• HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Google] How to Set Gmail as Your Browser's Default Email Client
    Note: If you''re still having trouble (for example, your "Protocol handlers" window appears blank with no options), try installing Google''s Mailto Extension for Chrome instead. 1) Click here to install the Google Toolbar for Internet Explorer. 1) Click here to download Google''s Mailto Extension for Safari. 'Fellow Gmail users.
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 15, 2014
    [Google] Why eMagine Considers WordPress the best in the CMS Race
    You could do a google search and find tens of thousands of WordPress developers. 'While eMagine does develop websites on a variety of CMS platforms, we primarily uses WordPress as our platform of choice. So, we developed our own CMS (called EZedit). WordPress used to be thought of a as just a blogging platform. Not anymore. SEO-friendly.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Google] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Consider the effect of the New York Times story on Target’s assignment of a “pregnancy score” to shoppers on the retailer’s reputation; or of the fine imposed on Google by European regulators on the online giant’s brand. Q: The IAPP is a mystery to most marketers. government (CIPP/G) and IT (CIPP/IT). Last
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Google] B2B social media – a two horse race?
    It’s Google+.  In 2013 just 36% of B2B marketers used Google+, but in 2014 this has doubled to 61%. 'Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose.  Who’s your money on?
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Google] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Classic Google Analytics limited marketers to only viewing data from online sources. The post Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch? Remarketing and Content Experiments.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Google] Remember LinkedIn for social media marketing
    It’s LinkedIn’s new business newsreader (an answer to the defunct Google Reader); there’s CardMunch , a really handy iOS app you can use to scan all the business cards in your pocket and have them linked directly to your LinkedIn account. It’s as easy as making one on Google+ or Facebook Pages. Blogging?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Google] How the Klout Acquisition Affects the Future of Influence Marketing
    Social Media Influence advertising beta Business content customers Facebook Foursquare Google LinkedIn marketing Mashable potential Privacy recommendations start the social Twitter video WordPress YouTube 'To Greater Personalization The last few months have been particularly fertile in social media industry. Fix it.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Google] If You’ve Got It, Use It (Data, That Is)
    If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. 'Author: DJ Waldow “Big data” is hot. It’s huge (no pun intended). It’s everywhere ( even on our blog ). Fandango Uses Data For More Personalized Experiences. In Conclusion.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Google] The Purpose of Repurposing Content
    For example, we recently created a neat infographic about SEO and Google algorithm changes for one of our segments, we''ll call them Persona 1, in the awareness stage. They''re not very up to date on Google algorithm changes, and are just trying to figure out SEO basics. After a minute or two, we started grouping them into themes.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Google] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? 'Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. In most firms, the managing partner does not have an extensive background in marketing.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Google] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Also, consider other social platforms; maybe that audience is better communicated to through Instagram, Google+ or community boards. 'We’ve all been pulling our hair out, revolutionizing our game plan and crossing our fingers because of the noticeable decline in reach to audiences within Facebook. And sometimes, you have to pay to play.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Google] Keyword Density: When Is It Enough?
    Google has a great (free) keyword tool that can help determine which keywords would be searched for more often and also what keywords could be used in conjunction with the chosen keyword phrase. ” I told them what I tell all of my clients, that there is no magic number. Holding that top spot though was not what happened. Use good tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Google] Almost everything I knew about starting a business was wrong
    She did not have a college education but learned whatever she needed to know by googling it. She did not have a college education but learned whatever she needed to know by googling it. ” After thinking for a moment, I said, “Dear Mark: You don’t know s**t about business.” ” Why would I say that? Focus.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Google] 83 Exceptional Social Media and Marketing Statistics for 2014
    This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion Google searches, with 78% of U.S. Pinterest is from Venus, Google+ is from Mars. Two-thirds of Google+ users are male. Google+ Marketing Stats. 70% of brands have a presence on Google+.
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Google] How Can Content Marketing Generate Leads?
