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  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Google] Extra, Extra: To Get More Leads, Harness the Power of the Press Release
    Or they might find your release through a Google search. Once upon a time a press release was designed solely to get media attention. The goal was a (favorable) mention in print or on the air. The media were the messengers. Things have changed. You are now the messenger. With online press releases you can certainly reach the media. Award.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Google] There Is No One Size Fits All B2B SEO Program
    Resources for Establishing Basic Technical SEO “Know-How” Google Webmaster Guidelines and YouTube Channel. Google Algorithm Change History via Moz. few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. Another organization was stuck in a legacy CMS from a previous holding company.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 6, 2014
    [Google] How to Successfully Execute a B2B Marketing Strategy
    Use Google Alerts to track keywords in relevant industry headlines are delivered while the news is breaking. 'Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. For me, the latter is perhaps the most important aspect to consider.
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Google] Let's talk branding, shall we?
    Sure, you can skate by for a little while - adding widgets, joining Google+, hosting a webinar or two, and giving your homepage a makeover; but nothing will help you stand out in a crowded market like having something to say. I've been getting up on a soapbox over at Suddenly Marketing. when it's the right picture). have a process.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    I’ve seen many small business owners write Web copy that gets great Google rankings, drives traffic and makes sales. However, learning how to "write for Google" takes time. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. Learn these skills and your website results will kick-butt.
  • SYNECORE  |  THURSDAY, NOVEMBER 22, 2012
    [Google] A Content Marketer's Thanksgiving Prayer
    In this season of Thanksgiving, it seems altogether fitting and proper for this content marketer to acknowledge the many blessings the Internet gods have bestowed upon us this past year. As such, here is my contribution to the hallowed rolls of Thanksgiving Day invocations. humbly submit to you, “A Content Marketer’s Thanksgiving Prayer.”.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Google] The Awesome Power of Guest Posts! Sales Enablement post gets call from Executive Recruiter.
    Her answer “I did a Google search on sales enablement and you turned up.” 'Buffer Guest posts can put you on the radar of the right people. InBound marketing works. Recently I was contacted by an executive recruiter at a very well-known firm. She was looking to hire a Senior Vice President to help restructure a major division.
  • WEBBIQUITY  |  FRIDAY, JANUARY 7, 2011
    [Google] 2011 Social Media Marketing Trends
    Post on Google Buzz. Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. So what’s next?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Google] 3 Questions You Should Ask About Your Content Marketing Strategy
    Whether you’re utilizing an advanced metrics tool like Omniture or Webtrends, or you’re using Google Analytics, there are fundamental metrics you should always pay attention to when measuring content. 'by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? Purpose.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Google] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    Things got a whole heck of a lot more complicated a little over a year ago, when Google introduced SSL encryption. It means Google started encrypting keyword data for anyone conducting a Google search while logged in to Google. You know how we're always on your case to measure your marketing? 1) Organic Search. sometimes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2011
    [Google] Why SEO disgusts me
    The blog commenters are trained on how to pose as fake people and comment in a way that does not alert the suspicion of Google or the author of the blog. While Google fights against this kind of practice, it is very difficult to detect, and the “penalties&# are so minor the risk is ignored by the SEO’s. Beyond ugly.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 12, 2013
    [Google] PPC Joins SEO as a Tactic that Should Go
    In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Of those who used paid search campaigns, they did get additional visits and some conversion to leads.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Google] 31 Easy Ideas To Create Content Your Customers Want
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. And you don’t need to sacrifice quality.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Google] The Future Of Digital Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. Storytelling and the battle for customer attention. What defines good content?
