• KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Google] Marketing to the B2B Millennial: 6 Things to Remember
    Combining my own thoughts as a millennial in the B2B space with data from a couple recent industry reports from the IBM Institute for Business Value and Google/Millward Brown Digital , I’ve come up with a few things that are critical for B2B marketers to consider: 1. If Google trusts you, they trust you. Did you know? 3% of U.S.
  • BIZNOLOGY  |  TUESDAY, MARCH 24, 2015
    [Google] A couple Google Webmaster Tools tips and tricks
    'Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Do it for Google. There’s two ways to signify your language and location to Google and they are through the use of Hreflang Tags and through Country Targeting.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Google] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    For technology services firms, we recommend LinkedIn, Twitter, Google+ and even YouTube. 'While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. To gain 100 new LinkedIn followers?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 24, 2015
    [Google] What Causes People To Click On Social Media?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | What Causes People To Click On Social Media? 'The brain is a wondrous piece of work. Have you ever done something without thinking about it? Have you ever said something out loud that you were thinking in your head? Sure you have. We all have done that at one time or another.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Google] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    Google Internal Data found that consumers search for March Madness information as early as January and far into April, after the champions have already earned their title. 'Author: Ellen Gomes March Madness, the NCAA college basketball championships, takes the country by storm every year. What is March Madness? And those are just the fans.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Google] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    However, with the recent news that Google will be indexing tweets … again  ?remember remember the pre-2011 glory days with Google Realtime Search ? The Search and Social Media Marketing Cycle: Fundamentally, what Google does best is to help people find things. 'Fun fact about me, I actually met my fiancé on Twitter.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Google] Content Marketing ROI Starts With A Strong Business Case
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. But we aren’t sitting around waiting for it.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Google] 12 Tools & Resources to Help You Create Better Buyer Personas
    2) Google Hangouts. Skype has a list of useful tools you can use to record Skype calls, and Google Hangouts are automatically recorded. 5) Google Forms. Google Forms are perfect for capturing quick opinions or feedback on certain topics. 7) Google Docs. Google Docs can work in a similar way. 4) SurveyGizmo.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Google] We’re Hiring at KEO Marketing!
    Other qualifications include skills in Google Analytics, Google Webmasters, Moz, Marketing Automation tools as well as working with large data sets in Microsoft excel, creating reports in Excel, Word and Powerpoint. Performance Analyst – Email Marketing Coordinator. Apply for this position here. Web Developer/Print Production Manager.
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Google] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    An Android version is apparently in the works, but for now Android users must content themselves with downloading the “ Meerkat-unofficial watcher app ,” on Google Play, which allows you to at least view others’ Meerkat streams even if you can’t publish your own. 'Is it just me or is social media getting progressively more, well, social?
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Google] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    11) Nate Desmond , Associate Product Marketing Manager at Google. Nate used to be a marketing analyst for YouTube, and he currently works at Google as a product marketing manager. 'I''ve always been in awe of growth hacking. Unfortunately, I''ve found many of these blogs to be repetitive, monotonous, and frankly quite boring.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Google] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Buyers are much more likely to do a Google search to find and evaluate a firm than to check personal references. In fact, Google will begin ranking websites that are responsive , or “mobile-friendly,” higher in search results soon, making responsiveness a necessity for firms. On Google+ or LinkedIn?
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Google] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    Google Analytics IQ & Adwords Certifications).” had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. – our Google Partner status. B2B Web Strategy Google Analytics Online Marketing Beat the Veep.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Google] Customer Centricity Slogan or Experience?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Customer Centricity Slogan or Experience? 'When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Of this group only 14% indicated that customer centricity was a hallmark of their brand. Being customer centric feels like a no-brainer goal.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Google] Why Marketing Needs to Fix the Customer Experience
    In fact, if we take a look at Interbrand’s annual ranking , we’ll see Apple, Amazon, Google, Disney, McDonald’s, Mercedes and Toyota all hanging about in the top 15. 'We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Google] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
    Weill published a Google Doc with a list of NYPD-edited articles, showing the edits covered a wide range of topics, including lots about popular culture (my favorite: NYPD Blue tough guy Andy Sipowicz ). We asked Wikipedia expert William Beutler to comment on this news story. The History of Self-Interested Wikipedia Edits. Wikipedia editors.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Google] 5 Landing Page A/B Tests (And Their Surprising Results)
    With the rise of Google Adwords came the importance of relevancy between ad copy and landing page copy. 'Intuition is a powerful and often unexplainable phenomenon of human nature. Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or intentions. How about a combination of both.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Google] A Detailed Guide to Using Slideshare Analytics
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. 'Slideshare has become a staple of content creation in recent years. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Google] How Much Do Hospitals Spend on Google AdWords?
