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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 13, 2013
    [Google] One Bad Apple. A {growtoon}
    Related Stories Battle lines. A {growtoon} The Google Glass Rival? A {growtoon}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars   Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. mars dorian.com/.
  • SAZBEAN  |  SATURDAY, NOVEMBER 5, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of November 5, 2011
    Reasons Google+ Could Win the Social Enterprise Battle (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Jim’s Marketing Blog).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 29, 2011
    [Google] 5 Big Marketing Fails of 2011
    The Times cried foul, Google agreed and J.C. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly. Kenneth Cole Sticks Fashionable Foot in Mouth. Netflix and the Bad Fix.
  • FATHOM  |  TUESDAY, APRIL 14, 2015
    [Google] Mobilegeddon: Beat This Villain With a Mobile-Friendly Site
    First, start with Google’s Mobile Friendly Test. While Google claims that responsive is the best way to go with your site, having an m. We were warned. Now the algorithm updates to end all algorithm updates is upon us and there’s no way to stop it. It all comes to a head on April 21st, 2015. What To Do? site is still acceptable.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Google] 14 Digital Marketing Myths We Love To Laugh At
    But the truth is, rankings don’t equal results and unless you’re willing to risk your credibility and authority in your industry, the results coming in are far more important than your ranking on Google. But with all great things come the not-so-great things like the myths and misconceptions on the impact of B2B online marketing. single.
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Google] 4 Content Marketing Goals for a Coach Website
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What were they?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Google] 8 Questions to Steer Your Marketing Priorities
    What did you type into Google when you first started searching? Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Steer Toward Your Customers. Are our prices fair? What was your buying process?
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Google] Memejacking: The Complete Guide to Creating Memes for Marketing
    Visual content is practically made for social media sharing, and because memes are usually visually oriented, they make great fodder for your social media accounts such as Facebook, Google+, and Pinterest. 3) They Attract Traffic, Likes, and Links. Success Kid. Old Spice Man. Rage Comics. Don't believe me? What's a Meme? Recognize any?
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Google] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages What is Conversion Optimization? Phone call completed.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 16, 2014
    [Google] How to Successfully Manage Your Inside Sales Team Remotely
    Lastly – use tools like Google Drive to share documents. A few years ago I was faced with a tough decision. I was moving 20 miles north of Boston, which posed a problem because my job was 22 miles south of it. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. Don’t pan ic! Communicate.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 3, 2013
    [Google] How You Can Create Your Optimal LinkedIn Profile – 5 Tips
    We’re honored that BuyerZone.com selected Fearless Competitor as the  #1 B2B marketing blog of 2012  and we learned yesterday that this blog ranks in the top 10 on Google search results too! LinkedIn is THE business site in social. You need an optimal profile. That includes very senior executives. Tips for Optimizing. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 20, 2011
    [Google] 7 Keys to B2B Marketing Success
    These are the terms people type into Google, Yahoo, Bing, etc. B2B Lead Generation : The 7 Keys to B2B Marketing Success. Working with the new client for the B2B lead generation consultancy Find New Customers , we’re coaching them on the basics of B2B marketing. After all, you have so many options today – it’s overwhelming.
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 27, 2013
    [Google] Interesting Threads in Dell’s 2013 Social Media Predictions
    For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. I happen to be one of the 14 people quoted in this Dell e-book,  Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. agree completely. You #keyword #spammer #you.”
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 18, 2012
    [Google] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
    These are keyword monitoring, which tracks the user’s site rank in Google and Bing, and competitor monitoring, which captures metrics such as Google PageRank, inbound links, and indexed pages. With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] How to be useful, despite your smartphone addiction
    It’s perma-connected to the web, which means every twenty minutes or so, I switch to the twenty other tabs in my browser and check my Facebook / Google Plus / Twitter / Gmail accounts. I get a lot of work done, but I’m also just as useful outside of work. By Mars Dorian, {grow} Contributing Columnist. Here’s how: 1. Really.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] 15 Must-Have Tools for Professional Copywriters
    Google Drive (free). For me,  Google Drive is the perfect answer. They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. Here’s a suite of 15 must-have tools copywriters should equip themselves with. 1.  Copyscape (free). Zite (free).
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Google] Healthy Habits For Optimizing Your PPC Campaign
    Record the results in a Google Drive spreadsheet, so previous ad winners are documented and readily available. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home. This three-step approach will help you optimize excessive keyword lists AND drop those 10 pesky pounds. Stay hydrated. Breathe.
