• FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Google] Facebook vs. Google: Choosing Between Digital Advertising Giants
    Facebook and Google. And while Google and Facebook’s advertising platforms certainly differ, comparing and contrasting them is helpful for those trying to make the difficult choice between these digital giants. Getting the Most Bang for Your Buck Facebook vs. Google. Google Adwords : Paid Search. Did you like this post?
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Google] “I Want My Team to Use Social Media.”
    Google+. Sharing your content on Google+ may not seem like the most valuable use of time, but if your team engages with each post by clicking the “+1” button on each piece of content, this is an indicator to Google that can help to boost your ranking. But you know you can amplify your efforts if your entire team gets involved.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Google] 6 Easy Ways to Predict Content Marketing Trends
    So when Facebook’s sinking all its resources into its Profile Expression Kit , Instagram introduces a new feature that appears to directly mirror one of Snapchat’s , or Google steps up with a new app that’s positioned to be a force in the market, keep tabs. Ask the right questions. What is trending? People Watch.
  • KEO MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Google] Planning for Search Engine Optimization in 2017
    Using a schema markup is becoming increasingly important with Google and with the ever-changing user trends. Schema can also be particularly helpful when Google decides to display rich answers, such as Quick Answers or a Rich Card. Google has been experimenting with the search engine results pages (SERPs).
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Google] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    Google Analytics. Who that has a site has Google Analytics installed on that site? Google Analytics is one of the biggest tools that you can have on your site. What’s also great and a little bit of side note but through Google Analytics we can track all these clicks. Want to turn your website into a staffing ATM?
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Google] Will the Era of Knee-Jerk Content Marketing Ever End?
    Or maybe Google, Coke, and Mashable fans had Retweeted it? Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. Although the piece was driving steady organic traffic even a week after it had been published, there were only three people who had come from Twitter.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Google] Voice Search Strategy: What Marketers Need to Know Now
    Voice search, as we today know it, dates back to the early 2000s, when Google first began to tinker with how voice recognition could be applied to their products. That was a primitive version of voice search in which users called a phone number provided by Google, asked a question, then opened their desktop browsers to reveal the results.
  • ACT-ON  |  FRIDAY, SEPTEMBER 23, 2016
    [Google] 7 Things You Need to Know About Optimizing for Mobile in 2016
    If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Google’s latest announcement about mobile search and what it means to you. Google Mobile Friendly Website Resources for Developers. Start testing!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Google] Why Business Travel Is Making You Sick (And What You Can Do About It)
    However, with the help of sites like Yelp and Google Maps , it’s easy to make a spreadsheet or list on your phone of what options are available near each hotel you stay at. I recently read that 45% of Millennials want to travel more for business. Are they crazy? mean, I get it. You’re not eating healthily -- which is trickier than it looks.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Google] Content Methodology: A Best Practices Report
    resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Google] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Google] Content Marketing Playbook: Strategy and Roadmap
    you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Google] Evangelizing a Content Marketing Program
    And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. Content Marketing: Why 7 IV.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Google] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Google Analytics. Part of a suite of free and paid tools provided by Google. Google Analytics provides a wealth of data at your fingertips. And, in this case, it helps you understand whether your web pages are well positioned to rank in Google’s search results. On-Site Tools. Moz’s Open Site Explorer. Hotjar. SumoMe.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Google] How To Increase Referral Traffic And Get More Leads
    The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. Google and other search engines consider these links and social signals as positive ranking factors as long as they are coming from trusted websites. What Is Referral Traffic?
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Google] 8 Keyword Research Tools for Search Engine Marketing in China
    Though Google is a global giant, it’s banned in China. When I am thinking of a keyword research project, I like to think of it like fishing. To prepare a full table of sashimi to treat your honorable guests, you have to catch the best fish – a rich variety that will suit many tastes. The Dropdown Keyword Suggestions and Related Search.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Google] 50 Facts about online consumer behavior not to ignore
    Google ). Google). Google). Google). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. FINDING YOUR AUDIENCE. Conductor ). Interbrand ).
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Google] Marketing Guru Covers: Social Posting and Targeting
    Google+. Google+ is one of the most interesting social networks out there. While it hasn’t caught on as much as Google would like, most companies and people have Google+ pages. When companies sign up for Google Places and people sign up for Gmail accounts, they create Google+ pages. Facebook. Twitter.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Google] What Fabric Might Mean for Digital Storytelling
    Is there a place in all this for businesses to join in on the augmented reality diary format like they have with Waze and Google Maps? Google rolled out Glass and Cardboard VR glasses, and Oculus Rift partnered with multiple major enterprises to work on marketing transformation through experimental means. Why Fabric? Why Now?
