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  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Google] Is Google Analytics Right For Your Business?
    When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. Google Analytics was a close second. So, I thought I’d discuss in this post how to evaluate whether Google Analytics is right for your business. It was a blast.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 4, 2014
    [Google] 7 SEO Copywriting myths that will not die
    This tasty tidbit of misinformation stems from Google being much “smarter” than it used to be. Yes, Google can understand the intent of a page. There is a “right” word count for Google. There has never been a “perfect” word count for Google, no matter what the experts say. Are you sure?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 21, 2015
    [Google] How To Measure Performance Against Google’s Mobile Friendly Update
    Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. The next step is to compare the quality of Google organic search traffic between device types.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 28, 2015
    [Google] Under-used social media platforms (and more)
    Cancelling Google Glass — Is this a blip on the wearable tech radar or has Google set the industry back a step? Related Stories A story of Internet haters, trolls and malcontents Google Pants and 10 Hilarious Highlights from The Marketing Companion 6 Personal best practices for content creation success. Tom agrees.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Google] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes. Google Ripples in Google+.
  • MARKETING ACTION  |  MONDAY, OCTOBER 7, 2013
    [Google] Google’s Angry Birds
    Google’s announcement of their new search algorithm, Hummingbird , has certainly received a lot of attention from the press, both in the SEO industry and in the general business press. This chart is MozCast ’s “weather report;” it shows turbulence in the Google algorithm over time. And where does that data come from?
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 31, 2011
    [Google] What If You Modeled Your Company After Google?
    We all use Google in our everyday lives, but have we really thought about what makes them so great? Recently my son gave me a book by Jeff Jarvis from Buzzmachine.com titled What Would Google Do? He highlights the “10 things Google has found to be true.&#. Think about it. The mass market is dead. Mass Where is your value?
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [Google] Help Your Favorite Local Businesses Get Found on Google
    If, like me, you’re one of those consumers who googles anything and everything, you’ll be intimately familiar with search results on Google Maps (image at right), generated whenever your search query includes a location, such as “Chicago restaurants” or “Seattle dry cleaners”. Think of that page as your Google business listing.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Google] Google Analytics Filters: Tips To Avoid Common Mistakes
    Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. Google Analytics Search Engine Marketing SEO However, there is one caveat to be aware of. Complete loss of accurate data.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 23, 2012
    [Google] Should Google+ Be Part of Your Content Marketing Strategy?
    Some of you may have already jumped into Google+. To put this in perspective, they launched Google+ by invitation in June of 2011 and opened it up to the public in September of 2011. Google is positioning Google+ as their Facebook for B-to-B. Google+ and B-to-B: How to Get Started. Search will do the rest.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Google] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google’s Long-term Vision. Google Maps and Local.
  • SAZBEAN  |  WEDNESDAY, MARCH 16, 2011
    [Google] 19 Reasons to Use Google Analytics for Your Business
    Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. Filter Out Specified Domains If your Google Analytics code is somehow placed on another site, irrelevant data can severely compromise your statistics. The Price Arguably the best feature of Google Analytics is its cost: $0.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Google] Google Making its Biggest Effort Yet?
    After trying multiple times, Google has introduced another attempt to take on Facebook and dominate the social networking scene.   The biggest question is whether this new product will attract enough users to be competitive. On Tuesday, Google launched its latest social networking service called The Google+ Project. What is it?
  • ENGAGE  |  TUESDAY, MARCH 19, 2013
    [Google] Say Good Bye to Google Reader: 4 Alternatives to Keep You Organized
    Starting July 1, 2013, Google will shut down its reader service, giving us dedicated users around three months to find an alternative. Many of you might be saying to yourselves, “But I use Google Reader every day. Why would Google do such a thing?”. What’s a Google Reader lover to do ? Yes, the rumors are true. Feedly.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 2, 2013
    [Google] RIP Google Keyword Tool – What to Use Instead
    No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool.
  • CEEKUE  |  WEDNESDAY, JULY 7, 2010
    [Google] The End Of Google Search Is Near
    It took Google ten years to get from zero to a multi billion dollar company. But Google – and other search engines – has a number of disadvantages. Tags: Google SEO b2b search Thanks to the growing need for assistance searching the ever expanding Internet. They may well be the start of the decline of [.].
