• WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Google] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. This is a sponsored post written by me on behalf of Tomoson. All All opinions are 100% mine. Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. Author information. Neal Schaffer.
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Google] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    Similar to Google AdWords, DSPs allow the advertiser to set up ads, target specific audiences, report on results, and bid on inventory in real time. Not long ago, I was talking with a client about all the different channels they can use to get their business in front of prospects and customers. What is online display advertising?
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Google] 7 Things to Know Before You Run an App Install Ad Campaign
    million apps are on both the App Store and Google Play. Apple’s IDFA, Google Advertising ID), Google Play Referrer, and fingerprinting. The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. whopping 1.4 According to BI Intelligence, U.S. billion by the end of 2019.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Google] 4 Google Chrome Extensions For Digital Marketers
    Google Chrome extensions offer some great tools to help with digital marketing. With the extension in use, you can enter your target keyword into Google, and the results will be enlightening; next to each site listing, MOZBar will present you with key analytics that will help you understand the reasoning behind the site’s ranking. 2.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Google] Handy-Dandy Guide To Content Marketing
    simple Google search that might lead to this post might be [INSERT A SAMPLE GOOGLE POST YOUR TARGET AUDIENCE MIGHT USE TO FIND THIS CONTENT]. My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”.
  • JUNTA 42  |  SATURDAY, AUGUST 29, 2015
    [Google] This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A
    Finally, does Facebook really draw more news traffic than Google, and why should that matter to brands? Facebook Has Taken Over for Google as a Traffic Source for News (31:42): Traffic analytics firm Parse.ly says its latest figures show the giant social network now accounts for more of the traffic to news sites than Google.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Google] Do your clients and candidates really like you?
    Thanks to social media—and social review sites like Yelp, Glassdoor and Google Reviews, people who who want to complain have more power than ever to damage your reputation online. She just left a one-star review on Google. What do people think about your business? Happy staffing clients are great for business. Tweet this ). Promoters.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Google] 10 Tips That Can Drastically Improve Your Website's User Experience
    Google offers a free service where you can get information on your page speed. Google will also offer you some suggestions for improving your load time on Mobile and Desktop. To check if you have any 404s you can set up Google Webmaster tools on your website and check crawl errors. When they don’t get it, they usually bounce.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Google] What Does Twitter Success Look Like?
    Or, contact me directly at MarketingThink.com , or on Twitter, Google+ or LinkedIn. What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Are you looking to learn? Social Media
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Google] 5 Power Players You Need On Your Lead Management Team
    An SEO expert can decode the reasons why your blog post is buried on page 42 of the Google search results for “demand generation.” An SEO expert can also give you a long-term plan to make your website out-perform competitors in organic search for the terms you want to be found for. But there’s good reason for that. Designer. SEO/PPC Expert.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Google] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    Then, it offers the chance for you to post your personal fundraising page to Facebook, Twitter, Google+, and more. It's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. But thankfully, not all online ads are bad.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    someone $12 an hour to run a Google keyword. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Google] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Google] Are Instant Messaging Apps the Future of the (Mobile) Internet?
    Competition from Snapchat, Facebook, Google, and Others. Google Hangouts – In March of 2015, Google (finally) broke off its popular instant messenger app from its floundering Google Plus social media platform. Mobile implies real time, and you don’t get much more real time than instant messaging (IM). Ever heard of Kik ?
  • FATHOM  |  THURSDAY, AUGUST 27, 2015
    [Google] Consumer Brand SEO Pulse: 8.27.15
    Google Mobile Results Have New Expandable Sitelinks”. Sitelinks in Google’s mobile search results are now expandable to show more options. Google: Going Mobile Only Is Fine For Our Search Results”. App Indexing & The New Frontier Of SEO: Google Search + Deep Linking”. link]. link]. link]. That’s where SEO comes in!
