B2B MARKETING INSIDER | THURSDAY, OCTOBER 27, 2011
[Google] 12 Internet Trends You Need To Know From Mary Meeker
Apple, Facebook, Google and Amazon take the top spots in market capitalization but China’s Baidu and Tencent and Yahoo! She also shows that Google revenue alone is about to surpass all US Newspapers combined revenue. Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. While U.S. Sound.
B2B MARKETING INSIDER | TUESDAY, AUGUST 28, 2012
[Google] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 15, 2013
[Google] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
This week Kyle Porter, founder of Salesloft , emailed me about a new prospecting tool they just released that can be found on Google Chrome as an app. You then have the option of exporting your results to a CSV file or Google spreadsheet. Click on the icon again and the search results are then loaded into a spreadsheet format.
VOICE-BASED MARKETING | FRIDAY, FEBRUARY 7, 2014
[Google] 5 Marketing Mistakes You Are Making…Right Now
PPC ads are not excluded from this: Google reports that 70% of mobile searchers call a company straight from the PPC ad. Google also reports that users are 6% to 8% more likely to click on PPC ads that contain phone numbers. 'You’re not a bad marketer. Chances are, you’re a pretty good one. You blog. You have a social media presence.
B2B MARKETING INSIDER | THURSDAY, JULY 17, 2014
[Google] WTF Does Kevin Spacey Know About Content Marketing?
Let me know what you think n the comments below and please follow me on Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Why Kevin Spacey? Tweet.
WEBBIQUITY | MONDAY, MAY 24, 2010
[Google] 11 Myths of Social Media Marketing
Post on Google Buzz. Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Argh, no! Um, no.
LEADER NETWORKS | MONDAY, OCTOBER 25, 2010
[Google] Social Media and Personal Risk Management: A Case Study on A Paris Vacation
My mornings started as early as possible, while my child slept off the sights and the many hot chocolates of the past day, with a quick news scan on Google. I am a road-warrior. You know the type - a real dyed-in-the wool, hardcore traveler. All of which happened *after* I landed at CDG Airport last Saturday.
WRITING ON THE WEB | MONDAY, JANUARY 17, 2011
[Google] Content Marketing from the Inside Out
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 11, 2012
[Google] Join The 1% And Become A Content Creator
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists? You answer!”
FATHOM | TUESDAY, JUNE 17, 2014
[Google] The Case for Higher-Ed Non-Branded Site Optimization
Branded Search Decline: Query-Based Increase: No longer satisfied with pamphlets and brochures distributed at college fair days in their senior year, students are looking to Google to answer their questions and help them identify the best options for their needs. If my university is one of them, they’ll search for a branded term to find me.”.
SOCIAL MEDIA B2B | TUESDAY, JULY 2, 2013
[Google] Daily Social Media Usage Includes B2B Customers and Prospects
That’s almost half as many as performed on Google. 'Many B2B companies complain that their customers and prospects don’t use social media. According to the growing stats, 40% of the world uses a social media site every day. And your B2B customers and prospects are likely among them. The complete infographic is below.
MODERN B2B MARKETING | THURSDAY, JANUARY 24, 2013
[Google] It’s Time to Audit Your Website’s Social Functionality (Checklist)
Google+ Post: ? Google+ Business Page: ? by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. This didn’t happen for any particular reason, it just evolved from participating where my friends were more active. Because Simple plan, right? Wrong! What do I suggest to fix this? Other __: ?
WRITING ON THE WEB | MONDAY, FEBRUARY 3, 2014
[Google] Please Don’t Mistake Blog Writing for Book Writing
Leave a comment here, or connect with me on Google+. 'Blog writing isn’t the same as book writing. Here’s why. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. And I agree with her that blogs make bad books.
WEBBIQUITY | TUESDAY, NOVEMBER 23, 2010
[Google] 5 Reasons I’m Thankful for Social Media
Post on Google Buzz. With the annual celebration of Thanksgiving upon us here in the U.S., many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media.
PAUL GILLIN | TUESDAY, MARCH 13, 2012
[Google] IDC Sees Massive Disruption From Industry’s Platform Shift
Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
MARKETING ACTION | FRIDAY, JULY 11, 2014
[Google] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
Another up and coming one – according to our survey anyway, I can’t say I like it personally [LAUGHTER] – but according to our survey, is Google+. Fifty-five percent of the companies we surveyed on the B2B side in our survey for the 2014 content marketing survey are using Google+. ANN Google is a bit of a mystery.
