• WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Google] The 15 Best Content Distribution and Amplification Tools
    Google Review Count: 391. Google Review Count: 228. Google Review Count: 141. Google Review Count: 377. Google Review Count: 376. Google Review Count: 364. Google Review Count: 301. Google Review Count: 215. Google Review Count: 201. Google Review Count: 433. 2 ) Medium.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Google] Mapping Your Content to the Buyer’s Journey in 15 minutes
    You should measure and test your content’s success via free tools, such as Google Analytics, or do A/B testing using a marketing automation platform like Act-On. Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché). Educate. But what is it? Sundbom said.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Google] Will Snapchat Spectacles Be a Money-Maker? [Infographic]
    And while we'll admit that not all mobile gadgets share such success -- after all, look at what happened to Google Glass -- there's reason to believe that Snapchat, an app with fundamentally mobile roots, will have better luck. At the dawn of Snapchat's IPO, the marketing and financial worlds alike are simply buzzing with speculation.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Google] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. Why are these other tactics used more frequently than webinars? The sales team has a close rate of 25%.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 22, 2017
    [Google] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. We developed and trialled Viewpoints on a number of projects we were working on for Livity’s client Google. 3. Your list alone is not enough.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Google] Ask a Content Strategist: How Many Stories Should I Publish Per Month?
    of distribution tactics—a direct line to your audience that requires few resources and can’t be sabotaged by Facebook’s or Google’s algorithm. Ask a Content Strategist content calendar email newsletter facebook fake news GoogleThis is a dangerous month for marketers. How much content should I actually publish?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Google] 5 steps to wrangling your most important social media channels
    Analytics — Google Analytics (free). Use my Google Doc or pull out a piece of paper to start penning what you think should be on each checklist. Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business.
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Google] How Will Google’s Latest AdWords Changes Affect You?
    Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads. Google may now ignore word order and function words when determining whether an ad should trigger for an exact match keyword. Word Order.
  • KEO MARKETING  |  TUESDAY, MARCH 21, 2017
    [Google] Four Myths of Website Design
    In 2016, Google changed their ranking criteria to a “mobile-first index”. This means that Google will look for a mobile-friendly (called “ mobile-responsive ”) website first. More importantly, Google has started crawling the site as if it were a mobile device instead of like a desktop computer. This is not the case.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Google] What Does a Content Marketer Do? Answered by a Content Marketer
    Use platforms like Google Sheets to log fields such as draft date, publish date, title, keyword focus, content type, author, and URL. Some of my favorite tools to use for reporting on content efforts include Google Analytics , SEMrush , and BuzzSumo. This question immediately makes me think of this image: ( Image Credit ). Creating.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Google] All social media sites should offer profit sharing and ad revenue
    There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. Like this post?
  • SNAPAPP  |  TUESDAY, MARCH 21, 2017
    [Google] 13 Great April Fools Day Campaigns
    Google Paper. Google’s reputation as prankster is known far and wide. You can find a comprehensive history of Google April Fools’ jokes right here. Google changed the Gmail login page to announce a new service called Gmail Paper. Raise your hand if you’re with me in this. Yet every year, they seem to fool us. Reebok Swĕt.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 21, 2017
    [Google] New research reveals Americans migrating to three social media platforms
    Emergence of smart speakers (like Google Home and Alexa) … and why Apple is falling behind. By Mark Schaefer. Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms.
  • CHIEFMARTECH  |  TUESDAY, MARCH 21, 2017
    [Google] 32 questions you should ask when you interview a martech leader
    How would you go about establishing a 360-degree view of the customer across channels (online and offline) considering many of the walled gardens (Facebook, Google, Amazon, for instance) that exist and continue to pop up? This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Thanks, Bob, New York.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Google] The Six Best Accounting and Finance Tools for Small Business
    Google Review Count: 203. Google Review Count: 170. Google Review Count: 166. Google Review Count: 141. Google Review Count: 183. Google Review Count: 80. 7: The Six Best Google+ Marketing Tools. #8: Accounting Software. 1 ) Xero. Pricing: $9/$30/$70 per month. 2 ) FreshBooks. 3 ) QuickBooks.
