• FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] From Student to Digital Diva: A Successful Summer Internship
    There is no movie script where Vince Vaughn and Owen Wilson walk into the Google Headquarters prepared to seize the day. learned best practices with websites like Google Analytics and Google Adwords. They were more marketable and better candidates for post-graduation jobs. The reality is terrifying. Each day has been different.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] Announcing the Launch of the New Inbound Marketing Book [Free Preview]
    Five years ago, Digg was still a thing , Google still indexed tweets in search results , and Farmville was the most talked-about application on Facebook. 'A lot of things can change in five years. You could get a new haircut. You could move into a new house. You could start a new job. Inbound marketing is no different. Inbound Marketing
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Try Google’s Keyword Planner to search for keyword areas, volume, and competition metrics. It’s primarily a tool for Google AdWords users, but you can just as easily use it to find keywords to use in content. 'Did you know you’re being watched? How is it written? Is it easy to skim? Write well. Teach. Engage. Share.
  • EMAGAZINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] Google Authorship Removed From SERPs
    'On Friday, Google announced the end Google Authorship. From now on, not only will Authorship information be removed in search results, but Google will no longer be tracking data from the rel=author markup in content at all. Per usual, Google did not make it very easy for authors to set up Authorship. It was not simple.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] 5 Time-Saving Business Tools You Need to Know
    Reputology What people say about your business on Yelp, Google+, TripAdvisor, and other review sites can impact on your bottom line. Google My Business If you’re interested in increasing your visibility in Google (including Google Maps, search and Google+), use this site to access all of your applications in one place.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] Google is a lying liar that lies
    The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] Messages Nonprofits Can Use to Raise Awareness
    Twitter | Google+ | LinkedIn |. 'Last month I encouraged you to stop focusing on the medium (the package into which you stuff your content) and to begin making the message (the “goods” you have that will be useful and relevant to your target audiences) your center of attention. Author information. Claire Axelrad. Claire Axelrad.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] The Hidden Costs of Content Marketing
    Why, there’s LinkedIn, Facebook, Twitter, Pinterest, Tumblr, Google+ (yes, that’s still a thing), YouTube, SlideShare, blogs, online communities, websites and that guy you met on the plane who wants you to know his Candy Crush scores. 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? But wait, there’s more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] 10 things you need to know NOW about OmniChannel Marketing
    The second digital layer emerged just a few years later and was enabled by Google. The second digital layer emerged just a few years later and was enabled by Google. 'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” ” 3.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Google] Talking LinkedIn Strategy with Mark Amtower
    On LinkedIn or Google+? 'Sometimes a conversation really takes off. had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level. Social Media Strategy
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Google] 11 Actionable Writing Tips [+Examples]
    Not only will it help to put you in good favor with Google, but it will also help your readers to understand topics that you don’t extensively cover on your blog, but others do on theirs. 'Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. Be Statistic-Friendly. Write in Solitude. Image source.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • HUBSPOT  |  SATURDAY, AUGUST 30, 2014
    [Google] Inspirational Quotes From the World's Top CEOs [SlideShare]
    7) Larry Page, Google Inc. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. As living, breathing professionals, we’re often bound to repeat our past mistakes. The problem with business today? 1) Drew Houston, Dropbox Co-founder & CEO. mean, come on.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Google] Google Retires Google Authorship
    'Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. SearchEngineLand suggests the project failed due to a lack of Google Authorship promotion and a complicated set up.
  • HINGE MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Google] Hinge’s Fab 5: August 2014
    Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1. In this Moz Whiteboard Friday video and article, Eric Enge shows you both reasons why you might want to syndicate, as well as tips on how to go about it without being penalized by Google. On LinkedIn or Google+? Kevin Bloom, Hinge Marketing. Ali Luke, ProBlogger.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Google] Google Kills Authorship, Photos and All
    Yep, that''s right -- Google Authorship is over. Many of us are wondering what gives, Google. In Mueller''s post, he says the reason Google Authorship is getting the boot is because of users. From three years of test data, Google found two main reasons to ax Authorship: 1) It had low publisher and webmaster adoption.
  • BIZNOLOGY  |  FRIDAY, AUGUST 29, 2014
    [Google] Location-Based Targeting – what does it really mean for marketers?
