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  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 22, 2014
    [Google] Customer Experience Strategy: Who Are You Talking To?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Customer Experience Strategy: Who Are You Talking To? When this question popped into my mind, I had a flashback to one of my parents scolding me for an impertinent comment. But seriously, as a marketer, who do you think you are talking to?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 12, 2016
    [Google] Does Your Influencer Marketing Strategy have a Content-Centric Approach?
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Influencer marketing and content marketing: Two key areas that will continue to see increased budget spend for companies of all sizes. While businesses are struggling to get greater ROI from their spend in these areas, one easy way of getting more bang for your buck is to think of combining the two seemingly different concepts […]. Author information. Neal Schaffer.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Google] The Future of Marketing – Adapt And Be Creative!
    Please follow Paula online on Twitter , LinkedIn and Google+. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. In our last Future of Marketing interview, Scott Brinker riffed off the Marketing and Big Data idea by asking if the future of marketing was all about “ Big Testing?
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Google] How to use influencer marketing to promote your book
    For years, I did all of my blogger outreach campaigns using Excel spreadsheets and then Google Sheets. I discovered bloggers using keywords on Google and blog search engines and tracked engagements on those blasted spreadsheets. I currently use a combination of Google, SDL SM2, InkyBee, and GroupHigh to do my blog and blogger research.
  • WEBBIQUITY  |  MONDAY, APRIL 30, 2012
    [Google] Why Twitter Needs to Change to Keep Up with Social Media Marketing
    Here are some of the major problems Twitter needs to address if they hope to keep up with Google+, Pinterest, and Facebook. Google+ allows you to post similarly to Twitter, posting short ideas and jokes and links, but they also encourage a sense of community with comments threads and Circles. Guest post by Nisha Kaushal. Twitter has long dominated the social media scene in terms of spreading the word to a lot of people at once. The reach of Twitter is incredible.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Google] How to Use Trigger Events for More and Better Leads
    Google Alerts is free to track company name and any keywords you choose. I’ve used Owler instead of Google alerts for eight months and I find it helpful. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help .
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Google] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    In contrast, 461 respondents said the same about Facebook, while 450 marketers stated that they will “significantly” or “modestly” boost their spending on Google. Google (6.98) and Facebook (6.72) were at the top of the list, performing nearly twice as well as Snapchat (3.43). Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack?
  • CAPTORA  |  FRIDAY, FEBRUARY 19, 2016
    [Google] How to Create and Launch Hundreds — Even Thousands — Of Digital Marketing Campaigns With Ease
    Google’s algorithms don’t allow marketers to cut corners.). The screenshots below show two Eat24 pages discovered through two related Google searches: “Chinese food San Francisco” and “Chinese food Austin Tx” The pages are nearly identical — same image, same layout, same language — save for a few key differences. With some simple wordsmithing, the company is able to scale quickly without being punished by Google.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Google] How to Create Irresistibly Shareable Content
    Remember: Headlines not only attract new readers, but they will appear in front of your existing audience, whether on Google or social media. You can start by digging into Google Analytics and social media data to find what times your audience is online. Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Google] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
    Jeff will be joined by social media experts from Linkedin and Google. The B2B demand generation expert, Jeff Ogden of Find New Customers , a national speaker for the Business Marketing Association , has been invited to deliver the keynote speech on Social Media for Busines s at BMA-NJ’s Social Media Symposium. Please come and hear me present on blogging, social media and ways to “move the needle” in business.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Google] Have Infographics Jumped the Shark?
    Before making this decision, I decided to look at data about infographics (like Google says, “Data beats opinion”). by Joe Chernov | Tweet this This is a question I’ve been thinking a lot about lately. I’ve explored it on my personal blog ; I’ve commented on it on Focus ; and I will address it in my presentation at Content Marketing World (“ How to create attention, interest and sales with infographics ”). In many ways, I have an attraction/revulsion relationship with infographics.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Google] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    Google’s Glass and Innovega’s iOptik lens system are prime examples of wearable AR technology in action, while Amazon’s new iOS app offers a glimpse into the possibilities of augmented-reality shopping. eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers.
