• HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Google] 3 Essential Marketing Skills that Drive Growth in Professional Services
    People who have kept up with the changes in Google’s algorithm and other SEO trends will understand that these techniques no longer work. Keep posts focused on the set of issues around which your firm has true expertise, and concentrated on relevant keyword phrases for optimal results in Google. It’s not always obvious. Organic search?
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Google] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    Neil Patel offers this highly practical Workbook for writing blog posts that rank in Google. This is fairly common as Google punishes sites that duplicate content so it’s in nobody’s best interests. Lead magnets are an effective technique for gaining a prospect's contact information. The ultimate guide to housetraining a puppy.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Google] What Can Staffing Firms Learn from NBC and the 2016 Rio Olympics?
    Our reputation management service allows you to gain honest feedback and positive reviews in the most important places: Facebook, Yelp, Google, etc. Ratings for the 2016 RIO Olympics were much lower than anticipated for NBC. Viewership in the 18-to-49-year-old age group dropped a massive 25% compared to London. MILLENIALS. Plain and simple.
  • THE POINT  |  TUESDAY, AUGUST 23, 2016
    [Google] 5 Key Tips for Driving Attendance at Field Events
    Stress how easy it is to get to the location – heck, offer valet parking – and include a link to a Google Map. 3. Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Sell the event, not the product. No-one cares. Sell the venue. Sell peer interaction.
  • VIDYARD  |  TUESDAY, AUGUST 23, 2016
    [Google] 5 Types of Webinars You Need to Fire Up Your Webinar Program
    TIP: Logistically, panel webinars are best done with software that allows you to broadcast everyone’s webcam at once, like Google’s Hangouts On Air (soon to be YouTube Live) or GoToMeeting. 2. Hands up! As a marketer, how often have you struggled to come up with new ideas to engage your prospects? It’s definitely not always easy!
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [Google] Use Marketing Automation The Right Way
    Identifying the trigger events (what Google calls the “Zero Moment of Truth) that pushed these buyers into the buying process. Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. believe it will change the dynamics of customer acquisition and retention. Embrace Change.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Google] The Five Best Pinterest and Instagram Marketing Tools
    Google Review Count:  269. Google Review Count:  193. Google Review Count:  187. Google Review Count:  162. Google Review Count:  117. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. ” —  StoreYa Blog. ” —  MarketingLand. Visually.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Google] The Marketing Guru Covers: What are the benefits of social media marketing?
    Revenue Generation Blog The Marketing Guru facebook google plus linkedin Revenue Generation Social Media social media marketing TwitterSocial media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? Save money.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Google] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    This is an extremely cost-effective way to reactivate talent on the online outlets where they spend their time (such as Facebook and Google). By using a SEM campaign on Google, you are able to position your company to appear on the search results pages for specific terms (in specific geographic ranges) that potential clients might use.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 23, 2016
    [Google] How Is Video Content Affected By the Rise of Voice Search?
    According to the Internet Trends Report 2016 , voice search query volume has grown 35-fold since the iPhone and Google Voice Search were released. Voice search holds major influence over online search traffic, and its upward mobility shows no signs of slowing down. Search Implications on Content. ” versus “Singapore weather.”)
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 23, 2016
    [Google] ScribbleLive Acquires Linkdex, The Enterprise SEO Platform
    billion daily Google searches. Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 Merging Content Marketing With SEO.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Google] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    This post, Q&A with Adam Katz, Creative Lead at Google Creative Lab , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The post Q&A with Adam Katz, Creative Lead at Google Creative Lab appeared first on Ceros Blog - Interactive Content Marketing & Design Tips.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Google] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. Most people think of Google AdWords when they think of paid ads. First, nail the basics. Events and trade shows.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Google] 9 Reasons Why Your New Business Program Is Failing
    You don't need a private investigator -- just start with a simple Google search. A whopping 66% of agencies have no plan in place to develop new business. And among those who say they do have a plan, their strategy might not be as comprehensive as it needs to be to keep the sales pipeline from drying up. This isn't a wish list.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Google] The Importance of Adding Location Specific Pages for Local SEO
    An embedded google map with your address pinned. link to your verified Google+ local listing. The Google+ page should be thoroughly filled out. Just thinking about how much Google will love your new location pages is giving me goosebumps. When a search engine crawls a page, it’s looking for a very strong overall theme.
