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  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 22, 2012
    [Google] Grow Your Google+ Business Page with the Power of Sharing
    The Power of Sharing on Google+ While the power of sharing works on any social network, many of us using Google+ to market our businesses have noticed that network’s ability to boost the effect through the roof. Google+’s secret weapon, unequaled in any other social network: Shared Circles. Google
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 6, 2013
    [Google] Is Google Glass the future, or does it just make you look like a dork?
    That certainly seems to be the promise of Google Glass, perhaps the boldest step forward in the trend of “wearable technology.” Is Google Glass a win for wearable technology or the next Segway? What business problems does Google Glass really solve? A can of worms for privacy, or just another Kodak moment? Education.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Google] How to Embed a Google+ Post [Quick Tip]
    Google+ Embedded Posts! Yesterday, Google announced the ability to embed posts from Google+ to your website or blog. Embedded Posts support text, photo, and media posts, and you can find out more about Embedded Posts in Google''s documentation here. Excited to start playing around with Google+ Embedded Posts?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Google] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. First, copy and paste the list of domains into a Google spreadsheet. What are Custom Reports? Now to the good stuff!
  • BIZNOLOGY  |  WEDNESDAY, MAY 1, 2013
    [Google] Beyond the Google Privacy Policy to Free Market Privacy
    Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. Photo credit: Sean MacEntee.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Google] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google calls this “ setting up a property.”
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Google] Three Ways to Build Links in the Age of Google Penguin
    Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Image credit: Getty Images via @daylife.
  • WRITING ON THE WEB  |  TUESDAY, MAY 17, 2011
    [Google] What Google and Facebook Hide From You
    Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Scattered Marketing, or Content Marketing Google Map? Patsi Krakoff’s Google Video. That doesn’t interest me.
  • NUSPARK  |  SATURDAY, APRIL 23, 2011
    [Google] Location Targeting Options: Google Adwords
    There’s a new Google search setting option; worthy enough to write a summary about. With Google’s new options, it gives me a chance to fine—tune how I want to target audiences geographically. It’s called Location Targeting. Three options are available : a. By Physical Location. b. By Search Intent. c. combination.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Google] Google’s new privacy policy is definitely good for Google
    Many of you probably got an e-mail last week from Google announcing its new privacy policy. After all, Google gives a lot of stuff for nothing–I depend on Gmail, Google Calendar, and many other free functions–so it is only fair that we give something back. It’s a contract between Google and me.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Google] How to Use Google Plus to Boost your Overall Social Platform
    The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. While the overcomplicated and underused Google Authorship program may not be in play any longer, ranking higher in Google search certainly hasn’t gone out of style.
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Google] Who Does Google Think You Are?
    We''ve gotten some great social media responses to last week''s article on the new Audience Reporting demographics features that Google Analytics is planning. Among the responses, a recurring theme is, how does Google know who we are? On my personal account, however, Google had me pegged for exactly who I am. google
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 24, 2012
    [Google] The First 5 Things You Should Do With Your Google+ Business Page
    So you’ve followed the sage advice of savvy social media experts like Neal Schaffer , telling you why you need to have your business on Google+ , and you’ve created a business page for your brand. Those priorities in mind, let’s get started with the five first things you should do with your Google+ business page: 1.
  • FATHOM  |  THURSDAY, JUNE 12, 2014
    [Google] Who is Dr. Google & Why Every Patient is a Digital Patient [Infographic]
    Google” has allowed patients to be more involved in their own healthcare than ever before. When patients start to notice something doesn’t feel quite right, they google their symptoms and make a preliminary diagnosis. Google” doesn’t stop after communicating with their real doctor. The ubiquitous “Dr.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 31, 2012
    [Google] Google Plus Communities: Connect Your Brand Like Never Before
    In its relatively brief history, Google+ has rolled out more new features faster than any other social network. Google+ now has a groups feature called Communities. If you closely follow Google+, that last sentence has some shock value. Brand pages have been the stepchild of Google+. What Are Google+ Communities ?
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Google] Google Allows Select Brands to Turn Google+ Posts Into Display Ads
    If there''s one company that knows how to shake things up, it''s Google. And once again, there''s new news from the tech giant -- this time, it''s for Google+ (and something many brands should be pumped about). What''s more is that Google stated these ads can be run across the 2 million Google Display Network sites.