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Google] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    Her response to a Google ad.). It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Google] The Importance of Marketing Specialization
    Every post says “Hello Google.”). I also use Google and Bing webmaster to drive traffic for keywords like sales leads, revenue marketing, and Marketo, which are the keywords used by my former employer, according to Spyfu.com. Jeffrey L.
  • NUSPARK  |  SUNDAY, JULY 28, 2013
    [Google] How The Beatles’ Songs Optimize B2B Marketing Strategies
    All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools. The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 5, 2015
    [Google] 5 Ways B2B Organizations Can Incorporate Video Marketing
    A service like Google Hangouts is an option too: you can record an interview live for Hangouts on Air , which is then saved to YouTube after it’s done. . The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Google] Want to Dominate Organic Search? How Blogging Can Help
    Google has even gone so far as to update their search algorithm to better align with topics, not keywords. This is what happens when you utilize Google+ Authorship. Oh, I guess that whole social proof thing -- seeing how many people are in an author''s Google+ circles -- might have something to do with it, too. According to Google , 79% of users who don''t like what they find on a mobile site will actually go look for the information they need on another site.
  • SAZBEAN  |  THURSDAY, NOVEMBER 17, 2011
    [Google] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    To help make your content stand out, we’ve come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+. - 20 Ways to Increase Content Visibility on the Top 4 Social Networks by Rachel Sprung. With all the content and information cluttering the web, it’s a constant struggle to get people’s attention online.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Google] What's WYSIWYG? How Today's Online Editor Came to Be
    In Adobe Dreamweaver to Google Web Designer to the HubSpot Marketing Platform , WYSIWYG editors are simplifying the way we produce content. Google Web Designer. In September of 2013, Google launched Web Designer , a WYSIWYG tool for building interactive HTML5 websites and ads. Web Designer employs interactivity, animation, and Google integrations to help anyone get a high quality website out the door quickly. WYSIWYG.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 14, 2014
    [Google] The Fast Growing Influence of the Social Media Ambassador
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Fast Growing Influence of the Social Media Ambassador by Raymond Morin - Maximize Social Business. In 2014, the concepts between ambassadors and influencers in social media have found themselves, now more than ever, central to the concerns of businesses and brands.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Google] How to Generate Leads From the Most Popular Pages on Your Website
    You can also use Google Analytics to find your most popular web pages by looking at your "Top Content" report. To get this report, log in to Google Analytics and go to Content Optimization > Content Performance > Top Content. Plus, Google also uses load times as a ranking factor for search, so the faster your page loads, the more traffic it'll get in the first place.). To test your top pages for load time, plug their URLs into Google's Page Speed Testing tool.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 24, 2016
    [Google] Help! What Do I Do Without My Analytics Data?
    I’ve outlined a few below: Restoring a Google Analytics Profile. First and foremost, if you ever accidentally delete a Google Analytics profile or have one deleted on you, there’s a chance you can get it back. Search Console offers data around Google search impressions, CTR, average keyword position, and clicks: Now, looking at click data won’t provide you with exact numbers (and, in all honesty, it isn’t really ALL that close) but something is better than nothing.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 23, 2013
    [Google] Our Massive Project – Optimizing Fearless Competitor for SEO
    In addition, Google search has changed. One link per post is the kind of quality that Google spiders will like. Unlike print, each post lives forever and is indexed by Google (which is why a blog works so well for SEO!). Buffer Here’s a quick update on what we are doing at the sales lead generation company Find New Customers – optimizing this blog for search engine optimization (SEO).
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Google] Three Reasons Advertising Isn’t the B2B Branding Answer
    Google is the gateway to editorial, blogs and content published by you and your competitors. Ahh, brand. You want a strong brand , right? A strong brand opens doors for sales. It puts your company on the short list. The Problem: Advertising will not create this brand. Not today. Not in B2B. You are selling an experience good. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 15, 2013
    [Google] Content Marketing Rocks!
