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  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Google] 8 Questions to Steer Your Marketing Priorities
    What did you type into Google when you first started searching? Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Steer Toward Your Customers. Are our prices fair? What was your buying process?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Google] 31 Easy Ideas To Create Content Your Customers Want
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. And you don’t need to sacrifice quality.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Google] Marketing Must Be Integrated Into The Whole Business
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-. One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Google] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages What is Conversion Optimization? Phone call completed.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 16, 2014
    [Google] How to Successfully Manage Your Inside Sales Team Remotely
    Lastly – use tools like Google Drive to share documents. A few years ago I was faced with a tough decision. I was moving 20 miles north of Boston, which posed a problem because my job was 22 miles south of it. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. Don’t pan ic! Communicate.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Google] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Google] Memejacking: The Complete Guide to Creating Memes for Marketing
    Visual content is practically made for social media sharing, and because memes are usually visually oriented, they make great fodder for your social media accounts such as Facebook, Google+, and Pinterest. 3) They Attract Traffic, Likes, and Links. Success Kid. Old Spice Man. Rage Comics. Don't believe me? What's a Meme? Recognize any?
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] 15 Must-Have Tools for Professional Copywriters
    Google Drive (free). For me,  Google Drive is the perfect answer. They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. Here’s a suite of 15 must-have tools copywriters should equip themselves with. 1.  Copyscape (free). Zite (free).
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 18, 2015
    [Google] [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers
    It was a simpler time when people didn’t have “nomophobia” ( google it ), and the number of channels marketers had to interact with consumers on was limited. Author: Kristen Kaighn Back in the day, omni-channel marketing was really easy. However, consumers might not fall squarely into those mapped stages and activities.
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 27, 2013
    [Google] Interesting Threads in Dell’s 2013 Social Media Predictions
    For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. I happen to be one of the 14 people quoted in this Dell e-book,  Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. agree completely. You #keyword #spammer #you.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Google] Audio Content Made Easy: Fantastic Apps for Podcasting
    Google Sheets (Free). I use a Google spreadsheet to share my production calendar (upcoming guests, recording dates, and air dates). Google Sheets (Free). I use a Google spreadsheet to share my production calendar (upcoming guests, recording dates, and air dates). By Kerry Gorgone, {grow} Contributing Columnist.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Google] Uncovered: The Future of Mobile Marketing
    Google Play (53%). Google Search (53%). How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? In the U.S. billion. Facebook (74%).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 18, 2012
    [Google] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
    These are keyword monitoring, which tracks the user’s site rank in Google and Bing, and competitor monitoring, which captures metrics such as Google PageRank, inbound links, and indexed pages. With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Google] 6 Tips for Creating Content That Spreads Naturally
    organic traffic and Google referrals. For example, having attractive featured images on your content polishes the overall look of your shares to Facebook, LinkedIn, and Google+, increasing conversions by offering a more descriptive and therefore appealing presentation of the content. That means there's a lot of content. Seriously.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Google] Healthy Habits For Optimizing Your PPC Campaign
    Record the results in a Google Drive spreadsheet, so previous ad winners are documented and readily available. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home. This three-step approach will help you optimize excessive keyword lists AND drop those 10 pesky pounds. Stay hydrated. Breathe.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Google] Employee Sues Employer Over Ownership of Six Million “Likes”
    James Wu | Facebook | Google+ | LinkedIn | Employee Sues Employer Over Ownership of Six Million “Likes” by James Wu - Maximize Social Business. Additionally, Facebook also allows unofficial Facebook Fan pages that are created and run by individuals who are […] Author information James Wu James Y.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Google] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • HUBSPOT  |  SUNDAY, JUNE 2, 2013
    [Google] BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
    Free Guide: An Introduction to Google+ for Business. Over the past few months, Google+ has made quite a number of changes to its layout and product features that give marketers better opportunities to engage with its 500 million users. The new search results page is shown to be much cleaner and resembles Google quite a bit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Google] Finally, the truth about social media and customer engagement
    They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. And then, it got crowded. The amount of content on Twitter literally exploded.
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Google] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    lets you work directly from Gmail and Google Calendar to select available meeting times and share those open slots with the person you are trying to schedule a meeting with. You simply send over your unique Calendly URL, and people choose a time and date based on your availability, which is synced with your Google Calendar or Office 365.
