Page 3 of 111 Previous | Next 
  • VERTICAL RESPONSE  |  TUESDAY, MAY 19, 2015
    [Google] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Two studies commissioned by Google last year confirmed that “local searchers are ready to act. The social extension shows searchers how many followers you have on Google +.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 3, 2016
    [Google] 8 Essential Google Analytics Reports For B2B Marketing
    Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. Want to take your skills to the next level? Perfect. Are you […].
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 24, 2012
    [Google] The First 5 Things You Should Do With Your Google+ Business Page
    So you’ve followed the sage advice of savvy social media experts like Neal Schaffer , telling you why you need to have your business on Google+ , and you’ve created a business page for your brand. Those priorities in mind, let’s get started with the five first things you should do with your Google+ business page: 1.
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Google] Who Does Google Think You Are?
    We''ve gotten some great social media responses to last week''s article on the new Audience Reporting demographics features that Google Analytics is planning. Among the responses, a recurring theme is, how does Google know who we are? On my personal account, however, Google had me pegged for exactly who I am. google
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 18, 2011
    [Google] [Chart] Google+ Posts Drop Even as Accounts Rise
    by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering.  Understanding how users are using the service is key to developing such a plan. Share email.
  • JUNTA 42  |  THURSDAY, NOVEMBER 17, 2011
    [Google] GM Uses Google Plus for News Distribution to Media
    General Motors uses Google+ to distribute the right news to the right groups of people. Step 1: Set up your Google+ Brand Page ( Here is General Motors’ Google Plus Page ). Here is General Motors Google+ post on November 7, 2011 : Welcome to GM’s Social Media Newsroom on Google+. Very nice (and useful).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Google] How to Embed a Google+ Post [Quick Tip]
    Google+ Embedded Posts! Yesterday, Google announced the ability to embed posts from Google+ to your website or blog. Embedded Posts support text, photo, and media posts, and you can find out more about Embedded Posts in Google''s documentation here. Excited to start playing around with Google+ Embedded Posts?
  • NUSPARK  |  SATURDAY, APRIL 23, 2011
    [Google] Location Targeting Options: Google Adwords
    There’s a new Google search setting option; worthy enough to write a summary about. With Google’s new options, it gives me a chance to fine—tune how I want to target audiences geographically. It’s called Location Targeting. Three options are available : a. By Physical Location. b. By Search Intent. c. combination.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 31, 2012
    [Google] Google Plus Communities: Connect Your Brand Like Never Before
    In its relatively brief history, Google+ has rolled out more new features faster than any other social network. Google+ now has a groups feature called Communities. If you closely follow Google+, that last sentence has some shock value. Brand pages have been the stepchild of Google+. What Are Google+ Communities ?
  • MARKETRI  |  FRIDAY, AUGUST 31, 2012
    [Google] How Google Scholar Can Help Lawyers Gain a Competitive Advantage
    still have to do research, but the rise of blogs and the power of Google has made the process much simpler… even for legal professionals. In fact, Google Scholar may soon make legal research so painless that my decision to skip law school will seem laughable. What is Google Scholar? Adapted from LawyerTechReview.com ).
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Google] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. First, copy and paste the list of domains into a Google spreadsheet. What are Custom Reports? Now to the good stuff!
  • SYNECORE  |  THURSDAY, FEBRUARY 14, 2013
    [Google] Google: Of Employee Happiness and the Future of Marketing
    Ever the innovator, Google is very adept at using technology to shatter existing paradigms. Given the company’s track record, it should come as no surprise that for years now Google has been engaged in an ongoing effort to use big data to improve employee happiness. MEASURING HAPPINESS ONE BIT AT A TIME. It worked. MARKETING TAKEAWAY.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Google] Google’s new privacy policy is definitely good for Google
    Many of you probably got an e-mail last week from Google announcing its new privacy policy. After all, Google gives a lot of stuff for nothing–I depend on Gmail, Google Calendar, and many other free functions–so it is only fair that we give something back. It’s a contract between Google and me.
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Google] Three Ways to Build Links in the Age of Google Penguin
    Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Image credit: Getty Images via @daylife.
