• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Google] 5 Types of SEO Audits for B2B Organizations
    The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Google Analytics Audit. The Duplicate Content Audit.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2016
    [Google] Are you ignoring your website’s best customers?
    No, not on Google. Internet of Things Monthly Newsletter Website Search analytics configuration conversion rates conversionxl.com customers eConsultancy.com Google inbenta.com index Newsletter popular searches search engine search keywords search ranking algorithm search results synonym dictionary website searchers websitesThey search.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Google] 5 Reasons Why HTTPS Should Be Enabled on Your Website
    Every minute -- no, second -- Google’s algorithm requires sites to essentially battle it for top search rankings. It all goes back to the idea that Google is constantly solving for the user, and makes frequent changes to its algorithm that create a better experience. What’s that extra “s” for? png">. Learn more here. And I’m not alone.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. Sprite Snapchat campaign reaches 2 million views in 1 day. That much is certain. That can come at a later time. Are fliers being packed?
  • FATHOM  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google] How to Strengthen Your TV Ads with Paid Social
    In the meantime, check out our blog Facebook vs Google: Choosing Between Digital Advertising Giants  to discover why Facebook advertising allows you to reach your audience and foster brand awareness. Every morning when I wake up, the first thing I do is check social media and I do the same every night right before I go to bed.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. Your blog posts and other content won’t rank well in Google — and won’t be found online — if you don’t optimize them for keywords and perform other crucial optimization tasks. What’s at Stake.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. Your blog posts and other content won’t rank well in Google — and won’t be found online — if you don’t optimize them for keywords and perform other crucial optimization tasks. What’s at Stake.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google] What happens when bots start writing code instead of humans
    ” — New York Times, 1997 “Master of Go Board Game Is Walloped by Google Computer Program” — New York Times, 2016 Software development has gone through massive paradigm shifts over the past decade. “‘It may be a hundred years before a computer beats humans at Go — maybe even longer.”
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google] 10 Examples of Facebook Ads That Actually Work (And Why)
    Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. Components of Successful Facebook Ads. 1) It's visual.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Google] Virtual Reality vs Traditional Video: 7 Differences You Need to Know
    The best you can do is make sure that your audiences can immerse themselves in your VR content through as many platforms as possible: from Google Cardboard to YouTube to Sulon Q. Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. It’s priced at around US $460. No joke. Content
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2016
    [Google] What content to blog for Google search success
    Monocultures are vulnerable and true polycultural environments are much more resistant to pathogens, where pathogens are represented by the fickle and volatile shifting sands of Google’s algorithm. The post What content to blog for Google search success appeared first on Biznology. What to Write? It’s diabolically simple.
  • CEROS  |  TUESDAY, NOVEMBER 29, 2016
    [Google] Digital Craft Weekly 48.16
    NY Wizarding Maps by Google (and Warner Bros.). teamed up with the engineers at Google Maps to create an immersive Streetview-like walkthrough of 1920s Manhattan as depicted in the film. This post, Digital Craft Weekly 48.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 29, 2016
    [Google] How Westworld and Google Algorithm Updates Are Alike
    As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. Much like an update to the host’s facial functions, like raising eyebrows, can affect a conversation, Google updates do to our job as SEO professionals.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Google] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    once wrote everything down, but now I use Google Keep. Jeff Elias is a seasoned demand generation marketing expert, marketing technology entrepreneur, and the CEO and founder of Toltec Global Services , a leading demand generation marketing agency. Here’s what he had to say. What was the genesis behind the founding of Toltec? It’s personal.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Google] How to Validate Your Blog Post Topics: A 3-Step Process
    Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. Imagine you own a business that films and produces yoga routines for at-home practice.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 28, 2016
    [Google] Close up, nobody is normal: Generation clash or ageism?
