Page 44 of 97 Previous | Next 
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Google] Is Web Analytics Alone Enough to Understand Your Web Interactions?
    Post on Google Buzz. George Hollister. We’ve discussed this at length in previous posts…  Perhaps the fact that we keep bringing it up may allude to the fact that we believe this to be critical to marketing successes in the future. From a web design perspective, that’s an appropriate description.   Then we took it a step further. 
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Google] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 20, 2012
    [Google] Top Internet strategy, marketing and technology links for the week of October 20, 2012
    News & Notes
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Google] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . Exercise the 80/20 rule.
  • SAZBEAN  |  SATURDAY, DECEMBER 3, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of December 3, 2011
    Critical Ways Google+ Is Changing Search (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 3, 2011… Niche Social Networks Deliver Big Results for Brands (Mashable!). Social Proof Is The New Marketing (TechCrunch). Stop marketing to yourself (Jim’s Marketing Blog). Mashable!).
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Google] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    10 Productive Tasks You Should Be Doing On Google+ Right Now (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it.
  • SAZBEAN  |  THURSDAY, OCTOBER 20, 2011
    [Google] How Social Digital Is Your Company?
    The first few companies to appear on the list are what you might expect; Facebook and Google retain top spots. Recently, the CEO of Edelman wrote a blog post celebrating a company milestone. In it, he referenced our efforts in the non-analog world as “social digital.” – How Social Digital Is Your Company? News & Notes
  • SAZBEAN  |  MONDAY, SEPTEMBER 19, 2011
    [Google] Social Media May Already Be Sending Traffic
    The easiest way to see what traffic is being sent from social media is to look at your website analytics software (like Google Analytics), at the referring sites section. Think using social media may be a waste of time for your organization? so it’s probably worthwhile to see what’s being said. Social Media Traffic.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Google] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). The best SEO strategy is to help Google make humans happy. The lower chart same time period, same blog shows the traffic that I get from Google. And Google is a very good example, right? It does work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 25, 2014
    [Google] Why CEOs Shouldn’t Trust Marketing
    “ In an academic working paper , researchers from Google and Microsoft make an academic case (i.e. But then Wendy Clark essentially said “trust us, we know it matters, we just can''t measure it.“ - In an academic working paper, researchers from Google and Microsoft make an academic case (i.e. As a marketer, that stings. Tightly.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Google] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    How to Understand and Master Google+. Posts You Might Like to Read: The Inbound Debate #9: Google Backlash, How Much is Too Much? Should Google Be Worried? The Ultimate Guide to Using Google's Disavow Links Tool. Why "I want to get to the top of Google" is an Incomplete Statement. 1) Adhere Creative. 4) Bluleadz.
  • LEAD VIEWS  |  THURSDAY, MAY 19, 2011
    [Google] Don’t Let Algorithms Supplant Your Mind
    For web companies like Google and Facebook, it makes a lot of business sense to tailor their services to the personal tastes of their users. Related posts: Google shall find – even before you seek. While the new development has excited the Google users owing. Google shall find – even before you seek.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 10, 2012
    [Google] 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2
    Just say Google us. Instead they should just simply say “Google us.” The idea here is to generate customer behavior that will encourage them to search which in turn signals to Google that your brand is important. My social chops are sharpened, my SEO refined, and my network expanded with the addition of some amazing people. Here
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Google] Social media, authenticity and the human brand
    Coming clean on Facebook reach Would you erase yourself from Google search results? 'My friend Justin Levy just had brain surgery. He went into the operation not quite knowing what would be on the other side. Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Scott Monty.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Google] How to Consistently Keep Up With the Latest Social Media Trends
    3) Use Google Alerts on terms and influencers. Now that you have a list of influencers that you can follow on social media, you can set up a Google Alert for some of them. Pick your top three favorite influencers and set up Google Alerts for them. 'There''s so much going on with social media it''s hard to keep up. It''s hard.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Google] B2B Blogging Gets Publishing Discipline
    The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). For obvious reasons, I can’t identify the finalists). Holy cow!
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 27, 2013
    [Google] How do you choose the right WordPress hosting solution for your websites?
    Google “WordPress Hosting” and you’ll see results that span all sorts of price ranges and technical specs. 'This is a sponsored post for WPEngine, the hosting site for Fearless Competitor. It is a great hosting option, so I am proud to share it. Fearless Competitor is proud to recommend WP Engine. It is the best, plain and simple. Security.
