• B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Google] Social Media Secrets To Build Your Personal Brand
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products.
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Google] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly. 'In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better?
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Google] How to Build Your Twitter Following (for Free)
    Set up tweets (and Facebook posts, and LinkedIn updates and Google+ posts) for every share-worthy resource you come across. 'Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. Buying cheap followers is even worse.
  • VIDYARD  |  WEDNESDAY, MARCH 4, 2015
    [Google] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Discover what integrations exist for a given VMP like your marketing automation and CRM; your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics. 'This post was originally published in the Video Marketing Institute,  Lesson 7: Evaluating Video Marketing Technology Solutions.
  • FATHOM  |  WEDNESDAY, MARCH 4, 2015
    [Google] OEM Marketing Trends: The Next Generation of Email Marketing
    GSP is an entirely new advertising option in Google AdWords and is currently in beta. Target users based on pre-designated interests assigned by Google based on Google’s knowledge of each users’ historic search and web browsing behavior. 'Email marketing is integral to a successful manufacturing marketing strategy.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Google] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    And with Google’s recent major announcement that mobile-friendliness will be a search ranking factor starting April 21st, now is the time to invest in a mobile-friendly website. In 2012, Google went on record, stating they prefer responsive website design over mobile sites. good solution? At first, yes. On Twitter or Facebook?
  • ENGAGE  |  WEDNESDAY, MARCH 4, 2015
    [Google] Can You Actually Future-Proof Your Brand?
    Lessons from Google on future-proofing. Despite a relatively short lifespan, Google has expertly reinvented itself over the past decade. A  quote in a  Wired  profile on Google sums it up nicely: “Google is not really a search company. Google has a history and a  reputation for failing fast and learning quickly.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Google] There Are 3 Levels of Marketers When It Comes to PPC Call Tracking
    They understand the importance of integrating with Google Analytics (or their preferred bid management solution, e.g. Kenshoo, Marin, DoubleClick, or Acquisio) and their CRM, and they see the power in being able to track keywords and caller location. I actually addressed the top 5 questions I receive in another blog.) Beginner. Intermediate.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 4, 2015
    [Google] The Difference Between Content Marketing and Social Media
    Claire Axelrad | Twitter | Google+ | LinkedIn | The Difference Between Content Marketing and Social Media by Claire Axelrad - Maximize Social Business. 'One is your heart and soul. The other is you waving your hands, tapping your feet and nodding your head to express your heart and soul. Do you know which is which, and why? It is so true.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Google] Why Website Engagement is the New Marketing “Must-Have”
    Since prospects are often quick to judge the value and relevancy of your content , each blink of an eye can make the difference between piquing their interest in your company, or sending them back to Google for another search. How crucial is website engagement to revenue generation? Your Marketing Efforts Need to Be Where Your Prospects Are.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 4, 2015
    [Google] Email Evolution Conference Recap: Deliverability Is Personal
    Google’s marketing teams implement their own ramp-down strategy:  they gradually decrease the frequency of emails to inactive recipients, and eventually ask whether the recipient wants to continue getting their emails. The panel included: Paul Rock, a senior programmer at AOL Inc. Sri Somanchi of Gmail’s Anti-Spam Team. Engagement is Key.
  • BLOG MY CALLS  |  TUESDAY, MARCH 3, 2015
    [Google] 11 Nifty (and Free) Visual Tools to Make Your Content POP
    Use this free Google Chrome extension to take screen shots, annotate them and blur private information. Google Fonts. Add eye-catching fonts to your visual content with this Google tool. 'We’ve all heard that text is no longer the sexy beast it once was. Pixabay. Stock Free Images. PlaceIt. Pixlr. JPEGmini. Vecteezy. Piktochart.
  • FATHOM  |  TUESDAY, MARCH 3, 2015
    [Google] Mobile-Friendliness Will Officially Affect Your Site’s Rankings
    This is essentially what Google said last week in pfficially announcing an algorithm change that would make mobile-friendliness a ranking factor starting April 21st. Signs have been pointing to Google putting more emphasis on mobile-friendliness for months now. Mobile Retail / E-commerce SEO Google Make Content Shareable.
  • HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Google] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    Related Stories How Your AEC Firm’s Brand Affects Recruiting Top Talent How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence New Research Uncovers Biggest Business Challenges in A/E/C. 'What sets high-growth architecture, engineering, and construction firms apart from the competition? On Twitter or Facebook?
