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  • INBLURBS  |  MONDAY, JULY 18, 2011
    [Google] Google+ abilities of real time marketing and lead generation
    Google+ launched on June 28, 2011 and had about ten million users 2 weeks later! Google+ integrates social services such as Google Profiles and Google Buzz. And Google has failed in the past with its efforts to come up with some king of big thing in social media. For example take Google Wave or Google Buzz.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 15, 2011
    [Google] Is Your Business Ready for a Google+ Page?
    When Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing. After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. They look really great.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Google] Facebook and Google Going Big on Online Display Ads
    But Google broke through for the first time this year, delivering nearly 40.5 The reason for this sudden rise, comScore explains, is the battery of products Google is marketing, which include Google Chrome, Google Offers and Google+. You’re not imagining things. ComScore released its U.S. million). With Yahoo!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Google] 10 Google+ Power Tips for B2B Social Media
    Early adopters flocked to Google+ when it was launched last year because that is what they do. Another social network was not what they needed, but it is part of Google and worth checking out. In the past year Google+ has shown to have an effect on search results, because Google is always trying to improve their search results.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Google] Everything You Should Know to Prepare For Google+ in 2014
    Google+ is here to stay in 2014. Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Google+ profile is required for nearly everything. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 30, 2013
    [Google] The Google Glass Rival? A {growtoon}.
    The post The Google Glass Rival? A {growtoon}. The post The Google Glass Rival? A {growtoon}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy   Maxwell  is a guy who loves his work, family and a good challenge. See more of his cartoons at  everything is media.
  • MARKETING FINGER  |  TUESDAY, JULY 13, 2010
    [Google] What Apple is Doing to Beat Microsoft and Google
    Apple Study: 8 easy steps to beat Microsoft (and Google). View more presentations from Ouriel Ohayon. I’d like to share this fantastic presentation by French consulting firm faberNovel , a study on how Apple has maneuvered itself successfully in the market against Microsoft and Google.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Google] May Brings New Products and Updates from Google
    The first week of May was a busy one for Google! While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Google+ is Still Alive and Kicking.
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Google] Google Analytics Part 2: How To Set Up Google Analytics To Grow.
  • THE POINT  |  THURSDAY, JANUARY 20, 2011
    [Google] 2011 B2B Marketing Outlook, According to Google
    Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. Least surprising result (it is Google, after all): Search Marketing (SEM and SEO) was ranked the most effective channel for generating new leads.
  • CONNECTING ELEMENT  |  FRIDAY, JANUARY 16, 2015
    [Google] Reasons to use Google My Business
    Google’s business dashboard has rolled multiple existing benefits into a one-stop-shop, helping brands to be visible, monitor progress and manage multiple locations much quicker and more easily than before. Is Google My Business here to stay?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 25, 2012
    [Google] Google Analytics: Universally Useful and Ever-Improving
    For this, Google deserves a ton of the credit. Since the launch of the free Google Analytics tools years ago, the company has done the most to democratize access to very high quality levels of web analytics data. What’s also beautiful is that Google Analytics improves all the time. Andrew Lucyszyn.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Google] Confessions of a Google Spammer
    Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Google Made Us Do It. Google, of course, saw it the other way around.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Google] A Beginner’s Guide to Google Webmaster Tools
    To keep your website in tip-top shape, you should use Google Webmaster Tools  (GWMT). Think of this Google feature like a toolbox full of fine-tuning agents that can help you improve your website. GWMT You don’t need to understand Google’s algorithms or have a vast Internet background to use it, either. Google Index.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Google] Google+: The Time is Now for Your Business
    Unless you’ve been living under a rock for the past several months, you’re undoubtedly familiar with Google+ and have hopefully opened an account on the newest social media platform.  Do you think that Google+ is one too many platforms to spend time on? The time is now for Google+. Google+ Overview. Other.
  • SAZBEAN  |  MONDAY, JANUARY 23, 2012
    [Google] Top Industries Advertising with Google in 2011
    Wondering where Google makes it’s money? WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue? WordStream , Provider of AdWords solutions.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google] How Google AdWords Works [Infographic]
    And i f you''re thinking about incorporating PPC into your marketing strategy, you''re probably thinking about using Google AdWords. But Google AdWords is more complicated than just bidding high for the top spot , which can really burn a hole in your wallet. Ready to get started with Google AdWords? bakery boston").