  • SYNECORE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google] RWD: The Month in Review
    Google Recommends RWD. Simply put, Google prefers websites with a responsive design. In an official web development blog , Google laid out the three most popular mobile design configurations—RWD, a dynamic serving URL, and a separate mobile website. The Mobile Revolution Gave Rise to RWD. It was more trouble than it was worth.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Google] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    After years of patiently sitting on the sidelines of NFC, Apple’s recent entry into the mobile contactless payments space reminded me of the title of a half-written blog I was never able to bring myself to finish: “Google Wallet – Great Idea, So Why Isn’t Anyone Using It?” Case Study in Failure: Google Wallet. Why is that? Cry “Havoc!”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 3, 2012
    [Google] Five unexpected benefits of blogging
    What does Google + need to do to break-out? I generally focus on the business benefits of social media but a recent conversation with my friend (and uber blogger) Jeff Bullas revealed that we had both received benefits from blogging that reached beyond mere dollars and cents. Blogging connects. Blogging defines. Blogging teaches . Tweet.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 13, 2010
    [Google] Web Analytics 2.0 – It’s Not All About the Web.
    Post on Google Buzz. Bill Harriss. By now, most marketers have embraced the digital channel and the fact that a majority of consumers are spending a significant amount of time playing, researching, transacting and communicating on the Web. marketing spend is estimated to reach over 20% by 2012. So we all know we need to be on the Web.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Google] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
    Recent improvements in natural language processing, machine learning, and semantic recognition have allowed companies like Google, Microsoft, and Facebook to develop highly sophisticated search engines that recognize conversational language and understand basic context. For Google, this kind of rich content creates a virtuous cycle: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 30, 2012
    [Google] Is there anything new in blogging? No.
    Just Google it and find the 14.8 I walked away from the recent Blog World and New Media Expo a bit depressed and I haven’t been able to shake it. Running concurrently with this conference — in the same convention center space — was the National Book Expo. Book Fair attendance: 20,000. Blog World keynote: Chris Brogan. Tweet.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    Use Google My Business to increase visibility Shoppers can use their smartphones to look up information about your business. Use Google My Business. Here’s an example of what your listing could look like: If you’re new to Google My Business, here is a post that will walk you through the site. 'Brace yourself.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Google] Avoid These 5 SEO Faux Pas
    Google can penalize sites that have an inappropriately high number of keywords. Just as Google sometimes penalizes keyword stuffing, having too many low-quality backlinks get you in trouble with the search engine. And if you do end up with a Google penalty, check out our post on that topic to figure out how to bounce back).
  • INBLURBS  |  THURSDAY, NOVEMBER 11, 2010
    [Google] How to get search engine ratings with one way link building services
    Out of all those strategies, link building is one of the best ways to turn your website successful with huge traffic and get found by Google. How to Get Top Search Engine Optimization and Placement Results with Google Caffeine. How to get search engine ratings with one way link building services. Link building is inevitable.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Google] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. ” ~ IDC.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 3, 2010
    [Google] Industrial and B2B Customer Engagement Simplified
    The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.
  • FATHOM  |  WEDNESDAY, MARCH 4, 2015
    [Google] OEM Marketing Trends: The Next Generation of Email Marketing
    GSP is an entirely new advertising option in Google AdWords and is currently in beta. Target users based on pre-designated interests assigned by Google based on Google’s knowledge of each users’ historic search and web browsing behavior. 'Email marketing is integral to a successful manufacturing marketing strategy.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 2, 2014
    [Google] Tech Start-Up Tips: Big-Picture Thinking with the Founder of FeedBurner
    These days, FeedBurner—now owned by Google—is a household name for bloggers and businesses. But it wasn’t always sunshine and rainbows—and a rumored $100 million acquisition from Google in 2007. '1871 in Chicago is known for being the place where digital start-ups get their start. And Lunt’s answer was perfectly tech-savvy. Scaling.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [Google] Customer Engagement: A New Spin on Customer Intimacy
    Post on Google Buzz. Kenyon Blunt. while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma.  It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy.  What is Customer Intimacy? Tweet This! Digg this!
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google] 6 Social Media Marketing Myths to Avoid
    Google+ Isn’t Useful. As a social network, Google+ is not a major contender. However, its value is that it provides a social connection to the vast number of searches performed on Google every day. 'Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. license.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 24, 2010
    [Google] Case study: Why every company needs a social media policy
    Post on Google Buzz. If your organization is debating the need for a social media policy, you might want to watch this 90-second news story from a Knoxville-area school district. The news coverage is about a thread on the TV station’s Facebook page and a published comment regarding the suspension of a high school student. Tweet This!
