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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] Image Recognition technology is a goldmine for marketers
    But seamlessly integrating facial recognition with mobile technology, especially wearables like Google Glass, has hit a few speed bumps. Find her on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist. am admiring a stranger’s purse. My family is enjoying some pizza around the dinner table.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 9, 2012
    [Google] Damage Control: The Marketing Metric You Forgot About
    At the end of the day, Google’s tagline sums it up perfectly: The internet is what you make of it With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. But here’s a metric you likely haven’t established: how much are you willing to pay for the damage control of a single customer?
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 20, 2012
    [Google] Social Online Marketing: Hype is Over, Time to Show the ROI!
    When setting up an online social campaign, whether it be a Facebook, Twitter or a Google campaign (or other), a campaign name tag can be added so once a prospect clicks on that campaign, and is redirected to your site, your online analytics solution can capture who that prospect is and apply a unique ID (or cookie). 
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 20, 2011
    [Google] Big Data Needs Big Judgment
    Among recent companies that have done this effectively, Amazon, Capital One and Google come to mind. Recently, there has been a flurry of articles in serious forums about the promise of BIG DATA. There is even a conference for data scientists , a newly found species. This is far from the truth. Analysis of data has always been a challenge.
  • BLOG MY CALLS  |  TUESDAY, JUNE 11, 2013
    [Google] NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
    Call tracking is like Google Analytics for the phone. Marketers spend BILLIONS each year on PPC campaigns, specifically on Google Adwords. 'This has been an interesting week for the call tracking world. In fact, the term ''call tracking'' has been used more on Twitter this week than any other week ever. That''s sort of unfortunate.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 30, 2014
    [Google] A Show By-Product – Superb at Introductions
    Please continue the discussion over at my Google Plus page. 'Stephen Dubner, Freakanomics. Sometimes unexpected benefits come from things you do. I’m REALLY good at connecting people. created Marketing Made Simple TV almost two years ago, and I’ve interviewed over 100 top thought leaders, like Stephen Dubner of Freakanomics soon.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Google] Straight Talk on Social Media Gurus
    Don’t abandon your blog to dedicate 100% of your time on Google+.  By Stanford Smith, Contributing {grow} Columnist. love experts. These folks have invested their own time and money learning something so I don’t have to.  tip my hat to them.  I never disparage someone for working hard and taking risks. My problem is with you.  You don’t.).
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Google] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] The Chasm of Expectations Between B2B Marketers and Buyers
    Many buyers turn to Google, not sales, to find the information they are looking for. Many buyers turn to Google, not sales, to find the information they are looking for. 'By Eric Wittlake, {grow} Contributing Columnist. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it?
  • SOCIAL MEDIA B2B  |  SUNDAY, JANUARY 30, 2011
    [Google] Top 10 B2B Comedy Videos
    Why your B2B CEO should be using YouTube Google “CEOs and YouTube&# and almost every result will center. Jeff asked me to put together a list of funny B2B videos, and suggested that I only include two of my own projects, one each from Cisco and IBM, which seems both fair and in compliance with Sarbanes-Oxley.  There’s your ROI.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 22, 2013
    [Google] Guest Blogging: Just How Important Is It?
    Another way to find blogs to guest post to is you could also use Google or another search engine to find blogs that are related to your industry. 'Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. So how do you find guest bloggers? You can start out simply. Photo Source).
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Google] 3 Marketing Analytics Tricks
    To delineate between social media channels, Google Analytics is, once again, invaluable. To stay on top of how your visitors are interacting with content, Google Analytics offers an email system to alert you to any changes in activity. Then, Google will email you the update automatically. Sort referring keywords. Use Bit.ly
  • PAUL GILLIN  |  THURSDAY, AUGUST 9, 2012
    [Google] How Twitter Amplifies a Customer Attack
    Two places to look are Bulldog Reporter’s PR Monitoring & Measurement Software Buyer’s Guide ([link] and the Social Media Monitoring Category of TopTen Reviews ([link] Be careful when relying on Google search for evaluations because the market changes rapidly and many top Google results are three or more years old.
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Google] Maker’s Mark: PR Debacle or Social Media Genius?
    Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke. mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. Let’s translate, shall we? Cheers!
  • SYNECORE  |  WEDNESDAY, APRIL 10, 2013
    [Google] You’re Telling Me You Don’t Use Analytics to Prove Your ROI?
