Page 44 of 110 Previous | Next 
  • MARKETING ACTION  |  MONDAY, JULY 15, 2013
    [Google] SEO 101 Part 3: Keyword Savvy
    Ask people, drill down in social media, do a survey, see what’s already being used, and/or use a keyword research tool such as the Google Keyword Tool. Here’s an example of a keyword search using the Google tool. In Google Analytics, this is under Traffic Sources > Sources > Search > Organic. Get the SEO White Paper.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google] 6 Social Media Marketing Myths to Avoid
    Google+ Isn’t Useful. As a social network, Google+ is not a major contender. However, its value is that it provides a social connection to the vast number of searches performed on Google every day. Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. license.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Google] Three Tips for Easy Editorial Calendars
    Post on Google Buzz. Add this to Google Reader. Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. And I have to admit, it’s tempting. But it’s also a mistake.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Google] Latest Case Study: Impact of Social Reviews on New Products Online www.oneillclothing.com
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Google] 5 Ways to Incorporate Social Media Into Your Next Hotel Event
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services. Marketing.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Google] Three Stats Marketers Need to Know When Thinking About Smartphones
    70% of Mobile Searchers Have Clicked The “Call” Button in Search Results This is according to Google, ladies and gentlemen, and it should tell you one simple thing: when it comes to customers using their phones to track down businesses, they generally don’t want to convert online. Call Routing Virtual Call Center
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Google] Why Candy Crush is Eating Your Brain
    The take-away is that simplicity is key in getting users to behave as you wish: using Facebook or Google credentials as a login for an unrelated site, buttons that let users easily share the pug-meets-gerbil video, or the very simple Google search bar are great examples of what it looks like when we make a behavior ridiculously simple.
  • B2B SEO  |  THURSDAY, FEBRUARY 4, 2010
    [Google] Organic Search Strategies For Driving Traffic To Channel Partners
    Optimized channel partner landing pages, bulk uploads of locations to Google [.]. B2B brands are often reliant on channel partners to sell products and services to end users.
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Google] Defining Social Business: a Call for Clarity and Collaboration
    Dada Gerardo has a definition himself: “Being a social business is not about having a team of people monitoring LinkedIn, Twitter, and (if you are in the “leading edge”), Google+ and Pinterest. Mail me , connect on Google+ or leave a comment. Yes, you are right: social business is a buzzword. Business is business.
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Google] Enterprise gamification is a spoon full of sugar
    “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” Edutainment. AMPer ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 10, 2012
    [Google] Dispatch from SXSW
    The opening sessions were great, with an inspirational talk by Futurist Don Tapscott (google “flight of starlings” to see an amazing image of what Internet leadership looks like) and a chat between Guy Kawasaki and Vic Gundotra of Google Plus. I thought I would pass along a few impressions from Day One of SXSW. Personal
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Google] #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]
    In March, @HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Hub140 - [link] Tweet This. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing.
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Google] 10 Crazy Stats About Content Marketing
    Each and every new Google algorithm update places an even greater value on useful, fresh, and unique content. Google is demanding that businesses blog, produce videos, and that those videos and those blogs are regularly shared via social media. We''re fans of content marketing. In fact, we''re big fans of content marketing.
  • THE POINT  |  FRIDAY, JULY 13, 2012
    [Google] Do Lead Nurturing Campaigns Always Need an Offer?
    If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? Occasionally? Not so much.”. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Google] Almost everything I knew about starting a business was wrong
    She did not have a college education but learned whatever she needed to know by googling it. She did not have a college education but learned whatever she needed to know by googling it. ” After thinking for a moment, I said, “Dear Mark: You don’t know s**t about business.” ” Why would I say that? Focus.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] Savvy Speaks: How To Choose a Marketing Provider
    Jamie Tip #1: Google is your friend. Google the candidate's name to see what's out there in the press, blogs, etc. Before the Thanksgiving holiday, we talked about what we look for in the perfect client. Today's follow up question is: What tips would you give to a B2B brand trying to find the perfect marketing provider.
  • SAZBEAN  |  WEDNESDAY, MAY 8, 2013
    [Google] Guest Blogging for Effective Link Building
    Spider web (Photo credit: Marcelo Tourne) Links into your website are a signal to Google that you have good content. While you can just continue to produce good content and hope that you’ll build up the number of links coming into your site over time, guest blogging can help accelerate that process. You need to build links.
