• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    someone $12 an hour to run a Google keyword. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Google] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • VIDYARD  |  FRIDAY, APRIL 24, 2015
    [Google] Why Four Billion Video Views Means a lot, Even to B2B Marketers
    With Facebook getting serious about video as a pillar of its platform, Google should be worried. Look out YouTube. Here comes Facebook. During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Most notably, Facebook users now view more than four billion videos a day on the social network.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Google] Case study in data-driven B2B customer acquisition marketing
    The next evolution of this program aims to leverage additional technologies and process to identity target accounts as they visit the Five9 website or search on relevant terms in Google or other search engines. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. First, we target the right accounts.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Google] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    Google’s  research  with  Motista  and  CEB  shows that emotions and branding are very much connected. Here’s one more data point from the Google/Motista/CEB study: When 3,000 B2B buyers were asked “Do you see a real difference between suppliers and value the difference enough to pay for it?” 86% of the respondents said no.
  • FATHOM  |  THURSDAY, APRIL 23, 2015
    [Google] Consumer Brand SEO Pulse: 4.23.15
    Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes?”. Google’s Jon Mueller says the Panda and Penguin algorithms are not updating on their own. It could be that since we had so much warning from Google, there weren’t too many non-mobile-friendly sites left. Someone has to manually push the updates.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 23, 2015
    [Google] Face The Facts: Your B2B Needs A Blog
    Google is practically begging you for it. In today’s digital age, having a blog for your company website is no longer an option, it’s a necessity. Any B2B marketing maven should know a business blog is an absolute must have for a successful content strategy. But isn’t that the same for any marketing tactic? Boost SEO ranking. Gain trust.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 23, 2015
    [Google] Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know
    Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. This is Google’s recommended solution.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Google] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Catch up on social media newsletters and trawl through your Google alerts for interesting content to post about, or as inspiration for your next campaign. Social media never sleeps, find out how you can fit it all around your day. There are so many different tasks to be done - how can you squeeze them all into a 12 hour day? Social Marketin
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 23, 2015
    [Google] Marketing Automation ~ What are You Automating?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Marketing Automation ~ What are You Automating? Neal Schaffer and Brian Mahony have created Social Tools Summit 2015, a different type of conference where panels of vendors and power users discuss important topics and issues. by Joe Ruiz - Maximize Social Business.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Google] Content Marketing: How to Grow Your Business by Growing Your Audience
    Not showing up first on Google. Growing your audience is important for growing any business. But what exactly does that mean? Does growth simply mean the number of people exposed to your business, or the number of people engaged with your business? Content marketing can help with that. Build it around your audience. Notice the difference?
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Google] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Tool That Will Replace Your Social Media Agency: Likeable Hub by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Google] Researching Your Market
    simple google search can say which sectors use which social media platform, Pew Research have some interesting stats on social media useage. Always keep track of mentions and comments, even just a simple Google of your business name can help you get an idea of what customers are saying about you. Geographics:- City, Region, Country.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Google] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Even as you read this post today, Google has unleashed the Mobilegeddon —a change in its ranking algorithm that will penalize and demote sites that are not mobile-friendly. have been a strong advocate of the need to adopt a blended approach, so there is no argument about what needs to be done. Be Progressive with Lead Profiling.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 21, 2015
    [Google] How To Measure Performance Against Google’s Mobile Friendly Update
    Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. The next step is to compare the quality of Google organic search traffic between device types.
  • HINGE MARKETING  |  TUESDAY, APRIL 21, 2015
    [Google] New Research on How Visible Experts Impact Firms in Technology Services
    On Google+ or LinkedIn? The technology services industry is constantly in flux, which has led to a turbulent marketplace and a unique set of challenges for technology firms. So, how exactly do these firms plan to address the need for growth in a changing marketplace? How do Technology Services Visible Experts Impact Their Firms?
  • BIZNOLOGY  |  TUESDAY, APRIL 21, 2015
    [Google] Google “mobilegeddon” starts today — are you prepared?
    You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google is releasing the mobile friendly update on April 21st.
  • HINGE MARKETING  |  MONDAY, APRIL 20, 2015
    [Google] Visible Expert? Interview with Alan Fine
    On Google+ or LinkedIn? At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. The Visible Expert
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Google] Hey Marketing: An Inquiry Is Not A Lead
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. Research shows that as much as 71% of inquiries are completely wasted.
