• SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    raced from session to session with my laptop and iPod to jot down notes in Google Drive and tweet my top takeaways. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? It was an overwhelming experience, for sure.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] My Top-5 Most Compelling Apps
    After complaining about Google+ in such articles as Google+ on Its Third Birthday  and  Is Google+ the Antisocial Network? Everyone recommended trying out  Circloscope but at $47 for an annual license covering one Google + personal profile & three business pages I was hesitant. Circloscope. FullContact. Scrubly.
  • FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
    Incorporating mobile, automating PPC ads, boosting Google Shopping. 'Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable. Download Now.
  • SYNECORE  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] Introducing Zappar: Augmented Reality Entertainment [Infographic]
    Download the free app through the App Store or Google Play and start zapping! 'Looking for ways to expand your digital marketing efforts? We introduce to you Zappar, an augmented reality experience that connects the physical world of things with the digital world of devices, allowing people to uncover a hidden world of content.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] 6 Strategies to Help You Unify Sales and Marketing Teams
    Google has made us all experts,  knowledgeable with a simple search. 'There are many theories out there as to why marketing and sales don’t always get along. If we’re being honest, we know there is generally a natural divide between the two groups in an organization. They divide a team. They appease people, but don’t really move the needle.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Google] 26 Awesome Search Engine Marketing Guides
    'Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. by WordStream. John A.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Google] Digital Marketing – What Are The Top Goals And Challenges?
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Web analytics. Email marketing platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Google] Case Study: Denny’s flips its audience with a sassy social media strategy
    Find Kerry on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist If your image of Denny’s restaurants as a place to take grandma for the dinner buffet, think again. The restaurant chain is re-inventing itself, led by a sassy social media strategy. See what they did there?) Hashteroids? Except more bacon.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Google] How to Create a Content Strategy That Actually Drives Organic Traffic
    I’m aware of companies who have found their target audience on Twitter or on Google+. To find out which type of content you should focus on, keep these questions in mind: What are your buyer personas searching for on Google? 'Content marketing alone won’t deliver organic traffic. Let''s get started. You get organic traffic.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Google] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    I’ll be out on their Facebook and Google+  pages for sure.) 'As a marketer, I appreciate every interaction I get to have with clients and customers. That’s because unlike my colleagues on the sales team, I don’t often get the opportunity to meet with them and hear what they have to say. Seriously, just look at this Mexico vacation rental.
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Google] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    It’s the… Today’s Rules for Guest Blogging- How to Find… A Primer on Getting Started with Google+ Business Pages Social Selling for Lead Generation: 9 Tips to Optimize Your… Content Marketing Strategy 'Content marketing is vital to growing a business in today’s economy.  Bring back the comics. Join the meme party.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Google] Does Your Marketing Strategy Align With Your Goals? A Story
    This all takes time to implement, and more importantly, for search engines like Google to index in order to start generating more traffic and leads. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The way you go about setting goals is all wrong. Blog posts.
  • EMAGAZINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Google] Which Website Metrics Really Matter? (Webinar)
    At eMagine, we believe the key to digital marketing success is translating the information we learn from Google Analytics and other reporting tools into actionable insights that improve user experience. This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? Do you really understand your visitor?
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Google] How High Growth Companies Use Marketing Analytics to Their Advantage
    Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Google Analytics, the most widely used web analytics tool, is free. 'Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. While more canny companies are surging ahead.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 26, 2014
    [Google] What Businesses Should Understand About reddit
    Jesse Aaron | Twitter | Google+ | What Businesses Should Understand About reddit by Jesse Aaron - Maximize Social Business. 'One of the largest obstacles to adoption I see in people who’ve never heard of or used reddit is comprehending the deeper layers. Earlier this month Alan Schaaf gave a TEDx talk in Wellington. Reddit
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Google] Social Media Week Chicago: How to Integrate Stats into Your Marketing
    We’ve seen the way data has become the must-have element of any successful marketing campaign: from the popularity of Nate Silver to the rise of Moneyball , we see that 2009 Google Chief Economist Hal Varian was correct when he said “The sexy job in the next ten years will be statisticians.” Call that a social media win. General
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Google] How to Use New Anonymous Targeting to Get Sales Faster
    Those sources include organic search (like Google), referral traffic (or referral links), social media, direct traffic, paid (like Adwords), email, and other campaigns. For example, you could set it up so whenever someone visits you from Google, you show him/her a more sales-driven offer. That''s how you convert the most leads, right?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 25, 2014
    [Google] Are your SEO writers lost in Google-land?
