• MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Google] The Do’s and Don’ts of YouTube Marketing
    The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. 'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Ask and AOL combined!) Channel Structure is Key. YouTube Channel Do’s.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Google] How the Internet Works: An Explanation Even Non-Techies Can Understand
    As Google’s executive chairman, Eric Schmidt, once observed : "The internet is the first thing that humanity has built that humanity doesn''t understand." So, if you want to dive deeper into how all of this stuff works, let Google be your guide and get searchin''! Challenge accepted, Schmidtty. Let’s get started, shall we?
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Google] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    General Google Analytics Integrations 'Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. And – you guessed it – they are doing this by using data to prove the value of marketing and drive more targeted messaging. Accenture) 2. Accenture) 3. Forbes) 4. Forbes) 7.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Google] The Social Media Manager's Guide to Staying Organized
    I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. 'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. How on earth do busy social media managers keep their ducks in a row?
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Google] Why You Need to Start Thinking Like a Media Brand
    In a B2B context, this challenge is a bit different as buying committees perform research beginning on Google as opposed to social networks initially, but if you’re seeking attention at the top of the funnel, you’re still trying to attract leads in locations where they hang out. You know the one. The Competition is Fierce.
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Google] Holiday Marketing Planning for Retailers [Infographic]
    PPC: Continue monitoring prices for competitiveness and update ads accordingly (retargeting, Google Shopping, social media, etc.). Sources: Think with Google: Holiday Is (Almost) Here: 5 Shopping Trends Marketers Should Watch. '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Google] SMX East 2014: Key Takeaways & Statistics from the Show
    For example, Samuel Quincy showed that using Schema markup on a specific site helped improve year-over-year search traffic from Google by 93%. 'At the beginning of October, Derek and I headed down to New York for SMX East. Photo courtesy of Akvile Harlow. It also makes it much easier to compile the blog post you’re reading. That’s crazy!
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Google] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Inbound links are also one of the most important ranking factors in Google’s search algorithms. 'Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Click to tweet! Click to tweet!
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Google] Google Introduces Dynamic Remarketing Across All Verticals
    'In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. Dynamic display ads can be created automatically using templates provided by Google. The post Google Introduces Dynamic Remarketing Across All Verticals appeared first on Ifbyphone. Google
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Google] Draw Me a POEM: Define Media Influence
    Twitter | Facebook | Google+ | LinkedIn |. 'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Author information. Raymond Morin. Raymond has written for several French magazines over the past 15 years.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Google] My Top 25 Social Media for Business Quotes
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | My Top 25 Social Media for Business Quotes by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Quotes
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] 10 Reasons Social Logins Could Be a Game Changer
    Facebook led the pack with about 55 percent of the social login share, with Google trailing behind at 27 percent. 'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. Yes, they’re increasingly common and fast, but should you be using them for your own business?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Influencer Marketing Social Media Marketing Webinars Biznology Webinar chris abraham digital influencers Digital marketing Facebook Google linkedin smm social media social media marketing social media strategy Training twitter Webinar All those potential Likes, Plusses, Stars, Followers, and Friends are more than num­bers. Yes you should.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] How to Create a Unique Social Hotel Experience
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) Now might be the time -- before Google takes away all our keyword data. ;-). 'We''re on a historical blog optimization kick over here on the HubSpot blogging team. How We Approached Conversion Optimization.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] The Chasm of Expectations Between B2B Marketers and Buyers
    Many buyers turn to Google, not sales, to find the information they are looking for. Many buyers turn to Google, not sales, to find the information they are looking for. 'By Eric Wittlake, {grow} Contributing Columnist. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] How to Write About Things You Know Nothing About
    First, hit up Google and (hear me out) Facebook to perform some general research. 'In the land of sunshine and rainbows, content marketers always write about topics they''re well-versed in. In the real world, we have to cover topics that fall far outside our areas of expertise -- or even interest, for that matter. Ask your sources for quotes.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Google] How Should B2B’s Spend PPC Dollars?
