• LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Google] 7 Steps to Brilliant B2B Marketing [Part 2]
    Use assisted conversion in Google Analytics to show what works: Refining your marketing strategy on an ongoing basis is very important. This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. The first part was posted last week, and can be found here.  But what makes for effective content marketing?
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Google] Content Methodology: A Best Practices Report
    resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Google] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Google] Content Marketing Playbook: Strategy and Roadmap
    you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Google] Evangelizing a Content Marketing Program
    And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. Content Marketing: Why 7 IV.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Google] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Start by examining the playing field on Google with a depersonalized Google search for some key terms or phrases for your industry, or for questions that your sales team is frequently asked. User intent:  Google’s algorithms are good enough now that keywords are almost worthless without considering the user’s intent.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Google] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    Google Analytics? If you need to recreate your dashboard in the future, make it easy on yourself by documenting the process in a Google doc or internal Wiki page. As marketers, it's pivotal that we measure our work. How many leads are we generating? What are our best channels? How quickly are our leads closing? Sounds simple enough.
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 27, 2016
    [Google] Spreadsheets, stress balls and spell-check: what you should know before starting a career in account management
    So here's a list to help those looking to start a new career as a suit gain a headstart on some of the key things to consider: Organisation: Be more organised than anyone else and be prepared to engage in deeply intimate relationships with Google Calendar and Microsoft Excel. "Nobody knows what I'm doing. It's good for mystique." Grow up.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Google] Ask a Content Guy: What Content Metrics Really Matter?
    Welcome to the second edition of “Ask a Content Guy,” our monthly mailbag where I answer your biggest content marketing questions. Think of me as the three-eyed raven from Game of Thrones , except I won’t set you up on a blind date with a White Walker. What are the analytics that “really matter” in 2016? could go on.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Google] Why Improv Comedy Is the Next Big Marketing Trend
    According to Google, Key and Peele were searched three times more than Jim Nantz and Phil Simms, the actual Super Bowl announcers. — Google (@google) February 7, 2016. There’s a buzz in the air as people cram into hard-backed chairs, murmuring and sipping from plastic cups. “What do you do?”
  • OPENTOPIC  |  THURSDAY, MAY 26, 2016
    [Google] The future of voice-related SEO for local business
    Opentopic blog >> searchengineland.com On May 18, Google brought hundreds of developers together for Google I/O, its annual developer conference. Hot topics included artificial intelligence, natural language processing, voice recognition, translation and new product announcements — Google Home, Google assistant and Allo.
  • OPENTOPIC  |  THURSDAY, MAY 26, 2016
    [Google] The future of voice-related SEO for local business
    Opentopic blog >> searchengineland.com On May 18, Google brought hundreds of developers together for Google I/O, its annual developer conference. Hot topics included artificial intelligence, natural language processing, voice recognition, translation and new product announcements — Google Home, Google assistant and Allo.
  • OPENTOPIC  |  THURSDAY, MAY 26, 2016
    [Google] 10 SEO Tools to Analyze Your Website Like Google Does
    Opentopic blog >> blog.hubspot.com There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It’s like they wait for you to get all of your ducks in a row and then unleash an update that changes everything. Marketing ROI Cmo undefined marketing roi
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Google] B2B Social Media: An Underutilized Method for Improving SEO Performance
    Since that time, every company, teacher, mom, and so on has wanted to develop new content as soon as possible because that’s what Google wanted. As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. Link Building. Final Thoughts.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Google] Edtech and Elearning 2016: Top 200 Influencers and Brands
    Platforms such as WordPress, Edublogs, and Google Sites are excellent places for students to build their brands while leveraging the power of personalized learning spaces such as Twitter, Facebook, Periscope, and Pinterest.” ” Jaime Casap  –  Google Education Evangelist. Google. Google For Education.
  • OPENTOPIC  |  THURSDAY, MAY 26, 2016
    [Google] 10 SEO Tools to Analyze Your Website Like Google Does
    Opentopic blog >> blog.hubspot.com There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It’s like they wait for you to get all of your ducks in a row and then unleash an update that changes everything.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Google] Keeping your content promise, even when it hurts
    Do you serve Google first, or customers first? Do you serve Google first, or customers first? I have a friend who is a hard-working mom trying to establish herself as a social media advisor. have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field. ” An airline?
