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  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Google] Blogging Metrics: How to Find and Apply Actionable Intelligence
    In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” However, this information is the first blogging metrics listed on the Dashboard of Google Analytics: Image credit: Sixth City. Do blogging metrics really matter? Yes, they absolutely do.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 21, 2014
    [Google] Event Marketing – The One Secret To Killer Events
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. But in every case where I have attended an event and thought “Wow. Conference mobile app.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Google] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Google] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan by Neal Schaffer - Maximize Social Business. This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine. Content Marketing
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 7, 2015
    [Google] Recommended Pinterest Tools for Business: Tailwind
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Are you looking for Pinterest tools to help you maximize your Pinterest marketing? Author information. Neal Schaffer. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Neal Schaffer.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Google] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Twitter, Instagram, Tumblr and Google+ support the @mention format. Google+ also supports the +mention. Facebook, Google+, Twitter, Instagram and Tumblr support the #hashtag format. 6. Google+: unlimited, although one recent test showed a 100,000 character limit. Click here to join the Google Hangout: [link].
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Google] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet.
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Google] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.
  • SAZBEAN  |  TUESDAY, MARCH 6, 2012
    [Google] Enterprises Opening Up to Social Networking
    ” With employees accessing sites like Facebook, Twitter, Google+ and Pinterest from work, the road or a home office, Walls said enterprises need to pay attention to their employees’ and their own social identities. Gartner noted that 50% of large organizations blocked social sites in 2010. News & Notes
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 14, 2013
    [Google] Important Grammar in Business Presentations
    He writes on a wide range of topics, including handling negative Google reviews Just How Important Is Proper Grammar When it Comes to Business Presentations? Ken; We have a guest blog this week, a topic that is absolutely key in emails, presentations and meetings. Hope you enjoy! They’re judging you. Always Revise. Sleep on It. Take it Slow.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Google] 4 Strategies To Make Nonprofit Social Media Worthwhile
    Twitter | Google+ | LinkedIn |. Are you one of those nonprofits claiming your constituency doesn’t really do social media, so you don’t really need it? challenge you to a duel! Why so dramatic? Because, because, because, because, BECAUSE! Because of the wonderful things it does! BECAUSE there’s […]. Author information. Claire Axelrad.
  • INBLURBS  |  FRIDAY, OCTOBER 4, 2013
    [Google] Create Effective Action Button Following These Guidelines
    You can connect with Rose on LinkedIn , Pinterest and Google+. When it comes to WordPress optimization, people often tend to neglect the benefits of the so called ‘call to cation buttons’ These are buttons, that solicit actions from your website visitors. Steps, which will make these buttons much more attractive and efficient.
  • MARKETRI  |  MONDAY, OCTOBER 21, 2013
    [Google] Why Social Media Trumps In-Person Networking
    For example, Hootsuite is a third-party application for Twitter, Facebook, Google+, and LinkedIn where users can schedule postings in advance and manage all social media from one centralized dashboard. How can I manage my social media accounts efficiently when I’m so busy?” This way, you’re more likely to stick with it.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 2, 2013
    [Google] 10 Questions to Help Audit Your Social Media Strategy in 2013
    Perhaps you should consider enlarging your presence to newer social media sites such as Pinterest , Instagram, and/or Google Plus. 2) Are you seeing positive ROI from the time spent on the platforms in which you are invested? Welcome to 2013! If not, you need to consider either optimizing your current presence (i.e. Social Media Strategy
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Google] What Is SEO? [FAQs]
    It refers to techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. But now SEO takes into account tweets, retweets, Google+ authorship, and other social signals. Right?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Google] Four Badass Facebook Advertising Tactics
    by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since The question that many B2B marketers are struggling is; How do I as a marketer best utilize Facebook ads for success?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Google] A fascinating “hardcore” B2B social media success
    Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
  • FATHOM  |  THURSDAY, JUNE 18, 2015
    [Google] Consumer Brand SEO Pulse: 6.18.15
    Google will be making changes to its Doorway Pages algorithm that may affect your site. link]. “’Buy button’ to be Added to Google Search Results”. Google has confirmed that it will introduce a “buy button” which will allow search users the option to purchase directly in the SERPs. link]. link]. Be careful! link].
