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  • HINGE MARKETING  |  FRIDAY, MARCH 7, 2014
    [Google] Hinge’s Fab Five: February 2014
    Things to Know Before Setting Up a Google+ Page for Your Business. Engaging on Google+ is a perfect place to start. This article reviews four key tips to consider before you set up a Google+ page. For example, what kind of Google+ page do you need? Should you connect your Google+ page to YouTube? Enjoy!
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Google] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    Google’s Glass and Innovega’s iOptik lens system are prime examples of wearable AR technology in action, while Amazon’s new iOS app offers a glimpse into the possibilities of augmented-reality shopping. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. And shop.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Google] The Importance of Marketing Specialization
    Every post says “Hello Google.”). also use Google and Bing webmaster to drive traffic for keywords like sales leads, revenue marketing, and Marketo, which are the keywords used by my former employer, according to Spyfu.com. Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice.
  • SAZBEAN  |  THURSDAY, NOVEMBER 17, 2011
    [Google] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    To help make your content stand out, we’ve come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+. -  20 Ways to Increase Content Visibility on the Top 4 Social Networks by Rachel Sprung. News & Notes
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 23, 2013
    [Google] Our Massive Project – Optimizing Fearless Competitor for SEO
    In addition, Google search has changed. One link per post is the kind of quality that Google spiders will like. Unlike print, each post lives forever and is indexed by Google (which is why a blog works so well for SEO!). This blog, which we’ve been writing for over seven years, should be ideal for search marketing (SEO).
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Google] 7 Lead Management Tools That Will Save You Hours
    Google Groups. For instance, Google Groups, which is tucked away in Google Apps, is a tool that can help you efficiently share contacts and email addresses with particular groups of employees. All you have to do is create a group within Google; for instance, everyone working on a particular sales project. Boomerang.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 4, 2013
    [Google] CMOs You Should Watch in 2013
    Author of the book “Everything I Know About Marketing I Learned From Google,” Goldman runs corporate marketing, product marketing, trade marketing and public relations. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. The CMO is challenged to lead demand generation and drive successful selling initiatives. Kenshoo.com.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Google] Three Reasons Advertising Isn’t the B2B Branding Answer
    Google is the gateway to editorial, blogs and content published by you and your competitors. Ahh, brand. You want a strong brand , right? strong brand opens doors for sales. It puts your company on the short list. The Problem: Advertising will not create this brand. Not today. Not in B2B. You are selling an experience good.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Google] Search or Social: Which Is Best For Your Startup?
    This doesn’t come as a surprise, as there are about 900 million active users of Facebook , and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.  Although SEO may sound a bit daunting, there are free tools that can help you, such as Google Keywords and Alexa.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 15, 2013
    [Google] Content Marketing Rocks!
    To continue the conversation, please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! Robert_Rose. Mildenhall. JayBaer. LeeOdden.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Google] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. valuable SEO pro will keep up-to-date with SEO blogs and best practices, through resources like SEOMoz and Google Webmaster Tools. Strong Google AdWords experience (certification is a plus). Definitely! Maybe not.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 3, 2015
    [Google] The ROI of Social Listening: Big Social Data as an Infrastructure Asset
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. For those of you that have read Maximize Your Social, you know that I consider Social Listening to be an important ingredient to a social media strategy. The ROI of Social Listening, however, has often been questioned by many. Let’s first take a look […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Google] A plan to challenge the Facebook monopoly
    Arguably Google Plus is a better mousetrap and it has not made a dent in Facebook’s growth. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too.
  • NUSPARK  |  SUNDAY, JULY 28, 2013
    [Google] How The Beatles’ Songs Optimize B2B Marketing Strategies
    All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools.  The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. The songs are memorable; but the statements are what’s important here.  I look forward to more from my readers!  . Act Naturally.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google] Growth Hackers And The Marketing Wake Up Call
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . ” .
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Google] The Authentic Crisis on Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Authentic Crisis on Social Media by Wade Harman - Maximize Social Business. You have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. But why aren’t we being who we really are? Social Media Psychology
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Google] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    Think of how Facebook and Twitter and Google have changed our personal lives. One of the reasons brands like Google and Apple are so relevant today is because we engage with them all the time. With Google, I’m on solid ground: search, Gmail, Google Maps, Google Earth and so on. And to that I say amen.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 7, 2013
    [Google] Customer And Content Are King In The Future of Marketing
    And follow the conversation on  Twitter  (@ BrennerMichael  or @ AlanSee ),   LinkedIn ,  Facebook  or  Google+. If you think that title is blatantly obvious, just look around! Mark Schaefer discussed culture and  the future of search. In this interview, I am honored to present the view of Alan See. Let me answer that question this way. 