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Google] Google Performance Summit Recap pt. 1 – Mobile is First Priority
    When Google speaks, the marketing world listens. Yesterday was one of those moments–and Google had a lot to say. In case you happened to miss the news, Tuesday, May 24th was the Google Performance Summit. Mobile is Google’s number one priority, and it should be yours as well. Keywords are less important than ever.
  • BIZNOLOGY  |  WEDNESDAY, MAY 25, 2016
    [Google] 3 Insights from Search Insider Summit
    want to focus on three of them in this blog post because it seemed like most of the conversations and questions centered on these three themes: Voice search: Queries are becoming more conversational as more and more users as  Google, Watson, Siri, Alexa, and Cortana questions. For example, try Googling “Cloud Mobile” and “Mobile Cloud.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Google] Demystifying Deep Linking in Your App
    Likely as a direct result of the recent upswing in these unsolicited messages, Google has changed its terms of conditions to specify that such practices are in violation of the Google Play Store terms of conduct. By Kiki Schirr, {grow} Contributing Columnist. Illustration courtesy Flickr CC and Lino Cannizzaro.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Google] How to Learn Anything Faster
    To help you get a better sense of what that approach looks like, check out the 10 steps outlined below. (I n the spirit of learning how to advance your skills, check out HubSpot Academy's "World Certification Week" -- a week of inspiring and educational talks broadcast on Google Hangouts.). How long does it take to acquire a new skill? Books?
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Google] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    haven’t met a top performing sales rep that didn’t have their own Evernote or Google Doc filled with content that they share with prospects. Many companies organize content in Google Drive, Box, or Dropbox. This specialization helps both groups stay productive and motivated. But sometimes your sales reps will have to prospect.
  • DIRECT RESPONSE COACH  |  TUESDAY, MAY 24, 2016
    [Google] Have you overlooked Local Search?
    For some, SEO is a series of strategies designed to get your web pages to appear on the first page of Google or the [.]. By now, we’re all at least somewhat familiar with the term SEO or Search Engine Optimization. But ask anyone what SEO means to them and you’re bound to hear different answers. The post Have you overlooked Local Search?
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Google] Spring 2016 Product Release Highlights
    Captora’s new integration with Google AdWordsTM helps marketers identify campaign optimization opportunities and leverage new campaign segmentation/testing tools to create hyper-targeted campaigns across ad groups, ads, templates, personas, and CTAs, significantly boosting campaign conversion rates. New Product Release Highlights.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Google] B2B CMOs Should Invest in These Marketing Innovations
    According to a study conducted by Millward Brown Digital in partnership with Google, 42 percent of B2B purchasers use a mobile device in their buying research process, an increase of over 91 percent in the past two years. Changes in technology means business to business (B2B) marketers need to continually evolve with innovation. Mobile tech.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2016
    [Google] Mindfulness is close to godliness
    Digital Marketing 20th Century Fox 70th Golden Globe Awards App Store (iOS) Arizona Facebook Google The New York Times United States YouTubeBefore we start, I want to let you in on a little secret: every successful person you truly admire take naps. Her tagline says it all, with four kids and a full-time job, time is precious. Like this post?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Google] Creating Killer Content with Data: Pubcon Austin 2016
    like to use the following: Google Analytics. Google Search Console. Google Trends. Google Analytics  . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Google Search Console. When Google took away our keywords oh so many years ago, we began relying on Search Console.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Google] The Oracle-Google Case Will Decide the Future of Software
    Opentopic blog >> wired.com The legal battle between Oracle and Google is about to come to an end. Today lawyers for both companies are set to make their closing arguments in the fight over whether Google’s use of the Java application programming interface (API)—an arcane but critically important part.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Google] Myth Busters: 4 Misconceptions About Predictive Intelligence
    I hope you find the below post useful. If you want to talk more, stop by the 6sense booth at the SiriusDecisions Summit and ask for Amar Doshi ! fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Now Acme Inc. Bingo! Or Or is it?
