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  • SAZBEAN  |  MONDAY, JANUARY 16, 2012
    [Google] 4 Tips to Keep Your Website Ahead of the Curve in 2012
    New and exciting fonts can be found via Google‘s open API font styles and require a simple set of code to be dropped in for compatibility with a website. Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. Don’t Be Afraid to be Bold. Mail Chimp. Instagram. Pinterest.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Google] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    primer on using Google Reader, Google Docs or HootSuite to back up your Twitter archives. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following?
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Google] Facebook Finally Supports GIFs: 10 Ways to Celebrate
    In terms of choosing a GIF source, Facebook supports the whole gamut -- Tumblr, Imgur, Giphy, Google Image search, etc. There's an old saying that goes, "A photo GIF is worth a thousand words.". And as of today, Facebook is finally allowing users to express themselves via GIF. Hold for applause.]. The best part? Seriously, that's it.
  • SAZBEAN  |  MONDAY, FEBRUARY 7, 2011
    [Google] Re-Review: Actionly for Social Media Monitoring & Measurement
    However, Actionly still is not picking up my own Google Buzz posts, and the Flickr results are empty even though I (as sazbean) have a Flickr account. The News results are also empty, but I’ve noticed that Google seems to filter blog posts out of it’s news feed results (blog posts are where most of my results are).
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Google] The Top 10 WordPress Contact Forms
    Twitter | Facebook | Google+ | LinkedIn |. The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! Author information.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 6, 2014
    [Google] What We Can Learn From The Most Shared Videos Of 2013
    Related Stories 10 Ways B2B Businesses Can Use Pinterest Social Video in 2014 If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It. YouTube has released its list of most viewed ads of 2013. Chances are pretty good that you have seen at least one, if not more, of them. 
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Google] How Healthcare Providers Can Grow Their Medical Practice
    Tip #1: Take Advantage of Google Mobile Search Ads and Click-to-Call Buttons. Running paid search ads on Google is nothing new to medical practices. But people don’t just run Google searches for medical help on their PCs and tablets. It’s a great way for patients to find you. That’s no secret. Just the Beginning.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Google] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    And I’ll be using Google Trends to illustrate how interest in particular products has changed over time. Check out the Google Trends chart below to see how interest in the RoboSapien peaked in December of 2004, before gradually declining. But for the sake of science, I plugged “Tickle Me Elmo” into Google Trends anyway. Snuggie.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Google] Social media and the big conversation “fail”
    Post on Google Buzz. I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Google] Is Content Marketing Still Worth It?
    Certainly ranking on the first page of Google helps, a lot. A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. Let’s say you sell widgets for nuclear plants in the U.S. Source: VentureBeat.
  • CONTENT MARKETING TODAY  |  FRIDAY, MARCH 30, 2012
    [Google] The Future of Effective Content Marketing – Long Term Personas
    For me, however, there is one critical aspect of all of this work that most are missing and that is that we are overlooking Google’s future intentions for search. Undoubtedly the above approaches work and if you’re good your conversion rate from blogger contact to content placement can be extremely high. Via www.seomoz.org.