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 14, 2015
    [Google] 4 Tips To Rock Your Content Marketing With A Small Team
    We know you love your Google spreadsheets and 900 logins for all of your analytics platforms (right??) Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. But this doesn’t have to be the case. Get yourself some good content marketing software. Content Marketing
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Google] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Similar to Google’s AdMob, Facebook will now allow advertisers to display their Facebook ads on a network of mobile apps and games. Over the past few years, advertising on social media has grown in sophistication. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Google] How Do You Start Over After Building a Successful Blog?
    Pick a relevant keyword phrase to pepper throughout the post to give Google something to rank, but that’s enough. Pick a relevant keyword phrase to pepper throughout the post to give Google something to rank, but that''s enough. By Jason Falls, {grow} Community Member. You wouldn’t believe it, would you? Here we go again.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Google] How To Adapt Your Social Strategy Channel-By-Channel
    Google+. Commentators from Mark McGuiness to Forbes have been advising you to get into Google+ before it goes mainstream. That’s because, as things stand now, Google+ stands as the midpoint between Facebook, Twitter, and LinkedIn: you don’t go there for work or relaxation, but you go there to follow your passions. Facebook.
  • HUBSPOT  |  SUNDAY, JUNE 2, 2013
    [Google] BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
    Free Guide: An Introduction to Google+ for Business. Over the past few months, Google+ has made quite a number of changes to its layout and product features that give marketers better opportunities to engage with its 500 million users. The new search results page is shown to be much cleaner and resembles Google quite a bit.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 11, 2016
    [Google] Client Newsletters: Do They Belong in Your B2B Marketing Mix?
    Use a content discovery tool like BuzzSumo or search for specific terms on LinkedIn, Google, and your favorite industry blogs to curate a great list of content for your audience to enjoy. For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. Final Thoughts.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Google] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Rants and raves include Marcus Sheridan’s and Ryan Hanley’s new podcast, The Hot Seat; Kevin Spacey’s thoughts on technology firms acquiring media companies; and a video that does a spectacular job of revealing the immense power wielded by the “Gang of Four” (Facebook, Amazon, Google, and Apple). This week’s show. Sponsor (39:47).
  • BIZNOLOGY  |  MONDAY, JUNE 13, 2011
    [Google] Has social media ushered in the Age of Disinformation?
    Another friend of mine has recently complained about getting mostly useless content--with zero editorial and zero user reviews--from reputable sites whenever he Googles " review". Image by raider3_anime via Flickr. by Aaron Kim. Answers, one of them mockingly calling this world where everybody is an expert "the age of disinformation."
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
    If you’re just starting out, try Google’s Keyword Planner. For example, if your firm provides wealth management software, you will find related terms that have reasonable search volume (the number of Google searches for the term): Investment management software. On Google+ or LinkedIn? Getting Started. Case stories.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Google] 7 Top Trends to Impact AEC Marketing in 2016
    Today, data and analytics can drown the average marketer – think Google analytics , online conversions and more. This year we saw the change in Google’s algorithm. According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. What’s the antidote?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 27, 2013
    [Google] Robert Scoble Opens Up About Big Data, Systems of the Future, and Facebook Graph Search
    Scoble recently stopped by the Marketo offices and was gracious enough to chat with us about what the future holds for marketers, Facebook vs Google+, Open Graph, and how Rackspace has open sourced the cloud. Google Now is a good example of where we are headed because it’s trying to get ahead of you to predict based on past behavior.
