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  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 16, 2014
    [Google] How to Successfully Manage Your Inside Sales Team Remotely
    Lastly – use tools like Google Drive to share documents. A few years ago I was faced with a tough decision. I was moving 20 miles north of Boston, which posed a problem because my job was 22 miles south of it. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. Don’t pan ic! Communicate.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Google] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. The squealing of the music industry and desire of Google to add some respectability to the video-sharing site put an end to that. Post on Google Buzz. Adoption soared. 85% of Inc. Magazine.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Google] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    Mark Johnstone. 2) "How Google Works," Eric Schmidt. Ever wonder what it''s actually like to work at Google? How Google Works from. Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. We all get writer''s block sometimes. coolstuff.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Google] How Do You Start Over After Building a Successful Blog?
    Pick a relevant keyword phrase to pepper throughout the post to give Google something to rank, but that’s enough. Pick a relevant keyword phrase to pepper throughout the post to give Google something to rank, but that''s enough. By Jason Falls, {grow} Community Member. You wouldn’t believe it, would you? Here we go again.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Google] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Google. Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. google. ReadWriteWeb. RWW Network. ReadWriteWeb.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Google] A Digital Marketer's Christmas Wish List
    Come on, Google, we get that you’re all about continuous improvement, but how about finally delivering a one-and-done search algorithm that allows the beleaguered digital marketer to set a consistent SEO strategy—you know, something that can be periodically washed, rinsed, and repeated with minimal effort? Nick now more than ever. Here goes.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Google] What Mobile Buyers Are REALLY Doing on Your Website
    You can use Google Analytics to get a breakdown of your mobile visitors. Go to any content page in Google Analytics and use the dropdown to view by a second dimension: "operating system." According to research from Google , a full 90% of viewers hop from one device to another to complete a task. We are multi-tasking phenoms.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Google] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    primer on using Google Reader, Google Docs or HootSuite to back up your Twitter archives. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 23, 2015
    [Google] The Myth of Ownership in Customer Experience Marketing
    Twitter | Facebook | Google+ | LinkedIn |. In corporate America, establishing ownership of a project, function, or activity is a familiar process. As a consultant, I have often witnessed the ritual, especially when there is a function or responsibility that’s being created or reorganized. When someone owns a process they are […].
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Google] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    lets you work directly from Gmail and Google Calendar to select available meeting times and share those open slots with the person you are trying to schedule a meeting with. You simply send over your unique Calendly URL, and people choose a time and date based on your availability, which is synced with your Google Calendar or Office 365.
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Google] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    paid advertising) to: Push  negative reviews further down on Google. By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. This tactic is very cost-effective, averaging around $.25
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Google] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Google+ (40.9%). How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Google] 31 Easy Ideas To Create Content Your Customers Want
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. And you don’t need to sacrifice quality.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Google] The Rise Of Visual Storytelling
    And please continue the conversation with me on  Twitter (@ BrennerMichael ),  LinkedIn ,  Facebook   and  Google+. The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. How can brands compete? Videos.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Google] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Penguin algorithm updates have brought the importance of maintaining a natural backlink profile to the forefront for SEOs, along with Google’s crusade to end spam tactics. Google Penguin Recovery Kit via Vertical Measures.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Google] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Google+ - Google plus is great for posting images, video and educational content. The +1 buttons showing up next to results can improve your click through rates on Google searches. 5. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 22, 2012
    [Google] The Evolution of Content Marketing – An SEO View: UK Edition
    But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. It certainly isn’t the answer to Google’s Penguin update despite being often heralded as such.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 4, 2014
    [Google] Everyone Hates Comment Spam, So Why Are We Drowning In it?