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Google] 7 Quick Ways to Curate Industry Content for Your Blog
    4) Set Up Google Alerts. Google Alerts scour the web for new mentions of specified keywords, and sends you an email notification with a link to that mention. But for marketers to pull back, assess current industry events, and provide a unique, helpful, practical take, it requires a certain amount of content curation. Blogging
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 13, 2013
    [Google] Why blogging should be part of your marketing (or sales lead generation) strategy
    Furthermore, Google sees websites that are updated regularly with fresh content as more authoritative, meaning it’s more likely they will be displayed in the search engine result pages. '(This is a guest post for FearlessCompetitor.com by marketing expert Ben Padley. The short answer is ‘yes’. Amen, Ben!). Ben Padley. Author bio.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 22, 2013
    [Google] How do you choose the right WordPress hosting solution for your websites?
    Google “WordPress Hosting” and you’ll see results that span all sorts of price ranges and technical specs. 'I’m no expert in WordPress hosting, however, I’m confident this blog, which is hosted by WPEngine, has the best host out there. Our our crack WordPress team led by the Petersen Media Group recommends WPEngine too. Security.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Google] What exactly is a social graph?
    They have relationships through LinkedIn or Google+ or Twitter or e-mail or (God forbid) real life. Image via CrunchBase. am a retired IBM Distinguished Engineer. My wife says that makes me an Extinguished Engineer.) ” We make it really complicated to get that simple answer. My latest favorite term is the social graph. People.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] The Essential Guide to Creating an SEO-Friendly Customer Journey
    If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. However, even when 90% of the journey is offline, the critical starting point is online -- when the customer first searches in Google. Was it a plane ticket? An espresso machine?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Google] The Human Touch – Important For Marketing Today and Tomorrow
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this  Future of Marketing  series, we have covered topics such as  Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership ,  Culture ,  Content , and so much more.
  • JUNTA 42  |  THURSDAY, JUNE 14, 2012
    [Google] 5 Reasons Why Content Marketing Is No Buzzword
    Content Marketing Search Trends via Google Trends. It’s at least once a week when I catch someone talking about content marketing as just another buzzword. I try to smile when it happens, like in the comments of  Marcus Sheridan’s recent post on content marketing. 1 – The Industry Is Over 100 Years Old.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Google] Monetizing blog comments: Why your blog is economic gold
    If you want to know what people are saying about your posts, you have to scan Facebook and Twitter and Google+ and everywhere else a conversation can be had. If you want to know what people are saying about your posts, you have to scan Facebook and Twitter and Google+ and everywhere else a conversation can be had. Thank you. Love,.
  • E-STORM  |  FRIDAY, MARCH 11, 2011
    [Google] Technologies are no longer the great disruptors; the consumer is.
    Find the rest of the series: Part I: Display Advertising/Video and Part II: Mobile Yandex: #1 search engine in Russia SEM: Fireside Chat on International Search Panel thesis: Best practices that work for search marketers in the US have to be redefined when entering international markets, especially where Google is not the dominant engine.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 27, 2012
    [Google] Perks, Parties, And Prospecting In The Summer
    After reading the article, “Perk wars: Facebook, Zynga, Google jockey for top talent” by Scott Martin, it became apparent to me that companies throughout the country are introducing “perks” as a way to keep employees enthusiastic about coming to work and hitting their numbers. It’s that time of year again.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Google] 15 Educational SEO Charts and Diagrams
    Google's Collateral Damage by SEOBook and Jess.net ( click to enlarge ). While search engine optimization is one of the core elements of inbound marketing, not enough businesses are incorporating an SEO strategy into their marketing efforts. It's understandable -- SEO can seem complicated if you've never focused on it. Connect with HubSpot
  • MEASURABLE MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Google] SOPA: The Rise of a New Internet Era?
    Although Facebook and Google couldn't risk full-scale blackouts, they found their own ways to announce their opposition. Google took action by changing its homepage in the U.S, For journalists, bloggers and techies. alike, this week has passed in a. whirlwind of headlines covering. the controversy surrounding SOPA, the. What is SOPA?
