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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 10, 2012
    [Google] Dispatch from SXSW
    The opening sessions were great, with an inspirational talk by Futurist Don Tapscott (google “flight of starlings” to see an amazing image of what Internet leadership looks like) and a chat between Guy Kawasaki and Vic Gundotra of Google Plus. I thought I would pass along a few impressions from Day One of SXSW. Personal
  • INBLURBS  |  THURSDAY, NOVEMBER 11, 2010
    [Google] How to get search engine ratings with one way link building services
    Out of all those strategies, link building is one of the best ways to turn your website successful with huge traffic and get found by Google. How to Get Top Search Engine Optimization and Placement Results with Google Caffeine. How to get search engine ratings with one way link building services. Link building is inevitable.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Google] 16 Quick Ways to Squeeze More ROI From Your Blog
    Extend your reach beyond just Twitter, and include social sharing buttons for LinkedIn, Google+, Facebook, and any other social media sites on which you participate. This meta data is also pulled into social media when people share your content on sites like Facebook, Google+, and LinkedIn. Include internal links with relevant phrases.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Google] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    The report identified the interesting surge in Google+ usage, which is likely related to the potential implications Google+ may have on search engine optimization. YouTube launched full availability of a paid search service for video that works similar to Google AdWords. The Role of Social Media. Define Social Media Goals.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 19, 2013
    [Google] WordPress.org Hosting Options for you. Hint: The cheapest is not the best.
    14 Steps to Make Google Penquin love your SEO. With the Google Penguin and Panda updates placing an emphasis on quality, speed and freshness, picking the right host means everything. If your site is slow, Google will ding you badly. Google also incorporates your page-load time into your site’s search rankings. Bluehost.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 25, 2012
    [Google] Mobile Apps a Must-Have for the Hospitality Industry
    User-friendly capabilities include click-to-call dialing, Google map directions, “What’s Near Me” features, general maps and photos. Hotel and destination mobile apps are a great way to create space for travelers to learn more about where they’re going and plan their vacations accordingly. It also includes many regularly-updated local deals.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Google] How to Use Creative Commons to Add Images to Your Blog
    Many beginning bloggers turn to the image search in Google. Adding images to your blog posts helps readers and search engines better understand what your post is about. But where can a conscientious business blogger find free, legal images to use on their blog? Non-commercial: The image or work must be used for non-commercial purposes only.
  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Google] 11 Modern Technologies That Make the Case for Inbound Marketing
    And if you really need to call them, just grab their number from Google, and give them a buzz. Google and other search engines and local review sites have replaced the need for Yellow Pages. Because consumers are getting smarter at blocking you out, and they have been for quite some time. 1) DVR. How is this possible? 4) Email Filters.
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Google] Maker’s Mark: PR Debacle or Social Media Genius?
    Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke. mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. Let’s translate, shall we? Cheers!
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Google] New York Times Rolls Out Annoying Ad Format, and Other Stories You Missed Today
    Google just released a tool that lets you query users directly about whether they’re satisfied with your website, Marketing Land reports. 'Lots going on today in the world of marketing and beyond. Go gays! Let''s all change our profile photo! It''s easier than ever, since Facebook just created a gay pride emoticon to help celebrate.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 13, 2010
    [Google] Web Analytics 2.0 – It’s Not All About the Web.
    Post on Google Buzz. Bill Harriss. By now, most marketers have embraced the digital channel and the fact that a majority of consumers are spending a significant amount of time playing, researching, transacting and communicating on the Web. marketing spend is estimated to reach over 20% by 2012. So we all know we need to be on the Web.
  • JUNTA 42  |  THURSDAY, JUNE 14, 2012
    [Google] 5 Reasons Why Content Marketing Is No Buzzword
    Content Marketing Search Trends via Google Trends. It’s at least once a week when I catch someone talking about content marketing as just another buzzword. I try to smile when it happens, like in the comments of  Marcus Sheridan’s recent post on content marketing. 1 – The Industry Is Over 100 Years Old.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Google] 3 Marketing Analytics Tricks
    To delineate between social media channels, Google Analytics is, once again, invaluable. To stay on top of how your visitors are interacting with content, Google Analytics offers an email system to alert you to any changes in activity. Then, Google will email you the update automatically. Sort referring keywords. Use Bit.ly
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 22, 2013
    [Google] Guest Blogging: Just How Important Is It?
