• B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 30, 2014
    [Google] Banner Ads Must Die!!!
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Earlier this week I was asked for my view on  which marketing tactic  is like “The Walking Dead” of marketing. And those are all good ones. Banners. Die!!! Your customers ignore them.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Google] Connect the Online Dots with the Power of Google Plus
    'Google Plus is still a mystery to many but ignoring the megawatt power of Google search is a mistake unless you’re trying to remain invisible. If the question is “how can I be found in the online world,” Google is your answer. Getting started with Google Plus is worth your time. Google Plus Author information.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Google] This is the week that was: Getting inside the head of a B2B buyer
    We all know YouTube is more than a video site, Google more than a search engine, Facebook more than just a social network. This week Gideon Rosenblatt looked further into these trends – specifically on how Amazon may see its biggest competitor as Google. Enjoy. Slideshare of the week. Futurescoping of the week. Watch this space.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 30, 2014
    [Google] Takeaways from 2014 PRSA International Conference
    Visual data is driving the industry, and sooner rather than later, as communicators, we will need to optimize for wearable technology such as Google glass. 'Rosemarie Ascherl, PR Foreman at Sonnhalter. Earlier this month I had the privilege of attending the 2014 PRSA International Conference in Washington D.C. Crises do happen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Google] Standing out in a world of information density
    Up until now, content marketing has been pretty straight forward — create helpful and compelling content and figure out a way to get it to the top of Google search results. 'I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. Target an under-served audience?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Google] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. Google Analytics, WebTrends, etc.). 'How do you get a seat at the table when nobody’s officially invited you to pull up a chair? Know Who They Are. Yes, I’m talking about personas. Thirty-seven.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Google] Twitter’s new mega-partnership has interesting implications
    Contacts at IBM say that a Watson App is not available yet but a new service called  Watson Analytics , which is a Google Analytics type service, will be live within the next couple weeks (beta was supposed to go live this week but didn’t). This is a deal that had been “years in the making.” It beat Jeopardy, remember?
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Google] Challenges with Marketing Healthcare Online (in Google AdWords)
    Challenge 1: Targeting Health-Related Content – The Google AdWords policy team also has a restriction on ‘ healthcare-related content.’ As one can infer from the list above, a lot of these categories are subject to interpretation and unfortunately, Google’s interpretation. Medical services and procedures.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Google] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Google+ - Google plus is great for posting images, video and educational content. The +1 buttons showing up next to results can improve your click through rates on Google searches. 'Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Google] Link Building Tips: Part 2- Strategies For Your B2B
    Take advantage of Google+: While most other social media posts and links are no followed, Google+ activity is not. Google+ allows you to include static links to your site along with anchor text of your choice. Furthermore, Google+ posts themselves can rank in Google , and are indexed instantly. Let us know!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Google] How to Future-Proof Your Content Marketing Strategy
    Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. You can certainly monitor trends through the usual mechanisms such as watching Twitter’s trending topics or setting up Google Alerts for specific keywords in your field.
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Google] Anatomy of a Perfect Blog Post
    The types of tactics that will cause your blog to soar in Google will also thrill your audience. 'What is the secret behind the perfect blog post? Is it the formatting, the research, the editing, the optimization, or the images? The answer is yes. Yes, to all of those things. Here are the factors that go into an exceptional blog: 1.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Google] The dashboard has finally been perfected
    never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. Google Analytics. Google Analytics (Real Time).
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 28, 2014
    [Google] Why You Don’t Want Tsu Social Media?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | Why You Don’t Want Tsu Social Media? 'I’ve moved to yet another social platform. So Tsu me. This is no big announcement. People flock to new social media sites all the time. But this move was different. People didn’t like it. by Wade Harman - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 28, 2014
    [Google] Don’t look now. Here come the post-Millennials
    by Kitty Kilian Related Stories Why Instagram is becoming the dominant social network Mobility, mobile commerce, and the worst apps in the world Are Apple and Google protecting us or the criminals? 'A disproportionate number of marketing articles seem to be devoted to the Millennial. And rightly so. What do you call this group?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. I 'OK, I’ll admit it. My bad.).
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 27, 2014
    [Google] Link Building Tips: Part 1- How Does Google Evaluate Links?