BLOG MY CALLS | WEDNESDAY, APRIL 9, 2014
[Google] 6 Ways to Use Call Tracking in Your Call Center
For example, if they called after an organic search, the Whisper Tone could say, ''Google - Organic Search.''. 'Call centers have long had very sophisticated software that manages the entire call center environment everything from call cues, agent performance, scripts, and even record-keeping. These tools are robust and powerful.
FEARLESS COMPETITOR | SATURDAY, FEBRUARY 23, 2013
[Google] Our Massive Project – Optimizing Fearless Competitor for SEO
In addition, Google search has changed. One link per post is the kind of quality that Google spiders will like. Unlike print, each post lives forever and is indexed by Google (which is why a blog works so well for SEO!). This blog, which we’ve been writing for over seven years, should be ideal for search marketing (SEO).
B2B MARKETING INSIDER | THURSDAY, APRIL 4, 2013
[Google] Marketing Must Be Integrated Into The Whole Business
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. ———-. 'One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
HUBSPOT | FRIDAY, DECEMBER 23, 2011
[Google] The Winning Formula for Sustainable Lead Generation
Use tools like HubSpot's Keyword Grader to identify appropriate keywords and Google Insights for Search to see which keywords are trending in your industry, and you'll have an easier time not only brainstorming topics, but developing topics around what people clearly need more information on. The ingredients for the recipe are: Getting found.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 1, 2011
[Google] 3 Lead Management Questions Sales will Ask Marketing
Google Bookmarks. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. How dead is dead?
WEBBIQUITY | MONDAY, JULY 7, 2014
[Google] 20 Expert LinkedIn Guides
Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
SYNECORE | MONDAY, JULY 29, 2013
[Google] Digital Video Advertising is Growing; Marketers Get Excited
LinkedIn/Google. Google AdWords for video currently runs ads on YouTube as part of the TrueView family, which only requires payment for the amount of views the video gets. And what if that broken record was spewing really wonderful news for marketers, like how video rules (have your heard that before ?) This year, 74.4 since 2012.
MARKETING INTERACTIONS | SUNDAY, MARCH 14, 2010
[Google] Marketing Content Must Reach Beyond Two-Way Dialogue
Let's take a look at a possible scenario: David, a prospect, enters a search term into Google and finds an article your company wrote about why it's critical to solve a problem he's facing. The prevalent consensus about the evolution of B2B marketing is that we need to motivate two-way interactions. Well, it's not enough.
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 14, 2011
[Google] Slideshare – the Quiet Giant of Content Marketing
Especially since Google can now search inside presentations and it is fully compatible with mobile devices, SlideShare is more important than ever. At Find New Customers , we’re big believers in Slideshare as a Content Marketing tool. In fact, a good example is our Slideshare on B2B lead nurturing. But just how big is Slideshare?
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, SEPTEMBER 30, 2008
[Google] Make Your LinkedIn Profile Work for You | chrisbrogan.com
google. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Comments.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Google] Gmail Releases Smart Folders, Email Marketers Be Aware
Gmail, Google's incredibly popular email service, is known for its ability to push the limits of the inbox. Labs Google continues to release interesting new features designed to help email users. Google is classifying bulk mail as "any kind of mass mailing (such as newsletters and promotional email)." Marketing Takeaway.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010
[Google] Can Lead Generation Become More than “Frosting and Cherries?”
Post on Google Buzz. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain. His view is that the current state of lead generation is dead. Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive. Tweet This!
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 21, 2013
[Google] Is Thought Leadership The Future of Marketing?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. In our last interview, Steve McKee asked if Big Data was the future of marketing. Mark Schaefer discussed culture and the future of search. Tell us: who is Liz Alexander? don’t blame them.
JUNTA 42 | THURSDAY, SEPTEMBER 29, 2011
[Google] 3 Sites to Showcase Your Personal Brand
It’s also a page that can be found in Google, so I like the option of creating another content asset to direct people to my social media sites. I had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. Zerply.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 5, 2011
[Google] [Chart] Marketing Automation Means More Marketing Jobs
Google Bookmarks. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Like this chart? To sign up just click here. Share email. Facebook.
