• HINGE MARKETING  |  MONDAY, JULY 28, 2014
    [Google] CPA Brand Strategy: How To Make The 3 Levels Work For You
    On Google+ or LinkedIn? 'Building your CPA firm’s brand can be a real challenge. Multiple practice areas, service lines, and offices all add to the complexity of developing and implementing an effective strategy. How can you go about building your firm’s brand while remaining responsive to various practice and service leaders?
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Google] 4 Ways to Invest in Your Marketing Career
    What’s going on with Google Analytics? 'Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. You don’t need to read a pile of career advancement books, or spend every weekend at seminars, or update your LinkedIn profile every day. Take a Class. Ask for Help.
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Google] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    No matter how hard you attempt to abide by Google’s ranking factors, it likely seems as though you can never get it quite right. As soon as you start to think that you are really starting to get a hang of it, Google always seems to change what it wants. 19 Tweetable Takeaways From the Hottest Names in Social Media. Tweet. Tweet.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Google] 8 Key Questions That Will Help You to Know When to Update Your Website
    Is your site integrated with Google Analytics? This is a great tracking tool that Google offers for your site. If you aren’t sure if you are ready to venture into this part for your website, check the Google Analytics traffic source stats on your site. On Google+ or Twitter? How old is the content on your site?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Google] Paid Search & The Truven 15 Top Health Systems
    Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)?
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Google] How to Create Compelling Technology Client Case Stories
    On Google+ or LinkedIn? 'Having a good reputation is key to having a successful brand, especially in the technology industry. So much so, that at Hinge, we define your brand as a combination of your reputation and your visibility. And this is more than speculation on our part. Getting Started with Case Stories in Technology. Approach them.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Google] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Swarm is a refined approach to social planning, while the forthcoming updated Foursquare appears to promise some kick-ass local search, taking on Yelp and Google in a big way. In fact, their critiques are quite harsh, offering mostly one star in the iTunes App Store and the Google Play store. 'I’ve never been big into Foursquare.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Google] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    Swarm is a refined approach to social planning, while the forthcoming updated Foursquare appears to promise some kick-ass local search, taking on Yelp and Google in a big way. In fact, their critiques are quite harsh, offering mostly one star in the iTunes App Store and the Google Play store. 'I’ve never been big into Foursquare.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Google] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    When attempting to get content to appear on the first page of Google’s search results, it’s important to understand what types of content Google is displaying around the targeted keyword. Google Ripples. 'We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” BuzzSumo.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Google] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? eBay’s biggest sin in the eyes of Google’s Panda update was offering lots of extremely thin content pages, frequently with few product details. 'You think you’ve got e-Commerce SEO problems? Check it out.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Google] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    'Though Google gets roughly 3.5 Google’s algorithm is designed to award navigational searches -- most of the search results point directly to the site that the user was navigationally searching for. Google’s Knowledge Graph is the most noticeable semantic search implementation in the search world. What It Is.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Google] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]
    'Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria. That ''hard to predict/track'' quality is an advantage in many ways.”
  • HINGE MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Google] Tale of a Blog Overhaul (Slideshare)
    On Google+ or LinkedIn? Related Stories What Does Google’s Panda 4.0 'Twelve years ago, Hinge created its very first professional services blog. It has seen many changes since then, but none as great as its most recent redesign. Tale of a Blog Overhaul from Hingemarketing. Follow us +HingeMarketing and join us on LinkedIn.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Google] E-Commerce Calls-To-Action
    ” Prepare for the August 2014 shopping search transition with Google Shopping and data feed optimization : Guide: The New Google Shopping. 'We all know that the marketer’s ultimate goal for retail Web page visitors is conversion. They make the purchase, download a manual, or request more information. Shop today.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Google] Why Google Removed Photos from Authorship
    'Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. Authors could have their content associated with their Google+ profile along with a photo and byline next to their content in Google search results. blog Google Leave you thoughts in the comment section.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Google] 9 Pillars for a Killer Content Marketing Strategy
    To measure content metrics , you can use programs like Google Analytics. 'Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing. Maybe these stats will help convince you…. 90% of consumers find custom content useful.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Google] 12 Best Slideshares of 2014 (So Far)
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Late last year I shared the 25 best presentations  of the year on slideshare. Here are some of my top picks: 1.  Garyvee is Awesome!). ”).
