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  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Google] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads.
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Google] Is Social Selling All Hype? [Data]
    This is inconsistent with Google Trends data, which shows ''social selling'' as a term rising dramatically in popularity." Is social sales more sizzle than steak , or has the practice simply not caught up with the buzz? This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google] PPC for Startup Marketers: An Introductory Guide
    To determine which long-tail terms are best for your PPC campaigns, you can use tools like Google''s Keyword Planner or, if you''re a HubSpot customer, you can conduct research with the Keywords tool. 3) Know your competitors like your best friend. For startups looking to get going with PPC, it can be overwhelming. What makes us special?
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 2, 2015
    [Google] In Search of Social Salespeople
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. It’s been a lot of years since I last hired and ran a sales team which was in … 2005. Yikes! That long ago!? Still, over 80% of my career was spent doing just that. Author information. Craig Jamieson. Craig M. Jamieson contributes a monthly column on Social Selling. Craig Jamieson.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Google] The Ultimate Guide to Embedding Social Media Posts on Your Website
    In this post, you''ll find the ultimate step-by-step guide to embedding social media posts on your website from Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare. Google+ Posts. Here''s what an embedded board looks like: 4) Google+ Posts. Step 1: Find the Google+ post you''d like to embed. Tweets.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Google] 15 of Our Favorite B2B Content Marketing Tips
    Investigating search data with tools like Google Analytics is a great starting place for moving down the funel. Google Surveys. “Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. types of posts. Tweet this ).
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Google] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Usually I’ll publish once on Facebook , LinkedIn and Google+. Give yourself an extra couple of seconds to go into Buffer (or whatever you’re using) and brush up the LinkedIn, Facebook, and Google+ posts so they are suited to those platforms. Use Google+ formatting to mention people (“+username”), etc. It’s significant, too.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [Google] Critical Rules for SEO Success in 2015
    As Nate Dane pointed out in a recent blog post on Search Engine Land , Google’s algorithms may change, but its purpose never does: to deliver the very best results for the user. Every change Google makes is in support of this long game. As Rand Fishkin puts it, you should optimize for Google’s destination. Do Your Homework.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Google] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Google] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Google] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
    HubSpot has a lot of content development resources to help you create your calendar here and here. 5) Take part in Google Hangouts. Giving Tuesday held a series of Google Hangouts on Air to discuss different parts of the movement, aimed at different audiences, with a panel of guests. Who wouldn''t want to be? And why not? Hangout!
  • HUBSPOT  |  SUNDAY, FEBRUARY 16, 2014
    [Google] Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
    As soon as you think you’ve mastered your keyword strategy, Google encrypts its search results; once you''ve finally convinced your company to integrate Twitter and Facebook into your marketing strategy, digital experts are focusing on the significance of Pinterest and Instagram. Twitter Tests Out New, More Visual Layout.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 8, 2013
    [Google] 7 Digital marketing trends to embrace NOW
    Google Glass is just the first entry into the wearable technology trend. Augmented reality Google Glass is just the first entry into the wearable technology trend. think it makes sense to keep thinking about and studying these ideas because they are going to have a big impact on what we are doing in the next 12-24 months: 1. Agree?
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Google] Ultimate List of 22 Account-Based Marketing Tactics
    Google AdWords relies on email addresses to create custom lists. When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches. 9. How do you do account-based marketing? Personalize sales enablement content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 22, 2012
    [Google] How do you know if your blog is making an impact?
    No matter how much you stare at your Google Analytics, it’s not going to interpret for you whether anybody cares about your blog. About two years ago, I was really down on my blogging. would work hard on something that I thought was really smart and provocative and it would just fall flat. felt like my hard work was going nowhere.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Google] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    Some marketers mistakenly think Google is all they need because a buyer might type their company name into the search box. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. See Manufacturers Need Lead Management to Close the RFQ Gap ). Marketing keeps you in sales.”
