• HUBSPOT  |  SATURDAY, NOVEMBER 22, 2014
    [Google] Why People Are Ignoring Your Emails [New Ebook]
    Google “business email mistakes” and you’ll find endless articles and resources. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. But they all say the same thing: Include a first name in the email. Avoid using business jargon. Don’t forget to include a greeting.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Google] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. 'The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists. How many of the following 19 elements are you confident about? Elimination or minimization of channel conflict.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Google] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ). 'If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. Photo on Flickr by Joe Goldberg.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Google] Thanks everyone for a great birthday!
    Google knows it. 'In the world of social media, everyone knows it is your birthday. It is a fact of life in this highly connected world we live in today, Jeff Ogden of Find New Customers celebrated a birthday yesterday, Matt Heinz of Heinz Marketing published How I Work  by me,  Check it out. Thanks, Matt. ESPN knows it. That was so nice.
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 21, 2014
    [Google] Should You Be Building Your Own B2B Marketing App?
    It''s called Hollywood and, as of today, it''s been downloaded more than 250,000 times from iTunes® and over 420,000 from the Google Play™ store. It''s predicted that revenue from the Google Play store will overtake Apple''s by 2018. 'Have you heard? Kim Kardashian created an app. How many apps do we really need? There are more than 1.2
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Google] There’s No Difference Between Black, White or Green people
    One of the reason I blog is for Search Engine Optimization, WordPress says that SEO is built-in and every post says “Hey Google. Here I am,”” Hi Google. 'Indiana High School Basketball. The award-winning marketing expert, Jeff Ogden , President of Find New Customers ( @fearlesscomp on Twitter. Nice to meet you.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Google] It’s the Little Things: How HubSpot Writes Microcopy
    In other words, they''re the perfect inspiration for HubSpot''s microcopy -- and Beth says she reads them so much that their website comes up before Google''s when she types a "g" into her search bar. 'Have you ever run into an error message that made you smile? Or a website prompt that was particularly clever or helpful? Getting Inspiration.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [Google] Interesting Infographics: The Road to Success through Paid Social Amplification
    Google Plus post ads. Infographics Social Media Facebook google plus home infographic outbrain paid social ads reddit stumbleupon Twitter YouTube 'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence.
  • WRITTENT  |  THURSDAY, NOVEMBER 20, 2014
    [Google] SEO Isn’t Dead: 10 Ways to Use It for Business
    They’ll help you win, regardless of what algorithm updates Google throws at you: 1. Create a Google Local Page. Not every business can sign up for a page on Google places. In fact,  web expert Casey Ark estimates the lifetime value of a Google local page for businesses at $10,000 or more! But here’s the thing.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Google] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    'I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 20, 2014
    [Google] Should CTR be a Key Performance Indicator for B2B Advertisers?
    The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. Based on historical performance and the factoring in of all these variables, Google gives an ‘estimate’ of your CTR and modifies your Quality Score accordingly. CTR on Google search partners does not.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Google] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
    'Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. Recently, Google has taken it one step further by including mobile-friendly labels alongside search results of websites offering a good mobile experience. blog Google
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Google] Elevate Your Holiday Marketing on Social Media
    Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | Elevate Your Holiday Marketing on Social Media by Debbie Miller - Maximize Social Business. 'It’s hard to believe 2014 is almost over! Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Google] WordPress.com and Search Engine Optimization
    SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. When someone Googles “sailboats,” how many pages of results do they have to scroll through before they see a link to your blog? The Myth:  I need to regularly submit Sitemaps to Google so it knows I’m blogging regularly.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Google] 7 Questions to Ask Before Creating a Video Campaign
    Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. 'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! Who’s your target audience?
