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  • MARKETING EDGE  |  SATURDAY, JULY 23, 2011
    [Google] Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita
    marketing social media Chris Brogan Geoff Livingston google plus google+ google+ for businessTime 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Quick and to the point.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 19, 2014
    [Google] Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
    Over the past decade and a half, Google has continually updated its core search ranking algorithm to incorporate an increasingly complex set of “quality signals” and indicators of subject-matter authority. So, how exactly does Google Authorship work? ” Can We Build Our Trust With Google Plus by newraycom.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Google] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. named it “paid.”
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Google] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. named it “paid.”
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Google] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to decrease bid 25%, with now a minimum bid of $1.00 Summary.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Google] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to decrease bid 25%, with now a minimum bid of $1.00 Summary.
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Google] 3 Reasons to Use RLSA in Google Shopping
    Google Shopping has seen major growth, and continues to be on the rise with no signs of slowing down.  In fact, shopping has seen so much growth that it looks as if it will surpass search in the coming years.  RLSA improves an advertiser’s ability to customize Google Shopping bids in response to the user’s behavior.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Google] Google Allows Select Brands to Turn Google+ Posts Into Display Ads
    If there''s one company that knows how to shake things up, it''s Google. And once again, there''s new news from the tech giant -- this time, it''s for Google+ (and something many brands should be pumped about). What''s more is that Google stated these ads can be run across the 2 million Google Display Network sites.
  • BIZNOLOGY  |  TUESDAY, MARCH 20, 2012
    [Google] Extended Video “How To Use Google+ For Business” Tutorial
    Google Plus (Photo credit: ivanpw). started with nothing, creating a Gmail account, filling out all the private info about myself, joining G+, played around with it some, and then proceeded to create a simple, starter, Google+ Page for Business, using my Lodge as an example–since they didn’t have one. Thanks!
  • PWB MARKETING BLOG  |  FRIDAY, JULY 29, 2011
    [Google] 20 Most Expensive Google AdWords Keywords [Infographic]
    Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? B2B Internet Marketing Google Analytics Google AdWordsflorist cannot.
  • NUSPARK  |  SATURDAY, OCTOBER 8, 2016
    [Google] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords.  Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale.  Example.
  • FATHOM  |  THURSDAY, NOVEMBER 5, 2015
    [Google] Quick Guide To Google Mail Ads
    Google is a leading technology company worldwide, providing top internet-related services globally. As a notable trailblazer in online advertising technology, the digital marketing environment is often transformed by Google’s updates. Blog Feed Higher Education Google google mail ads internet marketing Marketing Online Marketin
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Google] Why Google Doesn’t Like Your Flat Website
    Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. But, if your website is just an amalgam of landing pages going to nowhere (in other words your pages don’t go deep with drill-down capability to more gooey, rich content), Google is less than impressed.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 23, 2014
    [Google] Google Glass and I
    Google Glass is the first step in the amalgamation of offline and online. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg You and I thrash back and forth between these two worlds, trying desperately to integrate one into the other. And so it goes with every new technology.
  • FATHOM  |  WEDNESDAY, JANUARY 6, 2016
    [Google] Why You Should Consider Google Adwords Call-Only Campaigns
    About a year ago, Google AdWords launched a new campaign option for click-to-call capabilities: the Call-Only Campaign. The post Why You Should Consider Google Adwords Call-Only Campaigns appeared first on Fathom. Before the launch of Call-Only, AdWords offered a Call Extension option. So, why should you consider Call-Only campaigns?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Google] Does Google Think Your Website Is Spam?
    And we all know how Google hates spam. Google is not a fan of excessive ads on websites, and they'll ding you for it. 5) Their Sites Have Lots of Dead Ends, P ages Not Found, and Broken Links. What Then, Does Google Care About? Google also wants you to create the best possible user experience for your site visitors.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 22, 2017
    [Google] Is Your Content Fresh Enough to Attract Google?
