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  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Google] A Glimpse Into the Landscape of Social Sharing [Infographic]
    And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area. 'As we showed in Gigya’s Social Login data from the third quarter of 2013, a number of social media websites have made strong plays to become the identity provider of record for consumers on the web. marketing data
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 11, 2012
    [Google] Join The 1% And Become A Content Creator
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists? You answer!”
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 1, 2010
    [Google] Unclutter Your B2B Social Media Sources
    Hide feed counts (in Google Reader: drop down next to subscriptions). Reasons Google Buzz Will Have Limited Impact on B2B Companies Yesterday Google began rolling out their new service called Buzz. This doesn’t mean repost everything you see. You need to read what you are sharing and make sure it is worth sharing. Twitter.
  • FUNNEL FOCUS  |  FRIDAY, DECEMBER 17, 2010
    [Google] Sales-driven Lead Nurturing: Moving Leads through the 3 Buying Phases
    found the Google/TechTarget Research Project: How IT Pros Search Online During the Purchase Process particularly helpful for identifying buyer phases and determining the typical information they were seeking in each one. This is a common scenario for many sales teams, especially those selling complex solutions with long buying cycles.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2011
    [Google] How NOT to pitch a blogger
    If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain.  Tweet This Post. Image via Wikipedia. It is sort of like dating.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 7, 2011
    [Google] Make Your B2B WordPress Website and Content Mobile Friendly
    Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. love it!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Google] A plan to challenge the Facebook monopoly
    Arguably Google Plus is a better mousetrap and it has not made a dent in Facebook’s growth. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too.
  • SYNECORE  |  SUNDAY, FEBRUARY 10, 2013
    [Google] Getting Social: The DOs and DON'Ts of Social Media Marketing
    With active users nearing 700 million on Facebook , exceeding 300 million on Google+ , and hitting 200 million on Twitter at the start of 2013, there’s no denying that social media use is only trending in one direction. Companies that use Twitter average double the amount of leads per month than those that do no t. Do be friendly and open.
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Google] 4 Can't Miss Social Media Tips for Small Businesses
    Approaches to Social Media - It’s good to have a website, Facebook, Twitter, Google+, and a blog so that you can engage with an audience on their chosen platform, whatever it may be. If you own a small business and you aren’t using social media by now, you are giving yourself a massive disadvantage in the market.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 28, 2010
    [Google] Social Media Success Story
    And on our blog we’ve posted some pretty good content – our posts on austenitic grain size, welding resulfurized steels, bar straightness, temper color, and material impacts – these all come up on page 1 of Google search results. Page one on Google is the gold standard for information in the information age of today. Do it now.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Google] 5 Helpful Hints to Attract New Business Using Your Blog
    You want to be able to dominate these words in Google search. Be sure your site is indexed with Google. If your pages are not indexed, then Google is not crawling them. Here are 5 simple steps and suggestions to improve your company’s blog as a major tool for fueling new business leads: 1. Highlight key words and thoughts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Google] 10 Strategies to Battle Content Shock
    The content marketing formula used to be pretty straight-forward: Create useful, relevant content and optimize it in every way so it shows up at the top of Google search. Are there alternate platforms like Slideshare, Instagram, Pinterest or Google+ where you can make a mark? Think about that for a moment. But what? 1) Shock and Awe.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Google] Marketing Must Be Integrated Into The Whole Business
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-. 'One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Google] Branding is Not Demand Generation. Stop Pretending That It Is.
    Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. 'Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. No problem. understand. I don’t agree, but we can still be friends.).
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Google] Five Tips to Make Your Writing Sparkle
    If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. Now that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. Write in Pictures.
  • SAZBEAN  |  THURSDAY, MARCH 27, 2014
    [Google] Just Like Anything, Internet Marketing Takes Patience
    'Zen Beach Stones at Home (Photo credit: Pink Sherbet Photography) In this instant-on world, where we can get access to just about any constant with a google search or an ipad app, we sometimes forget that not everything is instant. Good internet marketing is about providing the right message to the right people at the right time.
