• WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Google] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing by Debbie Miller - Maximize Social Business. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Social Media for Hospitality
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Google] Would you rather have a lot of stuff or a lot of time?
    One choice I have made is to not blow it out on Google Plus. I love so many other things in life more than Google Plus and it’s just not serving my needs any better than any other platform I’m using right now. One choice I have made is to not blow it out on Google Plus. 'I have this exceedingly cool friend. Seven?
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Google] 6 Tips for Working With a Video Production Company
    Google search can be an OK start, but the trust factor is difficult to gauge. 'You already know that online video is an important part of your marketing strategy. However, as an increasing number of brands want video, many marketers don’t know where to start. So, here are some things to consider when you’re ready to make a video: 1.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] Generous Giving on the Green at the Fathom Education Golf Outing
    Empowering Punch , Google , Great Lakes Science Center ,  Lake Erie Monsters , and Thistlethwaite Vineyards. 'Fathom Education is proud to announce that the first annual Giving on the Green charity golf outing raised nearly $3,000! Brittany Amato hands baskets to the winners. Helping Children across the World. Special Thanks to Our Sponsors.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. 'A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketin
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    spent days Googling "how to launch a new blog." 'Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. thought sure, I''ve been blogging for HubSpot for over two years. Taking full ownership of a new content entity should be easy, right ? Wrong.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] 4 SEO Link-Building Changes You Need to Know
    But things have changed since then, as Google and other search engines have become wise to these tricks and set up checks and balances to negate the effects of them – all in order to create a better experience for real people looking for information online. Don’t worry; we’ve got you covered. Will search engines take notice?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] 65 Experts Chime In On How To Stay Motivated To Write
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because And then simply answer them ! So buy it. Content Marketin
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] Does Content Marketing Really Have a Confidence Problem?
    Resistance to Change and Surviving Content Shock Would you erase yourself from Google search results? 'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. What’s going on here? Low confidence in success.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Remember the GIGO (also Google) principle: garbage in, garbage out. 'The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all stripes, types, and industries: Content marketing works. But it’s not the case for most marketers. Maybe even a lot of it. Cheap.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] 5 Myths about Copywriting You Believe
    Google isn’t the one who’s gonna be sending money to your bank account in exchange for a product. 'Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it. Someone else heard what that person said and then repeated it to others.
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] Top SEO Factors for Drupal in 2014
    They''re at the top of Google. How to influence your website''s click-through rate in Google. Make your listing in Google as interesting as possible to make it stand out from everyone else. Google bolds words that match the search so your listing will stand out. Factor 3: Google +1. Google+ module. Um.NM.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] HubSpot Reveals New Tools to Accelerate Sales
    Email - HubSpot CRM connects to Gmail, Google Apps, Outlook, and Apple Mail, logging emails with your contacts easily and automatically. Tee up messages from Gmail in Google Chrome to send on any day, at any time, when they are most likely to be opened & clicked. An Insiders Look at HubSpot’s New CRM Tools. big time-saver.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. Google claims that 90% of consumers move between devices before accomplishing a (purchasing) goal, so it’s important to reach customers on all the platforms they are frequenting. to 10.1
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    How is this any different from Google? With Google you are targeting anyone and everyone on the web searching for keywords related to your offering. In other words, with LinkedIn the ability to target your niche audience is much greater than with Google. Google = extended reach, LinkedIn = specificity. Paid Search
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] My 4-Step Process to Marketing Research for Content Creation
    If you want to know what Ken Krogue has to say on inside sales metrics, find the website where he produces content, and search this in Google: KenKrogue.com: inside sales metrics. 3) Know your Google tips and tricks. Here’s a cheat sheet for using Regex on Google: (Source: LovesData.com ). The problem? Read her articles here.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] Are there naked photos of you online?
    No matter what you do, you need to dominate your own personal image and brand on Google images. Google abhors a vacuum and if there are no obvious, family-friendly, photos of you online at the time of your own Fappening then Google will serve up the less family-friendly photos to anyone looking you up on Google Images.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] Three Major Challenges of Influence Marketing for Businesses
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. '(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. m just sharing it for your information.)