    health systems and hospitals that conducted Google AdWords advertising with Fathom in 2014. The post How Much Do Hospitals Spend on Google AdWords? 'As a follow-up from my previous post “ How Much Should Health Systems Spend on Search Advertising ? All data points in this report are from U.S. What’s included?
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Google] 9 Smart Ways to Measure Your Sales Enablement Efforts
    But before you post it up on Google Drive, think about how often you’ll be making updates to those documents. Tip : Simply using a Google form or setting up a basic Survey Monkey are easy ways to set up a survey if your company doesn’t have a license for other software. Traffic? Check. Leads? Check. Opportunities? Check.
  • BLOG MY CALLS  |  THURSDAY, MARCH 19, 2015
    [Google] 7 Reasons Your Bounce Rate is Crazy High
    'Whether you go by the Urban Dictionary or Google definition, when someone decides to “bounce” it’s usually not a good thing. Your “bounce rate” in Google Analytics represents the percentage of single page sessions on your website. Why is Bounce Rate Important? They didn’t find what they were looking for. Driving Down Your Bounce Rate.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    someone $12 an hour to run a Google keyword. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Google] What the Plus! Google + for the Rest of Us
    'This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Google] Google Hummingbird - The Marketer's Guide
    'Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    'Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    'Stop pushing your message out and start pulling your customers in
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Google] 3 Top Takeaways from SMX West 2015
    At SMX, mobile was the conference headline as Google announced they would be releasing a mobile-friendly ranking algorithm on April 21st. To me, this is a very big deal, especially as Google never announces algorithm release dates. Google told us it had been experimenting with mobile ranking factors recently, and now it is here. To
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Google] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    brand new blog post has no authority when Google first indexes it. 'Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. Be Patient.
  • FATHOM  |  THURSDAY, MARCH 19, 2015
    [Google] Consumer Brand SEO Pulse: 3.19.15
    Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool”. Last week, Google announced a new report in Webmaster Tools that shows what resources you’re blocking GoogleBot from and how that affects what Google sees. lot has been changing with Google’s structured data. link]. link]. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Google] Ad Injection: Whose Media Is This?
    It is a rather young phenomenon, but perhaps once one of the Internet giants like Google or Facebook start to see the effects of this in their data, we’ll be hearing about it big time. 'By Merav Chen, {grow} Community Member. Ad Injection is a type of adware, but one that is difficult to detect and prevent. Who is this affecting?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Google] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    Come April 21, Google will begin penalizing sites that are not mobile-friendly, meaning your brand will lose all of those mobile window shoppers to a competitor –– not to mention your good SEO rankings, too. 'Brands with both a physical and digital presence make almost 30% more in revenue. Simple: a consumer-wide shift in shopping habits.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Google] How Fashion Brands are Partnering with Bloggers for Big Results
    Kristen on Google+ | Twitter | Google+ | LinkedIn | How Fashion Brands are Partnering with Bloggers for Big Results by Kristen Matthews - Maximize Social Business. 'From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Google] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    Google’s autosuggest is a free option: just start typing your test keyword into a Google search window, and make note of what Google suggests. Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. Google is tracking all of that. Unread.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Google] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    Consider these questions: Is your site integrated with Google Analytics? Google recently announced that, starting in the very near future, “mobile-friendliness” will be a part of its search algorithm. On Google+ or LinkedIn? After all, 80% of prospects will look at your website when evaluating several firms.