    To continue the conversation, please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Google] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. In late 2008, Google announced the release of their crawl error report in Webmaster Tools.
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Google] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    3) Google: Rewarding Risk-Taking. Google's experimenting with the latter. Products that've come out of 20% time include Google News, Gmail, and AdSense. While the effectiveness of the program has been widely critiqued , its implementation is a testimony to how important the folks at Google believe individual innovation is. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google] Growth Hackers And The Marketing Wake Up Call
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” ” . I wasn’t really sure what a “growth hacker” was or what impact it has on marketing.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Google] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
  • HINGE MARKETING  |  FRIDAY, MARCH 7, 2014
    [Google] Hinge’s Fab Five: February 2014
    4 Things to Know Before Setting Up a Google+ Page for Your Business. Engaging on Google+ is a perfect place to start. This article reviews four key tips to consider before you set up a Google+ page. For example, what kind of Google+ page do you need? Should you connect your Google+ page to YouTube? And now Google is giving more and more weight to the power of social media in their search algorithms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Google] A plan to challenge the Facebook monopoly
    Arguably Google Plus is a better mousetrap and it has not made a dent in Facebook’s growth. A very frequent question I am asked is “What will be the next Facebook?” ” For many people, the logical assumption is that a better product will come along to replace Facebook because MySpace bumped AOL and Facebook bumped MySpace and so it is inevitable something will bump Facebook in the foreseeable future. That logic is incorrect and I will explain why.
  • HUBSPOT  |  WEDNESDAY, JANUARY 8, 2014
    [Google] 7 Times You'll Kick Yourself for Not Learning HTML
    2) When You Paste a Blog Post Into Your CMS From Word or Google Docs. Lots of people don''t know that writing a blog post in a typical word processing program -- like Word or Google Docs -- and then copying it into your CMS will give you lots of HTML headaches. With some HTML knowledge and the pro tip above, you can easily remove any offending snippets when transferring content from Word or Google Docs to your CMS.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 12, 2015
    [Google] CMO Survey Finds Spending on Content to Outpace Advertising
    Next, we explain why Google’s launch of native ads inside Gmail could potentially be a very good thing – if marketers use it well – and, we ponder which of the 10 commandments of content marketing are worth following. Google launches new native ad format in Gmail (13:52): Google has rolled out a new ad format in Gmail to all advertisers. A few years ago, Google launched a new kind of native ad in Gmail that sat at the top of the inbox and mostly looked like a regular email.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Google] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. A valuable SEO pro will keep up-to-date with SEO blogs and best practices, through resources like SEOMoz and Google Webmaster Tools. Strong Google AdWords experience (certification is a plus). Fluency in analytics tools such as Google Analytics, etc. Tracking Google AdWords analytics. Are you ready to build your dream team of inbound marketers?
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Google] The 4 Basic Elements of Inbound Marketing
    Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google. We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. So this week, we’re taking a step back and looking at the basic elements of inbound marketing that guide us through everything we do for ourselves and our clients.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Google] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    The Share Link Generator is an awesome free tool on the web that helps you create social sharing links for Facebook, Twitter, LinkedIn, Google+, and Pinterest quickly and easily. The Share Link Generator lets you post to Facebook, Twitter, Google+, LinkedIn, and Pinterest. For Google+, all you need is a URL. You know that feeling when you see or read something fantastic and you just have to share it with every human you know? (I
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 7, 2013
    [Google] Customer And Content Are King In The Future of Marketing
    And follow the conversation on Twitter (@ BrennerMichael or @ AlanSee ), LinkedIn , Facebook or Google+. If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Google] Why Your Content Lacks Substance (and How to Fix It)
    Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. Do you want to rank at the top of Google and attract your audience? Instead of relying upon Google results, pay and/or register for credible research instead (see below). For instance, in 2007, The New York Times came out with an article declaring that we see 5,000 ads and marketing messages per day.