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Google] 10 Online Lead Generation Techniques for Professional Services
    one of the first things they do is Google their question, problem or issue. Professional services firms have been relatively slow to adopt online lead generation techniques. Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. You benefit in two ways.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Google] Why Print Still Matters
    Facebook Live … LinkedIn Instant Articles … Google AMP … Chat bots ! A new “platform” for content gets dressed in hype every week. Lately, it seems like I only talk about platforms. Two hundred thousand hits later, I was scheming over how to remix the post for other platforms. Surprisingly not a stock photo!
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Google] How to Measure the ROI on Your SEO Efforts?
    This is a guest post by Sahil Kakar, Co-Founder & CEO, Rankwatch There is no arguing the fact that if you want to be among the top listings on Google, search engine optimization should be an indispensable part of your online marketing. Opentopic blog >> iamwire.com How to Measure the ROI on Your SEO Efforts?
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Google] How Do You Choose a Blog Platform?
    You also can’t use Google AdSense to monetize your blog or Google Analytics to track statistics about visitors and traffic. Able to connect to Google Analytics and other third-party services. How do you choose a blog platform ? . how do you know which is best for you? WordPress.com or WordPress.org? Which is best?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Google] A course correction for influence marketing measurement
    The man has access, routinely visiting Google, TED, and many other mega-brands. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. One of my university students told me “I hate seeing ads. But I love watching people I trust talk about products they use.”
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Google] 7 Lead Management Tools That Will Save You Hours
    Google Groups. For instance, Google Groups, which is tucked away in Google Apps, is a tool that can help you efficiently share contacts and email addresses with particular groups of employees. All you have to do is create a group within Google; for instance, everyone working on a particular sales project. Boomerang.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Google] Pressure
    Today, it’s hard to imagine a brand like Google creating and sponsoring an entire TV series on ABC, but in the 1950s families gathered around television sets to watch shows like The Colgate Comedy Hour , Hallmark Hall of Fame , and Texaco Star Theatre. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Pressure.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Google] Are 2016 Messaging Apps Finally the Death Knell for Email?
    Sure, we all live harmoniously ( for the most part ) amid the competitive landscape Google and Apple, for example, inhabit. It’s Monday at 6:29 a.m. As the clock on her iPhone turns to 6:30 a.m., her alarm sounds. Groaning, she rolls over and grabs it. Her phone in hand, she considers hitting “Tap to snooze.” You bet.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Google] Are 2016 Messaging Apps Finally the Death Knell for Email?
    Sure, we all live harmoniously ( for the most part ) amid the competitive landscape Google and Apple, for example, inhabit. It’s Monday at 6:29 a.m. As the clock on her iPhone turns to 6:30 a.m., her alarm sounds. Groaning, she rolls over and grabs it. Her phone in hand, she considers hitting “Tap to snooze.” You bet.
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Google] App Search – Whiteboard Friday
    In today’s special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some. Marketing ROI Cmo undefined marketing roi
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Google] ‘Zuckerberg’s GOP Meeting,’ and 4 Other Stories You Should Read
    Large enterprises like Google, Oracle, and Time Warner are making it rain on consultants with supposed expertise in managing millennials. Here’s what you missed while spending way too much time watching random people rant to their phones on the new Facebook Live Map … The New York Times: What Do Our Online Avatars Reveal About Us?
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Google] 7 Steps to Brilliant B2B Marketing [Part 1]
    Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. B2B marketing is a machine with different moving parts. brilliant B2B marketing strategy is a holistic one that includes some different approaches. Let’s take a look! Step 1: Develop a B2B Strategy. 74% post videos.
