Page 44 of 97 Previous | Next 
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Google] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). The best SEO strategy is to help Google make humans happy. The lower chart same time period, same blog shows the traffic that I get from Google. And Google is a very good example, right? It does work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Google] Social media, authenticity and the human brand
    Coming clean on Facebook reach Would you erase yourself from Google search results? 'My friend Justin Levy just had brain surgery. He went into the operation not quite knowing what would be on the other side. Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Scott Monty.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 22, 2013
    [Google] Guest Blogging: Just How Important Is It?
    Another way to find blogs to guest post to is you could also use Google or another search engine to find blogs that are related to your industry. 'Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. So how do you find guest bloggers? You can start out simply. Photo Source).
  • SYNECORE  |  WEDNESDAY, APRIL 10, 2013
    [Google] You’re Telling Me You Don’t Use Analytics to Prove Your ROI?
    Track the Success of Campaigns- Set up and segment your campaigns with Google Analytics. 'Every time I’m on a sales call, I ask the prospect how they measure the effectiveness of their marketing efforts. The silence on the other end of the line lingers for a few seconds, followed by, “We currently don’t track the success of our campaigns.”
  • LOOPFUSE  |  FRIDAY, OCTOBER 18, 2013
    [Google] Check out our Fall 2013 release!
    This makes a host of external integrations possible including to CRM systems for Google Docs by using awesome service Zapier or other systems that support webhooks. 'We’ve been busy building out our marketing automation platform with some new features and additional infrastructure improvements.
  • SAZBEAN  |  WEDNESDAY, JANUARY 16, 2013
    [Google] The Experts’ Views on Content Marketing
    But after Google’s Panda update, there seems to be a talk of a “new” type of marketing which focuses on content. There have been a lot of discussions about what works in the realm of online marketing. Many say that massive link building and the quantity of links still matter, while others focus on optimizing their website to its fullest.
  • SAZBEAN  |  TUESDAY, MAY 22, 2012
    [Google] Marketing is becoming the new R&D
    Google’s Chief Economist Hal Varian coined the phrase “marketing is the new finance”. Varian foresaw great advances in ways to satisfy people’s needs, better matches between buyers and sellers, and a more robust advertising environment due to the availability of vast quantifies of rich, real-time, highly available “big data.”
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Google] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Google] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    How to Understand and Master Google+. Posts You Might Like to Read: The Inbound Debate #9: Google Backlash, How Much is Too Much? Should Google Be Worried? The Ultimate Guide to Using Google's Disavow Links Tool. Why "I want to get to the top of Google" is an Incomplete Statement. 1) Adhere Creative. 4) Bluleadz.
  • SYNECORE  |  MONDAY, MAY 19, 2014
    [Google] 8 Online Resources to Sharpen Your Marketing Technology Chops
    One of the original MOOCs (massive open online courses), Udacity was started by Stanford Research Professor, Google Fellow, and overall uber-techie Sebastian Thrun, whom Fortune magazine dubbed one of the 50 smartest people in tech. Thrun helped build Google’s driverless car ( a recommend you check out his 4-minute Ted Talk about it here ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Google] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • PAUL GILLIN  |  THURSDAY, AUGUST 9, 2012
    [Google] How Twitter Amplifies a Customer Attack
    Two places to look are Bulldog Reporter’s PR Monitoring & Measurement Software Buyer’s Guide ([link] and the Social Media Monitoring Category of TopTen Reviews ([link] Be careful when relying on Google search for evaluations because the market changes rapidly and many top Google results are three or more years old.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 27, 2012
    [Google] Three Ways to Dominate the Marketing Automation Industry
    But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all. I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders.
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 11, 2011
    [Google] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
    Before you go out and buy a bunch of ads on Google or invest in an email marketing list, it’s critical you test several different channels to see what works. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?”  Now you can start to….
  • SMASHMOUTH MARKETING  |  THURSDAY, NOVEMBER 19, 2009
    [Google] Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product
    In just one month, we had five major keywords that are now on the top of Google's search results. About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Understand the value of Content. leads.