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Google] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    You may wish to use Outlook or Google calendaring, or even a tool such as Evite. What do your customers think of your business? No, really – do you know? Have you asked? Have you even talked to them recently – or ever? You may be terrified at the notion of soliciting customer feedback. You may hear great things like “we love it!” Survey says!
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Google] How Redesigning HubSpot.com Doubled Conversion Rates
    Using a roubst implementation of HubSpot Analytics, Google Analytics 360, and Amplitude, we've built a dashboard that pulls in every key metric across the website on a daily basis and lets us know how we're doing. At INBOUND, we launched a major iteration of HubSpot.com. So let's get to it. In this case, we were focused on: User Experience.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Google] The State of Social Media Demographics: 2017 Benchmarks [Infographic]
    At least, that's what the folks at Nielsen and Google have found in their research. There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. That is, for social media, at least. It's used by no fewer than 2.8 Social Media IGSS
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Google] 5 Strategies to Help Teams Thrive after a Merger
    The presentation template seems like an afterthought; however, a unified presentation, either through Google Slides or PowerPoint, is a powerful unifier for the company. A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company.
  • CONTENT STANDARD  |  FRIDAY, MARCH 17, 2017
    [Google] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    According to Google , millennials are now in the kitchen more than ever, and there are many mini-crises a brand can help them navigate while there. I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture. Actually, yes. But engaging doesn’t have to be unnatural. Allstate.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Google] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook. Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. So, don’t just take our word for it! Sessions.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Google] The Best 2017 Networking Events for Marketers
    Mobile marketing is necessary, especially for SEO -- just look at this recent announcement from Google about how a poor mobile user experience will negatively impact rankings. Just look at how many changes have been made to Google's algorithm since 2000. And where's the appeal of that? The truth is, not all events fit that stereotype.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Google] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. While there are hundreds of different technologies that fall in this category, the most common ones will include platforms like Google AdWords , Bing Ads , AdRoll and facebook Power Editor. . The most common example is Google Analytics.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Google] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    In contrast, 461 respondents said the same about Facebook, while 450 marketers stated that they will “significantly” or “modestly” boost their spending on Google. Google (6.98) and Facebook (6.72) were at the top of the list, performing nearly twice as well as Snapchat (3.43). Marketing and Social Network Engagement.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Google] 50+ Video Marketing Stats that Prove You’re Doing it Right
    50% of internet users look for videos related to a product or service before they visit a store – Google ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). And if this was five or ten years ago, you wouldn’t find much to support online video.
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Google] Six SEO Tips for UX Designers
    And homepage CTAs are one of the most important tools we have to tell Google which content is the most important. It sounds old school in a world of XML sitemaps submitted to Google and Bing, but you’ll want a hand-edited sitemap too. Guest post by Alex Berg. Image credit: Bambi Corro III. 1. Use descriptive links. SEOBook.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 15, 2017
    [Google] Is your brand making maximizing interest from potential customers?
    Perhaps they clicked a sponsored Facebook post of yours, or visited your website after a Google search. In a digitally-charged world, the sales and marketing funnel is more important than ever. Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. Discovery. Now what?
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 15, 2017
    [Google] Skills for Know-It-Alls: Improving Digital Marketing by “Doing Data”
    It can be plugged right into Google Data Studio to give you a full suite of free and easy tools to build visual data reports that run automatically. Digital marketing is forcing creatives to become math nerds. Or just completely outside of my wheelhouse?” ” Image attribution: Roman Mager. Writers Know Words Matter. Get Visual.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 15, 2017
    [Google] Blockchains as a new kind of quantifiable brand equity?
