• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google] Content Methodology: A Best Practices Report
    resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google] Content Marketing Playbook: Strategy and Roadmap
    you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google] Evangelizing a Content Marketing Program
    And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. Content Marketing: Why 7 IV.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Google] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    As you build out your headline options, a quick Google search will reveal countless headline formulas that you can take for a test drive. Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer.
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Google] SnapWrap: The Future, Live Streaming, Brands, and More!
    How Much Content Do I Need on My Webpage to Rank on Google? How Much Content Do I Need on My Webpage to Rank on Google? Your site’s position in Google’s rankings plays a huge part in how much traffic you get, how many followers you attract, and how much you generate in profitable business. The Two Rules of Brand Protection.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Google] 7 SEO Tactics Most Marketers Ignore
    To find out what the click-through rates for your pages are, log into your Google Search Console account. Once you’ve rewritten the title tag and meta tag description, Take screen shots of the Google Search Console reports and search results you used to make the changes. Go beyond the Google Keyword Planner for keyword ideas.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Google] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    This resource is a wicked summary of all the things we should be doing to keep SEO top of mind and ensure we’re getting that extra boost from the oh-so-powerful wizards at Google. (Oh and Bing, etc. Content marketers are always open to consuming more content. Well … good content. Am I right? Like a lot, a lot. So here it is! – Inc.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Google] SEO: The Skill Set Every Marketer Must Have
    Here are some ideas to help you keep your entire marketing staff performing at the highest SEO level possible: Monitor the Google Webmaster Central Blog for news and updates from Google. The role of a Search Engine Optimization (SEO) expert used to hold a certain amount of mystery. Move ahead 10 or 15 years to today. Conclusion.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Google] 7 AdWords Features You Didn't Know Existed
    Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. Google has cited that 70% of mobile searchers call a business directly from search results. Because of this proven consumer behavior, in February 2015, Google AdWords introduced Call-Only Campaigns.
  • VOLACCI  |  THURSDAY, JULY 28, 2016
    [Google] How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings
    Not only is mobile responsiveness important for your customers’ experience, it is important for Google search rankings as well. Google favors sites that are mobile-friendly and fast. While AMP isn’t the only way to improve page speed, it is one way that Google recognizes and supports. Google favors AMP pages.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Google] Debunking 10 Common SEO Misconceptions
    Web crawlers, like Google bots, look at webpages and follow links on those pages, similar to how you and I browse sites. They go from link to link and bring data about those webpages back to Google’s servers. Have you ever googled ‘SEO software’? This became crystal clear to me earlier this summer, in fact. SEO Is Dead. Why?  .
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Google] 21 Things Recruiters Absolutely Hate About Your Resume
    21 Things Recruiters Absolutely Hate About Your Resume. 1) When you send it in a Google Doc, and then don't grant proper permissions. Start by staying away from the top three options when punching 'resume format' into Google.". When I came in to interview, everything was going great -- until I met with one of the company's VPs. Oops.).
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Google] 5 Powerful Techniques To Boost Your Content Marketing
    Duplicate Content – Duplicate content can earn you a Google penalty. Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. To really drive home heavy conversions, you need to branch out of your comfort zone a little and take your content strategy to that next level. Videos. Case Studies.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Google] Infer Named a 2016 CRM Market Rising Star
    Founded in 2010 by three former Google engineers, the company leverages its knowledge of search for its predictive lead scoring and analytics platform. Users have access to Infer’s full suite of integrations with systems such as Marketo and Google Analytics, among others. Infer is honored to be named a 2016 CRM Market Rising Star!
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Google] Infer Named a 2016 CRM Market Rising Star
    Founded in 2010 by three former Google engineers, the company leverages its knowledge of search for its predictive lead scoring and analytics platform. Users have access to Infer’s full suite of integrations with systems such as Marketo and Google Analytics, among others. Infer is honored to be named a 2016 CRM Market Rising Star!
