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  • HUBSPOT  |  THURSDAY, AUGUST 1, 2013
    [Google] Motorola: No Longer Just for Dudes?
    Google''s Influence. Part of what''s happening at Motorola is that the company and its brand are finally being assimilated into Google, which acquired the handset maker for $12.5 Now Motorola wants to be all hip, youthful, and freewheeling -- more like Google and the rest of Silicon Valley. billion in 2012.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Google] 10 Strategies to Battle Content Shock
    The content marketing formula used to be pretty straight-forward: Create useful, relevant content and optimize it in every way so it shows up at the top of Google search. Are there alternate platforms like Slideshare, Instagram, Pinterest or Google+ where you can make a mark? Think about that for a moment. But what? Atomizing content.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Google] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Pinterest boards can appear in Google search results, so create a few boards titled with your best long-tail keywords. It’s easy.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Google] The Internet of Things (IoT): when everything is “a thing”
    From the old MemeTracker site to Google Trends to Twitter Trending Topics , you can roughly follow their life cycle. Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Read on to find more about the difference between the IoT and the Internet of things. Like this post?
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Google] 25 outreach tools that can take your business to new heights
    If you’re starting to outgrow Google alerts, it may be time to invest in Mention – a tool which allows real-time monitoring of any keyword, from industry terms to your brand’s name. 8. Google Alerts. If we had to select just one option from these outreach tools that every blogger needs, it would be Google Alerts. InkyBee.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Google] Why Budgets are Shifting to Digital Marketing
    Interestingly, 65% of company marketers are spending more on organic SEO, this in spite of concerns over its measurability in the face of increasing HTTPS encryption on the part of Google. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works.
  • LEDGER BENNETT  |  WEDNESDAY, JANUARY 2, 2013
    [Google] 10 marketing benefits from responsive web design
    Search optimisation (Google loves responsive). This is Google’s recommended configuration.”.  . Keeping Google happy will keep your search rankings happy. Having looked at the  B2B tipping point for mobile it seems impractical for websites to live separately in a mobile and desktop environment. Well, it is. Social. 5.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Google] 18 Tweetable Moments From Content Marketing World 2012
    ” statements in Google. Let me know which were your favorite moments in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Hanging with C.C. Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. Cmworld. BrennerMichael. Michael Brenner. BrennerMichael.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 14, 2011
    [Google] Slideshare – the Quiet Giant of Content Marketing
    Especially since Google can now search inside presentations and it is fully compatible with mobile devices, SlideShare is more important than ever. At Find New Customers , we’re big believers in Slideshare as a Content Marketing tool. In fact, a good example is our Slideshare on B2B lead nurturing. But just how big is Slideshare?
  • MARKETING ACTION  |  MONDAY, MARCH 16, 2015
    [Google] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Google ranking: This is the most visible result of all your online activities. Type that phrase into Google and see where your site ranks. Search volume for brand: Use Google Trends to check the trend in searches for your brand, performed by people directly in the search engine. Measuring Your Magnetism. Attraction Metrics.
  • WRITING ON THE WEB  |  MONDAY, AUGUST 30, 2010
    [Google] Brain-Based Blogging: The 4 F’s of Action
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. You get a chance to poke the brains of strangers within a certain niche.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 11, 2012
    [Google] Join The 1% And Become A Content Creator
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists? You answer!”