WEBBIQUITY | TUESDAY, OCTOBER 5, 2010
[Google] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
Tad Chef covers the best practices for SEO with Twitter: how to rank in search with your profile and tweets, get found in Twitter search, make your tweets spread virally and capitalize on Google real-time search. Post on Google Buzz. 51% of active Twitter users follow companies, brands or products on social networks. And much more.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 4, 2013
[Google] 5 reasons you should be in social media, even if the boss says “no”
What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
AD YOUR COMMENT HERE | THURSDAY, MAY 26, 2011
[Google] #BWENY Session: The Future of Content Curation
SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. There’s no overwhelming narrowness to curation.
AD YOUR COMMENT HERE | THURSDAY, AUGUST 5, 2010
[Google] Thoughts on Flipboard: Content vs Social
My Google Reader has (admittedly) way too many feeds, but I love it. Once I get that targeted info, I explore what my social network is reading (Twitter links, Facebook posts, Google Buzz, etc). I’ve been using Flipboard for about two weeks now. It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Beautiful.
B2B MARKETING INSIDER | TUESDAY, JANUARY 29, 2013
[Google] The Most Important Marketing Metrics
And follow the conversation on Twitter , LinkedIn , Facebook or Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Google] Personal knowledge management - Wikipedia, the free encyclopedia
Other useful tools include Open Space Technology, cultural anthropology , social bookmarking , stories and narrative, mindmaps , concept maps and eco-language, single frames and similar visualization techniques, just-in-time canvassing tools, automated knowledge harvesting tools, and Google Desktop and similar desktop content management tools.
SYNECORE | WEDNESDAY, JUNE 18, 2014
[Google] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
The social platform where marketers typically spend the most is Facebook, at 54 percent ; however, Pinterest, LinkedIn, Google+, and Twitter are also popular options. 'As a local business, you may have come across the term SoLoMo. Think Local. Around 60 percent of mobile users tag their location in social media updates and photo uploads.
HUBSPOT | THURSDAY, JANUARY 16, 2014
[Google] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
Search Google and you''ll find nearly 10 million hits for writer''s block. What industry keywords do you want to rank for on Google? 'One of my least favorite things that happens to me at work is writer''s block. stare at my screen -- the cursor taunting me maniacally. Why can''t I just think of something to write? Just keep reading.
BLOG MY CALLS | WEDNESDAY, FEBRUARY 19, 2014
[Google] Why Aren't SEOs Very Good at Content?
So, in an effort to stay in the game amidst the Google algorithm changes in the past 18 months, these SEO firms are turning to content marketing firms to produce content for them. 'I spoke recently to the CEO of a large content marketing firm. They produce everything from blog posts and White Papers to technical docs and proposals.
BLOG MY CALLS | THURSDAY, NOVEMBER 7, 2013
[Google] "Are You Guys Even a Call Tracking Company Anymore?"
And, word on the street is that Google is going to start offering it for free in the next couple of years anyway. 'Earlier this week I was on a demo call with a large advertiser based on the East coast. This company was blown away by Conversation Analytics. They want to track every phone conversion and missed opportunity. think so.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 22, 2013
[Google] 25 social media influencers Forbes ignored, and why
Avinash Kaushik — Google’s chief digital evangelist and one of the most influential bloggers on analytics. 'Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. Not so fast.
CONTENT MARKETING TODAY | TUESDAY, AUGUST 25, 2009
[Google] The Best Way to Promote Your Offline Business to Online Prospects
Use Free Google, Yahoo, and Microsoft Directories to Bring Your Business Front and Center on Local Web Searches. Once you are listed in these directories, you have a chance to get listed in the "Google 10-Pack" - which is an invaluable way to get the word out about your business when people type in search terms in your local area.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 16, 2011
[Google] 6 Brilliant Uses of Video
Google Bookmarks. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride.
INBOUND SALES NETWORK | TUESDAY, JULY 12, 2011
[Google] Stop Depending on Your Salespeople to Generate Leads
They go online and Google your website but they also look at competitive offerings, reviews of your company, and check out forums or blogs discussing your company and the solutions you offer. Keeping a healthy profitable pipeline is probably the most important job that your sales people have. Traditional Methods of Lead Generation are Broken.