  • SYNECORE  |  WEDNESDAY, APRIL 23, 2014
    [Google] Thinking "Mobile First" for Your Website Redesign
    This can be beneficial for showing algorithms like Google Panda that your website is of high quality , which leads to higher rankings on search results. 'If you''ve been thinking about a website redesign, chances are good that you''ve been reading about various techniques to optimize your site for mobile devices. Why you ask? The solution?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 23, 2010
    [Google] 5 Reasons I’m Thankful for Social Media
    Post on Google Buzz. With the annual celebration of Thanksgiving upon us here in the U.S., many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 24, 2013
    [Google] It’s Time to Audit Your Website’s Social Functionality (Checklist)
    Google+ Post: ? Google+ Business Page: ? by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook.  This didn’t happen for any particular reason, it just evolved from participating where my friends were more active. Because Simple plan, right? Wrong! What do I suggest to fix this? Other __: ?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Google] The Impact of M&A on the Marketing Automation Industry
    Google Bookmarks. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. Share email.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [Google] Is Thought Leadership The Future of Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In our last interview, Steve McKee asked if Big Data was the future of marketing. Mark Schaefer discussed culture and  the future of search. Tell us: who is Liz Alexander? don’t blame them.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Google] How to Use Video as Part of Your Social Media Marketing Strategy
    The fact is, YouTube has grown up over the last few years to being the second largest search engine next to Google. When it comes to social media, the power of online video is undeniable. Video creates a personal connection in a way text can’t. Many marketers disregard YouTube as a mere extension of the show America’s Funniest Home Videos.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Google] The Expanding Role Of B2B Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strateg
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Google] 5 Marketing Mistakes You Are Making…Right Now
    PPC ads are not excluded from this: Google reports that 70% of mobile searchers call a company straight from the PPC ad. Google also reports that users are 6% to 8% more likely to click on PPC ads that contain phone numbers. 'You’re not a bad marketer. Chances are, you’re a pretty good one. You blog. You have a social media presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 29, 2013
    [Google] Social media disaster: What I learned when EVERYTHING went wrong
    argued that it wasn’t (Google was my supportive friend here), but, I hit a wall of IT obstinance. argued that it wasn’t (Google. 'By Rogier Noort, {grow} Community Member. In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. Good for me., The Strategy. There were other issues.
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 2, 2013
    [Google] Daily Social Media Usage Includes B2B Customers and Prospects
    That’s almost half as many as performed on Google. 'Many B2B companies complain that their customers and prospects don’t use social media. According to the growing stats, 40% of the world uses a social media site every day. And your B2B customers and prospects are likely among them. The complete infographic is below.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Google] The Most Important Marketing Metrics
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Google] How to Select the Perfect Image for Your Next Blog Post
    Remember, the first image in your blog post is usually what gets pulled in when people share links to your content on Facebook, Google+, and LinkedIn. 'By now, you''ve probably heard about the importance of visual content. me too. Things to Consider When Selecting the Perfect Blog Post Image. 1) Do you have the right to use it? how''d I do?
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Google] How to Explain To Your CEO That Social Media Is Not Optional
    Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. 'Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. lot more traffic.
  • FATHOM  |  WEDNESDAY, JUNE 18, 2014
    [Google] Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
    Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. Learn more about Google Adwords Auction tool at Google Support ! 'It is said, If you know your enemy and know yourself, you will win 100 battles. What is this revolutionary tool? The Auction Report! Great!
  • LEADER NETWORKS  |  MONDAY, OCTOBER 25, 2010
    [Google] Social Media and Personal Risk Management: A Case Study on A Paris Vacation
    My mornings started as early as possible, while my child slept off the sights and the many hot chocolates of the past day, with a quick news scan on Google. I am a road-warrior. You know the type - a real dyed-in-the wool, hardcore traveler. All of which happened *after* I landed at CDG Airport last Saturday.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 17, 2011
    [Google] Content Marketing from the Inside Out
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 5, 2013
    [Google] Is Your Website Mobile Ready for the Professional Tradesmen?
    Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year. Here’s a collection of best practices, white papers and case studies for your review and to help get you started: The Mobile Playbook created by Google. Is it mobile friendly?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Google] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Google] 29 Quotes On The Future of Business
    And please follow along on  Twitter , LinkedIn , Facebook   and Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The world has changed. And many businesses are struggling to keep up. And don’t forget to mention the source of your inspiration. Thanks for your help! Peer recommendations drive sales.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 3, 2014
    [Google] Please Don’t Mistake Blog Writing for Book Writing
    Leave a comment here, or connect with me on Google+. 'Blog writing isn’t the same as book writing. Here’s why. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. And I agree with her that blogs make bad books.
