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  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Google] 3 Reasons to Use RLSA in Google Shopping
    Google Shopping has seen major growth, and continues to be on the rise with no signs of slowing down.  In fact, shopping has seen so much growth that it looks as if it will surpass search in the coming years.  RLSA improves an advertiser’s ability to customize Google Shopping bids in response to the user’s behavior.
  • SYNECORE  |  THURSDAY, FEBRUARY 7, 2013
    [Google] Google Redefines Mobile with Adwords Enhanced Campaigns
    In one sense, Google’s announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to overlap and merge. So why is Google making these changes? LOCATION, LOCATION, LOCATION.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Google] Confessions of a Google Spammer
    Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Google Made Us Do It. Google, of course, saw it the other way around.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Google] Busting the Top 3 Google AdWords Myths
    If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. So, why has it taken so long for most inbound marketers to adopt Google AdWords? Myth #1: People Don’t Click On Google Ads. So yes, people definitely click on Google ads. AdWords
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Google] An Overview of Google Analytics Goals & Conversion Metrics
    There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google Analytics. What is a Conversion.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Summary: From Steve Grove, Director of Community Partnerships for Google+. Panel Description: .
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Google] How to Run a Meeting Like Google
    How to Run a Meeting Like Google. Current Issue. Risk-Free Issues. Subscribe Now. Investing. Companies. Technology. Innovation. Managing. Small Biz. Schools. Europe. Lifestyle. Magazine. SEPTEMBER 27, 2006. Viewpoint. By Carmine Gallo. STORY TOOLS. Printer-Friendly Version. Mail This Story. Reader Comments. Once, when the employee is hired.
  • BIZNOLOGY  |  WEDNESDAY, MAY 1, 2013
    [Google] Beyond the Google Privacy Policy to Free Market Privacy
    Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. Photo credit: Sean MacEntee.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Google] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google’s Long-term Vision. Google Maps and Local.
  • FATHOM  |  WEDNESDAY, JANUARY 6, 2016
    [Google] Why You Should Consider Google Adwords Call-Only Campaigns
    About a year ago, Google AdWords launched a new campaign option for click-to-call capabilities: the Call-Only Campaign. The post Why You Should Consider Google Adwords Call-Only Campaigns appeared first on Fathom. Before the launch of Call-Only, AdWords offered a Call Extension option. So, why should you consider Call-Only campaigns?
  • FATHOM  |  THURSDAY, JUNE 12, 2014
    [Google] Who is Dr. Google & Why Every Patient is a Digital Patient [Infographic]
    Google” has allowed patients to be more involved in their own healthcare than ever before. When patients start to notice something doesn’t feel quite right, they google their symptoms and make a preliminary diagnosis. Google” doesn’t stop after communicating with their real doctor. The ubiquitous “Dr.
  • MARKETRI  |  TUESDAY, DECEMBER 4, 2012
    [Google] Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps
    Ever since I became a content marketer, Google+ has been a bit of an enigma. But adoption was slow, and Google+ quickly went from being called a "Facebook Killer" to a “Ghost Town.” Thus, I present my 5 step guide to using Google+ for SEO. Google crawls and indexes the text in key places on your profile.