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] 5 Ways You Can Add Social Proof to Your Landing Pages
    Learn the step-by-step instructions here to embed tweets, Facebook posts, Pinterest pins and boards, Google+ posts, YouTube videos, Vines, SlideShare presentations, and infographics. 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] 5 Tips for Awesome Slideshare Content Inspiration
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 5 Tips for Awesome Slideshare Content Inspiration by Ann Smarty - Maximize Social Business. 'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. Yes, … Continue Reading.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] 19 Excellent Guides to SEO Link Building
    'Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. Peter Da Vanzo serves up an entertaining rant on link disavowing, recovering from Google penalties (or not), and “link paranoia.” Image credit: SEO Book. ”).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] 10 Free Blog Post Ideas
    Related Stories Creating the beautiful blog with Stanford Smith How to Get Over Your Fear of Guest Posting Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? 'I have this creative system to develop blog post ideas. So I started cleaning out the closet. Up for it? What was I thinking?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Google] Why Content is the New Sales Call
    When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they are doing; at least as it pertains to marketing. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Google] Is Content Marketing A Sustainable Marketing Strategy?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Google] 6 Essential Social Media Lessons From Top Executives
    Having a bio on your company website matters because prospects will Google you at some point during the buying process (you know this because your analytics will tell you so). Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google. Ready?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Google] Three implications for Big Data and your marketing department
    Related Stories 10 things you need to know NOW about OmniChannel Marketing 3 Steps to Building a Better B2B Target Account List Would you erase yourself from Google search results? 'Walking through the airport, it seems that half of the wall advertisements are for companies selling consulting services to get our arms around Big Data.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Google] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    After years of patiently sitting on the sidelines of NFC, Apple’s recent entry into the mobile contactless payments space reminded me of the title of a half-written blog I was never able to bring myself to finish: “Google Wallet – Great Idea, So Why Isn’t Anyone Using It?” Case Study in Failure: Google Wallet. Why is that? Cry “Havoc!”
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Google] The Essential Pre-Conference Packing and Preparation List
    If you''re venturing into unfamiliar territory, bring a map of the area -- or use Google Maps to orient yourself. It prompted me to start a pretty lengthy personal pre-conference to-do list: stuff to prepare, stuff to bring, that sort of thing. What to Pack & Prepare Before Any Big Conference. 1) Get a map of the conference center. Boooo.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] 9 Magnetic Headline Formulas to Grow CTR
    Check out this Marketing Land post about Google+ thumbnails alongside headlines. 'Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. These tips and tricks will help you write more enticing headlines that increase your CTR.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    Related Stories Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition Why Google+ Is Even More Relevant to Content Marketers Best Practices and Tools for Retargeting Campaigns in the B2B Space. 'I’m delighted today to welcome the Mongoose Metrics team to Ifbyphone.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] Blogging vs. Journalism: Identifying the Fundamental Differences
    Additionally, as I mentioned in a previous post , timing can be especially beneficial for online marketers as a relevant, well-timed piece could be featured in Google News. 'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Tone and Structure. Scope of Audience. Timing.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] New Changes Coming to Google Adwords
    'Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Starting September 16th, Google will be upgrading all Search Network and Display campaigns to this new enhanced “Select” version. Google Announces Changes to Exact Match.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. 'Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] 6 Ways to Make Your Content Drive Long-Term ROI
    For example, I wrote an article called “ How to Predict Google’s Algorithm Changes. ” The fact is, Google is always changing their algorithm, SEOs are always interested in these changes, algorithm changes always affect rankings, and so on. 'Creating content is hard work. I’m going to tell you how to do that.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Google] Overcoming Pain Points in Blogger Outreach
    Kristen on Google+ | Twitter | Google+ | LinkedIn | Overcoming Pain Points in Blogger Outreach by Kristen Matthews - Maximize Social Business. 'Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. Blogger Outreach
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Google] How to Get Over Your Fear of Guest Posting
