• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Google] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • FATHOM  |  THURSDAY, JANUARY 29, 2015
    [Google] Count Down to Higher Click-Through Rates with Google’s Countdown Widget
    'Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made. The second addition to Google’s Ad Customizers rollout was something called the Countdown Widget.
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Google] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    'You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. Outdated (and black hat) methods like keyword-cramming or unnatural optimization will get you in trouble with Google.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Google] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? How Much Am I Spending? All questions should start with the PPC budget. At what cost?
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Google] How to Use Hashtags on Twitter With #Confidence
    Those are Facebook , Instagram , Pinterest , Tumblr , Google+ , Google Search , YouTube , Vine , and Kickstarter. 'I tried to explain Twitter to my father over the Christmas holiday. He’s 78. He particularly wanted to know what a hashtag is. Hashtags are indeed like tags, and they’re used to identify the text they go along with.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Google] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Why not set up retargeting ads on Facebook, Twitter and/or Google to drive these people to a blog post on that same topic? What''s a marketer to do?
  • SYNECORE  |  WEDNESDAY, JANUARY 28, 2015
    [Google] How to Convince Your Boss to Switch to Responsive Web Design
    It’s Google’s Recommendation. In 2012, Google strongly recommended the use of RWD and considers it the best way to optimize for mobile. In addition to that, RWD websites have the same HTML code and only one URL across all devices, which allows Google easily crawl and index your website. Social Media. Preparing for the Future.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 28, 2015
    [Google] 6 Things Your Website Still Must Have To Get Found Online
    'Despite Google''s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. That’s because Google has dramatically changed the nature of SEO. Google has become even smarter. That’s why if humans like the content on your site, so will Google.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Google] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    On Google+ or LinkedIn? 'Research shows that content is the backbone of successful online marketing. Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. However, it’s not an easy proposition. So why does content marketing so often fall off track? Content Marketin
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Google] Inbound Marketing – What is it?
    As much as many people think it isn’t, Google is your friend! However, Google changes it’s algorithms regularly and you need a company who are at the top of their game. 'What exactly IS Inbound Marketing? Since 2006, inbound marketing has been the most effective way of marketing for businesses. Attract. Convert. Close.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 28, 2015
    [Google] 7 Corporate blogging blunders to avoid
    If the only reason you’re producing blog content is for Google positions, know that you’re blogging for the wrong reasons. I’ve read many articles that say if you “write naturally” and ignore keyphrases, top Google positions will fall into your lap. Yes, blogging has some huge advantages. Are you sure?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Google] How to Integrate Social Media and Blogging from The Art of Social Media
    You can say “this is my personal account, ideas are my own,” or something like that, but your activity is rolled into one big online Google search. 'Author: Guy Kawasaki Ideas that spread, win. Seth Godin. few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. We hope so. Repeat your tweets.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Google] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. Next, you should look for paid sources like Google AdSense, Outbrain, Taboolah, Nativo, and Sharethrough. After the webinar, we received dozens of questions. We hope this helps. Absolutely!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 28, 2015
    [Google] Under-used social media platforms (and more)
    Cancelling Google Glass — Is this a blip on the wearable tech radar or has Google set the industry back a step? Related Stories A story of Internet haters, trolls and malcontents Google Pants and 10 Hilarious Highlights from The Marketing Companion 6 Personal best practices for content creation success. Tom agrees.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 27, 2015
    [Google] Discover the 5 Steps to Help You Profit with Google Adwords
    'Do you know why businesses lose money with Google AdWords? Whether you are new to Google AdWords, or want to optimize your campaigns to improve ROI, this blog post is for you. If you want to be successful with Google AdWords you absolutely must have a system and a process to set up, monitor, and then optimize your campaigns.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Google] Top 10 B2B Inbound Marketing Predictions for 2015
    Google’s recent moves to highlight mobile-optimized sites in search results should motivate businesses to step up the pace in providing content designed specifically with mobile in mind. 'As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. SEO: Alive and Well.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 27, 2015
    [Google] Hot New Health Trend: mHealth Wellness Wearable Devices
    In operating rooms, surgeons like, Pierre Theodore , have used Google Glass to access patients X-rays right from the operating table, allowing him to keep full attention where it needs to be – on the patient. Right now, health-tracking devices are all the rage.  Take a look around. Wearable Tech for Patients: With nearly half of U.S
  • HINGE MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Google] New Research Uncovers Biggest Business Challenges in A/E/C
    On Google+ or LinkedIn? 'It’s more apparent than ever that architecture, engineering, and construction (A/E/C) firms face many of the same uncertainties as other industries—as well as many unique to their field. Making the future a bit more manageable, though, is a new body of research from the Hinge Research Institute.
