• BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Google] What does Ricky Bobby know about SEO? 31 stats
    98% of all business to business relationships are traced back to a search on Google. source: Google ). 25% of Google search are for local businesses or establishments. Video is 50 times more likely to get organic page ranks in Google than plain text results. “If you ain’t first you’re last” said Ricky Bobby.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Google] 16 Reasons Why People Leave Your Website
    Google's major mobile algorithm update is here , so if your site isn’t responsive to mobile devices, you'll likely lose out significantly in the organic search rankings. You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. Design matters. Crazy, right?
  • HINGE MARKETING  |  SUNDAY, MAY 24, 2015
    [Google] [Video] Top 5 Marketing Tools Visible Experts℠ Use to Grow Their Reputation
    On Google+ or LinkedIn? Based on interviews with over 130 Visible Experts℠ and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to increase their visibility in the marketplace and generate leads. Are speaking engagements worthwhile? Share your tips by submitting a comment.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    someone $12 an hour to run a Google keyword. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Google] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • EMAGINE B2B BLOG  |  FRIDAY, MAY 22, 2015
    [Google] Google Search Console; A Softer Gentler Google Webmaster Tools?
    In an attempt to be more inclusive with its Webmaster Tools, Google has rebranded it, Google Search Console. Now, Google claims that not only webmasters and SEO professionals, but business owners, marketers and everyone in between, can confidently monitor their website performance in the Google Search Console.
  • HINGE MARKETING  |  FRIDAY, MAY 22, 2015
    [Google] Professional Services Marketing Today’s Blog Roundup
    Since research shows professional services buyers are more likely to search for a firm on Google than talk to personal references, it’s important for firms to prioritize online marketing strategies to stay competitive. On Google+ or LinkedIn? We’ve seen a lot of new trends emerge so far in 2015.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Google] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    When in doubt, do a quick Google search. Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade? Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or called up to the second floor to ask a question.
  • FATHOM  |  THURSDAY, MAY 21, 2015
    [Google] Consumer Brand SEO Pulse: 5.21.15
    Google confirms it made a “Quality Update” and Bing will soon roll out its own mobile ranking algorithm. “​The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up”. Google had been denying any official updates, until this week. It’s been a week of algorithm updates and announcements.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Google] Social Media Influence Marketing: Why Include Blogs
    Twitter | Facebook | Google+ | LinkedIn |. In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. Author information. Raymond Morin. Raymond Morin. Social Media Influence
  • VIRALLY BLOG  |  THURSDAY, MAY 21, 2015
    [Google] Keywords…. Keywords Everywhere! But How And Why?
    The easiest way to find out what keywords to use is by using an online tool like WordPlanner or Google Adwords Keyword Planner. Google Adwords allows you to type in a word and it shows the most popular variations of these keywords before you set up billing for your campaign. What Keywords Do I Use? What Is The Longtail Of Keywords?
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Google] 3 Reasons Why Mobile Matters for Professional Services
    Google Now Favors Mobile-Friendly Sites And Bing is soon to follow. While updates to Google’s search algorithm are certainly nothing new, the recent update that happened on April 21, 2015 was a bit more of a game-changer than usual. On Google+ or LinkedIn? Does responsive design make that much of a difference?
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Google] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. So how exactly will the Google buy button work? What It Is. Hmmm….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Google] 33 Inspiring B2B digital marketing case studies
    Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. Although Google Adwords was successful at generating leads for Axway, competition for top keywords was fierce and drove up conversion costs. Axway million. million. million. million.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Google] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    Admittedly, if Instant Articles is rolled out to brand publishers, we might find ourselves having to rethink our SEO strategy -- in the conventional, Google-centric sense of the phrase, anyway. Last week, Facebook made a big announcement : the release of their new Instant Articles feature. But I think he's missing the point. Not so fast.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Google] Google’s New Search Analytics Report: What You Need To Know
    This month has been a busy one for Google. With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Clicks: In this new report, you can filter to look at the pages on your site with the top number of “clicks” from Google.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Google] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    will help them get better results in Google searches. On Google+ or LinkedIn? "You can create a business, choose a name,” Sir Richard Branson told Inc. magazine , “but unless people know about it, you're not going to sell any products." …Or, professional services, for that matter. Don’t omit a photo either.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 20, 2015
    [Google] Is SEO Dead? Long Live Social Search!