  • RADIUS  |  WEDNESDAY, MAY 13, 2015
    [Google] The 16 Tools in the Radius Marketing Stack
    Google Analytics. Google Analytics tracks and reports our website traffic so we can make decisions based on data. Google Apps. Google Apps is at the root of our collaboration and completely ingrained in our day-to-day tasks. Salesforce. What is it? CRM System. Why do we use it? What is our favorite thing about it? Radius.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Google] 10 Ways to Generate More Leads from Your Business Blog
    But be careful – some experts claim that the technique can be subject to penalty by Google if they believe it represents an attempt to “ manipulate links to your site ”.). Here are 10 proven ways to generate more leads from your blog. And no, #1 is not “write better content” (because you already knew that.). 1. Subscribe Now!”). 4.
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 6, 2015
    [Google] What Are the Busiest Times on a Staffing Website
    With some custom reports in Google Analytics, we’re able to break down the website traffic by day and hour. After the month of September, I did some digging into the busiest times on a staffing website. Having those reports from the September website traffic for 23 staffing websites, I took a look at overall traffic and Job Board traffic.
  • OPENTOPIC  |  THURSDAY, AUGUST 4, 2016
    [Google] More Companies Turn to Machine Learning to Leverage Analytics
    With major cloud-infrastructure providers such as Amazon, Google, IBM and Microsoft heavily investing in the technologies, ABI estimates machine learning-based data analytics tools and services revenues to hit nearly $20 billion in 2021 as machine-learning-as-a-service (MlaaS) models. Cognitive Technology
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Google] Marketing as a Revenue Engine
    According to Google Analytics, traffic to  Find New Customers is up by 1,602% ! ). B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. highly recommend every business executive watch it.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 7, 2015
    [Google] 10 Things You Didn’t Know About WordPress
    And of course, we cannot overlook the fact that Google loves WordPress, making it the most SEO friendly CMS around. We talk about WordPress on our blog often, as we undoubtedly believe it is the best CMS for any website project. WordPress will be celebrating it’s 12 th birthday on May 27, 2015. 2. Volunteers build WordPress. run on WordPress.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Google] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    Google+ news feed photo uploads. Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. According to 3M Corporation , 90% of information transmitted to the brain is visual. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post.
  • WRITTENT  |  FRIDAY, MARCH 15, 2013
    [Google] The Hottest Marketing News of the Week
    Google Reader Shutdown a Sobering Reminder That ‘Our’ Technology Isn’t Ours Maybe you are one of the furious media people [.]. Even if you didn’t experience serious rise and falls this week, the global marketing world is all about change and move. Let’s get an eye on what was going on. Marketing News
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 16, 2013
    [Google] Marketing Is In The Throes of A Buyer Revolution
    You can follow Tony @ TonyZambito, on Linkedin , Google+ and soon on TonyZambito.com. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. And so today, I would like to bring in Tony’s perspective to our  Future of Marketing  series.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Google] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Foursquare compares the way Promoted Updates work to the way Google AdWords works. In other words, if I searched for "Mexican food" in Google, I might see an ad for a Mexican restaurant in the PPC results. Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week's time. Get it?
  • WEBBIQUITY  |  MONDAY, APRIL 30, 2012
    [Google] Why Twitter Needs to Change to Keep Up with Social Media Marketing
    Here are some of the major problems Twitter needs to address if they hope to keep up with Google+, Pinterest, and Facebook. 1. Google+ allows you to post similarly to Twitter, posting short ideas and jokes and links, but they also encourage a sense of community with comments threads and Circles. Guest post by Nisha Kaushal.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Google] The Rise Of Visual Storytelling
    And please continue the conversation with me on  Twitter (@ BrennerMichael ),  LinkedIn ,  Facebook   and  Google+. The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. How can brands compete? Videos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Google] The essential guide to building your business through Twitter search
    If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites.  . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. funny movies. Steelers win”.
  • SYNECORE  |  FRIDAY, JUNE 27, 2014
    [Google] What is Integrated Digital Marketing (IDM)?
    Using Paid search tactics such as Google Ad Words will offer your brand numerous ways to micro target prospects more cost-effectively than many traditional forms of advertising. Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website ? process.
