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  • VOLACCI  |  THURSDAY, JANUARY 2, 2014
    [Google] 2013 Digital Marketing In Review
    Between updates to Google’s algorithms, social services being updated and going public, and new developments in politics, marketers were a busy bunch in 2013. In May, Google launched filtered Gmail inboxes— much to the dismay of many marketers. 2013 was a big year for marketers. What happened in SEO? What happened in social?
  • HUBSPOT  |  TUESDAY, JUNE 25, 2013
    [Google] What You Missed Today: June 25, 2013
    Anyone been to Google today? If you haven''t Googled yet today, the image is to the right -- now you''ll understand why it was hailed by Mashable as "barely recognizable.". Anyway, there are more important things going on today than goodles (Google Doodles. think we can make it stick?). There are super moon snapshots galore.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Google] B2B Sales Enablement: Using B2B Sales Optimization Dashboards
    Post on Google Buzz. George Hollister. Wikipedia defines Sales Enablement as “…the process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue.” It’s focused on enabling a sales force to excel. and presenting that in an easy to understand, access, and use format.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 15, 2010
    [Google] Seven crucial tips to help you keep up with technology
    Two of my favorites are delicious and Google docs.  Google docs is great for enabling me to do my work wherever I may be.  I write most of my blog posts in google docs too, and its one-click sharing allows me to get input and feedback without needing to merge comments. It is our great fortune that she did — a MUST READ! 
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 10, 2012
    [Google] 7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients
    on their articles and pages – Helps with their SEO and Facebook likes and Google Plus 1’s will also appear in your news feeds. Create custom keyword searches /lists/alerts for opportunities for them – You can do this within the social networks themselves or deploy tools like Google Alerts or SocialMention. Like, comment etc.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 16, 2011
    [Google] Reminders Impact On Webinar Attendance [Chart]
    quick Google search for standard attendance rates for webcasts shows a rule of thumb that only 25% of your registrants will actually show up and hear the message you are trying to communicate. by Egan Cheung | Tweet this Most people think of event automation as a huge time saver, which it is!  But – it can be so much more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 29, 2013
    [Google] The future of podcasting — Will video kill the radio star?
    We also debut our line of clothing and exciting wearable technology: Google Pants. We also debut our line of clothing and exciting wearable technology: Google Pants. Podcasting, which began as “audioblogging” in the 1980s, has enjoyed a renaissance as smart phones have become nearly ubiquitous. … and much more. Ready?
  • JUNTA 42  |  WEDNESDAY, MARCH 28, 2012
    [Google] 10 Things You Need to Know about Content Marketing World 2012
    This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. Rick Springfield – enough said.
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2011
    [Google] Remembering Family and Other Pillars
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Back in the U.S., it’s Memorial Day when Americans honor our soldiers who died in service. My father, Marion Rae Wilkerson, was a 25-year Navy veteran, and while he didn’t die in service, I always remember him on this weekend. Digg this!
  • WRITING ON THE WEB  |  MONDAY, DECEMBER 13, 2010
    [Google] Content Marketing Tasks: Practice Makes Progress
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. If you persist, however, the rewards are huge.
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Google] 8 Times When You Shouldn't Feel Guilty About Using PPC
    If you've never set up an AdWords campaign and you find yourself in this scenario, check out this blog post, " A Simple Guide for Setting Up Your First Google AdWords Campaign." Let's not forget that Google PPC isn't the only paid online advertising that marketers can take advantage of. After all, everything in moderation, right?
  • B2BBLOGGERS  |  MONDAY, MARCH 26, 2012
    [Google] B2B And A Resistance To Video Marketing
    YouTube, in sync with its parent company Google, provides plenty of opportunities for SEO. Google uses speech recognition software to convert audio for closed-captioning, meaning your audio can be crawled by search engines. Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects.