    The post Is Your Content Fresh Enough to Attract Google? So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. appeared first on Marketing Insider Group. Content Marketing
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 3, 2012
    [Google] Copyright expert Nicholas Wells on the newest Google Bowling
    How can a lawyer explain Google Bowling? Nicolas has also authored several textbooks on system administration and network security.  So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Google] Tips & Tricks for Searching Google Like a Pro [Infographic]
    Sometimes, I wish Google would just read my mind. But they don''t -- and after a few atetmpts, I just want to hand over the reins to Google and say, "Can you please just find me what I''m looking for?". You''d think those search terms would return relevant results -- it''s not like I typed in "cool shoes" and hoped for the best.
  • MARKETRI  |  THURSDAY, JUNE 14, 2012
    [Google] Using Google Drive to Drive Collaboration: What's the Verdict?
    After a few months of waiting for it to be ready, I've finally tried out the new Google Drive and I definitely recommend others to take it for a spin! tested Google Drive to sync files I want to share, from both my server and hard drive, to access them remotely across synced devices and to share with others. Google Drive wins.
  • WRITING ON THE WEB  |  SATURDAY, FEBRUARY 26, 2011
    [Google] High Quality Content Sites Is What Google Wants
    There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. You and your pages shouldn’t be concerned, except if you’re trying to game the system.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Google] 6 SEO Tools to Analyze Your Site Like Google Does
    Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. Yikes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Google] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes. Google Ripples in Google+.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Google] What Google’s New Algorithm Means For You
    You may have heard that Google recently changed its search engine algorithm. The change seeks to downplay those websites that used so-called “black hat&# techniques such as “content scraping&# or “keyword stuffing&# to game the Google system. Google Announces Search Engine Algorithm Change. Relevance is key.
  • JUNTA 42  |  SATURDAY, DECEMBER 5, 2015
    [Google] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
    Finally, Google Plus gets a makeover, but should marketers invest time there? New ways to find and stream app content (31:00): When Google got started, search was focused on finding the best information on websites. Meet the new Google Plus (36:21): Google+ continues to evolve, TechCrunch reports. It depends. Yahoo!
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google] A Visual History of Google Algorithm Changes [Infographic]
    In the beginning, Google''s search engine really wasn''t all that good. Every time Google found a weakness in its ability to deliver relevant, high-quality search results, it made fixes to address it. This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Google] Google+ Announces Gmail Integration
    The most recent update comes courtesy of Google+. One of Google's most powerful marketing platforms outside of their core search engine is Gmail. Google+ is coming to the inboxes of the more than 200 million Gmail users. Lets look at exactly how Google is handling the integration. Email Gets WAY More Social.
  • FATHOM  |  TUESDAY, DECEMBER 1, 2015
    [Google] Google Shakes Up the Local Search World… (kinda)
    Google made a pretty big change to their search results recently. Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below. Here’s the low-down…. Click here.
  • NUSPARK  |  SUNDAY, APRIL 22, 2012
    [Google] Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns
    Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.  Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Google] The 100 Most Expensive Keywords on Google [Infographic]
    Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX. SEO PPC Daily IGSS
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 26, 2014
    [Google] Why Google’s latest change should worry you
    Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you. Should we grab the pitchforks and torches to storm Google’s castle, demanding they change it back?
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Google] Google Unleashes Structured Snippets
    Recently out of Beta, Google has rolled out Structured Snippets Extensions. While still a new feature that will need some testing for optimal results, here is what you need to know about them: Google Structured Snippet creation view in AdWords. Ad Example from the Google AdWords blog. They each must be 25 characters or less.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 7, 2012
    [Google] How to Manage Your Google+ Community
    Google has made it impossible to igmore their social media platform, Google+ and Google Business Pages (which replaces Google Places pages as of last week). Many businesses stare agape at the vast unknown of the Google+ platform, paralyzed by fear and hesitate to interact for fear of upsetting their website ranking.
  • SAZBEAN  |  MONDAY, AUGUST 15, 2011
    [Google] Google+ Posts Now Appear in Google Search Results
    Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. News & Notes
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Google] The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
    To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs. Google+ Social Business TwitterBusinesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. What Does Social Business Really Mean?
