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  • BIZNOLOGY  |  MONDAY, AUGUST 18, 2014
    [Google] Who is clicking on paid search ads?
    Almost every nickel that Google makes comes from paid search. But if half of all searchers don’t click on ads  ever , how could Google be making all this money? So, Google is cashing the check, but it is because they’ve orchestrated such spot-on results. I regularly do training sessions on search marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Google] How Do You Start Over After Building a Successful Blog?
    Pick a relevant keyword phrase to pepper throughout the post to give Google something to rank, but that’s enough. Pick a relevant keyword phrase to pepper throughout the post to give Google something to rank, but that''s enough. By Jason Falls, {grow} Community Member. You wouldn’t believe it, would you? Here we go again.
  • MARKETING ACTION  |  THURSDAY, JULY 25, 2013
    [Google] A Newbie’s Guide to Link Building
    By doing this, website owners are increasing the chances of their site being viewed by the intended target audience, but also indexed by Google as being relevant to the niche. These “votes” ultimately help to increase your rankings in Google and although not all votes are created equal, they do add value. And why would you want to?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 19, 2007
    [Google] Blogger: Redirecting
    Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Google] K’s Top Five for the Week – March 20
    Post on Google Buzz. Add this to Google Reader. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. It isn’t quick.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Google] The “Whom to Consider?” Buying Phase
    He might do a Google search. Lead Generation Companies | The “Whom to Consider&# buying phase. In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers , the prospective buyer has made a clear decision to pursue a solution to his or her business problem. What do you think?
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [Google] Why Your B2B Social Media is Failing (And What to Do About It)
    Don’t be guilty of falling for the shiniest new toy – like Google+ – if your customers aren’t there. Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Google] Five Customer Empowerment Tips: the Days of Intuition are Over
    In his blog post , Gerry quoted a book by Tomer Sharon,  Search UX Researcher at Google and author of ‘It’s Our Research’. We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. So, what is it about? Insights matter most.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 18, 2015
    [Google] [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers
    It was a simpler time when people didn’t have “nomophobia” ( google it ), and the number of channels marketers had to interact with consumers on was limited. Author: Kristen Kaighn Back in the day, omni-channel marketing was really easy. However, consumers might not fall squarely into those mapped stages and activities.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Google] What Is SEO? [FAQs]
    It refers to techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. But now SEO takes into account tweets, retweets, Google+ authorship, and other social signals. Right?
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Google] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Rants and raves include Marcus Sheridan’s and Ryan Hanley’s new podcast, The Hot Seat; Kevin Spacey’s thoughts on technology firms acquiring media companies; and a video that does a spectacular job of revealing the immense power wielded by the “Gang of Four” (Facebook, Amazon, Google, and Apple). This week’s show. Sponsor (39:47).
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Google] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    Google Drawings. All it takes to create a totally-customized.png image with a transparent background is a Google account. And who doesn’t have one of those? I’m convinced that Google Drawings is among the most under-utilized tools for creative visual content: Image credit: Hubspot. It’s easier said than done, though. Canva.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Google] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. think a lot of online marketers will start spending more on social media and less on traditional search ads in 2016 and Google will need to focus on keeping their dominance in the world of digital advertising. Mike Tomita, Online Marketing.
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Google] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 5, 2015
    [Google] The Nasty Habit of Smoking by Jeff Ogden of Find New Customers
    hate smoking with a passion, so I did a Google search on the cost of smoking in my new home of Florida, which led to this great article by the American Lung Association on the real cost of smoking in this state, which costs the state of Florida almost $20 million dollars or $16.43 per pack, and not the $5.63 you pay at 7-11. 7,280,523,491.
  • BUZZSUMO  |  TUESDAY, MARCH 1, 2016
    [Google] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? That gives it authority and a high ranking on Google. ’ on Google. The third post on Google by Forbes is headlined “ What is content marketing? ” and has so far received 50 links. scannable text.
