• HUBSPOT  |  SUNDAY, MAY 19, 2013
    YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
    Marketers are being encouraged to reach out to their respective Google representatives to learn more about how they explore this new option, though it''s currently only available as a premium option for consumer goods clients. Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery, From HubSpot.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords and/or Facebook ads. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available.
  • SAZBEAN  |  SATURDAY, MAY 18, 2013
    Top Internet strategy, marketing and technology links for the week of May 19, 2013
    ReadWriteWeb) Twitter Acquires Data Analysis Startup Lucky Sort (Mashable) ESPN, Twitter Expand Tie-Up (WSJ) Analysis: Google+ struggles to attract brands, some neglect to update (Reuters) Marketo’s Jason Miller On Facebook For B2B: Why So Serious? News & Notes
  • HUBSPOT  |  SATURDAY, MAY 18, 2013
    Why P&G Can't Blame 6,250 Layoffs on Facebook
    'Over a year ago, I wrote about P&G''s plans to lay off over 1,600 of their workforce because they''d wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google. This week, I come to find they haven''t learned a damn thing. Not all advertising is inherently bad. Facepalm*.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    The 10 Cutest Brand Mascots of All Time
    mean, owls are generally pretty cute, but I didn''t think this one was any cuter than the next owl, until my coworker told me to Google images of it. 'This post is full of gratuitous cuteness. Here''s why. used to use a couple other ones, but the Hipmunk chipmunk is just so cute it''s paralyzing. That kind of cute. rest my case.). awwwwww!!!
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    The 8 Evidences: Local Search and Call Tracking
    They would have seen precipitous drops in their page rank, they would have been slammed by Google. 'Lately some local marketing folks have been claiming that call tracking harms SEO. We have to assume these folks are well-intentioned and intelligent. We''ve written several blogs about call tracking and SEO. This blog is a bit different.
  • SAZBEAN  |  FRIDAY, MAY 17, 2013
    Are Google’s Social Changes Enough?
    'Image via CrunchBase Google has released a number of changes to its applications during its conference, Google I/O (with more to come). Google+ is mostly a deserted island, at least compared to Facebook and Twitter. But, unlike, Facebook, Google has the opportunity to integrate integral applications socially. Thoughts?
  • BIZNOLOGY  |  FRIDAY, MAY 17, 2013
    Don’t Make These Enterprise SEO Mistakes
    Organic Search Business Google keyword research marketing public relations Search engine optimization Web search engine Website 'Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. The process begins with industry and keyword research, then on site optimization, and then ongoing link building.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
    'You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. So in this post, we''ll pick apart what''s different about Google+''s new look -- which Google is rolling out over the next week -- and what these changes mean for marketers like you. Did you miss that?
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    Show Us The DATA! That Call Tracking (When Used Properly) Hurts SEO
    There are some call tracking companies out there that advocate using call tracking numbers on directory listings, on Google+ Local, and other online properties. Your phone number remains on the page and remains visible to Google. We dare you to show us data that call tracking when used properly--hurts SEO. You''re right. You can''t.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    Practical Tips for Modern SEO From the Best Minds in Europe
    Both Google Panda & Penguin have severely disrupted what works for search marketers, leaving many rather confused about what they should be doing to attract more organic traffic. Another great tip for gathering keyword information is to use Google Insights for their related searches. The SEO world loves to talk about link building.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 16, 2013
    The changes to Google+ are great. But they don’t matter
    'What an exciting week of announcements from Google! Of course many of us in the social media space were focused on the interface improvements on Google+, but the company also announced: It is re-charging the crucial Maps effort, including graphics, animations, and local landmarks. Are these changes enough to get Google+ to “tip?
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    INBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business'
    Gertner paints Silver against the wider backdrop of an approach to business that we call “inbound” and that we see sweeping across industries, led by Amazon, Google, and others. Is it any wonder that everyone at HubSpot loves Nate Silver, and why we’re psyched that he''s doing a keynote speech at our INBOUND conference in August?