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Google] Google’s new strategy: We do everything
    Several years ago, I wrote a post called What’s Google’s Strategy? And while I have had more to say over the last few years, I never really felt the need to redo that post because I hadn’t seen anything fundamentally changing about Google’s strategy. Google just bought Zagat after Yelp spurned its offer.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Google] 32 B2B Marketers to Add to Your Google Plus Circles
    Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog How so? Jeffrey L.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Google] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. This means that as you work on making pages of your site mobile-friendly, once Google is able to detect the website changes, you should see a “mobile friendly” label for that page.
  • ENGAGE  |  FRIDAY, MAY 20, 2011
    [Google] How Google Thinks About Content
    Which is why it makes sense that when Google is serving their customers with search results they aren’t acting as robotically as one might think. For more algorithm wisdom from Google, check out this post on webmaster quality guidelines. The algorithm attempts to calculate the answer to this question using ranking factors.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2011
    [Google] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
    Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. Google Bookmarks.
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 15, 2011
    [Google] Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?
    Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Sitelinks appear only for websites chosen by Google that meet certain criteria. Google keeps their formula top secret.
  • SAZBEAN  |  THURSDAY, APRIL 26, 2012
    [Google] A Marketer’s Guide to Optimizing Images for Google Search
    There’s no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. How Google Identifies and Indexes Images. You will after you read this simple tutorial!
  • NUSPARK  |  THURSDAY, MAY 3, 2012
    [Google] An Overview of the Google Adwords Recent Changes & New Features
    Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook.  After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. Allows Google to make ad rotation decisions rather than yourself. link].
  • PWB MARKETING BLOG  |  WEDNESDAY, JUNE 22, 2011
    [Google] Google Analytics Part 8: Need Help With Google Analytics? | PWB.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Google] Savvy Speaks: Google Plus What?
    So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." While Google+ offers interesting ways to share content and connect with others, I must admit to being overwhelmed at the thought of working another social-media channel into my day. So Google+ 1.0
  • E-STORM  |  WEDNESDAY, OCTOBER 26, 2011
    [Google] Is Google+ a Huge Minus?
    I’ll be the first to admit that when I heard Google was launching their own social network, I didn’t think much of it.  Oh yeah, before I forget, please note that this post does not reflect the feelings of e-storm or any of its employees. GoogleAnyway, as I was saying, Facebook is already so engrained [.].
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, OCTOBER 9, 2013
    [Google] Using the Google Analytics Social Report (Part II)
    In Part One of this series , I talked about how to set up the Google Analytics Social Report. Log into Google Analytics and click on “Admin;” Once you’re on the Admin page, click “Goals.” “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
  • VERTICAL RESPONSE  |  MONDAY, JUNE 24, 2013
    [Google] Top 5 Videos from Google’s SEO Guru, Matt Cutts
    In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. All rights reserved.
  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, APRIL 24, 2010
    [Google] Google’s Next Big Thing
    Like so many tech companies before them, Google now faces its greatest challenge yet:  Finding the “next big thing.”  With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony.  Microsoft and Apple both come to mind. 
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2012
    [Google] 5 Google+ Tricks to Dominate Google Search Results
    There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well.
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 1, 2011
    [Google] What Are Your First Impressions Of Google+ As A B2B Marketer?
    It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. Despite the huge numbers, Google+ remains invitation-only. We are eager to see how Google integrates Google+ with other products.
  • SYNECORE  |  THURSDAY, FEBRUARY 7, 2013
    [Google] Google Redefines Mobile with Adwords Enhanced Campaigns
    In one sense, Google’s announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to overlap and merge. So why is Google making these changes? LOCATION, LOCATION, LOCATION.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Google] Google Kills Authorship, Photos and All
    Yep, that''s right -- Google Authorship is over. Many of us are wondering what gives, Google. In Mueller''s post, he says the reason Google Authorship is getting the boot is because of users. From three years of test data, Google found two main reasons to ax Authorship: 1) It had low publisher and webmaster adoption.
  • ENGAGE  |  TUESDAY, JULY 16, 2013
    [Google] 3 Google Analytics Tips for Content Creators
    Here are three tips to help inform your content creation strategy using Google Analytics. 1. Do you have any useful tips for using Google Analytics to create content? Content Strategy Analytics Content Content Marketing Curation Google Analytics Social Media That’s where analytics come in. Investigate organic keywords.