    Track the Success of Campaigns- Set up and segment your campaigns with Google Analytics. 'Every time I’m on a sales call, I ask the prospect how they measure the effectiveness of their marketing efforts. The silence on the other end of the line lingers for a few seconds, followed by, “We currently don’t track the success of our campaigns.”
  • LOOPFUSE  |  FRIDAY, OCTOBER 18, 2013
    [Google] Check out our Fall 2013 release!
    This makes a host of external integrations possible including to CRM systems for Google Docs by using awesome service Zapier or other systems that support webhooks. 'We’ve been busy building out our marketing automation platform with some new features and additional infrastructure improvements.
  • SAZBEAN  |  WEDNESDAY, JANUARY 16, 2013
    [Google] The Experts’ Views on Content Marketing
    But after Google’s Panda update, there seems to be a talk of a “new” type of marketing which focuses on content. There have been a lot of discussions about what works in the realm of online marketing. Many say that massive link building and the quantity of links still matter, while others focus on optimizing their website to its fullest.
  • SAZBEAN  |  TUESDAY, MAY 22, 2012
    [Google] Marketing is becoming the new R&D
    Google’s Chief Economist Hal Varian coined the phrase “marketing is the new finance”. Varian foresaw great advances in ways to satisfy people’s needs, better matches between buyers and sellers, and a more robust advertising environment due to the availability of vast quantifies of rich, real-time, highly available “big data.”
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google] Twitter Tests Out New, More Visual Layout
    it kind of looks like Google+, too. Google+ lets users turn posts into ads -- just like Facebook and Twitter. 'One of the cool things about working at a popular tech blog like Mashable is that you''re really in-the-know about industry news. Here''s what it looked like: Look Familiar? As Mashable pointed out. But also. Who Cares?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Google] Chart: The Summer of the Small Business Social Boom
    Finally, with the launch of Google+ at the beginning of summer, competition amongst social websites has hit a fervor pitch, and shows no signs of slowing with this week’s launch of G+ Brand Pages.  Those customers ?with with under 150 Million in annual revenue exploded in social traffic this summer. What is going on? 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Google] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • SYNECORE  |  MONDAY, MAY 19, 2014
    [Google] 8 Online Resources to Sharpen Your Marketing Technology Chops
    One of the original MOOCs (massive open online courses), Udacity was started by Stanford Research Professor, Google Fellow, and overall uber-techie Sebastian Thrun, whom Fortune magazine dubbed one of the 50 smartest people in tech. Thrun helped build Google’s driverless car ( a recommend you check out his 4-minute Ted Talk about it here ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Google] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 4, 2011
    [Google] Social influence and social media activism
    And Google. Facebook and Google are certainly assigning you a number — probably LOTS of them! I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. Making money off of our backs, off our content and goodwill. And Yahoo.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 27, 2012
    [Google] Three Ways to Dominate the Marketing Automation Industry
    But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all. I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders.
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 11, 2011
    [Google] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
    Before you go out and buy a bunch of ads on Google or invest in an email marketing list, it’s critical you test several different channels to see what works. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?”  Now you can start to….
  • SMASHMOUTH MARKETING  |  THURSDAY, NOVEMBER 19, 2009
    [Google] Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product
    In just one month, we had five major keywords that are now on the top of Google's search results. About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Understand the value of Content. leads.
  • ONPATH  |  MONDAY, JULY 16, 2012
    [Google] Webinar Archive: Sales & Marketing Resource Library
    The single-most effective way our enterprise clients like Google, American Express and IBM get sales ready leads quickly, is from the telephone. We're pleased to offer you online access to all of our recorded webinars to help you get smarter about marketing, sales and lead generation. Click on the link below to view the entire archive.
  • ONPATH  |  MONDAY, NOVEMBER 7, 2011
    [Google] (Free Webinar) How to be a Marketing Superhero 2
    You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). Overview : Calendar year-end is fast approaching. Free Registration : [link].
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 17, 2013
    [Google] Get More Readers with Content Marketing “Curb Appeal”
    by doro99 Related Stories From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules More Lies that My Content Marketing “Expert” Told Me 7 Things Content Marketers Can Learn from Standup Comedians. was doing some research, and had no interest in wasting time on last year’s news.
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Google] How B2B Buyers Have Changed- and the Role of Content & Social Media
    LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. Cold calling and ABC (Always Be Closing) have been dead for years.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Google] Is Web Analytics Alone Enough to Understand Your Web Interactions?
    Post on Google Buzz. George Hollister. We’ve discussed this at length in previous posts…  Perhaps the fact that we keep bringing it up may allude to the fact that we believe this to be critical to marketing successes in the future. From a web design perspective, that’s an appropriate description.   Then we took it a step further. 