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Google] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    This same point was underlined by a recent study by Google, the Conference Executive Board (CEB) and Motista. 'Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy. Like the ability to keep one’s job. Or the ability to get home at a reasonable hour.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2011
    [Google] Gmail Releases Smart Folders, Email Marketers Be Aware
    Gmail, Google's incredibly popular email service, is known for its ability to push the limits of the inbox. Labs Google continues to release interesting new features designed to help email users. Google is classifying bulk mail as "any kind of mass mailing (such as newsletters and promotional email)." Marketing Takeaway.
  • WRITTENT  |  FRIDAY, MARCH 15, 2013
    [Google] The Hottest Marketing News of the Week
    Google Reader Shutdown a Sobering Reminder That ‘Our’ Technology Isn’t Ours Maybe you are one of the furious media people [.]. Even if you didn’t experience serious rise and falls this week, the global marketing world is all about change and move. Let’s get an eye on what was going on. Marketing News
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Google] IDC Sees Massive Disruption From Industry’s Platform Shift
    Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Google] The Winning Formula for Sustainable Lead Generation
    Use tools like HubSpot's Keyword Grader to identify appropriate keywords and Google Insights for Search to see which keywords are trending in your industry, and you'll have an easier time not only brainstorming topics, but developing topics around what people clearly need more information on. The ingredients for the recipe are: Getting found.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Google] 6 Ways to Use Call Tracking in Your Call Center
    For example, if they called after an organic search, the Whisper Tone could say, ''Google - Organic Search.''. 'Call centers have long had very sophisticated software that manages the entire call center environment everything from call cues, agent performance, scripts, and even record-keeping. These tools are robust and powerful.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 23, 2013
    [Google] Our Massive Project – Optimizing Fearless Competitor for SEO
    In addition, Google search has changed. One link per post is the kind of quality that Google spiders will like. Unlike print, each post lives forever and is indexed by Google (which is why a blog works so well for SEO!). This blog, which we’ve been writing for over seven years, should be ideal for search marketing (SEO).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Google] 3 Lead Management Questions Sales will Ask Marketing
    Google Bookmarks. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. How dead is dead?
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Google] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    Google Drawings. All it takes to create a totally-customized.png image with a transparent background is a Google account. m convinced that Google Drawings is among the most under-utilized tools for creative visual content: Image credit: Hubspot. Like other Google products, the interface is incredibly intuitive. Canva.
  • SYNECORE  |  MONDAY, JULY 29, 2013
    [Google] Digital Video Advertising is Growing; Marketers Get Excited
    LinkedIn/Google. Google AdWords for video currently runs ads on YouTube as part of the TrueView family, which only requires payment for the amount of views the video gets. And what if that broken record was spewing really wonderful news for marketers, like how video rules (have your heard that before ?) This year, 74.4 since 2012.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 19, 2013
    [Google] Top 5 Email Prospecting No-Nos
    Case in point: Weekly, I get an email from someone trying to tell me that our website has poor SEO rankings on Google, and could we talk about what his company can do for us. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com. Promise not to tell anyone? SCANDALOUS, I know!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 6, 2012
    [Google] 7 Habits Of Highly Effective (And Successful) Teleprospectors
    simple Google search including the company name and target title always has the potential to yield good information as well. A colleague of mine recently discussed the 7 bad habits inside sales people practice. So in this edition, we’ll flip the coin and take a look into the actions and habits that make Business Development Reps successful.
  • MARKETING INTERACTIONS  |  SUNDAY, MARCH 14, 2010
    [Google] Marketing Content Must Reach Beyond Two-Way Dialogue
    Let's take a look at a possible scenario: David, a prospect, enters a search term into Google and finds an article your company wrote about why it's critical to solve a problem he's facing. The prevalent consensus about the evolution of B2B marketing is that we need to motivate two-way interactions. Well, it's not enough.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 14, 2011
    [Google] Slideshare – the Quiet Giant of Content Marketing
    Especially since Google can now search inside presentations and it is fully compatible with mobile devices, SlideShare is more important than ever. At Find New Customers , we’re big believers in Slideshare as a Content Marketing tool. In fact, a good example is our Slideshare on B2B lead nurturing. But just how big is Slideshare?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Google] Can Lead Generation Become More than “Frosting and Cherries?”