  • CONTENTLY  |  TUESDAY, AUGUST 30, 2016
    [Google] Infographic: What Marketers Need to Know About Google RankBrain
    Ever wonder what’s behind Google’s search results? It’s called Google RankBrain, an artificial intelligence system that handles ambiguous and never-before-seen search queries. As for effectiveness, Google revealed that RankBrain is smarter than the company’s engineers. Media Social Google seo
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Google] Google Launches New Search Interface: Google Instant
    Have you ever thought finding what you were looking for on Google took too long? Google did. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google. How Google Instant Changes SEO. Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 18, 2011
    [Google] 14 Awesome Google Labs Experiments You May Have Missed
    by Jesse Noyes | Tweet this Google+ has been the talk of the digital town the past couple of weeks. But while Google’s latest jump into social media is exciting, it can be easy to forget just how much cool stuff Google rolls out on a regular basis. Google Squared makes data more digestible. Google Bookmarks.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 27, 2012
    [Google] Google Plus Hangouts for Business: Customer Contact on Steroids
    Mark Traphagen during the live Hangout broadcast at Google Fiber Center in Kansas City. Hangouts are almost without a doubt the most touted feature of Google Plus, especially when it comes to business use of the platform. Let’s start with an overview of the features and variations of Google+ Hangouts.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Google] The Ultimate Google+ Cheat Sheet
    Google+ is growing like crazy. In this post, we've compiled the best content about Google+ from all across the web. Use it to learn how to leverage Google+ for both business and personal uses. Google+ Vocabulary: Quick Reference Glossary. Enter a keyword, and see public Google+ posts on that topic. Google+ 101.
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Google] An Exhaustive List of Google's Ranking Factors [Infographic]
    billion people use Google search each month to make 114 billion searches. According to comScore , Google holds 67.6% of the U.S. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for. More than 1.1 search engine market share. That''s quite a list.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Google] Is Google Hummingbird a Win For Marketers?
    Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. In short, Google is getting smarter.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 15, 2012
    [Google] How to Skyrocket Customer Engagement via Google+ Brand Pages
    When it was launched last year,  Google+  set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter. It’s the search giant’s version of Facebook Pages, allowing  businesses to connect with followers or “circlers” in Google parlance. Google
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Google] Google+ Local Replaces Google Places: What Local Businesses Should Know
    Sayonara, Google Places! Today, Google is taking the first step to eradicate Google Place pages and transition to new Google+ Local pages. Time to bite the bullet and learn how to use Google+. Looks like last year's Google acquisition of Zagat is finally being put to good use. The Google+ 'Local' Tab.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Google] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  The post A CMO’s Guide to Conversion Metrics with Google Adwords appeared first on NuSpark Marketing. Top funnel.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, MAY 2, 2012
    [Google] Why You May Be Screwed If You Don’t Take Google+ Seriously
    Pay  Careful Attention to the Upper Right hand Corner of Google Search Results. If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement in the  ‘content marketing’  topic. Fortunately, we show up there, too. Yikes!
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 2, 2011
    [Google] How B2B Companies Can Use Google +1 for Recommendations
    Google just announced the +1 feature to bring social recommendations to search. Instead of updating a Facebook profile one time or leaving a trail of likes on sites across the web, the Google +1 shows up when people are looking for information using search. People in your My Contacts group in Google Contacts. Go to [link]. 2.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Google] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. named it “paid.”
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Google] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. named it “paid.”
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Google] Google Allows Select Brands to Turn Google+ Posts Into Display Ads
    If there''s one company that knows how to shake things up, it''s Google. And once again, there''s new news from the tech giant -- this time, it''s for Google+ (and something many brands should be pumped about). What''s more is that Google stated these ads can be run across the 2 million Google Display Network sites.
  • MARKETING EDGE  |  SATURDAY, JULY 23, 2011
    [Google] Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita
    marketing social media Chris Brogan Geoff Livingston google plus google+ google+ for businessTime 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Quick and to the point.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Google] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to decrease bid 25%, with now a minimum bid of $1.00 Summary.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Google] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to decrease bid 25%, with now a minimum bid of $1.00 Summary.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 19, 2014
    [Google] Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
    Over the past decade and a half, Google has continually updated its core search ranking algorithm to incorporate an increasingly complex set of “quality signals” and indicators of subject-matter authority. So, how exactly does Google Authorship work? ” Can We Build Our Trust With Google Plus by newraycom.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 27, 2012
    [Google] Three Ways to Use a Personal Google+ Profile to Build Your Business
    Getting Personal on Google+ While the personal trust principles mentioned above are applicable to any social media network, they can be especially powerful on Google+. Google+ makes building and maintaining relationships easy. Once people get into mutual circles on Google+, the community bonds get tight quickly. Google
  • JUNTA 42  |  SATURDAY, DECEMBER 5, 2015
    [Google] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
    Finally, Google Plus gets a makeover, but should marketers invest time there? New ways to find and stream app content (31:00): When Google got started, search was focused on finding the best information on websites. Meet the new Google Plus (36:21): Google+ continues to evolve, TechCrunch reports. It depends. Yahoo!
