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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] Three Tips for Improving Twitter Ad Campaigns
    Now flip over to Google Analytics, or whatever site analytics solution you use, and compare desktop and mobile engagement numbers in Twitter to desktop and mobile traffic numbers from your Twitter ads. By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Stick with me here.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 12, 2013
    [Google] Have a Merry Website Transition: The Complete SEO Checklist
    Google Webmaster Tools’ inbound link report and Moz’s Open Site Explorer are both great resources to use. After the 301 redirects are in place, you should submit an updated sitemap to Google and Bing Webmaster Tools, so both search engines will quickly crawl the new site. Out with the old, in with the new! WordPress, Drupal, Sitecore).
  • HINGE MARKETING  |  FRIDAY, JUNE 5, 2015
    [Google] Top 10 Tools Visible Experts? Use to Increase Their Personal Brand
    On Google+ or LinkedIn? Based on interviews with over 130 Visible Experts and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to generate leads and increase their visibility in the marketplace. Get answers to questions such as: Which social media channels are most effective?
  • VOLACCI  |  TUESDAY, NOVEMBER 19, 2013
    [Google] The Organization Geek's Productivity Tools
    The holy trifecta of cloud sync: Dropbox , Evernote , and Google Drive. Between Dropbox, Evernote, and Google Drive, I can access any of my files at any time, no matter where I am or what device I’m using. I like technology. In fact, I think it’s pretty safe to say that I tend to nerd out about all things technological. love lists.
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Google] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Offer downloadable content. Download Now. Share this blog!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Google] A plan to challenge the Facebook monopoly
    Arguably Google Plus is a better mousetrap and it has not made a dent in Facebook’s growth. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Google] One Way to Future-Proof Your SEO
    Because Google''s goal is to provide value to their audience -- and value for a Google searcher is finding the highest quality content they can surface -- you''re helping to future-proof your SEO. Google''s algorithm tweaks have always been to help better achieve that end. Let''s take a look at each step more in-depth. Human.
  • BLOG MY CALLS  |  FRIDAY, JUNE 21, 2013
    [Google] Why Can't You Stop Using Business Porn?
    All it takes is a quick Google image search to find salacious business porn images. Most business porn can be gathered with just a simple Google Image search. Last winter we hosted a webinar with the Conversion Scientist Brian Massey. In the webinar he talked about something he called ''business porn.''. What is business porn?
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, NOVEMBER 28, 2010
    [Google] 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites
    Most people know about the free Google’s Keyword Tool and use it to do their keyword research. For example, the search term “industrial valves” yields 2,180,000 pages in Google. It is rumored that Google and other major search engine algorithms now give more weightage to off-site factors like inbound links and social bookmarking.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Google] The Inbound Marketer's Complete Guide to Newsjacking
    It's why we at HubSpot write blog posts when Google makes an algorithm update or, most recently, changes to the way they display search results. For example, a developer could newsjack the Google Knowledge Graph story by writing about how their algorithm was engineered, as opposed to writing about how it affects marketers and SEOs.
  • PAUL GILLIN  |  FRIDAY, JUNE 4, 2010
    [Google] Weinberger Wisdom
    Google is about scale. That’s unsettling, because Facebook is to the social Web what Google is to the Web. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Google Plus, 540 million active users. Also, URL shorteners such as Bit.ly or Google can help you track the number of click-backs. Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. Paying for fans and followers. Using too many social networks. billion active users. Overselling.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Google] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. But happy to hear your arguments in the comments?). Comment.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 1, 2015
    [Google] Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media
    Twitter | Google+ | LinkedIn |. Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media” Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. Humor shows off your authenticity. It connects to positive emotions.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 2, 2014
    [Google] Allegations of LinkedIn Violating the Fair Credit Reporting Act
    James Wu | Facebook | Google+ | LinkedIn | Allegations of LinkedIn Violating the Fair Credit Reporting Act by James Wu - Maximize Social Business. LinkedIn may not enjoy this holiday season due to recent legal allegations it has grappled, and will continue to grapple, with. Wu contributes a monthly column on Social Media and Employment Law.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Google] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. You can follow him on Twitter and Google And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats.
