• KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Google] Facebook Upgrades Ad Management Tools
    Social Media facebook google internet advertisingWe think it’s probably safe to say that every marketer wants their online advertising management process to be as simple and user-friendly as possible. They have given both Power Editor and Ads Manager an overhaul, making it more convenient to create and manage ad campaigns.
  • FATHOM  |  THURSDAY, JULY 30, 2015
    [Google] Consumer Brand SEO Pulse: 7.30.15
    Google has been busy this month! Panda 4.2 is rolling out, a Knowledge Vault update is being tested and it’s dealing with a Bing traffic issue in Google Analytics. Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months”. link]. “Is Google Testing a Knowledge Vault Update?”. link]. link]. link]. link].
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Google] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Google+ – Google plus is great for posting images, video and educational content. The +1 buttons showing up next to results can improve your click through rates on Google searches. 5. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 30, 2015
    [Google] What Instagram’s Updates Mean for Hospitality Marketing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Instagram has been a prime marketing app for the hospitality industry since it launched. Users could view […]. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. Debbie is the President of Social Hospitality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Google] How to use Product Hunt to boost your business
    You might think that Product Hunt is just for small startups, but some of the best-performing products of all-time were produced by Google, Amazon, and Lexus. You might think that Product Hunt is just for small startups, but some of the best-performing products of all-time were produced by Google, Amazon, and Lexus. It depends.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Google] How to Write an Author Bio That Doesn't Suck
    Barry Feldman recently wrote an article on Kissmetrics explaining how to get to the top of Google in 10 minutes. If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration. Who wouldn't want that little bit of glory?). Read on. You’re about to find out. and that’s okay.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Google] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    Are you ‘Googleable'; including keywords throughout your LinkedIn profile that sum up your value that people are literally searching for on Google? Or contact me directly at  MarketingThink.com or on LinkedIn , Google+ or Twitter. What does a good craft beer bar have in common with a great LinkedIn profile? Are you employable?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2015
    [Google] New legal guidelines may impact many freelance employees
    Find Kerry on  Google+ and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Turns out, managing “Like a Boss” sometimes makes you a boss, even if the people you’re managing are supposed to be freelance employees or independent contractors. The U.S. But what if your company wants to hire freelance employees?
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Google] 7 Ways to Inspire Trust from Ecommerce Customers
    If you need a bigger reason to pursue professional writing services, keep in mind that Google isn’t fond of poor spelling and grammar either. The biggest ones are Google Wallet, Apple Pay, and PayPal. Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. Here are some tips to help.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Google] The Top 11 Mistakes Your B2B Website Should Avoid
    Google's most recent algorithm update acknowledges this fact, making mobile-friendliness now a greater ranking signal in mobile search results. Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. 55 percent of readers stay on a web page for less than 15 seconds. Images matter. A lot.
  • KEO MARKETING  |  TUESDAY, JULY 28, 2015
    [Google] AdWords Now Includes Google My Business Ratings
    A new change will make Google My Business review and ratings much more important and potentially valuable. Google just announced that ratings from local Google My Business listings can now appear in Google Ads. Local Search google SEO agencyThe process will rely upon the use of local extensions.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Google] My online influencer research and engagement process
    Bringing SDL SM2,  Inkybee, and  Google Search  into  GroupHigh. The next day, I go in and collect big nets of blogs that I can later slice and dice using a much more efficient tool: Excel or Google Apps Sheets. At least, right now, it’s a one man band. Really big. So, it’ll dig as deeply and broadly as possible. Got it?
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Google] 7 Questions to Help Create Healthy Employee Engagement
    Twitter | Facebook | Google+ | LinkedIn |. In a recent post, I wrote about employee engagement and offered five ways to engage employees. Apparently I am not the only one thinking about this based on the shares the post enjoyed. There are any number of stats that reveal anemic levels of employee engagement, even among managers. Joe Ruiz.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Google] 15 Resources To Help Improve Your Personal Branding
    Your customers and network are searching Google, Twitter and LinkedIn to stay on top of industry changes and to develop solutions to their business challenges. You can also reach me on LinkedIn , Twitter and Google+. You probably are not doing it as good as you could. Before you jump and make changes, you need to do a little pre-work.
