• MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Google] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Side note: peanut butter & jelly…YUM.).
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    someone $12 an hour to run a Google keyword. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Google] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Google] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    If that's not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan. The Methodology. Some answers I came up with were: The form is too long.
  • SYNECORE  |  THURSDAY, JULY 2, 2015
    [Google] Forget Link Building: Time to Embrace the Google Knowledge Vault
    SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. The Google Knowledge Vault.
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Google] 10 Businesses With Enviable Company Cultures
    And while we’ve all read about Zappos and Google, I’d like to focus on a few that are doing incredible things that you don’t hear about as often. 1) Morning Star’s Self-Management. Free beer and foosball tables serve as a nice addition to any office, but do they really have an impact on employee engagement? Why the emphasis on engagement?
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Google] Consumer Brand SEO Pulse: 7.2.15
    Search engines still can’t crawl content within an app, but Google’s acquisition of an app-streaming platform shows the industry is headed in that direction. Google recently introduced the new concept of micro-moments , “high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e.,
  • ANNUITAS  |  THURSDAY, JULY 2, 2015
    [Google] The Problem With The Story You Are Telling
    We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Back in May, Google released an update to their search algorithm, called Panda 4.0. Blog content marketing Google. *This post first ran July 29, 2014 via the ANNUITAS blog.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Google] How to Create Irresistibly Shareable Content
    Remember: Headlines not only attract new readers, but they will appear in front of your existing audience, whether on Google or social media. You can start by digging into Google Analytics and social media data to find what times your audience is online. Every now and then, a piece of content goes absolutely viral on the internet.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 2, 2015
    [Google] How to Build Your Email List from LinkedIn and Twitter
    Twitter | Facebook | Google+ | LinkedIn |. Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! 91% of all US based consumers use email daily. The average order from email is 17% higher than an order from social media. Amy Hall.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Google] 6 Critical steps to help fight for your online privacy
    Google also offers sophisticated options for security and privacy, from enabling 2-step verification on your gmail account to setting up “circles” for your contacts. Google+: https://support.google.com/plus/troubleshooter/1715140?hl=en. Google+:  https://support.google.com/legal/troubleshooter/1114905?rd=1/troubleshooter/1114905?rd=1.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Google] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Penguin algorithm updates have brought the importance of maintaining a natural backlink profile to the forefront for SEOs, along with Google’s crusade to end spam tactics. Google Penguin Recovery Kit via Vertical Measures.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Google] A Mindset Shift for AEC Professionals
    Use simple (yet powerful) tools like Google Analytics to monitor website traffic and referral sources. A/B test—changing the colors on call-to-action buttons across a specific period of time, for example—and refine your online marketing approach based on the results. Online marketing works. Your Website. AEC firms are lucky.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 1, 2015
    [Google] Marketing Beyond MadTech: What Happens When The Robots Take Over?
    We already do this today in specialized areas like search engine optimization (“selling” to Google for a higher ranking) and programmatic media buying (providing more data about impressions so they earn higher bids). tomorrow’s world, about two to five years in the future. This is dominated by the merger between martech and adtech, a.k.a.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Google] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    But is the CEO or CFO the actual person searching Google for solutions? study, The Changing Face of B2B Marketing , published in March 2015 by Google and Millward Brown Digital, revealed some interesting insights to which every B2B marketer must pay attention. What is newsworthy is who these investigators really are in 2015.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 1, 2015
    [Google] Social Content Marketing is Your New Fundraising Rocket Booster
    Twitter | Google+ | LinkedIn |. ‘Social content marketing’ is the terminology I use for the type of marketing everyone must do today to stay in business in our increasingly networked world. Human beings have always been social animals. Author information. Claire Axelrad. Claire Axelrad, J.D., Claire Axelrad. Social Media and Nonprofits
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Google] 100 Things You Are Doing Wrong on Social Media
    You are posting anything at all to Google+. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Google] Does Your Ecommerce Attribution Model Tell the Truth?
    There are quite a few attribution models available, with perhaps the most widely used being Google Analytics. It’s true that Google Analytics will help you identify the click that led buyers directly to your page, and that’s pretty helpful, in the end. The Google Analytics Story. We like Google; don’t get us wrong.