  • BLOG MY CALLS  |  MONDAY, AUGUST 19, 2013
    [Google] Why Marketers Should Care About 'Whisper Tones'
    Basically, here''s the way it works: when a LogMyCalls client picks up the phone they can hear a customizable message that says something like '' Call from Google Search'' , or ''Call from Yelp,'' or whatever. Then you can have a Whisper Tone that says, ''Google Adwords, New Tires.'' It''s awesome. Useful stuff. They''ll love you.
  • JUNTA 42  |  MONDAY, SEPTEMBER 27, 2010
    [Google] 35 Ways to Market Your Blog
    By using services such as PR Newswire, Marketwire or PR Web, you can get your blog link placed in sites like Google, Yahoo! Submit your site to Google. Leverage Google's keyword tool to find the terms that your customers are looking for. Find relevant forums to add your input (like Google Groups). It never fails.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 14, 2010
    [Google] Make Videos Part of Your Direct Marketing Plans to Professional Tradesmen
    YouTube is only second to Google when it comes to search. Everyone knows that a picture is worth a 1,000 words. Can you imagine what a video is worth? Online video is growing at very fast pace (more than 24 hours worth of video is being uploaded every minute to YouTube). There were over 30 BILLION views over the past year.
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Google] SEO for Alternative Content Types, Part 5: Questions and Answers
    How can you present that to have a better chance of Google finding it? Are there any tips on the technical side for making sure it’s going to be picked up by Google? Or anything that would be a mistake that would keep it from being ranked well by Google? That includes video, infographics, images, PDFs, and more. Even me.
  • LEADER NETWORKS  |  MONDAY, SEPTEMBER 24, 2012
    [Google] Social Media Manager vs. Online Community Manager: Same or Different?
    So, naturally, I turned to trusty Google to see what others have said on this topic. One recent morning I saw a post in one of my LinkedIN groups asking "what is the difference between a social media manager and an online community manager?" Easy, I thought, and offered a quick response on my mobile. Ahh, but wait.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Google] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing by Debbie Miller - Maximize Social Business. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Social Media for Hospitality
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Google] What Is an Inbound Link? [FAQs]
    Here''s what Google says is unnatural : "Links with optimized anchor text in articles or press releases distributed on other sites. Google understands the context of a link -- so more generic "learn more" and "click here" anchor text can be just as valuable as keyword-optimized anchor text. But what exactly are inbound links?
  • THE POINT  |  MONDAY, JANUARY 31, 2011
    [Google] How One SaaS Company Doubled their Lead Volume from Paid Search
    Once Spear felt that that campaign was close to fully optimized on Google, they expanded the campaign to Yahoo and Bing, search engines that had contributed over marginally to the previous campaign. What does a software company do when their paid search program is working well but just not generating enough leads? The results?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Google] Looking for an Instagram Scheduler? Check Out Onlypult
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Looking for an Instagram Scheduler? This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 22, 2010
    [Google] Understanding B2B Campaign Responses – Building a Methodology
    Post on Google Buzz. Mike Sullivan. SIGMA Marketing Group has recently completed an analysis of past B2B campaigns and we have discovered some important findings that are now guiding our campaign designs.  We discovered that prospects respond at a significantly lower rate than customers. OBTM = Outbound Telemarketing. Tweet This! Digg this!
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Google] Social Media can be thread to your reputation
    As content which is published on social media also can be indexed by the major search engines like Google, Yahoo and Bing the chances are great that also the content you have distributed will appear in the search engines search results too. With or without your involvement. So you can respond professionally and show your opinion.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Google] How Healthcare Providers Can Grow Their Medical Practice
    Tip #1: Take Advantage of Google Mobile Search Ads and Click-to-Call Buttons. Running paid search ads on Google is nothing new to medical practices. But people don’t just run Google searches for medical help on their PCs and tablets. It’s a great way for patients to find you. That’s no secret. Just the Beginning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Google] The World’s First Social Media Sniglets
    ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook.  An endangered species. If you’re a fan of television comedy, you might remember a long-running sketch on “Not Necessarily The News” by Rich Hall called “Sniglets.” CHEEDLE (che dul) n.