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Google] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 20, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of October 20, 2012
    News & Notes
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Google] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . Exercise the 80/20 rule.
  • SAZBEAN  |  SATURDAY, DECEMBER 3, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of December 3, 2011
    Critical Ways Google+ Is Changing Search (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 3, 2011… Niche Social Networks Deliver Big Results for Brands (Mashable!). Social Proof Is The New Marketing (TechCrunch). Stop marketing to yourself (Jim’s Marketing Blog). Mashable!).
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    10 Productive Tasks You Should Be Doing On Google+ Right Now (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it.
  • SAZBEAN  |  THURSDAY, OCTOBER 20, 2011
    [Google] How Social Digital Is Your Company?
    The first few companies to appear on the list are what you might expect; Facebook and Google retain top spots. Recently, the CEO of Edelman wrote a blog post celebrating a company milestone. In it, he referenced our efforts in the non-analog world as “social digital.” – How Social Digital Is Your Company? News & Notes
  • SAZBEAN  |  MONDAY, SEPTEMBER 19, 2011
    [Google] Social Media May Already Be Sending Traffic
    The easiest way to see what traffic is being sent from social media is to look at your website analytics software (like Google Analytics), at the referring sites section. Think using social media may be a waste of time for your organization? so it’s probably worthwhile to see what’s being said. Social Media Traffic.
  • LEAD VIEWS  |  THURSDAY, MAY 19, 2011
    [Google] Don’t Let Algorithms Supplant Your Mind
    For web companies like Google and Facebook, it makes a lot of business sense to tailor their services to the personal tastes of their users. Related posts: Google shall find – even before you seek. While the new development has excited the Google users owing. Google shall find – even before you seek.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Google] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    How to Understand and Master Google+. Posts You Might Like to Read: The Inbound Debate #9: Google Backlash, How Much is Too Much? Should Google Be Worried? The Ultimate Guide to Using Google's Disavow Links Tool. Why "I want to get to the top of Google" is an Incomplete Statement. 1) Adhere Creative. 4) Bluleadz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 25, 2014
    [Google] Why CEOs Shouldn’t Trust Marketing
    “ In an academic working paper , researchers from Google and Microsoft make an academic case (i.e. But then Wendy Clark essentially said “trust us, we know it matters, we just can''t measure it.“ - In an academic working paper, researchers from Google and Microsoft make an academic case (i.e. As a marketer, that stings. Tightly.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Google] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    Another up and coming one – according to our survey anyway, I can’t say I like it personally [LAUGHTER] – but according to our survey, is Google+. Fifty-five percent of the companies we surveyed on the B2B side in our survey for the 2014 content marketing survey are using Google+. ANN                 Google is a bit of a mystery.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Google] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). The best SEO strategy is to help Google make humans happy. The lower chart same time period, same blog shows the traffic that I get from Google. And Google is a very good example, right? It does work.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Google] 4 Reasons Call Tracking Never Ends
    Google Search Is Constantly Changing. Every day, 16% of the searches that occur are ones that Google has never seen before. 'As marketers explore new methods to improve their marketing ROI and get more leads, some tools go by the wayside. But some things are so tried and true, their value so undeniable, that they last and last.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 27, 2013
    [Google] How do you choose the right WordPress hosting solution for your websites?
    Google “WordPress Hosting” and you’ll see results that span all sorts of price ranges and technical specs. 'This is a sponsored post for WPEngine, the hosting site for Fearless Competitor. It is a great hosting option, so I am proud to share it. Fearless Competitor is proud to recommend WP Engine. It is the best, plain and simple. Security.
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Google] 10+ Ways To Use B2B Social Media In Your Business
    Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Skin your YouTube page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Google] Social media, authenticity and the human brand
    Coming clean on Facebook reach Would you erase yourself from Google search results? 'My friend Justin Levy just had brain surgery. He went into the operation not quite knowing what would be on the other side. Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Scott Monty.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Google] How to Consistently Keep Up With the Latest Social Media Trends
    3) Use Google Alerts on terms and influencers. Now that you have a list of influencers that you can follow on social media, you can set up a Google Alert for some of them. Pick your top three favorite influencers and set up Google Alerts for them. 'There''s so much going on with social media it''s hard to keep up. It''s hard.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Google] How Helping Others Helps You …Get More Links
    Some examples / evaluate questions to consider in finding easier opportunities to outline: Google Authorship – Have they integrated it? Examples include embed code for infographics, customized social sharing buttons, and help with Google Analytics tracking code. Offer Free SEO Assistance. You are an SEO professional correct?
