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  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 10, 2012
    [Google] 3 Ways to Get B2B Social Media Value from Google+
    Along comes Google+, another social network that the average B2B marketer just doesn’t have the time to learn and master. There are, however, reasons to believe that Google+ will be more valuable to B2B companies than Facebook and Twitter put together. Google+ Has More Appeal for Business than Recreational Users.
  • MARKETRI  |  TUESDAY, DECEMBER 4, 2012
    [Google] Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps
    Ever since I became a content marketer, Google+ has been a bit of an enigma. But adoption was slow, and Google+ quickly went from being called a "Facebook Killer" to a “Ghost Town.” Thus, I present my 5 step guide to using Google+ for SEO. Google crawls and indexes the text in key places on your profile.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Google] Google Knocks out Authorship Photos
    'Google is making big changes to its Authorship program that are stirring up mixed feelings amongst content creators. Many small businesses with a penchant for producing quality content flocked to Google Authorship. It looked like this: Now, Google has done away with the author’s photo and follower count in searches.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 25, 2012
    [Google] Google Analytics: Universally Useful and Ever-Improving
    For this, Google deserves a ton of the credit. Since the launch of the free Google Analytics tools years ago, the company has done the most to democratize access to very high quality levels of web analytics data. What’s also beautiful is that Google Analytics improves all the time. Andrew Lucyszyn.
  • THE POINT  |  THURSDAY, JANUARY 20, 2011
    [Google] 2011 B2B Marketing Outlook, According to Google
    Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. Least surprising result (it is Google, after all): Search Marketing (SEM and SEO) was ranked the most effective channel for generating new leads.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Google] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    'If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” Mobilegeddon is the phrase that has been coined to describe the day that your website’s level of “mobile-friendliness” begins to matter to Google
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 29, 2014
    [Google] Google Pants and 10 Hilarious Highlights from The Marketing Companion
    Nothing But the Funny Bits features some of our most popular “products” that got us laughing the hardest, including: Google Pants — The Party in your pants! The post Google Pants and 10 Hilarious Highlights from The Marketing Companion appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Google] A Beginner’s Guide to Google Webmaster Tools
    To keep your website in tip-top shape, you should use Google Webmaster Tools  (GWMT). Think of this Google feature like a toolbox full of fine-tuning agents that can help you improve your website. GWMT You don’t need to understand Google’s algorithms or have a vast Internet background to use it, either. Google Index.
  • LEADERSHIP  |  FRIDAY, OCTOBER 31, 2014
    [Google] Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
    'As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. How has Google changed in 2014? The average top ten ranking URLs have 143 Google+ Plus ones, 36 pins, 1,690 Facebook signals and 162 tweets.
  • BUNGALO  |  TUESDAY, SEPTEMBER 14, 2010
    [Google] Googled: referrals weak connections
    So I  Googled “referrals weak connections&# and came upon this terrific post by Peppers and Rogers Group: Harnessing the power of your weak ties. Researching an article on networking for NARI Remodeler’s Journal, I was wondering: Do referrals come from weak connections? And we’ll all know one another. Hmmmm.
  • BIZNOLOGY  |  FRIDAY, MAY 10, 2013
    [Google] The Plight of Listening in a Google Glass World
    If Google has it their way listening will become a thing of the past. Now, Google doesn’t always get its way, but they do more than most. Well, it can happen (to some degree) and if it did happen that would mean it’s a good thing for Google but possibly quite disruptive (in a bad way) to the rest of us. Huh, you ask?
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 9, 2012
    [Google] Out with the Old, In with the New: Making Google’s Privacy Policy Work for You
    Google’s new privacy policy , implemented at the beginning of March, has sparked a series of charges and countercharges about how the tech giant may be impinging on users’ privacy. However, the new policy , which allows Google to synchronize data across all its services (Gmail, search history, YouTube, etc.) Why or why not?
  • WEBBIQUITY  |  MONDAY, JULY 8, 2013
    [Google] Why Google Glass Will Fail
    'Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. Second, the appearance issue is easily fixable: make Google Glass look like aviator shades. Gaming: get off your couch! …or half empty?
