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  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Google] Google+ Announces Gmail Integration
    The most recent update comes courtesy of Google+. One of Google's most powerful marketing platforms outside of their core search engine is Gmail. Google+ is coming to the inboxes of the more than 200 million Gmail users. Lets look at exactly how Google is handling the integration. Email Gets WAY More Social.
  • THE POINT  |  THURSDAY, JANUARY 20, 2011
    [Google] 2011 B2B Marketing Outlook, According to Google
    Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. Least surprising result (it is Google, after all): Search Marketing (SEM and SEO) was ranked the most effective channel for generating new leads.
  • CEEKUE  |  TUESDAY, AUGUST 31, 2010
    [Google] Google Realtime Search A Great Tool For Marketing
    Google has introduced Realtime Search. With Realtime Search Google gathers the latest updates from blog posts and social networks like Facebook and Twitter in a constantly refreshing information stream. Tags: Blogging Google Social Media search The new service also enables you to look [.].
  • MEASURABLE MARKETING  |  FRIDAY, JUNE 3, 2011
    [Google] Google Launches +1 Button
    Google's new +1 button , released on July 1st (try it yourself above this post!) is Google's foray into social or "curated" search. Google 's description of the +1 button is as a "stamp of approval" for web content. Here's Google's product demo video
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 11, 2011
    [Google] Google+? No, Google Place
    Wow, there is quite a bit of buzz around Google+ business pages. So what’s my take on Google+ business pages? Just GoogleGoogle+ business pages” and choose from the hours old sage advice of anyone who has the Google juice to sit at the top of the SERP’s at the time of your search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Google] Five tools to help with your social media makeover
    If you set up goals within Google Analytics, Google will start tracking social media activity for these goals.  If you go to the traffic sources section of Google Analytics, select all traffic and then select the relevant goal you can view the conversion rate across any channel. Easily Optimize Your Content for Google  .
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2011
    [Google] Compare your AdWords account to others–for free
    Most of us suspect that we fall short in some areas, but who has the time to stay on top of every aspect of a Google AdWords account, on top of everything else we do all day? All you need to do is to put in your credentials for Google AdWords and the tool does the rest. Image via CrunchBase. And best of all, it’s free.
  • CEEKUE  |  TUESDAY, OCTOBER 12, 2010
    [Google] Google Search Optimization Starter Guide
    If you have read some of my posts about Google Search, you know I am not a big fan. Because Google – and other search engines – have a couple of important disadvantages. Tags: Google SEO b2b search Jeffrey Cohen long tail starter guide
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Google] Social Media Image Sizing Guide [Infographic]
    You have to design different creative at a wide variety of sizes for Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+. Online Advertising Social Media facebook google linkedin pinterest sizing guide social media twitter youtubeTake just publishing your logo on different social media profiles for example.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 24, 2013
    [Google] Reputation management is not pig lipstick
    And while Google’s been twice-bitten and thrice shy, continually always loosening the noose again and again (ecommerce is surprisingly awesome at the game of chicken, at bluffing the hand they have and Google’s always folded until recently), they’re now taking two steps forward and only relinquishing one. Yikes.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Google] Five Step Guide: Gaming Google for the Long Term
    Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.
  • CEEKUE  |  FRIDAY, OCTOBER 8, 2010
    [Google] Is It Time To Forget About Google Search?
    It was all over the Internet and you may already seen it doing a Google search. Google has introduced Google Instant. Tags: Google SEO b2b search Instant You have probably heard about it. Generating search results while you are typing. No suggestions, but real search results.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Google] Does Google Hate Small Businesses?
    So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder. provocative, right? Can't.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, MARCH 22, 2011
    [Google] Stop Crossing the Chasm! Start Growing the Long Tail!
    Google Grew the Long Tail Instead of Crossing the Chasm… Google is perhaps the best example today of a company achieving great success growing the long tail rather than crossing the chasm. Marketing Strategy Product Marketing Cloud Services Google Product Strategy SaaSQuick Primer on Crossing the Chasm. Characteristic.