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Google] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Not Google, But Baidu, Qihoo 360 & Sogou. Google left Mainland China in 2010 due to censorship. year-over-year.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2016
    [Google] The Compounding Power of Content Marketing
    Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Google] How to Become a More Productive Writer: 7 Helpful Tips
    To measure my productivity, I started using a time management tool called RescueTime. I do all of my writing in Google Docs and RescueTime gives me a weekly report of the amount of hours I’ve spent using Google Docs. Simply put, the more time spent in Google Docs, the more words I am likely to write. Yes, we’ve all been there.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Google] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. You don’t have a Business Intelligence (BI) system? Medium: CPC, email, etc.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Google] How to Use Trigger Events for More and Better Leads
    Google Alerts is free to track company name and any keywords you choose. InsideView – a paid sales intelligence platform that delivers triggers in real-time. *I’ve used Owler instead of Google alerts for eight months and I find it helpful. People aren’t ready to buy when we want to sell. Think about it. . The physics trigger events.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Google] I’m an influencer, pay me more!
    Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel,  Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Why Influencer Marketing Is Faltering and How PR Can Save It.
  • SNAPAPP  |  TUESDAY, JULY 26, 2016
    [Google] This Month in Interactive Content: The Best of July
    Think Google Earth, except it’s not Earth. Google Pluto.  . The definition of “interactivity” is tough to pin down because it can be implemented in so many different ways. There is no right way or wrong way to make use of interactive content on your website. If you can do that, your interactive experiment was successful. Who: ESPN.com.
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [Google] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    Neither Google Search nor our audience heeded the authority of our published content. It’s a scene that’s played out so many times in my marketing career. It was dawn and I reach my destination, a block of office buildings surrounded by construction of modern, glass high-rises. calendar reminder went off on my iPhone.
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Google] The Seven Best File Sharing Tools
    As with all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count:  699,000. Google Review Count:  574,000. Google Review Count:  137,000. ” — Siasat.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Google] Get More Followers On Twitter, Facebook, Instagram and Google+
    The post Get More Followers On Twitter, Facebook, Instagram and Google+ appeared first on Opentopic. If you’ve been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. Your clients say “I need more followers!” ” It’s not easy.
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Google] 3 Ways to Get Executives Excited About Guest Posts
    Weinroth uses a similar interview process and, in some instances, asks experts to write down a stream of consciousness in a Google Doc. If you’re a B2B marketer, you’re probably all too familiar with the frustrations that come with ghostwriting and publishing thought leadership. Explain what’s in it for them. ” 2.
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Google] 3 Ways to Get Executives Excited About Guest Posts
    Weinroth uses a similar interview process and, in some instances, asks experts to write down a stream of consciousness in a Google Doc. If you’re a B2B marketer, you’re probably all too familiar with the frustrations that come with ghostwriting and publishing thought leadership. Explain what’s in it for them. ” 2.
  • CONTENT STANDARD  |  MONDAY, JULY 25, 2016
    [Google] For B2B Mobile Marketing Strategies, Distraction Never Looked So Good
    Google has provided educational resources to marketers trying to win the mobile battle, and these can offer some direction in customizing a mobile approach that works for micro-moments. Mobile devices are windows through which retailers can engage consumers in new, exciting ways. But that’s not the only question to wrestle with.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Google] 28 of the Best Instagrams to Follow for Design Inspiration
    In addition to drawing letters, logos, and type for big brands like Nike, Target, Google, Facebook, Sonos, and Sharpie, Marinovich has also co-founded Friends of Type , a collaborative blog and shop, and Title Case, a creative work space that runs workshops and lectures. What if I told you you could visit an art gallery. Graphic Design.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Google] Finally, the truth about social media and customer engagement
    They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. And then, it got crowded. The amount of content on Twitter literally exploded.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Google] Why Cisco Is Hiring Over 200 Content Marketers
    Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Google] Why Cisco Hired Over 200 Content Marketers
    Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go.
