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  • FATHOM  |  MONDAY, APRIL 29, 2013
    [Google] Top Ways to Combat Rising CPC from Google Enhanced Campaigns
    Early results are in from the Google AdWords Enhanced Campaign migration; Google’s revenue was up 18% year-on-year and soon we expect a hefty increase in advertisers’ cost-per-click (CPC) due to Google Enhanced Campaigns. Why’s this so important? Increased CPCs = Increased Costs = Lower Return on Ad Spend.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Google] Best Google AdWords Tips and Tactics of 2010
    Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. ADVERTISEMENT.
  • BIZNOLOGY  |  TUESDAY, MARCH 17, 2015
    [Google] Enterprise automation: artificial intelligence in the making
    Social Business Ancient Greece Artificial intelligence Bill Gates Elon Musk Google IBM Massachusetts Institute of Technology Nick Bostrom Reddit Stephen Hawking People are starting to become concerned that the machines we create will eventually be able to turn around on us and betray the trust we have placed in them for so many years.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Google] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. Google+ Statistics. Earnest Agency ). 4. Visual.ly ). 8.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Google] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. Branding Communities eCommerce Interactive Marketing Mobile Optimization Age of the Customer Apple CMO CMOs Customer Experience Forrester Google Mobile Commerce
  • BIZNOLOGY  |  TUESDAY, APRIL 22, 2014
    [Google] Search and Replace Will Change Your Blog Forever
    also needed to make a choice: should I change all textual mentions of Abraham Harrison and my former business partner, Mark Harrison, to Gerris and Chris Abraham or should I keep the keywords there but just steal the Google juice. You don’t want to shock Google. But no more! All those links! To my newest competitor, too.
  • LEAD VIEWS  |  TUESDAY, MARCH 29, 2011
    [Google] Research Proves – Google’s Farmer Update Good For B2B Websites
    Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries. The Google alogorithm change has given rise to a lot of speculation, as marketers worry about how it will affect their marketing efforts and their business at large.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Google] Back to Basics: 6 Quick Social Media Marketing Tips
    So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Whether you’re on Twitter, Facebook, or Google+, lists are a great way to filter content. Google+ : The customizable”circles” feature is a great tool to group people and content into specific categories (i.e. The best part?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 11, 2014
    [Google] A social media hoarder intervention
    In Dominate your personal brand on Google Images , I offered ways to curate and better control your brand online through Google images. The same Search Engine Optimization (SEO) strategies are routinely used to both promote your vision of reality onto Google search as well as de-emphasize the icky stuff. What defines you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 30, 2013
    [Google] Fashionably Google. A {growtoon}.
    growtoons} google glass social media cartoon social media humor Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Related Stories Almost there. A {growtoon}. The magic of social media. A {growtoon}. Inappropriate Attire. A {growtoon}. Tree S(app). A {growtoon}.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 5, 2012
    [Google] The Most Dangerous Opinion in Marketing: Yours
    For example: Landing Page Testing: Google Website Optimizer , Unbounce. Rants Social Media flite Google heat infographic mailchimp testing unbounceHow does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? The Problem: Your Perspective You are not selling to yourself.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Google] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google’s Long-term Vision. Google Maps and Local.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Google] What you need to know about emerging content forms
    And what about the Google network? Last week, Google announced that it is working with carriers Sprint and T-Mobile to offer a wireless service that will seamlessly switch between Wi-Fi hotspots and 4G LTE cellular networks called Project Fi. And what about the Google network? Last Can this revolutionize video storytelling?
  • BIZNOLOGY  |  WEDNESDAY, MAY 1, 2013
    [Google] Beyond the Google Privacy Policy to Free Market Privacy
    Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. Photo credit: Sean MacEntee.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 24, 2013
    [Google] 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
    If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google. There’s almost no chance you have the time to participate in this many groups, but LinkedIn search and Google don’t know the difference. Image via CrunchBase. Claim Your Custom URL. My URL is [link].