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 17, 2011
    [Google] The Power of Article Marketing
    Reviewing Google Webmaster for Find New Customers, I see that we now have 246,843 inbound links to our website. According to Google Analytics, the #1 source of traffic for Find New Customers is organic search. B2B Demand Generation | The Power of Article Marketing. This article on the Role of Inbound Links explains it well.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Google] New Study: Email Marketing Actually Works?!
    It puts gets your brand in front of those Google web crawlers and, hopefully, if you''ve got decent content and relavent keywords, onto the search results pages of your consumer. It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. Curious? Let’s take a look at the findings. Who knew?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Google] Savvy Week in Review: March 30
    Google's Matt Cutts has some sane advice that'll ease your mind. Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! Happy Friday! Ahava Leibtag gives us cause to pause before we take the infographic leap.
  • VOLACCI  |  WEDNESDAY, OCTOBER 9, 2013
    [Google] Marketers’ Uses for Drupal Rules Module
    The introduction of such offerings through Google Analytics holds tremendous potential for marketers, and promises to further the effectiveness of targeted outreach efforts, advanced segmentation and comprehensive marketing automation programs, like Volacci Automatr. Hashtag ideas: #google analytics #google news #analytics --END TEMPLATE.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Google] Marketing Must Be Integrated Into The Whole Business
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-. One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Google] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. Using this approach, I’ve been able to push my blog into the top 10 on Google for several competitive and high volume search terms. We are going to use Google to find potential matching resources. edu) resources.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Google] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    Google has likely already indexed the existing resource well. Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations? In today's marketing landscape, the competition is heating up. What can you do to stay in the game? Try the Skyscraper Technique. The result?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Google] 8 Questions to Steer Your Marketing Priorities
    What did you type into Google when you first started searching? Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Steer Toward Your Customers. Are our prices fair? What was your buying process?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Google] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Google] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
    In the spirit of learning and growing, HubSpot Academy is running World Certification Week : A week of inspiring and educational talks broadcast on Google Hangouts, where you can tune into topics on: Career development in sales and marketing. “Always be learning.". It's a simple yet powerful statement for anyone in today's workforce.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Google] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Google search for “big data” returns over 62 million — yes MILLION —  results. It would seem people are talking up a storm about  big data —  check out the Google Trends image below. Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” Ready? Here we go. 1. Email, NOT e-mail.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Google] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Google search for “big data” returns over 62 million — yes MILLION —  results. It would seem people are talking up a storm about  big data —  check out the Google Trends image below. Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” Ready? Here we go. 1. Email, NOT e-mail.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Google] 10 Examples of Facebook Ads That Actually Work (And Why)
    When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates. 1) High Relevance. High relevance, a compelling call-to-action, and a solid value proposition -- the recipe for an effective ad on Google. Facebook ads. Facebook ads are what bring us here today. Close enough, right?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Google] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. The squealing of the music industry and desire of Google to add some respectability to the video-sharing site put an end to that. Post on Google Buzz. Adoption soared. 85% of Inc. Magazine.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Google] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    Mark Johnstone. 2) "How Google Works," Eric Schmidt. Ever wonder what it''s actually like to work at Google? How Google Works from. Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. We all get writer''s block sometimes. coolstuff.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Google] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Google] The Best Marketing Conferences Of 2015
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 28, 2012
    [Google] Big blog posts that made a difference
    Why Google+ Needs to be Jay-Z – A cool headline and a success recipe for Google+ rang true with {grow} readers. 1)  20 of the World’s Wittiest Twitter Bios — Humor works! I’ve created four posts in this popular series, with another one on the way soon! Let’s start with the blog posts that you loved.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Google] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Google. Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. google. ReadWriteWeb. RWW Network. ReadWriteWeb.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Google] A Digital Marketer's Christmas Wish List
    Come on, Google, we get that you’re all about continuous improvement, but how about finally delivering a one-and-done search algorithm that allows the beleaguered digital marketer to set a consistent SEO strategy—you know, something that can be periodically washed, rinsed, and repeated with minimal effort? Nick now more than ever. Here goes.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 16, 2013
    [Google] Marketing Is In The Throes of A Buyer Revolution
    You can follow Tony @ TonyZambito, on Linkedin , Google+ and soon on TonyZambito.com. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. And so today, I would like to bring in Tony’s perspective to our  Future of Marketing  series.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Google] The Top 11 Mistakes Your B2B Website Should Avoid
    Google's most recent algorithm update acknowledges this fact, making mobile-friendliness now a greater ranking signal in mobile search results. Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. 55 percent of readers stay on a web page for less than 15 seconds. Images matter. A lot.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Google] 10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)
    For adult amateur leagues, try typing something like "adult basketball leagues [your city here]" into Google. Read this blog post for more Google search tips.). If you're not sure what your coworkers are into, try creating a survey using SurveyMonkey or Google Forms and emailing it to them to gauge interest. One great solution?