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 27, 2013
    [Google] Robert Scoble Opens Up About Big Data, Systems of the Future, and Facebook Graph Search
    Scoble recently stopped by the Marketo offices and was gracious enough to chat with us about what the future holds for marketers, Facebook vs Google+, Open Graph, and how Rackspace has open sourced the cloud. Google Now is a good example of where we are headed because it’s trying to get ahead of you to predict based on past behavior.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Google] [Infographic] Inside The Busy Mind Of A Marketer
    Google Bookmarks. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. That’s a lot to remember. Share email.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Google] How to Save Up to 50% on Your PPC With Quality Score
    In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. And it makes total sense -- Google’s main goal is to keep users happy so they keep using Google, and keep clicking results.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 18, 2010
    [Google] Blog Boredom: Renew and Refresh
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. One important key to effective blog marketing is to keep your brain clean and fresh. By that I mean, it’s easy to fall into ruts and become bored and boring. Rejuvenation and rest are necessary for creative breakthroughs and broader perspectives.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2011
    [Google] 4 Tools for Measuring Your Online Influence
    Google Bookmarks. by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Klout. PeerIndex. Crowdbooster. Reddit.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 10, 2012
    [Google] Not On Pinterest? This Chart May Change Your Mind
    According to Shareaholic’s network of 200,000 publishers , Pinterest is now producing more referrals than Google’s Referral service, Twitter and StumbleUpon. For the month of June, Pinterest represented 1.19% of visits, well below what Google organic search or Facebook delivered, but it’s outpacing many other channels. Subscribe.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Google] The Ultimate Guide to Embedding Social Media Posts on Your Website
    In this post, you''ll find the ultimate step-by-step guide to embedding social media posts on your website from Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare. Google+ Posts. Here''s what an embedded board looks like: 4) Google+ Posts. Step 1: Find the Google+ post you''d like to embed. Tweets.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 9, 2013
    [Google] Going On Vacation? How About A Digital Detox?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Two weeks ago I took some time off from work. I was not on vacation. In fact, it was one of the hardest weeks of work of my whole life. Help!) So, I am very motivated. Photo Source.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [Google] SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize
    In 2007, search engines like Google and Ask.com began to incorporate images, books, videos, news, maps and more into their results. Late last year, Google implemented Google Search, plus Your World to refine the relevant results delivered to users. We know your worlds are colliding. Social networks also feature search.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 16, 2010
    [Google] Content Marketing Tips: The Brain Runs the Show
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. If you’re going to create content that grabs readers’ attention, sparks emotional engagement, and gets them to take action, you need to know what makes people tick. Your brain: Occupies 2-3% of your body space. Weighs 6 kilograms. Emotions.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 5, 2010
    [Google] Online Persuasion: Seeing Through the Eyes of Your Customers
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. I saw a great blog post the other day. What makes them click?
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Google] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    The Share Link Generator is an awesome free tool on the web that helps you create social sharing links for Facebook, Twitter, LinkedIn, Google+, and Pinterest quickly and easily. The Share Link Generator lets you post to Facebook, Twitter, Google+, LinkedIn, and Pinterest. 3) Fill in the blanks. For Google+, all you need is a URL.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Google] Is Empathy The Secret Ingredient To A Social Business
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough. What is a Social Business?
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Google] 11 Must-Subscribe Marketing News Blogs and Websites
    The Official Google Blog ( Subscribe via RSS | Subscribe via Email ): Be notified of the latest Google news from the powerful search engine giant. 9. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? So where can you go to make sure you're in the know?
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Google] Bing Adds 5x More Facebook Content to its Search Results
    Its 16% market share is second to Google's 66.9% as of October 2012. Big surprise, right? You know. little of the 'ol "you scratch my back, and I'll scratch yours" action? Okay, okay, so in the marketing world, we call this 'co-marketing.'. What Has Changed About Bing's Search Results. Yes, this is true. But now, there's even more.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Google] 6 Ways to Filter Your RSS Feeds - ReadWriteWeb
    Google. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. So I merge RSS-feeds (I dont need real filtering too much) with Google Reader. google. ReadWriteWeb. RWW Network. Last100.
  • NUSPARK  |  THURSDAY, JULY 22, 2010
    [Google] Paul’s Short Post #2- Follow Tweets on RSS Reader
    Something I should take advantage of a little more; following specific tweets on my Google Reader. If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Click it and you’ll be able to read category tweets on your reader. b. Related posts. No related posts.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. I OK, I’ll admit it. My bad.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Google] Everything you wanted to know about Twitter Chats
    The best way to keep up with this dynamic list is to google “Twitter chat schedule” and you will find a detailed list of chats by subject, day, and time. I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Set-up.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Google] The Expanding Role Of B2B Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strategy
  • MARKETRI  |  TUESDAY, MAY 8, 2012
    [Google] Boosting Web Traffic Using Smart Keyword Choices and Some Simple Strategy
    Sure, the keywords were ranking high by Google, but they didn't seem to be leading much more traffic to the site. That's where Google's handy Keyword Tool comes in. Refining the keywords using Google's Keyword Tool. To SEO experts -- that might mean scoring high for ranking high on selected keywords and phrases.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 1, 2014
    [Google] Is being disruptive a business strategy?