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Google] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Skyglue takes Google Analytics to the next level.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Google] 10 Google+ Power Tips for B2B Social Media
    Early adopters flocked to Google+ when it was launched last year because that is what they do. Another social network was not what they needed, but it is part of Google and worth checking out. In the past year Google+ has shown to have an effect on search results, because Google is always trying to improve their search results.
  • BIZNOLOGY  |  TUESDAY, JANUARY 21, 2014
    [Google] Dominate your personal brand on Google Images
    He doesn’t like what comes up on Google Images when he searches. Google doesn’t like to work too hard on delivering results but when Google can’t find recent, fresh, and accurate photos, it tends to dig through the dumpster for just about anything. Google can get desperate. Feed Google!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 29, 2015
    [Google] CDNs have what Google needs, speed
    Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to do his daily training runs with the like-paced. The post CDNs have what Google needs, speed appeared first on Biznology.
  • SAZBEAN  |  TUESDAY, JUNE 25, 2013
    [Google] Bing vs. Google for Business Listings
    Having a Google Places business listing is a no brainer, but is it worthwhile to also have a Bing Places listing too? Is Bing Places for Business better than Google+ Local? – Is Bing Places for Business Better Than Google+ Local? by Josh McCoy The post Bing vs. Google for Business Listings appeared first on Sazbean.
  • BIZNOLOGY  |  TUESDAY, AUGUST 27, 2013
    [Google] Owning Google Search is so easy–yet very very hard
    It’s the same thing with  search engine optimization (SEO)  and Google. . Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Even Google’s human ninja reviewers often get fooled. Image via CrunchBase. Loopholes. It’s
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Google] An Overview of the Major Google Algorithm Updates of 2014
    Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. The Major Google Algorithm Updates of 2014. The Animals: A Quick Refresher.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 30, 2014
    [Google] How to Post on Google Plus and Get Results
    Wondering why your link drop and run isn’t working on Google Plus? I’ve got answers for you! Google+ is the only social media platform that provides formatting for their posts.  I’m going to break down the elements of a great Google Plus post and show you what works for successful Google Plussers.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Google] Connect the Online Dots with the Power of Google Plus
    Google Plus is still a mystery to many but ignoring the megawatt power of Google search is a mistake unless you’re trying to remain invisible. If the question is “how can I be found in the online world,” Google is your answer. Getting started with Google Plus is worth your time. Google Plus Author information.
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 1, 2011
    [Google] What Are Your First Impressions Of Google+ As A B2B Marketer?
    It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. Despite the huge numbers, Google+ remains invitation-only. We are eager to see how Google integrates Google+ with other products.
  • SAZBEAN  |  MONDAY, OCTOBER 31, 2011
    [Google] Sazcast Episode 33 — Google Services with Dave Peckens
    Google Services with co-host Dave Peckens. Here are the links we discussed in the podcast: Google’s What Do You Love? Google Sketchup. Google Trends. Google Sites. Google Wallet. List of Google Services & Apps. Show notes. Picassa. Flickr. Subscribe to the feed. Sazcast
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Google] Will Google+ Overtake Facebook? [Data]
    Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. Then again, Google Buzz had 9 million posts within 56 hours of its release.and we all know what happened to Google Buzz. Already, there are SEO benefits to having a Google+ business page.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [Google] Google+ Is it a Digital Disruption for CMOs?
    Google + or Google - ?  20 Experts Voice Their Opinions. Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook.  Google spent several years trying to succeed in the social networking space that included two failed entries in Google Buzz and Google Wave. 
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Google] How to Optimize Your Content for Google's Featured Snippet Box
    In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. There's been a lot of conflicting advice out there, including the idea that Schema.org data was the reason behind Google displaying this data.