  • ACTIVEDEMAND  |  MONDAY, AUGUST 22, 2016
    [Google] Diving Deeper Into Drip Campaign Best Practices
    Today’s marketing interactions are best described by what Google refers to as “micro-moments”. Diving Deeper Into Drip Campaign Best Practices In a previous post, we talked about drip campaigns and how they have been an essential part of a marketer’s “tool kit” for some time. Predictive Send People want relevant emails.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Google] 3 Tips for Mastering Inbound Marketing
    Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right?  Wrong!  Inbound marketing has just one focus, mastering your relationship with your clients.  00p.m. and 4:00a.m.-7:00p.m.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Google] How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
    During this Google Hangout, you'll learn: How to advertise in a way that aligns with inbound marketing. Where: Live Google Hangout. Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception.
  • PUREB2B  |  SUNDAY, AUGUST 21, 2016
    [Google] Tips for Maximizing Content Syndication Performance
    This is why you should see to it that you target only the best sites in your niche that Google recognizes as having actual authority. Growing your online audience requires diligence and commitment. You need to stick to your content schedule and publish quality material like clockwork. Syndicate Your Content for Free. Before You Go.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Google] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    Amazon may be the place people go for their everyday purchases; Google the place where they research items on their list. Social media buy buttons were once heralded as the next big drivers of social commerce. Internet users, however, could seemingly care less. Approximately another 26 percent had never heard of them at all. Limited Appeal.
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Google] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    How Google Analytics ruined marketing (8:18): Could everything you know about digital marketing be wrong? HANDPICKED RELATED CONTENT: How to Uncover Critical Content Marketing Insights Using Google Analytics. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • SHOWPAD B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google] Stop Killing Your Content: 3 Reasons Your Content Falls Flat
    Google Drive, is essentially hidden from view. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. and value. on content development initiatives.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google] Content Methodology: A Best Practices Report
    resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google] Content Marketing Playbook: Strategy and Roadmap
    you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google] Evangelizing a Content Marketing Program
    And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. Content Marketing: Why 7 IV.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Google] Who Owns Your Audience?
    On the other front, you have an uneasy alliance with platforms—namely Facebook and Google—that drive most of your audience to your site but also have the power to take them away in an instance. Last month, YouTube’s biggest star declared war on the media industry. After a slew of media outlets ( including us! There are no easy answers.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Google] 5 Ridiculously Weird Brand Name Origin Stories
    His first criteria was that the name must start with “A” because, way back in pre-Google 1994, people used alphabetical web directories to find new websites. From a place of inner humility, the wise and high rapper Wiz Khalifa once proclaimed, “Brand names aren’t important to me at all.” Amazon. Mountain Dew.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Google] How Does Content Marketing Help with SEO?
    There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Quality content is key to Google rankings , there’s no doubt about it.
  • SNAPAPP  |  FRIDAY, AUGUST 19, 2016
    [Google] SnapWrap: Analytics, Longetivity, Mistakes, and More!
    In This Issue: How Google Analytics Ruined Marketing. How Google Analytics Ruined Marketing. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days).
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Google] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    Then, build an experience around it. 2) Google: “Building a Better Bay Area”. Between 2012-2014, 56% of companies increased charitable giving , and Google is no exception. Google allowed people to cast their votes online, but they also wanted to involve the Bay Area community in a tangible way. it was an experience. Even cooler?
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Google] How to Crush Your First Webinar
    WebinarsOnAir is a hosting platform that runs webinar functionality using Google Hangouts. Google Hangouts. Google Hangouts is your free alternative to hosting webinars. And working in the Google ecosystem makes it easy to come back to previous conversations. Step 1: Choosing a webinar hosting platform. GoToWebinar.