    So tell me Google, what might I be interested in? Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Enter the new wave of intent modeling.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Google] Content Marketing: How This Software Company Achieved More with Less
    They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Those that allocated more got greater results.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Google] 3 Marketing Lessons Learned in 3 Weeks
    Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. Google is Serious About Mobile. Ok…it might have been a case of everyone overreacting but on April 21 st Google did release their new algorithm and it turns out some sites have been affected in a negative manner.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Google] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    Customize the presentation in PowerPoint Review and update the pricing, quote and proposal Before leaving for the sales call, check Google maps to see how long it will take to get there, and find a nearby coffee shop And you can expect a similar set of activities post meeting. There was plenty of content, conversations and cowboy hats.
  • VIEWPOINT  |  TUESDAY, MAY 19, 2015
    [Google] Dead is Dead! (At Least in Sales and Marketing)
    Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream. Have you noticed how many things are dead these days? Cold calling is dead. Outbound marketing is dead. Many say that even marketing as a whole is dead.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Google] 5 Technology Services Blogging Blunders to Avoid
    Related Stories Six Essential Online Marketing Tools for AEC Firms Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently. So before you begin blogging, it’s a good idea to put together a roadmap.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 19, 2015
    [Google] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Two studies commissioned by Google last year confirmed that “local searchers are ready to act. The social extension shows searchers how many followers you have on Google +.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Google] Search isn’t about search anymore, it’s about social
    Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Influencer Outreach.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Google] Looking for an Instagram Scheduler? Check Out Onlypult
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Looking for an Instagram Scheduler? This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Google] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    This passes authority in Google’s search algorithm, which helps drive more search traffic to the article over the long-term. When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Users were also excited -- Instant Articles are much faster and more interactive than typical mobile websites. Maybe.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Google] 5 Ways to Incorporate Social Media Into Your Next Hotel Event
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services. Marketing.
  • SYNECORE  |  MONDAY, MAY 18, 2015
    [Google] Nostalgia Marketing: What is It?
    Next, Using Google Maps, the video appeared to be set in their hometown. Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. Suddenly, I began seeing ads for the return of Surge, which is when I realized I wasn’t the only one who yearned for its return to the shelves.
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Google] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Wrong. Content marketing takes work. Authenticity Is Key. Do your homework. Be a presence.
  • VIRALLY BLOG  |  MONDAY, MAY 18, 2015
    [Google] 7 Tips For Content Marketing
    Use Google’s Keyword Planner and find out the most popular keywords in your industry, and slot them into your posts. Content Marketing is the best type of marketing for any business and a lot are doing it without realising. Here are some tips to get the most out of your content marketing. #1 Always Add Images To Posts. Events
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Google] May Brings New Products and Updates from Google
    The first week of May was a busy one for Google! While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Google+ is Still Alive and Kicking.
  • HINGE MARKETING  |  MONDAY, MAY 18, 2015
    [Google] Rethinking Referral Marketing: A New Research-Based Approach to Referrals
    On Google+ or LinkedIn? When it comes to professional services marketing techniques , the referral is as tried and true as it gets. Decade after decade, firms have sought to generate referrals from clients and turn successful relationships into new business. And they’ve continued to follow this strategy because in principle, it works.
  • BIZNOLOGY  |  MONDAY, MAY 18, 2015
    [Google] What have you learned from Mobilegeddon?
    What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. Google has begun downgrading sites that don’t use responsive design or in some other way optimize their display on small screen sizes. Search Marketing Google mobilegeddeon search algorithm search marketingLike this post?