  • PWB MARKETING BLOG  |  THURSDAY, JUNE 30, 2011
    [Google] Google Analytics Now Tracks Facebook Likes, Tweets, and Google +1.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Google] How to Thrive in Google’s New Mobile Search Index
    Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. Google’s solution is to split its index of web pages into two parts, one for desktop and one for mobile, to provide the best user experience on each device. With more than 3.2 Create a Mobile-Optimized Website.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2017
    [Google] 7 Vital SEO Trends to Know for Google Rankings in 2017
    Use these seven SEO trends to improve your Google search rankings in 2017. With an ever-evolving search interface, real-time Penguin algorithm updates, and also Panda now introduced as part of its core algorithm — Google changes fast. Let’s face it: Developing an SEO strategy today isn’t easy. Content Marketing
  • NUSPARK  |  SUNDAY, APRIL 29, 2012
    [Google] How Labels works in Google Adwords; benefits of the new feature
    For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. At this early stage, you really want to think about how you can use this feature. Label: How-To. Label: Outcomes.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Google] A Few Quick SEO Wins Your Google+ Page Needs
    The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely. Why publish to Google+?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Google] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.
  • WRITING ON THE WEB  |  TUESDAY, MAY 17, 2011
    [Google] What Google and Facebook Hide From You
    Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Scattered Marketing, or Content Marketing Google Map? Patsi Krakoff’s Google Video. That doesn’t interest me.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Google] Google’s new privacy policy is definitely good for Google
    Many of you probably got an e-mail last week from Google announcing its new privacy policy. After all, Google gives a lot of stuff for nothing–I depend on Gmail, Google Calendar, and many other free functions–so it is only fair that we give something back. It’s a contract between Google and me.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Google] Google Making its Biggest Effort Yet?
    After trying multiple times, Google has introduced another attempt to take on Facebook and dominate the social networking scene.   The biggest question is whether this new product will attract enough users to be competitive. On Tuesday, Google launched its latest social networking service called The Google+ Project. What is it?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Google] Facebook and Google Going Big on Online Display Ads
    But Google broke through for the first time this year, delivering nearly 40.5 The reason for this sudden rise, comScore explains, is the battery of products Google is marketing, which include Google Chrome, Google Offers and Google+. You’re not imagining things. ComScore released its U.S. million). With Yahoo!
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 22, 2012
    [Google] Grow Your Google+ Business Page with the Power of Sharing
    The Power of Sharing on Google+ While the power of sharing works on any social network, many of us using Google+ to market our businesses have noticed that network’s ability to boost the effect through the roof. Google+’s secret weapon, unequaled in any other social network: Shared Circles. Google
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Google] Google's Biggest Social Search Update Yet Features Google+ Content
    Google+ is changing the web, even if you don't want it to. But hey, if you don't want to take it from us, another search update from Google today might help to convince you. Today, Google is launching three new features to its search update, dubbed "Search plus Your World." Do you have a Google+ business page yet? You: 0.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Google] How Google Is Killing Native Advertising
    Google. How Google Is Penalizing Native Publishing Programs. Google requires publishers to disclose paid content in sitemaps and treats paid content, including the Forbes BrandVoice articles I looked at, differently than editorial content. Judging by their policy, Google seems to concur. What Marketers Can Do. Surprise!
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 27, 2015
    [Google] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
    Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Learning to network like a pro starts with using the good old social skills […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+.
  • BIZNOLOGY  |  TUESDAY, MARCH 27, 2012
    [Google] Answers to Your Google+ for Business Questions, Part 1
    Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts.  You are welcome to engage with Google using your current email address instead of signing up for Gmail or using Google Apps for Business.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 11, 2012
    [Google] Just One B2B Social Media Reason for Google Plus: Search
    Google just rolled out Search, Plus Your World and B2B companies need to take notice. If you have been taking a wait and see attitude, or you just don’t have the bandwidth for Google Plus , Google just changed the game and moved this to the top of your priority list. Share links on Google Plus. But for now.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Google] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” Responsive design is Google’s recommended design pattern , and allows a website’s design to “respond” appropriately to whatever screen size it is viewed on.
  • BIZNOLOGY  |  THURSDAY, APRIL 5, 2012
    [Google] The Rise of Content Strategy–What to do about Google killing SEO
    answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible. As How is Google killing SEO? Google made a decision in December to stop releasing data on its signed-in users.