  • MARKETING ACTION  |  WEDNESDAY, JULY 1, 2015
    [Google] Your Email List: When Less (as in Fewer) is More (as in Results)
    As an example, Google’s marketing team follows a schedule: they gradually decrease frequency to their inactives and eventually ask them whether they want to continue receiving emails from them. If there is still no response, Google feels it is safe to say their emails are unwanted and they remove the addresses from their lists.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Google] 4 Steps For Improving Your Success Rate Asking for Links
    Don’t forget Google Drive, Evernote, and other shareable and collaborative resources, especially if you are working across teams or business units in your link building efforts. In my last post , I wrote about the fact that there are two key components of successful link outreach. How do you do this? Social Media Research.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 30, 2015
    [Google] What’s Holding CMOs Back When It Comes To Push Mobile Marketing
    Push notifications are the official way for brands to reach users through an app since the operating system—such as Apple iOS or Google Android— doesn’t provide user email addresses or phone numbers. All sounds great, right? So why then are some CMOs reticent to implement a push mobile marketing strategy?
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Google] Tools I use to amplify social campaigns
    When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. Engagement! That is where SOCi comes in. GaggleAMP. Buffer.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Google] 8 Things Your Website Needs to Increase Traffic and Sales
    Also, Google just expanded its use of mobile-friendliness as a ranking signal, which gives you another reason to make sure your mobile version is up to par. The solution: To see if your website has a mobile-friendly design, Google offers a free “Mobile-Friendly Test” app. mobile version. fast load time. scheduling tool.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 30, 2015
    [Google] Does My Stealth Start-Up Need PR?
    One example is Magic Leap , virtual reality company with a series B from Google. The best thing to do is get in front of it, so when investors start googling, your story was already written, and you wrote it. This is a common mistake driven by several fears, fear of failure, fear of competition, fear of possibly actually succeeding.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Google] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Author information. Neal Schaffer. Neal Schaffer. Facebook
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Google] The 12 Weirdest (and Best) Things You Can Get For Free
    The iPhone’s Health app and the Android's Google Fit app, both included with your device, track your steps automatically and integrate with third-party applications to record everything from sleep to nutrition. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. So who’s right? 11) Music.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Google] 10 Tips To Increase Eyeballs And Conversion
    Check out Topsy , Reddit, BuzzFeed or Google Trends to find out what people are interested in around a particular topic.   It used to be enough to be ‘on message.’  My friends at Sparks & Honey taught me you now need to by hyper-relevant and prepared to hijack trending conversations.   Deliver a clear brand promise. Vary your delivery.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Google] How to Answer 11 Common Marketing Questions Using Analytics
    As mentioned before, you can do similar analyses in other analytics tools such as Google Analytics. When it comes time to assess your marketing efforts, it's not uncommon for you to run into a ton of questions. How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it?
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Google] SEO for Alternative Content Types, Part 5: Questions and Answers
    How can you present that to have a better chance of Google finding it? Are there any tips on the technical side for making sure it’s going to be picked up by Google? Or anything that would be a mistake that would keep it from being ranked well by Google? That includes video, infographics, images, PDFs, and more. Even me.
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Google] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    We've highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category. How-to articles and those about Google analytics and data lead the top-shared articles in the category. This post originally appeared on HubSpot's Agency Post. Analytics. Baking. Beauty.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Google] 9 SEO Tactics That Just Don’t Work Anymore
    With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing. Introduced February, 2011, Google’s Panda algorithm updates have been getting better and better at detecting bad content. Around Penguin 2.0,
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Google] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    and have experience with Google Analytics. Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. Seems simple right? It takes time -- and time is something most fast-growth companies don’t have. The right ream is small and nimble. Role Requirements.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Google] A New Visualization of Today's Marketing Technology Solutions
    Let's say, for example, you recently got some budget for paid advertising, and in light of Google's recent algorithm change favoring mobile-friendly content, you're looking for some piece of technology that'll help you advertise to mobile users. But the problem with sources like these is that feedback is scattered. Image Credit: Radius.
  • FATHOM  |  THURSDAY, JUNE 25, 2015
    [Google] Consumer Brand SEO Pulse: 6.25.15
    Google is making a lot of changes (as usual), but this week things are changing on desktop and mobile! Not Panda: Google Confirms Another Core Search Algorithm Update”. Google has confirmed an update to the core search algorithm, which may very well be the “Google Quality Update” from May. link]. link]. link]. link].
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Google] Content Marketing That Converts
    It starts with defining the questions your customers are asking (in Google.) How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. content marketing strategy should be designed to engage your audience throughout the buyer’s journey.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Google] Are Your Employees Advocates for Your Firm?
