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  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Google] Four Badass Facebook Advertising Tactics
    by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since The question that many B2B marketers are struggling is; How do I as a marketer best utilize Facebook ads for success?
  • NUSPARK  |  SUNDAY, FEBRUARY 15, 2015
    [Google] SEO: The Importance of Conversion over Rankings and Traffic
    SEO (search engine optimization) is an ever-evolving strategy that has, over the years, lost its focus in the attempts to generate traffic via better and better rankings through Google, Bing, Yahoo, and the like. The result can be astounding. That begins with knowledge of what SEO and conversion optimization actually are. They think, “Gah!
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 6, 2015
    [Google] What Are the Busiest Times on a Staffing Website
    With some custom reports in Google Analytics, we’re able to break down the website traffic by day and hour. After the month of September, I did some digging into the busiest times on a staffing website. Having those reports from the September website traffic for 23 staffing websites, I took a look at overall traffic and Job Board traffic.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Google] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
    HubSpot has a lot of content development resources to help you create your calendar here and here. 5) Take part in Google Hangouts. Giving Tuesday held a series of Google Hangouts on Air to discuss different parts of the movement, aimed at different audiences, with a panel of guests. Who wouldn''t want to be? And why not? Hangout!
  • WRITING ON THE WEB  |  THURSDAY, MARCH 24, 2011
    [Google] 11.5 Steps to Video Blogging in 30 Minutes
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. Set up webcam, test for lighting. Reviewed the video clip, reshot it a 2nd time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Google] Straight Talk on Social Media Gurus
    Don’t abandon your blog to dedicate 100% of your time on Google+.  By Stanford Smith, Contributing {grow} Columnist. love experts. These folks have invested their own time and money learning something so I don’t have to.  My problem is with you.  Specifically, I think you are learning the wrong lessons from social media luminaries.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Google] Grab Your Free Guide to Lead Nurturing
    Google Bookmarks. by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation.  One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. Share email.
  • BIZNOLOGY  |  TUESDAY, JUNE 24, 2014
    [Google] Social networking services should be facilitated not controlled
    Maybe you need to do a better job of being an engaged participant on communities that already exists, be it on Facebook or Google Plus groups or pages or on messages, forums, or even subreddits. If you can find a copy, buy one. Everything  Amy Jo Kim  recommends can be mapped perfectly to web2.0 community is indeed a family. Play with them.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Google] Best Branded Content of April: The VR Wave is Here
    In March, Google released a frills-free version of Facebook Instant Articles with  Google Posts. Just as Instant Articles publish directly to the Facebook feed, Google Posts publish directly to Google search results. The biggest highlight was HTC Vive. Right now, it has one big advantage: It lets you move around.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Google] 12 Things You Learned in College That Prepared You for the Real World
    12 Things You Learned in College That Actually Prepared You for Work. 1) Google EVERYTHING. Google it. Google it," says Brittany Leaning , Content Strategist at HubSpot. See #1, "Google Everything."). mean, what's the big deal with saying "Hey"? That was all it took. We'd love to hear from you in the comments. Admit it.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 6, 2015
    [Google] Employers: Guidance to Refine Social Media Policies, Part 1
    Facebook | Google+ | LinkedIn |. Employers, how often is your company’s Employee Handbook updated?  How often are your employee conduct and social media policies reviewed for compliance with the law?  At the very least, hopefully these policies and documents are reviewed and updated annually.  Author information. James Wu. James Y.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Google] 11 Apps Every Marketer Should Download
    Have you ever been on the go but needed to access your Google Documents to update something you simply forgot to change before you left the office? GoDocs is not an official Google app, but it still works really well to access your Google Docs. Apps are everywhere these days, and not just on your iPhone. Enter Statigram !
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Google] The Top 9 Videos From Brands This Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. hope you enjoy the videos! Expect tears!
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 7, 2010
    [Google] 5 things to do to get ready for coming communication shift
    As they do that, it may become possible to have passive discovery of interesting conversations guided by the algorithms of Google and Bing and their analysis of vast amounts of social media data. A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Google] What Is A Content Strategy And Why Do You Need It?
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies.