    by PeterJ42 Related Stories Two technologies that will disrupt marketing strategy New insights into online radio, podcasting and Google + Where does social media fit in the marketing mix? It seems everywhere you go these days people are talking about Disruption as the next big business “thing.” Of course disruption happens.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Google] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Images and Video.
  • HINGE MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Google] Tale of a Blog Overhaul (Slideshare)
    On Google+ or LinkedIn? Related Stories What Does Google’s Panda 4.0 Twelve years ago, Hinge created its very first professional services blog. It has seen many changes since then, but none as great as its most recent redesign. Tale of a Blog Overhaul from Hingemarketing. Follow us +HingeMarketing and join us on LinkedIn.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Google] Branding is Not Demand Generation. Stop Pretending That It Is.
    Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. understand. Well, OK, it might do those things, but that’s not its purpose.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Google] Semantic Search: Keyword Choices and Relevancy
    So grab a coffee and get ready to dive a bit deeper into the technical aspects of exactly how a computer program (bot/spider/search engine like Google) determines what the meaning of a page is – what question this page is the best answer to – and, subsequently, what it should rank for. You would, and that is why Google likely does as well.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 1, 2010
    [Google] Appointment Setting: Was I Duped?
    The sick part.when you type "appointment setting" in google, they show up on page one. In the collection of appointment setting techniques I've seen before, I've never seen the one that I fell victim to this week. The dupe : I got an unsolicited calendar invite in my inbox with a bridge number, date and time. figured, what's one more?
  • SMASHMOUTH MARKETING  |  SUNDAY, NOVEMBER 22, 2009
    [Google] Appointment Setting: Did I Succumb to a Scam?
    The sick part.when you type "appointment setting" in google , they show up on page one. In the collection of appointment setting techniques I've seen before, I've never seen the one that I fell victim to this week. The scam : I got an unsolicited calendar invite in my inbox with a bridge number, date and time. figured, what's one more?
  • CONFLUENT FORMS  |  FRIDAY, AUGUST 3, 2012
    [Google] Focus on your blog, don't promote the social media services
    We decided on Google+ (integrated plus good way to disseminate content within the Google-sphere, our biggest target via searches), RSS feeds, and email (using Google's FeedBurner). A few weeks ago we posted an article entitled " Forget Facebook; keep your fans to yourself! ". It's pushing them away. Why will they share it?
  • BIZNOLOGY  |  MONDAY, JULY 18, 2011
    [Google] The infancy of social technologies
    Google+ is just the latest addition to the mix, introducing some interesting ideas to a space that seemed to be quite mature already. Image via Wikipedia. by Aaron Kim. Taking a step back, it becomes clear that we came a long way since the days where Wikipedia sounded like a misplaced hippie idea transplanted from the 60s.
  • VOLACCI  |  WEDNESDAY, MAY 22, 2013
    [Google] Sales Systems [Podcast]
    sales systems , productivity Google Plus One Tweet Widget Linkedin Share Button Facebook Like Today''s tip: Build sales systems supported by your processes. Ben Finklea is the CEO of Volacci, the Digital Marketing Agency.  .
  • SAZBEAN  |  MONDAY, JUNE 21, 2010
    [Google] Review: TweetShare for Sharing Files & Creating Discussions via Twitter
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Let’s say you took a picture at a conference and you wanted to get feedback about it. What do you think? Have you used TweetShare?
  • CONNECT THE DOCS  |  TUESDAY, FEBRUARY 9, 2010
    [Google] ClickPredictions: Social Media: Where's My ROI?