  • AGILE B2B COPYWRITER  |  MONDAY, APRIL 18, 2011
    [Google] K’s Top Five for the Week – April 17
    Post on Google Buzz. Add this to Google Reader. Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. There’s tips on how to choose the right content for your business and how to keep that content in tip-top shape. Hope you enjoy this week’s picks! Who owns your content?
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 27, 2011
    [Google] K’s Top Five for the Week – March 27
    Post on Google Buzz. Add this to Google Reader. Tweet This week, my list of top five picks focuses on how to help you improve your content. Whether you need to identify more than one ideal customer profile, use more numbers in your writing, or simply make sure your content doesn’t get screwed up there’s some tips here to help you.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 5, 2010
    [Google] K’s Top Five for the Week – November 5
    Post on Google Buzz. Add this to Google Reader. Tweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. m happy to report I’m finally finished, and the new site is working beautifully. Plus it’s a dream to maintain and update. Gotta love that! Until next week!
  • AGILE B2B COPYWRITER  |  WEDNESDAY, DECEMBER 8, 2010
    [Google] 2 Parts of a Case Study You Should Never Skip
    Post on Google Buzz. Add this to Google Reader. Tweet You already know case studies are marketing gold. In fact, Eccolo’s recent survey of technology buyers and influencers showed nearly 80 percent of respondents said case studies were moderately to extremely influential in their buying decision. That’s great! And that’s good.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 19, 2010
    [Google] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
    Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. This leaves unique features as the only viable strategy for a new firm.*
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Google] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    This same point was underlined by a recent study by Google, the Conference Executive Board (CEB) and Motista. 'Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy. Like the ability to keep one’s job. Or the ability to get home at a reasonable hour.
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Google] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Offer downloadable content. Download Now. Share this blog!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Google] Social Media Use by Job Function Stats – Indicates Need to Change.
    Post on Google Buzz. Wendy Boyce. In a previous post we looked at the top 25 industries using social media , as presented in the NetProspex Fall 2010 Social Business Report.  In that report, there is also a section on social media usage by job function. I found the results to be interesting and daunting all at the same time. Tweet This!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Google] What Are UTM Tracking Codes? [FAQs]
    Below are instructions for setting up and measuring UTM parameters in HubSpot and Google Analytics. How to Track UTM Codes in Google Analytics. Using Google URL Builder , add the URL, Campaign, Source, and Medium information into the selected boxes. You deserve your budget -- and maybe need more of it. What Are UTM Codes?
  • WRITING ON THE WEB  |  MONDAY, APRIL 18, 2011
    [Google] Content Marketing: Connect the Dots and Drive Results
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? In the World Wide Web, there often seems to be no rules. Take a survey.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Google] The Real Truth About Mexico
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. Violence touches the lives of many everywhere. Crime in Mexico. per 100,000 inhabitants.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 12, 2010
    [Google] Writing Well: A Little More Authenticity, Please…
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How do you go into someone’s office (or send them an email if you’re working virtually) and request them to “put a little more authenticity into your writing, please?&# Sure, marketing is vastly improved when it sounds authentic.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 28, 2010
    [Google] Content Marketing with Blogs: What Do You Believe?
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? Digg this!
  • WRITING ON THE WEB  |  MONDAY, JUNE 21, 2010
    [Google] Create Wordpress Sales Pages: Learn how this week
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Do you need to create professional looking sales or landing pages? Want to save yourself the hassles? You can learn to do this using your Wordpress platform. There are very few drawbacks to using Wordpress as your primary web platform. That’s it.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Google] Best Cool Web Tools of 2009, Part 1
    This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you’re not the artistic type? SlideSix. PeoplePond. Mixxr.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Google] My Favorite Thing About Mobile E-Commerce and Smartphones: An Ode to the Click-to-Call
    My fiancé nicknamed me Google Bot. just looked in my iPhone’s Google search history and this is what it lists as recent searches: That’s just from the last two days, and do you want to know something else? read library books without ever leaving my dorm room. Technology has both created – and now serves – those expectations. No one.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Google] Skepticism on Gallup’s Gloomy Social Media Assessment
    The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” know of no research in this area, but five years ago Google took to the streets of Times Square to ask 50 passersby what a browser is. More than Marketing.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Google] Why Traditional Lead Qualification Filters Are No Longer Enough
    You can find her on Google + ! Find her on Google+ or LinkedIn. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. Our rep had called an inbound lead to qualify him as a prospect.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google] Top 3 Essentials for Successful Retail SEO Programs
    The easiest way an agency can familiarize their team with a new client’s digital presence is to go through Google Analytics. Gaining access to Google Analytics is one thing, but another is receiving access from the client to implement changes directly on the site. 'SEO success depends on so many things. What has been working?
