Page 44 of 103 Previous | Next 
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Google] How the Big Social Networks Use Email to Increase Engagement
    Google+. Google+ has a weekly digest email that prompts readers to both follow new users, and read new content. What's great about the email is the in-email buttons that allow you to easily add new users (whose relationship to you Google+ helpfully identifies) right in the email to build your following. Pinterest. Facebook.
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Google] The Social Media Publishing Schedule Every Marketer Needs [Template]
    Oh and you're giving Google+ a shot, too. The reason you'll want a different worksheet for every social network is simply that every social network is a little bit different; you can't just craft one social media update and use it across LinkedIn, Facebook, Twitter, and Google+! Google+ Updates. Finally, we come to Google+.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Google] Color Theory 101: Deconstructing 7 Famous Brands' Color Palettes
    Of course, that blue, green, yellow, and red color palette belongs to none other than the great Google. For starters, you may have noticed that the red, blue, and yellow in Google''s palette are primary colors -- colors you can mix together to form all of the other colors. Can one really explain this? look terrible). With me so far?
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Google] 10 Crazy Stats About Content Marketing
    Each and every new Google algorithm update places an even greater value on useful, fresh, and unique content. Google is demanding that businesses blog, produce videos, and that those videos and those blogs are regularly shared via social media. 'We''re fans of content marketing. In fact, we''re big fans of content marketing.
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Google] 28 (of the) Best Business Blogging Guides and Tips of 2013
    ” And despite some recent, widely misinterpreted comments by Google’s Matt Cutts, guest blogging is not dead. Still Using Google Images for Your Blog Posts? navigation, search, categories); SEO (attributes like keyword use, internal links and Google authorship); CTAs; and social elements. by jeffbullas.com. Stop It!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 14, 2011
    [Google] Blogs on auto-tweet and the new world of Triberr
    I’m also wondering about how Google is viewing this sudden surge of tweets from a Triberr URL. I had a chance to catch up with Dino Dogan, an irreverant blogger, co-founder of Triberr, and one of my most consistently interesting Twitter friends. think you’ll enjoy this video! Some people hate it. Some people love it.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Google] Beware of Any SEO Firm That Promises Zillions of Free Links to Your Site
    Because, from Google’s perspective, your site ranks better if lots of your well-respected peers consider your site worth linking to. Subscribe to their RSS feed and/or use Google search tools to deliver regular reports on news items in those topic areas. It’s like being friends with all the cool kids in high school. Thank you."
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Google] MakesBridge Offers Powerful Features to Small Business Marketers
    Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. per month email product.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [Google] Using E-mail Marketing for Lead Generation
    For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. There is a difference.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 19, 2013
    [Google] The Secret Sauce for SMB Success
    For example, is your Google PPC campaign producing phone calls? 'What is the difference between an SMB that fails and an SMB that succeeds? Obviously this is a complicated questions, and there are a lot of factors. Everything from marketing tactics and business plan to work ethic and capital investment matter. That would be market analysis.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 29, 2013
    [Google] KoMarketing Heads to ad:tech San Francisco April 9 – 11th
    Connect with KoMarketing ahead of time on Twitter @KoMarketing or @Casieg and through our  Google+ Page. KoMarketing will be taking the stage at ad:tech San Francisco , April 10th to discuss social media marketing. Amand, VP of Marketing, Crimson Hexagon; and Wendy Lea, CEO, Get Satisfaction. Date/Time : Wednesday April 10th, 2:15pm.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] Book Review: The B2B Social Media Book
    “According to Google executive chairman Eric Schmidt, more information is created on the Internet in 48 hours today than was created by all humankind from the beginning of time until 2003.” Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Google] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Google+. Google+ (referred to as “Google Plus”) is Google’s platform in the social media universe. like the name -- much better than “Google Minus” or “Google Divide.”. To varying degrees, the no-follow attribute is recognized by all major search engines, like Google, Yahoo, and Bing. B Testing.