  • FATHOM  |  FRIDAY, JULY 22, 2016
    [Google] Your Digital Marketing Career and Pokémon GO
    You don’t just go and get Google Analytics certified and call it a day, proclaiming yourself an expert. Yeah, I am going there. Pokémon GO is the latest mobile sensation to hit the….Just Just kidding, let’s be real. You know what Pokémon GO is, you most likely just put your phone down. Or you still have the app open in front of you. Careers
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 22, 2016
    [Google] 7 Ways to Increase Accuracy and Insights in Google Analytics
    For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. This will force Google Analytics to track these visitors as Direct traffic and obscure the issue that you have gaps in your tracking code deployment. Improve Data Accuracy.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 22, 2016
    [Google] 7 Ways to Increase Accuracy and Insights in Google Analytics
    For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. This will force Google Analytics to track these visitors as Direct traffic and obscure the issue that you have gaps in your tracking code deployment. Improve Data Accuracy.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Google] Google Looks to Amp Up Mobile Ads – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    So Google wants to put mobile ads on a diet. The post Google Looks to Amp Up Mobile Ads – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. It’s too slow.
  • KAPOST  |  FRIDAY, JULY 22, 2016
    [Google] Content Marketing Strategy Tips: Build Your Competitive Positioning
    Remember that target customers will engage with your company through a series of touch points ( Think with Google refers to these interactions as “micro-moments”). If you’re in the process of building or optimizing your content marketing strategy , you’re likely encountering a few challenges. Prioritize Context.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Google] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. The lesson?
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Google] Google Looks to Amp Up Mobile Ads – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    So Google wants to put mobile ads on a diet. The post Google Looks to Amp Up Mobile Ads – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. It’s too slow. AMP for Ads is essentially the advertising.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Google] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    This resource is a wicked summary of all the things we should be doing to keep SEO top of mind and ensure we’re getting that extra boost from the oh-so-powerful wizards at Google. (Oh and Bing, etc. Content marketers are always open to consuming more content. Well … good content. Am I right? Like a lot, a lot. So here it is! – Inc.
  • HINGE MARKETING  |  THURSDAY, JULY 21, 2016
    [Google] The Succession Planning Process – Tips for Transferring Skills to New Leadership
    This can be as simple as providing a checklist for new initiative launches, assigning champions or keepers for individual initiatives or key platforms, and making it easy for anyone involved to update documentation (Google Docs or wikis, for example, can make this relatively simple). Engage across generational divides. What do you think?
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Google] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    This resource is a wicked summary of all the things we should be doing to keep SEO top of mind and ensure we’re getting that extra boost from the oh-so-powerful wizards at Google. (Oh and Bing, etc. Content marketers are always open to consuming more content. Well … good content. Am I right? Like a lot, a lot. So here it is! – Inc.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 21, 2016
    [Google] Email Reactivation
    Google search shows a range of copy with headlines like “We’ve missed you,” “Let’s stay together,” “It’s been a while,” and “Good friends are never forgotten.” Are you looking at your sales figures this time of year and wondering where everyone went? Segmenting audiences.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Google] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    There could be an agency out there that knows every hidden feature and functionality of Google AdWords, but if they don’t know your target audience and understand your marketing strategy, they won’t be able to optimize your campaigns in the best possible way. Those are some tough lessons. Analysis Paralysis. How great is that? Tunnel Vision.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2016
    [Google] 13 Expert Resources on Reducing Bounce Rate
    If you’re looking at Google Analytics and […]. Bounce rate. As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics. You worked hard to drive visitors to your pages – the least they could do is stick around! Content Marketing
  • HUBSPOT  |  THURSDAY, JULY 21, 2016
    [Google] How to Increase Your SEO Traffic in 30 Days [Free Daily Planner]
    How to sign up for Google Search Console, Analytics, and more. Setting up proper SEO for your website is no easy feat -- especially when you're dealing with constantly changing algorithms. However, as search engines continue to evolve, it’s becoming more and more important for marketers to keep their content fresh and properly optimized.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Google] Google Looks to Amp Up Mobile Ads – Opentopic – Opentopic – Opentopic
    So Google wants to put mobile ads on a diet. The post Google Looks to Amp Up Mobile Ads – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Opentopic blog >> opentopic.com Mobile advertising has a problem. It’s too slow. AMP for Ads is essentially the advertising. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Google] How Google Designs Great Content, in 5 Steps
    To create this type of content for its global audience, Google, a company whose corporate motto used to be “Don’t be evil,” turns to one of psychology’s best-known constructs for its content design strategy. Space Mono Specimen for #google (2016). How does Google keep the conversation going after a product launch?
