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  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Google] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Usually I’ll publish once on Facebook , LinkedIn and Google+. Give yourself an extra couple of seconds to go into Buffer (or whatever you’re using) and brush up the LinkedIn, Facebook, and Google+ posts so they are suited to those platforms. Use Google+ formatting to mention people (“+username”), etc. It’s significant, too.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Google] My goal for the balance of 2014 – Become an expert on Likeable Local!
    Fortunately, Likeable Local creates great content and they provided Find New Customers with lots of good educational content on our Google Drive, so we have lots and lots  of information to study during the holidays, including recorded training sessions with CEO Dave Kepen and his VP of Markteing and Partners, Nicole. ”  Hi Google.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Google] Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
    Pop-ups have become so prevalent that even Google has had to weigh in , announcing that they will begin to penalize websites that use what they call "intrusive interstitials" (we call them "crappy popups"). Now I don't know about you, but I certainly don't want my Google rankings to go down from using pop-up forms. know I do.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 25, 2016
    [Google] Oracle Data Management Platform: Empowering True Identity Management
    For example, you can select only users linked to mobile web IDs, or you can further pinpoint your audience to only users linked to a specific mobile app ID (Apple IDFA or Google AdID). leaving a trail of unique IDs along the way. Often times a consumer may do research on their mobile phone but ultimately transact on their desktop or laptop.
  • MARKETING ACTION  |  MONDAY, JULY 15, 2013
    [Google] SEO 101 Part 3: Keyword Savvy
    Ask people, drill down in social media, do a survey, see what’s already being used, and/or use a keyword research tool such as the Google Keyword Tool. Here’s an example of a keyword search using the Google tool. In Google Analytics, this is under Traffic Sources > Sources > Search > Organic. Get the SEO White Paper.
  • HINGE MARKETING  |  FRIDAY, MAY 16, 2014
    [Google] Hinge’s Fab Five: Mid-May 2014
    Google+ 101: What it is and Why it’s Valuable for Professional Services Firms. With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet. If you’re not sure if Google+ is the right social network for you, this is a great post to reference. Enjoy!
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 8, 2014
    [Google] Setting Goals for PR and Social Media in 2015
    Twitter | Facebook | Google+ | LinkedIn |. Another year has come and gone, and you’re very likely in the middle of finalizing plans, budgets and all kinds of things for 2015. Is this the year you’re going to keep going your media relations and social media the same way you’ve always done it? Or are you going to add something new to […].
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Google] How to Get 100,000 People to Read Your Blog [Free Ebook]
    Once you understand who your readers are and what they care about, do some keyword research and determine what it is they''re searching for on Google. What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? Blogging
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 6, 2015
    [Google] Social Media Marketing vs. Email Marketing
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Social Media Marketing vs. Email Marketing by Amy Hall - Maximize Social Business. Is your business looking at their inbound marketing and wondering if the time and effort they spend is worth it? Do they have a social media presence? Do they send email blasts and newsletters? It looks.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Google] Social Selling: A Day In The Life of A Social Sales Person
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Add new connections. Set
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Google] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ). It’s always been important to track and report marketing results. Now we have dashboards for just about every marketing software we use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Google] A fascinating “hardcore” B2B social media success
    Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Google] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Foursquare compares the way Promoted Updates work to the way Google AdWords works. In other words, if I searched for "Mexican food" in Google, I might see an ad for a Mexican restaurant in the PPC results. Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week's time. Get it?
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 27, 2015
    [Google] Closing the Customer Experience Gap: 10 Questions to Ask
    Twitter | Facebook | Google+ | LinkedIn |. I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Google] Out with the Old (Marketing) And In With the New
    Companies soon came to realize that although there are no paid media costs, resources are needed to build and maintain initiatives on Facebook, Twitter, blogs or Google+. Then, invest some time to create a social media strategy to leverage channels like Facebook, Twitter, LinkedIn, blogs and now, Google+ for business. Charles Darwin.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Google] Is Content Marketing Still Worth It?