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Google] 10+ Ways To Use B2B Social Media In Your Business
    Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Skin your YouTube page.
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Google] Adventures in Frictionless Sharing
    Microsoft, and the #1 data-vacuum, Google. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What What is it, you ask? Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Google] A Marketer's Guide to Tracking Online Campaigns
    Otherwise, you can use Google's free URL builder. Note: The HubSpot and Google URL builders both use the same method for tracking URLs, which means URLs you generate with Google will be tracked in HubSpot analytics and URLs that you generate with HubSpot will be tracked in Google Analytic ) 2) Generate your Tracking URL.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. I 'OK, I’ll admit it. My bad.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 10, 2010
    [Google] Ten social media and technology mega-trends to watch
    Web-based companies, such as Amazon.com, eBay, and Google, have been early leaders, testing factors that drive performance — from where to place buttons on a website to the sequence of content displayed — to determine what will increase sales and user engagement. Post on Google Buzz. I just read a fascinating (and lengthy!) Digg this!
  • FUNNEL FOCUS  |  FRIDAY, DECEMBER 17, 2010
    [Google] Sales-driven Lead Nurturing: Moving Leads through the 3 Buying Phases
    found the Google/TechTarget Research Project: How IT Pros Search Online During the Purchase Process particularly helpful for identifying buyer phases and determining the typical information they were seeking in each one. This is a common scenario for many sales teams, especially those selling complex solutions with long buying cycles.
  • VOLACCI  |  TUESDAY, NOVEMBER 19, 2013
    [Google] The Organization Geek's Productivity Tools
    The holy trifecta of cloud sync: Dropbox , Evernote , and Google Drive. Between Dropbox, Evernote, and Google Drive, I can access any of my files at any time, no matter where I am or what device I’m using. 'I like technology. In fact, I think it’s pretty safe to say that I tend to nerd out about all things technological. GetPocket.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 7, 2011
    [Google] Make Your B2B WordPress Website and Content Mobile Friendly
    Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. love it!
  • SYNECORE  |  SUNDAY, FEBRUARY 10, 2013
    [Google] Getting Social: The DOs and DON'Ts of Social Media Marketing
    With active users nearing 700 million on Facebook , exceeding 300 million on Google+ , and hitting 200 million on Twitter at the start of 2013, there’s no denying that social media use is only trending in one direction. Companies that use Twitter average double the amount of leads per month than those that do no t. Do be friendly and open.
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Google] 4 Can't Miss Social Media Tips for Small Businesses
    Approaches to Social Media - It’s good to have a website, Facebook, Twitter, Google+, and a blog so that you can engage with an audience on their chosen platform, whatever it may be. If you own a small business and you aren’t using social media by now, you are giving yourself a massive disadvantage in the market.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Google] 3 OTHER Things Your SEO Team Should Be Doing
    Tools like Basecamp and even Google Drive are perfect for this and can be shared with various members of the marketing team. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring. Conversion Optimization.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Google] Are You a Productive Reader? - Stepcase Lifehack
    Google it. google. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Help. -->. Enter your email address: May 23rd, 2008 in Productivity. Teach it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Google] 11 B2B Marketing Predictions for 2011
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 1, 2010
    [Google] Unclutter Your B2B Social Media Sources
    Hide feed counts (in Google Reader: drop down next to subscriptions). Reasons Google Buzz Will Have Limited Impact on B2B Companies Yesterday Google began rolling out their new service called Buzz. This doesn’t mean repost everything you see. You need to read what you are sharing and make sure it is worth sharing. Twitter.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Google] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Google] How to Select the Perfect Image for Your Next Blog Post
    Remember, the first image in your blog post is usually what gets pulled in when people share links to your content on Facebook, Google+, and LinkedIn. 'By now, you''ve probably heard about the importance of visual content. me too. Things to Consider When Selecting the Perfect Blog Post Image. 1) Do you have the right to use it? how''d I do?
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Google] How to Master the Art of Storytelling to Increase Social Sharing
    But it’s good stories that fuel conversations , allow businesses to be a trusted source, and underpin the success of social networks like Facebook, Twitter, and Google+. On top of that, you'll be rewarded in search engines with Google's freshness algorithm update. Marketing is about telling good stories. Talk about your mistakes.