  • BIZNOLOGY  |  TUESDAY, APRIL 17, 2012
    [Google] Why Can’t I Share to Google+ From My Apps for That?
    Hey, Google! Your Google+ app isn’t anywhere to be found. At first, I would post or check-in separately to Google+, using the photos taken on Hipstamatic or Instagram, but recently I don’t really want to go through the trouble. Even my RunKeeper app posts to Twitter and Facebook.
  • KEO MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Google] Google Tests New Labels and Warnings
    Google is constantly experimenting and trying new things, as they are always quick to remind everyone who asks (usually when inquiring about rumored or apparent updates and changes). Different color variations for the review stars began cropping up a few months ago, but it seems like Google has recently stepped up that activity.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Google] Five Step Guide: Gaming Google for the Long Term
    Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 27, 2014
    [Google] Social Supremacy for Your Business: Facebook Groups vs Google Groups
    Facebook Groups and Google Groups bring another element of communication and socializing between team members of a business and beyond. … Continue Reading Social Supremacy for Your Business: Facebook Groups vs Google Groups by Tammy Kahn Fennell - Maximize Social Business.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Google] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
    is the best place to start learning how to leverage Google Plus for your business or yourself. To look at Google Plus today is to look at the Twitter of yesteryear – and that is where our journey begins to understand the value of G+ – and how you can start to leverage it for your business or yourself. What the Plus! Choice.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 5, 2013
    [Google] Your Google Places Questions Answered!
    We recently held an information-packed  webinar about the power of Google Places. New content in this case, and in most cases, would mean additional photos and videos, as well as integrating a Google+ button onto the Place Page.  Google is without a doubt leading the charge for mobile search engines. Google – [link].
  • BIZNOLOGY  |  WEDNESDAY, APRIL 15, 2015
    [Google] The past, present and future of link building
    Improvements in Google’s algorithm have many worried that conducting a link building campaign could result in your site being hit with a manual link penalty or the dreaded Penguin algorithm. Search Engine Optimization Webinars Google Google Penguin Google Penguin Update link building links Search engine optimization search marketing SEO
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [Google] Google+ Is it a Digital Disruption for CMOs?
    Google + or Google - ?  20 Experts Voice Their Opinions. Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook.  Google spent several years trying to succeed in the social networking space that included two failed entries in Google Buzz and Google Wave. 
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Google] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    No problem – Google+ Hangouts to the rescue! If you’re not familiar with Google+ Hangouts, it’s a free video chat service that allows you to catch up with friends via computer, phone or tablet. Our very own search engine optimization guys hosted their own Google+ Hangout with Skadeedle , discussing keywords.
  • WEBBIQUITY  |  TUESDAY, MAY 28, 2013
    [Google] Where Google Moved Your Digital Cheese
    update , Google has been busy moving the cheese for many marketers, webmasters and SEO professionals. Produce great content, it will attract “natural” links, and your site will end up on page one of Google. This is where Google would really like you to go, because it’s how the company makes money. AdWords.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Google] The dashboard has finally been perfected
    never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. Google Analytics. Google Analytics (Real Time).
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 9, 2013
    [Google] Why Google+ Communities are the Best Place for B2B Relationships
    Google+ is not just a social network for B2B companies. Google+ Communities offers a clean, well-formatted destination where business relationships can blossom and stay consistent. In comparison to LinkedIn Groups, Google+ is a much cleaner layout. Google+ Communities and learning go together like peanut butter and jelly.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Google] 2015 is the Year of Message Boards and Forums
    Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. These days, post The Well, if you’re not interested in hitching your wagon to a subreddit, a Google+ Group, or a Facebook Group, then all you have are online message boards and forums.
  • THE NEW STRATEGIST  |  TUESDAY, JULY 12, 2011
    [Google] My Review of the Google+ Reviews
    Haven’t heard of Google+ yet? Google+ is a newborn. Anyone claiming to ‘know’ that Google+ is either doomed to fail or destined for greatness is speculating just as much as those people claiming to know what the next iPhone will look like. Google+ is just another social network, sure. You’re either in a coma or on Mars.