  • BIZIBLE  |  THURSDAY, OCTOBER 8, 2015
    [Google] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    Within Google’s Display Network, there are still many websites that are not optimal for your ads to be on besides what Google has deemed explicit. As Google continues to introduce new snippets, it’s important to stay on top of them. Here are some of our fails, as well as what we’re doing to make our paid media more effective.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 29, 2011
    [Google] Social Consumers and the Science of Sharing [INFOGRAPHIC]
    Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google. We love great infographics, so when we found this one at Mashable, we thought the readers of the blog for Find New Customers would enjoy it. It also dovetails with data like the small number of Creators. What kind of consumer are you?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Google] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 24, 2012
    [Google] 4 Reasons to Get Recommendations on LinkedIn First
    As always before starting to write on this topic, I Googled other current opinions. Ask your customers for testimonials and recommendations on LinkedIn first. Then you can repurpose them for your print pieces such as one sheets and for your website. In my opinion there is little reason to ask for testimonials outside of LinkedIn.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google] How to engage bloggers down the long tail
    It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • SALES ENGINE  |  THURSDAY, OCTOBER 8, 2015
    [Google] Feeding Sales Is a Process, Not a Project.
    Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral.
  • BIZNOLOGY  |  MONDAY, AUGUST 18, 2014
    [Google] Who is clicking on paid search ads?
    Almost every nickel that Google makes comes from paid search. But if half of all searchers don’t click on ads  ever , how could Google be making all this money? So, Google is cashing the check, but it is because they’ve orchestrated such spot-on results. I regularly do training sessions on search marketing.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Google] How to Get a Bigger Bang from Your Press Releases
    Google would note that traffic and take it into consideration in SEO rankings. This was abused and manipulated (surprise, surprise) and Google now may consider any follow-enabled link in a press release an unnatural link and an indication of spam. Press releases drew eyes. They were go-tos for information. But there’s still hope!
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 18, 2015
    [Google] [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers
    It was a simpler time when people didn’t have “nomophobia” ( google it ), and the number of channels marketers had to interact with consumers on was limited. Author: Kristen Kaighn Back in the day, omni-channel marketing was really easy. However, consumers might not fall squarely into those mapped stages and activities.
  • MARKETING ACTION  |  WEDNESDAY, JULY 31, 2013
    [Google] 5 Reasons Why Exact Match Anchor Text is Bad
    Just a few years ago one of the easiest ways to get a keyword to rank higher in Google was to use that keyword as anchor text. With the recent Penguin update Google identified this tactic as invalid. Getting natural links is a great way to raise your site rankings. Using anchor text properly is a key tactic. 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 19, 2007
    [Google] Blogger: Redirecting
    Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?
  • WINDMILL NETWORKING  |  MONDAY, MARCH 26, 2012
    [Google] 4 Ways Social Can Enhance Your Marketing Campaigns
    Google is increasingly going social. But changes can’t just be blamed on the newcomers; Google+ members have the perk of being listed at the top of search results, a distinct advantage for marketers that have made Google+ a priority. Social is changing marketing. For marketers, this  presents unprecedented opportunity.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Google] K’s Top Five for the Week – March 20
    Post on Google Buzz. Add this to Google Reader. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. It isn’t quick.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Google] The “Whom to Consider?” Buying Phase
    He might do a Google search. Lead Generation Companies | The “Whom to Consider&# buying phase. In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers , the prospective buyer has made a clear decision to pursue a solution to his or her business problem. What do you think?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Google] 7 Must-Read Tips To Simplify Content Marketing Planning
    However, their digitally and socially savvy competitors focused their content and owned channels to jump on the opportunity on Google hangouts and YouTube interviews  –  where THEIR readers were vs. where the owned channels were. 5. Or, contact me directly at MarketingThink.com , on Twitter , LinkedIn or Google+. Content Marketing
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [Google] Why Your B2B Social Media is Failing (And What to Do About It)
    Don’t be guilty of falling for the shiniest new toy – like Google+ – if your customers aren’t there. Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it.