  • SAZBEAN  |  MONDAY, JANUARY 23, 2012
    [Google] Top Industries Advertising with Google in 2011
    Wondering where Google makes it’s money? WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue? WordStream , Provider of AdWords solutions.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 17, 2012
    [Google] Understanding Security and Privacy in Google+
    Don’t monkey around with your Google + security. I don’t use Google+, why should I care? Except maybe for Pinterest , these days this statement can best apply to Google+. Taken together, these mean that Google+ isn’t likely going to simply disappear like Buzz did. It is been with us for just about one year now.
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Google] 7 Recent or Unique Google Adwords features you should be utilizing today.
    When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?  Subscribe.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2016
    [Google] 3 Common Reasons Google Isn’t Indexing Your Website
    The post 3 Common Reasons Google Isn’t Indexing Your Website appeared first on Marketing Insider Group. Search Marketing google indexing SEOYou can spend weeks developing a website for your business, only to find that customers can’t even find it. Without visibility in search engines, all of that hard work will go to waste.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Google] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. First, copy and paste the list of domains into a Google spreadsheet. What are Custom Reports? Now to the good stuff!
  • NUSPARK  |  TUESDAY, JULY 5, 2016
    [Google] Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
    That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. AdWords allows you to compare results between Google and partners. By default, Google targets the location, and people with an interest in your location. Google will adjust bids to reach that goal as well.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Google] Best Google AdWords Tips and Tactics of 2010
    Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. ADVERTISEMENT.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Google] 5 Ways to Get the Most From Google+ Communities
    Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: Google. Photo credit: Wikipedia.
  • BIZNOLOGY  |  TUESDAY, AUGUST 7, 2012
    [Google] How to court Google with chivalry and courtly love
    Google Demands Courtly Love. Google requires courtship and courtly behavior. While it is perfectly fine to have passion and excitement in your content-creation as your write your way into the Web and into Google’s many index servers, it’s not OK to go for a home run on your first date. Never try a Google Crashers.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 2, 2013
    [Google] RIP Google Keyword Tool – What to Use Instead
    No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Google] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Google] What Exactly Does Google Consider High Quality Marketing Content?
    In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. Every 24 hours, 2 million unique blog posts are published.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 8, 2014
    [Google] Google Unleashes New Unsubscribe Feature for Gmail
    Google has significantly simplified the unsubscribe process for Gmail users. In a recent Google+ post , Google announced that when you email a Promotions, Social or Forums message that includes an unsubscribe link, they’ll automatically place an unsubscribe link front and center next to the from address above your message.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Google] Google Penalties – All You Need to Know
    Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. Google has looked at your site and determined that it violates their lengthy search quality guidelines , so they slap a manual penalty on your site(s).
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Google] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    No problem – Google+ Hangouts to the rescue! If you’re not familiar with Google+ Hangouts, it’s a free video chat service that allows you to catch up with friends via computer, phone or tablet. Our very own search engine optimization guys hosted their own Google+ Hangout with Skadeedle , discussing keywords.
  • BIZNOLOGY  |  TUESDAY, APRIL 17, 2012
    [Google] Why Can’t I Share to Google+ From My Apps for That?
    Hey, Google! Your Google+ app isn’t anywhere to be found. At first, I would post or check-in separately to Google+, using the photos taken on Hipstamatic or Instagram, but recently I don’t really want to go through the trouble. Even my RunKeeper app posts to Twitter and Facebook.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Google] Google AdWords Releases “Advanced Reporting” in Select Accounts
    Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! I was just looking at some various accounts today and noticed a “reports” tab in the top navigation in one of the accounts. campaign, ad group, etc.)
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Google] How to Please Google in a Post-Hummingbird World
    In the last three years, there have been 45 Google Search algorithm updates, all of which have enhanced the search engine’s ability to properly evaluate the user’s search query and provide the most relevant search results possible. Understanding Google''s Hummingbird Algorithm. But that is no longer the case.