    So, which factors does Google consider when evaluating your link profile? The more external links a website has pointing to it, the more popular it is in the eyes of Google. 'Sure, you’ve heard about link building before. But what does that actually mean? Popularity: Part of link building is, in fact, a popularity contest.
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Google] Long-Form content and the art of persuasion
    Don’t limit yourself to a Google search. 'Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. Placement in top publications was always (and still is) challenging to get because there’s limited opportunity. Make your case.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Google] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    10) Google Maps. 18) Google Algorithm Update. 'Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). Last-Minute Halloween Costume Ideas for Individuals. 3) Mobile App.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Google] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    LinkedIn leaves then open so Google can index them. 'Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. LinkedIn is a great networking tool for building your business or your career.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Google] Is there a “content pattern” that builds a brand?
    Related Stories Would you erase yourself from Google search results? 'Everybody wants their content to go viral. But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Google] How to Annotate a YouTube Video [Quick Tip]
    Links to specific times may not be 100% precise, according to Google Support. 'Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. Let''s go through the steps together. Social Media
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Google] How to Tell If Google’s Penguin 3 is Affecting Your Backlinks [VIDEO]
    'Google is constantly making changes to their algorithms, but do you know how the latest Penguin 3 release is affecting your site? We also provide actionable tips about how you can change your backlinks if you’re seeing less than favorable results from the Google Penguin 3 release. © 2014, VerticalResponse Blog.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Google] 10 Ways to BOOST Your Social Media Traffic
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | 10 Ways to BOOST Your Social Media Traffic by Lilach Bullock - Maximize Social Business. 'Social media can be an incredible source of traffic. And best of all, it is traffic that you can count on, day after day. Comments Thank you for the article, I came here through link on.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Google] Google Unveils 'Inbox,' a New App to Change How You Manage Email
    Well, Google''s ready to tug on our marketing heartstrings again. Inbox is available for personal Gmail accounts (not those using Google Apps) on iPhone (iOS 7 and up), Android (4.1 As far as when "later" is, Google gives you several Snooze options: Snooze to a specific time. Tips to Master Google''s New Inbox. Your goal?
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Google] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    So I did what I always do when I want to learn more -- Googled them -- to see if I could get in touch with the owners. 'My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message: Subj: Zombie Burger. Bringing you the menu from that zombie burger place. Such a cool content story.  There is always a wait. Always. really good?
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Google] What Gmail’s Inbox App Means to Your Email Marketing
    'Google announced a new app called Inbox and it could bring some major changes to how subscribers that receive your emails in Gmail interact with them. Image courtesy of the Official Google Blog. Inbox is an app from Google that helps organize and group emails in your inbox by relevance, similar to how Gmail tabs work now.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Google] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 5 Steps to Build a Community of Engaging Fans through Social Media by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Social Media Community Building
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Google] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    Google says 70% of mobile searchers have clicked the “call button,” and BIA/Kelsey estimates that mobile search alone will drive 75 billion calls to U.S. What’s more, Google says that 50% of all mobile searches have local intent, meaning they are looking for a business near them. Read on and learn. And those searches drive calls.
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Google] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    Google knows this, as their latest update very much reflects the growing tendency to ask questions rather than simply type short phrases into the search window. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for. Embrace the long tail-.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Google] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. First, copy and paste the list of domains into a Google spreadsheet. What are Custom Reports? Now to the good stuff!
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Google] Are you tired of playing Google’s game?