    Google and Bing Search Ads. Google remains the most popular ad network for a reason. Simply put, advertisers know their audience uses Google and that bidding on valuable keywords is good for business. To overcome these challenges businesses must understand that some ad networks are inherently better for lead generation.
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Google] Infographic Gives Good Overview of Good Helpouts
    'One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Google] How to Build Your Influencers in Social Media
    Well, even if someone doesn’t know you by name, if you’re lucky, they’ll surely Google you for your bone fides. Influencer Marketing Social Media Marketing Ello Facebook Google linkedin Mike Moran Search engine optimization social media twitter It’ll probably be a lot different than you’d expect. Are you a politician?
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 14, 2014
    [Google] Manufacturers: Are You Missing Out On Video Opportunities?
    Next to Google, YouTube is the second biggest search engine. 'Video is one of the most powerful tools in your marketing toolbox. Why aren’t you focusing more on them? recent study from eMarketer showed that even though consumers wanted more video, 75% of U.S. We’re a visual society with a 30-second sound bite mentality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Google] The social media forecast: Cloudy!
    Google was beginning to incorporate social signals into organic search results  and I thought this would have B2B companies PILING onto the social web. Google was beginning to incorporate social signals into organic search results and I thought this would have B2B companies PILING onto the social web. Gigantic, in fact.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Google] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    Google’s Website Call Conversions tool has validated the need for call tracking, and even social media boss Twitter has been testing click-to-calls : Mountain Dew used a click-to-call tweet promoting Baja Blast and drove 3,500 phone calls. Google) Focusing on local search shouldn’t be something your business is late out of the gate on.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Google] How to Write an In-Depth Post in Less Than Two Hours
    1) Google Drive. use Google Drive for the vast majority of my writing needs. Google Drive doesn’t have the bells and whistles of a full-fledged word processing platform, but it does have all the functionality that I need for writing articles. The left browser window is Google Drive. Also use Google Scholar.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Google] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    In a cloud-based world, where SaaS applications hosted by industrial grade providers like Amazon, Microsoft Azure, Google App Engine, etc. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The Switch to SaaS. CMOs Will Control the Budget. Similar Model. Macro Shift.
  • NUSPARK  |  SUNDAY, OCTOBER 12, 2014
    [Google] Keys to Optimizing a Website to Drive Conversions
    For the best benefits and simplest use, try a free service like Google Web Fonts.  Related Posts: Website Call to Action; Alternatives to “Contact Us” for How to Do a Landing Page A/B Test and Measure Results Website Design Optimization A Primer on Getting Started with Google+ Business Pages Conversion Rate Optimization. About Me.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Google] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    The tasks also integrate with Google Calendar. 'Intelligent companies have moved their marketing spend from traditional marketing channels to digital marketing for many good reasons, one of the biggest is to begin to mine customer data. So what do we do with all of this data? Key benefits of HubSpot Marketing Automation/CRM Interconnectivity.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Google] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    It’s not a party without all your friends, so don’t forget to include some important newcomers like Google+ and lesser known venues such as Tumblr and Pheed. It’s true that B2B may have a smaller audience to cater to on social media, but there are several ways to reach new audiences, one of which is by sponsoring social media contests.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Google] How to avoid Google’s huge mistake
    'As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. In this case, you actually should listen to Google and do what it says, not what it does. What is Google’s huge mistake, why is it so damaging, and how can you avoid doing the same thing? ” [Emphasis mine].