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Google] An Exhaustive List of Google's Ranking Factors [Infographic]
    billion people use Google search each month to make 114 billion searches. According to comScore , Google holds 67.6% of the U.S. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for. More than 1.1 search engine market share. That''s quite a list.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Google] The 100 Most Expensive Keywords on Google [Infographic]
    Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX. SEO PPC Daily IGSS
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Google] Google Allows Select Brands to Turn Google+ Posts Into Display Ads
    If there''s one company that knows how to shake things up, it''s Google. And once again, there''s new news from the tech giant -- this time, it''s for Google+ (and something many brands should be pumped about). What''s more is that Google stated these ads can be run across the 2 million Google Display Network sites.
  • SYNECORE  |  THURSDAY, FEBRUARY 7, 2013
    [Google] Google Redefines Mobile with Adwords Enhanced Campaigns
    In one sense, Google’s announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to overlap and merge. So why is Google making these changes? LOCATION, LOCATION, LOCATION.
  • FATHOM  |  TUESDAY, NOVEMBER 24, 2015
    [Google] Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)
    Google has always prided itself on creating a great search experience for it’s users. One of the primary measurements users have for their experience with Google is site speed. Think about it, nobody wants to click on a Google link and wait a long time for the page to load. Google’s “Slow Page” red label test.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Summary: From Steve Grove, Director of Community Partnerships for Google+. Panel Description: .
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 27, 2012
    [Google] Three Ways to Use a Personal Google+ Profile to Build Your Business
    Getting Personal on Google+ While the personal trust principles mentioned above are applicable to any social media network, they can be especially powerful on Google+. Google+ makes building and maintaining relationships easy. Once people get into mutual circles on Google+, the community bonds get tight quickly. Google
  • CONTENT MARKETING TODAY  |  WEDNESDAY, MAY 2, 2012
    [Google] Why You May Be Screwed If You Don’t Take Google+ Seriously
    Pay  Careful Attention to the Upper Right hand Corner of Google Search Results. If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement in the  ‘content marketing’  topic. Fortunately, we show up there, too. Yikes!
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 2, 2012
    [Google] Google’s Latest Slap – How Un-natural Links May Affect Your SEO
    Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings.
  • SAZBEAN  |  MONDAY, DECEMBER 29, 2014
    [Google] Three Actionable Insights from Google Analytics
    What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Here are three actionable insights found with Google Analytics. Because, you know, it’s free. Analytics Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] Are Apple and Google protecting us or the criminals?
    In its announcement, Apple sought to distinguish itself as more protective of customers’ privacy than its competitors, saying it doesn’t use customers’ data to sell or target ads (a slam at Google’s Android system). The post Are Apple and Google protecting us or the criminals? The bad guys benefit. It depends.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Google] Does Google Think Your Website Is Spam?
    And we all know how Google hates spam. Google is not a fan of excessive ads on websites, and they'll ding you for it. 5) Their Sites Have Lots of Dead Ends, P ages Not Found, and Broken Links. What Then, Does Google Care About? Google also wants you to create the best possible user experience for your site visitors.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 17, 2012
    [Google] Understanding Security and Privacy in Google+
    Don’t monkey around with your Google + security. I don’t use Google+, why should I care? Except maybe for Pinterest , these days this statement can best apply to Google+. Taken together, these mean that Google+ isn’t likely going to simply disappear like Buzz did. It is been with us for just about one year now.
  • HUBSPOT  |  FRIDAY, MARCH 15, 2013
    [Google] How to Survive Google's Pending Panda Update
    It appears the Google search spam team has a busy year planned. There will be an update of both Google Panda and Penguin this year. Google's updating their algorithm all the time -- some updates bigger than others, of course. The Google Panda Victims. What do you think the Google Panda algorithm update has in store?
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Google] How to Optimize Your Content for Google's Featured Snippet Box
    In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. There's been a lot of conflicting advice out there, including the idea that Schema.org data was the reason behind Google displaying this data.
  • DIRECT RESPONSE COACH  |  TUESDAY, MAY 12, 2015
    [Google] Direct Mail vs. Google Adwords (PPC)
    On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. To be sure, these are two very different types of marketing programs. Apples to oranges, right?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Google] How to Use Google Plus to Boost your Overall Social Platform
    The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. While the overcomplicated and underused Google Authorship program may not be in play any longer, ranking higher in Google search certainly hasn’t gone out of style.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Google] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. named it “paid.”