    'Are your in-house writers lost in Google-land? ” These writers are lost in Google-land. Did Google change something again (like get rid of Authorship markup?) And your writers will finally be able to successfully navigate around Google-land. The post Are your SEO writers lost in Google-land? Easy, right?
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Google] The Psychological Significance of the First Impression in Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Significance of the First Impression in Social Media by Wade Harman - Maximize Social Business. 'You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. Social Media Psychology
  • ENGAGE  |  THURSDAY, SEPTEMBER 25, 2014
    [Google] 4 Tips for Brainstorming Solo
    Make best friends with Google, Jeeves, Bing, Safari or whichever Internet search engine you use. 'Most things in life are usually more fun with friends. But sometimes we’re forced to do things alone. You know, like go on job interviews, get out of bed, iron, online date – and brainstorm. Such an unfortunate situation can cause panic, I know.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Google] Why We Shouldn't Stop Innovating on Email
    From customized movie recommendations to tailored Google search, today''s buyers have grown accustomed to media that adapts around their behavior. 'This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. Tougher deliverability standards. We all know the story. well, everything.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] Introducing the Second Edition of Fathom’s Edu Standard
    industry click-thru rate and cost-per-click for Google AdWords (vs. 'Get first-hand marketing insight from schools just like yours. The latest trends in higher-ed marketing have been released in the second edition of Fathom’s Edu Standard. In this edition, you will learn: Avg. Fathom clients). Get the Free Report.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] How to Screen for Top-Notch Writers
    Google them. Before advancing, head over to Google to see if some candidates rise above the rest (or sink below) based on their online footprint. 'Most people I talk to that lean on content marketing for their business don''t consider themselves content marketers themselves. That''s totally fine. Personally, I fall into both camps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] Are Apple and Google protecting us or the criminals?
    In its announcement, Apple sought to distinguish itself as more protective of customers’ privacy than its competitors, saying it doesn’t use customers’ data to sell or target ads (a slam at Google’s Android system). The post Are Apple and Google protecting us or the criminals? The bad guys benefit. It depends.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] The Essential Guide to Creating an SEO-Friendly Customer Journey
    If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. However, even when 90% of the journey is offline, the critical starting point is online -- when the customer first searches in Google. Was it a plane ticket? An espresso machine?
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    According to Google , 70% of mobile searchers have used click-to-call to connect with a business directly. 'Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  So what exactly are these connected customers doing with their newfound power? billion. He’s 5’10” by the way).
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Google] ?6 SEO Myths BUSTED
    'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. Google killed its keyword tool and the latest algorithm tweak called Hummingbird added ability to search using natural language queries. But some popular beliefs about SEO are just flat-out wrong. Reality. Myth 2.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Google] Mizuno running long tail outreach marketing case study
    In addition, I shoe-horned a “Share This” button bar into the top of the SMNR so that anyone who comes and who isn’t prepared, ready, or interested in writing a whole post on their blog can just share it easily to their Twitter, Facebook, Pinterest, Google+, or Tumblr account. Long Tail Blogger Outreach. What is a runner?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 23, 2014
    [Google] Are You Wasting Your Social Media Traffic?
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Are You Wasting Your Social Media Traffic? 'It’s all very well driving traffic to your website via social media but if the speed (or lack of!) is too slow it will drastically increase your bounce rate and can literally kill your traffic. by Lilach Bullock - Maximize Social Business.