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 20, 2014
    [Google] Fabtech Expo Recap
    Although I headed back to chilly Cleveland at the end of Day Two, the final day of the show was also packed with a presentation from   Google for Work’s Head of Manufacturing, Mike Walton on transforming manufacturing for the digital age. 'Rachel Kerstetter, PR Engineer, Sonnhalter. manufacturing employers need. Manufacturing at Wal-Mart.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Google] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. 'By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. And I had it.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] Google Rolling Out Mobile-Friendly Label in Search Results
    'In an effort to get companies to think about how people access their websites using mobile devices, Google has begun rolling out a new “mobile-friendly” label for its mobile search results. Simply add in your URL and Google does the rest. Definitely yes. In addition, mobile search volume is growing.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] Creating Sales Funnel Content for Manufacturing Marketing
    Now a simple Google search can get this job done and salesmen are not contacted until the final stages of a purchase. 'The sales funnel varies for each industry. For B2B industries such as manufacturing, the sales funnel can be a longer process than the B2C sales funnel. The 3 sales funnel stages are: Attract. Engage. Capture.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    Use Google My Business to increase visibility Shoppers can use their smartphones to look up information about your business. Use Google My Business. Here’s an example of what your listing could look like: If you’re new to Google My Business, here is a post that will walk you through the site. 'Brace yourself.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] 7 Ways to Promote Your Slideshare Presentation
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 7 Ways to Promote Your Slideshare Presentation by Ann Smarty - Maximize Social Business. 'Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that. She has 7 years of experience in search and social media marketing. SlideShare
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] 4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday
    According to Google, 70% of mobile users have used the “call” button on their smartphone to connect to a business directly. 'Everyone knows that Black Friday is one of the biggest shopping days of the year, and e-commerce and retail marketers plan all year long to get ready for the influx of shoppers, hoping to maximize profits.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] 22 Must Know SEO Writing Tips for Higher Rankings
    m talking about writing optimized content using Google-friendly best practices. Google favors sites that continuously publish fresh content, so writing consistently can improve visibility. One of the lesser-known SEO writing tips, Google looks at bounce rates and time on site when ranking pages. 'Image source. The answer is yes.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] The Content Marketing Word Of The Year?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” The word is short for vaporize and also comes in verb form (vaping). Storytelling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google] Image Recognition technology is a goldmine for marketers
    But seamlessly integrating facial recognition with mobile technology, especially wearables like Google Glass, has hit a few speed bumps. Find her on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist. am admiring a stranger’s purse. My family is enjoying some pizza around the dinner table.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Google] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    In addition to websites, they subscribe to their prospects'' and clients'' twitter feeds and social posts, scour the financial reports on Yahoo Finance and set up Google Alerts for real-time news. Today, the successful sales rep needs to find new ways to provocatively engage earlier, and if engaging later, frame the decisions to go their way.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Google] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Google Quality Ratings Guideline (Version 5.0). Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Mediative’s The Evolution of Google’s Results Pages and Effects on User Behaviour.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Google] Use Content Marketing to Tell Your Story, Not Sell Your Story
    Taking a look at Crestodina’s “periodic table of content” is a helpful guide to segment our content and understand where each piece fits in a broader content marketing strategy: “Google Is like the Mean Girl in High School. Use Google AdWords, Yahoo! Whoever can help them solve their problems the best will win.” General
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Google] Search Engine Marketing is Legion
    If you’re looking to become a search engine marketing business consultant, pick up  Search Engine Marketing , if you’re looking to find loopholes so that you can pwn Penguin, Hummingbird, Panda, and Pirate, Google’s suite of algorithms, you’ll need to look elsewhere. How do I suddenly know all of this? Like this post?
  • SYNECORE  |  TUESDAY, NOVEMBER 18, 2014
    [Google] WTF is Content Marketing, Anyway?
    With that in mind, I headed straight to (Google) look up the term in Merriam Webster’s. 'Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London. Content Confusion.
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Google] Why Should Marketers Change To Google Tag Manager?
    'Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?”
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Google] How to Achieve the Right Blend of Art and Science for Marketing
    This idea of “artscience” is a concept initiated by David Edwards (professor of Biomedical Engineering at Harvard University and author of “ARTSCIENCE: Creativity in the Post-Google Generation”). And if so, how do we “right the boat?”. The number of rapid, high-stake decisions that you must make or influence is on the rise.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 17, 2014
    [Google] Why I read the New York Times and Wall St. Journal every day on my iPad
    Every post says “ Hey Google. Here I am, ” Hi Google! 'Every day Jeff Ogden of Find New Customers learns something new from reading both of those great newspapers. And I love both of them, You learn something new each and every day. Journal, As WordPress support says “SEO is built in. Nice to meet you.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Google] The Top 200 Content Marketing Brands And Influencers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” ” on the topic. Twitter Handle. 56.56.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Google] 26 Ways to Promote Your Blog Post
    With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. Then confirm they look good with Google’s Structured Data Testing Tool ([link]. These kinds: Google+ communities. 'Congratulations!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Google] Five 2015 digital marketing trends for your consideration
    Some tantalizing possible combinations might be Facebook + Pinterest or Google + Twitter. But the progress seems to have stalled, at least with the most visible product, Google Glass. Google has pushed back the Glass roll out to the mass market and is focusing on workplace applications. 1) The implications of Content Shock.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Google] 15 Bizarre Cover Letter Blunders to Avoid at All Costs
    8) "I know the name of that thing you''re too lazy to Google." 'Most job seekers'' cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based upon your qualifications. And then there are the other kinds of cover letters. 3) “Proficient in Instagram.”.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 14, 2014
    [Google] The Fast Growing Influence of the Social Media Ambassador
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Fast Growing Influence of the Social Media Ambassador by Raymond Morin - Maximize Social Business. 'In 2014, the concepts between ambassadors and influencers in social media have found themselves, now more than ever, central to the concerns of businesses and brands.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 14, 2014
    [Google] Feature Friday: Ifbyphone’s Support Community!