    Another way to find blogs to guest post to is you could also use Google or another search engine to find blogs that are related to your industry. 'Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. So how do you find guest bloggers? You can start out simply. Photo Source).
  • VIEWPOINT  |  THURSDAY, MAY 9, 2013
    [Google] Good Reads for B2B Marketing - Protect Your Online Reputation
    Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. 'Online content in the sales and marketing industries is dynamic and constantly changing. Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land. Via ClickZ.
  • E-STORM  |  FRIDAY, MARCH 11, 2011
    [Google] Technologies are no longer the great disruptors; the consumer is.
    Find the rest of the series: Part I: Display Advertising/Video and Part II: Mobile Yandex: #1 search engine in Russia SEM: Fireside Chat on International Search Panel thesis: Best practices that work for search marketers in the US have to be redefined when entering international markets, especially where Google is not the dominant engine.
  • MEASURABLE MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Google] SOPA: The Rise of a New Internet Era?
    Although Facebook and Google couldn't risk full-scale blackouts, they found their own ways to announce their opposition. Google took action by changing its homepage in the U.S, For journalists, bloggers and techies. alike, this week has passed in a. whirlwind of headlines covering. the controversy surrounding SOPA, the. What is SOPA?
  • AGILE B2B COPYWRITER  |  MONDAY, APRIL 18, 2011
    [Google] K’s Top Five for the Week – April 17
    Post on Google Buzz. Add this to Google Reader. Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. There’s tips on how to choose the right content for your business and how to keep that content in tip-top shape. Hope you enjoy this week’s picks! Who owns your content?
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 27, 2011
    [Google] K’s Top Five for the Week – March 27
    Post on Google Buzz. Add this to Google Reader. Tweet This week, my list of top five picks focuses on how to help you improve your content. Whether you need to identify more than one ideal customer profile, use more numbers in your writing, or simply make sure your content doesn’t get screwed up there’s some tips here to help you.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 5, 2010
    [Google] K’s Top Five for the Week – November 5
    Post on Google Buzz. Add this to Google Reader. Tweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. m happy to report I’m finally finished, and the new site is working beautifully. Plus it’s a dream to maintain and update. Gotta love that! Until next week!
  • AGILE B2B COPYWRITER  |  WEDNESDAY, DECEMBER 8, 2010
    [Google] 2 Parts of a Case Study You Should Never Skip
    Post on Google Buzz. Add this to Google Reader. Tweet You already know case studies are marketing gold. In fact, Eccolo’s recent survey of technology buyers and influencers showed nearly 80 percent of respondents said case studies were moderately to extremely influential in their buying decision. That’s great! And that’s good.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 19, 2010
    [Google] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
    Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. This leaves unique features as the only viable strategy for a new firm.*
  • LOOPFUSE  |  FRIDAY, OCTOBER 18, 2013
    [Google] Check out our Fall 2013 release!
    This makes a host of external integrations possible including to CRM systems for Google Docs by using awesome service Zapier or other systems that support webhooks. 'We’ve been busy building out our marketing automation platform with some new features and additional infrastructure improvements.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Google] 6 Ways to Use Call Tracking in Your Call Center
    For example, if they called after an organic search, the Whisper Tone could say, ''Google - Organic Search.''. 'Call centers have long had very sophisticated software that manages the entire call center environment everything from call cues, agent performance, scripts, and even record-keeping. These tools are robust and powerful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 1, 2013
    [Google] A content marketing framework for the digital age
    Research from Google and elsewhere show a sharp rise in the number of information sources consumers need before making a purchase. 'If you’re a regular reader of {grow} you’ll know that I’m a big fan of Jay Baer. think he is one of the great minds and entrepreneurs in this marketing space. thought this was bold and honest.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [Google] Deconstructing Twitter: Analytics for Reach and Impressions
    Useful if, for example, there’s news being dropped during the same time period and/or an event/tradeshow and you want to compare message volume/activity around keywords or companies. *  Twitter Analyzer : Google Analytics for Twitter users.  This is one conversation that helps gets social media initiatives approved… and funded. Welcome!
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google] Top 3 Essentials for Successful Retail SEO Programs
    The easiest way an agency can familiarize their team with a new client’s digital presence is to go through Google Analytics. Gaining access to Google Analytics is one thing, but another is receiving access from the client to implement changes directly on the site. 'SEO success depends on so many things. What has been working?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Google] The essential guide to building your business through Twitter search
    If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. ' . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. funny movies. man OR woman.