  • SAZBEAN  |  SATURDAY, NOVEMBER 24, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of November 24, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 10, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of March 10, 2012
    Google+ For Business  (Social Times). Here are the top Internet strategy, marketing and technology links for the week of March 10, 2012… Why Small Businesses Need BOTH Social & Search (SmallBusinessSEM). Why You Should Celebrate Every Win (ProBlogger). Half of SMBs Use Social Media for Marketing (Marketing Profs). Social Times).
  • SAZBEAN  |  SATURDAY, FEBRUARY 11, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of February 11, 2012
    Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments (eMagine). Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012…  . How to Handle Criticism: a Practical Guide (ProBlogger). An Easy Way to Decrease Your Unsubscribe Rate (ProBlogger). Spin Sucks). Brandwatch).
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Google Will Change Web Marketing in 2012 (Harvard Business Review). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). Social Media: Spotting the fakes (Jim’s Marketing Blog). What’s the right social cocktail for you? GigaOM). Forrester Blogs).
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Google] 3 Steps to Building a Strong Mobile Commerce Foundation
    But with Google reporting that 79% of consumers now say they use a smart­phone to help with shopping 2 , the mobile space has become a tremendous customer influencer that can no longer be ignored. As brands prepare to enter or re-charge their mobile commerce platforms, 3 basic steps will make a colossal difference in generating success.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Google] 8 Key Questions That Will Help You to Know When to Update Your Website
    Is your site integrated with Google Analytics? This is a great tracking tool that Google offers for your site. If you aren’t sure if you are ready to venture into this part for your website, check the Google Analytics traffic source stats on your site. On Google+ or Twitter? How old is the content on your site?
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Google] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Google] The 2014 Digital Marketing Ecosystem
    Can you get it from Google Analytics or Web Trends? They’ll be able to come in, ask many questions, identify the company goals and then say something like, “You need the infrastructure SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, and Unbounce. They say, “Okay, go!” Probably not.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Google] Why Are You In Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My second blog post ever included my attempt to answer the question “ Why am I in Marketing? Why are you in marketing? What is the role of marketing in the business? . Or the adrenalin.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Google] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    26 Very Pinteresting Stats You Need to Know [Infographic] by Google+. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Image credit: Rebekah Radice. Pinterest still isn’t the right social network for everyone.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 25, 2014
    [Google] B2B brands are dead. Long live B2B2C brands!
    Some have fared better than others; Microsoft, Google and Apple have pretty much maintained their positions whereas Samsung is a clear winner, rising from 14 to 8.  In sharp contrast IBM has dropped out of the top 20, having been sixth the year before.  Experiences from their personal life will inevitably bleed into their business life.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 2, 2015
    [Google] In Search of Social Salespeople
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. It’s been a lot of years since I last hired and ran a sales team which was in … 2005. Yikes! That long ago!? Still, over 80% of my career was spent doing just that. Author information. Craig Jamieson. Craig M. Jamieson contributes a monthly column on Social Selling. Craig Jamieson.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Google] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Google] The essential guide to building your business through Twitter search
    If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites.  . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. funny movies. Steelers win”.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Google] Week in Review: March 15
    Google Reader / RSS Reader Alternatives - Crowdsourced List – by @nickkellet. If you are as disappointed as some of us are that Google Reader is going away, you may appreciate this list from Nick Kellet on other options to consider. Real Simple Solution to the Death of Google Reader by @JerodMorris via @copyblogger.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 5, 2010
    [Google] A simple strategy to convert blog visitors into sales leads
    regular blog readers often read your site with a news aggregator like Google Reader or NewsFire. They’ve googled something, clicked through to our site and, low and behold decided to contact us (and Oh, boy do I love it when that happens!). Google Analytics tells us this, but so do our customers when we ask them.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Google] B2B and Social Media: How to Choose the Right Platform
    dditionally, Google Analytics has had some great updates to their reporting. Google Analytics has updated some other nifty features, including a way to shortcut your custom report on your navigation. The simple answer is that ALL social media environments can be successful for B2B. ”, and “what is your marketing strategy?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Google] Almost any brand can be Pinteresting. Here’s how!