    Only links in comments are often nofollow links , which means there is no SEO benefit, and you might even get penalized by Google if you leave too many similar comments on too many sites, or use a “keyword heavy name” instead of your real name. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Google] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Pinterest boards can appear in Google search results, so create a few boards titled with your best long-tail keywords. It’s easy.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 10, 2012
    [Google] What Makes a Good B2B Online Video
    Google also does a great job. I spent some time with comic video whiz Tim Washer  (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? Keep it brief.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 11, 2015
    [Google] A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
    According to Google Webmaster Trends Analysts Zineb Ait Bahajji , SSL is now part of Google's search ranking algorithm: Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. What is SSL? Let's break that down for a second.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Google] 2 Key Tips To Help Rethink Your Marketing Analytics
    PR and Analytics are both about "finding the right story to tell" to ultimately "sell an idea." Tools such as Google Analytics can be used to decipher where web referrals are being attained, but points out the limitations where offline media placements are concerned. ” Here are two key takeaways from the Twitter chat: 1.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Google] 6 Tips for Creating Content That Spreads Naturally
    organic traffic and Google referrals. For example, having attractive featured images on your content polishes the overall look of your shares to Facebook, LinkedIn, and Google+, increasing conversions by offering a more descriptive and therefore appealing presentation of the content. That means there's a lot of content. Seriously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 8, 2015
    [Google] How do I create a feast in an era of content snacking?
    Marketers also need to see the bigger picture and understand the battle between the GAFA, especially the first 3 (Google, Apple and Facebook), to have a better vision of where they are going. 3. Proven ways to stand out from the crowd in a content snacking era? from Gregory Pouy I Digital Transformation. connect to an answer.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Google] When it Comes to Blog Post Length, Is More More?
    This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. A few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts. My answer to the question, “How long should my blog post be?”
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Google] A Lesson in Reputation Management from Southwest Airlines
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. Not the best news to get as you land. Writer’s Note: This article was initially stopped at this point. bradbialy Thanks for your patience, Brad.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Google] 10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)
    For adult amateur leagues, try typing something like "adult basketball leagues [your city here]" into Google. Read this blog post for more Google search tips.). If you're not sure what your coworkers are into, try creating a survey using SurveyMonkey or Google Forms and emailing it to them to gauge interest. One great solution?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Google] The 10 best big company blogs in the world
    Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves. There seems to be a lot of noise about the “death of the company blog.” What are the best company blogs today? Walmart.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Google] ABM: An Ancient Practice?
    With all of the recent buzz around ABM, you may think this person was just proven wrong, especially when you look at an index of Google searches on ABM, which shows a huge spike in interest in the topic in the past year. . Google Trends. Accessed 6/22/2016. So if ABM isn’t new, where did it come from? Stay tuned….
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Google] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
    In the spirit of learning and growing, HubSpot Academy is running World Certification Week : A week of inspiring and educational talks broadcast on Google Hangouts, where you can tune into topics on: Career development in sales and marketing. “Always be learning.". It's a simple yet powerful statement for anyone in today's workforce.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 5, 2012
    [Google] Are You Good at Finding the Appropriate Sales Contact?
    Even using a simple Google search by typing in the Company Name and the ideal Job Title(s) has yielded some of the most appropriate contacts. In sales, having the ability to find the right contact is one of the more underrated functions of the prospecting process; one that separates someone who is average from someone who excels.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Google] What Is SEO? [FAQs]
    It refers to techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. But now SEO takes into account tweets, retweets, Google+ authorship, and other social signals. Right?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [Google] What Makes Effective B2B Content Marketing? [Research]
    Google+, SlideShare and Pinterest usage all decreased compared to last year’s numbers, leaving Slideshare still one of the biggest opportunities in B2B content marketing. 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? Want To Learn More?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 8, 2015
    [Google] Texts From Marketo: Starting Our Story From Page 1
    and then Googling the answer. Author: Shanna Cook I’m not reinventing social, I’m just going back to page 1. At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. So here’s how we’re changing that. Texts From Marketo. Take a look below. Oui, oui!
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Google] What Is A Content Strategy And Why Do You Need It?
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Google] 8 Necessities of a High-Converting Blog Design You Should Be Looking For
    Studies show that on average, the #1 search result on Google has 9 images and if those images are high-quality, they are likely to get 121% more shares. Use Google Analytics to find your average user’s on-screen time. So, apparently, there’s a show on Disney Channel called Dog With a Blog. Yes, you read right. So, test it out!