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Google] 8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
    Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. For instance, Google is making word-of-mouth more relevant to its Google+ users. New social networks are born every day. Let's get to it.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Google] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Google] Overlooking These 4 Things with Your Social Media and PR?
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Overlooking These 4 Things with Your Social Media and PR? As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. by Maggie Patterson - Maximize Social Business.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Google] Why Your Content Lacks Substance (and How to Fix It)
    Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. Do you want to rank at the top of Google and attract your audience? Instead of relying upon Google results, pay and/or register for credible research instead (see below). Then it’s time to invest in developing stronger content.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Google] The 4 Basic Elements of Inbound Marketing
    Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google. We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. Analytics Tools.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Google] How to Get 100,000 People to Read Your Blog [Free Ebook]
    Once you understand who your readers are and what they care about, do some keyword research and determine what it is they''re searching for on Google. What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? Blogging
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 10, 2012
    [Google] The problem with your social business roadmap
    Your Social Business roadmap will not be a prescriptive step-by-step A-to-B set of directions: From Spain to India – Google Maps. Columbus – Photo by Aaron Kim. In the corporate world of business and technology, we are often asked to produce roadmaps for products and processes. All that is very good, reasonable and wise.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Google] The 5 Social Media Metrics Your CEO Actually Cares About
    If you''re not using HubSpot''s software, you can get a reasonable amount of data to help you decide where to spend your time using Google Analytics. Within Google Analytics, there are both site referral reports and a report called ''Social Activities.'' This is Brian , our CEO. He''s also a data guy. Hey Brian! Nice Sombrero!"
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Google] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Foursquare compares the way Promoted Updates work to the way Google AdWords works. In other words, if I searched for "Mexican food" in Google, I might see an ad for a Mexican restaurant in the PPC results. Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week's time. Get it?
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Google] Moving Up The Paid Media Experience Curve – Part 1
    Paid Media:   This includes channels such as Google search results, banner ads, Facebook’s feed, and podcast advertising. One reason for this could be how very easy it is to sign up for a Google AdWords account and start marketing to your customers the same day.  Mobile.  Programmatic.  Content Marketing.  Native Advertising. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Google] Almost any brand can be Pinteresting. Here’s how!
    Pins are 100x more viral than tweets and Pinterest Board pages can rank on Google long after the original post. Pins are 100x more viral than tweets and Pinterest Board pages can rank on Google long after the original post. must point out many of these, if not all, were not brand sponsored! Why use Pinterest? Absolutely. Really.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 13, 2011
    [Google] Trigger Events – Keys to Sales Success
    Google Alerts, InsideView and iSell by our former client, OneSource, are three products that alert you to trigger events. B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. Perfect time to call him. with all your options on trigger events.
  • THE B2B RESEARCH BLOG  |  FRIDAY, MARCH 16, 2012
    [Google] Who owns your brand? B2B brand perceptions research
    Share or Google +1 this post using buttons on the left . Your organisation doesn’t own its brand.   It can shape it, manage it, but never own it. That’s because a brand is not what an organisation says it is.  It’s what the market believes it to be.  It’s a perception developed through the sum of an individual’s experience. Enjoyed this post?
