• KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Google] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 24, 2014
    [Google] Help Me Help You: 4 Solutions to Strengthen the Franchisor/Franchisee Relationship
    When marketing data is integrated with other technologies, such as CRMs or Google Analytics , information can be compared, trends can be identified, and data-driven strategies can be implemented in real-time. 'A franchisor seeks out franchisees to increase market share. Match made in heaven! Seems simple enough, right? Wrong. Geolocation.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 24, 2014
    [Google] Brand Management and Social Media Monitoring Hacks for reddit
    Reddit advertising brand Business business intelligence Clients content Customer customer service Facebook Google internet IT management media recently sales time tools Twitter 'Recently, one of the world’s largest providers of social data – Gnip – was acquired by Twitter.
  • FATHOM  |  THURSDAY, APRIL 24, 2014
    [Google] The State of the EDUnion: A Free Higher-Education Marketing Webinar
    We’ll present the key highlights from our 2014 EDU Standard in our free Fathom State of the EDUnion webinar on Wednesday, April 30 th at 1:00 pm EST. Register now to reserve your front row seat to student recruitment marketing topics, including: Google Q4 trends. Google Hummingbird and Enhanced Campaign updates. 2013 was a big year.
  • FATHOM  |  THURSDAY, APRIL 24, 2014
    [Google] The State of the EDUnion: A Free Higher-Education Marketing Webinar
    We’ll present the key highlights from our 2014 EDU Standard in our free Fathom State of the EDUnion webinar on Wednesday, April 30 th at 1:00 pm EST. Register now to reserve your front row seat to student recruitment marketing topics, including: Google Q4 trends. Google Hummingbird and Enhanced Campaign updates. 2013 was a big year.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Google] How to Grow Your Email List the Right Way [Video]
    You Google it. For example, at HubSpot, when anyone types in the phrase "what is marketing automation" into Google, we''re the first result that comes up. 'Sometimes, it''s okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Yikes!
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Google] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    Remember, you''re not just working on improving your visibility in Pinterest''s search results -- Google and other search engines will pick up your Pinterest images, too. If you''re looking for more guidance on how Google likes images to be optimized, check out this post on their blog. 'Tumblr. Instagram. 1) Use high-quality images.
  • FATHOM  |  WEDNESDAY, APRIL 23, 2014
    [Google] Hospital Advertising Tips: Increase Patients with Ad Extensions
    'According to an article posting in July 2012 by Kaiser Health News , only 150 of 6,000 hospitals were actively using paid advertising (Google & Facebook) to promote their hospital and medical services. According to Google, advertisers see up to a 30% increase in click-through rate when implementing sitelinks. Ad A : .
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Google] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Amazon and Google are paving the way for delivering the right information for each customer’s search. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. It doesn’t matter if we work in B2B sales and marketing or provide sales and marketing for B2C clients.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Google] Social Media Marketing Automation Dos and Don’ts
    It’s okay if it’s not immediate, but do set aside some time for answering questions on Twitter, responding to Facebook comments, sharing Instagram pictures of your product or store and circling your fans on Google+. Here are some dos and don’ts on how to integrate social media automation into your online marketing.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 23, 2014
    [Google] Google Glass and I
    Google Glass is the first step in the amalgamation of offline and online. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg You and I thrash back and forth between these two worlds, trying desperately to integrate one into the other. And so it goes with every new technology.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Google] Ifbyphone’s Spring 2014 Release Is Next-Generation Call Tracking and Call Management for a Mobile World
    People use smartphones to Google businesses. 'Today Ifbyphone is proud to introduce our Spring 2014 Release. It adds a wide range of functionality to our voice-based marketing automation platform to enable marketing and sales teams to monetize and control voice in today’s mobile world. Tools to Monetize and Manage Calls in a Mobile World.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 23, 2014
    [Google] The Role of Content In The Future of Marketing [SLIDESHARE]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. Tweet This ). Content marketing is more than a buzzword! 
  • SYNECORE  |  WEDNESDAY, APRIL 23, 2014
    [Google] Thinking "Mobile First" for Your Website Redesign
    This can be beneficial for showing algorithms like Google Panda that your website is of high quality , which leads to higher rankings on search results. 'If you''ve been thinking about a website redesign, chances are good that you''ve been reading about various techniques to optimize your site for mobile devices. Why you ask? The solution?