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Google] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    Facebook and Google both care about fresh, unique, legitimate content. So you do a search, it’s now called the Universal Search of Google, and it will show you images, blogs, news and commercial search results. So, when you are pushing out content on Facebook a lot of it will get indexed by Google. We’ve
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 27, 2013
    [Google] Robert Scoble Opens Up About Big Data, Systems of the Future, and Facebook Graph Search
    Scoble recently stopped by the Marketo offices and was gracious enough to chat with us about what the future holds for marketers, Facebook vs Google+, Open Graph, and how Rackspace has open sourced the cloud. Google Now is a good example of where we are headed because it’s trying to get ahead of you to predict based on past behavior.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Google] Content Marketing Manager Job Description
    Experience with wordpress, Google analytics, Slideshare, and the top social channels. I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Requirements.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [Google] Twitter: the little bird that grew up strong
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&#   I thought to myself: Why should they care about this and why should I join the site?  Thus I didn’t join. Digg this!
  • WINDMILL NETWORKING  |  MONDAY, MARCH 26, 2012
    [Google] 4 Ways Social Can Enhance Your Marketing Campaigns
    Google is increasingly going social. But changes can’t just be blamed on the newcomers; Google+ members have the perk of being listed at the top of search results, a distinct advantage for marketers that have made Google+ a priority. Social is changing marketing. For marketers, this  presents unprecedented opportunity.
  • FATHOM  |  THURSDAY, APRIL 24, 2014
    [Google] The State of the EDUnion: A Free Higher-Education Marketing Webinar
    We’ll present the key highlights from our 2014 EDU Standard in our free Fathom State of the EDUnion webinar on Wednesday, April 30 th at 1:00 pm EST. Register now to reserve your front row seat to student recruitment marketing topics, including: Google Q4 trends. Google Hummingbird and Enhanced Campaign updates. 2013 was a big year.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Google] Why Is No One Paying Attention to My Content on Social Media?
    If you’re looking to advertise outside of a social platform, you can also try Google Plus Post ads. Instead of staying within the Plus network, the Plus ads allow you to advertise your post within their entire Google ad network. There is no way anyone can actually see all of this in their lifetime, let alone each day.
  • SYNECORE  |  MONDAY, JULY 1, 2013
    [Google] Save the Humans! Wearable Tech Gives a New Definition to Integration
    After my, shall we say, “incident” last week, I started Google-ing (on my laptop, of course) this idea that kept nagging me: how intimate humans’ relationships are with their technology. Well, I had a similar heartbreaking experience last week, except not quite – I’m twenty. So THERE. FEEL SO ALONE. iPhone Drone. thought. In a Fast Co.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 2, 2015
    [Google] In Search of Social Salespeople
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. It’s been a lot of years since I last hired and ran a sales team which was in … 2005. Yikes! That long ago!? Still, over 80% of my career was spent doing just that. Author information. Craig Jamieson. Craig M. Jamieson contributes a monthly column on Social Selling. Craig Jamieson.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Google] 8 Steps To Build A Content Hub That Converts [Slides]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Preparing To Build Your Content Hub.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Google] Four Badass Facebook Advertising Tactics
    by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since The question that many B2B marketers are struggling is; How do I as a marketer best utilize Facebook ads for success?
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Google] Brand Logos: The Good, the Bad, and the Ugly
    Google's Successful Rebellion Against Logo Design Best Practices. Surprisingly, the Google logo actually goes against a few standard branding rules. That being said, the rest of Google's applications have fantastic branding, and they really demonstrate what each different Google product means. Starbucks' Confusing Logo.
  • ACT-ON  |  FRIDAY, MAY 27, 2016
    [Google] Digital Storytelling: A New Virtual Reality Might Not be Far Off
    The Google Cardboard is the coolest thing around. There’re tons of homeless people with smartphones, and hypothetically, if they get their hands on a Google Cardboard device, they have access to virtual reality. You’re standing in the middle of the train tracks. You look to your right, endless tracks as far as the eye can see.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Google] 5 Key Steps to Consider When Guest Blogging
    Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. If you’re tracking visits, use Google Analytics to see what type of audience your post has sent to your site. Earning quality backlinks.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 7, 2013
    [Google] Focus On Your Customer’s Brand In The Future of Marketing
    You can also follow Nick on Facebook and  Google+. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Today’s interview is with List.ly Co-Founder Nick Kellet  (@ NickKellet ). For a great example of a List.ly Product. Community.