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Google] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. named it “paid.”
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Google] Tips & Tricks for Searching Google Like a Pro [Infographic]
    Sometimes, I wish Google would just read my mind. But they don''t -- and after a few atetmpts, I just want to hand over the reins to Google and say, "Can you please just find me what I''m looking for?". You''d think those search terms would return relevant results -- it''s not like I typed in "cool shoes" and hoped for the best.
  • PWB MARKETING BLOG  |  FRIDAY, JULY 29, 2011
    [Google] 20 Most Expensive Google AdWords Keywords [Infographic]
    Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? B2B Internet Marketing Google Analytics Google AdWordsflorist cannot.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 27, 2012
    [Google] Google Plus Hangouts for Business: Customer Contact on Steroids
    Mark Traphagen during the live Hangout broadcast at Google Fiber Center in Kansas City. Hangouts are almost without a doubt the most touted feature of Google Plus, especially when it comes to business use of the platform. Let’s start with an overview of the features and variations of Google+ Hangouts.
  • FATHOM  |  WEDNESDAY, DECEMBER 30, 2015
    [Google] Fathom SEO Pulse #51: Local Markup, Google APIs & More
    Here’s the latest SEO news: “Google Search Will Integrate AMP Pages in Feb. Google Keyword Planner’s Dirty Secrets”. When using Google’s Keyword Planner, it is important to understand the caveats to the data and how search volumes are determined. Three Tools to Retrieve Location Based Searches at Google”. link].
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Google] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    Google Analytics, Conversions, and Marketing Measurement. This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Google Analytics allows you to set up 20 goals; 4 groups of 5 goals each. 
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Google] Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
    You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. So in this post, we''ll pick apart what''s different about Google+''s new look -- which Google is rolling out over the next week -- and what these changes mean for marketers like you. Did you miss that?
  • SAZBEAN  |  TUESDAY, JULY 20, 2010
    [Google] Google Basic Keyword Research Tools for Your Site
    Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Google Webmaster Tools. Seeing all the keywords for which Google shows your site on search results may lead to some unexplored topic areas. Google AdWords Keyword Tool. Keywords. Adwords.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Google] 6 SEO Tools to Analyze Your Site Like Google Does
    Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. Yikes.
  • MARKETRI  |  TUESDAY, DECEMBER 4, 2012
    [Google] Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps
    Ever since I became a content marketer, Google+ has been a bit of an enigma. But adoption was slow, and Google+ quickly went from being called a "Facebook Killer" to a “Ghost Town.” Thus, I present my 5 step guide to using Google+ for SEO. Google crawls and indexes the text in key places on your profile.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google] A Visual History of Google Algorithm Changes [Infographic]
    In the beginning, Google''s search engine really wasn''t all that good. Every time Google found a weakness in its ability to deliver relevant, high-quality search results, it made fixes to address it. This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Google] May Brings New Products and Updates from Google
    The first week of May was a busy one for Google! While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Google+ is Still Alive and Kicking.
  • EMAGINE B2B BLOG  |  FRIDAY, MAY 22, 2015
    [Google] Google Search Console; A Softer Gentler Google Webmaster Tools?
    In an attempt to be more inclusive with its Webmaster Tools, Google has rebranded it, Google Search Console. Now, Google claims that not only webmasters and SEO professionals, but business owners, marketers and everyone in between, can confidently monitor their website performance in the Google Search Console.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Google] An Overview of the Major Google Algorithm Updates of 2014
    Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. The Major Google Algorithm Updates of 2014. The Animals: A Quick Refresher.
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Google] An Overview of Google Analytics Goals & Conversion Metrics
    There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google Analytics. What is a Conversion.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Google] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  The post A CMO’s Guide to Conversion Metrics with Google Adwords appeared first on NuSpark Marketing. Top funnel.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Google] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Skyglue takes Google Analytics to the next level.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2011
    [Google] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
    Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. Google Bookmarks.