  • ONPATH  |  MONDAY, JULY 16, 2012
    [Google] Webinar Archive: Sales & Marketing Resource Library
    The single-most effective way our enterprise clients like Google, American Express and IBM get sales ready leads quickly, is from the telephone. We're pleased to offer you online access to all of our recorded webinars to help you get smarter about marketing, sales and lead generation. Click on the link below to view the entire archive.
  • ONPATH  |  MONDAY, NOVEMBER 7, 2011
    [Google] (Free Webinar) How to be a Marketing Superhero 2
    You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). Overview : Calendar year-end is fast approaching. Free Registration : [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 10, 2010
    [Google] Ten social media and technology mega-trends to watch
    Web-based companies, such as Amazon.com, eBay, and Google, have been early leaders, testing factors that drive performance — from where to place buttons on a website to the sequence of content displayed — to determine what will increase sales and user engagement. Post on Google Buzz. I just read a fascinating (and lengthy!) Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 10, 2012
    [Google] Dispatch from SXSW
    The opening sessions were great, with an inspirational talk by Futurist Don Tapscott (google “flight of starlings” to see an amazing image of what Internet leadership looks like) and a chat between Guy Kawasaki and Vic Gundotra of Google Plus. I thought I would pass along a few impressions from Day One of SXSW. Personal
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Google] How B2B Buyers Have Changed- and the Role of Content & Social Media
    LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. Cold calling and ABC (Always Be Closing) have been dead for years.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Google] How to Consistently Keep Up With the Latest Social Media Trends
    3) Use Google Alerts on terms and influencers. Now that you have a list of influencers that you can follow on social media, you can set up a Google Alert for some of them. Pick your top three favorite influencers and set up Google Alerts for them. 'There''s so much going on with social media it''s hard to keep up. It''s hard.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Google] Is Web Analytics Alone Enough to Understand Your Web Interactions?
    Post on Google Buzz. George Hollister. We’ve discussed this at length in previous posts…  Perhaps the fact that we keep bringing it up may allude to the fact that we believe this to be critical to marketing successes in the future. From a web design perspective, that’s an appropriate description.   Then we took it a step further. 
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Google] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 20, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of October 20, 2012
    News & Notes
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Google] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . Exercise the 80/20 rule.
  • SAZBEAN  |  SATURDAY, DECEMBER 3, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of December 3, 2011
    Critical Ways Google+ Is Changing Search (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 3, 2011… Niche Social Networks Deliver Big Results for Brands (Mashable!). Social Proof Is The New Marketing (TechCrunch). Stop marketing to yourself (Jim’s Marketing Blog). Mashable!).
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    10 Productive Tasks You Should Be Doing On Google+ Right Now (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it.
  • SAZBEAN  |  THURSDAY, OCTOBER 20, 2011
    [Google] How Social Digital Is Your Company?
    The first few companies to appear on the list are what you might expect; Facebook and Google retain top spots. Recently, the CEO of Edelman wrote a blog post celebrating a company milestone. In it, he referenced our efforts in the non-analog world as “social digital.” – How Social Digital Is Your Company? News & Notes
  • SAZBEAN  |  MONDAY, SEPTEMBER 19, 2011
    [Google] Social Media May Already Be Sending Traffic
    The easiest way to see what traffic is being sent from social media is to look at your website analytics software (like Google Analytics), at the referring sites section. Think using social media may be a waste of time for your organization? so it’s probably worthwhile to see what’s being said. Social Media Traffic.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Google] A Marketer's Guide to Tracking Online Campaigns
    Otherwise, you can use Google's free URL builder. Note: The HubSpot and Google URL builders both use the same method for tracking URLs, which means URLs you generate with Google will be tracked in HubSpot analytics and URLs that you generate with HubSpot will be tracked in Google Analytic ) 2) Generate your Tracking URL.
  • MARKETING ACTION  |  MONDAY, JULY 15, 2013
    [Google] SEO 101 Part 3: Keyword Savvy
    Ask people, drill down in social media, do a survey, see what’s already being used, and/or use a keyword research tool such as the Google Keyword Tool. Here’s an example of a keyword search using the Google tool. In Google Analytics, this is under Traffic Sources > Sources > Search > Organic. Get the SEO White Paper.