  • SYNECORE  |  THURSDAY, FEBRUARY 14, 2013
    [Google] Google: Of Employee Happiness and the Future of Marketing
    Ever the innovator, Google is very adept at using technology to shatter existing paradigms. Given the company’s track record, it should come as no surprise that for years now Google has been engaged in an ongoing effort to use big data to improve employee happiness. MEASURING HAPPINESS ONE BIT AT A TIME. It worked. MARKETING TAKEAWAY.
  • MARKETRI  |  FRIDAY, AUGUST 31, 2012
    [Google] How Google Scholar Can Help Lawyers Gain a Competitive Advantage
    still have to do research, but the rise of blogs and the power of Google has made the process much simpler… even for legal professionals. In fact, Google Scholar may soon make legal research so painless that my decision to skip law school will seem laughable. What is Google Scholar? Adapted from LawyerTechReview.com ).
  • FATHOM  |  TUESDAY, NOVEMBER 24, 2015
    [Google] Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)
    Google has always prided itself on creating a great search experience for it’s users. One of the primary measurements users have for their experience with Google is site speed. Think about it, nobody wants to click on a Google link and wait a long time for the page to load. Google’s “Slow Page” red label test.
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Google] An Exhaustive List of Google's Ranking Factors [Infographic]
    billion people use Google search each month to make 114 billion searches. According to comScore , Google holds 67.6% of the U.S. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for. More than 1.1 search engine market share. That''s quite a list.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] Are Apple and Google protecting us or the criminals?
    In its announcement, Apple sought to distinguish itself as more protective of customers’ privacy than its competitors, saying it doesn’t use customers’ data to sell or target ads (a slam at Google’s Android system). The post Are Apple and Google protecting us or the criminals? The bad guys benefit. It depends.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Google] The 100 Most Expensive Keywords on Google [Infographic]
    Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX. SEO PPC Daily IGSS
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 18, 2015
    [Google] Thank you Google and Bing Webmaster!
    Over the weekend, Jeff Ogden of Find New Customers used Google and Bing Webmaster to promote his company websites. Both Google and Bing are now hard at work cataloging Find New Customers  and all of our sites. SEO Find New Customers Bing chiropractors dentists doctors Google jewelers Boy did it every work! No thank you. Doctors.
  • SYNECORE  |  THURSDAY, FEBRUARY 7, 2013
    [Google] Google Redefines Mobile with Adwords Enhanced Campaigns
    In one sense, Google’s announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to overlap and merge. So why is Google making these changes? LOCATION, LOCATION, LOCATION.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Google] Does Google Think Your Website Is Spam?
    And we all know how Google hates spam. Google is not a fan of excessive ads on websites, and they'll ding you for it. 5) Their Sites Have Lots of Dead Ends, P ages Not Found, and Broken Links. What Then, Does Google Care About? Google also wants you to create the best possible user experience for your site visitors.
  • E-STORM  |  WEDNESDAY, OCTOBER 26, 2011
    [Google] Is Google+ a Huge Minus?
    I’ll be the first to admit that when I heard Google was launching their own social network, I didn’t think much of it.  Oh yeah, before I forget, please note that this post does not reflect the feelings of e-storm or any of its employees. GoogleAnyway, as I was saying, Facebook is already so engrained [.].
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Summary: From Steve Grove, Director of Community Partnerships for Google+. Panel Description: .
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Google] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. This means that as you work on making pages of your site mobile-friendly, once Google is able to detect the website changes, you should see a “mobile friendly” label for that page.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Google] May Brings New Products and Updates from Google
    The first week of May was a busy one for Google! While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Google+ is Still Alive and Kicking.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 27, 2012
    [Google] Three Ways to Use a Personal Google+ Profile to Build Your Business
    Getting Personal on Google+ While the personal trust principles mentioned above are applicable to any social media network, they can be especially powerful on Google+. Google+ makes building and maintaining relationships easy. Once people get into mutual circles on Google+, the community bonds get tight quickly. Google
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 30, 2014
    [Google] The Google+ Obituary
    Google made a few headlines last week when it announced that Vic Gundotra, the guy in charge of Google+ is leaving the company. Based on that and poor Google+ user growth, a few ominous headlines emerged. Here''s a smattering: - Google+ Isn''t Dead. Google+ Is Walking Dead. - Is Google+ Really Walking Dead?