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Google] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    Talk about irony: when searching for this information overload chart , Google yielded over 1.2 'Rand Fishkin of Moz said it best, “Link earning is going to replace link building.” see the world of SEO continuing to be focused and even reliant on links in a lot of ways, but not reliant on the tactics we’ve used to acquire them in the past.”.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Google] B2B Content Marketing: Do More Than Reinvent the Wheel
    Others have also maintained that guest blogging opens the door for posts swarming with spammy offers, shady links making their way into posts, and even penalties from search engines like Google. ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period. Long-Form Content. Comprehensive “How-to” Posts.
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Google] Top 5 Lead Generation Tips in Management Consulting
    With so many prospects potentially Googling you and your firm, you need to exist beyond the website with a strong, business-oriented authority. Among professional services firms and especially within the management consulting niche, there are many factors involved with getting the next contract. Fortunately there is data to guide firms.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Google] 5 Pinterest Tactics + Back-to-School = A+ Sales
    The search functionality is similar to Google in that it’ll automatically populate popular searches including the following: back-to-school. You can also now add UTM tracking codes to your URLs, as they were previously stripped out, to monitor your traffic in Google Analytics. I’m with you, but guess what? school supplies.
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Google] Google+ is an antisocial network
    For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. The first article was a hopeful but disappointed look into the ghost town known as Google+. Google+ did no such thing.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Google] 23 Outstanding Social PR Guides
    How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+? This is known as a citation, and is currently thought to play a major role in helping Google understand the buzz or importance of a particular brand”). Image credit: PRNews. Are they still important for SEO?
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Google] ? 5 Tips for Marketing in a Highly Regulated Industry
    Channels like Google , Twitter , and Facebook also have their own sets of rules for financial organizations. Google and Microsoft have policies that restrict or outlaw the promotion of alcohol and tobacco products on their advertising networks, as does Facebook. In the new world of marketing, the rules are changing every day. Ed. ).
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Google] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. If the rabbit hole is content marketing, then the rabbit is the search for ROI. But he doesn’t know why these things are important.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Google] The Biggest SEO Shakeups of All Time
    'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. The machine is constantly guarded, and resides in a secret, subterranean bunker beneath Google’s Mountain View headquarters. Sooo it turns out that’s not how Google’s search engine works … at all.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Google] Is Parallax to Blame for Poor SEO?
    The cons that people have been buzzing about have to do with decreased searchability, Google penalties, and other search engine optimizaton (SEO) concerns. This means search engines like Google and Bing index only one page on their search results, which can seriously hurt your organic search visibility. How Parallax Design Works.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Google] The New Definition of SEO [Video]
    'As Google continues to evolve, so has the capabilites (and limitations) of its search engine. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Transcript.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Google] Don't Miss Out! Catch Up on This Week's Most Shared Content
    This post provides a short answer to this question, identifying a few ways marketers can improve their off-page SEO while also adhering to Google’s guidelines. 'Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic].
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Google] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. 'Panda 4.0, Content is Still King.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Google] The Fallacy of the Lazy Millennial
    There is no one we can’t find, and no Google phrase that we can’t crack. 'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. But as any good business person, this is generally an over simplification and based on our experience, flat out wrong. They also might drink craft beer.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Google] Don’t Make Marketing Decisions Based on Bad Data
    Google Analytics is a powerful tool that captures leads accurately from a multitude of sources. Call Tracking Google Analytics Integrations 'Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Get the Most Out of Your Marketing Automation.
  • BIZNOLOGY  |  FRIDAY, JULY 18, 2014
    [Google] How do I track the source of phone calls?
    As an alternative, I’ve been suggesting companies put a special phone number on their website and use Google Voice to forward calls. Of course, you can always do both–use Google Voice and ask questions. Google Voice number is no panacea. But they don’t. When I asked about it, they turned on their thinking caps.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Google] 5 Social Media Mistakes You Don’t Want To Make
    That’s great, but your Facebook, LinkedIn, Twitter, and Google+ followers don’t want to hear about it ten times in an hour, especially if any of them follow you on more than one platform. 'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. Asking for follows.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Google] Is Author Rank Really Relevant?
    By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. I’m saying I don’t know what the Google algorithm depends on.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Google] How to Decrease Your Website's Bounce Rate [Infographic]
    Fortunately, QuickSprout has created an awesome infographic that explains why bounce rate is so important, highlights benchmark industry averages for bounce rate, and identifies a variety of changes you can make to help reduce your website’s bounce rate, which you can find in a tool like Google Analytics. 'How sticky is your website?