  • VOLACCI  |  FRIDAY, NOVEMBER 29, 2013
    [Google] 8 Habits of Marketing Automation Experts
    At Volacci, we recommend using Google Tag Manager to Drupal marketers plus the Google Analytics module to help collect the highest quality data. 4. At Volacci, we work with a lot of Marketing Automation experts. How many of these do YOU practice? 1. They Know Their Target Market. Are Adept Content Marketers. They Test EVERYTHING.
  • HUBSPOT  |  SUNDAY, JUNE 2, 2013
    [Google] BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
    Free Guide: An Introduction to Google+ for Business. Over the past few months, Google+ has made quite a number of changes to its layout and product features that give marketers better opportunities to engage with its 500 million users. The new search results page is shown to be much cleaner and resembles Google quite a bit.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 10, 2012
    [Google] Webinar: Making SEO Fun In a “Boring” B2B World
    Connect with Casie ahead of time on Twitter or Google+. KoMarketing’s Director of Online Marketing Casie Gillette will be holding a free webinar with BrightTALK next Tuesday, October 16th at 3pm. The webinar will cover B2B SEO tips, including ways businesses can think outside the box and make their SEO efforts fun. Session summary.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Google] The 4 Basic Elements of Inbound Marketing
    Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google. We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. Analytics Tools.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 17, 2015
    [Google] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
    Twitter | Facebook | Google+ | LinkedIn |. The new platform […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin. PeopleBrowsr Acquires Empire Avenue, and Launches New Network by Raymond Morin - Maximize Social Business. Social Media Influence
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Google] Ghostcodes makes Snapchat more marketer-friendly
    If a customer wanted to find your brand’s Snapchat username, they would likely have to do a Google search for it. If a customer wanted to find your brand's Snapchat username, they would likely have to do a Google search for it. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices. Best practices.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 26, 2013
    [Google] 5 Things Salespeople Should Stop Doing Immediately
    You can find Craig on Google + and Twitter Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann, founder and CEO of Sales Engine. First we make our habits and then our habits make us.” – Anonymous. All of us have habits which lead to routines. Here are 5 things that we should all stop doing: 1.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Google] 10 Examples of Facebook Ads That Actually Work (And Why)
    When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates. 1) High Relevance. High relevance, a compelling call-to-action, and a solid value proposition -- the recipe for an effective ad on Google. Facebook ads. Facebook ads are what bring us here today. Close enough, right?
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2011
    [Google] How to Get More Blog Traffic – Real World Data
    closer look at Google stats (see below) reveals an even more remarkable point about search: while direct and referral traffic tend to be “spiky&# based on the popularity of individual posts, search traffic is more consistent over time. Every blogger wants more traffic. How to get it? Patience is a virtue, and persistence is rewarded.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Google] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    Mark Johnstone. 2) "How Google Works," Eric Schmidt. Ever wonder what it''s actually like to work at Google? How Google Works from. Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. We all get writer''s block sometimes. coolstuff.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 13, 2011
    [Google] 10 Ways to Use Social Networks for B2B Marketing
    The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Google, Yahoo and Bing aren’t the only places people go to look for information.
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Google] What Are Rich Snippets?
    With Google’s regular algorithm updates, there are often considerable adjustments in the technical SEO best practices firms should use to be found in search results. On Google+ or LinkedIn? Search Engine Optimization (SEO) is a combination of highly technical website elements, content marketing, and promotion. Online Marketing
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Google] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Demand for how-to content on YouTube is on the rise (3:35): According to a report from Google , a growing number of consumers are turning to YouTube to search for how-to videos. According to the Google report , 91% of smartphone users turn to their smartphone for ideas while doing a given task. advertisers. This week’s show.