    Post on Google Buzz. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain.  His view is that the current state of lead generation is dead.  Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive.  Tweet This!
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Google] Is Empathy The Secret Ingredient To A Social Business
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough. What is a Social Business?
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Google] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
    Search Google and you''ll find nearly 10 million hits for writer''s block. What industry keywords do you want to rank for on Google? 'One of my least favorite things that happens to me at work is writer''s block. stare at my screen -- the cursor taunting me maniacally. Why can''t I just think of something to write? Just keep reading.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 16, 2014
    [Google] How to Successfully Manage Your Inside Sales Team Remotely
    Lastly – use tools like Google Drive to share documents. 'A few years ago I was faced with a tough decision. was moving 20 miles north of Boston, which posed a problem because my job was 22 miles south of it. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. Don’t pan ic! Communicate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Google] 5 reasons you should be in social media, even if the boss says “no”
    What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Google] WTF Does Kevin Spacey Know About Content Marketing?
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Why Kevin Spacey? Tweet.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Google] 3 Sites to Showcase Your Personal Brand
    It’s also a page that can be found in Google, so I like the option of creating another content asset to direct people to my social media sites. I  had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. Zerply.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Google] [Chart] Marketing Automation Means More Marketing Jobs
    Google Bookmarks. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Like this chart? To sign up just click here. Share email. Facebook.
  • AD YOUR COMMENT HERE  |  THURSDAY, MAY 26, 2011
    [Google] #BWENY Session: The Future of Content Curation
    SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. There’s no overwhelming narrowness to curation.
  • AD YOUR COMMENT HERE  |  THURSDAY, AUGUST 5, 2010
    [Google] Thoughts on Flipboard: Content vs Social
    My Google Reader has (admittedly) way too many feeds, but I love it.  Once I get that targeted info, I explore what my social network is reading (Twitter links, Facebook posts, Google Buzz, etc).  I’ve been using Flipboard for about two weeks now.  It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Beautiful.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Google] Is Marketing Getting Too Creepy?
    Indexed by Google. little over two years ago, we published a post about Google Analytics releasing the ability for people to opt out of having their behaviors tracked. Many marketers who rely on Google Analytics were concerned about widespread adoption of this feature, making it difficult for them to do their jobs. So who cares?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Google] Personal knowledge management - Wikipedia, the free encyclopedia
    Other useful tools include Open Space Technology, cultural anthropology , social bookmarking , stories and narrative, mindmaps , concept maps and eco-language, single frames and similar visualization techniques, just-in-time canvassing tools, automated knowledge harvesting tools, and Google Desktop and similar desktop content management tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Google] 25 social media influencers Forbes ignored, and why
    Avinash Kaushik — Google’s chief digital evangelist and one of the most influential bloggers on analytics. 'Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. Not so fast.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Google] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
    The social platform where marketers typically spend the most is Facebook, at 54 percent ; however, Pinterest, LinkedIn, Google+, and Twitter are also popular options. 'As a local business, you may have come across the term SoLoMo. Think Local. Around 60 percent of mobile users tag their location in social media updates and photo uploads.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google] Why Aren't SEOs Very Good at Content?
    So, in an effort to stay in the game amidst the Google algorithm changes in the past 18 months, these SEO firms are turning to content marketing firms to produce content for them. 'I spoke recently to the CEO of a large content marketing firm. They produce everything from blog posts and White Papers to technical docs and proposals.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 7, 2013
    [Google] "Are You Guys Even a Call Tracking Company Anymore?"
    And, word on the street is that Google is going to start offering it for free in the next couple of years anyway. 'Earlier this week I was on a demo call with a large advertiser based on the East coast. This company was blown away by Conversation Analytics. They want to track every phone conversion and missed opportunity. think so.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 25, 2009
    [Google] The Best Way to Promote Your Offline Business to Online Prospects
    Use Free Google, Yahoo, and Microsoft Directories to Bring Your Business Front and Center on Local Web Searches. Once you are listed in these directories, you have a chance to get listed in the "Google 10-Pack" - which is an invaluable way to get the word out about your business when people type in search terms in your local area.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Google] 6 Brilliant Uses of Video
    Google Bookmarks. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  But inspiration is a far more appealing emotion than pride. 
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Google] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.