    Certainly ranking on the first page of Google helps, a lot. A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. Let’s say you sell widgets for nuclear plants in the U.S. Source: VentureBeat.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Google] Four Badass Facebook Advertising Tactics
    by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since The question that many B2B marketers are struggling is; How do I as a marketer best utilize Facebook ads for success?
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 28, 2015
    [Google] The 9 Best Data Visualization Examples from 2015
    Google Search: A Year in Trends 2015. In the past, the idea of putting the words “creative” and “mathematician” in the same sentence would have seemed out of place. These days though, making sense of complex data requires design skills and number crunching that are as much art as they are science. Data Design
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Google] 7 Creative Ads Even Inbound Marketers Can Love
    Source: MediaPost. 7) Google''s "Reunion". Last but certainly not least is an ad from Google that is pretty much guaranteed to make you cry (or at the very least, tear up). When ads are bad, they''re annoying to watch. But, not all ads are bad. You want people to love your ads, not skip through them. The catch? Advertising
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Google] B2B Marketing: Know the Trends, Pick the Right Strategy
    While Google changes its search algorithm hundreds of times per year with Panda, Hummingbird, and Penguin rollouts, the overall trends place greater value on better-written, more relevant copy. What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 8, 2014
    [Google] There’s a Growing Backlash Against Social Sales
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Let''s discuss what social sales will and will not do - @craigmjamiesonClick To Tweet - Powered By CoSchedule I’ve read a number of articles as of late that have been coming out against social sales. Adjectives like … buzzword, overused, cliché, and broken promises. Jamieson.
  • SAZBEAN  |  MONDAY, FEBRUARY 7, 2011
    [Google] Re-Review: Actionly for Social Media Monitoring & Measurement
    However, Actionly still is not picking up my own Google Buzz posts, and the Flickr results are empty even though I (as sazbean) have a Flickr account. The News results are also empty, but I’ve noticed that Google seems to filter blog posts out of it’s news feed results (blog posts are where most of my results are).
  • SAZBEAN  |  THURSDAY, DECEMBER 23, 2010
    [Google] Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
    Check out the News tab Monitor mentions of your topic on various news services, including Google News, blogs, and Flickr. 3. Check out the Google tab Monitor searches of your topics using Google search for the web, video, bogs, news, images and books all in one place. 6. 2010 in Review! Feel free to keep it if you like it.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 11, 2010
    [Google] Content Marketing Matters: What’s Your Brand Personality?
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking.  That hasn’t changed.  The gecko.
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 22, 2012
    [Google] Focusing on your Klout score is detrimental to your business
    Focus on what we've advised you to focus on: running your business, publishing quality content , and using the tools you've set up to engage your audience to the best of your ability in the forums that make sense for you (whether they are Facebook, Google+, blogs, etc.). Please continue reading for our analysis. What is Klout? Who is Hubspot?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 8, 2013
    [Google] The New Rules Of Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Content Marketing is hot! This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. Think mobile first.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Google] The Top 11 Mistakes Your B2B Website Should Avoid
    Google's most recent algorithm update acknowledges this fact, making mobile-friendliness now a greater ranking signal in mobile search results. Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. 55 percent of readers stay on a web page for less than 15 seconds. Images matter. A lot.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2011
    [Google] Are Smartphones Making Us Stupid?
    If Google was making us stupid before, smartphones are exacerbating it today. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. But our attention is rarely complete. Your Turn.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Google] “If you just do , your lead generation challenges will be over”
    For instance: Buy some Adwords on Google. Just buy our (crap) and your lead generation problems are over! Everyone seems to have the answer to the lack of quality sales leads problem. Everyone’s answer involves you buying something. Advertise with us. Use our marketing automation software. Pay for our service. It’s not true.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Google] How to Integrate Video into Your Facebook Marketing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Google] Are the bad guys winning?
    Does Google actually play an indirect role in spam attacks on small businesses? Does Google actually play an indirect role in spam attacks on small businesses? A few months ago, my blog was a target for a denial of service attack. That’s right. New attacks were occurring hundreds of times a day! It couldn’t be easier to do.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Google] Is Your B2B Marketing Valuing C2B?