  • KEO MARKETING  |  TUESDAY, MARCH 3, 2015
    [Google] Use Google Trends to Guide Your Content and Campaigns
    We’re talking about Google Trends. Even if you have already been using Google Trends, you may not have been taking advantage of all of its capabilities. If you take some time to explore the Google Trends interface, you may discover new features you have overlooked in the past. But do you really? Best of all, this tool is free.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Google] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    Being able to see all this next to your Google Analytics, Adwords, Facebook, Twitter and other apps all in one place – for free. 'Creating an effective email full of engaging content for your readers is crucial for achieving a good open rate, strong inbox placement, and generating business, too. pop-up form! List size. The best part?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 3, 2015
    [Google] Modern Marketing Lessons From PetRelocation [Webinar]
    We actually stopped using Google pay-per-click about six months after adopting Oracle Marketing Cloud.” The company now ranks in the top 3 on Google for 365 keywords, and in the top 10 for more than 800. '“What’s the best airline for my bulldog?” Register now! Content Marketing Content Planning
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Google] 38 Incredibly Amusing Twitter Bios
    An added bit of hilarity and amusement comes from the link within her bio, which leads to this: If you’re curious about her work, she’s also conveniently included a link to Google search her instead of providing a website. Why we’re amused: According to a quick Google search , Jimmy Kimmel’s net worth is a meager $35 million. You bet.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Google] A PPC Optimization Checklist for the B2B Marketer
    Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Google] The Medium.com is the message
    Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? 'I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class. and other network affiliates. The More the Merrier.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Google] Social Media + March = Madness in the Workplace
    James Wu | Facebook | Google+ | LinkedIn | Social Media + March = Madness in the Workplace by James Wu - Maximize Social Business. 'It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015. 
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Google] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    And while there are a variety of different ways that you can visualize time -- including in a circle, which is what we did with our Google algorithm updates infographic -- the timeline is by far the most common and easiest design method to use. Do a Google image search of "color palette." We just checked -- they''re totally healthy.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Google] How to be Twitterific – 39 Expert Twitter Guides and Tips
    ”, he shows how to use Google Analytics custom segments and goals to analyze the engagement and conversions of Twitter-driven site traffic and compare it to other sources. 'From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Image credit: Buffer. Knutson.
  • MARKETING ACTION  |  TUESDAY, MARCH 3, 2015
    [Google] Don’t Let Prospects Get Lost: Create a Customer Journey Map
    'When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone or the old-fashioned road map in your car. The same is true for the buyer’s journey, especially for B2B customers with a long and possibly complicated trip ahead of them. Stations Along the Way. Attract. What content is being consumed?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Google] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • HINGE MARKETING  |  MONDAY, MARCH 2, 2015
    [Google] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    It’s not uncommon to hear these decision-makers say, “None of our clients would Google for a firm.” 'Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. The key take-away?
  • SAZBEAN  |  MONDAY, MARCH 2, 2015
    [Google] How SEO Can Increase Search Engine Traffic To Your Website
    When you think on all the different websites from all over the world, the idea of a search engine like Google, Bing, or Yahoo! 'There are nearly as many websites as there are stars in the sky. That’s the way it feels, at least. is that much more amazing. The importance of SEO is obvious. SEO Usability
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Google] Google Analytics Filters: Tips To Avoid Common Mistakes
    Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. Google Analytics Search Engine Marketing SEO However, there is one caveat to be aware of. Complete loss of accurate data.
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Google] Do you want to be a marketer or do marketing?
    If, on the other hand, you want to improve your company’s conversion rate, or you want to raise your traffic from Google, or you want to increase web sales, that’s a good sign. 'I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Why the difference?
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Google] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    What''s more, when I Googled "famous Les Paul players" during my research for the opening of this section, Gibson''s own content showed up first in the search results : " 15 Iconic Les Paul Players". 'Ba da ba ba ba, I’m lovin’ it. We can instantly identify their logos. We can hum along to their jingles. We can repeat their slogans as mantra.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Google] Stories (Not Ads) Help Brands Connect With Millennials
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? They’re listening and receptive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 2, 2015
    [Google] Three reasons why the future of public relations is red hot
    Yet earning backlinks from a variety of credible sources is still a powerful signal to Google that you matter. Yet earning backlinks from a variety of credible sources is still a powerful signal to Google that you matter. believe we are entering a golden age of PR for those professionals bold enough and smart enough to embrace it.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Google] 5 Powerful Ways to Drive Conversions with Call Tracking
    61% of local mobile searches produce a phone call – Google. 'Do you know all the ways that call tracking can be used to enhance marketing and sales performance? The data available through call tracking gives marketers the ability to optimize their campaigns and ultimately improve conversion rates. The Value of Phone Calls. The Headline.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Google] The Importance of Marketing Specialization
    Every post says “Hello Google.”). also use Google and Bing webmaster to drive traffic for keywords like sales leads, revenue marketing, and Marketo, which are the keywords used by my former employer, according to Spyfu.com. 'Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice.