  • WRITTENT  |  WEDNESDAY, APRIL 30, 2014
    [Google] 11 Ways to Write Damn Good Headlines
    Keyword-centric headlines are crucial to getting your blog post ranked highly on Google. Whether or not you mention your primary keyword early in your headline is a major Google ranking factor. Naturally, you should always be writing for humans, but keep Google in the back of your mind as well. Sufficiently scared? Image source.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Google] How the Big Social Networks Use Email to Increase Engagement
    Google+. Google+ has a weekly digest email that prompts readers to both follow new users, and read new content. What's great about the email is the in-email buttons that allow you to easily add new users (whose relationship to you Google+ helpfully identifies) right in the email to build your following. Pinterest. Facebook.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Google] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Tool That Will Replace Your Social Media Agency: Likeable Hub by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Google] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. But happy to hear your arguments in the comments?). Comment.
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Google] 8 Times When You Shouldn't Feel Guilty About Using PPC
    If you've never set up an AdWords campaign and you find yourself in this scenario, check out this blog post, " A Simple Guide for Setting Up Your First Google AdWords Campaign." Let's not forget that Google PPC isn't the only paid online advertising that marketers can take advantage of. After all, everything in moderation, right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 22, 2015
    [Google] 10 Marketing Trends That Should Influence Your Content Strategy
    survey by Millward Brown Digital and Google revealed that nearly half (46 percent) of potential B2B buyers in 2014 were millennials (ages 18-34). As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. However, staying on top of everything that’s going on in the world is next to impossible.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Google] Social Media + March = Madness in the Workplace
    James Wu | Facebook | Google+ | LinkedIn | Social Media + March = Madness in the Workplace by James Wu - Maximize Social Business. It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015. 
  • BIZIBLE  |  FRIDAY, JANUARY 15, 2016
    [Google] CEO Liz Pearce Explains the Growth and Development of LiquidPlanner
    Pearce began her marketing career with PlayStation, before moving to Google and then Amazon. On Monday, Jan. 11, Liz Pearce, CEO of LiquidPlanner, joined Bizible for a fireside chat during the monthly Pipeline Marketing Playbooks meetup. In 2005, she decided to break away from the big guys and began her own consulting business. attribution.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Google] 10 Great Writing Books & Tools For B2B Content Marketers
    Within a few seconds, you create a free account and are taken to blank white screen, much like the Google Docs view. Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Content Marketing Books. Yes, this is a creative writing book , but hear me out. Content Marketing Tools.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Google] 6 Playfully Spooky Marketing Campaigns Just in Time for Halloween
    Then, they actually pull up a map of your house on Google Maps, and show little cartoon ghosts haunting it with hilarious "ooooOOOOOHs" and eerie music! When you click the button "Find Out How to Unhaunt" that will help you unhaunt your house, you're taken to a Google Map of driving directions to your nearest Little Caesars location.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Google] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    Google’s Glass and Innovega’s iOptik lens system are prime examples of wearable AR technology in action, while Amazon’s new iOS app offers a glimpse into the possibilities of augmented-reality shopping. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. And shop.
  • DIRECT RESPONSE COACH  |  SUNDAY, MARCH 29, 2015
    [Google] A clever way to generate more tweets – and expand your audience
    It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.]. Even if you have no experience or interest in Twitter, this technique could work for you. ——————-. Copywriting Direct Marketing General Online Advertising Web Marketin
  • ACT-ON  |  FRIDAY, MAY 27, 2016
    [Google] Digital Storytelling: A New Virtual Reality Might Not be Far Off
    The Google Cardboard is the coolest thing around. There’re tons of homeless people with smartphones, and hypothetically, if they get their hands on a Google Cardboard device, they have access to virtual reality. You’re standing in the middle of the train tracks. You look to your right, endless tracks as far as the eye can see.
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Google] 9 Things Great Writers Do Every Day
    Edit slow. 9) Google any grammar questions. If you come up against a grammar issue while you’re writing, do a quick Google search on it. You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. Habits have the uncanny ability to stick with you. New York Times. Slate.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Google] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    It is a big, “no-no” for Google. Flat, one-page “websites” are often used for spamming purposes and are not ranked will by Google. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. Duplicate content is not good for search engine performance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Google] 25 social media influencers Forbes ignored, and why
    Avinash Kaushik — Google’s chief digital evangelist and one of the most influential bloggers on analytics. Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. Not so fast.