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Google] Memejacking: The Complete Guide to Creating Memes for Marketing
    Visual content is practically made for social media sharing, and because memes are usually visually oriented, they make great fodder for your social media accounts such as Facebook, Google+, and Pinterest. 3) They Attract Traffic, Likes, and Links. Success Kid. Old Spice Man. Rage Comics. Don't believe me? What's a Meme? Recognize any?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 10, 2016
    [Google] Why the sales funnel is alive and well and living on the web
    Fast forward to 2011 when Google published its breakthrough study on ZMOT. Add to that the highly publicized content explosion that’s happening now and many of us are wondering how ten organic positions on the first page of Google can be relied on to drive appropriate visibility. By Chad Pollitt, {grow} Community Member. No way.
  • JUNTA 42  |  MONDAY, NOVEMBER 14, 2011
    [Google] 8 Content Marketing Initiatives To Seriously Consider for 2012
    Google’s Panda update earlier this year means that social media sharing is more important to getting found in search engines than ever before. Take Heed…Google. This is scary, because it is possibly that Google could monopolize the entire content finding chain. thought I’d share it with you. Who knew? become?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 13, 2013
    [Google] One Bad Apple. A {growtoon}
    Related Stories Battle lines. A {growtoon} The Google Glass Rival? A {growtoon}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars   Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. mars dorian.com/.
  • SAZBEAN  |  SATURDAY, NOVEMBER 5, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of November 5, 2011
    Reasons Google+ Could Win the Social Enterprise Battle (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Jim’s Marketing Blog).
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Google] Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. And with good reason. Like a shiny object.
  • FATHOM  |  TUESDAY, APRIL 14, 2015
    [Google] Mobilegeddon: Beat This Villain With a Mobile-Friendly Site
    First, start with Google’s Mobile Friendly Test. While Google claims that responsive is the best way to go with your site, having an m. We were warned. Now the algorithm updates to end all algorithm updates is upon us and there’s no way to stop it. It all comes to a head on April 21st, 2015. What To Do? site is still acceptable.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Google] 14 Digital Marketing Myths We Love To Laugh At
    But the truth is, rankings don’t equal results and unless you’re willing to risk your credibility and authority in your industry, the results coming in are far more important than your ranking on Google. But with all great things come the not-so-great things like the myths and misconceptions on the impact of B2B online marketing. single.
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Google] 4 Content Marketing Goals for a Coach Website
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What were they?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Google] 8 Questions to Steer Your Marketing Priorities
    What did you type into Google when you first started searching? Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Steer Toward Your Customers. Are our prices fair? What was your buying process?
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Google] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages What is Conversion Optimization? Phone call completed.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Google] 6 Tips for Creating Content That Spreads Naturally
    organic traffic and Google referrals. For example, having attractive featured images on your content polishes the overall look of your shares to Facebook, LinkedIn, and Google+, increasing conversions by offering a more descriptive and therefore appealing presentation of the content. That means there's a lot of content. Seriously.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 16, 2014
    [Google] How to Successfully Manage Your Inside Sales Team Remotely
    Lastly – use tools like Google Drive to share documents. A few years ago I was faced with a tough decision. I was moving 20 miles north of Boston, which posed a problem because my job was 22 miles south of it. Driving through Boston during rush hour twice in one day quickly became overwhelming and was just too much. Don’t pan ic! Communicate.