  • INBOUND SALES NETWORK  |  TUESDAY, JULY 12, 2011
    [Google] Stop Depending on Your Salespeople to Generate Leads
    They go online and Google your website but they also look at competitive offerings, reviews of your company, and check out forums or blogs discussing your company and the solutions you offer. Keeping a healthy profitable pipeline is probably the most important job that your sales people have. Traditional Methods of Lead Generation are Broken.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 30, 2012
    [Google] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
    ” I’m confident that if this journalist sees my surname on Twitter, LinkedIn, Google+ or in a blog post, etc., ii) I’ve had decent success in being Circled back on Google+ by journalists, probably because it’s not designed to be an aggressive connection platform. end with a successful case study of my own. My Five Suggestions.
  • ONPATH  |  TUESDAY, APRIL 19, 2011
    [Google] Sales Lessons from Pursuit of Happyness
    Some of our clients include Google, IBM and Hewlett-Packard. You may have seen Will Smith starring in the movie Pursuit of Happyness. Do you remember the sales cold-calling scene? Notice how Will Smith’s character, Chris Gardner , maximizes his calling time. Gosh, he doesn't even put the phone down. He got the appointment.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 8, 2011
    [Google] B2B Blogging Trends for 2011
    Post on Google Buzz. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 28, 2010
    [Google] Three Overlooked Ways to Improve SEO Results
    Post on Google Buzz. To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Most still focus on the same basic areas: • Keyword research. On-page optimization (content, headings, meta tags). Digg this!
  • MARKETRI  |  TUESDAY, JANUARY 24, 2012
    [Google] Five Steps to Effective B2B Inbound Marketing
    Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. Check Google Analytics to see what keyword phrases people are using and keeping people on your Web site or Blog. Create a Blog.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 2, 2013
    [Google] 10 Questions to Help Audit Your Social Media Strategy in 2013
    Perhaps you should consider enlarging your presence to newer social media sites such as Pinterest , Instagram, and/or Google Plus. Hospitality Industry Social Media: “Get Social” Pages are Perfect The First 5 Things You Should Do With Your Google+ Business Page Social Media Book Review: A Survival Guide to Social Media and Web 2.0
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 9, 2012
    [Google] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
    This list was compiled based on page views in Google Analytics. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline.
  • MODERN B2B MARKETING  |  MONDAY, MAY 21, 2012
    [Google] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
    Buyers trust companies that have higher Google rankings and your content can help get you up there. by Jon Miller Recently I was interviewed by content marketing expert and co-author of  Content Rules  C.C. Chapman on his Content Conversations cinchcast. Content In the following episode I chat with C.C Content can help with brand preference.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Google] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Similar to Google Analytics , Baidu analytics provides online marketers web performance and advertising ROI metrics by generating detailed statistics on traffic, traffic sources, pages data, and conversion benchmarks. 'In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Coaxial Cable)”. coaxial cable)”.
  • WRITTENT  |  FRIDAY, JANUARY 3, 2014
    [Google] How to Optimize Your Blog for SEO: 5 Steps
    Your website needs to rank well in Google, Bing, and Yahoo to capture the attention of your future customers. In fact, Google has used load time as a ranking factor since 2010 , rewarding sites that offer speed as a function of a superior user experience. To measure your site speed, we recommend Google’s own tool.
  • VIDYARD  |  MONDAY, JANUARY 21, 2013
    [Google] 21 Reasons Why People Don’t Like Your Video
    Google doesn’t like your video. Google doesn’t crawl a video  like they crawl a blog ; search engines don’t pick up keywords in your video unless you provide them. So, our team has put together 21 (of the many) reasons why people don’t like your video. Let’s dive into the 21 reasons why people just don’t like your video: 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Google] eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
    In a more advanced, customised example, data from a particular Google Spreadsheet could be fed into Google Earth. eLearning & Deliberative Moments. Transforming from elearning practitioner to academic researcher and deliberationist. It was originally part of a class wiki. services like social bookmarking or photo sharing. services.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Google] How Do You Leverage Paid Media? [Marketing Cast]
    An example of that would be Google AdWords: you pay for ads that show up next to specific search results. Free eBook: 7 Google Tools to Improve Your Marketing Effectiveness. Google is not only a search engine. In marketing circles, the discussion around earned media vs paid media is often heated. What Is Paid Media?