  • FATHOM  |  TUESDAY, MARCH 11, 2014
    [Google] Google Tag Manager: Marketing or IT?
    If you  work in marketing or IT, by now you have most likely heard about Google Tag Manager. What is Google Tag Manager and why does it keep coming up? Having past experience as a website developer and working with Analytics daily, I see Google Tag Manager as a solution. The post Google Tag Manager: Marketing or IT?
  • ENGAGE  |  TUESDAY, APRIL 16, 2013
    [Google] 4 SEO Reasons Why You Need to Stop Ignoring Google+
    'In the two years since its launch, it is no secret that Google+ has had its skeptics—myself included. Eventually, I caved and decided to complete my own Google+ profile as well as do some investigative research to see what all of the buzz was about. Have you Google’d anything recently? Have you completed your Google+ page yet?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Google] Google and Bing reveal that social influence bumps search engine results
    In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. Google: Yes, we do use it as a signal. Google : Yes we do compute and use author quality.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Google] Google Making its Biggest Effort Yet?
    After trying multiple times, Google has introduced another attempt to take on Facebook and dominate the social networking scene. On Tuesday, Google launched its latest social networking service called The Google+ Project. Google+ is designed for sharing with groups. Google+ Seems Like A Good Idea (inurbase.wordpress.com).
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Google] Is Google Hummingbird a Win For Marketers?
    'Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. In short, Google is getting smarter.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Google] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    No problem – Google+ Hangouts to the rescue! If you’re not familiar with Google+ Hangouts, it’s a free video chat service that allows you to catch up with friends via computer, phone or tablet. Our very own search engine optimization guys hosted their own Google+ Hangout with Skadeedle , discussing keywords.
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Google] Introducing Google ‘Location Groups’ in AdWords
    Well, Google now allows you to do so as they quietly rolled out ‘Location Groups’ under campaign settings. Google+). Looking at the zip code of where the user is located should provide Google a good idea to household incomes the majority of the time. Online Advertising/SEM/Display AdWords Google Location Groups ppc SEM
  • CONTENT MARKETING TODAY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Google] Before You Name Your Company, Consider How Google Will Rank It
    “It doesn’t matter whether your brand is online or not, “[I]t will be googled, ” says Ann Smarty in an article at MarketingProfs. “So, before you choose your brand name, you should understand … three major facts about how Google rates and ranks personal and business names,” she advises.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 14, 2011
    [Google] Google+ for Business doesn’t have a lot of pluses
    Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. Social Media Marketing Business Facebook Google Google Profile Skype social media
  • WEBBIQUITY  |  MONDAY, JULY 8, 2013
    [Google] Why Google Glass Will Fail
    'Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. Second, the appearance issue is easily fixable: make Google Glass look like aviator shades. Gaming: get off your couch! …or half empty?
  • EMAGAZINE B2B BLOG  |  THURSDAY, JULY 15, 2010
    [Google] Should Google’s Caffeine keep your marketing team up at night?
    A major update to Google’s indexing technology known as Caffeine went live back on June the 8th.  It is not a change to the page-rank algorithm, it is a change to Google’s indexing infrastructure.  In brief, I used to see changes in the index for our clients’ sites in about one to two weeks. m [.].
  • SYNECORE  |  SUNDAY, JULY 15, 2012
    [Google] Google Knowledge Graph: Forget HAL 9000; Here Come the Cylons
  • B2B MEMES  |  THURSDAY, JANUARY 26, 2012
    [Google] An Infographic on the Right Track: Grad School to Google
    Case in point: this interactive graphic from OnlinePhD.org, which steps you through Google’s growth year by year (thanks to Google Tutor for the lead.) Design blogging content Google graphics infographicsThough I was once a big fan of infographics , my ardor has cooled of late. Created by Online PhD. Much friendlier.