    Disclaimer:  This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. Why They Clash. How to Solve the Generational Puzzle at Work   ( Lancaster and Stillman): Traditionalist. Boomer. Gen X. Millennials. Training . The hard way. Too much. and I’ll leave.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Google] For Holiday Mobile Marketing Success, Think Year-Round
    Gift givers turn to Google to search for the perfect item for a loved one with search phrases like “best gifts for teenagers” or “Christmas gifts for her.” According to Google , 64 percent of shoppers will use mobile search to get ideas about what to buy. Boost Your Mobile Strategy All Year Long. Marketing SEO
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Google] How to Write an Introduction: A Simplified Guide
    Introduction Paragraph Examples to Inspire You. 1) " Confessions of a Google Spammer ," by Jeff Deutsch. Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. mean, you already have a blog post you want to write. This is fun. See that?
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 28, 2016
    [Google] This is the week that was in B2B: trendwatching, awards and LifeAfter
    the chinese Google. From Black Friday to black-out London, the JAMs (Just About Managing) to giant sinkholes, last week had it all. Here are the highlights from the world of B2B and beyond…. Trendwatcher of the week. Goes to Business 2 Community, with its 7 massive B2B marketing trends for 2017. Yes, it’s that time of year again. Illustrious.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Google] 11 Simple Steps to Boost Your Organic Click-Through Rates
    You can do this by downloading your search analytics data from Google Search Console. Audition headline ideas on Google AdWords. Content Marketing Digital Marketing Infographics B2B B2B lead generation click-through rates CTR demand generation digital marketing google home marketing Search seoIdentify your lowest CTR content.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 25, 2016
    [Google] The new Superpowers: CCS Predicts
    There are already front-runners like Google who are using machine learning to slash their cost base (it’s helped Google deliver a 53% increase in revenue in last 2 years with only 4% increase in CapEx). Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. devices (vs 4.1 a year ago).
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Google] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend. Sound too good to be true? Undeniably not.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google] How to Build a Full-Funnel Content Distribution Strategy
    One of the biggest reasons Google is so successful is because it enables users to search and find the exact information they need at the exact moment they’re looking for it. So let’s all be like Google. The answer? Think of it this way. In other words, it’s unclear where need is meeting opportunity, or where it falls short.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google] Google AdWords Expanded Text Ads: Best Practices For The New Format
    Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Google’s new ETAs provide for an increase of 50 percent more ad space. This is because, while you’re allowed up to 30 characters, Google determines ad display based on pixel-count.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google] How to Tailor Your Web Presence to Your Marketing Goals
    Most people turn first to Google to find your website after they hear about your services. If they can’t find your practice on the first page of Google, they are likely to move on to one of your competitors. If you aren’t online, you don’t exist. Brands & Marketers
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    Google has deemed this holiday retail season the Year of the Supershopper. Let’s take a look at a number of findings from Google’s research and relate the conclusions to the staffing and recruiting industry. Stat No. 1 – After searching on Google, 76 percent of mobile shoppers changed their mind. Are you proud of it?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google] How to reach your customers at work or at home
    Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.  By adding consumer data to your audience build, you’ll improve your reach dramatically. Have you ever wished you knew more about the consumer side of your business customers? Access hard-to-reach segments.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google] 3 Things Marketers Can Be Thankful For
    Take Marketo customer Panasonic, for example, which was able to show how brand awareness–merely seeing an ad on Google or Facebook–could be  tied back to revenue. Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. Touché, my international marketers, touché.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google] An Introductory Guide to Google’s Search Console
    Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? The next best thing may be the Google Search Console. What is Google’s Search Console? Google’s Search Console can be daunting when you first access it. Summary.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 22, 2016
    [Google] 10 New Training Ideas for Your SEO Team
    Google Analytics Training. Last but not least, one of my favorite topics…Google Analytics. One of our first trainings of the year, the Intermediate’s Guide to the Google Analytics Galaxy, focused on creating segments, setting up dashboards, and also featured a Hitchhiker’s Guide to the Galaxy theme. And that’s ok. Kind of.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 22, 2016
    [Google] The more the messier for content marketing SEO success
    As I have said many times before, Google is mostly literal. Google is not your book editor or your doctoral advisor, Google is your everyman. Google is mostly populist. You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Please.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Google] What Does Your Amygdala Have to Do with SEO Strategy?