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 19, 2015
    [Google] How to Generate Leads from Social Conversations [Free Ebook & Webinar]
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. I was recently invited by the leading global media intelligence company Cision to provide my input as to how listening to social conversations can lead to business. Author information. Neal Schaffer. Neal Schaffer. Social Sales
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Google] Elevate Your Holiday Marketing on Social Media
    Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | Elevate Your Holiday Marketing on Social Media by Debbie Miller - Maximize Social Business. It’s hard to believe 2014 is almost over! Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Google] 7 Creative Ads Even Inbound Marketers Can Love
    Source: MediaPost. 7) Google''s "Reunion". Last but certainly not least is an ad from Google that is pretty much guaranteed to make you cry (or at the very least, tear up). When ads are bad, they''re annoying to watch. But, not all ads are bad. You want people to love your ads, not skip through them. The catch? Advertising
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 14, 2015
    [Google] Meeting the Challenge of Content Snacking
    Twitter | Facebook | Google+ | LinkedIn |. In recent years, marketing and public relations agencies have overwhelmingly adopted content marketing, and suddenly we’re witnessing an escalation of content offerings. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 5, 2015
    [Google] 5 Ways B2B Organizations Can Incorporate Video Marketing
    service like Google Hangouts is an option too: you can record an interview live for Hangouts on Air , which is then saved to YouTube after it’s done.  . The integration of video content has been a confusing topic for many in the B2B space. And it’s imperative to consider how video can be leveraged for B2B online marketing. Tutorials.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 25, 2016
    [Google] Oracle Data Management Platform: Empowering True Identity Management
    For example, you can select only users linked to mobile web IDs, or you can further pinpoint your audience to only users linked to a specific mobile app ID (Apple IDFA or Google AdID). leaving a trail of unique IDs along the way. Often times a consumer may do research on their mobile phone but ultimately transact on their desktop or laptop.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Google] Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
    Pop-ups have become so prevalent that even Google has had to weigh in , announcing that they will begin to penalize websites that use what they call "intrusive interstitials" (we call them "crappy popups"). Now I don't know about you, but I certainly don't want my Google rankings to go down from using pop-up forms. know I do.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Google] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Please stop using more than three hashtags per tweet or one per Facebook/Google+ post. Don’t let anyone tell you, you have to have a Facebook or a Google+ or an Instagram. #1 Biting off more than you can chew. Well you obviously need to get a piece of the action, right?! Let me repeat that, NOT ANYMORE! Of course not! Social Media
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Google] How to Create Irresistibly Shareable Content
    Remember: Headlines not only attract new readers, but they will appear in front of your existing audience, whether on Google or social media. You can start by digging into Google Analytics and social media data to find what times your audience is online. Every now and then, a piece of content goes absolutely viral on the internet.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Google] 6 Steps to Successful Blogging
    Analyze keyword search terms using Google’s Keyword Tool. Find story ideas, shareable content and build your influencer hit list with Google Alerts. Twitter, Facebook, LinkedIn, Google+. The central theme of the presentation was blogging. First off, blogging is just a tool.nothing more, nothing less. How did Marcus do it?
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [Google] Why Your B2B Social Media is Failing (And What to Do About It)
    Don’t be guilty of falling for the shiniest new toy – like Google+ – if your customers aren’t there. Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 29, 2011
    [Google] Two B2B Social Marketing Initiatives Worth Checking
    You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot. A couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. It respects its audience.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Google] Four Badass Facebook Advertising Tactics
    by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since The question that many B2B marketers are struggling is; How do I as a marketer best utilize Facebook ads for success?
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Google] My goal for the balance of 2014 – Become an expert on Likeable Local!
    Fortunately, Likeable Local creates great content and they provided Find New Customers with lots of good educational content on our Google Drive, so we have lots and lots  of information to study during the holidays, including recorded training sessions with CEO Dave Kepen and his VP of Markteing and Partners, Nicole. ”  Hi Google.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Google] Using SlideShare to Boost Your PR Efforts
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Using SlideShare to Boost Your PR Efforts by Maggie Patterson - Maximize Social Business. SlideShare is a platform for sharing business documents, videos and presentations, but it typically is not considered as a traditional social media platform. Media Relations
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Google] A fascinating “hardcore” B2B social media success
    Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
  • WINDMILL NETWORKING  |  MONDAY, JULY 6, 2015
    [Google] Firing Employee Who Made Vulgar Posts Violated the Law
    Facebook | Google+ | LinkedIn |. Pier Sixty, LLC is a catering company in Manhattan, New York.  Not too long ago, some of Pier Sixty’s employees were concerned that company management repeatedly treated them disrespectfully and in an undignified manner.  As a result, the employees began to express interest in union representation.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Google] The Top 10 WordPress Contact Forms
    Twitter | Facebook | Google+ | LinkedIn |. The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! Author information.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 28, 2015
    [Google] The 9 Best Data Visualization Examples from 2015
    Google Search: A Year in Trends 2015. In the past, the idea of putting the words “creative” and “mathematician” in the same sentence would have seemed out of place. These days though, making sense of complex data requires design skills and number crunching that are as much art as they are science. Data Design
  • HINGE MARKETING  |  FRIDAY, MAY 16, 2014
    [Google] Hinge’s Fab Five: Mid-May 2014
    Google+ 101: What it is and Why it’s Valuable for Professional Services Firms. With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet. If you’re not sure if Google+ is the right social network for you, this is a great post to reference. Enjoy!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Google] Social Selling: A Day In The Life of A Social Sales Person
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Add new connections. Set
  • HUBSPOT  |  SUNDAY, MARCH 24, 2013
    [Google] Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
    Study Finds Google’s Penguin Update Getting Stricter Over Time, From Search Engine Land. recent study by Portent, an internet marketing company, illustrates that Google is getting fed up with spammy links floating through its search engine. For us marketers, this is wonderful news. Enjoy! Read the full article at CNN Money.
