• CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Google] Marketing attribution systems: a quick look at the options
    I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not. Sometimes random is just random. How does the vendor do the attribution calculations?
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Google] Hacking Marketing: Rethinking Marketing Management in a Software World
    ORDER 60 OR MORE ADVANCE COPIES. I’ll provide a 60-minute conference call or Google Hangout with you or your group to talk about Hacking Marketing , answer your questions, or discuss any aspect of the fascinating intersection of marketing and technology that you would like. Software has eaten the world — and marketing too. John L.
  • JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Google] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    RECOMMENDED FOR YOU: How to Uncover Critical Content Marketing Insights Using Google Analytics. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss Dave Winer’s concerns about Medium as a publishing platform. This week’s show. Sponsor (33:10).
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google] Grande Guide to Social Advertising
    Google’s free Keyword Tool is a great starting point, but there are many options out there for brands. both Facebook Ads and Google AdWords2. it in direct contention with Google’s AdWords, and. Types of Facebook Ads In competition with Google’s AdWords, Facebook. In this way, AdShare is similar to Google’s. series.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google] Marketing Automation Simplified
    Marketing Automation. Simplified The Small Guide to Big Ideas PAGE 2 Table of Contents Introduction What is Marketing Automation? 4 The Role of Reactive Marketing. Using Behavioral Insights. 6 The Role of Database Marketing Maximize the Value of Your Data. 8 The Role of Targeting & Segmentation Keep It Focused. Offer Timely & Relevant Communication.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google] Grande Guide to B2B Blogging
    IMPROVE SEARCH RESULTS Search engines such as Google, Bing and Yahoo reward. Look at Google Analytics to. Blogger: Owned by Google, this is another easy-to-use. Google Analytics: The most turned-to source for. Google Blog Search: Google’s search capabilities. Grande Guide to. series. investment in time.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    someone $12 an hour to run a Google keyword. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Google] 3 Tips for Embarking on an Account-Based Selling Program
    great second step is to set up a Google Alert using the company name. Google Alerts are a great no-cost feature that send you news, blogs, web results and more containing any keyword you choose, as often as you prefer. As seen in the Cloudera study, ABS works. Be The Expert. Then click Save Search. Stay Up To Date. Closing Thoughts.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Google] The most important questions to make your marketing work
    Google and Bing use algorithms to determine which page or app best answers the questions their users—again, your customers—ask. Content Marketing Mobile Marketing Search Marketing Content marketing google now Internet of Things mobile mobile marketing search marketing Siri social media marketing strategyGood question. Why do they care?
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Google] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    Provide resources: In a world where everything is a Google away, it might seem like providing simple tools like loan calculators is a waste of time. In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. Finance. Let’s take a closer look. FINRA. Millennials.
  • FATHOM  |  THURSDAY, FEBRUARY 4, 2016
    [Google] Fathom SEO Pulse #56: Why You May Not Be in Local Results & More
    Here’s the latest SEO news: “Google’s FAQ on HTTP to HTTPS Migration”. Google’s John Mueller posted FAQs all about it. Google: Write Your Reconsideration Requests In Your Web Site’s Native Language Or Else…”. Google to Step Up Structured Data Support Over The Year”. link]. link]. link]. link]. link].
  • SALESPREDICT  |  THURSDAY, FEBRUARY 4, 2016
    [Google] How to Use Predictive Lead Scoring
    If Google can guess what you’re about to search for—based on what you, and others have searched for previously—why shouldn’t your CRM and marketing automation system tell you which leads and accounts to prioritize, based on whom you’ve successfully sold to before? 6 Ways to Make Your Marketing More Effective Using Predictive Scores.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [Google] Content Technology: How the Medium Improves the Message
    Their music alone may carry that wow factor for many, but what really drives their product home is how they deliver it—for instance, using Google Street View to create a music video based on your childhood neighborhood, and a then-unusual live stream of one of their shows where the audience could even choose their POV of the stage. Got that?