  • MARKETING ACTION  |  MONDAY, APRIL 20, 2015
    [Google] What Makes People Click? 5 Best Practices for Better Email Subject Lines
    Type it in to Google and you’ll get millions of search results. Creating compelling subject lines is difficult, especially when you have to come up with fresh ideas every week. What’s going to get the attention of your audience? What will make them open and click? But those rules are changing all the time. How many times? Optimize for Mobile.
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Google] The Importance of Brand Integrity in the Digital Age
    Finally, you want to identify the most relevant social channels for your organization (which will likely include members of the “Big Seven” social channels: Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, YouTube), and set up profiles on them. A few weeks back, I was involved in a minor dust up at a local bar. Keepin’ It Real.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Google] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Similarly, the advertising features make it simpler to export audiences to receive ads in Facebook , LinkedIn , and Google and to find similar audiences in ad platforms Turn , MediaMath , and Rocketfuel. My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Google] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads.
  • FATHOM  |  FRIDAY, APRIL 17, 2015
    [Google] Are You Advertising Your Urgent Care Clinics Online?
    Lastly, Google AdWords and Bing ads have made it extremely easy for advertisements to connect with new patients via their click-to-call feature on mobile devices. In fact, according to Google in 2014 Q4, over 60% of urgent care related searches were from mobile devices! Urgent Care Google AdWords Benchmarks. But why?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Google] 45+ Reasons to Attend the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences Social Media Tools
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Google] Consumer Brand SEO Pulse: 4.16.15
    Whether we’re giving you information on Google updates, design changes or cool new tools, we’ve got you covered. Here are our top picks of what you need to know this week: “Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes?”. Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse”.
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [Google] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    On Google+ or LinkedIn? “Spend money to make money,” they say. But there are some great ways to increase revenue and profits without massive monetary investments, including today’s topic — conversion rate optimization (CRO). It’s a measure of how well you’re motivating visitors. Ready to learn more?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Google] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes. Google Ripples in Google+.
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Google] VIPPS Certification and Paid Search for Health Systems and Hospitals
    Google AdWords has recently disapproved some of our health systems’ ads on the grounds of not having a VIPPS Certification and a link in the footer of their website to their pharmacy page. Healthcare Online Advertising / SEM / Display Google AdWords health systems ppc VIPPS Certification So, what does VIPPS stand for? Ha, yeah right!
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Google] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    And of course, Skype , GoToMeeting , and Google Hangouts all provide voice, chat, and video options to address every need. On Google+ or LinkedIn? Is your firm's website overdue for a redesign? Or perhaps there's an even bigger effort like a complete rebranding on the table? ” Well, dear reader, today is your lucky day!
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Google] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    If you need a little help in the keyword department, you can use Google’s Keyword Planner to help you create a list of keywords to incorporate into your page. 3. When was the last time you evaluated your company LinkedIn page? We’re here to provide some advanced tips to make sure your page is the best it can be. 1. Share a link.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 15, 2015
    [Google] The past, present and future of link building
    Improvements in Google’s algorithm have many worried that conducting a link building campaign could result in your site being hit with a manual link penalty or the dreaded Penguin algorithm. Search Engine Optimization Webinars Google Google Penguin Google Penguin Update link building links Search engine optimization search marketing SEO
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Google] 4 Rules to Build a Lasting Relationship with an Influencer
    Twitter | Facebook | Google+ | LinkedIn |. Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. As with any human-to-human […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin.
  • KEO MARKETING  |  TUESDAY, APRIL 14, 2015
    [Google] Gmail Sponsored Promotions Offer Great Benefits
    A new Google-related ad platform combines the advantages of display advertising with the accessibility of email, along with some impressive and unique targeting capabilities thrown in as a bonus. The message itself consists of two parts: a teaser and an expanded ad. If the recipient clicks on the teaser, they then see the expanded ad section.
  • BLOG MY CALLS  |  TUESDAY, APRIL 14, 2015
    [Google] 6 Tips to Enhance Your Mobile Bid Strategy
    According to Google, separating your campaigns can increase click-through-rate (CTR) by 11.5%. 2. Is your strategy optimized for mobile search behavior? Mobile searchers present very different challenges and opportunities than desktop searchers. The typical mobile searcher is looking to make a decision quickly. Separate Mobile Campaigns.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Google] Why Blogging Is More Important Than Ever
    Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. Research  shows blogging increases inbound links by 97 percent, the most important factor in Google’s ranking algorithm.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Google] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. This means that as you work on making pages of your site mobile-friendly, once Google is able to detect the website changes, you should see a “mobile friendly” label for that page.