  • BLOG MY CALLS  |  TUESDAY, APRIL 23, 2013
    [Google] Social Media Marketing: 5 Reasons We Love Hootsuite
    Or…the nickname of the trombone section in a high school band. 5) Google+ data – Other tools are still jumping on the Google+ bandwagon. At LogMyCalls , we''re always seeking to find the best marketing and analytics tools. We''re developing a smart call tracking tool, so we appreciate smart marketing tools of any sort. They get it.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 15, 2013
    [Google] B2B Marketers – How to Make Your Website Mobile-Friendly
    Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). Use Google Analytics to measure activity on your site using mobile devices. Choose a strategy.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Google] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+. Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. Step #1: Clarify value. This included: Reviewing  marketing materials. Celarity, of course.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 18, 2013
    [Google] 4 Crazy Local Search Statistics You NEED to Know
    Or, are they finding your competitors'' businesses? - 46% of all searches on Google are local. But the predominant way that customers find local businesses is via a Google search. Every one else uses this fancy new thing called the Google. What actions do they take? - 86% look-up the location of a business on Google Maps.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Google] 3 Business Blogs with Proven ROI from Industrial Companies
    Results: 25 percent reduction in marketing costs along with major account wins; number 1 ranking in Google for terms like “Dipping Flux,” “Pop Solder Paste” and “Tabbing Ribbon;” increased number of qualified leads and sales and won numerous industry awards. A business blog is an important and integral component of inbound marketing.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 20, 2013
    [Google] A Content Marketing Strategy Lesson From…Miley Cyrus
    Just take a look at the Google Trends chart below: That giant spike that hits 100 is August 26th, the day after her VMA performance. In the span of one performance, Miley Cyrus was able to generate such a strong opinion from her audience that she was the subject of the most searches in Google the next day. Stubborn myths or bad habits?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Google] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Twitter | Facebook | Google+ | LinkedIn |. The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Google] Sales Best Practices include Marketing-Sales Alignment
    Related Posts: The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently Getting Ready for Marketing Automation. Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google] Preparing for a Social Media Crisis
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Preparing for a Social Media Crisis by Maggie Patterson - Maximize Social Business. Social media has radically altered the PR function but no more so than when it comes to crisis communications. Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • VOLACCI  |  MONDAY, OCTOBER 28, 2013
    [Google] Overcoming arithmaphobia for content marketing success
    For my fellow geeky writers who are paralyzed with fear of numbers and charts, here are a few quick measurements from Google Analytics that will help you conquer your fear of numbers. In Google Analytics, you can navigate to Audience > Demographics > Location for some very interesting insights. Calculate tax on a tab?
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 12, 2011
    [Google] Week in Review August 12th
    Three Google+ Features That Might Help Your B2B Marketing Efforts by @CollierPickard via @MarketingProfs. With school just around the corner, even those of us who've been out of the classroom for, er, a "while," start feeling slightly more motivated to study up on things. by @TheSalesLion. Audio - 21 minutes).
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Google] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Google] Content Marketing Manager Job Description
    Experience with wordpress, Google analytics, Slideshare, and the top social channels. I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Requirements.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Google] Attribution for the Assist
    If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while.  My previous posts Google for the Assist and Turning Your Paid Search Campaigns into a Slam Dunk both look at the world of online marketing through the eyes of a sports fanatic. Find the Best Attribution Model.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Google] Using SlideShare to Boost Your PR Efforts
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Using SlideShare to Boost Your PR Efforts by Maggie Patterson - Maximize Social Business. SlideShare is a platform for sharing business documents, videos and presentations, but it typically is not considered as a traditional social media platform. Media Relations
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Google] A Guide to Creating a Thought Leadership Campaign
    While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. 8. It gets you started. It secures resources. Preparation is key. Your Turn.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Google] 10 Tips for Getting Long-Term Traffic to Your Content
    The first is to use tools like Google Trends. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. If you use Google analytics, you can set up a custom report to figure this out, too. We then hit publish. It’s simple.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 31, 2015
    [Google] 8 Ways Hospitality Brands Can Use Vine for Marketing
    Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 8 Ways Hospitality Brands Can Use Vine for Marketing by Debbie Miller - Maximize Social Business. Even though Meerkat is currently the talk of the town, many marketers are still undervaluing the possibilities with Twitter’s other product, Vine. Social Media for Hospitalit
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Google] The Best Content Marketing at the 2014 World Cup
    Google search data shows there is more interest in the World Cup than the Olympics, the Superbowl and the Tour de France combined. New research from Google suggests that multiscreening has more than doubled since 2010. I’m nearly giddy that the FIFA World Cup is starting today. errmm, doctor’s appointment. This is the main event!
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Google] 5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)
    Facebook Ads is very different compared to Google Ads ( Google AdWords ) as this is based on demographics while Google Ads is based on keywords. There are a lot of search engines that are available like Google, Bing and Yahoo. Google Ad Planner. Google Insights. Search Engines. Quantcast.com. Facebook.
  • FATHOM  |  MONDAY, AUGUST 12, 2013
    [Google] How to Disavow Links (And Tools to Get Started)
    Matt Cutts, the head of Google’s Webspam team, addressed this common question last week with the short video below. The question: “Should I be worried if a couple of sites that I don’t want to be associated with are linking to me?”. If you still aren’t able to get the site to remove the links, you need to disavow these links.…
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Google] The 10 best big company blogs in the world
    Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves. There seems to be a lot of noise about the “death of the company blog.” What are the best company blogs today? Walmart.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Google] Healthy Habits For Optimizing Your PPC Campaign
    Record the results in a Google Drive spreadsheet, so previous ad winners are documented and readily available. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home. This three-step approach will help you optimize excessive keyword lists AND drop those 10 pesky pounds. Stay hydrated. Breathe.