  • CONVERSIONATION  |  WEDNESDAY, APRIL 18, 2012
    [Google] Optimize: a Holistic View of Content and Marketing Optimization
    Lee, who has a tremendous experience in, among others, website optimization and SEO, had an ‘aha moment’, converging the ideas he had about optimization as a holistic activity after a talk with a Google engineer at a conference. The consumer is channel-agnostic, and empowerment is not a buzzword. That’s optimization.
  • VIDYARD  |  THURSDAY, MARCH 12, 2015
    [Google] B2B and Mobile: Why you should be Thinking of the Mobile Video Experience, too
    'Just last month, Google announced that as of April 21st, 2015 mobile experience will start to play a key role in page ranking on mobile devices. But Google’s said the word, so now it’s written in stone. Google’s test for mobile optimization. You MUST make sure your online experience is optimized for mobile. Interesting.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 9, 2012
    [Google] Blogs and Social Marketing in the Upstream Oil & Gas Industry
    Google the search phrase hydraulic fracturing blogs and it will return 2 million results! The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. The facts, figures and the hype are mind-boggling. Twitter: Tweets with #shale.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2012
    [Google] Viral High, Viral Hangover
    MY SERVER: So Adam, it began when Gail Gardner of GrowMap tweeted a quote from your post entitled Google + and The Illusion of Privacy. Google, on the other hand, was all over me. Of course, he is a StarStalker, so he only wanted to talk about the Google+ post, but at least he finally knew my name. ME: 2 million! ME: I’m sorry.
  • ENGAGE  |  THURSDAY, DECEMBER 5, 2013
    [Google] 42 Content Marketers to Follow on Twitter
    Head of Google webspam team, SEO overlord. 'One of the best ways to learn more about content marketing is to engage with thought leaders on Twitter. This list is far from complete, but it''s a great start for anyone interested in content marketing, social media and web journalism. Who did we miss? Let us know in the Comments. CEO of HubSpot.
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Google] Hinge’s Fab Five: June 2014
    10 Ways to Boost Your Google Adwords Search Ads Right Now. While it can be an effective advertising tool, Google Adwords is also a complex program. On Google+ or LinkedIn? 'With so many marketing-related articles online, it’s hard to keep up with the best content! What You Should Expect From Your Marketing Department.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google] Two questions to help you find the value of marketing
    Impressions and clicks on your brand terms (available in Google Webmaster Tools) are a useful metric and one of my favorite gut-checks of impact. Impressions and clicks on your brand terms (available in Google Webmaster Tools) are a useful metric and one of my favorite gut-checks of impact. We were thrilled. Life was good!
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Google] What Is A Content Strategy And Why Do You Need It?
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] Three Tips for Improving Twitter Ad Campaigns
    Now flip over to Google Analytics, or whatever site analytics solution you use, and compare desktop and mobile engagement numbers in Twitter to desktop and mobile traffic numbers from your Twitter ads. 'By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Stick with me here.
  • VIEWPOINT  |  THURSDAY, AUGUST 22, 2013
    [Google] Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?
    Important Lessons for Marketers from Google’s CIO. In a recent blog post on the Harvard Business Review blog, Google’s CIO, Ben Fried, talked about how he tackles the challenges of the constantly changing IT industry. 'Online content in the sales and marketing industries is constantly changing. Maybe not. Via SiriusDecisions.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Google] The B2B Funnel is Now a Sieve
    Or to post title and link when channels including LinkedIn, Facebook and Google+ allow you to add much more narrative. 'The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. Depth of Relevance.