  • OPENTOPIC  |  THURSDAY, AUGUST 18, 2016
    [Google] 10 Modern SEO Ranking Factors Businesses Should Abide By
    alone, Google dominates 85% of the search market share. SEO is a multi-faceted channel. One that has evolved significantly from its so-called “silo” days. Companies must now evaluate, strategize and implement in accordance for optimal search visibility in the marketplace. In the U.S. internet users begins with a.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 18, 2016
    [Google] What to Do When Your Content Marketing Falls Flat
    Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics). Landing page performance (via Google Analytics). Like most of us, I’ve been glued to my television the last 13 days watching Olympics. But it’s still my all-time fave Olympic sport to watch. Get Creative. Get Motivated!
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Google] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. Author: Ashika Balani The days of telemarketers are long gone. Here are  three ways that technology is transforming marketing: 1. Data is Evolving.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 18, 2016
    [Google] What Is Content Marketing in 2016, and Where Is it Going?
    At that point, search engines were starting to respond to more conversational queries—or, in the words of a Search Engine Watch post circa 2013, “Google [was] becoming a person.” Do you even know what you’re getting yourself into?” ” I couldn’t define it for her then and there. Now it’s 2016. Or five.
  • SNAPAPP  |  THURSDAY, AUGUST 18, 2016
    [Google] 3 Ways Clever Marketers Repurpose Content
    Google may give extra points for publishing fresh content , but your existing content can continue to add value. How do marketers make the most of the content they produce? Sure, there’s promotion , which most of us probably aren’t doing well enough. But the content assets in and of themselves are more valuable than many of us realize.
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Google] How To Make the Most of the YouTube Content Marketing Customer Journey
    Even though YouTube is the biggest search engine after Google, we usually begin our YouTube journey on Google. Most probably, you’ll begin your quest for answers on a topic like this with a Google search that says something like “ How to fix fan on top of stove.” Generally, we come to YouTube videos through search.
  • BIZIBLE  |  WEDNESDAY, AUGUST 17, 2016
    [Google] Rallying Around Revenue: Aligning Sales and Marketing at PagerDuty
    Chris Souza, Senior Marketing Manager at PagerDuty , will be a featured speaker along with other big names like Stacey Levy (Google), Jon Miller (Engagio), Heidi Bullock (Marketo) and Kevin Bobowski (Act-On Software). On Oct. The conference revolves around aligning Marketing with Sales to focus on one common goal: revenue.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Google] 114+ Copywriting Formulas to Get Traffic & Leads
    Unbounce uses a great example for this one: “Google Analytics Tells You What Happened, KISSmetrics Tells You Who Did It”. Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. That’s why copywriters have been using them for years. Check out the guide below! Most Popular. AAPPA.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Google] Latest Job Board and HaleyMail Updates: v3.9.5 Release Notes
    We fixed the bug where a Google Analytics code was missing from the mobile job board, thereby improving reporting for mobile traffic. Trying to track hits to your job board’s Thank You page in Google Analytics? What’s new with HaleyMail and our Job Board? Glad you asked! and Canada). Bug fix. New feature. Now you can!
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Google] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    regularly see articles and infographics from Think with Google, Adweek, and others offering marketing insight into either generation. There are often many ways to solve a problem, but without a diversity of perspectives from a multi-generational workplace, those solutions may not be thought of, introduced, or considered. But enough about me.
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Google] Why Ad Blockers Make Facebook Even More Powerful
    Google, Amazon, Microsoft and other internet companies have all paid the fee. One of the most common criticisms leveled at ad-blocking companies is that they are little more than extortionists. But one major player has resisted. Facebook is a mobile company. And on Facebook’s app, ad blocking is impossible. Facebook has yet to respond.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Google] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Google Search  is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere. Always start with Google. Google Analytics tracking code in the SMNR. Google Analytics is becoming more SM-savvy. Waiting for class. Campaign Questions. And How?
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Google] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Google] A Blueprint for Creating Share-Friendly B2B Blog Posts
    With this in mind and considering the fact that more than a quarter (27 percent) of all Google searches are done in question formats, focusing on creating content that relates to the 5 Ws (who, what, where, when, why + how) or provides a detailed explanation has proven to result in social shares and satisfied readers. Let’s get to it!