    Pins are 100x more viral than tweets and Pinterest Board pages can rank on Google long after the original post. Pins are 100x more viral than tweets and Pinterest Board pages can rank on Google long after the original post. must point out many of these, if not all, were not brand sponsored! Why use Pinterest? Absolutely. Really.
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Google] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    Well, as it turns out, StumbleUpon is getting regular requests every week from users asking StumbleUpon to remove links to their sites for fear that Google is punishing them for it. But what they should understand is that Google is punishing sites that have bad inbound links, not all inbound links. Guess what. Can you believe it?
  • SAZBEAN  |  TUESDAY, JULY 5, 2011
    [Google] Are We Nearing The End For The SEO Business?
    For the last couple of years people have been going on about social search without really knowing what it would look like but I think we could be very close to a tipping point especially as Google the world’s biggest search engine starts to go social. – Are We Nearing The End For The SEO Business? News & Notes
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Google] 3 Things to Consider Before Gating Your B2B Content
    Many firms make the mistake of pumping out content just to get as many keywords as possible into Google’s index. On Google+ or LinkedIn? Gating content can be a useful lead generation and nurturing strategy in professional services marketing. Let’s not get into that debate right now. These can include: Blog Posts. Articles.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Google] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. But happy to hear your arguments in the comments?). Comment.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Google] Enterprise Social Media and Personal Branding
    Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Oh yeah. Not at all. That brand image matters little in social media.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Google] Drive Social Media Traffic to Your Crowdfunding Campaign
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Drive Social Media Traffic to Your Crowdfunding Campaign by Lilach Bullock - Maximize Social Business. This is where crowd-funding […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock.
  • VOLACCI  |  TUESDAY, NOVEMBER 19, 2013
    [Google] The Organization Geek's Productivity Tools
    The holy trifecta of cloud sync: Dropbox , Evernote , and Google Drive. Between Dropbox, Evernote, and Google Drive, I can access any of my files at any time, no matter where I am or what device I’m using. I like technology. In fact, I think it’s pretty safe to say that I tend to nerd out about all things technological. love lists.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Google] 7 Common SEO Myths to Throw Out the Window Immediately
    Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. An increasingly formal relationship between search and social has been evolving for years, and Google has been working hard to prove this with Google+ and Google Authorship. Far from it. Let’s get started.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 28, 2014
    [Google] Why You Don’t Want Tsu Social Media?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | Why You Don’t Want Tsu Social Media? I’ve moved to yet another social platform. So Tsu me. This is no big announcement. People flock to new social media sites all the time. But this move was different. People didn’t like it. by Wade Harman - Maximize Social Business.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Google] Content Marketing Manager Job Description
    Experience with wordpress, Google analytics, Slideshare, and the top social channels. I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Requirements.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 17, 2015
    [Google] Breaking The WordPress Stigma: The Blog Factor
    Oh, and let’s not forget the importance of quality content if you even want to think about ranking on a search engine like Google. Possibly the biggest stigma surrounding WordPress is that silly little “blog factor”. Let’s talk about that a bit. So yes, if we’re being completely honest, WordPress did start as just a blogging platform.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Google] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    The report identified the interesting surge in Google+ usage, which is likely related to the potential implications Google+ may have on search engine optimization. YouTube launched full availability of a paid search service for video that works similar to Google AdWords. The Role of Social Media. Define Social Media Goals.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Google] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    Further analysis revealed: The "Are You" headline was one the lowest-performing for three social networks -- Facebook, Google+, and LinkedIn. Community Post" headlines earned the least number of shares from LinkedIn and Google+ (less than 1% each) and the majority of their shares (96%) from Facebook. That’s nearly 90% fewer shares.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 19, 2012
    [Google] What Are You Doing to Drive Traffic to Your Blog?