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Google] Adventures in Frictionless Sharing
    Microsoft, and the #1 data-vacuum, Google. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What What is it, you ask? Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 10, 2012
    [Google] 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2
    Just say Google us. Instead they should just simply say “Google us.” The idea here is to generate customer behavior that will encourage them to search which in turn signals to Google that your brand is important. My social chops are sharpened, my SEO refined, and my network expanded with the addition of some amazing people. Here
  • FUNNEL FOCUS  |  FRIDAY, DECEMBER 17, 2010
    [Google] Sales-driven Lead Nurturing: Moving Leads through the 3 Buying Phases
    found the Google/TechTarget Research Project: How IT Pros Search Online During the Purchase Process particularly helpful for identifying buyer phases and determining the typical information they were seeking in each one. This is a common scenario for many sales teams, especially those selling complex solutions with long buying cycles.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 8, 2012
    [Google] Social Media Marketing Strategies for Video Distribution
    Social Media Marketing Strategies:  Next Stop – Twitter, Facebook, Google+ and Beyond YouTube helps you kick-start the conversation on other social media sites by allowing you to post your content to Twitter, Facebook and Google+. Social media strategies for getting your video seen! Make that a lot of money.
  • VOLACCI  |  TUESDAY, NOVEMBER 19, 2013
    [Google] The Organization Geek's Productivity Tools
    The holy trifecta of cloud sync: Dropbox , Evernote , and Google Drive. Between Dropbox, Evernote, and Google Drive, I can access any of my files at any time, no matter where I am or what device I’m using. 'I like technology. In fact, I think it’s pretty safe to say that I tend to nerd out about all things technological. GetPocket.
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Google] IBM Expands Social Business Services
    Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 7, 2011
    [Google] Make Your B2B WordPress Website and Content Mobile Friendly
    Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. love it!
  • SYNECORE  |  SUNDAY, FEBRUARY 10, 2013
    [Google] Getting Social: The DOs and DON'Ts of Social Media Marketing
    With active users nearing 700 million on Facebook , exceeding 300 million on Google+ , and hitting 200 million on Twitter at the start of 2013, there’s no denying that social media use is only trending in one direction. Companies that use Twitter average double the amount of leads per month than those that do no t. Do be friendly and open.
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Google] 4 Can't Miss Social Media Tips for Small Businesses
    Approaches to Social Media - It’s good to have a website, Facebook, Twitter, Google+, and a blog so that you can engage with an audience on their chosen platform, whatever it may be. If you own a small business and you aren’t using social media by now, you are giving yourself a massive disadvantage in the market.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 14, 2013
    [Google] Relevant Social Media and SEO
    It can be hard to keep up with current SEO tactics that will land you on the first page of Google search results since the algorithms change every day, but as social media continues to grow, SEO is getting easier because it’s no longer optimizing for search engines that will land you on page one of Google.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Google] Are You a Productive Reader? - Stepcase Lifehack
    Google it. google. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Help. -->. Enter your email address: May 23rd, 2008 in Productivity. Teach it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Google] 11 B2B Marketing Predictions for 2011
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 10, 2010
    [Google] Ten social media and technology mega-trends to watch
    Web-based companies, such as Amazon.com, eBay, and Google, have been early leaders, testing factors that drive performance — from where to place buttons on a website to the sequence of content displayed — to determine what will increase sales and user engagement. Post on Google Buzz. I just read a fascinating (and lengthy!) Digg this!
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Google] Five Tips to Make Your Writing Sparkle
    If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. Now that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. Write in Pictures.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 1, 2010
    [Google] Unclutter Your B2B Social Media Sources
    Hide feed counts (in Google Reader: drop down next to subscriptions). Reasons Google Buzz Will Have Limited Impact on B2B Companies Yesterday Google began rolling out their new service called Buzz. This doesn’t mean repost everything you see. You need to read what you are sharing and make sure it is worth sharing. Twitter.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Google] A Marketer's Guide to Tracking Online Campaigns
    Otherwise, you can use Google's free URL builder. Note: The HubSpot and Google URL builders both use the same method for tracking URLs, which means URLs you generate with Google will be tracked in HubSpot analytics and URLs that you generate with HubSpot will be tracked in Google Analytic ) 2) Generate your Tracking URL.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Google] People Visit Our Site 12+ Times Before They Buy Call Tracking
    We ran 90 days worth of data in Google Analytics and found the following: - 50.79% of the total number of a specific type of new account in December visited the site FOR THE FIRST TIME 12-30 days prior to purchasing. It just appears that way within Google Analytics. does demonstrate the power of Google Analytics and metrics generally.