  • ENGAGE  |  WEDNESDAY, JULY 25, 2012
    [Google] A Simple Formula for Social Media Engagement
    “Listening station” may sound fancy, but all we’re talking about here is a place where you’ve plugged in to the internet in a meaningful way. I use Google Reader as a listening station and it works just fine. People intuitively understand the elements of what makes for success in social media. We press them a lot.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 2, 2010
    [Google] Search Engine Results: 3 Tips for Savvy Bloggers
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. I don’t know why it took me so long to learn this SEO stuff, but I DO know that I wouldn’t post one more blog post without using Scribe SEO Tool. Thank you thank you, Brian Clark of Copyblogger. You’ve saved me from oblivion.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 23, 2010
    [Google] Sales & Landing Pages Using Wordpress: Learn How
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. If  you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. We’ll show you how to easily publish pages using your Wordpress platform.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 13, 2012
    [Google] 10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
    great way to get fresh ideas and inspiration is to sign up for a free RSS reader such as Google Reader. Then, use the Google Blogs search option and search for blog directory sites such as Technorati and Blogcatalog for blogs that are relevant to your product or service. Linkedin Today . Visualize Your Keywords. Eavesdrop:  Be nosy.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Google] What You Need to Know About Hospital Retargeting
    Its popularity has increased significantly year over year as you can see from the Google Trends data below and it’s beginning to capture a larger chunk of advertisers marketing budget. Advertisers that have been using retargeting through Google for some time might try out a retargeting vendor, such as AdRoll, Retargeter, etc.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Google] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Twitter, Instagram, Tumblr and Google+ support the @mention format. Google+ also supports the +mention. Facebook, Google+, Twitter, Instagram and Tumblr support the #hashtag format. 6. Google+: unlimited, although one recent test showed a 100,000 character limit. Click here to join the Google Hangout: [link].
  • BLOG MY CALLS  |  FRIDAY, MAY 3, 2013
    [Google] Another Opinion: How Long Should You Give an SEO to Show Results?
    Once these are established, Google can then rank your site in one of ten coveted Page 1 results. If you were Google, would you give a first page ranking to a site nobody clicked on? Ultimately, we do not control Google''s algorithm, we can only wield a wee bit of influence over it. How long does it take to get clients results?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Google] Content marketing is NOT link building
    Links are at the core of Google’s search algorithm and they have direct impact on search ranking. Adaptability is essential in link building as you must always ensure you are implementing best practices into your campaigns and building useful links to avoid running afoul of Google. Content Marketing. Strengths. Weaknesses. Strengths.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2011
    [Google] How NOT to pitch a blogger
    Bloggers did not fall of a turnip truck.  If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain.  Tweet This Post.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Google] What the Future Holds for B2B Social Media Marketing
    Google Introduces API Console 5 Website Designs That Blew Us Away [. SCVNGR Uses Googles Places Database. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Google] 15 of Our Favorite B2B Content Marketing Tips
    Investigating search data with tools like Google Analytics is a great starting place for moving down the funel. Google Surveys. “Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. types of posts. Tweet this ).
  • WRITTENT  |  MONDAY, MARCH 17, 2014
    [Google] 15 Places to Find Free Images for Your Blog
    Google Advanced Search. Even some of the sharpest content marketers have no idea that Google Advanced Search exists! The official Creative Commons website lets users search websites for free-to-use images from a variety of sources, including Google Images, Flickr and the Wikimedia Commons. It’s certainly possible to buy images.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Google] Search Engine Optimization is NOT B2B Demand Generation
    The purpose of Search Engine Optimization (SEO) is to make your website appear at the top of results when a user types keywords into a search tool like Google. B2B Demand Generation | Why Search Marketing is a small part only. Recently I spoke with a business owner who had hired a search engine optimization firm. What do you think?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 9, 2015
    [Google] CMO Disruption: Marketing Is More Than Just Promotion!!!
    I recently did this Google Hangout with Jon Reed on CMO Disruption. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. Jon, gets it. Right?
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 18, 2010
    [Google] The Dawn of Content Strategy
    Set up listening posts via Google Alerts, Twitter or usage of reputation management systems. What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 29, 2013
    [Google] Week in Review - March 29th
    Google Reader Demise is Irrelevant for Blogs - by @jaybaer. Jay Baer has some good tips you are wondering what you should do as both a reader and blogger as Google Reader goes away. Spring is here, spring is here! Well, it is. Even if some of us are still dealing with the last bits of winter's white stuff. Really? Really.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 23, 2010
    [Google] Webbiquity 2010 Christmas Card
    Post on Google Buzz. Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Share it on StumbleUpon.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 13, 2015
    [Google] 4 Ways to Add More Personality to Your PR & Social Media
    Twitter | Facebook | Google+ | LinkedIn |. The days of the stalwart and stoic press release are long gone for PR, and now, more than ever your brand needs to have a clear and distinct personality. When it comes to PR and social media if you find yourself using the same old tactics and your results keep decreasing, it’s a sign that […].
  • LOOPFUSE  |  THURSDAY, NOVEMBER 4, 2010
    [Google] B2B Marketing: Where does the Funnel begin?