    We asked Tom Pick "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Pick is an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates , and writes the award-winning Webbiquity. Tom Pick. Blog Webbiquity Twitter TomPick. Social Media Today.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 3, 2013
    [Google] Never Make a Cold Call Again!
    Here’s the secret steps: 1) Identify  a raving fan of your business, 2) Google/LinkedIn/Jigsaw search that person’s business relationships and 3) create a map of all associations/Boards/activities  they are involved in, 4) list all individuals who are members of that association or people who also serve on those Boards. hope you enjoy, Ken.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 11, 2010
    [Google] Twitter success stories: Explaining the ROI of Twitter
    Post on Google Buzz. Measurement and ROI are constant themes in the social media world.  How do you PROVE the value of Twitter?  Like most questions in business, the answer is, “it depends,&#   but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. Just show them. Balance. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 26, 2012
    [Google] Top 12 B2B Marketing Insider Posts Of 2012
    Don’t forget to follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community,  the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Strategy
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JULY 20, 2008
    [Google] Geek to Live: Organize your PDF library with iTunes
    Also, Spotlight, Vistas Saved Search folders and Google Desktop will all find PDFs with keywords in their title - but not other iTunes metadata fields.). However, Google Desktop Search and Spotlight can.). Lifehacker. Tech tricks, tips and downloads for getting things done. Look Around Corners and Over Walls with a DIY Periscope.
  • THE EFFECTIVE MARKETER  |  SATURDAY, JUNE 13, 2009
    [Google] free stuff that sells. maybe.
    And if you do a simple Google search, you’ll find tons of other free stuff that does not require registration. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Maybe. Give away free stuff. Maybe. Cheers!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 22, 2013
    [Google] How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’
    Hoffman and Associates, Jeff has leveraged his 20+ years experience inspiring sales executives at companies like Google and Akamai Technologies into an internationally recognized approach that promotes immediate results among even the most seasoned sales teams. Why You Now?™”, The Founder of Basho and M.J. Sound familiar? Who is right? 
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    Challenge 2: A 2014 study conducted by Google found that more than 56% of ad impressions are not seen. With retargeting (through Google, AdRoll, and other third party providers) you can create custom segments with content specific to the demographic and behavior of users in your list. Spend 20 minutes doing this every day. Paid Searc
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Google] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Facebook, Twitter, Google+, and LinkedIn are all great places to post links to your blog posts, ebooks, and webinars.  Guest post by {grow} Community Member Sarah Goliger. Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  You’re targeting the wrong audience.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 26, 2012
    [Google] Proven Tactics to Increase Blog Traffic
    Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Thanks to Christopher S. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Participate in Q+A Sites.
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [Google] Leveraging Big Data and Creative Content for Customer Engagement
    Is Google with the DeepMind acquisition already there? Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. What do marketers need to penetrate?
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 3, 2013
    [Google] Oscar Wilde: Advice on Better Blogging
    Google might like longer and more informative pieces, but quality is still king. You know that your blog is a key part of your search strategy , but do you know how to get the most out of it?  What would Oscar Wilde advise for better blogging ? Thousands of blog guides exist, but do they really help or just cloud the issue further?
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Google] Unicorn DNA: What All the Best AdWords Advertisers Have in Common
    We recently analyzed over 100,000 Google AdWords accounts representing $3 billion in annualized spend, in order to identify the traits and characteristics of these standout advertisers. Failing to exclude specific keywords in your campaigns results in irrelevant, non-converting clicks. 3) They Let Google Do Some of the Work for Them.
  • VOLACCI  |  TUESDAY, JUNE 25, 2013
    [Google] Social Media and Lead Generation: Choose Wisely
    The mainstream Big Four are LinkedIn, Twitter, Facebook, and Google+-- the last of which is steadily gaining traction. Google+ is slowly growing, and as my coworker Chris Gaffney likes to say, "it''s full of really smart people." Google+ is full of clever, stimulating conversations.  . 3. For example, I''m an avid knitter.