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Google] Three Ways to Build Links in the Age of Google Penguin
    Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Image credit: Getty Images via @daylife.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Google] Does Google Think Your Website Is Spam?
    And we all know how Google hates spam. Google is not a fan of excessive ads on websites, and they'll ding you for it. 5) Their Sites Have Lots of Dead Ends, P ages Not Found, and Broken Links. What Then, Does Google Care About? Google also wants you to create the best possible user experience for your site visitors.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Google] How to Optimize Your Content for Google's Featured Snippet Box
    In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. There's been a lot of conflicting advice out there, including the idea that Schema.org data was the reason behind Google displaying this data.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Google] How to Use Google Plus to Boost your Overall Social Platform
    The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. While the overcomplicated and underused Google Authorship program may not be in play any longer, ranking higher in Google search certainly hasn’t gone out of style.
  • NUSPARK  |  SATURDAY, OCTOBER 8, 2016
    [Google] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords.  Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale.  Example.
  • PWB MARKETING BLOG  |  FRIDAY, JULY 29, 2011
    [Google] 20 Most Expensive Google AdWords Keywords [Infographic]
    Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? B2B Internet Marketing Google Analytics Google AdWordsflorist cannot.
  • FATHOM  |  THURSDAY, NOVEMBER 5, 2015
    [Google] Quick Guide To Google Mail Ads
    Google is a leading technology company worldwide, providing top internet-related services globally. As a notable trailblazer in online advertising technology, the digital marketing environment is often transformed by Google’s updates. Blog Feed Higher Education Google google mail ads internet marketing Marketing Online Marketin
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Google] Why Google Doesn’t Like Your Flat Website
    Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. But, if your website is just an amalgam of landing pages going to nowhere (in other words your pages don’t go deep with drill-down capability to more gooey, rich content), Google is less than impressed.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Google] The Message of Google’s New Algorithm: Be Authentic or Else
    Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. For Just as Google’s update is putting a shiver down the spine of SEO company executives, it should make content factories shudder as well.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Google] Tips & Tricks for Searching Google Like a Pro [Infographic]
    Sometimes, I wish Google would just read my mind. But they don''t -- and after a few atetmpts, I just want to hand over the reins to Google and say, "Can you please just find me what I''m looking for?". You''d think those search terms would return relevant results -- it''s not like I typed in "cool shoes" and hoped for the best.
  • MARKETRI  |  THURSDAY, JUNE 14, 2012
    [Google] Using Google Drive to Drive Collaboration: What's the Verdict?
    After a few months of waiting for it to be ready, I've finally tried out the new Google Drive and I definitely recommend others to take it for a spin! tested Google Drive to sync files I want to share, from both my server and hard drive, to access them remotely across synced devices and to share with others. Google Drive wins.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Google] 6 SEO Tools to Analyze Your Site Like Google Does
    Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. Yikes.
  • WRITING ON THE WEB  |  SATURDAY, FEBRUARY 26, 2011
    [Google] High Quality Content Sites Is What Google Wants
    There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. You and your pages shouldn’t be concerned, except if you’re trying to game the system.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Google] What Google’s New Algorithm Means For You
    You may have heard that Google recently changed its search engine algorithm. The change seeks to downplay those websites that used so-called “black hat&# techniques such as “content scraping&# or “keyword stuffing&# to game the Google system. Google Announces Search Engine Algorithm Change. Relevance is key.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Google] Google+ Announces Gmail Integration
    The most recent update comes courtesy of Google+. One of Google's most powerful marketing platforms outside of their core search engine is Gmail. Google+ is coming to the inboxes of the more than 200 million Gmail users. Lets look at exactly how Google is handling the integration. Email Gets WAY More Social.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 25, 2012
    [Google] New Features That Make Google+ a No Brainer for Business Marketing
    People ask me all the time why I’m so excited about Google+ as a marketing tool. This brings me back to why I’m such a Google+ evangelist. It’s because of the unique and integral connection of G+ with Google search. Google+ head Vic Gundotra called search “ commercial intent.” Google
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Google] Are you being caught in Google’s Filter Bubble?