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Google] Brand Logos: The Good, the Bad, and the Ugly
    Google's Successful Rebellion Against Logo Design Best Practices. Surprisingly, the Google logo actually goes against a few standard branding rules. That being said, the rest of Google's applications have fantastic branding, and they really demonstrate what each different Google product means. Starbucks' Confusing Logo.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 25, 2014
    [Google] Keys To Leadership Success? Candor And Trust
    And please follow my journey on  1155cc ;">Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 5, 2015
    [Google] The Nasty Habit of Smoking by Jeff Ogden of Find New Customers
    hate smoking with a passion, so I did a Google search on the cost of smoking in my new home of Florida, which led to this great article by the American Lung Association on the real cost of smoking in this state, which costs the state of Florida almost $20 million dollars or $16.43 per pack, and not the $5.63 you pay at 7-11. 7,280,523,491.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 2, 2015
    [Google] In Search of Social Salespeople
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. It’s been a lot of years since I last hired and ran a sales team which was in … 2005. Yikes! That long ago!? Still, over 80% of my career was spent doing just that. Author information. Craig Jamieson. Craig M. Jamieson contributes a monthly column on Social Selling. Craig Jamieson.
  • JUNTA 42  |  MONDAY, NOVEMBER 14, 2011
    [Google] 8 Content Marketing Initiatives To Seriously Consider for 2012
    Google’s Panda update earlier this year means that social media sharing is more important to getting found in search engines than ever before. Take Heed…Google. This is scary, because it is possibly that Google could monopolize the entire content finding chain. thought I’d share it with you. Who knew? become?
  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [Google] Twitter: the little bird that grew up strong
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&#   I thought to myself: Why should they care about this and why should I join the site?  Thus I didn’t join. Digg this!
  • WRITTENT  |  WEDNESDAY, APRIL 24, 2013
    [Google] 10 Ways Slideshare Can Benefit Your Social Media Strategy
    When presentations are uploaded to Slideshare, your on-slide text is quickly transcribed and indexed by Google. Joe Chernov of Eloqua reports their company receives more traffic from Slideshare than YouTube and Google+ combined. You Can Integrate With Google+ Hangouts. 60 million visitors a month head to Slideshare.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Google] “Stop Asking Employees To Tweet” Says GaryVee
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Last week I presented at BtoB Magazine’s  Digital Live  conference in New York on the future of content marketing. It was the first time I saw him speak and he did not disappoint. Social Media
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Google] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Penguin algorithm updates have brought the importance of maintaining a natural backlink profile to the forefront for SEOs, along with Google’s crusade to end spam tactics. Google Penguin Recovery Kit via Vertical Measures.
  • FATHOM  |  THURSDAY, APRIL 24, 2014
    [Google] The State of the EDUnion: A Free Higher-Education Marketing Webinar
    We’ll present the key highlights from our 2014 EDU Standard in our free Fathom State of the EDUnion webinar on Wednesday, April 30 th at 1:00 pm EST. Register now to reserve your front row seat to student recruitment marketing topics, including: Google Q4 trends. Google Hummingbird and Enhanced Campaign updates. 2013 was a big year.
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Google] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    Google Drawings. All it takes to create a totally-customized.png image with a transparent background is a Google account. And who doesn’t have one of those? I’m convinced that Google Drawings is among the most under-utilized tools for creative visual content: Image credit: Hubspot. It’s easier said than done, though. Canva.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Google] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn. 
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Google] Why Is No One Paying Attention to My Content on Social Media?
    If you’re looking to advertise outside of a social platform, you can also try Google Plus Post ads. Instead of staying within the Plus network, the Plus ads allow you to advertise your post within their entire Google ad network. There is no way anyone can actually see all of this in their lifetime, let alone each day.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Google] Stories (Not Ads) Help Brands Connect With Millennials
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? They’re listening and receptive.