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 17, 2014
    [Google] When brand enemies unite: Big Blue takes a bite of the Apple
    It’s probably raised eyebrows at Google, caused minor shockwaves at Microsoft and resulted in something altogether more seismic at Blackberry. You could exercise your right to forget on Google, but then again, there may still be photos of your late CEO doing the rounds. 'What happens when two big brands with history join forces?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Google] 3 OTHER Things Your SEO Team Should Be Doing
    Tools like Basecamp and even Google Drive are perfect for this and can be shared with various members of the marketing team. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring. Conversion Optimization.
  • BIZNOLOGY  |  THURSDAY, JULY 17, 2014
    [Google] Link Building Basics: Finding link opportunities
    Here are a few different advanced search operators you can employ: “query” – Quotation marks tell Google that you are looking for search results containing the exact word/words located within the quotes. Google image search. It’s like  Google Alerts for images. Google Image Search. Advanced search modifiers. Image Raider.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Google] WTF Does Kevin Spacey Know About Content Marketing?
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Why Kevin Spacey? Tweet.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Google] Customer Lifecycle Marketing: Reporting, Part 1
    You can refer to external sources such as Google Analytics. Google ranking : This is the most visible result of all your online activities. Type that phrase into Google periodically and see where your site ranks. The Google trend line for the keyword phrase “Miley Cyrus.”. The five stages of lifecycle marketing. Attract.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Google] 35 Tech Terms Translated Into Plain English
    It''s important for all the images on your website to have alt text because it''s the only way search engines like Google can understand what an image is about, which helps you optimize your website for search. Alt text is also important for SEO purposes because it lets Google know what the subject matter of the image is.). Alt Text.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Google] The Digital Reality: How Technology has Transformed the New Business
    Case in point: the oft-quoted stat from Google’s Eric Schmidt back in August 2010: “Between the birth of the world and 2003, there were five exabytes of information created. 'Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business. Tech Infiltrates the Biz. So, grab a book.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Google] Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]
    'It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence.
  • ENGAGE  |  WEDNESDAY, JULY 16, 2014
    [Google] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
    Google is really good at distinguishing what is “thin” content (which is created solely for the purpose of SEO) and what is natural and resourceful to searchers. Basically Google looks at a link as a vote of confidence from one website to another website. Google looks at 301 redirects similar to a USPS “change of address.”
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Google] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    If Google''s algorithm factors were clear-cut and transparent, everyone would invest more in SEO and there would be far more competition to rank in the top SERPs, not to mention making it harder for the cream to rise to the top. 'You likely know Rand Fishkin as the cofounder of Moz. Top 10 Insights from Rand Fishkin''s Inbound.org AMA.
  • FATHOM  |  WEDNESDAY, JULY 16, 2014
    [Google] Back to Basics: Managing AdWords Ads
    Rotation Settings – I like using the ‘Rotate Indefinitely’ setting in Google Adwords and ‘Rotate More Evenly’ in Bing AdCenter. Google example: Differentiate your ads: Use trademarks and  registered marks for the terms you have registered and trademarked. At the end of the day, they are just as important as everything else.
  • HINGE MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Google] Actionable Research: A Roadmap to a Successful Rebrand
    On Google+ or LinkedIn? 'What does it take to successfully rebrand a firm in professional services? Imagine that you are in a foreign city and need to drive across town. You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. So what is actionable branding research?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Google] 4 Steps to Content Curation for Inside Sales Reps
    The easiest place to start is typically with a search engine like Google or Yahoo. It is also helpful at this stage to setup Google Alerts for your topics/keywords to make sure you catch any important content sources you did not find in your initial search. This is essentially what separates us from the rest of the sales community.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 16, 2014
    [Google] 21 Decoded SEO Terms Everyone Should Know
    Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Google Penguin Penguin is the name of a Google algorithm update, which was released in April 2012.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Google] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    Of course, such practices never really fit with Google’s mission of organizing the world’s information and making it accessible/useful. Google has also been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when they catch companies partaking in those types of deals. Off-page SEO. ” Boom. ready?
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Google] 6 Principles of Persuasion for an Amazing Copy
    thought leader is partially valued by the size of their following, and you probably check out Google local reviews before heading to a restaurant. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Regardless, the marketing was probably far more than just content. Reciprocity. Authority.