    Make sure you post on your social networks (Facebook, Twitter, Google+ and LinkedIn) a brief description and link to your site. Your blog should be the centerpiece of your marketing efforts, so it stands to reason that you need to promote as much traffic to it as you can. Guest posts, there are certainly others in your space.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, NOVEMBER 28, 2010
    [Google] 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites
    Most people know about the free Google’s Keyword Tool and use it to do their keyword research. For example, the search term “industrial valves” yields 2,180,000 pages in Google. It is rumored that Google and other major search engine algorithms now give more weightage to off-site factors like inbound links and social bookmarking.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Google] The Real Truth About Mexico
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Violence touches the lives of many everywhere. When current events strike close to home, you may feel, as I do, the need to speak up. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 30, 2010
    [Google] The five elements of a perfect blog post
    Are you more likely to enjoy and remember a post titled “An analysis of SEO implications for blogging&# or one titled, “ How to be a Google Whore &# — which used humor to illustrate a dead-serious issue in our field? “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 16, 2011
    [Google] What Are You Doing to Grow Your Circle of Trust?
    Social fans are important – whether it’s Google+, Facebook or recommendations on LinkedIn. I just read a post by John Jantsch from Duct Tape Marketing that really hit home. He said, “Most organizations focus their attention on growing their customer base.
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Google] Is Social Selling All Hype? [Data]
    This is inconsistent with Google Trends data, which shows ''social selling'' as a term rising dramatically in popularity." Is social sales more sizzle than steak , or has the practice simply not caught up with the buzz? This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • PAUL GILLIN  |  FRIDAY, JUNE 4, 2010
    [Google] Weinberger Wisdom
    Google is about scale. That’s unsettling, because Facebook is to the social Web what Google is to the Web. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers.
  • BLOG MY CALLS  |  TUESDAY, JUNE 11, 2013
    [Google] NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
    Call tracking is like Google Analytics for the phone. Marketers spend BILLIONS each year on PPC campaigns, specifically on Google Adwords. This has been an interesting week for the call tracking world. In fact, the term ''call tracking'' has been used more on Twitter this week than any other week ever. That''s sort of unfortunate.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 30, 2014
    [Google] 4 (More) Attributes of Your Next Content Marketing Star
    crowdsourcing ) They should also attend industry events (online and in-person) and set up Google Alerts to stay up to speed on what's happening in their industry. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • JUNTA 42  |  MONDAY, SEPTEMBER 27, 2010
    [Google] 35 Ways to Market Your Blog
    By using services such as PR Newswire, Marketwire or PR Web, you can get your blog link placed in sites like Google, Yahoo! Submit your site to Google. Leverage Google's keyword tool to find the terms that your customers are looking for. Find relevant forums to add your input (like Google Groups). It never fails.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 5, 2013
    [Google] Is Your Website Mobile Ready for the Professional Tradesmen?
    Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year. Here’s a collection of best practices, white papers and case studies for your review and to help get you started: The Mobile Playbook created by Google. Is it mobile friendly?
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 14, 2010
    [Google] Make Videos Part of Your Direct Marketing Plans to Professional Tradesmen
    YouTube is only second to Google when it comes to search. Everyone knows that a picture is worth a 1,000 words. Can you imagine what a video is worth? Online video is growing at very fast pace (more than 24 hours worth of video is being uploaded every minute to YouTube). There were over 30 BILLION views over the past year.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Google] What You Need to Know This Morning: June 19, 2013
    Both the Google commercial we featured in yesterday''s roundup and this local public service announcement for Melbourne''s metro system did just that. Check out the infographic on visual.ly for more data tidbits. 5) Google''s New Search Feature. But it''s also my way of showing you that I love you, dear reader. Ughhh what a buzzkill.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Google] A plan to challenge the Facebook monopoly
    Arguably Google Plus is a better mousetrap and it has not made a dent in Facebook’s growth. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 14, 2011
    [Google] Blogs on auto-tweet and the new world of Triberr
    People seem to be pulling back from the auto-tweeted posts they may never actually read. I’m also wondering about how Google is viewing this sudden surge of tweets from a Triberr URL. I had a chance to catch up with Dino Dogan, an irreverant blogger, co-founder of Triberr, and one of my most consistently interesting Twitter friends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 7, 2015
    [Google] 20 Hilarious and Cool Twitter bios
    Related Stories Google Pants and 10 Hilarious Highlights from The Marketing Companion Test Your Digital IQ with Mark Schaefer’s Social Media Quiz Peace Tweety. A {growtoon}. I love cool Twitter bios. Here we go: @DrunkSocialGuru. Digital marketing ninja. Social media wizard. For beer. 4graetjustis. Pale, awkward and very, very small.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 22, 2010
    [Google] Understanding B2B Campaign Responses – Building a Methodology
    Post on Google Buzz. Mike Sullivan. SIGMA Marketing Group has recently completed an analysis of past B2B campaigns and we have discovered some important findings that are now guiding our campaign designs.  We discovered that prospects respond at a significantly lower rate than customers. OBTM = Outbound Telemarketing. Tweet This! Digg this!