  • BLOG MY CALLS  |  THURSDAY, MAY 16, 2013
    A BETTER Guide to Call Tracking and Local Search
    Now, Mike and many other marketers, when they talk about having a consistent NAP+W (Name, Address, Phone, Website) across the web, they are completely in line with what Google has put in its guidelines. We don’t argue with Google. Let’s look at a recent article by Mike Blumenthal, titled “A Guide to Call Tracking and Local Search”.
  • MARKETRI  |  THURSDAY, MAY 16, 2013
    CPA Content Marketing: Four Examples of Superb Content by Accountants
    'B2B buyers complete nearly 60 percent of their purchase decision online before they even engage a sales representative, according to research by Google and CEM. What does this mean for your business? I’m sorry to say it, but that blog you haven’t updated since January simply isn’t going to cut it. The results?
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    In (Partial) Defense of Tracking Cookies
    And Google. 'It''s easy to hate on tracking cookies. Wouldn’t life be great if browsers just shut cookies off altogether -- and kept them off? No more annoying ads! No more interruptions! Fair enough. get it. m sick of this stuff, too. But I also get why advertisers see this as a nightmare that will destroy the online economy. And Facebook.
  • BLOG MY CALLS  |  THURSDAY, MAY 16, 2013
    Google I/O Shows Emergence of Big Data and Voice Recognition
    'Google''s biggest event of the year is this week and they announced changes from everything to Google+ and Hangouts to Google Glass and search. Another big announcement is that Google will make its Google Now service available on desktop. Google is obviously all in on voice recognition. Word About Google.
  • SAZBEAN  |  THURSDAY, MAY 16, 2013
    Google Wallet Makes It Easier than PayPal to Send Money
    'Google Wallet Logo (Photo credit: Wikipedia) So far Google Wallet has been on the sideline. Google is rolling out integration between Gmail and Wallet which means that getting and sending money may soon be as easy as sending an email. Well, it just got the call from the coach to check into the game. What do you think?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    'Author: Julio Viskovich Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time. Ideas must be developed in minutes rather than days or weeks.  And messaging centers around real-time feedback from customers or around current events that happen.
  • VIEWPOINT  |  THURSDAY, MAY 16, 2013
    Good Reads for B2B Sales - Sales Intelligence with Google
    Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear. Sam Richter, author of "Take the Cold Out of Cold Calling,” shares few tips for using the Google to find news about a prospect or company and to identify individuals with particular job titles. Tap CRM to Give Your Customers a Pleasant Surprise.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 16, 2013
    How Manufacturers are Managing Content Marketing: 7 B2B Insights
    Their use of Facebook, LinkedIn, and Twitter has risen over the last two years, yet they are somewhat behind in their adoption of Google+, Pinterest, SlideShare, and other “newer” social media options, so it will be interesting to see if they grow in these areas over the next year. Manufacturing marketers prefer Facebook and YouTube.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 16, 2013
    Slideshare Is The Biggest Opportunity In B2B Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without Without hesitation, I answered “ Slideshare.” slides.
  • WRITTENT  |  THURSDAY, MAY 16, 2013
    Does SEO Copywriting Limit Creativity?
    Google makes 500 updates a year, and does not disclose what all those updates do or what all the factors are in their algorithm. Matt Cutts , Head of Google Webspam Team. 'SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. Image Credit: Kukhahn Yoga/Flickr. Rand Fishkin , CEO of SEOMoz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    Five tools to help with your social media makeover
    If you set up goals within Google Analytics, Google will start tracking social media activity for these goals.  If you go to the traffic sources section of Google Analytics, select all traffic and then select the relevant goal you can view the conversion rate across any channel. Easily Optimize Your Content for Google  .
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    Google I/O and the Push for Better Context
    'Google''s big I/O conference launched today, with a raft of product rollouts and introductions , including a new music service and improvements to its Maps app and Google+ social network. Case in point: Google announced it is making its Google Now service available on the desktop via its Chrome browser.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 15, 2013
    Unlock Pro Tips to Creating a Successful Webinar
    We use PowerPoint at VerticalResponse to create ours, but there are a variety of options including, Google Docs , Prezi and Sliderocke t. 'Webinars are not only fun to host and conduct, but they’re also an excellent tool for generating leads and sales for your business. image courtesy of ClickMeeting.com. © 2013, VR Marketing Blog.