  • SYNECORE  |  MONDAY, JULY 1, 2013
    [Google] Save the Humans! Wearable Tech Gives a New Definition to Integration
    After my, shall we say, “incident” last week, I started Google-ing (on my laptop, of course) this idea that kept nagging me: how intimate humans’ relationships are with their technology. Well, I had a similar heartbreaking experience last week, except not quite – I’m twenty. So THERE. FEEL SO ALONE. iPhone Drone. thought. In a Fast Co.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 13, 2013
    [Google] One Bad Apple. A {growtoon}
    Related Stories Battle lines. A {growtoon} The Google Glass Rival? A {growtoon}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars   Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. mars dorian.com/.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] Does Social Media Influence Search Rankings?
    But Neil Patel’s contention is that both Google and Bing use data from social sites in order to determine how high to rank your website. Did your formal education prepare you for what you actually do in the day-to-day? There’s lots more to his story, of course, and his accomplishments have been phenomenal. Social media and search rankings.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Google] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Demand for how-to content on YouTube is on the rise (3:35): According to a report from Google , a growing number of consumers are turning to YouTube to search for how-to videos. According to the Google report , 91% of smartphone users turn to their smartphone for ideas while doing a given task. advertisers. This week’s show.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Google] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. think a lot of online marketers will start spending more on social media and less on traditional search ads in 2016 and Google will need to focus on keeping their dominance in the world of digital advertising. Mike Tomita, Online Marketing.
  • INBLURBS  |  FRIDAY, FEBRUARY 20, 2015
    [Google] 20 tips for Instagram brands!
    You can get in touch with Stephen on Twitter , Facebook , Google+ and Instagram. While it is undeniable Instagram has become an indispensable social network for brands, few of them are able to benefit from their digital communication strategy! So here we go! Well said like that, it may impress, but the idea is there). urbanoutfitters. hermes.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google] Twitter Tests Out New, More Visual Layout
    it kind of looks like Google+, too. Google+ lets users turn posts into ads -- just like Facebook and Twitter. One of the cool things about working at a popular tech blog like Mashable is that you''re really in-the-know about industry news. Here''s what it looked like: Look Familiar? As Mashable pointed out. But also. What''s Different.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 17, 2015
    [Google] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
    Twitter | Facebook | Google+ | LinkedIn |. The new platform […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin. PeopleBrowsr Acquires Empire Avenue, and Launches New Network by Raymond Morin - Maximize Social Business. Social Media Influence
  • VOLACCI  |  FRIDAY, NOVEMBER 29, 2013
    [Google] 8 Habits of Marketing Automation Experts
    At Volacci, we recommend using Google Tag Manager to Drupal marketers plus the Google Analytics module to help collect the highest quality data. 4. At Volacci, we work with a lot of Marketing Automation experts. How many of these do YOU practice? 1. They Know Their Target Market. Are Adept Content Marketers. They Test EVERYTHING.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 10, 2012
    [Google] Webinar: Making SEO Fun In a “Boring” B2B World
    Connect with Casie ahead of time on Twitter or Google+. KoMarketing’s Director of Online Marketing Casie Gillette will be holding a free webinar with BrightTALK next Tuesday, October 16th at 3pm. The webinar will cover B2B SEO tips, including ways businesses can think outside the box and make their SEO efforts fun. Session summary.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Google] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages What is Conversion Optimization? Phone call completed.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Google] The 4 Basic Elements of Inbound Marketing
    Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google. We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. Analytics Tools.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Google] Ultimate List of 22 Account-Based Marketing Tactics
    Google AdWords relies on email addresses to create custom lists. When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches. 9. How do you do account-based marketing? Personalize sales enablement content.