  • BIZNOLOGY  |  TUESDAY, MAY 29, 2012
    [Google] Keep blogging even after you resent your blog
    First, I will address why keeping your blog updated is essential to search engines and how fickle Google is. Google is worse than a Harvard Dean when it comes to judging you. As I have said before, Google’s judging your posts less on exactly what you write but how often you post. It doesn’t matter right now.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 7, 2012
    [Google] Winning an online reputation “land war in Asia”
    Well, dumping a lot of energy into Google search destabilizes the index and literally rebuilds Google’s search indices, over time, built heavily on your load-bearing content. Google abhors a vacuum. You can reclaim your reputation on Google search (marketingconversation.com). You think chess is hard? Why fatal?
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Google] Social Media is Like Riding a Bike
    Google is wary of severe SEO front loading, rightfully so. If you over-commit to blogging, a newsletter, list-building, Facebook, Facebook Pages, Google+, Twitter, Pinterest, Tumblr, and spend all of your time, energy, best ideas, and passion well before you’ve gotten any traction. Oh, and purple. Take A Safety Course. No armor.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Google] The Top #Nifty50 Women in Technology on Twitter for 2012
    Stanford grad with two degrees in computer science, Marissa is known for long tenure at Google, where she was the company’s first female engineer and later served in different VP roles.  Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. That will be our top focus for next year. sacevero.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Google] Website Actionable Intelligence and Goal Acquisitions
    Viewing Google Analytics and Google Webmaster Tools reports can be addictive, or a completely baffling snooze-fest. In a previous blog post we discussed our approach that we dubbed " the Magic 8 Ball method " for Google Analytics and Google Webmaster Tools. They want that question answered. Rinse and repeat!
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 5, 2013
    [Google] Your Google Places Questions Answered!
    We recently held an information-packed  webinar about the power of Google Places. New content in this case, and in most cases, would mean additional photos and videos, as well as integrating a Google+ button onto the Place Page.  Google is without a doubt leading the charge for mobile search engines. Google – [link].
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 23, 2012
    [Google] Should Google+ Be Part of Your Content Marketing Strategy?
    Some of you may have already jumped into Google+. To put this in perspective, they launched Google+ by invitation in June of 2011 and opened it up to the public in September of 2011. Google is positioning Google+ as their Facebook for B-to-B. Google+ and B-to-B: How to Get Started. Search will do the rest.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 24, 2013
    [Google] Top 5 Videos from Google’s SEO Guru, Matt Cutts
    In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. All rights reserved.
  • BIZNOLOGY  |  MONDAY, MARCH 25, 2013
    [Google] 12 myths vs. reality on Search Engine Optimization (SEO)
    GOOGLE IS THE ONLY SEARCH ENGINE THAT MATTERS: It’s true that Google represent 70% of all searches and the percentage is growing. DUPLICATE CONTENT GETS YOUR SITE DE-LISTED: The truth of the Google duplicate content penalty is quite simply that there is none. Duplicate 90% click a website on the first page.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Google] 3 Ways Social Media can Boost Sales Success
    Sales people can use popular online meetings tools like Google Hangout or even GoToMeeting to create spontaneous meetings with potential buyers. Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 So here are 3 reasons why …. Social media provides plenty of ways to do this.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Google] 10 New Google Algorithm Changes Announced
    Google changing its search algorithms is not news to most SEO experts. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. Add a blog or convert your industrial site into a blog site if you want to satisfy Google’s appetite for fresh content.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 24, 2013
    [Google] (not provided): Google Locks Up 100% Keyword Data
    With the flip of a switch, Google has taken away all (free) keyword data, except for clicks on ads. Google first introduced (not provided) back in October 2011  saying it was a privacy move and claiming it would only have “single digit impact” of results and only for signed in users. Why did they do this? Privacy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Google] What Were the Biggest B2B Marketing Disruptions of 2011?
    Google+ – Stephanie Tilton, Savvy B2B Marketing. Google+ was a major disruption in 2011, but not only because of the platform itself. Google+ caused a disturbance because it presented a potentially major new social networking channel that gave marketers pause about how to determine when it makes sense to adopt a new channel.