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    What Your Traditional Marketing Education Didn't Teach You About Marketing Today
    Similar to the shift that’s transpired in the sales world (wherein the buyer now has access to customer reviews and other commentary about your brand with a quick Google search), journalists rarely have to pass through media relations professionals to get the information they want or need to craft a story. But (isn''t there always a but ?).
  • VIEWPOINT  |  WEDNESDAY, MAY 15, 2013
    The Real Reason Sales People Struggle to Close Opportunities
    Or even, heaven forefend, the use of a thermometer close (I suggest you Google that one). 'This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Alec Baldwin has got a lot to answer for. And, no, I’m not talking about his appearance in “Dr. Seuss'' The Cat in the Hat”.
  • WRITTENT  |  WEDNESDAY, MAY 15, 2013
    15 Key Facts about Content Curation
    While Google, Bing, and other major search engines are actively working to improve their algorithms, expert Rohit Bhargava believes that search might not be sufficient to find the right insights in the future. Google Cares Deeply about Authority. Google really loves thought leaders. Content Curation: Everyone Is Doing It.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 15, 2013
    If I have a negative content out there, why can’t I simply remove it?
    Even if they do, there’s a good chance it’s been indexed by Google and is still findable. Google search will take the user to the negative content, even if it was deleted. By boosting your links you can push them to the top of Google and push down the negative content. Unfortunately, there’s no easy way.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 14, 2013
    Important Grammar in Business Presentations
    He writes on a wide range of topics, including handling negative Google reviews 'Just How Important Is Proper Grammar When it Comes to Business Presentations? Ken; We have a guest blog this week, a topic that is absolutely key in emails, presentations and meetings. Hope you enjoy! They’re judging you. Always Revise. Sleep on It. Take it Slow.
  • E-STORM  |  TUESDAY, MAY 14, 2013
    AdWords Mobile Strategies
    'Every year in recent memory has been deemed “The Year of Mobile”, but with the launch of Google’s Enhanced campaigns and the proliferation of mobile devices, mobile search is finally becoming a necessity.
  • WRITTENT  |  TUESDAY, MAY 14, 2013
    25 Success Tips for Writing Irresistible Customer Success Stories
    Case studies are typically a tool for product research; studies by Google confirm that 62% of B2B decision makers use search as a tool for finding customer success stories. However, briefly disclose how you reached your results, whether it was through Google Analytics, Salesforce reports, or another method. Avoid Jargon. Be Objective.
  • NNC SERVICES  |  TUESDAY, MAY 14, 2013
    How to get more value from Google+
    'For a while, Google+ has been one of the social platforms that often got overlooked by marketers, even though it plays a major role in search engine optimization (SEO). For that reason alone if nothing else, Google+ is in fact a very powerful tool to have in your social media strategy. Considering that you already.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    Big Data For Marketing? It’s All About The Questions
    Finally in my own  Big Data Marketing rant  I talk about the need to understand the  questions that our customers are asking  when they do a Google search, visit a website or participate in a social media conversation. Starting with a simple look at  Google Trends. 'Looking into a heavy topic today: Big Data for Marketing.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 14, 2013
    Building Your Brand With Google+
    'Now that Google+ has been around for a few years, the benefits have come into sharper focus.  The brilliance of Google+ lies in the variety of engagement opportunities it offers.  Boosting your presence with Google+ Communities. No platform makes narrowcasting as easy and part of the experience as Google+. 
  • BIZNOLOGY  |  TUESDAY, MAY 14, 2013
    Your social campaign needs 1000x followers
    Content Marketing Internet Marketing Social Media Marketing Barack Obama Celebrity Facebook Google Klout pinterest Seth Godin social media Tony Montana twitter 'Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber , Gaga , and Katy. Don’t worry. Related articles.