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Google] What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement
    While lower-priced tablets from Microsoft and Google may have impacted iPad sales and open figures, it’s possible that other Apple products may be cannibalizing sales. Last year, we saw significant changes in marketing technology. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. Desktop. Gmail.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 4, 2016
    [Google] 9 Ways To Improve Your Content Marketing SEO Ranking
    When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google? Content marketing for SEO ranking is still a major priority for marketers across brands. It makes sense – think about it. Content Marketing
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Google] 5 B2B Website Design Trends for 2016
    The emergence of inexpensive or free web-safe fonts like Google Fonts and Adobe Typekit means even more creative typography options will be seen on B2B websites. Seen by some as the next step up from flat design, material design was developed at Google for use on Android devices. Let’s take a look at the latest trends. 1.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Google] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    Subject matter – Using tools like Google Trends,  you can uncover breakout terms for which there are few instructional resources. A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. Really!
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Google] Latest Marketing Trends That Will Grow Your Tech Firm
    Google is another reason you should care about design. Google has made mobile friendliness a key criterion for driving the search ranking of a website. In other words, because your site is responsive, Google is more likely to send website traffic in your direction. 3. And so it is with marketing. The solution? Responsive Design.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 3, 2016
    [Google] 8 Essential Google Analytics Reports For B2B Marketing
    Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. Want to take your skills to the next level? Perfect. Are you […].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Google] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. Most of the work in any marketing analytics project is integrating data from multiple systems. Here’s a deeper look. It can connect with others through standard APIs.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Google] 8 Things to Do Before Interviewing Someone for Your Team
    Go ahead, Google “job interview tips” and within.27 Hiring the right talent for your organization has a direct impact on maintaining your competitive edge, so it is crucial that you don’t screw it up by short-changing the preparation required for the interview process. Hiring talent is scary. This should be a fundamental part of your job.
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Google] 3 Ways to Use Tableau to be a PPC Rockstar
    Working for Fathom, a digital marketing agency, I have access to thousands of data points across dozens of clients within multiple platforms such as Google AdWords, Bing Ads, Google Analytics, Yahoo Gemini and Facebook. So I need to start out with a confession. I’m a bit of a data nerd. Scratch that, I’m a huge data nerd. Reporting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 2, 2016
    [Google] Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
    Define & Track Conversions – Regardless of whether your organization uses goal tracking in Google Analytics or conversion metrics in comparable reporting platforms, make sure some form of conversion tracking is in place. understand their skepticism. The One Critical Requirement: ONGOING communication between sales AND marketing.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Google] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    Google also says video campaigns will soon be grouped just like any other ad through AdWords. That means videos will soon be even more likely to show up in Google searches. Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Google] Use Instagram as the starting point to promote your business online
    Content Marketing Social Media Marketing Facebook Flickr Google Hootsuite instagram social media twitterthought about getting everyone to install HootSuite and to Live Tweet through a business social media platform but realized that everyone would hate it. Why use Instagram as a starting point? Easier said than done, however. Like this post?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 2, 2016
    [Google] Get Moving: How Mobile Marketing Can Help Your Restaurant
    Google now factors in whether or not your website is mobile-friendly in their search ranking process. How can mobile change your business? In today’s crowded marketplace, small factors can have a massive impact on your bottom line. Take your mobile phone for example. Aren’t all websites “mobile?” What now? Need help?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Google] Break Through on Email with Easy-to-Use KPIs
    resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics. To clarify, by “done right” I mean permission-based email marketing with content that is personalized, relevant, timely, and highly optimized. Engagement.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Google] The Ultimate Content Marketer’s Social Sharing Checklist
    Google+. Personal Google+. Company Google+. Google+ Communities. With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. By But what should we be doing? The same direction.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Google] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    At the Content Standard we monitor visitor data daily using the Skyword Platform and Google Analytics —this allows us to know exactly who our target audience is, what they like, and what’s not resonating. Customer data—what would marketers be without it? We’d all be sea sponges. We get poked around and bend to the ocean current.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Google] 5 Tools to Manage Your Freelance Content Team
    Doing a Google search or finding referrals for freelancers is a time-consuming process. Going back and forth through emails and Google docs won’t cut it. An alternative to WordPress is Google’s Blogger, which is also a free and simple to use platform. This is where freelance employees come into play. Finding freelancers  .