  • BIZNOLOGY  |  TUESDAY, JULY 15, 2014
    [Google] Domain name registration strategy
    In a world of “splogs” and illegitimate sites, Google and other search engines are starting to rely on the length of registration as an indicator of intent. In effect, you are telling Google that you aren’t going anywhere. Google has since become a domain name registrar itself, which grants them direct access to WHOIS data.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Google] A Simple Guide to Web Traffic Terms
    pageview (in Google Analytics ) or a view ( in HubSpot ) is counted when a page on your site is loaded by a browser. calculation you''ll find in Google Analytics , unique pageviews aggregates pageviews that are generated by the same user during the same session (see definition of session below). Not so fast, speed racer. Visits.
  • SYNECORE  |  TUESDAY, JULY 15, 2014
    [Google] Responsive Web Design Stats: What You Should Know
    think with Google 'We all know that trends come and go throughout the years, especially in the ever-changing world of design. But what separates a design that is trendy compared to a design that is useful? Enter: Responsive Web Design ! Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of RWD! Transcription.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Google] The Future of Digital Marketing According to the Giants
    Google, Yahoo! Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Clayton can be found on LinkedIn  and  Google+. 'Guest post by Clayton Wood. Let’s have a look. Their solution? How about you?
  • MARKETING ACTION  |  TUESDAY, JULY 15, 2014
    [Google] Google Penguin Recovery from a Manual Action
    'Editor’s note: We hear a lot about Google penalties. In this post, Kaila Strong of Vertical Measures discusses the impact and mitigation of Google’s Penguin penalty. Google is now indifferent to something that used to help you rank. History of Google’s Penguin Algorithm Update. You got a manual penalty. Low spam signals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Google] If I were the King of Facebook …
    Related Stories New insights into online radio, podcasting and Google + The economics of social media and why the Facebook-WhatsApp deal makes sense Five unusual podcasting tips from the trenches Is being disruptive a business strategy? 'Complaining about Facebook has become one of the web’s favorite spectator sports. Hershey: Milton S.
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Google] Is It Time to Upgrade Your Blog?
    On Google+ or LinkedIn? 'Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? The answer might not be immediately obvious. On one hand, you don’t want to change it up so often that your audience never has time to catch their breath.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Google] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Similar to Google Analytics , Baidu analytics provides online marketers web performance and advertising ROI metrics by generating detailed statistics on traffic, traffic sources, pages data, and conversion benchmarks. 'In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Coaxial Cable)”. coaxial cable)”.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Google] The 3-Step Guide to Better Blogging
    Using Google Analytics, we can see which posts are the most viewed, which lets us know which topics our audience is the most excited by. 'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Content Marketin
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Google] The Global State of the Mobile App and Push Notification Markets
    The combined revenue from iOS platforms is largest in the US and many other countries while Google Play is beginning to pick up some steam in others. 'by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Here are some key highlights: Apps continue to dominate vs. mobile web.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Google] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Using Google, search for them by name and determine if they have a blog that might be a good fit. As mentioned in the previous paragraph, Google is a great place to begin your search. Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online. Getting Started. Next Steps.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Google] The lay of the land – benchmarking the B2B landscape
    We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. 'The importance of benchmarks and the art of navigation. Fast forward to 2014 and the wonderful world of B2B marketing.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Google] 9 Content Metrics to Keep an Eye On
    In Google’s eyes, that’s a good thing, which leads to a ranking increase. Google Analytics allows you to drill down and see the average amount of time one of your visitors spends on a certain piece of content. Google Analytics also lets you see the bounce rate for a specific page on your website. Sales. Time on Page.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Google] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Google Docs also works just fine. 'So, you''ve decided to become an inbound marketer. Woohoo! Okay, so where do you start? We''re here to make that transition easier for you. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. Your company''s plan could be tailored based on the goals you need to achieve. Day 1-33.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Google] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    Another up and coming one – according to our survey anyway, I can’t say I like it personally [LAUGHTER] – but according to our survey, is Google+. Fifty-five percent of the companies we surveyed on the B2B side in our survey for the 2014 content marketing survey are using Google+. ANN                 Google is a bit of a mystery.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 11, 2014
    [Google] Would you conduct this experiment on your mother?
    by Craig Lindberg Related Stories Five reasons to be freaked out by the Facebook experiment Facebook’s latest move just the tip of the privacy iceberg How to Achieve a Return on Conversation with Emotional Marketing New insights into online radio, podcasting and Google + How to use Power Editor to Ignite your Facebook Marketing.