    Working with Google is exactly like that. Google’s crazy-making ways has turned into business-as-usual. Knowing that any minute Google – like a bad relationship – can pull the plug on our sites and say “It’s over.” Many companies rely on Google as a major part of their marketing pie.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Google] 8 Easy SEO Tools Everyone Should Use
    Google Analytics : The gold standard for analytics tools. Google Page Speed Insights :  A quick page load time can impact search rankings as evidenced in this post from Moz. But Google Webmaster Tools : We love talking about Google Webmaster Tools, as you can see in this blog post , beginner’s guide , and video.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Google] 43 Bright Ideas for Promoting Your Lead Gen Content
    Google+. 13) Post to your Google+ page during launch week. 14) Host a live Google Hangout to answer questions related to the piece of content. . Each time you blog, you give Google and other search engines one more opportunity to find you. 'So you just created a piece of content for lead generation  -- congrats! . Email.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Google] Semantic Search: Keyword Choices and Relevancy
    So grab a coffee and get ready to dive a bit deeper into the technical aspects of exactly how a computer program (bot/spider/search engine like Google) determines what the meaning of a page is – what question this page is the best answer to – and, subsequently, what it should rank for. You would, and that is why Google likely does as well.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Google] Semantic Search: Keyword Choices and Relevancy
    So grab a coffee and get ready to dive a bit deeper into the technical aspects of exactly how a computer program (bot/spider/search engine like Google) determines what the meaning of a page is – what question this page is the best answer to – and, subsequently, what it should rank for. You would, and that is why Google likely does as well.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Google] What Do Fashion and Marketing Have in Common?
    One trend it doesn’t translate to: Google Glass. Google Glass” photo © Rijans007/Wikimedia Commons , 2013, used under a Creative Commons 2.0 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. Let’s take a closer look. Simplicity. Engagement. license.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Google] What Do Fashion and Marketing Have in Common?
    One trend it doesn’t translate to: Google Glass. Google Glass” photo © Rijans007/Wikimedia Commons , 2013, used under a Creative Commons 2.0 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. Let’s take a closer look. Simplicity. Engagement. license.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Google] 5 tips to amplify your YouTube video and get more views
    Video is 53x more likely to make it on to the front page of Google, Yahoo or Bing than a typical blog post.  Transcribing and uploading a text file of the video voiceover will provide further useful content to accompany the video and allow Google to index and find your content. Here’s a quick guide from Google on the key points.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 22, 2014
    [Google] Just in Time for Halloween: Are Google’s Recent Panda & Penguin Algorithm Updates As Scary As They Seem?
    'So far, fall is shaping up to be a busy season for the folks at Google. Over the last several weeks, Google has rolled out the latest iterations of its Panda and Penguin algorithm updates. Google utilized both user and Webmaster feedback to identify several new search signals that target low-quality content more accurately.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Google] How To Build An Army Of Volunteer Contributors For Your Blog
    After months of publishing content from a small but growing group of authors, they submitted B2C Marketing Insider to Google for inclusion in their “News” service. Google accepted and the site began to take off. But you only have a tiny budget. And you want to maintain a high level of quality. That’s right.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Google] Thought Leadership, Why’s That Important?
    So I plugged the term “what is thought leadership” into a little known search engine called Google, this was its response: Sounds pretty awesome if you ask me.  'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started! Why Is Thought Leadership Important?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 22, 2014
    [Google] Customer Experience Strategy: Who Are You Talking To?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Customer Experience Strategy: Who Are You Talking To? 'When this question popped into my mind, I had a flashback to one of my parents scolding me for an impertinent comment. But seriously, as a marketer, who do you think you are talking to? by Joe Ruiz - Maximize Social Business.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Google] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    recent study by Google showed that people who make mobile searches are 39% more likely to call a business and 51% more likely to make a purchase. 'Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? It plays a major role in omnichannel retailing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Google] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Find her on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? How does it work? Is this really new?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Google] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    You can choose to look at your calendar as a list view or in a three-day view, similar to how Google Calendar appears. 'Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It''s no longer the end-of-meal buzz kill. It''s been an exciting year for mobile apps. 1) Flight Tonight.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Google] Google Releases Penguin 3
    'Great news for small business that have been waiting for Google to update the Penguin algorithm! We’re happy to report that Google has finally started releasing Penguin 3 and will continue to roll it out over the next few weeks. You can get your most recent backlinks from Google Webmaster Tools. All rights reserved.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Google] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    In the case of Facebook, for instance, Internet users spend 4x more time on Facebook than on Google. billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million. 'Would you like more website traffic, leads, sales and happy customers? Social media can grease the wheels of your inbound marketing. Here''s how. link].
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Google] Why Is No One Paying Attention to My Content on Social Media?