  • LEAD VIEWS  |  THURSDAY, MAY 19, 2011
    [Google] Don’t Let Algorithms Supplant Your Mind
    For web companies like Google and Facebook, it makes a lot of business sense to tailor their services to the personal tastes of their users. Related posts: Google shall find – even before you seek. While the new development has excited the Google users owing. Google shall find – even before you seek.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Google] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 25, 2010
    [Google] The most powerful leadership lesson I’ve learned
    Post on Google Buzz. In graduate school I took a class on “Leaders and Leadership&# that I hoped would give me respite from the grind of finance and economics. It turned out to be one of the most interesting classes I ever attended and it set me on life-long study of leaders. George was not a rah-rah kind of leader. Be trusted.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Google] 5 Ways to Engage Readers Through Curated Content
    If your readers are scattered around the world, why not host a Google Hangout or a meetup at a major industry conference? 'Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. The hard part is getting your audience to engage. Get reader input.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 31, 2013
    [Google] 3 Tips to Help Law Firms Generate More Phone Leads through Technology
    Tip #1: Take Advantage of Google Mobile Search Ads and Click-to-Call Buttons. Running paid search ads on Google is nothing new to law practices. But people don’t just run Google searches for legal help on their PCs and tablets. Each tip also includes a link to a white paper with more information. That’s no secret.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Google] B2B Blogging Gets Publishing Discipline
    The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). For obvious reasons, I can’t identify the finalists). Holy cow!
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 27, 2013
    [Google] How do you choose the right WordPress hosting solution for your websites?
    Google “WordPress Hosting” and you’ll see results that span all sorts of price ranges and technical specs. 'This is a sponsored post for WPEngine, the hosting site for Fearless Competitor. It is a great hosting option, so I am proud to share it. Fearless Competitor is proud to recommend WP Engine. It is the best, plain and simple. Security.
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Google] 10+ Ways To Use B2B Social Media In Your Business
    Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Skin your YouTube page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Google] 3 Steps to Building a Better B2B Target Account List
    Chances are you start with Google or by asking someone your know. Chances are you start with Google or by asking someone your know. 'By Eric Wittlake, {grow} Contributing Columnist. Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Sadly, the answer is usually no.
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Google] Adventures in Frictionless Sharing
    Microsoft, and the #1 data-vacuum, Google. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What What is it, you ask? Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Google] How to Master the Art of Storytelling to Increase Social Sharing
    But it’s good stories that fuel conversations , allow businesses to be a trusted source, and underpin the success of social networks like Facebook, Twitter, and Google+. On top of that, you'll be rewarded in search engines with Google's freshness algorithm update. Marketing is about telling good stories. Talk about your mistakes.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Google] 5 tips to amplify your YouTube video and get more views
    Video is 53x more likely to make it on to the front page of Google, Yahoo or Bing than a typical blog post.  Transcribing and uploading a text file of the video voiceover will provide further useful content to accompany the video and allow Google to index and find your content. Here’s a quick guide from Google on the key points.
  • FUNNEL FOCUS  |  FRIDAY, DECEMBER 17, 2010
    [Google] Sales-driven Lead Nurturing: Moving Leads through the 3 Buying Phases
    found the Google/TechTarget Research Project: How IT Pros Search Online During the Purchase Process particularly helpful for identifying buyer phases and determining the typical information they were seeking in each one. This is a common scenario for many sales teams, especially those selling complex solutions with long buying cycles.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 7, 2011
    [Google] Make Your B2B WordPress Website and Content Mobile Friendly
    Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. love it!
  • SYNECORE  |  SUNDAY, FEBRUARY 10, 2013
    [Google] Getting Social: The DOs and DON'Ts of Social Media Marketing
    With active users nearing 700 million on Facebook , exceeding 300 million on Google+ , and hitting 200 million on Twitter at the start of 2013, there’s no denying that social media use is only trending in one direction. Companies that use Twitter average double the amount of leads per month than those that do no t. Do be friendly and open.