    As such, those emotions must influence the way that marketers optimize online content for Google SEO. Google now serves relevant answers instantly to the searcher, using its knowledge graph.” ” Depicted below in stripes, it’s the part of the brain involved with experiencing emotions and motivations. Marketing SEO
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Google] 7 Ways to Improve Your Site’s SEO Game Today
    Users want quality, and Google means to deliver it. Without appropriate keyword usage, Google may not be able to rank a page accurately for relevant search terms. The harder it is for Google to interpret a website, the harder it is to rank the site appropriately. Sometimes you need to contact Google and disavow the link. In
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Google] A business case for diversity in digital transformation
    wasn’t particularly surprised when I googled him in the evening and found out that in his spare time, he runs a webshop for sports equipment. By  Kristian Strøbech , {grow} Community Member. Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. The janitor rules.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Google] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    But think about this: Google has really been around for over two decades. mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. Source: Google. Okay, fine.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Google] Here’s Why Infographics Outperform Blog Posts
    The prevalence of chat  applications like Slack and Google Chat has only increased dark sharing. For months, my health-nut brother has encouraged me to develop a meal plan. Dumplings are not a food group, Erin.”) ”) To humor him, I decided to map out what I would eat. started to classify food by value. My brother was right.
  • OPENTOPIC  |  MONDAY, NOVEMBER 21, 2016
    [Google] Algorithms are getting more powerful and persuasive – Raconteur
    When Google first launched its now-ubiquitous search engine, The post Algorithms are getting more powerful and persuasive – Raconteur appeared first on Opentopic. What we see, what we buy and what we think are increasingly out of our control, and are instead being chosen by computer algorithms. Marketing - Financial Services
  • BIZNOLOGY  |  MONDAY, NOVEMBER 21, 2016
    [Google] Design: The top SEO ranking factor
    Google mostly ignores metadata. If they bounce, Google infers that the page is not relevant to the search query. If they click something on the page, Google infers that the page is at least marginally relevant to the query. Google is better at reading text within images, so the bot might even process the keywords.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Google] What is the role of content marketing in an ad-free world?
    Pop-up ads are so annoying that Google is taking action to penalize sites that use them. By Mark Schaefer. Here’s the current state of my advertising consumption. subscribe to digital versions of The New York Times ,  The Wall Street Journal and my local paper. have not seen a newspaper ad in five years. Maybe longer. No more malware.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. Google's decision to launch this open-source initiative was rooted in the importance of improving the user experience (UX) for the millions of mobile searchers worldwide. We're glad you asked. What is AMP?
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Google] Herding cats? The Hidden Costs of Multiple Marketing Tools
    How many of you are looking at your Google Analytics and wondering who those people are? The number and variety of tools marketers can access to reach and work with potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. The flip side? How do you use these tools so they augment each other?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    Take a look at Google Trends or use anything you’ve noticed in the news or our collective internet pop culture, see what statistics or behaviors from your users might apply or be connected to it somehow, and make it a story. After all, why not make all the data you gather from current and potential customers work for you? The result?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Google] 5 Trends Shaping the Future of Accounting Marketing
    Buyers under the age of 50 are simply more likely to “Google it.” Like it or not, accounting marketing is changing. Business development and marketing strategies that have worked for 50 years are losing their effectiveness and fierce, new competitors are cropping up everywhere. No more. But there is also a generational component.
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [Google] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    Facts include: 80% of B2B marketing leads sourced through social media come through LinkedIn; conversion rates are 3x higher with LI sponsored content than Google AdWords; and cost per lead is 28% less with LI than AdWords. Blueprint for a new way of marketing’ of the week…. Yes, really agile. Worth the read. goes to ROI. Discuss. Not us.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Google] Women Are Angry About the Election. Here’s How They’re Taking Action Online
    In an era when fake news can run rampant through major networks like Facebook and Google, and hateful headlines can influence an election, it feels particularly important to call attention to the ways social participation can promote equality and morality. Since then, second- and third-wave feminists have continued this spirit of opposition.