  • VIRALLY BLOG  |  TUESDAY, APRIL 14, 2015
    [Google] So…. How’s Your Social Media Etiquette?
    could easily spam this post with loads of keywords so people can find it easier on Google etc but what’s the point? People can tell when you are trying to game the system, and trust me, Google bots know too and will penalize you. Ignorance. It is pretty self explanatory, but a lot of people overlook it. Link Things Correctly.
  • SYNECORE  |  TUESDAY, APRIL 14, 2015
    [Google] Wistia or Youtube?
    If a user discovers your Wistia video in Google search results, he or she will be directed to your site, not Wistia.com. Moreover, from an SEO perspective, YouTube is superior because it’s owned by Google. Google typically ranks YouTube videos higher than those hosted by competitors. It’s a video hosting website for businesses.
  • BIZNOLOGY  |  TUESDAY, APRIL 14, 2015
    [Google] Essential SEO advice directly from Google
    This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. guess Google believes that orchestras live and die by their individual musicians. Function follows form? No more.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 14, 2015
    [Google] How Businesses Can Get Started Using Pinterest
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How Businesses Can Get Started Using Pinterest by Jeff Sieh - Maximize Social Business. Many business owners know that it’s important to have a presence on Pinterest but are unsure on how to get started.  This article will change that!  Pinterest
  • FATHOM  |  TUESDAY, APRIL 14, 2015
    [Google] Mobilegeddon: Beat This Villain With a Mobile-Friendly Site
    First, start with Google’s Mobile Friendly Test. While Google claims that responsive is the best way to go with your site, having an m. We were warned. Now the algorithm updates to end all algorithm updates is upon us and there’s no way to stop it. It all comes to a head on April 21st, 2015. What To Do? site is still acceptable.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Google] PayPal Punished: What Does That Mean for Ecommerce?
    There are other online payment options available, including Apple Pay and Google Wallet. What is an ecommerce company to do when one of their “most trusted” payment options gets a big slap on the wrist from the US Treasury? Most are learning right now, though data isn’t yet available to report. Slap Hurts. Fair enough, right? Right now, a $7.7M
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Google] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Google] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Keywords are also important because Houzz profiles are indexed by Google. So, when someone searches a term like “Dallas builders” in Google, Houzz’s list of Dallas builders shows up in search results. Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Google] Healthy Habits For Optimizing Your PPC Campaign
    Record the results in a Google Drive spreadsheet, so previous ad winners are documented and readily available. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home. This three-step approach will help you optimize excessive keyword lists AND drop those 10 pesky pounds. Stay hydrated. Breathe.
  • HINGE MARKETING  |  MONDAY, APRIL 13, 2015
    [Google] Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
    On Google+ or LinkedIn? Sometimes a new perspective comes from a direction that you least expect. That’s what happened to me on a recent trip to Istanbul. That new perspective was on why professional services marketing so often goes off-track and how to fix it. It all started at the Bazaar. It’s an assault on the senses. Strateg
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Google] Why You Need to Stop Speaking "Techlish"
    They seek out products or services that can actually improve their lives, not make them ‘Google’ acronyms. "We’re getting to common version, which is a superset of the functionality being built in Rainbow 5, which uses version 2 of the Asian code,” said our new client in a kick off meeting. Yes, people really speak this way. Content Creatio
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Google] 5 Essential Features of an Architecture Firm’s Website
    Describe what’s going on in your image in a way that creates a visual for someone who can’t see, as well as using words that Google searchers would employ. On Google+ or LinkedIn? As an architecture firm, your website is often a prospective client’s first introduction to your body of work. Add a watermark.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Google] Why Long-Tail Keywords?