    Google it , and you’ll see plenty of suggestions. How do you measure “brand equity” today? Perhaps some analysis of awareness, recall, etc. But unlike something such as Net Promoter Score, there’s not a clear definition of how to calculate it. ” Bottom line: marketers know that brand equity is valuable.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Google] Good Bots vs. Bad Bots: How to Tell the Difference
    With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots -- especially since eZanga also calls these “media” bots. Google, for example, has its very own Googlebot , which uses the constantly-evolving Google algorithm to determine which sites to crawl. Is it helpful, or harmful? Spy Bots.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Google] 21 Stats You Need to Know About Marketing Automation
    Searches for ‘marketing automation’ are at an all time high according to Google. Google Trends. . Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. How are they doing that? Gartner. . Regalix. .
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Google] Marketing’s Artificial Intelligence Revolution Is Here
    Google’s AlphaGo program defeated the world champion in the complex game of Go , a landmark in AI development. Facebook, Microsoft, Google, and Amazon all made significant investments in AI. Think recommendations on Netflix, Google Translate, software powering self-driving cars, and even GPS map services such as Waze.
  • KEO MARKETING  |  TUESDAY, MARCH 14, 2017
    [Google] Top Four Web Design Trends for 2017
    In late 2016, Google implemented their “mobile first index” in which Google ranks mobile sites higher in the results than non-mobile sites. Most importantly, Google now crawls your website as a mobile user. Now Google and other search engines analyze a wide range of components to determine page rank. Smart Insights).
  • BIZNOLOGY  |  TUESDAY, MARCH 14, 2017
    [Google] The implications for PR if Twitter goes away
    Still, to this day, YouTube is the least understood and least appreciated online community ever and also happens to be the number-two most-used search engines online, just under Google Search. The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? The transition has already begun.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Google] Mark Cuban, the first trillionaire and chatbots on the edge
    The big brands may have to build an app in Twitter, Facebook, Google, etc. By Mark Schaefer. To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. This is PART TWO of my report from Austin. You can see my earlier notes here. Still early days.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Google] Mastering modern marketing technology leadership over 2 intense days
    Nick Pandolfi of Google will then close the track with a presentation on The Future of Conversational UI. Nick will share how Google approaches the emerging UX challenges in its conversational agent platform, the opportunities in this space, and the future of conversation agents. No, we’re not fooling.) 1:30pm – IBM.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Google] How to Use Wistia: A Step-by-Step Guide
    Since video is such a rich medium (it closely resembles face-to-face interaction), Google will reward you for including it on your page, especially if you've optimized your video for search. Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. undefined.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Google] The 17 Best Photo Editing Tools
    Google Review Count: 423. Google Review Count: 419. Google Review Count: 371. Google Review Count: 330. Google Review Count: 325. Google Review Count: 318. Google Review Count: 246. Google Review Count: 191. Google Review Count: 189. Google Review Count: 187. 3 ) Pixlr.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Google] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. There is no substitute for asking your question in person and having a discussion. Swift.
  • CHIEFMARTECH  |  MONDAY, MARCH 13, 2017
    [Google] THE HACKIES: DIY marketing data warehouse recipe
    Setup data sources in Fivetran, authenticate and start the data pipeline (Google Analytics and Stripe are interesting ones to start with). This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? MySQL on Amazon RDS. PostgreSQL on Amazon RDS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Google] Drones, Bots and AI oh my. SXSW highlights
    Brands don’t want Google or Facebook negotiating the relationship with their customers. To get everything done, somehow you will need to link all the accounts — Amazon, Facebook, Google and more. By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions.
  • JUNTA 42  |  SATURDAY, MARCH 11, 2017
    [Google] This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG
    Then, we discuss the MarTech industry and why its leaders need to unite to conquer Facebook, Amazon, and Google. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I look at the ridiculous valuation of the Snap Inc. IPO — can it be sustained? This week’s show.
  • CHIEFMARTECH  |  FRIDAY, MARCH 10, 2017
    [Google] THE HACKIES: The case for a cloud-enabled business advisor
    The following graphic from a Looker and RJ Metrics presentation illustrates several technical challenges of data integration common to all cloud data warehousing projects: Web traffic, distribution and online goal data can be managed in Google Analytics for example, but what about transactional data? Like it? Data Access is Sacrosanct.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Google] Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day
    Navigate to the App Store on iOS devices or Google Play on Android devices and make sure you’re using the latest version of Facebook Messenger. “If you can’t beat ‘em, join ‘em.”. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. What Is Messenger Day? Commonalities. Differences.