  • FATHOM  |  MONDAY, FEBRUARY 18, 2013
    [Google] Google for the Assist: Search Funnels Data and Google AdWords
    With the recent release of Google’s “Enhanced Campaigns,” you would think the company would take a break from adding any new features until the dust settled, but Google is at it again.  Paid Advertising/SEM/Display AdWords Google Analytics ppc Search Engine Marketing
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 31, 2012
    [Google] Google Plus Communities: Connect Your Brand Like Never Before
    In its relatively brief history, Google+ has rolled out more new features faster than any other social network. Google+ now has a groups feature called Communities. If you closely follow Google+, that last sentence has some shock value. Brand pages have been the stepchild of Google+. What Are Google+ Communities ?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 24, 2013
    [Google] 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
    If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google. There’s almost no chance you have the time to participate in this many groups, but LinkedIn search and Google don’t know the difference. 'Image via CrunchBase. new member joins every two seconds.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 7, 2013
    [Google] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    Google Alerts - You may use Alerts personally to keep up with your favorite sports teams or celebrities, but it’s also a great tool for gaining visibility into your competitors’ moves, such as a new product launch. Tell Google which keywords and phrases to look out for and web links are delivered daily, weekly, or in real-time.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    [Google] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    Here are the free tools Margetic advised using immediately to hear the social media conversations impacting your business: Google Alerts : Whenever your company or your industry is mentioned online, Google will notify you. Social Media b2b social media fans google alerts LinkedIn pinterest social media social media training twitter
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Google] 5 Simple SEO Tips To Optimize B2B Video
    It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. YouTube videos in particular show well in Google because Google owns the company. The real goal is to optimize your video for Google, but also to be seen by YouTube visitors. Have you heard about Universal Search?
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [Google] Google+ Is it a Digital Disruption for CMOs?
    Google + or Google - ?  Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook.  Google spent several years trying to succeed in the social networking space that included two failed entries in Google Buzz and Google Wave.  Too new at this point.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Google] How Google Search Works, In a Nutshell
    Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. How on Earth does Google decide how to rank the pages on your website? Yesterday, Google's head of web spam, Matt Cutts, published a video on the GoogleWebmasterHelp YouTube channel called "How does Google search work?"
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 27, 2013
    [Google] Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
    Your products will be listed on Google Shopping as well as through selected search queries.  The Google+ Extension. It’s plain to see that it’s imperative that marketers pay more attention to Google Plus, especially if they want to get the most out of their creative.As B2B Google AdWords Search Engine Advertising
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Google] 4 Critical Ways Google+ Is Changing Search
    As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Content Appearing as Site Links in Search Queries. Connect with HubSpot
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 10, 2012
    [Google] 3 Ways to Get B2B Social Media Value from Google+
    Along comes Google+, another social network that the average B2B marketer just doesn’t have the time to learn and master. There are, however, reasons to believe that Google+ will be more valuable to B2B companies than Facebook and Twitter put together. Google+ Has More Appeal for Business than Recreational Users.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 30, 2013
    [Google] Getting the Most Out of Google Grants
    Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. In a previous post , we touched on the eligibility requirements to apply for Google Grants for Nonprofits (go check ‘em out now). Only applies to Google Search. 2 max cost-per-click (CPC) bid.
  • CONFLUENT FORMS  |  TUESDAY, JUNE 18, 2013
    [Google] Google+ Local Pages are your new Landing Page
    'A search for "pilates easthampton ma" turns up Renew Pilates Clients of ours surprisingly still question our focus, and insistence, on their participation in +Google+. But even if they don''t use Google+ for the networking aspect, we insist that they at least claim their Google Places page.
  • WRITING ON THE WEB  |  SATURDAY, FEBRUARY 26, 2011
    [Google] High Quality Content Sites Is What Google Wants
    There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. You and your pages shouldn’t be concerned, except if you’re trying to game the system.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 4, 2011
    [Google] Will paid Spam Squads make Google irrelevant?
    My friend Helen Brown wrote this thought-provoking post on her blog, “ The Intelligent Edge &# and graciously allowed me to reprint it on {grow} … The Washington Post ran an article a few days ago exposing some shocking developments about spam and Google.  Big deal, there’s more spam in Google results.  We’ve clicked. 