  • FATHOM  |  MONDAY, APRIL 29, 2013
    [Google] Top Ways to Combat Rising CPC from Google Enhanced Campaigns
    Early results are in from the Google AdWords Enhanced Campaign migration; Google’s revenue was up 18% year-on-year and soon we expect a hefty increase in advertisers’ cost-per-click (CPC) due to Google Enhanced Campaigns. Why’s this so important? Increased CPCs = Increased Costs = Lower Return on Ad Spend.
  • NUSPARK  |  SATURDAY, APRIL 23, 2011
    [Google] Location Targeting Options: Google Adwords
    There’s a new Google search setting option; worthy enough to write a summary about. With Google’s new options, it gives me a chance to fine—tune how I want to target audiences geographically. It’s called Location Targeting. Three options are available : a. By Physical Location. b. By Search Intent. c. combination.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 3, 2012
    [Google] Why Your Competitor’s High Google Ranking May be a Good Thing
    Your competitor rises in Google’s search results, you take the hit. Over 45 days, the authors teamed up with a pet product company running a sponsored search campaign on Google, capturing daily data on clicks, orders and costs for the keywords used. by Jesse Noyes | Tweet this It’s a simple equation. Easy math.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 19, 2010
    [Google] How to become a Google whore
    Post on Google Buzz. This week I wrote about my struggles to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided I need to get on board with SEO and aggressively populate my posts with key words to drive hoards of people to my blog. Digg this!
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Google] Remarketing Advertising Strategies with Google Analytics
    Now, you can add remarketing options by using Google Analytics data.    . Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. Increase Conversions with New Remarketing Options. Here are some examples of what you can do now:  . Mobile.
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Google] Why Google Doesn’t Like Your Flat Website
    Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. But, if your website is just an amalgam of landing pages going to nowhere (in other words your pages don’t go deep with drill-down capability to more gooey, rich content), Google is less than impressed.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 8, 2015
    [Google] What to Consider Before Setting up Google Tag Manager
    In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. Remember tags are tracking code snippets that collect data from activity on your website collected in Google Analytics, from Google Adwords activity, from Campaign-related activity, etc. B2B Web Strategy Google Analytics
  • CONFLUENT FORMS  |  TUESDAY, FEBRUARY 25, 2014
    [Google] Google Analytics & Webmaster Tools for ROI
    Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. For the initial service offering, pricing starts at $1,000 based on the scope of the site.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 23, 2012
    [Google] Should Google+ Be Part of Your Content Marketing Strategy?
    Some of you may have already jumped into Google+. To put this in perspective, they launched Google+ by invitation in June of 2011 and opened it up to the public in September of 2011. Google is positioning Google+ as their Facebook for B-to-B. Google+ and B-to-B: How to Get Started. Search will do the rest.
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Google] Is Google Analytics Right For Your Business?
    When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. Google Analytics was a close second. So, I thought I’d discuss in this post how to evaluate whether Google Analytics is right for your business. It was a blast.
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Google] 7 Recent or Unique Google Adwords features you should be utilizing today.
    When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?  Subscribe.
  • NUSPARK  |  SATURDAY, NOVEMBER 20, 2010
    [Google] Google Pay-Per-Click Options; Enhancing Your Campaigns
    Are Google Pay-per-click ad campaigns frustrating you? There are ways to make Google work better for you! So you’re looking at your Google pay-per-click program, and you scratch your head because you’re in a competitive field, and to be in the top three positions will cost you more than you wish to pay. 
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Google] Google Penalties – All You Need to Know
    Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. Google has looked at your site and determined that it violates their lengthy search quality guidelines , so they slap a manual penalty on your site(s).
  • SYNECORE  |  FRIDAY, FEBRUARY 13, 2015
    [Google] Why Google Recommends Responsive Web Design
    Google often offers advice to web designers and developers so that they can optimize their websites for the search engine’s algorithms and for SEO purposes. Recently, Google finally took a stance on a hot topic: Responsive Web Design (RWD). Why Google Wants What Google Wants. But what is Responsive Web Design ?
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Google] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” Responsive design is Google’s recommended design pattern , and allows a website’s design to “respond” appropriately to whatever screen size it is viewed on.
  • SAZBEAN  |  MONDAY, AUGUST 15, 2011
    [Google] Google+ Posts Now Appear in Google Search Results
    Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. News & Notes
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Google] Google AdWords Releases “Advanced Reporting” in Select Accounts
    Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! I was just looking at some various accounts today and noticed a “reports” tab in the top navigation in one of the accounts. campaign, ad group, etc.)