  • JUNTA 42  |  WEDNESDAY, MARCH 28, 2012
    [Google] 10 Things You Need to Know about Content Marketing World 2012
    This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. Rick Springfield – enough said.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Google] Employee Sues Employer Over Ownership of Six Million “Likes”
    James Wu | Facebook | Google+ | LinkedIn | Employee Sues Employer Over Ownership of Six Million “Likes” by James Wu - Maximize Social Business. Additionally, Facebook also allows unofficial Facebook Fan pages that are created and run by individuals who are […] Author information James Wu James Y.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Google] Quit Cloning Content: Battling Crap Content Through Form
    Just take a look at a Google Trends report and you''ll see the interest over time escalate drastically over the past two years. When I look back on 2013, I think of it as the year the concept of "content marketing" skyrocketed. As you can see, there are many formats through which your content can be shared. Inbound Marketing content creatio
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Google] The essential guide to building your business through Twitter search
    If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites.  . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. funny movies. Steelers win”.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 7, 2015
    [Google] 10 Things You Didn’t Know About WordPress
    And of course, we cannot overlook the fact that Google loves WordPress, making it the most SEO friendly CMS around. We talk about WordPress on our blog often, as we undoubtedly believe it is the best CMS for any website project. WordPress will be celebrating it’s 12 th birthday on May 27, 2015. 2. Volunteers build WordPress. run on WordPress.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Google] 10 Ways to Generate More Leads from Your Business Blog
    But be careful – some experts claim that the technique can be subject to penalty by Google if they believe it represents an attempt to “ manipulate links to your site ”.). Here are 10 proven ways to generate more leads from your blog. And no, #1 is not “write better content” (because you already knew that.). 1. Subscribe Now!”). 4.
  • WEBBIQUITY  |  MONDAY, APRIL 30, 2012
    [Google] Why Twitter Needs to Change to Keep Up with Social Media Marketing
    Here are some of the major problems Twitter needs to address if they hope to keep up with Google+, Pinterest, and Facebook. 1. Google+ allows you to post similarly to Twitter, posting short ideas and jokes and links, but they also encourage a sense of community with comments threads and Circles. Guest post by Nisha Kaushal.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Google] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
    HubSpot has a lot of content development resources to help you create your calendar here and here. 5) Take part in Google Hangouts. Giving Tuesday held a series of Google Hangouts on Air to discuss different parts of the movement, aimed at different audiences, with a panel of guests. Who wouldn''t want to be? And why not? Hangout!
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Google] Lead Generation Effectiveness – What Works and What Doesn’t?
    Social media is no savior. I’m an extensive user of social media – Twitter, Facebook, Linkedin, Google +, etc. When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? The answer to this question can be found in the chart below. How can you use this chart? What do you think?
  • SYNECORE  |  FRIDAY, JUNE 27, 2014
    [Google] What is Integrated Digital Marketing (IDM)?
    Using Paid search tactics such as Google Ad Words will offer your brand numerous ways to micro target prospects more cost-effectively than many traditional forms of advertising. Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website ? process.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Google] BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]
    Articles within the vertical were shared the least via Google+, earning fewer than 80,000 shares through the social network. 4) Native advertising earned the most shares within two verticals. And within these three verticals, 1% or fewer shares were earned through Pinterest, LinkedIn, and Google+. The takeaway from these posts?
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Google] Email Marketing ROI: Measure with Ease Using HubSpot
    Note that Google now encrypts most of their searches; if a keyword is not provided then you will see the term 'Unknown Keywords SSL.'. Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Alternatively, a negative ROI signifies a lower return than the original investment. Don’t believe me?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Google] Does Your Blog Deliver a Positive User Experience?