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Google] Google Introduces Dynamic Remarketing Across All Verticals
    'In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. Dynamic display ads can be created automatically using templates provided by Google. The post Google Introduces Dynamic Remarketing Across All Verticals appeared first on Ifbyphone. Google
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 19, 2013
    [Google] How to Prepare for Google’s New ‘Author Rank’
    'Right around the same time that Google+ was introduced in June 2011, Google formally announced the Google authorship program , where authors could link their content to a Google+ profile and identify it to Google in search rankings. “All we know is that Google has these patents. All rights reserved.
  • CEEKUE  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] How DecorMyEyes Kills Google Search
    In his post Google’s ‘Gold Standard’ Search Results Take Big Hit in New York Times Story on SearchEngineLand.com, Danny Sullivan writes about an article in the New York Times about a merchant with an unusual marketing strategy. Google search Danny Sullivan DecorMyEyes reviews SearchEngineLand
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 31, 2014
    [Google] Google Local Search Algorithm Update: A Pigeon for Local Businesses
    'Google released an update to their Local Search Algorithm last week. SEOs are already noticing telling changes in google local search organic results according to Search Engine Roundtable , and also with local directory listings such as Yelp. Pigeon and the Google-Yelp Fix. blog Google Problem solved.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 23, 2012
    [Google] Should Google+ Be Part of Your Content Marketing Strategy?
    Some of you may have already jumped into Google+. To put this in perspective, they launched Google+ by invitation in June of 2011 and opened it up to the public in September of 2011. Google is positioning Google+ as their Facebook for B-to-B. Google+ and B-to-B: How to Get Started. Search will do the rest.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 11, 2011
    [Google] Google+? No, Google Place
    Wow, there is quite a bit of buzz around Google+ business pages. So what’s my take on Google+ business pages? Just GoogleGoogle+ business pages” and choose from the hours old sage advice of anyone who has the Google juice to sit at the top of the SERP’s at the time of your search.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Google] 32 B2B Marketers to Add to Your Google Plus Circles
    'Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog How so? Jeffrey L.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 31, 2012
    [Google] Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments
    This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. B2B Web Strategy Google AnalyticsAdvanced Segments Advanced segments allow [.].
  • ENGAGE  |  THURSDAY, JUNE 7, 2012
    [Google] 5 Things You Probably Didn’t Know About Google Analytics
    But when I was asked if I’d like to attend some Google Analytics 101 training I jumped at the offer—even before I knew breakfast and lunch were going to be free. So, the first step to telling this story is knowing what to look for in Google Analytics. Google Analytics allows you to compare metrics for traffic sources, pages, etc.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 31, 2012
    [Google] Google Plus Communities: Connect Your Brand Like Never Before
    In its relatively brief history, Google+ has rolled out more new features faster than any other social network. Google+ now has a groups feature called Communities. If you closely follow Google+, that last sentence has some shock value. Brand pages have been the stepchild of Google+. What Are Google+ Communities ?
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 25, 2011
    [Google] Google+ Presentations
    Google's recently launched new social network, Google+, has initially been successful. That success means marketers need to pay attention and take advantage of the benefits of Google+. The Hubspot Blog has provided links to ten presentations that attempt to explain Google+. Google+ 101 Guide. View Original Articl
  • LEAD VIEWS  |  TUESDAY, MARCH 29, 2011
    [Google] Research Proves – Google’s Farmer Update Good For B2B Websites
    Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries. The Google alogorithm change has given rise to a lot of speculation, as marketers worry about how it will affect their marketing efforts and their business at large.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 14, 2011
    [Google] Google+ for Business doesn’t have a lot of pluses
    Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. Social Media Marketing Business Facebook Google Google Profile Skype social media
  • BIZNOLOGY  |  TUESDAY, JUNE 12, 2012
    [Google] You need to prune in order to grow your social followers
    What’s really cool with MF is that they offer a thing they call “ Google+ To Twitter” which allows all G+ posts to cross-post to Twitter — with a host of amazing settings. Social Media Marketing Twitter Management Google justunfollow lady gaga manageflitter PayPal Social network twitter untweeps
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Google] Prediction: A Paradigm Shift in Social Media Sharing
    Google + Circles has finally provided sharing in the way that most people want. Even Google may not realize the avalanche of changes it has started, though. Google’s implementation of Circles will usher in  a new paradigm for sharing: one where we no longer focus on where we want to share but instead focus on who we want to share with.