ONPATH | TUESDAY, APRIL 19, 2011
[Google] Sales Lessons from Pursuit of Happyness
Some of our clients include Google, IBM and Hewlett-Packard. You may have seen Will Smith starring in the movie Pursuit of Happyness. Do you remember the sales cold-calling scene? Notice how Will Smith’s character, Chris Gardner , maximizes his calling time. Gosh, he doesn't even put the phone down. He got the appointment.
ENGAGE | WEDNESDAY, JUNE 11, 2014
[Google] The Best Content Marketing at the 2014 World Cup
Google search data shows there is more interest in the World Cup than the Olympics, the Superbowl and the Tour de France combined. New research from Google suggests that multiscreening has more than doubled since 2010. 'I’m nearly giddy that the FIFA World Cup is starting today. errmm, doctor’s appointment. This is the main event!
MARKETRI | TUESDAY, JANUARY 24, 2012
[Google] Five Steps to Effective B2B Inbound Marketing
Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. Check Google Analytics to see what keyword phrases people are using and keeping people on your Web site or Blog. Create a Blog.
VIDYARD | TUESDAY, APRIL 1, 2014
[Google] Brands Break out the Prank Videos for April Fools Day
Gotta Catch ‘em all With Google. Known for their video spoofs each year, Google didn’t disappoint with their Google Maps call for employees. 'On April first you can be sure that marketers want to be in on the prankvertising action, and this year is no exception. Frito-Lay Releases a Fragrance.
HUBSPOT | FRIDAY, JUNE 29, 2012
[Google] Is Marketing Getting Too Creepy?
Indexed by Google. little over two years ago, we published a post about Google Analytics releasing the ability for people to opt out of having their behaviors tracked. Many marketers who rely on Google Analytics were concerned about widespread adoption of this feature, making it difficult for them to do their jobs. So who cares?
WRITTENT | MONDAY, MARCH 3, 2014
[Google] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
Google Drawings. All it takes to create a totally-customized.png image with a transparent background is a Google account. m convinced that Google Drawings is among the most under-utilized tools for creative visual content: Image credit: Hubspot. Like other Google products, the interface is incredibly intuitive. Canva.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 5, 2013
[Google] Are Content Brands The Future of Marketing? An Interview with Ann Handley
And follow the conversation on Twitter (@ BrennerMichael or @ MarketingProfs ), LinkedIn , Facebook or Google+. In this series, I am trying to uncover insights into the Future of Marketing. To To help guide our path, to drive our plans and to help us all to start dreaming BIG! Tell us: who is Ann Handley ? Paperback 2012. But still.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Google] eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
In a more advanced, customised example, data from a particular Google Spreadsheet could be fed into Google Earth. eLearning & Deliberative Moments. Transforming from elearning practitioner to academic researcher and deliberationist. It was originally part of a class wiki. services like social bookmarking or photo sharing. services.
HUBSPOT | THURSDAY, DECEMBER 13, 2012
[Google] How to Run a Last-Minute Holiday Campaign Using PPC
For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.
SOCIAL MEDIA B2B | MONDAY, JULY 9, 2012
[Google] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
This list was compiled based on page views in Google Analytics. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline.
INBLURBS | WEDNESDAY, NOVEMBER 10, 2010
[Google] The Pepsi Social Way
Major brands like Pepsi, Coca-cola , Ibm, Microsoft, GE, and Google are using these social media marketing tools as part of their marketing strategy. Not only that social media marketing has also increased popularity because now major search engines like Google have started indexing social media content. The Pepsi Social Way. Web 2.0
CONFLUENT FORMS | MONDAY, JANUARY 25, 2010
[Google] Blog tip #1: Blogger over Wordpress (or other hosted solutions)
The Blogger service, offered by Google, is the only service to fulfill these requirements. If you're trying to decide which blog service to use you've probably stumbled across the long-running debate in any number of forums. Wordpress , Blogger , Typepad. how do you choose which one to use? All for 0 cost.
WINDMILL NETWORKING | THURSDAY, AUGUST 30, 2012
[Google] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
” I’m confident that if this journalist sees my surname on Twitter, LinkedIn, Google+ or in a blog post, etc., ii) I’ve had decent success in being Circled back on Google+ by journalists, probably because it’s not designed to be an aggressive connection platform. end with a successful case study of my own. My Five Suggestions.