  • HUBSPOT  |  FRIDAY, MARCH 15, 2013
    [Google] How to Survive Google's Pending Panda Update
    It appears the Google search spam team has a busy year planned. There will be an update of both Google Panda and Penguin this year. Google's updating their algorithm all the time -- some updates bigger than others, of course. The Google Panda Victims. What do you think the Google Panda algorithm update has in store?
  • SAZBEAN  |  MONDAY, DECEMBER 29, 2014
    [Google] Three Actionable Insights from Google Analytics
    What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Here are three actionable insights found with Google Analytics. Because, you know, it’s free. Analytics Marketing
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 15, 2015
    [Google] The Ultimate Guide to ‘Google My Business’
    Have you googled your business lately? Every small business can make a killer digital display, like the one below, that shows up on Google. By using Google My Business. Google My Business is a free marketing tool that connects customers with businesses. The 10 advantages of Google My Business. Google Analytics.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, MAY 2, 2012
    [Google] Why You May Be Screwed If You Don’t Take Google+ Seriously
    Pay  Careful Attention to the Upper Right hand Corner of Google Search Results. If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement in the  ‘content marketing’  topic. Fortunately, we show up there, too. Yikes!
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 17, 2012
    [Google] Understanding Security and Privacy in Google+
    Don’t monkey around with your Google + security. I don’t use Google+, why should I care? Except maybe for Pinterest , these days this statement can best apply to Google+. Taken together, these mean that Google+ isn’t likely going to simply disappear like Buzz did. It is been with us for just about one year now.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Google] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. B2B Google Search Engine Marketing Blog
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Google] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    Google Analytics IQ & Adwords Certifications).” I could not be more excited to provide you with an update on our progress! I had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. – our Google Partner status.
  • EMAGINE B2B BLOG  |  FRIDAY, MAY 22, 2015
    [Google] Google Search Console; A Softer Gentler Google Webmaster Tools?
    In an attempt to be more inclusive with its Webmaster Tools, Google has rebranded it, Google Search Console. Now, Google claims that not only webmasters and SEO professionals, but business owners, marketers and everyone in between, can confidently monitor their website performance in the Google Search Console.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 27, 2012
    [Google] Google Plus Hangouts for Business: Customer Contact on Steroids
    Mark Traphagen during the live Hangout broadcast at Google Fiber Center in Kansas City. Hangouts are almost without a doubt the most touted feature of Google Plus, especially when it comes to business use of the platform. Let’s start with an overview of the features and variations of Google+ Hangouts.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Google] Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
    You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. So in this post, we''ll pick apart what''s different about Google+''s new look -- which Google is rolling out over the next week -- and what these changes mean for marketers like you. Did you miss that?
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Google] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. named it “paid.”
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Google] Tips & Tricks for Searching Google Like a Pro [Infographic]
    Sometimes, I wish Google would just read my mind. But they don''t -- and after a few atetmpts, I just want to hand over the reins to Google and say, "Can you please just find me what I''m looking for?". You''d think those search terms would return relevant results -- it''s not like I typed in "cool shoes" and hoped for the best.
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Google] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    Google Analytics, Conversions, and Marketing Measurement. This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Google Analytics allows you to set up 20 goals; 4 groups of 5 goals each. 
  • FATHOM  |  WEDNESDAY, DECEMBER 30, 2015
    [Google] Fathom SEO Pulse #51: Local Markup, Google APIs & More
    Here’s the latest SEO news: “Google Search Will Integrate AMP Pages in Feb. Google Keyword Planner’s Dirty Secrets”. When using Google’s Keyword Planner, it is important to understand the caveats to the data and how search volumes are determined. Three Tools to Retrieve Location Based Searches at Google”. link].
  • PWB MARKETING BLOG  |  FRIDAY, JULY 29, 2011
    [Google] 20 Most Expensive Google AdWords Keywords [Infographic]
    Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? B2B Internet Marketing Google Analytics Google AdWordsflorist cannot.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Google] 6 SEO Tools to Analyze Your Site Like Google Does
    Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. Yikes.
  • JUNTA 42  |  MONDAY, SEPTEMBER 19, 2011
    [Google] Watch Out! Google Is Now a Publisher
    If you did not hear the news, a few weeks ago Google purchased Zagat , one of the largest and most respected media companies devoted to restaurant reviews ( see the company announcement here ). To publishers and content marketers, the purchase means that Google is now positioning itself as a creator of content. Dare I say, a publisher.