    Within reason, you should do whatever you can to increase your visibility or ranking on Google. Customers prefer convenience, which is why it’s better to rank higher on Google. One of the best free keyword research tools on the internet is Google’s Keyword Planner. Why Not Short-Tail? How to Define Long-Tail Keywords.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 10, 2015
    [Google] 3 Step Visual Marketing Plan You Can Use Today
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | 3 Step Visual Marketing Plan You Can Use Today by Rebekah Radice - Maximize Social Business. Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. by Kyle Stephen. Visual Social Media Marketing
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Google] How to Add a Secondary Axis to an Excel Chart
    To help you solve this pesky graphing problem, we''ll show you how to add a secondary axis in Excel on a Mac, PC, or in a Google Doc spreadsheet. How to Add a Secondary Axis in a Google Doc Spreadsheet. Have you ever wanted to create a single chart for two different (yet related) pieces of data? But there''s a problem. Click here.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Google] Productivity Tips: 9 Tools to Tame Your Inbox
    It’s an email management concept developed by Google where you process your email down to an empty inbox every day. Watch Google’s presentation about inbox zero to learn more. We spend an enormous amount of time managing our inboxes – 28% of our time each week, actually. That’s according to a report from the McKinsey Global Institute.
  • KEO MARKETING  |  THURSDAY, APRIL 9, 2015
    [Google] Avoid These Mistakes to Pass Google’s Mobile Friendly Test
    Google has announced that it will begin stressing mobile-friendliness as a ranking factor later this month. As opposed to their normal habit of downplaying or failing to acknowledge updates and plans, Google has warned that this change could have a “significant impact” on search results, mainly for those sites that aren’t mobile friendly.
  • FATHOM  |  THURSDAY, APRIL 9, 2015
    [Google] Consumer Brand SEO Pulse: 4.9.15
    Here are our top picks of what you need to know this week: “Increasing Search Visibility With Google’s Entity Search”. Ever since Google began rolling out “entity search” two years ago, the search landscape has been going through some serious changes. They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates”.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Google] 5 Ways to Make Your Brand Magnetic
    For example: If you have an email marketing company and you catch wind that Google is revamping how Gmail handles marketing messages, make sure you can adjust for that, or at least speak to it if an especially news-hungry client asks you about it. 2) Be Honest. And to some degree, they’re right to question it. Branding
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Google] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Mobile browsing has become so important that Google is making mobile-friendliness a factor in search rankings. For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges. The findings revealed powerful insights about the new shape of the IT marketing landscape. On Twitter or LinkedIn?
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 9, 2015
    [Google] The Break Up: It’s Not You…It’s Your Website.
    Oh and if you haven’t heard by now, Google is officially adding “mobile-friendliness” as a worldwide ranking factor. [This post was written by a member of our Business Development Team, Claudia Peart]. Yet, what I do get to do is view a wide variety of B2B websites as I try to connect with potential prospects. Don’t blow it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 9, 2015
    [Google] Announcing The 2015 B2B Web Usability Report
    Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc. But B2B marketers also need to know what buyers actually want from a vendor website. What causes them to leave a website and not return?
  • BIZNOLOGY  |  THURSDAY, APRIL 9, 2015
    [Google] Digital Transformation: the need for buzzwords
    As buzzwords go, Digital Transformation is topping many lists lately, as attested by news headlines charted by Google Trends: Google Trends – Digital Transformation. This is the first of blog post series covering the much discussed topic of Digital Transformation. digital literacy ? digital transformation. Like this post?
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 9, 2015
    [Google] How to Leverage Live Streaming for Content Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Leverage Live Streaming for Content Marketing by Neal Schaffer - Maximize Social Business. Live streaming is huge. Almost 1/3 of business video in 2013 was viewed via the live streaming pioneer Ustream. Content Marketing Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Google] I was called out on my social media BS and I’m relieved
    mean, just Google it and you can find your answer from about 500 other people.   It seems when I sit down to write anymore, I’m a captive in the social media echo chamber. I’m putting out the same topics everyone else is writing about but trying to make it sound like my own and adding my own twist. Seriously. Let me explain why. Now.  .