  • WRITING ON THE WEB  |  FRIDAY, JULY 8, 2011
    [Google] 7 Writing Tips to Connect Emotionally with Your Readers
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. Agree?
  • WRITING ON THE WEB  |  MONDAY, APRIL 18, 2011
    [Google] Content Marketing: Connect the Dots and Drive Results
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? In the World Wide Web, there often seems to be no rules. Take a survey.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Google] The Real Truth About Mexico
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. Violence touches the lives of many everywhere. Crime in Mexico. per 100,000 inhabitants.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 12, 2010
    [Google] Writing Well: A Little More Authenticity, Please…
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you go into someone’s office (or send them an email if you’re working virtually) and request them to “put a little more authenticity into your writing, please?&# Sure, marketing is vastly improved when it sounds authentic.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 28, 2010
    [Google] Content Marketing with Blogs: What Do You Believe?
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? Digg this!
  • WRITING ON THE WEB  |  MONDAY, JUNE 21, 2010
    [Google] Create Wordpress Sales Pages: Learn how this week
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Do you need to create professional looking sales or landing pages? Want to save yourself the hassles? You can learn to do this using your Wordpress platform. There are very few drawbacks to using Wordpress as your primary web platform. That’s it.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Google] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    If you’re doing it right, your Google AdWords campaign probably isn''t a walk in the park. 'I love spreadsheets. lot more than the average person. I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. 1) Use It as a Blog Editorial Calendar.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [Google] Customer Engagement: A New Spin on Customer Intimacy
    Post on Google Buzz. Kenyon Blunt. while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma.  It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy.  What is Customer Intimacy? Tweet This! Digg this!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Google] Seven Ways to Use Social Media for Business
    Post on Google Buzz. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 25, 2010
    [Google] The most powerful leadership lesson I’ve learned
    Post on Google Buzz. In graduate school I took a class on “Leaders and Leadership&# that I hoped would give me respite from the grind of finance and economics. It turned out to be one of the most interesting classes I ever attended and it set me on life-long study of leaders. George was not a rah-rah kind of leader. Be trusted.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Google] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] Easy to Make Ebook and Blog Writing Mistakes
    quick Google search of “how to be a better writer” yielded pages of writing tips. 'Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 10, 2011
    [Google] Does +K affect your Klout score? (and other juicy Klout nuggets!)
    So, we don’t see anything happening like that on a mass scale but we have a whole team monitoring for that sort of thing, including people with past experience at Google who have already lived through that sort of thing!&#. In fact I thought the development was somewhat disturbing because it seems to invite people to game the system.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 5, 2012
    [Google] Pinterest and Facebook: A Foreseeable Rivalry for Retailers?
    Google Plus created a major disruption when it was introduced last year. In the meantime, Pinterest has driven more retail traffic than the social media sites LinkedIn, Youtube and even Google+ in January of this year, and that businesses such as Etsy and Nordstrom have been creating strategies to utilize it. Facebook Pinterest
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Google] 7 Tips for Creating a Home Page that Establishes Trust
    Often, the template doesn’t accommodate any lengthy (read: useful) copy, another important element of Google’s semantic search. Analyzing existing assets and Google Analytics. If these elements are lacking, prospects will simply leave to find another potential company. Quickly tell prospective buyers what your company offers. Blech.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 29, 2014
    [Google] Facing tough choices — Paid versus organic reach
    Think of companies like Amazon, Google, Facebook and Twitter. Think of companies like Amazon, Google, Facebook and Twitter. 'By Mars Dorian, {grow} Contributing Columnist. ” Say it ain’t so. Isn’t social media about the flowers, honey and singing unicorns of free and organic content? Paying to get paid. Here’s why.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 3, 2013
    [Google] Embrace your inner realtor when selling social media
    'I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been exemplary manifestations of shameless self-promoters while still being able to build reputation , trust, and confidence over time.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 31, 2013
    [Google] 3 Tips to Help Law Firms Generate More Phone Leads through Technology
    Tip #1: Take Advantage of Google Mobile Search Ads and Click-to-Call Buttons. Running paid search ads on Google is nothing new to law practices. But people don’t just run Google searches for legal help on their PCs and tablets. Each tip also includes a link to a white paper with more information. That’s no secret.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 25, 2013
    [Google] B2B Link Building: Identifying Low-Hanging Fruit
    If you don’t have a list of them in front of you, try performing a Google image search for your logo or flagship products. You can also proactively monitor mentions by setting up some  Google Alerts  for key industry and brand terms. 'Link apples just waiting to be picked! Take Advantage of Distributors & Partnerships.