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Google] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    paid advertising) to: Push  negative reviews further down on Google. By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. This tactic is very cost-effective, averaging around $.25
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Google] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Google+ (40.9%). How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Google] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. If the rabbit hole is content marketing, then the rabbit is the search for ROI. But he doesn’t know why these things are important.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Google] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach. But that’s fine.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Google] 3 Traits Of Superstar Marketers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. What separates the best marketers from the rest? couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Empathy.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 10, 2012
    [Google] What Makes a Good B2B Online Video
    Google also does a great job. I spent some time with comic video whiz Tim Washer  (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? Keep it brief.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Google] A Lesson in Reputation Management from Southwest Airlines
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. Not the best news to get as you land. Writer’s Note: This article was initially stopped at this point. bradbialy Thanks for your patience, Brad.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Google] When it Comes to Blog Post Length, Is More More?
    This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. A few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts. My answer to the question, “How long should my blog post be?”
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 28, 2014
    [Google] The Top 100 Bloggers On Triberr
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Are you looking for a way to get more people to share your blog posts?  . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 9, 2011
    [Google] Eloqua’s Grande Guide to the Social CMO
    Google Bookmarks. by Joe Chernov | Tweet this. It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. Here’s an excerpt from the Bazaarvoice blog : Companies are willing to try social before making the bottom-line connection. This is a great start.  What about SlideShare ? 
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Google] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    primer on using Google Reader, Google Docs or HootSuite to back up your Twitter archives. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 20, 2013
    [Google] Does Your Organization Need A Chief Content Officer? [Video]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Traditional forms of B2B Marketing are no longer enough in today’s digital world. Our customers are looking for valuable and helpful information , not hype. What is Content Marketing?
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Google] 8 Times When You Shouldn't Feel Guilty About Using PPC
    If you've never set up an AdWords campaign and you find yourself in this scenario, check out this blog post, " A Simple Guide for Setting Up Your First Google AdWords Campaign." Let's not forget that Google PPC isn't the only paid online advertising that marketers can take advantage of. After all, everything in moderation, right?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Google] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. This tells whether the click originated on the main Google Search page, one of its Search Partners, or on a publisher site (a.ka. Just as it says, this is a random Google-generated number.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 5, 2012
    [Google] Are You Good at Finding the Appropriate Sales Contact?
    Even using a simple Google search by typing in the Company Name and the ideal Job Title(s) has yielded some of the most appropriate contacts. In sales, having the ability to find the right contact is one of the more underrated functions of the prospecting process; one that separates someone who is average from someone who excels.