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Google] Productivity-Boosting Benefits of Virtual Meetings
    You can begin with free software such as  Google Hangouts  or  Skype if you’re just getting started. Use Google docs. If you’re working together to edit a document, for example, any attendee with access to the Google doc with editing privileges can work on it in full view of the others. Why Virtual Meetings? Convenience.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 8, 2015
    [Google] What to Consider Before Setting up Google Tag Manager
    In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. Remember tags are tracking code snippets that collect data from activity on your website collected in Google Analytics, from Google Adwords activity, from Campaign-related activity, etc. B2B Web Strategy Google Analytics
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Google] 13 Quick Tips to Improve Your Web Design Skills
    If you haven’t looked into this yet, Google Fonts is a great place to start. Designing your company website can be a challenging proposition. Call it “tunnel vision.” When you work on the same website, it often helps to take a step back and think through new approaches. That’s the purpose of this blog post. Bury the icons in the footer.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 8, 2015
    [Google] New Research on Visible Experts? in Architecture, Engineering, and Construction
    On Google+ or LinkedIn? Many AEC firms have very unique expertise. But having this expertise isn’t enough—it has to be made visible. Enter the Hinge Research Institute’s Visible Expert SM Research Study: Architecture, Engineering, and Construction Edition. Figure 1. Figure 2. Figure 3. Figure 4.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 8, 2015
    [Google] Get More Email Subscribers: Run a Social Media Contest
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Get More Email Subscribers: Run a Social Media Contest by Amy Hall - Maximize Social Business. Email is the easiest, quickest way to get more sales. What’s an easy, quick way to gather more email address via social media? Run a social media contest! Why use email? Email Marketing
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Google] Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization
    Asana lets you create and delegate tasks, organize tasks into shared projects, chat within each task so conversations stay organized, and add attachments from Dropbox, Box, and Google Drive. 23) Google Drive. But an internet connection doesn''t solve everything we need to accomplish during the day. messy. Check ''em out below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 8, 2015
    [Google] Whose Likeness is it Anyway? Event Photos and You
    Find Kerry on Google+ and Twitter. by Kerry Gorgone, {grow} Contributing Columnist If a big, splashy event costs $100,000, but nobody photographs it, did it really happen? Organizers routinely hire photographers to capture quality pictures of conferences. You might not even realize he or she is there, quietly snapping away. Probably.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 7, 2015
    [Google] 10 Things You Didn’t Know About WordPress
    And of course, we cannot overlook the fact that Google loves WordPress, making it the most SEO friendly CMS around. We talk about WordPress on our blog often, as we undoubtedly believe it is the best CMS for any website project. WordPress will be celebrating it’s 12 th birthday on May 27, 2015. 2. Volunteers build WordPress. run on WordPress.
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Google] France’s Google is different than ours
    As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. In Europe, there is only cash or PIN.
  • ANNUITAS  |  TUESDAY, APRIL 7, 2015
    [Google] Content Creation- It’s Not All The Same
    buyer discovers an eBook from a Google search- they don’t know your company, and they don’t care to…just yet. piece of content before purchasing according to Google’s Zero Moment of Truth research and not every piece should look the same in terms of content type, look and feel and level of branding. Design. Branding.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Google] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. Google+  is most beneficial for engaging in communities and helping the search engine index content more quickly. It’s inches of snow to melt. Enjoy!
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Google] Employee Fired After Facebook Posts Claiming Sexual Harassment
    James Wu | Facebook | Google+ | LinkedIn | Employee Fired After Facebook Posts Claiming Sexual Harassment by James Wu - Maximize Social Business. ” After she made this, and a few other posts on Facebook, Sara Debord’s comments were […] Author information James Wu James Y. Social Media and Employment Law
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Google] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Real-time personalization helps optimize marketing spend by targeting ads to the right audiences across the different ad channels such as Google and Facebook. Author: Mike Telem Think fast! So, what can help? Industry.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Google] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    Not only is it free, but it''s available to anyone interested in learning these best practices. 4) Google''s Analytics Academy. Google Analytics is one of the most popular platforms for companies analyzing their marketing efforts. Most of the content focuses on how to conduct different types of analysis using Google Analytics.
  • VIRALLY BLOG  |  TUESDAY, APRIL 7, 2015
    [Google] What Actually Counts As Content?
    Google has yet again changed its algorithm, so you could have the best SEO person out there but if you’re not creating great content, you probably won’t be on the first page of Google for very long. Youtube alone has more than 4 billion videos views per day and is the second most popular search engine behind Google. Podcasts.
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Google] How to Dramatically Improve Organic Search Traffic
    If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. 1. Use Google Webmaster Tools. By using Google Webmaster Tools you know when your website has coding- and search-related issues. Guest post by Felix Tarcomnicu. Understand user behavior.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Google] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 6, 2015
    [Google] How to get start with Marketing – Step 1 – Buyer Personas
    Also learned that if you type “Fearless Competitor” into Google Blog Search, this blog shows up. Buyer Personas help you create better marketing content, plain and simple. Adele Revella of The Buyer Persona Institute and Tony Zambido are the top experts in buyer personas. What Star Wars Character are You ? Hope you like them.