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Google] How Performance Marketing Accelerates B-to-B Prospecting
    The grand-daddy of performance marketing, the system that sent Google’s fortunes into the stratosphere.  Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  What a treasure trove!  But there are some potholes to consider.  So far, this is what I know: Pay per click.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Google] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    How to Understand and Master Google+. Posts You Might Like to Read: The Inbound Debate #9: Google Backlash, How Much is Too Much? Should Google Be Worried? The Ultimate Guide to Using Google's Disavow Links Tool. Why "I want to get to the top of Google" is an Incomplete Statement. 1) Adhere Creative. 4) Bluleadz.
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Google] The Best Content Marketing at the 2014 World Cup
    Google search data shows there is more interest in the World Cup than the Olympics, the Superbowl and the Tour de France combined. New research from Google suggests that multiscreening has more than doubled since 2010. 'I’m nearly giddy that the FIFA World Cup is starting today. errmm, doctor’s appointment. This is the main event!
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 13, 2012
    [Google] Is Content Marketing the New Branding?
    Eric Schmidt, CEO of Google says every two days we create more information as we did from the dawn of civilization up to 2003. Branding is no longer a company logo, tagline and brand colors. Yes, it helps people identify with your company, but it doesn’t necessarily make them want to buy from you. Shouldn’t you be a part of that?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Google] B2B Lead Generation Using a Business Blog
    By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every  50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. The focus here is definitely on quantity. of Tiecas, Inc.
  • WORKFACE  |  WEDNESDAY, DECEMBER 7, 2011
    [Google] Workface Annouces the "Chat Live" Status Button
    There are buttons for RSS feeds, buttons for Facebook Connect, the Google +1 button, and a myriad of other buttons that are designed to help our website visitors engage more deeply with our brand. We've all used (or at least have seen) all the nifty little buttons that can be added to our websites. It's small, but oh so powerful! Chat now".
  • SAZBEAN  |  THURSDAY, AUGUST 2, 2012
    [Google] 3 Game Changers in Online Marketing
    Just as importantly, Google makes no secret of the fact that speed is part of its ranking process, meaning that a slow loading site is going to suffer in search results. Times are changing for web marketers, particularly those dealing with online retail marketing. – 3 Game Changers in Online Marketing by Graham Cooke. News & Notes
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Google] Marketing technology and the challenges it brings for B2B
    Content is more than what gets taken up and disseminated by content marketing firms to boost your Google rank. Google Maps and Apple Maps, not to mention Tomtom, Garmin, and Magellan have found ways to make the mapbooks of old completely obsolete. Focus on the long term. Keep your marketing department and IT department connected.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Google] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    James Wu | Facebook | Google+ | LinkedIn | Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit? 'A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.”  Wu contributes a monthly column on Social Media and Employment Law.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 21, 2010
    [Google] Top Ten Musings for Holiday Cheer
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Remember those days when we printed out things and kept files? What a waste of paper and ink. Now everything’s findable on the Internet. share them with you to cheer you up as we enter a Holiday week in many countries throughout the world.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Google] Content Marketing Tactical Plan
    This can be done in Google Calendar or any other calendaring tool. 'Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. But how do you put it all together? Content Arcs and Themes. Content Promotion.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 9, 2012
    [Google] Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
    Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!). These are all great reasons to blog. But I have another one.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 16, 2013
    [Google] Marketing Is In The Throes of A Buyer Revolution
    You can follow Tony @ TonyZambito, on Linkedin , Google+ and soon on TonyZambito.com. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The first step in effective marketing is listening, research and a solid understanding of your buyers.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Google] Avoid These 5 SEO Faux Pas
    Google can penalize sites that have an inappropriately high number of keywords. Just as Google sometimes penalizes keyword stuffing, having too many low-quality backlinks get you in trouble with the search engine. And if you do end up with a Google penalty, check out our post on that topic to figure out how to bounce back).