  • FATHOM  |  FRIDAY, NOVEMBER 18, 2016
    [Google] The 4 Key Takeaways from Google Ignite Healthcare 2016
    Google hosted a one-day event for healthcare marketers to help discuss the current health-related trends. This year, the event took place in New York City at the Google Headquarters. Google created the healthcare knowledge graph around conditions, treatments, and signs and symptoms to help support this need. There are 8.2
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 18, 2016
    [Google] Search: The art and science of identifying your target audience
    Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Google provides many clues and hints that will give you a better idea. With digital, marketers have access to more data and insight than ever. Tons of volume!
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2016
    [Google] Why Bots Are the Next Big Frontier for Agencies
    In addition to proving instant responses and information, our SmarterChild had personality in spades -- just Google "SmarterChild conversations" to see what I mean. Sixteen years ago, I was the founder and CEO of ActiveBuddy, the first commercial bot -- or chatbot -- company. We had a great run. Marketing Agencies and Bots. Bots Are Not Easy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 17, 2016
    [Google] 3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
    One of the easiest places to find this information is to simply look at the bottom of Google. Think of it this way: People want answers to their questions fast, and it’s your job to provide it in a format that allows Google to get it to them. As every search marketer knows, content is critical in driving SEO efforts. Just kidding.
  • HG DATA  |  THURSDAY, NOVEMBER 17, 2016
    [Google] Technically Speaking: An Interview with Every Market Media CEO Rick Holmes
    It helps with focus. I’m religious about Google Calendar. Big Data Company Culture Industry Leaders Calendly Chicago Chicago startups company culture Demand generation Email marketing EMM Every Market Media Exact Data Consumer Base Google Calendar HootSuite HootSuite CEO Rick Holmes Inc Magazine Inc. Tell us how you got started.
  • FATHOM  |  THURSDAY, NOVEMBER 17, 2016
    [Google] [SnapChat IPO Update] Increasing Audience Awareness With Snapchat Geofilters
    In the meantime, check out our blog Facebook vs Google: Choosing Between Digital Advertising Giants  to discover why Facebook advertising gives marketers a better bang for their buck. Snap Inc., With 150 million daily users on Snapchat, advertisers shouldn’t miss their opportunity to use Snapchat to speak to their audience.
  • OPENTOPIC  |  THURSDAY, NOVEMBER 17, 2016
    [Google] The Marketer’s Guide To AI In Marketing And Advertising
    Also, Google, Facebook, IBM, Microsoft and Amazon banded together to create best practices around AI technologies. by Ryan Joe, Modified by Opentopic Artificial intelligence (AI) is surging in ad/mar tech land. Or resurging, depending on how good your memory is. Marketing - Publishers
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Google] How to Experiment With Controversial Content (Without Alienating People)
    The concept of each ad was simple: Using the world’s most popular search engine (Google), the images highlighted real search results of female-focused queries like “women need to,” “women should,” and “women cannot” to reveal some of the most appalling opinions women face around the world. The problem? The result? Last year, U.K.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Google] Is Facebook in Danger of Becoming the Next Taboola?
    Fake news is something that Google, despite some cracks in the system , dealt with a long time ago in its search algorithm. Google also announced it is pulling its ad network from fake news sites. But to really work toward a solution, Facebook should follow Google’s lead and purge fake news from its News Feed as well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Google] Cutting, pasting, and going to court. Know your copyright rights
    You search Google and find the perfect pic. There are trolls out there who optimize their own copyrighted images for Google search just so they can threaten to sue people who use the images. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. True story !
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Google] How Long Does it Take to Get Results from Content Marketing?
    Served up with an overdose of keywords, such content used to entice Google’s spiders to crawl web pages and place them higher in the search engine rankings. Now, however, Google is smarter. You cannot expect Google to do all the hard work for you. “ Marketing is impatient. Content marketing is like cooking. Be patient. Source ).