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Google] 3 Social Media Functions SEO Tools Can Help With
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. 'This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. While many marketers are […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Google] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Google+ (40.9%). 'How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Google] Emojis for Dummies: The Essential Translation Guide
    Note: They cover emojis for Apple, Google, Microsoft, and Twitter. In Google''s artwork, he takes the form of a pink ghost with little orange antennae. 'I''m writing this post because I''m an emoji dummy myself. Of course, some people will use these emojis in ways that let them take on new meaning.). Faces and Emotions. 2) Sleepy Face.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Google] The Ultimate Guide to Hiring Effective Marketers
    Not to mention all the Google algorithm updates !). 'Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers. I’ll use these powers to grant you a look at the life of one of your employees. Let’s say his name is Malcolm Marketer. You can see he wears a lot of hats.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 9, 2014
    [Google] Why Facebook Isn’t Worried About Ello
    Oracle is a platform and so are iOS and Google Maps. 'I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. They will be disappointed. Invariably the script is the same.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Google] A Look Inside Mashable’s Evolution [Interview]
    Riegelhaupt : Mashable was one of the first media companies on Twitter and what has followed is the early adoption of everything from Facebook to Snapchat to Google+. 'Change is always difficult. Even when you are confronted with an undeniable, hit-you-square-between-the-eyes reason to change, change is still daunting for most of us.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Google] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    Google reports that 61% of mobile searches result in a phone call. 'It is no secret that healthcare has made a migration towards the Internet. Between the abundance of online information and higher insurance rates, hospital Between the abundance of online information and higher insurance rates, hospital revenue growth has been on the decline.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Google] Fathom Partners with Castle Connolly Medical Ltd. for Digital Marketing 101 Guide for Hospitals
    Often referred to as Dr. Google , the way patients seek the answer to the question “what’s wrong with me?” 'It generally starts with a symptom—a sore throat, a throbbing ache, a slight fever. That’s all it takes for a patient to begin their journey to self-diagnosis. has changed drastically. Digital Marketing Healthcare
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Google] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    The perfect KaaS system may not be that super Watson computer that will know the answers for everything, nor the Google Oracle that indexes and catalogs every piece of information tidily under a perfect taxonomy. One of these approaches was called the Enterprise Service Bus.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Google] Using SlideShare to Boost Your PR Efforts
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Using SlideShare to Boost Your PR Efforts by Maggie Patterson - Maximize Social Business. 'SlideShare is a platform for sharing business documents, videos and presentations, but it typically is not considered as a traditional social media platform. Media Relations
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Google] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. Google Plus. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. 'You can find Jeff Ogden, President of Find New Customers , nearly everywhere. YouTube.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Google] How to Design Content Remarketing Campaigns That Actually Work
    What''s So Awesome About the Google Display Network? You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)? Ad Formats on the Google Display Network.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Google] Facebook Relaunches Atlas: What Does It Mean?
    We already know that both Facebook and Google use our data to target ads – when you search for a washing machine on Google, you will notice that advertisements on appliances will follow you for a few days/weeks on sites within the Google ad network. Google doesn’t have much to do with it except list target ads.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Google] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    billion searches per day in Google. How can you reach and find these people or as I’ll refer to them as, ‘Diamonds in the Rough’, amongst the broad and frequent searches that are out there each day in Google? 'There are nearly 40,000 searches per second and 3.5 Just let that digest for a second. Put yourself in your consumers’ mind.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 8, 2014
    [Google] 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
    'At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. This extra line of text not only has the ability to make an ad larger in size, but also allows for additional messaging beyond the normal 95 characters Google offers. Look Better in the Eyes of Google.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 8, 2014
    [Google] New Blogger Outreach Research Reveals Insights for Marketers
    Kristen on Google+ | Twitter | Google+ | LinkedIn | New Blogger Outreach Research Reveals Insights for Marketers by Kristen Matthews - Maximize Social Business. 'I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Blogger Outreach
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Google] Trendspotting: Ello, are you there?