  • INBLURBS  |  WEDNESDAY, JULY 20, 2011
    [Google] Interested in Marketing Help but Marketing Challenges NONE
    The most traffic, about 60% we receive from Google to our blog articles. Do a test drive and type some of the most popular keywords and phrases in to the Google search and see what’s coming up. Every day we generate leads through our various landing pages online. We offer helpful information for free download. Being seen. Traffic.
  • INBLURBS  |  TUESDAY, JULY 12, 2011
    [Google] 5 Easy steps to get found on Google from your potential customers
    Is data Google’s new advertising trump card? Get found on Google – Kindle Publish your way to Success! Businesses online uses latest marketing strategies to enhance their customer base through Web Marketing. How to contact to the interested parties on time and in which specified manner so that better results could be attained?
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Google] Seven Expert Google Analytics Guides
    Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz.
  • BIZNOLOGY  |  MONDAY, MARCH 26, 2012
    [Google] Craft a Compelling Offer for Paid Search Marketing
    But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently.  Paid Search AdWords Google Google AdWords offer development Search Engine MarketingImage via CrunchBase. This is not news to Internet marketers.  Free trial. Free gift with purchase.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 18, 2012
    [Google] Google finally gives you a way to escape Negative SEO
    Google had an announcement this week that has been a long time coming–you can now disavow links to your site. Because when Google figures out that you are cooking the links, it penalizes your site, assuming that some other links are faked, too. Image via CrunchBase. Some of you might be asking, why would you ever want to do that?
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Google] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. If there is a match, contact information is forwarded to both parties.
  • INBLURBS  |  FRIDAY, SEPTEMBER 2, 2011
    [Google] 3.5 billion Reasons for Content Marketing on Facebook for Lead Generation
    More than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook. Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online. With its massive global reach Facebook has become some kind of a state by its own.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Google] 10 Google+ Power Tips for B2B Social Media
    Early adopters flocked to Google+ when it was launched last year because that is what they do. Another social network was not what they needed, but it is part of Google and worth checking out. In the past year Google+ has shown to have an effect on search results, because Google is always trying to improve their search results.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Google] Are you a social media marketing trapper?
    It always benefits a social media trapper if they can secure a place on Google News , the trendiest of all news aggregators on the web. Content Marketing Internet Marketing Social Media Marketing Animal trapping Buzzfeed Content marketing Facebook Google Google News marketing social media twitter Punji trapping pit? snare?
  • BIZNOLOGY  |  TUESDAY, APRIL 17, 2012
    [Google] Why Can’t I Share to Google+ From My Apps for That?
    Hey, Google! Your Google+ app isn’t anywhere to be found. At first, I would post or check-in separately to Google+, using the photos taken on Hipstamatic or Instagram, but recently I don’t really want to go through the trouble. Even my RunKeeper app posts to Twitter and Facebook.
  • BIZNOLOGY  |  TUESDAY, JANUARY 1, 2013
    [Google] 11 digital marketing resolution ideas for ’13
    However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. blog offers built-in RSS and the ability to easily hook right in to Google Webmaster tools via a dynamically-created sitemap. Take what you want and leave the rest. Wish me luck!
  • BIZNOLOGY  |  TUESDAY, JULY 9, 2013
    [Google] Reputation Management in the Age of PRISM
    For example, you can hire me to clean up the results on Google that say you’re a Slumlord ; however, if your properties are riddled with bedbugs, the roof leaks, you never repair anything, and your tenants lose power and water routinely, then you’ll never win: online reputation management (ORM) doesn’t change the world, you do.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 21, 2013
    [Google] 4 Ways to Improve Your Online Marketing Funnel
    Google Analytics offers a cheap and simple method of analyzing how people are getting to your web site. Now, combining your SEO and PR efforts is vital to be recognized by Google, and to increasing your rankings. Inbound marketing, especially for B2B companies, is difficult to get right. It is important to get the basics right.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 15, 2013
    [Google] Will the New Google Maps Kill Local Search? [VIDEO]
    There’s a slick new update coming to  Google Maps  that’s going to make some big changes to the search functions. The post Will the New Google Maps Kill Local Search? SEO/SEM Videos google Google Maps google maps changes google maps update local search Local SEO New Google Maps SEO videos
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Google] Are you being caught in Google’s Filter Bubble?