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Google] 4 Can't Miss Social Media Tips for Small Businesses
    Approaches to Social Media - It’s good to have a website, Facebook, Twitter, Google+, and a blog so that you can engage with an audience on their chosen platform, whatever it may be. If you own a small business and you aren’t using social media by now, you are giving yourself a massive disadvantage in the market.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Google] 3 OTHER Things Your SEO Team Should Be Doing
    Tools like Basecamp and even Google Drive are perfect for this and can be shared with various members of the marketing team. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring. Conversion Optimization.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Google] Are You a Productive Reader? - Stepcase Lifehack
    Google it. google. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Help. -->. Enter your email address: May 23rd, 2008 in Productivity. Teach it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Google] 11 B2B Marketing Predictions for 2011
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 1, 2010
    [Google] Unclutter Your B2B Social Media Sources
    Hide feed counts (in Google Reader: drop down next to subscriptions). Reasons Google Buzz Will Have Limited Impact on B2B Companies Yesterday Google began rolling out their new service called Buzz. This doesn’t mean repost everything you see. You need to read what you are sharing and make sure it is worth sharing. Twitter.
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Google] Five Tips to Make Your Writing Sparkle
    If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. Now that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. Write in Pictures.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Google] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. The decision left millions of Google Reader users abuzz with concern. Feedly, an upstart RSS reader, jumped on the opportunity to win over the Google Reader expats. For many, however, growth hasn''t always been straight and even.
  • SAZBEAN  |  THURSDAY, MARCH 27, 2014
    [Google] Just Like Anything, Internet Marketing Takes Patience
    'Zen Beach Stones at Home (Photo credit: Pink Sherbet Photography) In this instant-on world, where we can get access to just about any constant with a google search or an ipad app, we sometimes forget that not everything is instant. Good internet marketing is about providing the right message to the right people at the right time.
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Google] The Best Content Marketing at the 2014 World Cup
    Google search data shows there is more interest in the World Cup than the Olympics, the Superbowl and the Tour de France combined. New research from Google suggests that multiscreening has more than doubled since 2010. 'I’m nearly giddy that the FIFA World Cup is starting today. errmm, doctor’s appointment. This is the main event!
  • SYNECORE  |  WEDNESDAY, APRIL 23, 2014
    [Google] Thinking "Mobile First" for Your Website Redesign
    This can be beneficial for showing algorithms like Google Panda that your website is of high quality , which leads to higher rankings on search results. 'If you''ve been thinking about a website redesign, chances are good that you''ve been reading about various techniques to optimize your site for mobile devices. Why you ask? The solution?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 24, 2009
    [Google] Marketing Automation and B2B Marketing Predictions for 2010
    If sales people want to engage with buyers they will need to read buyers’ digital body language, and ensure that they are able to add more value than Google on the initial sales call. It’s coming around to that time of year again when we all offer up predictions for what the coming year will offer. 3) A Degree in Marketing Engineering?:
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] 9 Content Marketing Articles You Shouldn’t Miss
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Google] Seven Expert Search Engine Marketing Guides
    My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores&# ). How to quadruple a conversion rate by Google Website Optimizer Blog. Post on Google Buzz.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Google] The Impact of M&A on the Marketing Automation Industry
    Google Bookmarks. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. Share email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Google] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    You can connect with Ryan on  Google+  or  visit his blog  Content Warfare. 'By Ryan Hanley, {grow} Community Member. In my small hometown, Thursday was recycling day. Every Wednesday night the town folk would collect all their bottles and cans and walk them out to curb in a blue recycling bin to be picked up the next morning. Trash talk.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Google] A fascinating “hardcore” B2B social media success
    Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Google] How to Explain To Your CEO That Social Media Is Not Optional
    Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. 'Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. lot more traffic.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 15, 2013
    [Google] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
    This week Kyle Porter, founder of Salesloft , emailed me about a new prospecting tool they just released that can be found on Google Chrome as an app. You then have the option of exporting your results to a CSV file or Google spreadsheet. Click on the icon again and the search results are then loaded into a spreadsheet format.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Google] 5 Marketing Mistakes You Are Making…Right Now
    PPC ads are not excluded from this: Google reports that 70% of mobile searchers call a company straight from the PPC ad. Google also reports that users are 6% to 8% more likely to click on PPC ads that contain phone numbers. 'You’re not a bad marketer. Chances are, you’re a pretty good one. You blog. You have a social media presence.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [Google] SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize
    In 2007, search engines like Google and Ask.com began to incorporate images, books, videos, news, maps and more into their results. Late last year, Google implemented Google Search, plus Your World to refine the relevant results delivered to users. We know your worlds are colliding. Social networks also feature search.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Google] How Not to Spend $35 Million on Marketing
    We can’t afford that, but we could purchase a smaller island easily (my research is showing quite a few options in the $10-$35 million range), rename it “Inbound Island,” and elicit a series of updates to Wikipedia, Google Maps, and other services that would spread the concept of inbound marketing to even more people. Another benefit?