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Google] How to Make Your Job Descriptions More SEO-Friendly
    Just as marketers try to optimize their web pages to rank highly in Google, savvy recruiters optimize their job postings to rank highly in job search engines when candidates do job searches. [The following is a guest post provided by Glassdoor.]. How does that work? Here are 6 SEO tips to jumpstart your posting performance: 1. ” 2.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Google] How to Incorporate User Generated Content into Your Nonprofit Marketing
    It comes up in Google searches and social media searches. A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. People can be influenced by the content your organization creates, but they love love love hearing from your current constituents more. Run a contest.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Google] 4 Steps to Get Started with Marketing Automation
    Measure it : Your platform should sync with Google Analytics, Adwords, and your other measurement tools. Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. And, frankly, it can burn up a lot of your precious time. We understand your pain.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Google] How to Engage Your Audience Using Digital Advertising
    In fact, Google recently announce that it's making a conscious effort to crack down on websites that employ those types of ads ( read more on that here ). 2) It disrupts browsing experience. Let's take a look at how digital advertising can be made more inbound-y using Google AdWords. Absolutely, but it's all in the execution.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Google] How Gimlet Hacked Slack to Reinvent Its Comments Section
    And monitoring an entire online community isn’t a practical alternative for newspapers and magazines with dwindling resources. (A notable exception is The New York Times, which employs a full-time team of “ community managers ” and just announced a partnership with Google Jigsaw that will rely on “ robot helpers.”).
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Google] The Content Marketer’s Guide to Beating Writer’s Block
    Do a quick Google search to find out if there are any Slack channels for your target audience (please note that some communities do have application processes) and start asking questions. Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice. Adopt Preventative Methods.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Google] Scrolljacking: The Good, The Bad, and The Ugly
    Doing a quick Google search, you can find plenty of strong opinions on scrolljacking , most of which reveal vehement opposition. In its simplest terms, scrolljacking is the web industry term for repurposing the scroll wheel/motion for something other than the expected advancing up or down the page. Technique 0: Parallax. Web Design
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Google] Why Targeted Audiences Are Important in Online Advertising Campaigns
    Think about when you fill out a Facebook profile, LinkedIn profile or anything to do with Google. You might need to target niche candidates through a campaign on Google or want to create brand awareness through remarketing. One of the incredibly effective features in online advertising comes in the form of detailed target audiences.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Google] Selling is to hunting like marketing is to trapping
    There’s a money value and it’s more than the 1%, 4%, etc, that affiliate marketing can offer, and surely a lot more than anything you can get from Google AdSense and Amazon Associates. Always remember: don’t forget to keep on selling. Put that coffee down,  coffee’s for closers only. Are you a digital PR god ?
  • CAPTORA  |  TUESDAY, SEPTEMBER 20, 2016
    [Google] Getting SEO Right: Simple Steps to Better Organic Rankings
    Google is still a Bot. Google still uses a web crawler (or spider) called GoogleBot to access your site. Well, because web content is accessed and discovered by Google with a bot(s), not a human. However, focus on correcting errors found in Googles free ‘Mobile Usability Report’ as well. Also, setup Google Search Console.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Google] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which  focused on improving “conversational search” at its core.
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [Google] How To Improve Campaign ROI With Predictive Lead Scoring
    As a result, you would likely look at the number of leads generated from each channel and reinvest your money according to that outcome : Based on these results, you would decide to double down on Google ads and sponsored content because of the high volume of leads they’re generating and their low CPL. Campaign Round 2.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 20, 2016
    [Google] How to Run a Webinar: Define Your Invitation and Registration Process
    Don’t forgot to include a shortcut for the user to add the event to their calendar of choice ( Outlook , Google , etc.) in your thank you for registering and reminder emails. This is the fourth installment in the series How to Run a Webinar. You’ve picked your ideal webinar service provider. Define Your Webinar Invite Process.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Google] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    In terms of visibility, the page has driven nearly one million page views through organic search, ranks on Google’s first results page with 71 keywords, and in some instances even outranks the US government’s own Healthcare.gov page. After all, it’s the law. For the most part, Americans knew this was a big deal.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Google] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    There are dozens of specific tools that could be mentioned, but popular free tools like Google Analytics and Google Search console should be on the list. Google and the other major search engines now place much more emphasis on link quality than link quantity. Creating goals and tracking outbound clicks in Google Analytics.