    Related Stories Creating the beautiful blog with Stanford Smith Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? 'By Jessica Ann, {grow} Community Member Hi. My name is Jessica, and I have a genuine fear of guest posting. It all began in 2007, in Washington, DC. m not a real writer.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] SMX East 2014 Preview: Competitive Research for SEO
    In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Analytics (Ex: Google, Omniture). Connect with me ahead of time on Twitter or Google+. The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Adwords.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    'As consumers, we love media. And as engagement shifts and mobile usage grows, we as marketers need to embrace the new ways to connect with customers and the calls driven as a result. It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms. Call Tracking
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] Backlinks: Why They Still Matter and How to Build Them
    'Links are still the backbone of Google’s algorithms, which determine where your site ranks in Google’s SERPs (search engine results pages). Unfortunately, too many bad backlinks can get your site in big trouble with Google in the form of a penalty. What is a natural link? Why do you want links? All rights reserved.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] Your own personal Fappening
    'While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The Fappening is Not Unique to Celebrities. Why did the man she married do this to her?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] Summer SEO News You Should Know About: HTTPS. Rich Snippets, More
    When Matt Cutts, Google’s head of webspam, announced his three month sabbatical we all joked that no updates could possibly roll out without him at the helm. In August Google announced they will begin using website encryption, HTTPS, as a ranking signal giving preferential treatment to sites which encrypt data for their users. Pigeon.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] What are the boundaries of inbound marketing?
    Related Stories Would you erase yourself from Google search results? 'One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. The dynamics of our age are unprecedented and exciting. Or does it?
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Google] 9 Tips to Spot Amazing Article Writers
    Google “Your Location Freelance Writer”. When trying to find article writers, Google can be your best friend. Particularly if you’re looking for writers who live close to your place of business, Google is the way to go. Google “Freelance Your Niche Writer”. Frequent Multi-Author Blogs. Contact Your Favorite Bloggers.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Google] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. Additionally, those companies that have a Google+ business page are not taking full advantage of the platform and all of its benefits. Google’s goal is, and has always been, to provide the most relevant result for a given query. Tactics.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Google] The 5 "Must Haves" To Ignite A Lead Generation Blog
    Google only loves you when everyone else loves you first." 'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire. However, just having a blog is not enough. That is like an unlit fuse. Wendy Piersall.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 8, 2014
    [Google] There’s a Growing Backlash Against Social Sales
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. 'Let''s discuss what social sales will and will not do - @craigmjamiesonClick To Tweet - Powered By CoSchedule I’ve read a number of articles as of late that have been coming out against social sales. Adjectives like … buzzword, overused, cliché, and broken promises. Jamieson.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 8, 2014
    [Google] Unique Selling Propositions Are a Myth
    Google is positively awash in helpful stuff about how where to develop a USP. 'My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. I need a unique selling proposition” , he said. I said. I mean, why do you need a USP?” Deploying sheep?
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Google] What to Do When You Get Dinged by a Google Algorithm Update
    When you hear the name "Matt Cutts," the head of Google''s webspam team, do you break out in a nervous sweat? For most, this is not the case, but for some, the mere thought of a Google penalty keeps them up at night. The fact of the matter is, Google is very clear about what is and is not acceptable under their guidelines of use.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Google] 6 Costly Landing Page Mistakes That Are Easy to Fix
    They’ve clicked a Google search result, a social media mention, backlink, email, or menu item. On the other hand, people searching on Google are there to solve a problem. well optimized landing page will stand tall and proud on the first page of Google and it will effortlessly drive action-orientated visitors to you.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Google] A Beginners Guide to Inbound Marketing
    When searching the term "goal setting" in Google, one of the first results appearing is Lululemon, the Vancouver-based athletic-wear company that provides a goal setting worksheet and tips on its blog. '" You have 24 hours to complete this challenge.". You’ve seen the challenge. KNOW YOUR GOALS. IDENTIFY YOUR CUSTOMER OR SUPPORTER.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Google] Digital Marketing Strategy for Launching New Products & Services
    At Fathom, we usually engage in paid advertising, search engine optimization, or email marketing on any number of the following for a new product or service launch: Search Engines (Google, Bing, & Yahoo). Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). like to call it the ‘Diversification Strategy.’