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Google] How to Beat 27 Million Competitors at the Content Game
    As a recent  Google study  found, 71% of B2B researchers start with generic searches. As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. It’s a game of relevance.”. Content marketing is tough, and even the best practitioners struggle to reach their audiences. Marketing Strateg
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Google] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000. You’re the CEO of a marketing firm. You receive a knock at the door. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Google] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000. You’re the CEO of a marketing firm. You receive a knock at the door. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Google] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000. You’re the CEO of a marketing firm. You receive a knock at the door. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Google] 5 ways to maintain your SEO ranking
    When you establish yourself as an authority through the lens of Google, it will increase your visibility in search engine queries. Opentopic blog >> searchengineland.com Generating a consistent source of website traffic is the foundation of every online business. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Google] 5 ways to maintain your SEO ranking
    When you establish yourself as an authority through the lens of Google, it will increase your visibility in search engine queries. Opentopic blog >> searchengineland.com Generating a consistent source of website traffic is the foundation of every online business. Cognitive Technology Cmo cognitive technology
  • CLOUD POTENTIAL  |  THURSDAY, MAY 19, 2016
    [Google] What managers need to know about managing SEO
    What does Google want? The good news is, Google wants what  your customers want, and Google wants to help you give your customers what they want. There are now plenty of cloud-based tools, including those offered by Google, that help you find out what customers want when they go looking for the kinds of things you sell.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [Google] 9 Content Marketing Gems Hidden Within Game of Thrones
    Google changes its algorithm a whopping 500 – 600 times a year — the point being that a content strategy that proved to be effective one month might not necessarily the next. I was more of a Tetris than a Dungeons & Dragons type of kid.  I never really got into Lord of the Rings and found that goblin man more than a little creepy.
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [Google] 5 Branding Techniques that Do Double Duty
    Assuming that you accompany your blog posts with keywords and social media activity, a larger number of authors will also improve your website traffic traffic, boost Google’s opinion of your website’s authority, and, ultimately, help you be found online by prospective clients and team members. Additional Resources. How Hinge Can Help.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Google] How We Grew Inbound Traffic by 300% in 6 Months
    quick search on Google Keyword Planner reveals that there's just over 6k monthly searches for keywords relating to "How to Grow Your Business". When we compared this to the ROI on what we spend on Google or Facebook Ads it outperformed them as a channel by 500%. But how could we do this? But where do you start? So how do you get there?
  • FATHOM  |  WEDNESDAY, MAY 18, 2016
    [Google] Tapping into Your Data Goldmine: Cross-Channel Knowledge Sharing
    In the meantime, check out our blog Maximizing Reach: Get the Most from Bing Shopping to discover how to profitably capture demand by diversifying your Bing and Google shopping strategies. What’s the point of advertising through multiple channels if you aren’t going to leverage the insights you gain? Why Should You Care? What Should You Do?
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [Google] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [Google] 7 Things About Online Reviews Every B2B Business Needs to Know
    You’ve run into the influence of Yelp and Google Local already. Google and Bing take these review blurbs pretty seriously. Both for reviews on Google Local and for third-party sites. Your Google reviews will show up in the search listings. There’s more: Google Local reviews also show up on Google Maps. 6.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Google] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    The ubiquity of the social network means that it has approached, if not surpassed, Google levels of utility for the average internet user. Mark Zuckerberg has made it known he doesn’t like Donald Trump. But on Wednesday, he’s going to have to bend down and kiss the Republican ring. News complicates that requirement. ” Ok.
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Google] Getting to the Heart of It: CRM Technology
    This is evidenced pretty clearly by the Google Trends chart below. Customers and clients are at the heart of any good business. Customer Relationship Management (CRM) is what keeps that heart beating. Now, though, CRM is more streamlined and efficient, thanks to developing technologies. Popular CRM Tools. Microsoft Dynamics. Hubspot. Oracle.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Google] Your team is the best content source for search
    However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Google isn’t OK with that any more. Tactical : While the new Google loves long-form, they also prefer content that is single-topic and vertical in focus. Admit it. That’s smart. Yikes !
