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  • WRITING ON THE WEB  |  SATURDAY, FEBRUARY 26, 2011
    [Google] High Quality Content Sites Is What Google Wants
    There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. You and your pages shouldn’t be concerned, except if you’re trying to game the system.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 31, 2012
    [Google] Google Plus Communities: Connect Your Brand Like Never Before
    In its relatively brief history, Google+ has rolled out more new features faster than any other social network. Google+ now has a groups feature called Communities. If you closely follow Google+, that last sentence has some shock value. Brand pages have been the stepchild of Google+. What Are Google+ Communities ?
  • MARKETRI  |  TUESDAY, DECEMBER 4, 2012
    [Google] Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps
    Ever since I became a content marketer, Google+ has been a bit of an enigma. But adoption was slow, and Google+ quickly went from being called a "Facebook Killer" to a “Ghost Town.” Thus, I present my 5 step guide to using Google+ for SEO. Google crawls and indexes the text in key places on your profile.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 11, 2013
    [Google] Social Media Usage by Engineers and Industrial Professionals
    Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeLast week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary.
  • CONFLUENT FORMS  |  TUESDAY, JUNE 18, 2013
    [Google] Google+ Local Pages are your new Landing Page
    'A search for "pilates easthampton ma" turns up Renew Pilates Clients of ours surprisingly still question our focus, and insistence, on their participation in +Google+. But even if they don''t use Google+ for the networking aspect, we insist that they at least claim their Google Places page.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 25, 2012
    [Google] Google Analytics: Universally Useful and Ever-Improving
    For this, Google deserves a ton of the credit. Since the launch of the free Google Analytics tools years ago, the company has done the most to democratize access to very high quality levels of web analytics data. What’s also beautiful is that Google Analytics improves all the time. Andrew Lucyszyn.
  • BUNGALO  |  TUESDAY, SEPTEMBER 14, 2010
    [Google] Googled: referrals weak connections
    So I  Googled “referrals weak connections&# and came upon this terrific post by Peppers and Rogers Group: Harnessing the power of your weak ties. Researching an article on networking for NARI Remodeler’s Journal, I was wondering: Do referrals come from weak connections? And we’ll all know one another. Hmmmm.
  • WEBBIQUITY  |  MONDAY, JULY 8, 2013
    [Google] Why Google Glass Will Fail
    'Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. Second, the appearance issue is easily fixable: make Google Glass look like aviator shades. Gaming: get off your couch! …or half empty?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Google] Prediction: A Paradigm Shift in Social Media Sharing
    Google + Circles has finally provided sharing in the way that most people want. Even Google may not realize the avalanche of changes it has started, though. Google’s implementation of Circles will usher in  a new paradigm for sharing: one where we no longer focus on where we want to share but instead focus on who we want to share with.
  • CEEKUE  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] How DecorMyEyes Kills Google Search
    In his post Google’s ‘Gold Standard’ Search Results Take Big Hit in New York Times Story on SearchEngineLand.com, Danny Sullivan writes about an article in the New York Times about a merchant with an unusual marketing strategy. Google search Danny Sullivan DecorMyEyes reviews SearchEngineLand
  • BIZNOLOGY  |  WEDNESDAY, MARCH 2, 2011
    [Google] SEO Expert Ted Ulle on the Google Spamming Controversies
    Interview Organic Search CNN Google New York Times Overstock.com Search engine optimization Wall Street Journal WebmasterWorldImage via CrunchBase. He is a pioneer in search marketing, having entered this emerging field in 1996 on a foundation of twenty years as a turn-around specialist in multi-channel retail marketing.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Google] How Google Is Killing Native Advertising
    Google. How Google Is Penalizing Native Publishing Programs. Google requires publishers to disclose paid content in sitemaps and treats paid content, including the Forbes BrandVoice articles I looked at, differently than editorial content. Judging by their policy, Google seems to concur. What Marketers Can Do. Surprise!
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Google] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    No problem – Google+ Hangouts to the rescue! If you’re not familiar with Google+ Hangouts, it’s a free video chat service that allows you to catch up with friends via computer, phone or tablet. Our very own search engine optimization guys hosted their own Google+ Hangout with Skadeedle , discussing keywords.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 4, 2011
    [Google] Will paid Spam Squads make Google irrelevant?