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Google] Five Tips to Make Your Writing Sparkle
    If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. Now that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. Write in Pictures.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Google] People Visit Our Site 12+ Times Before They Buy Call Tracking
    We ran 90 days worth of data in Google Analytics and found the following: - 50.79% of the total number of a specific type of new account in December visited the site FOR THE FIRST TIME 12-30 days prior to purchasing. It just appears that way within Google Analytics. does demonstrate the power of Google Analytics and metrics generally.
  • SAZBEAN  |  THURSDAY, MARCH 27, 2014
    [Google] Just Like Anything, Internet Marketing Takes Patience
    'Zen Beach Stones at Home (Photo credit: Pink Sherbet Photography) In this instant-on world, where we can get access to just about any constant with a google search or an ipad app, we sometimes forget that not everything is instant. Good internet marketing is about providing the right message to the right people at the right time.
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Google] The Best Content Marketing at the 2014 World Cup
    Google search data shows there is more interest in the World Cup than the Olympics, the Superbowl and the Tour de France combined. New research from Google suggests that multiscreening has more than doubled since 2010. 'I’m nearly giddy that the FIFA World Cup is starting today. errmm, doctor’s appointment. This is the main event!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 10, 2012
    [Google] Dispatch from SXSW
    The opening sessions were great, with an inspirational talk by Futurist Don Tapscott (google “flight of starlings” to see an amazing image of what Internet leadership looks like) and a chat between Guy Kawasaki and Vic Gundotra of Google Plus. I thought I would pass along a few impressions from Day One of SXSW. Personal
  • SYNECORE  |  WEDNESDAY, APRIL 23, 2014
    [Google] Thinking "Mobile First" for Your Website Redesign
    This can be beneficial for showing algorithms like Google Panda that your website is of high quality , which leads to higher rankings on search results. 'If you''ve been thinking about a website redesign, chances are good that you''ve been reading about various techniques to optimize your site for mobile devices. Why you ask? The solution?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Google] Did this blog make a difference?
    It’s still not my preferred medium but it gave me the opportunity to shine the light on some incredible people I met throughout the year, including Helen Brown , who provided an interesting view of The Google Filter Bubble. At this time each year I reflect on what has happened on {grow}.  Did it move ahead? Innovations. 4) Video.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Google] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. The decision left millions of Google Reader users abuzz with concern. Feedly, an upstart RSS reader, jumped on the opportunity to win over the Google Reader expats. For many, however, growth hasn''t always been straight and even.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Google] 3 Steps to Building a Better B2B Target Account List
    Chances are you start with Google or by asking someone your know. Chances are you start with Google or by asking someone your know. 'By Eric Wittlake, {grow} Contributing Columnist. Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Sadly, the answer is usually no.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Google] The Impact of M&A on the Marketing Automation Industry
    Google Bookmarks. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. Share email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 25, 2010
    [Google] The most powerful leadership lesson I’ve learned
    Post on Google Buzz. In graduate school I took a class on “Leaders and Leadership&# that I hoped would give me respite from the grind of finance and economics. It turned out to be one of the most interesting classes I ever attended and it set me on life-long study of leaders. George was not a rah-rah kind of leader. Be trusted.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Google] How to Explain To Your CEO That Social Media Is Not Optional
    Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. 'Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. lot more traffic.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 15, 2013
    [Google] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
    This week Kyle Porter, founder of Salesloft , emailed me about a new prospecting tool they just released that can be found on Google Chrome as an app. You then have the option of exporting your results to a CSV file or Google spreadsheet. Click on the icon again and the search results are then loaded into a spreadsheet format.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Google] 6 Ways to Get Booted From Twitter's Search Results
    Just like Google's algorithm penalizes websites with duplicate content in search results, Twitter also penalizes tweeters who continue to post the same links or tweets in a misguided attempt to gain visibility. If you're looking for an exposé on those claims, this blog post is not it (but feel free to debate it in the comments!).
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Google] 43 Bright Ideas for Promoting Your Lead Gen Content
    Google+. 13) Post to your Google+ page during launch week. 14) Host a live Google Hangout to answer questions related to the piece of content. . Each time you blog, you give Google and other search engines one more opportunity to find you. 'So you just created a piece of content for lead generation  -- congrats! . Email.