    With new Google updates such as Panda and Penguin, the  linkbuilding process has had to evolve to avoid penalties. An extra bonus occurs if you can have these posts liked to your Google authorship, allowing for a profile boost and brand recognition in your field. How Does Content Marketing Work? Rate Calculators. Product Comparisons.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Google] How to Grow Your Email Contacts Organically
    Online events such as webinars or Google+ Hangouts are another way to garner email addresses when individuals sign up to attend. On Google+ or LinkedIn? 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. in return. So, how do you attain and build this list? It can be tempting.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Google] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. This change mirrors Google’s recent decision to encrypt keyword data from organic searches, which impacted SEO information in Google Analytics. Encrypted Google Paid Search Queries.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Google] Uncovered: The Future of Mobile Marketing
    Google Play (53%). Google Search (53%). 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? In the U.S. billion. Facebook (74%).
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Google] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    This week reports started surfacing that Google will stop supplying 3rd parties with paid search query data. Some reports indicate that Google will stop supplying PAID search query data. If you recall, Google stopped supplying essentially all organic keyword data last Fall. Why is Google Doing This? That''s a big deal.
  • FATHOM  |  FRIDAY, APRIL 11, 2014
    [Google] Understanding AdWords Sitelink Extensions
    Google will automatically show your highest performing sitelinks on each format, so you do not have to worry about any type of placement on your end.  'Sitelink extensions are the easiest and most common type of extension to include in your ads.  Previously, ad rank was calculated by using your max CPC bid and Quality Score.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Google] 7 Tips for Creating a Home Page that Establishes Trust
    Often, the template doesn’t accommodate any lengthy (read: useful) copy, another important element of Google’s semantic search. Analyzing existing assets and Google Analytics. If these elements are lacking, prospects will simply leave to find another potential company. Quickly tell prospective buyers what your company offers. Blech.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Google] What is the True Value of Social Engagement?
    For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. 'Measuring social impact on a retail client is one of the hardest things to do.  Many companies today get caught up in the ways to increase engagement and not the value associated with that engagement. appeared first on Fathom.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Google] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    Fact: An average of 40 million calls are driven by Google ads each month, according to the search engine. Integration with analytics solutions such as CRMs and Google Universal Analytics. 'Fact: The number of smartphone users worldwide will total 1.75 billion this year, while mobile phone penetration is expected to increase from 61.1%
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Google] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Studies have shown that sites ranked #1 on Google capture around 90% of all organic search traffic. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Are you with me? Do Something Each Week that Scares You.  .
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Google] 5 Marketing skills that digital journalists will need
    Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Google] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Cyrus Shepard’s How to Survive the Google Tornado: New Opportunities in SEO. For the past few years it has been viewed as spammy, but Google is forcing changes with SEO—reinvigorating it even. lot of people see Google as a tornado—a funnel cloud in the distance that is scary, making it difficult for marketers to compete.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Google] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    It''s kinda like Googling, but even better. So without further ado, I''d like to present you with 20 of my favorite websites, but way back in their early days: 1) Google. Remember when Google was in Beta? Tweet about Google. 'I just picked up a new hobby. call it "Waybacking.". My, they have come a long way!). 2) Apple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Google] How to Achieve a Return on Conversation with Emotional Marketing
    Related Stories Reading between the lines of the latest Facebook usage data Why research firms are screwing up content marketing New insights into online radio, podcasting and Google + 10 Strategies to Battle Content Shock Social Media Explained. 'By Brooke Ballard, {grow} Community Member. Here it is: Excited about that? Let’s start again.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Google] Google's Keyword Encryption Coming to PPC Data Near You
    'These past six months, Google''s been a hypocrite. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. Google AdWords reports should remain unaffected. which didn''t seem to be very Googly. Bummed?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Google] Needs-Based Marketing for Executive Buyers Today
    Whether you’re looking at Google’s ZMOT theory or some other evaluation of the change in the process, it’s clear that customers are doing more research and talking to sales people later and later in the process. It’s no secret that the buyer’s journey has changed. 1) Focus on the right market. 2) Listen to the signals.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Google] How to Reduce Your Call Tracking Costs
    You can track which organic keywords (if Google passes it) the caller searched to arrive on your site. And, one could argue, that the benefits of session-based DNI are negligible since Google stopped passing the vast majority of organic keywords. 'Obviously the value of call tracking data is significant. That means your costs go up.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Google] 6 Ways to Use Call Tracking in Your Call Center
    For example, if they called after an organic search, the Whisper Tone could say, ''Google - Organic Search.''. 'Call centers have long had very sophisticated software that manages the entire call center environment everything from call cues, agent performance, scripts, and even record-keeping. These tools are robust and powerful.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Google] 29 Signs Your Business Is Not Ready For Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'How do you know your business is ready for content marketing? You’re not alone. One question I get asked a lot is “how do we know our business is ready for content marketing?”