  • VIRALLY BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Google] Are Marketing Budgets Keeping Up?
    still think they people are waiting for skip video button on YouTube and and have trained themselves to ignore the adverts in both Google and Facebook. 'Its quite clear that more and more money is being spent on marketing and in particular marketing technology. So where does all this extra money come from and are budgets keeping up? Events
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Google] Social media, authenticity and the human brand
    Coming clean on Facebook reach Would you erase yourself from Google search results? 'My friend Justin Levy just had brain surgery. He went into the operation not quite knowing what would be on the other side. Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Scott Monty.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Google] Why I Bet My Career On Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. We receive 5,000 marketing messages a day.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 22, 2014
    [Google] 4 Tips to Ensure Your Sales Prospecting Efforts are Fruitful in Fall
    Put it on a shared platform like Google Drive or Dropbox. 'I just wrapped up my first fall Sunday Funday. We watched the Pats, had some friends over, cooked some fall-inspired food, and may have had one or two pumpkin beers. This is my absolute favorite time of year. Enthusiastic sales reps. Excited Executives. Patience is key. Collaboration.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Google] 9 Tools to Help Fix the Customer Experience Gap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 9 Tools to Help Fix the Customer Experience Gap by Joe Ruiz - Maximize Social Business. 'My wife and I decided it was time to replace our washer and dryer. We used technology and our networks to determine the brand that would best suit our needs. Customer Experience Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Google] A report from the epicenter of content marketing conferences
    There are so many new players in this space but many of them just seemed to be a prettier way to organize Google Analytics or compile several data sources into dashboard. The quality of both of these content marketing conferences was extraordinary. If you have a chance to attend either one of these in 2015, jump at the chance. An opportunity!
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Google] The 5-point plan: how to increase marketing ROI from call conversions
    Google recently announced they are offering this service free for their AdWords users. Google’s call conversion tool allows marketers to optimise each page of their website by seeing the amount of engagement it’s getting, but there are also more sophisticated methods available for tracking where customers are coming from. Conclusion.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • HUBSPOT  |  SATURDAY, SEPTEMBER 20, 2014
    [Google] Before & After: 11 Brands That Gave Their Slogans a Makeover
    In fact, a Google search of the slogan will likely produce a list of options for “comfortable dining” in your local area, not information about Denny’s. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. ” from Wendy’s. 1) Denny’s.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] How Responsive Web Design Works [Infographic]
    According to Google''s Mobile Path to Purchase report , search engines are the most common starting points for mobile device users (48%), followed by branded websites (33%) and branded apps (26%). 'It''s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] 5 Symptoms That Mean Your Marketing Needs a Check-Up
    Related Stories Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition Why Google+ Is Even More Relevant to Content Marketers Best Practices and Tools for Retargeting Campaigns in the B2B Space. It’s nothing to call an ambulance over, but it’s troubling nonetheless. The same thing happens with your marketing.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] Content marketing is for salespeople, too
    Content Marketing Offline Marketing Business business process Customer Customer relationship management Google Analytics marketing Sales Sales process 'You probably heard that content marketing is kinda important. All the cool kids are doing it. Job over, right? Wrong. I’m not saying any of what you are doing is bad–far from it.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] Unique Ways to Build Your Email List
    ” By default, YouTube gives you the option to link to another video, playlist, YouTube channel, or Google+ profile. 'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. So far, so good. Don’t know how to create one? ” post.
  • VIDYARD  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] See Valuable Video Data in Your Web Analytics Dashboard
    'Reporting tools like Google Analytics and KISSmetrics are critical for determining how your site is performing. In today’s post, we’ll talk about how you can use some tools that you already have in place to feed useful data about your videos into your web analytics dashboard (whether that be Google analytics, KissMetrics, etc.).
  • ENGAGE  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] 5 Surprisingly Successful Brand Partnerships
    Partnership: Google Android and Nestle’s KitKat. What it actually is: In 2013, Google announced that it would be naming a new version of its Android operating system KitKat (previous versions have had generic sweet names, such as Jellybean and Cupcake). 'Partnership: KFC, Pizza Hut and Taco Bell. What it actually is: Yum!