    Similar endeavors from Google and Samsung are also under development, with the end goal being to provide convenience and streamlining to the health maintenance and care process. 'If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Google] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Twitter | Facebook | Google+ | LinkedIn |. 'The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Google] Google, Nike & Pepsi: Famous Rebrands Throughout History [Infographic]
    'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Is your brand timeless or forgettable? What do people think of when they hear the name of your brand or see your logo? But a “brand” is constantly evolving, both in the way it looks and how customers perceive that brand.
  • E-STORM  |  THURSDAY, AUGUST 28, 2014
    [Google] Google AdWords Announces Universal Close Variant Keyword Matching
    'Google recently announced that close variant keyword matching will be applied universally to all match types starting in September. In her article posted on Search Engine Watch, Lisa Lacy states that Google introduced close variant keyword matching back in 2012 and gave advertisers the choice to opt-out.
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Google] Why You Still Need a Content Marketing Strategy for B2G
    Or, the contracting officer at an agency will know of you before Google-ing you and before the bid lands on the desk. On LinkedIn or Google+? 'How much of $462 billion do you need to be successful? It requires content marketing with a business-to-government (B2G) focus. Like any consumer, they want a good value for their money.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Google] The Marketers First Virtual Event – Are You Ready?
    If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Google] 10 Expert Tips On How To Achieve Content Marketing ROI
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World  taking place in Cleveland in just 2 weeks.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Google] A Handy Little Guide to Pairing Fonts [Infographic]
    In the cheat sheet below, they list 20 of the most popular Google Fonts and show us which of them pair really well together, which of them pair OK together, and which you should avoid putting together. So check it out, find and download these fonts on Google Fonts, install them on your computer , and get matchin''! Design
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Google] How to Identify Buyer Personas for Professional Services Marketing
    And when checking out a professional services provider, 63% of buyers are searching online (aka "Googling") to get answers to questions (see the figure below). For example, LinkedIn doesn’t have the same user base as YouTube or Google+– but those may be viable marketing options depending on the audience. How do you begin?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [Google] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    The rollout of Google Plus in the summer of 2011 was nothing short of mighty. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future. Follow him on Twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Google] The Facebook Other Folder and the Strangers Who Love Me There
    Find Kerry on  Google+  and  Twitter.  . 'By Kerry Gorgone, {grow} Contributing Columnist. This is a story about sex, drama, money, and hope. In other words, a typical day in Faceook’s “Other” Folder. The results have been pretty weird. Here’s one of mine: Hi Dear, I like the texture and the color of your eyes. Or not.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Google] 8 Clever Ways to Triple Your Content Output (and Traffic)
    Though YouTube is the second most popular search engine -- behind the ever-present Google -- it’s highly underutilized when it comes to content marketing. 'We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. link].
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Google] No Time for Blogging? Think Again!
    It’s not always easy to continue to add new content your website, but we all know that Google loves fresh content. Outside of being a great answer Google’s call for fresh content, your blog can help with SEO efforts. 'Even as a content writer, I’ve always been a little on the fence about blogging. Guess what? You do! Why Blog Now?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Google] 20+ Metrics for Measuring B2B SEO Performance
    Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. Provided): 10 Ways to Prove SEO Value in Google Analytics. Organic search engine traffic.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Google] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    We discuss below the pros and cons of a few different vendors including AdRoll, Google Remarketing, Facebook, and Twitter. Google Retargeting. There are now two ways advertisers can retarget using Google. 'Did you know that 98% of visitors leave your site before converting? Custom Segmentation. Third Party Retargeting Platforms.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Google] The ALS Ice Bucket Challenge is the perfect meme
    And remember, too, that the video was shared, too, on Vine, Instagram, YouTube, Facebook, Twitter, Google+, Pinterest, message board, forums, the news, TV, radio, late night talk shows, and probably even reddit. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 Pride — Look at me!
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Google] Where do you begin in Content Marketing? Answer: Know your Buyers
    Lee Odden asked “What comes first” in (Content Marketing) on Google Plus to promote Michael Brenner’s presentation at Content Marketing World in Cleveland, OH. 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. What types of visual content work best?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Google] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Google] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    social web site, surpassing Google in site visits. 'Guest post by Ariel Applbaum. Historical Lessons. There is an old adage that says “those who do not learn from history are doomed to repeat it.” My answer is certainly–yes! How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?