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Google] 3 Gaming Trends About to Take Over the Media World
    Following the success of Oculus, Google, Sony, Samsung, and HTC have all developed their own VR headsets. Some people tend to think of gaming as a niche hobby. But I always felt otherwise. Video games have consistently out-earned Hollywood. Most Most people probably have at least one gaming app on their phone. Influencer marketing.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Google] What is Nurture Marketing? Pt. 1 – The High Level
    Additionally, Google is owning the customer experience, audiences are more impatient than ever, and the marketing technology landscape has exploded. I’ve been writing quite a bit about marketing strategies in the past few weeks. Transformational Marketing. Integrated Marketing. Now, it’s time to talk about Nurture Marketing. Are they fluff?
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Google] MarTech Europe preview: here’s what to expect in 6 weeks
    As a follow up to my discussion with the speakers from the marketing clouds, I will then moderate a discussion with marketing tech disruptors — including Google Analytics 360 Suite and Mautic, an open source marketing automation platform. Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Google] 20 Examples of Social Proof in Action
    Excessive negative customer reviews in Google Search results can result in a loss of up to 70% of potential customers. I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds. Score.). Needless to say, I'm now the proud owner of the human-version of said dog bed. 10) Yelp.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Google] How to create a winning strategy with crappy content
    It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.” If you don’t believe me, try competing with Hubspot in the content space.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Google] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can't keep up with your own? 11 Ad Agencies to Follow on Twitter. 1) R/GA. Handle : @RGA. August 31, 2016. July 19, 2016.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 17, 2016
    [Google] Should Your Content Marketing Strategy Still Include Guest Posting?
    quick Google search will tell you that at the time this article was written, James Patterson has composed 147 novels. Guest posting has long been a common tactic in the content marketing strategy toolbox. Should brands be inviting guest posters to submit content? Should they be willing to guest post on other pages? That’s strange.
  • VIDYARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Google] Video Marketing How-To: A Year of Videos
    As we can see from Google Analytics, Filming Outside the Studio yet again topped the list, and had a really high average time-on-site as well. Hello and welcome to a special episode of Video Marketing How-To! First off is the big question – is anyone actually watching all these videos? Thankfully, the answer is yes! See you then!
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Google] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? That’s assuming your content is indexed, optimized, and technically correct enough for Google to even find it. Two hundred factors. That’s a lot to account for in your SEO strategy. Endorsement.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Google] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    According to Kim, the future of shopping online is going to be less about stumbling upon something in Google and more about customers actually expressing their preferences for brands. Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. New technologies were being introduced.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Google] 7 Ways to Create More Interesting Content for Your Blog
    For example, the phrase “content is king” has been on the radar at least since 2004, according to Google Trends, and most of us were sick of it by 2005. Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. Old topic … new spin. If so, you aren’t alone. Key takeaway.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Google] Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
    ” At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook. facebook and @google offer similar #ad products. Facebook and Google both extensively use external logins as a way to sell better retargeting to ad partners.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Google] Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers
    Luckily, Google has made that easier with their announcement that Gmail will begin supporting emails created with responsive design later this month. This GIF from Google illustrates the difference: If you’re design-minded, Google is making this possible by means of CSS media queries. What's changing?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Google] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    You know, the kind that pull in over a hundred Google searches per month? Thanks to our efforts in high-volume keywords, we moved Client A from a 100+ ranking for high volume keywords to the top of Google in just eight weeks. This keyword was a ready-for-conversion opportunity — the dream Google result. Not always. Traffic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Google] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    You combed through Google Analytics and analyzed existing rankings, you identified top keyword opportunities in Search Console, etc. SERPStat : A free keyword tool that scrapes Google search results to provide you with keyword suggestions. seconds skimming articles before they ever settle on one to read! But where do you even begin?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 15, 2016
    [Google] What is structured content?
    It’s not enough to code your pages as Accelerated Mobile Pages (AMP) , per Google’s specs. As Google’s graph from a couple of years ago shows, mobile users are quickly becoming the primary users of digital content. Google’s report on query volume growth per device type. That won’t cut it.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Google] How Mobile, Voice & Social Are Changing SEO [Infographic]
    And while Google's algorithm updates as we known them have notoriously favored text-based updates for desktop and mobile, gaining SEO momentum in the future requires marketers to shift their focus a bit. "Getting found" isn't a new phenomenon for inbound marketers. What about voice search? What does this mean for marketers? Habits change.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Google] ‘We’re Not Selling Ads’: Adblock Plus Responds to Backlash About Its Acceptable Ads Platform
    The Wall Street Journal reported that Adblock Plus had partnered with Google, AppNexus, and ComboTag on the network, and that they’d all split the revenue. How was the world’s largest ad blocker launching an ad network—and why were advertising giants like Google and AppNexus working with it? BWwIsH2mJy. Classy. Exactly.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Google] Does Live Video Make Sense for Your Content Marketing Strategy?