    In a Google survey , 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business. In a Google survey, 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 9, 2015
    [Google] Are Salespeople Overlooking Video?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Are Salespeople Overlooking Video? Everything that we read today about social sales points to three consistent facts … We have moved away from the pitch and instead toward the conversation. Jamieson contributes a monthly column on Social Selling. Social Sales
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 20, 2014
    [Google] Lifehacks for the Modern Marketer
    by James Hahn II Related Stories Understanding the moving target of Facebook reach How to fix Google+ Are the bad guys winning? How do you get it all done? If I had a nickel for every time I heard this question … well, I wouldn’t be rich (let’s be honest) but I could probably treat you to lunch. eMail management tricks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Google] 5 reasons you should be in social media, even if the boss says “no”
    What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Google] 8 Steps To Build A Content Hub That Converts [Slides]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Preparing To Build Your Content Hub.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Google] How To Avoid the Biggest Pitfall of Progressive Profiling
    According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” Then, as they come back over time, continue to gather a little bit more. And then it all falls apart. The Problem With Progressive Profiling. Source , Page 6). Your Turn.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 7, 2013
    [Google] Focus On Your Customer’s Brand In The Future of Marketing
    You can also follow Nick on Facebook and  Google+. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Today’s interview is with List.ly Co-Founder Nick Kellet  (@ NickKellet ). For a great example of a List.ly Product. Community.
  • HUBSPOT  |  THURSDAY, NOVEMBER 5, 2015
    [Google] 10 Time-Saving Tools for Managing Your Social Media Following
    Social and website traffic measurement from Google. Applicable network(s): Twitter, Facebook, Linkedin & Google+. Keeping up with emerging social media networks is challenging. It's easy to feel like you're spreading yourself thin. Ones that actually work. 10 Time-Saving Tools for Managing Your Social Media Following. 1) Crowdfire.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Google] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    Google+ news feed photo uploads. Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. According to 3M Corporation , 90% of information transmitted to the brain is visual. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 26, 2013
    [Google] 10 Reasons to Redesign Your Website Now
    Get rid of the clutter. 4.  To ensure that your site is effectively optimized ( SEO ) for Google’s ranking algorithm. Are you thinking about redesigning your website, but hesitant to begin because of the time it would take and the costs associated with it? Clean is in. Learn more > 5.  To make your messaging clearer.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Google] How the Big Social Networks Use Email to Increase Engagement
    Google+. Google+ has a weekly digest email that prompts readers to both follow new users, and read new content. What's great about the email is the in-email buttons that allow you to easily add new users (whose relationship to you Google+ helpfully identifies) right in the email to build your following. Pinterest. Facebook.
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Google] 8 Times When You Shouldn't Feel Guilty About Using PPC
    If you've never set up an AdWords campaign and you find yourself in this scenario, check out this blog post, " A Simple Guide for Setting Up Your First Google AdWords Campaign." Let's not forget that Google PPC isn't the only paid online advertising that marketers can take advantage of. After all, everything in moderation, right?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Google] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. 3. Next, you should look for paid sources like Google AdSense, Outbrain, Taboolah, Nativo, and Sharethrough. After the webinar, we received dozens of questions. We hope this helps.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Google] 5 Content Marketing Faux-Pas that are Killing Your Business
    In fact, Google has a strict policy and a ‘zero tolerance’ about keyword-stuffing and severely penalize websites following such practices. Is your website fading into oblivion? It could be because of your poor content marketing strategy. When it comes to content marketing strategies , B2B tend to underdo it. Lack of Goals.
  • WRITTENT  |  WEDNESDAY, APRIL 30, 2014
    [Google] 11 Ways to Write Damn Good Headlines
    Keyword-centric headlines are crucial to getting your blog post ranked highly on Google. Whether or not you mention your primary keyword early in your headline is a major Google ranking factor. Naturally, you should always be writing for humans, but keep Google in the back of your mind as well. Sufficiently scared? Image source.
  • FATHOM  |  MONDAY, JANUARY 13, 2014
    [Google] Embrace the Suck: 3 Reasons Why Negative Online Reviews Are Helpful to Your Brand
    Whenever I see a Google Plus local business page that has a large number of nothing-but-five-star reviews, one word comes to my mind: “fake.” No company gets a 100% satisfaction rating from every customer they’ve ever done business with (unless your customers consist solely of your friends and family members).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Google] The 10 best big company blogs in the world
    Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves. There seems to be a lot of noise about the “death of the company blog.” What are the best company blogs today? Walmart.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Google] 11 Apps Every Marketer Should Download
    Have you ever been on the go but needed to access your Google Documents to update something you simply forgot to change before you left the office? GoDocs is not an official Google app, but it still works really well to access your Google Docs. Apps are everywhere these days, and not just on your iPhone. Enter Statigram !