    If you’re looking to advertise outside of a social platform, you can also try Google Plus Post ads. Instead of staying within the Plus network, the Plus ads allow you to advertise your post within their entire Google ad network. There is no way anyone can actually see all of this in their lifetime, let alone each day.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Google] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    Marketers have access to all kinds of tools to help with this— clickstream reporting , advanced call tracking abilities , Google Analytics integrations—and this section of the study reinforced the fact that CMOs, more than ever, need to be on top of all the ways to prevent making important decisions on bad data. It’s true. Can you?
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Google] The Dos and Don’ts of Review Sites
    Sites like Yelp, Google, Yahoo! 'The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence. Local, Angie’s List and a myriad of others give a small business the opportunity to shine online. All rights reserved.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Google] The ole one two three four five six seven punch
    'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You need to be both patient and persistent. Forget a one-two punch, you’ll need to work on your one two three four five six seven combination. Seriously. Not anymore.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Google] 3 Free Tools to Create an Awesome SlideShare Presentation
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze! She has 7 years of experience in search and social media marketing. SlideShare
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Google] 11 Remarkable Guides to Marketing, Search, and Life
    ” 13 more of the coolest hidden Google tricks by memeburn. As a followup to her post on 17 of the Coolest Google Tricks , Lauren Granger shares a baker’s dozen more Easter eggs and hidden tricks on Google — such as what happens when you search on the word “askew.” Image credit: salesforce blog.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Google] IP Reputation and Domain Reputation
    At its core, a brand’s email reputation is simply how internet service providers (ISPs) such as Google and Yahoo, email clients such as Outlook, and other receivers of mail, perceive the emails your company is sending. Is your email constantly being flagged as spam? Is your email sending address ending up on any blacklists? IP Reputation.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Google] IP Reputation and Domain Reputation
    At its core, a brand’s email reputation is simply how internet service providers (ISPs) such as Google and Yahoo, email clients such as Outlook, and other receivers of mail, perceive the emails your company is sending. Is your email constantly being flagged as spam? Is your email sending address ending up on any blacklists? IP Reputation.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Google] How to Get 100,000 People to Read Your Blog [Free Ebook]
    Once you understand who your readers are and what they care about, do some keyword research and determine what it is they''re searching for on Google. 'What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? Blogging
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Google] This is the week that was: Pitches, Emails and Jelly
    Our ongoing interest and intrigue into the world of behavioural economics found us wound up at the APG talk on ‘Why we buy’ over at Google''s offices. 'The best of the best in B2B marketing. Enjoy. Social media tip of the week. SlideShare : the dark horse in any marketer’s arsenal. And it’s always played dividends.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Google] Understanding How to Engage a Growing Anti-Advertising Audience
    The majority of these consumers are beginning their search online (in fact, Google reports that smartphones are now the most common starting place for online activities) and will then turn to online peers for help in understanding the pros and cons of the product or service they are researching. Meet Me On The Web: The New Buyer Journey.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Google] The Do’s and Don’ts of YouTube Marketing
    The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. 'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Ask and AOL combined!) Channel Structure is Key. YouTube Channel Do’s.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Google] How the Internet Works: An Explanation Even Non-Techies Can Understand
    As Google’s executive chairman, Eric Schmidt, once observed : "The internet is the first thing that humanity has built that humanity doesn''t understand." So, if you want to dive deeper into how all of this stuff works, let Google be your guide and get searchin''! Challenge accepted, Schmidtty. Let’s get started, shall we?
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Google] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    General Google Analytics Integrations 'Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. And – you guessed it – they are doing this by using data to prove the value of marketing and drive more targeted messaging. Accenture) 2. Accenture) 3. Forbes) 4. Forbes) 7.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Google] The Social Media Manager's Guide to Staying Organized
    I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. 'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. How on earth do busy social media managers keep their ducks in a row?
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Google] Why You Need to Start Thinking Like a Media Brand
    In a B2B context, this challenge is a bit different as buying committees perform research beginning on Google as opposed to social networks initially, but if you’re seeking attention at the top of the funnel, you’re still trying to attract leads in locations where they hang out. You know the one. The Competition is Fierce.