  • LEADER NETWORKS  |  MONDAY, OCTOBER 25, 2010
    [Google] Social Media and Personal Risk Management: A Case Study on A Paris Vacation
    My mornings started as early as possible, while my child slept off the sights and the many hot chocolates of the past day, with a quick news scan on Google. I am a road-warrior. You know the type - a real dyed-in-the wool, hardcore traveler. All of which happened *after* I landed at CDG Airport last Saturday.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 17, 2011
    [Google] Content Marketing from the Inside Out
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Google] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next Web. So when we learned of Google purchase of the YT.be It''s rumored that Google will use this new domain name for shortened links to YouTube videos. 'Mobile advertising has been a hot topic lately. Think you know who we''re talking about?
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Google] 11 Myths of Social Media Marketing
    Post on Google Buzz. Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Argh, no! Um, no.
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 2, 2013
    [Google] Daily Social Media Usage Includes B2B Customers and Prospects
    That’s almost half as many as performed on Google. 'Many B2B companies complain that their customers and prospects don’t use social media. According to the growing stats, 40% of the world uses a social media site every day. And your B2B customers and prospects are likely among them. The complete infographic is below.
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Google] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    This same point was underlined by a recent study by Google, the Conference Executive Board (CEB) and Motista. 'Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy. Like the ability to keep one’s job. Or the ability to get home at a reasonable hour.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Google] Why Do Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Why do content marketing? get asked this question all the time. The answer of course is that you should do it because it works. We will earn their trust. Why does SAP use Content Marketing?
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 3, 2014
    [Google] Please Don’t Mistake Blog Writing for Book Writing
    Leave a comment here, or connect with me on Google+. 'Blog writing isn’t the same as book writing. Here’s why. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. And I agree with her that blogs make bad books.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Google] 10 Strategies to Battle Content Shock
    The content marketing formula used to be pretty straight-forward: Create useful, relevant content and optimize it in every way so it shows up at the top of Google search. Are there alternate platforms like Slideshare, Instagram, Pinterest or Google+ where you can make a mark? Think about that for a moment. But what? 1) Shock and Awe.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Google] IDC Sees Massive Disruption From Industry’s Platform Shift
    Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Google] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. Hate what is, what it does, why it exists, etc. I’m Comment.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Google] Branding is Not Demand Generation. Stop Pretending That It Is.
    Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. 'Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. No problem. understand. I don’t agree, but we can still be friends.).
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Google] 6 Ways to Use Call Tracking in Your Call Center
    For example, if they called after an organic search, the Whisper Tone could say, ''Google - Organic Search.''. 'Call centers have long had very sophisticated software that manages the entire call center environment everything from call cues, agent performance, scripts, and even record-keeping. These tools are robust and powerful.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 23, 2013
    [Google] Our Massive Project – Optimizing Fearless Competitor for SEO
    In addition, Google search has changed. One link per post is the kind of quality that Google spiders will like. Unlike print, each post lives forever and is indexed by Google (which is why a blog works so well for SEO!). This blog, which we’ve been writing for over seven years, should be ideal for search marketing (SEO).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Google] 3 Lead Management Questions Sales will Ask Marketing
    Google Bookmarks. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. How dead is dead?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2011
    [Google] 5 Tips to Keep Your Content Sticky and Your Bounce Rate Low
    Here are five tips to deliver sticky content and a lower bounce rate: Use Google Analytics to find posts with a high bounce rate and short average time on page. Are your visitors referred from Google? by Jason Miller Are your blog visitors sticking around to read your content? Monitor your visitors’ time on page. Facebook? Twitter?