  • SYNECORE  |  FRIDAY, FEBRUARY 27, 2015
    [Google] The Promise and Peril of Digital Technology
    Or you can fast track the whole process and purchase some gems which, for the user’s convenience, can be easily accomplished by linking the gaming app directly to a credit card or iTunes/Google Wallet account. Which do you think I chose? Before answering, let me provide a little background. Digital as the Great Enabler of Human Achievement.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Google] Interesting Infographics: What the #### are those social media hashtags all about?
    Google+ does all your hashtagging for you – which makes sense given Google’s penchant for information management – but you’re free to modify the hashtags to suit your own purposes. This is worth noticing, as hashtags are now built right into Google searches and Google remains the king of search. That’s a huge boost.
  • CONNECTING ELEMENT  |  FRIDAY, FEBRUARY 27, 2015
    [Google] Digital Digest – Making your brand a major YouTube player
    Read more › Digital Digest | Digital marketing blog | Connecting Element Google+ online videos search engine social channels social media visual sharing YouTube YouTube channels 'The visual-sharing trend is set to continue its meteoric rise in 2015. But how can you turn video’s pre-eminent platform, YouTube, to your advantage?
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Google] How a Regular Dose of reddit Makes You a Better Marketer
    Jesse Aaron | Twitter | Google+ | How a Regular Dose of reddit Makes You a Better Marketer by Jesse Aaron - Maximize Social Business. 'Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. We’re constantly looking for better ways to research, create and promote. Reddit
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Google] The Word Of The Year Is a #Hashtag
    In 2010, the word of the decade was “google.” 'The American Dialect Societ y , founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it). This not a fusty group looking backward in nostalgia. ” In 2010, it was “app.”
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Google] The Power of B2B Lead Nurturing
    Note: Slideshare recently rewrote their application in HTML5 from Flash, so now it works well on all mobile devices plus Google can search/index the text inside your slides. 'As many as 9 out of 10 visitors to your website are not ready to buy, but most of them will. Lead Scoring ). This is a story about Jeffrey L. Great move by Slideshare!).
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Google] How CEOs Can Lead When the Winds of Change Are Blowing
    Related Stories How to Lead When All Your Best Laid Plans Change Before Your Eyes Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface These Customer Service Quotes Will Inspire You to Change Your Service Philosophy. International, discuss leadership in turbulent times.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Google] How to Use LinkedIn for Business Development
    Related Stories 5 Social Media Benefits for Accounting and Financial Services Firms How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence Visible Expert℠ Interview with Online Marketing Pioneer Bryan Eisenberg. The importance of networking has not gone away. Often they will list the groups to which they belong.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Google] 7 more ways you can recycle old content
    Plus, transcripts are wonderful for Google – think of all that great content the search engines can spider! As 'Want to do more with the content you already have? Recycle Recycle it! These These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Recycle it!
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Google] How to Integrate Video into Your Facebook Marketing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Google] The Growth Show: A VC's Advice on Content, Cash & Churn
    Tomasz Tunguz is a partner at Redpoint Ventures and former Product Manager at Google, best known for his data-driven blog posts on the key questions facing startups, including fundraising tips, startup benchmarks, management best practices, and team building insights. Tomasz Tunguz. Below is an excerpt of their conversation.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google] 5 Tips to Enhance the Mobile Search Experience
    Local: The majority of Google searches on smartphones have local intent. Even if a search phrase does not contain a location, Google will still provide local results in the majority of cases. This Google test will analyze your URL to evaluate the design of your website for mobile purposes. Why is Mobile Marketing so Effective?