    Related Stories Google Introduces Dynamic Remarketing Across All Verticals. Google 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). After all, we strive to be the easiest company you’ll work with! To assist you better, we’re introducing the Ifbyphone Support Community !
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Google] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
    Unless you know they''re happening or want to spend an inordinate amount of time Googling, you''ve got to resort to your imagination to devise new ideas for experiments to run on your website. 'I don''t know about you, but I learn best by looking at examples. But in conversion optimization, examples are especially hard to come across.
  • FATHOM  |  FRIDAY, NOVEMBER 14, 2014
    [Google] How to Implement the Education Video Marketing Your School Needs
    Hangout” on Google+. College counselors and recruiters can create a schedule of Google+ Hangout topics, such as how to join your school’s basketball team, or how to write an eye-catching application essay. 'As the daily time spent watching television in the U.S. Here are some places to get started with video. Take a Tour. Go Viral.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Google] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Use Facebook, Twitter, Google+, LinkedIn and other social sites to announce discounts and special offers. 'Email and social media can be a powerful combination. Start with the Basics. When you start integrating social media and email marketing, you’ll likely want to include links to your social networks. But what kind of links?
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Google] How to Make Your Infographic Clickable in 10 Minutes or Less
    You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. 'The great thing about marketing content that''s mostly text (like this blog post, for instance) is that you can put in a few links here and there if you think your readers would find them helpful. Pretty cool, eh?
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Google] Is Content Marketing Still Worth It?
    Certainly ranking on the first page of Google helps, a lot. 'A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. Let’s say you sell widgets for nuclear plants in the U.S. appeared first on.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Google] 20 Tools We are Thankful for as B2B Online Marketers
    Google Docs. Living within Google Drive, Google Docs, Sheets and Slides allow users to collaboratively create, edit, and access documents online. Google Docs, Sheets, and Slides provide our team members with an opportunity to collaborate on projects at their leisure, in real-time. Google Keep. Enjoy! Evernote.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 13, 2014
    [Google] Information overload: beyond better filters
    look at Google Trends since 2008 shows that our obsession with “information overload” goes up and down throughout the years, but it’s currently almost at the same point where it was 6 years ago: Google Trends – Information Overload – From 2008 to now. This is what has changed, not just the filtering.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Google] An Eye-Opening Look into the New Tsu Social Network
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | An Eye-Opening Look into the New Tsu Social Network by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Comments Thanks Jeannie!
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 13, 2014
    [Google] Understanding Cookies Part 2: A Guide for Marketers
    CookieChoices  was recently launched by Google  to help consumers – and publishers – navigate this legislation. 'Digital marketers are also online consumers, and most of us understand how cookies work. Or at least, we know that they work , without worrying too much about the how.) Read Part 1 : A Guide to Cookies for Consumers).
  • ENGAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google] Why the Art of Journalism Is All About Science
    Google Trends graph for internet in ‘data journalism’. Speaking of deception in data visualization, this Google Trends graph (pictured at the top of this post) would tempt us to think that “data journalism” is a modern concept, borne of the Internet era, a freshly bloomed flower in the field of journalism. Overwhelming, right?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    In fact, Google found that 70% of mobile searchers have used click-to-call to connect directly with businesses, and BIA/Kelsey expects mobile search will generate more than 73 billion calls from consumers to businesses by 2018. 'As a marketer, you’re responsible for driving leads that ultimately convert to revenue. Why the disconnect?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google] 3 SEO Basics for Content Marketers
    The easiest thing is to just ensure that your content is ranking for key terms in Google. In 2014, Google introduced the “Hummingbird” update to its search algorithm. What Hummingbird did was lead to Google having a better understanding of language. He was right then and he’s still right now. Content Marketin
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google] The 15 Best LinkedIn Pulse Articles On Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. Because Software.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google] Preparing for a Social Media Crisis
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Preparing for a Social Media Crisis by Maggie Patterson - Maximize Social Business. 'Social media has radically altered the PR function but no more so than when it comes to crisis communications. Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google] 10 Powerful Blogging Hacks for the Efficient Marketer
    If the answer is yes, send around a Google Doc or Trello card where everyone can submit their responses, suggestions, and examples. 'When I first started to blog for a living, I found it hard. Like, really hard. always felt like I had writer''s block. It took me forever to write my first article that was over 1,000 words. Thanks, guys.).