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Google] How Higher Education Marketing has Changed
    Google documented back in 2012 that 90% of students research higher learning institutions online. The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. Enrollment rates continue to decline, especially for four-year for-profit and two-year schools. What skills will they have? Education
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Google] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    Brian: They can go to the B2B lead blog right through Google, and you can find me and contact me, and I look forward to hearing from our listeners today. What are the five ways you can immediately improve your account based marketing (ABM) and selling? thought I would go to one of the experts of the industry Brian Carroll. Brian:  Yeah.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Google] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Usually I’ll publish once on Facebook , LinkedIn and Google+. Give yourself an extra couple of seconds to go into Buffer (or whatever you’re using) and brush up the LinkedIn, Facebook, and Google+ posts so they are suited to those platforms. Use Google+ formatting to mention people (“+username”), etc. It’s significant, too.
  • CONTENTLY  |  MONDAY, AUGUST 15, 2016
    [Google] Making Sense of Facebook’s Two Latest Algorithm Changes
    Much like Google does with its strict SEO rules, Facebook is telling brands and publishers to either fall in line or get lost. Back in 2014, Facebook decided enough was enough: It was time to crack down on the clickbait plaguing users’ News Feeds. The explanation was simple. MIND-BLOWING!”), But for real this time.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Google] The Digital Marketer's Guide to Finding & Optimizing Images [Free Ebook]
    Optimising your photos for Google search. It’s difficult to communicate emotion through just text -- and as a digital marketer, you’re always looking for ways to make more meaningful connections with your audience. How can you use images strategically on social media channels, on your website, and within your content? Design Daily Promo
  • CONTENTLY  |  MONDAY, AUGUST 15, 2016
    [Google] How to Hire Superstar Content Marketers
    After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to find.
  • OPENTOPIC  |  MONDAY, AUGUST 15, 2016
    [Google] Make Social Media Profitable For Your Business
    When consumers Google your business, The post Make Social Media Profitable For Your Business appeared first on Opentopic. From CEO to entry-level clerk, everyone has heard something similar to this, “Social media is great and all, but how is it going to make me money?” ” This is the question of the era. Cognitive Technolog
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 15, 2016
    [Google] Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies
    While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. Social Media advertising Content Marketing content marketing strategy google SEO social media marketing social media tips social signals
  • JUNTA 42  |  SATURDAY, AUGUST 13, 2016
    [Google] This Week in Content Marketing: Instagram Launches Snapchat for Older People 
    Join brands like LEGO, Bank of America, and Google, as well as other industry thought leaders, as they share insights, advice, and practical tips to help you address even your most complex content marketing challenges. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • SALES ENGINE  |  FRIDAY, AUGUST 12, 2016
    [Google] Will content marketing ever eliminate the need for salespeople?
    Of course I turned on my computer, went straight to Google, and started typing in “CT scan,” “colonoscopy,” and “abdominal pain.” 30 minutes later, I’m convinced I’m dying of colon cancer! It seems like every disruptive Internet trend leads to predictions of the death of an old trend. Print is dead. Cold calls are dead. SEO is dead.
  • OPENTOPIC  |  FRIDAY, AUGUST 12, 2016
    [Google] Empathy & Personalization: How to Be More Human in Your Marketing and Sales
    This one word is searched more than 165,000 times each month on Google and there are over 37 millions results. Empathy. This one word seems to cause more of a stir in today’s organizations than any other. Many business leaders say we need more of it, others argue it’s overrated. Today we live in a culture of “me.”
  • LEAD LIAISON  |  FRIDAY, AUGUST 12, 2016
    [Google] Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
    If you use this platform, you create an ad and then place it on the Google Search or Display Network. PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation. An Overview of PPC Marketing. PPC ads are ads that you pay for every time someone clicks on them.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Google] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    paved the path, Google’s launch almost 20 years ago transformed the way consumers seek and find information online. In a fast-paced industry where innovation is the foundation of any best practice, marketers need to constantly adapt to new technology and tactics to stay competitive. Enter the age of inbound marketing.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Google] How to Create Content for Every Stage of the Buyer's Journey
    In fact, Google and CEB's The Digital Evolution in B2B Marketing report shows that people get up to 60% of the way through a buying process before they’re ready to talk to anyone about making a purchase. Have you ever seen something in the window of a shop that you just had to have -- and then bought it immediately? Examples. Examples.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Google] How to Hire the Perfect Person to Run Your SEO
    Social Media & Google Search. Social media and a Google search for an individual can provide an unfiltered view of a prospective employee. They claim a special relationship with Google. Sure, many in the industry have networked with the likes of Matt Cutts, but an in-line to Google? How competitive is your market?