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 7, 2014
    [Google] Is Marketing Staffing Going the Way of IT?
    good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Photo by superrabbit on Flickr, Some Rights Reserved.
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 23, 2010
    [Google] K’s Top Five for the Week – December 23
    Post on Google Buzz. Add this to Google Reader. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important. It’s been an exciting 2010 and I’m sure 2011 will bring much more to learn and share.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 20, 2011
    [Google] K’s Top Five for the Week – February 20
    Post on Google Buzz. Add this to Google Reader. Tweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. But all of the posts around that story weren’t the only interesting things happening. Enjoy! by @savvy_b2b. Tweet This!
  • B2B MARKETING ONLINE  |  FRIDAY, JULY 2, 2010
    [Google] Tech Brands. Identity or Communication?
    We all see Google really pushing the boundaries on days when their logo adapts to a major world/local event, but should the rest of us stay so far behind the line? Considering just how "young" some tech brands are, so many of them seems wedded to the very classic form of branding which is plainly just about "identity".
  • BUZZSUMO  |  TUESDAY, MARCH 1, 2016
    [Google] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? That gives it authority and a high ranking on Google. ’ on Google. The third post on Google by Forbes is headlined “ What is content marketing? ” and has so far received 50 links. scannable text.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 16, 2015
    [Google] 4 Steps to Align Your Cooks In the Marketing Kitchen
    Keep everyone in the loop with tools like a dedicated Google Group and Salesforce Chatter group. A dash here. pinch there. Yes I am using the cooking analogy when it comes to marketing. Because it fits like a glove, or an potholder in this case. Or something like that. We wanted to pick their brains to get a peek at their recipes for success.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 19, 2013
    [Google] Is Big Data The Future of Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Our  Future of Marketing  interview series continues with Steve McKee. You can follow Steve on  Facebook ,  Twitter  and  LinkedIn. Mark Schaefer discussed culture and  the future of search.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Google] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Google] Twitter IS Social « Digital B2B Marketing
    In comparison, only 16 websites account for half of all US pageviews (data from Google Ad Planner). Disclaimer: Yes, Google Ad Planner data is fundamentally flawed for an analysis like this because it excludes Google and other properties and it isnt designed to be a source of universal page view counts. Sound impressive?
  • SNAPAPP  |  MONDAY, DECEMBER 1, 2014
    [Google] 6 Ways to Go Interactive Without Spending $2.5 Million
    Last week, Google launched a month-long ad campaign on an electronic billboard the size of a football field in Times Square. Google’s massive display in Times Square is impressive, but interactive content on a much smaller scale can still get you great results across your marketing campaigns. All for what’s estimated to be just $2.5
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2011
    [Google] How to Destroy Your SEO in a Post-Panda World
    That is, until Google unleashed, of all things, a panda , and collapsed their empires the way Odoacer deposed Romulus Augustus and squashed the Roman Empire for good in 476 A.D. Let's take a quick look at how Google's Panda algorithm update changed SEO and what you can do as a marketer to stay on Google's good side. Step 1.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Google] Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
    You can also share this nomination message on Facebook, Twitter or Google+. For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? Please use #Nifty50. About the Awards. 2011 #Nifty50 Top Twitter Women. Recognition.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Google] Are You Qualified Enough? Analyzing Today's Most In-Demand Marketing Skills [Free Handbook]
    As marketing grows more complex, skill certifications from companies (such as Google and HubSpot ) will grow more important. Technology never stops changing -- and that means marketers shouldn't either. Working in marketing now requires an evolved skillset, generally rooted in technology, to take advantage of the latest and greatest trends.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Google] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. think a lot of online marketers will start spending more on social media and less on traditional search ads in 2016 and Google will need to focus on keeping their dominance in the world of digital advertising. Mike Tomita, Online Marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Google] The Future Of Digital Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. Storytelling and the battle for customer attention. What defines good content?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 26, 2013
    [Google] 5 Things Salespeople Should Stop Doing Immediately
    You can find Craig on Google + and Twitter Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann, founder and CEO of Sales Engine. First we make our habits and then our habits make us.” – Anonymous. All of us have habits which lead to routines. Here are 5 things that we should all stop doing: 1.