    My friend Helen Brown wrote this thought-provoking post on her blog, “ The Intelligent Edge &# and graciously allowed me to reprint it on {grow} … The Washington Post ran an article a few days ago exposing some shocking developments about spam and Google.  Big deal, there’s more spam in Google results.  We’ve clicked. 
  • CONFLUENT FORMS  |  TUESDAY, DECEMBER 10, 2013
    [Google] Creating value & new opportunity with Google Helpouts
    'Google +Helpouts are a new product by Google that enables "real help from real people in real time" via Person-to-Person Google Hangouts, coupled with a paid aspect allowing the service provider to provide their time for free, or at a per-minute or per-session rate. set the rate. and after a week hadn''t received any takers.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Google] How to clean up a cluttered website? Content analytics is the answer
    Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. Panda (Photo credit: Wikipedia). What’s the solution?
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 25, 2011
    [Google] Google+ Presentations
    Google's recently launched new social network, Google+, has initially been successful. That success means marketers need to pay attention and take advantage of the benefits of Google+. The Hubspot Blog has provided links to ten presentations that attempt to explain Google+. Google+ 101 Guide. View Original Articl
  • ENGAGE  |  THURSDAY, JUNE 7, 2012
    [Google] 5 Things You Probably Didn’t Know About Google Analytics
    But when I was asked if I’d like to attend some Google Analytics 101 training I jumped at the offer—even before I knew breakfast and lunch were going to be free. So, the first step to telling this story is knowing what to look for in Google Analytics. Google Analytics allows you to compare metrics for traffic sources, pages, etc.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Google] Google+: The Time is Now for Your Business
    Unless you’ve been living under a rock for the past several months, you’re undoubtedly familiar with Google+ and have hopefully opened an account on the newest social media platform.  Do you think that Google+ is one too many platforms to spend time on? The time is now for Google+. Google+ Overview. Other.
  • LEAD VIEWS  |  TUESDAY, MARCH 29, 2011
    [Google] Research Proves – Google’s Farmer Update Good For B2B Websites
    Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries. The Google alogorithm change has given rise to a lot of speculation, as marketers worry about how it will affect their marketing efforts and their business at large.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 29, 2011
    [Google] [Analysis] After the Google+ Disruption, What’s Next for Social Media?
    I’ve been getting asked a lot about Google+, so I thought I’d take this opportunity to give my spin on the disruption I see it has caused.  For those who have become active on it, it is clear that Google has finally gotten it right after failing with Wave and Buzz. Do you see Google+ as a disruptive force?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Google] Google’s new privacy policy is definitely good for Google
    Many of you probably got an e-mail last week from Google announcing its new privacy policy. After all, Google gives a lot of stuff for nothing–I depend on Gmail, Google Calendar, and many other free functions–so it is only fair that we give something back. It’s a contract between Google and me.
  • BIZNOLOGY  |  TUESDAY, JUNE 12, 2012
    [Google] You need to prune in order to grow your social followers
    What’s really cool with MF is that they offer a thing they call “ Google+ To Twitter” which allows all G+ posts to cross-post to Twitter — with a host of amazing settings. Social Media Marketing Twitter Management Google justunfollow lady gaga manageflitter PayPal Social network twitter untweeps
  • BIZNOLOGY  |  TUESDAY, JANUARY 1, 2013
    [Google] 11 digital marketing resolution ideas for ’13
    However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. blog offers built-in RSS and the ability to easily hook right in to Google Webmaster tools via a dynamically-created sitemap. Take what you want and leave the rest. Wish me luck!
  • ENGAGE  |  TUESDAY, JULY 16, 2013
    [Google] 3 Google Analytics Tips for Content Creators
    Here are three tips to help inform your content creation strategy using Google Analytics. Do you have any useful tips for using Google Analytics to create content? Content Strategy Analytics Content Content Marketing Curation Google Analytics Social Media That’s where analytics come in. Investigate organic keywords. Promotion?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 29, 2014
    [Google] Would you erase yourself from Google search results?
    In this show, Tom Webster and I were far too caffeinated to stick to one subject so we decided to go through a grab bag of current topics including: E rasing yourself from Google. The post Would you erase yourself from Google search results? New insights into online radio, podcasting and Google +. Are personas always necessary?