  • WINDMILL NETWORKING  |  MONDAY, JULY 6, 2015
    [Google] Firing Employee Who Made Vulgar Posts Violated the Law
    Facebook | Google+ | LinkedIn |. Pier Sixty, LLC is a catering company in Manhattan, New York.  Not too long ago, some of Pier Sixty’s employees were concerned that company management repeatedly treated them disrespectfully and in an undignified manner.  As a result, the employees began to express interest in union representation.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] Three Major Challenges of Influence Marketing for Businesses
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Social Media Influence
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Google] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Twitter, Instagram, Tumblr and Google+ support the @mention format. Google+ also supports the +mention. Facebook, Google+, Twitter, Instagram and Tumblr support the #hashtag format. 6. Google+: unlimited, although one recent test showed a 100,000 character limit. Click here to join the Google Hangout: [link].
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Google] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ). It’s always been important to track and report marketing results. Now we have dashboards for just about every marketing software we use.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Google] There Is No One Size Fits All B2B SEO Program
    Resources for Establishing Basic Technical SEO “Know-How” Google Webmaster Guidelines and YouTube Channel. Google Algorithm Change History via Moz. As I reassessed those discussions, I thought about how different each program could be. Another organization was stuck in a legacy CMS from a previous holding company. BuzzSumo.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 22, 2013
    [Google] Making Your Mobile Marketing Count with 6 Essential Strategies
    Track Calls from Google Mobile Paid Search (PPC). Inserting trackable, clickable phone numbers in your Google mobile search ads ensures those mobile users can call you directly from the ad or your landing page. All the cool kids have smartphones, and there are a lot of cool kids. According to this recent study , there are 91.4
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Google] Almost any brand can be Pinteresting. Here’s how!
    Pins are 100x more viral than tweets and Pinterest Board pages can rank on Google long after the original post. Pins are 100x more viral than tweets and Pinterest Board pages can rank on Google long after the original post. must point out many of these, if not all, were not brand sponsored! Why use Pinterest? Absolutely. Really.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Google] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Google] 18 Growing B2B Content Marketing Trends to Share
    39% of B2B Marketers use Google+ to distribute their content. 9. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Photo Credit: Flickr.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Google] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • WRITTENT  |  MONDAY, DECEMBER 2, 2013
    [Google] How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide
    Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality. It’s impossible to discuss the idea of SEO blog posts without bringing Google’s quality guidelines. Great SEO isn’t really a standalone practice anymore.
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Google] Defining Social Business: a Call for Clarity and Collaboration
    Dada Gerardo has a definition himself: “Being a social business is not about having a team of people monitoring LinkedIn, Twitter, and (if you are in the “leading edge”), Google+ and Pinterest. Mail me , connect on Google+ or leave a comment. Yes, you are right: social business is a buzzword. Business is business.
  • HUBSPOT  |  WEDNESDAY, AUGUST 4, 2010
    [Google] 3 Online Marketing Metrics to Ignore
    Google (or more precisely, Larry Page, one of the co-founders of Google) developed Page Rank as a means of measuring a website's authority on a logarithmic scale from one to ten. But Google Page Rank is now irrelevant. Are you still using Google Page Rank to measure your authority? Are you one of them? Page Rank. Right?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 29, 2012
    [Google] How Do You Share Content If You Don’t Have a Blog?
    Google+ - Great place to have conversations and ask leading questions, not to mention the benefits of search results. Doing a blog is a major commitment and lots of us haven’t pulled the trigger for just that reason. But I’m sure you’ve got good content to share, but how do you do it? LinkedIn – Post status updates.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Google] What Drives Us? 4 Keys to Creating Compelling Content
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Lawrence and Nitin Noria. Let me know what you think. Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Google] 6 Ways to Filter Your RSS Feeds - ReadWriteWeb
    Google. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. So I merge RSS-feeds (I dont need real filtering too much) with Google Reader. google. ReadWriteWeb. RWW Network. Last100.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Google] Web Analytics + Customer Voice = 20/20 Vision.