  • MARKETING ACTION  |  MONDAY, JULY 15, 2013
    [Google] SEO 101 Part 3: Keyword Savvy
    Ask people, drill down in social media, do a survey, see what’s already being used, and/or use a keyword research tool such as the Google Keyword Tool. Here’s an example of a keyword search using the Google tool. In Google Analytics, this is under Traffic Sources > Sources > Search > Organic. Get the SEO White Paper.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Google] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ). It’s always been important to track and report marketing results. Now we have dashboards for just about every marketing software we use.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Google] Out with the Old (Marketing) And In With the New
    Companies soon came to realize that although there are no paid media costs, resources are needed to build and maintain initiatives on Facebook, Twitter, blogs or Google+. Then, invest some time to create a social media strategy to leverage channels like Facebook, Twitter, LinkedIn, blogs and now, Google+ for business. Charles Darwin.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Google] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Usually I’ll publish once on Facebook , LinkedIn and Google+. Give yourself an extra couple of seconds to go into Buffer (or whatever you’re using) and brush up the LinkedIn, Facebook, and Google+ posts so they are suited to those platforms. Use Google+ formatting to mention people (“+username”), etc. It’s significant, too.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Google] Employee Sues Employer Over Ownership of Six Million “Likes”
    James Wu | Facebook | Google+ | LinkedIn | Employee Sues Employer Over Ownership of Six Million “Likes” by James Wu - Maximize Social Business. Additionally, Facebook also allows unofficial Facebook Fan pages that are created and run by individuals who are […] Author information James Wu James Y.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Google] Is Content Marketing Still Worth It?
    Certainly ranking on the first page of Google helps, a lot. A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. Let’s say you sell widgets for nuclear plants in the U.S. Source: VentureBeat.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 19, 2015
    [Google] Social Video: The Hottest Trend in Social Media Marketing in 2015? [Free Webinar]
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social video is trending huge for 2015, with video sharing and video creation becoming more and more popular across all social channels. Today, we’ve got 10 stats that prove that social video is the hottest trend in social media marketing in 2015. Author information.
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Google] B2B Marketing: Know the Trends, Pick the Right Strategy
    While Google changes its search algorithm hundreds of times per year with Panda, Hummingbird, and Penguin rollouts, the overall trends place greater value on better-written, more relevant copy. What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Google] Are the bad guys winning?
    Does Google actually play an indirect role in spam attacks on small businesses? Does Google actually play an indirect role in spam attacks on small businesses? A few months ago, my blog was a target for a denial of service attack. That’s right. New attacks were occurring hundreds of times a day! It couldn’t be easier to do.
  • SAZBEAN  |  MONDAY, FEBRUARY 7, 2011
    [Google] Re-Review: Actionly for Social Media Monitoring & Measurement
    However, Actionly still is not picking up my own Google Buzz posts, and the Flickr results are empty even though I (as sazbean) have a Flickr account. The News results are also empty, but I’ve noticed that Google seems to filter blog posts out of it’s news feed results (blog posts are where most of my results are).
  • SAZBEAN  |  THURSDAY, DECEMBER 23, 2010
    [Google] Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
    Check out the News tab Monitor mentions of your topic on various news services, including Google News, blogs, and Flickr. 3. Check out the Google tab Monitor searches of your topics using Google search for the web, video, bogs, news, images and books all in one place. 6. 2010 in Review! Feel free to keep it if you like it.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 11, 2010
    [Google] Content Marketing Matters: What’s Your Brand Personality?
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking.  That hasn’t changed.  The gecko.
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 22, 2012
    [Google] Focusing on your Klout score is detrimental to your business
    Focus on what we've advised you to focus on: running your business, publishing quality content , and using the tools you've set up to engage your audience to the best of your ability in the forums that make sense for you (whether they are Facebook, Google+, blogs, etc.). Please continue reading for our analysis. What is Klout? Who is Hubspot?