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Google] How Pokémon Go Cracked the Augmented Reality Code
    Three years ago, everyone thought Google Glass was going to be the future of augmented reality. Instead, it’s been more consumer-friendly products like Pokémon Go and Google Cardboard , a $50 VR headset that works with your smartphone, that have succeeded. But by 2015, Glass had been pulled from the market and deemed a failure.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Google] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    In 2015 the major tech companies (Google, Amazon, Twitter, and Facebook) made tremendous investments in artificial intelligence. 6 months ago, I didn't care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us. In California, two men were playing the new mobile sensation Pokemon Go.
  • CAPTORA  |  WEDNESDAY, JULY 20, 2016
    [Google] Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum
    For e.g. with SEO, marketers have been laser focused on keywords to use, traffic estimates for those keywords on the different search engines (Google, Bing etc) and relative ranking for those keywords vis a vis their competitors. Specifically as it relates to prioritization of demand and optimization of campaigns. Let me explain.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Google] 5 Actionable Google Analytics Reports to Improve Your Marketing Today
    The post 5 Actionable Google Analytics Reports to Improve Your Marketing Today appeared first on Opentopic. It’s assuming you’ve got the basics down. You’ve got a simple analytics framework down. You’ve got Goals or Events set-up (properly). But you want action. The good news, is that you also don’t need.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Google] Account-Based And Content Marketing Programs Are Not Campaigns
    Simply Google these questions to see what answers are already out there. One of the biggest mistakes marketers make overall is to think about marketing investments in the form of a campaign - a short-term effort, offering very little opportunity to test content or creative, to optimize, or to prove ROI. BrennerMichael
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Google] Google Looks to Amp Up Mobile Ads – Opentopic
    So Google wants to put mobile ads on a diet. The post Google Looks to Amp Up Mobile Ads – Opentopic appeared first on Opentopic. Opentopic blog >> opentopic.com Mobile advertising has a problem. It’s too slow. AMP for Ads is essentially the advertising. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Google] Speakers & Panelists Announced for #SEJSummit New York
    If you missed Google’s Maile Ohye and John Brown at SEJ Summit Santa Monica this past April, do not fret. Opentopic blog >> searchenginejournal.com SEJ Summit is closing out the year in New York City with some of the best speakers in search. You can still catch them at The TimesCenter in New York on November 2nd! Get the best.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Google] Data Visualization App Using GAE Python, D3.js and Google BigQuery
    The post Data Visualization App Using GAE Python, D3.js and Google BigQuery appeared first on Opentopic. Imagine that you have a large set of data with millions of rows and you’re faced with the task of extracting information from the data. How do you make sense of a large set of data? Data visualization is the pictorial.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Google] If you post it will they come?
    Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as  Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Google] 20 Online Marketing Tools That Boost Campaign Results
    ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results. Google Trends.
  • CONTENT STANDARD  |  TUESDAY, JULY 19, 2016
    [Google] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    Google Voice Calling. An easier approach can be to set up a system of Google Voice numbers that all redirect to the same place. From 1995 to 2009 the internet went from being a premium service used by less than one percent of the world to an everyday tool used by more than a quarter of the global population. From Ink to Internet.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Google] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    Bottom line: If your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. There’s also an option to prevent your site from being crawled while still enabling Google AdSense ads to work, if you have them. Say what?! Stay with us, folks. Another good example? Why not?
  • WRITTENT  |  TUESDAY, JULY 19, 2016
    [Google] Case Study: How to Drive 300+ Backlinks to 1 Blog Post
    If you want to take it a step further, you can come up with something like Google Algorithm Change History by Moz. You can simply Google and then see which primary source the data comes from. Today I will explain step by step how to write a blog post that will drive 300+ backlinks. love it because of its simplicity. See the pattern?