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Google] How To Avoid the Biggest Pitfall of Progressive Profiling
    'According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” Then, as they come back over time, continue to gather a little bit more. And then it all falls apart. The Problem With Progressive Profiling. Source , Page 6). Your Turn.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. Bueller ?
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Google] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    It''s kinda like Googling, but even better. So without further ado, I''d like to present you with 20 of my favorite websites, but way back in their early days: 1) Google. Remember when Google was in Beta? Tweet about Google. 'I just picked up a new hobby. call it "Waybacking.". My, they have come a long way!). 2) Apple.
  • BIZNOLOGY  |  FRIDAY, JANUARY 31, 2014
    [Google] Should guest blogging still be part of your SEO strategy?
    Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Longtime readers know I’m not so keen on trusting Google anyway (oh, and here , too). '(Photo credit: Wikipedia). After all, he ought to know. Not exactly.
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 22, 2010
    [Google] Takeaways from The Great Content Marketing Experiment
    Take a look at what was accomplished: Doing a search on Google for "Great Content Marketing Experiment" returned 320 results. Last week, John Bottom ( @basebot ) from Base One Group in the UK took a unique approach to his presentation at the IDM conference. What is the single biggest obstacle to achieving it? He did not disappoint.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    Challenge 2: A 2014 study conducted by Google found that more than 56% of ad impressions are not seen. With retargeting (through Google, AdRoll, and other third party providers) you can create custom segments with content specific to the demographic and behavior of users in your list. Spend 20 minutes doing this every day. Paid Searc
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Google] The Rise Of Visual Storytelling
    And please continue the conversation with me on  Twitter (@ BrennerMichael ),  LinkedIn ,  Facebook   and  Google+. 'The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. How can brands compete?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, OCTOBER 20, 2012
    [Google] New program focuses on non-profit digital leadership
    Learn Google analytics to measure constituent traffic, analyze successful incoming campaigns and learn from visitor traffic patterns. In a few weeks, I’m going to be teaching in an exciting break-through program focused on social media and non-profits and I wanted to let you know about it. The inaugural program will be held Nov. Tweet.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Google] Understanding Intent Behind Content Consumption
    Your best potential prospects won’t read just one high-level piece of content, but you need to give them the opportunity to find the next piece of content through you, not by going back to Google, by linking to your own more granular content for more specific or detailed information throughout your content. Search provides a good model.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Google] 18 Growing B2B Content Marketing Trends to Share
    39% of B2B Marketers use Google+ to distribute their content. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Photo Credit: Flickr.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Google] 6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This
    Perform a search for all news of the company ( Google News  is a good search engine). Also search Google for the company’s name plus the word “competitor,” to see who their competitors are (if you don’t already know) and what’s going on with them. The days of asking a buyer the question, “So, what do you do?” conclusion.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Google] 6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This
    Perform a search for all news of the company ( Google News  is a good search engine). Also search Google for the company’s name plus the word “competitor,” to see who their competitors are (if you don’t already know) and what’s going on with them. The days of asking a buyer the question, “So, what do you do?” conclusion.
  • DIGITAL VOICES  |  MONDAY, MARCH 21, 2011
    [Google] Email Deliverability: Making it into the inbox.
    Also in the no-control category are behavioral factors that are collected by interactive inboxes like Google’s priority inbox that automatically filter email from inboxes based on user’s previous behaviors, including deletes, opens and replies. In the category of things over which we have little direct control, is filtering at the ISP level.
  • THE POINT  |  TUESDAY, FEBRUARY 8, 2011
    [Google] Report: B2B Blogging Trends in 2011
    Title blog posts with Google search results in mind. Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. My contribution is reproduced (with permission) below. For a copy of the complete report (no registration required), click here.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Google] Future of F-Commerce: Why its the 180 degrees the wrong direction
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores. All of … Continue reading → Share and Enjoy.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Google] Latest Case Study: Impact of Social Reviews on New Products Online www.oneillclothing.com
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Google] Calling All Social Media Marketers: If a Fan Posts a Social Testimonial in the Forest, Does Anyone Hear It?