  • INBOUND SALES NETWORK  |  FRIDAY, MARCH 15, 2013
    [Google] How Google is Controlling Your Company
    In today’s day and age, your company is not what you say it is, it’s what Google says you are. When your potential customers research your industry, which of the 83% who start with a search on Google or one of the other major search engines, actually finds you? Even better, when they Google your company name, what do they find?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Google] Optimizing your site information architecture (IA) for Panda
    Last time I wrote about cleaning house and freeing up Google’s index for your best content. In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs).
  • CONFLUENT FORMS  |  TUESDAY, MARCH 19, 2013
    [Google] Blogger and Google+, using them together to great effect
    There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. understand the strategy, and the desire to get Google to put more resources into the platform that you've decided to take advantage of.
  • BUNGALO  |  TUESDAY, SEPTEMBER 14, 2010
    [Google] Googled: referrals weak connections
    So I  Googled “referrals weak connections&# and came upon this terrific post by Peppers and Rogers Group: Harnessing the power of your weak ties. Researching an article on networking for NARI Remodeler’s Journal, I was wondering: Do referrals come from weak connections? And we’ll all know one another. Hmmmm.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Google] Back to Basics: 6 Quick Social Media Marketing Tips
    So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Whether you’re on Twitter, Facebook, or Google+, lists are a great way to filter content. Google+ : The customizable”circles” feature is a great tool to group people and content into specific categories (i.e. The best part?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 18, 2013
    [Google] Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?
    Google’s new email feature automatically classifies users’ email messages into categorized tabs, including: Primary: friends, family, highly valued messages. Email Marketing B2B email marketing email sends Gmail Google messaging tabbed inbox This time, it’s in the form of Gmail’s tabbed inbox. Social: social network updates.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 20, 2013
    [Google] Mobile Click-to-Call Case Study: Google AdWords Metrics #Fail
    test witha franchisee-owned Holiday Inn Express found that Google measures click-to-call campaigns with less than 50% accuracy. Strategy: Purchase pay-per-call ads using Google Adwords Call Extensions. Results: Google billed LogMyCalls for 1,848 calls generated via click-to-call. These numbers were routed to the hotel. Analysis.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 11, 2013
    [Google] Social Media Usage by Engineers and Industrial Professionals
    Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeLast week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 2, 2011
    [Google] SEO Expert Ted Ulle on the Google Spamming Controversies
    Interview Organic Search CNN Google New York Times Overstock.com Search engine optimization Wall Street Journal WebmasterWorldImage via CrunchBase. He is a pioneer in search marketing, having entered this emerging field in 1996 on a foundation of twenty years as a turn-around specialist in multi-channel retail marketing.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2011
    [Google] 4 Reasons You Need a Blog
    Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Google] Social media trends that are colliding in 2013
    For $1,500,  Google glasses  can take you another step toward the man-machine interface — ubiquitous information as part of our bodies. Augmented Reality Content Marketing facebook futurist Google techologies 2013 projections instagram social media futureNew trend: The optimized self. Huge sponsorship opportunities. Entertain me.
  • CONFLUENT FORMS  |  TUESDAY, DECEMBER 10, 2013
    [Google] Creating value & new opportunity with Google Helpouts
    'Google +Helpouts are a new product by Google that enables "real help from real people in real time" via Person-to-Person Google Hangouts, coupled with a paid aspect allowing the service provider to provide their time for free, or at a per-minute or per-session rate. set the rate. and after a week hadn''t received any takers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Google] How Google Is Killing Native Advertising
    Google. How Google Is Penalizing Native Publishing Programs. Google requires publishers to disclose paid content in sitemaps and treats paid content, including the Forbes BrandVoice articles I looked at, differently than editorial content. Judging by their policy, Google seems to concur. What Marketers Can Do. Surprise!
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Google] Being Pretty Isn’t Enough for Social Media Marketing
    No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as  Facebook , Twitter , Google +, YouTube , and Pinterest. Image via Wikipedia.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Google] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to increase keyword bids to top of page CPC with a maximum bid of $8.00
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Google] Google’s new privacy policy is definitely good for Google
    Many of you probably got an e-mail last week from Google announcing its new privacy policy. After all, Google gives a lot of stuff for nothing–I depend on Gmail, Google Calendar, and many other free functions–so it is only fair that we give something back. It’s a contract between Google and me.