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Google] 10 Brilliant Tips From Conversion Rate Optimization Experts
    We've all been there. You have a website, a customer acquisition team, and a really great product -- but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. But it doesn't have to be this way. Check em’ out below. 1) Use Tailor-Made Pages for Custom Campaigns. NSAMCWADLP: Never. Start. A. Marketing. Campaign.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 3, 2013
    [Google] How You Can Create Your Optimal LinkedIn Profile – 5 Tips
    We’re honored that BuyerZone.com selected Fearless Competitor as the  #1 B2B marketing blog of 2012  and we learned yesterday that this blog ranks in the top 10 on Google search results too! LinkedIn is THE business site in social. You need an optimal profile. That includes very senior executives. Tips for Optimizing. What do you think?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 29, 2011
    [Google] 5 Big Marketing Fails of 2011
    The Times cried foul, Google agreed and J.C. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly. Kenneth Cole Sticks Fashionable Foot in Mouth. Netflix and the Bad Fix.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Google] Audio Content Made Easy: Fantastic Apps for Podcasting
    Google Sheets (Free). I use a Google spreadsheet to share my production calendar (upcoming guests, recording dates, and air dates). Google Sheets (Free). I use a Google spreadsheet to share my production calendar (upcoming guests, recording dates, and air dates). By Kerry Gorgone, {grow} Contributing Columnist.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 20, 2011
    [Google] 7 Keys to B2B Marketing Success
    These are the terms people type into Google, Yahoo, Bing, etc. B2B Lead Generation : The 7 Keys to B2B Marketing Success. Working with the new client for the B2B lead generation consultancy Find New Customers , we’re coaching them on the basics of B2B marketing. After all, you have so many options today – it’s overwhelming.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google] Twitter Tests Out New, More Visual Layout
    it kind of looks like Google+, too. Google+ lets users turn posts into ads -- just like Facebook and Twitter. One of the cool things about working at a popular tech blog like Mashable is that you''re really in-the-know about industry news. Here''s what it looked like: Look Familiar? As Mashable pointed out. But also. What''s Different.
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 27, 2013
    [Google] Interesting Threads in Dell’s 2013 Social Media Predictions
    For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. I happen to be one of the 14 people quoted in this Dell e-book,  Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. agree completely. You #keyword #spammer #you.”
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 18, 2012
    [Google] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
    These are keyword monitoring, which tracks the user’s site rank in Google and Bing, and competitor monitoring, which captures metrics such as Google PageRank, inbound links, and indexed pages. With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] 15 Must-Have Tools for Professional Copywriters
    Google Drive (free). For me,  Google Drive is the perfect answer. They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. Here’s a suite of 15 must-have tools copywriters should equip themselves with. 1.  Copyscape (free). Zite (free).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] How to be useful, despite your smartphone addiction
    It’s perma-connected to the web, which means every twenty minutes or so, I switch to the twenty other tabs in my browser and check my Facebook / Google Plus / Twitter / Gmail accounts. I get a lot of work done, but I’m also just as useful outside of work. By Mars Dorian, {grow} Contributing Columnist. Here’s how: 1. Really.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Google] Healthy Habits For Optimizing Your PPC Campaign
    Record the results in a Google Drive spreadsheet, so previous ad winners are documented and readily available. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home. This three-step approach will help you optimize excessive keyword lists AND drop those 10 pesky pounds. Stay hydrated. Breathe.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Google] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. 3. Next, you should look for paid sources like Google AdSense, Outbrain, Taboolah, Nativo, and Sharethrough. After the webinar, we received dozens of questions. We hope this helps.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Google] Employee Sues Employer Over Ownership of Six Million “Likes”
    James Wu | Facebook | Google+ | LinkedIn | Employee Sues Employer Over Ownership of Six Million “Likes” by James Wu - Maximize Social Business. Additionally, Facebook also allows unofficial Facebook Fan pages that are created and run by individuals who are […] Author information James Wu James Y.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Google] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Foursquare compares the way Promoted Updates work to the way Google AdWords works. In other words, if I searched for "Mexican food" in Google, I might see an ad for a Mexican restaurant in the PPC results. Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week's time. Get it?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Google] Do You Have Legal Consent to Post Employee Photos on Social Media?