WINDMILL NETWORKING | WEDNESDAY, JANUARY 2, 2013
[Google] 10 Questions to Help Audit Your Social Media Strategy in 2013
Perhaps you should consider enlarging your presence to newer social media sites such as Pinterest , Instagram, and/or Google Plus. Hospitality Industry Social Media: “Get Social” Pages are Perfect The First 5 Things You Should Do With Your Google+ Business Page Social Media Book Review: A Survival Guide to Social Media and Web 2.0
B2B MARKETING INSIDER | TUESDAY, DECEMBER 4, 2012
[Google] The 2013 Marketing Predictions Post: Content Marketing And Social Business
Please tell me what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Where did I fall short? Taking The Brand Out Of The Story.
REPUTATION TO REVENUE | MONDAY, APRIL 4, 2011
[Google] B2B marketing as media: Six ways to think like an editor
all the blathering about Google's +1 last week). B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., What kinds of content should you actually create? What's New (otherwise known as… News!).
NUSPARK | FRIDAY, JULY 2, 2010
[Google] Banner Ads Work; Really
Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. URLs from banner ads need to be tagged so that Google Analytics can monitor site engagement and creative tactics. The above is true of a b2b message as well. Please let me know your thoughts.
WRITTENT | FRIDAY, MARCH 15, 2013
[Google] The Hottest Marketing News of the Week
Google Reader Shutdown a Sobering Reminder That ‘Our’ Technology Isn’t Ours Maybe you are one of the furious media people [.]. Even if you didn’t experience serious rise and falls this week, the global marketing world is all about change and move. Let’s get an eye on what was going on. Marketing News
ANNUITAS | WEDNESDAY, MAY 28, 2014
[Google] BMA 2014 Recap Day 1. Most of It Anyway
While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there. Her message was clear – marketing needs to innovate.
B2B MARKETING INSIDER | TUESDAY, JANUARY 15, 2013
[Google] Is Empathy The Secret Ingredient To A Social Business
And follow the conversation on Twitter , LinkedIn , Facebook or Google+. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough. What is a Social Business?
CRIMSON MARKETING | THURSDAY, OCTOBER 31, 2013
[Google] 7 Halloween Costume Ideas for the Marketing Jokesters
Google Algorithm Update. 'Image: Courtesy of Just a Guy Thing. Instagram. Dress in normal every day attire; casual wear; whatever you want really. Purchase a really large case of graham crackers to carry around with you. Hand out said graham crackers really fast. Insta-graham, get it? White space. Dress in all white. All white everything.
MODERN B2B MARKETING | MONDAY, MAY 21, 2012
[Google] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
Buyers trust companies that have higher Google rankings and your content can help get you up there. by Jon Miller Recently I was interviewed by content marketing expert and co-author of Content Rules C.C. Chapman on his Content Conversations cinchcast. Content In the following episode I chat with C.C Content can help with brand preference.
HUBSPOT | MONDAY, JULY 25, 2011
[Google] How Do You Leverage Paid Media? [Marketing Cast]
An example of that would be Google AdWords: you pay for ads that show up next to specific search results. Free eBook: 7 Google Tools to Improve Your Marketing Effectiveness. Google is not only a search engine. In marketing circles, the discussion around earned media vs paid media is often heated. What Is Paid Media?
MODERN B2B MARKETING | MONDAY, JANUARY 28, 2013
[Google] Building a Kick-Ass Social Media Dashboard
Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking followers, fans, sentiment, etc. Referring Traffic from Social.
SALES LEAD INSIGHTS | FRIDAY, AUGUST 21, 2009
[Google] Business Software Marketers: Finally a Conference Designed Just For You!
The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
B2B MARKETING INSIDER | MONDAY, DECEMBER 30, 2013
[Google] Top Marketing Predictions For 2014
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. So there you have it. Strategy
HUBSPOT | SATURDAY, JUNE 9, 2012
[Google] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
Google Finally Takes a Clear Stance on Mobile SEO Practices From Search Engine Land. This article from Barry Schwartz helps us bridge the gap between the two with his report on Google's official stance on mobile SEO. Gather round, inbound marketers. have a story for you. Actually, I have like 5 stories for you. Everything good?