    As Google tailors each of our searches based on our search history, it is inexorably limiting the possibilities and quality of our searches. research SEO google verbatim helen brownCan’t see the video? Click here: Mark Schaefer interviews Helen Brown. Her livelihood depends on it! Did you learn something from this video?
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google] A Visual History of Google Algorithm Changes [Infographic]
    In the beginning, Google''s search engine really wasn''t all that good. Every time Google found a weakness in its ability to deliver relevant, high-quality search results, it made fixes to address it. This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Google] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. This means that as you work on making pages of your site mobile-friendly, once Google is able to detect the website changes, you should see a “mobile friendly” label for that page.
  • NUSPARK  |  SUNDAY, APRIL 22, 2012
    [Google] Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns
    Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.  Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Google] The 100 Most Expensive Keywords on Google [Infographic]
    Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX. SEO PPC Daily IGSS
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Google] Build Your Google Plus Page Following with Topical Pages
    So what if you could create opt-in subscription lists on Google+? Google+ Circles to Save the Day! When Google first introduced Brand Pages for Google+ last winter, they frequently touted Circles as Google+’s secret weapon for businesses looking to target customers and prospects via social media. Right?
  • FATHOM  |  TUESDAY, DECEMBER 1, 2015
    [Google] Google Shakes Up the Local Search World… (kinda)
    Google made a pretty big change to their search results recently. Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below. Here’s the low-down…. Click here.
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Google] Google Unleashes Structured Snippets
    Recently out of Beta, Google has rolled out Structured Snippets Extensions. While still a new feature that will need some testing for optimal results, here is what you need to know about them: Google Structured Snippet creation view in AdWords. Ad Example from the Google AdWords blog. They each must be 25 characters or less.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 7, 2012
    [Google] How to Manage Your Google+ Community
    Google has made it impossible to igmore their social media platform, Google+ and Google Business Pages (which replaces Google Places pages as of last week). Many businesses stare agape at the vast unknown of the Google+ platform, paralyzed by fear and hesitate to interact for fear of upsetting their website ranking.
  • SAZBEAN  |  MONDAY, AUGUST 15, 2011
    [Google] Google+ Posts Now Appear in Google Search Results
    Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. News & Notes
  • JUNTA 42  |  THURSDAY, NOVEMBER 17, 2011
    [Google] GM Uses Google Plus for News Distribution to Media
    General Motors uses Google+ to distribute the right news to the right groups of people. Step 1: Set up your Google+ Brand Page ( Here is General Motors’ Google Plus Page ). Here is General Motors Google+ post on November 7, 2011 : Welcome to GM’s Social Media Newsroom on Google+. Very nice (and useful).
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Google] The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
    To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs. Google+ Social Business TwitterBusinesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. What Does Social Business Really Mean?
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Google] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Skyglue takes Google Analytics to the next level.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Google] An Overview of the Major Google Algorithm Updates of 2014
    Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. The Major Google Algorithm Updates of 2014. The Animals: A Quick Refresher.