  • SAZBEAN  |  TUESDAY, JULY 20, 2010
    [Google] Google Basic Keyword Research Tools for Your Site
    Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Google Webmaster Tools. Seeing all the keywords for which Google shows your site on search results may lead to some unexplored topic areas. Google AdWords Keyword Tool. Keywords. Adwords.
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Google] Google’s Mobile Search Update: Are You Ready for April 21?
    Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only  label your site as mobile-friendly, but will also use mobile-friendliness to determine if your site should rank higher in the search results. But with this coming algorithm change, Google is making a much stronger statement. MonkeyTalk.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Google] An Overview of the Major Google Algorithm Updates of 2014
    Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. The Major Google Algorithm Updates of 2014. The Animals: A Quick Refresher.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Google] Best Google AdWords Tips and Tactics of 2010
    Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. ADVERTISEMENT.
  • MARKETRI  |  TUESDAY, DECEMBER 4, 2012
    [Google] Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps
    Ever since I became a content marketer, Google+ has been a bit of an enigma. But adoption was slow, and Google+ quickly went from being called a "Facebook Killer" to a “Ghost Town.” Thus, I present my 5 step guide to using Google+ for SEO. Google crawls and indexes the text in key places on your profile.
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Google] An Overview of Google Analytics Goals & Conversion Metrics
    There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google Analytics. What is a Conversion.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google] A Visual History of Google Algorithm Changes [Infographic]
    In the beginning, Google''s search engine really wasn''t all that good. Every time Google found a weakness in its ability to deliver relevant, high-quality search results, it made fixes to address it. This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Google] Google Penalties – All You Need to Know
    Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. Google has looked at your site and determined that it violates their lengthy search quality guidelines , so they slap a manual penalty on your site(s).
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Google] Google+ Announces Gmail Integration
    The most recent update comes courtesy of Google+. One of Google's most powerful marketing platforms outside of their core search engine is Gmail. Google+ is coming to the inboxes of the more than 200 million Gmail users. Lets look at exactly how Google is handling the integration. Email Gets WAY More Social.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 19, 2011
    [Google] Three Ways to Supercharge Social Media with Google Analytics
    If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Google Analytics is a powerful tool. Optimize Social Traffic.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Google] 9 Google Drive Tips You'll Wish You Knew All Along
    If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. That''s why it''s easy to forget that Google Drive is actually less than three years old -- and its predecessor, Google Docs, was launched less than ten years ago in 2006. Image Credit: Google.
  • SAZBEAN  |  FRIDAY, FEBRUARY 17, 2012
    [Google] Sazcast Episode 36 – Google Plus with Dave Peckens
    Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Here are the links we discussed in the podcast: Google+ Pages for Business. The Pros & Cons of Google+ for Small Business (Mashable). Show notes. Sazcast
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] Build Your Google Plus Page Following with Topical Pages
    So what if you could create opt-in subscription lists on Google+? Google+ Circles to Save the Day! When Google first introduced Brand Pages for Google+ last winter, they frequently touted Circles as Google+’s secret weapon for businesses looking to target customers and prospects via social media. Right?
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 2, 2013
    [Google] RIP Google Keyword Tool – What to Use Instead
    No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Google] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Skyglue takes Google Analytics to the next level.
  • INBLURBS  |  TUESDAY, SEPTEMBER 6, 2011
    [Google] Ten Simple Steps to make Twitter your Business Leads Machine
    3rd Go to Google Alerts and set Alerts for your name, your company brand, your products, your best customers and your top ten competitors. Social media has become an important communication channel for businesses online. That leaves only one conclusion, that your future customer is active in social media as well! Leave your comment below.
  • AVITAGE  |  SUNDAY, JUNE 8, 2014
    [Google] Why Google Plus is Our Company Content Hub (and should be yours)
    This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 19, 2014
    [Google] Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
    Over the past decade and a half, Google has continually updated its core search ranking algorithm to incorporate an increasingly complex set of “quality signals” and indicators of subject-matter authority. So, how exactly does Google Authorship work? ” Can We Build Our Trust With Google Plus by newraycom.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Google] How to Optimize Your Content for Google's Featured Snippet Box
    In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. There's been a lot of conflicting advice out there, including the idea that Schema.org data was the reason behind Google displaying this data.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 2, 2014
    [Google] If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It
    Establishing a business presence on Google Plus, however minor it might be, is seriously one of the biggest no-brainers in social media marketing. Indeed, Google Plus is the layer that ties. Google Plus Business Facebook Google Social Media Marketing Social network Twitter YouTube Comments Thanks Brett!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 25, 2012
    [Google] Google Analytics: Universally Useful and Ever-Improving
    For this, Google deserves a ton of the credit. Since the launch of the free Google Analytics tools years ago, the company has done the most to democratize access to very high quality levels of web analytics data. What’s also beautiful is that Google Analytics improves all the time. Andrew Lucyszyn.