    Since customers are able to find your content via different channels (twitter, google search, PPC ads, linkedin, youtube, etc…), it is paramount to include inbound marketing whenever we discuss the marketing and sales funnel: Inbound Marketing and Marketing Automation Funnel. Tweet This! Share this on LinkedIn. Share this on Facebook.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 21, 2010
    [Google] Survey Says: Email Provides the Perfect Direct Response Test Kitchen.
    Post on Google Buzz. Barb Cote. Recently I had the wonderful opportunity to  “make it right.” We had created an email for our B2B client. They were trying to survey prospects on their preferences. This would have enabled them to send messaging and offers that were much more relevant to their actual needs.  What’s the big take-away? link].
  • SYNECORE  |  TUESDAY, NOVEMBER 18, 2014
    [Google] WTF is Content Marketing, Anyway?
    With that in mind, I headed straight to (Google) look up the term in Merriam Webster’s. Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London. Content Confusion.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Google] What You Need to Know This Morning: June 18, 2013
    NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been "misleading" users about their role in sharing data with the government. Toddlers <3 Google Glass. Happy Tuesday, marketers. He also says, "The U.S. government is not going to be able to cover this up by jailing or murdering me. What to do?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 17, 2011
    [Google] The Power of Article Marketing
    Reviewing Google Webmaster for Find New Customers, I see that we now have 246,843 inbound links to our website. According to Google Analytics, the #1 source of traffic for Find New Customers is organic search. B2B Demand Generation | The Power of Article Marketing. This article on the Role of Inbound Links explains it well.
  • TOMORROW PEOPLE  |  SATURDAY, MAY 5, 2012
    [Google] Boost your SEO with Hubspot's New Page App
    As Google announces more and more changes to how they rank websites it is essential to have a website with high quality content that is fully optimised and by following the suggestions from this app you will be doing a far better job than many of your competitors. Dashboard view. Total inbound links to your pages. List of pages. Page detail.
  • MARKETRI  |  TUESDAY, FEBRUARY 11, 2014
    [Google] Advertising in Lawyer Ratings Publications: A Goldmine. But Not for Your Law Firm!
    Most people looking for a certain type of lawyer would go to Google and type in a search phrase (e.g., If they have a particular legal issue, they’ll likely type their issue/pain point right into a Google search (e.g., Is it worth the time, the effort, and most importantly – the cost? ” Dough-Re-Me-Me-Me. NOT ONE BIT!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Google] A fascinating “hardcore” B2B social media success
    Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Google] How Customer-Centric Analytics Will Change the Future of Marketing
    Kissmetrics has already started to adopt the canonical identity stuff, and Google is making headway on cohorts. For example neither Kissmetrics nor Google can give you good conversion data on the entire history of an A/B tested landing page , which will have variations starting and stopping at different times. canonical identity.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 19, 2011
    [Google] Savvy Speaks: Best B2B Twitter Tips
    Choose your topic(s), set up relevant Google alerts, subscribe to related newsletters, blogs, etc., Unless you're living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two - Twitter in particular. Along with the enthusiasm (hype?), Stephanie. Heather. Jamie. Real relationships. Michele.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Google] My $900 Tweet…
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?!
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Google] Cracking the ActiveMQ Monitoring Nut on AWS EC2
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google At ReadyPulse, we extensively use ActiveMQ for our messaging backbone. Everyday, millions of messages flow through the ActiveMQ brokers across multiple topics and queues.
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Google] 3 Steps to Building a Strong Mobile Commerce Foundation
    But with Google reporting that 79% of consumers now say they use a smart­phone to help with shopping 2 , the mobile space has become a tremendous customer influencer that can no longer be ignored. As brands prepare to enter or re-charge their mobile commerce platforms, 3 basic steps will make a colossal difference in generating success.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Google] 57 Little Things to Double Check Before Your Website Launch
    Google Webmaster and Google Analytics accounts have been properly synced. Google AdWords and Google Analytics accounts have been properly synced (if applicable). Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. Page Content. Design. Functionality.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Google] When it Comes to Blog Post Length, Is More More?
    This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. A few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts. My answer to the question, “How long should my blog post be?”