    As Google tailors each of our searches based on our search history, it is inexorably limiting the possibilities and quality of our searches. research SEO google verbatim helen brownCan’t see the video? Click here: Mark Schaefer interviews Helen Brown. Her livelihood depends on it! Did you learn something from this video?
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 13, 2013
    [Google] What You Need to Know About Using Google AdWords Content Campaigns
    If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Google’s Content Search Network allows you to expand your reach and get your ad in front of new audiences with targeted placement ads.
  • BIZNOLOGY  |  TUESDAY, AUGUST 5, 2014
    [Google] Digital and Online Reputation Management
    If you leave your reputation to chance, online, Google will fill the void that is left by your inattention of fear. About filling Google with junk but you need to fill the void. Controlling – and owning – your reputation online depends on pushing negative content down past page three of Google, etc – owning all the beans.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 6, 2015
    [Google] What will replace Facebook? Six considerations
    This is one reason why Google+ struggled to be mainstream. This is one reason why Google+ struggled to be mainstream. economics of social media facebook futurist Google Plus Facebook marketing A question I often receive in my classes and talks is “What will replace Facebook?” ” It’s a natural question.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Google] Everything You Should Know to Prepare For Google+ in 2014
    Google+ is here to stay in 2014. Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Google+ profile is required for nearly everything. 
  • CONFLUENT FORMS  |  TUESDAY, DECEMBER 10, 2013
    [Google] Creating value & new opportunity with Google Helpouts
    Google +Helpouts are a new product by Google that enables "real help from real people in real time" via Person-to-Person Google Hangouts, coupled with a paid aspect allowing the service provider to provide their time for free, or at a per-minute or per-session rate. and after a week hadn''t received any takers. disagree.
  • BIZNOLOGY  |  TUESDAY, APRIL 3, 2012
    [Google] Why Pinterest Matters to Us Social Media Marketers
    We all know that illustrating each and every blog post with a topical and striking image can aid in curb appeal when it comes to sharing posts on Google+ , Twitter , and Facebook–images add a splash of color, drawing the eye powerfully to text-only content, no matter how compelling the title. So, what’re you going to do about it?
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, APRIL 25, 2012
    [Google] Quick Tip: Filter your IP Traffic in Google Analytics
    Tweet Google Analytics (GA) collects a great deal of data about your Website visitors and then dumps it into your lap. Make sure you have administrator access to Google Analytics , then follow the steps below. 1. Log into Google Analytics and click the “Admin” button on the right corner. 2. ” 3. ” 5.
  • SAZBEAN  |  MONDAY, OCTOBER 25, 2010
    [Google] 14 Basic Blog Measurements
    Here are 14 basic blog measurements to help you get an idea of how your blog is doing… Most of these statistics are available in Google Analytics. Commenting systems like Disqus will also give you some sharing info, as will searches for your blog name on Google. Ideally you’ll see this trend upwards over time. Do you blog?
  • FATHOM  |  WEDNESDAY, MARCH 27, 2013
    [Google] Prepping for Google Enhanced Campaigns: Don’t Just Turn the Switch
    Online Advertising/SEM/Display getting ready for google enhanced campaigns google enhanced campaign google enhanced campaigns preperation for google enhanced campaigns prepping for google enhanced campaigns
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Google] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. What does this mean for marketers?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 9, 2012
    [Google] How to make real friends (and pimp your Klout) with Flipboard
    I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter , my friends on Facebook, and my circles on Google+ is because I cheat. Whenever And I believe that Flipboard is my secret weapon when it comes to improving and maintaining my Klout score. Same thing with social media.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2012
    [Google] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
    B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. ” Understanding Google’s new sitelinks by Pure Visibility. How should SEOs cope with Google’s constantly changing algorithms, which can cause wild short-term gyrations in rankings?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Google] How to Make the Zero Moment of Truth Work for You
    According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Don’t be afraid to track mobile marketing separately from other web campaigns; according to Google’s study, mobile-only campaigns perform 11.5%
  • THE POINT  |  THURSDAY, OCTOBER 11, 2012
    [Google] Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think
    In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google. Adapted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Campaign Isn’t Working And What To Do About It.”.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 3, 2013
    [Google] What Google’s Latest Panda Update Means for Your SEO
    When Google’s so-called Panda update dropped in 2011, it turned the world of search on its head: quality, not keywords, would dominate from here on out and content would be king. Now Google has updated its algorithms again—call it Panda 2.0—and Google’s job is to rank the best sites in the world for a given query.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 18, 2013
    [Google] Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?