  • KEO MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Google] Google Tests New Labels and Warnings
    'Google is constantly experimenting and trying new things, as they are always quick to remind everyone who asks (usually when inquiring about rumored or apparent updates and changes). Different color variations for the review stars began cropping up a few months ago, but it seems like Google has recently stepped up that activity.
  • ENGAGE  |  TUESDAY, JULY 16, 2013
    [Google] 3 Google Analytics Tips for Content Creators
    Here are three tips to help inform your content creation strategy using Google Analytics. Do you have any useful tips for using Google Analytics to create content? Content Strategy Analytics Content Content Marketing Curation Google Analytics Social Media That’s where analytics come in. Investigate organic keywords. Promotion?
  • CONFLUENT FORMS  |  TUESDAY, DECEMBER 10, 2013
    [Google] Creating value & new opportunity with Google Helpouts
    'Google +Helpouts are a new product by Google that enables "real help from real people in real time" via Person-to-Person Google Hangouts, coupled with a paid aspect allowing the service provider to provide their time for free, or at a per-minute or per-session rate. set the rate. and after a week hadn''t received any takers.
  • NUSPARK  |  SUNDAY, APRIL 24, 2011
    [Google] Measuring Content with the New Google Analytics
    Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals!
  • CEEKUE  |  THURSDAY, MARCH 31, 2011
    [Google] How Google Helps You Speak The Language Of Your Customers
    content Google SEO engine keyword optimalization searchA big dental care company, selling tooth paste and brushes, had a problem. They had less people visiting their Internet site than their competitors had. The company did everything to improve their site for search engines. But that brought them not the extra visitors they were looking for.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Google] Search success hinges on site speed
    If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. In this analogy, the #1 spot on Google is the final leg of the race, the one that breaks the tape and gets the gold.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Google] 8 Key Changes In Google Search B2B Marketers Should Know
    'As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?
  • INBLURBS  |  FRIDAY, NOVEMBER 25, 2011
    [Google] How to get more traffic and business leads with Google +1
    As major search engines like Google, Yahoo and Bing are indexing social media content the chances increase for businesses to get found online when they publish remarkable content and distribute this content to social media where it can be shared and commented. Also its the same way with published content on Google profile and business pages.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 17, 2012
    [Google] Come’on Back, Google
    As I understand it, Google search now places high priorities on recency (how often updated), quality of content, and site speed. Come on back, Google. Google should love these sites – as they deliver all three. Our blogs are ready for you. Fearless Competitor and Marketing Made Simple TV load super fast!
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Google] How Google Works [Infographic]
    'Ever wonder how Google manages to serve you just the content you''re looking for? So how does Google actually work? Neil Patel at Quick Sprout put together the following animated infographic to break down Google''s process for finding and serving up search results. Almost. Check it out below: SEO Daily Weekly
  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, APRIL 24, 2010
    [Google] Google’s Next Big Thing
    Like so many tech companies before them, Google now faces its greatest challenge yet:  Finding the “next big thing.”  With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony.  So who is Google’s revolutionary visionary? 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Google] Suggestions on How to Make Sense of Google+
    To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. have to believe that if Google is involved then it has a pretty good chance of succeeding. I’ve Show off your Google profile – by putting it on your blog or website.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Google] How Google Is Killing Native Advertising
    Google. How Google Is Penalizing Native Publishing Programs. Google requires publishers to disclose paid content in sitemaps and treats paid content, including the Forbes BrandVoice articles I looked at, differently than editorial content. Judging by their policy, Google seems to concur. What Marketers Can Do. Surprise!
  • BIZNOLOGY  |  THURSDAY, DECEMBER 4, 2014
    [Google] 7 SEO Copywriting myths that will not die
    This tasty tidbit of misinformation stems from Google being much “smarter” than it used to be. Yes, Google can understand the intent of a page. There is a “right” word count for Google. There has never been a “perfect” word count for Google, no matter what the experts say. Are you sure?