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2016
    [Google] SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]
    Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries ) to search engine algorithm updates (like Google's rewarding more secure websites ). Search engine optimization (SEO) isn't all about focusing on keywords anymore.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Google] How to Fix a Broken Lead-Nurturing Strategy
    google around and land on a real estate website that has written about ‘How to tell if the time is right to buy your first home.’ When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. I was reading about the glacial history of New York City the other day.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Google] Search + Social = Online Reputation Management
    Generally-speaking, the richer the mogul, the more  élite the individual, the more likely they’ve tried to keep off Google’s radar, keep out of the index. Google abhors a vacuum. Well, if you can make Google dance then Bing and Yahoo! Google only indexes proper strings of text. Actually control. Good luck!
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 15, 2016
    [Google] Get Found on Small Business Saturday and Beyond
    and Google says you open at 9:30 a.m., a confused customer is apt to go somewhere else to find what he or she is looking for. 3. Add Yelp, Google+, Facebook and other sites’ badges to your website and your emails. Black Friday and Cyber Monday already have people in a money-spending mood that weekend. Claim your online listings.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Google] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    After all, Google didn’t acquire YouTube for fun. I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure. While all the images on the site were professional and inspiring, not one of them was user-generated or showed an outfit on an average-sized human being. Videos & Product Pages. Picture This.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 14, 2016
    [Google] The ugly side of digital transformation
    Google search on that phrase turns up 7 million results, and the term has become a staple of press releases and corporate collateral. But scroll down that list of Google search results and you’ll notice something interesting: there’s lots of talk about how to digitally transform, but very few examples of companies that have done it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 14, 2016
    [Google] Get the Most Out of Your Holiday Marketing By Using Video in Email
    Google, 2016). When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas Vacation between trips from the couch to the kitchen, getting more homemade goodies to eat between breaks. And football is always on. Animoto, 2015).
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 11, 2016
    [Google] Why Your Marketing Automation Company Should Play Well With Others
    We also have built-in capabilities to track and provide real-time browser notifications for emails sent through Google Chrome (Gmail) or Outlook via our Send & Track feature. When you’re a kid, adults constantly remind you that it’s important that you play well with others. Don’t let that work be lost or untrackable. What about emails?
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Google] The Anatomy of a Lead-Generating Website
    Non-HubSpot customers can turn to form-embedding tools like Contact Form 7, JetPack, or Google Forms. Your website is the most important tool you have for turning prospects into customers. As a result, your business won't be able to grow at a healthy rate. That's why it's so important to design your website with lead generation top-of-mind.
  • BIZIBLE  |  THURSDAY, NOVEMBER 10, 2016
    [Google] How to Tie Your LinkedIn Ads to Revenue
    Alternatively, if you report in a good old fashioned spreadsheet, it’s possible to use LinkedIn’s native analytics or Google Analytics to calculate the number of conversions driven by each ad. LinkedIn is clearly one of the top platforms for B2B marketers to target prospects. In the “crawl, walk, run” model, it would be the crawl stage.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Google] Taking a Goals-Based Approach to Social Media
    Be sure to keep track of your online ratings on your site and elsewhere (like Yelp, Google ratings, Glassdoor, etc.). Social media is just like any other marketing channel. But in B2B, it’s hard to know if you’re using it effectively, especially with the evolving platforms and speed of adoption. Brand Awareness. Lead Generation. Reputation.
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Google] How Content Made Peloton the Fastest-Growing Company in New York
    ” That assistance includes setting up Snapchat and Instagram takeovers as well as instructor-led Google Hangouts, all of which let the rider community interact directly and ask questions, as one would in a Soulcycle class. At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube.
  • CONNECTING ELEMENT  |  THURSDAY, NOVEMBER 10, 2016
    [Google] What Google’s Penguin 4.0 update means for your site’s search results
    The post What Google’s Penguin 4.0 Blog digital marketing Google Penguin search marketing SEO SEO audit SEO health check SEO tipsPenguin has been one of the main algorithms affecting search engine rankings and, in turn, traffic levels and sales for many businesses. What does its latest incarnation mean for yours?