  • KEO MARKETING  |  THURSDAY, MARCH 9, 2017
    [Google] Negative Keywords Can Be Shared Across Google AdWords Accounts
    Google currently provides the ability to add negative keywords to your AdWords Pay-per-Click (PPC) accounts. In January of 2017, Google made a change to AdWords. Now you can share negative keywords across all your Google AdWords accounts from one location; you do not need to add them manually to every campaign.
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Google] 3 Simple Ways to Validate Your Content Ideas
    Visit Google Analytics and look to see which particular blog posts have received the highest number of views and the longest time on the page. In the previous year, there has been a widespread emphasis on the message of bigger and better content. These include Brian Dean’s “skyscraper content” as well as Rand Fishkin’s “10x content.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Google] How to Create an Organizational B2B Content Marketing Strategy
    You could create a bulleted list in Google Docs or Evernote, or even mindmap software to map it out in a more visual way. This is where looking at your actual website data in Google Analytics or other analytics platform makes sense. In many cases, the way you organize your B2B content is often just as important as what the content is.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Google] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Google Review Count: 231. Google Review Count: 217. Google Review Count: 281. 2 ) Google Forms. Google Review Count: 260. Google Review Count: 189. Google Review Count: 175. Google Review Count: 126. Google Review Count: 93. Google Review Count: 250. 1 ) Picreel. SnapApp.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Google] How to Overcome the Challenges of Managing a Remote Agency
    As one example, I use Zapier to manage notifications for Google Drive folders; when new documents have been added, when edits have been made, etc. Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. The Challenges of a Remote Team.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 8, 2017
    [Google] 4 Non-Marketing Skills You Need to Become a Better Marketer
    Respect other people’s copyrights: don’t copy/paste other people’s content onto your company’s blog or use images you found on Google search to dress up the company website. By Kerry Gorgone, {grow} Contributing Columnist. Marketing isn’t a department. It needs to be a way of life throughout your organization. Find Kerry on Twitter.
  • ACT-ON  |  WEDNESDAY, MARCH 8, 2017
    [Google] Link Building and SEO Strategies to Resurrect in 2017, Part 1
    Google and other search engines use hyperlinks (or links/backlinks) to determine the quality and relevance of a website; they’re akin to “popularity” votes. Google would issue penalties for websites with links deemed suspect, because those sites were participating in activities that violated Google’s Terms of Service.
  • KEO MARKETING  |  TUESDAY, MARCH 7, 2017
    [Google] Why mobile website design is no longer an option. It is required.
    A mobile website design also improves search engine ranking because Google ranks mobile-responsive websites more highly than non-mobile-responsive sites. In late 2016 Google implemented their “mobile first index” in which Google ranks mobile sites higher in the results than non-mobile sites. Mobile Optimization
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 7, 2017
    [Google] 20+ Benchmarks for Measuring B2B SEO Performance
    Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). 7 Ways to Increase Accuracy and Insights in Google Analytics. 4 Time Saving Tools in Google Analytics. Organic search engine traffic.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Google] How to Drive PPC Ads With Interactive Quizzes and Assessments
    You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. In fact, Google data shows that businesses make an average of $2 in income for every $1 spent in PPC ads through their platform. PPC Ad Basics: How it Works & Best Practices. Image source.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 7, 2017
    [Google] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. A new way to brand your marketing. Train.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Google] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Google Review Count: 449. Google Review Count: 320. Google Review Count: 295. Google Review Count: 250. Google Review Count: 224. Google Review Count: 202. Google Review Count: 181. Google Review Count: 155. Google Review Count: 98. Google Review Count: 198. I love it.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [Google] Changing the Currency in Advertising: Chartbeat Founder Tony Haile on the Future of Content Measurement
    As Haile continues to develop Scroll with over $3 million in funding, he spoke to me on the phone about Chartbeat’s evolution, going up against Google, the need for a frictionless free press, and what he hopes to accomplish in the next decade. And there was Google Analytics, which was everywhere. We partnered up together.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [Google] Facebook’s Algorithm Is Watching You, and 5 Other Stories We Loved in February
    ” Facebook is quickly catching up to Google as the most powerful advertising ecosystem on Earth. We’re not just addicted to using Facebook to gather information, like we are with Google; we’re now also addicted to telling Facebook how we feel about that information. Selected by Joe Lazauskas, editor-in-chief.