  • HUBSPOT  |  TUESDAY, MAY 14, 2013
    What Would a 'Mad Men' Era Ad Campaign Look Like Today?
    Additionally, it would have to help women learn more about how to get started when curiosity strikes -- when they’re at home alone, searching Google on “how to color my hair.”. 'This is an excerpt from our ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Things are just a wee bit different today.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 14, 2013
    B2B Marketing: Moving Beyond Campaigns
    When someone looks for you or one of the problems you solve on Google, you are there. 'Is your B2B marketing activity still built around a series of campaigns? Q1: Security. Q2: Cloud and Mobile. Q3: Lower Cost. Q4: Compliance. Like an old Model T, it might look nice, but it just isn’t practical anymore. Of course not! source ).
  • SYNECORE  |  TUESDAY, MAY 14, 2013
    Why I’ve Got My Head Stuck in the Google Cloud
    '“Life gets a bit easier when your Google products work well together…” I couldn’t have said it better myself. Finally accepting the reality of these truths, I decided to dive in to the Google Cloud headfirst; here’s what I found. According to Google, this is because it offers speed, simplicity, and security. WANT GOOGLE NOW.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    30 Awesome Blogging Guides, Tips and Resources
    Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. Did you hear that?
  • FATHOM  |  MONDAY, MAY 13, 2013
    4 Quick, Effective Ways to Market Your Nonprofit Online Today
    Company News Content Creation & Strategy Conversion Optimization Social Media events google grants nonprofits 'By now, you’ve heard a lot about how Fathom gives back to the community, including through May 3rd’s first annual Nonprofit   Marketing Summit.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    6 Marketing Automation Lessons I Learned the Hard Way
    If your marketing is working the way it should be, your leads aren’t just sitting, waiting for your emails -- they''re engaging with you through social media, searching for your brand on Google, and finding their way back to your website. Particularly I realized, more often than not, I was thinking about automation the wrong way. Really.
  • SAZBEAN  |  MONDAY, MAY 13, 2013
    The Future of Facebook is…. Grey?
    Unlike Google, which makes measurement and analytics as transparent as possible. Said differently, where is Facebook’s second act, like Android (acquired, transformed and massively scaled by Google) or iPad? 'Image via CrunchBase What is Facebook’s future? Add to that the meh type of changes lately. Where is its disruptive force?
  • MODERN B2B MARKETING  |  MONDAY, MAY 13, 2013
    Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    We also use Google+ Authorship tags to help tie our authors to their content in the search engines.  'Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. The Old Design. But first, here’s what the old design looked like. 10 Principles for Blog Design.
  • VERTICAL RESPONSE  |  MONDAY, MAY 13, 2013
    Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
    'Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Google Adwords allows you to target and segment your target audience in multiple ways including, Geographical, Day, and Device Targeting. Making Good Use of Google Reporting.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    'Guy Kawasaki is a special advisor to the Motorola business unit of Google. 2) Repurposed Google+ Posts. Three other people also post to HolyKaw via Google+: Peg Fitzpatrick , Trey Ratcliff , and me. I explain this in the Google+ section below.). Google+. 3) What’s Hot Feed of Google+. Google+ : Me only.
  • LEDGER BENNETT  |  MONDAY, MAY 13, 2013
    The great Content Marketing challenge
    Similarly online, prior to Google’s Penguin and Panda updates, before everyone jumped on Content Marketing, and before social influenced purchasing decisions and search rankings, SEO went about things in their own niche. 'Over the past few decades advertisers have been concerned with the reduction of performance interruption techniques.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 13, 2013
    Digital Marketing: B2B marketers can get fresh, new ideas from B2C
    Google search led Gendusa to a home-furnishing company’s Web page. 'Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. We’re dealing with people, and all people behave the same.
  • HUBSPOT  |  SUNDAY, MAY 12, 2013
    Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week
    Google Launches YouTube Trends Map to Show the Most Popular Videos Across the U.S. 'You''ve heard the saying over and over again, but it still holds true: Content is king. This week, this saying held especially true in the world of inbound marketing. Oh, and Happy Mother''s Day! ;-). Facebook Rolling Out Video Ads to News Feeds, From AdWeek.