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Google] Understanding Local Optimization to Improve Your Search Rank
    Did you know that Google Caffeine makes everyone's search results different? Check out this video for a quick snippet of how Google Caffeine provides different results for the same exact search terms Googled by different people, in different cities at just about the same time. Why is does Google Caffeine serve varied results?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 24, 2014
    [Google] Survey Says: Slow Web Page Load Time Hurting B2B Vendors
    To check the load time of your site, we recommend checking out the following: Google Page Speed Insights. It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 16, 2011
    [Google] What Are You Doing to Grow Your Circle of Trust?
    Social fans are important – whether it’s Google+, Facebook or recommendations on LinkedIn. I just read a post by John Jantsch from Duct Tape Marketing that really hit home. He said, “Most organizations focus their attention on growing their customer base.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 10, 2014
    [Google] 3 Reasons ANY Company Can Benefit From Social Customer Service
    Related Stories Along for the Ride: Social Conversations on the Customer Journey If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It 6 Social Media Trends for 2014 to Watch Evolve. Nowadays customers are completely empowered. They have the power to shape a company’s products, service, etc. completely.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • MARKETRI  |  TUESDAY, JANUARY 24, 2012
    [Google] Five Steps to Effective B2B Inbound Marketing
    Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. Check Google Analytics to see what keyword phrases people are using and keeping people on your Web site or Blog. Create a Blog.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 19, 2012
    [Google] What Are You Doing to Drive Traffic to Your Blog?
    Make sure you post on your social networks (Facebook, Twitter, Google+ and LinkedIn) a brief description and link to your site. Your blog should be the centerpiece of your marketing efforts, so it stands to reason that you need to promote as much traffic to it as you can. Guest posts, there are certainly others in your space.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Google] Employee Sues Employer Over Ownership of Six Million “Likes”
    James Wu | Facebook | Google+ | LinkedIn | Employee Sues Employer Over Ownership of Six Million “Likes” by James Wu - Maximize Social Business. Additionally, Facebook also allows unofficial Facebook Fan pages that are created and run by individuals who are […] Author information James Wu James Y.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Google] How to Get 100,000 People to Read Your Blog [Free Ebook]
    Once you understand who your readers are and what they care about, do some keyword research and determine what it is they''re searching for on Google. What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? Blogging
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 5, 2010
    [Google] ClickPredictions: Engage Better on Social Media
    Google will announce a series of new services that will give Facebook a run for its money. We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner. Blog WritingWhitePapers Twitter Mike_Stelzner. Facebook users will top 450 million. Over to you.
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Google] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    Her response to a Google ad.). It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. In short: no.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Google] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Google] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Google] Free and Paid Ways to Promote Your Blog
    Facebook, Twitter, LinkedIn, Google+, etc.) on the “framework” of your blog as well as at the top of bottom of each article. Consider signing up for Google Alerts to track readers’ responses to your blog articles. You post an epic blog before you leave the office, and fall asleep that night dreaming of your impending fame. Freebies.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] 12 Social Media Tools for B2B Pre-Event Marketing
    If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. 4. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Google] In praise of social media mediocrity
    Just because you set up a bunch of social media profiles, wrote bunch of blog posts, got a bunch of followers, and even tried out Pinterest and Google+ in a big way, you’re not really a social media marketer, guru, maven, or expert, if you’re not still monitoring, posting, commenting, and contributing. Come on! There, I said it.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 14, 2009
    [Google] Spredfast Offers Systematic Management for Social Media Campaigns
    The system does provide what Cho called a “minimalist” listening platform, which can automatically search across public listening tools ( Google , Google Blog Search , Social Mention , Twitter, Boardreader , Bing ) for key words, and present any results so users can review and republish or reply to them. Silly me. links for each event.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Google] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 22, 2012
    [Google] The Evolution of Content Marketing – An SEO View: UK Edition
    But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. It certainly isn’t the answer to Google’s Penguin update despite being often heralded as such.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 28, 2014
    [Google] Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014
    Facebook, Google +, and Twitter are just a few of them. Happy Friday, Sales Prospecting Perspectives readers! This week was a busy one for us. As it was the last week of February, our inside sales reps strived to meet their month''s goals while continuously increasing their pipelines. Let us know what you think! Actually, no, not exclusively.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 6, 2014
    [Google] How to Successfully Execute a B2B Marketing Strategy
    Use Google Alerts to track keywords in relevant industry headlines are delivered while the news is breaking. Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. For me, the latter is perhaps the most important aspect to consider.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 28, 2011
    [Google] Facebook Fan Page: Top 5 Reasons to Have One
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. There are certain pitfalls with it, like with any social networking site. Hope you “like&# it!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 3, 2011
    [Google] How Are You Developing Cost-Effective Social Media Strategies?
