• HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Google] Where Do Bots Come From? A Brief History
    Google had already been out and Yahoo! Google, of course, had to enter the space, and did so with its 2015 release of Google Home. As Engadget described it, it shares most of the same capabilities as the Echo and Google Home, but it has a better personality -- yours. How does it work? We’ll get to that. The 1950s. ELIZA.
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Google] Blockchain marketing: how the technology behind Bitcoin could change marketing
    As a 20-year veteran of technology marketing, I’ve seen plenty of headlines like these (actual real examples): Six Ways that Google Wave is Going to Change Your Business, Career, and Life. The following is a guest post by Jeremy Epstein , CEO of  Never Stop Marketing. Previously, he was VP of marketing at Sprinklr. The future needs it.
  • JUNTA 42  |  MONDAY, JANUARY 23, 2017
    [Google] The 7 Traits of Successful Content Marketers
    Look, you are competing not only with your competitors, but also with the media, Google, Game of Thrones, and every other distraction in your customers’ lives. One of the most influential authors of my personal and career journey is Napoleon Hill. Napoleon Hill’s classic Think and Grow Rich was first published in 1937. Desire. Click To Tweet.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Google] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    According to research from Google B2B buyers have increased the amount of mobile research they do by 91% year over year throughout the B2B purchase path. Programmatic ad buying companies are growing fast and Google, Facebook and others are putting more and more machine learning into the targeting and bidding process. Source: Facebook.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Google] 4 Data-Driven Ways to Create More Targeted Ad Campaigns
    eMarketer estimates that mobile has already passed desktops as Google’s top device driver of ad revenues, but that doesn’t mean you can concentrate exclusively on mobile. Digital marketing is undergoing a revolution. Agencies have more granular insight than ever before into how their campaigns are performing. Let us know in the comments.
  • FATHOM  |  THURSDAY, JANUARY 19, 2017
    [Google] OhioHealth Paid Search Webinar: the Top 6 Takeaways
    Even if you missed our December 8th, 2016 healthcare webinar with OhioHealth and Google , you probably already know that healthcare paid search is complicated. Additionally, Jamie Blomquist of Google reported in the webinar that 88% of ‘near me’ searches, such as ‘Urgent care near me’, come from mobile.
  • CONTENTLY  |  THURSDAY, JANUARY 19, 2017
    [Google] Why Marketers Struggle to Hire the Best Freelance Writers
    “Get us a nurse or a doctor… who can also write.” ” While working as an account representative at Contently last year, I often heard this type of request from customers interested in our freelance network. Regardless of the industry, be it finance, insurance, technology, etc., What about ghostwriting? Not cardiologists.
  • OPENTOPIC  |  THURSDAY, JANUARY 19, 2017
    [Google] Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
    Now Google itself is getting in on the action, linking YouTube video production talent with brands and their agencies to produce video ads for the site. Through an initiative called YouTube Labs, Google recently linked. The post Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [Google] How to Define Content Marketing Objectives in 3 Simple Steps
    For one client at KoMarketing that is focused on organic traffic, we keep a shared Google Doc of organic visits to each specific blog post (month-to-month) so that we’re able to recommend blog post topics that we know drive the most organic traffic. If you build it, they will come. Focus on content measurement. The big question is: How?
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2017
    [Google] Mobile marketing must-haves in 2017
    Despite what Matt Cutts , former head of the web spam team at Google , said in 2014, guest blogging and traditional blogging are not dead. We’re already seeing changing consumer behavior with the success of Amazon’s Alexa Voice Service , Google Now , and recent updates to Apple’s Siri. At the start of 2017, 70% of U.S. Conclusion.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 19, 2017
    [Google] 4 SEO Tricks You Must Try in 2017
    Every second, Google handles more than 63,000 searches, which, according to Search Engine Land, accounts for over 2 trillion searches per year. Seeing how so many people across the globe use the search engine, it’s no wonder why SEO is more important than ever. However, the world of SEO is ever-changing.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Google] The Introductory Guide to Search Engine Optimization in 2017 [Free Download]
    When was the last time you didn’t start a shopping trip with a Google search? trillion search queries are made on Google alone. Think about everything you’ve bought in the last six months, specifically the big purchases. If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Google] Your Role on the Customer Journey
    Fortunately, modern map makers – like Google maps, for example – have figured this out. Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction. Come to an intersection and I will invariably go left when I should go right, north when I should go south, and so on. It’s because I rely on instinct. Back to instinct.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Google] The 26 Best All-in-One SEO Tool Suites
    Google Review Count:  330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Google] MarTech: Top 100 Influencers and Brands
    With newer technology terms – AR, VR, AI to include a few – overwhelming the C-suite enough to re-assess their investment decisions, the industry seems far from consolidation even though leading players like Salesforce, Oracle, Microsoft, Google are on an acquisition spree. MarTech WHAT ARE THE INFLUENCERS SAYING? TOPIC ANALYSIS. Company.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Google] What Does it Take to Build a Successful Sales and Marketing Team?