  • HALEY MARKETING  |  TUESDAY, MAY 17, 2016
    [Google] Lunch with Haley Webinar: Online Advertising for Staffing Companies
    Want to get to the top of Google results…instantly? Do you want to recruit more candidates from Facebook? You can do this with pay-per-click (PPC) advertising, and in this Lunch with Haley, we will show you how to: Generate more leads by getting your company to the top of search results with PPC advertising. When: Thursday, May 19.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Google] 5 Key Steps to Consider When Guest Blogging
    Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. If you’re tracking visits, use Google Analytics to see what type of audience your post has sent to your site. Earning quality backlinks.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Google] The A/B Testing Checklist You'll Want to Bookmark
    For non-HubSpot Enterprise customers, other options include Google Analytics' Experiments , which lets you A/B test up to 10 full versions of a single web page and compare their performance using a random sample of users. 9) Test both variations simultaneously. CRO testing can be valuable because different audiences behave, well, differently.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Google] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
    In the spirit of learning and growing, HubSpot Academy is running World Certification Week : A week of inspiring and educational talks broadcast on Google Hangouts, where you can tune into topics on: Career development in sales and marketing. “Always be learning.". It's a simple yet powerful statement for anyone in today's workforce.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Google] The 14 Best Content Planning and Research Tools
    Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 10 Best Content Research Tools. 1) Google Scholar. Pricing: free. HubSpot.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Google] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  The post A CMO’s Guide to Conversion Metrics with Google Adwords appeared first on NuSpark Marketing. Top funnel.
  • HINGE MARKETING  |  MONDAY, MAY 16, 2016
    [Google] Expertise as a Differentiation Strategy
    Related Stories Top B2B Website Metrics to Monitor Using Google Analytics Content Marketing to Generate and Qualify Website Leads 3 Steps to Growing Your Business by Reshaping Your Client Base. Have you been competing for work that you are more than qualified to perform, only to be underbid by your competition? Be different. It is a trap!
  • HALEY MARKETING  |  MONDAY, MAY 16, 2016
    [Google] Stop Trying to Create the Perfect Piece of Content and Just Create Content
    Sure I run spell check in Google Docs when I type my articles, and I also run Grammarly to spot check it a second time, but after that I drop my article into WordPress and click publish. The Beatles recorded 237 original songs ( source ), 17 of which went on to be number one ( source ). Samuel L. Jackson has appeared in 122 movies ( source ).
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Google] 10 secrets to research the best SEO keywords
    The amazing thing about Google Adwords is that it practically does the research for you. When you’re setting up a campaign, it will suggest all the top keywords that exist within your niche, which can give you a better idea of the types of queries that pass through the Google search algorithm. 6. SEO is a puzzle to some. Be first.
  • MODERN B2B MARKETING  |  MONDAY, MAY 16, 2016
    [Google] Do’s and Don’ts of Working with Technical Teammates
    recently went through the Google Analytics (GA) Digital Analytics Fundamentals online course with the goal of eventually getting certified (still working on that). Author: Janet Dulsky As marketers, we have been forced to become more technically adept as we are on the verge of another major shift. This list isn’t rocket science.  Who knows?
  • OPENTOPIC  |  FRIDAY, MAY 13, 2016
    [Google] IBM Researcher: Fears Over Artificial Intelligence Are ‘Overblown’
    Companies like Google, Microsoft and Amazon are embracing AI, integrating it into their core products. Larry Page, CEO of Google parent company Alphabet, argued in 2014 that AI could bring economic benefits. Opentopic blog >> time.com The debate over artificial intelligence has divided some of Silicon Valley’s brightest minds.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Google] Interesting Infographics: When and How to Update Your Social Media
    Google+: Like Facebook, 3 is the ideal number of updates per day. Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. It’s no sorcery on their part – there’s been a lot of research done on the topic of optimizing your social media marketing. Try not to post after 8pm. 1-2 is optimal.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Google] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Google rewards those who use ad extensions with higher quality scores, which means lower cost per click and, in turn, a lower cost per conversion
. Neatly Organize Your Keywords and Ad Groups. Relevancy is key in every part of SEM campaigns.
  • FATHOM  |  FRIDAY, MAY 13, 2016
    [Google] 5 Ways To Kill It In Your First Job – Advice For College Graduates
    Ask questions to understand how things work, why things are done, and what can be done to go to the next level.  If there is something you aren’t clear on – GOOGLE IT (and then get confirmation you are doing the right thing).  In my first job out of college I was recruiting IT consultants but had no clue about the IT industry. Be a Sponge.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Google] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Why is this metric important? Anything over 2.00 Don’t panic.