  • MARKETING ACTION  |  TUESDAY, AUGUST 26, 2014
    [Google] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    Learn more about Gmail contacts from Google Support. 'Getting your message opened and read is foundational to the success of your email marketing programs, which is why whitelisting is an essential part of a strong email strategy. When your audience doesn’t receive your emails, it’s bad for business, because your conversion rates will suffer.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Google] The New Reality for Architecture, Engineering and Construction Marketing
    On LinkedIn or Google+? 'Last month, San Antonio was the meeting ground for hundreds of professional services marketers and business development professionals. With some reflection time, I’ve internalized the conference theme of “power: play.” ” What did I take away from this theme and from my peers? Diversity grows.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Google] Visible Expert Profile: David Meerman Scott
    On LinkedIn or Google+? 'At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Google] Why Website Optimization Trumps Search Engine Optimization
    With over 200 ranking algorithms in Google’s system, it’s easy for the practice of SEO to get wrapped up in the details. Google only loves you when everyone else loves you first. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different. Wendy Piersall.
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 25, 2014
    [Google] Google Announces HTTPS Rankings Boost. Should You Make The Move?
    On Wednesday, August 6, 2014 Google announced that it would begin rewarding sites with an HTTPS designation with a small rankings boost. Although Google has been claiming for many years that the HTTP to HTTPS move is a safe one, your SEO and traffic could suffer dramatically if this move is made hastily or incorrectly. What is HTTPS?
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Google] Content vs. SEO: Which is More Important?
    Google loves brands, and so do people. 'When Bill Gates coined the term “content is king” back in 1996, few people thought that quote would turn into an industry cliché, yet almost 18 years later, we’re debating whether content truly is king more than we ever did in 1996. Why Context is the True King for Your Online Marketing Strategy.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Google] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    Google+ was not ranked.). Pinterest saw nearly 79 million shares, while Google+ garnered 115 million. Twitter showed the most even distribution of emotions, followed closely by Google+, which trended slightly more toward the positive side. Google+. You run a test, figure out what works, and then do more of what works.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Google] Six Great (and brief) B2B Reads for Labour Day
    m good for about ten minutes these days, which is not something I’m proud of because I really want to understand the answer I get when make my quarterly enquiry that sounds something like: “Why the fu*k does some garage band of a competitor continue to outrank us on Google?”. Thus begins another academic year. The Knights Who Say….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Google] Coming clean on Facebook reach
    Related Stories If I were the King of Facebook … Would you erase yourself from Google search results? 'Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? challenged him — Why write an article that seems to be so counter to the facts? The truth about Facebook reach. Maxxess.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Google] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Plus, Google and other search engines know when you''ve added another page to your site, and it lets them know your website is active and they should be crawling it frequently to see what new content they might rank. 'First-time inbound marketers: We''re so glad to have you! Common Mistakes New Inbound Marketers Make. Measurable. Attainable.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Google] How Did That Banner Ad Get To Your Website?
    A tour of the Google Display Network platform. 'If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. see below). Bidder 2 $0.60.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Google] The Do’s and Don’ts of Lead Nurturing in Professional Services
    On Google+ or LinkedIn? Related Stories How to Use SlideShare for B2B Lead Generation Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign. 'When it comes to lead nurturing, firms often believe that more is better. No, this isn’t a joke.it
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Google] In content creation overload? Here’s what to do.
    You can post these “wow statements” as LinkedIn updates, tweets, Google+, and Facebook posts. 'Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Create an ebook. Right? Content Marketing
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Google] How to Use SlideShare for B2B Lead Generation
    Related Stories Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign Google+ 301: How to Start and Grow a Community. 'Experiencing a plateau in leads? Consider this. There’s data to support higher growth for firms that generate more leads online as well.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Google] What Are Attribution Reports? [FAQs]
    For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in Google Analytics? 'A marketer''s job isn''t easy.