    Google’s new email feature automatically classifies users’ email messages into categorized tabs, including: Primary: friends, family, highly valued messages. Email Marketing B2B email marketing email sends Gmail Google messaging tabbed inbox This time, it’s in the form of Gmail’s tabbed inbox. Social: social network updates.
  • LEAD VIEWS  |  TUESDAY, AUGUST 14, 2012
    [Google] Marcom Fatigue: Should Marketers Worry?
    Consider the multitude of marketing channels a target prospect in the high tech industry faces each day: email, social media (Facebook, Google+, Twitter), corporate (Yammer, Jive, Chatter, Sharepoint), professional (LinkedIn), advertising (Adwords), blogs and phone calls. Our profession is beginning to see signs of marcom fatigue.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Google] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Previously Google only tracked web form conversions and calls that came directly from mobile search ads.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 23, 2014
    [Google] Google Glass and I
    Google Glass is the first step in the amalgamation of offline and online. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg You and I thrash back and forth between these two worlds, trying desperately to integrate one into the other. And so it goes with every new technology.
  • INBLURBS  |  WEDNESDAY, JULY 13, 2011
    [Google] 6 Tipps how to Increase Website Traffic with a Corporate Blog to generate more business leads
    Every company tries to reap in the most out of the available set of resources. Businesses with a small budget have to consider different plans to attract more customers than expensive campaigns and celebrity endorsements. cost effective way to get attention of the target audience is corporate blog. Dataram Successfully Leverages Web Strategy.
  • CHRIS KOCH  |  FRIDAY, MARCH 4, 2011
    [Google] What the slow death of B2B publishing means for marketers
    Meanwhile, Google, which has become the biggest ad agency of them all, gets rich by presenting hungry content seekers with links to JC Penney. This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Try all of them.
  • BIZNOLOGY  |  TUESDAY, JULY 31, 2012
    [Google] Do you have a handle on your online reputation?
    There’s no shortcut when it comes to claiming (or reclaiming) your first two pages of results on Google. Why not join Google+ and Facebook , create a profile as well as a Page? Are you sharing them publicly on Flickr, Picasa, and on Facebook and Google+? Have you explored Google Analytics? Burping in Church.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 12, 2012
    [Google] 6 Free Ways to Find the Best B2B Advertising Opportunities
    Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Google Ad Planner Rather than searching based on demographics or site categories, use Google Ad Planner to find B2B opportunities by using keywords and sites visited. Suggested Resource: NextMark Mailing List Finder 3.
  • BIZNOLOGY  |  TUESDAY, MAY 1, 2012
    [Google] Your followers care about you, but do you care?
    Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+ , Twitter , but mostly on Facebook. Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not But, it is like a mirror, right? Zits and all.
  • BIZNOLOGY  |  TUESDAY, JANUARY 22, 2013
    [Google] Marketers still need to learn some basic HTML
    Blogging css data formats Google greymatter HTML html5 Huffington Post WordPress wysiwygI have recently been blogging for the Huffington Post and they use Six Apart ‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s Greymatter that I started using back in 2000.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Google] 5 Ways to Get the Most From Google+ Communities
    Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: Google. Photo credit: Wikipedia.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Google] Taming the Nexus 5 battery and data usage
    I ordered my Google Nexus 5 smart phone the moment I could — and have been devastated ever since. So, while I have surely committed to full cellular data access across the known universe, I am actively plugging the holes in this sinking ship I call my Google Android experience. Yikes! Restrict Background Data. It changed my life.