  • HUBSPOT  |  WEDNESDAY, MAY 19, 2010
    [Google] Basic HTML Every Marketer Should Know (About Links)
    To create the URL, use the Google URL Builder to define the campaign, source, and name. You'll be able to see the results of your campaign in your analytics tool, like Google Analytics or HubSpot Sources. As a follow up to my first post on Basic HTML Every Marketer Should Know , I wanted to dig a little deeper into links. Display.
  • HUBSPOT  |  THURSDAY, JULY 7, 2011
    [Google] Top 4 Personal Branding Myths Debunked by @DanSchawbel on [@InboundNow #28]
    How Dan got to the point where he essentially owns the first page of Google results for "personal branding". On "Owning" the First Page of Google Results for Personal Branding. My number one goal when I first started out was to own the first page of Google. Dan is the author of Me 2.0 He's been quoted in Businessweek , Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Google] Twitter is dying—and it’s all your fault
    I find myself going back to LinkedIn and also using Google Plus. By Neicole Crepeau, Contributing {grow} Columnist. m going to get flak for this post, but I don’t care. m so frustrated that I have to write something. love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends.
  • VIEWPOINT  |  WEDNESDAY, MAY 15, 2013
    [Google] The Real Reason Sales People Struggle to Close Opportunities
    Or even, heaven forefend, the use of a thermometer close (I suggest you Google that one). 'This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Alec Baldwin has got a lot to answer for. And, no, I’m not talking about his appearance in “Dr. Seuss'' The Cat in the Hat”.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Google] Seven of the Best Guides to Marketing with Pinterest of 2012
    While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 27, 2013
    [Google] How do you choose the right WordPress hosting solution for your websites?
    Google “WordPress Hosting” and you’ll see results that span all sorts of price ranges and technical specs. 'This is a sponsored post for WPEngine, the hosting site for Fearless Competitor. It is a great hosting option, so I am proud to share it. Fearless Competitor is proud to recommend WP Engine. It is the best, plain and simple. Security.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Google] What is Hubspot? Marketing Automation Software Series
    We are backed by some of the biggest names in the industry (our investors include Google Ventures, Salesforce, and Sequoia Capital.) 'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [Google] 5 Reasons Why Deleting Your Blog Posts Is Stupid
    Discussing his reasoning for his use of the scorched earth policy in a recent blog post, Steve said he moved his digital presence to Tumblr because, with Google's increasing focus on social signals, it was the best social platform available. Steve Rubel is a pretty well known dude. Um.what? So why delete his old posts, too? Here's why.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Google] Blogging Metrics: How to Find and Apply Actionable Intelligence
    In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” However, this information is the first blogging metrics listed on the Dashboard of Google Analytics: Image credit: Sixth City. 'Do blogging metrics really matter? Yes, they absolutely do.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 10, 2012
    [Google] 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2
    Just say Google us. Instead they should just simply say “Google us.” The idea here is to generate customer behavior that will encourage them to search which in turn signals to Google that your brand is important. My social chops are sharpened, my SEO refined, and my network expanded with the addition of some amazing people. Here
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 31, 2013
    [Google] The Difference Between B2B and B2C Digital Marketing
    The method by which people find information has largely become the same, thanks to computing technology and of course Google’s drive to make vast information searchable on every level. 'I was tempted to write a list of seven or so ideas on the differences between B2B and B2C marketing. What remains the real difference then? Content strategy.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, DECEMBER 17, 2010
    [Google] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
    At the very minimum, the free Google Analytics code should be installed on your web pages. Don’t be fooled into thinking that Google Analytics is not very capable just because it is free. See Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence. That’s what most businesses wish for during the Holiday Season.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Google] 12 New Year's Marketing Resolutions You Can Actually Keep
    1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. Facebook , Twitter , LinkedIn , and Google+ all give you the opportunity to engage with your prospects and build relationships with them, making it more likely that you'll be able to convert them into leads for your business.