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google] The Power of Visual Content in Social Media Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Power of Visual Content in Social Media Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Visme. All opinions are 100% mine.  It sucks, doesn’t it? You engage all the fancy social media tools.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Google] 4 Simple Steps to Finding Perfect Freelance Writers
    You can find professional writers on sites like LinkedIn, Twitter, and Google+ if you do a little digging.  'Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. This is where freelance writers come in handy. They’re writers. The perfect writer is flexible.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Google] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Parallel Consumerverse: If Retailers Were Like Google | The Checkout. 'What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Really.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Google] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    Same thing on Twitter and Facebook if their profile is public, and I’ll also do a Google search to see if their name comes up in the news. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Chances are, you''re familiar with BuzzFeed as your go-to workday procrastination.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, NOVEMBER 11, 2014
    [Google] Trust and Made in America Two Key Drivers for Manufacturers
    Trust, according to David Amerland, author of Google Semantic Search , is the underpinning of the “new” SEO. Advice for Small Manufacturers 2014 Edelman Trust Barometer Google Semantic Search Made in the USA 'Trust. Do you trust a big brand, such as Home Depot or Target, with your credit or debit card? million products.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 11, 2014
    [Google] Working With Bloggers to Promote Your Brand for the Holidays
    Kristen on Google+ | Twitter | Google+ | LinkedIn | Working With Bloggers to Promote Your Brand for the Holidays by Kristen Matthews - Maximize Social Business. 'It seems that every food and beverage comes in a pumpkin flavor variety and sidewalks are scattered with leaves that make an awesome extra crunchy sound. Blogger Outreach
  • VIDYARD  |  MONDAY, NOVEMBER 10, 2014
    [Google] 4 Clever B2B Videos to add to Your Content Strategy
    B2B buyers often start their search with Google, so your video content should be created with SEO in mind. 'If you’re looking to jump start your video marketing strategy, chances are you’ve wondered, “what kind of video should we plan for next?” Fun, high-level videos promoting your existing content.
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Google] 5 Things To Look At When Optimizing Your Post For SEO (GIFS)
    When writing a description you should try to include keywords when possible, although they will not affect your ranking, Google does highlight keywords that users are looking for in bold, which helps your result stand out and could increase the likelihood of a click through. Title Tag. Meta Description.  . Heading Tags. Alt Text.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 10, 2014
    [Google] The Real Time Marketing Myth – How To Win The Superbowl
    And please follow along on Twitter ,  LinkedIn , Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” The Real Time Marketing Myth.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 10, 2014
    [Google] How B2Bs Can Beat the Black Friday Blues
    According to Google, 75% of users prefer mobile-friendly websites, and EmailClientMarketShare.com says 43% of email opens are on mobile devices. 'Black Friday gold prices. Here are the U.S. numbers from Black Friday 2013, as reported by statisticbrain.com : $57 billion:  Total spent. 194:  Average consumer spending online. BUT ….
  • VIDYARD  |  SUNDAY, NOVEMBER 9, 2014
    [Google] How McDonald’s Uses Video to Bust Myths About The McRib
    Another great example of this is Google – their “ Behind the Scenes with the Doodle Team ” answers a question almost anyone who visits Google has asked at least once – “Who made today’s Google Doodle? 'One of McDonald’s most revered (and most parodied ) recurring menu items is the McRib. It’s great!”
  • HUBSPOT  |  SUNDAY, NOVEMBER 9, 2014
    [Google] 12 Little Things to Check Before Your Next Web Conference Call
    Ensure they’ll be able to use the link you send ahead of time, and if not, formulate a plan B such as a Skype or Google hangout session. Close out all other tabs or windows that might distract your attendee -- your Facebook pictures from that crazy Halloween party, or your Google results for “how to make a sale faster,” for instance.