  • BIZNOLOGY  |  THURSDAY, MARCH 14, 2013
    [Google] Using Web Analytics and Search Marketing for Better Decision Making
    Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions.  How is your search marketing working? Are you getting the results you want? Maybe you don’t even know how to measure results. How leading organizations assess their search marketing.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Google] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 24, 2013
    [Google] Reputation management is not pig lipstick
    And while Google’s been twice-bitten and thrice shy, continually always loosening the noose again and again (ecommerce is surprisingly awesome at the game of chicken, at bluffing the hand they have and Google’s always folded until recently), they’re now taking two steps forward and only relinquishing one. Yikes.
  • BIZNOLOGY  |  TUESDAY, JANUARY 15, 2013
    [Google] When I cross-post I do it mostly by hand (you should too)
    And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms. If bit.ly
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] Build Your Google Plus Page Following with Topical Pages
    So what if you could create opt-in subscription lists on Google+? Google+ Circles to Save the Day! When Google first introduced Brand Pages for Google+ last winter, they frequently touted Circles as Google+’s secret weapon for businesses looking to target customers and prospects via social media. Right?
  • BIZNOLOGY  |  TUESDAY, AUGUST 14, 2012
    [Google] The best online reputation defense is a good offense
    Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Social media’s stupid, right? Just because you’re old-fashioned doesn’t mean it isn’t working. So, please beware.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Google] [Jun 25 - Jul 1] Social Media Highlights
    Starting this week, we will be sharing with you the latest Social Media highlights from the past week: Google’s rolling out of new tools and updates marking its ambition in Social Mediasphere; LeanLaunchLab, a service that helps start-ups avoid ineffective boardroom meetings; Lastly, an overall Mid-Year assessment on Social Networks. 1.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Google] Link-Builders versus Content Marketers
    Without copy, there’s no text, and without text, Google’s blind. Circa 2014, organic search engine optimization is going to need both link-building and content marketing strategies and tactics in order to get, and keep, Google’s attention. Google is becoming a Turing test for organic search. And self-promotion.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, APRIL 11, 2012
    [Google] Six DIY Google Analytics Fix-Its for Small Businesses
    Tweet I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. 1. For detailed instructions, see this Google help page. Nor should you!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 3, 2011
    [Google] Is Sentiment Making Brands Stupid?
    I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. But in my estimation these firms are working on the wrong end of that equation.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2011
    [Google] Will Google be your new credit card?
    Last month, when I talked about Google’s new strategy –we do everything–I mentioned that Google is working hard to unseat PayPal, the online payments leader, but I think that I undersold Google’s ambitions. Google wants to be the leading form of payments anywhere, not just online.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 30, 2012
    [Google] Google Authorship: Are Top Social Media Influencers Using It?
    Google Author Rich Snippet Search Result. As excited as I have been about the rise of Google Plus, I’ve been even more pumped about a Google feature intimately tied in to Google’s social network: Google Authorship. Authorship was rolled out about the same time as Google+ last year. future.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 18, 2011
    [Google] [Chart] Google+ Posts Drop Even as Accounts Rise
    by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering.  Understanding how users are using the service is key to developing such a plan. Share email.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 2, 2012
    [Google] 9 Key Points About Google+ Pages for Business for the B2B Marketer
    Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.  While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 17, 2012
    [Google] Understanding Security and Privacy in Google+
    Don’t monkey around with your Google + security. I don’t use Google+, why should I care? Except maybe for Pinterest , these days this statement can best apply to Google+. Taken together, these mean that Google+ isn’t likely going to simply disappear like Buzz did. It is been with us for just about one year now.
  • BIZNOLOGY  |  TUESDAY, JUNE 11, 2013
    [Google] In digital marketing, you must get over your fear of being annoying
    Nobody’s going to go into their Google archive and look for that one tentative appeal you made months ago, you’ll always need to remind, cajole, suggest, offer, repeat, and follow-up. Content Marketing Internet Marketing Barack Obama Chicago Facebook Google Jon Stewart Mitt Romney Romney Stephen Colbert Yes, do A/B testing.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Google] Share This: 5 Tips You Must Learn to Create Sharable Content
    And be sure to include links to Twitter, Facebook, Google+, and any other social channels that matter to your brand (much like Biznology does). Content Marketing Internet Marketing Facebook Google Holiday Inn IBM Mike Moran social media Tumblr twitter Photo credit: SHAREconference. How can you do that? Read Read on, friends.