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Google] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    Tools for Collecting Your Own Data: Google Analytics : Web analytics and reporting. Google Scholar : Books, studies, whitepapers, theses, abstracts and court cases are all easily searchable. Google Finance : Real-time stock market data. Google Fonts : A directory of downloadable, open source web fonts. Not a data analyst?
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Google] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Rants and raves include Marcus Sheridan’s and Ryan Hanley’s new podcast, The Hot Seat; Kevin Spacey’s thoughts on technology firms acquiring media companies; and a video that does a spectacular job of revealing the immense power wielded by the “Gang of Four” (Facebook, Amazon, Google, and Apple). This week’s show. Sponsor (39:47).
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Google] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    This is usually a good thing because it says to Google, " This page doesn't exist so don't crawl the page." If Google were to crawl all of these incorrect URLs then they would waste a huge amount of time, and ultimately spend less time crawling the pages we want them to. But even experts make mistakes, right? Yikes. Why Is This Good?
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 29, 2016
    [Google] Growth Hacking for Mobile Apps
    In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers. think it’s safe to say that mobile apps are seriously big […].
  • FATHOM  |  THURSDAY, JANUARY 28, 2016
    [Google] Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More
    Google: Why It Is So Hard To Confirm All Algorithm Updates”. One off the biggest struggles in the SEO community is that Google rarely confirms or denies algorithm updates. Google’s Andrey Lipattsev explains why it’s difficult for Google to do that. Live Now: Google Cache Goes HTTPS for HTTPS Sites”. link]. link].
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Google] 3 Ways to Use Customer Behavior History to Predict the Future
    One of your best friends when determining customer behavior predictions is your Google AdWords account. They told you when they searched Google for it. Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do?
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Google] How to Make B2B Content Curation a Win-Win [Podcast]
    The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). And what exactly is web presence optimization ?
  • HINGE MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Google] Developing Your Firm’s Next Generation of Industry Experts
    Google” them], and 59.9% When you ask a managing or senior partner in a professional services firm how they go about securing their reputation as an industry expert , they’ll tell you that it’s all about their experience and who they know. Two major changes of note are. the way people are finding industry experts and.
  • B2B IDEAS @ WORK  |  THURSDAY, JANUARY 28, 2016
    [Google] How To Use Google Trends To Improve Your Keywords and Content
    The post How To Use Google Trends To Improve Your Keywords and Content appeared first on MLT Creative. Keyword research is no longer the king of the SEO world. Creating loads of worthless content with your b2b company’s top keywords stuffed into it will now hurt you way more than it could ever help you.
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 27, 2016
    [Google] Two Call Tracking Trends to Keep an Eye On
    Here’s a big selling point for call tracking – Google Analytics and AdWords do not offer this capability. Here’s how it once began: People looked to the Yellow Pages to find phone numbers, and then came the ability to “Google” the information on a search engine. Two Call Tracking Trends to Keep an Eye On. Keyword-Level Call Tracking.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 27, 2016
    [Google] How the Internet of Things will change in 2016
    Now, technology has improved so that we can actually find things, like RFIDs and even project data onto Google Glasses and the like. There is one thing for certain when it comes to the Internet of Things (IoT) for this coming year: the numbers of online products and consumer goods will be increasing. According to Gartner Inc.’s forecasts, 5.5
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Google] 11 Top Tips For Developing YouTube Influencers
    But because of its integration into Google search and its own powerful search engine (No. worldwide after Google), YouTube has a significant edge in long-tail discoverability – which is where most of the action happens when people research products or services on the path to making a buying decision. Long-Tail Discoverability.