  • SAZBEAN  |  TUESDAY, JULY 27, 2010
    [Google] Measuring the Ford Explorer Reveal in Real-Time
    Searches on Google for “ford explorer 2011″ have increased over the past week or so as Ford has ramped up marketing efforts. Yesterday, Ford revealed their new Explorer mode l exclusively on their Facebook page , and then followed up with live events in North America. How has the use of social media impacted the Explorer launch?
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 16, 2011
    [Google] 21 Things to Know When Pricing a B2B Website
    Do you need to integrate social services such as YouTube, Facebook, Twitter, Google Maps, Flickr, etc.? Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. Consider the following when determining how much a B2B website will cost.
  • DIGITAL VOICES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Google] Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!
    We Google. Starting this year with a stunning 53% share of the mobile market, iOS is constantly under siege by a sloo of contenders, most notably Google’s Android OS which is swiftly gobbling up market share (Currently just under 20% and growing) [5]. The mobile web is blowing up. We use our smart phones and devices constantly.
  • READYPULSE  |  MONDAY, OCTOBER 28, 2013
    [Google] Increase SEO – The Do’s and Don’ts of Content Marketing
    So, Google’s recent algorithm updates have all but killed traditional, white-hat SEO copywriting tactics. Google’s Panda and Penguin updates placed greater emphasis on the quality of content, rather than cruder metrics such as the frequency of keywords, or the number of in-bound links. And now, that’s what Google wants to see, too.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 10, 2013
    [Google] Content Quality vs. Content Quantity – The Great Content Debate
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Content quality vs. content quantity. How How much content is enough? How good does it need to be? Every business struggles with this question. Reach vs. frequency. Volume has advantages as well.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Google] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    Did the money spent on Google AdWords generate leads and new accounts? Daily activities include monitoring paid search spend, keywords, and reviewing traffic in Google Analytics. It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. What did we miss?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Google] A Tour through the New Facebook Ads Manager
    Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. Recently, Facebook began rolling out its new and improved advertising dashboard. Budgets Tied to Ad Sets.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 19, 2013
    [Google] Listen. Ask. Share. It’s Time For Agile Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. love to create.
  • VOLACCI  |  MONDAY, OCTOBER 28, 2013
    [Google] Overcoming arithmaphobia for content marketing success
    For my fellow geeky writers who are paralyzed with fear of numbers and charts, here are a few quick measurements from Google Analytics that will help you conquer your fear of numbers. In Google Analytics, you can navigate to Audience > Demographics > Location for some very interesting insights. Calculate tax on a tab?
  • ENGAGE  |  FRIDAY, JUNE 15, 2012
    [Google] Checklist: 5 Questions to Ask Before Pressing Publish
    Do yourself a 5-second favor before you hit publish and Google your topic (if you don’t know what to “search” for, go back to point No. 1). Everyone thinks his or her blog post is the most entertaining, informative, must-know compilation of research and Internet fodder on the planet. But in reality? What was the main point of this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 29, 2013
    [Google] Digital revolution brings us back to basics
    Related Stories The changes to Google+ are great. think a lot of people are making this more complicated than it has to be (maybe to get you to pay them for their help!) but I am a blogger who likes to put things in a simple way. Let’s look at the basic truths we have re-discovered with our digital marketing: 1. Brand value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 29, 2013
    [Google] Social media disaster: What I learned when EVERYTHING went wrong
    argued that it wasn’t (Google was my supportive friend here), but, I hit a wall of IT obstinance. argued that it wasn’t (Google. By Rogier Noort, {grow} Community Member. In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. Good for me., The Strategy. There were other issues.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 13, 2012
    [Google] Of dinosaurs, birds, and Enterprise Social Platforms
    Will Google+ ever going to take over the social networking crown? Photo credit: Wikipedia. As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors. Is Twitter going to be a ghost town of 150 million users? Is Pinterest a fad? will look like?”