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Google] Introducing Google ‘Location Groups’ in AdWords
    Well, Google now allows you to do so as they quietly rolled out ‘Location Groups’ under campaign settings. Google+). Looking at the zip code of where the user is located should provide Google a good idea to household incomes the majority of the time. Online Advertising/SEM/Display AdWords Google Location Groups ppc SEM
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Google] How to Drive Inquiries and Leads with a Blog
    In two previous posts, I discussed at length how to configure and use the Social Report within Google Analytics. The reason I focused on this report is because Google is measuring social signals with regard to search engine rankings, so it’s important that you understand how the report works. B2B Blogging Google Social Report
  • WRITING ON THE WEB  |  SATURDAY, FEBRUARY 26, 2011
    [Google] High Quality Content Sites Is What Google Wants
    There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. You and your pages shouldn’t be concerned, except if you’re trying to game the system.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2011
    [Google] Google Adsense rewards super-quick page loads
    Maybe the reason why you can't even quite get into the top-five or number-one spot on Google search is because you're not spending enough time or money getting the best Web host and Web server you can afford and then optimizing how your serve your Web pages , especially when your modern CMS is backed by a database. Image via Wikipedia.
  • E-STORM  |  MONDAY, NOVEMBER 7, 2011
    [Google] 10+ Marketing Tips for your Google+ Brand or Business Page
    Earlier today Google announced Google+ pages, which means businesses can finally join the G+ community! Google Latest News Online Advertising Paid Search Social Media Marketing Strategy brands businesses facebook google google plus social media twitterPeople have been asking about brands [.].
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 12, 2013
    [Google] Google Updates Webmaster Tools, Now Showing More Backlinks
    At SES in San Francisco this morning, Matt Cutts , of Google announced that since last night, Google Webmaster Tools is now showing more back links and a better diversity of links that are available to download. This has been a very frustrating point for many SEOs and webmasters trying to dig themselves out of a Google Penalty.
  • MEASURABLE MARKETING  |  FRIDAY, JUNE 3, 2011
    [Google] Google Launches +1 Button
    Google's new +1 button , released on July 1st (try it yourself above this post!) is Google's foray into social or "curated" search. Google 's description of the +1 button is as a "stamp of approval" for web content. Here's Google's product demo video
  • BIZNOLOGY  |  WEDNESDAY, MARCH 2, 2011
    [Google] SEO Expert Ted Ulle on the Google Spamming Controversies
    Interview Organic Search CNN Google New York Times Overstock.com Search engine optimization Wall Street Journal WebmasterWorldImage via CrunchBase. He is a pioneer in search marketing, having entered this emerging field in 1996 on a foundation of twenty years as a turn-around specialist in multi-channel retail marketing.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 15, 2013
    [Google] Will the New Google Maps Kill Local Search? [VIDEO]
    There’s a slick new update coming to  Google Maps  that’s going to make some big changes to the search functions. The post Will the New Google Maps Kill Local Search? SEO/SEM Videos google Google Maps google maps changes google maps update local search Local SEO New Google Maps SEO videos
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 27, 2010
    [Google] Can the Yellow Pages Beat Google?
    But the venerable old Yellow Pages does have some distinct advantages over Google that have not been exploited, which I've shared with several regional Yellow Pages companies over the years. The nerve of them!) So, what advantages could the Yellow Pages possibly have over Google? And, even better, Google can't do it.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 30, 2014
    [Google] The Google+ Obituary
    Google made a few headlines last week when it announced that Vic Gundotra, the guy in charge of Google+ is leaving the company. Based on that and poor Google+ user growth, a few ominous headlines emerged. Here''s a smattering: - Google+ Isn''t Dead. Google+ Is Walking Dead. - Is Google+ Really Walking Dead?