  • ENGAGE  |  WEDNESDAY, APRIL 23, 2014
    [Google] A Data-Driven Approach to Content Doesn’t Have to Mean Clickbait
    Google signaled the importance diving deep with content when it began to break out “in-depth articles” from the rest of its search results. Google and other new media companies would not have known to jump on the long-form bandwagon had they not looked at the data. You know, “ clickbait.”. But that doesn’t have to be the case.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [Google] A New Framework for Sales Enablement
    Yes : A quick Google search returns just over a million hits, and many are insipid. (“ Is ‘sales enablement’ the new black? 'Is “sales enablement” just another buzzword? Yes, and no. I’m paraphrasing, but you know what I mean.). As of 2010, they’d determined that –. The italics are mine.). It’s still a big challenge. Communications Solutions.
  • WRITTENT  |  WEDNESDAY, APRIL 23, 2014
    [Google] 35 SEO Copywriting Tips for Rocking Content
    When people have questions, they type them into Google. All it takes to find them is a quick Google search. ' . SEO copywriting refers to the art of writing copy that ranks well in search. But it’s not all about rankings and traffic. After all, what is the point of getting prospects to pages that do not serve a purpose? Use Subheads.
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Google] Google’s April 22 AdWords Announcement
    'Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users. In case you missed today’s Google AdWords Announcement , here’s a quick rundown of what was introduced: Innovative Ads. Insightful Reporting.
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Google] Break Yourself of 4 Misguided Marketing Habits
    This is the simplest way to get Google''s attention and start generating a massive increase in organic traffic to your blog. Make a list of titles - This can be done simply within a Google Doc. 'We all have habits we''d like to break. Maybe you have piece of cake or a bowl of popcorn before bedtime. Maybe you smoke. Break the Habit.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Google] A Tour through the New Facebook Ads Manager
    Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. 'Recently, Facebook began rolling out its new and improved advertising dashboard. Budgets Tied to Ad Sets.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Google] 25+ Phenomenal Resources to Help You Market Your Blog Better
    It always seems like you’ve just about mastered it when the next Google update hits. 'Crafting lip-smacking, mind-blowingly awesome content isn’t enough. If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content. No idea how to do that? No problem! Learn to Blog. Blogging Tips.
  • BIZNOLOGY  |  TUESDAY, APRIL 22, 2014
    [Google] Search and Replace Will Change Your Blog Forever
    also needed to make a choice: should I change all textual mentions of Abraham Harrison and my former business partner, Mark Harrison, to Gerris and Chris Abraham or should I keep the keywords there but just steal the Google juice. You don’t want to shock Google. But no more! All those links! To my newest competitor, too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Google] Are the bad guys winning?
    Does Google actually play an indirect role in spam attacks on small businesses? Does Google actually play an indirect role in spam attacks on small businesses? 'A few months ago, my blog was a target for a denial of service attack. That’s right. New attacks were occurring hundreds of times a day! We have GREAT. That''s right.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Google] The importance of knowing what competitors spend on SEM
    We looked at Google searches in the US from July 2013 through February 2014. Our data shows that there are more than 150,000 retail advertisers spending less than $1,000 per month on Google’s PPC properties, including mobile. 'Somehow, it always seems to be analytics season in the world of search marketing. Eye-opening, right?
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Google] What Is Revenue Marketing?
    ”  In fact, the Google search I conducted this morning revealed the first 4 results for “revenue marketing” to go to that agency’s website, including the previous PDF, which happens to be authored by Debbie Qaqish, you guessed it …  Chief Revenue Marketing Officer. 'Time out. I’m blowing my whistle!
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Google] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    Here are some free templates we''ve created, but also feel free to Google for other resources -- there''s so much out there. 'As a marketer, you''re an extremely busy person. In fact, your hair has already settled in small clumps on the floor after a glance at your task list made you pull it all out. could keep going, but you get the picture.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Google] The Critical Ingredients Of Effective Demand Generation
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Be patient !
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Google] 25 social media listening aids to increase your hearing
    Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. Google Analytics is the most effective tool for measure if social activity translates to conversion and business success. Does your business listen? pro account is required.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Google] Moneyball for Marketers
    Some recent examples include Chipotle’s beautiful ad about their organic ingredients, KISSmetrics’ helpful blog post about Google Authorship and ShareBloc’s very own contest to find The Top 50 Content Marketing Posts of 2013. We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true.