  • HINGE MARKETING  |  MONDAY, APRIL 6, 2015
    [Google] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
    On Google+ or LinkedIn? At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. ” Mitch says.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Google] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • BIZNOLOGY  |  MONDAY, APRIL 6, 2015
    [Google] Link Building: past, present, and future
    However, in 2012, Google’s Penguin algorithm emerged and changed things drastically. Following the introduction of Google Penguin, link building became less about quantity and much more about quality. Links will remain at the core of Google’s search algorithm. The practice of building links is continuously evolving.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Google] Four Digital Marketing Mistakes You Should Never Make
    For example, your Google AdWords account can track the connection between AdWords campaigns and in-store purchases. Digital marketing is a rapidly evolving frontier for brands and agencies alike, with new technologies and platforms constantly changing our ideas about what it means to run a successful campaign. That’s all well and good.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Google] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    For starters, it gives you absolutely massive reach on the Google Display Network (over 92% of sites on the web, in fact). If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. You might find they pay off in a big way. Rethinking Conversion Rate Optimization.
  • HUBSPOT  |  SUNDAY, APRIL 5, 2015
    [Google] The 10 Weirdest Job Interview Questions on Glassdoor
    Google is renowned for posing bizarre questions to job candidates lucky enough to be called in for an interview. This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. But brain teasers turned interview questions are no longer exclusive to the search giant. Top-rated answer: "Zero.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Google] Why You Might Already Be in Ecommerce
    And with the new Google algorithm changes, it''s going to be more and more critical for your ecommerce site to be responsive -- and your products to look great on any devices. 2) Fast. Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Ecommerce
  • HINGE MARKETING  |  FRIDAY, APRIL 3, 2015
    [Google] How Websites Drive New Business for Management Consulting Firms
    On Google+ or LinkedIn? For management consulting firms, finding new sources of business is an increasingly urgent challenge. But today’s leading firms are rising to the occasion by making transformative use of their websites. Now, this statistic isn’t particularly surprising if you’re familiar with the industry.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 3, 2015
    [Google] Top WordPress Plugins for Social Media Sharing
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Top WordPress Plugins for Social Media Sharing by Lilach Bullock - Maximize Social Business. Social media sharing plugins are quite possibly the most important part of a WordPress blog; after all we want more shares for our content. WordPress Plugins
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Google] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    Click here for more great Google search tips.). 5) Reproduce your favorite work. When I was in high school, I was always doodling in my notebooks. Hand-drawn letters and little pictograms covered my homework, tests, and papers. would get lost in creating new ways to write out my name or drawing cartoon representations of my friends. Blown.
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Google] Google’s Mobile Search Update: Are You Ready for April 21?
    Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only  label your site as mobile-friendly, but will also use mobile-friendliness to determine if your site should rank higher in the search results. But with this coming algorithm change, Google is making a much stronger statement. MonkeyTalk.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 2, 2015
    [Google] Things I miss every single day
    Happy to announce that Find New Customers is now on Google Maps and Bing Maps. The business avatar of Jeffrey L. Ogden of Find New Customers. Here are some things I miss every day. Deeply sorry that my business site is not working and my email is broken.  Hope it is fixed today! Jeffrey L. Would love to hear from anyone in umpiring down here.
  • HINGE MARKETING  |  THURSDAY, APRIL 2, 2015
    [Google] 5 Point Checklist to Ensure Your Content Gets Maximum Reach
    Remember, Google has announced that starting April 21 st , content that is not mobile-friendly will be negatively affected in search engine rankings. We see it all too often: firms make the choice to start creating content. They start a blog, create executive guides, maybe even publish a research report. People are lazy. People are busy.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 2, 2015
    [Google] Deciphering Network Personas For Your B2B: Follow Up Q&A
    Should I be focusing my time on Google+? Since the removal of Google Authorship, the importance of Google+ from an SEO, and in turn a digital marketing perspective, has lessened. It is still an important channel due to its ranking power in search results and its relationship to YouTube, Local Listings, and Google Reviews.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Google] Consumer Brand SEO Pulse: 4.2.15
    Whether it’s sharing 8 tools for Google penalty recovery or helping you better understand your social ROI, we’ve got you covered. link]. “8 Tools for Google Penalty Recovery”. Can a Google Answer Box Drive Significant Site Traffic?”. Consumer brands / Retail e-commerce Google News Mobile SEO Is it bad? Well, it’s both.
<< 1 2 3 ... 104 105 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...