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Google] Holiday Marketing Planning for Retailers [Infographic]
    PPC: Continue monitoring prices for competitiveness and update ads accordingly (retargeting, Google Shopping, social media, etc.). Sources: Think with Google: Holiday Is (Almost) Here: 5 Shopping Trends Marketers Should Watch. '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Google] SMX East 2014: Key Takeaways & Statistics from the Show
    For example, Samuel Quincy showed that using Schema markup on a specific site helped improve year-over-year search traffic from Google by 93%. 'At the beginning of October, Derek and I headed down to New York for SMX East. Photo courtesy of Akvile Harlow. It also makes it much easier to compile the blog post you’re reading. That’s crazy!
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Google] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Inbound links are also one of the most important ranking factors in Google’s search algorithms. 'Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Click to tweet! Click to tweet!
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Google] Google Introduces Dynamic Remarketing Across All Verticals
    'In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. Dynamic display ads can be created automatically using templates provided by Google. The post Google Introduces Dynamic Remarketing Across All Verticals appeared first on Ifbyphone. Google
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Google] Draw Me a POEM: Define Media Influence
    Twitter | Facebook | Google+ | LinkedIn |. 'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Author information. Raymond Morin. Raymond has written for several French magazines over the past 15 years.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Google] My Top 25 Social Media for Business Quotes
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | My Top 25 Social Media for Business Quotes by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Quotes
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] 10 Reasons Social Logins Could Be a Game Changer
    Facebook led the pack with about 55 percent of the social login share, with Google trailing behind at 27 percent. 'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. Yes, they’re increasingly common and fast, but should you be using them for your own business?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Influencer Marketing Social Media Marketing Webinars Biznology Webinar chris abraham digital influencers Digital marketing Facebook Google linkedin smm social media social media marketing social media strategy Training twitter Webinar All those potential Likes, Plusses, Stars, Followers, and Friends are more than num­bers. Yes you should.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] How to Create a Unique Social Hotel Experience
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) Now might be the time -- before Google takes away all our keyword data. ;-). 'We''re on a historical blog optimization kick over here on the HubSpot blogging team. How We Approached Conversion Optimization.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] The Chasm of Expectations Between B2B Marketers and Buyers
    Many buyers turn to Google, not sales, to find the information they are looking for. Many buyers turn to Google, not sales, to find the information they are looking for. 'By Eric Wittlake, {grow} Contributing Columnist. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Google] How to Write About Things You Know Nothing About
    First, hit up Google and (hear me out) Facebook to perform some general research. 'In the land of sunshine and rainbows, content marketers always write about topics they''re well-versed in. In the real world, we have to cover topics that fall far outside our areas of expertise -- or even interest, for that matter. Ask your sources for quotes.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Google] How Should B2B’s Spend PPC Dollars?
    Google and Bing Search Ads. Google remains the most popular ad network for a reason. Simply put, advertisers know their audience uses Google and that bidding on valuable keywords is good for business. To overcome these challenges businesses must understand that some ad networks are inherently better for lead generation.
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Google] Infographic Gives Good Overview of Good Helpouts
    'One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Google] How to Build Your Influencers in Social Media
    Well, even if someone doesn’t know you by name, if you’re lucky, they’ll surely Google you for your bone fides. Influencer Marketing Social Media Marketing Ello Facebook Google linkedin Mike Moran Search engine optimization social media twitter It’ll probably be a lot different than you’d expect. Are you a politician?
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 14, 2014
    [Google] Manufacturers: Are You Missing Out On Video Opportunities?
    Next to Google, YouTube is the second biggest search engine. 'Video is one of the most powerful tools in your marketing toolbox. Why aren’t you focusing more on them? recent study from eMarketer showed that even though consumers wanted more video, 75% of U.S. We’re a visual society with a 30-second sound bite mentality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Google] The social media forecast: Cloudy!
    Google was beginning to incorporate social signals into organic search results  and I thought this would have B2B companies PILING onto the social web. Google was beginning to incorporate social signals into organic search results and I thought this would have B2B companies PILING onto the social web. Gigantic, in fact.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Google] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    Google’s Website Call Conversions tool has validated the need for call tracking, and even social media boss Twitter has been testing click-to-calls : Mountain Dew used a click-to-call tweet promoting Baja Blast and drove 3,500 phone calls. Google) Focusing on local search shouldn’t be something your business is late out of the gate on.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Google] How to Write an In-Depth Post in Less Than Two Hours
    1) Google Drive. use Google Drive for the vast majority of my writing needs. Google Drive doesn’t have the bells and whistles of a full-fledged word processing platform, but it does have all the functionality that I need for writing articles. The left browser window is Google Drive. Also use Google Scholar.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Google] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    In a cloud-based world, where SaaS applications hosted by industrial grade providers like Amazon, Microsoft Azure, Google App Engine, etc. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The Switch to SaaS. CMOs Will Control the Budget. Similar Model. Macro Shift.