  • WRITTENT  |  WEDNESDAY, APRIL 30, 2014
    [Google] 11 Ways to Write Damn Good Headlines
    Keyword-centric headlines are crucial to getting your blog post ranked highly on Google. Whether or not you mention your primary keyword early in your headline is a major Google ranking factor. Naturally, you should always be writing for humans, but keep Google in the back of your mind as well. Sufficiently scared? Image source.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Google] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    For example, Postmates are local couriers that can deliver goods to people in local areas.  On a similar notion, Google launched Google Shopping Express in the SF and Silicon Valley area that delivers goods within hours from local retailers. This is impacting how customers buy, how we hire and manage talent. Content Marketing
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 7, 2014
    [Google] Is Marketing Staffing Going the Way of IT?
    good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Photo by superrabbit on Flickr, Some Rights Reserved.
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 23, 2010
    [Google] K’s Top Five for the Week – December 23
    Post on Google Buzz. Add this to Google Reader. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important. It’s been an exciting 2010 and I’m sure 2011 will bring much more to learn and share.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 20, 2011
    [Google] K’s Top Five for the Week – February 20
    Post on Google Buzz. Add this to Google Reader. Tweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. But all of the posts around that story weren’t the only interesting things happening. Enjoy! by @savvy_b2b. Tweet This!
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Google] 31 Easy Ideas To Create Content Your Customers Want
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. And you don’t need to sacrifice quality.
  • B2B MARKETING ONLINE  |  FRIDAY, JULY 2, 2010
    [Google] Tech Brands. Identity or Communication?
    We all see Google really pushing the boundaries on days when their logo adapts to a major world/local event, but should the rest of us stay so far behind the line? Considering just how "young" some tech brands are, so many of them seems wedded to the very classic form of branding which is plainly just about "identity".
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Google] Best Branded Content of April: The VR Wave is Here
    In March, Google released a frills-free version of Facebook Instant Articles with  Google Posts. Just as Instant Articles publish directly to the Facebook feed, Google Posts publish directly to Google search results. The biggest highlight was HTC Vive. Right now, it has one big advantage: It lets you move around.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Google] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Google] The Rise Of Visual Storytelling
    And please continue the conversation with me on  Twitter (@ BrennerMichael ),  LinkedIn ,  Facebook   and  Google+. The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. How can brands compete? Videos.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Google] Twitter IS Social « Digital B2B Marketing
    In comparison, only 16 websites account for half of all US pageviews (data from Google Ad Planner). Disclaimer: Yes, Google Ad Planner data is fundamentally flawed for an analysis like this because it excludes Google and other properties and it isnt designed to be a source of universal page view counts. Sound impressive?
  • SNAPAPP  |  MONDAY, DECEMBER 1, 2014
    [Google] 6 Ways to Go Interactive Without Spending $2.5 Million
    Last week, Google launched a month-long ad campaign on an electronic billboard the size of a football field in Times Square. Google’s massive display in Times Square is impressive, but interactive content on a much smaller scale can still get you great results across your marketing campaigns. All for what’s estimated to be just $2.5
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Google] Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
    You can also share this nomination message on Facebook, Twitter or Google+. For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? Please use #Nifty50. About the Awards. 2011 #Nifty50 Top Twitter Women. Recognition.
  • SAZBEAN  |  SATURDAY, JANUARY 18, 2014
    [Google] Top Internet Marketing Strategy Links for the Week of January 13, 2014
    Here’s 21 of the best… (eConsultancy) “Our biggest problem is awareness” (Seth’s Blog) Using Stock Photos? News & Notes
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Google] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. think a lot of online marketers will start spending more on social media and less on traditional search ads in 2016 and Google will need to focus on keeping their dominance in the world of digital advertising. Mike Tomita, Online Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 28, 2014
    [Google] The future of digital marketing will be built on fun
    Enabled by Google, our business priority turned to search engine optimization (in fact a $26 billion industry was created!). Enabled by Google, our business priority turned to search engine optimization (in fact a $26 billion industry was created!). It seems pretty clear to me … let’s see if you agree. The fourth revolution.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Google] 6 Tips for Creating Content That Spreads Naturally
    organic traffic and Google referrals. For example, having attractive featured images on your content polishes the overall look of your shares to Facebook, LinkedIn, and Google+, increasing conversions by offering a more descriptive and therefore appealing presentation of the content. That means there's a lot of content. Seriously.