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 27, 2015
    [Google] Closing the Customer Experience Gap: 10 Questions to Ask
    Twitter | Facebook | Google+ | LinkedIn |. I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Google] The Cure For The Common Cold Call Is Social Selling
    Or,  reach out to me directly at MarketingThink.com , on LinkedIn , Twitter or  Google+. Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls and emails go unanswered? Blog 1-2 times weekly.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Google] How to Find and Target High-Value Keywords for Your Business
    worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. great (and familiar) place to start is to simply type some phrases into Google’s search bar, and watch how it prepopulates the rest of what you are typing. Sweet! Clicks.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Google] Sharing Jobs on Twitter Has Never Looked Better
    That said, while this article is geared towards Twitter, Jobs now have the ability to be shared to Facebook, LinkedIn and Google+ in a way that meets up-to-date sharing standards. Currently have the job board, but can't find enough time throughout your day to regularly share content to Facebook, Twitter, LinkedIn, and Google+?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Google] Why Professional Photography Matters On Your Website
    Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. How do you want your firm to be perceived? I’m guessing the answer is that you want to reflect your firm’s expertise and high quality work. Your website says a lot about your firm. So, what’s photography got to do with it?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Google] 6 Things Your Website Must Have To Get Found Online
    Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. That’s because Google has dramatically changed the nature of SEO. Google has become even smarter. That’s why if humans like the content on your site, so will Google.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Google] If You Blog And No One Reads It Does It Really Matter?
    Use Google Ad Words tool or Hashtagify.me to find keyword and variations. Make sure not to over-stuff your blog post with keywords, since Google does not like that and it makes for an amateurish blog. Include keywords in your graphics’ descriptions and alt-tags to set up a picture-perfect search for Google. 5. Blog Copy.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Google] 15 Ways to Synchronize Social Media and Email Marketing
    These aren’t cheap, but if you have budget and are willing to test creative, settings, and audiences, it is possible to build an email list as affordably on Twitter as on Facebook or Google or anywhere else. Social media and email marketing are two of the most widely used digital marketing tactics. 86% of marketers use email marketing. Wrong?
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Google] Native Advertising Is Not Content Marketing
    For most situations, longer-form native advertising (I’m not talking about Google or Twitter ads) is: A directly paid opportunity – Native advertising is “pay to play.” When you see the phrase “native advertising,” what do you think? Do you think of content marketing? The words we use are important. custom publishing, custom content.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Google] Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)
    Length & Limit – T his question comes up all of the time, “Do Google & Bing have a set parameter?” Even the savviest of marketers need a little help every now and again. SEO and SEM is one of those specializations that many of you think requires an expert to manage. In many cases, that is a very true assessment.
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Google] A 1,000 point drop in the Dow…and your staffing firm
    If they are not Google experts, invest in Boolean search and other technical training. In addition seek to strengthen your online presence through SEO, social media and proactively building positive staffing reviews on Yelp, Glassdoor and Google Reviews. Is the sky falling? Over the past week, your 401K has probably taken a big hit.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Google] 5 Effective Tips for Boosting Your College Site’s SEO
    Be somewhat sparing with your keyword incorporation— if your site is too keyword-dense, Google may identify it as stuffing, which could result in a penalty. Recognizing this, changes made to Google’s mobile algorithm earlier this year favors mobile-friendly, responsive sites on mobile search. Develop a Strategy.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Google] 5 Effective Tips for Boosting Your College Site’s SEO
    Be somewhat sparing with your keyword incorporation— if your site is too keyword-dense, Google may identify it as stuffing, which could result in a penalty. Recognizing this, changes made to Google’s mobile algorithm earlier this year favors mobile-friendly, responsive sites on mobile search. Develop a Strategy. Blog Feed
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Google] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Now, buyers turn to your website, Google, and social media for answers. How do you stack up in Google searches for relevant industry terms and keyword phrases relative to your competitors? Don’t believe it? You’d better take a look at the research. Figure 1. How Buyers Check Out AEC Firms. Are pages out of date as a result?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Google] Blog More To Sell More
    Or, reach out to me on LinkedIn , Twitter or Google+. 86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights. You are in charge of your personal brand and your sales success.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 25, 2015
    [Google] The Legal Risk and Reward of Using Social Media
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. My grandfather once told me that everything good in life could also be bad. That there are two sides to every coin. And how it all depends on your perspective. Okay, I just made that up. Author information. Ethan Wall. Ethan Wall contributes a monthly column on Social Media and the Law.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Google] Hidden SEO Inspiration from Alphabet, Google
    Speaking of power, the recent creation of Google’s new parent company Alphabet indirectly underscores the ever-present potential search engines offer marketers. It’s So, while the source of Google’s advertising riches allows marketers to pay for instant, ephemeral results, never forget the long-term value of SEO.