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Google] The Art of Marketing: 6 DIY Design Projects to Try
    Your Facebook, Twitter, Google+, and YouTube cover photos could all benefit from a design makeover. 'I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before : Marketing isn’t arts and crafts. To be effective marketers, we need to put childish things aside. many sales-qualified leads. Not to worry.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Google] How to Prep Your Business Now for the Holiday Season
    Other marketing campaigns that may need a special holiday touch include: Paid Search – If you’re doing paid search now, like Google AdWords, take a look at your keywords. Before Halloween has even passed, snowflakes, lights and all other manner of holiday-oriented decorations pop up in both stores and on e-commerce websites.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Google] Use Google Plus to Create Better Real Estate Connections
    'Are you a real estate professional eager to tap into the power of Google Plus? Not just a social network, Google Plus is also a … Continue Reading. Twitter | Facebook | Google+ | LinkedIn |. Use Google Plus to Create Better Real Estate Connections by Rebekah Radice - Maximize Social Business. Author information.
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Google] 6 Clear Signs You’re Ready for a Video Marketing Platform
    Even if you’re tagging and naming your video content appropriately on YouTube and then embedding that video on your site, a Google search for your video will still lead to YouTube where, again, your viewers can become distracted. This is a great idea because the demand for video isn’t showing any signs of slowing down. watch a product demo!”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Google] How to Quell a Social Media Nightmare
    In August 2014, due to a glitch in Google''s algorithm, Google users who searched for "Greggs" saw not the official company logo, but an unsavory version of one sourced from Wikipedia parody uncyclopedia.wikia.com. The folks at Greggs could have freaked out at Google. — Google UK (@GoogleUK) August 19, 2014.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Google] Welcoming Augmented Reality to the Digital Marketing Team
    At Synecore, we have partnered with Zappar to bring you the latest in augmented reality, so download the free app Zappar through the App Store or Google Play and start scanning 'The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Enter the world of digital technology.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Google] Guest Post: Are You Maximizing Call Tracking Potential?
    In fact, Google reports that 61% of local searches result in a call. 'The following post is authored by  Jillian Zacchia, Content Generation Specialist at Acquisio. With the death of the flip phone and the massive smartphone takeover, users began to shift away from desktop search in favor of a more practical and local search solution—mobile.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Google] How and Why to Get Started with Video Advertising
    Google heard your moans and built an empire catering to those who want to find something on the Internet. Once again, Google struck back, warning developers to stop and applying new policies to the situation, notes Julian Evans. billion, Google added YouTube to its ever-expanding empire in 2006, reported NBC. How do you do that?
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Google] Employers Will Not “Like” This!
    Facebook | Google+ | LinkedIn |. 'Is is not uncommon to read Facebook posts from “friends” complaining about their boss or work situation.  Are those comments simple “venting” among friends?  While the answers to these questions are … Continue Reading. Author information. James Wu. James Wu.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Google] Redesigning Your Website? Why You Need to Think About SEO From the Start
    Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work there way naturally into your website’s pages. SEO Design
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Google] How IBM Used Inbound Marketing to Thrive in the Digital Age
    'Digital technologies such as the internet, social media, and mobile devices have empowered the modern consumer, offering instant access to vast pools of information, entertainment, and human engagement. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. Bueller ?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google] Attention B2B Marketers: Go Digital or Go Home
    While Google officially launched in 1998, search marketing was new to most manufacturers. 2009/5 years ago: Google was picking up steam (in addition to other search engines such as Yahoo!) 'As a 10 year veteran of Business Development at Fathom, I’ve had conversations with a wide-variety of B2B marketers.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google] How Google AdWords Works [Infographic]
    And i f you''re thinking about incorporating PPC into your marketing strategy, you''re probably thinking about using Google AdWords. But Google AdWords is more complicated than just bidding high for the top spot , which can really burn a hole in your wallet. Ready to get started with Google AdWords? bakery boston").