  • FATHOM  |  THURSDAY, AUGUST 21, 2014
    [Google] In Healthcare, You Are Your Keywords
    Google and Bing both offer data around paid keywords that can often translate for organic keyword planning. 'You’ve invested a lot of time, effort, and resources to ensure that your website looks beautiful, contains exciting content, and engages the visitor.  As they say, “you are what you eat.” Healthcare
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Google] Why Google+ Is Even More Relevant to Content Marketers
    'Google recently removed authorship photos from search engine results. Now, just a few short weeks later, they’ve already brought the author photos back, but only for authors who post their content to their own Google+ page, not external sites. Next, it means that Google+ is even more relevant for content marketers.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Google] 7 Local Business Listing Sites You Should Claim Now
    Google My Business -  Google My Business  says it “connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.” 'Finding time to update or create your online business listings can sometimes be a challenge. What’s the difference between updating and claiming? Website.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Google] 10 Blogs to Bookmark: Social Marketing Edition
    You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). 'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Social Media Examiner. Truly the go-to source. Kim Garst.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Google] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. That’s why it’s important to take the time to research your options in advance. Better? Cultural Fit.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Google] How We Buy vs. How We Date: They're More Similar Than You Think
    The prospect does some Google searching to find what they’re looking for -- whether it''s for a pair of running shoes, a laptop, or a swimming pool -- and the seller is on the prowl for people who are actively searching for the goods they have to offer. 'They say there’s such a thing as love at first sight. Wanna tie the knot?”
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Google] Marketing Challenges Agencies Face and How to Solve Them with VBMA
    Tools like Google’sUniversal Analytics are great for tracking web leads, orSalesforce’s CRM platform that can track how these leads progress through the sales funnel, and lastly, optimization platforms like Optimizely that can help you drive more leads from your website. The Importance of Phone Leads. Call Tracking. Lead Scoring.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Google] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. You will see a graphic like this in Google Analytics to indicate your pages/session. On Google+ or LinkedIn?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Google] Does mobile search work for your business?
    Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. It’s expected that Google will begin offering device tracking soon, which will determine the physical location of your customers’ devices and enable you to determine whether your ads led to in-store activity.
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Google] Data Visualization: the Way of the Future, or Just a Trend?
    For example, every minute Google receives over two million search queries, the mobile web receives 217 new users, and Instagram users share 3,600 new photos. 'With so much data being created in today’s world, it can be a tremendous task to organize and understand it. About the Author. and Chicago, IL. appeared first on Sazbean.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Google] 1+1=3 – How Partner Marketing Defies the Laws of Math
    'Author: Julie Ritchie If you enjoy requesting cars on your smartphone, you were probably excited to learn that Uber has partnered with Google Maps , offering ride estimates along with driving directions, and allowing you to launch the Uber app in one tap. Why Partner Marketing Works. 2) You gain credibility. 3) You save money.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Google] 3 Steps to Building a Better B2B Target Account List
    Chances are you start with Google or by asking someone your know. Chances are you start with Google or by asking someone your know. 'By Eric Wittlake, {grow} Contributing Columnist. Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Sadly, the answer is usually no.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Google] Did I Just Get a Google Penalty?
    Recently I did a webinar called “ Did Google Just Penalize Me ?” We didn’t have enough time to answer all the great questions we got about how you might get a Google penalty, so I’m recapping a few of the most interesting here. Paste into Google search and “put a quote” around it, at the beginning and end of the text.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Google] 27+ Resources to Learn SEO Copywriting
    Want to be able write high-converting copy that Google, Bing, and Yahoo will actually notice? How to Optimize Your Headlines for Google and Humans – If you can’t write magnetic SEO headlines, you can forget about generating traffic and clicks. 'Image source. Copywriting is how companies sell things online. And offline. It’s necessary.
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Google] Using Google Site Search Analytics to Develop Quality Content Topics
    Using Google Site Search to Find Content Gaps on Your Website. Google Analytics offers an extremely useful tool for websites that feature a site-search bar. This feature can be found in the behavior section of your Google Analytics dashboard (see image to the right). Setting up Site Search in Google Analytics.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Google] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    'If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. “Don’t let what others are doing affect your practice,” they’ll say. Or, “No one is grading you on your performance.” ” Lovely sentiments.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Google] 8 Reasons Your B2B Website Is Ready For A Redesign!