  • CEROS  |  TUESDAY, JULY 19, 2016
    [Google] The Hero’s Journey: How to Create Protagonist-Centric Brand Content
    Google has also excelled at making its end consumer the focus. This post, The Hero’s Journey: How to Create Protagonist-Centric Brand Content , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Start at the Top. Let’s have a @Verizon caption contest!!
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Google] The 17 Best Keyword Research Tools for SEO and SEM
    Google Review Count:  46,500. Showcase reviews:  Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. 2) Google Keyword Planner. Google Review Count:  29,800. Pricing:  free (but requires an active Google AdWords account). Google Review Count:  19,200. and Amazon.com.
  • BIZIBLE  |  MONDAY, JULY 18, 2016
    [Google] Announcing The 2016 AdWords Industry Benchmarks Report
    paid media google adwordsAdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue? Are you curious about your industry?
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Google] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    Mobile-responsiveness is critical for Google rankings and it’s key to marketing success. Google reports 300% growth in B2B queries in just two years. Google uses page load time as one factor to determine rankings, so optimizing your page load time is important. Drupal 8 is a marketer’s dream. We’ve seen it coming. Speed Matters.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Google] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    To make people's lives even easier, they let you use your Facebook or Google Apps login, shortening the conversion path even further. The folks at Elluminati focus their page on location, starting with the hero image at the top -- which is actually an embedded Google Map of their location. But what about a website's 'Contact Us' page?
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Google] From Scratch: Four (Free) List Building Strategies
    In our next post on list building strategies, we’ll look at pay-to-play models of list building strategies: Paid Media (Google AdWords, LinkedIn Sponsored Content, banner ads, etc.). Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Google] How to Make Great Videos for Instagram Without Breaking the Bank
    While iPhone 5s and the Google Nexus 6P for Android were the first models to introduce slow motion mode directly within the camera app, other smartphone users can look to apps like Slow Motion Video FX and SloPro to achieve a similar effect. Wrong. Carving out your piece of the pie doesn't have to be scary, time-consuming, or even expensive.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Google] 7 Steps to Creating an Operating System for Your Agency
    Grab a copy of our blog post deliverable template as a Google Doc template.). In 1955, a middle-aged milkshake machine salesmen came upon something odd. At a time when his industry was taking a dive, one restaurant ordered enough machines to make 40 milkshakes at once. What he discovered would change the world forever. Source. Source. Source.
  • JUNTA 42  |  SATURDAY, JULY 16, 2016
    [Google] This Week in Content Marketing: Most Brands Failing at Customer Experience
    This year, the global agency expects to place more than $5 billion in advertising with Google, its biggest media relationship, according to Ad Age. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a This Old Marketing example from Maui Electric. This week’s show.
  • LEADERSHIP  |  FRIDAY, JULY 15, 2016
    [Google] 5 Top Tech Trends for Small Business
    Did you know that mobile-friendly websites now appear higher on Google searches than sites that aren’t optimized for mobile? Google’s ad revenue hit $59 billion in 2014. There are so many new technological platforms, tools, and widgets out there. Let’s check it out. Mobile optimization. It’s true. Mobile videos. Online ads.
  • CONTENTLY  |  FRIDAY, JULY 15, 2016
    [Google] Fixing the Beer Industry’s Pun Problem
    First, below is a list of beers that I thought of, Googled, and found out that they’re already taken. (I curse the genius who already got Hoptimus Prime.). You know when you sit around with your friends and talk about what you would do if you won the lottery, after traveling the world and catching every Pokémon on your phone? Hopsided.