    Manchester United cleverly used Google+ boost “attendance” for a match against Liverpool, and gave a handful of fans the opportunity to watch a match from the front row without having to step outside their front door. You can find a ton of stats about the rise of live video. They’re all impressive. Fear of missing out. Enter live video.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Google] Getting the Most From Your Marketing Assets
    Twitter  users enjoy accompanying images,  Facebook  users get giddy over pictures (and often can’t stand asking for “likes”), and  Google+  followers tend to be passionate brand advocates. targeted Google+ group is a good choice for a brand survey. In fact, it’s something that gets better the more you invest.”
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Google] Multi-Touch Attribution, A Full User Debrief
    Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.) Multi-touch attribution is a martech function of an advanced attribution solution. But multi-touch attribution is broad topic that spans a plethora of models, integrations, and strategies. What is multi-touch attribution? Time decay.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Google] Six steps to increase your app conversion rate
    And while Google Analytics doesn’t take long to set up, it does take a few days to decide which data are useful and pertinent to your app. If you’re new to using Analytics, I’d recommend downloading Google’s Primer app to help you along the way. Google Analytics. Google Primer. 3. Gather data.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Google] Selling Digital Content? Seven Questions to Answer
    When your site does not look good on a phone, you are hurting conversion, AND Google is ranking you lower, so you are missing out on prospects as well. The publishing business model is undergoing a transformation. Why the change? It’s risky to depend so heavily on advertising. Over the past five years, 35% of print ad spend has dissipated.
  • 3D2B  |  TUESDAY, SEPTEMBER 13, 2016
    [Google] B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid
    Easy Click Comparisons With the click of a mouse and a Google search, buyers can find several companies offering similar products/services. We all love the sales funnel…at least in concept. Visually, it’s the perfect model: Our leads pour into the top of the funnel. And buyers flow out the bottom. Or do they? The Changing Buyer’s Journey.
  • FATHOM  |  TUESDAY, SEPTEMBER 13, 2016
    [Google] 3 Timeless SEO Strategies You Need to Incorporate into General Marketing
    Even if I haven’t read what the experts think about tactic X or what new thing Google has added to their search results pages, I can usually predict its importance and how critical it is to implement. Google’s goal is to provide the most relevant search results possible. This is why Google loves websites with  outstanding content.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Google] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Using display ads is another great way to get your content offer on relevant websites instead of Google search. Rank higher on Google. Then once you know a visitor wants to rank higher on Google, if you create an ebook around that topic, it’s highly probable that this visitor is interested! Where do they go to get information?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Google] A Brief Timeline of the History of Blogging
    In 1999 alone, Blogger , (which would go on to be acquired by Google ), LiveJournal , and Xanga all launched. Less than a year later, Google would debut AdSense , which paired blogs with relevant advertisements (at the discretion of the blogger). February 2003 also marked Google's acquisition of Pyra Labs -- the makers of Blogger.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 13, 2016
    [Google] What Makes a B2B Blog Post Get 100 Upvotes on Inbound.org?
    Google will soon start punishing mobile sites that show hard-to-dismiss popups. How to deal with Google’s new pop-up rules. You see, today one of the biggest reasons to keep your headline concise is that a longer headline will get cut off in Google Search results. If you want the best B2B marketing news, there’s one place to go.
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Google] How to Breathe New Life Into Old Content
    Google cannot tell how long a session lasts on a one-page visit, so pay no mind to “session duration.”. See your Google Search Console account for this data.). Could you add schema tags to make this page show up better in the search results, or for Google’s rich answers ? Is it 1,000 pieces of content? 3,000? Like a lot more.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Google] Why You're Thinking About Digital Marketing Analytics All Wrong
    The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. From Google? Looking at top-level web analytics metrics like traffic is only part of the puzzle. Via Facebook?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2016
    [Google] ?????????SEO Copywriting Buzz: Part 2
    They’re trying to magically transform a 500-word article into 2,000 words because “it’s what Google needs.” Check Google Analytics and see how your current blog posts are positioning. Then, ” I hear you. I’ve felt the exact same way. A lot of writers (maybe even you) are squirming in frustration.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2016
    [Google] 8 Strategies to stand out when you’re late to the content marketing game
    In essence, you are creating Content Shock for your competitors — dominating a content niche so that Google juice flows in your direction. By Mark Schaefer. You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Move to an unsatured social platform. looked it up.