    Post on Google Buzz. Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Unlike that #16 seed, you get the option of a do-over.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Google] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    It''s kinda like Googling, but even better. So without further ado, I''d like to present you with 20 of my favorite websites, but way back in their early days: 1) Google. Remember when Google was in Beta? Tweet about Google. 2) Apple. I just picked up a new hobby. call it "Waybacking.". Remember the iBook? Who knew?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Google] 5 Proven Strategies for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 WSI Milton Yes, that's right, but if you're using facebook, you need to somewhat integrate Google analytics to your facebook pages in order to use and track the likes well. Google Sponsors Free In-Flight Wi-Fi.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 8, 2012
    [Google] Social Media Marketing Strategies for Video Distribution
    Social Media Marketing Strategies:  Next Stop – Twitter, Facebook, Google+ and Beyond YouTube helps you kick-start the conversation on other social media sites by allowing you to post your content to Twitter, Facebook and Google+. Social media strategies for getting your video seen! Make that a lot of money.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Google] Marketing Must Be Integrated Into The Whole Business
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-. One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] How to Create a Unique Social Hotel Experience
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Google] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+. Has the rise of digital, social and mobile technologies affected your marketing organization? As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. Because business innovation cycles have sped up.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Google] Top 9 Professional Services Marketing Lessons Learned in 2014
    If you want valuable prospects to find your firm online, you need to understand how search engines work, such as: 3 SEO elements web pages need to rank highly in search engine results How the Google Panda 4.0 For instance, Visible Experts at the highest level can have billing rates 13x higher than average professionals. Not so fast.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Google] The 20 craziest things you can do on Twitter
    Post on Google Buzz. OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Bloody great idea. The cows at a Buttermine Farms near Woodstock, Ont., The list includes Brittany Spears.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Google] Top 10 B2B Social Media Posts of 2013
    Reasons Why Google+ is a Killer B2B Social Media Platform (2013). Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. The best way for me to wrap up the year is to share what B2B social media posts resonated most with readers this year. Read more. 9. Read more. 8.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Google] The Global State of the Mobile App and Push Notification Markets
    The combined revenue from iOS platforms is largest in the US and many other countries while Google Play is beginning to pick up some steam in others. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Here are some key highlights: Apps continue to dominate vs. mobile web.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Google] 15 Educational SEO Charts and Diagrams
    Google's Collateral Damage by SEOBook and Jess.net ( click to enlarge ). 3. While search engine optimization is one of the core elements of inbound marketing, not enough businesses are incorporating an SEO strategy into their marketing efforts. It's understandable -- SEO can seem complicated if you've never focused on it.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 14, 2013
    [Google] Want to Get into Accounts? Let your signature file do the heavy lifting.
    My Google voice line is here. Buffer Everyone wants to crack into new accounts. It’s a key element in your sales lead generation programs. But how can you get in without being pushy? Pushy emails turn off people. Don’t sell in your emails. The link takes them to my blog. They have a link to my company site too. Find New Customers.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 18, 2013
    [Google] Marketing Made Simple is truly “Must Watch” TV this week! A very special guest.
    Only Marketing Made Simple TV is an actual TV show, unlike Skype or Google Hangouts. Buffer Premiering at noon ET at this blog and all over the internet is the biggest Marketing Made Simple TV show ever! Featuring @GuyKawasaki. Guy Kawasaki. About Guy Kawasaki. Previously, he was the chief evangelist of Apple. million followers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Google] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
    Jeff will be joined by social media experts from Linkedin and Google. The B2B demand generation expert, Jeff Ogden of Find New Customers , a national speaker for the Business Marketing Association , has been invited to deliver the keynote speech on Social Media for Busines s at BMA-NJ’s Social Media Symposium. Jeff Ogden. Weehawkin, NJ.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 13, 2012
    [Google] Content Marketing Metrics: What To Count, How To Count It
    quick Google search lands them on your home page, and from there they initiate their purchase. Photo credit: e y e / s e e. Over the past few columns, we’ve looked at content marketing basics , knowing your audience and ways to generate great content , among other things. First, let’s discuss what metrics we’re talking about. Or subscribers.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 27, 2013
    [Google] Robert Scoble Opens Up About Big Data, Systems of the Future, and Facebook Graph Search
    Scoble recently stopped by the Marketo offices and was gracious enough to chat with us about what the future holds for marketers, Facebook vs Google+, Open Graph, and how Rackspace has open sourced the cloud. Google Now is a good example of where we are headed because it’s trying to get ahead of you to predict based on past behavior.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Google] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. But happy to hear your arguments in the comments?). Comment.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Google] 7 B2B Website Best Practices to Enhance Your Online Presence
    In fact, through it’s most recent algorithm update “ Mobilegeddon ” Google is now adjusting rankings based on mobile-friendliness and displaying search results with “mobile-friendly” tags. This will both improve accessibility for users and help Google understand the content of your images. Why is that?