  • B2B LEAD BLOG   |  FRIDAY, JUNE 24, 2011
    [Google] Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI
    This is executed through earned media like Google searches and content sharing, as opposed to paid advertising on social sites like LinkedIn. You can use something basic and universal like Google Analytics to track activity from social media to landing page, or something more complex like Radian6.  15:30 - Step 5: Analyze and optimize.
  • INBOUND SALES NETWORK  |  TUESDAY, NOVEMBER 15, 2011
    [Google] Reality Check: It’s Not the Medium it’s the Message!
    When was the last time you heard someone say, “I’m going to buy from XY and Z Company because they are on Twitter” or “You should by from ABC Company because they have a Facebook fan page, or a Google+ page”? It just doesn’t happen that way. How is this different than brand positioning?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 1, 2013
    [Google] 10 Ideas to Make Boring B2B Social Media Posts Captivating
    Know how images show up on Facebook and Google+. 'Many B2B marketers are still trying to figure out social media for their companies. Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based marketing. And it is not going to work in a social media context. Start by making it remarkable!
  • VOLACCI  |  TUESDAY, NOVEMBER 19, 2013
    [Google] The Organization Geek's Productivity Tools
    The holy trifecta of cloud sync: Dropbox , Evernote , and Google Drive. Between Dropbox, Evernote, and Google Drive, I can access any of my files at any time, no matter where I am or what device I’m using. 'I like technology. In fact, I think it’s pretty safe to say that I tend to nerd out about all things technological. GetPocket.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Google] The Rapid eLearning Blog
    See how the Google page just seems to be part of the slide. Google Bookmarks. The Rapid Elearning Blog. Simple Steps to Create Background Images for Your Next E-Learning Scenario. June 24th, 2008. 15 comments. good scenario can make your elearning courses engaging and more real to your learners. Needless to say not many of us did.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 15, 2011
    [Google] Do You Know the History of Your Favorite Social Media Websites?
    Fast forward to today:  Facebook has over 750 million users  and as of June 2011, is the second most visited.com site after Google. After gaining some buzz as a unique SMS-based location service, the precursor to Foursquare and its technology  was bought by Google in 2005. As of September 2011, the company is now  valued at $8.8
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Google] A Marketer's Complete Guide to Launching Mobile Apps
    Because of the Google algorithm's freshness update , you might gain some organic search tractions at your mobile app launch. Websites Spotify, Google+, and Pinterest have used this tactic with great success. In fact, in December 2011, the 1 millionth mobile app was pushed to market. That's a 233% increase in just 12 months. Rate it.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Google] How Personalized Retargeting Can Optimize Your B2B Ads
    Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . 'Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Where is it working — and more importantly, where isn’t  it working?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 23, 2014
    [Google] Marketing Trend: Has HR Become The Marketer Of The Employer Brand?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest trends in marketing may not even be happening in the marketing department at all. As millennials enter the workforce, they are placing tough expectations on employers.
  • EMAGAZINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Google] The B2B Online Marketing Quick Checklist for 2014
    Google now has the ability to find and punish low quality content.  'Your website is your company’s most visible face to the world! If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. If you don’t need the extra time, you’ll look like heroes. Content Management System (CMS).
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Google] 6 Tips for Easy Ebook Promotion with Social Media
    it’s what the Google gods like. 'with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. It’s not just about promoting your ebook, it’s about promoting YOU!
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Google] 5 Ways to Engage Readers Through Curated Content
    If your readers are scattered around the world, why not host a Google Hangout or a meetup at a major industry conference? 'Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. The hard part is getting your audience to engage. Get reader input.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 18, 2013
    [Google] 10 Reasons Why Internal Comms Pros Should Participate in Social Media
    Google+ (25%). Google+ (11%). As an internal comms are you using social media to communicate with your employees? The profession and perception of internal communication (Internal Comms or IC) has undergone many changes over the years, moving from newsletter writers to trusted business advisers. Or at least that’s what we hope.
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 12, 2011
    [Google] Getting found on LinkedIn: how keywords can improve your visibility
    How would you search for yourself on Bing, Google, or Yahoo? Today's Post is provided by journalist and e-copy writer; Lisa Jackson. **. LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. Are you in the top 10? It’s all about the keywords.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 24, 2013
    [Google] A Flock of Hummingbird SEO Comments
    'A lot has been said already about Google’s recent Hummingbird SEO update, more than any one person could be expected to process. It’s partly a result of Google’s desire to better serve voice-activated search queries. And Michael Cottam writes about keeping Penguin in mind as well as Hummingbird, for Act-On: Google’s Angry Birds.