  • THE NEW STRATEGIST  |  MONDAY, JULY 27, 2015
    [Google] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/.
  • SYNECORE  |  MONDAY, JULY 27, 2015
    [Google] How to Keep Track of Your Leads with HubSpot's Sidekick
    You can access Sidekick through an extension available on Google Chrome or on its website to directly view insights on the activity of your leads. As a salesperson, I am always wondering what I can do to be more efficient with my time. also wonder in what ways can I reach out to more people and communicate more effectively.
  • WINDMILL NETWORKING  |  MONDAY, JULY 27, 2015
    [Google] Use Google Analytics to Discover the Quality of Your Social Media Traffic
    Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. Use Google Analytics to Discover the Quality of Your Social Media Traffic by Leah Mazur - Maximize Social Business. They […]. Author information. Leah Mazur.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Google] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Google is in the subscription business with Google Express. Author: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start! Virtual subscriptions are now commonplace, too.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Google] Why Candy Crush is Eating Your Brain
    The take-away is that simplicity is key in getting users to behave as you wish: using Facebook or Google credentials as a login for an unrelated site, buttons that let users easily share the pug-meets-gerbil video, or the very simple Google search bar are great examples of what it looks like when we make a behavior ridiculously simple.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Google] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    If you could find the answers to your ebook by a simple Google search then why would anybody be inclined to download it? We've all had it happen before. You spend days creating an ebook. You slaved over the copy. You hacked together the design. You put it on your website. And then. crickets. No one downloads it. So what gives? Objections.
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Google] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    In the end, the philosophy rests on getting creative people together, giving them a lot of autonomy and support, and providing them with an environment for honest feedback. 3) Google: Rewarding Risk-Taking. Google's experimenting with the latter. Products that've come out of 20% time include Google News, Gmail, and AdSense.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Google] Healthcare Digital Marketing Industry Update – July
    What you should know: Recently, Bing followed Google’s lead and has started encrypting their searches. There isn’t any word yet if Bing will use secure websites as a ranking signal for search results, but we know that Google already favors uses secure websites in search results. Keep reading. That makes you the “host.” They have 1.1
  • VERTICAL RESPONSE  |  FRIDAY, JULY 24, 2015
    [Google] 8 Frequently Asked Questions About Photo Copyrights And Emails
    It’s tempting to grab an image from Google, but can you do that legally? Can I use images I find by doing a Google search? Emails need images. That’s no surprise. Finding the perfect image can be tricky. To make things more complicated, there are copyright laws. What if you take your own picture, what then? ” 3.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Google] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Google AdWords is the most popular PPC service. One is across the top of the page and the other is a box on the right sidebar, both from Google. Join us on Google+ and Twitter for more marketing tips and strategies. You have a range of marketing tools and tactics at your disposal. Pay Per Click (PPC). Banner Ads. LinkedIn Ads.
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Google] Email Marketing ROI: Measure with Ease Using HubSpot
    Note that Google now encrypts most of their searches; if a keyword is not provided then you will see the term 'Unknown Keywords SSL.'. Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Alternatively, a negative ROI signifies a lower return than the original investment. Don’t believe me?
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Google] 12 About Us Page Examples That Are Probably Better Than Yours
    This is super important not only because it offers site visitors a great mobile experience, but also for Grove Labs' Google search ranking -- especially now that mobile search queries are beginning to surpass desktop and more people are finding and browsing websites on their smartphones. Why, with your 'About Us' page, of course! Think again.
  • MARKETING ACTION  |  FRIDAY, JULY 24, 2015
    [Google] Blue Mountains School Drives Enrollment and Revenue with Marketing Automation
    They use a mix of inbound and outbound marketing to reach new students and educational influencers, including print advertising, search engine marketing, and display ads on Google and Facebook. Many marketers are faced with the challenge of trying to address the unique needs of a wide variety of audiences. Back to School.
  • SYNECORE  |  THURSDAY, JULY 23, 2015
    [Google] Marketers: Are You Ready for In-App SEO?
    Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. Google’s App Indexing API lets developers deep link content within their apps and send the data along to Google.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    someone $12 an hour to run a Google keyword. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Google] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 23, 2015
    [Google] The Earnest Charity Tech Pub Quiz
    Also available in tech corner was Google Cardboard, a cheaper and homemade version of the likes of Oculus Rift which is set to bring Virtual Reality to the home by 2016. Google Cardboard can be bought for under a fiver off eBay and most of the apps are free – well worth a play around (and great fun for the office). Focusing the mind.
  • KEO MARKETING  |  THURSDAY, JULY 23, 2015
    [Google] Google and Yahoo Testing Search Ad Partnership
    Google and Yahoo are reportedly in the early stages of exploring an arrangement in which they would work together for a search ad collaboration deal. The NY Times says both companies have confirmed that Yahoo has been testing a process involving using Google search ads for a small segment of its search results.
  • FATHOM  |  THURSDAY, JULY 23, 2015
    [Google] Consumer Brand SEO Pulse: 7.23.15
    Since the 2013 launch of Google’s Hummingbird algorithm, the landscape of search has changed drastically. Google Says Penguin Refresh Months Away From Happening”. Google is working to make Penguin run in “real-time,” however, Google’s Garry Illyes says the refresh isn’t happening for a while. link]. link]. link]. link].
  • FATHOM  |  THURSDAY, JULY 23, 2015
    [Google] Consumer Brand SEO Pulse: 7.23.15
    Since the 2013 launch of Google’s Hummingbird algorithm, the landscape of search has changed drastically. Google Says Penguin Refresh Months Away From Happening”. Google is working to make Penguin run in “real-time,” however, Google’s Garry Illyes says the refresh isn’t happening for a while. link]. link]. link]. link].
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Google] How to Speak at the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Google] Content Is The Key To Social Selling Success
    Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Or, please contact me directly  at  MarketingThink.com ,   LinkedIn , Twitter or Google+. Content marketing is the key to open the door to your social selling success. However, we do all of that with content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Google] Gmail Provides Email Deliverability Data to Senders
    As with most new things Google creates, it has generated a lot of buzz. The Official Gmail Blog recently announced the release of a Postmaster Tools site. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc. all had postmaster or delivery support channels available for years. Let’s dig in! Email Marketing
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Google] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Write for Google second. 3. Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. 4. We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. Has web traffic increased? High Performance Website.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Google] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Example: 15 of Google's Coolest Doodles ). Otherwise, I'd suggest using a Google Doc or Excel spreadsheet to keep track of them all. The marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? Our Metrics. FAQs] ). Traffic.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Google] 14 of the Best College Websites (And Why They're So Awesome)
    Now that Google's algorithm awards mobile-friendly websites , it's even more important for organizations to optimize their websites for visitors coming from desktop, tablets, and smartphones. Think about the average college's website for a second. Chances are, it feels a little out of date. Crazy right? college websites below. as a city.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Google] Want More Traffic to Your Website? Try These 5 Tools & Tips
    Sign up here.). 1) How to Quickly Diagnose and Solve a Google Penalty. When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. We can then look at Moz's awesome list of Google algorithm changes to see if this decline matches the dates of a specific update.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Google] Leverage Your Hospital Ratings from the U.S. News & World Report
    News and World Report rankings found under the Google News section and on the first page of Google blend SERPs. Option two is to leverage review extensions in Google AdWords. Finally, you might be able to squeeze in your rankings through Google AdWords callout extensions. Another recommendation is to include the U.S.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Google] Leverage Your Hospital Ratings from the U.S. News & World Report
    News and World Report rankings found under the Google News section and on the first page of Google blend SERPs. Option two is to leverage review extensions in Google AdWords. Finally, you might be able to squeeze in your rankings through Google AdWords callout extensions. Another recommendation is to include the U.S.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Google] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with. Google Webmaster Tools. You’ll need to add and verify both sites in GWT to take advantage of Google’s Change of Address feature (more on this later). Google Analytics.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Google] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    Google Analytics goal and event tracking are a start but more B2B marketers are adopting marketing automation solutions that tie to their CRM as well. Basically, every content marketing asset can serve as an opportunity to be found in search results. Why build individual landing pages? Landing page elements in summary: The Offer. The Offer.