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Google] Tear Down This Wall Between Ad Tech and Marketing Automation
    Google and Facebook are the dominant suppliers of ad inventory, and ad tech has spawned recent IPOs such as Criteo, Rocketfuel, Tremor, and YuMe. 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” The Ad Tech World. Broad reach.  Anonymous cookies.  Paid channels. 
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Google] Determining Your Goals: Tips to Get You Started on a Website Redesign
    Although Google Analytics is a popular choice, there are a number of other free and premium solutions available. 'When you think about redesigning your website, it''s likely that the first thing that jumps to your mind is design. However, there are several factors to consider when redesigning that far are more important than just aesthetics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Google] 7 Essential Mobile Apps for Marketers
    Google Analytics. The Google Analytics native Android app delivers the quality you’d expect from Google, with an excellent user interface and a good overview of your data. Find Kerry on Google+ and Twitter. Google Analytics Platforms: Mobile Site, Android Pricing: Free. have 87 apps on my iPhone. Evernote Hello.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Google] How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]
    Every 60 seconds, 700,000 Google searches are performed, 60 hours of video are uploaded to YouTube, and 168 emails are sent.". 'The internet is a busy, busy place. Every day people all over the world are publishing more and more content -- and somehow you''ve got to make your content stand out from it the rest. Tweetable Takeaways.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Google] B2B Marketers Need a Fresh Perspective
    We’re seeing it now in Telecom and Communications with Over The Top (OTT) providers like Google and Amazon stepping in to take chunks of their business away. 'In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. " of the things you've written about? " Change is hard.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Google] Using Social Data to Improve Student Recruitment Online
    Analyze Google Analytics demographic data on your website. 'With a shrinking pool of applicants, colleges are forced to get creative in attracting prospective students –a reality that enrollment managers know all too well. But with all the options, which channels are best and how do you get students’ attention? Which Channels?
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Google] Content ROI Is a Myth
    HubSpot can show you the performance of that content across your entire funnel (what we call closed-looped analytics ), and Google Analytics can be a nice complement, as well, to look at some of those valuable TOFU metrics. 'As a profession, marketing has evolved a lot over the past 5 years. The Indicators of Content Success.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Google] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Google] Google Penalties – All You Need to Know
    'Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. Google has looked at your site and determined that it violates their lengthy search quality guidelines , so they slap a manual penalty on your site(s).
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 8, 2014
    [Google] Positioning Executives as Industry Experts via Social Media
    Public Relations articles channels company content etiquette Expert Facebook Google LinkedIn Manage managing messages potential professional profiles Publishing start strategy time updates 'The days of PR carefully controlling the message and acting as the buffer between executives and the media are long gone. Fix it.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Google] How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
    Variation A: What Does Google''s Hummingbird Update Mean For E-Commerce Business? 'Every marketer in their right mind knows that in order to drive more traffic to your blog , you need to come up with blog post titles that are actually enticing. But that''s easier said than done. Well luckily, I''m about to share with you that exact data.