  • CONFLUENT FORMS  |  TUESDAY, JUNE 18, 2013
    [Google] Google+ Local Pages are your new Landing Page
    A search for "pilates easthampton ma" turns up Renew Pilates Clients of ours surprisingly still question our focus, and insistence, on their participation in +Google+. But even if they don''t use Google+ for the networking aspect, we insist that they at least claim their Google Places page.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Google] Your competitors are doing SEO
    It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. Google’s tell? Their competitors. It’s
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Google] Suggestions on How to Make Sense of Google+
    To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. I don’t know if it’s true or not, but since they opened it up to the public a few weeks ago, there are over 50 million users and it’s growing everyday.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Google] What will be the next big thing in social media? Here are 7 clues.
    Of course Google Glass and the next wave of wearable technology will change everything. But watch out for a unique company that allows you to produce, share and curate small, dazzling videos through Google Glass. by Barry Chignell Related Stories The changes to Google+ are great. million in stock. Who saw Pinterest coming?
  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, APRIL 24, 2010
    [Google] Google’s Next Big Thing
    Like so many tech companies before them, Google now faces its greatest challenge yet:  Finding the “next big thing.”  With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony.  Microsoft and Apple both come to mind. 
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2011
    [Google] 4 Ways Google+ Hangouts Can Increase B2B Productivity
    by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. If you are not familiar with Hangouts , it’s a feature within Google+ that allows for live group chats with webcam support. And it doesn’t stop there.
  • MARKETRI  |  TUESDAY, DECEMBER 4, 2012
    [Google] Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps
    Ever since I became a content marketer, Google+ has been a bit of an enigma. But adoption was slow, and Google+ quickly went from being called a "Facebook Killer" to a “Ghost Town.” Thus, I present my 5 step guide to using Google+ for SEO. Google crawls and indexes the text in key places on your profile.
  • KEO MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Google] Local Search: Google Updates My Business Guidelines
    Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. This relates to listings and descriptions in Google Maps and other My Business locations. local search google keo marketing
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 25, 2012
    [Google] Google Analytics: Universally Useful and Ever-Improving
    For this, Google deserves a ton of the credit. Since the launch of the free Google Analytics tools years ago, the company has done the most to democratize access to very high quality levels of web analytics data. What’s also beautiful is that Google Analytics improves all the time. Andrew Lucyszyn.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Summary: From Steve Grove, Director of Community Partnerships for Google+. Panel Description: .
  • CONNECTING ELEMENT  |  FRIDAY, JANUARY 16, 2015
    [Google] Reasons to use Google My Business
    Google’s business dashboard has rolled multiple existing benefits into a one-stop-shop, helping brands to be visible, monitor progress and manage multiple locations much quicker and more easily than before. Is Google My Business here to stay?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Google] Google Knocks out Authorship Photos
    Google is making big changes to its Authorship program that are stirring up mixed feelings amongst content creators. Many small businesses with a penchant for producing quality content flocked to Google Authorship. It looked like this: Now, Google has done away with the author’s photo and follower count in searches.
  • BIZNOLOGY  |  FRIDAY, MAY 10, 2013
    [Google] The Plight of Listening in a Google Glass World
    If Google has it their way listening will become a thing of the past. Now, Google doesn’t always get its way, but they do more than most. Well, it can happen (to some degree) and if it did happen that would mean it’s a good thing for Google but possibly quite disruptive (in a bad way) to the rest of us. Huh, you ask?
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 9, 2012
    [Google] Out with the Old, In with the New: Making Google’s Privacy Policy Work for You
    Google’s new privacy policy , implemented at the beginning of March, has sparked a series of charges and countercharges about how the tech giant may be impinging on users’ privacy. However, the new policy , which allows Google to synchronize data across all its services (Gmail, search history, YouTube, etc.) Why or why not?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Google] A Beginner’s Guide to Google Webmaster Tools
    To keep your website in tip-top shape, you should use Google Webmaster Tools  (GWMT). Think of this Google feature like a toolbox full of fine-tuning agents that can help you improve your website. GWMT You don’t need to understand Google’s algorithms or have a vast Internet background to use it, either. Google Index.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 30, 2013
    [Google] The Google Glass Rival? A {growtoon}.