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    Top Internet strategy, marketing and technology links for the week of May 12, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • HUBSPOT  |  FRIDAY, MAY 10, 2013
    Random Thoughts From Marketers Like You
    Sometimes when I''m feeling particularly spiteful, I think about Googling competitors'' search terms and purposefully clicking on their PPC ads. 'We all have an inner monologue. In fact, sometimes those internal thoughts even get their big break as spoken words -- oftentimes verbalized in a snarky, frustrated, or sarcastic tone. hate Excel.
  • BLOG MY CALLS  |  FRIDAY, MAY 10, 2013
    22 of My Marketing Secrets
    This way, in analytics like Google’s, you can understand where visits to the content started , how it was delivered, date sent, source of new visits, how many of them convert to leads or customers. If you use Google analytics, become adept in creating and using Advanced Segments. If you aren’t having fun, you’re not doing it right.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 10, 2013
    Do You Know Your Target Market? How to Find Out…
    Google Analytics provides a depth of knowledge about who’s visiting your website, how they got there (by keyword, referring site, etc), how much time they spend and so much more. 'Do you know who your target market is? We mean, really know? And, we’re not talking about, “I sell dresses, so my target market is women.” Website?
  • BIZNOLOGY  |  FRIDAY, MAY 10, 2013
    The Plight of Listening in a Google Glass World
    If Google has it their way listening will become a thing of the past. Now, Google doesn’t always get its way, but they do more than most. Well, it can happen (to some degree) and if it did happen that would mean it’s a good thing for Google but possibly quite disruptive (in a bad way) to the rest of us. Huh, you ask?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 9, 2013
    Where is Chuck Morris and other crucial social media questions
    But what does Google think about these questions? Here is how Google “pre-populates” these common searches: Conclusion? 'Who, what, when, where, why? These are the words every journalist lives by and the words usually at the heart of every great story and blog post. Just for fun, let’s find out. A {growtoon}.
  • WRITTENT  |  THURSDAY, MAY 9, 2013
    Current Inbound Marketing Trends: 10 Things You Didn’t Expect
    This data supports the fact that consumers are turning off their televisions and ignoring billboards in favor of self-directed research online, through sources like Google and Facebook. 'Inbound is so hot right now. Inbound Is the New Norm. Corporate Integration Has a Way to Go. Quality Content Takes a Back Seat. Focusing on Customers Is In.
  • BLOG MY CALLS  |  THURSDAY, MAY 9, 2013
    Q&A with Content Marketing Expert Jeff Molander: Selling with Content
    THESE are the topics that get found in Google, read and create leads. LinkedIn Groups, Webinars, Monitor www.search.twitter.com (for expressions of pain or un-met needs around what it is you’re selling… and complaints about your competitors) and, of course, Google keyword research. One of the foremost in the field is Jeff Molander.
  • SYNECORE  |  THURSDAY, MAY 9, 2013
    How Mobile Wallets Can Change the Way We Buy
    Google Wallet doesn’t allow you to use merchant specific credit cards through their app, and other wallets may only allow cards to be linked if they are from specific institutions. 'The following is a guest blog written by Angie Picardo, a staff writer for Nerd Wallet. What’s Out There? QR Code is similar to a barcode. Follow @SyneCoreTech
  • B2B WEB STRATEGY  |  THURSDAY, MAY 9, 2013
    3 Reasons That An On-Site Blog Helps Your SEO
    Google loves fresh content. Yet, Google loves fresh content and your relevance will increase in its eyes when your site is regularly updated. Continually updating your site with fresh content will cause Google crawlers to visit it more frequently- and to reindex it on a more continual basis. Where would they go?
  • BIZNOLOGY  |  THURSDAY, MAY 9, 2013
    Digital Media Marketing Expertise Rendered On the Fly
    My Feedly stream and Google alerts often overwhelm me, and I know I don’t catch every announcement. quick Google search usually turns up part of the answer, and support forums usually provide detailed instructions. 'Photo credit: Fora do Eixo. What’s the corollary to Moore’s Law in digital media marketing? m wondering.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    What Is A Social Business?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. What is a Social Business? Makes sense, right? Photo Source.