  • SAZBEAN  |  TUESDAY, JUNE 25, 2013
    [Google] Bing vs. Google for Business Listings
    Having a Google Places business listing is a no brainer, but is it worthwhile to also have a Bing Places listing too? Is Bing Places for Business better than Google+ Local? – Is Bing Places for Business Better Than Google+ Local? by Josh McCoy The post Bing vs. Google for Business Listings appeared first on Sazbean.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Google] 10 Google+ Power Tips for B2B Social Media
    Early adopters flocked to Google+ when it was launched last year because that is what they do. Another social network was not what they needed, but it is part of Google and worth checking out. In the past year Google+ has shown to have an effect on search results, because Google is always trying to improve their search results.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Google] Will Google+ Overtake Facebook? [Data]
    Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. Then again, Google Buzz had 9 million posts within 56 hours of its release.and we all know what happened to Google Buzz. Already, there are SEO benefits to having a Google+ business page.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Google] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    ” With G+ brand pages, Google is practically giving you the search engine fish pond. Unlike some of Google’s previous toe-dippings into social media (Buzz, Wave), G+ is not a bolt-on. It is designed to be fully-integrated into all thing Google. Google had much grander designs for it. Google
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 1, 2011
    [Google] What Are Your First Impressions Of Google+ As A B2B Marketer?
    It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. Despite the huge numbers, Google+ remains invitation-only. We are eager to see how Google integrates Google+ with other products.
  • SAZBEAN  |  MONDAY, OCTOBER 31, 2011
    [Google] Sazcast Episode 33 — Google Services with Dave Peckens
    Google Services with co-host Dave Peckens. Here are the links we discussed in the podcast: Google’s What Do You Love? Google Sketchup. Google Trends. Google Sites. Google Wallet. List of Google Services & Apps. Show notes. Picassa. Flickr. Subscribe to the feed. Sazcast
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Google] How to Thrive in Google’s New Mobile Search Index
    Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. Google’s solution is to split its index of web pages into two parts, one for desktop and one for mobile, to provide the best user experience on each device. With more than 3.2 Create a Mobile-Optimized Website.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [Google] Google+ Is it a Digital Disruption for CMOs?
    Google + or Google - ?  20 Experts Voice Their Opinions. Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook.  Google spent several years trying to succeed in the social networking space that included two failed entries in Google Buzz and Google Wave. 
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Google] A Few Quick SEO Wins Your Google+ Page Needs
    The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely. Why publish to Google+?
  • PWB MARKETING BLOG  |  THURSDAY, JUNE 30, 2011
    [Google] Google Analytics Now Tracks Facebook Likes, Tweets, and Google +1.
  • NUSPARK  |  SUNDAY, APRIL 29, 2012
    [Google] How Labels works in Google Adwords; benefits of the new feature
    For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. At this early stage, you really want to think about how you can use this feature. Label: How-To. Label: Outcomes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Google] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? How Much Am I Spending? All questions should start with the PPC budget. At what cost?
  • WRITING ON THE WEB  |  TUESDAY, MAY 17, 2011
    [Google] What Google and Facebook Hide From You
    Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Scattered Marketing, or Content Marketing Google Map? Patsi Krakoff’s Google Video. That doesn’t interest me.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Google] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. B2B Google Search Engine Marketing Blog
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Google] Facebook and Google Going Big on Online Display Ads
    But Google broke through for the first time this year, delivering nearly 40.5 The reason for this sudden rise, comScore explains, is the battery of products Google is marketing, which include Google Chrome, Google Offers and Google+. You’re not imagining things. ComScore released its U.S. million). With Yahoo!
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 27, 2012
    [Google] How to Create Google+ Posts That Get Read, +1ed, and Re-Shared
    In this post I want to highlight why Google+ should be an important part of your content marketing strategy, and how you can best take advantage of what it has to offer. Why Use Google+ in Your Content Marketing? Google+ allows a variety of content options. Google+ enables you to create “rich” posts.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Google] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    But think about this: Google has really been around for over two decades. mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. Source: Google. Okay, fine.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 2, 2014
    [Google] If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It
    Establishing a business presence on Google Plus, however minor it might be, is seriously one of the biggest no-brainers in social media marketing. Indeed, Google Plus is the layer that ties. Google Plus Business Facebook Google Social Media Marketing Social network Twitter YouTube Comments Thanks Brett!