  • SAZBEAN  |  THURSDAY, MARCH 27, 2014
    [Google] Just Like Anything, Internet Marketing Takes Patience
    'Zen Beach Stones at Home (Photo credit: Pink Sherbet Photography) In this instant-on world, where we can get access to just about any constant with a google search or an ipad app, we sometimes forget that not everything is instant. Good internet marketing is about providing the right message to the right people at the right time.
  • SYNECORE  |  WEDNESDAY, APRIL 23, 2014
    [Google] Thinking "Mobile First" for Your Website Redesign
    This can be beneficial for showing algorithms like Google Panda that your website is of high quality , which leads to higher rankings on search results. 'If you''ve been thinking about a website redesign, chances are good that you''ve been reading about various techniques to optimize your site for mobile devices. Why you ask? The solution?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 24, 2009
    [Google] Marketing Automation and B2B Marketing Predictions for 2010
    If sales people want to engage with buyers they will need to read buyers’ digital body language, and ensure that they are able to add more value than Google on the initial sales call. It’s coming around to that time of year again when we all offer up predictions for what the coming year will offer. 3) A Degree in Marketing Engineering?:
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Google] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Google] How to Master the Art of Storytelling to Increase Social Sharing
    But it’s good stories that fuel conversations , allow businesses to be a trusted source, and underpin the success of social networks like Facebook, Twitter, and Google+. On top of that, you'll be rewarded in search engines with Google's freshness algorithm update. Marketing is about telling good stories. Talk about your mistakes.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 15, 2013
    [Google] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
    This week Kyle Porter, founder of Salesloft , emailed me about a new prospecting tool they just released that can be found on Google Chrome as an app. You then have the option of exporting your results to a CSV file or Google spreadsheet. Click on the icon again and the search results are then loaded into a spreadsheet format.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Google] Three Stats Marketers Need to Know When Thinking About Smartphones
    70% of Mobile Searchers Have Clicked The “Call” Button in Search Results This is according to Google, ladies and gentlemen, and it should tell you one simple thing: when it comes to customers using their phones to track down businesses, they generally don’t want to convert online. Call Routing Virtual Call Center
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 18, 2013
    [Google] 4 Crazy Local Search Statistics You NEED to Know
    46% of all searches on Google are local. But the predominant way that customers find local businesses is via a Google search. Every one else uses this fancy new thing called the Google. 86% look-up the location of a business on Google Maps. The entire webinar is about 55 minutes long, and it is really good. That''s a lot.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Google] Content Marketing? Just Deliver Content People Want
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 10, 2012
    [Google] Dispatch from SXSW
    The opening sessions were great, with an inspirational talk by Futurist Don Tapscott (google “flight of starlings” to see an amazing image of what Internet leadership looks like) and a chat between Guy Kawasaki and Vic Gundotra of Google Plus. I thought I would pass along a few impressions from Day One of SXSW. Personal
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Google] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. The decision left millions of Google Reader users abuzz with concern. Feedly, an upstart RSS reader, jumped on the opportunity to win over the Google Reader expats. For many, however, growth hasn''t always been straight and even.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Google] How to Measure the Success of Social Media
    Being the top website for relevant Google searches is an example. If you have an upcoming webinar, create landing pages dedicated to each social network and use Google Analytics to determine if that traffic is registering for the event. 'It’s easy to hop on the social media bandwagon. “It’s easy.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Google] Did this blog make a difference?
    It’s still not my preferred medium but it gave me the opportunity to shine the light on some incredible people I met throughout the year, including Helen Brown , who provided an interesting view of The Google Filter Bubble. At this time each year I reflect on what has happened on {grow}.  Did it move ahead? Innovations. 4) Video.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Google] 6 Ways to Get Booted From Twitter's Search Results
    Just like Google's algorithm penalizes websites with duplicate content in search results, Twitter also penalizes tweeters who continue to post the same links or tweets in a misguided attempt to gain visibility. If you're looking for an exposé on those claims, this blog post is not it (but feel free to debate it in the comments!).