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google] Big Changes to Bing Means Improved User Experience, Continued Growth
    If you haven’t heard about it or already viewed the new interface in your account, it looks eerily familiar to another certain search engine’s ad platform interface (cough, Google). By mimicking Google’s look and feel, Bing is encouraging advertisers to spend more time in the platform by making it more visually appealing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google] 20 Amazing Examples Of Brand Content Marketing Hubs
    Lesson for brands: when we have a question, we ask Google. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Services: Send out a “Call For Customer Speakers” email to your services team with a link to a Google Docs spreadsheet where they can drop in suggestions for suitable speakers, and the reason they feel they would be a good fit for the event. Or at least the ones hovering by the coffee machine.). Use them. 2) Speaker Specialists.
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] From Student to Digital Diva: A Successful Summer Internship
    There is no movie script where Vince Vaughn and Owen Wilson walk into the Google Headquarters prepared to seize the day. learned best practices with websites like Google Analytics and Google Adwords. They were more marketable and better candidates for post-graduation jobs. The reality is terrifying. Each day has been different.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] Announcing the Launch of the New Inbound Marketing Book [Free Preview]
    Five years ago, Digg was still a thing , Google still indexed tweets in search results , and Farmville was the most talked-about application on Facebook. 'A lot of things can change in five years. You could get a new haircut. You could move into a new house. You could start a new job. Inbound marketing is no different. Inbound Marketing
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Try Google’s Keyword Planner to search for keyword areas, volume, and competition metrics. It’s primarily a tool for Google AdWords users, but you can just as easily use it to find keywords to use in content. 'Did you know you’re being watched? How is it written? Is it easy to skim? Write well. Teach. Engage. Share.
  • EMAGAZINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] Google Authorship Removed From SERPs
    'On Friday, Google announced the end Google Authorship. From now on, not only will Authorship information be removed in search results, but Google will no longer be tracking data from the rel=author markup in content at all. Per usual, Google did not make it very easy for authors to set up Authorship. It was not simple.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] 5 Time-Saving Business Tools You Need to Know
    Reputology What people say about your business on Yelp, Google+, TripAdvisor, and other review sites can impact on your bottom line. Google My Business If you’re interested in increasing your visibility in Google (including Google Maps, search and Google+), use this site to access all of your applications in one place.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] Google is a lying liar that lies
    The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] Messages Nonprofits Can Use to Raise Awareness
    Twitter | Google+ | LinkedIn |. 'Last month I encouraged you to stop focusing on the medium (the package into which you stuff your content) and to begin making the message (the “goods” you have that will be useful and relevant to your target audiences) your center of attention. Author information. Claire Axelrad. Claire Axelrad.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] The Hidden Costs of Content Marketing
    Why, there’s LinkedIn, Facebook, Twitter, Pinterest, Tumblr, Google+ (yes, that’s still a thing), YouTube, SlideShare, blogs, online communities, websites and that guy you met on the plane who wants you to know his Candy Crush scores. 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? But wait, there’s more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Google] 10 things you need to know NOW about OmniChannel Marketing
    The second digital layer emerged just a few years later and was enabled by Google. The second digital layer emerged just a few years later and was enabled by Google. 'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” ” 3.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Google] Talking LinkedIn Strategy with Mark Amtower
    On LinkedIn or Google+? 'Sometimes a conversation really takes off. had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level. Social Media Strategy
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Google] 11 Actionable Writing Tips [+Examples]
    Not only will it help to put you in good favor with Google, but it will also help your readers to understand topics that you don’t extensively cover on your blog, but others do on theirs. 'Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. Be Statistic-Friendly. Write in Solitude. Image source.