  • DIRECT RESPONSE COACH  |  TUESDAY, JANUARY 26, 2016
    [Google] Is a direct mail postcard enough?
    Do a Google search and see how many postcard companies are out there. The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Large, small or in between, [.].
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Google] 10 Things You Should Know as a Paid Search Newbie
    The first time logging into the Google AdWords can be overwhelming. Google AdWords is easily manageable after learning just a few tips and tricks. The search network includes Google search and other sites that show AdWords ads based on search results and are text ads. Ad space on Google search pages is competitive.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Google] The 411 on Mobile Apps
    Let’s say a new customer discovers your business by doing a Google search on their mobile phone. The world of mobile devices and the myriad of ways we use them is continually growing and evolving at a sometimes head-spinning rate. But what about small business mobile apps? Mobile commerce is now 30 percent  of all U.S. Why apps?
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Google] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    Google either announced or implemented a variety of changes, all of which reward brands striving to provide the best possible experience to website users. Let’s recap some of Google’s biggest changes in 2015. This change was probably the most momentous update Google made to its search algorithm in 2015. Google rethinks Google+.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 26, 2016
    [Google] Avoid Shooting Yourself in the Foot with a Social Media Risk Assessment
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Shoot first, ask questions later. Good idea for Wyatt Earp. Bad idea for your business. Far too often companies chose not to conduct a social media risk assessment in order to save a few dollars in the budget and instead opt to wait until something terrible happens and then react to it.
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Google] Once is Never Enough: How to Repurpose Content Like a Boss
    Three Google+ updates. A few minutes of a webinar. Google’s goal is to give searchers what they look for, as quickly and accurately as possible, and it tries hard to show pages with distinct information. Google will generally pick the higher-authority site to display, if it has to make a choice between two virtually identical pages.
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Google] Evaluating Marketing Agencies
    Using their clout to connect you to representatives at Google, Bing, Yahoo, Facebook, Twitter, LinkedIn and other large companies that get your advertising dollars. agency (n.): an establishment engaged in doing business for another. Source: Merriam-Webster. Does your in-house marketing work with an agency? Source: Merriam-Webster.
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Google] Understanding the 4 Pillars of Content Marketing
    To generate accurate insights, your organization needs to: Gather data from the right analytics platforms — Ensure your resource center content is hooked up to Google Analytics and your marketing automation platform, as well as any other analytics platforms to accurately measure key content marketing metrics. Creation. Experience. Insights.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Google] How Much Money Should You Be Making? [Infographic]
    Maybe we've Googled in hope of finding an answer. We've all wondered it before. Maybe we've asked someone for help. Maybe we've just worried in silence. How much should I be paid for my job? It's a tricky question to answer. After collecting over five thousand responses, we were able to uncover some nationwide salary trends. keep on reading.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 25, 2016
    [Google] Influencers: Paid or Earned Media?
    Twitter | Facebook | Google+ | LinkedIn |. Influencer marketing has never been more popular with businesses and organizations. Consumers no longer trust the brand or media and corporations. Marketers and public relations people have understood the importance of going through the influencers to reach their customers again. The […].
  • FATHOM  |  SUNDAY, JANUARY 24, 2016
    [Google] A Quick Guide to Live Streaming on Social Media
    While users have been able to live broadcast on Google Hangouts for a while now, Periscope and Meerkat (both tied to Twitter) emerged in 2014. Livestreaming is a huge trend in the social media world. If you are considering live streaming, you’ll first want to consider the several live broadcasting options out there. Announcement. Interviews.
  • ION INTERACTIVE  |  FRIDAY, JANUARY 22, 2016
    [Google] ion’s Marketing Technology Stack
    Google Analytics augments tool-specific measurement with a broader perspective and Geckoboard surfaces key metrics in real time to our organization. My friend and co-founder here at ion is Scott Brinker, aka ChiefMartec. jumped at the idea. ion may not be able to compete for a Stackie, but we can sure as heck make one. And there were more.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Google] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    For example, after having an in-depth conversation with one of your sales reps at a tradeshow, your prospect may do a quick Google search for your company and your targeted ad pops up. Author: Amber Tiffany The most personal conversations happen offline. Dial in on call intelligence. The missing link is call intelligence. Well done! Whoohoo!