  • NUSPARK  |  SUNDAY, APRIL 24, 2011
    [Google] Measuring Content with the New Google Analytics
    Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals!
  • BIZNOLOGY  |  FRIDAY, MARCH 23, 2012
    [Google] Google Analytics Upgrade Could Bode Well for Google Plus
    This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google+.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Summary: From Steve Grove, Director of Community Partnerships for Google+. Panel Description: .
  • CEEKUE  |  THURSDAY, MARCH 31, 2011
    [Google] How Google Helps You Speak The Language Of Your Customers
    content Google SEO engine keyword optimalization searchA big dental care company, selling tooth paste and brushes, had a problem. They had less people visiting their Internet site than their competitors had. The company did everything to improve their site for search engines. But that brought them not the extra visitors they were looking for.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Google] What’s All the Buzz about ‘Google My Business’?
    'A new user-friendly tool can help small businesses get a little love from Google. Using the new Google My Business , you can increase your visibility online , provide valuable business information to your customers and interact with your fans from your cell phone. Not familiar with Google+ ? Sharing works the same way, too.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 22, 2012
    [Google] How to improve personal branding? Get yourself ranked in Google!
    Brand marketing Infographics Primers google personal brandingSo you want to be perceived as an expert, the one person people should turn to when they have a difficult question? You want to get more speaker opportunities; you want to sell your first eBook? Time to start with your personal branding campaign.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 23, 2012
    [Google] Should Google+ Be Part of Your Content Marketing Strategy?
    Some of you may have already jumped into Google+. To put this in perspective, they launched Google+ by invitation in June of 2011 and opened it up to the public in September of 2011. Google is positioning Google+ as their Facebook for B-to-B. Google+ and B-to-B: How to Get Started. Search will do the rest.
  • EMAGAZINE B2B BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Google] Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments
    B2B Web Strategy Google AnalyticsIn the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. This week we look at Profile  Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Google] Google Penalties – All You Need to Know
    'Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. Google has looked at your site and determined that it violates their lengthy search quality guidelines , so they slap a manual penalty on your site(s).
  • INBLURBS  |  FRIDAY, NOVEMBER 25, 2011
    [Google] How to get more traffic and business leads with Google +1
    As major search engines like Google, Yahoo and Bing are indexing social media content the chances increase for businesses to get found online when they publish remarkable content and distribute this content to social media where it can be shared and commented. Also its the same way with published content on Google profile and business pages.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 17, 2012
    [Google] Come’on Back, Google
    As I understand it, Google search now places high priorities on recency (how often updated), quality of content, and site speed. Come on back, Google. Google should love these sites – as they deliver all three. Our blogs are ready for you. Fearless Competitor and Marketing Made Simple TV load super fast!
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Google] A Few Quick SEO Wins Your Google+ Page Needs
    The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely. Why publish to Google+?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 18, 2011
    [Google] [Chart] Google+ Posts Drop Even as Accounts Rise
    by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering.  Understanding how users are using the service is key to developing such a plan. Share email.
  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, APRIL 24, 2010
    [Google] Google’s Next Big Thing
    Like so many tech companies before them, Google now faces its greatest challenge yet:  Finding the “next big thing.”  With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony.  So who is Google’s revolutionary visionary? 
  • THE POINT  |  THURSDAY, OCTOBER 11, 2012
    [Google] Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think
    In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google. Adapted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Campaign Isn’t Working And What To Do About It.”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 27, 2013
    [Google] Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
    Your products will be listed on Google Shopping as well as through selected search queries.  The Google+ Extension. It’s plain to see that it’s imperative that marketers pay more attention to Google Plus, especially if they want to get the most out of their creative.As B2B Google AdWords Search Engine Advertising
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Google] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    'Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, MAY 2, 2012
    [Google] Why You May Be Screwed If You Don’t Take Google+ Seriously
    Pay  Careful Attention to the Upper Right hand Corner of Google Search Results. If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement in the  ‘content marketing’  topic. Fortunately, we show up there, too. Yikes!