    LinkedIn, Facebook, Twitter, Google+, and YouTube are all important outlets for your B2B marketing efforts and should be easy to find and well integrated on your website. 'By Dawn Gadless  | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Google] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    Evernote, Wunderlust, Google Spreadsheets) to record ideas, create milestones, etc. via Google Analytics and use it to inform future content creation. c)  We search on Google for the target keyword to see if it ranks on the first page. Have fun! 1)  How do you develop ideas about the type of content you want to produce? Results.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Google] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    Ifbyphone’s data also integrates with the other applications businesses and agencies rely on, including marketing automation and bid management tools, Google’s Universal Analytics and AdWords, website optimization technologies, and CRM solutions like Salesforce. Call Tracking Google Analytics Integrations And guess what? Vote for Us!
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Google] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    trillion searches Google reigned in last year. On Google+ or LinkedIn? Consider the 2.25 This, of course, is not the foundation around the notion that online search is how buyers are educating themselves. Rather, it’s just one of the indicators of a shift in the marketplace. Keyword optimization matters. See the graphic below.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Google] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    Google News Alerts. Even though here at VerticalResponse we use one of the paid services mentioned above to monitor our press coverage, I still have Google News Alerts set up to track our company name as well as all our competitors’ names, just in case. Media monitoring isn’t something that only PR pros can do. Cost: Free.
  • BIZNOLOGY  |  TUESDAY, AUGUST 19, 2014
    [Google] Write search optimized headlines but have a heart
    'When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. Always Write for Google, Never for Humans. It’s true, no matter what anyone says — even at Google HQ!  Google Can’t Resist Hot Donuts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Google] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    Many content creators are taking advantage of a new Google+ feature called HOA. c) Google+. d) Google. c) Google+. a) Google. A)  Twitter-This demographic has grown 79% since 2012 while the 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+, according to FastCompany.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Google] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Previously Google only tracked web form conversions and calls that came directly from mobile search ads.
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Google] Health Systems’ New Best Friend: Google AdWords Review Extensions
    Introducing… Google AdWords Review Extensions ! Google AdWords Review Extensions are pretty phenomenal; it’s basically being able to put an extra value proposition or differentiator within your ad copy, but it does not count against the character restrictions of a standard ad. Sure, if I’m buying a new flat screen T.V.,
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Google] How to Streamline Your Video Content Marketing Operation
    You could schedule using a combo of Trello and a Google Calendar, or even use content marketing software like Kapost. 'Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. But how do you create great videos time and time again? Your homepage?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Google] 7 Content Marketing Lessons From Red Bull Media House
    Follow me on  235179 ;">Twitter  (@ BrennerMichael ),  235179 ;">LinkedIn ,  235179 ;">Facebook  and  235179 ;">Google+  and  235179 ;">Subscribe to B2B Marketing Insider. 'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? What makes Red Bull different?
  • BIZNOLOGY  |  MONDAY, AUGUST 18, 2014
    [Google] Who is clicking on paid search ads?
    Almost every nickel that Google makes comes from paid search. But if half of all searchers don’t click on ads  ever , how could Google be making all this money? So, Google is cashing the check, but it is because they’ve orchestrated such spot-on results. 'I regularly do training sessions on search marketing.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Google] The 4 Basic Elements of Inbound Marketing
    Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google. 'We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. Analytics Tools.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Google] Full-Service Technology Vendors: Marketing Automation Support and More
    She is the communications manager for OSSCube, which delivers integrated enterprise business solutions to organizations around the world including industry leaders like Intel, Google, Yahoo, Trend Micro, LinkedIn, and Bigadda.com. 'It’s a new world out there, and the traditional office is a thing of the past. Web design and development.
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Google] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    Google+, Hootsuite)? 'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? In this infographic from The Social Wrap by Ben Martin , we are presented with a “cheat sheet” that can aid us in building a daily social selling procedure.
  • BIZNOLOGY  |  FRIDAY, AUGUST 15, 2014
    [Google] Link building basics: Vetting link prospects
    Authority should be an important consideration in your smell test, because authority is an important consideration in Google’s search rankings. Unfortunately, there is no real way of knowing exactly how Google determines authority, but there are ways of making an educated guess. The “Smell Test”. Authority. Audience engagement. Recap.