  • CEEKUE  |  WEDNESDAY, DECEMBER 1, 2010
    [Google] How DecorMyEyes Kills Google Search
    In his post Google’s ‘Gold Standard’ Search Results Take Big Hit in New York Times Story on SearchEngineLand.com, Danny Sullivan writes about an article in the New York Times about a merchant with an unusual marketing strategy. Google search Danny Sullivan DecorMyEyes reviews SearchEngineLand
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 13, 2012
    [Google] Pinterest: Who Pins Your Content & How Much Traffic Do They Drive
    Every pin has a unique URL that is accessible in Google Analytics. Simply drill into Pinterest as a referrer in Google Analytics to see both how much traffic Pinterest is driving overall, the traffic from each individual pin. Measurement Social Media Brad Shorr Google Analytics pinterest Sleuthing social media sleuthing
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 31, 2011
    [Google] What If You Modeled Your Company After Google?
    We all use Google in our everyday lives, but have we really thought about what makes them so great? Recently my son gave me a book by Jeff Jarvis from Buzzmachine.com titled What Would Google Do? He highlights the “10 things Google has found to be true.&#. Think about it. The mass market is dead. Mass Where is your value?
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Google] 35 Statistics That Fuel the Battle Between Pinterest and Google+
    As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. Google+ Statistics. It's no surprise.
  • BIZNOLOGY  |  FRIDAY, MARCH 23, 2012
    [Google] Google Analytics Upgrade Could Bode Well for Google Plus
    This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google+.
  • BIZNOLOGY  |  TUESDAY, JUNE 11, 2013
    [Google] In digital marketing, you must get over your fear of being annoying
    Nobody’s going to go into their Google archive and look for that one tentative appeal you made months ago, you’ll always need to remind, cajole, suggest, offer, repeat, and follow-up. Content Marketing Internet Marketing Barack Obama Chicago Facebook Google Jon Stewart Mitt Romney Romney Stephen Colbert Yes, do A/B testing.
  • EMAGAZINE B2B BLOG  |  THURSDAY, APRIL 18, 2013
    [Google] De-Personalizing Google Search Engine Results Pages
    'If you are a marketer who feel stye need to constantly check your key phrases rankings in Google, making sure that your company shows up on the first page, or even worse, #1 in their rankings, this post is for you. According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Google] 6 SEO Tools to Analyze Your Site Like Google Does
    Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. and a Google bot!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Google] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called  A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. Step 2: Name your experiment.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 24, 2013
    [Google] Top 5 Videos from Google’s SEO Guru, Matt Cutts
    'In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. What should we expect in the next few months in terms of SEO from Google? Qualities of a good site.
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 25, 2011
    [Google] Google+ Presentations
    Google's recently launched new social network, Google+, has initially been successful. That success means marketers need to pay attention and take advantage of the benefits of Google+. The Hubspot Blog has provided links to ten presentations that attempt to explain Google+. Google+ 101 Guide. View Original Articl
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Google] What Exactly Does Google Consider High Quality Marketing Content?
    In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. 'Every 24 hours, 2 million unique blog posts are published.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Google] Google to Limit Keyword Search Referral Data to Marketers
    Yesterday afternoon, Google announced it will default to encrypting search results for logged-in users on Google.com, beginning very soon. Ostensibly for privacy and security reasons, Google also notes that this means referrer strings will no longer be passed to destination sites from logged-in users' search results. Why, Google.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Google] Using Hashtags as Strategic Objects
    At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags Twitter #MyFirstVolvo AMEX Facebook Google hashtags Instagram Kindle Fire Smartsy SwedeSpeakBe realistic.