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 25, 2015
    [Google] Ten tips for a successful landing page
    Blog content optimisation digital content Facebook advertising Google Adwords landing pages mobile UX PPCLanding pages are a vital part of the customer journey – but their importance is often overlooked. Follow our tips to master the mechanics of the landing page and drive your customers towards conversion.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Google] 10 Signs Your CEO Has an Outdated View of Marketing
    The vanity release serves no purpose whatsoever except to generate a Google Alert for a very small group of people who happen to have gone to the trouble to set up an alert for your company -- usually, the CEO and a few of your employees, investors, and competitors. However, it isn’t necessarily the CEO’s fault. Then track your stats. Uh-oh.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Google] The 100 Most Expensive Keywords on Google [Infographic]
    Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX. SEO PPC Daily IGSS
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Google] Using Analytics to Get Higher ROI from Remarketing
    Last year, Google introduced a new featured called Smart Lists. To explain, Smart Lists is a process in which Google Analytics uses machine learning to analyze your conversion data and identify those users who are most likely to convert at some point in the future. It can also be among the most effective, when implemented correctly.
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Google] Doing Quality Assurance Smarter … Fathom-Style
    We check every single link in an email (including link appends for proper Google Analytics tracking) to ensure your message is taking your leads to exactly where they expect to go. Doing email smarter extends to our quality assurance process.  While QA is not glamorous, it is critical to an effective email campaign.  Rendering. End of story.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Google] Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. And with good reason. Like a shiny object.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Google] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Most will look at your website, and any other information they find about your firm in a Google search. We have all had the experience. You know your firm is a fit for the prospective new client. After all, your skills and experiences align perfectly with their needs. When you follow-up, you learn they went with a competitor. Frustrating.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Google] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Then make sure that each blog post is pulling its weight by learning to craft great titles and metas to make your posts rank high in Google search results and by using strong keywords to optimize each blog post. 3. You can also use Google Alerts to monitor social for brand mentions and then participate in the conversations. Tradeshows.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Google] Digital Marketing: The 7 Essential Channels
    Image from Google’s page on responsive design (click the image to go there). Google, of course, is the largest search engine in the world. The majority of paid search campaigns are run on commercial search engine platforms, with the top three being Google, Bing, and Yahoo. Unfortunately, it’s not. Sound like a plan? Video.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Google] Designing a Website Blueprint: How to Create Your XML Sitemap
    Visual sitemaps, on the other hand, are abstract sketches of your website's structure, like the one below of Google's website. While the folks at Google no longer maintain their own sitemap generator, they do provide this helpful list of XML sitemap generators you can pick from depending on the OS of your computer. Let's dive right in.
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Google] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    lets you work directly from Gmail and Google Calendar to select available meeting times and share those open slots with the person you are trying to schedule a meeting with. You simply send over your unique Calendly URL, and people choose a time and date based on your availability, which is synced with your Google Calendar or Office 365.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Google] ReadyPulse to Sponsor Demandware XChange Conference
    Google+: [link]. ReadyPulse to Sponsor Demandware XChange Conference. Join us at Demandware XChange 2015 to shape the future of retail together. The XChange Conference brings together the extended Demandware community for an exchange of information, ideas, and strategies for driving innovation and growth in the retail marketplace. Press
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Google] Are You Ready For The Next Level Of Digital Content?