  • MEASURABLE MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Google] Going Local: 4 Tips and Tricks for Getting the Most out of Local Search
    This includes Google Places, review sites, Yellow Pages, or any directory or search engines. Marketers cannot ignore the rising. importance of local search. If you can work to strengthen your organic and local search rankings, you'll be in a fantastic place relative to your competitors in 2012. Review Your SEO. Don't Forget Your Customers.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Google] Ifbyphone Talks Proactive Call Technology at BIA Kelsey
    Take, for example, the case where a customer runs into a problem with your product or service, Googles you to find your phone number, clicks one of your paid search ads, calls the sales number on that landing page, and gets passed to a sales agent. Reactive vs. Proactive Technology. The Removal of Customer/Business Friction.
  • ENGAGE  |  THURSDAY, NOVEMBER 1, 2012
    [Google] 5 Ways to Create More Content Without Creating More Work
    Consider this : every minute, 571 new websites are created; YouTube users upload 48 hours of video; Google receives more than 2 million search inquiries; more than 100,000 Tweets are sent; and Tumblr, the online blogging service, publishes 27,778 new posts. A lot can happen in a minute. But that doesn’t mean it can’t be done. Round ’em up.
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 22, 2010
    [Google] Takeaways from The Great Content Marketing Experiment
    Take a look at what was accomplished: Doing a search on Google for "Great Content Marketing Experiment" returned 320 results. Last week, John Bottom ( @basebot ) from Base One Group in the UK took a unique approach to his presentation at the IDM conference. What is the single biggest obstacle to achieving it? He did not disappoint.
  • CONFLUENT FORMS  |  MONDAY, JANUARY 7, 2013
    [Google] Portfolio: The Ottinger Law Firm
    Now, instead of wasting money on an SEO company that was actually hurting our website, we can use our resources and energy to create good content for our customers which is what Google wants people to do. The Ottinger law firm has focused on just one thing – helping employees.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Google] The Marketer's Guide to Pinterest SEO
    And these integrated efforts have definitely paid off: The Weddings @ Rollins board ranks on the first page of a Google search alongside its homepage for the search term "florida wedding rollins," giving engaged couples great visual content to drive interest and purchase intent as they plan their weddings. Optimization! and more!
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Google] Beware of Any SEO Firm That Promises Zillions of Free Links to Your Site
    Because, from Google’s perspective, your site ranks better if lots of your well-respected peers consider your site worth linking to. Subscribe to their RSS feed and/or use Google search tools to deliver regular reports on news items in those topic areas. It’s like being friends with all the cool kids in high school. Thank you."
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 2, 2013
    [Google] Daily Social Media Usage Includes B2B Customers and Prospects
    That’s almost half as many as performed on Google. 'Many B2B companies complain that their customers and prospects don’t use social media. According to the growing stats, 40% of the world uses a social media site every day. And your B2B customers and prospects are likely among them. The complete infographic is below.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Google] MakesBridge Offers Powerful Features to Small Business Marketers
    Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. per month email product.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Google] CMOs Win When High-Value Customers Are Treated Personally Online
    Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. Tap into the beauty of data to boost cross-channel ROI.
  • MARKETING ACTION  |  WEDNESDAY, JULY 17, 2013
    [Google] 8 X 3 X SEO: 24 Tips for Building Inbound Links – Webinar July 24
    'Black-hat link building is a dark art that does a disservice to web searchers, which is why Google’s Penguin algorithm updates go after it with such vehemence. Quality inbound link building, on the contrary, hasn’t changed at all – it’s still all about relevancy, authority, and sustainability – and it still works. sign up for the webinar.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Google] The Scoop on Facebook Mobile Ads: Are They Working? [Data]
    When a Facebook user clicks on one of these ads, they are prompted to install apps on their mobile devices via iTunes or the Google Play store. Ecommerce website Fab (a client of Nanigans), saw a 5X better return on its Mobile App-Install ads than any other mobile app download ad it placed on other networks, including Google and Yahoo!