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Google] Straight Talk on Social Media Gurus
    Don’t abandon your blog to dedicate 100% of your time on Google+.  By Stanford Smith, Contributing {grow} Columnist. love experts. These folks have invested their own time and money learning something so I don’t have to.  My problem is with you.  Specifically, I think you are learning the wrong lessons from social media luminaries.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Google] 6 Playfully Spooky Marketing Campaigns Just in Time for Halloween
    Then, they actually pull up a map of your house on Google Maps, and show little cartoon ghosts haunting it with hilarious "ooooOOOOOHs" and eerie music! When you click the button "Find Out How to Unhaunt" that will help you unhaunt your house, you're taken to a Google Map of driving directions to your nearest Little Caesars location.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 21, 2013
    [Google] Does Rapid Technology Adoption Breed Long Term Success? [CHART]
    Many other major vendors such as Google and Microsoft themselves have recently made the same conscious decision to drop IE8 support so that they can leverage advances in browser technology to bring you a better product.  In fact, browsers are another good example where frequent, stable releases with high adoption rates have bred success. 
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Google] Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. And with good reason. Like a shiny object.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JANUARY 22, 2013
    [Google] Eight ways B2B market research differs from B2C
    Connect with Andrew on Twitter or Google+. Warning.  Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.  Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. 
  • WRITING ON THE WEB  |  THURSDAY, MARCH 24, 2011
    [Google] 11.5 Steps to Video Blogging in 30 Minutes
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. Set up webcam, test for lighting. Reviewed the video clip, reshot it a 2nd time.
  • THE POINT  |  THURSDAY, MAY 30, 2013
    [Google] The Long Distance Relationship: How to Work with a Remote Marketing Agency
    Ask your agency to maintain a record of project status and “next steps” (perhaps using a file sharing platform like Dropbox or Google Drive ) so everyone is on the same page, and so you can access project updates even if your agency has already gone home for the day. 2. The era of agency specialization is well and truly upon us. Trust them.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Google] Do You Have Legal Consent to Post Employee Photos on Social Media?
    Facebook | Google+ | LinkedIn |. Smart companies take a holistic approach to their social media marketing efforts.  Related to those efforts to use employees in marketing is an employers […]. Author information. James Wu. James Y. Wu contributes a monthly column on Social Media and Employment Law. James Wu.
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Google] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    Her response to a Google ad.). It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. In short: no.
  • BIZNOLOGY  |  TUESDAY, JUNE 24, 2014
    [Google] Social networking services should be facilitated not controlled
    Maybe you need to do a better job of being an engaged participant on communities that already exists, be it on Facebook or Google Plus groups or pages or on messages, forums, or even subreddits. If you can find a copy, buy one. Everything  Amy Jo Kim  recommends can be mapped perfectly to web2.0 community is indeed a family. Play with them.
  • BIZNOLOGY  |  TUESDAY, MAY 22, 2012
    [Google] You’re only renting in social media
    What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. Photo credit: Wikipedia.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 6, 2015
    [Google] Employers: Guidance to Refine Social Media Policies, Part 1
    Facebook | Google+ | LinkedIn |. Employers, how often is your company’s Employee Handbook updated?  How often are your employee conduct and social media policies reviewed for compliance with the law?  At the very least, hopefully these policies and documents are reviewed and updated annually.  Author information. James Wu. James Y.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Google] The Best Product Videos Ever (and Why They Make You Buy)
    Some product videos write themselves -- the introduction of a brand new iPhone, for example, or the big reveal of Google Glass. Google Chrome | Jess Time. No product video shows this "invisibility" of really good products better than Google''s "The Web is What You Make It" series. I could watch product videos all day long.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2011
    [Google] How to Destroy Your SEO in a Post-Panda World
    That is, until Google unleashed, of all things, a panda , and collapsed their empires the way Odoacer deposed Romulus Augustus and squashed the Roman Empire for good in 476 A.D. Let's take a quick look at how Google's Panda algorithm update changed SEO and what you can do as a marketer to stay on Google's good side. Step 1.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google] SEO Tips from the Cosmos to Your Content
    Given the constant, sometimes unknown updates to Google’s search algorithm, it’s imperative to answer the needs of your audience rather than purely creating content to fulfill keyword demand.” “Don’t go directly to Google Keyword Planner for keywords,” suggests Armenti. That’s totally fair.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 16, 2015
    [Google] Digital learning and the invisible Digital Divide
    After all, nobody gets training in Google, Facebook or iPhones. As you start looking at this closer, you’ll notice that most people who use Google, Facebook and iPhones only use a very small subset of their capabilities. You see it in their body language, their test results, and in their lack of participation. We just use them.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 7, 2010
    [Google] 5 things to do to get ready for coming communication shift
    As they do that, it may become possible to have passive discovery of interesting conversations guided by the algorithms of Google and Bing and their analysis of vast amounts of social media data. A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Google] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Tool That Will Replace Your Social Media Agency: Likeable Hub by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 22, 2015
    [Google] 10 Marketing Trends That Should Influence Your Content Strategy
    survey by Millward Brown Digital and Google revealed that nearly half (46 percent) of potential B2B buyers in 2014 were millennials (ages 18-34). As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. However, staying on top of everything that’s going on in the world is next to impossible.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Google] Social Media + March = Madness in the Workplace
    James Wu | Facebook | Google+ | LinkedIn | Social Media + March = Madness in the Workplace by James Wu - Maximize Social Business. It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015. 