    Earlier this year, Google Chairman Eric Schmidt was widely quoted as saying, “ The Internet will disappear. My weekly question to chew on…. Are you ready to begin the next level of digital content?”. Bruce has been told that delivering this flower to the top of the mountain will enable him to find what he’s been looking for. How about you?
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Google] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    These events have featured dozens of break-out companies before they became household names, including Pixar, Google, Salesforce.com, Skype, MySQL, YouTube, Tesla, Facebook and Twitter. AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner. In 2013, ReadyPulse was named a Top Private Company to Watch by AlwaysOn. Press
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Google] Why Bing (and the new Yahoo Gemini) Matters for Your Industrial Marketing Strategy
    Advertisers will able to interact with the Gemini interface and buy native and video ads across Yahoo properties and thousands of other sites and mobile aps (the same easy way they purchase ads on Google). For manufacturing marketers, paid media can be confusing and overwhelming. Starting to rethink your paid advertising priorities?
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Google] A Digital Marketer’s Twist on the “Go Getter”
    In the fast-paced digital marketing world (with Google’s constantly-changing algorithms and new technologies being launched every day), quick decision-making is sometimes the difference between being ahead of the curve or behind it. So, what might a “go getter” look like in the digital marketing world?
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Google] Why Should People “Like” or “Follow” You on Social Media?
    And Google+. You want followers on your Facebook page. You want followers on your LinkedIn company page. You want these same people to connect with your personal profile on LinkedIn. While they’re at it, why don’t they follow you on Twitter? And YouTube. But, why? Why should one person connect with you on so many platforms?
  • LEADERSHIP  |  FRIDAY, AUGUST 21, 2015
    [Google] Interesting Infographics: Using Big Data to Generate Sales Ready Leads
    Every minute, Amazon generates another $80k in sales and Google garners over two million search queries. This week’s infographic highlights how big data brings in big revenue. Companies that invest in it outperform competitors by a large margin. Those aren’t small numbers. Every day, people create 23 billion gigabytes of new data.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 21, 2015
    [Google] Volunteer Tourism Organizations are Leveraging Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Have you ever considered traveling abroad to volunteer? The term “voluntourism” refers to a form of tourism in which travelers participate in voluntary work, typically for a charity. There are a variety of businesses […]. Author information. Debbie Miller. Hospitality Industry.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Google] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    You can also use other promotional channels such as social media (blog posts, Twitter, Facebook, Google+, LinkedIn, etc.) Webinars can be a powerful way to reach new audiences, develop profitable business partnerships, and strengthen relationships with existing customers. The slides can be shared on SlideShare. Plan your webinar. Need help?
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Google] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    Not to mention, Google had admitted to using site speed in web search ranking , as faster sites tend to create happier users. According to Google , here's how you should approach minifying your resources: HTML. When it comes to your website pages, size matters. Makes sense, right? And people do notice how long a page takes to load.
  • FATHOM  |  THURSDAY, AUGUST 20, 2015
    [Google] Moz’s 2015 Search Ranking Factors: The Surprising (and Not So Surprising) Results
    Google has talked about how they’ve handled top-level domains (TLDs) before  and the Moz survey results support this. In August 2014, Google informed everyone that HTTPS was now a ranking signal. This On the one hand, Google has said that the number of tweets/likes isn’t directly written into their search algorithm.
  • FATHOM  |  THURSDAY, AUGUST 20, 2015
    [Google] Consumer Brand SEO Pulse: 8.20.15
    Google Image Search Test Now Shows Images Within PDFs”. Google has confirmed that it is experimenting with pulling images from PDFs into Google Image Search. From webinars, to conferences, to Google algorithms, it’s becoming obvious that content quality and optimizing for the user is more important than ever. link].
  • KEO MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Google] Google Updates: Panda 4.2 and Fewer Local Results
    Marketers should always make it a point to stay informed about changes related to all things Google, and there are some specific updates involving Panda and local search that they should know about right now. This time, only about 2 to 3 percent of search queries will be affected, according to Google. First, Panda 4.2
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Google] 100+ Quick Ways to Find Blog Post Inspiration
    Use Google Keyword Planner to find keyword ideas and estimate how they may perform. Don’t hit “Enter” in Google (you’d be surprised (and potentially terrified) to discover the types of questions that readers are asking). Use Google Trends to find out what’s trending on Google right now. There are 1,025,109.8 Really!