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Google] 6 Things You Should Be Doing Right Now to Improve Your Website
    quick glance at Google Analytics will let you know how traffic has been over the last month or so, but are you sure you’ve crossed all of your Ts and dotted all of your Is? Imagine, finally landing on that coveted first page of Google search results. Google uses alt text to determine what your image is about, thus helping with search.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Google] What Is an Inbound Link? [FAQs]
    Here''s what Google says is unnatural : "Links with optimized anchor text in articles or press releases distributed on other sites. Google understands the context of a link -- so more generic "learn more" and "click here" anchor text can be just as valuable as keyword-optimized anchor text. But what exactly are inbound links?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Google] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    'Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Google] Content Marketing? Just Deliver Content People Want
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Google] How to Please Google in a Post-Hummingbird World
    In the last three years, there have been 45 Google Search algorithm updates, all of which have enhanced the search engine’s ability to properly evaluate the user’s search query and provide the most relevant search results possible. Understanding Google''s Hummingbird Algorithm. But that is no longer the case.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Google] Where does Google+ fit into your B2B Marketing plans? [infographic]
    'Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. Don’t wait any longer, make Google + a part of your business plans today!
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Google] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On Google+ or LinkedIn? 'What is marketing automation, and what can it do for your firm? Imagine this scenario: While on your firm’s website, a prospect is intrigued by the topic of a guide you offer and fills out a form to download it. Two days later, the prospect has opened the email but did not click the link to download the eBook.
  • SYNECORE  |  WEDNESDAY, JULY 9, 2014
    [Google] A Day In The Life: Contextualizing Multi-Screen Device Use
    24: Search for a nearby CVS via Google Maps. 'Recently, I’ve come across a lot of research and articles on multi-screen devices and theories on their implications for the marketing industry. Mobile now accounts for 12% of all American’s media consumption time (Digiday, April 2013). Call me reflective or a self-centered millennial. Tummy full.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Google] Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
    'Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Who’s doing it right? Digital Marketing Podcasts
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Google] Paid Search Trends and Predictions for the Remainder of 2014
    In fact, paid search spend was up 29% in Q1 2014 on Google, and up 60% on Bing (compared to Q1 2013). As we roll through the second half of 2014, keep a watch out for increased competition across Google and Bing. Paid Search Spending Explosion. According to Search Engine Land, paid search spending isn’t slowing down. Turn them off.
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Google] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Seeing a prominently featured Facebook business page with five “likes” or a Google Plus button with only a couple “plus ones” is likely to give new visitors a bad first impression about your company’s influence and reach. If you don’t plan on doing all three of those things—consistently—then it won’t benefit you to invest in social media.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Google] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    7) Google Fonts. Well, did you know that Google offers hundreds of fonts that you can download for free? 'Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. 1) Canva. Your images come to life. 2) PlaceIt. 5) NounProject.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Google] The History of Our Social Media Obsession [Infographic]
    Facebook, Twitter, and Google+ are the top three social media sites used by marketers. Google+. There are 1 billion registered users on Google+. 70% of brands have a presence on Google+. The +1 button from Google+ is used 5 million times per day. Who is using social media? Key Takeaways. General Social Media.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Google] B2B Demand Generation Experts—A Call to Arms
    Frequent changes in Google’s algorithms. Google? 'Time to Declare Independence and Take Control!  . When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Pay to play models in social media channels such as Facebook. And so on…. Or YOU? Listen!
  • HINGE MARKETING  |  TUESDAY, JULY 8, 2014
    [Google] Why Professional Services Firms Should Blog
    On Google+ or LinkedIn? 'Blogging is a great way to increase your professional services firm's visibility and enhance your content marketing strategy. Check out our video to learn why blogging is so important, how to select good blog post topics, and how to effectively promote your blog. Follow us +HingeMarketing and join us on LinkedIn.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Google] How to be a Google+ success
    'It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Google] The Harsh Realities of SEO That No One Tells You
    In fact, Google says , “crawling and indexing are processes which can take some time and which rely on many factors.” ” Matt Cutts, head of the web spam team at Google, also addresses the topic in this video. Then Google rolled out Panda 4.0 'This post originally appeared on the Insiders section of Inbound Hub.