    When your customer leaves you a review on Yelp, Google+, Angie’s List, or some other online review site, they are offering you a valuable piece of data, whether it’s positive or not. Google Alerts. retail example would be when a college student sells their used textbooks to a book reseller, who then resells them. Customer Reviews.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Google] 7 Lead Management Tools That Will Save You Hours
    Google Groups. For instance, Google Groups, which is tucked away in Google Apps, is a tool that can help you efficiently share contacts and email addresses with particular groups of employees. All you have to do is create a group within Google; for instance, everyone working on a particular sales project. Boomerang.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Google] Finally, the truth about social media and customer engagement
    They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. And then, it got crowded. The amount of content on Twitter literally exploded.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Google] The 15 Best Content Marketing Videos Of 2015
    In this video from Google Small Business, Keith Hernandez, director of brand strategy at BuzzFeed , goes into how small businesses can reach their customers through custom content. We’ve got news for you, content marketers: video isn’t going anywhere. It’s true that  content marketing is democratizing , and video is no exception. Examples
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Google] 10 SaaS Value Propositions You Wish You Had
    By using BigCommerce, you can have a beautiful retail space just like the woman in the photo -- but online. 7) Google Drive. “A safe place for all your files”. Google and simplicity might as well be synonymous. You know what I love most about 80’s and 90’s sitcoms? The catchphrases. From Steve Urkel’s “Did I do that?” who you service.
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Google] “I Want My Team to Use Social Media.”
    Google+. Sharing your content on Google+ may not seem like the most valuable use of time, but if your team engages with each post by clicking the “+1” button on each piece of content, this is an indicator to Google that can help to boost your ranking. But you know you can amplify your efforts if your entire team gets involved.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 25, 2015
    [Google] Martyn Etherington Speaks: the story of a B2B digital marketing turnaround
    directed them to focus on three key areas: The Zero Moment of Truth , the concept pioneered by marketers at Google that focuses on the importance of visibility at the earliest research stage of the customer journey. I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired. read it in one weekend.
  • PAUL GILLIN  |  TUESDAY, MARCH 1, 2011
    [Google] Got a Cause? Pen a Poem. Win 10 Grand.
    They’re Googling to be sure. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S., You have until March 28. Are there more details?
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Google] 12 Mind-Blowing Statistics Every Marketer Should Know
    That also means your new business card isn't a business card—it's Google. 2. The more you blog, the more pages Google has to index, and the more inbound links you're likely to have. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. 1. They're just kids." Blogging is good.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Google] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If it seems like Google, Yahoo and Bing have been in the driver’s seat of search results forever, it’s because they have. Back in 2012, Google admitted to fielding 1 trillion searches per day and earlier this year company executives said that number is even higher now (big surprise). Google already indexes apps.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Google] Digital Marketing – What Are The Top Goals And Challenges?
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Web analytics. Email marketing platforms.
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Google] 5 Ways to Boost Your Local Online Marketing Strategy
    Mireya Prado writes that it will be important to rank first on Google, use listening on social media, and ensure privacy is up to snuff, among other things. ​What? Plenty of trends have already developed in 2016. What do you need to do to keep up with local marketing? So what? Now what? Location-based marketing is here to stay. That’s.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Google] SEM, SEO & Traffic Manager – Emploi étudiants avec l’Etudiant.fr
    The main objective is the profitable acquisition of new B2B customers, where the main focus is on Google AdWords and other SEM campaigns. Main tasks (depending on requirements. Marketing ROI Cmo marketing roi
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 13, 2015
    [Google] Synchronize Social Media and Email Marketing
    Twitter | Facebook | Google+ | LinkedIn |. Most people don’t rely on info from a single platform to make their buying decisions. When you focus all your energy on 1 marketing channel, you may miss out on other opportunities as well as natural rhythms of the purchasing cycle. Author information. Amy Hall. Amy Hall. Email Marketing
  • FATHOM  |  FRIDAY, DECEMBER 12, 2014
    [Google] Mobile Sites, SEO a ‘MUST’ for Manufacturers
    According to Google, non-optimized pages won’t rank as well in mobile search.  This means that traffic from Google will suffer.  Mobile phones have become a way of life.  ” –Health Safety Equipment Manager. “I use [my smartphone] mainly for search and checking emails.” ” –Equipment Manager.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Google] How To Build A Culture of Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Content Marketing
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Google] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Google+ (40.9%). How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • HUBSPOT  |  SUNDAY, MARCH 24, 2013
    [Google] Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
    Study Finds Google’s Penguin Update Getting Stricter Over Time, From Search Engine Land. recent study by Portent, an internet marketing company, illustrates that Google is getting fed up with spammy links floating through its search engine. For us marketers, this is wonderful news. Enjoy! Read the full article at CNN Money.