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 22, 2012
    [Google] How to improve personal branding? Get yourself ranked in Google!
    Brand marketing Infographics Primers google personal brandingSo you want to be perceived as an expert, the one person people should turn to when they have a difficult question? You want to get more speaker opportunities; you want to sell your first eBook? Time to start with your personal branding campaign.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, MAY 2, 2012
    [Google] Why You May Be Screwed If You Don’t Take Google+ Seriously
    Pay  Careful Attention to the Upper Right hand Corner of Google Search Results. If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement in the  ‘content marketing’  topic. Fortunately, we show up there, too. Yikes!
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Google] Google Analytics Part 2: How To Set Up Google Analytics To Grow.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 18, 2011
    [Google] [Chart] Google+ Posts Drop Even as Accounts Rise
    by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering.  Understanding how users are using the service is key to developing such a plan. Share email.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Google] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    No problem – Google+ Hangouts to the rescue! If you’re not familiar with Google+ Hangouts, it’s a free video chat service that allows you to catch up with friends via computer, phone or tablet. Our very own search engine optimization guys hosted their own Google+ Hangout with Skadeedle , discussing keywords.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 2, 2011
    [Google] SEO Expert Ted Ulle on the Google Spamming Controversies
    Interview Organic Search CNN Google New York Times Overstock.com Search engine optimization Wall Street Journal WebmasterWorldImage via CrunchBase. He is a pioneer in search marketing, having entered this emerging field in 1996 on a foundation of twenty years as a turn-around specialist in multi-channel retail marketing.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Google] Google+: The Time is Now for Your Business
    Unless you’ve been living under a rock for the past several months, you’re undoubtedly familiar with Google+ and have hopefully opened an account on the newest social media platform.  Do you think that Google+ is one too many platforms to spend time on? The time is now for Google+. Google+ Overview. Other.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 19, 2013
    [Google] Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
    Google Analytics has recently expanded its reporting option to include social media outlets. Before some of these reports will function properly, you will need to set up your goals in Google Analytics. This report will show you the Google +1 activity received from your visitors, as well as which page it happened. Social Value.
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Google] 5 Critical Roles that Need SEO Skills
    SEO is not about trying to get an unfair advantage in Google in order to drive traffic to your pages. For their part, search engines have continually improved, especially since Google Panda, to seek out and destroy pages built by black hats. Organic Search Search Marketing Google Google Panda organic search Search engine optimization
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 4, 2011
    [Google] Will paid Spam Squads make Google irrelevant?
    My friend Helen Brown wrote this thought-provoking post on her blog, “ The Intelligent Edge &# and graciously allowed me to reprint it on {grow} … The Washington Post ran an article a few days ago exposing some shocking developments about spam and Google.  Big deal, there’s more spam in Google results.  We’ve clicked. 
  • WINDMILL NETWORKING  |  FRIDAY, JULY 29, 2011
    [Google] [Analysis] After the Google+ Disruption, What’s Next for Social Media?
    I’ve been getting asked a lot about Google+, so I thought I’d take this opportunity to give my spin on the disruption I see it has caused.  For those who have become active on it, it is clear that Google has finally gotten it right after failing with Wave and Buzz. Do you see Google+ as a disruptive force?
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 27, 2012
    [Google] Your Marketing Results Are Not In Your Control
    Google search traffic was up 20% over the previous one-day high and was nearly 40% higher than the average from the prior three weeks. It was because other good (or better, according to Google) sites were simply not available, offline because of the GoDaddy outage. Strategy agile GoDaddy Google nimble
  • LOOPFUSE  |  TUESDAY, OCTOBER 2, 2012
    [Google] Google Tag Manager released
    Google Tag Manager is a new release from Google that will help solve an issue that many webmasters/marketing folks have: deploying tags and pixels to web sites is too difficult. Google seems to have this well in hand. You can put custom code, or a set of stock items like Google Analytics and retargeting pixels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 29, 2014
    [Google] Would you erase yourself from Google search results?