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Google] Connect the Online Dots with the Power of Google Plus
    Google Plus is still a mystery to many but ignoring the megawatt power of Google search is a mistake unless you’re trying to remain invisible. If the question is “how can I be found in the online world,” Google is your answer. Getting started with Google Plus is worth your time. Google Plus Author information.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Summary: From Steve Grove, Director of Community Partnerships for Google+. Panel Description: .
  • SAZBEAN  |  FRIDAY, FEBRUARY 17, 2012
    [Google] Sazcast Episode 36 – Google Plus with Dave Peckens
    Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Here are the links we discussed in the podcast: Google+ Pages for Business. The Pros & Cons of Google+ for Small Business (Mashable). Show notes. Sazcast
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Google] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. First, copy and paste the list of domains into a Google spreadsheet. What are Custom Reports? Now to the good stuff!
  • FATHOM  |  THURSDAY, JUNE 12, 2014
    [Google] Who is Dr. Google & Why Every Patient is a Digital Patient [Infographic]
    Google” has allowed patients to be more involved in their own healthcare than ever before. When patients start to notice something doesn’t feel quite right, they google their symptoms and make a preliminary diagnosis. Google” doesn’t stop after communicating with their real doctor. The ubiquitous “Dr.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Google] Google+ Announces Gmail Integration
    The most recent update comes courtesy of Google+. One of Google's most powerful marketing platforms outside of their core search engine is Gmail. Google+ is coming to the inboxes of the more than 200 million Gmail users. Lets look at exactly how Google is handling the integration. Email Gets WAY More Social.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 27, 2015
    [Google] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
    Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Learning to network like a pro starts with using the good old social skills […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, JANUARY 3, 2014
    [Google] Small Business Websites Aren’t Immune from Google Penalties
    The problem, however, is that the lay person has no idea how the SEO firm goes about its work nor which questions to ask to determine if its practices are “good” in the eyes of Google. The Website, which was rocking and rolling the first few months of the campaign, no longer shows up in Google. ” “more profits!”
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 8, 2011
    [Google] Sales Intelligence on Google+
    Yesterday Google announced the ability to create company pages on their Google+ social platform. Google+ hasn’t proven itself to be a primary social network yet but the integration possibilities and what it can do for search results has some potential. It’s fitting to be the first Google+ page on sales intelligence.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 30, 2013
    [Google] Getting the Most Out of Google Grants
    Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. In a previous post , we touched on the eligibility requirements to apply for Google Grants for Nonprofits (go check ‘em out now). Only applies to Google Search. Text ads only. So what’s the key?
  • SAZBEAN  |  MONDAY, OCTOBER 31, 2011
    [Google] Sazcast Episode 33 — Google Services with Dave Peckens
    Google Services with co-host Dave Peckens. Here are the links we discussed in the podcast: Google’s What Do You Love? Google Sketchup. Google Trends. Google Sites. Google Wallet. List of Google Services & Apps. Show notes. Picassa. Flickr. Subscribe to the feed. Sazcast
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Google] Facebook Introduces New Search Feature – Should Google Be Worried?
    And it doesn’t end there; some news outlets such as Time are stating that “Facebook’s new search feature is a thinly-veiled shot at Google.” ” While Facebook’s search has been limited up to this point, this one improvement is unlikely to supplant Google’s stranglehold on search.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 17, 2013
    [Google] The Need for Speed – Ranking in Google with SEO and Engaging an Audience
    When the Google spider stops by for a visit, it checks how fast your site is. Both Google SEO and your prospective customers want speed – and the more, the better, Making the Move to WPEngine. The post The Need for Speed – Ranking in Google with SEO and Engaging an Audience appeared first on Fearless Competitor.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 27, 2012
    [Google] Google Plus Hangouts for Business: Customer Contact on Steroids
    Mark Traphagen during the live Hangout broadcast at Google Fiber Center in Kansas City. Hangouts are almost without a doubt the most touted feature of Google Plus, especially when it comes to business use of the platform. Let’s start with an overview of the features and variations of Google+ Hangouts.
  • PWB MARKETING BLOG  |  MONDAY, JULY 11, 2011
    [Google] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. search engine marketing dollars goes to Google AdWords. Google dominates the search advertising landscape. Google is quickly becoming a dominate player in display, too. The choice is clear.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, JUNE 3, 2011
    [Google] Why Google Reader Should Be Your New BFF
    Having a hard time keeping up with all the online content that's out there? I was too, until I learned how to manage all of it with Google Reader. In this month's article, I give you tips on why Google Reader is a wonderful tool and how you can use it to make your life easier. Setting up Google Reader. Tweet June, 2011. Welcome!