    On Google+ or LinkedIn? Today, your firm’s transparency and perceived authenticity matter more than ever. Buyers and industry influencers want to know everything there is to know about you – and they want bone-deep truth, not fluff or airy claims. Employee Advocacy Defined. Increasing the visibility of your firm.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Google] The Emotional Role of Social Media Sharing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. If there is anyone that knows social, Mark does. Author information. Wade Harman.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Google] Crowdfunding 101: Testing the Waters with TeeSpring
    When adding tags, think about what your target audience might search in Google for, and use that as a guideline. By Kiki Schirr, {grow} Contributing Columnist. It seems like everyone and their mom is doing a crowdfunding campaign … “Coolest Cooler earned $13 million on Kickstarter.” How much lead time do I have?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 24, 2015
    [Google] Gmail’s Undo Send Saves You from Emailer’s Remorse
    Google recently announced a new feature called Undo Send , and Gmail users are rejoicing. Breaking News Gmail google undo send unsendIt was once relegated to the mysterious domain of power users and enthusiastic beta testers known as Gmail Labs. This week, Gmail brings its once-experimental unsend feature to the masses.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Google] How to Get Free From Annoying Office Situations
    But that super confusing Google Doc your company uses to track incoming leads and assign them to sales reps? At work, some terrible situations are easier to get out of than others. That important project your boss dumps on you last minute? You probably can't wiggle your way out of that one. How to Get Free From an Office Birthday Party.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Google] Does Modern B2B Lead Generation Really Work?
    This sea change in how people buy has been the focus of Google’s ongoing Zero Moment of Truth study. According to Google, 71% of people use the Internet for their business purchase decisions. Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here's how to think about it.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Google] The Importance of Social Listening to Connecting With Prospects
    You might find your audiences are spending more time networking on LinkedIn than on Google+. These tools include SimplyMeasured , Topsy , Social Mention , and Google Alerts. 5. Social media’s popularity is continuing to rise. In fact, LinkedIn is expected to have 500 million members by 2020. That advantage is social listening.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 24, 2015
    [Google] Search & Explore: What Instagram New Features Mean for Businesses
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. What are the Instagram new features in Search and Explore, why is Instagram releasing them, and what do these new features mean for businesses? It has remained a completely separately entity […]. Author information. Neal Schaffer. Neal Schaffer. Instagram
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [Google] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    Their skill sets most commonly consist of: Google analytics. It was not surprising to see the recent announcement that WPP, Snapchat, and Daily Mail have launched a new digital content agency called Truffle Pig. Today, most marketing organizations have set up different roles to handle content and analytics. What’s a Content Scientist made of?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Google] Stop Nurturing Me
    ” To nurture, according to Google, is to “care for and encourage the growth or development of.” To nurture, according to Google, is to “care for and encourage the growth or development of.”. By Eric Wittlake, {grow} Contributing Columnist. I’m sick of being “nurtured.” Not me. Not my career. Not me.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Google] 3 Steps To Creating Content Like A Journalist
    Research on Google and social media with caution. The first place you would start your research is Google, or perhaps a social media site. “ I feel that to gain familiarity and comfortability with a subject Google is not just fine, it’s great,” said Honigman. Content marketers are not journalists. Keep your eyes open.
  • FATHOM  |  TUESDAY, JUNE 23, 2015
    [Google] Master Manufacturing Marketing at the MAGNET-Fathom Workshop
    Plus, Google will be there. Yupp, Google—the search engine giant that is largely responsible for making or breaking your digital presence will be available to personally advise your manufacturing marketing. Google representatives will cover when, and how, manufacturers should utilize this marketing tactic.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Google] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    On Google+ or LinkedIn? You already know that a big part of building a strong brand is building a recognizable brand. And while becoming a Visible Firm may take a lot of work, the benefits and rewards are well worth the effort. Your target audience will be more likely to find your content, share it and then seek you out for more insights.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Google] Google has carnal knowledge of social
    Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. Google+, reddit, and Disqus, for example). Like this post?
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 23, 2015
    [Google] 5 Ways to Engage Employees To Build A Better Customer Experience
    Twitter | Facebook | Google+ | LinkedIn |. People say they will pay more for a better customer experience. More importantly, they will leave to go to a competitor after a bad experience. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz. Social Sales
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 23, 2015
    [Google] How to achieve pure search results
    In its never-ending quest for search engine perfection, Google has created a search bubble just for you. When you do a search, your results may depend on what you have searched on before, your contact list and subject matter in GMail, your activities on Google+ and your physical location, to name a few factors. Ironic, isn't it?