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Google] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Image Credit: Hotjar. 4) Google Keyword Planner. If you want more people to find you on Google, you'll need a keyword tool to help you prioritize which keywords to focus on. If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Some of these tools did help the team grow.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Google] Video Tech Company Leverages SEM to Drive Enterprise Leads
    In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google] How to Reach More People on Facebook without Spending Any Money
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. spend a ton of time on Facebook analyzing what’s working and, more importantly, what’s not. Great Content. Terrible Reach. YIKES! The Takeaway.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google] Why “White Hat SEO” is Just Another Name for “Beautiful Content Marketing”
    Content Marketing Search Marketing content marketing strategy content strategy google SEO seo strategy social media marketingNow, as I reflect on my experience, I solidify my belief that actualizing ethical, white hat SEO strategies […].
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google] The Marketer’s Guide To AI In Marketing And Advertising
    Also, Google, Facebook, IBM, Microsoft and Amazon banded together to create best practices around AI technologies. Artificial intelligence (AI) is surging in ad/mar tech land. Or resurging, depending on how good your memory is. Brands & Marketers
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    They also must keep up with the frequent — and often significant — updates to Google algorithm. I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Why is implementation so overwhelming? That’s why teams often find themselves overwhelmed with: Too little time.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google] Top Marketing Blogs You Should Be Reading
    What do they talk about: Topics range from SEO, content marketing, google updates, and more. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). The Best Marketing Blogs of 2015. B2B Marketing Blogs. Marketo.
  • FATHOM  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google] SEO for B2B in 2017 – What Do You Need to Know?
    For another quick win, update contact and business information within free and paid local directories, such as Yellow Pages and Google My Business. In fact, many SEO experts are predicting that mobile optimization will be considered more important than desktop optimization in the eyes of Google and other search engines. Final Thoughts.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google] 14 key facts on website speed and 4 top tips when it ‘s slow
    If website speed is important for you, a good tool to examine website speed for your site is Google PageSpeed Insights. Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization  (SEO). Is website speed a concern for your site? Yahoo! ). KissMetrics ).
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.". "We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, I’ve done my keyword research. Now what?". The Searcher is Changing.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google] Should You Optimize Content for Google AMP?
    Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. Google  —  Launched AMP in Search web results. Google AMP … A User Perspective. No cost.
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Google] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    Google, for example, announced last year that it receives more search requests on mobile devices than computers in the U.S., I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. All five have vested interests in the publishing world. Japan, and eight other countries. Frustrating.
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Google] Ops-Stars at Dreamforce Shows the Rise of Operations
    Theme: Pete Kazanjy , founder of Modern Sales Pros, led a lively discussion with Google’s Mayukh Chowdhury , MemSQL’s Dhiraj Singh , LeanData’s Christine Maxey and MongoDB’s Jason Paquette that explored the growing importance of sales operations. It began as a modest idea. But then Ops-Stars at Dreamforce grew into something else — a monster.
  • BIZIBLE  |  TUESDAY, NOVEMBER 8, 2016
    [Google] Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)
    In some cases, it would be helpful to subscribe to paid services such as those dealing with bulk emails, Google ads, and Facebook ads, among others. With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. Rework and Repost.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [Google] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    Most B2B marketers are familiar with web analytics tools, such as Google Analytics. site will become very slow when there is Google Analytics code inserted on the page. Similar to Google Analytics, the data gives you great insight into your site performance. For much of the world, it’s a must-have (free!) Other Helpful Reports.
  • TYPE A COMMUNICATIONS  |  TUESDAY, NOVEMBER 8, 2016
    [Google] 22 Storytelling Rules Everyone Can Master
    Creativity & Innovation Storytelling Carla Johnson CDC Center for Disease Control Emma Coats Google Infectious Diseases Outbreak Pixar storytelling Type A Communications Zombie ApocalypseNovember 8, 2016 by Carla Johnson I’m often asked by business people how to tell better stories. read more.