  • VIEWPOINT  |  THURSDAY, MAY 9, 2013
    Good Reads for B2B Marketing - Protect Your Online Reputation
    Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. 'Online content in the sales and marketing industries is dynamic and constantly changing. Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land. Via ClickZ.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 9, 2013
    Why You Should Not Believe Ads on TV – the Need for Trust
    The simple fact is that a quick Google search will destroy everything you tried to do in your TV ad. 'Don Peppers. More and more I’m finding ads on TV completely unbelievable. They fail the Trust Test! Many times I watch TV ads boast about products that I know don’t live up to the hype. From Consumer Reports. What do you think?
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 8, 2013
    Technology Marketing Has Always Had a Zero Moment of Truth
    'Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. Other articles about ZMOT you might find interesting: Google’s “Zero Moment Of Truth”: Why They’re Right And Why They’re Wrong. What is ZMOT? Recommendations from others is essentially what the ZMOT is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 8, 2013
    Klout innovation will power search engine results
    Both Google and Bing have been open about including more results from your personal “social graph” in results. There will be no “exclusivity” on the content so there is a chance the responses will show up somewhere on Google too.  . You read that correctly. Why this matters. Influencers and search. by Mark W.
  • LEDGER BENNETT  |  WEDNESDAY, MAY 8, 2013
    The top 10 B2B marketing research papers you should read
    Research conducted by the Marketing Leadership Council in partnership with Google. The freebies…. The Digital Marketing Evolution in B2B Marketing. All marketers know just how prominent digital and social media channels are, particularly when referring to the buyer journey. Lead Generation Marketing Trends. B2B in association with Eloqua.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 8, 2013
    Tips for international B2B market research
    Connect with Andrew on Twitter or Google+. 'B2B organisations have always had a natural inclination to expand internationally.  With a finite customer base at home and products which can be ‘translated’ with relative ease it makes good sense.  And as globalisation continues at a pace, the importance of foreign shores is ever-increasing.
  • SAZBEAN  |  WEDNESDAY, MAY 8, 2013
    Guest Blogging for Effective Link Building
    'Spider web (Photo credit: Marcelo Tourne) Links into your website are a signal to Google that you have good content. While you can just continue to produce good content and hope that you’ll build up the number of links coming into your site over time, guest blogging can help accelerate that process. You need to build links.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    SEO: A Google Authorship Conundrum
    One of the questions was this: what do you think of Google Authorship? We''ve written on Google Authorship a few times. believe that Google Authorship is important and is becoming more so. I''ve heard Matt Cutts speak on Google Authorship in person, twice. Only the Google knows for sure. Does it matter?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 8, 2013
    Using Visual Content to Promote Your Event
    Leveraging cover photos on Facebook, Google+, and Twitter is a great way to get your event message across visually when followers come to your page. Take a look at our Google+ cover photo for an upcoming Marketing Happy Hour. It really pops when you visit our Google+ page. Event Graphics. Visual Notetaking. Infographics.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 8, 2013
    5 Keys Ways The Smartest CEOs Use Outside Contractors
    simple Google search can reveal everything they want to know about your competitors’ products and services, pricing, and value proposition. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Helen Nesterenko, founder of Writtent.com. This concept is so well-known, it inspired the best-selling book The E-Myth.
  • READYPULSE  |  WEDNESDAY, MAY 8, 2013
    Athlete Sponsorships – The Most Under-Leveraged Social Marketing Asset
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness. … Continue reading → Share and Enjoy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 7, 2013
    The “Instagram Act” and How to Protect Your Photos Online
    One thing photographers can do is monitor Google for uses of their copyrighted works. Google’s sophisticated search technology does permit reverse image searches , so users can upload their copyrighted image and see matching images identified by Google. by Steve at Daftdog Great tip on the Google Image search Kerry!
  • WRITTENT  |  TUESDAY, MAY 7, 2013
    How Much Do Quality Copywriting Services Cost?