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Google] 21 Spectacular SEO and Search Marketing Stats and Facts
    Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes. Google accounted for nearly 40% of all U.S. General Search and Google Stats and Facts. 1. Google accounted for nearly 40% of all U.S.
  • HINGE MARKETING  |  MONDAY, JUNE 22, 2015
    [Google] The State of Accounting Marketing: 2015 AAM Summit Wrap-Up
    Now, in the wake of Google’s latest algorithm update , mobile-friendliness is absolutely essential. Since Google now considers your site’s mobile bona fides when ranking your site in search results, falling behind the times could mean quickly falling behind the competition in visibility. On Google+ or LinkedIn?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Google] How Marketers Can Get Their Content Listed in the Upcoming Apple News App
    After some Google–fu, I was able to dig up some documents in the IOS developer library. After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall. Buried deep within this is a new section around news publishing. Enter Your Publisher Information. Content
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 22, 2015
    [Google] How To Find (and Remove) Bad Backlinks
    Find potentially harmful links: Moz’s new Spam Analysis functionality makes it extremely easy to identify backlinks that Google may consider to be spammy. You can also find a list of your backlinks in Google Webmaster Tools to help you build your list. All of these notes will also be sent along to Google. 6.
  • VIDYARD  |  MONDAY, JUNE 22, 2015
    [Google] Video SEO Making You Craz-EO? Try These Helpful Tips!
    Yes, it’s about being found, but it’s also about being being chosen, and then keeping the interest of those who picked you so they don’t bounce back to Google and try again. Choose 5 to 6 keywords using the Google AdWords tool to improve opportunities for your video content to be ranked highly. But only if you’re doing it well.
  • BIZNOLOGY  |  MONDAY, JUNE 22, 2015
    [Google] 5 Low-cost tools that make content creation easier
    People always ask me about free alternatives to Google’s Keyword Planner. The pulls their data from Google’s autocomplete — so what you’re viewing are often tasty, long-tail keyphrases. This long-tail data, some argue, isn’t as easily accessible in Google’s Keyword Planner. Plugin. CoSchedule.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 22, 2015
    [Google] Best Practices for Content Marketing through Social Media
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing contributor Justice Mitchell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 22, 2015
    [Google] An inside look at innovation hot spots and how to get your idea noticed
    Google was started by some Stanford computer science professors. The tech start-up world is Jim Lussier’s playground … and it is one cool place. Industry veteran  Jim Lussier  was tapped to lead this ambitious effort. Jim is a wise and passionate leader with more than a decade of experience in Silicon Valley. Let’s find out.
  • MARKETING ACTION  |  MONDAY, JUNE 22, 2015
    [Google] SEO for Alternative Content Types, Part 4: Best Practices for Infographics
    And so, search engines like Google and Bing would never find that actual PDF unless it was sort of opened up out from behind the firewall. That includes video, infographics, images, PDFs, and more. In part four, Kevin talks about how to create infographics and PDFs that can be found through search engines. There were many more, unfortunately.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Google] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). There are two major steps you can take to keep your thank-you page hidden: Instruct Google and the other search engines not to crawl and index your thank-you page ( this blog posts explains how to do it ). For situations like those, here’s what to do.
  • VIRALLY BLOG  |  MONDAY, JUNE 22, 2015
    [Google] Business Blogging The Master Class
    Consumers are asking questions to Google and social networks and expecting to find the answers every time and in general they are. The benefits of business blogging are really quite clear in today’s 27/7 always on connected world. The question is are they landing on your site or a competitors? So what is stopping you blogging? Events
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Google] Want to Be More Creative? Try These 8 Tools
    It's also compatible with many other programs, including Google Apps, which makes exporting and sharing different file formats a breeze. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. I've always considered myself to be a fairly creative person. Plus, it's free. 2) Prompts.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Google] New Data: Should You Include Social Media Icons on Your Homepage?
    Google+ , at 11% has always had a branding problem as a social platform and while the future is questionable, it’s currently linked to more than LinkedIn, Pinterest, and Instagram. Google+. Google+. This post originally appeared on inbound.org and is reprinted here with permission. And if so, to what extent?). Twitter. Facebook.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Google] A guide to content curation. Where can I find shareable social content?