  • AGGREGAGE  |  MONDAY, SEPTEMBER 20, 2010
    [Google] Automated Filtering vs Human-Powered Curation
    Google Social Search. This is being done by Google search as well as Amazon.com and my6sense. With solutions like Paper.li Of course, this has long been a conversation as Robin, Ross or I could tell you.  However, what has really changed here is first the explosion of content sources.  I’ll get to that in a bit.  Paper.li.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Google] B2B Marketers Need a Fresh Perspective
    We’re seeing it now in Telecom and Communications with Over The Top (OTT) providers like Google and Amazon stepping in to take chunks of their business away. 'In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. " of the things you've written about? " Change is hard.
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 12, 2011
    [Google] Getting found on LinkedIn: how keywords can improve your visibility
    How would you search for yourself on Bing, Google, or Yahoo? Today's Post is provided by journalist and e-copy writer; Lisa Jackson. **. LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. Are you in the top 10? It’s all about the keywords.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MARCH 14, 2011
    [Google] FREE 3/17 Webinar: Get the Inside Scoop on Your Prospects
     Everyone knows how to use Google, right? Yes, most salespeople do know how to use Google, but only at a base level, typically to find a company's Web site. For example, here's a Google search tip you probably didn't know. the Google search form, enter the person's name, but put it within quotation marks.
  • MEASURABLE MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Google] Going Local: 4 Tips and Tricks for Getting the Most out of Local Search
    This includes Google Places, review sites, Yellow Pages, or any directory or search engines. Marketers cannot ignore the rising. importance of local search. If you can work to strengthen your organic and local search rankings, you'll be in a fantastic place relative to your competitors in 2012. Review Your SEO. Don't Forget Your Customers.
  • MEASURABLE MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Google] Eye-Tracking and Social Media Profiles: An Insightful Study
    This is especially the case with Facebook, Twitter and Google +. Many of us can make some pretty solid hypotheses about which areas of a web page attract instant attention from your visitors. Read on! Be Strategic in Your Profile Picture Selection. This one's especially important with Facebook, Klout and StumbleUpon. Who You Know Matters.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 22, 2013
    [Google] Content Idea Secrets from a Content Marketing Team
    Trending topics ( Google Trends , Twitter trending topics). Social Media – Facebook, Twitter, LinkedIn, Pinterest, Google+. Wondering where bloggers and content marketers get all those ideas? I’ll let you in on a little secret… it’s not from a magical vault, though sometimes I wish one existed! Popular culture.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [Google] Eight years of top business brands on Twitter and their First Tweets
    Google. google. Google knew from day 1 that twitter was a way to express your brand (Deloitte took a bit longer). 'Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday. When did they set up on twitter? What was their first tweet? Nothing. Nothing.
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Google] 10 Crazy Stats About Content Marketing
    Each and every new Google algorithm update places an even greater value on useful, fresh, and unique content. Google is demanding that businesses blog, produce videos, and that those videos and those blogs are regularly shared via social media. 'We''re fans of content marketing. In fact, we''re big fans of content marketing.
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Google] 28 (of the) Best Business Blogging Guides and Tips of 2013
    ” And despite some recent, widely misinterpreted comments by Google’s Matt Cutts, guest blogging is not dead. Still Using Google Images for Your Blog Posts? navigation, search, categories); SEO (attributes like keyword use, internal links and Google authorship); CTAs; and social elements. by jeffbullas.com. Stop It!
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Google] Beware of Any SEO Firm That Promises Zillions of Free Links to Your Site
    Because, from Google’s perspective, your site ranks better if lots of your well-respected peers consider your site worth linking to. Subscribe to their RSS feed and/or use Google search tools to deliver regular reports on news items in those topic areas. It’s like being friends with all the cool kids in high school. Thank you."
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Google] MakesBridge Offers Powerful Features to Small Business Marketers
    Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. per month email product.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [Google] Using E-mail Marketing for Lead Generation
    For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. There is a difference.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 19, 2013
    [Google] The Secret Sauce for SMB Success
    For example, is your Google PPC campaign producing phone calls? 'What is the difference between an SMB that fails and an SMB that succeeds? Obviously this is a complicated questions, and there are a lot of factors. Everything from marketing tactics and business plan to work ethic and capital investment matter. That would be market analysis.