    The post The Google Glass Rival? A {growtoon}. The post The Google Glass Rival? A {growtoon}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy   Maxwell  is a guy who loves his work, family and a good challenge. See more of his cartoons at  everything is media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 19, 2010
    [Google] How to become a Google whore
    Post on Google Buzz. This week I wrote about my struggles to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided I need to get on board with SEO and aggressively populate my posts with key words to drive hoards of people to my blog. Digg this!
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Google] Google Introduces Dynamic Remarketing Across All Verticals
    In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. Dynamic display ads can be created automatically using templates provided by Google. The post Google Introduces Dynamic Remarketing Across All Verticals appeared first on Ifbyphone. Google
  • WEBBIQUITY  |  MONDAY, JULY 8, 2013
    [Google] Why Google Glass Will Fail
    Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. Second, the appearance issue is easily fixable: make Google Glass look like aviator shades. Gaming: get off your couch! …or half empty?
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 31, 2014
    [Google] Google Local Search Algorithm Update: A Pigeon for Local Businesses
    Google released an update to their Local Search Algorithm last week. SEOs are already noticing telling changes in google local search organic results according to Search Engine Roundtable , and also with local directory listings such as Yelp. Pigeon and the Google-Yelp Fix. blog Google Problem solved.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Google] Playing the online reputation shell game
    Next, collect as many explicit URLs you can find, as deep as you care to go into Google Search. Start with the keyword phrase fed into Google, Bing, and Yahoo! And then just search as deep as you can, especially to the point when Google begins to fail on you. I am lucky, there are a number of Chris Abrahams in the world.
  • SAZBEAN  |  MONDAY, DECEMBER 29, 2014
    [Google] Three Actionable Insights from Google Analytics
    What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Here are three actionable insights found with Google Analytics. Because, you know, it’s free. Analytics Marketing
  • LEADERSHIP  |  FRIDAY, OCTOBER 31, 2014
    [Google] Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
    As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. How has Google changed in 2014? The average top ten ranking URLs have 143 Google+ Plus ones, 36 pins, 1,690 Facebook signals and 162 tweets.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 19, 2013
    [Google] How to Prepare for Google’s New ‘Author Rank’
    Right around the same time that Google+ was introduced in June 2011, Google formally announced the Google authorship program , where authors could link their content to a Google+ profile and identify it to Google in search rankings. “All we know is that Google has these patents. All rights reserved.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Google] The Google + Impact
    It’s no secret that Google is doing everything it can to encourage individuals and brands to sign on to Google+. Last June, Google introduced the rel=author tag, which displays an individual’s Google+ profile information within the author’s correlating search result. Not logged into a Google+ account? Wrong.
  • SOCIAL MARKETING FORUM  |  SATURDAY, AUGUST 18, 2012
    [Google] Display Advertising on Facebook versus Google: Who Wins?
    Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 26, 2011
    [Google] 5 great resources for social marketers, and one bad one
    This little book, written by Jim Lecinski , Google’s Managing Director of US Sales, provides an interesting perspective of Google’s view of real-time consumer marketing. Content Marketing customer acquisition eBooks Google techologiesMarketing White Belt: Basics For the Digital Marketer. Social is just a channel.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 30, 2014
    [Google] Using Google Drive to Collaborate
    Google Drive was released in 2007, and at first, it wasn’t much of a competitor to Office. Google Drive is unique because it has features that allow you and your team to work together on documents as if you were sitting at the same computer, even if you’re on opposite sides of the country. With Google Drive, you can.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Google] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Dan Golden, chief search artist and president of Chicago-based digital marketing firm Be Found Online , believes it’s important for all businesses to have a presence on both Facebook and Google.
  • BIZNOLOGY  |  TUESDAY, AUGUST 28, 2012
    [Google] Your online reputation needs to evolve with you
    Now that they’ve been through sundry Ivyesque graduate programs, they’ve become way more serious and have all come to me, asking me to curate and remove photos that their names bring up on Google Images. Can you un-tag or report images of you on Facebook and Google+ that you don’t want online? Easier said than done.
  • BIZNOLOGY  |  FRIDAY, MARCH 23, 2012
    [Google] Google Analytics Upgrade Could Bode Well for Google Plus
    This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google+.