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Google] 5 Tips to Create an Effective Slideshare Call-to-Action
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish. At first glance, that might sound like cynical advice. Author information. Ann Smarty. Ann Smarty. SlideShare
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Google] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    On Google+ or LinkedIn? Ever wonder why your competitors seem to attract and lock in the best prospects? Chances are it’s not their logo or tagline. And it’s not their irreverent blog or their brilliant USP. Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 15, 2015
    [Google] Using Pinterest for Collaboration
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Using Pinterest for Collaboration by Jeff Sieh - Maximize Social Business. Pinterest isn’t the first tool that many people think of when it comes to collaboration, […] Author information Jeff Sieh Jeff Sieh contributes a monthly column on Pinterest. Pinterest
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Google] SEO and Content Marketing: A Love Story
    Google has become more advanced so that keywords must be placed in meaningful and relevant ways. Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. How do the two differ and how are they alike? This week, I invited Jack Dawson of  webfia.com. CM is content.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Google] Facebook Uses Mobile Video to Take Over the World
    No wonder Zuck always seems to have a smirk on his face. A few years ago, if you would’ve asked me to name the tech giant that would use mobile and video to dominate the digital marketing world I'd have tossed a coin between Apple and Google. To be fair, Google still leads Facebook in videos viewed on mobile devices. Here goes.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Google] 10 Awesome B2B Publishers’ Subscriber Pages
    It looks just like a Google alert. We’re always looking for examples of subscription pages for new ideas and inspiration. After browsing through hundreds of different publishers websites, we came across these 10 subscription landing pages we think are pretty cool. Without further ado: AfterMarket Business World (Automotive). Nice save! Medi
  • WINDMILL NETWORKING  |  FRIDAY, MAY 15, 2015
    [Google] Blogger Outreach: Pet Bloggers are the New “it” Girl
    Kristen on Google+. Twitter | Google+ | LinkedIn |. As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Google] Consumer Brand SEO Pulse: 5.14.15
    What’s next for Google and mobile? Google’s mobile update seems to be effecting non-mobile-friendly sites inconsistently, but changes have still been pretty minimal. Google Testing Faster & Lightweight Mobile Search, Plus Optimizing Your Web Page for Slow Connections?”. Can you possibly replace “not provided” keyword data?
  • HINGE MARKETING  |  THURSDAY, MAY 14, 2015
    [Google] Why Visible Experts Could Be the Difference-Maker Your Accounting Firm Needs
    On Google+ or LinkedIn? Today’s accounting and financial services firms are facing many unique challenges that drive their marketing and business decisions. As the baby boomer generation gears up for retirement, the accounting industry is experiencing a period of transition in leadership and organization. ” 42.5 percent).
  • BIZNOLOGY  |  THURSDAY, MAY 14, 2015
    [Google] Digital Transformation: Digital Darwinism or survival of the nimblest?
    Google it, and you will find plenty of papers, articles, blog posts, and even books about it. This is my second blog post covering the topic of Digital Transformation. You can read the first one here. Digital Darwinism is one of them. It’s sexy, it’s catchy, and it sounds very smart. It was not in their DNA to become extinct.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 14, 2015
    [Google] How to Use a Lead Generation Item on Facebook
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | How to Use a Lead Generation Item on Facebook by Amy Hall - Maximize Social Business. Wondering how to get more leads for your business? Think Social Media, think Facebook. Every business should have a Facebook page. Email Marketing
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Google] Google AdWords Releases “Advanced Reporting” in Select Accounts
    Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! I was just looking at some various accounts today and noticed a “reports” tab in the top navigation in one of the accounts. campaign, ad group, etc.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Google] Why you need to re-evaluate the design of your blog
    If your site stinks on mobile, you’re not only fighting frustrated readers, but also Google! Google has implemented a new algorithm that penalizes sites it considers unfriendly to mobile devices. Instead of reacting to a Google Algorithm change, proactively design for your audience, wherever they are. Design matters. Let go.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Google] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
    She also teamed with Sean Garrett (Twitter) and Brian O’Shaugnessy (Skype, Google) to create The Pramana Collective, one of the Valley’s most influential yet mysterious (two years without a website) agencies. Yet in 2010, when Facebook’s longtime head of PR, Brandee Barker , stepped down, Kara Swisher, then of AllThingsD , wrote just that.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Google] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Use Google Analytics to understand the content that’s performing well on your site, and Google Adwords Keyword Planner to research concepts related to your subject. Google Trends can tell you some of the hot topics being searched as well as subjects people are interested in that are relevant to your themes. What then? Yikes!
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Google] 6 Data-Backed Lessons for Content Marketers in Europe
    Notice that Google organic traffic (SEO) had much more positive ratings than Facebook, LinkedIn, Twitter, and Google+ as an organic content distribution option. 5) Paid distribution on social is still not being utilised much. 49% of respondants don't use Google Remarketing. The question is, how?