    In this show, Tom Webster and I were far too caffeinated to stick to one subject so we decided to go through a grab bag of current topics including: E rasing yourself from Google. The post Would you erase yourself from Google search results? New insights into online radio, podcasting and Google +. Are personas always necessary?
  • THE POINT  |  THURSDAY, OCTOBER 11, 2012
    [Google] Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think
    In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google. Adapted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Campaign Isn’t Working And What To Do About It.”.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 2, 2010
    [Google] Take 5 Minutes to Understand How Google Search Works
    Once you are on the Internet, it’s vital that your potential customers can find you and your content by searching on Google and other search engines. Before Fretting about SEO, First Get a Clue About How Google Works from PPCBLOG’s Infographic. Check out the full size “How Google Works” infographic at PPCBlog.com.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Google] Google Penalties – All You Need to Know
    'Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. Google has looked at your site and determined that it violates their lengthy search quality guidelines , so they slap a manual penalty on your site(s).
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Summary: From Steve Grove, Director of Community Partnerships for Google+. Panel Description: .
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Google] What’s All the Buzz about ‘Google My Business’?
    'A new user-friendly tool can help small businesses get a little love from Google. Using the new Google My Business , you can increase your visibility online , provide valuable business information to your customers and interact with your fans from your cell phone. Not familiar with Google+ ? Sharing works the same way, too.
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 4, 2012
    [Google] How to Improve Google Adwords Quality Scores [Infographic]
    The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. How to Improve Google Adwords Quality Scores Infographic: Source: DigitalNetAgency.com. You can optimize your Quality Score to receive a higher position for a lower bid that your competitors.
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Google] Free Advertising on Google
    It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google Places. Basically, a way to advertise your business on Google for free. Are you ready to get some free advertising on Google? The benefit? Not too shabby a setup, is it?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Google] Are you tired of playing Google’s game?
    Working with Google is exactly like that. Google’s crazy-making ways has turned into business-as-usual. Knowing that any minute Google – like a bad relationship – can pull the plug on our sites and say “It’s over.” Many companies rely on Google as a major part of their marketing pie.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] My Top-5 Most Compelling Apps
    After complaining about Google+ in such articles as Google+ on Its Third Birthday  and  Is Google+ the Antisocial Network? Everyone recommended trying out  Circloscope but at $47 for an annual license covering one Google + personal profile & three business pages I was hesitant. Circloscope. FullContact. Scrubly.
  • SYNECORE  |  MONDAY, DECEMBER 10, 2012
    [Google] Google+ Communities: Good for Users, Marketers, and Google
    If Google could be personified as a politician, it’d be a really good one. Always looking to redefine long-held paradigms, the tech powerhouse may have just created the first win-win-win situation in recent memory with its new Communities feature on Google+. This is one of the title captions on the Google+ Communities learning page.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 2, 2013
    [Google] RIP Google Keyword Tool – What to Use Instead
    'No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool.
  • ENGAGE  |  FRIDAY, MAY 20, 2011
    [Google] How Google Thinks About Content
    Which is why it makes sense that when Google is serving their customers with search results they aren’t acting as robotically as one might think. For more algorithm wisdom from Google, check out this post on webmaster quality guidelines. The algorithm attempts to calculate the answer to this question using ranking factors.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Google] Google’s new privacy policy is definitely good for Google
    Many of you probably got an e-mail last week from Google announcing its new privacy policy. After all, Google gives a lot of stuff for nothing–I depend on Gmail, Google Calendar, and many other free functions–so it is only fair that we give something back. It’s a contract between Google and me.
  • CEEKUE  |  MONDAY, APRIL 18, 2011
    [Google] Why Content Curation Is What You Really Need
    Google search SEO content curation curatorMy grandmother – she was born in 1895 – could not believe people would ever be able to land on the moon. She was convinced it was impossible and it would never happen. My grandmother turned out to be wrong. On July 21, 1969 Neil Armstrong was the first man to set foot on the [.].