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Google] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn. 
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Google] 5 Future-proof Ideas For Your Website
    There are no Swiss army-knife sites (except for maybe Google). And  Google has mentioned  that they take load speed into consideration in their algorithm. P redicting the future of the web is nearly impossible. Ever-changing technology provides fodder for our imagination to run wild. And it typically does. You’ve heard the stats.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 29, 2012
    [Google] Using a Business Blog: Are You Hard to Find on the Web?
    That’s right, search engines like Google and Yahoo only care about words and links. Some people have found success by using expensive web site designs and hiring Search Engine Optimization experts, but there’s only so much Google juice they can get out of a site. Are You Hard to Find on the Web?" Call me: 858-224-5886.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Google] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
    If you’re writing good copy about what your company actually does, you should naturally include enough keywords to get the lift you want without setting off any alarm bells at Google central. I write copy for a lot of websites, and like all of you, I also visit a lot of websites. What makes a GREAT website? am no designer.
  • DIGITAL VOICES  |  SATURDAY, SEPTEMBER 11, 2010
    [Google] Enterprise Content Management Vendor Predictions
    Google (NASDAQ: GOOG) is going to enter the ECM space:  Big G has been relatively quiet thus far and content (no pun intended) to let the content management space take shape.  With The Enterprise Content Management (ECM) space is really starting to consolidate. Form content). intranets, collaboration workspaces etc.). Hurry up.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 1, 2012
    [Google] Are You a Content Curator? 5 Great Tools for Content Curation and Sharing
    Here are the top 5 tools that I am currently using for content curation: Google Reader: This is a great tool for pulling together and sorting through content in one easy to use place. Google+: Possibly one of the best ways to share information is on Google+. So what exactly is this practice? Are you a content curator?
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 20, 2010
    [Google] Making Sales & Marketing More Social
    Instant messaging is sometimes effectively used, either something like Google Talk or a Twitter-like solution such as Yammer. It used to be very clear where marketing ended and sales began: marketing’s goal was to get a prospect’s contact information, and sales would take it from there. Making Sales and Marketing More Social.
  • PR MEETS MARKETING  |  THURSDAY, APRIL 17, 2008
    [Google] PR Meets Marketing Weekly Articles: April 17, 2008
    Instead of inserting ads in the tweets, they could have done a Tweetsearch and done a similar model to Google. This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch. Enjoy.  .
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 14, 2008
    [Google] Information Coping Skills: Turn Off the Damn Email Software and Get Some Work Done (Or go for a walk)!
    " The article describes how some technology firms, including Microsoft , Intel , Google and I.B.M. Photo by Will Lion. An interesting article in today's New York Times called " Lost in E=Mail, Tech Firms Face Self-Made Beast." The article describes a new nonprofit organization called " Information Overload Research Group."
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Google] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Why not set up retargeting ads on Facebook, Twitter and/or Google to drive these people to a blog post on that same topic? What''s a marketer to do?
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Google] Memejacking: The Complete Guide to Creating Memes for Marketing
    Visual content is practically made for social media sharing, and because memes are usually visually oriented, they make great fodder for your social media accounts such as Facebook, Google+, and Pinterest. Facebook, Google+ , and Pinterest are perfect social networks for memes, because they're all sites where visual content thrives.
  • FATHOM  |  TUESDAY, NOVEMBER 5, 2013
    [Google] 5 Key Content Tips from Pubcon 2013
    We’ve all participated in the shift to a content marketing focus with Google algorithms cracking down on SEO spamming. As Google Hummingbird matures, the importance of conversational search over keyword search will to continue to increase. And it’s no surprise that content was literally a buzzword. 1.       Anything can be content.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    [Google] Savvy Toolkit - GetListed.org
    Our primary offering is an easy-to-use online tool that makes the process of claiming business listings at Google Places, Bing Local, Yelp, and other prominent local search engines more efficient. I was recently doing research for a client and ran across GetListed.org. Million U.S. small businesses take control of their online presence.