  • SYNECORE  |  MONDAY, JULY 29, 2013
    [Google] Digital Video Advertising is Growing; Marketers Get Excited
    LinkedIn/Google. Google AdWords for video currently runs ads on YouTube as part of the TrueView family, which only requires payment for the amount of views the video gets. And what if that broken record was spewing really wonderful news for marketers, like how video rules (have your heard that before ?) This year, 74.4 since 2012.
  • MARKETING INTERACTIONS  |  SUNDAY, MARCH 14, 2010
    [Google] Marketing Content Must Reach Beyond Two-Way Dialogue
    Let's take a look at a possible scenario: David, a prospect, enters a search term into Google and finds an article your company wrote about why it's critical to solve a problem he's facing. The prevalent consensus about the evolution of B2B marketing is that we need to motivate two-way interactions. Well, it's not enough.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 14, 2011
    [Google] Slideshare – the Quiet Giant of Content Marketing
    Especially since Google can now search inside presentations and it is fully compatible with mobile devices, SlideShare is more important than ever. At Find New Customers , we’re big believers in Slideshare as a Content Marketing tool. In fact, a good example is our Slideshare on B2B lead nurturing. But just how big is Slideshare?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 23, 2010
    [Google] 5 Reasons I’m Thankful for Social Media
    Post on Google Buzz. With the annual celebration of Thanksgiving upon us here in the U.S., many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Google] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    The report identified the interesting surge in Google+ usage, which is likely related to the potential implications Google+ may have on search engine optimization. YouTube launched full availability of a paid search service for video that works similar to Google AdWords. The Role of Social Media. Define Social Media Goals.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Google] Can Lead Generation Become More than “Frosting and Cherries?”
    Post on Google Buzz. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain.  His view is that the current state of lead generation is dead.  Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive.  Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Google] A plan to challenge the Facebook monopoly
    Arguably Google Plus is a better mousetrap and it has not made a dent in Facebook’s growth. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2011
    [Google] How NOT to pitch a blogger
    If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain.  Tweet This Post. Image via Wikipedia. It is sort of like dating.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Google] 20 Expert LinkedIn Guides
    Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Google] SMX East 2014: Key Takeaways & Statistics from the Show
    For example, Samuel Quincy showed that using Schema markup on a specific site helped improve year-over-year search traffic from Google by 93%. 'At the beginning of October, Derek and I headed down to New York for SMX East. Photo courtesy of Akvile Harlow. It also makes it much easier to compile the blog post you’re reading. That’s crazy!
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Google] 5 Copywriting Tips to Enhance User Experience
    Google Analytics is a great way to know how people are interacting with your site. From which pages they visit, which keywords they searched to get there, to how long they stay, Google Analytics provides you tons of information. Check out our Beginner’s Guide to Google Analytics to help you get started. Making a purchase?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Google] Social Selling: A Day In The Life of A Social Sales Person
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social Media
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Google] 3 Sites to Showcase Your Personal Brand
    It’s also a page that can be found in Google, so I like the option of creating another content asset to direct people to my social media sites. I  had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. Zerply.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Google] [Chart] Marketing Automation Means More Marketing Jobs
    Google Bookmarks. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Like this chart? To sign up just click here. Share email. Facebook.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Google] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Tad Chef covers the best practices for SEO with Twitter: how to rank in search with your profile and tweets, get found in Twitter search, make your tweets spread virally and capitalize on Google real-time search. Post on Google Buzz. 51% of active Twitter users follow companies, brands or products on social networks. And much more.
  • AD YOUR COMMENT HERE  |  THURSDAY, MAY 26, 2011
    [Google] #BWENY Session: The Future of Content Curation
    SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. There’s no overwhelming narrowness to curation.
  • AD YOUR COMMENT HERE  |  THURSDAY, AUGUST 5, 2010
    [Google] Thoughts on Flipboard: Content vs Social
    My Google Reader has (admittedly) way too many feeds, but I love it.  Once I get that targeted info, I explore what my social network is reading (Twitter links, Facebook posts, Google Buzz, etc).  I’ve been using Flipboard for about two weeks now.  It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Beautiful.
<< 1 2 ... 42 43 44 45 46 ... 96 97 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...