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 15, 2014
    [Google] Why eMagine Considers WordPress the best in the CMS Race
    You could do a google search and find tens of thousands of WordPress developers. 'While eMagine does develop websites on a variety of CMS platforms, we primarily uses WordPress as our platform of choice. So, we developed our own CMS (called EZedit). WordPress used to be thought of a as just a blogging platform. Not anymore. SEO-friendly.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 17, 2012
    [Google] 3 Things We Learned at BIA Kelsey's ILM West
    Turns out that less than 20% of SMBs are effectively leveraging free online directories, Google+, and other free (and essential) online marketing tactics. A couple of weeks ago we attended ILM West in Southern California. We also presented the latest version of our marketing analytics and call tracking solution, LogMyCalls. 3) Calls are king.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 28, 2011
    [Google] 31% of Companies Block Employees From Using Social Media
    When searching for this information, the main thing Google returned were blogs and blog-type sites. Sometimes you need a social media statistic to finish a project, whether it is a blog post, client presentation or a slide deck to support a speech. All I could find was a study from 2009. And we were in a different moment of time.
  • WRITTENT  |  FRIDAY, MARCH 15, 2013
    [Google] The Hottest Marketing News of the Week
    Google Reader Shutdown a Sobering Reminder That ‘Our’ Technology Isn’t Ours Maybe you are one of the furious media people [.]. Even if you didn’t experience serious rise and falls this week, the global marketing world is all about change and move. Let’s get an eye on what was going on. Marketing News
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 5, 2013
    [Google] Case Study: Online Marketing Firm BitCadet
    Using a staged approach that included a website redesign, email and Google PPC ad campaigns, and implementing Ifbyphone’s call tracking and call routing technology, BitCadet was able to help VersaTube: Improve lead generation by 208%. BitCadet also used email campaigns and Google PPC ads to do the same.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Google] 9% More Time Spent in Mobile Apps Than Internet [Data]
    Marketing Takeaway: The internet started to make inroads into our lives as marketers just 15 years ago, and it's hard to comprehend a day without Google now. to search engines (Google) and now to social media (Facebook). Playing games and social networking absorb 79% of people's time, according to Flurry. Connect with HubSpot
  • HUBSPOT  |  MONDAY, MAY 3, 2010
    [Google] How to Use a Blog to Increase Organic Traffic
    1) Identify keywords (be realistic) Let's face it, unless you're Blogger (which is owned by Google), Wikipedia, or WordPress, you're not going to be taking the #1 search engine result for the term "blog" anytime soon. Most experienced Google users understand that using general terms isn't going to get them where they want to go.
  • WORKFACE  |  WEDNESDAY, DECEMBER 7, 2011
    [Google] Workface Annouces the "Chat Live" Status Button
    There are buttons for RSS feeds, buttons for Facebook Connect, the Google +1 button, and a myriad of other buttons that are designed to help our website visitors engage more deeply with our brand. We've all used (or at least have seen) all the nifty little buttons that can be added to our websites. It's small, but oh so powerful! Chat now".
  • MARKETRI  |  TUESDAY, MARCH 26, 2013
    [Google] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
    Though Google Reader will soon be kaput, other RSS readers such as Feedly , The Old Reader , and Scoop.It LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. Others want to engage their LinkedIn network but aren’t sure where to begin.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 24, 2014
    [Google] Survey Says: Slow Web Page Load Time Hurting B2B Vendors
    To check the load time of your site, we recommend checking out the following: Google Page Speed Insights. 'It’s no secret that consumer expectations regarding their online experience have risen over the past few years. This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! Yikes! Pingdom.
  • SAZBEAN  |  THURSDAY, AUGUST 2, 2012
    [Google] 3 Game Changers in Online Marketing
    Just as importantly, Google makes no secret of the fact that speed is part of its ranking process, meaning that a slow loading site is going to suffer in search results. Times are changing for web marketers, particularly those dealing with online retail marketing. – 3 Game Changers in Online Marketing by Graham Cooke. News & Notes
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 15, 2013
    [Google] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
    This week Kyle Porter, founder of Salesloft , emailed me about a new prospecting tool they just released that can be found on Google Chrome as an app. You then have the option of exporting your results to a CSV file or Google spreadsheet. Click on the icon again and the search results are then loaded into a spreadsheet format.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [Google] SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize
    In 2007, search engines like Google and Ask.com began to incorporate images, books, videos, news, maps and more into their results. Late last year, Google implemented Google Search, plus Your World to refine the relevant results delivered to users. We know your worlds are colliding. Social networks also feature search.
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