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Google] Why You Won't Recognize SEO in Five Years
    More precisely, it's been linked directly to Google. App stores, by both Google and Apple, are still the primary mechanism for finding new apps and content. Often thought of as a quick search tool for the contents of your iPhone, Spotlight can actually search within apps and even bypass Google to bring you some web results.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Google] How to Build the Best Google AdWords Campaign
    Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. This involves some financial information so that Google can get paid for each click, so be ready with all your banking credentials. By the time we’re done, you’ll be an expert! Set Your Budget.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 21, 2016
    [Google] How to Write Blog Posts Faster – and Better
    Maybe you keep your notes and ideas organized in Evernote or Wunderlist or Google Keep (or many others) so that you’re able to dive right in when you sit down to your computer. If you’re in the business of regularly writing content on behalf of clients or for your company, you’ve likely gotten your process down to a science. Or maybe not.
  • FATHOM  |  THURSDAY, JANUARY 21, 2016
    [Google] Fathom SEO Pulse #54: Algorithm Updates, Hyper-Targeted Content & More
    Here’s the latest SEO news: “Moz Report: HTTPS Makes Up 25% of the Top Google Search Results”. Google only began indexing these pages in December. Google: Title Tags Are Not A Critical Ranking Signal”. Google Tests Installing Apps Directly Within the Mobile Search Results”. New Google Maps Suggest Edit Screen”.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Google] When Social Media Hurts
    For more information on how to use social media, check out this series on how to use Facebook, Twitter, Google+, YouTube and LinkedIn for staffing, or download our eBook: Social Media - A Game Plan for Staffing and Recruiting Firms. As a team of social media gurus, our team consistently preaches the value of social media to our clients.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Google] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. think a lot of online marketers will start spending more on social media and less on traditional search ads in 2016 and Google will need to focus on keeping their dominance in the world of digital advertising. Mike Tomita, Online Marketing.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 21, 2016
    [Google] Skyword Analytics Plus Google Analytics Make Us Better Storytellers
    They ensure that people flow in, stories flow out, and containers of data are never misplaced. I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. million metric tons of cargo. What changed?
  • HUBSPOT  |  THURSDAY, JANUARY 21, 2016
    [Google] What Great Bosses Do Differently [Podcast]
    In this episode of The Growth Show, Kim Scott, an author who's previously worked with companies like Twitter, Apple, Google, and Dropbox, dives into her framework for radical candor, and explains why it can build better companies. When was the last time you avoided giving valuable feedback because you didn't want to come across as mean?
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Google] 8 Ways to Improve Your Online Content Marketing
    In fact, popular search and social advertising tools such as Google AdWords Ad Extensions , Facebook Ads , LinkedIn Sponsored Updates , and Twitter Cards offer a streamlined way to promote your online content to highly targeted audience segments. Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in. Snackable Content.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Google] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    title tag should be about 70 characters or fewer in length so it doesn't get cut off in a Google SERP (Search Engine Results Page). This number can vary because Google seems to measure in pixels, not characters. Google will also bold certain keywords used in a search query, which can affect pixel width significantly. Facebook.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Google] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    title tag should be about 70 characters or fewer in length so it doesn't get cut off in a Google SERP (Search Engine Results Page). This number can vary because Google seems to measure in pixels, not characters. Google will also bold certain keywords used in a search query, which can affect pixel width significantly. Facebook.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Google] How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
    It’s the reason why marketers like Neil Patel can land consulting gigs with Google and Amazon, while the majority of other freelance marketers looking to work with name brands get turned away. When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory.