  • FATHOM  |  THURSDAY, NOVEMBER 5, 2015
    [Google] Quick Guide To Google Mail Ads
    Google is a leading technology company worldwide, providing top internet-related services globally. As a notable trailblazer in online advertising technology, the digital marketing environment is often transformed by Google’s updates. Blog Feed Higher Education Google google mail ads internet marketing Marketing Online Marketin
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Google] 3 Reasons to Use RLSA in Google Shopping
    Google Shopping has seen major growth, and continues to be on the rise with no signs of slowing down.  In fact, shopping has seen so much growth that it looks as if it will surpass search in the coming years.  RLSA improves an advertiser’s ability to customize Google Shopping bids in response to the user’s behavior.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 15, 2012
    [Google] How to Skyrocket Customer Engagement via Google+ Brand Pages
    When it was launched last year,  Google+  set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter. It’s the search giant’s version of Facebook Pages, allowing  businesses to connect with followers or “circlers” in Google parlance. Google
  • KEO MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Google] Google Becomes Part of New Alphabet Company
    In a somewhat puzzling announcement that had more than a few observers initially speculating as to whether it was some sort of prank or publicity stunt, Google just announced that it is becoming a subsidiary of a new larger conglomerate started by two original founders of Google.
  • MARKETING EDGE  |  SATURDAY, JULY 23, 2011
    [Google] Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita
    marketing social media Chris Brogan Geoff Livingston google plus google+ google+ for businessTime 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Quick and to the point.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Google] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to decrease bid 25%, with now a minimum bid of $1.00 Summary.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Google] A Few Quick SEO Wins Your Google+ Page Needs
    The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely. Why publish to Google+?
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 8, 2015
    [Google] What to Consider Before Setting up Google Tag Manager
    In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. Remember tags are tracking code snippets that collect data from activity on your website collected in Google Analytics, from Google Adwords activity, from Campaign-related activity, etc. B2B Web Strategy Google Analytics
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Google] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” Responsive design is Google’s recommended design pattern , and allows a website’s design to “respond” appropriately to whatever screen size it is viewed on.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 8, 2014
    [Google] Google Unleashes New Unsubscribe Feature for Gmail
    Google has significantly simplified the unsubscribe process for Gmail users. In a recent Google+ post , Google announced that when you email a Promotions, Social or Forums message that includes an unsubscribe link, they’ll automatically place an unsubscribe link front and center next to the from address above your message.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Google] 10 Awesome Google+ Presentations to View Today
    The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. Google+ is here. Google+ is here. Google+ 101 Guide " by Supernova Studios. Google+ 101 Guide. Google+ WTF is Google Plus? What now?
  • MARKETRI  |  THURSDAY, JUNE 14, 2012
    [Google] Using Google Drive to Drive Collaboration: What's the Verdict?
    After a few months of waiting for it to be ready, I've finally tried out the new Google Drive and I definitely recommend others to take it for a spin! tested Google Drive to sync files I want to share, from both my server and hard drive, to access them remotely across synced devices and to share with others. Google Drive wins.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 26, 2012
    [Google] Why You’re Going to Buy More Google AdWords [Chart]
    by Egan Cheung | Tweet this For those that were not already acutely aware, when Google introduced personal search last October, they also encrypted all search terms when concurrently logged into any of their services (Gmail being the obvious one that most people leave logged on, with Google+ the fastest growing). Digital Marketing
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Google] Google's Biggest Social Search Update Yet Features Google+ Content
    Google+ is changing the web, even if you don't want it to. But hey, if you don't want to take it from us, another search update from Google today might help to convince you. Today, Google is launching three new features to its search update, dubbed "Search plus Your World." Do you have a Google+ business page yet? You: 0.