  • HINGE MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Google] How to Promote Your Website and Increase Your Online Presence
    Their pain points are usually all there, the teams understand why they need to build a new hub for their online presence, and they’ve got Google-stars in their eyes and whispers of “build it and they will come” in their ears. Start with goals and outcomes. What are the typical pain points? Information is out of date. It looks bad/dated.
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Google] 5 Ways to Boost Your Local Online Marketing Strategy
    Mireya Prado writes that it will be important to rank first on Google, use listening on social media, and ensure privacy is up to snuff, among other things. ​What? Plenty of trends have already developed in 2016. What do you need to do to keep up with local marketing? So what? Now what? Location-based marketing is here to stay. That’s.
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Google] 5 Ways to Boost Your Local Online Marketing Strategy
    Mireya Prado writes that it will be important to rank first on Google, use listening on social media, and ensure privacy is up to snuff, among other things. ​What? Plenty of trends have already developed in 2016. What do you need to do to keep up with local marketing? So what? Now what? Location-based marketing is here to stay. That’s.
  • CONTENTLY  |  THURSDAY, AUGUST 11, 2016
    [Google] Elizabeth Spiers Reveals Why You’re Thinking About VR and Branded Content All Wrong
    Google did a great video for [the HTC Vive game] Tilt Brush. What happened to Google Glass? Google Glass is interesting. For tech luminary Elon Musk, there’s little doubt that we are living a simulated reality. He’s not alone in thinking so. What was the motivation behind There Is Only R? What are the benefits?
  • CONTENTLY  |  THURSDAY, AUGUST 11, 2016
    [Google] Webinar: The Content Marketer’s Guide to Great SEO
    We scrambled to create as many keyword-stuffed blog posts about the engagement as possible in hopes of tricking Google. Two dozen blog posts later, Google had sent us a record flood of traffic. Google has heavily adjusted its algorithm to favor high-quality content. Pandemonium broke out. ” It worked.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 11, 2016
    [Google] What Can Marketers and Advertisers Take from the Pokémon Go! Craze?
    Doing research for Google or Bing platform changes/updates can help your cause, as you have the chance to take advantage of being the first to enter a specific advertising strategy. If you’ve seen this, it is most likely that they are following the latest craze, err epidemic, that is Pokémon Go! Gameplay. Restaurant/Bar Promotions.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2016
    [Google] 7 Ways to Build Credibility When You're a New Leader
    When I first started at HubSpot and felt a little nervous about my new role, someone suggested that I try Googling “new job anxiety.” I immediately felt better, if for no other reason than my fears seemed to be more common than I thought. And in the process of preparing for it, I came across some pretty dismal statistics about the workplace.
  • CONTENTLY  |  WEDNESDAY, AUGUST 10, 2016
    [Google] Content Marketing Webinar: How to Streamline Legal Approvals
    We work with some of the biggest and most prolific brands on Earth when it comes to creating content—companies like American Express, Coca-Cola, Google, Walmart, GE, and GM. Let’s start with a simple truth: Far too many brands let battles with compliance keep them from creating content that their audiences care about.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Google] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. Google Adwords. 9.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 10, 2016
    [Google] Attribution: the science of marketing
    Google doesn’t index assets that require a registration. As I mentioned a while back, I keynoted at Search Insider Summit in Key Largo earlier this year. One of the main threads of that conference was on attribution, which attempts to give the proper credit to marketing tactics.We It is probably not the best way. Attribution science.