    Google Docs – like Excel but collaborative and shareable. How can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. Stick to the plan.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Google] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
    Several of Marketo’s Ad Bridge partners, such as Facebook, Google, LinkedIn, MediaMath, Turn, and Rocket Fuel, will be joining us on the Croissette (what I understand is the festival’s main drag) and touting the benefits of engagement marketing , content personalization, and especially the intersection of data, creative, insight, and action.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Google] The Free Templates You Need for Visual Content Design
    This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element.
  • FATHOM  |  THURSDAY, JUNE 18, 2015
    [Google] Consumer Brand SEO Pulse: 6.18.15
    Google will be making changes to its Doorway Pages algorithm that may affect your site. link]. “’Buy button’ to be Added to Google Search Results”. Google has confirmed that it will introduce a “buy button” which will allow search users the option to purchase directly in the SERPs. link]. link]. Be careful! link].
  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Google] Key Components of a Technology Firm Lead Generation Website
    On Google+ or LinkedIn? You put a lot of time and effort into your website. In order to make sure your efforts aren’t wasted, you want your website to encourage members of your target audience to become leads – who, ideally, you can then nurture into future clients. But what does it really mean to have a lead generation website ?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 18, 2015
    [Google] You Need To Dish Out Delicious Content!
    And, make it easy for them to make their sharing on Facebook, Twitter, Google+ and Instagram as hard as possible. Are your customers sampling your small business from the comfort of their smartphone? If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and posts. Picture this. P.P.S.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Google] How To Get Publishers to Open Your Link Building Requests
    “ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.
  • BIZNOLOGY  |  THURSDAY, JUNE 18, 2015
    [Google] Periscope Up: Is Live Interactive TV (Finally) Here?
    Google+ Hangouts on Air and Twitch TV are probably the closest we’ve gotten to real-time interactive TV. Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. The execution of interactivity on these services is a bit clunky. How It Works. It’s also ephemeral.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 18, 2015
    [Google] What You Absolutely Need to Include in Your Online Business Listing
    These online listings include sites such as Google, Yahoo!, Grabbing the attention of local shoppers online is key to getting them through your shop doors. Having the right type of information in your online business listing is essential to that process. Yelp, Bing, Foursquare and other online directories. 53% are looking for directions.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 18, 2015
    [Google] [Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy
    Most search engines, particularly Google, prefer responsive design. Responsive design not only provides a better user experience, but it also makes it easier for Google to crawl, index, and organize your site. 4. Author: Dayna Rothman Looking for a way to kickstart your  mobile marketing ? Engaging User Experience.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 18, 2015
    [Google] 25 B2B Social Media Statistics About Platform Usage
    61% of B2B marketers use Google+ ( Tweet this stat ). The latest social media industry report from Social Media Examiner is loaded with statistics about social media usage broken down all different ways. Since 39% of the respondents of the survey were B2B companies, many of the statistics are further broken down by B2B versus B2C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 18, 2015
    [Google] The new urgency to create sticky content for Facebook
    ” But posting long-form content (and not just a link) creates a new tension between our companies and Google search — which is exactly what Facebook wants, of course. If we publish on Facebook instead of our own sites, or even in addition to our own sites, Facebook possibly neutralizes any advantage from Google. Go deep.
  • FATHOM  |  WEDNESDAY, JUNE 17, 2015
    [Google] 3 Reasons to Pay Attention to your Local Listings
    With some of the local listing platforms (Google for instance), you can actually see the performance increase. Recently we claimed a location for a local business that did not previously have a local listing on Google. 4 in 5 consumers use search engines to find local information. Want more? The results were tremendous. Absolutely.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 17, 2015
    [Google] Breaking The WordPress Stigma: The Blog Factor
    Oh, and let’s not forget the importance of quality content if you even want to think about ranking on a search engine like Google. Possibly the biggest stigma surrounding WordPress is that silly little “blog factor”. Let’s talk about that a bit. So yes, if we’re being completely honest, WordPress did start as just a blogging platform.
  • VIDYARD  |  WEDNESDAY, JUNE 17, 2015
    [Google] Use Video to Prospect Leads and Control the Conversation
    According to Google, 70% of B2B buyers now view video throughout their path to purchase, and nearly half of these prospects will consume over 30 minutes of video when evaluating solutions and it’s Sales’ job to guide them the rest of the way through the buying journey as a trusted advisor. It is an amazing time to be in sales. Get this guide!