    This can be accomplished by creating a shared Google calendar that can be edited and easily referenced by both teams. Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing. It starts with the right people… and hasn’t it always?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Google] 12 Questions You Need to Ask Before Hiring an SEO Company
    Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities. Google announced last year that they were in the process of moving to a mobile-first ind e x , making mobile optimization more important than ever. This is kind of a trick question.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Google] 5 Insane Advantages of an Inbound Website Redesign
    They can use tools like Hotjar, implement user testing, and watch performance in Google Analytics or your CMS. Let me ask: What are some of the biggest problems you're having with your website? Here are some we hear often: The design gets outdated so quickly, and we don't have the resources to update it every 1-2 years. They're entwined.
  • BIZIBLE  |  TUESDAY, JANUARY 17, 2017
    [Google] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    In addition to Facebook Ads, Bizible has native ad network integrations with Google AdWords, Bing Ads, and DoubleClick, plus automatically tracks any UTM parameter, making it the ideal measurement and reporting solution for optimizing digital media. Today I’m excited to announce Bizible now has a native integration with Facebook Ads.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Google] Content Marketing and Sales Alignment: 5 Mutual Benefits
    When it comes time to generate a batch of blog topics to fill a blank editorial calendar, most content marketers run directly to the Google Keyword Planner tool or revisit legacy content for new ideas. When I think of the biggest rivalries, I think Red Sox vs. Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Google] 11 Free Sales Tools to Pump Up Your Pipeline
    Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses. We all do, really. Streak. LeadIQ.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Google] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. They will be able to do this by first identifying clients’ pain points.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Google] AI Throwdown: Google Assistant vs. Siri [Infographic]
    Two of the more notable -- and rivaling -- examples of this technology are Siri and Google Assistant. The latter is quite new, having just debuted in May 2016, when it hinted at the release of the Google Pixel, the mobile device to come integrated with it. The world is abuzz with tech talk. So, is there a winner?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Google] Google’s Biggest Search Algorithm Updates Of 2016
    Our annual visual rendition of the most significant changes to Google’s search algo is out! … Continue reading "Google’s Biggest Search Algorithm Updates Of 2016". The post Google’s Biggest Search Algorithm Updates Of 2016 appeared first on Marketing Insider Group. Search Marketing
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Google] The Four Best Online Survey Tools
    Google Review Count:  260. Google Review Count:  220. Integrates with Google Analytics. Google Review Count:  170. Google Review Count:  57. So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? What content will be most valuable and compelling to them? Pricing:  free.
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Google] A brief introduction to network science math in marketing
    Arguably, the reason Google succeeded, where earlier search engines failed, was due to their innovative understanding of the topology of scale-free networks. The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Data-driven marketers recognize these clusters as competitive ecosystems.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Google] 3 Ways To Research Companies For Personalized Video Sales Outreach
    Try: Google Alerts or LinkedIn to monitor trigger events such as job changes. If all this fails, try doing a Google search for the company name with.pdf or.pptx, which might turn up documents they haven’t hidden from search engines. Google Alerts, Owler, and Glassdoor. There’s no two ways about it.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Google] How to simultaneously attract new prospects and retain loyal customers
    It’s no wonder many businesses and consumers are hoping for Google Fiber to come to a city near them. One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.  Sealed the deal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Google] Content shock re-visited, the content marketing myths and realities
    Illustration marked safe for re-use by Google search. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Content Shock is certainly here to stay.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Google] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    found that Facebook makes up 41% of all referral traffic, which is more than Google properties. The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. January 2017. Facebook Journalism Project. Facebook Live Broadcasts From Computers. June 2016.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Google] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Google ranking:  This is the most visible result of all your online activities. Type that phrase into Google and see where your site ranks. Search volume for brand:  Use  Google Trends  to check the trend in searches for your brand, performed by people directly in the search engine. Measuring Your Magnetism. Attraction Metrics.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 16, 2017
    [Google] This is the week that was in B2B: from workplace intrusion to millennial meltdown
    It's not been too much to put the likes of BT, Google and Facebook off. Yes it's that time of year again when the global elite gather to show off their Rolexes and allegedly discuss 'entrepreneurship for social good'. According to the Guardian, an entry ticket costs a sweet £55k. Read more here. Four UK firms are already at it. Enough said.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Google] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. The ad may be a video, automated pop-up or deep link ad attached to a mobile app. Using cookies.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Google] Expand your Offer Strategy to Increase SEM Performance
    In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. Actually, I know why it is. There’s also a smart way to do it.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Google] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    Google’s search algorithm epitomizes the use of artificial intelligence to guess what users are searching for. Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. Start with the end goal of revenue front and center. The chart below illustrates.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Google] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    In 2016, Google Home was released in the U.S., But more than that, people wanted to know: Which is better, Google Home, or Alexa? It seems like there are just so many online resources for marketers, and especially for bloggers -- just look at what a single Google search yields. So how do you prioritize them? Not to learn.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Google] 7 Companies That Should Buy Medium, Because Why Not?