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 30, 2013
    [Google] Getting the Most Out of Google Grants
    Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. In a previous post , we touched on the eligibility requirements to apply for Google Grants for Nonprofits (go check ‘em out now). Only applies to Google Search. 2 max cost-per-click (CPC) bid.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Google] Conversion Rate How-To: Call Tracking and Google Analytics
    In this blog we’re going to discuss specifically how to display call data inside Google Analytics. Here are some of the common questions we’re asked about Google Analytics integration (heck, recently a Product Manager from Google asked us some of these questions at SMX West). That’s no longer the case. Think about that!
  • EMAGAZINE B2B BLOG  |  THURSDAY, APRIL 18, 2013
    [Google] De-Personalizing Google Search Engine Results Pages
    'If you are a marketer who feel stye need to constantly check your key phrases rankings in Google, making sure that your company shows up on the first page, or even worse, #1 in their rankings, this post is for you. According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google.
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Google] Google Analytics Part 2: How To Set Up Google Analytics To Grow.
  • BIZNOLOGY  |  THURSDAY, AUGUST 16, 2012
    [Google] Why SEO is Really Dead This Time and What to Do About It.
    Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. Google+. Google includes items from individual social streams into every user’s distinct search results. There have been over 500 google search updates this year. Photo credit: Wikipedia.
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Google] 5 Critical Roles that Need SEO Skills
    SEO is not about trying to get an unfair advantage in Google in order to drive traffic to your pages. For their part, search engines have continually improved, especially since Google Panda, to seek out and destroy pages built by black hats. Organic Search Search Marketing Google Google Panda organic search Search engine optimization
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 27, 2012
    [Google] Your Marketing Results Are Not In Your Control
    Google search traffic was up 20% over the previous one-day high and was nearly 40% higher than the average from the prior three weeks. It was because other good (or better, according to Google) sites were simply not available, offline because of the GoDaddy outage. Strategy agile GoDaddy Google nimble
  • LOOPFUSE  |  TUESDAY, OCTOBER 2, 2012
    [Google] Google Tag Manager released
    Google Tag Manager is a new release from Google that will help solve an issue that many webmasters/marketing folks have: deploying tags and pixels to web sites is too difficult. Google seems to have this well in hand. You can put custom code, or a set of stock items like Google Analytics and retargeting pixels.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 2, 2010
    [Google] Take 5 Minutes to Understand How Google Search Works
    Once you are on the Internet, it’s vital that your potential customers can find you and your content by searching on Google and other search engines. Before Fretting about SEO, First Get a Clue About How Google Works from PPCBLOG’s Infographic. Check out the full size “How Google Works” infographic at PPCBlog.com.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, OCTOBER 17, 2010
    [Google] Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
    He was already using Google Analytics (GA) to monitor his Web site. Google will lump visitors to your site who clicked on a link in your email under Direct Traffic. This is also where Google will report visitors who used bookmarks or who typed your website’s URL into their browser. Here’s how: : Log into Google Analytics.
  • MARKETING ACTION  |  MONDAY, OCTOBER 7, 2013
    [Google] Google’s Angry Birds
    Google’s announcement of their new search algorithm, Hummingbird , has certainly received a lot of attention from the press, both in the SEO industry and in the general business press. This chart is MozCast ’s “weather report;” it shows turbulence in the Google algorithm over time. And where does that data come from?
  • SAZBEAN  |  TUESDAY, JANUARY 28, 2014
    [Google] The Diverse Paths for Google+ and Facebook
    'Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia) Facebook is a social networking site that is trying to diversify into other applications (Poke, Messenger, Camera, etc), while Google+ is trying to integrate into the already existing array of Google Apps. Will this openness serve Google+ in the future?
  • BLOG MY CALLS  |  THURSDAY, JUNE 12, 2014
    [Google] Everything You Need to Know About AdWords and Call Tracking in 147 Words
    call tracking PPC Adwords Google 'The most common call tracking use case is tracking the effectiveness of AdWords campaigns. Studies have found that marketers are missing about 30% of the revenue generated from AdWords campaigns simply because they''re not tracking phone calls.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Google] Google AdWords Express: The Pros and Cons
    Google launched AdWords Express earlier this year and coined it as “the easiest way to advertise on Google.” Google AdWords vs. Google AdWords Express: What's the Difference? Within AdWords Express, Google does all of those things for you automatically.and more. Pros of Google AdWords Express.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [Google] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    The rollout of Google Plus in the summer of 2011 was nothing short of mighty. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future. Follow him on Twitter
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 3, 2010
    [Google] Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile
    Google Analytics is the default (and free) service that analyzes visitors to your website.  And although there is no word about a potential analytics application for LinkedIn Groups, LinkedIn has now released a Google Analytics-like application to analyze those who view you on LinkedIn: LinkedIn Profile Stats Pro.  I left it that. 