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Google] Quit Cloning Content: Battling Crap Content Through Form
    Just take a look at a Google Trends report and you''ll see the interest over time escalate drastically over the past two years. When I look back on 2013, I think of it as the year the concept of "content marketing" skyrocketed. As you can see, there are many formats through which your content can be shared. Inbound Marketing content creatio
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 8, 2013
    [Google] The New Rules Of Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Content Marketing is hot! This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. Think mobile first.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Google] 12 Mind-Blowing Statistics Every Marketer Should Know
    That also means your new business card isn't a business card—it's Google. 2. The more you blog, the more pages Google has to index, and the more inbound links you're likely to have. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. 1. They're just kids." Blogging is good.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Google] The Top 11 Mistakes Your B2B Website Should Avoid
    Google's most recent algorithm update acknowledges this fact, making mobile-friendliness now a greater ranking signal in mobile search results. Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. 55 percent of readers stay on a web page for less than 15 seconds. Images matter. A lot.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Google] Drive Social Media Traffic to Your Crowdfunding Campaign
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Drive Social Media Traffic to Your Crowdfunding Campaign by Lilach Bullock - Maximize Social Business. This is where crowd-funding […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2011
    [Google] Are Smartphones Making Us Stupid?
    If Google was making us stupid before, smartphones are exacerbating it today. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. But our attention is rarely complete. Your Turn.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 2, 2015
    [Google] 4 Nonprofit Social Media Habits that Unlock Valuable Actions
    Twitter | Google+ | LinkedIn |. In my last post I suggested that successful nonprofit marketers have 8 common social media and content marketing routines that get them valuable actions. After all, you don’t spend time on marketing communications just for your own amusement, do you? Author information. Claire Axelrad. Claire Axelrad.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Google] “If you just do , your lead generation challenges will be over”
    For instance: Buy some Adwords on Google. Just buy our (crap) and your lead generation problems are over! Everyone seems to have the answer to the lack of quality sales leads problem. Everyone’s answer involves you buying something. Advertise with us. Use our marketing automation software. Pay for our service. It’s not true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Google] Finally, the truth about social media and customer engagement
    They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. And then, it got crowded. The amount of content on Twitter literally exploded.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Google] Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
    ” At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook. facebook and @google offer similar #ad products. Facebook and Google both extensively use external logins as a way to sell better retargeting to ad partners.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Google] Is Your B2B Marketing Valuing C2B?
    When your customer leaves you a review on Yelp, Google+, Angie’s List, or some other online review site, they are offering you a valuable piece of data, whether it’s positive or not. Google Alerts. retail example would be when a college student sells their used textbooks to a book reseller, who then resells them. Customer Reviews.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Google] 7 Lead Management Tools That Will Save You Hours
    Google Groups. For instance, Google Groups, which is tucked away in Google Apps, is a tool that can help you efficiently share contacts and email addresses with particular groups of employees. All you have to do is create a group within Google; for instance, everyone working on a particular sales project. Boomerang.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Google] The 15 Best Content Marketing Videos Of 2015
    In this video from Google Small Business, Keith Hernandez, director of brand strategy at BuzzFeed , goes into how small businesses can reach their customers through custom content. We’ve got news for you, content marketers: video isn’t going anywhere. It’s true that  content marketing is democratizing , and video is no exception. Examples
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Google] Digital Marketing – What Are The Top Goals And Challenges?
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Web analytics. Email marketing platforms.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Google] “I Want My Team to Use Social Media.”
    Google+. Sharing your content on Google+ may not seem like the most valuable use of time, but if your team engages with each post by clicking the “+1” button on each piece of content, this is an indicator to Google that can help to boost your ranking. But you know you can amplify your efforts if your entire team gets involved.
  • PAUL GILLIN  |  TUESDAY, MARCH 1, 2011
    [Google] Got a Cause? Pen a Poem. Win 10 Grand.
    They’re Googling to be sure. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S., You have until March 28. Are there more details?
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Google] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If it seems like Google, Yahoo and Bing have been in the driver’s seat of search results forever, it’s because they have. Back in 2012, Google admitted to fielding 1 trillion searches per day and earlier this year company executives said that number is even higher now (big surprise). Google already indexes apps.