  • SYNECORE  |  TUESDAY, APRIL 8, 2014
    [Google] 4 Telltale Signs That You Need a Website Redesign
    According to a study by Google , 61 percent of people will leave a website if it fails to display properly on their phone. Google actually penalizes those who are not mobile-friendly by lowering their ranking in search results. Here are four telltale signs that you need a redesign. Your Website Doesn’t Work on Mobile Devices.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Google] 21 Fantastic Facebook Marketing Guides
    But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” 'Many (most?) marketers have a love-hate relationship with Facebook. What are the best page apps for Facebook today? Best Facebook Marketing Guides.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google] 70 New (Really) Marketing Automation Stats
    use Google. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. license.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google] 70 New (Really) Marketing Automation Stats
    use Google. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. license.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Google] New insights into online radio, podcasting and Google +
    Mobile implications for content consumption and “digital snacks” Surprising new numbers on Google+ (is it finally a real thing?). The post New insights into online radio, podcasting and Google + appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The phenomenon of Instagram and Snapchat.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google] How to engage bloggers down the long tail
    'It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google] How to Engage Bloggers Down the Long Tail
    'It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Google] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    Gmail will also automatically pull in the logo used on your company''s Google+ Page in the Gmail Promotions tab -- as long as you have the Google+ Related Pages Widget enabled. That''s because it''s the same logo we have on HubSpot''s Google+ Page. See that little guy called out in the bottom right corner? Don''t worry.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Google] B2B Websites: How To Generate More Leads
    Quality Content – Google’s recent updates like Hummingbird are an example of the search engine’s focus on quality. 'Artillery B2B Marketing Blog > The Forward Observer Worried that your website''s not catching more leads? Don''t be. Lots of companies are in the same boat. Here''s how you can start reeling them in. But there’s a catch.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Google] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    To make advertising less confusing to users, Google has some requirements for the anchor text of ads: screenshot taken 3/20/2014 via Google Support. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Google] Trust Me, I'm a Marketer
    Whether you’re writing a blog post, responding in a forum thread, leaving a comment on a blog, interacting on Twitter (or Facebook, or Google+, or Reddit, or whatever) you’ll have the most success when you identify who you are and what brings you to the conversation. You’ll either be exposed by Google or have disappointed readers.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 7, 2014
    [Google] What If Your Prospects Are Not Using Social Media?
    Social Sales articles Blog Business company connections Facebook Google google search LinkedIn networking News potential profiles reasons sales Social network Social Networking the social Twitter Website This is predicated on the formula … I’m on LinkedIn + he’s on LinkedIn = sale (b.t.w., it’s not that simple).
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Google] Content Marketing Must Focus On Customer Value
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014  report by Forrester Research, Inc., Content Marketing
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Google] Social business: enterprise knowledge goes retail
    If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. In essence, you can’t google your way through at your workplace. '(Photo credit: Wikipedia). Why does that happen?
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Google] Social business: enterprise knowledge goes retail
    If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. In essence, you can’t google your way through at your workplace. '(Photo credit: Wikipedia). Why does that happen?
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Google] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages What is Conversion Optimization? Phone call completed.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Google] Internet Marketing Strategy Articles for the Week of March 31, 2014
    Why Every Marketer Should Use Google Plus (Forrester). 'Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). What is search jacking and how can it hurt your brand? grow}). How the Inc.
  • ENGAGE  |  FRIDAY, APRIL 4, 2014
    [Google] 3 Tips for Using Google Keyword Planner
    'Google Keyword Planner is a helpful tool for conducting research to drive an SEO campaign or content marketing strategy. These three tips can help make using the Google Keyword Planner easier and more effective.  . As a search engine marketing professional, I’ve spent a lot of time using Keyword Planner. results. To remove these “D.C.”