    Deep down, it has to irk Google’s parent company that Facebook acquired WhatsApp, Oculus, and Instagram, and came out on top with every deal. Brands Media Amazon American Express facebook Google LinkedIn Medium Salesforce TwitterIt’s time to panic about another social network. So what happens now? Salesforce. Facebook.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Google] How to Create a Content Promotion Plan in 3 Steps
    Google their names and see what comes up. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? Step 2.
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Google] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    On December 8 th , 2016, Google, OhioHealth, and Fathom healthcare and paid search experts got together in our webinar How OhioHealth Navigates Google’s Paid Search Ecosystem to discuss the unique challenges health systems face and lay out actionable strategies for overcoming them. Google AdWords policies specific to health systems.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Google] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. Many of them are reaching out because they don’t know where to start or are confused about the search advertising regulations in China.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Google] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. Many of them are reaching out because they don’t know where to start or are confused about the search advertising regulations in China.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Google] How to Protect Your Business from Cyberattacks
    Your site is blacklisted by Google or another search engine. How to Get Your Business Site Removed from Google’s Blacklist. Log in to Google Search Console and add your site. It may take a few days for Google to reverify your site, so don’t be too concerned if it does not happen immediately. Guest post by Caroline Black.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Google] How Content & SEO Marketers Can Help Each Other Be Successful
    There has been overlap in responsibility and function between the two roles within the last few years as a result of Google’s growing emphasis on content quality for ranking rewards. In fact, great content will go unnoticed by Google if a website’s SEO foundation is lacking. Next up? Evergreen Content Makes Everyone Happy.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Google] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Search engines : They are the most notorious for consistently changing the rules of the game , making optimization an ever-moving target. (I’m looking at you, Google.). Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Google] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ViewedIt Enterprise offers extended functionality to ViewedIt , the free, screen video-recording tool for Google Chrome, that gives anyone the ability to create, send and track video right from their web browser. So we built ViewedIt,” says Michael Litt , CEO and co-founder of Vidyard. It’s a win-win for all.”. About Vidyard. Vidyard.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Google] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Certain marketing automation and CRM systems will sync this offline back-end data into your Google or Facebook campaigns, making your life as a B2B marketer a lot easier. Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. Don’t Focus Solely on Conversions.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Google] 9 Essential Tips for Researching Your Next Content Campaign
    Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Think With Google Marketer’s Almanac is another fantastic source of insights on seasonal trends and events. Smart marketers gotta do research. Scope Out Successful Campaigns.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Google] The 15 Best Special-Purpose SEO Tools
    This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more. 1) Google Search Console. Google Review Count:  600. Google Review Count:  290. Pricing:  free. HubSpot.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 9, 2017
    [Google] Artificial Intelligence, Virtual Reality, and Government Control: Perfect World or Perfect Storm?
    One point that I think does need more discussion is how companies like Facebook , Google , Apple , and Amazon have a natural tendency to take over more and more of each consumer’s experience. That precisely matches my current set of obsessions. The Times didn’t make that connection among its three articles. But depth may add credibility.
  • B2B LEAD BLOG  |  MONDAY, JANUARY 9, 2017
    [Google] Google Answers the 5 Most Pressing Questions About Expanded Text Ads
    On May 24th 2016, Google announced a series of changes affecting its Google Maps, AdWords and Google Analytics platforms. However, it was the announcement about expanded text ads (ETAs) that seemed to illicit the most interest for digital marketing teams. Big Data Marketing
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Google] A Brief History of New Year's Resolutions: Where They Began & Why They Fail
    The Google Calendar app (free on iOS and Android ) has a “ Goals ” feature, which you can customize according to what you want to accomplish, and how frequently you can do it -- you can start with something as small as once a month, or as often as six times each week. Ah, late December -- I remember it well. It wasn’t always like that.