    Create your own online community - start small with a group on LinkedIn ,Yahoo or Google. B-to-B and manufacturing companies alike face the same challenges when it comes to developing and implementing social media programs. They’re too busy taking care of business to make adequate plans, let alone implement them.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 22, 2012
    [Google] Sales Lead Generation: The Hub and Spoke Marketing Approach
    This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Don’t confuse buyers with complexity.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Google] Content Marketing? Just Deliver Content People Want
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Google] Social Business And The Next Generation
    Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The social revolution has officially arrived at most corporate headquarters. These practices, however, are  de rigueur  in the age of social media. First, let’s consider what defines a Social Enterprise.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Google] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+. Has the rise of digital, social and mobile technologies affected your marketing organization? As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. Because business innovation cycles have sped up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, OCTOBER 20, 2012
    [Google] New program focuses on non-profit digital leadership
    Learn Google analytics to measure constituent traffic, analyze successful incoming campaigns and learn from visitor traffic patterns. In a few weeks, I’m going to be teaching in an exciting break-through program focused on social media and non-profits and I wanted to let you know about it. The inaugural program will be held Nov. Tweet.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Google] Savvy Week in Review: April 29th
    How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Typical. Crazy. Have a great weekend! Success on the social web? by @markwschaefer.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Google] Employers Will Not “Like” This!
    Facebook | Google+ | LinkedIn |. Is is not uncommon to read Facebook posts from “friends” complaining about their boss or work situation.  Are those comments simple “venting” among friends?  While the answers to these questions are … Continue Reading. Author information. James Wu. James Wu.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 18, 2009
    [Google] Blogging for Position – How to Set Up and Run a Keyword Blog
    After writing regularly in your blog for awhile, you will have so many keywords on your site that you can’t help but rise to the top of the Google ranks. Talking to your web hosting provider will give you a good idea of your options, as will a Google search of the topic. And they do. Keeping on schedule How often should you post?
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] 11 Pro Tips for Better Business Blogging
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Google] The Awesome Power of Guest Posts! Sales Enablement post gets call from Executive Recruiter.
    Her answer “I did a Google search on sales enablement and you turned up.” Buffer Guest posts can put you on the radar of the right people. InBound marketing works. Recently I was contacted by an executive recruiter at a very well-known firm. She was looking to hire a Senior Vice President to help restructure a major division.
  • ENGAGE  |  SATURDAY, SEPTEMBER 14, 2013
    [Google] How to Think About SEO Like a Human
    Except the visitor can just hit the back button, and Google can just let you know you’re no longer welcome to show up in their index. Since then, meta keywords have become virtually worthless and sites with the white-on-white text have been penalized, sometimes by being removed completely from Google’s index. The long-term result?
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 5, 2013
    [Google] Is Your Website Mobile Ready for the Professional Tradesmen?
    Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year. Here’s a collection of best practices, white papers and case studies for your review and to help get you started: The Mobile Playbook created by Google. Is it mobile friendly?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 17, 2012
    [Google] The Marketing Skills Gap is Very Real
    Baby Boomers are cashing in on their retirement plans while recent grads that don’t remember life before Google take the office next to yours. by Christina Pappas | Tweet this Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the Internet.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Google] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Twitter, Instagram, Tumblr and Google+ support the @mention format. Google+ also supports the +mention. Facebook, Google+, Twitter, Instagram and Tumblr support the #hashtag format. 6. Google+: unlimited, although one recent test showed a 100,000 character limit. Click here to join the Google Hangout: [link].