  • WRITTENT  |  FRIDAY, MARCH 15, 2013
    [Google] The Hottest Marketing News of the Week
    Google Reader Shutdown a Sobering Reminder That ‘Our’ Technology Isn’t Ours Maybe you are one of the furious media people [.]. Even if you didn’t experience serious rise and falls this week, the global marketing world is all about change and move. Let’s get an eye on what was going on. Marketing News
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 26, 2013
    [Google] 5 Things Salespeople Should Stop Doing Immediately
    You can find Craig on Google + and Twitter Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann, founder and CEO of Sales Engine. First we make our habits and then our habits make us.” – Anonymous. All of us have habits which lead to routines. Here are 5 things that we should all stop doing: 1.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Google] 10 Examples of Facebook Ads That Actually Work (And Why)
    When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates. 1) High Relevance. High relevance, a compelling call-to-action, and a solid value proposition -- the recipe for an effective ad on Google. Facebook ads. Facebook ads are what bring us here today. Close enough, right?
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2011
    [Google] How to Get More Blog Traffic – Real World Data
    closer look at Google stats (see below) reveals an even more remarkable point about search: while direct and referral traffic tend to be “spiky&# based on the popularity of individual posts, search traffic is more consistent over time. Every blogger wants more traffic. How to get it? Patience is a virtue, and persistence is rewarded.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Google] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    Mark Johnstone. 2) "How Google Works," Eric Schmidt. Ever wonder what it''s actually like to work at Google? How Google Works from. Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. We all get writer''s block sometimes. coolstuff.
  • PWB MARKETING BLOG  |  TUESDAY, JULY 5, 2011
    [Google] Attention Businesses: Study Finds Majority of People Conduct Research Online
    One of the best ways to get visibility online is by getting your website to show up in Google. Google is the undisputed leader in search, accounting for nearly 67% of all U.S. If your business cannot be found by Google, you are missing out on being found by customers. Does your website make a good impression? searches.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 13, 2011
    [Google] 10 Ways to Use Social Networks for B2B Marketing
    The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Google, Yahoo and Bing aren’t the only places people go to look for information.
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Google] What Are Rich Snippets?
    With Google’s regular algorithm updates, there are often considerable adjustments in the technical SEO best practices firms should use to be found in search results. On Google+ or LinkedIn? Search Engine Optimization (SEO) is a combination of highly technical website elements, content marketing, and promotion. Online Marketing
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Google] 6 Tips for Creating Content That Spreads Naturally
    organic traffic and Google referrals. For example, having attractive featured images on your content polishes the overall look of your shares to Facebook, LinkedIn, and Google+, increasing conversions by offering a more descriptive and therefore appealing presentation of the content. That means there's a lot of content. Seriously.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Google] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Foursquare compares the way Promoted Updates work to the way Google AdWords works. In other words, if I searched for "Mexican food" in Google, I might see an ad for a Mexican restaurant in the PPC results. Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week's time. Get it?
  • MARKETING ACTION  |  THURSDAY, JULY 25, 2013
    [Google] A Newbie’s Guide to Link Building
    By doing this, website owners are increasing the chances of their site being viewed by the intended target audience, but also indexed by Google as being relevant to the niche. These “votes” ultimately help to increase your rankings in Google and although not all votes are created equal, they do add value. And why would you want to?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] How to be useful, despite your smartphone addiction
    It’s perma-connected to the web, which means every twenty minutes or so, I switch to the twenty other tabs in my browser and check my Facebook / Google Plus / Twitter / Gmail accounts. I get a lot of work done, but I’m also just as useful outside of work. By Mars Dorian, {grow} Contributing Columnist. Here’s how: 1. Really.
  • E-LIGN  |  THURSDAY, JULY 25, 2013
    [Google] Why Are My Search Engine Keywords Returning (Not Provided)?
    The biggest search engine out there is Google, and up until a few years ago, openly shared the information they collect about the search terms used to find a particular page. In 2011 Google made a change, that has been slowly effecting website owners. Why did Google make this change? What changed for website owners?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 30, 2014
    [Google] 4 (More) Attributes of Your Next Content Marketing Star
    crowdsourcing ) They should also attend industry events (online and in-person) and set up Google Alerts to stay up to speed on what's happening in their industry. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.