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Google] How to Get More Leads by Optimizing Your Website Images
    For this test, I took ten of the slowest-loading landing pages on HubSpot''s website due to the giant image files we used, and used Google Analytics to compile data from one month before AND one month after optimizing the images on these pages. How does an image''s file size impact lead gen? It''s pretty simple. to 35.6%. That''s way too big.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Google] Where in the Product Lifecycle is SEO?
    Along came Google, consolidation began to happen, and a growing industry was born. After years of “gaming the system,” SEO companies don’t have many games to play, because Google won’t let them. 'If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Google] 7 SEO Myths Marketers Should Know
    Google and other search engines are increasingly aware of the black market when it comes to SEO. Google has been adamant that  “Advertising with Google won’t have any effect on your site’s presence in our search results.”. '“Myths are a waste of time. They prevent progression” – Barbra Streisand. SEO is dead. Wrong again!
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Google] How to Tweet Around the Clock Without Being on Twitter 24/7
    Explore what’s hot and recommended on Google+. 'If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. Because those who tweet more often, tend to have more followers. Here''s a guide to get you through it all.
  • HINGE MARKETING  |  THURSDAY, APRIL 3, 2014
    [Google] Hinge’s Fab Five: March 2014
    On Google+ or LinkedIn? 'Top Professional Services Marketing Content from March 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! Things Every Managing Partner Must Do to Drive Organic Growth.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Google] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    Google’s Glass and Innovega’s iOptik lens system are prime examples of wearable AR technology in action, while Amazon’s new iOS app offers a glimpse into the possibilities of augmented-reality shopping. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. And shop.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 3, 2014
    [Google] Product is Not the Hero of a B2B Company's Story
    Build it in house and spin up the servers from Google or AWS to host it in the cloud - but this also means hiring the team to build and support it. 'Despite the shift in the B2B buyer landscape that puts them squarely in the power position, I still hear marketers insist that the product is the hero of the story. Do you see the difference
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 3, 2014
    [Google] Success occurs at the intersection of Preparation and Opportunity
    ” She started searching using Google and soon found Jeff Ogden , the award-winning marketing expert and creator and host of Marketing Made Simple TV. 'I’m delivering a big marketing keynote speech at Foxwoods Resort and Casino this week. How did I win this? Preparation comes first. created a slick looking professional profile.
  • FATHOM  |  THURSDAY, APRIL 3, 2014
    [Google] Unlocking the True Lifetime Value of Your Customers
    Proper optimization of your brands social properties, including Facebook, YouTube, and Google+ can help take up more organic search listings for your branded searches.  'For an online retailer, things are becoming even more complicated in terms of defining a digital marketing strategy and understanding the benefits of those strategies.
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Google] How a Local SEO Agency Decreases Client Attrition with Call Tracking
    Our clients need to know if they’re getting calls from Bing vs. Google or Yahoo,” he says. This satisfies Google’s NAP requirements and allows Navolutions to easily determine which ads, campaigns, and keywords generate calls and which do not. Infographic: The Truth About Call Tracking and SEO. LogMyCalls Case Study Library. Success.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Google] The Top 20 Places Your Business Needs to Be Listed Online
    To get you started, here’s a quick guide to the top 20 online directories and links to their sign-up pages: Google Places for Business. Listing your business on Google Places for Business should be at the top of your priority list. Google outperforms every other search engine by a long shot. Advantages. Advantages. Yahoo!
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 3, 2014
    [Google] Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome
    Social Media for Ecommerce Blog brand Business Canada company customers Facebook Facebook Page fans find for your Google group potential sales strategy tag time update Website 'Are you using Facebook ads to drive traffic to your ecommerce site? We’ll … Continue Reading.
  • VIEWPOINT  |  THURSDAY, APRIL 3, 2014
    [Google] Tweet Less and Talk More
    Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook 'Toss the technology. Relationships rule in sales. The Internet is the most powerful, life- and business-changing tool created in generations. But while technology has forever altered our sales processes, it won’t save our sales careers. That’s our job.