  • BIZNOLOGY  |  MONDAY, JUNE 13, 2011
    [Google] Has social media ushered in the Age of Disinformation?
    Another friend of mine has recently complained about getting mostly useless content--with zero editorial and zero user reviews--from reputable sites whenever he Googles " review". Image by raider3_anime via Flickr. by Aaron Kim. Answers, one of them mockingly calling this world where everybody is an expert "the age of disinformation."
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [Google] What Makes Effective B2B Content Marketing? [Research]
    Google+, SlideShare and Pinterest usage all decreased compared to last year’s numbers, leaving Slideshare still one of the biggest opportunities in B2B content marketing. 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? Want To Learn More?
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 20, 2013
    [Google] The Remarkable Marketing Made Simple TV show
    Google Hangouts and Skype do not. This show, which premieres every Thursday at noon ET/9am PT is booming ! So let me share 3 things that make Marketing Made Simple TV a great show. Marketing Made Simple TV is a TV on the Web show, and not a web show. TV shows feature camera changes, B-roll content and a green room. And we aim for many more.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Google] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. If the rabbit hole is content marketing, then the rabbit is the search for ROI. But he doesn’t know why these things are important.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Google] Three Tips for Easy Editorial Calendars
    Post on Google Buzz. Add this to Google Reader. Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. And I have to admit, it’s tempting. But it’s also a mistake.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Google] 8 Key Questions That Will Help You to Know When to Update Your Website
    Is your site integrated with Google Analytics? This is a great tracking tool that Google offers for your site. If you aren’t sure if you are ready to venture into this part for your website, check the Google Analytics traffic source stats on your site. On Google+ or Twitter? How old is the content on your site?
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Google] Maker’s Mark: PR Debacle or Social Media Genius?
    Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke. mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. Let’s translate, shall we? Cheers!
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Google] How to Audit Your Website for Improved SEO and Conversions
    Tools like Google’s Webmaster Tools or Xenu’s Link Sleuth can be very helpful for this. The XML Sitemap is something every website should have; it offers an opportunity to tell Google and the other search engines what pages on your site you want to be crawled and indexed. You can indicate your preference to Google in a number of ways.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Google] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    Unless a particular company is top of mind when we need help, we're likely to contact whoever shows up on Google. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. That makes for truly engaging content marketing.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Google] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    Unless a particular company is top of mind when we need help, we're likely to contact whoever shows up on Google. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. That makes for truly engaging content marketing.
  • FATHOM  |  TUESDAY, JULY 1, 2014
    [Google] Feel the Need. The Need for Speed.
    In a recent Q&A at the SMX Advanced conference a representative from Google made a deliberate point to say “You really need to be thinking about mobile. If you care about traffic from Google, you should care. Google offers a tool called PageSpeed Insights. The need for speed!” “So what?”,
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Google] The Best Product Videos Ever (and Why They Make You Buy)
    Some product videos write themselves -- the introduction of a brand new iPhone, for example, or the big reveal of Google Glass. Google Chrome | Jess Time. No product video shows this "invisibility" of really good products better than Google''s "The Web is What You Make It" series. I could watch product videos all day long.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 26, 2013
    [Google] 10 Marketing Tools We’re Thankful For
    Google’s Keyword Planner enables marketers to examine keywords for both SEO and PPC efforts to develop the appropriate strategies. 8. by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. With the U.S. Here’s our ‘Ode to Integrated Marketing’, a cornucopia of 10 marketing tools we’re thankful for: 1. Happy Thanksgiving!
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Google] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Google+ (40.9%). How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Google] The Importance of Marketing Specialization
    Every post says “Hello Google.”). also use Google and Bing webmaster to drive traffic for keywords like sales leads, revenue marketing, and Marketo, which are the keywords used by my former employer, according to Spyfu.com. Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] 12 Social Media Tools for B2B Pre-Event Marketing
    If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. 4. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Google] 3 Traits Of Superstar Marketers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. What separates the best marketers from the rest? couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Empathy.