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Google] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. It also uses Google Analytics to study general KPIs. It uses Google Keyword Planner to find out how exactly people search to satisfy their search needs. Google Docs for writing and editing. Not likely.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Google] Google AdWords Keyword Insertion: The What, Why & How
    If you have ever run a Google AdWords campaign , you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. Here is what it would look like: Google will then attempt to replace this code with one of the ad group’s keywords.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Google] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. Where are you?
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Google] The Future of the Internet Isn’t the Web
    Meanwhile, Facebook’s Free Basics and Google’s Project Loon are spreading across the globe with the goal of connecting underdeveloped countries to the internet, almost exclusively through mobile phones. Driving this trend is a battle royale between internet giants: Facebook vs. Google, Google vs. Apple, and so on.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 9, 2016
    [Google] When It Comes To Social Media, CMOs Need To Get Visual
    For example you may see great response and engagement metrics via text-only posts that are shared on Google Plus. This morning I came across an article on MediaPost with perhaps one of the best titles I have seen in some time: Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement! is it?
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2016
    [Google] Quality Assurance Testing Is Not Optional
    Google Chrome provides DevTools which allow developers access into the internals of the browser and their web application. Recently, ANNUITAS published a blog post on When Mistakes Happen  that focused on how to address mistakes once they occur. On the flip side, what can we do to eliminate mistakes from happening in the first place?
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Google] 13 Networking Mistakes You Need to Stop Making
    They might even Google you. Don't add someone you're looking to get to know better on LinkedIn, Twitter, Snapchat, Instagram, Facebook, Google+, and Medium in one fell swoop," Burke told me. "It just comes across as too aggressive out of the gate. It helps us make meaningful business connections, get feedback, and advance our careers.
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Google] Blog2Social removes all social sharing pain
    Aside from bumping into a couple German-language or mistranslated dialogue boxes during the process of linking up Blog2Social to your social and sharing platforms, it all went smoothly — except I am still having a problem with Google+ and Medium.com , both of which I am currently OK with until I have some time to do a deeper debug.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Google] The 28 Best Influencer Marketing Tools
    After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count:  217,000. Google Review Count:  55,200. Google Review Count:  46,800. Google Review Count:  26,200. Google Review Count:  22,400.
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Google] Harnessing the Power of VR and AR Part I: The Latest Trends
    Even in the case of VR, users can purchase a cardboard headset from Google for $15 to turn their phones into bona fide pairs of VR goggles. In Sweden, they’ve run a VR trial campaign that turns their classic Happy Meal box into a pair of cardboard VR goggles, much like Google’s tool. Virtual reality. Augmented reality. Think about it.
  • HIVE9  |  MONDAY, AUGUST 8, 2016
    [Google] Change Is the Only Constant in Digital Marketing
    Or Google rolls out an algorithm update that shakes up your SEO strategy. Digital marketing is in constant flux. It seems like every other day there’s a new social media platform people are saying businesses need to be on. Hive9
  • FATHOM  |  MONDAY, AUGUST 8, 2016
    [Google] Don’t Be Traditional, Be Transformational: Leading Marketing Change, Part 2
    quick Google search of ‘integrated marketing’ and you’ll find that many marketers are struggling to succeed in the face of change. Most marketing teams have made the transition from traditional to digital already. At least, they have in theory. Still, just doing digital isn’t enough. Like most things, this is easier said than done. Epsilon ).
  • HINGE MARKETING  |  MONDAY, AUGUST 8, 2016
    [Google] Brand Architecture and Professional Services
    Another example is the recently rejiggered Google corporate structure. In the case of Alphabet, Google — recently demoted from parent brand to sub-brand —will continue to operate in the sphere which it knows best: to be singularly focused on search and advertising. Brand architecture may be the most misunderstood concept in branding.
  • CONTENTLY  |  MONDAY, AUGUST 8, 2016
    [Google] 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands
    When the app launched in November, the Times distributed more than a million Google Cardboard VR viewers to its newspaper subscribers. In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately. Influencer marketing.