  • JUNTA 42  |  MONDAY, NOVEMBER 14, 2011
    [Google] 8 Content Marketing Initiatives To Seriously Consider for 2012
    Google’s Panda update earlier this year means that social media sharing is more important to getting found in search engines than ever before. Take Heed…Google. This is scary, because it is possibly that Google could monopolize the entire content finding chain. thought I’d share it with you. Who knew? become?
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Google] 5 Ways to Boost Your Local Online Marketing Strategy
    Mireya Prado writes that it will be important to rank first on Google, use listening on social media, and ensure privacy is up to snuff, among other things. ​What? Plenty of trends have already developed in 2016. What do you need to do to keep up with local marketing? So what? Now what? Location-based marketing is here to stay. That’s.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Google] SEM, SEO & Traffic Manager – Emploi étudiants avec l’Etudiant.fr
    The main objective is the profitable acquisition of new B2B customers, where the main focus is on Google AdWords and other SEM campaigns. Main tasks (depending on requirements. Marketing ROI Cmo marketing roi
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 11, 2016
    [Google] 5 Disruptions to Marketing, Part 3: Vertical Competition
    However, the recent explosion of new client interfaces such as Amazon Echo, Google Home, Slack, Occulus, and a wave of Internet of Things (IoT) devices is creating new sources of vertical strength further down the pipe. Examples today: Google AdWords and Facebook Ads. Click the image above for a larger version of the illustration.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Google] How To Build A Culture of Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Content Marketing
  • FATHOM  |  FRIDAY, DECEMBER 12, 2014
    [Google] Mobile Sites, SEO a ‘MUST’ for Manufacturers
    According to Google, non-optimized pages won’t rank as well in mobile search.  This means that traffic from Google will suffer.  Mobile phones have become a way of life.  ” –Health Safety Equipment Manager. “I use [my smartphone] mainly for search and checking emails.” ” –Equipment Manager.
  • HUBSPOT  |  SUNDAY, AUGUST 4, 2013
    [Google] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
    Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories. Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google, via HubSpot.
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Google] 10 SaaS Value Propositions You Wish You Had
    By using BigCommerce, you can have a beautiful retail space just like the woman in the photo -- but online. 7) Google Drive. “A safe place for all your files”. Google and simplicity might as well be synonymous. You know what I love most about 80’s and 90’s sitcoms? The catchphrases. From Steve Urkel’s “Did I do that?” who you service.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Google] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Google+ (40.9%). How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Google] 15 Inspirational Resources to Lift You Out of Your Content Rut
    15) Google Trends. Google Trends is a newsfeed of the hottest searches in Google at that moment. As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it''s difficult to do the former right without the latter. 15 Places That Can Inspire Great Content Creation. 1) Quora.
  • NUSPARK  |  SATURDAY, MARCH 31, 2012
    [Google] LinkedIn and Twitter Advertising and Marketing Options; A Primer
    Utilize Google’s URL builder to tag URLs within analytics for more granular measurement. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Targeting. Job function. Seniority.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [Google] 8 Steps To Effective Content For Social Media [Slides]
    Please join me on my social networks  Twitter ,  LinkedIn ,  Facebook  and   Google+ and  Subscribe  to the   B2B Marketing Insider  Blog for regular updates. For the third week in a row, I find myself at another amazing marketing conference. My talk will present some ideas for how to develop a content strategy for your social efforts.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] Three Major Challenges of Influence Marketing for Businesses
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Social Media Influence
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 2, 2015
    [Google] In Search of Social Salespeople
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. It’s been a lot of years since I last hired and ran a sales team which was in … 2005. Yikes! That long ago!? Still, over 80% of my career was spent doing just that. Author information. Craig Jamieson. Craig M. Jamieson contributes a monthly column on Social Selling. Craig Jamieson.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2011
    [Google] A great title is what gets your blog post read
    Use all 70 characters that Google indexes for each post title but make sure the most important message of the title are nearer the beginning of the title. Image by reinvented via Flickr. by Chris Abraham. Long blog post short: please be as descriptive as possible when titling your blog posts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 22, 2016
    [Google] 10 New Training Ideas for Your SEO Team
    Google Analytics Training. Last but not least, one of my favorite topics…Google Analytics. One of our first trainings of the year, the Intermediate’s Guide to the Google Analytics Galaxy, focused on creating segments, setting up dashboards, and also featured a Hitchhiker’s Guide to the Galaxy theme. And that’s ok. Kind of.
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