  • KEO MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Google] Local Search: Google Updates My Business Guidelines
    'Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. This relates to listings and descriptions in Google Maps and other My Business locations. local search google keo marketing
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, MARCH 12, 2012
    [Google] Google+’s Marketing Value
    I’ve been doing a little research on marketing with Google+ and here’s my epiphany. If you set yourself up correctly, your content will be found because Google+ is part of your SEO equation. It doesn’t matter how many people are in Google+ or how much time they spend on it. Interactive google+ marketing seo
  • BIZNOLOGY  |  THURSDAY, AUGUST 16, 2012
    [Google] Why SEO is Really Dead This Time and What to Do About It.
    Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. Google+. Google includes items from individual social streams into every user’s distinct search results. There have been over 500 google search updates this year. Photo credit: Wikipedia.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, OCTOBER 17, 2010
    [Google] Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
    He was already using Google Analytics (GA) to monitor his Web site. Google will lump visitors to your site who clicked on a link in your email under Direct Traffic. This is also where Google will report visitors who used bookmarks or who typed your website’s URL into their browser. Here’s how: : Log into Google Analytics.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 8, 2011
    [Google] Google+ Pages for B2B Companies
    Google+ has released their business pages and now B2B marketers need to understand why they need to join Google’s social network. You may have heard about social search and how your connections influence your search results, well, Google+ does more of that. How to Create a Google+ Page. The biggest reason is search.
  • SAZBEAN  |  MONDAY, DECEMBER 29, 2014
    [Google] Three Actionable Insights from Google Analytics
    What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Here are three actionable insights found with Google Analytics. Because, you know, it’s free. Analytics Marketing
  • BIZNOLOGY  |  FRIDAY, MARCH 23, 2012
    [Google] Google Analytics Upgrade Could Bode Well for Google Plus
    This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google+.
  • SAZBEAN  |  THURSDAY, APRIL 12, 2012
    [Google] Social media marketing tutorial: Google Glass social media campaign
    Google’s social media marketing campaign surrounding Google Glass’s launch last week was a phenomenal success. Google promoted it heavily on social media and search, even going so far as to “buy” an AdSense ad for Glass’s Google Plus page. Highlights.
  • SAZBEAN  |  THURSDAY, APRIL 26, 2012
    [Google] A Marketer’s Guide to Optimizing Images for Google Search
    There’s no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. How Google Identifies and Indexes Images. You will after you read this simple tutorial!
  • SYNECORE  |  MONDAY, JUNE 17, 2013
    [Google] Search Party: Google and the Evolution of SEO
    OH HEEEYYY Google - How yooouuu doing? is coming next week, Google’s going to take over the world, yaddy-yaddy-yaahh. had an outsider’s inclination that Google may be poised to invade my life even further than it already has, but Horton and I’s conversations have been enlightening and mind blowing, to say the least. You with me?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [Google] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    The rollout of Google Plus in the summer of 2011 was nothing short of mighty. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future. Follow him on Twitter
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2011
    [Google] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
    Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. Google Bookmarks.
  • MARKETING ACTION  |  MONDAY, OCTOBER 7, 2013
    [Google] Google’s Angry Birds
    Google’s announcement of their new search algorithm, Hummingbird , has certainly received a lot of attention from the press, both in the SEO industry and in the general business press. This chart is MozCast ’s “weather report;” it shows turbulence in the Google algorithm over time. And where does that data come from?
  • SAZBEAN  |  TUESDAY, JANUARY 28, 2014
    [Google] The Diverse Paths for Google+ and Facebook
    'Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia) Facebook is a social networking site that is trying to diversify into other applications (Poke, Messenger, Camera, etc), while Google+ is trying to integrate into the already existing array of Google Apps. Will this openness serve Google+ in the future?
  • VERTICAL RESPONSE  |  MONDAY, JUNE 24, 2013
    [Google] Top 5 Videos from Google’s SEO Guru, Matt Cutts
    'In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. What should we expect in the next few months in terms of SEO from Google? Qualities of a good site.
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Google] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  This is a pure visit to your site, triggered by the Google Analytics tracking code. Visits. Visitors. Podcasts. 
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 6, 2014
    [Google] Slapped with a Google Penalty? Here’s How to Bounce Back!