  • HUBSPOT  |  SATURDAY, APRIL 19, 2014
    [Google] The Definition of Quality Score [In Under 100 Words]
    'Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Google ranks Quality Score on a scale of 1-10 (with 10 being the best). Higher Quality Scores tend to lead to lower costs-per-click (CPC), which translate into lower costs per conversion.
  • HINGE MARKETING  |  FRIDAY, APRIL 18, 2014
    [Google] 3 Strategies to Take LinkedIn to the Next Level
    Similarly, this data also shows that professional services firms with the highest growth place the most focus on LinkedIn out of all the major social networks (LinkedIn, Twitter, Facebook, Google+). Many B2B marketers use LinkedIn on a fundamental level. Here are a few strategies to consider: Leverage LinkedIn as a Top Promotional Outlet.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Google] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    'Back in December, we reported that Google was testing out +Post ads with a handful of big brands. Post ads promote a brand''s Google+ post across the roughly two million sites in Google''s Display Network using AdWords targeting data. Well get ready to celebrate, marketers. Why Your Company Might Want to Try +Post Ads.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Google] A Handy Guide to Optimizing Your Social Media Channels
    One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Google+.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Google] Grow Your B2B Audience by Considering Size, Engagement and Value
    We know these people as Google searchers. 'Jeffrey K. Rohrs is the Vice President of Marketing Insights at ExactTarget, a salesforce.com company, and the author of the new book, Audience: Marketing in the Age of Subscribers, Fans & Followers. What’s the premise of your book Audience ? Lots of people say every company is a publisher.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Google] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Google is a big fan of serving up search results that contain video.). 'Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you? Be a red flag? harbinger of business decline? For many, particularly retailers, it’s essentially gone. Up the eye candy.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Google] Is Coding the Next Must-Have Skill of the Modern Marketer?
    So I went into the HTML view of my CMS, Googled code, and learned how to make small changes on my own. started learning how to code by Googling pieces of HTML code. We''re embracing digital channels and understanding the need to create marketing people love more and more. I''d like to argue yes, we should. Here''s why. Fix It Quick.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Google] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    If you determine that 18% of the calls generated by Google AdWords are Great leads, but a whopping 43% of leads produced via direct mail (or whatever) are Great leads, well.you know where to spend your money. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. Seems silly.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Google] Attribution for the Assist
    My previous posts Google for the Assist and Turning Your Paid Search Campaigns into a Slam Dunk both look at the world of online marketing through the eyes of a sports fanatic. In addition to the three models compared today there are several more preset models in Google Analytics and customizations that fit your needs and goals the best. 
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Google] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    If you''re using the HubSpot COS blog, you can create your author profile that will also be connected to your Google+ account. Having your blog author profile complete on HubSpot will allow you to tie your Google+ profile to your blog posts. 'The hardest part of starting a blog is writing all of the content, right? Not necessarily.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Google] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Connect with Kevin on LinkedIn and Google 'AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” Source: HubSpot ). Source: Tele-Smart.com ). hours.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Google] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? Furthermore, voice-based marketing automation solutions should be easily integrated with analytics solutions such as Google Analytics so reports include data from all major channels. 'Quick review: phone calls matter !
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Google] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? Furthermore, voice-based marketing automation solutions should be easily integrated with analytics solutions such as Google Analytics so reports include data from all major channels. Google Analytics In 2012, U.S.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Google] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? Furthermore, voice-based marketing automation solutions should be easily integrated with analytics solutions such as Google Analytics so reports include data from all major channels. 'Quick review: phone calls matter !
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Google] Using Online Data to Predict Patient Behavior
    Google and third party tools can track search volume. 'Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Social media. Big Data. Predictive Analytics. These are big buzzwords, to be certain, but also keys to helping your healthcare system or hospital to provide better and more efficient patient care.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Google] Content marketing is NOT link building
    Links are at the core of Google’s search algorithm and they have direct impact on search ranking. Adaptability is essential in link building as you must always ensure you are implementing best practices into your campaigns and building useful links to avoid running afoul of Google. Content marketing is NOT link building. Strengths.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 16, 2014
    [Google] Do You Have a Strategy for Negative Social Media Posts?
    Here are some free ones – Social mention, Google alerts, Hootsuite and Tweetdeck. Marketing Tips Social Marketing emarketer.com google alerts hootsuite negative social media negative social media posts social media marketing university strategy for negative social media posts tweetdeck Have a plan in place.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Google] How to Set Gmail as Your Browser's Default Email Client
    Note: If you''re still having trouble (for example, your "Protocol handlers" window appears blank with no options), try installing Google''s Mailto Extension for Chrome instead. 1) Click here to install the Google Toolbar for Internet Explorer. 1) Click here to download Google''s Mailto Extension for Safari. 'Fellow Gmail users.