  • JUNTA 42  |  SATURDAY, AUGUST 6, 2016
    [Google] This Week in Content Marketing: U.S. Olympic Committee Makes Huge Social Media Faux Pas
    Join brands like LEGO, Bank of America, and Google, as well as other industry thought leaders, as they share insights, advice, and practical tips to help you address even your most complex content marketing challenges. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Olympic Committee. We
  • LEADERSHIP  |  FRIDAY, AUGUST 5, 2016
    [Google] How to Build a Cash Converting Marketing Funnel
    Paid ads, targeted traffic through sites like Google or Facebook, SEO, email marketing, content marketing, local search – there is no shortage of options. Ask any business owner which resource they want to have more of, and they are almost guaranteed to tell you that they’d love to have more time or money. Let’s see what they recommend.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Google] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    Tools like Google's Global Market Finder can show you online search volume as a proxy for potential customer demand for products and services. Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. And the best part? Tortuga Backpacks.
  • ACT-ON  |  FRIDAY, AUGUST 5, 2016
    [Google] What Happens to the Yahoo! Mail Inbox Now That Verizon Bought Them?
    Yahoo is the second most-popular email service behind Google’s Gmail. You can look to the past but embrace the future, which is exactly what Google did … and look where they are. The more things change…. Among the changes were: The Internet was included in broadcasting and spectrum allotment. services. AOL – gone. Yahoo! yahoo!
  • CONTENTLY  |  THURSDAY, AUGUST 4, 2016
    [Google] How Google’s Big AMP Update Will Affect Marketers and Publishers
    After Instagram copied  Snapchat’s key feature on Tuesday, Google pulled a Facebook and introduced a feature that will increasingly keep content within its closed walls. Yesterday, Google announced that it’s expanding its Accelerated Mobile Pages (AMP) project to all mobile search results. This is huge news.
  • OPENTOPIC  |  THURSDAY, AUGUST 4, 2016
    [Google] More Companies Turn to Machine Learning to Leverage Analytics
    With major cloud-infrastructure providers such as Amazon, Google, IBM and Microsoft heavily investing in the technologies, ABI estimates machine learning-based data analytics tools and services revenues to hit nearly $20 billion in 2021 as machine-learning-as-a-service (MlaaS) models. Cognitive Technology
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Google] The 7 Attributes of Highly Effective Lead Generation
    The more people interact with the content, that’s going to tip your hand to Google that this is valuable content. Some of these companies have gigantic budgets to work with, so good luck getting on page one of Google if that’s your strategy. Attribute #1 Content maps tightly to the sales process. Top of the Funnel Content. Not really.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Google] Busting the Top 3 Google AdWords Myths
    If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. So, why has it taken so long for most inbound marketers to adopt Google AdWords? Myth #1: People Don’t Click On Google Ads. So yes, people definitely click on Google ads. AdWords
  • CONTENT STANDARD  |  THURSDAY, AUGUST 4, 2016
    [Google] Suffering from Billboard Syndrome? Cure It with Content Marketing ROI
    You send a UTM-coded link, only to have audience members Google your site instead of clicking. It is, in many ways, a self-evident practice: content marketers look toward simple metrics such as traffic and social sharing to determine the efficacy of their blogs, videos, and other content strategy elements. The Billboard Syndrome.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Google] How to Prevent Your Best Clients From Leaving (And Stop the Endless New Business Cycle)
    Use a tool like Survey Monkey or Google Forms to put together a client feedback survey , and share the results across your agency. New business is everything, right? Wrong! While new business is obviously important, there’s something else you should be laser-focused on to drive more long-term revenue: retention. This is the wrong approach.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Google] How to Turn Your Blog into a Lead Generating Machine
    Blogging increases your digital presence so that you’re more visible on Google and other search engines like Bing and Yahoo. Other providers can offer this for free such as FeedBlitz or Google FeedBurner.  . These days, many tasks can be accomplished without human intervention. Worst case scenario? Build Authority and Establish Trust.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 3, 2016
    [Google] Image Recognition APIs May Help Ecommerce
    18, 2016, Google released the beta version of its image recognition service as a public, paid application programing interface called Cloud Vision API. A pair of new image-analysis solutions could open the door for powerful ecommerce and retail applications that significantly improve shopping experiences or create new marketing opportunities.
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