  • BIZNOLOGY  |  TUESDAY, JULY 21, 2015
    [Google] GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
    Playing around on Facebook is much easier and nicer than slogging into Google+ and while YouTube might be easy to consume, becoming a YouTuber still isn’t as easy as it could be. If you can’t use a tool you won’t use a tool. DropBox is so easy, FTP is too hard. But  GetResponse is. once joined AWeber. And paid for it.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 21, 2015
    [Google] 5 Vital Signs Your Website Needs To Be Revived
    Seventy-six percent of patients leverage hospital websites in their research process, according to Google’s study, The Digital Journey to Wellness: Hospital Selection. Try using the Google Chrome extension, Page Speed Test to track your load time. It’s time for your yearly check up and we all know what’s coming next: avoidance.
  • B2B MARKETING BLOG  |  TUESDAY, JULY 21, 2015
    [Google] 3 Things You Might Not Know About Search Retargeting
    Like Google Adwords, it’s a great way of building awareness based on website search activity. Thanks to companies like Zappos, most B2B companies are familiar with the concept of site retargeting. You visit a website to check out products or services, then you’re “followed” with banner ads for days and even weeks when browsing the Internet.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Google] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. mean, where do I start? And more importantly.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Google] Banners Have 99 Problems And A Click Ain’t One
    In 15 minutes of every day, there are more Google searches than there were people on the web back in 1994. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. Tweet This ]. But clicks aren’t the only problem that banners face. Whoa!!!
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Google] The Pros and Cons of Popular Ecommerce Payment Options
    Google Wallet. With Google Wallet, consumers sign up through their Google+ accounts, enter payment information there—much like PayPal, really—and then never need to pull out the credit card again. Because Google keeps all the information, there really aren’t any security concerns on your part. BitCoin. Intuit. Stripe.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Google] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Below is Google Trends chart that validates this statement. Adroll takes more of a retargeting approach to getting in front of your ideal customers, but is much more specific / tailored than the traditional remarketing available in Google Adwords. But to B2B marketers, this IS a big deal. DemandBase Demo. QuantCast Demo. Adroll Demo.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Google] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Below is Google Trends chart that validates this statement. Adroll takes more of a retargeting approach to getting in front of your ideal customers, but is much more specific / tailored than the traditional remarketing available in Google Adwords. But to B2B marketers, this IS a big deal. DemandBase Demo. QuantCast Demo. Adroll Demo.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Google] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
    Additionally, tools like Screaming Frog , SEMrush and Google’s Keyword Planner will allow you to find keyword gap opportunities that competitors aren’t taking advantage of. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2B marketers, it was the most commonly cited challenge.
  • WINDMILL NETWORKING  |  MONDAY, JULY 20, 2015
    [Google] 12 Subject Lines for Better Blogger Outreach
    Kristen on Google+. Twitter | Google+ | LinkedIn |. One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Google] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    Alternatively, you can create them with Google's Tracking URL Builder.). 3) Score Your Leads. The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it?
  • HUBSPOT  |  SUNDAY, JULY 19, 2015
    [Google] Facebook, Apple, YouTube & More: What 9 Famous Sites Used to Look Like [Infographic]
    But the truth is, almost everyone has an awkward phase they'd like to forget -- even well-known companies like Apple and Google. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Did I honestly think that pink scrunchie was a good idea? Don't believe me? Design Daily
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 18, 2015
    [Google] How To Avoid Being An Unknown Subject Matter Expert On Social Media
    Improve your LinkedIn, Twitter and Google+ profiles – so when people check you out you show the credentials and reputation of a true subject matter expert who understands and can help an individual or an enterprise! 3. If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no.
  • HINGE MARKETING  |  FRIDAY, JULY 17, 2015
    [Google] 3 Content Marketing Ideas to Set Your Firm Apart
    If you search "great content tips," Google returns 594 million results. By now, everyone in the world of marketing knows how effective great content can be at turning readers into buyers. But what makes great content? All of this is true. But the result is often content that is dry, overly formal and textbook-like. Love the Lists.