  • FATHOM  |  TUESDAY, JULY 8, 2014
    [Google] Call-to-Action 101
    If you don’t have the internal development resources to conduct testing there are plenty of good resources that make it relatively easy to run tests, such as Optimizely, Unbounce and Google Analytics Content Experiments. Be specific. ” Stand out. Don’t be afraid to draw attention to your CTA. Easy ways to help your CTA stand out : 1.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Google] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    Plus, if you get caught stealing other people''s content , you could get your site penalized by Google -- which could be a big blow to your company blog''s organic growth. 'Sometimes, when I tell people that I blog for a living, they roll their eyes. That''s so easy," they say. monkey could do your job!". That''s when I roll my eyes. right?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Google] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 7, 2014
    [Google] 6 Ways to Optimize Video Content like a B2B SEO Pro
    'When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. Nobody wants sit through a long video.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Google] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
    In fact, Google banned brainteasers from their interviews several years ago.). 'Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? Most hiring managers have heard about using these "creative" questions to identify the best candidates. The worst?". Why?".
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Google] 20 Expert LinkedIn Guides
    Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
  • MARKETING ACTION  |  MONDAY, JULY 7, 2014
    [Google] 5 Tips to Get Listed in Google News
    That’s the number of clicks Google News gets, as reported in The Atlantic. Getting listed in Google News is not automatic (i.e., gives a welcome bump to your Google authorship , which …. The goal of this post is to provide the key components you need to have in place before Google will give you a second glance. Good luck!
  • VIDYARD  |  MONDAY, JULY 7, 2014
    [Google] YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads
    Theirs contain the video’s transcript (great for capturing Google’s attention in search), and it’s packed with strategic marketing keywords. 'Whether or not you currently use video marketing, you know it can produce incredible results for brands. leaving YouTube to cruise around their branded content instead!).
  • 3D2B  |  SUNDAY, JULY 6, 2014
    [Google] How to Calculate and Maximize B2B Event ROI
    He’s just registered a crazy name for it, Google, tells John it’s going to make a lot of money and asks if he’ll invest $100,000 in it. The friend doesn’t tell John how he plans to spend the money, how this Google thing is going to generate a profit or how much money John could potentially make. Picture this. It’s the late 90s.
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Google] An Exhaustive List of Google's Ranking Factors [Infographic]
    billion people use Google search each month to make 114 billion searches. According to comScore , Google holds 67.6% This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for. 'More than 1.1 of the U.S. search engine market share. That''s quite a list.
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Google] Hinge’s Fab Five: June 2014
    10 Ways to Boost Your Google Adwords Search Ads Right Now. While it can be an effective advertising tool, Google Adwords is also a complex program. On Google+ or LinkedIn? 'With so many marketing-related articles online, it’s hard to keep up with the best content! What You Should Expect From Your Marketing Department.
  • ENGAGE  |  THURSDAY, JULY 3, 2014
    [Google] Commissioning Illustrations Like a Pro
    Head to the newsstand and pull publications focused on your particular audience and Google illustrator bylines. 'There are times when a photograph just doesn''t cut it. You could be working on an infographic or trying to develop custom icons for an app. Or you may just want to add some texture and personality to a website.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Google] 9 Hilarious Out-of-Office Email Auto-Replies
    However, I remembered to put up my OOO message early this time around -- so I decided to do some Googling for funny messages people have used in the past. 'Without fail, I almost always forget to put up an out-of-office autoreply message when I''m headed out for vacation. Heh, sorry guys.). Bold move. Wow, thank you for your honesty. 7) Hi.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Google] Everything You Need to Know to Successfully Live-Tweet Your Event
    If you don''t know exactly what time some things are happening, you can still write tweets ahead of time and put them into a Google Doc. One of the reasons why Google has been so successful is b/c they view their products as works in progress." - @fivethirtyeight #INBOUND13. Before the Event. Choose a hashtag and promote it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Google] Five companies with a human social media presence
    An example is hosting a Google HOA with GE Healthcare to talk about cancer prevention. An example is hosting a Google HOA with GE Healthcare to talk about cancer prevention. 'By Mandy Edwards, {grow} Community Member. Right now “being human” is an important theme for businesses. American Cancer Society. He (she?) Buffer.
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