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day
    The International Center for Management and Organization Effectiveness surveyed 267 executives from companies such as Adobe American Express, AT&T, Bank of America, Boeing, BP, Delta, DHL, Federal Express, GE, Google, HP, John Deere, Johnson & Johnson, Kelloggs, Motorola, Rio Tinto and Twitter. Please share your thoughts below.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] 15 Must-Have Tools for Professional Copywriters
    Google Drive (free). For me,  Google Drive is the perfect answer. 'They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. Here’s a suite of 15 must-have tools copywriters should equip themselves with. Copyscape (free). Flickr (free).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google] Welcome to the New Sales Process: How to Let Content Do the Selling
    With a few key phrases and a Google search bar, they can become instant experts on a product or service without spending a dime. '"Pushy" isn’t the first word you want prospects to associate with your profession, but it’s a term that’s plagued the sales industry for years -- and for good reason. 3) It establishes trust.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Google] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing by Debbie Miller - Maximize Social Business. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Social Media for Hospitality
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Google] Would you rather have a lot of stuff or a lot of time?
    One choice I have made is to not blow it out on Google Plus. I love so many other things in life more than Google Plus and it’s just not serving my needs any better than any other platform I’m using right now. One choice I have made is to not blow it out on Google Plus. 'I have this exceedingly cool friend. Seven?
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Google] 6 Tips for Working With a Video Production Company
    Google search can be an OK start, but the trust factor is difficult to gauge. 'You already know that online video is an important part of your marketing strategy. However, as an increasing number of brands want video, many marketers don’t know where to start. So, here are some things to consider when you’re ready to make a video: 1.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] Generous Giving on the Green at the Fathom Education Golf Outing
    Empowering Punch , Google , Great Lakes Science Center ,  Lake Erie Monsters , and Thistlethwaite Vineyards. 'Fathom Education is proud to announce that the first annual Giving on the Green charity golf outing raised nearly $3,000! Brittany Amato hands baskets to the winners. Helping Children across the World. Special Thanks to Our Sponsors.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. 'A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketin
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    spent days Googling "how to launch a new blog." 'Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. thought sure, I''ve been blogging for HubSpot for over two years. Taking full ownership of a new content entity should be easy, right ? Wrong.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] 4 SEO Link-Building Changes You Need to Know
    But things have changed since then, as Google and other search engines have become wise to these tricks and set up checks and balances to negate the effects of them – all in order to create a better experience for real people looking for information online. Don’t worry; we’ve got you covered. Will search engines take notice?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] 65 Experts Chime In On How To Stay Motivated To Write
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because And then simply answer them ! So buy it. Content Marketin
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] Does Content Marketing Really Have a Confidence Problem?
    Resistance to Change and Surviving Content Shock Would you erase yourself from Google search results? 'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. What’s going on here? Low confidence in success.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Remember the GIGO (also Google) principle: garbage in, garbage out. 'The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all stripes, types, and industries: Content marketing works. But it’s not the case for most marketers. Maybe even a lot of it. Cheap.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google] 5 Myths about Copywriting You Believe
    Google isn’t the one who’s gonna be sending money to your bank account in exchange for a product. 'Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it. Someone else heard what that person said and then repeated it to others.