  • THE NEW STRATEGIST  |  WEDNESDAY, MARCH 18, 2015
    [Google] Marketing Doubleshot Podcast – Ep. 5 – Brands as Media Companies & Google’s Doorway Page Update
    Additionally, Jon and Josh discuss the news of Google’s latest algorithm change, taking aim at doorway pages, and what it means for your SEO strategy. Google To Launch New Doorway Page Penalty Algorithm - searchengineland.com/google-to-laun…gorithm-216974. The post Marketing Doubleshot Podcast – Ep.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 18, 2015
    [Google] Reality Check: 5 Changes in B2B Marketing You Need To Know Today
    'Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. Since 2012, Google saw 91% growth in use of mobile throughout the entire path (rather than at just the initial stages of research). 1: A shift in B2B researcher demographic.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Google] How to Rejuvenate a Troubled B2B Brand
    Yes, you want to validate your new brand with the Google search algorithm. 'Two months ago, I wrote an article titled The Economic Value of Your Company Brand. One of the points I made in the article is that you are sometimes better off if you are starting off with a clean branding slate. Decide where you want to be in five years.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Google] What Is Thought Leadership? And When You Should Use It?
    simple Google search can help you answer that question. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'Few terms raise the ire of the buzzword police more than thought leadership. But But what is thought leadership? Let’s start by getting on the same page. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Google] Three huge ideas to build your networking momentum
    In fact, when I Googled networking I came across articles like: Networking Success In Just 10 Minutes A Day How To Network Your Way To A New Job In Just 5 minutes A Day The 5-Minute Networking Plan To which I’m like, “HUH?!” I’ve put a lot of stock, time, and energy into these wins. It also takes a wholly human effort.
  • SYNECORE  |  TUESDAY, MARCH 17, 2015
    [Google] 5 Ways to Personalize Content for Anonymous Visitors
    You can personalize content based on what a visitor searched on Google to get to your website. 'Believe it or not, you can actually personalize your web experience for anonymous visitors. Although it sounds strange, it is possible to personalize content for people you know nothing about. Device. Search Term. Referral Source. Past Behavior.
  • BLOG MY CALLS  |  TUESDAY, MARCH 17, 2015
    [Google] 7 Free Keyword Research Tools for Marketers
    Google’s Keyword Planner. While Google’s Keyword Planner offers a good place to start, other tools may offer more help for long-tail keyword selection. Google Autocomplete. The Google search box is an obvious but helpful option for some basic long-tail keyword research. Keyword Tool. Übersuggest. AdWords Search Terms.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Google] 7 Ways to Create a Long-Lasting Relationship Between Content and Design
    Google is a star example of this. 'When it comes to building a strong brand, no matter what your industry, every company''s key to success starts with stellar content and equally stellar design. Whether you’re creating a website, infographic, print ad, email campaign, blog post, social media account, etc., Let’s admit it: we’ve all done it.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Google] Happy St. Patrick’s Day from Find New Customers!
    Google Ads     $  2.75. 'The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Patrick’s Day! We call ourselves Likeable because Find New Customers is partnered with Likeable Local , which is Social Media Marketing Software to make YOU more Successful.). Despite our slow connection.) Jeffrey L.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Google] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    There is rarely a classic, “ten pack” of organic search engine results when searching Google. First, and often through the webmaster integration of structured data , Google is able to provide a more detailed search result experience. Structured Data Examples. Direct Answer Example: Action Items for B2B Marketers?
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Google] 14 Tools & Resources for Conducting Market Research
    1) Google Insights Databoard. Google''s Insights Databoard offers interesting insights on how people browse and buy. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We are creatures of habit, especially when it comes to buying behavior. People don''t like change. census data.
  • FATHOM  |  TUESDAY, MARCH 17, 2015
    [Google] 5 Things Manufacturers Should Know About Call Tracking
    If they’re on their phone and do a Google search, they will find your business and call with the click of a button. 'Call tracking can be an excellent investment opportunity for your manufacturing business and will undoubtedly turn up many sales marketing insights along the way. You Don’t Need to Change Your Company Number. Easy-peasy.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Google] 10 Common Marketing Terms That You Won’t Hear In 10 Years
    There will still be plenty of work for SEO specialists willing to evolve with the technology and the business but in 10 years search engines will be so advanced that they’ll know before we even put our cursor in the Google text box what we’re looking for. am not an SEO expert, but I do have a feeling that Google wants SEO experts to fail.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Google] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    HS) I have this pet theory that Google will inevitably offer demographically targeted search advertising in the not too distant future. What would it mean to a company like Choozle if Google veered into this space in a more meaningful way? HS) Hi Andrew. Let’s start with a definition. What do people mean by “programmatic ad buying”?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Google] 17 Reasons Why I’m Lucky To Be In Business Development
    Google:  There are many reasons why all of us at eMagine are thankful for Google, but as for the business development aspect, it is very useful for research on the Internet. 'Being in Business Development in the B2B and Healthcare marketing world at eMagine is a very challenging yet rewarding position.  Patrick’s day?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Google] 5 Ways to Use Paid Search & SEO Together
    Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. 2012 Google study says just that. Keyword Research/Expansion.