  • VERTICAL RESPONSE  |  MONDAY, JUNE 24, 2013
    [Google] Top 5 Videos from Google’s SEO Guru, Matt Cutts
    'In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. What should we expect in the next few months in terms of SEO from Google? Qualities of a good site.
  • BLOG MY CALLS  |  TUESDAY, MAY 15, 2012
    [Google] Facebook v. Google+: Who Wins?
    Facebook is the invincible juggernaut. Their impending IPO could be one of the richest in history. Over 800 million people use Facebook every month. Mark Zuckerberg is an infamous villain, remarkable philanthropist and charming everyman, all rolled into one. Life is good at Facebook headquarters. Or is it
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Google] Suggestions on How to Make Sense of Google+
    To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. have to believe that if Google is involved then it has a pretty good chance of succeeding. I’ve Show off your Google profile – by putting it on your blog or website.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 21, 2014
    [Google] Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0
    'Google’s head of webspam, Matt Cutts recently announced two new Google algorithm updates that could affect your business. For SEO pros, updates to Google’s algorithms are commonplace, but for the busy small business owner, they can be a confusing mess of black and white animals (penguin, panda). of English queries.
  • SYNECORE  |  MONDAY, DECEMBER 10, 2012
    [Google] Google+ Communities: Good for Users, Marketers, and Google
    If Google could be personified as a politician, it’d be a really good one. Always looking to redefine long-held paradigms, the tech powerhouse may have just created the first win-win-win situation in recent memory with its new Communities feature on Google+. This is one of the title captions on the Google+ Communities learning page.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 8, 2011
    [Google] Google+ Pages for B2B Companies
    Google+ has released their business pages and now B2B marketers need to understand why they need to join Google’s social network. You may have heard about social search and how your connections influence your search results, well, Google+ does more of that. How to Create a Google+ Page. The biggest reason is search.
  • ENGAGE  |  FRIDAY, MAY 20, 2011
    [Google] How Google Thinks About Content
    Which is why it makes sense that when Google is serving their customers with search results they aren’t acting as robotically as one might think. For more algorithm wisdom from Google, check out this post on webmaster quality guidelines. The algorithm attempts to calculate the answer to this question using ranking factors.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 17, 2012
    [Google] Understanding Security and Privacy in Google+
    Don’t monkey around with your Google + security. don’t use Google+, why should I care? Except maybe for Pinterest , these days this statement can best apply to Google+. Taken together, these mean that Google+ isn’t likely going to simply disappear like Buzz did. It is been with us for just about one year now.
  • ENGAGE  |  SATURDAY, JULY 7, 2012
    [Google] Google+ Fails and Brand Inspired Tattoos: Week in Content for July 7, 2012
    Google+ fails to win over our hearts. Many users have ended their relationship with Google+. Well as this article puts it, Google+ Fails Because It Makes You Feel Like A Loser. People seemed to agree: Google+ just hasn’t found a place in our overly social lives. Google+ Fails Because It Makes You Feel Like A Loser bit.ly/OzoBGW.
  • CEEKUE  |  MONDAY, APRIL 18, 2011
    [Google] Why Content Curation Is What You Really Need
    Google search SEO content curation curatorMy grandmother – she was born in 1895 – could not believe people would ever be able to land on the moon. She was convinced it was impossible and it would never happen. My grandmother turned out to be wrong. On July 21, 1969 Neil Armstrong was the first man to set foot on the [.].