  • SAZBEAN  |  SATURDAY, JANUARY 18, 2014
    [Google] Top Internet Marketing Strategy Links for the Week of January 13, 2014
    Here’s 21 of the best… (eConsultancy) “Our biggest problem is awareness” (Seth’s Blog) Using Stock Photos? News & Notes
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Google] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    The era of being able to successfully get to the top of Google with smoke and mirrors is definitely over. Given that 89 percent of consumers still head straight to Google, Bing, or Yahoo to search for branded product or service solutions, a keyword strategy is a tool to ensure your company is ranking well. Is SEO dead? Not exactly.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Google] B2B Mobile Websites: Prepare, but Don’t Panic
    Based on analysis of traffic patterns of b2b technology websites I’ve worked with (more than 40 are displayed in my Google Analytics home screen view currently), mobile browsing is a growing but still fairly small part of the picture. You’ve seen the statistics: mobile browsing (e.g., Yikes! and research reviews.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 6, 2015
    [Google] Employers: Guidance to Refine Social Media Policies, Part 1
    Facebook | Google+ | LinkedIn |. Employers, how often is your company’s Employee Handbook updated?  How often are your employee conduct and social media policies reviewed for compliance with the law?  At the very least, hopefully these policies and documents are reviewed and updated annually.  Author information. James Wu. James Y.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Google] The essential guide to building your business through Twitter search
    If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites.  . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. funny movies. Steelers win”.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Google] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    Google+ news feed photo uploads. Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. According to 3M Corporation , 90% of information transmitted to the brain is visual. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Google] 5 reasons you should be in social media, even if the boss says “no”
    What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Google] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Rants and raves include Marcus Sheridan’s and Ryan Hanley’s new podcast, The Hot Seat; Kevin Spacey’s thoughts on technology firms acquiring media companies; and a video that does a spectacular job of revealing the immense power wielded by the “Gang of Four” (Facebook, Amazon, Google, and Apple). This week’s show. Sponsor (39:47).
  • HINGE MARKETING  |  FRIDAY, MAY 16, 2014
    [Google] Hinge’s Fab Five: Mid-May 2014
    Google+ 101: What it is and Why it’s Valuable for Professional Services Firms. With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet. If you’re not sure if Google+ is the right social network for you, this is a great post to reference. Enjoy!
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Google] Ultimate List of 22 Account-Based Marketing Tactics
    Google AdWords relies on email addresses to create custom lists. When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches. 9. How do you do account-based marketing? Personalize sales enablement content.
  • MARKETRI  |  WEDNESDAY, NOVEMBER 28, 2012
    [Google] Attorneys: How Content Marketing Can Take Your Career to the Next Level
    Most likely, you're already reading materials to stay up-to-date on your practice or industry focus; if not, there are great online tools such as Google Reader or Google Alerts to help filter information that is relevant to you. The following post originally appeared in The Legal Intelligencer Blog. Photographs. Videos. Podcasts.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Google] 9 Mobile Apps Every B2B Marketer Should Try
    It links to Box, Dropbox, Google Drive and SkyDrive accounts, with a built in Adobe Reader functionality so you can view and edit any file type. The app for Google Analytics offers functionality to streamline segmentation, analyze 55 reports that display metrics and dashboard reports. Our mobile devices have become part of us. InTooch.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Google] 10 Tips That Can Drastically Improve Your Website's User Experience
    Google offers a free service where you can get information on your page speed. Google will also offer you some suggestions for improving your load time on Mobile and Desktop. To check if you have any 404s you can set up Google Webmaster tools on your website and check crawl errors. When they don’t get it, they usually bounce.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Google] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Images and Video.