  • SYNECORE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google] RWD: The Month in Review
    Google Recommends RWD. Simply put, Google prefers websites with a responsive design. In an official web development blog , Google laid out the three most popular mobile design configurations—RWD, a dynamic serving URL, and a separate mobile website. The Mobile Revolution Gave Rise to RWD. It was more trouble than it was worth.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. 'We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. Author information. Neal Schaffer.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google] Introducing The VerticalResponse Integrations Marketplace
    Justuno’s widget also enables you to grow your social following by offering visitors a coupon in exchange for a Facebook like, Twitter follow, Google+1, among other available options. 'Here at VerticalResponse, we’re always looking for more ways to expand product functionality and flexibility for our customers. The best part?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google] 3 Reasons To Use The Psychology of Fellowship for Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Reasons To Use The Psychology of Fellowship for Social Media by Wade Harman - Maximize Social Business. 'We are naturally drawn to people. Like the wildlife around us we flock, gather, congregate, and engage in social surroundings because we are pulled like magnets to others.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google] Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface
    'In Google’s most recent nod to the importance of mobile marketing they’ve introduced a new campaign type for AdWords users – the ‘Call-Only’ campaign. In fact, 70% of mobile searchers call a business directly from search results ( Google ). blog Google AdWords Step 1: Select Customize columns and select the Custom columns tab.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google] Google AdWords Introduces ?Call Only? Campaigns
    'In Google?s In fact, 70% of mobile searchers call a business directly from search results ( Google ). Also, in December 2014, Google quietly released custom columns support in AdWords. The post Google AdWords Introduces ?Call most recent nod to the importance of mobile marketing they?ve Call-Only? campaign. Call-Only?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Still not convinced? Social Media Daily
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google] Does Marketing Get No Respect?
    Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. 'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    'Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. In turn, Google would display tweets in search results in real time. The new deal between Google and Twitter may well change all that.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Google] Inbound 101: Three Major Inbound Components
    It refers to the strategies and techniques used to increase a website’s visitors by obtaining a high-ranking placement in the search results page of a search engine such as Bing, Google, or Yahoo. 'Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found.
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Google] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” It’s easy to see why. And so on.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Google] The Top 10 Best Resources to Learn About SEO
    You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “ google ” is listed as a verb in the Oxford English Dictionary. Google’s Search Engine Optimization Guide. Google Webmaster Tools.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Google] 3 Things You Must Understand About Mobile Marketing Today
    Related Stories Tracking Mobile Call Conversions from Google Call Extensions 3 Avenues to Content Segmentation Success Make Your Landing Pages Work Smarter For Your Business. 'We recently wrote about digital ad benchmarks and what they reveal about mobile vs. desktop conversions. People use them for everything…even the occasional phone call!
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Google] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Google Product Listings. Trade Show Appointments.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Google] It’s not your house to pwn so remember your place
    On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter. I really can’t help myself. you protest.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Google] How to Use Google Plus to Boost your Overall Social Platform
    'The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. While the overcomplicated and underused Google Authorship program may not be in play any longer, ranking higher in Google search certainly hasn’t gone out of style.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Google] 48 Phenomenal SEO Guides, Tips & Tactics
    Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
  • KEO MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Google] Benefits of Linking AdWords and Analytics
    'AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. paid search advertising google keo marketing online advertising Use Benchmarking to see how you rate.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Google] Finding the Right Call Vendor & Ignoring Mixed Messages
    In fact, Google reports that 61% of local searches result in a call and that 70% of mobile searchers have called a business directly from search results. For businesses serious about call tracking, Google’s free offering doesn’t even begin to cut it. In 2014, there were 40 billion calls made from mobile search ads. Read More.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Google] Top 5 Business Challenges for Management Consulting Firms
    On Google+ or LinkedIn? 'Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. The forces driving change are many and various. So we got down to research. Ultimately, we were able to identify both broad trends and industry-specific data-points.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Google] 15 B2B case studies show how content marketing drives ROI
    Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. '70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 21% say they are successful at tracking ROI (source: Ad Age ). million.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Google] The Customer Experience Trap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | The Customer Experience Trap by Joe Ruiz - Maximize Social Business. 'I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Comments Great post to share with my health care marketing folk. In the.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Google] Callers Are Ready to Convert, Make Sure You’re Ready to Talk
    70% of mobile searchers have reported they click-to-call directly from search results to connect with a business ( Google ). 'Do you have an efficient process in place to connect callers with the right agent right away? If the answer is “no,” then it’s about time. But why does speed matter? growing driver of these calls is mobile search.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Google] Callers Are Ready to Convert, Make Sure You?re Ready to Talk
    70% of mobile searchers have reported they click-to-call directly from search results to connect with a business ( Google ). easily find a phone number to contact a business ( Google ). 'Do you have an efficient process in place to connect callers with the right agent right away? If the answer is ?no,? then it?s about time. with speed.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Google] How to Talk to Pretty Much Anyone About Pretty Much Anything
    Whether you’re networking for your next career move, interviewing for a job, or meeting with a potential new vendor or partner, your goal should be to ask questions that can’t be answered with a quick Google search. Anyone can do a quick Google search; go a level deeper to inspire more thoughtful and engaging conversations. Improv-ise.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Google] Personas Are Great (Except When They Suck)
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Google] To Everything Spin, Spin, Spin
    'I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. To be sure, it is a compelling case study and a warm tale of the power of message over whatever that was the McCain campaign was doing. It’s okay, it’s even healthy to p**s some people off. Luck is good.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Google] Color My World: How Color Affects Conversion Rates
    Countless blog posts, white papers, and infographics have been dedicated to the umpteen Google updates that reward quality content and push low-quality, poorly written, spun content to the bottom of the pile. 'When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Design Matters.