  • ENGAGE  |  WEDNESDAY, APRIL 2, 2014
    [Google] Fool Me Once.
    Google+  featuring David Hasselhoff. Google+ Auto Awesome photo bombs featuring David Hasselhoff. Okay, Okay, it’s probably a bit expected to put Google on the list: no company embraces April Fool’s Day like Google. 'I have to admit: I love an April Fool’s joke. Here are just a few of the best of 2014. American Eagle.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Google] Social Media 101 for Technology Firms
    Google+ and Twitter are great ways to make quick connections and share with other industry leaders. 'You get it. Tech firms totally get it. You’re early adopters, you’re on the cutting edge. The good news is that social media lets you reach your audience easily and cost-effectively. Here’s why: Visibility. Expertise.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Google] Is Free CRM Software Right for Your Business?
    It features contact, project and task management, integration with Evernote and Google Apps, event and calendar management and unlimited customer support. Integration Gmail, Yahoo, LinkedIn Google Apps, Evernote, Outlook, Facebook, Twitter LinkedIn, Facebook, Twitter. What Free Solutions Are Available? Free vs. Open Source Software.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Google] The ABCs of Personal Branding [Infographic]
    'When you''re looking for a job, you should expect to be Googled. So how do you make sure you''re getting past the initial Google? Prospective employers want to get a good idea of your work and your personality before getting you to schlep all the way into the office. The Complete A to Z Guide to Personal Branding. Inbound Marketing
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Google] One Way to Future-Proof Your SEO
    Because Google''s goal is to provide value to their audience -- and value for a Google searcher is finding the highest quality content they can surface -- you''re helping to future-proof your SEO. Google''s algorithm tweaks have always been to help better achieve that end. Let''s take a look at each step more in-depth. Human.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 2, 2014
    [Google] Fixing Your Sucky B2B Website Step Two: Be Less Disgusting
    Set up your Google Analytics: It’s free, it’s not difficult and it’ll give your summer student some numbers to play with. 'Last week we discussed how a sucky B2B website can make happy people sad and sad people drunk. My friend Aileen, who uses her website as a proxy for her failed marriage, is doing much better. Fix your dead ends.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 2, 2014
    [Google] Things We Can Learn From The McDonald's vs. Taco Bell Breakfast Marketing Wars
    The headline on their site (and really the only text on their homepage) is ''Google Analytics tells you what''s happening. Everyone knows what Google Analytics does, thus juxtaposing their positioning against GA makes positioning simple. And they''re not just passively promoting their food. Now McDonald''s is fighting back. Simple.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Google] The Top 8 Social Networks For Business
    The Niche-Players: Google+, Pinterest, Instagram. believe Google+ is an important channel because of the role Google plays in search and also because of the growing importance of author rank. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation. How about you?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Google] What to Know: SMX West 2014 Takeaways
    It’s no secret that personalized search has become a huge part of Google over the years. Between location, search history, and now Google+, two people are rarely going to see the same results. Because as Justin Sanger , CEO at LocalSupport, stated, “Google wants to rank the real world and the real world is brands and people.”.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Google] Social Media is Like Riding a Bike
    Google is wary of severe SEO front loading, rightfully so. If you over-commit to blogging, a newsletter, list-building, Facebook, Facebook Pages, Google+, Twitter, Pinterest, Tumblr, and spend all of your time, energy, best ideas, and passion well before you’ve gotten any traction. Oh, and purple. Take A Safety Course. No armor.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 1, 2014
    [Google] Syndication is a key business strategy for Marketing Made Simple TV
    Let’s continue the discussion on my Google Plus page. 'We’ve had many truly awesome guests on Marketing Made Simple TV. You can see them all here: The show guest list on Marketing Made Simple TV. But how can we share our show with the widest audience possible? By syndicating the show! Tweet this! Marketing Made Simple TV
  • VIDYARD  |  TUESDAY, APRIL 1, 2014
    [Google] Brands Break out the Prank Videos for April Fools Day
    Gotta Catch ‘em all With Google. Known for their video spoofs each year, Google didn’t disappoint with their Google Maps call for employees. 'On April first you can be sure that marketers want to be in on the prankvertising action, and this year is no exception. Frito-Lay Releases a Fragrance.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Google] 7 Tips for a Rocking Social Media Strategy
    If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. 'An estimated 88% of brands today are using social media for marketing. However, the truth is, it’s getting much harder to stand out. How can your organization differentiate, and build relationships on noisy platforms? Define Your Goals.