  • BIZNOLOGY  |  FRIDAY, MARCH 11, 2016
    [Google] Why Google’s new head of search might not tell us anything
    Google has a new head of its search division–who used to run its artificial intelligence group!  So, obviously that means that Google is going to radically change direction to inject way more AI into search right? Here are just a few reasons that this might not mean anything: Google is already doing it.  Um, maybe not.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Google] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    Google Analytics IQ & Adwords Certifications).” I could not be more excited to provide you with an update on our progress! I had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. – our Google Partner status.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 19, 2011
    [Google] Three Ways to Supercharge Social Media with Google Analytics
    If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Google Analytics is a powerful tool. Optimize Social Traffic.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Google] Best Google AdWords Tips and Tactics of 2010
    Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. ADVERTISEMENT.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Google] Google Penalties – All You Need to Know
    Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. Google has looked at your site and determined that it violates their lengthy search quality guidelines , so they slap a manual penalty on your site(s).
  • SAZBEAN  |  FRIDAY, FEBRUARY 17, 2012
    [Google] Sazcast Episode 36 – Google Plus with Dave Peckens
    Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Here are the links we discussed in the podcast: Google+ Pages for Business. The Pros & Cons of Google+ for Small Business (Mashable). Show notes. Sazcast
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Google] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. B2B Google Search Engine Marketing Blog
  • AVITAGE  |  SUNDAY, JUNE 8, 2014
    [Google] Why Google Plus is Our Company Content Hub (and should be yours)
    This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 2, 2013
    [Google] RIP Google Keyword Tool – What to Use Instead
    No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 2, 2014
    [Google] If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It
    Establishing a business presence on Google Plus, however minor it might be, is seriously one of the biggest no-brainers in social media marketing. Indeed, Google Plus is the layer that ties. Google Plus Business Facebook Google Social Media Marketing Social network Twitter YouTube Comments Thanks Brett!
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] Build Your Google Plus Page Following with Topical Pages
    So what if you could create opt-in subscription lists on Google+? Google+ Circles to Save the Day! When Google first introduced Brand Pages for Google+ last winter, they frequently touted Circles as Google+’s secret weapon for businesses looking to target customers and prospects via social media. Right?
  • MARKETING EDGE  |  SATURDAY, JULY 23, 2011
    [Google] Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita
    marketing social media Chris Brogan Geoff Livingston google plus google+ google+ for businessTime 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Quick and to the point.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 19, 2014
    [Google] Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
    Over the past decade and a half, Google has continually updated its core search ranking algorithm to incorporate an increasingly complex set of “quality signals” and indicators of subject-matter authority. So, how exactly does Google Authorship work? ” Can We Build Our Trust With Google Plus by newraycom.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Google] Google+ Announces Gmail Integration
    The most recent update comes courtesy of Google+. One of Google's most powerful marketing platforms outside of their core search engine is Gmail. Google+ is coming to the inboxes of the more than 200 million Gmail users. Lets look at exactly how Google is handling the integration. Email Gets WAY More Social.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Google] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to decrease bid 25%, with now a minimum bid of $1.00 Summary.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Google] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to decrease bid 25%, with now a minimum bid of $1.00 Summary.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 15, 2012
    [Google] How to Skyrocket Customer Engagement via Google+ Brand Pages
    When it was launched last year,  Google+  set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter. It’s the search giant’s version of Facebook Pages, allowing  businesses to connect with followers or “circlers” in Google parlance. Google
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Google] Google’s Mobile Search Update: Are You Ready for April 21?
    Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only  label your site as mobile-friendly, but will also use mobile-friendliness to determine if your site should rank higher in the search results. But with this coming algorithm change, Google is making a much stronger statement. MonkeyTalk.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Google] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. This means that as you work on making pages of your site mobile-friendly, once Google is able to detect the website changes, you should see a “mobile friendly” label for that page.
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Google] 3 Reasons to Use RLSA in Google Shopping
    Google Shopping has seen major growth, and continues to be on the rise with no signs of slowing down.  In fact, shopping has seen so much growth that it looks as if it will surpass search in the coming years.  RLSA improves an advertiser’s ability to customize Google Shopping bids in response to the user’s behavior.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 8, 2014
    [Google] Google Unleashes New Unsubscribe Feature for Gmail
    Google has significantly simplified the unsubscribe process for Gmail users. In a recent Google+ post , Google announced that when you email a Promotions, Social or Forums message that includes an unsubscribe link, they’ll automatically place an unsubscribe link front and center next to the from address above your message.