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 6, 2015
    [Google] What Are the Busiest Times on a Staffing Website
    With some custom reports in Google Analytics, we’re able to break down the website traffic by day and hour. After the month of September, I did some digging into the busiest times on a staffing website. Having those reports from the September website traffic for 23 staffing websites, I took a look at overall traffic and Job Board traffic.
  • 3D2B  |  SUNDAY, JULY 6, 2014
    [Google] How to Calculate and Maximize B2B Event ROI
    He’s just registered a crazy name for it, Google, tells John it’s going to make a lot of money and asks if he’ll invest $100,000 in it. The friend doesn’t tell John how he plans to spend the money, how this Google thing is going to generate a profit or how much money John could potentially make. Picture this. It’s the late 90s.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Google] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Google] Why Candy Crush is Eating Your Brain
    The take-away is that simplicity is key in getting users to behave as you wish: using Facebook or Google credentials as a login for an unrelated site, buttons that let users easily share the pug-meets-gerbil video, or the very simple Google search bar are great examples of what it looks like when we make a behavior ridiculously simple.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Google] Seven Expert Search Engine Marketing Guides
    My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores&# ). How to quadruple a conversion rate by Google Website Optimizer Blog. Post on Google Buzz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Google] Stop Nurturing Me
    ” To nurture, according to Google, is to “care for and encourage the growth or development of.” To nurture, according to Google, is to “care for and encourage the growth or development of.”. By Eric Wittlake, {grow} Contributing Columnist. I’m sick of being “nurtured.” Not me. Not my career. Not me.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Google] 4 Strategies To Make Nonprofit Social Media Worthwhile
    Twitter | Google+ | LinkedIn |. Are you one of those nonprofits claiming your constituency doesn’t really do social media, so you don’t really need it? challenge you to a duel! Why so dramatic? Because, because, because, because, BECAUSE! Because of the wonderful things it does! BECAUSE there’s […]. Author information. Claire Axelrad.
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Google] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. We also saw that for an age-in Medicare campaign, Facebook generated a much lower cost per lead than Google. turning 65)?
  • MARKETING ACTION  |  WEDNESDAY, JULY 31, 2013
    [Google] 5 Reasons Why Exact Match Anchor Text is Bad
    Just a few years ago one of the easiest ways to get a keyword to rank higher in Google was to use that keyword as anchor text. With the recent Penguin update Google identified this tactic as invalid. Getting natural links is a great way to raise your site rankings. Using anchor text properly is a key tactic. 1.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 8, 2011
    [Google] B2B Blogging Trends for 2011
    Post on Google Buzz. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google] Twitter Tests Out New, More Visual Layout
    it kind of looks like Google+, too. Google+ lets users turn posts into ads -- just like Facebook and Twitter. One of the cool things about working at a popular tech blog like Mashable is that you''re really in-the-know about industry news. Here''s what it looked like: Look Familiar? As Mashable pointed out. But also. What''s Different.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Google] Facebook and Snapchat at war, and four other groovy media trends
    Google? Google? So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! In this new episode of The Marketing Companion Tom Webster and I consider some EPIZOODIC new ideas that will be affecting your marketing programs now and in the future. Listen Facebook and Snapchat … AT WAR? Apple?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Google] Is This The Year Of Big Data For Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with  Mobile Marketer. predicted that marketing in 2014 will be about culture, data and content. Strategy
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Google] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. But happy to hear your arguments in the comments?). Comment.
  • SYNECORE  |  FRIDAY, FEBRUARY 27, 2015
    [Google] The Promise and Peril of Digital Technology
    Or you can fast track the whole process and purchase some gems which, for the user’s convenience, can be easily accomplished by linking the gaming app directly to a credit card or iTunes/Google Wallet account. Which do you think I chose? Before answering, let me provide a little background. Digital as the Great Enabler of Human Achievement.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 6, 2016
    [Google] Your Digital Marketing Strategy Is Getting Hit By Ad Injection
    Google recently conducted a yearlong investigation into online ad injection practices, attempting to pin down just how common ad injection is on both desktop and mobile devices. Some of this fight will be led by companies like Google, which are working to identify flags that identify and address potential injected ads. The result?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Google] Social Business And The Next Generation
    Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The social revolution has officially arrived at most corporate headquarters. These practices, however, are  de rigueur  in the age of social media. First, let’s consider what defines a Social Enterprise.