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Google] Social Media can be thread to your reputation
    As content which is published on social media also can be indexed by the major search engines like Google, Yahoo and Bing the chances are great that also the content you have distributed will appear in the search engines search results too. With or without your involvement. So you can respond professionally and show your opinion.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Google] How to Research Content for Your Expert Ebook
    Google or other search engines. Twitter, LinkedIn, Facebook, Google+, and other social media sites. for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? In some ways, research has never been easier.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Google] How Healthcare Providers Can Grow Their Medical Practice
    Tip #1: Take Advantage of Google Mobile Search Ads and Click-to-Call Buttons. Running paid search ads on Google is nothing new to medical practices. But people don’t just run Google searches for medical help on their PCs and tablets. It’s a great way for patients to find you. That’s no secret. Just the Beginning.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Google Plus, 540 million active users. Also, URL shorteners such as Bit.ly or Google can help you track the number of click-backs. Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. Paying for fans and followers. Using too many social networks. billion active users. Overselling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Google] The social media forecast: Cloudy!
    Google was beginning to incorporate social signals into organic search results  and I thought this would have B2B companies PILING onto the social web. Google was beginning to incorporate social signals into organic search results and I thought this would have B2B companies PILING onto the social web. Gigantic, in fact.
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 5, 2010
    [Google] ClickPredictions: Engage Better on Social Media
    Google will announce a series of new services that will give Facebook a run for its money. We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner. Blog WritingWhitePapers Twitter Mike_Stelzner. Facebook users will top 450 million. Over to you.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 24, 2014
    [Google] Survey Says: Slow Web Page Load Time Hurting B2B Vendors
    To check the load time of your site, we recommend checking out the following: Google Page Speed Insights. It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 14, 2009
    [Google] Spredfast Offers Systematic Management for Social Media Campaigns
    The system does provide what Cho called a “minimalist” listening platform, which can automatically search across public listening tools ( Google , Google Blog Search , Social Mention , Twitter, Boardreader , Bing ) for key words, and present any results so users can review and republish or reply to them. Silly me. links for each event.
  • BLOG MY CALLS  |  FRIDAY, JUNE 21, 2013
    [Google] Why Can't You Stop Using Business Porn?
    All it takes is a quick Google image search to find salacious business porn images. Most business porn can be gathered with just a simple Google Image search. Last winter we hosted a webinar with the Conversion Scientist Brian Massey. In the webinar he talked about something he called ''business porn.''. What is business porn?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] 12 Social Media Tools for B2B Pre-Event Marketing
    If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. 4. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Google] In praise of social media mediocrity
    Just because you set up a bunch of social media profiles, wrote bunch of blog posts, got a bunch of followers, and even tried out Pinterest and Google+ in a big way, you’re not really a social media marketer, guru, maven, or expert, if you’re not still monitoring, posting, commenting, and contributing. Come on! There, I said it.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Google] 7 more ways you can recycle old content
    Plus, transcripts are wonderful for Google – think of all that great content the search engines can spider! As Want to do more with the content you already have? Recycle Recycle it! These These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Recycle it!