  • MARKETING ACTION  |  FRIDAY, MARCH 6, 2015
    [Google] Mobile Search Engine Optimization Best Practices
    Your website is accessed by a variety of different sources: bots come to your site crawling your pages (from Google, Bing, etc.), You can reduce this risk by using a rel=canonical link (typically going from the mobile site to your desktop site), which will let Google know to attribute the traffic to the canonical page. Dynamic Serving.
  • FATHOM  |  MONDAY, OCTOBER 14, 2013
    [Google] Online Reputation Management Strategies for Higher Education
    Free techniques include searching social networks such as Twitter and Google+ for brand mentions. You can set up Google Alerts to scan the Web for you, or you can use SocialMention to search. For everyone who couldn’t be there, I’m sharing some of his strategies here. Develop a Response Strategy. Don’t feed the trolls.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 8, 2015
    [Google] Texts From Marketo: Starting Our Story From Page 1
    and then Googling the answer. Author: Shanna Cook I’m not reinventing social, I’m just going back to page 1. At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. So here’s how we’re changing that. Texts From Marketo. Take a look below. Oui, oui!
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Google] 10 New Websites to Add to Your Social Media Blog List in 2013
    And while I will not connect with others on LinkedIn if they don’t have a profile photo, I have a connection with Gail that is deep because of my numerous interactions with her throughout social media, primarily on Twitter but also on the comments on this blog as well as Google Plus. Enjoy! Augie Ray: Experience: The Blog. Heidi Cohen.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 1, 2012
    [Google] KoMarketing Heads to #SMX East 2012
    Connect with KoMarketing ahead of time on Twitter @KoMarketing @Casieg or @DerekEdmond and through our  Google+ Page. Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Google] How To Reach Millennials + Moms – The YouTube Formula
    As part of a research study, Google conducted home visits with moms to see their reaction after watching the video. Help content example: Gerber , aware of this trend, examined Google searches for baby food to identify the top 40 questions moms had about feeding the baby, and they created a video for each question. Want more?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 9, 2014
    [Google] How Jeff Ogden of Find New Customers evaluates business investments
    We love comments (not SPAM) and those who share on social media too, especially Rebecca Erikkson in Sweden, because she’s a dear friend of mine who supports me on Google Plus  and she is one beautiful woman too. There are only two cardinal business rules to evaluate investments for Find New Customers : Is it cheap?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Google] The Marketers First Virtual Event – Are You Ready?
    If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Google] 7 more ways you can recycle old content
    Plus, transcripts are wonderful for Google – think of all that great content the search engines can spider! As Want to do more with the content you already have? Recycle Recycle it! These These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Recycle it!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Google] Marketing Technology Takes a Page From Unified Communications.
    Post on Google Buzz. Mike Fuqua. A few years ago, the next generation of Unified Communications (UC) ushered in capabilities that changed the way people work. What were once seen as disparate technologies had unified and delivered business value when UC was imbedded into operational processes. Tweet This! Share this on Facebook. Digg this!
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Google] 4 Content Marketing Goals for a Coach Website
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What were they?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Google] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn. 
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Google] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
    Search Google and you''ll find nearly 10 million hits for writer''s block. What industry keywords do you want to rank for on Google? I''m filling out this tool as if I were blogging for HubSpot, so I chose the terms "social media," "blogging," and "calls-to-action.". 2) We''ll give you a week''s worth of blog topics based on those keywords.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Google] Heatmaps Reveal Where People Look on Social Media Sites [Research]
    You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. Google+. Despite being larger, the Google+ profile photo doesn't attract as much attention as the Facebook profile photo. Have you ever heard of heatmapping?
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 3, 2013
    [Google] Oscar Wilde: Advice on Better Blogging
    Google might like longer and more informative pieces, but quality is still king. You know that your blog is a key part of your search strategy , but do you know how to get the most out of it?  What would Oscar Wilde advise for better blogging ? Thousands of blog guides exist, but do they really help or just cloud the issue further?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Google] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    You can find her on Google + ! I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. Find her on Google+ or LinkedIn. Who would ever buy a list of leads when they could just wait for their customers to come to them? thought. Create email seed lists.