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 5, 2013
    [Google] Are Content Brands The Future of Marketing? An Interview with Ann Handley
    And follow the conversation on  Twitter  (@ BrennerMichael  or @ MarketingProfs ),   LinkedIn ,  Facebook  or  Google+. In this series, I am trying to uncover insights into the  Future of Marketing. To To help guide our path, to drive our plans and to help us all to start dreaming BIG! Tell us: who is Ann Handley ? Paperback 2012. But still.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Google] Pop Quiz: 2013 Tech World History
    Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold. Author: Maggie Jones It’s pop quiz time! 2013 was a huge year in the tech world. Product and Industry
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Google] Everything You Need to Measure Twitter Marketing ROI
    To see how many visitors are coming to your site via Twitter, you’ll need an analytics tool, such as Google Analytics or HubSpot. While Google Analytics is free, the benefit of using a tool like HubSpot is that you can directly see how many leads are generated through Twitter. To bring in new customers? Use the Right Metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] 10 things you need to know NOW about OmniChannel Marketing
    The second digital layer emerged just a few years later and was enabled by Google. A new $30 billion search industry was born as companies focused on DISCOVERY. The second digital layer emerged just a few years later and was enabled by Google. A new $30 billion search industry was born as companies focused on DISCOVERY. This is a rule.
  • CONFLUENT FORMS  |  WEDNESDAY, FEBRUARY 17, 2010
    [Google] Blog tip #4: Gain insights into your visitors using Analytics
    Google Analytics is a service provided by Google that enables webmasters, through the inclusion of a small bit of code in their website template, to gain a pretty good breakdown of their site's usage and log reporting. Getting started Google Analytics, like other Google services, uses your Gmail address as your account.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Google] 7 Marketing Resolutions to Start the New Year Right
    As Google Chairman Eric Schmidt outlined in this recent Bloomberg TV video , 2014 is going to be all about mobile. Speaking of content, it''s only going to become more important over the course of 2014, given Google''s assertion that quality content will gradually have a bigger impact on SEO. The time has come. It''s 2014.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google] RWD: The Month in Review
    Google Recommends RWD. Simply put, Google prefers websites with a responsive design. In an official web development blog , Google laid out the three most popular mobile design configurations—RWD, a dynamic serving URL, and a separate mobile website. The Mobile Revolution Gave Rise to RWD. It was more trouble than it was worth.
  • MARKETING ACTION  |  MONDAY, MAY 19, 2014
    [Google] Duplicate Content, Curation, and – What’s a Rel=Canonical?
    Google and the other engines dislike duplicate content because it makes their jobs harder and interferes with their ability to return the best results. You can do this without risking the duplicate-content wrath of Google (et alia) by using a rel=canonical tag in the metadata of the republished article. Sniff.). Permission granted.
  • ENGAGE  |  TUESDAY, AUGUST 14, 2012
    [Google] 10 Stats That Prove the Value of SEO
    For Google, 18% of organic clicks go to the number 1 position, 10% of organic clicks go to the number 2 position, and 7% of organic clicks go to the number 3 postion. [ SEO Peace ]. Search engines are a massive opportunity for growing traffic to your site or blog. . being searched. To be exact there are 2.9 million searches per minute.
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 2, 2012
    [Google] The Pain of Marketing Explained (and how Inbound Marketing can relieve it)
    There's a lot of hard graft involved, along with the occasional, well aimed kick to the Google analytics. Despite the obvious glamour associated with promoting a new brand of mildew-resistant paint (available in any colour, so long as it's battleship grey), the world of marketing isn't one endless champagne reception. Or lack thereof.
  • PAUL GILLIN  |  TUESDAY, MARCH 1, 2011
    [Google] Got a Cause? Pen a Poem. Win 10 Grand.
    They’re Googling to be sure. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S., You have until March 28. Are there more details?
  • WRITING ON THE WEB  |  THURSDAY, JUNE 30, 2011
    [Google] Serial Writing Formula: 1=5+2=7+1
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. Digg this!
  • SAZBEAN  |  TUESDAY, MARCH 6, 2012
    [Google] Enterprises Opening Up to Social Networking
    ” With employees accessing sites like Facebook, Twitter, Google+ and Pinterest from work, the road or a home office, Walls said enterprises need to pay attention to their employees’ and their own social identities. Gartner noted that 50% of large organizations blocked social sites in 2010. News & Notes
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 22, 2013
    [Google] What Does Facebook’s Graph Search Mean to B2B Companies?