  • JUNTA 42  |  SATURDAY, JANUARY 7, 2017
    [Google] This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought
    In Digiday ’s anonymous confession series, a publisher for a pure-play digital media company shares her (or his) seething negativity about how the duopoly of Facebook and Google is killing publishing. I don’t see it as killing publishing at all, it’s killing the business model behind publishing. This week’s show. Their target? agree.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Google] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    Facebook isn’t going the way of Myspace; in fact, Facebook and Google are likely a few months away from controlling 90 percent of all online ad revenue. Selected by Brian Maehl, talent development manager. Every week, Mark Zuckerberg hosts a Q&A for the 16,000 Facebook employees around the globe. They will pay you! block].
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 6, 2017
    [Google] Top 10 Industrial Marketing Posts of 2016
    The ranking is based on various parameters from Google Analytics. Happy New Year! thought I’ll start off 2017 with a quick look back at 2016. I’ve compiled the top 10 posts on industrial marketing. left out the home page even though it is the most visited page as expected. This is only a content summary. Industrial Marketing
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Google] The Anatomy of Shareable Facebook Video
    When Facebook first launched its video feature, many marketers had doubts that it would be able to stand up against YouTube—which already had millions of hours of content, coupled with SEO benefits from integration with Google. Imagine you’re a mid-level marketer who has a good thing going. Growing Wave. Filming for Form and Behavior.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Google] 31 Influencers to Follow in 2017
    Use these 7 #SEO Updates to Improve Your Google Search Rankings in 2017! >>>> https://t.co/5ajLc2XDSi Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. Ann Handley.
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Google] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    Google designer Jake Knapp created a five-day process ‒ or “sprint” ‒ for answering this question, as well as others, such as: What will our idea look like in real life? At Google, sprints were used on everything from Google Search to Google X. Marketing, Sales, and Branding. Marketing is both an art and a science.
  • BIZIBLE  |  THURSDAY, JANUARY 5, 2017
    [Google] Central Account-Based Marketing Problem Solved With Lead To Account Mapping
    Roughly 17M results are returned from Google when searching for account-based marketing (ABM) technologies, which means there’s a wealth of content being generated around this topic. And it’s always helpful to understand how technology makes it possible to do account-based marketing. How Salesforce Handles Lead To Account Mapping. Conclusion.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Google] 6 B2B Online Marketing Predictions for 2017
    In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers. You can also use the Google Street View app on your phone and it walks you through creating a 360-degree photo using just your regular smartphone camera.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Google] 6 B2B Online Marketing Predictions for 2017
    In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers. You can also use the Google Street View app on your phone and it walks you through creating a 360-degree photo using just your regular smartphone camera.
  • DIRECT RESPONSE COACH  |  THURSDAY, JANUARY 5, 2017
    [Google] Direct Response Advertising on the Google Display Network
    The post Direct Response Advertising on the Google Display Network appeared first on McCarthy and King Marketing. As many of you know, I have a long history in direct mail. began as a direct mail copywriter in 1980 and have been at it ever since. Direct mail is but [.].
  • ACT-ON  |  THURSDAY, JANUARY 5, 2017
    [Google] Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)
    Screenshot of Google Trends on search history of "Internet of Things," which peaked following the DOS attack that shut down much of the Internet. It wasn’t a coincidence that “Internet of Things” as a search term peaked on Google following October’s DDoS attack that shut down the internet. presidential election.
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 4, 2017
    [Google] Call Tracking and PPC. Are You Doing it Right?
    And recently, Google AdWords implemented text messaging as an additional method for potential customers to contact businesses via online ads. 4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. Don’t Assume! Wrong. Automate Your Marketing with ActiveDEMAND!
  • FATHOM  |  WEDNESDAY, JANUARY 4, 2017
    [Google] Sweeten Your Content With Search Intent Insights From Google
    Moreover, you can mix-in with Google, who has been working hard to understand the intent behind keywords that users search for. But before exploring how to team-up with Google when decoding keyword intent, let’s delve into why it’s essential to do so before whipping up a new batch of content. Google Answer Boxes. And more.