  • BIZNOLOGY  |  TUESDAY, MAY 22, 2012
    [Google] You’re only renting in social media
    What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. Photo credit: Wikipedia.
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Google] How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers
    Kelly suggests preparing for meetings by creating a simple, three-column table in a Google Doc or other template. Google Drive. Google Drive is a simple, yet very powerful tool for managers. Here are some Google Drive tips to get you started.). Time management is one of the hardest parts of a manager's job. The best part?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2016
    [Google] 7 Compelling Reasons to Invest in Mobile Marketing
    Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!
  • BIZNOLOGY  |  MONDAY, NOVEMBER 16, 2015
    [Google] Digital learning and the invisible Digital Divide
    After all, nobody gets training in Google, Facebook or iPhones. As you start looking at this closer, you’ll notice that most people who use Google, Facebook and iPhones only use a very small subset of their capabilities. You see it in their body language, their test results, and in their lack of participation. We just use them.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Google] Best Social PR Guides and Tips of 2010 (So Far)
    An outstanding list of the top 15 free PR distribution sites based on five criteria: Page Rank, distribution to Google News, Alexa traffic rank, cost of optional services, and rejection rate. Post on Google Buzz. Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend?
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. Sometimes referred to as "keyword phrases," keywords are the topics that webpages get indexed for in search results by engines like Google, Yahoo, and Bing.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Google] What the Future Holds for B2B Social Media Marketing
    Google Introduces API Console 5 Website Designs That Blew Us Away [. SCVNGR Uses Googles Places Database. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 28, 2013
    [Google] [Video] Your Inadvertent Business Jargon May Be Confusing Prospects
    So I googled it. Could you possibly be confusing your prospects with business jargon? I’m sure you wouldn’t do it intentionally, but if you don’t pay close attention you might still be doing it. For example, just the other day I got an email asking me if I’d be interested in speaking at the upcoming IFC Conference. Or, they feel really dumb.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Google] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
    That was an early way on Savvy that we picked up traffic was by asking our “heroes” to guest post and then we gained some small share of their social media influence. #5 – Dress your blog for the Google position you want. Here is a copy of the presentation that I promised to all the attendees. Don’t do it!
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2011
    [Google] How to Destroy Your SEO in a Post-Panda World
    That is, until Google unleashed, of all things, a panda , and collapsed their empires the way Odoacer deposed Romulus Augustus and squashed the Roman Empire for good in 476 A.D. Let's take a quick look at how Google's Panda algorithm update changed SEO and what you can do as a marketer to stay on Google's good side. Step 1.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 14, 2012
    [Google] How Blog Readers Find You – A Diagram
    Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Google] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    If you don’t—and many new bloggers won’t—the first place to turn is Google. If you know the names of your competitors’ leadership, you can even Google “John Doe ABC company” for some quick intelligence. You can also set up Google Alerts to let you know when they publish anything new.
  • SAZBEAN  |  THURSDAY, JUNE 3, 2010
    [Google] Sazcast Episode 27 – eCommerce & Social Media with Joe Minock from Adrenaline Commerce
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). eCommerce and social media with guest Joe Minock from Adrenaline Commerce. Show notes. SpeedInlineSkateWheels.com. Yooper Steez. Zappos.
  • CLIENT BRIDGE  |  MONDAY, MARCH 12, 2012
    [Google] INFOGRAPHIC: Social Media Demographics
    From Online MBA, here's an infographic that breaks down the education level, income, age and gender of users of major social media platforms, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Digg, and Reddit. View Original Article
  • SAZBEAN  |  FRIDAY, FEBRUARY 3, 2012
    [Google] SEO: Are You Relevant, or Are You Vital?