  • THE POINT  |  THURSDAY, MAY 30, 2013
    [Google] The Long Distance Relationship: How to Work with a Remote Marketing Agency
    Ask your agency to maintain a record of project status and “next steps” (perhaps using a file sharing platform like Dropbox or Google Drive ) so everyone is on the same page, and so you can access project updates even if your agency has already gone home for the day. 2. The era of agency specialization is well and truly upon us. Trust them.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Google] A Lesson in Reputation Management from Southwest Airlines
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. Not the best news to get as you land. Writer’s Note: This article was initially stopped at this point. bradbialy Thanks for your patience, Brad.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 9, 2015
    [Google] Are Salespeople Overlooking Video?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Are Salespeople Overlooking Video? Everything that we read today about social sales points to three consistent facts … We have moved away from the pitch and instead toward the conversation. Jamieson contributes a monthly column on Social Selling. Social Sales
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 31, 2014
    [Google] When Doing Content Marketing, Create a Header for your Content
    To continue this discussion, please hop over to my Google Plus page. I’m looking to use Google Plus more and more. Failure to plan is the biggest problem in B2B marketing today! Skip this and your campaigns fall on their face. Ready, fire, aim does not work in marketing. The date the content was refreshed. And so forth.
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Google] App Search – Whiteboard Friday
    In today’s special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some. Marketing ROI Cmo undefined marketing roi
  • HINGE MARKETING  |  FRIDAY, JUNE 12, 2015
    [Google] 10 Best Lead Generation Sources Visible Experts? Use to Attract Clients
    On Google+ or LinkedIn? Based on interviews with over 130 Visible Experts and 1,028 buyers of professional services, Hinge’s research uncovered the 10 most effective sources Visible Experts use to generate leads for their firms. Are speaking engagements worthwhile? What lead generation sources should be the highest priority?
  • BUZZSUMO  |  TUESDAY, MARCH 1, 2016
    [Google] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? That gives it authority and a high ranking on Google. ’ on Google. The third post on Google by Forbes is headlined “ What is content marketing? ” and has so far received 50 links. scannable text.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Google] 5 reasons you should be in social media, even if the boss says “no”
    What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2016
    [Google] 7 Compelling Reasons to Invest in Mobile Marketing
    Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Google] The Future Of Digital Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. Storytelling and the battle for customer attention. What defines good content?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 20, 2013
    [Google] Does Your Organization Need A Chief Content Officer? [Video]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Traditional forms of B2B Marketing are no longer enough in today’s digital world. Our customers are looking for valuable and helpful information , not hype. What is Content Marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] How to be useful, despite your smartphone addiction
    It’s perma-connected to the web, which means every twenty minutes or so, I switch to the twenty other tabs in my browser and check my Facebook / Google Plus / Twitter / Gmail accounts. I get a lot of work done, but I’m also just as useful outside of work. By Mars Dorian, {grow} Contributing Columnist. Here’s how: 1. Really.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google] Twitter Tests Out New, More Visual Layout
    it kind of looks like Google+, too. Google+ lets users turn posts into ads -- just like Facebook and Twitter. One of the cool things about working at a popular tech blog like Mashable is that you''re really in-the-know about industry news. Here''s what it looked like: Look Familiar? As Mashable pointed out. But also. What''s Different.
  • BIZNOLOGY  |  MONDAY, AUGUST 18, 2014
    [Google] Who is clicking on paid search ads?
    Almost every nickel that Google makes comes from paid search. But if half of all searchers don’t click on ads  ever , how could Google be making all this money? So, Google is cashing the check, but it is because they’ve orchestrated such spot-on results. I regularly do training sessions on search marketing.
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Google] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    Facebook and Google both care about fresh, unique, legitimate content. So you do a search, it’s now called the Universal Search of Google, and it will show you images, blogs, news and commercial search results. So, when you are pushing out content on Facebook a lot of it will get indexed by Google. We’ve
  • HINGE MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Google] 5 Content Marketing Faux-Pas that are Killing Your Business
    In fact, Google has a strict policy and a ‘zero tolerance’ about keyword-stuffing and severely penalize websites following such practices. Is your website fading into oblivion? It could be because of your poor content marketing strategy. When it comes to content marketing strategies , B2B tend to underdo it. Lack of Goals.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Google] Best Branded Content of April: The VR Wave is Here
    In March, Google released a frills-free version of Facebook Instant Articles with  Google Posts. Just as Instant Articles publish directly to the Facebook feed, Google Posts publish directly to Google search results. The biggest highlight was HTC Vive. Right now, it has one big advantage: It lets you move around.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 26, 2013
    [Google] 10 Reasons to Redesign Your Website Now
    Get rid of the clutter. 4.  To ensure that your site is effectively optimized ( SEO ) for Google’s ranking algorithm. Are you thinking about redesigning your website, but hesitant to begin because of the time it would take and the costs associated with it? Clean is in. Learn more > 5.  To make your messaging clearer.