  • VIEWPOINT  |  WEDNESDAY, MAY 15, 2013
    [Google] The Real Reason Sales People Struggle to Close Opportunities
    Or even, heaven forefend, the use of a thermometer close (I suggest you Google that one). 'This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Alec Baldwin has got a lot to answer for. And, no, I’m not talking about his appearance in “Dr. Seuss'' The Cat in the Hat”.
  • LEADER NETWORKS  |  WEDNESDAY, AUGUST 31, 2011
    [Google] Managing Online Social Predators and Bullies
    Those channels may be beyond your organization's control - such as Twitter, LinkedIn or Google+. Online social predators and community bullies pervade the internet. You know the type -- out there in the social sphere trying to create chaos and breed discontent. And, oooh, they are tricky! Let's take the notion of being ready one step further.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Google] Social Media can be thread to your reputation
    As content which is published on social media also can be indexed by the major search engines like Google, Yahoo and Bing the chances are great that also the content you have distributed will appear in the search engines search results too. With or without your involvement. So you can respond professionally and show your opinion.
  • SYNECORE  |  WEDNESDAY, DECEMBER 26, 2012
    [Google] Twas' the Night Before Christmas (Digital Marketer Edition)
    The light from the glow of the browser Chrome, Gave luster to the image appearing on Google Home. Where, what to my wondering eyes should detect, But a miniature St Sergei, wearing a pair of Google specs. With a pair of Google Glasses adorning his head, He looked like a tourist, just back from Club Med. Happy holidays! Log in!
  • CRIMSON MARKETING  |  MONDAY, AUGUST 26, 2013
    [Google] The Four Pillars of Content Strategy
    Tie the content to search results via Google “authorship.”. In other words, tweet about it, and post it on Facebook, Google+, and LinkedIn more than once. 'Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. Pillar #1: Space. Pillar #2: Production.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Google] How B2B Marketers Can Succeed on the 6 Big Social Networks
    So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. It's important because it gets more eyes on your traffic and lead generating content, and gives you more street cred with Google's algorithm. Google+ for B2B Marketers.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Google] Seven Ways to Use Social Media for Business
    Post on Google Buzz. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 13, 2010
    [Google] 5 free tools that will buttress your online marketing
    Ever on the lookout for useful goodies, Maria Pergolino has posted another batch on the Modern B2B Marketing blog… Most online marketers use Google Analytics to gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2012
    [Google] The Secret History of Pinterest — REVEALED!
    I read on Twitter (so it is true, of course) that Pinterest is now bigger than Google, will be running for President of the United States, and is recording an album of Justin Bieber cover songs. Do you feel like you woke up a week ago and Pinterest had taken over the world? The meteoric success of Pinterest has shocked everyone. Except me.
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [Google] Time to Surf the Wave of the Personal Brand
    Related posts: Keep an Eye on Google Wave. 'Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper  because they saw his  “brand within a brand as a wave of the future,”. And need I add, you must do this with enthusiasm? link].
  • SAZBEAN  |  WEDNESDAY, OCTOBER 27, 2010
    [Google] Networking on Steroids
    Sometimes you can also find people just by searching for their name on google (and connect in more than one place). Pretty much anyone will agree that networking is important, whether or not you’re in business for yourself. Most of us will put networking events on our calendars and make an effort to attend, at least occasionally.
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Google] Old Spice Viral Campaign Increases Sales
    Searches for “old spice&# on Google also spiked around the time of the response videos, but have remained higher than before them. While the Old Spice ad campaign, “The Man Your Man Could Smell Like,&# was amusing to watch, marketers were interested in whether it could lead to increased sales. According to The Nielson Co.
  • FATHOM  |  TUESDAY, JUNE 17, 2014
    [Google] The Case for Higher-Ed Non-Branded Site Optimization
    Branded Search Decline: Query-Based Increase: No longer satisfied with pamphlets and brochures distributed at college fair days in their senior year, students are looking to Google to answer their questions and help them identify the best options for their needs. If my university is one of them, they’ll search for a branded term to find me.”.