    'Your traffic has plummeted and your business website has been slapped with a manual penalty from Google. It means you have a variety of links pointing back to your site that violate Google’s Webmaster Guidelines. You’ll know you have one when you receive a notification in Google Webmaster Tools. Hacked site penalty.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 27, 2012
    [Google] Google Plus Hangouts for Business: Customer Contact on Steroids
    Mark Traphagen during the live Hangout broadcast at Google Fiber Center in Kansas City. Hangouts are almost without a doubt the most touted feature of Google Plus, especially when it comes to business use of the platform. Let’s start with an overview of the features and variations of Google+ Hangouts. For example.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 30, 2013
    [Google] Getting the Most Out of Google Grants
    Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. In a previous post , we touched on the eligibility requirements to apply for Google Grants for Nonprofits (go check ‘em out now). Only applies to Google Search. 2 max cost-per-click (CPC) bid.
  • PUZZLE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Google] Online Ad Metrics & the Google Activate Initiative
    Tracked by the hyperlink redirect and not by the image loading, this model drives the success of Google Adwords and similar Paid Search tactics. Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Google] Facebook and Google Going Big on Online Display Ads
    But Google broke through for the first time this year, delivering nearly 40.5 The reason for this sudden rise, comScore explains, is the battery of products Google is marketing, which include Google Chrome, Google Offers and Google+. You’re not imagining things. ComScore released its U.S. million). With Yahoo!
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 17, 2012
    [Google] Understanding Security and Privacy in Google+
    Don’t monkey around with your Google + security. don’t use Google+, why should I care? Except maybe for Pinterest , these days this statement can best apply to Google+. Taken together, these mean that Google+ isn’t likely going to simply disappear like Buzz did. It is been with us for just about one year now.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 21, 2014
    [Google] Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0
    'Google’s head of webspam, Matt Cutts recently announced two new Google algorithm updates that could affect your business. For SEO pros, updates to Google’s algorithms are commonplace, but for the busy small business owner, they can be a confusing mess of black and white animals (penguin, panda). of English queries.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 18, 2014
    [Google] Help Google Connect the Dots Between Your Social Profiles
    'Late last week, while updating my Google+ profile, I noticed that I could let Google know where I had previously contributed content. Much to my surprise, this seemingly small change to my Google+ profile produced a major result: namely, I now “owned” the first page of Google for my name. LinkedIn. Twitter.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Google] Six FREE Tools To Measure Social Media for Business
    It’s like Google Alerts on steroids. Google Alerts (free) – set up email alerts for your company name, product, and competition. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. You can configure Google Analytics to measure social web traffic. That’s a problem.
  • BIZNOLOGY  |  THURSDAY, JANUARY 24, 2013
    [Google] 3 important SEO metrics to pay attention to
    Organic Search Business Google Google Analytics keywords marketing Search engine optimization social media Web search enginePhoto credit: Search Engine People Blog. The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. This is due to your link building efforts.
  • NUSPARK  |  SATURDAY, NOVEMBER 20, 2010
    [Google] Google Pay-Per-Click Options; Enhancing Your Campaigns
    Are Google Pay-per-click ad campaigns frustrating you? There are ways to make Google work better for you! So you’re looking at your Google pay-per-click program, and you scratch your head because you’re in a competitive field, and to be in the top three positions will cost you more than you wish to pay. 
  • ENGAGE  |  TUESDAY, MARCH 19, 2013
    [Google] Say Good Bye to Google Reader: 4 Alternatives to Keep You Organized
    Starting July 1, 2013, Google will shut down its reader service, giving us dedicated users around three months to find an alternative. Many of you might be saying to yourselves, “But I use Google Reader every day. Why would Google do such a thing?”. What’s a Google Reader lover to do ? Yes, the rumors are true. Feedly.
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Google] Turn social into your own personal media empire
    Blogging Content Marketing Social Media Marketing Business Facebook Google Internet marketing Newsroom pinterest social media Social network twitterIf you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. Let me break it down.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JANUARY 16, 2013
    [Google] For Freelancers: Get Website Info Direct from Google
    One of my goals for Q1, therefore, is to learn how to take care of these issues — and the first step for me is to begin paying more attention to Google’s Webmaster Tools. ” Like everything else with Google, it’s free — and pretty easy to set up. To link the two, follow these instructions from Google.
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