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 15, 2014
    [Google] Why eMagine Considers WordPress the best in the CMS Race
    You could do a google search and find tens of thousands of WordPress developers. 'While eMagine does develop websites on a variety of CMS platforms, we primarily uses WordPress as our platform of choice. So, we developed our own CMS (called EZedit). WordPress used to be thought of a as just a blogging platform. Not anymore. SEO-friendly.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Google] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Consider the effect of the New York Times story on Target’s assignment of a “pregnancy score” to shoppers on the retailer’s reputation; or of the fine imposed on Google by European regulators on the online giant’s brand. Q: The IAPP is a mystery to most marketers. government (CIPP/G) and IT (CIPP/IT). Last
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Google] B2B social media – a two horse race?
    It’s Google+.  In 2013 just 36% of B2B marketers used Google+, but in 2014 this has doubled to 61%. 'Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose.  Who’s your money on?
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Google] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Classic Google Analytics limited marketers to only viewing data from online sources. The post Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch? Remarketing and Content Experiments.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Google] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Classic Google Analytics limited marketers to only viewing data from online sources. The post Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch? Remarketing and Content Experiments. Analytics
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Google] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Classic Google Analytics limited marketers to only viewing data from online sources. The post Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch? Remarketing and Content Experiments.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Google] Remember LinkedIn for social media marketing
    It’s LinkedIn’s new business newsreader (an answer to the defunct Google Reader); there’s CardMunch , a really handy iOS app you can use to scan all the business cards in your pocket and have them linked directly to your LinkedIn account. It’s as easy as making one on Google+ or Facebook Pages. Blogging?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Google] How the Klout Acquisition Affects the Future of Influence Marketing
    Social Media Influence advertising beta Business content customers Facebook Foursquare Google LinkedIn marketing Mashable potential Privacy recommendations start the social Twitter video WordPress YouTube 'To Greater Personalization The last few months have been particularly fertile in social media industry. Fix it.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Google] If You’ve Got It, Use It (Data, That Is)
    If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. 'Author: DJ Waldow “Big data” is hot. It’s huge (no pun intended). It’s everywhere ( even on our blog ). Fandango Uses Data For More Personalized Experiences. In Conclusion.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Google] The Purpose of Repurposing Content
    For example, we recently created a neat infographic about SEO and Google algorithm changes for one of our segments, we''ll call them Persona 1, in the awareness stage. They''re not very up to date on Google algorithm changes, and are just trying to figure out SEO basics. After a minute or two, we started grouping them into themes.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Google] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? 'Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. In most firms, the managing partner does not have an extensive background in marketing.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Google] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Also, consider other social platforms; maybe that audience is better communicated to through Instagram, Google+ or community boards. 'We’ve all been pulling our hair out, revolutionizing our game plan and crossing our fingers because of the noticeable decline in reach to audiences within Facebook. And sometimes, you have to pay to play.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Google] Keyword Density: When Is It Enough?
    Google has a great (free) keyword tool that can help determine which keywords would be searched for more often and also what keywords could be used in conjunction with the chosen keyword phrase. ” I told them what I tell all of my clients, that there is no magic number. Holding that top spot though was not what happened. Use good tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Google] Almost everything I knew about starting a business was wrong
    She did not have a college education but learned whatever she needed to know by googling it. She did not have a college education but learned whatever she needed to know by googling it. ” After thinking for a moment, I said, “Dear Mark: You don’t know s**t about business.” ” Why would I say that? Focus.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Google] 83 Exceptional Social Media and Marketing Statistics for 2014
    This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion Google searches, with 78% of U.S. Pinterest is from Venus, Google+ is from Mars. Two-thirds of Google+ users are male. Google+ Marketing Stats. 70% of brands have a presence on Google+.
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Google] How Can Content Marketing Generate Leads?
    With new Google updates such as Panda and Penguin, the  linkbuilding process has had to evolve to avoid penalties. An extra bonus occurs if you can have these posts liked to your Google authorship, allowing for a profile boost and brand recognition in your field. How Does Content Marketing Work? Rate Calculators. Product Comparisons.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Google] How to Grow Your Email Contacts Organically
    Online events such as webinars or Google+ Hangouts are another way to garner email addresses when individuals sign up to attend. On Google+ or LinkedIn? 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. in return. So, how do you attain and build this list? It can be tempting.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Google] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. This change mirrors Google’s recent decision to encrypt keyword data from organic searches, which impacted SEO information in Google Analytics. Encrypted Google Paid Search Queries.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Google] Uncovered: The Future of Mobile Marketing
    Google Play (53%). Google Search (53%). 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? In the U.S. billion. Facebook (74%).