  • THE B2B RESEARCH BLOG  |  FRIDAY, MARCH 16, 2012
    [Google] Who owns your brand? B2B brand perceptions research
    Share or Google +1 this post using buttons on the left . Your organisation doesn’t own its brand.   It can shape it, manage it, but never own it. That’s because a brand is not what an organisation says it is.  It’s what the market believes it to be.  It’s a perception developed through the sum of an individual’s experience. Enjoyed this post?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 9, 2013
    [Google] Going On Vacation? How About A Digital Detox?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Two weeks ago I took some time off from work. I was not on vacation. In fact, it was one of the hardest weeks of work of my whole life. Help!) So, I am very motivated. Photo Source.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Google] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. But happy to hear your arguments in the comments?). Comment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 10, 2010
    [Google] Ten social media and technology mega-trends to watch
    Web-based companies, such as Amazon.com, eBay, and Google, have been early leaders, testing factors that drive performance — from where to place buttons on a website to the sequence of content displayed — to determine what will increase sales and user engagement. Post on Google Buzz. I just read a fascinating (and lengthy!) Digg this!
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] The Dos and Don'ts of Content Marketing
    This can be done with Google Analytics, call tracking , or other tools. Do.create a call-to-action associated with every piece of content. Invite them to call you, download something, sign up for something, or even buy something. Do.measure the effectiveness of content marketing. Do.create goals and benchmarks for your content marketing.
  • MARKETING ACTION  |  FRIDAY, JUNE 13, 2014
    [Google] Choose the Right Social Networks to Boost Your Business
    And it’s owned by Google, so you can’t discount that when you take SEO into consideration. Hybrid networks: Facebook, Tumblr, Google+. Google Plus is a must if you want to do well in Google search. One if its best features is the Google Hangout, which allows you to video chat with anyone on the platform. hear you.
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [Google] Time to Surf the Wave of the Personal Brand
    Related posts: Keep an Eye on Google Wave. Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper  because they saw his  “brand within a brand as a wave of the future,”. And need I add, you must do this with enthusiasm? link].
  • NUSPARK  |  SUNDAY, SEPTEMBER 22, 2013
    [Google] Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
    Second, enter some queries of the keywords  you are bidding on in Google, and see if Google’s suggest feature identifies negatives as below. Thus, if a buyer searches for CRM software for SMB , your ad will not show for this query.  . Determining negative keywords. The first thing I do is review the Adwords Search Term reports. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Google] Five companies with a human social media presence
    An example is hosting a Google HOA with GE Healthcare to talk about cancer prevention. An example is hosting a Google HOA with GE Healthcare to talk about cancer prevention. By Mandy Edwards, {grow} Community Member. Right now “being human” is an important theme for businesses. American Cancer Society. He (she?) Buffer.
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Google] No Time for Blogging? Think Again!
    It’s not always easy to continue to add new content your website, but we all know that Google loves fresh content. Outside of being a great answer Google’s call for fresh content, your blog can help with SEO efforts. Even as a content writer, I’ve always been a little on the fence about blogging. Guess what? You do! Why Blog Now?
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Google] How Content Curation Can Drive Traffic
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | How Content Curation Can Drive Traffic by Lilach Bullock - Maximize Social Business. Lilach is highly regarded on the world speaker circuit and has graced Forbes and Number 10 Downing Street with her presence. Social Media Traffic Generation
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Google] The Content Marketing Echo Chamber
    Please tell me what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Most corporate websites serve as platforms for brands to talk about themselves. Social Social Media? These are not conversations. They are content marketing echo chambers.  Brand noise. The messages seem forced.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Google] B2B Lead Generation Using a Business Blog
    By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every  50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. The focus here is definitely on quantity. of Tiecas, Inc.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Google] [Infographic] Inside The Busy Mind Of A Marketer
    Google Bookmarks. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. That’s a lot to remember. Share email.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Google] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 5 Steps to Build a Community of Engaging Fans through Social Media by Neal Schaffer - Maximize Social Business. This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Social Media Community Building
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Google] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Google] Blog SEO for the Modern Marketer: How to Optimize Your Posts
    With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. As a result of these more complex searches, Google has actually changed its algorithm to better fit conversational questions from searchers.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Google] 5 Helpful Hints to Attract New Business Using Your Blog
    You want to be able to dominate these words in Google search. Be sure your site is indexed with Google. If your pages are not indexed, then Google is not crawling them. Here are 5 simple steps and suggestions to improve your company’s blog as a major tool for fueling new business leads: 1. Highlight key words and thoughts.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Google] 6 Tips for Easy Ebook Promotion with Social Media
    it’s what the Google gods like. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. It’s not just about promoting your ebook, it’s about promoting YOU!