  • HINGE MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Google] The Science Behind the Art of the Call-to-Action: Part 2
    On Google+ or LinkedIn? In part one of this series , we looked at the rationale behind the call-to-action (CTA) and how that influences professional services buyers’ behavior. How should firms craft their CTAs for great marketing success? It all depends on context. And it turns out, every detail counts. Be specific.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 17, 2015
    [Google] Facebook’s Latest Update: Guidelines for Hospitality Marketers
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. No surprise here – more updates from Facebook! Over the past week, Facebook has unveiled a variety of significant updates. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services. Marketing. events.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Google] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Knowing that the primary referral source of traffic to these posts was search engines like Google, we figured we could much more accurately understand and satisfy the needs of our blog visitors by matching the offer we promoted in the post with the keywords people were using to find it. The results have been nothing short of eye-opening.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 17, 2015
    [Google] Should you create different social media posts for international clients?
    We Google Chrome, swipe on non-sentient Androids and iDentify with iPhones, go DareDevil on Netflix and laugh at the same informational videos (Dude, have you seen the cat that farts and burps at the same time?). By Mars Dorian, {grow} Contributing Columnist. The CEO explained that yes, 80% of the world enjoyed them. moment. You can’t.
  • VIRALLY BLOG  |  TUESDAY, JUNE 16, 2015
    [Google] My Top 2 Apps For Content Sourcing
    Trying to find great content through a Google search or through social media feeds is often difficult, especially when you want to find something different. Usually, the answer will be yes as the linkbacks will help with your ranking on Google. Below are two of my favourite ways to find content. 1. StumbleUpon. Flipboard. Events
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Google] Which SEO Tactics Should You Try Next? [Flowchart]
    Google's made thousands of changes to its algorithm over the years, making it difficult for marketers to keep up with exactly how to optimize their content for search in this day and age. Old tried-and-true SEO tactics suddenly don't work anymore and there are tons of new ranking factors we need to consider. What's a marketer to do?
  • THE POINT  |  TUESDAY, JUNE 16, 2015
    [Google] Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
    Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Let’s review your options when it comes to match types: Broad match is Google’s default option. Using broad match, your ads will also automatically show for expanded matches.
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Google] Enterprise gamification is a spoon full of sugar
    “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” Edutainment. AMPer ?
  • VIDYARD  |  TUESDAY, JUNE 16, 2015
    [Google] 5 Reasons Why a Video Marketing Platform is a New B2B Marketing MUST
    And not just a few snippets and clips of video here and there: nearly half of them watch at least 30 minutes of content, according to Google research. Video marketing is transforming how we do business. Video isn’t just a nice-to-have at all stages of the buying journey, it’s a must. How about video? Measuring results. Insights.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 16, 2015
    [Google] How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging
    Shortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “ no-brainer ” for most advertisers. Google rotates them in different orders and your message could end up backwards or garbled. Leveraging The Callout Extension Scheduling Feature. Trade Shows Messaging.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 16, 2015
    [Google] Just When You Think You Know B2B Marketing, The Millennials Are Here
    Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). According to Google, 70% of those researching b-to-b products and services use video in making their decision. You did the research. You wrote the plan. You know where your B2B target audience gets information and how they buy, right? Not so fast.
  • HINGE MARKETING  |  TUESDAY, JUNE 16, 2015
    [Google] Rethinking Referral Marketing: Understand Your Target Audience
    On Google+ or LinkedIn? Once your firm has assessed its referral marketing strategy as it exists today, it’s time to turn your attention to understanding your audiences. What is important to them? What are their challenges and interests? Without the answers to these questions, you’re moving ahead with some serious blind spots.
  • VIEWPOINT  |  TUESDAY, JUNE 16, 2015
    [Google] The Quest for Good Leads: Are You Asking the Right Questions?
    Just google them.) What’s a good lead rate? How much should a lead cost? These are questions stirring in the minds of executives everywhere. The problem is they’re not so easy to answer; few have found success; and for that matter, are they even the right questions? have seen inbound lead rates reported as high as 11 – 14%. Bottom line?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Google] Content Marketing Manager Job Description
    Experience with wordpress, Google analytics, Slideshare, and the top social channels. I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Requirements.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Google] 4 Ideas to Generate Blog Topics
    Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. Narrow down blog post ideas with Google AdWords Keyword Planner. You can also find him on Twitter , Google+ and his personal blog. What keywords are they using?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Google] Facebook alternative network Ello turns nasty
    And oh … by the way Marketing Companion fans … Google stole our Google pants idea. We are starting a grassroots campaign of support for our innovation called “Get out of our pants Google!!” And oh … by the way Marketing Companion fans … Google stole our Google pants idea. Let’s GO!
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