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Google] Use Video Marketing Analytics to Learn about Your Videos and Viewers
    After all, 42% of researchers use a mobile device during the B2B purchasing process, according to a 2014 Google study. Are you guilty of the fly-by-posting, A.K.A. the post-and-dash? Whatever you call it, it just isn’t effective marketing to create videos, post them, and then abandon them (and your viewers!). You get my point. It is.
  • NUSPARK  |  THURSDAY, JULY 16, 2015
    [Google] LinkedIn and Paid Search; Discover How They Both Drive Conversions
    When buying keywords on Google, if your keywords match the intent of the buyer, your click rates will be better, and you will get more qualified inquiries to your firm. LinkedIn is much like paid search in many ways, as both marketing tactics involve search, clicking, connecting, and converting. With LinkedIn, retargeting is “Remember me?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 16, 2015
    [Google] SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy
    I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying to minimize the time, effort and the expertise needed for search engine optimization (SEO) of industrial websites. This is only a content summary.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 16, 2015
    [Google] Companies are Embracing Influencer Marketing in 2015
    Twitter | Facebook | Google+ | LinkedIn |. State of Influencer Engagement – New Study by Augure For the second consecutive year, Augure has just published the results of its annual study on the state and the practices of influencers relations. This year, as an author and influence marketing […]. Author information. Raymond Morin.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [Google] How to Develop an Authoritative Voice in Any Content Niche
    Instead, simply set up a few Google alerts, check out well-known industry publications regularly for news and updates, and keep your ear to the ground.  Do yourself a favor and dig into Google Analytics to see how your content is performing on a regular basis. La de da! Fast forward in time (no, I’m not going to tell you how old I am!)
  • FATHOM  |  THURSDAY, JULY 16, 2015
    [Google] Consumer Brand SEO Pulse: 7.16.15
    Ecommerce Spotlight “Yahoo Search Testing Google Powered Search Results”. Search engine optimizers have been using Google’s autocomplete to identify keywords for a while now. Both Apple and Google have announced methods for indexing deep content within apps. This week’s pulse has you covered. link]. link]. But it’s not! link].
  • VERTICAL RESPONSE  |  THURSDAY, JULY 16, 2015
    [Google] 4 Ways to Market Your Business
    Google My Business. Are you in a marketing rut? Are you ready to get your business noticed with a few easy-to-implement marketing ideas? Excellent, because we have a list of out-of-the-box ideas that will attract new customers and help to build buzz around your brand. 1. Online directories. There are dozens of online directories out there.
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Google] How you can grow your traffic and business–without Google
    In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. In short, how can you grow your traffic and business without Google? In many ways, Google’s loss I described last time is social media’s gain. What other options exist to help you grow in the marketplace?
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Google] 4 Simple Ways to Choose the Best Blog Topics for Your Audience
    Besides, Google prefers content that is fresh. Trending topics (and in the future, possibly current tweets ) are favored in Google’s algorithm. Once upon a time, I had no idea what to write on my blog. Coming up with blog article titles was slow and painful. That was 10 years ago. think you’ll find it helpful. Relevancy is nothing new.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Google] Polish up your best content to drive content marketing value
    Dig into Google Analytics and see what has been working for you. For example, if you have something about how important Google authorship is, take it out of there. Google authorship is dead and gone. By Luke O’Kelly {grow} Community Member. First I have to tell you that I am upset with myself. Anyway, enough lamenting.
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [Google] Simply Put: Simplicity Is a Strategy
    Search Engine Watch maintains that Yahoo was “more relevant than competitors for many years, until the Google-era ushered in crawler-based results that were both comprehensive  and  highly relevant.”. In high contrast, Google met the market with the simplest possible interface. “…A condition of complete simplicity. Saving time.