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Google] Moving Up The Paid Media Experience Curve – Part 1
    Paid Media: This includes channels such as Google search results, banner ads, Facebook’s feed, and podcast advertising. One reason for this could be how very easy it is to sign up for a Google AdWords account and start marketing to your customers the same day. Paid Search has been a goldmine for companies like Google thanks to demand capture. It has become increasingly difficult for brands to reach their target audience in the Age of Noise.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 4, 2013
    [Google] CMOs You Should Watch in 2013
    Author of the book “Everything I Know About Marketing I Learned From Google,” Goldman runs corporate marketing, product marketing, trade marketing and public relations. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 13, 2011
    [Google] Trigger Events – Keys to Sales Success
    Google Alerts, InsideView and iSell by our former client, OneSource, are three products that alert you to trigger events. B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. A good friend, Craig Elias, has written the definitive book on Trigger Events , Shift. And another good friend, Bob Apollo of Inflection Point wrote a great article called Trigger Event Marketing.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 22, 2015
    [Google] Best Practices for Content Marketing through Social Media
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing contributor Justice Mitchell. Clearly content marketing is a popular subject that resonates with our readers, but […]. Author information. Neal Schaffer.
  • THE B2B RESEARCH BLOG  |  FRIDAY, MARCH 16, 2012
    [Google] Who owns your brand? B2B brand perceptions research
    Share or Google +1 this post using buttons on the left . Your organisation doesn’t own its brand. It can shape it, manage it, but never own it. That’s because a brand is not what an organisation says it is. It’s what the market believes it to be. It’s a perception developed through the sum of an individual’s experience. Through every encounter they’ve had with your organisation, your employees or products. Through what they hear from you and about you.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Google] The 5 Social Media Metrics Your CEO Actually Cares About
    If you''re not using HubSpot''s software, you can get a reasonable amount of data to help you decide where to spend your time using Google Analytics. Within Google Analytics, there are both site referral reports and a report called ''Social Activities.'' Here''s why: Facebook, Twitter, LinkedIn, Google+, and virtually every other social network will tell you how large your audience is, but a large audience doesn''t automatically guarantee any outcomes for your company.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Google] Six Essential Online Marketing Tools for AEC Firms
    When you’re searching for a web analytics tool for your site, consider Google Analytics. Google Analytics will also help you track referral traffic, so you’ll know where your traffic is coming from. To find out, consider brand mention tools like Google Alerts or Mention. On Google+ or LinkedIn? Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Google] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Please stop using more than three hashtags per tweet or one per Facebook/Google+ post. Don’t let anyone tell you, you have to have a Facebook or a Google+ or an Instagram. Each network has it’s own form of analytics that should be monitored month over month, along with tracking referral traffic from social media growth in Google Analytics, and lastly any paid advertising conversions. #1 Biting off more than you can chew.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Google] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
    You probably already know that Google tracks your searches and reads your emails , but they''re not the only ones creating intimate profiles of you. Did you ever stop to think about how much of your personal information is out there on the web? Even if you''ve put your Facebook privacy settings up to the highest level, there''s a lot that people can find out about you on the web.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Google] Almost any brand can be Pinteresting. Here’s how!
    Pins are 100x more viral than tweets and Pinterest Board pages can rank on Google long after the original post. Pins are 100x more viral than tweets and Pinterest Board pages can rank on Google long after the original post. By Jessica Rogers, {grow} Contributing Columnist. I’m not crafty. I do not scrapbook, do DIY projects, or tackle anything that involves a glue gun.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 16, 2015
    [Google] How the Hospitality Industry Can Leverage LinkedIn in 2015
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. When it comes to LinkedIn, many don’t realize the various ways the professional social network can leverage your bottom line. According the latest study of 2015 LinkedIn stats compiled by Digital Marketing Ramblings, LinkedIn now has 332 million users, attained 28 billion views in Q3 of 2014, and the average user has 930 connections. This […]. Author information. Debbie Miller.