    Similar to Google+, Ello allows you to categorize users you connect with into two categories, friends , and noise without publicizing that classification. 'Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” Ello, Nice to Meet You! Social Features.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Google] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Google] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Google] Hello Ello: What You Need to Know About This New Social Networking Site
    Diaspora, Path, and app.net are chief among them, and even Google+ never materialized in the way expected. 'In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Privacy concerns and experiments have users complaining. Ello is totally ad-free.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Google] 3 Top Social Automation Tools
    ” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Google] Where Keywords Fit Into the Future of SEO
    The years 2011 and 2012 saw Google bring the one-two punch of its now infamous Panda and Penguin updates. But still, looking back on the history of keyword optimization, we might consider these updates as two warning shots that Google fired right across our bows. To put it plainly, Hummingbird made Google''s search engine more human.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Google] Ello and the weird economics of social media
    And when the stripped-down application offers significantly less functionality than the ad-free Google+, why is this even catching on? If I were the King of Facebook … Social media, authenticity and the human brand Coming clean on Facebook reach Would you erase yourself from Google search results? Ad-free you say? Is it possible?
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Google] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  The demographic data is populated by people who are logged into Google and their search history is being tracked based on their login account. Within Google Analytics, you don’t. That’s a good question.
  • EXPERIENCE MARKETING INSIGHTS  |  MONDAY, OCTOBER 6, 2014
    [Google] FreemanXP and Google Named Finalist in Event Technology Awards
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Google] Is Social Selling All Hype? [Data]
    This is inconsistent with Google Trends data, which shows ''social selling'' as a term rising dramatically in popularity." 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. All good, practical goals. Enjoy this post? To read more content like it, subscribe to Sales.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Google] How Axial Ramped Up Deliverability and Measurement Strategies
    For example, Axial was able to collect the data from LinkedIn and Google ads into Salesforce via Eloqua – and support the collection of valuable information to help guide future ad purchasing decisions. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Google] 12 Stats About Local Search and Mobile Search in 2014
    May 2014 study by Google aimed to better understand consumers’ behavior using local search on smartphone and tablet devices. Google’s gone local: 59% of consumers use Google every month to find a reputable, local business ( Search Engine Watch ). In fact, 61% of mobile searches result in a phone call ( Google ). General
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Google] Avoid These 5 SEO Faux Pas
    Google can penalize sites that have an inappropriately high number of keywords. Just as Google sometimes penalizes keyword stuffing, having too many low-quality backlinks get you in trouble with the search engine. And if you do end up with a Google penalty, check out our post on that topic to figure out how to bounce back).
  • BIZNOLOGY  |  MONDAY, OCTOBER 6, 2014
    [Google] How do you test your website’s names?
    had never heard of NoMa, but a quick Google search told me that it stands for “North of Massachusetts Ave”–a new trying-to-be-hip neighborhood. 'I was recently riding on the Washington Metro and noticed a new station name: NoMa-Gallaudet. Half the technology sites I go to list Products, Solutions, etc., See if they know.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 6, 2014
    [Google] Essential Social Sales Habits + Tools = Success
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. 'When you come right down to it, there are only two simple, but critical, tasks in selling and those are to find and then to convert and your habits must support these activities. There is nothing beyond that we really need to focus on. Simple. […]. Author information. Craig Jamieson.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Google] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 6, 2014
    [Google] This is the week that was: Churnalism
    It came under the radar but this week Google got rid of the mandatory integration of Google+ for new Gmail users – but does this mean the social network is shrinking? 'A round up of the best content around this week. Here’s what we found. Celebrity endorsement of the week. What the hell am I doing here?”) Take a look.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Google] 7 Ways social media has changed leadership
    “I have friends who work for Google during the day but help me at night,” she said. 'When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. What does leadership look like in an environment that shuns leadership? Who are real leaders on the web and why?
  • LEADERSHIP  |  FRIDAY, OCTOBER 3, 2014
    [Google] Interesting Infographics: 28 Pointer Email Marketing Checklist
    Use Google Analytics or the analytics in your email marketing. Test on Popular Email Clients: Check how your email looks i the most popular email clients such as Apple, Gmail, Outlook, Apple iPad, Apple Mail, Google Android and Outlook.com. Email Monks have compiled a 28 pointer checklist in infographic form. Measure, measure, measure.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 3, 2014
    [Google] How to Get Your Real Estate Business Started on Instagram
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | How to Get Your Real Estate Business Started on Instagram by Rebekah Radice - Maximize Social Business. 'With over two hundred million active monthly users, Instagram has claimed its spot at the top of the social media pile. Social Media for Real Estate
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Google] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    Claire Axelrad | Twitter | Google+ | LinkedIn | 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits by Claire Axelrad - Maximize Social Business. 'In The Remarkable “Wet Blanket Challenge” Roger Craver and Tom Belford write about those who are pooh-poohing the Ice Bucket Challenge, claiming that it was a product of pure luck.