  • NUSPARK  |  SATURDAY, MARCH 31, 2012
    [Google] LinkedIn and Twitter Advertising and Marketing Options; A Primer
    Utilize Google’s URL builder to tag URLs within analytics for more granular measurement. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Targeting. Job function. Seniority.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 20, 2013
    [Google] 7 Things Content Marketers Can Learn from Standup Comedians
    Related Stories Best Friends: Social Media and Content Marketing for B2B Branding From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules How to Determine the True Impact of Content? I am a big fan of comedy, and can be a bit of a cutup myself. Featuring Contributions from Global Thinkers.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Google] Quit Cloning Content: Battling Crap Content Through Form
    Just take a look at a Google Trends report and you''ll see the interest over time escalate drastically over the past two years. When I look back on 2013, I think of it as the year the concept of "content marketing" skyrocketed. As you can see, there are many formats through which your content can be shared. Inbound Marketing content creatio
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [Google] Critical Rules for SEO Success in 2015
    As Nate Dane pointed out in a recent blog post on Search Engine Land , Google’s algorithms may change, but its purpose never does: to deliver the very best results for the user. Every change Google makes is in support of this long game. As Rand Fishkin puts it, you should optimize for Google’s destination. Do Your Homework.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [Google] 8 Steps To Effective Content For Social Media [Slides]
    Please join me on my social networks  Twitter ,  LinkedIn ,  Facebook  and   Google+ and  Subscribe  to the   B2B Marketing Insider  Blog for regular updates. For the third week in a row, I find myself at another amazing marketing conference. My talk will present some ideas for how to develop a content strategy for your social efforts.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 17, 2016
    [Google] Rethinking How You Measure Sender Reputation
    Google Postmaster Tools. Available to anyone with a Gmail account, the Google Postmaster Tools are a domain-based monitoring tool that offers data for any domain authenticated with DKIM or SPF. Unlike Google Poster Tool or Outlook.com SNDS, access to AOL Postmaster does not require an affiliated account. AOL Postmaster.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 22, 2016
    [Google] 10 New Training Ideas for Your SEO Team
    Google Analytics Training. Last but not least, one of my favorite topics…Google Analytics. One of our first trainings of the year, the Intermediate’s Guide to the Google Analytics Galaxy, focused on creating segments, setting up dashboards, and also featured a Hitchhiker’s Guide to the Galaxy theme. And that’s ok. Kind of.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 18, 2013
    [Google] 5 Action Items from #SMX Advanced 2013
    My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via  Twitter or Google+. Bonus: The theme is Top Gun.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Google] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Google] 15 Inspirational Resources to Lift You Out of Your Content Rut
    15) Google Trends. Google Trends is a newsfeed of the hottest searches in Google at that moment. As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it''s difficult to do the former right without the latter. 15 Places That Can Inspire Great Content Creation. 1) Quora.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Google] How to Make B2B Content Curation a Win-Win [Podcast]
    The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). And what exactly is web presence optimization ?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Google] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    Some marketers mistakenly think Google is all they need because a buyer might type their company name into the search box. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. See Manufacturers Need Lead Management to Close the RFQ Gap ). Marketing keeps you in sales.”
  • BIZNOLOGY  |  TUESDAY, OCTOBER 11, 2016
    [Google] Micro-influencer marketing is the new long tail
    Invictus via Google+. Put A Little Umbrella In Your Drink via Google+. Eighty MPH Mom via Google+. A Day in the Life of a Surferwife via Instagram. Trihardist via Google+. Natural Health 365 via Google+. Babblings of a Mommy via Google+. I have been doing long-tail blogger outreach since 2006. via Twitter.