  • SAZBEAN  |  SATURDAY, APRIL 13, 2013
    [Google] Top Internet strategy, marketing and technology links for the week of April 13, 2013
    Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study  (Socialnomics) Why You Should Market Like You (Want to) Cook  (Portent) 5 Email Marketing Strategies for Customer Retention  (Marketo). News & Notes
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    When Google Can’t Control Marketing  (Search Engine Guide). Using Google Analytics to Meaure Social Media Effectiveness  (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Practical eCommerce).
  • SAZBEAN  |  MONDAY, FEBRUARY 27, 2012
    [Google] What everyone needs to know about content
    Content is going to be extremely important in 2012 with Google changing its algorithm and with people looking at ways to create a strong presence on platforms that continue to change, like Facebook, Twitter, Linkedin and Google+. If there is one theme that resonates on this blog, it’s  Content. Great content is the one constant!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 16, 2014
    [Google] How to Successfully Manage Your Inside Sales Team Remotely
    Lastly – use tools like Google Drive to share documents. 'A few years ago I was faced with a tough decision. was moving 20 miles north of Boston, which posed a problem because my job was 22 miles south of it. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. Don’t pan ic! Communicate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Google] Ten social media problems that drive marketers nuts
    am learning to buffer myself from the failure of others by giving most of my attention to what Google, Bing, and Yahoo can do for me and owning my content. Post on Google Buzz. Trying to deliver measurable business results from social media marketing can be frustrating. I’m learning this from experience.  The ideas are one thing. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 28, 2013
    [Google] [Video] Your Inadvertent Business Jargon May Be Confusing Prospects
    So I googled it. 'Could you possibly be confusing your prospects with business jargon? m sure you wouldn’t do it intentionally, but if you don’t pay close attention you might still be doing it. For example, just the other day I got an email asking me if I’d be interested in speaking at the upcoming IFC Conference. That doesn’t help us at all.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Google] How to Identify and Remedy Duplicate Content Issues on Your Website
    There are two tools you can use to find duplicate content problems for your site: Google Webmaster Tools and Screaming Frog. 1) Google Webmaster Tools. Using Google Webmaster Tools you can easily find pages with both duplicate titles and meta descriptions. 'It''s easy to be fooled into thinking SEO is just about link building.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Google] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Google] What is Hubspot? Marketing Automation Software Series
    We are backed by some of the biggest names in the industry (our investors include Google Ventures, Salesforce, and Sequoia Capital.) 'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Google] Savvy Speaks: What's Your Keyword Strategy?
    Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Wendy. Keywords. Quite frankly, keywords are not what they used to be. Stephanie.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Google] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. '“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. We are at an inflection point.”. There are now more mobile phones in the world than people.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Google] Seven of the Best Guides to Marketing with Pinterest of 2012
    While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 6, 2010
    [Google] B2B Content Marketing in the Age of TMI
    I've sifted through my Google Alerts and read the things that caught my attention (most of them disappointing). Today has been one of those days with too much information (TMI) from the start. I've finally cleared my email inbox, replying to all the stuff that can't wait. I've followed my new Twitter followers. know I do.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 21, 2012
    [Google] Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce
    I'll admit it: I Googled them the next day.) I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. With a reported 90,000 attendees (I didn't count them personally), the show is fragmented into many different experiences.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 13, 2011
    [Google] Before You Abandon Your Social Media Accounts, Read This
    You can have a credible presence online and spend about two hours a week if you blog, Tweet, update LinkedIn, Facebook and Google +. This blog post answers questions you may be having about social media – Why do it at all? How do I do it efficiently? 80% of Twitter users have fewer than ten followers says Techcrunch. Social Media/Web 2.0
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MARCH 2, 2011
    [Google] TDWI Vendor Panel on the Future of BI – part Two
    For example, Google Search and Apache are now commonplace in many organizations. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. Here are the rest of the topics discussed.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Google] Seven Ugly Truths About Content Marketing
    use the following to questions to guide this conversation: Review the number of Google searches it appears in. Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Google] Web Presence Optimization, Reloaded
    Also, keep in mind that search is no longer just Google. Businesses that primarily serve a specific geographic area will want to have a complete and up-to-date profile in key local directories including Google, Bing and Yahoo! So I figured it was time to update my inaugural post on this blog, What is Webbiquity? Where do I start?