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Google] 58+ Resources to Master SEO Copywriting
    This video explains the formula behind Google and Bing’s search algorithm. web spam team member at Google destroys many harmful myths about keywords. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share. How to Optimize Your Headlines for Google and Humans. What Is SEO? Section 2: Keywords.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 7, 2014
    [Google] Social Sales Requires Marketing Skills and … Salespeople
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Social Sales Requires Marketing Skills and … Salespeople by Craig Jamieson - Maximize Social Business. 'I have been thinking a great deal as of late as to why so many of my B2B contemporaries have been loathe to adopt social selling. Social Sales
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Google] 4 Insights from the Web Design Trenches
    In terms of metrics you can get from free analytics software, Google Analytics will let you view page behavior. With this in mind, I recently sat down with Jacey Gulden, our lead web designer at Synecore, to get her no-nonsense take on some of the things companies should focus on when considering a website redesign. text, images, video, etc.),
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 7, 2014
    [Google] Does Google’s Penguin 3.0 Have a Bite?
    'Just a few weeks ago, around October 17, SEO professionals received confirmation that Google was rolling out a much-anticipated algorithm update dubbed “Penguin 3.0.”. To put this into perspective, Google’s clean-up efforts with the first Penguin roll out impacted search results by over 3%; Penguin 3.0 SEO Google penguin SEO tactics
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Google] Advice on starting and growing an SNS
    Google uses this technique. We have not discussed all the failures that Google has pursued. One may say that Google Video was a failure — but not YouTube — and so was Orkut, their “failed” social network service. am going to brain dump on this based on my experience, research and understanding. Enjoy! In that order.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Google] Taming the Nexus 5 battery and data usage
    'I ordered my Google Nexus 5 smart phone the moment I could — and have been devastated ever since. So, while I have surely committed to full cellular data access across the known universe, I am actively plugging the holes in this sinking ship I call my Google Android experience. had a major data and battery hemorrhage. Yikes!
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 6, 2014
    [Google] How to Use Visual Content to Improve Social Media Results
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | How to Use Visual Content to Improve Social Media Results by Rebekah Radice - Maximize Social Business. 'Did you know that 90 percent of information communicated to your brain is visual, and that visual content is processed 60,000 times faster than text? Visual Social Media Marketin
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 6, 2014
    [Google] What the New Gmail Inbox Means For Marketers
    'The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. The Google algorithms are in control at Gmail. Trying to get around the mathematics of Google; is in my opinion a mistake. You can request an invitation by sending an email to inbox@google.com.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Google] 6 Survival Tips for Content Marketing Island
    You can even add Google Alerts for the keywords you’re tracking (particularly important for SEO and/or reputation management). 'As a nascent content marketer in financial services, an industry not typically renowned for its creative marketing practices, I sometimes felt a bit like Tom Hanks in the movie Castaway. Tip 1: Find a Friend.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 6, 2014
    [Google] Had your content stolen? Get over it.
    Are Apple and Google protecting us or the criminals? 'By Alisa Meredith, {grow} Community Member When I was child, my younger brother would from time to time surprise our parents with a new bit of knowledge or a skill and they’d ask, “Where did you learn that?” Every. Single. He would answer, “I didn’t learn it – I just know.” don’t think so.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Google] Embrace Voice Interactions to Drive Brand Value and Optimize Marketing, Sales, and Support
    Back to the Zappos example: they include a customer service phone number in their organic listing on Google – customers don’t even have to visit the Zappos website in order to find a phone number. 'Businesses are built on conversations. Unlike most call centers, Zappos measures time spent on calls, rather than average call time.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Google] 4 Strategies To Make Nonprofit Social Media Worthwhile
    Twitter | Google+ | LinkedIn |. 'Are you one of those nonprofits claiming your constituency doesn’t really do social media, so you don’t really need it? challenge you to a duel! Why so dramatic? Because, because, because, because, BECAUSE! Because of the wonderful things it does! BECAUSE there’s […]. Author information. Claire Axelrad.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 5, 2014
    [Google] YouTube Analytics Decoded
    'As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Monitor. Beware of the Following. YouTube
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 5, 2014
    [Google] Google Inbox – Deliverability or Visibility?