  • VOLACCI  |  WEDNESDAY, JANUARY 4, 2017
    [Google] Drupal is Better for SEO than Adobe Experience Manager
    very recent example of this is the release of Google AMP ( https://www.ampproject.org/ ). Google has specifically stated that it will start giving preference (e.g. As of May 16, after extensive online searches, I can’t find any documentation of support in Adobe Experience Manager for Google AMP. Introduction. Duplicate Content.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Google] 9 Essential Tips for Researching Your Next Content Campaign
    Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Think With Google Marketer’s Almanac is another fantastic source of insights on seasonal trends and events. Smart marketers gotta do research. Scope Out Successful Campaigns. Marketo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Google] Three New Year Business Resolutions You Should Steal
    With hundreds of millions, if not billions, of followers, you’re a tiny percentage easy to ignore. I’ve googled similar cases and found wedding photographers with 50+K followers who lost their accounts forever. Without further ado and blahblah, let’s kick-off 2017 with a bang of viable online actions: 1) Set goals you can truly influence.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Google] 17 of the Best Tools to Find and Interview Remote Candidates
    Use these tools to achieve an authentic connection with anyone, regardless of how many miles separate you: 1) Google Hangouts. Google Hangouts is available to anyone with a Google account. Spark Hire is like Google Hangouts or Skype, except you don’t have to be present during the interview. Thankfully, the need is mutual.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Google] 9 Key Steps When Going From Concept to Content
    Will any research be necessary beyond the standard “do a Google search for related articles?” Coming up with an idea is the easy part. But it’s only one small piece of the pie. The biggest challenge is often taking that brilliant concept and turning it into content. You’ve been there. Sales will skyrocket! Audience.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Google] How to Calculate Your Lead Generation Goals [Free Calculator]
    To make it easier for marketers like you to set your lead goals for the month, we created a calculator template in Google Sheets and Excel that will calculate exactly how many leads your inbound marketing efforts need to drive each month for your sales organization to hit their numbers and your company to meet its growth goals.
  • HINGE MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Google] AEC Marketing Trends: 2017 Edition
    Google will become increasingly more important to the industry as buyers turn to online search to uncover leading experts and potential partners. If you are familiar with Tony Robbins, motivational speaker and entrepreneur, then you’ve probably heard the quote, “Change is inevitable. Progress is optional.” But that’s not all.
  • CAPTORA  |  TUESDAY, JANUARY 3, 2017
    [Google] How To Choose an International Expansion Strategy
    all else being equal, Google UK would rank captora.co.uk And in order for content under your country-specific subdirectory to rank well, you’ll have to use auxiliary tools like Google Search Console or Bing Webmaster Tools to specify that your subdirectory targets that country. Website Structure. Country Specific Domains (or ccTLDs).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Google] 4 Actionable Insights from Google Search Console Search Analytics Reports
    Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Google] 4 Actionable Insights from Google Search Console Search Analytics Reports
    Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 3, 2017
    [Google] Start 2017 with the world’s most famous chief marketing technologist
    The latest acquisition of Apigee by Google is a reflection of that realization and industry maturity around the need to build scale through services and APIs. Happy New Year, dear readers! What better way to launch into 2017 than revisiting our good friend Mayur Gupta , truly one of the icons of the marketing technology world. Interviews
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2017
    [Google] The Six Best Screen Capture Tools
    Google Review Count:  222. Google Review Count:  210. Google Review Count:  210. Google Review Count:  169. Google Review Count:  164. Works in Google Chrome, Firefox, and Safari. Google Review Count:  130. Content is the basis of a web presence optimization strategy. Pricing:  free. Pricing:  free.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Google] 13 Gmail Plugins That Make Client Communication Easier
    13) Google Dictionary. How much time do you spend on email each week? According to a recent survey from Adobe , the average American professional spends about six hours a day checking email -- that's 30 hours during the work week. Your inbox can quickly become an unmanageable time sink. Price: Free. 3) Mailburn. Price: Free. 4) HubSpot Sales.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2017
    [Google] 2016 End-of-Year Recap [Video]
    From Peach ’s rise and fall, to the launch of Facebook Live , to Google's latest algorithm update , there’s a lot to cover. 2016 brought change the marketing industry in many ways -- from powerful innovations to continuously evolving mediums. That's why we made a short video -- sound not required , of course -- to review it all.
  • JUNTA 42  |  SATURDAY, DECEMBER 31, 2016
    [Google] This Week in Content Marketing: Google, Facebook to Purchase Content in 2017
    This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be looking to make; brands betting big on buying media companies; and greater business model diversity from publishers and marketers alike.