  • HUBSPOT  |  SATURDAY, AUGUST 30, 2014
    [Google] Inspirational Quotes From the World's Top CEOs [SlideShare]
    7) Larry Page, Google Inc. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. As living, breathing professionals, we’re often bound to repeat our past mistakes. The problem with business today? 1) Drew Houston, Dropbox Co-founder & CEO. mean, come on.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Google] Google Retires Google Authorship
    'Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. SearchEngineLand suggests the project failed due to a lack of Google Authorship promotion and a complicated set up.
  • HINGE MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Google] Hinge’s Fab 5: August 2014
    Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1. In this Moz Whiteboard Friday video and article, Eric Enge shows you both reasons why you might want to syndicate, as well as tips on how to go about it without being penalized by Google. On LinkedIn or Google+? Kevin Bloom, Hinge Marketing. Ali Luke, ProBlogger.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Google] Google Kills Authorship, Photos and All
    Yep, that''s right -- Google Authorship is over. Many of us are wondering what gives, Google. In Mueller''s post, he says the reason Google Authorship is getting the boot is because of users. From three years of test data, Google found two main reasons to ax Authorship: 1) It had low publisher and webmaster adoption.
  • BIZNOLOGY  |  FRIDAY, AUGUST 29, 2014
    [Google] Location-Based Targeting – what does it really mean for marketers?
    Similar endeavors from Google and Samsung are also under development, with the end goal being to provide convenience and streamlining to the health maintenance and care process. 'If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Google] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Twitter | Facebook | Google+ | LinkedIn |. 'The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Google] Google, Nike & Pepsi: Famous Rebrands Throughout History [Infographic]
    'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Is your brand timeless or forgettable? What do people think of when they hear the name of your brand or see your logo? But a “brand” is constantly evolving, both in the way it looks and how customers perceive that brand.
  • E-STORM  |  THURSDAY, AUGUST 28, 2014
    [Google] Google AdWords Announces Universal Close Variant Keyword Matching
    'Google recently announced that close variant keyword matching will be applied universally to all match types starting in September. In her article posted on Search Engine Watch, Lisa Lacy states that Google introduced close variant keyword matching back in 2012 and gave advertisers the choice to opt-out.
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Google] Why You Still Need a Content Marketing Strategy for B2G
    Or, the contracting officer at an agency will know of you before Google-ing you and before the bid lands on the desk. On LinkedIn or Google+? 'How much of $462 billion do you need to be successful? It requires content marketing with a business-to-government (B2G) focus. Like any consumer, they want a good value for their money.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Google] The Marketers First Virtual Event – Are You Ready?
    If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Google] 10 Expert Tips On How To Achieve Content Marketing ROI
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World  taking place in Cleveland in just 2 weeks.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Google] A Handy Little Guide to Pairing Fonts [Infographic]
    In the cheat sheet below, they list 20 of the most popular Google Fonts and show us which of them pair really well together, which of them pair OK together, and which you should avoid putting together. So check it out, find and download these fonts on Google Fonts, install them on your computer , and get matchin''! Design
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Google] How to Identify Buyer Personas for Professional Services Marketing
    And when checking out a professional services provider, 63% of buyers are searching online (aka "Googling") to get answers to questions (see the figure below). For example, LinkedIn doesn’t have the same user base as YouTube or Google+– but those may be viable marketing options depending on the audience. How do you begin?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [Google] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    The rollout of Google Plus in the summer of 2011 was nothing short of mighty. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future. Follow him on Twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Google] The Facebook Other Folder and the Strangers Who Love Me There
    Find Kerry on  Google+  and  Twitter.  . 'By Kerry Gorgone, {grow} Contributing Columnist. This is a story about sex, drama, money, and hope. In other words, a typical day in Faceook’s “Other” Folder. The results have been pretty weird. Here’s one of mine: Hi Dear, I like the texture and the color of your eyes. Or not.
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