    If you think about an SEO quality scale, there’s nothing better than being vital. I’d never suggest that a small business owner take everything Google says about SEO as the gospel truth, but I think it’s wise to look at and think about how Google classifies web pages. Relevant web pages. Relevant title tags. Relevant meta descriptions.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Google Plus, 540 million active users. Also, URL shorteners such as Bit.ly or Google can help you track the number of click-backs. Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. Paying for fans and followers. Using too many social networks. billion active users. Overselling.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Google] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 4. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 2, 2015
    [Google] New Use of Social Media in Workplace Lawsuit Notices
    Facebook | Google+ | LinkedIn |. The use of social media in employment law continues to evolve, slowly but surely.  One recent and important development is the use of social media to provide notice to potential plaintiffs regarding wage and hour class action lawsuits. Author information. James Wu. James Y. James Wu.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Google] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Images and Video.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Google] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    10) Google Maps. 18) Google Algorithm Update. Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). You''re a mobile "app." Don a black bodysuit. Insta-graham. 7) iPad.
  • LEADERSHIP  |  FRIDAY, MAY 2, 2014
    [Google] Interesting Infographics: How To Use Storytelling To Reduce Information Overload
    Every minute, YouTube has an additional 60 hours of new videos; web users send 168,000,000 emails; and 700,000 searches on Google are performed all at once. The B2B industry is inundated with news and information. So how can you make your way through information clutter and get your message across? This is why we must make use of multimedia.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Google] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Here are a couple examples on our blog: 32 B2B Marketers to Add to Your Google Plus Circles.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Google] 5 Must-Haves for Your Online Press Room
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | 5 Must-Haves for Your Online Press Room by Maggie Patterson - Maximize Social Business. How long has it been since you updated your online newsroom? Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 6, 2014
    [Google] How to Successfully Execute a B2B Marketing Strategy
    Use Google Alerts to track keywords in relevant industry headlines are delivered while the news is breaking. Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. For me, the latter is perhaps the most important aspect to consider.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Google] Social Business And The Next Generation
    Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The social revolution has officially arrived at most corporate headquarters. These practices, however, are  de rigueur  in the age of social media. First, let’s consider what defines a Social Enterprise.
  • MARKETRI  |  THURSDAY, JUNE 7, 2012
    [Google] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
    145,000 – that is the number of results that I got when Googling, “chicken parm recipes.” In this case, set up a Google Reader to find and distribute the content of proven thought leaders in your field. Search Engine Optimization: Our next essential ingredient is organic SEO to help your firm get found on Google.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Google] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    The era of being able to successfully get to the top of Google with smoke and mirrors is definitely over. Given that 89 percent of consumers still head straight to Google, Bing, or Yahoo to search for branded product or service solutions, a keyword strategy is a tool to ensure your company is ranking well. Is SEO dead? Not exactly.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 5, 2012
    [Google] Are You Good at Finding the Appropriate Sales Contact?
    Even using a simple Google search by typing in the Company Name and the ideal Job Title(s) has yielded some of the most appropriate contacts. In sales, having the ability to find the right contact is one of the more underrated functions of the prospecting process; one that separates someone who is average from someone who excels.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 18, 2015
    [Google] The 5 Hottest Chinese Social Media Trends for 2015
    The mainland population in China is prohibited by censorship laws from using the dominate social networks of other countries such as Facebook, and Google+. With 668 million active Internet users, which is almost double the population of America; China has seen a dramatic increase of Social Networks users in 2015. Author information.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Google] How Do You Find The Time For Social Media?
    And follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. How do you find the time for social media? This is the question I get asked probably more than any other. have four lovely children, a demanding job, a wife with a successful career and more.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Google] Search or Social: Which Is Best For Your Startup?
    This doesn’t come as a surprise, as there are about 900 million active users of Facebook , and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.  Although SEO may sound a bit daunting, there are free tools that can help you, such as Google Keywords and Alexa.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Google] 10 Fetch 'Mean Girls' Memes for the Marketer in Your Life
    You''ve spent all week dealing with Google algorithm clarifications , learning how to embed Facebook posts on your site , and figuring out Pinterest''s new price alert feature. Feeling bullied into accepting non-statistically significant A/B test results ? Tired of having to agree that your logo should totally be pink ? It''s Friday.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Google] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    For example, Postmates are local couriers that can deliver goods to people in local areas.  On a similar notion, Google launched Google Shopping Express in the SF and Silicon Valley area that delivers goods within hours from local retailers. This is impacting how customers buy, how we hire and manage talent. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Google] The Radiohead Guide to Branding Excellence
    You can follow Chris on Twitter , connect with him on LinkedIn , and circle him on Google+. By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. Push The Envelope. Create a Window Through Video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Google] Stop Nurturing Me
    ” To nurture, according to Google, is to “care for and encourage the growth or development of.” To nurture, according to Google, is to “care for and encourage the growth or development of.”. By Eric Wittlake, {grow} Contributing Columnist. I’m sick of being “nurtured.” Not me. Not my career. Not me.