  • FATHOM  |  WEDNESDAY, JANUARY 6, 2016
    [Google] Why You Should Consider Google Adwords Call-Only Campaigns
    About a year ago, Google AdWords launched a new campaign option for click-to-call capabilities: the Call-Only Campaign. The post Why You Should Consider Google Adwords Call-Only Campaigns appeared first on Fathom. Before the launch of Call-Only, AdWords offered a Call Extension option. So, why should you consider Call-Only campaigns?
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 5, 2014
    [Google] Google Inbox – Deliverability or Visibility?
    And Google knows this. Google recently introduced a new application, called “Inbox,” which will likely reduce your need to scour your already-swamped inbox for a boarding pass, a show ticket, or a receipt when you want it. So, what’s the big deal here – besides Google making a big deal out of it? Smarter Inbox Experience.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Google] How to Build the Best Google AdWords Campaign
    Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. This involves some financial information so that Google can get paid for each click, so be ready with all your banking credentials. By the time we’re done, you’ll be an expert! Set Your Budget.
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Google] Why Google Doesn’t Like Your Flat Website
    Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. But, if your website is just an amalgam of landing pages going to nowhere (in other words your pages don’t go deep with drill-down capability to more gooey, rich content), Google is less than impressed.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Google] Will Google+ Overtake Facebook? [Data]
    Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. Then again, Google Buzz had 9 million posts within 56 hours of its release.and we all know what happened to Google Buzz. Already, there are SEO benefits to having a Google+ business page.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Google] The Marketing Industry According to Google Autocomplete
    Well, Google''s kinda like that person for all of us. When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. So we decided to run a little experiment to see how Google Autocomplete feels about marketing today. 10) LinkedIn is.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 23, 2012
    [Google] Should Google+ Be Part of Your Content Marketing Strategy?
    Some of you may have already jumped into Google+. To put this in perspective, they launched Google+ by invitation in June of 2011 and opened it up to the public in September of 2011. Google is positioning Google+ as their Facebook for B-to-B. Google+ and B-to-B: How to Get Started. Search will do the rest.
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Google] Google Unleashes Structured Snippets
    Recently out of Beta, Google has rolled out Structured Snippets Extensions. While still a new feature that will need some testing for optimal results, here is what you need to know about them: Google Structured Snippet creation view in AdWords. Ad Example from the Google AdWords blog. They each must be 25 characters or less.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2012
    [Google] 5 Google+ Tricks to Dominate Google Search Results
    There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Google] What Exactly Does Google Consider High Quality Marketing Content?
    In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. Every 24 hours, 2 million unique blog posts are published.
  • WRITING ON THE WEB  |  SATURDAY, FEBRUARY 26, 2011
    [Google] High Quality Content Sites Is What Google Wants
    There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. You and your pages shouldn’t be concerned, except if you’re trying to game the system.
  • SAZBEAN  |  TUESDAY, JUNE 25, 2013
    [Google] Bing vs. Google for Business Listings
    Having a Google Places business listing is a no brainer, but is it worthwhile to also have a Bing Places listing too? Is Bing Places for Business better than Google+ Local? – Is Bing Places for Business Better Than Google+ Local? by Josh McCoy The post Bing vs. Google for Business Listings appeared first on Sazbean.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 15, 2013
    [Google] Will the New Google Maps Kill Local Search? [VIDEO]
    There’s a slick new update coming to  Google Maps  that’s going to make some big changes to the search functions. The post Will the New Google Maps Kill Local Search? SEO/SEM Videos google Google Maps google maps changes google maps update local search Local SEO New Google Maps SEO videos
  • FATHOM  |  TUESDAY, MARCH 19, 2013
    [Google] Listen up, Google: Here Are My Demands
    As most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it. Even though I braced for impact knowing that Google … Continue reading → The post Listen up, Google: Here Are My Demands appeared first on Fathom.
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Google] 7 Recent or Unique Google Adwords features you should be utilizing today.
    When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?  Subscribe.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Google] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    ” With G+ brand pages, Google is practically giving you the search engine fish pond. Unlike some of Google’s previous toe-dippings into social media (Buzz, Wave), G+ is not a bolt-on. It is designed to be fully-integrated into all thing Google. Google had much grander designs for it. Google
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 22, 2012
    [Google] How to improve personal branding? Get yourself ranked in Google!
    Brand marketing Infographics Primers google personal brandingSo you want to be perceived as an expert, the one person people should turn to when they have a difficult question? You want to get more speaker opportunities; you want to sell your first eBook? Time to start with your personal branding campaign.
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