  • HUBSPOT  |  THURSDAY, NOVEMBER 5, 2015
    [Google] 10 Time-Saving Tools for Managing Your Social Media Following
    Social and website traffic measurement from Google. Applicable network(s): Twitter, Facebook, Linkedin & Google+. Keeping up with emerging social media networks is challenging. It's easy to feel like you're spreading yourself thin. Ones that actually work. 10 Time-Saving Tools for Managing Your Social Media Following. 1) Crowdfire.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 13, 2013
    [Google] One Bad Apple. A {growtoon}
    Related Stories Battle lines. A {growtoon} The Google Glass Rival? A {growtoon}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars   Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. mars dorian.com/.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 26, 2013
    [Google] 10 Marketing Tools We’re Thankful For
    Google’s Keyword Planner enables marketers to examine keywords for both SEO and PPC efforts to develop the appropriate strategies. 8. by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. With the U.S. Here’s our ‘Ode to Integrated Marketing’, a cornucopia of 10 marketing tools we’re thankful for: 1. Happy Thanksgiving!
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Google] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    Her response to a Google ad.). It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. In short: no.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Google] 12 Filtering Tips for Better Information in Half the Time
    Grab Google Reader and subscribe to Tim’s feed here. moves you up] on Google Reader to navigate your feeds. Related resources: Download Google RSS Reader. remember signing up for the Google reader about a year ago, and using it once… bet there is a bunch of junk piled up now! This is a whole new ballgame.
  • FATHOM  |  MONDAY, JANUARY 13, 2014
    [Google] Embrace the Suck: 3 Reasons Why Negative Online Reviews Are Helpful to Your Brand
    Whenever I see a Google Plus local business page that has a large number of nothing-but-five-star reviews, one word comes to my mind: “fake.” No company gets a 100% satisfaction rating from every customer they’ve ever done business with (unless your customers consist solely of your friends and family members).
  • HINGE MARKETING  |  MONDAY, MAY 5, 2014
    [Google] It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help
    On Google+ or LinkedIn? Related Stories Google+ 101: What it is and Why it’s Valuable for Professional Services Firms Hinge’s Fab Five: April 2014 Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care Email marketing may be the Rodney Dangerfield of professional services marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Google] The Human Touch – Important For Marketing Today and Tomorrow
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this  Future of Marketing  series, we have covered topics such as  Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership ,  Culture ,  Content , and so much more.
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Google] 5 New Year’s Resolutions for Marketers
    Make Google Analytics my home page. always thought I did a pretty good job of this – after all, I posted my blog posts on Facebook, LinkedIn, Twitter, and Google+. There’s something very optimistic about the people who make New Year’s resolutions every year. Hope springs eternal. In 2016, I plan to take this approach to heart.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Google] The 10 best big company blogs in the world
    Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves. There seems to be a lot of noise about the “death of the company blog.” What are the best company blogs today? Walmart.
  • NUSPARK  |  SUNDAY, FEBRUARY 15, 2015
    [Google] SEO: The Importance of Conversion over Rankings and Traffic
    SEO (search engine optimization) is an ever-evolving strategy that has, over the years, lost its focus in the attempts to generate traffic via better and better rankings through Google, Bing, Yahoo, and the like. The result can be astounding. That begins with knowledge of what SEO and conversion optimization actually are. They think, “Gah!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Google] How to use Product Hunt to boost your business
    You might think that Product Hunt is just for small startups, but some of the best-performing products of all-time were produced by Google, Amazon, and Lexus. You might think that Product Hunt is just for small startups, but some of the best-performing products of all-time were produced by Google, Amazon, and Lexus. It depends.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 24, 2011
    [Google] 11.5 Steps to Video Blogging in 30 Minutes
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. Set up webcam, test for lighting. Reviewed the video clip, reshot it a 2nd time.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Google] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Google+ - Google plus is great for posting images, video and educational content. The +1 buttons showing up next to results can improve your click through rates on Google searches. 5. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Google] What Is A Content Strategy And Why Do You Need It?
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies.