  • SYNECORE  |  MONDAY, JUNE 17, 2013
    [Google] Search Party: Google and the Evolution of SEO
    OH HEEEYYY Google - How yooouuu doing? You’ve heard it all before: traditional SEO is dead, Panda update 28.4 is coming next week, Google’s going to take over the world, yaddy-yaddy-yaahh. According to Bouchard, at least (and hey, I agree with him), Google is forcing us to think about what the term “search” fully encompasses.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Google] Are Google Ad Extensions Right for Your Business?
    If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions. Google Ad extensions are terrific because they give you, the advertiser, the ability to show more relevant information to users than just what is available to you within your ad copy. free trial page). during business hours).
  • NUSPARK  |  SUNDAY, APRIL 24, 2011
    [Google] Measuring Content with the New Google Analytics
    Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Google] Prediction: A Paradigm Shift in Social Media Sharing
    Google + Circles has finally provided sharing in the way that most people want. Even Google may not realize the avalanche of changes it has started, though. Google’s implementation of Circles will usher in  a new paradigm for sharing: one where we no longer focus on where we want to share but instead focus on who we want to share with.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Google] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? How Much Am I Spending? All questions should start with the PPC budget. At what cost?
  • FATHOM  |  MONDAY, MARCH 25, 2013
    [Google] Do Google Enhanced Campaigns Dilute the Importance of Quality Score?
    This was great for the big spenders, but it was completely unfair to the advertisers with a … Continue reading → The post Do Google Enhanced Campaigns Dilute the Importance of Quality Score? Remember when pay per click advertising first started and the more the advertiser was willing to pay, the higher their ads average position?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 18, 2013
    [Google] Google Bought a Zoo [Infographic]
    Author: Jason Miller Google recently announced a new Penguin update furthering the search giant’s objective to decrease Web spam and reward good quality content and effective white hat SEO techniques. Another important part of this update is that Google is increasingly looking at social signals as a sign of content quality and relevance.
  • SYNECORE  |  MONDAY, APRIL 28, 2014
    [Google] 4 Tips to Prepare for Google's Ever-Changing SEO Strategy
    In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. However, in Google''s new content-focused search paradigm, it is falling out of favor, and quickly. Avoid Shortcuts. Give Up Guest Blogging.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Google] 8 Key Changes In Google Search B2B Marketers Should Know
    As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?
  • PWB MARKETING BLOG  |  THURSDAY, JUNE 16, 2011
    [Google] Google Analytics Part 4: Three Must-Have Google Analytics Custom.
  • SAZBEAN  |  TUESDAY, JANUARY 28, 2014
    [Google] The Diverse Paths for Google+ and Facebook
    Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia) Facebook is a social networking site that is trying to diversify into other applications (Poke, Messenger, Camera, etc), while Google+ is trying to integrate into the already existing array of Google Apps. Will this openness serve Google+ in the future?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Google] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. This means that as you work on making pages of your site mobile-friendly, once Google is able to detect the website changes, you should see a “mobile friendly” label for that page.
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Google] Spring Cleaning for Google Analytics
    For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow. Link your Analytics to Google Webmaster. Check your campaigns – are you using Google URL Builder to tag external campaign such as emails or non-AdWords paid efforts? Clean Out the Old.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Google] How Google Is Killing Native Advertising
    Google. How Google Is Penalizing Native Publishing Programs. Google requires publishers to disclose paid content in sitemaps and treats paid content, including the Forbes BrandVoice articles I looked at, differently than editorial content. Judging by their policy, Google seems to concur. What Marketers Can Do. Surprise!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Google] How to Run a Meeting Like Google
    How to Run a Meeting Like Google. Current Issue. Risk-Free Issues. Subscribe Now. Investing. Companies. Technology. Innovation. Managing. Small Biz. Schools. Europe. Lifestyle. Magazine. SEPTEMBER 27, 2006. Viewpoint. By Carmine Gallo. STORY TOOLS. Printer-Friendly Version. Mail This Story. Reader Comments. Once, when the employee is hired.