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [Google] Why Your B2B Social Media is Failing (And What to Do About It)
    Don’t be guilty of falling for the shiniest new toy – like Google+ – if your customers aren’t there. Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it. Are you guilty of the following mistakes? Not Having a Social Strategy: If you don’t know where you’re headed, you’ll neverget there.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 29, 2011
    [Google] Two B2B Social Marketing Initiatives Worth Checking
    You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot. A couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Google] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Google Analytics. Part of a suite of free and paid tools provided by Google. Google Analytics provides a wealth of data at your fingertips. If you do nothing else, install Google Analytics on your website. And, in this case, it helps you understand whether your web pages are well positioned to rank in Google’s search results. Perhaps you’ve just launched your new website or are looking for ways to better leverage your current site.
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Google] 8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
    Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. For instance, Google is making word-of-mouth more relevant to its Google+ users. Google +1s are becoming more influential in the search giant’s algorithms , with notifications at the top of the results page showing content that has been +1’d by others in your Circles.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Google] How to Write Compelling Copy: 7 Tips for Writing Content That Converts
    The folks at Google played the exclusivity card, too, creating a frenzy when they launched a soft beta of Google+ and invited only a select few users to create a profile. Google’s marketing team wasn't trying to be mean, they were trying to create desire (that compels) out of thin air. Copy is writing that sells, so by definition, it has to be compelling. Does your copy also have to be concise? Does it have to be clear? Absolutely.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Google] My goal for the balance of 2014 – Become an expert on Likeable Local!
    Fortunately, Likeable Local creates great content and they provided Find New Customers with lots of good educational content on our Google Drive, so we have lots and lots of information to study during the holidays, including recorded training sessions with CEO Dave Kepen and his VP of Markteing and Partners, Nicole. It’s also good that WordPress has SEO built in, so every post is says “Hello Google.” ” Hi Google.
  • MARKETING ACTION  |  MONDAY, JULY 15, 2013
    [Google] SEO 101 Part 3: Keyword Savvy
    Ask people, drill down in social media, do a survey, see what’s already being used, and/or use a keyword research tool such as the Google Keyword Tool. Here’s an example of a keyword search using the Google tool. In Google Analytics, this is under Traffic Sources > Sources > Search > Organic. Finally, you can use keyword research tools such as the Google Keywords Tool to see how searchers in general are looking for information.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 28, 2015
    [Google] The 9 Best Data Visualization Examples from 2015
    Google Search: A Year in Trends 2015. In the past, the idea of putting the words “creative” and “mathematician” in the same sentence would have seemed out of place. These days though, making sense of complex data requires design skills and number crunching that are as much art as they are science. If you think this stuff is simply for nerds, you might not be laughing when your buddy starts making $200,000 a year in his new gig as a data scientist.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 8, 2014
    [Google] Setting Goals for PR and Social Media in 2015
    Twitter | Facebook | Google+ | LinkedIn |. Another year has come and gone, and you’re very likely in the middle of finalizing plans, budgets and all kinds of things for 2015. Is this the year you’re going to keep going your media relations and social media the same way you’ve always done it? Or are you going to add something new to […]. Author information. Maggie Patterson. This monthly Social Media and Media Relations column is contributed by Maggie Patterson.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 6, 2015
    [Google] Social Media Marketing vs. Email Marketing
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Social Media Marketing vs. Email Marketing by Amy Hall - Maximize Social Business. Is your business looking at their inbound marketing and wondering if the time and effort they spend is worth it? Do they have a social media presence? Do they send email blasts and newsletters? Are you wondering which one, social media marketing or email marketing is giving you the best ROI?