  • OPENTOPIC  |  FRIDAY, DECEMBER 30, 2016
    [Google] Creating machines that understand language is AI’s next big challenge
    About halfway through a particularly tense game of Go held in Seoul, South Korea, between Lee Sedol, one of the best players of all time, and AlphaGo, an artificial intelligence created by Google, the AI program made a mysterious move that demonstrated an unnerving edge over its human opponent. Brands & Marketers
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 30, 2016
    [Google] Chart Toppers 2016: Our 25 most popular blog posts of the year
    Google Analytics 101: What Every Small Business Owner Should Know About the Powerful Website Analysis Tool — New to Google Analytics? 525,600 minutes. As the song from the musical Rent famously asks, “How do you measure a year?” Read them again, discover something new, or just browse the list. General Email Marketing.
  • KEO MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Google] Top Digital Marketing Trends for 2017
    As prospective customers demand more authentic content and real-time information, Google will stretch to provide links to it. With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. Account-Based Marketing.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Google] 10 Trends for B2B Marketing in 2017
    Google does a great job of breaking down the details. . As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? Is content still relevant, and if so, how? All of the above? Is it easy to locate?
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Google] The Science Behind the Most Popular Infographics of 2016
    Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. Conversely, the longest were shared most on Pinterest, LinkedIn, and Google+. Takeaways for Marketers.
  • VOLACCI  |  WEDNESDAY, DECEMBER 28, 2016
    [Google] Preorder Now! Drupal 8 SEO Book
    Companies that rank well in Google win. I’m sure you realize the importance of ranking well in Google search results. When you have a marketing plan, great Google rankings are just one, albeit, important component. You just want to do what’s necessary to get your site ranking better in Google. Want to learn more?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Google] How to Harness the Power of Social Media
    Three major players – spaces where members are active – are Google, LinkedIN and Facebook. When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Google] How Psychological Safety Creates the Best Teams
    Under the belief that the composition of a group influences the quality of its work, Google has spent years hunting for the key to what makes teams truly great. Over the past five years, Google has been engaged in an extensive undertaking to engineer the most productive groups possible. Project Aristotle. Early Education as a Model.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Google] Using Content Marketing in the Professional Services Industry
    We haven’t incorporated Google into our lexicon as a verb for no reason, people. Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. First Up: Who Are You Attracting? Stick with what you're good at!
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.
  • CHIEFMARTECH  |  TUESDAY, DECEMBER 27, 2016
    [Google] 5 Disruptions to Marketing, Part 5: Artificial Intelligence
    Google Cloud Machine Learning Platform. The Machine Intelligence 3.0 landscape above was created by Shivon Zilis and James Cham. Microservices & APIs (and open source) form the fabric of marketing infrastructure. Vertical competition presents a greater strategic threat than horizontal competition. give us digital everything. ”).
  • BIZNOLOGY  |  TUESDAY, DECEMBER 27, 2016
    [Google] My Best Biznology Blog Posts of 2016
    Help Google help you optimize your content for search. What content to blog for Google search success. Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year. Everyone’s doing clip shows this late into the year. Maybe by the 3rd I’ll know what the future may bring. Like this post?
  • ACT-ON  |  TUESDAY, DECEMBER 27, 2016
    [Google] The Crash Course in Mobile Content Every Marketer Needs Now
    If your site passes muster with Google’s Mobile-Friendliness tool , you’ve already passed the next big hurdle. Google’s answer boxes (aka “Rich Answers”). You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. And that’s been true since 2014.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Google] The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)
    Google released a list of the top 10 most watched ads on YouTube from 2016, and we've compiled them here to inspire your next digital ad campaign. Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. It's nothing personal -- people just want to get to the good stuff.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Google] Measuring Year-End Marketing KPIs – Where’s the Data?
    The most common analytics program to understand what your web visitors are doing is Google Analytics. Google Analytics. Where did the year go? We’re wrapping up 2016 and there’s less than 10 days left in the year! The time for marketers to start the process of year-end measurement is quickly approaching. Engagement Data. Mention.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Google] 5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]
    By implementing Google’s ValueTrack parameters you can automatically track data within URLs when your visitors convert. Let's say you’re climbing the performance chart that reflects your ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking? Not ideal.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Google] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    Joe’s rave No. 1: The Washington Post has unveiled a web browser extension (for Google Chrome and Firefox) that inserts some factual context into claims like the ones Donald Trump has been making on Twitter. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
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