    It won’t help you rank high on Google, convert leads, or gain a bigger share of voice on social media. In the aftermath of Google’s latest algorithm updates, it’s clear that quality content is the only way to win the arms war. 'Normal. false. false. false. Content marketing is serious business. But how much should quality content cost?
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
    Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more. Today, social media is one of the key inbound marketing channels we use to grow our business. Social Inbox Custom Notifications. What does this mean?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    3 Ways Social Media can Boost Sales Success
    Sales people can use popular online meetings tools like Google Hangout or even GoToMeeting to create spontaneous meetings with potential buyers. 'Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 So here are 3 reasons why …. Social media provides plenty of ways to do this.
  • ENGAGE  |  TUESDAY, MAY 7, 2013
    65 Tweets to Engerize Your Marketing Strategy from #WhatsNextDC Day One
    “Your google search results are your new homepage, and you can’t control it.” 'I recently had the privilege of attending the What’s Next DC Marketing and Communications Conference at The Hamilton Live. This was my first ever industry event or business conference, so I had no idea what to expect. ” #whatsnextdc.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    3 Ways To Differentiate Your Brand in Search Engine Results
    Zmags could do a better job at keeping the HTML title text to under 70 characters (a best practice  recommended by Google ). Keeping your HTML Title Tag under 70 characters will prevent Google from listing your pages in its results with ellipses. Remember that Google will bold search result text that is the same as the search query.
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    6 Ways to Make Your Phone Ring
    Someone has clicked-through to your site after conducting a Google search. If you want calls quickly try mobile pay-per-call via Google Adwords and call extensions. Good old Google Adwords. 'Phone calls are the best leads businesses--especially local businesses--can get. And we work with a lot of local businesses. 1) Local SEO.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 7, 2013
    Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    When people are searching on Google, they click on the organic results at least 70 percent of the time (vs. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales. So what exactly is a blog?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    Social Selling: A Day In The Life of A Social Sales Person
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social Media
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    Call Tracking: 5 Metrics You SHOULD Be Measuring
    Well, data from Google and case studies from LogMyCalls indicate that some campaigns produce junk calls up to 60% of the time. 'Call tracking tells marketers which campaigns, keywords, and channels generate calls. That''s important stuff to be sure, but, call tracking can gather MUCH more in-depth data than that. 1) CPL (Cost Per Lead).
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    Enhance Your MOFU: 10 Ways to Advertise on Social Media
    Google+ Social Extensions - Google offers an indirect way of social advertisement on its Google+ social search platform. Companies with a Google+ Business Page can include a social extension to any Google Adwords campaign, which adds the red “+1” button to selected advertisements. What is a MOFU offer? will hit $4.14
  • WRITTENT  |  MONDAY, MAY 6, 2013
    8 Compelling Reasons to Use Google Authorship
    'While Google’s Authorship markup has been available to content creators since June 2011, adoption rates remain low. While it’s challenging to develop an accurate gauge of engagement on Google+, studies indicate that user engagement with the platform is weak, especially compared with social media giants Facebook, Pinterest, and Twitter.
  • BLOG MY CALLS  |  MONDAY, MAY 6, 2013
    5 Steps to Effective Content Marketing
    Google Analytics should become your best friend. 'We''ve received a fair amount of publicity recently for our 150 blog posts in 50 days content marketing effort. And we''ve since received a lot of requests from companies asking that we advise them on their own content marketing efforts. We can help you with that! 1) Set Goals. By how much?
  • GREAT B2B MARKETING  |  MONDAY, MAY 6, 2013
    Database Marketing is Alive and Well
    You can find a lot of definitions for database marketing (just Google the term), but here is the working definition that I employ: “Building a permission-based contact list of suspects and prospects in order to facilitate re-marketing efforts.” Endless articles and entire conferences were devoted to the subject. Find your right contact tempo. 