  • MARKETRI  |  THURSDAY, JUNE 14, 2012
    [Google] Using Google Drive to Drive Collaboration: What's the Verdict?
    After a few months of waiting for it to be ready, I've finally tried out the new Google Drive and I definitely recommend others to take it for a spin! tested Google Drive to sync files I want to share, from both my server and hard drive, to access them remotely across synced devices and to share with others. Google Drive wins.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Google] Understanding Google Analytics: 5 Basic Questions Answered
    Google Analytics is one of the most popular free tools used to reach your website. Understanding Google Analytics: 5 Basic Questions Answered from Hingemarketing. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming. Where are my website visitors coming from? Additional Resources.
  • FATHOM  |  THURSDAY, NOVEMBER 5, 2015
    [Google] Quick Guide To Google Mail Ads
    Google is a leading technology company worldwide, providing top internet-related services globally. As a notable trailblazer in online advertising technology, the digital marketing environment is often transformed by Google’s updates. Blog Feed Higher Education Google google mail ads internet marketing Marketing Online Marketin
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 5, 2014
    [Google] Google Inbox – Deliverability or Visibility?
    And Google knows this. Google recently introduced a new application, called “Inbox,” which will likely reduce your need to scour your already-swamped inbox for a boarding pass, a show ticket, or a receipt when you want it. So, what’s the big deal here – besides Google making a big deal out of it? Smarter Inbox Experience.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Google] 10 Awesome Google+ Presentations to View Today
    The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. Google+ is here. Google+ is here. Google+ 101 Guide " by Supernova Studios. Google+ 101 Guide. Google+ WTF is Google Plus? What now?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MARCH 23, 2016
    [Google] 3 Important Google Analytics Data Quirks
    According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. TL;DR.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Google] A Few Quick SEO Wins Your Google+ Page Needs
    The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely. Why publish to Google+?
  • FATHOM  |  WEDNESDAY, JANUARY 6, 2016
    [Google] Why You Should Consider Google Adwords Call-Only Campaigns
    About a year ago, Google AdWords launched a new campaign option for click-to-call capabilities: the Call-Only Campaign. The post Why You Should Consider Google Adwords Call-Only Campaigns appeared first on Fathom. Before the launch of Call-Only, AdWords offered a Call Extension option. So, why should you consider Call-Only campaigns?
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Google] Why Google Doesn’t Like Your Flat Website
    Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. But, if your website is just an amalgam of landing pages going to nowhere (in other words your pages don’t go deep with drill-down capability to more gooey, rich content), Google is less than impressed.
  • KEO MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Google] Google Becomes Part of New Alphabet Company
    In a somewhat puzzling announcement that had more than a few observers initially speculating as to whether it was some sort of prank or publicity stunt, Google just announced that it is becoming a subsidiary of a new larger conglomerate started by two original founders of Google.
  • WRITING ON THE WEB  |  SATURDAY, FEBRUARY 26, 2011
    [Google] High Quality Content Sites Is What Google Wants
    There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. You and your pages shouldn’t be concerned, except if you’re trying to game the system.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Google] Google's Biggest Social Search Update Yet Features Google+ Content
    Google+ is changing the web, even if you don't want it to. But hey, if you don't want to take it from us, another search update from Google today might help to convince you. Today, Google is launching three new features to its search update, dubbed "Search plus Your World." Do you have a Google+ business page yet? You: 0.
  • SAZBEAN  |  TUESDAY, JUNE 25, 2013
    [Google] Bing vs. Google for Business Listings
    Having a Google Places business listing is a no brainer, but is it worthwhile to also have a Bing Places listing too? Is Bing Places for Business better than Google+ Local? – Is Bing Places for Business Better Than Google+ Local? by Josh McCoy The post Bing vs. Google for Business Listings appeared first on Sazbean.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Google] Will Google+ Overtake Facebook? [Data]
    Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. Then again, Google Buzz had 9 million posts within 56 hours of its release.and we all know what happened to Google Buzz. Already, there are SEO benefits to having a Google+ business page.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2012
    [Google] 5 Google+ Tricks to Dominate Google Search Results
    There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well.