  • SAZBEAN  |  SATURDAY, NOVEMBER 5, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of November 5, 2011
    Reasons Google+ Could Win the Social Enterprise Battle (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Jim’s Marketing Blog).
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Google] Memejacking: The Complete Guide to Creating Memes for Marketing
    Visual content is practically made for social media sharing, and because memes are usually visually oriented, they make great fodder for your social media accounts such as Facebook, Google+, and Pinterest. 3) They Attract Traffic, Likes, and Links. Success Kid. Old Spice Man. Rage Comics. Don't believe me? What's a Meme? Recognize any?
  • FATHOM  |  TUESDAY, APRIL 14, 2015
    [Google] Mobilegeddon: Beat This Villain With a Mobile-Friendly Site
    First, start with Google’s Mobile Friendly Test. While Google claims that responsive is the best way to go with your site, having an m. We were warned. Now the algorithm updates to end all algorithm updates is upon us and there’s no way to stop it. It all comes to a head on April 21st, 2015. What To Do? site is still acceptable.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Google] 14 Digital Marketing Myths We Love To Laugh At
    But the truth is, rankings don’t equal results and unless you’re willing to risk your credibility and authority in your industry, the results coming in are far more important than your ranking on Google. But with all great things come the not-so-great things like the myths and misconceptions on the impact of B2B online marketing. single.
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Google] 4 Content Marketing Goals for a Coach Website
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What were they?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Google] 8 Questions to Steer Your Marketing Priorities
    What did you type into Google when you first started searching? Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Steer Toward Your Customers. Are our prices fair? What was your buying process?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 16, 2014
    [Google] How to Successfully Manage Your Inside Sales Team Remotely
    Lastly – use tools like Google Drive to share documents. A few years ago I was faced with a tough decision. I was moving 20 miles north of Boston, which posed a problem because my job was 22 miles south of it. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. Don’t pan ic! Communicate.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Google] Quit Cloning Content: Battling Crap Content Through Form
    Just take a look at a Google Trends report and you''ll see the interest over time escalate drastically over the past two years. When I look back on 2013, I think of it as the year the concept of "content marketing" skyrocketed. As you can see, there are many formats through which your content can be shared. Inbound Marketing content creatio
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Google] Employee Sues Employer Over Ownership of Six Million “Likes”
    James Wu | Facebook | Google+ | LinkedIn | Employee Sues Employer Over Ownership of Six Million “Likes” by James Wu - Maximize Social Business. Additionally, Facebook also allows unofficial Facebook Fan pages that are created and run by individuals who are […] Author information James Wu James Y.
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Google] 10 Brilliant Tips From Conversion Rate Optimization Experts
    We've all been there. You have a website, a customer acquisition team, and a really great product -- but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. But it doesn't have to be this way. Check em’ out below. 1) Use Tailor-Made Pages for Custom Campaigns. NSAMCWADLP: Never. Start. A. Marketing. Campaign.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 3, 2013
    [Google] How You Can Create Your Optimal LinkedIn Profile – 5 Tips
    We’re honored that BuyerZone.com selected Fearless Competitor as the  #1 B2B marketing blog of 2012  and we learned yesterday that this blog ranks in the top 10 on Google search results too! LinkedIn is THE business site in social. You need an optimal profile. That includes very senior executives. Tips for Optimizing. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 20, 2011
    [Google] 7 Keys to B2B Marketing Success
    These are the terms people type into Google, Yahoo, Bing, etc. B2B Lead Generation : The 7 Keys to B2B Marketing Success. Working with the new client for the B2B lead generation consultancy Find New Customers , we’re coaching them on the basics of B2B marketing. After all, you have so many options today – it’s overwhelming.
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 27, 2013
    [Google] Interesting Threads in Dell’s 2013 Social Media Predictions
    For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. I happen to be one of the 14 people quoted in this Dell e-book,  Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. agree completely. You #keyword #spammer #you.”
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