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Google] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    This week reports started surfacing that Google will stop supplying 3rd parties with paid search query data. Some reports indicate that Google will stop supplying PAID search query data. If you recall, Google stopped supplying essentially all organic keyword data last Fall. Why is Google Doing This? That''s a big deal.
  • FATHOM  |  FRIDAY, APRIL 11, 2014
    [Google] Understanding AdWords Sitelink Extensions
    Google will automatically show your highest performing sitelinks on each format, so you do not have to worry about any type of placement on your end.  'Sitelink extensions are the easiest and most common type of extension to include in your ads.  Previously, ad rank was calculated by using your max CPC bid and Quality Score.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Google] 7 Tips for Creating a Home Page that Establishes Trust
    Often, the template doesn’t accommodate any lengthy (read: useful) copy, another important element of Google’s semantic search. Analyzing existing assets and Google Analytics. If these elements are lacking, prospects will simply leave to find another potential company. Quickly tell prospective buyers what your company offers. Blech.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Google] What is the True Value of Social Engagement?
    For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. 'Measuring social impact on a retail client is one of the hardest things to do.  Many companies today get caught up in the ways to increase engagement and not the value associated with that engagement. appeared first on Fathom.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Google] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    Fact: An average of 40 million calls are driven by Google ads each month, according to the search engine. Integration with analytics solutions such as CRMs and Google Universal Analytics. 'Fact: The number of smartphone users worldwide will total 1.75 billion this year, while mobile phone penetration is expected to increase from 61.1%
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Google] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Studies have shown that sites ranked #1 on Google capture around 90% of all organic search traffic. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Are you with me? Do Something Each Week that Scares You.  .
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Google] 5 Marketing skills that digital journalists will need
    Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Google] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Cyrus Shepard’s How to Survive the Google Tornado: New Opportunities in SEO. For the past few years it has been viewed as spammy, but Google is forcing changes with SEO—reinvigorating it even. lot of people see Google as a tornado—a funnel cloud in the distance that is scary, making it difficult for marketers to compete.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Google] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    It''s kinda like Googling, but even better. So without further ado, I''d like to present you with 20 of my favorite websites, but way back in their early days: 1) Google. Remember when Google was in Beta? Tweet about Google. 'I just picked up a new hobby. call it "Waybacking.". My, they have come a long way!). 2) Apple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Google] How to Achieve a Return on Conversation with Emotional Marketing
    Related Stories Reading between the lines of the latest Facebook usage data Why research firms are screwing up content marketing New insights into online radio, podcasting and Google + 10 Strategies to Battle Content Shock Social Media Explained. 'By Brooke Ballard, {grow} Community Member. Here it is: Excited about that? Let’s start again.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Google] Google's Keyword Encryption Coming to PPC Data Near You
    'These past six months, Google''s been a hypocrite. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. Google AdWords reports should remain unaffected. which didn''t seem to be very Googly. Bummed?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Google] Needs-Based Marketing for Executive Buyers Today
    Whether you’re looking at Google’s ZMOT theory or some other evaluation of the change in the process, it’s clear that customers are doing more research and talking to sales people later and later in the process. It’s no secret that the buyer’s journey has changed. 1) Focus on the right market. 2) Listen to the signals.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Google] How to Reduce Your Call Tracking Costs
    You can track which organic keywords (if Google passes it) the caller searched to arrive on your site. And, one could argue, that the benefits of session-based DNI are negligible since Google stopped passing the vast majority of organic keywords. 'Obviously the value of call tracking data is significant. That means your costs go up.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Google] 6 Ways to Use Call Tracking in Your Call Center
    For example, if they called after an organic search, the Whisper Tone could say, ''Google - Organic Search.''. 'Call centers have long had very sophisticated software that manages the entire call center environment everything from call cues, agent performance, scripts, and even record-keeping. These tools are robust and powerful.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Google] 29 Signs Your Business Is Not Ready For Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'How do you know your business is ready for content marketing? You’re not alone. One question I get asked a lot is “how do we know our business is ready for content marketing?”