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [Google] Identify Website Users: Capture More Sales Opportunities
    Website traffic counts, page views, cost-per-click and return visitor numbers are standard fare in Google Analytics, WebTrends and other sites. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can!  Who’s Looking at YOU?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Google] 3 Steps to Building a Better B2B Target Account List
    Chances are you start with Google or by asking someone your know. Chances are you start with Google or by asking someone your know. 'By Eric Wittlake, {grow} Contributing Columnist. Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Sadly, the answer is usually no.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Google] 43 Bright Ideas for Promoting Your Lead Gen Content
    Google+. 13) Post to your Google+ page during launch week. 14) Host a live Google Hangout to answer questions related to the piece of content. . Each time you blog, you give Google and other search engines one more opportunity to find you. 'So you just created a piece of content for lead generation  -- congrats! . Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 25, 2010
    [Google] The most powerful leadership lesson I’ve learned
    Post on Google Buzz. In graduate school I took a class on “Leaders and Leadership&# that I hoped would give me respite from the grind of finance and economics. It turned out to be one of the most interesting classes I ever attended and it set me on life-long study of leaders. George was not a rah-rah kind of leader. Be trusted.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Google] How to Explain To Your CEO That Social Media Is Not Optional
    Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. 'Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. lot more traffic.
  • LEADER NETWORKS  |  MONDAY, OCTOBER 25, 2010
    [Google] Social Media and Personal Risk Management: A Case Study on A Paris Vacation
    My mornings started as early as possible, while my child slept off the sights and the many hot chocolates of the past day, with a quick news scan on Google. I am a road-warrior. You know the type - a real dyed-in-the wool, hardcore traveler. All of which happened *after* I landed at CDG Airport last Saturday.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 17, 2011
    [Google] Content Marketing from the Inside Out
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you.
  • BLOG MY CALLS  |  FRIDAY, JUNE 14, 2013
    [Google] Marketing Strategy 101: Affinity Marketing
    For example, we integrate with Google Analytics, which has landed us a spot in the Google Analytics App Gallery. It’s a reciprocal relationship: their analytics platform allows our call tracking users to see their call analytics, and by integrating with them, we drive more traffic to Google. 'Make friends. PR mentions. Yikes.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Google] 11 Myths of Social Media Marketing
    Post on Google Buzz. Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Argh, no! Um, no.
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 2, 2013
    [Google] Daily Social Media Usage Includes B2B Customers and Prospects
    That’s almost half as many as performed on Google. 'Many B2B companies complain that their customers and prospects don’t use social media. According to the growing stats, 40% of the world uses a social media site every day. And your B2B customers and prospects are likely among them. The complete infographic is below.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Google] How Print Publications Impact B2B Content Marketing Development
    Regardless, the proactive SEO professional realizes that as Google in particular continues to weigh impact to the most trusted sources and user preferences, any direction we can realize towards those ends is important. Chart: What Content Sources Do Customers Trust? What do you think is generally higher quality? Final Thoughts.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 3, 2014
    [Google] Please Don’t Mistake Blog Writing for Book Writing
    Leave a comment here, or connect with me on Google+. 'Blog writing isn’t the same as book writing. Here’s why. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. And I agree with her that blogs make bad books.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Google] The Impact of M&A on the Marketing Automation Industry
    Google Bookmarks. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. Share email.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] 9 Content Marketing Articles You Shouldn’t Miss
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Google] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    You can connect with Ryan on  Google+  or  visit his blog  Content Warfare. 'By Ryan Hanley, {grow} Community Member. In my small hometown, Thursday was recycling day. Every Wednesday night the town folk would collect all their bottles and cans and walk them out to curb in a blue recycling bin to be picked up the next morning. Trash talk.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Google] A fascinating “hardcore” B2B social media success
    Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 23, 2013
    [Google] Our Massive Project – Optimizing Fearless Competitor for SEO
    In addition, Google search has changed. One link per post is the kind of quality that Google spiders will like. Unlike print, each post lives forever and is indexed by Google (which is why a blog works so well for SEO!). This blog, which we’ve been writing for over seven years, should be ideal for search marketing (SEO).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Google] Standing out in a world of information density
    Up until now, content marketing has been pretty straight forward — create helpful and compelling content and figure out a way to get it to the top of Google search results. 'I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. Target an under-served audience?
  • SYNECORE  |  MONDAY, JULY 29, 2013
    [Google] Digital Video Advertising is Growing; Marketers Get Excited
    LinkedIn/Google. Google AdWords for video currently runs ads on YouTube as part of the TrueView family, which only requires payment for the amount of views the video gets. And what if that broken record was spewing really wonderful news for marketers, like how video rules (have your heard that before ?) This year, 74.4 since 2012.
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