  • SYNECORE  |  FRIDAY, FEBRUARY 20, 2015
    [Google] Businesses Flock to Facebook Mobile Ads: Should Yours?
    The study also revealed how unfavorably Facebook’s mobile ad click-to-conversion performance compared with Google search ads, which enjoyed near parity at 39% of paid clicks from mobile devices to 31% of purchases from ads on mobile devices. Moreover, the study found that paid search on Google and other engines achieved a 10.1% and 0.3%
  • FATHOM  |  FRIDAY, FEBRUARY 20, 2015
    [Google] 9 Signs It’s Time for a New Manufacturing Website
    If you are keeping an eye in Google Analytics and seeing that your bounce rate is going up day by day or month by month, this is a key indicator that either your site is not easy to use or people are not finding what they need. 'ALERT ALERT–Is your website up to par? Yep, that’s it—seven seconds. In some cases, it’s even less than that.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 20, 2015
    [Google] Key Tactics to Generate Revenue with Your Blog
    In a recent webinar with Jeff Molander, one of the co-founders of the Google Affiliate Network, he shared several strategies for connecting with prospects and acquiring customers through blogging and content marketing. 'Are you creating leads and sales with your blog? Sample of Success. In some cases products work the same way. An e-book.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Google] 5 Social Media Benefits for Accounting and Financial Services Firms
    Industry-specific social media groups, like LinkedIn Groups or Google+ communities, can help connect you with a large, highly targeted audience. 'Social media has the remarkable ability to make the world feel instantly smaller. With just a few clicks, you can connect with colleagues and catch up on trending topics in your industry.
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 20, 2015
    [Google] Get off the Content Marketing gravy train
    Search ‘Content Marketing’ on Google and you get 361 million search results. 'Why too much content recycling and rehashing means it''s time for a rethink. And that’s just people talking about content marketing. Content is hot, hot, hot. There’s no denying its role in helping marketers embrace a new modus operandi. But here’s the problem.
  • WRITTENT  |  FRIDAY, FEBRUARY 20, 2015
    [Google] How to Create Winning Content & Measure Results
    Many of us are already familiar with Google’s Analytics , which are free for the small business user, but here are some other no-cost methods available to measure these important results: Clicky.com. The key difference with Clicky is that their data is available in real time, rather than the day old results offered by Google. Piwik.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Google] How to Subscribe to a Podcast on Your Phone & Computer
    1) Download the Stitcher app in Google Play. 'Podcasts: You know they''re becoming more and more popular by the day, and you want to join in on the fun. Maybe you''re finally catching up on NPR''s smash hit, Serial. Maybe you want to find something to help make your commute a little more enjoyable. Subscribe From Your Computer. iPhone.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 19, 2015
    [Google] Boost Engagement With These Visual Marketing Ideas
    Not only are they entertaining for your audience, they are beneficial to your SEO efforts – if you haven’t already heard, YouTube is the 2 nd largest search engine next to Google. Along with the stats above, here are a few more reasons why: Google can “see” your images by adding a targeted keyword to your Alt Text ( source ). source ).