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [Google] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” In part one , I provided insight into the why and what of a lead-to-revenue assessment. If you paused but just aren’t sure where to start, the following will provide some tips on how to move forward. Step 1 – Revenue Influencer Feedback.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Google] Leadership: What Are The Essential Traits?
    Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Did they: TRUST. COMPASSION. STABILITY. Marketing Strategy
  • BIZNOLOGY  |  THURSDAY, AUGUST 20, 2015
    [Google] SEO for content marketing: beyond what’s on the page
    It’s been about a year since Google announced that it would use secure hosting as a factor in its ranking algorithm. This used to be the province of ecommerce sites and other sites with highly sensitive data, but with the growing menace of hacking globally, Google is leading the charge toward a more secure web. Social Matters. Summary.
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Google] Grammar Police: 25 of the Most Common Grammatical Errors We All Need to Stop Making
    11) i.e. vs. e.g. Confession: I never remember this rule, so I have to Google it every single time I want to use it in my writing. Even after years of learning it in school, grammar is just one of those things people still mess up. It's hard. Words and phrases that sound fine in your head can suddenly look like gibberish when written down.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Google] 10 Excellent Landing Page Design Examples
    also enjoy the inclusion of a sign up option with either your Google Plus or Facebook account. So you want to generate some leads on your website, do you? Well, do you have any forms for people to fill out so you can convert them from visitors into leads? Example 1: Instapaper. This landing page is super simplistic! Example 2: Intercom.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Google] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Internally, we were sharing more content to Twitter, Facebook, LinkedIn Groups, and Google+.  At Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach.  Over the last several years, we have continually posted new blog content--and it's worked extremely well.  Even better!
  • FATHOM  |  WEDNESDAY, AUGUST 19, 2015
    [Google] Ultimate 2015 Content Audit Checklist for Hospitals
    Look at your pages in Google Analytics. Before you dive into creating new website pages or blog posts or other creative content pieces, you need to know what you already have. Every hospital needs to conduct a content audit to examine the state of their existing content and identify areas for opportunity. What’s the purpose or goal?
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Google] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    Plus, a recent Google study demonstrated that 75% of mobile searches trigger a follow-up action such as a phone call, store visit, or purchase. A lot can happen in eight years. Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone , J.K. Don't believe me? Keep on reading. That has all changed.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Google] How to Balance Website User Experience and SEO
    The good news is that Google wants this too, so you don’t have to choose between making your website highly searchable or highly user friendly. After all, the goal of Google’s search algorithm is to help users find the best answers to their questions—both in information and in experience. Avoid keyword stuffing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Google] Content Is King Only When The Kingdom Is Interested
    Or, c ontact me directly at MarketingThink.com , or on Twitter , LinkedIn or Google+. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer conten kingdoms! You know, where content is king.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 19, 2015
    [Google] Social Video: The Hottest Trend in Social Media Marketing in 2015? [Free Webinar]
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social video is trending huge for 2015, with video sharing and video creation becoming more and more popular across all social channels. Today, we’ve got 10 stats that prove that social video is the hottest trend in social media marketing in 2015. Author information.
  • CONNECTING ELEMENT  |  WEDNESDAY, AUGUST 19, 2015
    [Google] Why online reviews are crucial to your search and social strategies
    Online reviews give your business powerful exposure – so you’re not only more likely to attract new customers via positive comments, but also increase your chances of being discovered via Google, Facebook and more. The post Why online reviews are crucial to your search and social strategies appeared first on Connecting Element.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 19, 2015
    [Google] Do Hackers Have Your Stolen Data? Find Out
    Most banking sites and ones like Google, Apple, Twitter and Facebook offer two-factor authentication. THIS LAST JUNE 10, 2015 in the wake of 4 million people having their data stolen, we did a blog post that addressed a crisis of data and identity thef t. so far!) to 472 breaches and 139,278,685 people’s records. Are you one of them?