  • INBLURBS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Google] The Pepsi Social Way
    Major brands like Pepsi, Coca-cola , Ibm, Microsoft, GE, and Google are using these social media marketing tools as part of their marketing strategy. Not only that social media marketing has also increased popularity because now major search engines like Google have started indexing social media content. The Pepsi Social Way. Web 2.0
  • CONFLUENT FORMS  |  MONDAY, JANUARY 25, 2010
    [Google] Blog tip #1: Blogger over Wordpress (or other hosted solutions)
    The Blogger service, offered by Google, is the only service to fulfill these requirements. If you're trying to decide which blog service to use you've probably stumbled across the long-running debate in any number of forums. Wordpress , Blogger , Typepad. how do you choose which one to use? All for 0 cost.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Google] Why Keyword Level Call Tracking?
    In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google AdWords. Google generates more than $15 billion in PPC search ad revenue annually alone as companies dedicate more money and resources to creating a highly effective search campaign. 'Keyword level call tracking.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Google] The Benefits of Using Content to Show Your Nonprofit's Impact
    'Using content to show your impact, whether it be through videos, a blog, images, interactive website pages, or downloadable guides or brochures, is becoming more and more important to your current and future supporters. Here are four simple -- but important -- benefits of using content to show impact and help increase awareness, support, and funds.
  • REPUTATION TO REVENUE  |  MONDAY, APRIL 4, 2011
    [Google] B2B marketing as media: Six ways to think like an editor
    all the blathering about Google's +1 last week). B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., What kinds of content should you actually create? What's New (otherwise known as… News!).
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Google] Top Marketing Predictions For 2014
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. So there you have it.  Strategy
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Google] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Google] Banner Ads Work; Really
    Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. URLs from banner ads need to be tagged so that Google Analytics can monitor site engagement and creative tactics. The above is true of a b2b message as well. Please let me know your thoughts.
  • HUBSPOT  |  SATURDAY, JUNE 9, 2012
    [Google] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
    Google Finally Takes a Clear Stance on Mobile SEO Practices From Search Engine Land. This article from Barry Schwartz helps us bridge the gap between the two with his report on Google's official stance on mobile SEO. Gather round, inbound marketers. have a story for you. Actually, I have like 5 stories for you. Everything good?
  • ANNUITAS  |  WEDNESDAY, MAY 28, 2014
    [Google] BMA 2014 Recap Day 1. Most of It Anyway
    While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there. Her message was clear – marketing needs to innovate. 
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Google] “How-to” Video Content as Your First Line of Case Deflection
    Chances are you went to Google first and YouTube second. You probably look for how-to video content to teach you how to use the product, or search Google to find further, more detailed information. 'Today the customer has more purchasing power than ever. Video for all parts of the customer journey. Where did you start?
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Google] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Though Google threw a curveball that many-a-marketer didn''t see coming, one thing remains the same with the search engine conglomerate: what it considers to be best practices for SEO. that we''ve covered these past several days. right?
  • SALES LEAD INSIGHTS  |  FRIDAY, AUGUST 21, 2009
    [Google] Business Software Marketers: Finally a Conference Designed Just For You!
    The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Google] What Is an Inbound Link? [FAQs]
    Here''s what Google says is unnatural : "Links with optimized anchor text in articles or press releases distributed on other sites. Google understands the context of a link -- so more generic "learn more" and "click here" anchor text can be just as valuable as keyword-optimized anchor text. But what exactly are inbound links?
  • INBLURBS  |  MONDAY, NOVEMBER 1, 2010
    [Google] Search Engine Optimization Tips to Get more Traffic
    Google dominates all the current markets and it holds the top position amongst search engines. Design your website as per the guidelines of Google. Update your knowledge about Google ranking strategies. Marketing takeaway tip: Social media marketing and SEO is very important to reach top pages of Google. Things to avoid.
  • MARKETING ACTION  |  TUESDAY, MAY 6, 2014
    [Google] Get Found: 3 Tips to Optimize Your Blog for SEO
    trillion (“t”) Google searches. Done well, SEO can radically increase your page rank; at Act-On we’ve seen companies go from page 100+ to page 1 of Google. 'Sixty percent. According to blogging.org , that’s the percentage of businesses with a corporate blog. Yes, with a “b”.). Blogging is a crowded space. Blogging.org). ContentPlus).
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Google] 10+ Ways To Use B2B Social Media In Your Business
    Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Skin your YouTube page.
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