  • INBLURBS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Google] SEO goes mobile and you should embrace this trend of location based marketing
    As their audience is actively using their apps when they are on the road the chance decrease that they separately open their browser to research on Google for products or serivces. The use of mobile devices is increasingly growing. Tablets and smart phones have become state of the art technology around the globe. Tweet this on Twitter!
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Google] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. The plane was in the air a few minutes later.
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 25, 2010
    [Google] Sending an Email Is NOT Nurturing
    Google alerts with corresponding keywords can serve as delivery vehicles for publicly available nurturing content. I just saw a Tweet come through the stream from the Marketing Sherpa B2B Summit that reads: So if sending an email isn't nurturing what is? b2bsummit. Blogs are a great delivery vehicle for nurturing content. Hogwash.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Google] The Authentic Crisis on Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Authentic Crisis on Social Media by Wade Harman - Maximize Social Business. You have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. But why aren’t we being who we really are? Social Media Psychology
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Google] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn. 
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 15, 2012
    [Google] Will Your Social Media Service Tell You When It Hits The Iceberg?
    Case in point.  If there was a dead pool for social media, the ongoing negative chatter (the “ ghost town ” references) surrounding Google+ might place the social portal near top of list.  Google+ is not going away.  It’s Google, after all.  During the summer, Google failed to renew the feedburner.jp Benjamin Franklin.
  • SAZBEAN  |  TUESDAY, MARCH 6, 2012
    [Google] Enterprises Opening Up to Social Networking
    ” With employees accessing sites like Facebook, Twitter, Google+ and Pinterest from work, the road or a home office, Walls said enterprises need to pay attention to their employees’ and their own social identities. Gartner noted that 50% of large organizations blocked social sites in 2010. News & Notes
  • WRITING ON THE WEB  |  FRIDAY, JULY 8, 2011
    [Google] 7 Writing Tips to Connect Emotionally with Your Readers
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. Agree?
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Google] Confessions of a Full-Time Blogger
    25 Confessions From Full-Time Bloggers and Content Creators. 1) "I often Google words to make sure I''m spelling them right." ( Tweet This Confession ). 2) "Some of my best blog post ideas come to me when I''m in the shower. 21) "I secretly still like Google''s Blogger platform. It''s a pronoun. blogconfession". And you know what?
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 25, 2014
    [Google] B2B brands are dead. Long live B2B2C brands!
    Some have fared better than others; Microsoft, Google and Apple have pretty much maintained their positions whereas Samsung is a clear winner, rising from 14 to 8.  In sharp contrast IBM has dropped out of the top 20, having been sixth the year before.  Experiences from their personal life will inevitably bleed into their business life.
  • MARKETRI  |  MONDAY, APRIL 30, 2012
    [Google] SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long
    first learned about Social Slam through being socially connected to Knoxville resident and social media guru, Mark Schaefer , on Twitter, LinkedIn, Google+ and GROW , his award-winning blog. Everything he authors, blogs, tweets and posts is thought-provoking and unique (check out his recent post: Why Google+ Needs to be Jay Z ).
  • WEBBIQUITY  |  WEDNESDAY, JUNE 9, 2010
    [Google] Minnesota’s Social Media Event of the Summer
    Post on Google Buzz. On June 24, SCORE will be hosting its Social Media & Internet Marketing Boot Camp in Bloomington. and what you can do about it?). Maximize your social networking efforts while minimizing your time. Design an effective business website – then optimize it and measure your results. And much more. Digg this!