  • HUBSPOT  |  THURSDAY, JANUARY 21, 2016
    [Google] What Great Bosses Do Differently [Podcast]
    In this episode of The Growth Show, Kim Scott, an author who's previously worked with companies like Twitter, Apple, Google, and Dropbox, dives into her framework for radical candor, and explains why it can build better companies. When was the last time you avoided giving valuable feedback because you didn't want to come across as mean?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 11, 2015
    [Google] A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
    According to Google Webmaster Trends Analysts Zineb Ait Bahajji , SSL is now part of Google's search ranking algorithm: Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. What is SSL? Let's break that down for a second.
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Google] How To Get Super Smart On Keyword Research In One Hour
    It wasn’t until relatively recently that SEOs could game the Google algorithm to obtain better results. Thanks to recent Google updates, SEO trickery has been rendered all but obsolete. Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. And why not? Absolutely.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Google] 36 Sensational Social Media Stats and Facts
    But YouTube, Google+ and LinkedIn drive the most engaged traffic. The nonprofit/education industry averages (by far) the most social interactions per post on Facebook, Twitter, Google Plus and LinkedIn — even though they likely have the smallest budgets and the least resources to dedicate to social media marketing. Think small.
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Google] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Google] What Is A Content Strategy And Why Do You Need It?
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies.
  • SCRIBBLELIVE  |  SUNDAY, MAY 8, 2016
    [Google] The 7 Building Blocks of a Solid Content Marketing Plan
    You can conduct thorough trends research through online tools like Google Trends. Google Analytics can be a useful (and free!) Marketers are creating more content than ever. However, producing more content is only productive when you have a solid plan in place. So why not get started on the right foot and nail down a solid plan?
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Google] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    Google+ news feed photo uploads. Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. According to 3M Corporation , 90% of information transmitted to the brain is visual. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post.
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Google] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    lets you work directly from Gmail and Google Calendar to select available meeting times and share those open slots with the person you are trying to schedule a meeting with. You simply send over your unique Calendly URL, and people choose a time and date based on your availability, which is synced with your Google Calendar or Office 365.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Google] What Mobile Buyers Are REALLY Doing on Your Website
    You can use Google Analytics to get a breakdown of your mobile visitors. Go to any content page in Google Analytics and use the dropdown to view by a second dimension: "operating system." According to research from Google , a full 90% of viewers hop from one device to another to complete a task. We are multi-tasking phenoms.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Google] What You Need to Know This Morning: June 19, 2013
    Both the Google commercial we featured in yesterday''s roundup and this local public service announcement for Melbourne''s metro system did just that. Check out the infographic on visual.ly for more data tidbits. 5) Google''s New Search Feature. But it''s also my way of showing you that I love you, dear reader. Ughhh what a buzzkill.).
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Google] Why Candy Crush is Eating Your Brain
    The take-away is that simplicity is key in getting users to behave as you wish: using Facebook or Google credentials as a login for an unrelated site, buttons that let users easily share the pug-meets-gerbil video, or the very simple Google search bar are great examples of what it looks like when we make a behavior ridiculously simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 4, 2015
    [Google] The new guide to minimizing legal risks in Social Media Marketing
    Google+ : No YouTube video contests (e.g. contests contests that require posting videos on YouTube or posting YouTube videos on Google+). Don’t offer Find Kerry on  Google+  and Twitter. Since then, some fundamental legal principles have stayed the same, but new issues have emerged as technology develops. Just don’t do it.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Google] Seven Expert Search Engine Marketing Guides
    My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores&# ). How to quadruple a conversion rate by Google Website Optimizer Blog. Post on Google Buzz.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Google] The Future Of Digital Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. Storytelling and the battle for customer attention. What defines good content?