  • HINGE MARKETING  |  THURSDAY, JULY 16, 2015
    [Google] Top 10 Strategies for Marketing Technology Services
    Consider finding keyword opportunities (through tools like Google's Keyword Planner and Moz's Keyword Difficulty tool) that haven’t yet been saturated. So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. Not you? Zero in on High Impact Activities. Stick.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JULY 15, 2015
    [Google] Why Your Domain Authority Dropped in June (And What To Do About It)
    in order to provide an accurate model that matches Google’s algorithm. Rand explains, “ DA, PA, and link metrics have maintained very similar correlations with Google rankings in this index, so if you’ve seen a large drop in either, it may be related to the removal of links that Google may not have been counting very highly.
  • VIDYARD  |  WEDNESDAY, JULY 15, 2015
    [Google] Flash Disabled in Firefox and Chrome: What You Need to Know
    Google quickly followed suit by blocking Flash by default in Chrome and others, including Facebook, have joined the conversation to plea for the demise of Flash once and for all. While I’m tempted to poke fun at Flash with an image like this one…. Why the concern? Is Your Brand at Risk? Proceed to cheer, rejoice, and join the Flash bashing!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Google] 10 Customer Experiences You Need To Deliver Today
    Customer expectations of experience are set and improved by the best in class in an industry – Google, IKEA, Subway and many others. sources of information to make a purchase decision (Source: Google). The customer experience is your next competitive battleground. Are you prepared to win it? The rules change daily. 80% of U.S.
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Google] Your Publication on Mobile: Why Smaller Screens are a Big Deal
    In case you missed it, Google really cares about mobile accessibility now. Not all publishers are sophisticated media giants with a dedicated focus on maximizing readership anywhere and everywhere. Subsequently, most publishers lack a well-conceived mobile strategy, let alone a mobile-friendly or mobile responsive website. People now spend 2.8
  • MARKETING ACTION  |  WEDNESDAY, JULY 15, 2015
    [Google] Understanding Inbox Placement
    This resonates with several trends we have recognized such as the introduction of Google Inbox for a smarter inbox experience , and how engagement will continue to be the leading contributor to filtering decisions. will eventually hurt or help email deliverability, the trends are only going to accelerate and become more evident. Get it now!
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Google] 30 Effective Social Media Tactics Worth Testing for Yourself [Infographic]
    I'd scour the top 10 results Google served me, write a post to summarize the answers I found, and create an infographic with what I believe to be the top 30 tips. You never know for sure which social media tactics are going to deliver for you. Even the task of defining “effective” is a challenge. There simply are no steadfast rules.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Google] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet.
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Google] 10 Brilliant Tips From Conversion Rate Optimization Experts
    We've all been there. You have a website, a customer acquisition team, and a really great product -- but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. But it doesn't have to be this way. Check em’ out below. 1) Use Tailor-Made Pages for Custom Campaigns. NSAMCWADLP: Never. Start. A. Marketing. Campaign.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Google] 31 Sensational Social Media Marketing and PR Stats and Facts
    Just 32% of Fortune 500 CEOs have a presence on any of the major social networks (Twitter, Facebook, LinkedIn, Google+, and Instagram). Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Be responsive. Strategize and measure. Know your market (B2B). eMarketer ).
  • BIZNOLOGY  |  MONDAY, JULY 13, 2015
    [Google] Website search and filtering for content marketing
    Without that knowledge, you can tag content appropriately, and your search function won’t provide consistent results. (As a side note, Google Analytics includes the ability to track search queries on your site. Beyond the technology, there are considerations about how search functionality serves your marketing goals. Terminology.
  • WINDMILL NETWORKING  |  MONDAY, JULY 13, 2015
    [Google] Six Innovative Ways This Resort Used Social Media to Increase Bookings 30%
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Located in the friendly and quiet community of Costa Teguise on the beautiful and environmentally aware Canary Island of Lanzarote, the Sands Beach Resort is situated on a sandy crescent of beachfront property that is wrapped around a picturesque seawater lagoon. Neal Schaffer.
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Google] Here’s How to Create a Modern SEO Strategy That Works
    If you’ve invested time and energy into black hat or grey hat tactics (aka SEO practices that go against Google’s guidelines and which Google now quickly notices or even penalizes), it’s only natural to have at least some hate burning inside you…come on, admit it. So, as with most things, we can just Google it! Ah-ha!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 10, 2015
    [Google] Only 55% of Marketers Using Insights from Social Data
    Even Google recently announced a change to their search algorithm to favor sites that are “ mobile-friendly.” It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. Surprise. Delight.