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Google] Prepare to Be Ignored if You Don’t Have Subscription Goals
    Google doesn’t even know what they are doing with Google Plus. I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet. These companies are some of the most innovative in the world and create many of the products you use on a daily basis both personally and professionally. This has to change.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Google] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. They must keep up with social trends, create immense amounts of content, and constantly distribute it across various social channels to maintain audience engagement. But this race gets very tiring. What is Employee Advocacy?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Google] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group. Google Hangouts On Air. Note: As of today (September 12th) Hangouts On Air will move from Google+ to YouTube Live.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Google] A Brief History of Online Advertising
    Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. Google wanted to create a sponsored search experience that generated revenue without compromising the quality and relevancy of search results. Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? Image credit: Wired.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 9, 2016
    [Google] ‘Beyond the iPhone,’ And 6 Other Stories You Should Read
    Wired: Google’s Clever Plan to Stop Aspiring ISIS Recruits. Google’s incubator, Jigsaw (previously known as Google Ideas), is working on a program that targets aspiring ISIS recruits, redirecting and reeducating them. Vanity Fair: Burritto-Delievering Google Drones Are Headed to College. It’s too smart.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Google] A User Experience Design Process that will drive your Website’s Performance
    On the other hand, study after study has demonstrated that Google tends to rank long content higher than shorter pieces. So keep your images file sizes as small as possible, remove or optimize scripts that run on your pages, and consult Google’s PageSpeed Insights tool for specific advice to streamline your pages. No Patience. link].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 9, 2016
    [Google] Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In
    If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. If they want to hit you for this, there’s not a great defense.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Google] Skyword’s Top Takeaways from Content Marketing World 2016
    There are tons of channels that drive traffic to your site, but you need to diversify your distribution strategy so that when something major changes—like a Google ranking algorithm—you’re at a lower risk of having a huge dip in traffic. Watch social/Google trends. Co-written by Linsey Morse. Wednesday. Strong opinions. So what?
  • SNAPAPP  |  FRIDAY, SEPTEMBER 9, 2016
    [Google] 5 Skills Every Demand Gen Marketer Should Master
    Demand Gen Skill to Master #1: Google Analytics. Google Analytics is the widely accepted standard in content measurement tools – and the first thing every demand-gen marketer should master. Google Analytics Academy is a great place to learn the fundamentals. How do you know that your demand-gen efforts are producing fruit?
  • VIEWPOINT  |  FRIDAY, SEPTEMBER 9, 2016
    [Google] Three “Lies” That Plague B2B Businesses Today (Part One of Three)
    If they’d taken 5 minutes to Google me, they’d know this. Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their answers. Principal.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Google] See What Content Marketing Success Truly Looks Like
    Subject matter – Using tools like Google Trends, you can uncover important breakout terms for which there are few instructional resources available to the audience. On the day Traction News was listed as a Google News provider, website traffic went up 534%. Agency of the Year (fewer than 100 employees). Content Marketer of the Year.
  • BIZIBLE  |  THURSDAY, SEPTEMBER 8, 2016
    [Google] How To Measure and Improve Your B2B Content Marketing Using Engagement Reports
    For this example we’ll use keyword competition level, as estimated by Google. Lead reports and web traffic metrics both lack accuracy when it comes to measuring the effectiveness of content marketing. leads report tells us whether our content is compelling enough for readers to submit their contact information. Click image to enlarge ).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Google] 8 Necessities of a High-Converting Blog Design You Should Be Looking For
    Studies show that on average, the #1 search result on Google has 9 images and if those images are high-quality, they are likely to get 121% more shares. Use Google Analytics to find your average user’s on-screen time. So, apparently, there’s a show on Disney Channel called Dog With a Blog. Yes, you read right. So, test it out!