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Google] Haley Marketing to Present at CSP
    You’ll test out best practices for using LinkedIn, Facebook, Twitter and Google+, and you’ll learn how you can create a world-class social marketing process for your staffing or recruiting firm in just 22-minutes each day! Social is a Science – PART 1 (The Strategy!). Or are they playing Candy Crush? Haley News Staffing Industry News
  • MODERN B2B MARKETING  |  FRIDAY, MAY 13, 2016
    [Google] The Problem With Sales Enablement (and How to Fix It)
    They search for your organization’s content on Google. . As great as it is that your sales team is actively searching for your content, expecting them to rely on Google is problematic for a couple of reasons. When Google fails, your sales team turns to marketing. The answer is simple: They can’t find it. But where is that URL?
  • ONALYTICA B2B  |  THURSDAY, MAY 12, 2016
    [Google] Virtual Reality 2016: Top 100 Influencers and Brands
    billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. Google Cardboard  came in at 2% while  Xbox  received 2% share share of voice among the top virtual reality influencers and brands.
  • CONTENT STANDARD  |  THURSDAY, MAY 12, 2016
    [Google] The Psychology Behind Why We Love Live Video
    YouTube, for example, live-streamed select performances at Coachella, a move Google dubbed a cure for festival FOMO. With live video, you never know what’s going to happen next. But what you do know is this: If you don’t tune in, you’ll miss it entirely. So why is Facebook betting so heavily on live videos? The FOMO Effect.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Google] 11 of the Best Slack Apps & Integrations to Try
    So if you want to know whether anyone on your team knows someone in Google's San Francisco office, or whether anyone on your team went to business school in Europe -- then you can at least start your search right in Slack. Using the Kifi browser extension , you can also find these links in Google Search. Request an invite here.).
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2016
    [Google] How Does AMP Fit Into Your SEO Strategy?
    Google’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. AMP, they call it. So what is it and what does it mean for SEO? AMP stands for “Accelerated […].
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Google] The Most Effective Inbound and Outbound Marketing Tactics
    From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. There are many options when it comes to inbound and outbound lead generation tactics. Naturally, weighing the value of each approach can be difficult. But what tactics are best? And why? – Webinars.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Google] The Most Effective Inbound and Outbound Marketing Tactics
    From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. There are many options when it comes to inbound and outbound lead generation tactics. Naturally, weighing the value of each approach can be difficult. But what tactics are best? And why? – Webinars.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Google] How 3 Insurance Companies Took Content Marketing by Storm
    He did that every day for 100 days. “If you look at the Google Analytics chart, it’s ridiculous,” Hanley said. “In that time period we went from 70 hits a week to over 500 a week. “Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. We need to be top of mind.” Oscar.
  • BIZNOLOGY  |  WEDNESDAY, MAY 11, 2016
    [Google] Why links should be a KPI within your digital marketing
    In fact, Google uses links within their search algorithm because links are such a strong signal, and have been since before Google existed. Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Branding. puzzle. Recap.
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Google] Doing More with Less: Conversion Rate Optimization Technology
    Google Analytics. All marketers want to achieve more (whether that be conversions, revenue, traffic, or what not else), but not all marketers want to put in more effort. It’s human nature, in fact—who doesn’t want to do more with less? This scenario certainly sounds too good to be true and in many situations it is. What is CRO? Heat Mapping.
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Google] Is Your Agency a Paid Search Vendor or Partner?
    For example, when Google decided to remove the text ads on the right side of the results page, keeping clients updated on these changes was a top priority. In the meantime, check out our blog Maximizing Reach: Get the Most from Bing Shopping to discover how to profitably capture demand by diversifying your Bing and Google shopping strategies.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Google] The One Thing That Could Ruin Content Marketing
    Step 4: Check Google Analytics. A lot of content programs develop like this: Step 1: Realize that your competitors have content programs. Decide to start one too. Step 2: Hastily develop a content strategy. Despite a 50-page pitch deck about ALWAYS-ON INNOVATION, said strategy basically boils down to copying competitors. Step 5: ROI time!
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Google] GaggleAMP AMPlify employee and partner engagement conference
    As a reward for joining, I provide a constant stream of curated social media content that each member of my Gaggle can Auto-Share for Twitter. “I can share content to Twitter, LinkedIn, Facebook, and Google+. You should go, there’s still time. It’s on May 11 & 12 at Bentley University — there are still tickets !