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 6, 2016
    [Google] 5 Predictions for Influencer Marketing in 2016
    Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Google] Social Selling: A Day In The Life of A Social Sales Person
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Google] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ). If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Google] Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
    Pop-ups have become so prevalent that even Google has had to weigh in , announcing that they will begin to penalize websites that use what they call "intrusive interstitials" (we call them "crappy popups"). To better understand exactly how your visitors engage with different pages on your site, try looking into Google Analytics data, such as bounce rate and average time on page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Google] A fascinating “hardcore” B2B social media success
    Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 22, 2013
    [Google] Four Reasons Why Facebook Power Editor Is an Essential Tool
    Facebook Power Editor is similar to Google Adwords Editor in that it allows for mass edits to be made on multiple campaigns and ads. In this post, I’ll focus on the four unique features that set Facebook Power Editor apart from Google Adwords and that make it an essential tool for any Facebook advertiser. To gain access to Facebook Power Editor, you must first be using a Google Chrome browser.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 27, 2015
    [Google] Closing the Customer Experience Gap: 10 Questions to Ask
    Twitter | Facebook | Google+ | LinkedIn |. I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Before I just gloss over the evidence, let’s just say that there is a significant population of marketing executives who believe they are providing a great customer […]. Author information. Joe Ruiz.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Google] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Foursquare compares the way Promoted Updates work to the way Google AdWords works. In other words, if I searched for "Mexican food" in Google, I might see an ad for a Mexican restaurant in the PPC results. We don't know anything more about Promoted Updates or how much they cost, but one could assume that, since Foursquare likens them to Google AdWords, payment is likely pay-per-click style, based on keyword bids.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Google] Out with the Old (Marketing) And In With the New
    Companies soon came to realize that although there are no paid media costs, resources are needed to build and maintain initiatives on Facebook, Twitter, blogs or Google+. Then, invest some time to create a social media strategy to leverage channels like Facebook, Twitter, LinkedIn, blogs and now, Google+ for business. The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Google] Is Content Marketing Still Worth It?
    Certainly ranking on the first page of Google helps, a lot. A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. It’s not far-fetched to say that the biggest voices promoting content marketing are often those who offer marketing technology that enables content marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 25, 2016
    [Google] Oracle Data Management Platform: Empowering True Identity Management
    For example, you can select only users linked to mobile web IDs, or you can further pinpoint your audience to only users linked to a specific mobile app ID (Apple IDFA or Google AdID). As consumers increasingly interact with brands across a range of different devices and channels, the challenge of identity management for a marketer becomes paramount.
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Google] B2B Marketing: Know the Trends, Pick the Right Strategy
    While Google changes its search algorithm hundreds of times per year with Panda, Hummingbird, and Penguin rollouts, the overall trends place greater value on better-written, more relevant copy. What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 8, 2014
    [Google] There’s a Growing Backlash Against Social Sales
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Let''s discuss what social sales will and will not do - @craigmjamiesonClick To Tweet - Powered By CoSchedule I’ve read a number of articles as of late that have been coming out against social sales. Adjectives like … buzzword, overused, cliché, and broken promises. Opinions stating that it really is marketing and not sales … Continue Reading. Author information. Craig Jamieson.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Google] How to Get 100,000 People to Read Your Blog [Free Ebook]
    Once you understand who your readers are and what they care about, do some keyword research and determine what it is they''re searching for on Google. What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? For many marketers, just getting 100,000 visitors to a website seems impossible -- never mind figuring out how to entice them to become active email subscribers.
  • SAZBEAN  |  MONDAY, FEBRUARY 7, 2011
    [Google] Re-Review: Actionly for Social Media Monitoring & Measurement
    However, Actionly still is not picking up my own Google Buzz posts, and the Flickr results are empty even though I (as sazbean) have a Flickr account. The News results are also empty, but I’ve noticed that Google seems to filter blog posts out of it’s news feed results (blog posts are where most of my results are). Unfortunately, Actionly’s usefulness seems to be ham-stringed by the results provided by Facebook (and possibly Twitter and Google Buzz).