  • BIZNOLOGY  |  TUESDAY, JUNE 24, 2014
    [Google] Social networking services should be facilitated not controlled
    Maybe you need to do a better job of being an engaged participant on communities that already exists, be it on Facebook or Google Plus groups or pages or on messages, forums, or even subreddits. If you can find a copy, buy one. Everything  Amy Jo Kim  recommends can be mapped perfectly to web2.0 community is indeed a family. Play with them.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Google] Quit Cloning Content: Battling Crap Content Through Form
    Just take a look at a Google Trends report and you''ll see the interest over time escalate drastically over the past two years. When I look back on 2013, I think of it as the year the concept of "content marketing" skyrocketed. As you can see, there are many formats through which your content can be shared. Inbound Marketing content creatio
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Google] The Top 9 Videos From Brands This Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. hope you enjoy the videos! Expect tears!
  • JUNTA 42  |  MONDAY, NOVEMBER 14, 2011
    [Google] 8 Content Marketing Initiatives To Seriously Consider for 2012
    Google’s Panda update earlier this year means that social media sharing is more important to getting found in search engines than ever before. Take Heed…Google. This is scary, because it is possibly that Google could monopolize the entire content finding chain. thought I’d share it with you. Who knew? become?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 20, 2014
    [Google] Lifehacks for the Modern Marketer
    by James Hahn II Related Stories Understanding the moving target of Facebook reach How to fix Google+ Are the bad guys winning? How do you get it all done? If I had a nickel for every time I heard this question … well, I wouldn’t be rich (let’s be honest) but I could probably treat you to lunch. eMail management tricks.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Google] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. But happy to hear your arguments in the comments?). Comment.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 6, 2015
    [Google] Employers: Guidance to Refine Social Media Policies, Part 1
    Facebook | Google+ | LinkedIn |. Employers, how often is your company’s Employee Handbook updated?  How often are your employee conduct and social media policies reviewed for compliance with the law?  At the very least, hopefully these policies and documents are reviewed and updated annually.  Author information. James Wu. James Y.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Google] Four Badass Facebook Advertising Tactics
    by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since The question that many B2B marketers are struggling is; How do I as a marketer best utilize Facebook ads for success?
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Google] 10 Tips That Can Drastically Improve Your Website's User Experience
    Google offers a free service where you can get information on your page speed. Google will also offer you some suggestions for improving your load time on Mobile and Desktop. To check if you have any 404s you can set up Google Webmaster tools on your website and check crawl errors. When they don’t get it, they usually bounce.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 1, 2016
    [Google] 7 Commandments For A Good Content Experience
    ” Last year mobile google searches surpassed desktop searches. ” Last year Think With Google started to re-imagine the way we conceptualize content and popularized the term “micro-moments.” It’s no secret that consumers are taking control of what content they choose to see. Let the People Speak.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Google] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
    HubSpot has a lot of content development resources to help you create your calendar here and here. 5) Take part in Google Hangouts. Giving Tuesday held a series of Google Hangouts on Air to discuss different parts of the movement, aimed at different audiences, with a panel of guests. Who wouldn''t want to be? And why not? Hangout!
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 7, 2010
    [Google] 5 things to do to get ready for coming communication shift
    As they do that, it may become possible to have passive discovery of interesting conversations guided by the algorithms of Google and Bing and their analysis of vast amounts of social media data. A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations.
  • WRITTENT  |  WEDNESDAY, APRIL 30, 2014
    [Google] 11 Ways to Write Damn Good Headlines
    Keyword-centric headlines are crucial to getting your blog post ranked highly on Google. Whether or not you mention your primary keyword early in your headline is a major Google ranking factor. Naturally, you should always be writing for humans, but keep Google in the back of your mind as well. Sufficiently scared? Image source.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Google] 12 Things You Learned in College That Prepared You for the Real World
    12 Things You Learned in College That Actually Prepared You for Work. 1) Google EVERYTHING. Google it. Google it," says Brittany Leaning , Content Strategist at HubSpot. See #1, "Google Everything."). mean, what's the big deal with saying "Hey"? That was all it took. We'd love to hear from you in the comments. Admit it.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [Google] What Makes Effective B2B Content Marketing? [Research]
    Google+, SlideShare and Pinterest usage all decreased compared to last year’s numbers, leaving Slideshare still one of the biggest opportunities in B2B content marketing. 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? Want To Learn More?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Google] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. If the rabbit hole is content marketing, then the rabbit is the search for ROI. But he doesn’t know why these things are important.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Google] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Tool That Will Replace Your Social Media Agency: Likeable Hub by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Google] Straight Talk on Social Media Gurus
    Don’t abandon your blog to dedicate 100% of your time on Google+.  By Stanford Smith, Contributing {grow} Columnist. love experts. These folks have invested their own time and money learning something so I don’t have to.  My problem is with you.  Specifically, I think you are learning the wrong lessons from social media luminaries.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 22, 2015
    [Google] 10 Marketing Trends That Should Influence Your Content Strategy
    survey by Millward Brown Digital and Google revealed that nearly half (46 percent) of potential B2B buyers in 2014 were millennials (ages 18-34). As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. However, staying on top of everything that’s going on in the world is next to impossible.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Google] 11 Apps Every Marketer Should Download
    Have you ever been on the go but needed to access your Google Documents to update something you simply forgot to change before you left the office? GoDocs is not an official Google app, but it still works really well to access your Google Docs. Apps are everywhere these days, and not just on your iPhone. Enter Statigram !