  • ENGAGE  |  THURSDAY, JUNE 7, 2012
    [Google] 5 Things You Probably Didn’t Know About Google Analytics
    But when I was asked if I’d like to attend some Google Analytics 101 training I jumped at the offer—even before I knew breakfast and lunch were going to be free. So, the first step to telling this story is knowing what to look for in Google Analytics. Google Analytics allows you to compare metrics for traffic sources, pages, etc.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Google] How to clean up a cluttered website? Content analytics is the answer
    Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. Panda (Photo credit: Wikipedia). What’s the solution?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 1, 2013
    [Google] No, SEO still isn’t dead
    Very smart folks at Google are making a lot of money to win at this. And Google has more money than you. Not Google. So, ask yourself, “Why would Google want link sculpting to work?” Eventually, it was going to be rewarded by Google. It’s not fooling Google. Photo credit: Wikipedia.
  • LEAD VIEWS  |  TUESDAY, MARCH 29, 2011
    [Google] Research Proves – Google’s Farmer Update Good For B2B Websites
    Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries. The Google alogorithm change has given rise to a lot of speculation, as marketers worry about how it will affect their marketing efforts and their business at large.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google] A Visual History of Google Algorithm Changes [Infographic]
    'In the beginning, Google''s search engine really wasn''t all that good. Every time Google found a weakness in its ability to deliver relevant, high-quality search results, it made fixes to address it. This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 7, 2013
    [Google] The “Instagram Act” and How to Protect Your Photos Online
    One thing photographers can do is monitor Google for uses of their copyrighted works. Google’s sophisticated search technology does permit reverse image searches , so users can upload their copyrighted image and see matching images identified by Google. by Steve at Daftdog Great tip on the Google Image search Kerry!
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 5, 2013
    [Google] Your Google Places Questions Answered!
    'We recently held an information-packed  webinar about the power of Google Places. So, we asked Winston Cook, our Pro Webinar series guest host from the webinar to answer some of your most pressing questions about Google Places: Q: When you talk about updating your  Google Place Pages , with “new content” what do you recommend? 
  • BIZNOLOGY  |  TUESDAY, JUNE 12, 2012
    [Google] You need to prune in order to grow your social followers
    What’s really cool with MF is that they offer a thing they call “ Google+ To Twitter” which allows all G+ posts to cross-post to Twitter — with a host of amazing settings. Social Media Marketing Twitter Management Google justunfollow lady gaga manageflitter PayPal Social network twitter untweeps
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Google] BREAKING: Google+ Profile Images Now Appearing Beside Search Listings
    Google+ has only been out for a few weeks and it is already having major impact on search engine optimization. We shared earlier this week general ideas about how Google+ will impact search , but today we have our first major example. Additionally the image and name links directly to the author's Google+ profile page.
  • ENGAGE  |  TUESDAY, JULY 16, 2013
    [Google] 3 Google Analytics Tips for Content Creators
    Here are three tips to help inform your content creation strategy using Google Analytics. Do you have any useful tips for using Google Analytics to create content? Content Strategy Analytics Content Content Marketing Curation Google Analytics Social Media That’s where analytics come in. Investigate organic keywords. Promotion?
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Summary: From Steve Grove, Director of Community Partnerships for Google+. Panel Description: .
  • BIZNOLOGY  |  TUESDAY, JANUARY 1, 2013
    [Google] 11 digital marketing resolution ideas for ’13
    However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. blog offers built-in RSS and the ability to easily hook right in to Google Webmaster tools via a dynamically-created sitemap. Take what you want and leave the rest. Wish me luck!
  • NUSPARK  |  SUNDAY, APRIL 24, 2011
    [Google] Measuring Content with the New Google Analytics
    Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals!
  • CEEKUE  |  THURSDAY, MARCH 31, 2011
    [Google] How Google Helps You Speak The Language Of Your Customers
    content Google SEO engine keyword optimalization searchA big dental care company, selling tooth paste and brushes, had a problem. They had less people visiting their Internet site than their competitors had. The company did everything to improve their site for search engines. But that brought them not the extra visitors they were looking for.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 31, 2014
    [Google] What’s New With Google, March 2014 [VIDEO]
    'We just returned from SMX West , a search conference in San Jose, CA and came back with some breaking news from Google. The biggest news came from Matt Cutts of Google , who stated that there is a new generation Panda algorithm update in the works that will help small businesses. All rights reserved.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Google] Does Google Think Your Website Is Spam?