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 13, 2011
    [Google] Trigger Events – Keys to Sales Success
    Google Alerts, InsideView and iSell by our former client, OneSource, are three products that alert you to trigger events. B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. Perfect time to call him. with all your options on trigger events.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Google] The Eight Wastes and Internal Social Business Platforms
    The look and feel of a Google Search or a Facebook is dead simple and somewhat inelegant, but is very efficient. Your corporate search tries to follow Google and rely on cross links to establish relevance, but you don’t have enough cross-links in your intranet to make that ranking meaningful. Photo credit: Wikipedia. Defects.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 29, 2012
    [Google] The Unique Office Phone System of Find New Customers
    With that setup, all you need is a Google Voice number along with Skype. And Google Voice comes with voice-mail, text messaging and more. The Unique and Unusual Phone System at Find New Customers. As the host of Marketing Made Simple TV , I have what most people would consider a unique phone system. See this huge studio mike.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 20, 2010
    [Google] Content Marketing that Speaks to the Old Brain
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. His sign read, “Homeless. Please HELP.&#. Later, we met up again.
  • WRITING ON THE WEB  |  MONDAY, JULY 12, 2010
    [Google] Content Marketing Results: Landing Pages Rule
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page). Otherwise, you may be creating a great brand, great thought leadership, great content… and so what? Optimized for search engines and.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 22, 2010
    [Google] 8 Ways to Use a Wordpress Sales Page
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Do you know how many ways a sales page can be used? Some people call them landing pages , or squeeze pages. think the term was meant to squeeze your email address out of you, how weird is that? Thursday, June 24, 2010 at 4 p.m. Email. Enter a contest.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Google] Five Apps that Do the Marketing Work for You
    Twilert : Signing up for Google Alerts is a smart way to get a summary of the topics trending in your industry on a consistent basis. Photo credit: dougbelshaw. What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Interested? Interested?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2011
    [Google] DemandCon: Why Storytelling Drives Demand Generation [Video]
    Google Bookmarks. by Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it. One that really hit a chord: People are naturally moved by your company’s products. People don’t buy into your product. Ernst remedy for this?
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 30, 2009
    [Google] Best of 2008: Search Engine Marketing
    Everything But Google: Alternative Search Marketing Options: SES San Jose by Search Engine Journal Blogging a session on alternative search marketing outlets at the SES conference, Darrell Long provides bite-sized updates on pay-per-post (boo!), Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] Image Recognition technology is a goldmine for marketers
    But seamlessly integrating facial recognition with mobile technology, especially wearables like Google Glass, has hit a few speed bumps. Find her on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. I am admiring a stranger’s purse. My family is enjoying some pizza around the dinner table.
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Google] Long-Form content and the art of persuasion
    Don’t limit yourself to a Google search. Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. Placement in top publications was always (and still is) challenging to get because there’s limited opportunity. Make your case.
  • SYNECORE  |  WEDNESDAY, JUNE 19, 2013
    [Google] ModCloth: A Rad (and Obvious) Social Media Strategy
    Let me tell you about it: I was strolling the Interweb last Thursday when I decided I must have a new swimsuit. I did a generic Google search for “vintage inspired swimsuits,” and up popped ModCloth. instantly hit up Google to track down some more info on ModCloth’s rocking consumer social strategy. Brands should delight. PROMISE…).
  • MARKETING ACTION  |  MONDAY, JULY 15, 2013
    [Google] SEO 101 Part 3: Keyword Savvy
    Ask people, drill down in social media, do a survey, see what’s already being used, and/or use a keyword research tool such as the Google Keyword Tool. Here’s an example of a keyword search using the Google tool. In Google Analytics, this is under Traffic Sources > Sources > Search > Organic. Get the SEO White Paper.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Google] Three Tips for Easy Editorial Calendars
    Post on Google Buzz. Add this to Google Reader. Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. And I have to admit, it’s tempting. But it’s also a mistake.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 17, 2015
    [Google] Breaking The WordPress Stigma: The Blog Factor
    Oh, and let’s not forget the importance of quality content if you even want to think about ranking on a search engine like Google. Possibly the biggest stigma surrounding WordPress is that silly little “blog factor”. Let’s talk about that a bit. So yes, if we’re being completely honest, WordPress did start as just a blogging platform.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Google] 22 Exceptional Business Blogging Guides, Tips & Tactics
    Proof That Guest Blogging Is Not Dead, Coming Right From Google by Monitor Backlinks. A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Google] Three Stats Marketers Need to Know When Thinking About Smartphones
    70% of Mobile Searchers Have Clicked The “Call” Button in Search Results This is according to Google, ladies and gentlemen, and it should tell you one simple thing: when it comes to customers using their phones to track down businesses, they generally don’t want to convert online. Call Routing Virtual Call Center
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Google] Enterprise gamification is a spoon full of sugar
    “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” Edutainment. AMPer ?
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