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Google] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    What made Google’s search engine so revolutionary was it’s ability to rank sites in pseudo popularity contest rather than word matching. Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Connect with Others. Design Thoughtfully.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Google] Intermediate Techniques to Build a Better Email Marketing Campaign
    On Google+ or LinkedIn? Related Stories Google+ 301: How to Start and Grow a Community Video Marketing Tips for A/E/C Firms: 7 Best Practices Hinge’s Fab Five: July 2014. 'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Offer strategies. Email open rates.
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Google] How To Get Super Smart On Keyword Research In One Hour
    It wasn’t until relatively recently that SEOs could game the Google algorithm to obtain better results. Thanks to recent Google updates, SEO trickery has been rendered all but obsolete. He also explains why it is a HUGE mistake to begin the process with a keyword research tool like the Google Keyword Planner (GKP). Don''t be.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Google] Getting Started with Video Marketing: Q & A
    Google is spending a ton of money on original content and in support of content creators; with online video growing every day, it seems like video marketing’s future is bright and growing brighter. 'This post is a continuation of last week’s “ Is 2014 the Year of Video Marketing?” Q: Which companies are doing video “right”? ” A: Yes!
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Google] How to Write Better Headlines [Infographic]
    You''ve got to make it work for Twitter and Facebook and LinkedIn and Pinterest and Google and Bing and any other network you hope to be found on. 'Truthfully, I think the hardest part of blogging is coming up with a great headline. In just a few characters, you''ve got to instill intrigue, yet answer questions. Blogging copywriting
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Google] 10 Questions to ask in a B2B Content Marketing Questionnaire
    LinkedIn Groups , Facebook or Google+ Communities, Twitter, and online forums or other discussion groups are an excellent way to interact with others in the space and learn what types of content they’re looking for and sharing. Can you please provide a succinct overview of your business? Identify the audience and write to their needs.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 14, 2014
    [Google] Celebrating 16 Years in Business
    Then Google came into being. 'This week marks my 16th year in business. Much has changed from the day in August 1998 when I walked into the Amesbury, Massachusetts Chamber of Commerce with my 14-month old son on my hip and a dozen business cards in my pocket. Not the least of which my “baby” is now 17 and drives. networked.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Google] How to Promote Your Content Using Paid, Earned & Owned Media
    The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. If only it were that simple.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Google] How Marketing Can Collaborate with Sales to Create Engaging Content
    Tools like marketing automation software and Google Analytics provide top-of-the-funnel engagement metrics, which is useful for discovering where and how prospects come to your site and what they read while they''re there. But that''s much easier said than done. And how can sales and marketing teams create a method that works every time?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Google] Google+ 301: How to Start and Grow a Community
    'If you’re just now finding our Google+ series, make sure you go back and read Google+ 101 and 201 to learn why it’s valuable to professional services firms and how to get started. Now that you’re up to speed, let’s talk about some best practices for getting the most out of your Google+ profile.
  • ENGAGE  |  WEDNESDAY, AUGUST 13, 2014
    [Google] How to Be Your Own IT Help Desk
    Once I determined what the actual problem was, all it took was a quick Google search to find the solution. Now why couldnt they find that answer for themselves? I thought. Google is so easy to use. One of the most useful tools in a troubleshooters arsenal is Google Autocomplete. Now the fun begins.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Google] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Images and Video.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Google] 5 Steps to Launching Your First Product on Amazon
    Optimizing your product pages on Amazon is essentially the same as optimizing your websites pages for Google. Next, use Googles Keyword Planner Tool to get monthly search volume estimates for your keywords. 'About 80 million people visit Amazon each month with (mostly) the intent to buy. Create your Amazon Seller Account.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [Google] 3 B2B Conversion Tracking Mistakes Not to Make
    Beginners Guide to Conversion Goals in Google Analytics. The Google Analytics Conversion Funnel Survival Guide. Google Analytics Goal Types That Are Critical To Your Business. When to Use Google Analytics Goal Values. Or at least we should know that. No Conversion Tracking. Dont have conversion tracking set up?
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