  • BIZNOLOGY  |  TUESDAY, MARCH 17, 2015
    [Google] Enterprise automation: artificial intelligence in the making
    Social Business Ancient Greece Artificial intelligence Bill Gates Elon Musk Google IBM Massachusetts Institute of Technology Nick Bostrom Reddit Stephen Hawking People are starting to become concerned that the machines we create will eventually be able to turn around on us and betray the trust we have placed in them for so many years.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [Google] The Social Graph for Managing Influencer Relationships
    Twitter | Facebook | Google+ | LinkedIn |. 'Over the past decade, the new science of influence marketing in social media has evolved a lot. The first lists of influencers were based solely on the social score of the users. In 2015, social media influence (SMI) took a […]. Author information. Raymond Morin. Raymond Morin.
  • WEBBIQUITY  |  TUESDAY, MARCH 17, 2015
    [Google] 2015 SEO Checklist [Infographic]
    'As the search ranking algorithms used by Google and the other major search engines have become more sophisticated, the practice of SEO has gotten easier to explain (create great content, earn links) but much more challenging to execute. Do make your site accessible by including a site-search box and using breadcrumbs.
  • BLOG MY CALLS  |  MONDAY, MARCH 16, 2015
    [Google] Using Call Tracking with Your Click-to-Call Campaign
    When you run a click-to-call campaign through Google AdWords (or any other pay-per-call provider) you are charged each time an ad produces a phone call. These tests included a Holiday Inn Express and local tracking phone numbers were used as the ad extension number within Google AdWords. The Full Story. CTC Campaign Findings.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 16, 2015
    [Google] Social Media Image Size Guide [INFOGRAPHIC]
    This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest. 'I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 16, 2015
    [Google] Won marketing awards and guest post but I’m a Notre Dame grad
    Find New Customers is now on Google and Bing Maps as well, so just type Find New Customers into your favorite mapping software. 'Jeffrey L. Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. by the way.
  • THE NEW STRATEGIST  |  MONDAY, MARCH 16, 2015
    [Google] SEO Poison 2.0 – Revenge of the Linkfarmers
    In it, I wove a cautionary tale to marketers who are fed promises of ‘Page 1 on the Google!’ You see, Google doesn’t like websites that try to game the system. Google really, really doesn’t like them. In other words, if it sounds to good to be true, it most definitely is. Well, I’m glad you asked!
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Google] The Battle for Marketing Talent in Professional Services
    As a result, you need the skills to encourage greater visibility in search engines, and you need to ensure that these skills are truly up-to-date – in SEO, yesterday’s best practices can incur penalties from Google today. 'The world of marketing is changing, and it’s happening faster than ever before. Figure 1. Figure 2.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 16, 2015
    [Google] Designing Your Pinterest Pins “Mobile First”
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. '“The majority of the traffic to your content marketing will come from a mobile device in two to five years” and it’s time to think “mobile first” as part of your channel strategy says social media strategist Jay Baer. Clearly it’s time to make mobile a priority. Jeff Sieh.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Google] 16 Little-Known Google Calendar Features That'll Make You More Productive
    Or, ya know, your Google Calendar.Your Google Calendar comes with your personal Gmail address, and you can''t believe how simple it is to use and set up. With the out-of-the-box features in place, Google Calendar starts to feel a lot less simple. 3) Add a Google Hangout to your event. Google Calendar can help.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 16, 2015
    [Google] Get the Biggest SEO Bang for Your Content Marketing Buck
    Don’t take our word for it, here is Google’s own take : “Let’s put this to bed once and for all, folks: There’s no such thing as a ‘duplicate content penalty.’. In Google’s own words “There’s no such thing as a duplicate content penalty.”. My biggest secrets for SEO and your content marketing budget?