  • ACT-ON  |  TUESDAY, NOVEMBER 8, 2016
    [Google] Need Content for Your Emails? Repurposing to the Rescue
    Use Google Forms for your survey. Uh-oh: You’ve got nothing for this week’s email update. The one that’s supposed to go out tomorrow. Due to a missed deadline, a sick teammate, or some other disaster du jour, there’s a great big hole in that email template. The blank space is staring back at you. What to do? Skip the mailing entirely?
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Google] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    Almost all the gains are going to Facebook and Google. When you compare the domestic ad revenues of Google and Facebook against the rest of the industry, the lack of parity is astonishing. iab it does seem relevant to note when you back out Facebook and Google, the digital ad industry actually shrunk in 1st half. ” 4.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Google] Top Personal Branding Tips for Thought Leaders
    Google the topic and you’ll be greeted with a cacophony of advice to take your career to the next level or turn you into the next Richard Branson. Personal branding is commanding a lot of attention these days, especially from job seekers and people trying to get ahead in the workplace. Good luck with that last one.). What areas, specifically?
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Google] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    Everyone from Nissan to Google to REI has seen attempts to engage users on the platform go horribly wrong. Reddit can be a dangerous place for brands. But as Fortune explained in a big profile of Reddit earlier this year, that danger has dissipated as the platform has focused its latest ad efforts on native content. What about publishers?
  • HALEY MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Google] Measuring Social Media Success
    In order to measure your goals, we strongly recommend using Google Analytics. How can you be sure your social media strategy is successful? The answer is simple: goal setting. When you jump into social media, you don’t want to just share content occasionally and hope it’s benefitting your business. Is your website traffic increasing?
  • CEROS  |  MONDAY, NOVEMBER 7, 2016
    [Google] Want to Increase Creativity? Look Outside the Office
    And this kind of creative, story-driven engagement is exactly what big brands like Google, Marriott, and Facebook pay good money to learn from Museum Hack’s tour guides. This post, Want to Increase Creativity? Happy reading! And then… the crushing moment of disillusionment. Drink more Ovaltine?!” we cry, disgusted. No, not exactly.
  • JUNTA 42  |  MONDAY, NOVEMBER 7, 2016
    [Google] Does Successful Content Marketing Lead to Rising Stock Prices?
    Alphabet/Google (GOOG). Content marketing example: Think with Google. As many of you know, Robert Rose and I have been recording the PNR (Pulizzi and Rose): This Old Marketing podcast every week for three years now. At the end of every episode, we cover a content marketing case study. Click To Tweet. Hypothesis. stock exchanges. Adobe.
  • CHIEFMARTECH  |  SUNDAY, NOVEMBER 6, 2016
    [Google] Martec’s Law: the greatest management challenge of the 21st century
    Microservices — the software architectures used by digital natives such as Amazon, Google, Netflix, Spotify, and Uber — are emerging as a powerful pattern for marketing stacks to achieve such adaptability. As shown in the graph above, we know that technology changes at an exponential rate. Changes in behavior and culture take time. marketers.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Google] This Week in Content Marketing: Social Media Platforms Take More Victims
    Rants and raves include an argument against starting a podcast and five ways to scare your boss into embracing content marketing; then we wrap up with an example of the week from Google. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Today’s episode sponsor.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Google] The 6 Most Important Takeaways From CMI’s Annual Study
    However, search engine marketing (SEM), namely Google AdWords, remains the big kahuna for marketers in terms of pure usage. For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Google] ‘The Baffling History of Tronc,’ and 5 Other Stories You Should Read
    Google unveiled Google Home this week, its electronic home assistant, and Bereznak writes that the product may struggle to reach its full potential because, well, we’re simply not ready for it. Look to the Past. Selected by Jordan Teicher, senior editor. VR, we’re told, is a storytelling tool. Now he writes up to 16,000.
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Google] Lead Liaison Debuts Integrations Marketplace
    Lead Liaison has built-in capabilities to track and provide real-time browser notifications with emails sent through Google Chrome (Gmail) and Outlook with Send & Track. GoToWebinar , Google AdWords , Google Analytics , ZoomInfo , and WordPress are some of the more well-known productivity tools that Lead Liaison connects to.
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