    And Google knows this. Google recently introduced a new application, called “Inbox,” which will likely reduce your need to scour your already-swamped inbox for a boarding pass, a show ticket, or a receipt when you want it. So, what’s the big deal here – besides Google making a big deal out of it? Smarter Inbox Experience.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Google] New Data: Why Your Fans Aren't Following You on Social Media
    Then, things get messy: Instagram, Pinterest, and Google+ have around 30% of respondents. Instagram is more popular among the younger set (18-44) while Google+ is expected more from older consumers (45+). 'When it comes to social media, many of us take an “if you build it, they will come” approach. But does that approach actually work?
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Google] 5 Things You Can’t Blog Successfully Without
    Search engines like Google tend to take notice of this, too. Are Do you have active profiles on  social media sites like Facebook, Twitter, and Google+? 'Blog successfully and you cam smile all the way to the bank. Bloggers like Michael Arrington rake in up to  $800,000 per month ! But it’s not quite that simple. High-Quality Content.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Google] Dynamic pricing done automagically
    The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time. 'One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. Wiser.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 4, 2014
    [Google] Employer vs. Employee: Ownership of LinkedIn Contacts
    Facebook | Google+ | LinkedIn |. 'Recently, someone suggested to me that an employee’s LinkedIn contacts could be considered company property and even a protected trade secret of the employer.  Author information. James Wu. James Y. Wu contributes a monthly column on Social Media and Employment Law. James Wu. by Steve Fawthrop.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [Google] 5 Ways to Make A Killer First Impression On Social Media
    When customers come to any of your online properties, when you Google your company, what do you see? '“Charlie Brown says that we’re put here on earth to make others happy.” ” “Is  that   why we’re here? guess I’d better start doing a better job… I’d hate to be shipped back!” . ? Charles
  • THE B2B RESEARCH BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Google] The 19 B2B brands in the Klout 50 ranking
    Google (4th). 'There used to be a debate about whether social media was relevant in B2B. Just four years ago, less than one quarter (23%) of B2B marketers described it as ‘highly relevant’ to their brand (source: B2B Barometer ). Now, those holding out against the social tidal wave are few and far between. Hats off to you all! Intel (6th).
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Google] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    If you follow SEO best practices, you know that search engines don’t share too much knowledge, and a best practice one day (think meta keywords or Google Authorship) is meaningless the next. 'A successful website redesign isn’t just about design. It’s not difficult to understand, but takes a lot of effort to deliver.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Google] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Moz Local is a good tool for this purpose, as it scans the top local directories (including Google and Bing maps) in order to make sure your business information is correct. Another resource that offers reviews on all types of businesses is Google+ (which integrated with Google Local/Maps in 2012) and Angie’s List.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [Google] Content Marketing Is The Only Marketing Left
    And please follow along on Twitter ,  LinkedIn , Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! The future of marketing is  extreme customer-centricity.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 3, 2014
    [Google] 5 Key Instagram Marketing Takeaways from New Data
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 5 Key Instagram Marketing Takeaways from New Data by Neal Schaffer - Maximize Social Business. 'With 200 million monthly active users, 60 million photos posted each day, and 1.6 Instagram
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 3, 2014
    [Google] Four ways social media impacts emotional branding
    Related Stories Case Study: Denny’s flips its audience with a sassy social media strategy Monetizing blog comments: Why your blog is economic gold How to Build a Super Tribe using Google+ Is there a “content pattern” that builds a brand? It takes many positive interactions over a period of time. Loyalty trumps everything.
  • LEADERSHIP  |  FRIDAY, OCTOBER 31, 2014
    [Google] Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
    'As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. How has Google changed in 2014? The average top ten ranking URLs have 143 Google+ Plus ones, 36 pins, 1,690 Facebook signals and 162 tweets.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Google] Top 6 Marketing Measurement Technologies
    The following six technologies are those rated highest in our annual State of Marketing Measurement Survey : Web Analytics: Web analytic technologies, like Google’s Universal Analytics , are currently being used by 73% of marketers. Track visitors’ activity on your websites, as well as the referring source, and when they left. General
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Google] 8 Key Changes In Google Search B2B Marketers Should Know
    'As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 31, 2014
    [Google] How Businesses Can Size-Up Subreddits for Promotion
    Jesse Aaron | Twitter | Google+ | How Businesses Can Size-Up Subreddits for Promotion by Jesse Aaron - Maximize Social Business. 'Even with reddit climbing its way to the 10th most popular and trafficked website in the U.S. Jesse is a professional blogger with a passion for homebrewing. Reddit
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