  • NUSPARK  |  SUNDAY, OCTOBER 12, 2014
    [Google] Keys to Optimizing a Website to Drive Conversions
    For the best benefits and simplest use, try a free service like Google Web Fonts.  Related Posts: Website Call to Action; Alternatives to “Contact Us” for How to Do a Landing Page A/B Test and Measure Results Website Design Optimization A Primer on Getting Started with Google+ Business Pages Conversion Rate Optimization. About Me.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Google] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    The tasks also integrate with Google Calendar. 'Intelligent companies have moved their marketing spend from traditional marketing channels to digital marketing for many good reasons, one of the biggest is to begin to mine customer data. So what do we do with all of this data? Key benefits of HubSpot Marketing Automation/CRM Interconnectivity.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Google] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    It’s not a party without all your friends, so don’t forget to include some important newcomers like Google+ and lesser known venues such as Tumblr and Pheed. It’s true that B2B may have a smaller audience to cater to on social media, but there are several ways to reach new audiences, one of which is by sponsoring social media contests.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Google] How to avoid Google’s huge mistake
    'As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. In this case, you actually should listen to Google and do what it says, not what it does. What is Google’s huge mistake, why is it so damaging, and how can you avoid doing the same thing? ” [Emphasis mine].
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Google] 3 Social Media Functions SEO Tools Can Help With
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. 'This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. While many marketers are […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Google] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Google+ (40.9%). 'How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Google] Emojis for Dummies: The Essential Translation Guide
    Note: They cover emojis for Apple, Google, Microsoft, and Twitter. In Google''s artwork, he takes the form of a pink ghost with little orange antennae. 'I''m writing this post because I''m an emoji dummy myself. Of course, some people will use these emojis in ways that let them take on new meaning.). Faces and Emotions. 2) Sleepy Face.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Google] The Ultimate Guide to Hiring Effective Marketers
    Not to mention all the Google algorithm updates !). 'Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers. I’ll use these powers to grant you a look at the life of one of your employees. Let’s say his name is Malcolm Marketer. You can see he wears a lot of hats.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 9, 2014
    [Google] Why Facebook Isn’t Worried About Ello
    Oracle is a platform and so are iOS and Google Maps. 'I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. They will be disappointed. Invariably the script is the same.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Google] A Look Inside Mashable’s Evolution [Interview]
    Riegelhaupt : Mashable was one of the first media companies on Twitter and what has followed is the early adoption of everything from Facebook to Snapchat to Google+. 'Change is always difficult. Even when you are confronted with an undeniable, hit-you-square-between-the-eyes reason to change, change is still daunting for most of us.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Google] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    Google reports that 61% of mobile searches result in a phone call. 'It is no secret that healthcare has made a migration towards the Internet. Between the abundance of online information and higher insurance rates, hospital Between the abundance of online information and higher insurance rates, hospital revenue growth has been on the decline.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Google] Fathom Partners with Castle Connolly Medical Ltd. for Digital Marketing 101 Guide for Hospitals
    Often referred to as Dr. Google , the way patients seek the answer to the question “what’s wrong with me?” 'It generally starts with a symptom—a sore throat, a throbbing ache, a slight fever. That’s all it takes for a patient to begin their journey to self-diagnosis. has changed drastically. Digital Marketing Healthcare
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Google] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    The perfect KaaS system may not be that super Watson computer that will know the answers for everything, nor the Google Oracle that indexes and catalogs every piece of information tidily under a perfect taxonomy. One of these approaches was called the Enterprise Service Bus.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Google] Using SlideShare to Boost Your PR Efforts
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Using SlideShare to Boost Your PR Efforts by Maggie Patterson - Maximize Social Business. 'SlideShare is a platform for sharing business documents, videos and presentations, but it typically is not considered as a traditional social media platform. Media Relations
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