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Google] 7 Recent or Unique Google Adwords features you should be utilizing today.
    When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?  Subscribe.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 15, 2013
    [Google] Will the New Google Maps Kill Local Search? [VIDEO]
    There’s a slick new update coming to  Google Maps  that’s going to make some big changes to the search functions. The post Will the New Google Maps Kill Local Search? SEO/SEM Videos google Google Maps google maps changes google maps update local search Local SEO New Google Maps SEO videos
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Google] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    ” With G+ brand pages, Google is practically giving you the search engine fish pond. Unlike some of Google’s previous toe-dippings into social media (Buzz, Wave), G+ is not a bolt-on. It is designed to be fully-integrated into all thing Google. Google had much grander designs for it. Google
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Google] What Exactly Does Google Consider High Quality Marketing Content?
    In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. Every 24 hours, 2 million unique blog posts are published.
  • HINGE MARKETING  |  FRIDAY, MAY 9, 2014
    [Google] Google+ 201: 5 Steps to Get Started with Google+
    If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101. Today, we continue learning about Google+ by understanding the steps your firm should take to get started. 1) Create your firm’s Google+ page. Your YouTube channel will be renamed to match your Google+ page.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 8, 2015
    [Google] What to Consider Before Setting up Google Tag Manager
    In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. Remember tags are tracking code snippets that collect data from activity on your website collected in Google Analytics, from Google Adwords activity, from Campaign-related activity, etc. B2B Web Strategy Google Analytics
  • FATHOM  |  TUESDAY, DECEMBER 1, 2015
    [Google] Google Shakes Up the Local Search World… (kinda)
    Google made a pretty big change to their search results recently. Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below. Here’s the low-down…. Click here.
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Google] Google Unleashes Structured Snippets
    Recently out of Beta, Google has rolled out Structured Snippets Extensions. While still a new feature that will need some testing for optimal results, here is what you need to know about them: Google Structured Snippet creation view in AdWords. Ad Example from the Google AdWords blog. They each must be 25 characters or less.
  • NUSPARK  |  SUNDAY, APRIL 29, 2012
    [Google] How Labels works in Google Adwords; benefits of the new feature
    For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. At this early stage, you really want to think about how you can use this feature. Label: How-To. Label: Outcomes.
  • FATHOM  |  TUESDAY, MARCH 19, 2013
    [Google] Listen up, Google: Here Are My Demands
    As most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it. Even though I braced for impact knowing that Google … Continue reading → The post Listen up, Google: Here Are My Demands appeared first on Fathom.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Google] 9 Google Drive Tips You'll Wish You Knew All Along
    If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. That''s why it''s easy to forget that Google Drive is actually less than three years old -- and its predecessor, Google Docs, was launched less than ten years ago in 2006. Image Credit: Google.
  • SAZBEAN  |  MONDAY, OCTOBER 31, 2011
    [Google] Sazcast Episode 33 — Google Services with Dave Peckens
    Google Services with co-host Dave Peckens. Here are the links we discussed in the podcast: Google’s What Do You Love? Google Sketchup. Google Trends. Google Sites. Google Wallet. List of Google Services & Apps. Show notes. Picassa. Flickr. Subscribe to the feed. Sazcast
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 3, 2016
    [Google] Google Removes Sidebar Ads: What It Means for Advertisers
    On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. The sidebar is now reserved for only the Google Knowledge Graph  and Product Listing Ads. Goodbye to Sidebar Ads. SEO Implications.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2016
    [Google] 3 Common Reasons Google Isn’t Indexing Your Website
    The post 3 Common Reasons Google Isn’t Indexing Your Website appeared first on Marketing Insider Group. Search Marketing google indexing SEOYou can spend weeks developing a website for your business, only to find that customers can’t even find it. Without visibility in search engines, all of that hard work will go to waste.
<< 1 2 3 4 5 ... 110 111 >>