  • NUSPARK  |  WEDNESDAY, MAY 13, 2015
    [Google] The Lead-form Thank you page; A critical page to engage new leads
    Related Posts: SEO: The Importance of Conversion over Rankings and Traffic Social Media Monitoring Keys to Optimizing a Website to Drive Conversions 7 Recent or Unique Google Adwords features you should be… From text ad copy to landing pages; key elements to increase. The best way to start? Conversion Tactics
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Google] Six Essential Online Marketing Tools for AEC Firms
    When you’re searching for a web analytics tool for your site, consider Google Analytics. Google Analytics will also help you track referral traffic, so you’ll know where your traffic is coming from. 2. To find out, consider brand mention tools like Google Alerts or Mention. On Google+ or LinkedIn?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 13, 2015
    [Google] Five Ways Marketers Can Personalize The In Store Shopping Experience
    Image Source: Google Images. Any retailer knows the supreme importance of the in-store visitor. It doesn’t matter by what means they were brought into the establishment (short of asking to use the bathroom); once they are inside they are a retailer’s best bet for an immediate sale and continuing patronage. You can’t close a sale if the.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Google] If you stopped publishing your social content, would anybody notice?
    We post weekly to other sites like Pinterest and Google Plus … and then of course there’s my personal profile, which is active on each of those sites as well. We post weekly to other sites like Pinterest and Google Plus … and then of course there's my personal profile, which is active on each of those sites as well.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Google] How to Work More Effectively With Global Teammates
    Here at HubSpot, we use Cisco WebEx and Google Hangout for virtual meetings. As the world continues to become more connected, global and virtual teams are becoming increasingly prevalent. According to a recent Economist report , 78% of us work or have recently worked in a global team. Also, schedule emails in advance with tools like Sidekick.
  • BLOG MY CALLS  |  TUESDAY, MAY 12, 2015
    [Google] How will Google’s Mobile Search Announcement Impact Ad Tech San Francisco 2015?
    recent report from Google regarding mobile search may have a large influence on the focus of this year’s event: “Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers.
  • FATHOM  |  TUESDAY, MAY 12, 2015
    [Google] Secrets of Agile Content
    In all seriousness, we can learn something from pioneering content methods, as Marcia Riefer Johnston of Content Marketing Institute illustrated in her recent article on agile content development , talking with leaders at companies like Facebook, Google and PayPal. And yes, the word is in my headline. What do they mean by speed ?
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 12, 2015
    [Google] 7 Warning Signs Your Website Is In Serious Trouble
    If you look at the success of the head honchos like Amazon, Google and Apple, you’ll see that it is fueled by their ever-evolving user experience. If Google’s algorithm update didn’t scare you enough, maybe their statement that more searches are being done on mobile devices than desktops in 10 countries including U.S. and Japan will.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Google] Much Ado About Data
    An example of back lash from data use is when a New York newspaper published a Google maps picture with the addresses of 66,000 hand gun owners shortly after a shooting at a school in Connecticut. They are giving those details to you because they trust you won’t misuse them or spam them.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Google] A Quick Guide To Facebook Marketing
    The algorithm that Facebook uses irritates me because it’s constantly changing (much like Google’s) and Facebook is powered by marketing, so of course paid adverts take the preference. However, saying that, they are doing that for the users benefit. Don’t focus your page all about selling, put out your best content.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Google] The Speakers at the Social Tools Summit #SocialTools15
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Speakers at the Social Tools Summit #SocialTools15 by Neal Schaffer - Maximize Social Business Our community manager, Debbie Miller, has been monitoring the stream (while she is on stage as a panelist!)
  • HINGE MARKETING  |  TUESDAY, MAY 12, 2015
    [Google] Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
    Google has never been reluctant to shake up the status quo when it comes to their search algorithms. These game-changers defined new best practices for the field and penalized blackhat tactics that once reliably lifted sites to the top of the rankings—all in the interest of serving Google users more relevant content. On LinkedIn?
  • BIZNOLOGY  |  TUESDAY, MAY 12, 2015
    [Google] Can Google find you in your online store?
    Google Prefers Sites with Esprit de Corps. I was sitting in the Dunkin’ Donuts on Duke Street in Alexandria, Virginia, and a handsome, well-dressed, middle aged African American gentleman came into the store and did a slow walkabout. For Google, this means broken links, broken pages, ten-year-old templates. lives. Use it.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 12, 2015
    [Google] What’s in a Name? From Royal Babies to Brands
    Think about Google—it’s an abstract name that didn’t mean much when the business started but now has come to represent many things, primarily the ability to rapidly search a topic (People even use ‘google’ as a verb to mean ‘search’ in general!). Author: Ellen Gomes What’s in a name? Great question.
  • DIRECT RESPONSE COACH  |  TUESDAY, MAY 12, 2015
    [Google] Direct Mail vs. Google Adwords (PPC)
    On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. To be sure, these are two very different types of marketing programs. Apples to oranges, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Google] Is there a place for social media in a boring business?