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Google] 7 Tried-and-True Ways to Defeat Writer’s Block
    Google your ideas. 'Every content creator knows what it’s like to deal with writer’s block. You feel as if you simply can’t string two words together. It’s a horrible feeling, especially if you’re expected to maintain a high output of content. This condition isn''t all in your head -- writer’s block is a real issue. 1) Keep reading. It is.
  • MARKETING ACTION  |  MONDAY, MARCH 16, 2015
    [Google] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Google ranking: This is the most visible result of all your online activities. Type that phrase into Google and see where your site ranks. Search volume for brand: Use Google Trends to check the trend in searches for your brand, performed by people directly in the search engine. Measuring Your Magnetism. Attraction Metrics.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Google] How to Learn Social Media Marketing: 41 Resources for Beginners
    An Introduction to Google+ for Business. 'Social media is one of those marketing channels that can be very powerful or very boring. You''ll either have a lot of success interacting with your customers, or you''ll see little results. Few do social media really well, and those who do see great things come from it. It''s spamming. tweet this).
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Google] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15 by Neal Schaffer - Maximize Social Business. 'The Marriage of Marketing and IT It’s “game on” for Chief Marketing Officers (CMOs). The biggest driver of this tech spending binge?
  • HINGE MARKETING  |  FRIDAY, MARCH 13, 2015
    [Google] Why Purchasing Lists of Email Addresses is a Big Email Marketing Mistake
    On Google+ or LinkedIn? 'Purchasing or renting lists of email addresses from third party sources may seem like an effective way to quickly reach new prospective clients through your email marketing campaigns. Do you agree or disagree that using purchased or rented lists for email marketing is a mistake? Let me know by posting a comment.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Google] A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]
    To help us browse more efficiently, setupablogtoday.com created an infographic guide to keyboard shortcuts for Twitter, Facebook, YouTube, Tumblr, and Google+. 'We''re all aware that we spend a lot of time on social media these days. Many would even say we''re spending too much time -- not stopping to smell the roses, so to speak.
  • FATHOM  |  THURSDAY, MARCH 12, 2015
    [Google] Consumer Brand SEO Pulse: 3.12.15
    Here are our top picks of what you need to know this week: “Google May Discontinue Its AJAX Crawlable Guidelines”. If your site uses AJAX, Google might stop crawling your pages soon. Google’s mobile-friendly algorithm will run on a page by page basis. Google’s Gary Illyes Q&A on Upcoming Mobile Ranking Change. link].
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 12, 2015
    [Google] Nice to get back in touch with Amanda Nelson at Ringlead
    Ogden on Google. 'Jeffrey L. Ogden of Find New Customers used to write a lot of guest posts for the Salesforce.com blog, like the very popular article The Importance of Attitude , which was about my nasty fall and recovery a year ago. It’s already been shared on Twitter 100 times, so please check it out. Doing much better now.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 12, 2015
    [Google] 12 Digital Marketing Statistics to Consider
    SEO: Since 2011, Google has made 83+ major algorithm changes. 'It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. 57% of users wouldn’t recommend a company with a poorly designed mobile site ( The Mobile Playbook ). Web Design: WordPress owns 60.7% of the market share.
  • VIDYARD  |  THURSDAY, MARCH 12, 2015
    [Google] B2B and Mobile: Why you should be Thinking of the Mobile Video Experience, too
    'Just last month, Google announced that as of April 21st, 2015 mobile experience will start to play a key role in page ranking on mobile devices. But Google’s said the word, so now it’s written in stone. Google’s test for mobile optimization. You MUST make sure your online experience is optimized for mobile. Interesting.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Google] 5 Must-Haves for Your Online Press Room
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | 5 Must-Haves for Your Online Press Room by Maggie Patterson - Maximize Social Business. 'How long has it been since you updated your online newsroom? Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Google] How to Ignore Annoying Strangers and Build an Online Community Your Way
    'By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. From the day we finally left the hospital and started strolling around with our crew, my husband and I became experts at dodging super-personal and inappropriate advice from random strangers. Not making that up.