  • MARKETRI  |  MONDAY, MARCH 6, 2017
    [Google] 6 Questions to Ask Before Choosing a Strategic Marketing Consultant
    You’ve hit the Google circuit, browsed some websites, and reached out to a strategic marketing consultant or seven. Let’s say you’ve looked into the mirror, come to some terms, and decided you really do need some marketing help. Good start. But now the tough part. How do you pick one?
  • BIZNOLOGY  |  MONDAY, MARCH 6, 2017
    [Google] SEO – rank is only half the story
    Keyword referrals – you can get this using Google WebMaster Tools. Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy. When thinking about SEO, don’t just focus on your ranking positions.
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Google] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    Find opportunities via Google Search by typing in your target market plus “become a contributor.” Use CTRL + K to insert a link in your Google Doc. . If you have multiple people working on a piece of content, use Google Docs so you have access to the revision history. You marketers aren’t just busy people – you’re jugglers.
  • CONTENT STANDARD  |  MONDAY, MARCH 6, 2017
    [Google] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    After the very public failure of Google Glass, other potential developers were leery of coming out with AR glasses designed for mass consumption. As a marketer, it might prompt you to consider whether Snap’s product has the marketing technology potential that Google Glass lacked. Image attribution: Robert Nelson.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [Google] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”.
  • CHIEFMARTECH  |  MONDAY, MARCH 6, 2017
    [Google] THE HACKIES: 5 tips and tricks for securing your marketing technology
    For example, YouTube is used heavily for company video content but it’s tied to a singular company Google email account. This article is a guest post by Chris Spears of Arke Systems. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? 5 Tips and Tricks for Securing Your Marketing Technology. Ownership.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Google] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. Keywords are relatively less expensive to target on YouTube than in traditional Google Search: Views cost an average of $0.06 In-Stream Ads.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Google] The Beginner's Guide to Small Business Marketing Online
    Trellis reports that over 90% of people searching online will not go past the first page of results on Google. Why isn't my website appearing in Google? Why is my competitor above me in Google? This will help you rank better in Google -- which we'll discuss more in depth in a bit. Google Ranking and SEO. Brand.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Google] 10 B2B Lead Generation Strategies for 2017
    At a minimum, you should be collecting data using Google Analytics, but if you’ve got the resources, it’s worth investing in a CRM tool that fits your specific needs. Is your website on the first page of Google? We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Google] Cost Per Click Reduction Strategy in Google AdWords
    Well Google desktop does show 4 ads above organic listing at the top, and 3 at the bottom, for a typically competitive search. The Google AdWords platform allows a myriad of techniques to keep your cost per click in line. Test Google’s Enhanced CPC bidding algorithm and let Google automatically tweak bids to maximize conversion rate.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Google] Why the false dichotomy between adtech and martech is dysfunctional
    Influencer marketing services — for instance, Famebit, which was recently acquired by Google — enable brands to pay people to promote them, clearly a paid channel. Would you agree that advertising is one facet of marketing? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). Marketing Softwar
  • B2B MARKETING INSIDER  |  SATURDAY, MARCH 4, 2017
    [Google] Side Projects and the Quest to Create the Exceptional [Podcast]
    Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? Richard’s side project started with that familiar feeling when you just can’t wait to see people’s reactions. But in this case, it was his own reaction that surprised this serial side hustler. SUBSCRIBE at unthinkable.fm Read More.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Google] CaliberMind Offers B2B Orchestration with a Twist
    The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.). I spent quite a bit of time debating with myself how to classify CaliberMind. Unify B2B data.