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Google] 4 Excellent Examples of Creative Google+ Business Pages
    When Google+ launched, companies were at a loss trying to find a way to utilize the new social network for business. But with this week's launch of Google+ business pages (including HubSpot's own Google+ page! ), we've seen some early adopters start experimenting with the possibilities and limitations of the new feature.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, MARCH 12, 2012
    [Google] Google+’s Marketing Value
    I’ve been doing a little research on marketing with Google+ and here’s my epiphany. If you set yourself up correctly, your content will be found because Google+ is part of your SEO equation. It doesn’t matter how many people are in Google+ or how much time they spend on it. Interactive google+ marketing seo
  • SAZBEAN  |  THURSDAY, APRIL 12, 2012
    [Google] Social media marketing tutorial: Google Glass social media campaign
    Google’s social media marketing campaign surrounding Google Glass’s launch last week was a phenomenal success. Google promoted it heavily on social media and search, even going so far as to “buy” an AdSense ad for Glass’s Google Plus page. Highlights.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Google] Help Google Connect the Dots Between Your Social Profiles
    'Late last week, while updating my Google+ profile, I noticed that I could let Google know where I had previously contributed content. Much to my surprise, this seemingly small change to my Google+ profile produced a major result: namely, I now “owned” the first page of Google for my name. LinkedIn. Twitter.
  • SAZBEAN  |  THURSDAY, APRIL 26, 2012
    [Google] A Marketer’s Guide to Optimizing Images for Google Search
    There’s no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. How Google Identifies and Indexes Images. You will after you read this simple tutorial!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2011
    [Google] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
    Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. Google Bookmarks.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Google] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. B2B Google Search Engine Marketing Blog
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 7, 2014
    [Google] More Accurate Updates to Google Webmaster Tools
    'Are you tired of being tripped up by the Google SEO dance? Well, you’re in luck because Google Webmaster Tools just released a great new update that provides more detailed information about search queries. Here’s the short, but valuable, list of changes/updates within Google Webmaster Tools. Us too.
  • SYNECORE  |  MONDAY, JUNE 17, 2013
    [Google] Search Party: Google and the Evolution of SEO
    OH HEEEYYY Google - How yooouuu doing? is coming next week, Google’s going to take over the world, yaddy-yaddy-yaahh. had an outsider’s inclination that Google may be poised to invade my life even further than it already has, but Horton and I’s conversations have been enlightening and mind blowing, to say the least. You with me?
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [Google] Help Your Favorite Local Businesses Get Found on Google
    If, like me, you’re one of those consumers who googles anything and everything, you’ll be intimately familiar with search results on Google Maps (image at right), generated whenever your search query includes a location, such as “Chicago restaurants” or “Seattle dry cleaners”. Think of that page as your Google business listing.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 12, 2013
    [Google] Google Updates Webmaster Tools, Now Showing More Backlinks
    'At SES in San Francisco this morning, Matt Cutts , of Google announced that since last night, Google Webmaster Tools is now showing more back links and a better diversity of links that are available to download. This has been a very frustrating point for many SEOs and webmasters trying to dig themselves out of a Google Penalty.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 27, 2013
    [Google] Google’s Latest Panda Update – What Should B2B Marketers Know?
    'In a recent eMagine Facebook Chat , the question was raised as to what B2B marketers should consider with regard to the recent Google Panda updates. Finally, let’s discuss the importance change in stance from Google on links in Press Releases. Google, in essence, is treating press releases like advertisements.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Google] Google+ Status Updates Now Appearing in Organic Search Results
    Since the debut of Google+ business pages just over a month ago, the following discourse has repeated itself in the inbound marketing world: Question : "Why should my business have a Google+ account in addition to all the other social networks we're currently present on?". What do you think of this Google+ integration?
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Google] SEO: A Google Authorship Conundrum
    One of the questions was this: what do you think of Google Authorship? We''ve written on Google Authorship a few times. believe that Google Authorship is important and is becoming more so. I''ve heard Matt Cutts speak on Google Authorship in person, twice. Only the Google knows for sure. Does it matter?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 5, 2013
    [Google] Your Google Places Questions Answered!
    'We recently held an information-packed  webinar about the power of Google Places. So, we asked Winston Cook, our Pro Webinar series guest host from the webinar to answer some of your most pressing questions about Google Places: Q: When you talk about updating your  Google Place Pages , with “new content” what do you recommend? 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Google] Facebook and Google Going Big on Online Display Ads
    But Google broke through for the first time this year, delivering nearly 40.5 The reason for this sudden rise, comScore explains, is the battery of products Google is marketing, which include Google Chrome, Google Offers and Google+. You’re not imagining things. ComScore released its U.S. million). With Yahoo!