  • KEO MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Google] Google Tests New Labels and Warnings
    'Google is constantly experimenting and trying new things, as they are always quick to remind everyone who asks (usually when inquiring about rumored or apparent updates and changes). Different color variations for the review stars began cropping up a few months ago, but it seems like Google has recently stepped up that activity.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Google] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    'Have you heard Google’s recent announcement that the mobile-friendliness of your firm’s website will soon be an even bigger factor in where your firm’s website ranks in mobile search results? Google also began indicating to users in mobile search results if websites are mobile-friendly. Which are trending down?
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Google] 7 Stats You Should Know About Business Blogging in 2015
    2) It takes 50 plus posts for Google to index you. Keyword optimization is becoming less and less important in the eyes of Google. 'Business blogging is not an option for your business. These 7 statistics will give you reason enough to get blogging. 1) B2B marketers that use blogs receive 67% more leads than those that do not.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Google] The Internet of Things (IoT): when everything is “a thing”
    From the old MemeTracker site to Google Trends to Twitter Trending Topics , you can roughly follow their life cycle. 'Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Read on to find more about the difference between the IoT and the Internet of things. of any kind.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Google] Brands and Bloggers: Keep Your Sponsored Content Legal
    Find Kerry on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist. Disclosure: it’s not just the name of a bad Demi Moore movie. Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Add “[Client]” to your tweet.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Google] Get Found Faster: 10 Tips for Successful Local SEO
    That’s according to Google’s own May 2014 study, Understanding Consumers’ Local Search Behavior. In the words of Google, from their 2013 Our Mobile Planet Smartphone Research report: Appearing on smartphones is critical for local businesses. Set up your Google My Business listing. Google My Business is the latest.
  • THE NEW STRATEGIST  |  TUESDAY, MARCH 10, 2015
    [Google] 3 Questions Great Websites Always Answer
    Check your Google Analytics to identify other top entry pages and work on refining those, too. 'Great websites that convert visitors to customers answer these three questions. Creating a great website requires much more than the latest widgets or a shiny new set of graphics. Clarity, as you will see, is a key element of a great website.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Google] 10 Analytics Red Flags All Marketers Should Look Out For
    2) Organic Query Search Terms: Make sure to install Google Webmaster Tools. Google is very stingy with sharing this information, and as of today, Google Webmaster tools is the only place you can get a comprehensive report on the search terms people are using to find your site. and "What data matters most?". Analytics
  • KEO MARKETING  |  TUESDAY, MARCH 10, 2015
    [Google] New Social Ad Campaign Tools and Features
    This will seem familiar to marketers with Google advertising experience, as it is similar to the Quality Score for AdWords. 'A pair of social media channels recently added new tools and features that will be of major interest to marketers who run advertising campaigns on those networks. This is measured by adding tags via your Twitter Ads UI.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 10, 2015
    [Google] Google Changes Search Ranking, Favors Mobile-Friendly Websites
    Google recently announced a ranking signal change that will favor mobile-friendly websites in search results. What to do about the new changes: Read Google’s guide to mobile-friendly sites. Test your website’s responsiveness on Google’s mobile-friendly test. Is your website responsive ? Additional resources.
  • BIZNOLOGY  |  TUESDAY, MARCH 10, 2015
    [Google] Why aren’t you already cross-posting on LinkedIn?
    Unless you’re preserving your  precious bodily fluids — in this case your Google Juice — for SEO and SEM, you really should be cross-posting your articles onto platforms where you’ve already developed — or are developing — a reputation, a following, and a built-in readership. Why Wait? Go Do It Now. Do it.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Google] 7 Tips for Finding and Managing Amazing Freelancers
    recommend making a Google Doc to keep all this knowledge organized and easily sharable. 'As a former freelancer who now hires freelancers, I have a unique perspective on the topic of working with people who write. ve ridden a rollercoaster of freelancer rates and experiences. And absolutely worth the money. Finding Freelancers.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 10, 2015
    [Google] WordPress Plugins to Make Your Website Mobile Friendly
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | WordPress Plugins to Make Your Website Mobile Friendly by Lilach Bullock - Maximize Social Business. 'I’ve previously been writing about how to drive  traffic from social media  and am excited about my new topic, WordPress. WordPress Plugins
  • KEO MARKETING  |  MONDAY, MARCH 9, 2015
    [Google] Twitter and Google Deal Means Wider Audience for Tweets
    'A recently agreement between Twitter and Google will now allow tweets to be visible in real time via Google searches. Tweets mostly disappeared from search results several years ago, after the previous deal between Google and Twitter expired. Marketing Strategy google keo marketing marketing strategy twitter
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Google] Hospital Search Implications of Google’s Healthcare Knowledge Graph
    'A month ago, Google announced that health information will now be shown in the Knowledge Graph , as the company says 1 out of 20 (5%) Google searches is health-related. The goal of this update from Google was to help users find health information quickly and easily. Lower click-thru rate on broad match/general keywords.