  • LEADER NETWORKS  |  MONDAY, OCTOBER 25, 2010
    [Google] Social Media and Personal Risk Management: A Case Study on A Paris Vacation
    My mornings started as early as possible, while my child slept off the sights and the many hot chocolates of the past day, with a quick news scan on Google. I am a road-warrior. You know the type - a real dyed-in-the wool, hardcore traveler. All of which happened *after* I landed at CDG Airport last Saturday.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 17, 2011
    [Google] Content Marketing from the Inside Out
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you.
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 2, 2013
    [Google] Daily Social Media Usage Includes B2B Customers and Prospects
    That’s almost half as many as performed on Google. 'Many B2B companies complain that their customers and prospects don’t use social media. According to the growing stats, 40% of the world uses a social media site every day. And your B2B customers and prospects are likely among them. The complete infographic is below.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] 9 Content Marketing Articles You Shouldn’t Miss
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
  • BLOG MY CALLS  |  FRIDAY, JUNE 14, 2013
    [Google] Marketing Strategy 101: Affinity Marketing
    For example, we integrate with Google Analytics, which has landed us a spot in the Google Analytics App Gallery. It’s a reciprocal relationship: their analytics platform allows our call tracking users to see their call analytics, and by integrating with them, we drive more traffic to Google. 'Make friends. PR mentions. Yikes.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Google] 11 Myths of Social Media Marketing
    Post on Google Buzz. Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Argh, no! Um, no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Google] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    You can connect with Ryan on  Google+  or  visit his blog  Content Warfare. 'By Ryan Hanley, {grow} Community Member. In my small hometown, Thursday was recycling day. Every Wednesday night the town folk would collect all their bottles and cans and walk them out to curb in a blue recycling bin to be picked up the next morning. Trash talk.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Google] A fascinating “hardcore” B2B social media success
    Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 3, 2014
    [Google] Please Don’t Mistake Blog Writing for Book Writing
    Leave a comment here, or connect with me on Google+. 'Blog writing isn’t the same as book writing. Here’s why. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. And I agree with her that blogs make bad books.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Google] IDC Sees Massive Disruption From Industry’s Platform Shift
    Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Google] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    Another up and coming one – according to our survey anyway, I can’t say I like it personally [LAUGHTER] – but according to our survey, is Google+. Fifty-five percent of the companies we surveyed on the B2B side in our survey for the 2014 content marketing survey are using Google+. ANN                 Google is a bit of a mystery.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Google] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next Web. So when we learned of Google purchase of the YT.be It''s rumored that Google will use this new domain name for shortened links to YouTube videos. 'Mobile advertising has been a hot topic lately. Think you know who we''re talking about?
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 23, 2013
    [Google] Our Massive Project – Optimizing Fearless Competitor for SEO
    In addition, Google search has changed. One link per post is the kind of quality that Google spiders will like. Unlike print, each post lives forever and is indexed by Google (which is why a blog works so well for SEO!). This blog, which we’ve been writing for over seven years, should be ideal for search marketing (SEO).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Google] 3 Lead Management Questions Sales will Ask Marketing
    Google Bookmarks. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. How dead is dead?
  • SYNECORE  |  MONDAY, JULY 29, 2013
    [Google] Digital Video Advertising is Growing; Marketers Get Excited
    LinkedIn/Google. Google AdWords for video currently runs ads on YouTube as part of the TrueView family, which only requires payment for the amount of views the video gets. And what if that broken record was spewing really wonderful news for marketers, like how video rules (have your heard that before ?) This year, 74.4 since 2012.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Google] A Glimpse Into the Landscape of Social Sharing [Infographic]
    And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area. 'As we showed in Gigya’s Social Login data from the third quarter of 2013, a number of social media websites have made strong plays to become the identity provider of record for consumers on the web. marketing data
  • MARKETING INTERACTIONS  |  SUNDAY, MARCH 14, 2010
    [Google] Marketing Content Must Reach Beyond Two-Way Dialogue
    Let's take a look at a possible scenario: David, a prospect, enters a search term into Google and finds an article your company wrote about why it's critical to solve a problem he's facing. The prevalent consensus about the evolution of B2B marketing is that we need to motivate two-way interactions. Well, it's not enough.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Google] 10 Strategies to Battle Content Shock
    The content marketing formula used to be pretty straight-forward: Create useful, relevant content and optimize it in every way so it shows up at the top of Google search. Are there alternate platforms like Slideshare, Instagram, Pinterest or Google+ where you can make a mark? Think about that for a moment. But what? 1) Shock and Awe.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [Google] Identify Website Users: Capture More Sales Opportunities
    Website traffic counts, page views, cost-per-click and return visitor numbers are standard fare in Google Analytics, WebTrends and other sites. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can!  Who’s Looking at YOU?