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Google] Social Media + March = Madness in the Workplace
    James Wu | Facebook | Google+ | LinkedIn | Social Media + March = Madness in the Workplace by James Wu - Maximize Social Business. It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015. 
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Google] How the Big Social Networks Use Email to Increase Engagement
    Google+. Google+ has a weekly digest email that prompts readers to both follow new users, and read new content. What's great about the email is the in-email buttons that allow you to easily add new users (whose relationship to you Google+ helpfully identifies) right in the email to build your following. Pinterest. Facebook.
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Google] Four Trends Elevating Marketing as the Key Business Engine
    According to a report by CEB and Google , “Today’s business buyers do not contact suppliers directly until 57% of the purchase process is complete.”. Thanks to highly attributable channels like Google PPC and affiliate partners, these companies can connect the dots directly between marketing investment and revenue. Just speculating.).
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Google] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    Google’s Glass and Innovega’s iOptik lens system are prime examples of wearable AR technology in action, while Amazon’s new iOS app offers a glimpse into the possibilities of augmented-reality shopping. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. And shop.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Google] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    It is a big, “no-no” for Google. Flat, one-page “websites” are often used for spamming purposes and are not ranked will by Google. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. Duplicate content is not good for search engine performance.
  • JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Google] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    The acquisition could also be seen as a defensive move by Microsoft to keep Google and Facebook out of the B2B workspace. overall spot, ahead of Google and Facebook? In December 2013, CMI released its annual content marketing predictions report (as we do every December). So, I was a mere 30 months early with that prediction. billion.
  • BIZNOLOGY  |  MONDAY, JUNE 13, 2011
    [Google] Has social media ushered in the Age of Disinformation?
    Another friend of mine has recently complained about getting mostly useless content--with zero editorial and zero user reviews--from reputable sites whenever he Googles " review". Image by raider3_anime via Flickr. by Aaron Kim. Answers, one of them mockingly calling this world where everybody is an expert "the age of disinformation."
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Google] 9 Things Great Writers Do Every Day
    Edit slow. 9) Google any grammar questions. If you come up against a grammar issue while you’re writing, do a quick Google search on it. You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. Habits have the uncanny ability to stick with you. New York Times. Slate.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 20, 2013
    [Google] The Remarkable Marketing Made Simple TV show
    Google Hangouts and Skype do not. This show, which premieres every Thursday at noon ET/9am PT is booming ! So let me share 3 things that make Marketing Made Simple TV a great show. Marketing Made Simple TV is a TV on the Web show, and not a web show. TV shows feature camera changes, B-roll content and a green room. And we aim for many more.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Google] 3 Questions You Should Ask About Your Content Marketing Strategy
    Whether you’re utilizing an advanced metrics tool like Omniture or Webtrends, or you’re using Google Analytics, there are fundamental metrics you should always pay attention to when measuring content. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? Purpose. Simple!
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Google] Three Tips for Easy Editorial Calendars
    Post on Google Buzz. Add this to Google Reader. Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. And I have to admit, it’s tempting. But it’s also a mistake.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Google] 2 Key Tips To Help Rethink Your Marketing Analytics
    PR and Analytics are both about "finding the right story to tell" to ultimately "sell an idea." Tools such as Google Analytics can be used to decipher where web referrals are being attained, but points out the limitations where offline media placements are concerned. ” Here are two key takeaways from the Twitter chat: 1.
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Google] 8 Times When You Shouldn't Feel Guilty About Using PPC
    If you've never set up an AdWords campaign and you find yourself in this scenario, check out this blog post, " A Simple Guide for Setting Up Your First Google AdWords Campaign." Let's not forget that Google PPC isn't the only paid online advertising that marketers can take advantage of. After all, everything in moderation, right?
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