  • SALESFUSION  |  TUESDAY, JANUARY 19, 2016
    [Google] 3 Reasons to Introduce an Inbound Marketing Strategy
    You’ve likely heard about inbound marketing quite a lot in recent years, but many marketers are still unclear about how this approach differs from more traditional, outbound marketing and why it’s so valuable. Today, we’re going to change that. Inbound Marketing 101. Attracting customers with “pull” tactics (e.g. How Inbound Marketing Adds Value.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Google] What to Include in a Content Marketing Proposal
    Keyword search estimates ( Google Keyword Planner is helpful here) will give you an idea of the volume and competitiveness of phrases related to your client. Be sure to have reporting tools ( Google Analytics , BuzzSumo , Omniture , etc.) at your disposal to get this done. Here are some things to consider: Focus and Objectives.
  • BIZNOLOGY  |  TUESDAY, JANUARY 19, 2016
    [Google] Top-10 Biznology articles in 2015
    So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. What’s Google’s strategy? Google is a lying liar that lies. Everyone loves top-ten lists. 10 lessons on Walmart’s social media strategy. Why aren’t you cross-blogging on Medium?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 19, 2016
    [Google] 7 Steps To Creating A Stunning Visual Voice On Instagram
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. As a social media keynote speaker I do a lot of public speaking on social media, and one of the most common messages that I give is that every company needs a visual voice. This is especially true on purely visual social networks such as Instagram. When your mom calls […].
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 19, 2016
    [Google] Mobile Marketing Continues to Grow in Workplace
    Google reported that in the U.S., By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. According to a recent post in eMarketer.com , mobile is continuing to grow in the workplace. In 2014, the average non voice time U.S. adults spent on mobile devices surpassed that of desktops and laptops for the first time.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Google] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    To turn off interest-based ads on Android: Go to "Google Settings," then "Ads." In the past few years, Instagram has quickly become the go-to social network. And if you think it's just middle and high schoolers are the ones using the app, think again: Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Yikes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 19, 2016
    [Google] A simple hack that doubles your headline power
    One dilemma I’ve been struggling with — and I think I am not the only one — is crafting a headline that accomplishes what a good headline should: A high Click Through Rate on social channels AND in the Google search results. By Maël Roth, {grow} Community Member. There is only value in content that moves. So how do we do that?
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Google] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    For example, Google and Twitter partnered on a campaign about Small Business Saturday. As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows two or more companies to work on a project together, doing less work for more reward. Who doesn't want that? Co-Marketing. Co-Marketing vs. Co-Branding.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Google] How to Create an Editorial Calendar for Your Blog [Free Templates]
    Therefore, you'll have access to all three templates in Microsoft Excel, Google Sheets, and Google Calendar. If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. But for me, there's a system.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Google] Clever Conversion Tricks for Better Landing Pages
    To find out how fast your landing pages are loading, go to Google’s PageSpeed tool. Did you get a brand new budget for 2016? How’re you going to use it? Whatever you plan to do, consider this: What if you could get more results from every one of those dollars? What could you accomplish if every single one of those dollars went 10% further?
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Google] 47 Superb Social Media Marketing Stats and Facts
    Google Analytics) at 59%. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( V3B Blog ). Twitter is the second-most adopted at 98% followed by Facebook (96%), Instagram (a surprise at 85%), Google+ (78%) and Pinterest (67%). 70% of the U.S. billion last year to 2.5 billion by 2018. Of the 7.2
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Google] 5 AdWords Hacks to Ramp Up Your Display Ads
    Check out the average time on site from a GSP campaign within Google Analytics: GSP conversions can actually be the cheapest of all AdWords campaigns. Give Google the keywords, and it will find “relevant” placements for your ads (heavy air quotes on the relevant part). These are the tricks that you can implement today. with GSP ads. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 18, 2016
    [Google] The business case for dwelling on dwell time
    This is easily accomplished by going into Google Analytics and sorting your pages of content by clicking on both page views and average time on page: The best content measure would be something that combines content movement with content viewing — but more on that in an upcoming post! I’m a big fan of the New York Times. Now what?