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Google] One Way to Future-Proof Your SEO
    Because Google''s goal is to provide value to their audience -- and value for a Google searcher is finding the highest quality content they can surface -- you''re helping to future-proof your SEO. Google''s algorithm tweaks have always been to help better achieve that end. Let''s take a look at each step more in-depth. Human.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Google] A fascinating “hardcore” B2B social media success
    Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
  • BLOG MY CALLS  |  MONDAY, AUGUST 19, 2013
    [Google] Why Marketers Should Care About 'Whisper Tones'
    Basically, here''s the way it works: when a LogMyCalls client picks up the phone they can hear a customizable message that says something like '' Call from Google Search'' , or ''Call from Yelp,'' or whatever. Then you can have a Whisper Tone that says, ''Google Adwords, New Tires.'' It''s awesome. Useful stuff. They''ll love you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Google] The World’s First Social Media Sniglets
    ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook.  An endangered species. If you’re a fan of television comedy, you might remember a long-running sketch on “Not Necessarily The News” by Rich Hall called “Sniglets.” CHEEDLE (che dul) n.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 28, 2014
    [Google] Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014
    Facebook, Google +, and Twitter are just a few of them. Happy Friday, Sales Prospecting Perspectives readers! This week was a busy one for us. As it was the last week of February, our inside sales reps strived to meet their month''s goals while continuously increasing their pipelines. Let us know what you think! Actually, no, not exclusively.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Google] Why Modern Marketers Fail at Big Data
    You can find her on Google + ! Find her on Google+ or LinkedIn (and how to stop failure from happening). Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. businesses each day.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 2, 2014
    [Google] Allegations of LinkedIn Violating the Fair Credit Reporting Act
    James Wu | Facebook | Google+ | LinkedIn | Allegations of LinkedIn Violating the Fair Credit Reporting Act by James Wu - Maximize Social Business. LinkedIn may not enjoy this holiday season due to recent legal allegations it has grappled, and will continue to grapple, with. Wu contributes a monthly column on Social Media and Employment Law.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 6, 2014
    [Google] How to Successfully Execute a B2B Marketing Strategy
    Use Google Alerts to track keywords in relevant industry headlines are delivered while the news is breaking. Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. For me, the latter is perhaps the most important aspect to consider.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Google] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+. Has the rise of digital, social and mobile technologies affected your marketing organization? As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. Because business innovation cycles have sped up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2011
    [Google] Why SEO disgusts me
    The blog commenters are trained on how to pose as fake people and comment in a way that does not alert the suspicion of Google or the author of the blog. While Google fights against this kind of practice, it is very difficult to detect, and the “penalties&# are so minor the risk is ignored by the SEO’s. Beyond ugly.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 3, 2011
    [Google] How Are You Developing Cost-Effective Social Media Strategies?
    Create your own online community - start small with a group on LinkedIn ,Yahoo or Google. B-to-B and manufacturing companies alike face the same challenges when it comes to developing and implementing social media programs. They’re too busy taking care of business to make adequate plans, let alone implement them.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 22, 2012
    [Google] Sales Lead Generation: The Hub and Spoke Marketing Approach
    This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Don’t confuse buyers with complexity.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Google] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing by Debbie Miller - Maximize Social Business. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Social Media for Hospitality
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Google] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Offer downloadable content. Download Now. Share this blog!
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 10, 2014
    [Google] 3 Reasons ANY Company Can Benefit From Social Customer Service
    Related Stories Along for the Ride: Social Conversations on the Customer Journey If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It 6 Social Media Trends for 2014 to Watch Evolve. Nowadays customers are completely empowered. They have the power to shape a company’s products, service, etc. completely.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 12, 2013
    [Google] Have a Merry Website Transition: The Complete SEO Checklist
    Google Webmaster Tools’ inbound link report and Moz’s Open Site Explorer are both great resources to use. After the 301 redirects are in place, you should submit an updated sitemap to Google and Bing Webmaster Tools, so both search engines will quickly crawl the new site. Out with the old, in with the new! WordPress, Drupal, Sitecore).
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 11, 2013
    [Google] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    Public social media networks like Twitter, LinkedIn, Pinterest and Google+ get crawled by search engines, which can further help with rankings that lead visitors to your website. 5. So your company has decided to step up its social media marketing. Awesome! Now what? This is why social media is increasingly catering to the visual. Help them.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Google] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn. 
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Google] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. You can follow him on Twitter and Google And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Google] Savvy Week in Review: April 29th
    How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Typical. Crazy. Have a great weekend! Success on the social web? by @markwschaefer.
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Google] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    Her response to a Google ad.). It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. In short: no.
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Google] Understanding Local Optimization to Improve Your Search Rank
    Did you know that Google Caffeine makes everyone's search results different? Check out this video for a quick snippet of how Google Caffeine provides different results for the same exact search terms Googled by different people, in different cities at just about the same time. Why is does Google Caffeine serve varied results?
<< 1 2 ... 42 43 44 45 46 ... 109 110 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...