  • MARKETING ACTION  |  MONDAY, OCTOBER 7, 2013
    [Google] Google’s Angry Birds
    Google’s announcement of their new search algorithm, Hummingbird , has certainly received a lot of attention from the press, both in the SEO industry and in the general business press. This chart is MozCast ’s “weather report;” it shows turbulence in the Google algorithm over time. And where does that data come from?
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Google] 10 Awesome Google+ Presentations to View Today
    The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. Google+ is here. Google+ is here. Google+ 101 Guide " by Supernova Studios. Google+ 101 Guide. Google+ WTF is Google Plus? What now?
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Google] 9 Google Drive Tips You'll Wish You Knew All Along
    If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. That''s why it''s easy to forget that Google Drive is actually less than three years old -- and its predecessor, Google Docs, was launched less than ten years ago in 2006. Image Credit: Google.
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Google] The Simple Cure for Google Algorithm Update Anxiety
    Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. The condition was first discovered by scientists in April of 2003 when Google released its Cassandra algorithm update. Google Algorithm Update Anxiety Overview. Google’s Quality Guidelines - Basic Principles.
  • AVITAGE  |  SUNDAY, JUNE 8, 2014
    [Google] Why Google Plus is Our Company Content Hub (and should be yours)
    This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing.
  • FATHOM  |  WEDNESDAY, NOVEMBER 4, 2015
    [Google] A Look at Google Display Network Data over the Past 365 Days
    decided to look at Google Display Network (GDN) placements over the past 365 days. Two of placements were Google properties including youtube.com and mail.google.com. I was a bit surprised about how many sites were categorized under anonymous.google.com. Now onto cost! google.android.gm. pogo.com. littlethings.com. blogspot.com.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 31, 2012
    [Google] Google Plus Communities: Connect Your Brand Like Never Before
    In its relatively brief history, Google+ has rolled out more new features faster than any other social network. Google+ now has a groups feature called Communities. If you closely follow Google+, that last sentence has some shock value. Brand pages have been the stepchild of Google+. What Are Google+ Communities ?
  • JUNTA 42  |  THURSDAY, NOVEMBER 17, 2011
    [Google] GM Uses Google Plus for News Distribution to Media
    General Motors uses Google+ to distribute the right news to the right groups of people. Step 1: Set up your Google+ Brand Page ( Here is General Motors’ Google Plus Page ). Here is General Motors Google+ post on November 7, 2011 : Welcome to GM’s Social Media Newsroom on Google+. Very nice (and useful).
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 19, 2011
    [Google] Three Ways to Supercharge Social Media with Google Analytics
    If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Google Analytics is a powerful tool. Optimize Social Traffic.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Google] Amazon Echo vs. Google Home: 5 Important Distinctions
    Take Amazon Echo and Google Home, for example. Google Home. Google Home is described as “ a voice-activated speaker powered by the Google Assistant.” Here’s a look at how the app functions: But the Google Home device has far more capabilities than Allo. Raise your hand if you use Google Calendar. He’s right.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Google] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    But think about this: Google has really been around for over two decades. mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. Source: Google. Okay, fine.
  • HUBSPOT  |  FRIDAY, MARCH 11, 2016
    [Google] Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce
    If you’ve searched Google recently, then you may have notice something different. Only, instead of characters, it’s Google search results. They tell Google what you’re actually selling. Those right-side ads? They’re gone now. In their place is an opportunity for ecommerce companies. Hello Product Placement. How You Can Benefit.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Google] The Marketing Industry According to Google Autocomplete
    Well, Google''s kinda like that person for all of us. When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. So we decided to run a little experiment to see how Google Autocomplete feels about marketing today. 10) LinkedIn is.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Google] How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]
    Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. Simple! 1) Go to your Google Plus “Profile” page. 2) Click on “About.” But what happens if you write for multiple sites?
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Google] May Brings New Products and Updates from Google
    The first week of May was a busy one for Google! While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Google+ is Still Alive and Kicking.
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