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Google] Google's Biggest Social Search Update Yet Features Google+ Content
    Google+ is changing the web, even if you don't want it to. But hey, if you don't want to take it from us, another search update from Google today might help to convince you. Today, Google is launching three new features to its search update, dubbed "Search plus Your World." Do you have a Google+ business page yet? You: 0.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Google] Google Making its Biggest Effort Yet?
    After trying multiple times, Google has introduced another attempt to take on Facebook and dominate the social networking scene.   The biggest question is whether this new product will attract enough users to be competitive. On Tuesday, Google launched its latest social networking service called The Google+ Project. What is it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 29, 2014
    [Google] Google Pants and 10 Hilarious Highlights from The Marketing Companion
    Nothing But the Funny Bits features some of our most popular “products” that got us laughing the hardest, including: Google Pants — The Party in your pants! The post Google Pants and 10 Hilarious Highlights from The Marketing Companion appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Google] How Google Is Killing Native Advertising
    Google. How Google Is Penalizing Native Publishing Programs. Google requires publishers to disclose paid content in sitemaps and treats paid content, including the Forbes BrandVoice articles I looked at, differently than editorial content. Judging by their policy, Google seems to concur. What Marketers Can Do. Surprise!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 11, 2012
    [Google] Just One B2B Social Media Reason for Google Plus: Search
    Google just rolled out Search, Plus Your World and B2B companies need to take notice. If you have been taking a wait and see attitude, or you just don’t have the bandwidth for Google Plus , Google just changed the game and moved this to the top of your priority list. Share links on Google Plus. But for now.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Google] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” Responsive design is Google’s recommended design pattern , and allows a website’s design to “respond” appropriately to whatever screen size it is viewed on.
  • SAZBEAN  |  MONDAY, JANUARY 23, 2012
    [Google] Top Industries Advertising with Google in 2011
    Wondering where Google makes it’s money? WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue? WordStream , Provider of AdWords solutions.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 3, 2016
    [Google] Google Removes Sidebar Ads: What It Means for Advertisers
    On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. The sidebar is now reserved for only the Google Knowledge Graph  and Product Listing Ads. Goodbye to Sidebar Ads. SEO Implications.
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Google] 7 Recent or Unique Google Adwords features you should be utilizing today.
    When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?  Subscribe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Google] New insights into online radio, podcasting and Google +
    Mobile implications for content consumption and “digital snacks” Surprising new numbers on Google+ (is it finally a real thing?). The post New insights into online radio, podcasting and Google + appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The phenomenon of Instagram and Snapchat.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 6, 2011
    [Google] How One Business Used Google Plus to Fight Their Competition
    While the conversation that I am going to share below could have happened on any social media website, the stickiness, immediate responsiveness, integration with Gmail, and limitless character count at which you can input your thoughts makes Google Plus a great place to have deep and serious conversations. Google Iuvo Systems, Inc.
  • NUSPARK  |  TUESDAY, JULY 5, 2016
    [Google] Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
    That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. AdWords allows you to compare results between Google and partners. By default, Google targets the location, and people with an interest in your location. Google will adjust bids to reach that goal as well.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Google] What Exactly Does Google Consider High Quality Marketing Content?
    In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. Every 24 hours, 2 million unique blog posts are published.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Google] Best Google AdWords Tips and Tactics of 2010
    Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. ADVERTISEMENT.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Google] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Google Business Listings. When you “Google” your organization’s brand name, have you noticed a more comprehensive set of information? Here Google Rich Answer Boxes.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 8, 2014
    [Google] Google Unleashes New Unsubscribe Feature for Gmail
    Google has significantly simplified the unsubscribe process for Gmail users. In a recent Google+ post , Google announced that when you email a Promotions, Social or Forums message that includes an unsubscribe link, they’ll automatically place an unsubscribe link front and center next to the from address above your message.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 2, 2013
    [Google] RIP Google Keyword Tool – What to Use Instead
    No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Google] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Google] Google Penalties – All You Need to Know
    Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. Google has looked at your site and determined that it violates their lengthy search quality guidelines , so they slap a manual penalty on your site(s).
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