  • BIZNOLOGY  |  MONDAY, AUGUST 3, 2015
    [Google] Why your analytics system doesn’t track your website search
    And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page. Now, don’t worry. The search terms being searched for. Oh wait.
  • HUBSPOT  |  SUNDAY, AUGUST 4, 2013
    [Google] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
    Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories. Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google, via HubSpot.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 17, 2011
    [Google] The Power of Article Marketing
    Reviewing Google Webmaster for Find New Customers, I see that we now have 246,843 inbound links to our website. According to Google Analytics, the #1 source of traffic for Find New Customers is organic search. B2B Demand Generation | The Power of Article Marketing. This article on the Role of Inbound Links explains it well.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Google] How to Experiment With Controversial Content (Without Alienating People)
    The concept of each ad was simple: Using the world’s most popular search engine (Google), the images highlighted real search results of female-focused queries like “women need to,” “women should,” and “women cannot” to reveal some of the most appalling opinions women face around the world. The problem? The result? Last year, U.K.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Google] New Study: Email Marketing Actually Works?!
    It puts gets your brand in front of those Google web crawlers and, hopefully, if you''ve got decent content and relavent keywords, onto the search results pages of your consumer. It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. Curious? Let’s take a look at the findings. Who knew?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Google] Savvy Week in Review: March 30
    Google's Matt Cutts has some sane advice that'll ease your mind. Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! Happy Friday! Ahava Leibtag gives us cause to pause before we take the infographic leap.
  • VOLACCI  |  WEDNESDAY, OCTOBER 9, 2013
    [Google] Marketers’ Uses for Drupal Rules Module
    The introduction of such offerings through Google Analytics holds tremendous potential for marketers, and promises to further the effectiveness of targeted outreach efforts, advanced segmentation and comprehensive marketing automation programs, like Volacci Automatr. Hashtag ideas: #google analytics #google news #analytics --END TEMPLATE.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 10, 2015
    [Google] WordPress Plugins to Make Your Website Mobile Friendly
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | WordPress Plugins to Make Your Website Mobile Friendly by Lilach Bullock - Maximize Social Business. I’ve previously been writing about how to drive  traffic from social media  and am excited about my new topic, WordPress. WordPress Plugins
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Google] Marketing Must Be Integrated Into The Whole Business
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-. One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Google] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Google] 10 Examples of Facebook Ads That Actually Work (And Why)
    When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates. 1) High Relevance. High relevance, a compelling call-to-action, and a solid value proposition -- the recipe for an effective ad on Google. Facebook ads. Facebook ads are what bring us here today. Close enough, right?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Google] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. The squealing of the music industry and desire of Google to add some respectability to the video-sharing site put an end to that. Post on Google Buzz. Adoption soared. 85% of Inc. Magazine.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Google] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    Mark Johnstone. 2) "How Google Works," Eric Schmidt. Ever wonder what it''s actually like to work at Google? How Google Works from. Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. We all get writer''s block sometimes. coolstuff.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Google] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Google. Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. google. ReadWriteWeb. RWW Network. ReadWriteWeb.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Google] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Google] The Best Marketing Conferences Of 2015
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 18, 2011
    [Google] Three steps to add bling to your blog
    Blingified: How I Became a Google Whore. If you think your blog could use a little more punch, listen up!  Here are three ideas that anybody can use to make your blog posts sing with some editing bling! Let’s get phat. Go non-linear.  In school and in business, we’re conditioned to write in a linear way. That’s right.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Google] The Ultimate Guide to Embedding Social Media Posts on Your Website
    In this post, you''ll find the ultimate step-by-step guide to embedding social media posts on your website from Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare. Google+ Posts. Here''s what an embedded board looks like: 4) Google+ Posts. Step 1: Find the Google+ post you''d like to embed. Tweets.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 16, 2013
    [Google] Marketing Is In The Throes of A Buyer Revolution
    You can follow Tony @ TonyZambito, on Linkedin , Google+ and soon on TonyZambito.com. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. And so today, I would like to bring in Tony’s perspective to our  Future of Marketing  series.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Google] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Google is in the subscription business with Google Express. Author: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start! Virtual subscriptions are now commonplace, too.