    And we all know how Google hates spam. Google is not a fan of excessive ads on websites, and they'll ding you for it. And if you have attracted some subpar inbound links in the past, consider using Google's new Disavow tool to help clean up your online reputation. What Then, Does Google Care About? That’s web spam.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 22, 2012
    [Google] How to improve personal branding? Get yourself ranked in Google!
    Brand marketing Infographics Primers google personal brandingSo you want to be perceived as an expert, the one person people should turn to when they have a difficult question? You want to get more speaker opportunities; you want to sell your first eBook? Time to start with your personal branding campaign.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 17, 2012
    [Google] Come’on Back, Google
    As I understand it, Google search now places high priorities on recency (how often updated), quality of content, and site speed. Come on back, Google. Google should love these sites – as they deliver all three. Our blogs are ready for you. Fearless Competitor and Marketing Made Simple TV load super fast!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 26, 2012
    [Google] 11 Infographics Marketers Should Keep Near Their Desks
    It’s a truism of modern marketing: If you’re not on the first page of Google, you don’t matter. How Does Google AdWords Work? Content Marketing b2b marketing data quality database marketing Google AdWords infographics search marketing seo social media marketing social sign-onThe State of Email Marketing. The Blog Tree.
  • INBLURBS  |  FRIDAY, NOVEMBER 25, 2011
    [Google] How to get more traffic and business leads with Google +1
    As major search engines like Google, Yahoo and Bing are indexing social media content the chances increase for businesses to get found online when they publish remarkable content and distribute this content to social media where it can be shared and commented. Also its the same way with published content on Google profile and business pages.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 20, 2012
    [Google] The Future is Solomoco: 5 Predictions for Digital Marketing
    The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce. Google + is one such example of how a company weaved social into search. Here it is: 1. Mobile Marketing Goes Mainstream.
  • FATHOM  |  THURSDAY, JULY 25, 2013
    [Google] How to Claim a Vanity URL for Your Google + Profile
    'Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/ 105943842081170260233 /posts. If you browse Google +, you’ll notice that many “larger” brands have vanity URLs for their Google + profiles.  Online PR/Link-Building SEO
  • BIZNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Google] Share This: 5 Tips You Must Learn to Create Sharable Content
    And be sure to include links to Twitter, Facebook, Google+, and any other social channels that matter to your brand (much like Biznology does). Content Marketing Internet Marketing Facebook Google Holiday Inn IBM Mike Moran social media Tumblr twitter 'Photo credit: SHAREconference. How can you do that? Read Read on, friends.
  • BIZNOLOGY  |  THURSDAY, AUGUST 16, 2012
    [Google] Why SEO is Really Dead This Time and What to Do About It.
    Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. Google+. Google includes items from individual social streams into every user’s distinct search results. There have been over 500 google search updates this year. Photo credit: Wikipedia.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Google] Conversion Rate How-To: Call Tracking and Google Analytics
    In this blog we’re going to discuss specifically how to display call data inside Google Analytics. Here are some of the common questions we’re asked about Google Analytics integration (heck, recently a Product Manager from Google asked us some of these questions at SMX West). That’s no longer the case. Think about that!
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Google] Google Analytics Part 2: How To Set Up Google Analytics To Grow.
  • BIZNOLOGY  |  TUESDAY, JANUARY 22, 2013
    [Google] Marketers still need to learn some basic HTML
    Knowing some HTML, especially how best to use tags associated with linking and images — TITLE and ALT, for example — can really beef up your inline SEO optimization because we all know — or should know — that Google only knows what you’re on about if you’re completely explicit. Then the work begins.
  • SYNECORE  |  MONDAY, JUNE 17, 2013
    [Google] Search Party: Google and the Evolution of SEO
    OH HEEEYYY Google - How yooouuu doing? is coming next week, Google’s going to take over the world, yaddy-yaddy-yaahh. had an outsider’s inclination that Google may be poised to invade my life even further than it already has, but Horton and I’s conversations have been enlightening and mind blowing, to say the least. You with me?
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