  • FATHOM  |  MONDAY, FEBRUARY 18, 2013
    [Google] Google for the Assist: Search Funnels Data and Google AdWords
    Paid Advertising/SEM/Display AdWords Google Analytics ppc Search Engine Marketing
  • CEEKUE  |  TUESDAY, AUGUST 31, 2010
    [Google] Google Realtime Search A Great Tool For Marketing
    Google has introduced Realtime Search. With Realtime Search Google gathers the latest updates from blog posts and social networks like Facebook and Twitter in a constantly refreshing information stream. Tags: Blogging Google Social Media search The new service also enables you to look [.].
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Google] Six FREE Tools To Measure Social Media for Business
    It’s like Google Alerts on steroids. Google Alerts (free) – set up email alerts for your company name, product, and competition. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. You can configure Google Analytics to measure social web traffic. That’s a problem.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 18, 2014
    [Google] Help Google Connect the Dots Between Your Social Profiles
    Late last week, while updating my Google+ profile, I noticed that I could let Google know where I had previously contributed content. Much to my surprise, this seemingly small change to my Google+ profile produced a major result: namely, I now “owned” the first page of Google for my name. Twitter.
  • PUZZLE MARKETER  |  TUESDAY, JULY 17, 2012
    [Google] Content Marketing Warfare on Google Panda & Penguin [Infographic]
    If your website rankings have changed for the worse as a result of Google’s Panda and Penguin algorithm updates, then you’re probably looking for a new SEO tactics. What have been the results of the Google Panda and Penguin updates? These tactics allowed for scalable and noticeable affects on search engine rankings.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 17, 2012
    [Google] Come’on Back, Google
    As I understand it, Google search now places high priorities on recency (how often updated), quality of content, and site speed. Come on back, Google. Google should love these sites – as they deliver all three. Our blogs are ready for you. Fearless Competitor and Marketing Made Simple TV load super fast!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 26, 2012
    [Google] Why You’re Going to Buy More Google AdWords [Chart]
    by Egan Cheung | Tweet this For those that were not already acutely aware, when Google introduced personal search last October, they also encrypted all search terms when concurrently logged into any of their services (Gmail being the obvious one that most people leave logged on, with Google+ the fastest growing). Digital Marketing
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 8, 2011
    [Google] Sales Intelligence on Google+
    Yesterday Google announced the ability to create company pages on their Google+ social platform. Google+ hasn’t proven itself to be a primary social network yet but the integration possibilities and what it can do for search results has some potential. It’s fitting to be the first Google+ page on sales intelligence.
  • FATHOM  |  FRIDAY, MARCH 29, 2013
    [Google] AdWords Enhanced Campaigns –Where Google Fell Short
    Okay, I promise this is my LAST blog post discussing Google AdWords Enhanced Campaigns for at least the next month! Online Advertising/SEM/Display adwords enhanced campaigns enhanced campaigns google adwords google adwords enhanced campaigns google enhanced campaigns google enhanced campaigns fails
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 19, 2013
    [Google] Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
    Google Analytics has recently expanded its reporting option to include social media outlets. Before some of these reports will function properly, you will need to set up your goals in Google Analytics. This report will show you the Google +1 activity received from your visitors, as well as which page it happened. Social Value.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, OCTOBER 8, 2013
    [Google] Using the Google Analytics Social Report (Part II)
    In Part One of this series , I talked about how to set up the Google Analytics Social Report. Log into Google Analytics and click on “Admin;” Once you’re on the Admin page, click “Goals.” “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 27, 2012
    [Google] Your Marketing Results Are Not In Your Control
    Google search traffic was up 20% over the previous one-day high and was nearly 40% higher than the average from the prior three weeks. It was because other good (or better, according to Google) sites were simply not available, offline because of the GoDaddy outage. Strategy agile GoDaddy Google nimble
  • CEEKUE  |  TUESDAY, OCTOBER 12, 2010
    [Google] Google Search Optimization Starter Guide
    If you have read some of my posts about Google Search, you know I am not a big fan. Because Google – and other search engines – have a couple of important disadvantages. Tags: Google SEO b2b search Jeffrey Cohen long tail starter guide
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