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 14, 2011
    [Google] Slideshare – the Quiet Giant of Content Marketing
    Especially since Google can now search inside presentations and it is fully compatible with mobile devices, SlideShare is more important than ever. At Find New Customers , we’re big believers in Slideshare as a Content Marketing tool. In fact, a good example is our Slideshare on B2B lead nurturing. But just how big is Slideshare?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [Google] SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize
    In 2007, search engines like Google and Ask.com began to incorporate images, books, videos, news, maps and more into their results. Late last year, Google implemented Google Search, plus Your World to refine the relevant results delivered to users. We know your worlds are colliding. Social networks also feature search.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Google] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    The report identified the interesting surge in Google+ usage, which is likely related to the potential implications Google+ may have on search engine optimization. YouTube launched full availability of a paid search service for video that works similar to Google AdWords. The Role of Social Media. Define Social Media Goals.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Google] Can Lead Generation Become More than “Frosting and Cherries?”
    Post on Google Buzz. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain.  His view is that the current state of lead generation is dead.  Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive.  Tweet This!
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Google] 5 Marketing Mistakes You Are Making…Right Now
    PPC ads are not excluded from this: Google reports that 70% of mobile searchers call a company straight from the PPC ad. Google also reports that users are 6% to 8% more likely to click on PPC ads that contain phone numbers. 'You’re not a bad marketer. Chances are, you’re a pretty good one. You blog. You have a social media presence.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Google] How to Measure the Success of Social Media
    Being the top website for relevant Google searches is an example. If you have an upcoming webinar, create landing pages dedicated to each social network and use Google Analytics to determine if that traffic is registering for the event. 'It’s easy to hop on the social media bandwagon. “It’s easy.”
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Google] Is Social Selling All Hype? [Data]
    This is inconsistent with Google Trends data, which shows ''social selling'' as a term rising dramatically in popularity." 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. All good, practical goals. Enjoy this post? To read more content like it, subscribe to Sales.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2011
    [Google] How NOT to pitch a blogger
    If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain.  Tweet This Post. Image via Wikipedia. It is sort of like dating.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Google] Why Do Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Why do content marketing? get asked this question all the time. The answer of course is that you should do it because it works. We will earn their trust. Why does SAP use Content Marketing?
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Google] 5 Copywriting Tips to Enhance User Experience
    Google Analytics is a great way to know how people are interacting with your site. From which pages they visit, which keywords they searched to get there, to how long they stay, Google Analytics provides you tons of information. Check out our Beginner’s Guide to Google Analytics to help you get started. Making a purchase?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Google] 6 Ways to Use LinkedIn for Lead Generation
    The ads work the same way Google paid search ads work. Are you effectively leveraging LinkedIn's lead generation potential? Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. The problem is, many are puzzled about how to go generating those LinkedIn leads. Ways to Use LinkedIn for Lead Generation.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Google] 3 Sites to Showcase Your Personal Brand
    It’s also a page that can be found in Google, so I like the option of creating another content asset to direct people to my social media sites. I  had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. Zerply.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Google] Seven Expert Search Engine Marketing Guides
    My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores&# ). How to quadruple a conversion rate by Google Website Optimizer Blog. Post on Google Buzz.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Google] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. Hate what is, what it does, why it exists, etc. I’m Comment.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 24, 2011
    [Google] B2B Marketers: Are You Taking Advantage of Online Videos?
    Second only to Google, YouTube has emerged as an easy-to-use search tool. Online media is the fastest growing media platform in history. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood&# production. He also offers 10 online video strategies you may find helpful.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Google] [Chart] Marketing Automation Means More Marketing Jobs
    Google Bookmarks. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Like this chart? To sign up just click here. Share email. Facebook.
  • AD YOUR COMMENT HERE  |  THURSDAY, MAY 26, 2011
    [Google] #BWENY Session: The Future of Content Curation
    SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. There’s no overwhelming narrowness to curation.