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] Top SEO Factors for Drupal in 2014
    They''re at the top of Google. How to influence your website''s click-through rate in Google. Make your listing in Google as interesting as possible to make it stand out from everyone else. Google bolds words that match the search so your listing will stand out. Factor 3: Google +1. Google+ module. Um.NM.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] HubSpot Reveals New Tools to Accelerate Sales
    Email - HubSpot CRM connects to Gmail, Google Apps, Outlook, and Apple Mail, logging emails with your contacts easily and automatically. Tee up messages from Gmail in Google Chrome to send on any day, at any time, when they are most likely to be opened & clicked. An Insiders Look at HubSpot’s New CRM Tools. big time-saver.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. Google claims that 90% of consumers move between devices before accomplishing a (purchasing) goal, so it’s important to reach customers on all the platforms they are frequenting. to 10.1
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    How is this any different from Google? With Google you are targeting anyone and everyone on the web searching for keywords related to your offering. In other words, with LinkedIn the ability to target your niche audience is much greater than with Google. Google = extended reach, LinkedIn = specificity. Paid Search
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] My 4-Step Process to Marketing Research for Content Creation
    If you want to know what Ken Krogue has to say on inside sales metrics, find the website where he produces content, and search this in Google: KenKrogue.com: inside sales metrics. 3) Know your Google tips and tricks. Here’s a cheat sheet for using Regex on Google: (Source: LovesData.com ). The problem? Read her articles here.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] Are there naked photos of you online?
    No matter what you do, you need to dominate your own personal image and brand on Google images. Google abhors a vacuum and if there are no obvious, family-friendly, photos of you online at the time of your own Fappening then Google will serve up the less family-friendly photos to anyone looking you up on Google Images.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] Three Major Challenges of Influence Marketing for Businesses
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. '(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. m just sharing it for your information.)
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] 5 Ways You Can Add Social Proof to Your Landing Pages
    Learn the step-by-step instructions here to embed tweets, Facebook posts, Pinterest pins and boards, Google+ posts, YouTube videos, Vines, SlideShare presentations, and infographics. 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] 5 Tips for Awesome Slideshare Content Inspiration
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 5 Tips for Awesome Slideshare Content Inspiration by Ann Smarty - Maximize Social Business. 'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. Yes, … Continue Reading.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] 19 Excellent Guides to SEO Link Building
    'Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. Peter Da Vanzo serves up an entertaining rant on link disavowing, recovering from Google penalties (or not), and “link paranoia.” Image credit: SEO Book. ”).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Google] 10 Free Blog Post Ideas
    Related Stories Creating the beautiful blog with Stanford Smith How to Get Over Your Fear of Guest Posting Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? 'I have this creative system to develop blog post ideas. So I started cleaning out the closet. Up for it? What was I thinking?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Google] Why Content is the New Sales Call
    When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they are doing; at least as it pertains to marketing. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Google] Is Content Marketing A Sustainable Marketing Strategy?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Google] 6 Essential Social Media Lessons From Top Executives
    Having a bio on your company website matters because prospects will Google you at some point during the buying process (you know this because your analytics will tell you so). Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google. Ready?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Google] Three implications for Big Data and your marketing department
    Related Stories 10 things you need to know NOW about OmniChannel Marketing 3 Steps to Building a Better B2B Target Account List Would you erase yourself from Google search results? 'Walking through the airport, it seems that half of the wall advertisements are for companies selling consulting services to get our arms around Big Data.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Google] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    After years of patiently sitting on the sidelines of NFC, Apple’s recent entry into the mobile contactless payments space reminded me of the title of a half-written blog I was never able to bring myself to finish: “Google Wallet – Great Idea, So Why Isn’t Anyone Using It?” Case Study in Failure: Google Wallet. Why is that? Cry “Havoc!”