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Google] An Exhaustive List of Google's Ranking Factors [Infographic]
    billion people use Google search each month to make 114 billion searches. According to comScore , Google holds 67.6% of the U.S. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for. More than 1.1 search engine market share. That''s quite a list.
  • SAZBEAN  |  WEDNESDAY, JULY 13, 2011
    [Google] What Google+ Means for Marketers
    Google+ is the latest rage in the social media world. In this presentation by Ben Gaddis, he gives businesses some ideas about what they should consider when decided whether to incorporate Google+ into their marketing tactics. (If you are on Google+, let’s connect:  gplus.to/sazbean What Google+ Means for Marketers.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 22, 2013
    [Google] The Need for Speed: Why You Need Speed for Google and your Customers
    When the Google spider stops by for a visit, it checks how fast your site is. Both Google SEO and your prospective customers want speed – and the more, the better, Making the Move to WPEngine. The post The Need for Speed: Why You Need Speed for Google and your Customers appeared first on Fearless Competitor.
  • PUZZLE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Google] Online Ad Metrics & the Google Activate Initiative
    Tracked by the hyperlink redirect and not by the image loading, this model drives the success of Google Adwords and similar Paid Search tactics. Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 24, 2013
    [Google] (not provided): Google Locks Up 100% Keyword Data
    With the flip of a switch, Google has taken away all (free) keyword data, except for clicks on ads. Google first introduced (not provided) back in October 2011  saying it was a privacy move and claiming it would only have “single digit impact” of results and only for signed in users. Why did they do this? Privacy.
  • INBLURBS  |  TUESDAY, SEPTEMBER 6, 2011
    [Google] Ten Simple Steps to make Twitter your Business Leads Machine
    3rd Go to Google Alerts and set Alerts for your name, your company brand, your products, your best customers and your top ten competitors. Social media has become an important communication channel for businesses online. That leaves only one conclusion, that your future customer is active in social media as well! Leave your comment below.
  • INBOUND MARKETING AUTOMATION BLOG  |  THURSDAY, JUNE 3, 2010
    [Google] Google’s “search volume” estimates are not what you think
    Google recently clarified its estimates for organic search traffic, and in doing so, it may just have pulled the rug from under many search-engine-optimization (SEO) programs. Tags: Blog Posts Google PPC ROMI SEO Related posts: The Gossamar ROMI Calculator.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Google] Google Analytics Filters: Tips To Avoid Common Mistakes
    Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. Google Analytics Search Engine Marketing SEO However, there is one caveat to be aware of. Complete loss of accurate data.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, APRIL 2, 2013
    [Google] Move Over Klout — Google “People Rank” Now Key
    Interesting infographic from Attwood Digital regarding Google Plus and Authorship. Google Authorship increases clickthroughs by up to 150%. Google may have the means to measure “People Rank.” ” This new PR score incorporates: Engagement with Google+. B2B Social Media Authorship Google Plus
  • VERTICAL RESPONSE  |  TUESDAY, MAY 19, 2015
    [Google] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Two studies commissioned by Google last year confirmed that “local searchers are ready to act. The social extension shows searchers how many followers you have on Google +.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 11, 2011
    [Google] Google+? No, Google Place
    Wow, there is quite a bit of buzz around Google+ business pages. So what’s my take on Google+ business pages? Just GoogleGoogle+ business pages” and choose from the hours old sage advice of anyone who has the Google juice to sit at the top of the SERP’s at the time of your search.
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Google] Introducing Google ‘Location Groups’ in AdWords
    Well, Google now allows you to do so as they quietly rolled out ‘Location Groups’ under campaign settings. Google+). Looking at the zip code of where the user is located should provide Google a good idea to household incomes the majority of the time. Online Advertising/SEM/Display AdWords Google Location Groups ppc SEM
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Google] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to decrease bid 25%, with now a minimum bid of $1.00 Summary.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Google] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to decrease bid 25%, with now a minimum bid of $1.00 Summary.
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Google] Google’s Mobile Search Update: Are You Ready for April 21?
    Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only  label your site as mobile-friendly, but will also use mobile-friendliness to determine if your site should rank higher in the search results. But with this coming algorithm change, Google is making a much stronger statement. MonkeyTalk.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Google] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    There is rarely a classic, “ten pack” of organic search engine results when searching Google. First, and often through the webmaster integration of structured data , Google is able to provide a more detailed search result experience. Structured Data Examples. Direct Answer Example: Action Items for B2B Marketers?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] New Changes Coming to Google Adwords
    Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Starting September 16th, Google will be upgrading all Search Network and Display campaigns to this new enhanced “Select” version. Google Announces Changes to Exact Match.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Google] 15 of Google's Coolest Doodles
    It takes a lot to get me to stop and stare, but the Google homepage always grabs my attention with their daily doodle. Google founders used it as a way to let folks know they were out of the office attending the music and arts festival. Recently Google held their annual Doodle 4 Google contest. 10) SOPA/PIPA. Design
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Google] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    Google Analytics IQ & Adwords Certifications).” I could not be more excited to provide you with an update on our progress! I had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. – our Google Partner status.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Google] Google Launches New Search Interface: Google Instant
    Have you ever thought finding what you were looking for on Google took too long? Google did. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google. How Google Instant Changes SEO. Connect with HubSpot
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 5, 2013
    [Google] Your Google Places Questions Answered!
    We recently held an information-packed  webinar about the power of Google Places. New content in this case, and in most cases, would mean additional photos and videos, as well as integrating a Google+ button onto the Place Page.  Google is without a doubt leading the charge for mobile search engines. Google – [link].
  • CONTENT MARKETING TODAY  |  WEDNESDAY, MAY 2, 2012
    [Google] Why You May Be Screwed If You Don’t Take Google+ Seriously
    Pay  Careful Attention to the Upper Right hand Corner of Google Search Results. If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement in the  ‘content marketing’  topic. Fortunately, we show up there, too. Yikes!
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 17, 2012
    [Google] Understanding Security and Privacy in Google+
    Don’t monkey around with your Google + security. I don’t use Google+, why should I care? Except maybe for Pinterest , these days this statement can best apply to Google+. Taken together, these mean that Google+ isn’t likely going to simply disappear like Buzz did. It is been with us for just about one year now.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Google] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, MAY 26, 2010
    [Google] Lead Gen Tips: Use Google to Search LinkedIn
    Use LinkedIn Effectively Your Network News Keep LinkedIn Clean With all the momentum, I thought I would share another LinkedIn tip, use Google to search the public profiles. Google using the site:linkedin.com parameter. Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness.
  • INBLURBS  |  THURSDAY, SEPTEMBER 1, 2011
    [Google] Study shows: 20 of 100 of your customers are researching on Google
    More interesting is that 20 percent of searches on Google each day have NEVER been searched for before. Udi Manber, Google’s VP of Engineering, gave a brief 15 minute presentation where he also explained that 20 to 25% of the queries we see today, we have never seen before.”. What does this mean for your business?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 9, 2012
    [Google] Beating the Penguin Update with Google Insights
    Many website owners have learned valuable lessons from Google’s latest algorithm change:  The Penguin Update. The Penguin update has been a nightmare for many owners of affiliate websites who have not followed Google’s best practices. Google’s recent update is one that has been long awaited, and for good reason.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 26, 2012
    [Google] Why You’re Going to Buy More Google AdWords [Chart]
    by Egan Cheung | Tweet this For those that were not already acutely aware, when Google introduced personal search last October, they also encrypted all search terms when concurrently logged into any of their services (Gmail being the obvious one that most people leave logged on, with Google+ the fastest growing). Digital Marketing
  • FATHOM  |  TUESDAY, MARCH 19, 2013
    [Google] Listen up, Google: Here Are My Demands
    As most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it. Even though I braced for impact knowing that Google … Continue reading → The post Listen up, Google: Here Are My Demands appeared first on Fathom.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 2, 2011
    [Google] How B2B Companies Can Use Google +1 for Recommendations
    Google just announced the +1 feature to bring social recommendations to search. Instead of updating a Facebook profile one time or leaving a trail of likes on sites across the web, the Google +1 shows up when people are looking for information using search. People in your My Contacts group in Google Contacts. Go to [link]. 2.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Google] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    No problem – Google+ Hangouts to the rescue! If you’re not familiar with Google+ Hangouts, it’s a free video chat service that allows you to catch up with friends via computer, phone or tablet. Our very own search engine optimization guys hosted their own Google+ Hangout with Skadeedle , discussing keywords.
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