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, OCTOBER 8, 2013
    [Google] Using the Google Analytics Social Report (Part II)
    'In Part One of this series , I talked about how to set up the Google Analytics Social Report. Log into Google Analytics and click on “Admin;” Once you’re on the Admin page, click “Goals.” “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Google] How to Optimize Your Google+ Business Page [Free Ebook!]
    Have you created a Google+ Page for your business yet? With more than 40 million users, Google+ has emerged as a key player in the social media space, and this week, Google+ opened its doors to companies by introducing business pages. Photos are very important on Google+. Analyze Traffic and Leads From Google+.
  • BIZNOLOGY  |  THURSDAY, JANUARY 24, 2013
    [Google] 3 important SEO metrics to pay attention to
    Organic Search Business Google Google Analytics keywords marketing Search engine optimization social media Web search enginePhoto credit: Search Engine People Blog. The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. This is due to your link building efforts.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 27, 2014
    [Google] Social Supremacy for Your Business: Facebook Groups vs Google Groups
    'Facebook Groups and Google Groups bring another element of communication and socializing between team members of a business and beyond. … Continue Reading Social Supremacy for Your Business: Facebook Groups vs Google Groups by Tammy Kahn Fennell - Maximize Social Business.
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Google] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  This is a pure visit to your site, triggered by the Google Analytics tracking code. Visits. Visitors. Podcasts. 
  • BIZNOLOGY  |  TUESDAY, AUGUST 6, 2013
    [Google] Why you must armor your online reputation
    The question is, how prepared are you and how armored are you on search so that when someone does a cursory search from your name, your company, or your staff, the only thing that comes up on Google are results you control? Attacking you, your business, your profession, and even your partners and family, is free. Yes, all your domains?
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 2, 2014
    [Google] If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It
    'Establishing a business presence on Google Plus, however minor it might be, is seriously one of the biggest no-brainers in social media marketing. Indeed, Google Plus is the layer that ties. Google Plus Business Facebook Google Social Media Marketing Social network Twitter YouTube Comments Thanks Brett!
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 27, 2011
    [Google] Sharing With Google+ Improves Marketing Effectiveness
    Up until recently, using Google’s “+1″ button really didn’t do much of anything. Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of their Google+ profile. Starting in June and prior to launching Google+ , Google added +1 buttons on news stories and websites.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Google] Are Google Ad Extensions Right for Your Business?
    'If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions. Google Ad extensions are terrific because they give you, the advertiser, the ability to show more relevant information to users than just what is available to you within your ad copy. free trial page). during business hours).
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 3, 2013
    [Google] What Google’s Latest Panda Update Means for Your SEO
    'When Google’s so-called Panda update dropped in 2011, it turned the world of search on its head: quality, not keywords, would dominate from here on out and content would be king. Now Google has updated its algorithms again—call it Panda 2.0—and Google’s job is to rank the best sites in the world for a given query.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] Build Your Google Plus Page Following with Topical Pages
    So what if you could create opt-in subscription lists on Google+? Google+ Circles to Save the Day! When Google first introduced Brand Pages for Google+ last winter, they frequently touted Circles as Google+’s secret weapon for businesses looking to target customers and prospects via social media. Right?
  • PUZZLE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Google] Online Ad Metrics & the Google Activate Initiative
    Tracked by the hyperlink redirect and not by the image loading, this model drives the success of Google Adwords and similar Paid Search tactics. Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 22, 2013
    [Google] Staggering New Data from Google: 70% of Mobile Searchers Call
    According to new data from Google, that number is now SIGNIFICANTLY higher. Google published this new data a few days ago. Google is now driving 40 million calls each month directly to businesses. Calls from Google Adwords last an average of 6 minutes. Turns out that number is WAAAAY low.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 31, 2014
    [Google] What’s New With Google, March 2014 [VIDEO]
    'We just returned from SMX West , a search conference in San Jose, CA and came back with some breaking news from Google. The biggest news came from Matt Cutts of Google , who stated that there is a new generation Panda algorithm update in the works that will help small businesses. All rights reserved.
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