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Google] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    paid advertising) to: Push  negative reviews further down on Google. By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. This tactic is very cost-effective, averaging around $.25
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 24, 2015
    [Google] Search & Explore: What Instagram New Features Mean for Businesses
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. What are the Instagram new features in Search and Explore, why is Instagram releasing them, and what do these new features mean for businesses? It has remained a completely separately entity […]. Author information. Neal Schaffer. Neal Schaffer. Instagram
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Google] How to use Product Hunt to boost your business
    You might think that Product Hunt is just for small startups, but some of the best-performing products of all-time were produced by Google, Amazon, and Lexus. You might think that Product Hunt is just for small startups, but some of the best-performing products of all-time were produced by Google, Amazon, and Lexus. It depends.
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Google] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    Facebook and Google both care about fresh, unique, legitimate content. So you do a search, it’s now called the Universal Search of Google, and it will show you images, blogs, news and commercial search results. So, when you are pushing out content on Facebook a lot of it will get indexed by Google. We’ve
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 24, 2015
    [Google] The Evolution of Employee Advocacy from Marketing to Social Selling to Social Business
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. The one keyword which permeated every one of the ten sessions at the recent Social Tools Summit was employee advocacy. Author information. Neal Schaffer. Neal Schaffer. Employee Advocacy
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] PPC for Startup Marketers: An Introductory Guide
    To determine which long-tail terms are best for your PPC campaigns, you can use tools like Google''s Keyword Planner or, if you''re a HubSpot customer, you can conduct research with the Keywords tool. 3) Know your competitors like your best friend. For startups looking to get going with PPC, it can be overwhelming. What makes us special?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 29, 2013
    [Google] For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
    Both Google and Bing offer structured data markup testing tools, which can help webmasters better understand if their implementations of markup are correct and how these search engines “see” marked up digital information. Authorship – Google Authorship aligns perfectly with content marketing efforts. Final Thoughts.
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Google] Is Social Selling All Hype? [Data]
    This is inconsistent with Google Trends data, which shows ''social selling'' as a term rising dramatically in popularity." Is social sales more sizzle than steak , or has the practice simply not caught up with the buzz? This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 10, 2012
    [Google] What Makes a Good B2B Online Video
    Google also does a great job. I spent some time with comic video whiz Tim Washer  (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? Keep it brief.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Google] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
    HubSpot has a lot of content development resources to help you create your calendar here and here. 5) Take part in Google Hangouts. Giving Tuesday held a series of Google Hangouts on Air to discuss different parts of the movement, aimed at different audiences, with a panel of guests. Who wouldn''t want to be? And why not? Hangout!
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Google] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach. But that’s fine.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Google] 3 Traits Of Superstar Marketers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. What separates the best marketers from the rest? couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Empathy.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Google] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. If the rabbit hole is content marketing, then the rabbit is the search for ROI. But he doesn’t know why these things are important.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google] Finding ROI in your website search
    You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. Many of you also pay Google for paid search ads to do the same thing. I presented our latest webinar about website search. So, why is it that your website search facility is run by your IT group?
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Google] When it Comes to Blog Post Length, Is More More?
    This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. A few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts. My answer to the question, “How long should my blog post be?”
  • BIZNOLOGY  |  THURSDAY, OCTOBER 11, 2012
    [Google] Social Business: Facebook for the Enterprise?
    Hopefully in a few years we will be able to say with confidence that our corporate social networking platform overgrew Facebook to also become Pinterest, Quora, FourSquare, iTunes, Google Calendar/Reader/Maps, MindMeister, Evernote, Dropbox, EventBrite, CraigsList, Instagram, Tumblr, Flipboard and Zite for the Enterprise.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Google] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    primer on using Google Reader, Google Docs or HootSuite to back up your Twitter archives. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following?
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