  • ENGAGE  |  THURSDAY, OCTOBER 2, 2014
    [Google] Marketing to Millennials: Why Did the Millennial Cross the Road?
    We saw that our social audience—which is heavily millennial—talking about Google’s recent diversity disclosure. 'Understanding what drives the behavior of millennials is an issue organizations across the economy are dealing with. Here are a few of the questions she asked and I answered. At least not in the traditional sense. Image: Flickr
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Google] What You Need to Know About Hospital Retargeting
    Its popularity has increased significantly year over year as you can see from the Google Trends data below and it’s beginning to capture a larger chunk of advertisers marketing budget. Advertisers that have been using retargeting through Google for some time might try out a retargeting vendor, such as AdRoll, Retargeter, etc.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Google] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Google] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    James Wu | Facebook | Google+ | LinkedIn | Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit? 'A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.”  Wu contributes a monthly column on Social Media and Employment Law.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    raced from session to session with my laptop and iPod to jot down notes in Google Drive and tweet my top takeaways. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? It was an overwhelming experience, for sure.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] My Top-5 Most Compelling Apps
    After complaining about Google+ in such articles as Google+ on Its Third Birthday  and  Is Google+ the Antisocial Network? Everyone recommended trying out  Circloscope but at $47 for an annual license covering one Google + personal profile & three business pages I was hesitant. Circloscope. FullContact. Scrubly.
  • FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
    Incorporating mobile, automating PPC ads, boosting Google Shopping. 'Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable. Download Now.
  • SYNECORE  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] Introducing Zappar: Augmented Reality Entertainment [Infographic]
    Download the free app through the App Store or Google Play and start zapping! 'Looking for ways to expand your digital marketing efforts? We introduce to you Zappar, an augmented reality experience that connects the physical world of things with the digital world of devices, allowing people to uncover a hidden world of content.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] 6 Strategies to Help You Unify Sales and Marketing Teams
    Google has made us all experts,  knowledgeable with a simple search. 'There are many theories out there as to why marketing and sales don’t always get along. If we’re being honest, we know there is generally a natural divide between the two groups in an organization. They divide a team. They appease people, but don’t really move the needle.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] 26 Awesome Search Engine Marketing Guides
    'Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. by WordStream. John A.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Google] Digital Marketing – What Are The Top Goals And Challenges?
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Web analytics. Email marketing platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Google] Case Study: Denny’s flips its audience with a sassy social media strategy
    Find Kerry on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist If your image of Denny’s restaurants as a place to take grandma for the dinner buffet, think again. The restaurant chain is re-inventing itself, led by a sassy social media strategy. See what they did there?) Hashteroids? Except more bacon.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Google] How to Create a Content Strategy That Actually Drives Organic Traffic
    I’m aware of companies who have found their target audience on Twitter or on Google+. To find out which type of content you should focus on, keep these questions in mind: What are your buyer personas searching for on Google? 'Content marketing alone won’t deliver organic traffic. Let''s get started. You get organic traffic.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Google] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    I’ll be out on their Facebook and Google+  pages for sure.) 'As a marketer, I appreciate every interaction I get to have with clients and customers. That’s because unlike my colleagues on the sales team, I don’t often get the opportunity to meet with them and hear what they have to say. Seriously, just look at this Mexico vacation rental.