  • KEO MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Google] Google Becomes Part of New Alphabet Company
    In a somewhat puzzling announcement that had more than a few observers initially speculating as to whether it was some sort of prank or publicity stunt, Google just announced that it is becoming a subsidiary of a new larger conglomerate started by two original founders of Google.
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Google] The best automagical Twitter following tools for your business
    Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns.
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Google] Rethinking Referral Marketing: Build Out Your Visibility
    Advertising and sponsorships: Online advertising can be an effective way to drive audiences
to your content, either through platforms like Google AdWords
or through social networks like LinkedIn. Congratulations! You’ve built a referral marketing engine that will drive your organization forward into the future. Referrals
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 18, 2015
    [Google] 6 Content Marketing Lessons to Learn from Monopoly
    Remember, just because Google has started moving your page up in its rankings doesn’t mean you should stop creating content around it. Much like in Monopoly, being hit with Google penalties can drop your site’s standing in organic search or remove it from the index altogether. Here are a few: 1. Choose Your Piece and Stick With It.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Google] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    Google and Mobile. Google changed  its algorithm to rank results higher based on whether or not a website has a mobile-friendly format. Author: Aseem Badshah We’re more than halfway through 2015. (It snuck up on us, too!) Right now, many marketers (you?) may word of advice: Wait! It’s time for you to turn up the heat! Finally!
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Google] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    The answer to any question in the world is only a Google search away. The folks at Academic Earth put it best : "If the goal is to forge a creative mind through critical thinking, our Google amnesia may be problematic." Take a second and think about the three most important people in your life. Got 'em? How We Make Memories. But how?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 18, 2015
    [Google] Using Content To Create That Zero Moment Of Truth
    But what’s interesting is – and Google calls it that zero moment of truth – the trigger is often exactly the same. I was a recent guest on the TechnologyAdvice Expert Interview Series. In this episode we discuss the goal of content marketing, content platforms, and the most important analytics. It’s an article.
  • MARKETING ACTION  |  TUESDAY, AUGUST 18, 2015
    [Google] 5 Social Selling Best Practices that Deliver Dramatic Results
    For Google+, it’s okay to share three times a day. It’s got everything you ever wanted to know about Pinterest, LinkedIn, Google+, Twitter, and Facebook – and a whole lot more. Still trying to figure out social media? You’re not alone. Many of us furrow our brows over it several times a day. But what about B2B? Even the best of us.
  • BIZNOLOGY  |  MONDAY, AUGUST 17, 2015
    [Google] The benefits of links for enterprise businesses
    Links are a primary signal in Google’s algorithm, and because enterprise businesses operate in hyper-competitive environments, they need sustained link acquisition. SEOs and marketers often make the mistake of believing links are valuable because of Google, when in reality Google is valuable because of their use of links (at least initially).
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 17, 2015
    [Google] Social Media Influencer Marketing: More Than Just Popularity
    Twitter | Facebook | Google+ | LinkedIn |. The concept of the social media influencer marketing has never been really popular with agencies and businesses. Studies come one after another, and reveal a continuously rising adoption rate. Suddenly, bloggers are writing about marketing influence. Author information. Raymond Morin. Raymond Morin.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Google] 3 Ways To Measure Brand Awareness
    This can be easily calculated via Google Analytics. To do this, create an “Advanced Filter” on your Google Analytics that will exclude those branded keywords. When doing this, keep in mind there is no point in looking at more than the top 10, because only 2% of users travel to the 2nd page of Google. First, go to: Acquisition.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Google] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. If your organic search traffic has also slipped since Mobilegeddon, that likely means your rank in Google’s search results has fallen as well. Marketers were anxious.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Google] The Ultimate Guide to Managing Marketing Campaigns With Google Apps [Free Ebook]
    That’s where Google Apps comes into play. For many marketers, Google is more than just a tool for finding information on the web; it's also an email tool, a calendar tool, a spreadsheet tool, a virtual meeting tool, a file storage tool, and much, much more. How to assign tasks and manage execution. Tips for creating promotional assets.