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [Google] All 11 Marketing Attribution Models, Explained
    Google Analytics) in a B2B setting, the time between first touch and the conversion can be longer than the common 30 to 90 day expiration on the tracking cookie. The U-Shaped model, which Google calls Position-Based, is a great multi-touch attribution model for marketing teams that focus on lead generation. First Touch Attribution.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Google] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Google is now reporting that 42 percent of B2B buyers are starting their research process on their phones. Websites that aren’t optimized for mobile are seeing a downward ranking on Google (who knows full well that their users are often on devices with smaller screens). Design Responsive Emails. Build an App. Trim Your Content.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Google] How to Launch a Successful Online Community: A Step-by-Step Guide
    There are "free" platforms like Facebook and Google+ which offer community-like features, however using them has its pros and cons. Make sure you have configured all your Google and Webmaster tools accordingly. It's no secret that the way people buy has f undamentally changed over the years. What’s the best platform to do it with?
  • SALES ENGINE  |  THURSDAY, JULY 14, 2016
    [Google] Cutting Through the Content Clutter
    When I look at my inbox, I occasionally get good offers from companies I’ve never heard of whether it be an article of video white paper or infographic, but then if I go look at my junk folder, that Google separates for me, it’s filled with hundreds of unsolicited emails. So how do you stand out from the crowd? They were tailored.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2016
    [Google] What the Heck is Cross Channel Marketing and Why Would I Want To Do It?
    For one example let's turn to Google research which revealed 90% of shopping consumers never stay on just one device when making a purchase. The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? How much growth?
  • HALEY MARKETING  |  THURSDAY, JULY 14, 2016
    [Google] What Does Social Sharing Accomplish?
    Google+. Does your company use social media? Are you performing any kind of social sharing? If not, start. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Facebook. LinkedIn (Part I). Twitter.
  • SNAPAPP  |  THURSDAY, JULY 14, 2016
    [Google] Do-It-Yourself Design: Picking Fonts and Colors
    What better way to do this than with free font libraries, such as Google’s Fonts ? Ever find yourself staring at a fonts dropdown menu realizing you have no clue which font you should use? The mental block you get when trying to decide which fonts and colors to use i s something everyone experiences. What creates this design obstacle?
  • CONTENT STANDARD  |  THURSDAY, JULY 14, 2016
    [Google] How to Shape Your SEO Strategy for Voice Search
    From Apple’s Siri to Google Now to Amazon’s Alexa and Microsoft’s Cortana, voice-activated personal devices are becoming increasingly pervasive for everyday consumers. According to Hanna-Barbera’s The Jetsons , the future of mankind is looking bright. Siri, Where’s the Closest Shawarma Shop? Marketing SEO
  • INFER  |  THURSDAY, JULY 14, 2016
    [Google] Infer’s Automated Form Monitor for Marketing Operations
    Double click the.zip file, and open the CSV file in your preferred spreadsheet or text editor (Excel, Numbers, Google Sheets, TextEdit, etc.). Infer’s Automated Form Monitor , which is a simple WordPress plugin, helps marketing operations teams periodically test their site forms to ensure they’re operating properly. Form Page URL.
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Google] Is Marketing Automation Right For You?
    It can also collect Google AdWords visit data and activity. Marketing automation isn’t for every organization, but it can benefit the vast majority of businesses. Determining if your organization needs marketing automation is no different from evaluating the potential adoption of any software solution. What are your current processes?
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Google] Who Should Nurture B2B Leads with Social Media?
    The importance of emotional connection was brought to light in a 2013 partnership between the Corporate Executive Board (CEB) and Google. B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. There is still some work to be done on that mind-set issue.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Google] Google removes sidebar ads. How does it affect PPC & SEO?
    Despite the many tweaks and changes that Google has made to its search engine over the years, the appearance of ads down the right hand side of a search results page hasn’t changed since 2000. As of 19th February 2016, Google’s sidebar ads have been removed to be replaced by up to four ads. The post Google removes sidebar ads.
  • BIZNOLOGY  |  WEDNESDAY, JULY 13, 2016
    [Google] Why don’t more marketers use keyword research?
    Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. This should give you a sense of how many false positives Google gives you in the Keyword Planner. Though Google is a good proxy for effective content, she also needs to use web analytics system to audit the content.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Google] Social/Email/Website marketing service. Get the highest ROI
    Opentopic blog >> opentopic.com While many companies/individuals will be able to get you setup and active on social media, email marketing, Google ads, SEO, etc., very few will be able to help you measure and improve your real ROI. What makes us different??? Marketing ROI Cmo marketing roi
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Google] 15 Effective Ways to Reduce Cost Per Acquisition
    Retargeting or remarking allows you to reach out to people who previously visited your site by showing them relevant ads on other sites they visit within the Google Display Network. Run a Google Experiment on your keywords to see how ad rank impacts on your click through and conversion rates. Effective Strategies to Reduce CPA.
  • OPENTOPIC  |  TUESDAY, JULY 12, 2016
    [Google] Social/Email/Website marketing service. Get the highest ROI
    Opentopic blog >> opentopic.com While many companies/individuals will be able to get you setup and active on social media, email marketing, Google ads, SEO, etc., very few will be able to help you measure and improve your real ROI. What makes us different??? Marketing ROI Cmo marketing roi
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2016
    [Google] 3 Common Reasons Google Isn’t Indexing Your Website
    The post 3 Common Reasons Google Isn’t Indexing Your Website appeared first on Marketing Insider Group. Search Marketing google indexing SEOYou can spend weeks developing a website for your business, only to find that customers can’t even find it. Without visibility in search engines, all of that hard work will go to waste.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Google] Kindness opens many doors online
    There are a lot of a s online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded , armored against all the other a s online. It’s a vicious cycle. We’ve all been hurt before, but it’s a Mexican standoff. Reddit, right ? Facebook, right ? Twitter? Lewis. and attention-seeking. That’s it.
  • HALEY MARKETING  |  TUESDAY, JULY 12, 2016
    [Google] Here’s How Your Staffing Agency Can Jump on the Pokemon GO Craze
    For example, type in any phrase to Google and see how it fills in with something related to this game. Striking when the iron is hot. . When a craze sweeps your city, state, region, country or even the world, we need to take a step back and quickly think about how we can relate our business. Yes, I said Pokemon. resume review?
  • CONTENT STANDARD  |  TUESDAY, JULY 12, 2016
    [Google] 4 Ways Marketers Need to Change How They Measure Content Marketing ROI
    All of these scenarios would be considered a bounce in a standard implementation of Google Analytics, but are they really? Anything Organic Search : Unfortunately, so little information is provided about organic search traffic in Google Analytics now, it’s become almost meaningless. How do you define leadership in business?
  • LEAD LIAISON  |  TUESDAY, JULY 12, 2016
    [Google] Buzzwords in Marketing Automation: Clickthrough Rate (CTR)
    Lead Liaison has a Google Mail plugin called Send & Track , which allows senders to track 1:1 emails by reporting if and when the recipient opened a link within the message. Clickthrough Rate (CTR): its meaning and how to apply it. part of the series Buzzwords in Marketing Automation. Quantifiable Number. Observation.
  • CONNECTING ELEMENT  |  TUESDAY, JULY 12, 2016
    [Google] How to give your site an SEO health check
    Blog digital marketing Google online visibility search marketing SEO SEO audit SEO health check social media marketingSEO is a hard nut to crack, especially when there’s always an algorithm update just around the corner. Here’s how to perform an SEO health check on your website in just a few clicks to help improve your brand’s rankings.
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Google] Are Display Ads Worth Your Time? [Flowchart]
    Display networks have been infusing data and machine learning into display to create more effective targeting such as Google's Dynamic Remarketing , and smarter automated bidding strategies. If lead generation is your goal, target only the most relevant audience, and use CPC bidding instead of CPM. 7) Are you running Google search campaigns?
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Google] The 14 Best Marketing Automation Tools
    Google Review Count: 93,900. Google Review Count:  85,400. Google Review Count:  62,200. Google Review Count:  44,200. Google Review Count:  42,900. Google Review Count:  35,800. Google Review Count:  34,500. Google Review Count:  31,200. Google Review Count:  24,400. Pricing:  free.
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