  • FATHOM  |  FRIDAY, MARCH 14, 2014
    [Google] Coming Soon: Our Higher-Ed Marketing Industry Standard
    From Google Analytics updates to the latest student recruitment strategies, the industry can get overwhelming. How can I recover all of the data now marked “not provided” in Google Analytics? We know you need more time dig through all of the details of the digital world, especially if you’re a higher-education marketer. And it’s free!
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JULY 18, 2012
    [Google] The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered
    Set up Google Alerts. We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. CC is a best selling author and award winning marketing expert. Guaranteed to leave your audience educated, entertained and inspired! Here are some of the talking points he gave us.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JULY 3, 2013
    [Google] Has the Social Gone Out of Social Media?
    Like most marketers, I jumped on the social media bandwagon — first with a blog, then LinkedIn, then Twitter, Facebook and Google+. (I’ve resisted the siren call of Pinterest.) know it’s good for SEO (just type my name in Google, I own the first page — woohoo!). “Oh yes!” ” I thought.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Google] 5 reasons you should be in social media, even if the boss says “no”
    What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
  • FATHOM  |  THURSDAY, MARCH 19, 2015
    [Google] Consumer Brand SEO Pulse: 3.19.15
    Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool”. Last week, Google announced a new report in Webmaster Tools that shows what resources you’re blocking GoogleBot from and how that affects what Google sees. The plugin has since released an update. link]. link]. link]. link]. link].
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Google] The Power of B2B Lead Nurturing
    Note: Slideshare recently rewrote their application in HTML5 from Flash, so now it works well on all mobile devices plus Google can search/index the text inside your slides. B2B Demand Generation | The Power of B2B Lead Nurturing. As many as 9 out of 10 visitors to your website are not ready to buy, but most of them will eventually.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Google] Three Ways to Optimize Social Media for Hotels in 2015
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Author information. Debbie Miller. Debbie Miller.
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 24, 2013
    [Google] Does Conversation Analytics Actually Work?
    If you have a smartphone you''ve either used Google''s voice recognition technology (which actually works quite well), or the infamous Siri. Context - Part of the problem with Siri and Google Search is that they only have 2 - 6 words to work with. It is, without question, the most common question we get these days. if it works.''.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 19, 2010
    [Google] Relevance and Content Key in Search Engine marketing
    Naturally search engines, with Google as the eternal leader (although Bing is progressing), are still used frequently, but the information is being found increasingly elsewhere. How useful are Google Instant and adding social to search? How people search for and find information has changed entirely. And the focus is shifting. Period.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 11, 2011
    [Google] Manufacturers: Are You Maximizing Your YouTube Presence?
    Next to Google (who by the way owns YouTube), YouTube is the highest searched. If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Google] Social media and the big conversation “fail”
    Post on Google Buzz. I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 18, 2013
    [Google] Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline
    These kinds of conversations have helped Tellabs to: Attract prospects outside of its traditional marketplace, such as Google, government agencies and utility providers using the same services as telecom companies. Tellabs is playing a David and Goliath game,” admits George Stenitzer, Vice President of Communications, Tellabs.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Google] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    Start a blog Blogging gets people involved with your brand, gives you an opportunity to address customers on a more personal level, and gives some serious kick to your Google search rank. These days they can also help with your Google search ranking, providing both inbound links and juicy keywords. Share ‘em here
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 31, 2013
    [Google] 5 Ways to Determine How Well Your B2B Brand Message Resonates Online
    Google Webmaster Tools search query report let’s B2B marketers know how well aligned their organization’s website message is in Google search results. Google and Bing Webmaster Tools inbound link report illustrates how well content assets created perform across third party websites, by way of inbound links acquired.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Google] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Google] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. And I had it.
  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Google] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    Look out, Google, the competition just got hotter! It’s kind of like what Google tried to do with Google+, except Facebook has just a tad more active users ;-) Marketers, get excited. Now, we’ll need to shift our focus to discussions in LinkedIn Groups, questions on Quora, or mentions through Google Alerts for similar results.
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