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Google] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    'You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. Outdated (and black hat) methods like keyword-cramming or unnatural optimization will get you in trouble with Google.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Google] Marketing Leadership: 5 Steps To Learning Agility
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. The World Has Changed! Has Your Marketing. Most marketing stinks. Strategy
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Google] How To Avoid the Biggest Pitfall of Progressive Profiling
    'According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” Then, as they come back over time, continue to gather a little bit more. And then it all falls apart. The Problem With Progressive Profiling. Source , Page 6). Your Turn.
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Google] The Social Media Publishing Schedule Every Marketer Needs [Template]
    Oh and you're giving Google+ a shot, too. The reason you'll want a different worksheet for every social network is simply that every social network is a little bit different; you can't just craft one social media update and use it across LinkedIn, Facebook, Twitter, and Google+! Google+ Updates. Finally, we come to Google+.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] Book Review: The B2B Social Media Book
    “According to Google executive chairman Eric Schmidt, more information is created on the Internet in 48 hours today than was created by all humankind from the beginning of time until 2003.” Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Google] The Best Content Marketing at the 2014 World Cup
    Google search data shows there is more interest in the World Cup than the Olympics, the Superbowl and the Tour de France combined. New research from Google suggests that multiscreening has more than doubled since 2010. 'I’m nearly giddy that the FIFA World Cup is starting today. errmm, doctor’s appointment. This is the main event!
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 13, 2012
    [Google] Is Content Marketing the New Branding?
    Eric Schmidt, CEO of Google says every two days we create more information as we did from the dawn of civilization up to 2003. Branding is no longer a company logo, tagline and brand colors. Yes, it helps people identify with your company, but it doesn’t necessarily make them want to buy from you. Shouldn’t you be a part of that?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Google] Content Marketing Tactical Plan
    This can be done in Google Calendar or any other calendaring tool. 'Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. But how do you put it all together? Content Arcs and Themes. Content Promotion.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Google] B2B Lead Generation Using a Business Blog
    By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every  50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. The focus here is definitely on quantity. of Tiecas, Inc.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Google] How the Big Social Networks Use Email to Increase Engagement
    Google+. Google+ has a weekly digest email that prompts readers to both follow new users, and read new content. What's great about the email is the in-email buttons that allow you to easily add new users (whose relationship to you Google+ helpfully identifies) right in the email to build your following. Pinterest. Facebook.
  • WORKFACE  |  WEDNESDAY, DECEMBER 7, 2011
    [Google] Workface Annouces the "Chat Live" Status Button
    There are buttons for RSS feeds, buttons for Facebook Connect, the Google +1 button, and a myriad of other buttons that are designed to help our website visitors engage more deeply with our brand. We've all used (or at least have seen) all the nifty little buttons that can be added to our websites. It's small, but oh so powerful! Chat now".
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Google] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    How to Understand and Master Google+. Posts You Might Like to Read: The Inbound Debate #9: Google Backlash, How Much is Too Much? Should Google Be Worried? The Ultimate Guide to Using Google's Disavow Links Tool. Why "I want to get to the top of Google" is an Incomplete Statement. 1) Adhere Creative. 4) Bluleadz.
  • SAZBEAN  |  THURSDAY, AUGUST 2, 2012
    [Google] 3 Game Changers in Online Marketing
    Just as importantly, Google makes no secret of the fact that speed is part of its ranking process, meaning that a slow loading site is going to suffer in search results. Times are changing for web marketers, particularly those dealing with online retail marketing. – 3 Game Changers in Online Marketing by Graham Cooke. News & Notes
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 22, 2013
    [Google] State of the Union Facebook 2013
    Criticism grows as the euphoria fades, as Microsoft, Google, and now Apple know all too well.  Let’s face it, the world’s best APIs are not created by YouTube , Facebook, or Google. Threats from Google+ and MySpace – muted to date – will force Facebook’s hand to improve the overall user experience. Ah … Facebook.  Adapt or die.
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