  • KAPOST  |  FRIDAY, MARCH 3, 2017
    [Google] Top 25 B2B Marketers in the C-Suite
    Thomas James, Senior VP Marketing, Google. In the ever-changing marketing environment, we are experiencing today, B2B marketers are forced to think outside the box now more than ever. How do you reach the correct target market? How do you engage with customers? How do you stand out in this saturated digital marketing world?
  • INFER  |  FRIDAY, MARCH 3, 2017
    [Google] Infer Extends Profile Management to the Oracle Marketing Cloud
    To bring this to life, here’s a real-world use case of Infer Profile Management from our customer Looker: In addition to engagement data from sources like Google Analytics and Marketo, Eloqua data can now be pulled directly into the Profile Management interface so you can build dynamic segments at the lead, contact and account levels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 3, 2017
    [Google] How to ruin your content by overthinking things
    Illustration marked safe for re-use by Google. By Mark Schaefer. It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. When I started teaching, my college classes were FAR too packed with information. I made my students dizzy because of the information overload. Be unsure of yourself.
  • HUBSPOT  |  FRIDAY, MARCH 3, 2017
    [Google] SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]
    The folks at HigherVisibility produced minigraphics with tips for how to optimize your business page on Facebook, Pinterest, Etsy, Yelp, and Google. Google. Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages , to be found and discovered by new customers.
  • WEBBIQUITY  |  FRIDAY, MARCH 3, 2017
    [Google] Link Building and Mobile SEO in 2017
    Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. In addition, Google’s algorithm continues to get “smarter” and so the way Google recognizes backlinks is changing.
  • CONTENTLY  |  THURSDAY, MARCH 2, 2017
    [Google] The Best Content Marketing of February: 7 Brands That Mean Business
    Now, if you search for the brands online, Google asks if you meant to look for MailChimp, which is such a clever SEO play. Think With Google: The Case for Diversity in Advertising. In a recent survey, Google and market research firm Ipsos found that two-thirds of black millennials in the U.S. What trends do we see right now?
  • 6SENSE  |  THURSDAY, MARCH 2, 2017
    [Google] This Is My Story, and I’m Sticking to It
    Google calls this “Be there, Be useful.” Great marketers are great storytellers. We know a great book or movie, but marketers today have a few seconds to tell a story; seven to eight in fact. If you do a good job in the first seven seconds you might pull through a few more precious seconds or minutes of your prospect’s time. Inspire them.
  • BIZNOLOGY  |  THURSDAY, MARCH 2, 2017
    [Google] Why you don’t need to understand machine learning algorithms
    This is good news, because I am seeing a run on this smart machine learning talent and my clients are worried that they can’t compete with Google and Amazon who are snapping up all of these folks. Some people think I am a machine learning expert. And you don’t need to, either. Let me explain why. And that worked very well.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Google] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Jill: I go to my best friend Google. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. Jill is a social selling evangelist and start-up advisor. She describes herself as “a sales professional trapped in a marketer’s body.” Jill’s LinkedIn profile.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Google] Marketing Research to Bookmark for Your Next Blog Post
    Here are a couple of fascinating studies on the blog we recommend: How long does it take to rank in Google? (A You can cite WordStream’s SEO data from studies like these: Bing’s Expanded Text Ads Even Outperform Google’s [Data]. If you thought your research days were over when you graduated from high school or college, think again.