    Let me be clear: this new search functionality does not search the entire Internet (yet) so Google  need not quake in their boots. That’s where Google’s search ads business operates and where advertisers are willing to pay high rates because its obvious how they’ll make their money back. “Graph Search advertising is different.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 19, 2012
    [Google] 4 Steps To Succeed In The Digital Age [Slides]
    How does your brand cut through the noise of information when “every 2 days we create as much information as we did from the dawn of civilization until 2003” ( ~ Google CEO Eric Schmidt). OK, I admit it. I am a sucker for a great slideshare presentation. And then I like to review them here. How to Succeed in The Digital Age. Strategy
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Google] Social Media Secrets To Build Your Personal Brand
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 22, 2013
    [Google] Even 'Experts' That Bash Call Tracking Admit it Doesn't Hurt SEO
    So.the entire rant in the first 15 paragraphs of this article was devoted to the edge-case call tracking user that tries to change up his Google+ number? This week we''ve written several articles about call tracking and SEO. We''ve written these articles in response to a couple of articles that bashed call tracking. Read it. Really? What?!?
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 4, 2013
    [Google] YouTube: An Excellent Way to Reach the Professional Tradesman
    Next to Google (who by the way owns YouTube), YouTube is the highest searched. integrated into Google Results. Are you looking for ways to get in front of tradesmen? If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. Users on YouTube spend a total of 2.9 Educate the customer. Be different.
  • B2BMARKETINGSMARTS  |  TUESDAY, SEPTEMBER 7, 2010
    [Google] B2B Marketing to Men vs. Women
    prospect, customer or member receives a direct marketing email, direct mail piece, or even sees an eye-catching Google™ Search Engine Marketing Ad. Is it politically correct to talk about the differences in B2B marketing to men vs. women? The purpose of employing this tactic is to overcome natural human inertia. Here’s how it works.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Google] Blogging Metrics: How to Find and Apply Actionable Intelligence
    In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” However, this information is the first blogging metrics listed on the Dashboard of Google Analytics: Image credit: Sixth City. Do blogging metrics really matter? Yes, they absolutely do.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, MAY 16, 2014
    [Google] Title Tag Truncation: The Long and Short of It
    Google increased the font size to 18 pixels without increasing space, resulting in fewer characters displayed before truncating titles. By now, you’ve probably either noticed or read in various SEO blog posts and trade articles that title tags in search engine results appear to be a little shorter as of mid-March. While title tag best [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Google] The Radiohead Guide to Branding Excellence
    You can follow Chris on Twitter , connect with him on LinkedIn , and circle him on Google+. By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. Push The Envelope. Create a Window Through Video.
  • SYNECORE  |  MONDAY, MAY 19, 2014
    [Google] 8 Online Resources to Sharpen Your Marketing Technology Chops
    One of the original MOOCs (massive open online courses), Udacity was started by Stanford Research Professor, Google Fellow, and overall uber-techie Sebastian Thrun, whom Fortune magazine dubbed one of the 50 smartest people in tech. Thrun helped build Google’s driverless car ( a recommend you check out his 4-minute Ted Talk about it here ).
  • WRITING ON THE WEB  |  THURSDAY, MARCH 10, 2011
    [Google] Punk Chihuahua Reveals 4 Secrets to Better Blogging
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Start with a shocking title. Digg this!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. You’ll need a few display ads and can try retargeting on social media or through Google Adwords. Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Never settle.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Google] 10 Types of Updates to Power Your Social Media Presence
    Industry News - Just as it's important to be the first to write about breaking industry news to leverage Google's freshness algorithm update , it's also important to post about it on your social media accounts. Public social media sites are crawled by Google, and you want your brand to be associated with your target keywords. 8.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Google] Standing out in a world of information density
    Up until now, content marketing has been pretty straight forward — create helpful and compelling content and figure out a way to get it to the top of Google search results. I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. Target an under-served audience?
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Google] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Google] Seven Ways to Use Social Media for Business
    Post on Google Buzz. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.
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