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Google] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    It’s the… Today’s Rules for Guest Blogging- How to Find… A Primer on Getting Started with Google+ Business Pages Social Selling for Lead Generation: 9 Tips to Optimize Your… Content Marketing Strategy 'Content marketing is vital to growing a business in today’s economy.  Bring back the comics. Join the meme party.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Google] Does Your Marketing Strategy Align With Your Goals? A Story
    This all takes time to implement, and more importantly, for search engines like Google to index in order to start generating more traffic and leads. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The way you go about setting goals is all wrong. Blog posts.
  • EMAGAZINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Google] Which Website Metrics Really Matter? (Webinar)
    At eMagine, we believe the key to digital marketing success is translating the information we learn from Google Analytics and other reporting tools into actionable insights that improve user experience. This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? Do you really understand your visitor?
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Google] How High Growth Companies Use Marketing Analytics to Their Advantage
    Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Google Analytics, the most widely used web analytics tool, is free. 'Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. While more canny companies are surging ahead.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 26, 2014
    [Google] What Businesses Should Understand About reddit
    Jesse Aaron | Twitter | Google+ | What Businesses Should Understand About reddit by Jesse Aaron - Maximize Social Business. 'One of the largest obstacles to adoption I see in people who’ve never heard of or used reddit is comprehending the deeper layers. Earlier this month Alan Schaaf gave a TEDx talk in Wellington. Reddit
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Google] Social Media Week Chicago: How to Integrate Stats into Your Marketing
    We’ve seen the way data has become the must-have element of any successful marketing campaign: from the popularity of Nate Silver to the rise of Moneyball , we see that 2009 Google Chief Economist Hal Varian was correct when he said “The sexy job in the next ten years will be statisticians.” Call that a social media win. General
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Google] How to Use New Anonymous Targeting to Get Sales Faster
    Those sources include organic search (like Google), referral traffic (or referral links), social media, direct traffic, paid (like Adwords), email, and other campaigns. For example, you could set it up so whenever someone visits you from Google, you show him/her a more sales-driven offer. That''s how you convert the most leads, right?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 25, 2014
    [Google] Are your SEO writers lost in Google-land?
    'Are your in-house writers lost in Google-land? ” These writers are lost in Google-land. Did Google change something again (like get rid of Authorship markup?) And your writers will finally be able to successfully navigate around Google-land. The post Are your SEO writers lost in Google-land? Easy, right?
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Google] The Psychological Significance of the First Impression in Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Significance of the First Impression in Social Media by Wade Harman - Maximize Social Business. 'You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. Social Media Psychology
  • ENGAGE  |  THURSDAY, SEPTEMBER 25, 2014
    [Google] 4 Tips for Brainstorming Solo
    Make best friends with Google, Jeeves, Bing, Safari or whichever Internet search engine you use. 'Most things in life are usually more fun with friends. But sometimes we’re forced to do things alone. You know, like go on job interviews, get out of bed, iron, online date – and brainstorm. Such an unfortunate situation can cause panic, I know.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Google] Why We Shouldn't Stop Innovating on Email
    From customized movie recommendations to tailored Google search, today''s buyers have grown accustomed to media that adapts around their behavior. 'This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. Tougher deliverability standards. We all know the story. well, everything.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] Introducing the Second Edition of Fathom’s Edu Standard
    industry click-thru rate and cost-per-click for Google AdWords (vs. 'Get first-hand marketing insight from schools just like yours. The latest trends in higher-ed marketing have been released in the second edition of Fathom’s Edu Standard. In this edition, you will learn: Avg. Fathom clients). Get the Free Report.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] How to Screen for Top-Notch Writers
    Google them. Before advancing, head over to Google to see if some candidates rise above the rest (or sink below) based on their online footprint. 'Most people I talk to that lean on content marketing for their business don''t consider themselves content marketers themselves. That''s totally fine. Personally, I fall into both camps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] Are Apple and Google protecting us or the criminals?
    In its announcement, Apple sought to distinguish itself as more protective of customers’ privacy than its competitors, saying it doesn’t use customers’ data to sell or target ads (a slam at Google’s Android system). The post Are Apple and Google protecting us or the criminals? The bad guys benefit. It depends.
<< 1 2 3 ... 95 96 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...