  • KAON  |  WEDNESDAY, MARCH 1, 2017
    [Google] Experience 3D Augmented Reality/Virtual Reality Demos at EXHIBITORLIVE! 2017
    Take the Kaon AR, which leverages Google’s Tango technology platform to combine virtual 3-D objects with real-world environments. Create authentic AR and VR experiences that are relevant to real-world B2B environments. Users can even view integrated. marketing messages and product animations. Watch Kaon VR in action HERE.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Google] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    Utilizing the Google Analytics Multi-Channel Funnel API , we sourced attribution data into our connected data warehouse, Data Weld , where we store various marketing technology data. This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • VIDYARD  |  WEDNESDAY, MARCH 1, 2017
    [Google] Leveraging Video to Get More Sales Meetings [Podcast]
    I’ll follow the company on Sales Navigator or set up Google Alerts, so I can understand what people are interested in. The more we talk to sales people, the more we realize that cold calling just isn’t cutting it anymore. After we started using video in our sales process, Scott Ingram, host of the Sales Success Stories Podcast took notice.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Google] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. You simply connect your Google Analytics or Adwords accounts, and schedule when you would like the report to be sent to the client's account manager. You love data. What's worse?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2017
    [Google] Why you need 3,643 domains just like President Donald J. Trump
    The strategy behind this is to try to control your products, your services, and your brand across as many of the 30-results spread across the three default-10 results pages that Google serves. Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game. What Donald J. Want to buy donaldtrumpsucks.com? Trump beat you to it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [Google] 5 Monthly PPC Check-Ups to Keep an Account in Shape
    As the campaign runs, observing the Search Query Report (SQR), provided by Google, is essential to ensure a healthy account. Google is able to provide a report, called Auction Insights , which shows what companies are bidding on a specific keyword. Let’s take a look: Search Query Check-Up. Competition Check-Up. Testing Check-Up.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Google] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    This month, we’ll discuss Snapchat’s growth and content diversification, Google’s step into live-streaming, and other changes worth knowing about. Given the searchability of YouTube videos in Google Search, marketers might consider broadening their video strategy to include live video on YouTube, too. 3) Snap Inc. Snap Inc. Snap Inc.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Google] The 14 Best Personal Productivity Tools
    Google Review Count: 355. Google Review Count: 183. Google Review Count: 170. Google Review Count: 363. Google Review Count: 297. Google Review Count: 295. Google Review Count: 272. 3) Google Keep. Google Review Count: 203. Google Review Count: 122. 1) RescueTime. 3) Toggl.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Google] ICYMI: An Animated Guide to Google's Biggest 2016 Algorithm Updates [Infographic]
    While many marketers make the time to do that -- which is great -- there are days, weeks, and months when constantly keeping up with Google's algorithm is a task that gets pushed to the wayside. Luckily, the folks at E2M compiled the major Google algorithm updates from that year into this visual, animated representation. png">.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Google] 5 Services Your Agency Shouldn't Offer in 2017
    A new revision of the Google search algorithm set to raise the visibility of mobile sites at the expense of their desktop-bound competitors. Back in September, a new update to the Google algorithm known as Penguin went online. The services we're going to discuss today are -- in our judgment -- firmly in the "don't" column.
  • KEO MARKETING  |  MONDAY, FEBRUARY 27, 2017
    [Google] What Does Web Design for SEO Mean Anymore?
    Even then, rankings go beyond the website; Google analyzes customer interaction as well. Google can measure how many visitors leave the site without exploring (called “bounce rate”) and how long they stay on each page. With that thought in mind, here are some criteria that Google directly measures to determine rankings.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Google] An introduction to ecommerce APIs for non-developers
    The concept of dark launches (or soft launches) became popular thanks to Facebook and Google and defines the process of releasing software to users under controlled conditions. The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. What makes this possible?
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2017
    [Google] The Do's and Don'ts of Infographic Typography [Free Guide]
    Here a few tools to help: Google Font tool : Made up of about 800 different font choices and shows you what particular fonts will pair well together. The following is an excerpt from Do's and Don'ts of Infographic Design , a free guide we created with our friends at leading graphic design software company Venngage. How are they used? Headers.
  • B2B MARKETING INSIDER  |  SATURDAY, FEBRUARY 25, 2017
    [Google] Great Content Creators Find Meaning in the Day-to-Day [Podcast]
    SUBSCRIBE at [link] Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance. Read More. Content Marketing
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Google] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. That dynamic is already widespread on Google. Hey Google.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Google] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    Note: Higher engagement, deeper scroll depth and longer time on site are now signals that Google uses to rank content in the search engines. . One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog post.
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