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Google] How to Find the Perfect GIF: 10 Must-Try Websites
    The trouble is, finding the perfect GIF by hunting through Google Image Search or that desktop folder of your favorites can take way more time than it's worth. Serving as snackable -- and often laughable -- bits of visual content, GIFs help us accurately convey our thoughts and feelings when we're limited to virtual communication.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Google] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Google it and check some of them out to find one that best fits your needs. Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. with the goal of attracting new customers, retaining current ones and increasing the value of existing customer relationships.
  • HINGE MARKETING  |  MONDAY, JANUARY 18, 2016
    [Google] Elements of a Successful Brand 5: The Name
    Other names are pure abstractions, like Amazon, Alphabet, Google, and Karhoo. A brand is a complex organism. This is part five in a series of articles in which we examine a successful brand's component parts. Even after other critical elements have evaporated away, a brand's name still packs a punch. And very poor names, too.
  • BIZIBLE  |  FRIDAY, JANUARY 15, 2016
    [Google] CEO Liz Pearce Explains the Growth and Development of LiquidPlanner
    Pearce began her marketing career with PlayStation, before moving to Google and then Amazon. On Monday, Jan. 11, Liz Pearce, CEO of LiquidPlanner, joined Bizible for a fireside chat during the monthly Pipeline Marketing Playbooks meetup. In 2005, she decided to break away from the big guys and began her own consulting business. attribution.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 15, 2016
    [Google] 8 Ways to Use Facebook to Get More Email Subscribers
    Twitter | Facebook | Google+ | LinkedIn |. How can you make your social media marketing stronger and more effective? Integrate it with your email marketing. Combine Your Strategies I was a little surprised to learn this, mostly because I thought the percentages of current customers would be lower. Author information. Amy Hall. Amy Hall.
  • FATHOM  |  THURSDAY, JANUARY 14, 2016
    [Google] Fathom SEO Pulse #53: Major Core Algorithm Changes & More
    Google: Self-Signed SSL Certificate Won’t Work For HTTPS Ranking Boost”. Google may start validating SSL certificates before giving a ranking boost to HTTPS pages. Google Had a Major Core Ranking Algorithm Update This Past Weekend”. Google Panda Is Now Part of Google’s Core Ranking Signals”. 1mbVk9r. 1OvdZrK.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 14, 2016
    [Google] Using Social Media In Hiring Employees: A Refresher
    Facebook | Google+ | LinkedIn |. Using social media in the recruiting and hiring process of employee candidates has become routine these days.  With the start of the new year, many employers have developed strategic plans to expand and increase their workforce.  Author information. James Wu. James Y. James Wu. Social Media and Employment La
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Google] How to Spend Less Time on Email: 12 Tips for Keeping Your Inbox Under Control
    Learn more on Google's website.). If you use a different email client, do a quick Google search for the name of your email client + "keyboard shortcuts.". Managing your email inbox can feel like playing a never-ending game of whack-a-mole. Just when you think you've gotten to inbox zero and start doing your little victory dance.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Google] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    Google Plus+—418 million active users (December 2015). What Is Social Media & Social Media Marketing? Social marketing programs normally rally around creating relevant and attractive content to encourage readers to share it on their own social networks. What Are Social Networks? These networks are used for a number of reasons. Tumblr—273.7
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 13, 2016
    [Google] ICYMI: Round-Up of Marketing Predictions for 2016
    They suggest that Google may begin including apps in search results, that brands will begin to blur the line between social  media, e-commerce, and apps, and that, in general, apps will become more integrated into our personal lives (think of fitness trackers and other life-organizing apps). So many predictions, so little time, right?
  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Google] 3 Big Questions With SEO Expert Chuck Aikens
    To help us sort through what changes matter most to today’s marketers, we sat down with Chuck Aikens, CEO of Denver-based Volume Nine and a SEO veteran whose experience dates back to Google’s infancy. ToFu Chuck Aikens Google lead generation SEO Volume NineSearch engine optimization isn’t what it used to be.
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