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Google] Tear Down This Wall Between Ad Tech and Marketing Automation
    Google and Facebook are the dominant suppliers of ad inventory, and ad tech has spawned recent IPOs such as Criteo, Rocketfuel, Tremor, and YuMe. 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” The Ad Tech World. Broad reach.  Anonymous cookies.  Paid channels. 
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Google] Determining Your Goals: Tips to Get You Started on a Website Redesign
    Although Google Analytics is a popular choice, there are a number of other free and premium solutions available. 'When you think about redesigning your website, it''s likely that the first thing that jumps to your mind is design. However, there are several factors to consider when redesigning that far are more important than just aesthetics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Google] 7 Essential Mobile Apps for Marketers
    Google Analytics. The Google Analytics native Android app delivers the quality you’d expect from Google, with an excellent user interface and a good overview of your data. Find Kerry on Google+ and Twitter. Google Analytics Platforms: Mobile Site, Android Pricing: Free. have 87 apps on my iPhone. Evernote Hello.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Google] How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]
    Every 60 seconds, 700,000 Google searches are performed, 60 hours of video are uploaded to YouTube, and 168 emails are sent.". 'The internet is a busy, busy place. Every day people all over the world are publishing more and more content -- and somehow you''ve got to make your content stand out from it the rest. Tweetable Takeaways.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Google] B2B Marketers Need a Fresh Perspective
    We’re seeing it now in Telecom and Communications with Over The Top (OTT) providers like Google and Amazon stepping in to take chunks of their business away. 'In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. " of the things you've written about? " Change is hard.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Google] Using Social Data to Improve Student Recruitment Online
    Analyze Google Analytics demographic data on your website. 'With a shrinking pool of applicants, colleges are forced to get creative in attracting prospective students –a reality that enrollment managers know all too well. But with all the options, which channels are best and how do you get students’ attention? Which Channels?
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Google] Content ROI Is a Myth
    HubSpot can show you the performance of that content across your entire funnel (what we call closed-looped analytics ), and Google Analytics can be a nice complement, as well, to look at some of those valuable TOFU metrics. 'As a profession, marketing has evolved a lot over the past 5 years. The Indicators of Content Success.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Google] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Google] Google Penalties – All You Need to Know
    'Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. Google has looked at your site and determined that it violates their lengthy search quality guidelines , so they slap a manual penalty on your site(s).
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 8, 2014
    [Google] Positioning Executives as Industry Experts via Social Media
    Public Relations articles channels company content etiquette Expert Facebook Google LinkedIn Manage managing messages potential professional profiles Publishing start strategy time updates 'The days of PR carefully controlling the message and acting as the buffer between executives and the media are long gone. Fix it.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Google] How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
    Variation A: What Does Google''s Hummingbird Update Mean For E-Commerce Business? 'Every marketer in their right mind knows that in order to drive more traffic to your blog , you need to come up with blog post titles that are actually enticing. But that''s easier said than done. Well luckily, I''m about to share with you that exact data.
  • SYNECORE  |  TUESDAY, APRIL 8, 2014
    [Google] 4 Telltale Signs That You Need a Website Redesign
    According to a study by Google , 61 percent of people will leave a website if it fails to display properly on their phone. Google actually penalizes those who are not mobile-friendly by lowering their ranking in search results. Here are four telltale signs that you need a redesign. Your Website Doesn’t Work on Mobile Devices.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Google] 21 Fantastic Facebook Marketing Guides
    But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” 'Many (most?) marketers have a love-hate relationship with Facebook. What are the best page apps for Facebook today? Best Facebook Marketing Guides.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google] 70 New (Really) Marketing Automation Stats
    use Google. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. license.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google] 70 New (Really) Marketing Automation Stats
    use Google. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. license.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Google] New insights into online radio, podcasting and Google +
    Mobile implications for content consumption and “digital snacks” Surprising new numbers on Google+ (is it finally a real thing?). The post New insights into online radio, podcasting and Google + appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The phenomenon of Instagram and Snapchat.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google] How to engage bloggers down the long tail
    'It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google] How to Engage Bloggers Down the Long Tail
    'It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Google] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    Gmail will also automatically pull in the logo used on your company''s Google+ Page in the Gmail Promotions tab -- as long as you have the Google+ Related Pages Widget enabled. That''s because it''s the same logo we have on HubSpot''s Google+ Page. See that little guy called out in the bottom right corner? Don''t worry.
<< 1 2 3 ... 88 89 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1