesh.).
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 10, 2012
    [Google] What Makes a Good B2B Online Video
    Google also does a great job. I spent some time with comic video whiz Tim Washer  (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? Keep it brief.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 24, 2013
    [Google] It’s Time to Audit Your Website’s Social Functionality (Checklist)
    Google+ Post: ? Google+ Business Page: ? by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook.  This didn’t happen for any particular reason, it just evolved from participating where my friends were more active. Because Simple plan, right? Wrong! What do I suggest to fix this? Other __: ?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 22, 2012
    [Google] The Evolution of Content Marketing – An SEO View: UK Edition
    But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. It certainly isn’t the answer to Google’s Penguin update despite being often heralded as such.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Google] How to Speak at the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Google] The 5 Social Media Metrics Your CEO Actually Cares About
    If you''re not using HubSpot''s software, you can get a reasonable amount of data to help you decide where to spend your time using Google Analytics. Within Google Analytics, there are both site referral reports and a report called ''Social Activities.'' This is Brian , our CEO. He''s also a data guy. Hey Brian! Nice Sombrero!"
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Google] How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers
    Kelly suggests preparing for meetings by creating a simple, three-column table in a Google Doc or other template. Google Drive. Google Drive is a simple, yet very powerful tool for managers. Here are some Google Drive tips to get you started.). Time management is one of the hardest parts of a manager's job. The best part?
  • PAUL GILLIN  |  WEDNESDAY, JUNE 29, 2011
    [Google] Two B2B Social Marketing Initiatives Worth Checking
    You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot. A couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. It respects its audience.
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Google] How can you pick the right social media tool for your situation?
    Now, the truth is that what the API does is based on lots of human analysis, but just like Google’s link analysis algorithm, if you can respond quickly enough, no one cares how long it took to codify that human knowledge. Photo credit: Wikipedia. But people really want it to be automated. They want it to be automatic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] Image Recognition technology is a goldmine for marketers
    But seamlessly integrating facial recognition with mobile technology, especially wearables like Google Glass, has hit a few speed bumps. Find her on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. I am admiring a stranger’s purse. My family is enjoying some pizza around the dinner table.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Google] The Fifth P of the Marketing Mix
    Google Bookmarks. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. Share email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 13, 2014
    [Google] Brands Take Note: Bloggers are Journalists in the Eyes of the Law
    Find Kerry on  Google+  and  Twitter.  . Find Kerry on Google+ and Twitter.  . By Kerry Gorgone, {grow} Contributing Columnist. Large companies in particular tend to have deep pockets, and will vigorously defend their brand against any online attack. In order to win a suit for defamation, a public figure must prove “actual malice.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 25, 2010
    [Google] Could AT&T kill the iPhone Brand?
    As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales of Google Android phones in the U.S. Why is Google Scared and What it means for B2B Marketing! Hear me out …. Tweet This!
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Google] 8 Key Questions That Will Help You to Know When to Update Your Website
    Is your site integrated with Google Analytics? This is a great tracking tool that Google offers for your site. If you aren’t sure if you are ready to venture into this part for your website, check the Google Analytics traffic source stats on your site. On Google+ or Twitter? How old is the content on your site?
  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Google] Marketing with VIDEO CONFERENCING / WEBINARS
    Facts : · Google loves Video ! This technology can change the world ! Cisco predict there will be a 10 fold increase in the use of Video Conferencing/Webinars over the next 5 years. Internet Video traffic is now 40% of consumer internet. People retain 10% of what they hear , but 50% of what they see. What is a Video Conference / Webinar ?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Google] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? In recent years, content marketers have learned to leverage visuals, and social marketers should be following suit.
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Google] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Wrong. Content marketing takes work. Authenticity Is Key. Do your homework. Be a presence.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 19, 2013
    [Google] PPC for LinkedIn, What’s the Difference?
    The company finally decided they needed a more targeted approach than Google or Bing. Think about what actually represents success – you may get a click through rate of 0.05% and feel disappointed, but remember this is not like advertising on Google. And guess what? No click-throughs, no ROI…. It’s no wonder. So what went wrong?
  • WRITING ON THE WEB  |  TUESDAY, JULY 5, 2011
    [Google] Are Your Content Readers Thinkers or Feelers?
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? The population is evenly divided between thinkers and feelers. Both process information carefully.
  • WRITING ON THE WEB  |  MONDAY, MAY 9, 2011
    [Google] A Tale of Two Websites: Good/Bad Content
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 11, 2012
    [Google] 10 Ways To Put Old Blog Posts To Good Use
    Just make sure your re-do is unique enough to avoid having Google see it as duplicate content. If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Publish an e-book. Let’s Talk!
  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Google] Targeting Audiences Not Looking for You; Advertising Options for B2B
    They market very specific services; services that aren’t searched for on Google all that much. Marketing Strategy:  You Still Need to Persuade with Content ; Before Search and Social. The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. Lead Generation Overview.
  • THE POINT  |  FRIDAY, JULY 13, 2012
    [Google] Do Lead Nurturing Campaigns Always Need an Offer?
    If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? Occasionally? Not so much.”. What do you think?
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