INBLURBS | MONDAY, NOVEMBER 1, 2010
[Google] Search Engine Optimization Tips to Get more Traffic
Google dominates all the current markets and it holds the top position amongst search engines. Design your website as per the guidelines of Google. Update your knowledge about Google ranking strategies. Marketing takeaway tip: Social media marketing and SEO is very important to reach top pages of Google. Things to avoid.
MARKETING ACTION | TUESDAY, MAY 6, 2014
[Google] Get Found: 3 Tips to Optimize Your Blog for SEO
trillion (“t”) Google searches. Done well, SEO can radically increase your page rank; at Act-On we’ve seen companies go from page 100+ to page 1 of Google. 'Sixty percent. According to blogging.org , that’s the percentage of businesses with a corporate blog. Yes, with a “b”.). Blogging is a crowded space. Blogging.org). ContentPlus).
PWB MARKETING BLOG | TUESDAY, OCTOBER 25, 2011
[Google] 10+ Ways To Use B2B Social Media In Your Business
Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Skin your YouTube page.
LEADER NETWORKS | WEDNESDAY, MAY 1, 2013
[Google] Social Media Policy Guidelines for Physican-Patient Relationships
On Googling patients : " Digitally tracking the personal behaviors of patients, such as determining whether they have indeed quit smoking or are maintaining a healthy diet, may threaten the trust needed for a strong patient–physician relationship. This relationship has grown more complex due to the rise of social media engagement.
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 14, 2012
[Google] How Blog Readers Find You – A Diagram
Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients.
WRITTENT | TUESDAY, JULY 23, 2013
[Google] Blogging Metrics: How to Find and Apply Actionable Intelligence
In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” However, this information is the first blogging metrics listed on the Dashboard of Google Analytics: Image credit: Sixth City. 'Do blogging metrics really matter? Yes, they absolutely do.
MARKETING ACTION | FRIDAY, JANUARY 24, 2014
[Google] Gmail Tabs: How Email Marketers Must Adapt
'When Google changed the layout of its Gmail inbox in May 2013, email marketers wisely took careful notice. The other tabs are for new messages from addresses that people have not interacted with (or that mail recipients designate), that Google makes assumptions about. The new Gmail inbox structure: five categories. Click “Yes.”
HUBSPOT | SUNDAY, OCTOBER 13, 2013
[Google] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Though Google threw a curveball that many-a-marketer didn''t see coming, one thing remains the same with the search engine conglomerate: what it considers to be best practices for SEO. that we''ve covered these past several days. right?
WEBBIQUITY | TUESDAY, FEBRUARY 8, 2011
[Google] B2B Blogging Trends for 2011
Post on Google Buzz. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.
WEBBIQUITY | TUESDAY, DECEMBER 28, 2010
[Google] Three Overlooked Ways to Improve SEO Results
Post on Google Buzz. To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Most still focus on the same basic areas: • Keyword research. On-page optimization (content, headings, meta tags). Digg this!
JUNTA 42 | WEDNESDAY, MARCH 28, 2012
[Google] 10 Things You Need to Know about Content Marketing World 2012
This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands). It’s been a struggle. So, how did we one-up 2011? Register today!
VOICE-BASED MARKETING | MONDAY, JUNE 23, 2014
[Google] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
It’s important to understand that when these mobile searchers find a business, they aren’t filling out web forms to become leads – they’re calling: Thanks to mobile click-to-call, Google reports that 61% of mobile searches result in a phone call. 'Everyone today has a smartphone. More Smartphones = More Mobile Searches = More Inbound Calls.
B2B MARKETING TRACTION | TUESDAY, JUNE 12, 2012
[Google] Why Your B2B Marketing Needs a Hub and Spoke System
” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! 88% of U.S.
BLOG MY CALLS | THURSDAY, MARCH 21, 2013
[Google] Click-to-Call Case Study: The IHG Mobile Ad Copy Test
The source for this study is Google. Objective: Increase demonstrable revenue from mobile search activity via Google pay-per-call ads. Strategy : Utilize Google’s mobile pay-per-call advertising via Google Adwords. It is clear that mobile click-to-call via Google pay-per-call is extremely effective when utilized properly.