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Google] Tools that help monitor and measure social traffic
    If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing. Extract valuable insight.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 10, 2015
    [Google] How To Use Content Marketing To Be An Incredible Seller
    When someone is going meet you for the first time – or is on the phone with you – they will search for you on LinkedIn, Google and Twitter. Establish yourself as an influencer and get found where your customers search – on blogs, LinkedIn, communities, Google, Twitter, SlideShare and even YouTube. Source: Nielsen). Source: Nielsen).
  • MARKETING ACTION  |  FRIDAY, JULY 10, 2015
    [Google] Speed Matters: 5 Tips to Make Your Website Load Faster
    Here’s Google’s commentary on speed as a signal in their search ranking algorithms.) In fact, once you flip over the rock of website speed, all sorts of alluring data appears. Page Speed Tool #2: Google PageSpeed Insights. Page Speed Tool #3: Google Analytics. It’s Google Analytics. Quickly. Firefox did.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 9, 2015
    [Google] 10 Team Training Ideas to Keep Your SEO Team Rockin
    Google Updates & What They Mean. When a Google update happens, it’s often cause for concern. Because Google has us paranoid! Every two weeks here at KoMarketing we hold team trainings. The trainings help give individuals a glimpse into the other departments and keep all of us up to date on what’s happening in the industry.
  • FATHOM  |  THURSDAY, JULY 9, 2015
    [Google] Consumer Brand SEO Pulse: 7.9.15
    Yahoo is using Google search results, Google is penalizing spammy schema markup and Facebook is allowing native publishing. Yahoo Search Testing Google Powered Search Results”. Yahoo confirmed they are testing using other search ranking providers, including Google. link]. link]. link]. That concludes your weekly pulse.
  • FATHOM  |  THURSDAY, JULY 9, 2015
    [Google] Consumer Brand SEO Pulse: 7.9.15
    Yahoo is using Google search results, Google is penalizing spammy schema markup and Facebook is allowing native publishing. Yahoo Search Testing Google Powered Search Results”. Yahoo confirmed they are testing using other search ranking providers, including Google. link]. link]. link]. That concludes your weekly pulse.
  • FATHOM  |  THURSDAY, JULY 9, 2015
    [Google] Consumer Brand SEO Pulse: 7.9.15
    Yahoo is using Google search results, Google is penalizing spammy schema markup and Facebook is allowing native publishing. Yahoo Search Testing Google Powered Search Results”. Yahoo confirmed they are testing using other search ranking providers, including Google. link]. link]. link]. That concludes your weekly pulse.
  • FATHOM  |  THURSDAY, JULY 9, 2015
    [Google] Consumer Brand SEO Pulse: 7.9.15
    Yahoo is using Google search results, Google is penalizing spammy schema markup and Facebook is allowing native publishing. Yahoo Search Testing Google Powered Search Results”. Yahoo confirmed they are testing using other search ranking providers, including Google. link]. link]. link]. That concludes your weekly pulse.
  • ANNUITAS  |  THURSDAY, JULY 9, 2015
    [Google] Leadership: What Are The Essential Traits?
    Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Did they: TRUST. COMPASSION. STABILITY.
  • BIZNOLOGY  |  THURSDAY, JULY 9, 2015
    [Google] Is the web dis-integrating your value chain?
    Now Google is trying to eat Expedia’s and TripAdvisor’s lunch by allowing booking directly from the search results. Don’t look now, but the web might be ready to eat your lunch. Are you a hotel chain? How many different disruptions have you lived through? That whole value chain is under attack. Look at Uber. It might work.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 8, 2015
    [Google] How Social Media Affects the Law
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Social media is destroying the legal system. It is tearing at the fabric of our laws. Manipulating our fundamental rights. And eroding our justice system. Okay, maybe that was […]. Author information. Ethan Wall. Ethan Wall contributes a monthly column on Social Media and the Law.
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