  • FOLLOW THE LEAD  |  MONDAY, MAY 6, 2013
    Live and learn (important clarifications on search syntax)
    For example, she explains how Google and Bing treat the word “and” differently. She also discusses operator precedence and how there is no way to change the order of operators on Google. And she points out what to do when Google returns Web pages that don’t even include a keyword you searched for. Check it out ! Recruiting
  • VERTICAL RESPONSE  |  MONDAY, MAY 6, 2013
    Email Testing 1,2,3 – How to Get an A+
    It’s a good idea to view your email in the most popular web browsers – Google Chrome, Mozilla Firefox and Internet Explorer. 'When it comes to email marketing, once you’re content with the copy and design, it’s tempting to forgo all email testing and just send it out – especially when you’re crunched for time. Yep, mobile is hot.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    The Marketer's Guide to Proper Social Media Etiquette
    Pinterest is a great medium to engage your audience -- and, it drives more referrals than Google+, YouTube and LinkedIn combined. 'As a savvy inbound marketer, you''re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach. Etiquette? Really? Wrong.
  • WEBBIQUITY  |  MONDAY, MAY 6, 2013
    11 Expert PPC Guides, Tips and Techniques (and One Rant)
    You decide exactly which landing page to send traffic to for each keyword–without worrying that a minor edit to the page, or Google’s next algorithm update, will annihilate your ranking. search engine marketing. Organic search experiments can take weeks to show results. SEM changes take effect in a matter of minutes. by PPC Hero.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    Here are the free tools Margetic advised using immediately to hear the social media conversations impacting your business: Google Alerts : Whenever your company or your industry is mentioned online, Google will notify you. Social Media b2b social media fans google alerts LinkedIn pinterest social media social media training twitter
  • WRITTENT  |  SUNDAY, MAY 5, 2013
    An Exhaustive Guide to Exceptional Guest Blogging
    Guest blogging is a remarkable tool for earning backlinks to your company’s website, a component that Google and other major search engines use heavily to determine the rank of your content. Earning and maintaining a position at the top of Google isn’t just critical for your brand to gain exposure, it can be crucial to survival.
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    7 Recent or Unique Google Adwords features you should be utilizing today.
    'When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?  Subscribe.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    How to Organize a Digital Marketing Team – Lessons from Hubspot
    That means blogging, paid advertisements (like Google Adwords, Facebook, SlideShare, etc.), 'Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. ”  (He’s considering adding the award-winning marketing expert  Jeff Ogden to his team.). They’ve grown extemely fast.
  • HUBSPOT  |  SUNDAY, MAY 5, 2013
    Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
    Google Says YouTube Has Already Crushed Regular TV, From Business Insider. Though YouTube outranks TV in terms of views, Google has made it very clear that YouTube is not a replacement for TV -- it''s something entirely new that thrives off engagement with audiences. all within seven days! Instead, let us do the steering for you.
  • BLOG MY CALLS  |  FRIDAY, MAY 3, 2013
    Another Opinion: How Long Should You Give an SEO to Show Results?
    Once these are established, Google can then rank your site in one of ten coveted Page 1 results. If you were Google, would you give a first page ranking to a site nobody clicked on? Ultimately, we do not control Google''s algorithm, we can only wield a wee bit of influence over it. How competitive are the first page rankings?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 3, 2013
    Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
    Fortunately, with a few tips, salespeople can use Google to find nuggets of relevant information that can help. Following are three Google tips to help you practice sales intelligence. Enter a job title at a company but place an asterisk in the functional job area, and Google will fill in the blanks. Sales Intelligence.
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    Tuning Your Investment in the Digital Marketing Funnel
    The way I advocate doing this is to mine Google for words and phrases your prospects use, and to build experiences that attract them and begin fostering trust with them. 'Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. But it need not be so. The Conversion Phase.
  • HUBSPOT  |  THURSDAY, MAY 2, 2013
    3 Ways for Floundering Agencies to Find Growth
    Connect with her on Twitter @jamioetting or on Google+. 'Have you had a conversation with a college sophomore lately? In this example, it is also the equivalent of talking with a 7-year-old. I want to be a nurse or a psychologist. want to save the world. No, I want to make money, so I’ll be a lawyer. It changes its branding every two years.
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