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Google] Do you want to be a marketer or do marketing?
    If, on the other hand, you want to improve your company’s conversion rate, or you want to raise your traffic from Google, or you want to increase web sales, that’s a good sign. I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Why the difference?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 8, 2012
    [Google] Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!
    Consider using Google Alerts to go out and find those articles.  I have all articles and alerts come directly into my Google Reader and from there it is super simple to categorize those into folders that could literally be the names of your clients and prospects. Selling has always been about relationships. What kind of cars do I see?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Google] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet.
  • ACT-ON  |  THURSDAY, NOVEMBER 19, 2015
    [Google] 10 Simple SEO Basics for Better Rankings
    Use the Google Keyword Planner to identify your core keywords. Google has clearly said they frown on most link building tactics. Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand. Bupkis! Good SEO isn’t hard. It’s got a proven list of best practices.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Google] 3 Questions You Should Ask About Your Content Marketing Strategy
    Whether you’re utilizing an advanced metrics tool like Omniture or Webtrends, or you’re using Google Analytics, there are fundamental metrics you should always pay attention to when measuring content. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? Purpose. Simple!
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Google] Customer Lifecycle Marketing: Reporting, Part 1
    You can refer to external sources such as Google Analytics. (If you are an Act-On customer, this metric is provided in the Act-On platform.). Google ranking : This is the most visible result of all your online activities. Type that phrase into Google periodically and see where your site ranks. Attract. How popular is your brand?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Google] 2 Key Tips To Help Rethink Your Marketing Analytics
    PR and Analytics are both about "finding the right story to tell" to ultimately "sell an idea." Tools such as Google Analytics can be used to decipher where web referrals are being attained, but points out the limitations where offline media placements are concerned. ” Here are two key takeaways from the Twitter chat: 1.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. I OK, I’ll admit it. My bad.).
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Google] How To Get Super Smart On Keyword Research In One Hour
    It wasn’t until relatively recently that SEOs could game the Google algorithm to obtain better results. Thanks to recent Google updates, SEO trickery has been rendered all but obsolete. Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. And why not? Absolutely.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Google] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    Watch out, Google AdWords! However, we're skeptical about it really challenging Google AdWords. But if they were searching for different Mexican restaurant options in their geographic region, they probably wouldn't turn to Facebook search -- they'd go to Google! How Facebook's Search Ads Work. Sponsored Results give you: 1.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 6, 2012
    [Google] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
    ” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Google] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
    There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. But there''s good news! Start With a Site Audit. Sort by the most frequently visited pages. Duh, right?) Titles.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Google] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets.
  • FATHOM  |  THURSDAY, JUNE 18, 2015
    [Google] Consumer Brand SEO Pulse: 6.18.15
    Google will be making changes to its Doorway Pages algorithm that may affect your site. link]. “’Buy button’ to be Added to Google Search Results”. Google has confirmed that it will introduce a “buy button” which will allow search users the option to purchase directly in the SERPs. link]. link]. Be careful! link].
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2011
    [Google] A great title is what gets your blog post read
    Use all 70 characters that Google indexes for each post title but make sure the most important message of the title are nearer the beginning of the title. Image by reinvented via Flickr. by Chris Abraham. Long blog post short: please be as descriptive as possible when titling your blog posts.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Google] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    PPC/AdWords :  There is a reason Google is a multi-billion dollar company; everyone Googles.  Learning the basics of search engine optimization (SEO) and pay-per-click advertising (PPC) and getting your feet wet with Google’s AdWords advertising platform can help lay the foundation for understanding inbound marketing techniques.
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