  • PUZZLE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Google] The 6 Step Inbound Marketing Process [Infographic]
    internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process. This tool should add value to the experience of doing business with you.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 13, 2011
    [Google] 10 Ways to Use Social Networks for B2B Marketing
    The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Google, Yahoo and Bing aren’t the only places people go to look for information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 11, 2014
    [Google] Would you conduct this experiment on your mother?
    by Craig Lindberg Related Stories Five reasons to be freaked out by the Facebook experiment Facebook’s latest move just the tip of the privacy iceberg How to Achieve a Return on Conversation with Emotional Marketing New insights into online radio, podcasting and Google + How to use Power Editor to Ignite your Facebook Marketing.
  • EB2BLEADS  |  FRIDAY, JUNE 10, 2011
    [Google] Lead Generation Marketing Gets Technology Start-up Major Win
    Google search traffic grew from 200 referrals a month to over 1,000, with page-one Google ranks for non-brand keywords such as: Multicore Software. Clik Arts saw their leads increase by 3x at first and then jump to an overall 6x increase, eventually getting them acquired by Intel in late 2009 due to their businesses overall success.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 4, 2011
    [Google] A “Virtuous Cycle” Model for Engaging in Social Q&A Sites
    Google Bookmarks. by Joe Chernov | Tweet this. I’ve written quite a bit lately about the swelling wave of social Q&A sites.  As much public attention as Quora, et al., has received – and they’ve received quite a bit – I’d argue we haven’t paid enough attention to the space.  Who participates in which groups?  Which ones matter most?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Google] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Google] How to Size Images on Social Media
    LunaMetrics has compiled this handy guide of specs to optimize your images from the top social media platforms such as Facebook, Twitter, Google+ and YouTube.  We recently ran across this awesome cheat sheet of image sizing for social media that is sure to make your life– or at least your graphic designer’s life much easier. 
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] That's John Doe to You
    It will be interesting to see how this evolves as more people learn that services like Google share the underlying email address. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? Why would I give them my real information?
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Google] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. Research from Optify shows that websites that appear in listing position 1 in Google had an average click-through rate (CTR) of 36.4%. You can filter your searches by location in Google's Keyword Tool. The thing is. Connect with HubSpot
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Google] How to Breathe New Life Into Your Marketing With Visual Content
    If you're interested at all in SEO, you're interested in how your content ranks in Google. Google's crawlers look for certain attributes of your visual content to be able to "read" it and index it in organic search, accordingly. What you have to do is give Google's crawlers the right information about your image so that can be done.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    Challenge 2: A 2014 study conducted by Google found that more than 56% of ad impressions are not seen. With retargeting (through Google, AdRoll, and other third party providers) you can create custom segments with content specific to the demographic and behavior of users in your list. Spend 20 minutes doing this every day. Paid Searc
  • PR MEETS MARKETING  |  FRIDAY, SEPTEMBER 3, 2010
    [Google] Recent Twitter Update and Implications for Marketing
    While the resonance rating is part of Twitter’s Promoted Tweets campaign, there is value to provide companies – small, medium and large – access to this data, similar to a Google Analytics dashboard. September 1, 2010, Twitter sent an email to users regarding two new updates to its service. What do you think? Twitter
  • SAZBEAN  |  SATURDAY, JUNE 29, 2013
    [Google] Top Internet strategy, marketing and technology links for the week of June 29, 2013
    Here are the top Internet strategy, marketing and technology links for the week of June 29, 2013… Is Bing Places for Business Better Than Google+ Local? eConsultancy) The post Top Internet strategy, marketing and technology links for the week of June 29, 2013 appeared first on Sazbean. News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 17, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of March 17, 2012
    Tips for Using Google+ for Business  (GrowMap). Here are the top Internet strategy, marketing and technology links for the week of March 17, 2012… Four Things Your Blog Must Do [Slide Show]  (Marketing Profs). Better Email Results…Instantly! ProBlogger). Your Master List of Low-Hanging Marketing Fruit  (HubSpot). News & Note
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 27, 2012
    [Google] David Meerman Scott: How to Break Into the News Cycle
    And when I went to Google News as this was breaking, everybody was showing essentially the same thing. by Jesse Noyes | Tweet this Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that? Check it out.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 14, 2011
    [Google] Is It SEO or Is It Social Media?
    ”  The relationship between being active in social media and how it affects your search engine optimization cannot be denied, especially with the emergence of the Google +1 button and Google+. There is a popular term in social media circles that “ social is the new SEO.” Thanks!