  • HINGE MARKETING  |  FRIDAY, MARCH 7, 2014
    [Google] Hinge’s Fab Five: February 2014
    Things to Know Before Setting Up a Google+ Page for Your Business. Engaging on Google+ is a perfect place to start. This article reviews four key tips to consider before you set up a Google+ page. For example, what kind of Google+ page do you need? Should you connect your Google+ page to YouTube? Enjoy!
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Google] Social Media Across the Organization
    You might use Google Alerts, if that works for you, but many organizations need more sophisticated listening tools and services to meet their needs. I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. Internet Marketing
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Google] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan by Neal Schaffer - Maximize Social Business. This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine. Content Marketing
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • HUBSPOT  |  THURSDAY, NOVEMBER 5, 2015
    [Google] 10 Time-Saving Tools for Managing Your Social Media Following
    Social and website traffic measurement from Google. Applicable network(s): Twitter, Facebook, Linkedin & Google+. Keeping up with emerging social media networks is challenging. It's easy to feel like you're spreading yourself thin. Ones that actually work. 10 Time-Saving Tools for Managing Your Social Media Following. 1) Crowdfire.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 9, 2016
    [Google] 5 Skills Every Demand Gen Marketer Should Master
    Demand Gen Skill to Master #1: Google Analytics. Google Analytics is the widely accepted standard in content measurement tools – and the first thing every demand-gen marketer should master. Google Analytics Academy is a great place to learn the fundamentals. How do you know that your demand-gen efforts are producing fruit?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Google] Social Media + March = Madness in the Workplace
    James Wu | Facebook | Google+ | LinkedIn | Social Media + March = Madness in the Workplace by James Wu - Maximize Social Business. It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015. 
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Google] How to Audit Your Website for Improved SEO and Conversions
    Tools like Google’s Webmaster Tools or Xenu’s Link Sleuth can be very helpful for this. The XML Sitemap is something every website should have; it offers an opportunity to tell Google and the other search engines what pages on your site you want to be crawled and indexed. You can indicate your preference to Google in a number of ways.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Google] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Google] 6 Steps To Executing A Content Strategy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Photo Source.
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Google] No Time for Blogging? Think Again!
    It’s not always easy to continue to add new content your website, but we all know that Google loves fresh content. Outside of being a great answer Google’s call for fresh content, your blog can help with SEO efforts. Even as a content writer, I’ve always been a little on the fence about blogging. Guess what? You do! Why Blog Now?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Google] B2B Social Media: An Underutilized Method for Improving SEO Performance
    Since that time, every company, teacher, mom, and so on has wanted to develop new content as soon as possible because that’s what Google wanted. As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. Link Building. Final Thoughts.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Google] 11 Top Tips For Developing YouTube Influencers
    But because of its integration into Google search and its own powerful search engine (No. worldwide after Google), YouTube has a significant edge in long-tail discoverability – which is where most of the action happens when people research products or services on the path to making a buying decision. Long-Tail Discoverability.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Google] How Print Publications Impact B2B Content Marketing Development
    Regardless, the proactive SEO professional realizes that as Google in particular continues to weigh impact to the most trusted sources and user preferences, any direction we can realize towards those ends is important. Chart: What Content Sources Do Customers Trust? Q. What do you think is generally higher quality? Final Thoughts.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google] How to engage bloggers down the long tail
    It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [Google] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. We think we are rational, logical, and smart human beings. 85% of the time our brains are on autopilot.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 31, 2014
    [Google] When Doing Content Marketing, Create a Header for your Content
    To continue this discussion, please hop over to my Google Plus page. I’m looking to use Google Plus more and more. Failure to plan is the biggest problem in B2B marketing today! Skip this and your campaigns fall on their face. Ready, fire, aim does not work in marketing. The date the content was refreshed. And so forth.
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