  • SAZBEAN  |  THURSDAY, DECEMBER 23, 2010
    [Google] Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
    Check out the News tab Monitor mentions of your topic on various news services, including Google News, blogs, and Flickr. Check out the Google tab Monitor searches of your topics using Google search for the web, video, bogs, news, images and books all in one place. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on social media monitoring posted September 24, 2010).
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 11, 2010
    [Google] Content Marketing Matters: What’s Your Brand Personality?
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. “People react much more emotionally than companies dare to think.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Google] The Basics of B2B Social Media Marketing Strategy
    Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. Different social networks have different means of accomplishing this: LinkedIn and Facebook have groups for particular interests, Twitter allows you to create lists of specific followers, and Google+ uses circles.
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 22, 2012
    [Google] Focusing on your Klout score is detrimental to your business
    Focus on what we've advised you to focus on: running your business, publishing quality content , and using the tools you've set up to engage your audience to the best of your ability in the forums that make sense for you (whether they are Facebook, Google+, blogs, etc.). By tracking "network signals" such as Facebook mentions, Twitter retweets, Google +1's, Foursquare tips completed, etc.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2011
    [Google] How to Get More Blog Traffic – Real World Data
    A closer look at Google stats (see below) reveals an even more remarkable point about search: while direct and referral traffic tend to be “spiky&# based on the popularity of individual posts, search traffic is more consistent over time. Digging deeper into the Google Analytics results and correcting errors (such as GA sometimes mislabeling search visits as referral traffic) yields a more detailed picture. Every blogger wants more traffic. How to get it?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 8, 2013
    [Google] The New Rules Of Content Marketing
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Content Marketing is hot! And while it has always been one of the ways businesses have tried to reach buyers, the emergence of digital, social and mobile platforms has produced an explosion of content.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Google] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If it seems like Google, Yahoo and Bing have been in the driver’s seat of search results forever, it’s because they have. Back in 2012, Google admitted to fielding 1 trillion searches per day and earlier this year company executives said that number is even higher now (big surprise). What’s more, Google indexes public tweets on Twitter. In 2015, mobile Internet traffic surpassed desktop traffic, according to Google. Google already indexes apps.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2011
    [Google] Are Smartphones Making Us Stupid?
    If Google was making us stupid before, smartphones are exacerbating it today. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings. But our attention is rarely complete. Few people schedule smartphone time the way they schedule work time.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Google] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    Think of how Facebook and Twitter and Google have changed our personal lives. One of the reasons brands like Google and Apple are so relevant today is because we engage with them all the time. With Google, I’m on solid ground: search, Gmail, Google Maps, Google Earth and so on. We engage with Google constantly, which results in a high degree of intimacy and makes it very relevant. EIU: I can see what you’re saying with Google.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Google] 7 Creative Ads Even Inbound Marketers Can Love
    7) Google''s "Reunion". Last but certainly not least is an ad from Google that is pretty much guaranteed to make you cry (or at the very least, tear up). From the storyline, to the music, to the way Google makes the video about their product, but not , at the very same time, this ad is a stellar example to model our own after. When ads are bad, they''re annoying to watch.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Google] “If you just do , your lead generation challenges will be over”
    For instance: Buy some Adwords on Google. Just buy our (crap) and your lead generation problems are over! Everyone seems to have the answer to the lack of quality sales leads problem. Everyone’s answer involves you buying something. Advertise with us. Use our marketing automation software. Pay for our service. They all promise that, if you will only do X, all the lead generation quality issues your salespeople are griping about will be over.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Google] How to Integrate Video into Your Facebook Marketing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Facebook’s latest algorithm update is likely in response to two things: perhaps a back-handed response to page owners trying to game the system by constantly posting photos, or moreso a push aligning with Facebook’s shift […]. Author information. Debbie Miller.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Google] Are the bad guys winning?
    Does Google actually play an indirect role in spam attacks on small businesses? Does Google actually play an indirect role in spam attacks on small businesses? A few months ago, my blog was a target for a denial of service attack. What this meant was that a “bot” was set up by somebody (in this case a person in The Netherlands) to hit my site over and over so many times that readers cannot access the blog.