  • SAZBEAN  |  TUESDAY, APRIL 1, 2014
    [Google] What You Want to Know Will Dictate What You Measure
    'Google Analytics Hacks (Photo credit: Search Engine People Blog). In the case of Google Analytics, it treats all data that goes from one page to another as the same, if the links are the same (with a caveat explained in a second). With so much data, it’s so easy to get caught up in all the numbers.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [Google] Be Conscious of Your Personal Online Presence in Inside Sales
    Just as inside sales representatives complete background research on their prospects, Googling them and researching their company, they too are now being searched, on top of the potential partner/vendor company. If someone did a Google search on you or a background check online, what would they discover?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Google] A Small Biz Guide to Digital Marketing Acronyms
    Google uses backlinks in their algorithm to determine how search engine results are returned. GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. PR: PageRank and/or Public Relations – PageRank from Larry Page of Google.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 1, 2014
    [Google] The 9 Best Ways to Improve Google Paid Search ROI
    'Whether you work for a marketing agency, an SMB, or a Fortune 500 company, having well-defined Google paid search goals and strategy is critical if you wish to be successful on Google. Along with a strategy and goals specific to Google, it’s important to have defined measurement techniques. Build brand awareness?
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Google] Social Media is Like Riding a Bike
    Google is wary of severe SEO front loading, rightfully so. If you over-commit to blogging, a newsletter, list-building, Facebook, Facebook Pages, Google+, Twitter, Pinterest, Tumblr, and spend all of your time, energy, best ideas, and passion well before you’ve gotten any traction. Oh, and purple. Take A Safety Course. No armor.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 1, 2014
    [Google] Your Real Estate Social Media Strategy is a #Fail. Fix it. Now.
    Social Media for Real Estate Blog Blogging Business company Facebook Google happening marketing media marketing objectives potential real estate Social Media Marketing start strategy time tips tools Twitter video 'Social media has increased consumer expectation. What does your social media marketing say about you? … Continue Reading.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Google] The Definition of Omni-Channel Marketing – Plus 7 Tips
    was inspired to write this blog post after hearing Neil Mohan, Google’s VP of Display Advertising, speak at a recent conference. 'Author: Mike Stocker Marketing is undergoing rapid and major changes. The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Google] 15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More
    If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google. An obvious play on the Google Goggle concept, Guardian goggles let you take The Guardian with you everywhere you go because “life’s too short to think for yourself.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Google] 6 Trends Highlighted at Social Media Marketing World
    Marketers are turning their focus to Google+. Optimizing Optimizing Google+ is starting to top the list for social marketers, and in fact, 65% of marketers say they want to learn how to utilize Google+ better. As G+ serves as a social layer across all Google properties, there’s a greater potential of getting your content seen.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Google] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. Here are …. license.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Google] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 31, 2014
    [Google] When Doing Content Marketing, Create a Header for your Content
    To continue this discussion, please hop over to my Google Plus page. I’m looking to use Google Plus more and more. 'Failure to plan is the biggest problem in B2B marketing today! Skip this and your campaigns fall on their face. Ready, fire, aim does not work in marketing. The date the content was refreshed. And so forth.
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