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Google] The Essential Pre-Conference Packing and Preparation List
    If you''re venturing into unfamiliar territory, bring a map of the area -- or use Google Maps to orient yourself. It prompted me to start a pretty lengthy personal pre-conference to-do list: stuff to prepare, stuff to bring, that sort of thing. What to Pack & Prepare Before Any Big Conference. 1) Get a map of the conference center. Boooo.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] 9 Magnetic Headline Formulas to Grow CTR
    Check out this Marketing Land post about Google+ thumbnails alongside headlines. 'Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. These tips and tricks will help you write more enticing headlines that increase your CTR.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    Related Stories Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition Why Google+ Is Even More Relevant to Content Marketers Best Practices and Tools for Retargeting Campaigns in the B2B Space. 'I’m delighted today to welcome the Mongoose Metrics team to Ifbyphone.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] Blogging vs. Journalism: Identifying the Fundamental Differences
    Additionally, as I mentioned in a previous post , timing can be especially beneficial for online marketers as a relevant, well-timed piece could be featured in Google News. 'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Tone and Structure. Scope of Audience. Timing.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] New Changes Coming to Google Adwords
    'Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Starting September 16th, Google will be upgrading all Search Network and Display campaigns to this new enhanced “Select” version. Google Announces Changes to Exact Match.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. 'Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Google] 6 Ways to Make Your Content Drive Long-Term ROI
    For example, I wrote an article called “ How to Predict Google’s Algorithm Changes. ” The fact is, Google is always changing their algorithm, SEOs are always interested in these changes, algorithm changes always affect rankings, and so on. 'Creating content is hard work. I’m going to tell you how to do that.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Google] Overcoming Pain Points in Blogger Outreach
    Kristen on Google+ | Twitter | Google+ | LinkedIn | Overcoming Pain Points in Blogger Outreach by Kristen Matthews - Maximize Social Business. 'Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. Blogger Outreach
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Google] How to Get Over Your Fear of Guest Posting
    Related Stories Creating the beautiful blog with Stanford Smith Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? 'By Jessica Ann, {grow} Community Member Hi. My name is Jessica, and I have a genuine fear of guest posting. It all began in 2007, in Washington, DC. m not a real writer.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] SMX East 2014 Preview: Competitive Research for SEO
    In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Analytics (Ex: Google, Omniture). Connect with me ahead of time on Twitter or Google+. The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Adwords.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    'As consumers, we love media. And as engagement shifts and mobile usage grows, we as marketers need to embrace the new ways to connect with customers and the calls driven as a result. It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms. Call Tracking
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] Backlinks: Why They Still Matter and How to Build Them
    'Links are still the backbone of Google’s algorithms, which determine where your site ranks in Google’s SERPs (search engine results pages). Unfortunately, too many bad backlinks can get your site in big trouble with Google in the form of a penalty. What is a natural link? Why do you want links? All rights reserved.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] Your own personal Fappening
    'While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The Fappening is Not Unique to Celebrities. Why did the man she married do this to her?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] Summer SEO News You Should Know About: HTTPS. Rich Snippets, More
    When Matt Cutts, Google’s head of webspam, announced his three month sabbatical we all joked that no updates could possibly roll out without him at the helm. In August Google announced they will begin using website encryption, HTTPS, as a ranking signal giving preferential treatment to sites which encrypt data for their users. Pigeon.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Google] What are the boundaries of inbound marketing?
    Related Stories Would you erase yourself from Google search results? 'One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. The dynamics of our age are unprecedented and exciting. Or does it?
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Google] 9 Tips to Spot Amazing Article Writers
    Google “Your Location Freelance Writer”. When trying to find article writers, Google can be your best friend. Particularly if you’re looking for writers who live close to your place of business, Google is the way to go. Google “Freelance Your Niche Writer”. Frequent Multi-Author Blogs. Contact Your Favorite Bloggers.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Google] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. Additionally, those companies that have a Google+ business page are not taking full advantage of the platform and all of its benefits. Google’s goal is, and has always been, to provide the most relevant result for a given query. Tactics.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Google] The 5 "Must Haves" To Ignite A Lead Generation Blog
    Google only loves you when everyone else loves you first." 'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire. However, just having a blog is not enough. That is like an unlit fuse. Wendy Piersall.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 8, 2014
    [Google] There’s a Growing Backlash Against Social Sales
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. 'Let''s discuss what social sales will and will not do - @craigmjamiesonClick To Tweet - Powered By CoSchedule I’ve read a number of articles as of late that have been coming out against social sales. Adjectives like … buzzword, overused, cliché, and broken promises. Jamieson.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 8, 2014
    [Google] Unique Selling Propositions Are a Myth
    Google is positively awash in helpful stuff about how where to develop a USP. 'My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. I need a unique selling proposition” , he said. I said. I mean, why do you need a USP?” Deploying sheep?
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