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Google] 9 Things Great Writers Do Every Day
    Edit slow. 9) Google any grammar questions. If you come up against a grammar issue while you’re writing, do a quick Google search on it. You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. Habits have the uncanny ability to stick with you. New York Times. Slate.
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Google] 5 New Year’s Resolutions for Marketers
    Make Google Analytics my home page. always thought I did a pretty good job of this – after all, I posted my blog posts on Facebook, LinkedIn, Twitter, and Google+. There’s something very optimistic about the people who make New Year’s resolutions every year. Hope springs eternal. In 2016, I plan to take this approach to heart.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 30, 2014
    [Google] 4 (More) Attributes of Your Next Content Marketing Star
    crowdsourcing ) They should also attend industry events (online and in-person) and set up Google Alerts to stay up to speed on what's happening in their industry. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.
  • HINGE MARKETING  |  MONDAY, MAY 5, 2014
    [Google] It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help
    On Google+ or LinkedIn? Related Stories Google+ 101: What it is and Why it’s Valuable for Professional Services Firms Hinge’s Fab Five: April 2014 Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care Email marketing may be the Rodney Dangerfield of professional services marketing.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Google] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    Google’s Glass and Innovega’s iOptik lens system are prime examples of wearable AR technology in action, while Amazon’s new iOS app offers a glimpse into the possibilities of augmented-reality shopping. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. And shop.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Google] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    It is a big, “no-no” for Google. Flat, one-page “websites” are often used for spamming purposes and are not ranked will by Google. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. Duplicate content is not good for search engine performance.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Google] 5 Key Steps to Consider When Guest Blogging
    Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. If you’re tracking visits, use Google Analytics to see what type of audience your post has sent to your site. Earning quality backlinks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Google] 25 social media influencers Forbes ignored, and why
    Avinash Kaushik — Google’s chief digital evangelist and one of the most influential bloggers on analytics. Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. Not so fast.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Google] 10 Great Writing Books & Tools For B2B Content Marketers
    Within a few seconds, you create a free account and are taken to blank white screen, much like the Google Docs view. Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Content Marketing Books. Yes, this is a creative writing book , but hear me out. Content Marketing Tools.
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Google] How to Audit Your Website for Improved SEO and Conversions
    Tools like Google’s Webmaster Tools or Xenu’s Link Sleuth can be very helpful for this. The XML Sitemap is something every website should have; it offers an opportunity to tell Google and the other search engines what pages on your site you want to be crawled and indexed. You can indicate your preference to Google in a number of ways.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Google] Uncovered: The Future of Mobile Marketing
    Google Play (53%). Google Search (53%). How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? In the U.S. billion. Facebook (74%).
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Google] Do you want to be a marketer or do marketing?
    If, on the other hand, you want to improve your company’s conversion rate, or you want to raise your traffic from Google, or you want to increase web sales, that’s a good sign. I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Why the difference?