  • NUSPARK  |  SATURDAY, MARCH 31, 2012
    [Google] LinkedIn and Twitter Advertising and Marketing Options; A Primer
    Utilize Google’s URL builder to tag URLs within analytics for more granular measurement. LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. LinkedIn.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Google] 7 Lead Management Tools That Will Save You Hours
    Google Groups. For instance, Google Groups, which is tucked away in Google Apps, is a tool that can help you efficiently share contacts and email addresses with particular groups of employees. All you have to do is create a group within Google; for instance, everyone working on a particular sales project. Leads are great, but there’s a long road between a lead and a sale.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Google] Finally, the truth about social media and customer engagement
    They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. I would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens of thousands.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Google] The 15 Best Content Marketing Videos Of 2015
    In this video from Google Small Business, Keith Hernandez, director of brand strategy at BuzzFeed , goes into how small businesses can reach their customers through custom content. Brands must also answer commonly asked questions, join in on social media conversations, utilize Google keywords, and talk about their industry and trends in their social content. We’ve got news for you, content marketers: video isn’t going anywhere.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Google] “I Want My Team to Use Social Media.”
    Google+. Sharing your content on Google+ may not seem like the most valuable use of time, but if your team engages with each post by clicking the “+1” button on each piece of content, this is an indicator to Google that can help to boost your ranking. So you know the importance of social media for your business, and you’re working on building your presence. But you know you can amplify your efforts if your entire team gets involved. So, what should they do?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 25, 2015
    [Google] Martyn Etherington Speaks: the story of a B2B digital marketing turnaround
    I directed them to focus on three key areas: The Zero Moment of Truth , the concept pioneered by marketers at Google that focuses on the importance of visibility at the earliest research stage of the customer journey. Identifying the key words and phrases our customers uses at the Zero Moment of Truth saw an initial 30% increase in our ranking and positioning on Google search. I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired.
  • PAUL GILLIN  |  TUESDAY, MARCH 1, 2011
    [Google] Got a Cause? Pen a Poem. Win 10 Grand.
    They’re Googling to be sure. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S., or Canada, and if you can tell your story poetically, you can win up to $10,000 from the CTK Foundation’s Heart and Soul Grant Competition.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Google] 12 Mind-Blowing Statistics Every Marketer Should Know
    That also means your new business card isn't a business card—it's Google. The more you blog, the more pages Google has to index, and the more inbound links you're likely to have. It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Google] Digital Marketing – What Are The Top Goals And Challenges?
    Let me know your thoughts in the comments below and please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers.
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Google] 5 Ways to Boost Your Local Online Marketing Strategy
    Mireya Prado writes that it will be important to rank first on Google, use listening on social media, and ensure privacy is up to snuff, among other things. ​What? Plenty of trends have already developed in 2016. What do you need to do to keep up with local marketing? So what? Now what? Location-based marketing is here to stay. That’s. The post 5 Ways to Boost Your Local Online Marketing Strategy appeared first on Opentopic. Cognitive Technology
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Google] SEM, SEO & Traffic Manager – Emploi étudiants avec l’Etudiant.fr
    The main objective is the profitable acquisition of new B2B customers, where the main focus is on Google AdWords and other SEM campaigns. Opentopic blog >> jobs-stages.letudiant.fr The SEM SEO Manager drives sales of telecommunications products and optimizes the different online and sales channels as well as well the traffic acquisition for the online shop.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 13, 2015
    [Google] Synchronize Social Media and Email Marketing
    Twitter | Facebook | Google+ | LinkedIn |. Most people don’t rely on info from a single platform to make their buying decisions. When you focus all your energy on 1 marketing channel, you may miss out on other opportunities as well as natural rhythms of the purchasing cycle. To synchronize email and social media, you should first understand that they serve different […]. Author information. Amy Hall. Amy Hall contributes a monthly column on Social Media and Email Marketing.
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