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 10, 2016
    [Google] Why the sales funnel is alive and well and living on the web
    Fast forward to 2011 when Google published its breakthrough study on ZMOT. Add to that the highly publicized content explosion that’s happening now and many of us are wondering how ten organic positions on the first page of Google can be relied on to drive appropriate visibility. By Chad Pollitt, {grow} Community Member. No way.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Google] 7 Ways to Get More Value From Your PR Campaigns
    And to ensure you don’t miss any of this coverage, we suggest checking out Fresh Web Explorer and Google News. Once you’ve looked at Fresh Web Explorer, look for any further authoritative mentions using Google News. When planning this type of strategy, you should lean on a keyword research tool such as Google AdWords to get started.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Google] The Nine Best Facebook Marketing Tools
    Along with Google, Facebook is one of the giants of the Internet. Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 790,000. Pricing: free.
  • ACTIVEDEMAND  |  MONDAY, MAY 9, 2016
    [Google] Building Your Client’s Site’s Story
    This is evident by Google’s own storytelling strategies….those those which outline how online publishers and businesses are able to reach their audience through solutions like Google AdWords. Essentially, what we’re talking about here is building the “story” of a site based on a topic a visitor has chosen. Try it for free today!
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Google] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads.
  • KEO MARKETING  |  MONDAY, MAY 9, 2016
    [Google] How to Optimize Your Business YouTube Channel
    YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. Because of this seemingly endless reach, it’s an essential network to include in digital marketing strategies to boost online advertising and inbound marketing efforts. Thumbnails: Thumbnails can increase search engine clicks. Video Marketing
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Google] LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?
    It’s a no-brainer for LinkedIn, just as autoplay videos and Instant Articles were for Facebook, Discover was for Snapchat, and Google AMP and the recently launched Google Posts were for Google. That goes for LinkedIn, Google Posts, Instagram, and just about every other native publishing platform you can think of.
  • HINGE MARKETING  |  MONDAY, MAY 9, 2016
    [Google] Why Clients Are Not the Referral Source to Count On
    Perhaps the referred prospect Googled the firm and couldn’t find any information about its experts. Professional services firms depend on referrals for continued growth. And many firms stridently cling to the belief that clients—both current and past—are their primary source for those much-needed referrals. Figure 1. Figure 2.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2016
    [Google] 8 Common Ways Most Content Marketers Fail
    However, people rarely go to Google and search for “white paper.” They may think that you don’t have any content focused on SEO at all; rather than spending more time looking, they just go back to Google to find the information elsewhere. Marketers are pretty resourceful. But fear not! Great! Content Marketing
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Google] 7 Useful Reporting Hacks to Try in Google Sheets
    While it might not be as powerful as the industry standard, Microsoft Excel, Google's online spreadsheet tool, Google Sheets, provides several other advantages. Want to uncover some useful Google Doc tricks while you're at it? Check out this post for 15 Google Doc features you probably didn't know existed.). Confused?
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Google] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    In this live Google Hangout , these six experts will teach you the most up-to-date CRO strategies and how to use different methods to get results. Where: Live Google Hangout. Looking to learn more about your audience? Want to manipulate your existing resources to improve their performance? Wouldn't that be nice? ET // 5 p.m.
  • KEO MARKETING  |  THURSDAY, MAY 5, 2016
    [Google] Essential Mobile Marketing for your 2016 Plan
    Mobile sessions average 1 minute 10 seconds per usage, or 177 minutes per day (Google research).  . When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now. More people spend time online through their mobile devices than spend time on desktop. hours.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Google] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    After upgrading, companies can also take advantage of Infer’s full suite of connectors, including integrations with Marketo, Google Analytics and a variety of other systems. Press Release:  New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. About Infer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Google] Snapchat engagement and other myths
    know this post goes against the grain of conventional social media wisdom, but I also went against the grain when I predicted Google Plus would not go mainstream the first week it was introduced. I have been absorbing as much as I can about Snapchat and its potential for businesses. But is that true? Engagement happens in the quietest places.
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