  • LEDGER BENNETT  |  WEDNESDAY, JANUARY 2, 2013
    [Google] 10 marketing benefits from responsive web design
    Search optimisation (Google loves responsive). This is Google’s recommended configuration.”.  . Keeping Google happy will keep your search rankings happy. 'Having looked at the  B2B tipping point for mobile it seems impractical for websites to live separately in a mobile and desktop environment. Well, it is. Social.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Google] Building An Organic Audience Profile to Inform Your SEO Strategy
    In most cases, Google will be on the top of that list followed by Bing, Yahoo, and other search engines. Average session duration will help you understand whether or not the traffic you are receiving from Google, Bing, Yahoo, etc. 'Understanding the audience you reach through organic search is key to your SEO strategy. is valuable.
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Google] Local Marketing Q&A with Expert Blake Denman
    According to a Google/IPSOS Survey in 2011, 62% of California small businesses (less than 250 employees) do not have a website. How have the steady Google algorithm changes in the last 18 months, changed what you do? There have been some major shifts earlier in the year with Google Local becoming Google+ Local.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, OCTOBER 13, 2010
    [Google] The Mi6 Tweekly: Week of October 4, 2010
    Search on Google. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Good advice on using Linkedin. Tuesday. Wednesday.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google] Why you’ve already missed the hottest marketing opportunity
    Google AdWords. Google AdWords. 'By Eric Wittlake, {grow} Contributing Columnist. Want to take advantage of today’s hot new marketing opportunity? Sorry, you’ve already missed the boat. The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak. Twitter.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Google] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. ” ~ IDC.
  • FATHOM  |  WEDNESDAY, JUNE 18, 2014
    [Google] Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
    Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. Learn more about Google Adwords Auction tool at Google Support ! 'It is said, If you know your enemy and know yourself, you will win 100 battles. What is this revolutionary tool? The Auction Report! Great!
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Google] Why Are You In Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'My second blog post ever included my attempt to answer the question “ Why am I in Marketing? Why are you in marketing? What is the role of marketing in the business? . Or the adrenalin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [Google] Is social media creating a generation of cowards?
    Post on Google Buzz. I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. Tweet This!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, NOVEMBER 4, 2010
    [Google] The Social Media Bandwagon Has Become a Supersonic Jet.
    Post on Google Buzz. Wendy Boyce. As a Social Media marketer with SIGMA Marketing Group , I am still amazed when I meet business savvy folks who have not yet adopted social media usage in any way, shape or form. The book provides strong thought leadership on the importance of your social networks. There’s nothing wrong with that.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Google] The Content Hustler’s Playbook for Brands: 5 Steal-able Ideas
    And if you haven’t, then just take a quick look at this Google Trends chart showing the surge in people typing the phrase “content marketing” into Google and seeing what treasures they might find. Hint: It’s likely content marketing about content marketing. Very meta. But this is the internet—what did you expect, cats? Okay, Right.
  • ENGAGE  |  WEDNESDAY, JULY 25, 2012
    [Google] A Simple Formula for Social Media Engagement
    use Google Reader as a listening station and it works just fine. Some people will tell you you need Radian 6 or something fancier, and that may be the case, but Google Reader is one hell of a product). People intuitively understand the elements of what makes for success in social media. No, we know what the buttons do. Well, sort of.
<< 1 2 ... 42 43 44 45 46 ... 102 103 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...