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 8, 2016
    [Google] Web giants advocate for readers, and that’s a good thing
    Google already understands this responsibility. Google executives have made it clear that their mission is to deliver search results that most closely match what the user is looking for, not just those with the right  keyword combinations. Google has never lost respect for the value that news publishers brought to society.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 8, 2016
    [Google] The History of the PDF and Its Marketing Limitations
    Copywriter Aaron Orendorff uses PDFs to create lead magnets around some of his most popular content: “Right now, I’m reverse engineering a PDF on my highest ranking Google content,” he said. Today there are millions (maybe billions?) of PDFs living on the Internet. The History of the PDF. Image source. Can you imagine the headache? eBooks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 8, 2016
    [Google] Is content swiping smart marketing or brand desperation?
    When I did my web search, Google directed me to the Forbes article, not the original Quora answer, because of Forbes’ superior site authority in the eyes of the Google algorithm. By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Google] Why Nonprofits Should Start Inbound Now
    Google takes more backlinks to content as an indicator of high authority, so ranks it higher. Internal HubSpot research has found that companies that blog at least 15 times each month see 5 times more traffic than those that don't. Some MIT smarties studied HubSpot's ROI specifically and found that users generated 4.1 You have to work at it.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Google] The 11 Weirdest Branded Video Games
    Your goal is to figure out the fastest, safest route from point A to point B on a Google Map. A couple weeks ago, Warby Parker, the trendy glasses startup, announced its first video game: Worbs. Made in collaboration with gaming magazine Kill Screen, Worbs is a simple in-browser matching game good for helping you kill five minutes.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Google] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Search engine optimization is a technique designed to make your content accessible to interested audiences and help key pages on your website rank well in Google. Try Google’s Keyword Planner to search for keyword areas and check their volume and competition metrics. traffic) from Google, as well. How is it written? 300+ words.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Google] Does Your Healthcare Content Speak Your Audience’s Language?
    Is search volume high according to Google’s Adwords platform? Have you ever taken a trip to the chemist? If you’re like most Americans, you would be confused by someone asking if you need to visit the chemist. Yet, this is actually a normal term in many non-American, English-speaking countries. Who are your keywords written for?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Google] Discover Where Your Competitors Are Beating You Online
    Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. Inbound links are a key component of Google’s assessment of your website’s authority and popularity. Every company has competitors. Forms. No problem.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Google] Google Analytics can now summarize your data with automated insights
    Google’s making it easier for Google Analytics users to find the important trends in their data. The change is already live in the Google Analytics app for iOS and Android, where, in the Assistant screen, you should now see automatically generated insights. Brands & Marketers
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Google] How to Leverage Google Analytics for Digital Marketing Success [Presentation]
    Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Presentation via Slideshare: Need more information?
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Google] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer’s open architecture pulls in comprehensive customer information and activity data through prebuilt connectors with sources like Salesforce, Marketo, Oracle Eloqua, Pardot and Google Analytics. Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. About Infer.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Google] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    that provides LinkedIn services for tech companies: ——————————— When people google you, they find your LinkedIn profile. Judy Schramm Fails to Understand That Buyers Connect with Experts First – Not Companies. You will be proud of the way you look on LinkedIn. Have a great day.”
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Google] 5 Copywriting Techniques That Affect SEO
    Google has stated that they don’t actually count words on a page and use it as a ranking factor. Although Google doesn’t use social shares to influence rankings, social shares still matter. It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. Write for the User First.
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Google] Is Your 2017 Marketing Budget Ready?
    App indexing on search engines. I f you perform a Google search on a mobile device, the search results will include not just web pages, but also relevant content that is within an app. Google and other major search engines constantly modify their indexing methods. With the new year comes a new set of challenges for marketers.
  • OPENTOPIC  |  TUESDAY, SEPTEMBER 6, 2016
    [Google] How a Google Analytics change may be skewing your view of SEO’s value
    The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on Opentopic. – When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Tracking these statistics can literally.
  • OPENTOPIC  |  TUESDAY, SEPTEMBER 6, 2016
    [Google] How a Google Analytics change may be skewing your view of SEO’s value
    The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on Opentopic. – When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Tracking these statistics can literally.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Google] Recruit Better Candidates with Re-Recruiting Tactics
    With a Re-Recruiting campaign, you can: Show up at the top of more Google search results. Returning visitors to your job board are 2x more likely to apply to a job than a first-time visitor. Why does that information matter to you? Well, it means that you need to focus more effort on herding candidates back to your website. The problem?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Google] Remember to market to your own influencer network
    Contactually knows who I have emailed before because it takes control of my Google Mail for Business mailbox and can not only search my inbox to the beginning but it can also cross reference the contacts I imported via LinkedIn with the contacts in my inbox and Google contacts and then universally remove duplicated, at least on Contactually.
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