  • VIEWPOINT  |  WEDNESDAY, MAY 15, 2013
    [Google] The Real Reason Sales People Struggle to Close Opportunities
    Or even, heaven forefend, the use of a thermometer close (I suggest you Google that one). This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Alec Baldwin has got a lot to answer for. And, no, I’m not talking about his appearance in “Dr. It’s a laughable description.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 28, 2013
    [Google] [Video] Your Inadvertent Business Jargon May Be Confusing Prospects
    So I googled it. Could you possibly be confusing your prospects with business jargon? I’m sure you wouldn’t do it intentionally, but if you don’t pay close attention you might still be doing it. For example, just the other day I got an email asking me if I’d be interested in speaking at the upcoming IFC Conference. Or, they feel really dumb.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Google] Three Tips for Easy Editorial Calendars
    Post on Google Buzz. Add this to Google Reader. Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. And I have to admit, it’s tempting. But it’s also a mistake.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Google] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Images and Video.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Google] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    The era of being able to successfully get to the top of Google with smoke and mirrors is definitely over. Given that 89 percent of consumers still head straight to Google, Bing, or Yahoo to search for branded product or service solutions, a keyword strategy is a tool to ensure your company is ranking well. Is SEO dead? Not exactly.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Google] 10 Fetch 'Mean Girls' Memes for the Marketer in Your Life
    You''ve spent all week dealing with Google algorithm clarifications , learning how to embed Facebook posts on your site , and figuring out Pinterest''s new price alert feature. Feeling bullied into accepting non-statistically significant A/B test results ? Tired of having to agree that your logo should totally be pink ? It''s Friday.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Google] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    Unless a particular company is top of mind when we need help, we're likely to contact whoever shows up on Google. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. That makes for truly engaging content marketing.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Google] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    Unless a particular company is top of mind when we need help, we're likely to contact whoever shows up on Google. A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. That makes for truly engaging content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Google] Are you ready for the mega-shift from social media to private media?
    Data capture — Several years ago I suggested that Google should give away new smartphones every year in exchange for the ability to analyze the gold mine of data in text messaging. And by the way … Where IS Google in this whole development? The company founder insists it is “not a social network.” 98 percent.
  • FATHOM  |  TUESDAY, JULY 1, 2014
    [Google] Feel the Need. The Need for Speed.
    In a recent Q&A at the SMX Advanced conference a representative from Google made a deliberate point to say “You really need to be thinking about mobile. If you care about traffic from Google, you should care. Google offers a tool called PageSpeed Insights. The need for speed!” “So what?”,
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Google] Maker’s Mark: PR Debacle or Social Media Genius?
    Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke. mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. Let’s translate, shall we? Cheers!
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [Google] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    Whether it’s upward trending on Google Trends , news reports and research papers, or the scores of conferences and events dedicated to the topic, it is clear that it’s a hot business topic and one that will only grow in importance. Click on image to download full infographic. The impact could not be clearer. Read the full press release here.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] 12 Social Media Tools for B2B Pre-Event Marketing
    If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. 4. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Google] A View To A Thrill: Why Marketers Need To Get Visual, Fast
    Sources:  Forbes , Google Images, Flickr user Nathan Parton. A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and  I have never forgotten it. Should surprise no one. Video   is all about storytelling. Content Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Google] 10 Examples of Check-The-Box Marketing
    You spend all your paid search funds on Google ads in the top position for the search terms performed only by the sales team. Are your marketing activities aligned to business objectives or a list of “cool” ideas? Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment? Strateg
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Google] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    Watch out, Google AdWords! However, we're skeptical about it really challenging Google AdWords. But if they were searching for different Mexican restaurant options in their geographic region, they probably wouldn't turn to Facebook search -- they'd go to Google! How Facebook's Search Ads Work. Sponsored Results give you: 1.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Google] Best Social PR Guides and Tips of 2010 (So Far)
    An outstanding list of the top 15 free PR distribution sites based on five criteria: Page Rank, distribution to Google News, Alexa traffic rank, cost of optional services, and rejection rate. Post on Google Buzz. Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend?
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. Sometimes referred to as "keyword phrases," keywords are the topics that webpages get indexed for in search results by engines like Google, Yahoo, and Bing.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Google] What the Future Holds for B2B Social Media Marketing
    Google Introduces API Console 5 Website Designs That Blew Us Away [. SCVNGR Uses Googles Places Database. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Google] Moving Up The Paid Media Experience Curve – Part 1
    Paid Media:   This includes channels such as Google search results, banner ads, Facebook’s feed, and podcast advertising. One reason for this could be how very easy it is to sign up for a Google AdWords account and start marketing to your customers the same day.  Mobile.  Programmatic.  Content Marketing.  Native Advertising. 
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Google] Four Trends Elevating Marketing as the Key Business Engine
    According to a report by CEB and Google , “Today’s business buyers do not contact suppliers directly until 57% of the purchase process is complete.”. Thanks to highly attributable channels like Google PPC and affiliate partners, these companies can connect the dots directly between marketing investment and revenue. Just speculating.).
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