    Search — Google is now showing tweets more prominently is search results. This is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? Are you a conversational business? Are you conversational … or could you be? There is another option.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 12, 2015
    [Google] How to Build Strong Brand Storytelling From the Inside Out
    Intranets, Yammer and Google hangouts won’t reach everyone if they’re not tech-connected. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them to get to know us, like us, talk about us and think what we sell is a good idea.
  • CMO ESSENTIALS  |  MONDAY, MAY 11, 2015
    [Google] What Matters to You in a Marketing Publication? [Poll]
    Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting. On CMO Essentials, we talk a lot about customer-centric marketing , but as a reader, you are our customer. Using the poll below, please check all the options that you value in a publication. Other posts of note include –. Example posts include –.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Google] Marketing in 2015: Not for the Faint of Heart
    Keep up on developments at Search Engine Land , Google Inside Search blog or Moz’s Whiteboard Friday. And watch Google, which recently began rolling out its “Mobilegeddon” algorithm update. You aren’t crazy. In this complex story-distribution world, your prospect gets hit with about 3,000 marketing messages a day , says Seth Godin.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Google] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. We live in a world overflowing with information vying for our attention. Even through the barrage of endless marketing messages, there are some firms that stand out in our minds. We call them high-visibility firms. Of course expertise is crucial.
  • WINDMILL NETWORKING  |  MONDAY, MAY 11, 2015
    [Google] The New Sales Model is Social Listening
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | The New Sales Model is Social Listening by Craig Jamieson - Maximize Social Business. At least by classic definitions, I have never considered myself to be a particularly good salesperson. That doesn’t mean that I don’t get the job done. Social Sales
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Google] The Ultimate Guide to Getting a Job After You Graduate
    Moreover, when you’re talking to potential employers or alumni in careers you’re interested in pursuing, take good notes. I’d recommend creating a Google doc with the name of the person you’re talking with, the company he or she works for, key takeaways from the call, and next steps. Google yourself. We want to help. Listen.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 11, 2015
    [Google] Is Marketing Broken?
    Check out the video below: Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Yeah I said it. Hey, I’m one of you! want to be a part of great, meaningful work that contributes to the success of a business. Look around you. Can you remember the last banner ad you saw? Look to the right.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Google] 7 Speakers You Won't Want to Miss at #INBOUND15
    He'll also cover how to use Google Trends and other tools to predict which types of content to create from this data. 7) Tara Hunt , Director of Audience Development at Totem. I'm thrilled to announce that we've already begun announcing speakers and sessions for this year's conference. Follow @rmmageddon. Follow @portergale.
  • MARKETING ACTION  |  MONDAY, MAY 11, 2015
    [Google] 3 Strategies to Drive Search Engine Marketing Success
    Sites listed on the first Google search results page generate 91.5% of all traffic from an average search. Google and the other search engines are continuing to gather more and more information about searchers and the Google mobile update on April 21 has already accelerated this. Let’s look at just a few of the numbers.
  • LEADERSHIP  |  FRIDAY, MAY 8, 2015
    [Google] Interesting Infographics: Be More Competitive By Nurturing Big Data
    This infographic, from Clear Ci , explores some of the best places to harvest data today, including social media posts, transaction records, Google search queries, digital pictures and video, and even smartphone GPS readings. The term “big data” has become one of those tech buzzwords that people seem to love. Big Data home infographic
  • VIDYARD  |  FRIDAY, MAY 8, 2015
    [Google] Your Video Marketing Strategy Still Needs YouTube (as well as Facebook)
    Check out this nifty infographic created at Syracuse University on some YouTube stats that might surprise you: The fact is, YouTube is the second biggest search engine, next to Google. We all know video marketing is here to stay; it’s no longer something marketers are playing with to see if it really generates interest and leads. Don’t cry.
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Google] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. We also saw that for an age-in Medicare campaign, Facebook generated a much lower cost per lead than Google. turning 65)?
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Google] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    It's official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets. This week, Google's Jerry Dischler wrote in a post on the official AdWords blog that "more Google searches take place on mobile devices than on computers in 10 countries, including the U.S.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Google] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Artificial intelligence is an important topic in our general society and seems to attracting increased attention, even though Google Trends suggests otherwise. Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans by intelligent machines to my usual list of obsessions.
  • FATHOM  |  THURSDAY, MAY 7, 2015
    [Google] Consumer Brand SEO Pulse: 5.7.15
    Google’s Mobile Friendly Algorithm a Week Later: Was It Really Mobilegeddon?”. link]. “Do Social Media and SEO Impact Google Rankings?”. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! How do people search? How does it differ from mobile to desktop? Keep reading to find out!