    Facebook | Google+ | LinkedIn |. Smart companies take a holistic approach to their social media marketing efforts.  Related to those efforts to use employees in marketing is an employers […]. Author information. James Wu. James Y. Wu contributes a monthly column on Social Media and Employment Law. James Wu.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Google] The essential guide to building your business through Twitter search
    If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites.  . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. funny movies. Steelers win”.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 7, 2015
    [Google] 10 Things You Didn’t Know About WordPress
    And of course, we cannot overlook the fact that Google loves WordPress, making it the most SEO friendly CMS around. We talk about WordPress on our blog often, as we undoubtedly believe it is the best CMS for any website project. WordPress will be celebrating it’s 12 th birthday on May 27, 2015. 2. Volunteers build WordPress. run on WordPress.
  • WRITTENT  |  FRIDAY, MARCH 15, 2013
    [Google] The Hottest Marketing News of the Week
    Google Reader Shutdown a Sobering Reminder That ‘Our’ Technology Isn’t Ours Maybe you are one of the furious media people [.]. Even if you didn’t experience serious rise and falls this week, the global marketing world is all about change and move. Let’s get an eye on what was going on. Marketing News
  • THE POINT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Google] 10 Ways to Generate More Leads from Your Business Blog
    But be careful – some experts claim that the technique can be subject to penalty by Google if they believe it represents an attempt to “ manipulate links to your site ”.). Here are 10 proven ways to generate more leads from your blog. And no, #1 is not “write better content” (because you already knew that.). 1. Subscribe Now!”). 4.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Google] 10 Examples of Check-The-Box Marketing
    You spend all your paid search funds on Google ads in the top position for the search terms performed only by the sales team. Are your marketing activities aligned to business objectives or a list of “cool” ideas? Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment? Strateg
  • WEBBIQUITY  |  MONDAY, APRIL 30, 2012
    [Google] Why Twitter Needs to Change to Keep Up with Social Media Marketing
    Here are some of the major problems Twitter needs to address if they hope to keep up with Google+, Pinterest, and Facebook. 1. Google+ allows you to post similarly to Twitter, posting short ideas and jokes and links, but they also encourage a sense of community with comments threads and Circles. Guest post by Nisha Kaushal.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Google] Lead Generation Effectiveness – What Works and What Doesn’t?
    Social media is no savior. I’m an extensive user of social media – Twitter, Facebook, Linkedin, Google +, etc. When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? The answer to this question can be found in the chart below. How can you use this chart? What do you think?
  • SYNECORE  |  FRIDAY, JUNE 27, 2014
    [Google] What is Integrated Digital Marketing (IDM)?
    Using Paid search tactics such as Google Ad Words will offer your brand numerous ways to micro target prospects more cost-effectively than many traditional forms of advertising. Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website ? process.
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Google] Email Marketing ROI: Measure with Ease Using HubSpot
    Note that Google now encrypts most of their searches; if a keyword is not provided then you will see the term 'Unknown Keywords SSL.'. Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Alternatively, a negative ROI signifies a lower return than the original investment. Don’t believe me?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Google] Does Your Blog Deliver a Positive User Experience?