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Google] Tracking Mobile Call Conversions from Google Call Extensions
    The post Tracking Mobile Call Conversions from Google Call Extensions appeared first on Ifbyphone. 'With the growth of mobile website traffic and the explosion of smartphone adoption worldwide, it’s more important than ever to understand the behavior mobile users exhibit when engaging with your business. In fact, it most likely will.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Google] Copywriting Lessons From Companies Doing It Right
    Before: Facebook Breakup post: After Facebook Breakup post: That’s a ridiculous 29,000 shares on Facebook, over 5,000 shares on Twitter, 1,400 shares on Google+ (which is incredible considering no one is on Google+), and 1,400 shares on LinkedIn. 'The written word’s been getting written off lately. For the B2C Marketers: Red Bull.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Google] 5 Super Simple Ways to Show Your Readers You Understand Them
    can’t tell you how many times I’ve Googled the most mundane questions (anything from “What happens when a toddler swallows a button?” 'Recently, I spent a week stuck in the Midwest due to travel complications  getting back to Boston ( remember summer?? Yeah, I don’t either ). What are all those tabs open on your screen?” But guess what?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 19, 2015
    [Google] Understanding what it takes to recover from Penguin: a basic blueprint
    'If you suspect your site has been hit by Google’s Penguin algorithm, there are some distinct factors you must consider in order to work towards recovery. Basic Overview of Google’s Penguin Algorithm. Penguin is designed to punish sites that attempt to manipulate Google’s search results by participating in  link schemes.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Google] Tracking Mobile Call Conversions from Google Call Extensions
    The post Tracking Mobile Call Conversions from Google Call Extensions appeared first on DialogTech. 'With the growth of mobile website traffic and the explosion of smartphone adoption worldwide, it?s more important than ever to understand the behavior mobile users exhibit when engaging with your business. website, and then call. Ifbyphone?s
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Google] Email Deliverability Mystery: Where Does Missing Mail Go?
    Google describes this well: “A server through which all incoming mail for the receiving domain passes. Your email is ready to go. You get your lists in order, your cadence set, and your team ready for responses. Then the email goes out – and suddenly you are getting word that your recipients didn’t get your message. But what causes it?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Google] Social Selling 101 – 3 Social Technologies To Get You Started
    Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. Be careful not to post too much on Facebook, Google+, and LinkedIn as it can hurt your engagement. LinkedIn and Google+: 3 times daily, 4–5 hours apart. It’s a simple Google Chrome plug-in that takes about 10 seconds to download and is FREE. BufferApp.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Google] The Ultimate Mobile Marketing Achievement [195 Words]
    For example, Google AdWords mobile campaigns require a phone number to appear in the ad. Google then monitors how many people tap the number to call your business. This information is displayed alongside other Google Analytics data. 'What is the objective of every mobile marketer? There are several reasons for this. Read More.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 18, 2015
    [Google] Thank you Google and Bing Webmaster!
    'Over the weekend, Jeff Ogden of Find New Customers used Google and Bing Webmaster to promote his company websites. Both Google and Bing are now hard at work cataloging Find New Customers  and all of our sites. SEO Find New Customers Bing chiropractors dentists doctors Google jewelers Boy did it every work! No thank you.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Google] 4 SEO Tactics to Embrace in 2015
    Google’s Hummingbird algorithm drove a final nail into the keyword coffin. With Hummingbird, Google proved that they now understand what your page is about; they know the topic of the page, how unique the content is, and how well it’s written. Now imagine the crayons are Meta keywords and Google is that mean, old preschool teacher.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 18, 2015
    [Google] 5 Things Mardi Gras and Banner Ads Have in Common
    Within Google Adwords alone there are millions of available ad spaces, but if you want meaningful impressions you need to manage your placements. The endless fight. Floats and ads share the same dilemma – how do we attract more eyeballs?  They constantly compete for attention in spaces where distractions come by the thousands. Bold design.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Google] The Ultimate Guide to Switching from Constant Contact to VerticalResponse
    Perform an online search (Google, Bing, Yahoo) to find any site in which you may have shared the existing link. 'VerticalResponse is an easy-to-use tool that allows you to create and send engaging email newsletters, offers and invitations. Better yet, we’re affordable, too. In fact, our pricing is 20% less than Constant Contact.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Google] No US companies among the 30 most transparent
    Other reputable US companies were near the bottom: IBM (2.9), Apple (2.7), CitiGroup (2.7), Google (2.2), and Amazon (2.0). Uber, Google, Amazon, etc.). While this fear might jeopardize the business model of Google in Europe, it also results in regulations that force a more transparent accounting of global corporate performance.
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