VIDYARD | MONDAY, JANUARY 21, 2013
[Google] 21 Reasons Why People Don’t Like Your Video
Google doesn’t like your video. Google doesn’t crawl a video like they crawl a blog ; search engines don’t pick up keywords in your video unless you provide them. So, our team has put together 21 (of the many) reasons why people don’t like your video. Let’s dive into the 21 reasons why people just don’t like your video: 1.
VOICE-BASED MARKETING | WEDNESDAY, JUNE 25, 2014
[Google] How Healthcare Providers Can Grow Their Medical Practice
Tip #1: Take Advantage of Google Mobile Search Ads and Click-to-Call Buttons. Running paid search ads on Google is nothing new to medical practices. But people don’t just run Google searches for medical help on their PCs and tablets. It’s a great way for patients to find you. That’s no secret. Just the Beginning.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 30, 2010
[Google] Identify Website Users: Capture More Sales Opportunities
Website traffic counts, page views, cost-per-click and return visitor numbers are standard fare in Google Analytics, WebTrends and other sites. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can! Who’s Looking at YOU?
HUBSPOT | SUNDAY, AUGUST 26, 2012
[Google] Social Media Customer Service Is Failing, and Other Marketing Stories of the Week
Yup, you read the headline right: much like Google AdWords' sponsored results, Facebook is now offering marketers the option to purchase ad space in Facebook search results for specific keywords that return results for specific apps, Facebook pages, or places. Here at HubSpot, we've been super busy preparing for INBOUND 2012. Weekend?
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 13, 2012
[Google] Is Content Marketing the New Branding?
Eric Schmidt, CEO of Google says every two days we create more information as we did from the dawn of civilization up to 2003. Branding is no longer a company logo, tagline and brand colors. Yes, it helps people identify with your company, but it doesn’t necessarily make them want to buy from you. Shouldn’t you be a part of that?
WRITING ON THE WEB | MONDAY, MAY 2, 2011
[Google] 4 Content Marketing Goals for a Coach Website
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What were they?
INBLURBS | WEDNESDAY, AUGUST 14, 2013
[Google] 3 Most Common Mistakes People Make When Optimizing Their Sites
You can connect with Rose on LinkedIn , Pinterest and Google+. 'In the online world search engines are gods and we merely follow the rules they set for us, mortal beings. That’s why many people try to optimize their sites according the requirements of search engines. However, performing SEO means walking on a thin ice. Keyword Bloating.
NUSPARK | SUNDAY, JULY 28, 2013
[Google] How The Beatles’ Songs Optimize B2B Marketing Strategies
All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools. 'The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. The songs are memorable; but the statements are what’s important here. I look forward to more from my readers! . Act Naturally.
WRITING ON THE WEB | THURSDAY, MARCH 17, 2011
[Google] Free Phone Consulting? 4 Reasons It’s a Good Idea
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Why should a professional or small business give away free consulting ? I’ll tell you why. I’ve been spending more than 20 minutes with each person, and I’m loving it. To them, I’m faceless, and vice-verso. We both win.
WRITING ON THE WEB | THURSDAY, MARCH 10, 2011
[Google] Punk Chihuahua Reveals 4 Secrets to Better Blogging
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Start with a shocking title. Digg this!
WRITING ON THE WEB | FRIDAY, SEPTEMBER 17, 2010
[Google] 3 Steps to Content Marketing with Blogs
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Do you know how to turn your blog into “ The best darn marketing tool on the Planet ? Formerly known as head of iFlashVideo, Jason Anderson has branched out on his own. Here’s what he produced for me at his new company, iMotionVideo.
WRITING ON THE WEB | TUESDAY, AUGUST 24, 2010
[Google] Blogger’s Block Strikes Blog Squad…Blogger Bites Back
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Grrrrr… I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes.
WRITING ON THE WEB | MONDAY, AUGUST 9, 2010
[Google] Blog Writing Tips for Business Clarity
Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. Readers are pressed for time. What’s in this for me?
WRITTENT | FRIDAY, JANUARY 3, 2014
[Google] How to Optimize Your Blog for SEO: 5 Steps
Your website needs to rank well in Google, Bing, and Yahoo to capture the attention of your future customers. In fact, Google has used load time as a ranking factor since 2010 , rewarding sites that offer speed as a function of a superior user experience. To measure your site speed, we recommend Google’s own tool.