    In a Google survey , 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business. In a Google survey, 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 9, 2015
    [Google] Are Salespeople Overlooking Video?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Are Salespeople Overlooking Video? Everything that we read today about social sales points to three consistent facts … We have moved away from the pitch and instead toward the conversation. Jamieson contributes a monthly column on Social Selling. Social Sales
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Google] App Search – Whiteboard Friday
    In today’s special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some. Marketing ROI Cmo undefined marketing roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 20, 2014
    [Google] Lifehacks for the Modern Marketer
    by James Hahn II Related Stories Understanding the moving target of Facebook reach How to fix Google+ Are the bad guys winning? How do you get it all done? If I had a nickel for every time I heard this question … well, I wouldn’t be rich (let’s be honest) but I could probably treat you to lunch. eMail management tricks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Google] 5 reasons you should be in social media, even if the boss says “no”
    What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Google] How To Avoid the Biggest Pitfall of Progressive Profiling
    According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” Then, as they come back over time, continue to gather a little bit more. And then it all falls apart. The Problem With Progressive Profiling. Source , Page 6). Your Turn.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Google] Quit Cloning Content: Battling Crap Content Through Form
    Just take a look at a Google Trends report and you''ll see the interest over time escalate drastically over the past two years. When I look back on 2013, I think of it as the year the concept of "content marketing" skyrocketed. As you can see, there are many formats through which your content can be shared. Inbound Marketing content creatio
  • HUBSPOT  |  THURSDAY, NOVEMBER 5, 2015
    [Google] 10 Time-Saving Tools for Managing Your Social Media Following
    Social and website traffic measurement from Google. Applicable network(s): Twitter, Facebook, Linkedin & Google+. Keeping up with emerging social media networks is challenging. It's easy to feel like you're spreading yourself thin. Ones that actually work. 10 Time-Saving Tools for Managing Your Social Media Following. 1) Crowdfire.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Google] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    Google+ news feed photo uploads. Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. According to 3M Corporation , 90% of information transmitted to the brain is visual. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 26, 2013
    [Google] 10 Reasons to Redesign Your Website Now
    Get rid of the clutter. 4.  To ensure that your site is effectively optimized ( SEO ) for Google’s ranking algorithm. Are you thinking about redesigning your website, but hesitant to begin because of the time it would take and the costs associated with it? Clean is in. Learn more > 5.  To make your messaging clearer.
  • JUNTA 42  |  WEDNESDAY, MARCH 28, 2012
    [Google] 10 Things You Need to Know about Content Marketing World 2012
    This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. Rick Springfield – enough said.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Google] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
    HubSpot has a lot of content development resources to help you create your calendar here and here. 5) Take part in Google Hangouts. Giving Tuesday held a series of Google Hangouts on Air to discuss different parts of the movement, aimed at different audiences, with a panel of guests. Who wouldn''t want to be? And why not? Hangout!
  • HINGE MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Google] 5 Content Marketing Faux-Pas that are Killing Your Business
    In fact, Google has a strict policy and a ‘zero tolerance’ about keyword-stuffing and severely penalize websites following such practices. Is your website fading into oblivion? It could be because of your poor content marketing strategy. When it comes to content marketing strategies , B2B tend to underdo it. Lack of Goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Google] The 10 best big company blogs in the world
    Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves. There seems to be a lot of noise about the “death of the company blog.” What are the best company blogs today? Walmart.
  • FATHOM  |  MONDAY, JANUARY 13, 2014
    [Google] Embrace the Suck: 3 Reasons Why Negative Online Reviews Are Helpful to Your Brand
    Whenever I see a Google Plus local business page that has a large number of nothing-but-five-star reviews, one word comes to my mind: “fake.” No company gets a 100% satisfaction rating from every customer they’ve ever done business with (unless your customers consist solely of your friends and family members).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Google] Straight Talk on Social Media Gurus
    Don’t abandon your blog to dedicate 100% of your time on Google+.  By Stanford Smith, Contributing {grow} Columnist. love experts. These folks have invested their own time and money learning something so I don’t have to.  My problem is with you.  Specifically, I think you are learning the wrong lessons from social media luminaries.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 21, 2015
    [Google] Welcome To The Age Of Ad Blocking
    Take Google as an example, PageFair estimated the company made $59.1 Financial Times reported that some of the world’s biggest tech companies, including Google, Microsoft and Amazon, are now paying owners of ad block software to unblock their ads on their websites. Ad blocking has been a super hot topic in marketing this year.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 24, 2011
    [Google] 11.5 Steps to Video Blogging in 30 Minutes
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. Set up webcam, test for lighting. Reviewed the video clip, reshot it a 2nd time.
  • THE POINT  |  THURSDAY, MAY 30, 2013
    [Google] The Long Distance Relationship: How to Work with a Remote Marketing Agency
    Ask your agency to maintain a record of project status and “next steps” (perhaps using a file sharing platform like Dropbox or Google Drive ) so everyone is on the same page, and so you can access project updates even if your agency has already gone home for the day. 2. The era of agency specialization is well and truly upon us. Trust them.
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