  • AD YOUR COMMENT HERE  |  THURSDAY, AUGUST 5, 2010
    [Google] Thoughts on Flipboard: Content vs Social
    My Google Reader has (admittedly) way too many feeds, but I love it.  Once I get that targeted info, I explore what my social network is reading (Twitter links, Facebook posts, Google Buzz, etc).  I’ve been using Flipboard for about two weeks now.  It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Beautiful.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Google] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Tad Chef covers the best practices for SEO with Twitter: how to rank in search with your profile and tweets, get found in Twitter search, make your tweets spread virally and capitalize on Google real-time search. Post on Google Buzz. 51% of active Twitter users follow companies, brands or products on social networks. And much more.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Google] Personal knowledge management - Wikipedia, the free encyclopedia
    Other useful tools include Open Space Technology, cultural anthropology , social bookmarking , stories and narrative, mindmaps , concept maps and eco-language, single frames and similar visualization techniques, just-in-time canvassing tools, automated knowledge harvesting tools, and Google Desktop and similar desktop content management tools.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Google] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
    The social platform where marketers typically spend the most is Facebook, at 54 percent ; however, Pinterest, LinkedIn, Google+, and Twitter are also popular options. 'As a local business, you may have come across the term SoLoMo. Think Local. Around 60 percent of mobile users tag their location in social media updates and photo uploads.
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Google] 6 Things You Should Be Doing Right Now to Improve Your Website
    quick glance at Google Analytics will let you know how traffic has been over the last month or so, but are you sure you’ve crossed all of your Ts and dotted all of your Is? Imagine, finally landing on that coveted first page of Google search results. Google uses alt text to determine what your image is about, thus helping with search.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2011
    [Google] 5 Tips to Keep Your Content Sticky and Your Bounce Rate Low
    Here are five tips to deliver sticky content and a lower bounce rate: Use Google Analytics to find posts with a high bounce rate and short average time on page. Are your visitors referred from Google? by Jason Miller Are your blog visitors sticking around to read your content? Monitor your visitors’ time on page. Facebook? Twitter?
  • BLOG MY CALLS  |  MONDAY, JUNE 17, 2013
    [Google] 3 Things You Should Try Before Your Small Business Fails
    Don''t blow your monthly budget on Google Adwords in 6 hours. assume you have Google Analytics and call tracking implemented to track your marketing''s success (if you don''t, get them). '1) Be Aggressive.Be Be Aggressive. If you''re in a BtoB setting, get on the phone. Pound the phones. Don''t wait for people to call you. Don''t fail.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 25, 2009
    [Google] The Best Way to Promote Your Offline Business to Online Prospects
    Use Free Google, Yahoo, and Microsoft Directories to Bring Your Business Front and Center on Local Web Searches. Once you are listed in these directories, you have a chance to get listed in the "Google 10-Pack" - which is an invaluable way to get the word out about your business when people type in search terms in your local area.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Google] A plan to challenge the Facebook monopoly
    Arguably Google Plus is a better mousetrap and it has not made a dent in Facebook’s growth. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Google] 6 Brilliant Uses of Video
    Google Bookmarks. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  But inspiration is a far more appealing emotion than pride. 
  • ONPATH  |  TUESDAY, APRIL 19, 2011
    [Google] Sales Lessons from Pursuit of Happyness
    Some of our clients include Google, IBM and Hewlett-Packard. You may have seen Will Smith starring in the movie Pursuit of Happyness. Do you remember the sales cold-calling scene? Notice how Will Smith’s character, Chris Gardner , maximizes his calling time. Gosh, he doesn't even put the phone down. He got the appointment.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Google] 20 Expert LinkedIn Guides
    Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Google] 5 reasons you should be in social media, even if the boss says “no”
    What percent of your business starts with a search on Google? Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Social proof.
  • MARKETRI  |  TUESDAY, JANUARY 24, 2012
    [Google] Five Steps to Effective B2B Inbound Marketing
    Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site. Check Google Analytics to see what keyword phrases people are using and keeping people on your Web site or Blog. Create a Blog.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 9, 2014
    [Google] Content Marketing: A Study of Quality vs. Quantity
    'Earlier this week we wrote an article about the paradox of content marketing: that Google says longer articles are better but, at least on our site, shorter articles get more visitors. There are some bloggers and content marketing experts who argue that quality is all that is needed to get Google to take notice. Who''s right?
<< 1 2 ... 42 43 44 45 46 ... 96 97 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...