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Google] How to Use Social Media for Event Marketing [Infographic]
    Growth in searches for “social media marketing” per Google Trends. A new infographic from the Lakeshore Convention Centre in Ontario provides a number of interesting facts and helpful tips for using social media to market events. Check out the complete infographic for more ideas.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Google] Bare Essentials: Marketing as a Necessary Evil
    Even though your website will be “brochure ware” with little or no functionality, it’s important that it be properly wired into Google Analytics or clicky.com, so that you know who is visiting your site, where that traffic is coming from, what information they are looking at, and how long they are staying. Avoid being overly self-promotional.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 14, 2015
    [Google] Oracle Chosen as Leader in Gartner Magic Quadrant
    For example, according to a study by Google and Corporate Executive Board, “buyers are 60% through their decision process before engaging with a sales person.” Today, marketing is leading a significantly higher percentage of the buying process than ever before. Oracle remains the leader in this Magic Quadrant.
  • FATHOM  |  FRIDAY, AUGUST 14, 2015
    [Google] Healthcare Digital Marketing Industry Update – August
    Update 2: Changes in Branded Search Results – Google Panda Update. What you should know: Google and Mozilla announced in July that they will drop support for the Adobe Flash plug-in from their web browsers, Chrome and Firefox. Once a month, Fathom Health provides our clients with the latest digital marketing industry news. link].
  • LEADERSHIP  |  FRIDAY, AUGUST 14, 2015
    [Google] Interesting Infographics: Visual Content Drives Social Media Growth
    Currently the second-largest search engine (next to Google). Google Hangouts option lets you stream live video to your audience. Can greatly improve your Google visibility. Infographics Social Media content marketing Facebook google google plus home infographic instagram Pinterest SlideShare Twitter visual content
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Google] Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad
    Thanks to the internet, your last misstep is just a Google search away. Author: Marissa Lyman A popular social media company throws a frat-themed party following allegations of a misogynistic company culture. major PR firm calls a celebrity’s suicide a publicity “opportunity” for mental health groups. Act like a lady. Think like a man.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Google] Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
    Google Android's Mail app (9% of users). Email marketers don't have it easy these days. In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Feeling overwhelmed? Yahoo!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Google] 10 Great Writing Books & Tools For B2B Content Marketers
    Within a few seconds, you create a free account and are taken to blank white screen, much like the Google Docs view. Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Content Marketing Books. Yes, this is a creative writing book , but hear me out. Content Marketing Tools.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 13, 2015
    [Google] 21 Ways To Market Your Business Online On A Shoestring Budget
    Set up a  Google My Business page :  This listing will get your business on Google Search, Maps and Google+ and enable customers to review your business. I often hear from business owners who feel they’re too busy running their business to spend time on marketing. Online Review Sites. real estate. Social Media. Blogging.
  • FATHOM  |  THURSDAY, AUGUST 13, 2015
    [Google] Consumer Brand SEO Pulse: 8.13.15
    This week was big for Google. The search giant announced that it is restructuring and Alphabet, a new company created by Google co-founders Page and Brin, will now own Google. Google Panda 4.2 FAQs: We Interviewed Google On The Latest Panda Update”. Google Updates The “Local Pack” Showing 3 Results Instead Of 7”.
  • BIZNOLOGY  |  THURSDAY, AUGUST 13, 2015
    [Google] Why normal people do not trust SEO people
    Being at the top left of Google (#1- #3 organic positions) is the best thing you can do for your company's website traffic and online reputation. You will be happy to know that, my team is willing to guarantee you 1st page Google ranking for your targeted local keyword phrases. So today I am writing to all you real normal people.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 13, 2015
    [Google] What are the 10 Types of Must-Have Social Media Tools for Business?
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Have you adopted all of the necessary social media tools your business needs to scale your social media program? Author information. Neal Schaffer. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University.
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