  • SYNECORE  |  THURSDAY, MAY 7, 2015
    [Google] 3 Ways to Make Your Brand More Magnetic
    For example, if you’re a company specializing in SEO and Google announces a change in their keyword ranking algorithm, you’ll want to make sure to immediately factor in the change and adjust your keyword optimization practices accordingly. Below are 3 ways you can keep your customers engaged and make your brand more magnetic. Stay Relevant.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Google] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 7, 2015
    [Google] FCRA Complaint Against LinkedIn Dismissed
    Facebook | Google+ | LinkedIn |. Case dismissed – good news for LinkedIn! On April 14, 2015, the United States District Court, Northern District of California, dismissed a lawsuit against LinkedIn that alleged the company violated the Fair Credit Reporting Act (“FCRA”).  Author information. James Wu. James Y. James Wu.
  • SYNECORE  |  WEDNESDAY, MAY 6, 2015
    [Google] Why Your Brand Should Invest in Mobile Video Advertising
    These moves are echoed by Google, who just yesterday announced a number of initiatives to transform its heretofore desktop-focused AdWords platform into a cross-device (read “mobile-centric”) advertising ecosystem. If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. Takeaway.
  • CONNECTING ELEMENT  |  WEDNESDAY, MAY 6, 2015
    [Google] What to expect from Google’s mobile update
    Dubbed ‘mobilegeddon’, Google’s latest update hit last week, and while we’re still waiting for the dust to settle here’s a quick rundown of what to expect. The post What to expect from Google’s mobile update appeared first on Connecting Element. Blog Mobile update mobile user experience mobile UX mobile-friendly website
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 6, 2015
    [Google] 10 Types of Questions to Use in Your Visual Marketing
    Does interaction on sites like Facebook, Twitter and Google Plus feel like a never-ending challenge? Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | 10 Types of Questions to Use in Your Visual Marketing by Rebekah Radice - Maximize Social Business. Are you struggling to improve social media engagement? You’re not alone!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Google] Take the test. Do you have a social media addiction?
    Find Kerry on  Google+  and Twitter. By Kerry Gorgone, {grow} Contributing Columnist “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. Seconds later, you fish your smartphone out of your pocket and fire up the Facebook mobile app. It is. But first, a few plain facts. Wired for social media addiction?
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 6, 2015
    [Google] Podcasting for Business: Leads and Exposure
    How Do I Grow My Business? “I found you on google.” That’s what the majority of leads that come to our business say when we ask the question: how did you learn about us? We love collecting leads. They come to us while we’re sleeping, boating or playing music. Jonah is a podcast producer and musician based in Portland, OR. Video
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Google] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    If one of your favorite phrases falls a few places — or, God forbid, drops off of the first page of Google results — then you’re immediately on the phone with your digital agency asking what happened and how it can be fixed. Listen: we need to talk. Take a seat, pour yourself a stiff drink, and put on your listening hat.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Google] You can only win search by winning social
    Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. Google’s an angry God, a vengeful God. Social Media Engagement is Not Just Dropping Links.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 5, 2015
    [Google] 5 Secret Ingredients For A Successful Website Margarita Mix
    Not only do you want your prospects and customers to be able to enjoy your site perfectly anytime, anywhere, but as of recently, Google officially made “mobile-friendliness” a ranking factor and your website will be penalized if it is not built for mobile devices. 2. Responsive – A B2B website must work on all devices.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 5, 2015
    [Google] One Big Reason Your Email Marketing Fails: It’s Not Responsive
    Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. If you missed it and want to know more, read my previous post, Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know. For an example, look at the email images below.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Google] 7 B2B Website Best Practices to Enhance Your Online Presence
    In fact, through it’s most recent algorithm update “ Mobilegeddon ” Google is now adjusting rankings based on mobile-friendliness and displaying search results with “mobile-friendly” tags. This will both improve accessibility for users and help Google understand the content of your images. Why is that?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 5, 2015
    [Google] 5 Ways Brands are Getting Creative With Blogger Outreach
    Kristen on Google+. Twitter | Google+ | LinkedIn |. As both technology and the consumer mentality evolve into a process that caters to real information, real opinions and real-time—marketers are obviously evolving their marketing partnerships and digital strategies to keep up. Author information. Kristen Matthews. Blogger Outreach
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