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Google] Social business: enterprise knowledge goes retail
    If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. In essence, you can’t google your way through at your workplace. (Photo credit: Wikipedia). Why does that happen?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Google] Why I Bet My Career On Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. We receive 5,000 marketing messages a day.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Google] B2B Social Media Marketing: Focus on leads, not likes
    Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. How many people converted.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Google] 8 Questions to Steer Your Marketing Priorities
    What did you type into Google when you first started searching? Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Steer Toward Your Customers. Are our prices fair? What was your buying process?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 23, 2009
    [Google] because you can't beat free marketing training
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations. Like Be the first to like this post.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 8, 2013
    [Google] Direct Marketing: 6 steps to drive more through sales pipeline
    She advised using Google Remarketing , which she considers remarkably inexpensive, with your direct mail campaign. Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 5, 2015
    [Google] The Nasty Habit of Smoking by Jeff Ogden of Find New Customers
    hate smoking with a passion, so I did a Google search on the cost of smoking in my new home of Florida, which led to this great article by the American Lung Association on the real cost of smoking in this state, which costs the state of Florida almost $20 million dollars or $16.43 per pack, and not the $5.63 you pay at 7-11. 7,280,523,491.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Google] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    One MECLABS Research Partner related how it tripled its Google AdWords spend and doubled its digital marketing investment, but hadn’t reviewed its ICP in two years. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! they queried.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 14, 2013
    [Google] How Would You Answer “Why Does Most Marketing Stink?”
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+. I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about. 86% of us skip TV ads  - Tweet This! But the bigger question is “why?”
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Google] Web Presence Optimization, Reloaded
    Also, keep in mind that search is no longer just Google. Businesses that primarily serve a specific geographic area will want to have a complete and up-to-date profile in key local directories including Google, Bing and Yahoo! So I figured it was time to update my inaugural post on this blog, What is Webbiquity?
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 29, 2010
    [Google] B2B Demand Generation Boot Camp: Next Gen Inside Sales Training
    With unlimited data licenses at four vendors, search tools that didn't exist just four years ago, autodialers, power dialers, Google alerts, social media and other techniques -- this business is a specialized trade now and the new skills need teaching. Inside sales seems to be like that, growth and replenishment. Times have changed here too.
  • MARKETING INTERACTIONS  |  FRIDAY, JUNE 28, 2013
    [Google] Your Marketing Bucket is Leaking
    You also set up a Google alert on the title and keywords so that you will be able to see if the article gains traction in any other channels, so that you can be sure to respond. could go on for a while, but stop and think about this. When did marketing become a bunch of silos? And it all needs to make sense -- both for us and for our buyers.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 3, 2014
    [Google] Product is Not the Hero of a B2B Company's Story
    Build it in house and spin up the servers from Google or AWS to host it in the cloud - but this also means hiring the team to build and support it. Despite the shift in the B2B buyer landscape that puts them squarely in the power position, I still hear marketers insist that the product is the hero of the story. Do you see the difference
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Google] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    Google+ news feed photo uploads. Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. According to 3M Corporation , 90% of information transmitted to the brain is visual. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post.
  • SAZBEAN  |  MONDAY, JANUARY 16, 2012
    [Google] 4 Tips to Keep Your Website Ahead of the Curve in 2012
    New and exciting fonts can be found via Google‘s open API font styles and require a simple set of code to be dropped in for compatibility with a website. Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. Don’t Be Afraid to be Bold. Mail Chimp. Instagram. Pinterest.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 28, 2011
    [Google] 11 Features to Bring Salesforce Chatter to Life
    Google Bookmarks. by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [Google] The Past And Future Of sCRM In Prospecting And Selling
    You can connect with Jon on Twitter or Google Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. People born at the turn of the 20th century saw a lot of change over their lifetimes. Think about your cellphone just 10 years ago and compare it to today’s smartphone.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Google] Attribution for the Assist
    If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while.  My previous posts Google for the Assist and Turning Your Paid Search Campaigns into a Slam Dunk both look at the world of online marketing through the eyes of a sports fanatic. Find the Best Attribution Model.
  • WRITTENT  |  WEDNESDAY, JULY 2, 2014
    [Google] 25 On-Page SEO Keystones to ALWAYS consider
    That aside, new information is likely to be more relevant—that’s how Google sees it —and is therefore more likely to show up in search. Sites that link out (with optimized links) to other credible and relevant websites are perceived by Google and users as offering more value. Here’s what Google has to say on the matter. Uptime.
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Google] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    What made Google’s search engine so revolutionary was it’s ability to rank sites in pseudo popularity contest rather than word matching. Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Connect with Others. Design Thoughtfully.
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