  • HINGE MARKETING  |  MONDAY, MARCH 9, 2015
    [Google] Referral Marketing and Your Professional Services Brand
    We receive the names of several potential providers and, most likely, we check out their respective websites or Google them. On Google+ or LinkedIn? 'You might not think your referral strategy has much to do with your professional services firm’s brand. Advertising and sponsorships are key. What drives expertise-based referrals?
  • BIZNOLOGY  |  MONDAY, MARCH 9, 2015
    [Google] 3 Conversion tactics for your online ads
    Make sure that your ad copy gives people as much information about what’s on the landing pages as it can without going over word and character limits enforced by your platform (Google, Facebook, Bing, etc.). When structuring the copy for your online advertising , you need to be captivating, concise, and clear. Captivation. Concision. Clarity.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 9, 2015
    [Google] Applying Content to the Social Sales Process
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. 'Although what we will be exploring in this article may be similar to content marketing, using content to attract a target audience, I want to talk to you today about using content to specifically, and proactively, assist and direct identified prospects through the selling process. Craig M.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 9, 2015
    [Google] CMO Disruption: Marketing Is More Than Just Promotion!!!
    'I recently did this Google Hangout with Jon Reed on CMO Disruption. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. Jon, gets it. Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 9, 2015
    [Google] Four ways customer connections will change by 2020
    Paid search pretty much meant  only  pay-per-click on Google and Yahoo. While Google  halted sales of Google Glass in January , don’t rule out the probability that wearable technology will be mainstream by 2020. Paid search pretty much meant only pay-per-click on Google and Yahoo. Dramatically. It’s all about you.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 9, 2015
    [Google] 20 Instagram Apps to Create the Perfect Business Graphic
    Twitter | Facebook | Google+ | LinkedIn |. 'Are you using Instagram to market your business? Would you like to create branded images that boost awareness around your company? Creating the perfect graphic doesn’t mean you have to be a graphic designer or photographer, especially when you have the right tools. Author information.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 8, 2015
    [Google] BrandYourself is rocking now!
    Ogden , ranks high in Google. Google search takes time. Ogden owns the top 10 places on Google. Just do a Google Search on “Jeffrey L. 'I’ve been using BrandYourself.com for years to ensure my name, which is now  Jeffrey L. Ogden, your full name. Ogden everywhere. For weeks, nothing happened at all. Jeffrey L.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 7, 2015
    [Google] 20 Hilarious and Cool Twitter bios
    Related Stories Google Pants and 10 Hilarious Highlights from The Marketing Companion Test Your Digital IQ with Mark Schaefer’s Social Media Quiz Peace Tweety. 'I love cool Twitter bios. I’ve been collecting a list of the best ones for you. Here we go: @DrunkSocialGuru. Digital marketing ninja. Social media wizard. For beer.
  • SYNECORE  |  FRIDAY, MARCH 6, 2015
    [Google] Google to Businesses: You Have Until April 21st to Get Mobile Friendly
    'Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year. On April 21 st , Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. Image courtesy of Google. Dang….
  • KEO MARKETING  |  FRIDAY, MARCH 6, 2015
    [Google] LinkedIn Adds Display Network and Lead Gen Suite
    This is similar to the approach currently used by Facebook, and also by Google via the Google Display Network. Ever since the social media channel acquired B2B marketing firm Bizo last summer, there has been heavy speculation of a big push to attract more of the B2B crowd.
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