  • INBLURBS  |  MONDAY, JUNE 27, 2011
    [Google] How companies are using social media for marketing research
    How to do social media for marketing research? In fact this is the first part of a social media marketing strategy. First, it is important to learn more about your customer and the social media places they are hanging around and why they are there, what they are interested and what they are talking about. Tweet this on Twitter! =.
  • BIZNOLOGY  |  TUESDAY, JANUARY 29, 2013
    [Google] If you perform only to an empty house your show will close
    People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s I am so impressed by how well brands are messaging these days. People All that is required is some basic prospecting.
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Google] Google Will Be the Largest Content Producer in Three Years
    A decade ago when I worked for Penton Media, Google was a hot topic.  To partner or not?  Do we open up our web content to Google’s spiders? Publishers and editors were of the mindset that Google was somehow stealing their content by indexing it and serving it up to Google’s search engine. And Google Grew.
  • BIZNOLOGY  |  TUESDAY, JULY 16, 2013
    [Google] Fill in your entire social media timeline backlog
    The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you. So, you only have a couple-dozen? How to start?
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Google] Google Retires Google Authorship
    Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. SearchEngineLand suggests the project failed due to a lack of Google Authorship promotion and a complicated set up.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Google] Your website sucks
    Also, Flash- or Graphics-based websites are not indexable by Google (and, out of pity, Bing). Even if a website is merely a formality, it surely means a lot to Google when it comes to reliability, reputation, organic search, and Google Authorship. Your site doesn’t tithe (to Google). Alas, Unison is unique. That sucks.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Google] The Future of Digital Marketing According to the Giants
    Google, Yahoo! Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Clayton can be found on LinkedIn  and  Google+. Guest post by Clayton Wood. Let’s have a look. Their solution? How about you?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 6, 2012
    [Google] Your online reputation should be a culmination of you
    What you have probably been doing until now is ignoring the direct relationship between your actions online and the Google’s reaction to them. What’s even more probable is that Google’s reacting to your painful lack of online action. cannot because Google is only 20% research librarian any more. Is it a tree?
  • BIZNOLOGY  |  TUESDAY, JULY 3, 2012
    [Google] The bloggers are the victims of bad blogger outreach
    Blogger Outreach Blogging Internet Marketing Public Relations Social Media Marketing Blog Brand dale carnegie Directories earned media edward bernays Facebook Google public relations Search engine optimization social mediaI just wrote an article , Blogger outreach is earned media PR, isn’t it? Totally! Bragging rights? Thanks in advance.
  • INBLURBS  |  WEDNESDAY, JUNE 22, 2011
    [Google] Inbound Marketing with or without marketing strategy to reach business leads goals
    A strategy is a great way to have some kind of roadmap which can guide you through the opportunities and pitfalls of internet marketing. To achieve your marketing and revenue goals you need to know which way to go and what exactly to do when you establish an internet marketing strategy. How to have a flexible strategy? But do not obsess about it.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Google] Six FREE Tools To Measure Social Media for Business
    It’s like Google Alerts on steroids. Google Alerts (free) – set up email alerts for your company name, product, and competition. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. You can configure Google Analytics to measure social web traffic. That’s a problem.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 11, 2011
    [Google] 11 Tweetable Digital Marketing Notes from ad:tech
    Don’t miss the 5 marketing problems Christian Oestlien said Google+ for business can solve.). Digital Marketing adtech b2b marketing brand strategy Coca-Cola digital marketing Facebook marketing Google brand pages Google+ for business lessons marketing ROI REI search marketing seo Wendy ClarkEnjoy – and tweet away!
  • INBLURBS  |  FRIDAY, JULY 8, 2011
    [Google] Why to connect your corporate blog with social media
    Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business. Building and maintaining online blog helps you in staying current with the social trends. How to promote your brand in social media using a blog? Blogs helps in generating targeted web traffic for your business.
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