  • JUNTA 42  |  SATURDAY, JANUARY 31, 2015
    [Google] This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On
    In this episode, Robert and I discuss YouTube’s Super Bowl halftime play, why it represents a defensive maneuver by Google, and what the implications are for brands. Robert and I think it’s a great way for the Google-owned video channel to hold onto its best content creators, as competitors get more aggressive in courting them.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Google] 10 Tips That Can Drastically Improve Your Website's User Experience
    Google offers a free service where you can get information on your page speed. Google will also offer you some suggestions for improving your load time on Mobile and Desktop. To check if you have any 404s you can set up Google Webmaster tools on your website and check crawl errors. When they don’t get it, they usually bounce.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 23, 2014
    [Google] The best social media books for your holiday reading
    Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines. These are “newish” books … I’ve been catching up myself after a busy year! Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech). “Hallelujia.”
  • BUZZSUMO  |  TUESDAY, MARCH 1, 2016
    [Google] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? That gives it authority and a high ranking on Google. ’ on Google. The third post on Google by Forbes is headlined “ What is content marketing? ” and has so far received 50 links. scannable text.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 9, 2013
    [Google] 40 million people can’t be wrong — The secrets of viral
    Facebook is different from Twitter, which is different from Instagram, which is different from Google+. As Peretti observed, “Google is about information: social networks are about emotion.” By Kerry Gorgone, {grow} Contributing Columnist. Here are some key points from his presentation. Bold statement. Nostalgia works, too.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Google] 4 Strategies To Make Nonprofit Social Media Worthwhile
    Twitter | Google+ | LinkedIn |. Are you one of those nonprofits claiming your constituency doesn’t really do social media, so you don’t really need it? challenge you to a duel! Why so dramatic? Because, because, because, because, BECAUSE! Because of the wonderful things it does! BECAUSE there’s […]. Author information. Claire Axelrad.
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Google] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. We also saw that for an age-in Medicare campaign, Facebook generated a much lower cost per lead than Google. turning 65)?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 8, 2015
    [Google] Texts From Marketo: Starting Our Story From Page 1
    and then Googling the answer. Author: Shanna Cook I’m not reinventing social, I’m just going back to page 1. At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. So here’s how we’re changing that. Texts From Marketo. Take a look below. Oui, oui!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 8, 2011
    [Google] B2B Blogging Trends for 2011
    Post on Google Buzz. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 10, 2012
    [Google] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
    Look inside your Google Analytics for keywords from search engine queries that brought them to your website. Use Google Suggest to get an idea for what people are searching for. Do keyword searches on Twitter or Google Plus and see what comes up for ideas as to what your audience might be interested in. 2. How so? Thanks!
  • CONTENTLY  |  MONDAY, OCTOBER 31, 2016
    [Google] Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
    We’ve seen this change with Facebook Instant Articles, Google AMP, and Snapchat’s Discover, each of which, to varying degrees, lets publishers run content right on the platform. One of the biggest trends in content marketing over the past couple years has been a move away from the open web to the closed walls of platforms.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 19, 2013
    [Google] Is Big Data The Future of Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Our  Future of Marketing  interview series continues with Steve McKee. You can follow Steve on  Facebook ,  Twitter  and  LinkedIn. Mark Schaefer discussed culture and  the future of search.
  • SYNECORE  |  FRIDAY, FEBRUARY 27, 2015
    [Google] The Promise and Peril of Digital Technology
    Or you can fast track the whole process and purchase some gems which, for the user’s convenience, can be easily accomplished by linking the gaming app directly to a credit card or iTunes/Google Wallet account. Which do you think I chose? Before answering, let me provide a little background. Digital as the Great Enabler of Human Achievement.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Google] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Google+ - Google plus is great for posting images, video and educational content. The +1 buttons showing up next to results can improve your click through rates on Google searches. 5. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
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