  • VIDYARD  |  TUESDAY, JANUARY 27, 2015
    [Google] Is Your Product How-To Video a How-Not-To?
    Use simple language so people don’t have to google each fancypants word you use. 'You’ve got an amazing product and you want to teach the world how to use it. And, brilliant marketer that you are, you want to do that using a How-To video instead of subjecting people to user guides and instruction manuals aplenty (snoooore). meant REHEARSE!
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 27, 2015
    [Google] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
    Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Learning to network like a pro starts with using the good old social skills […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Google] The Top 5 Questions Sales People Get About Call Tracking
    Google reported last year that 61% of buyers said that it is extremely important to be able to call a business during each phase of decision-making, and 31% report frequently calling a business when specifically looking to make a purchase or transaction. Especially when there are several vendors with varying levels of sophistication.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Google] Should You Use the Word "Bae" in Your Marketing? [Flowchart]
    'Have you ever Googled, “What does bae mean?” According to Google Trends, searches for that phrase are at an all-time high. If you have, you’re not alone. So what does it actually mean? It''s an acronym for “Before Anyone Else,” usually used as a synonym for babe or baby. Seems cute, right? and it''s not cute. Pop Culture Daily
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 27, 2015
    [Google] Four ways augmented reality will be coming to your workplace soon
    'Pulling the plug on Google Glass had to be a disappointment to many people, especially those who put their heart into the Glass Explorer advocacy program. Glasses — The most popular wearable headgear is not coming from Google. Glasses — The most popular wearable headgear is not coming from Google. Projector-type. Tablets.
  • FATHOM  |  TUESDAY, JANUARY 27, 2015
    [Google] How To Write Better, Part III: Use a Dictionary
    And now that they’re online and changing primarily from books into databases , you can with a Google search often come up with great, authoritative illustrations for new words more frequently than in the past. Google Knowledge Graph definition for “pragmatic.” Like any Google result, always check the source.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 26, 2015
    [Google] 2015 Resolution Series: Prioritize Team-Building & Bonding
    Our first resolution as a team is for each of us to earn Google Analytics IQ and Adwords certifications. 'As you may have heard, eMagine’s Digital Marketing department has big plans for 2015, and we’re kicking off the year by sharing some of our team’s resolutions. – Allie Viau, Digital Marketing Strategist & SEO Specialist .
  • HINGE MARKETING  |  MONDAY, JANUARY 26, 2015
    [Google] New Research Report: Referral Marketing for Professional Services Firms
    On Google+ or LinkedIn? 'Across the world of professional services, countless firms are missing out on opportunities for new business – even though 72.1% of firms identify attracting and developing new business as their top business challenge in 2015. The reason? An incomplete approach to referrals. Expertise-based referrals.
  • FATHOM  |  MONDAY, JANUARY 26, 2015
    [Google] 3 Steps to Digital Marketing Success in 2015
    Are goals created in Google Analytics to track conversions? 'While there are some who still believe that word of mouth and print advertising are enough, others can attest to the success of digital marketing when it comes to bringing in new business for manufacturers. Who are your top competitors? What differentiates you? Have patience.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 26, 2015
    [Google] How to Create Stellar Video Content for Marketing in 2015
    'In 2017 video will account for 69% of all consumer Internet traffic ( Cisco ). Content marketing via video is growing rapidly and having a video content marketing strategy is necessary. According to DigitalSherpa , videos help to increase people’s understanding of your product or service by up to 74%. Video is not only growing – it’s effective.
  • VIDYARD  |  MONDAY, JANUARY 26, 2015
    [Google] Using Video to Turn Website Traffic into Leads
    Google/Compete study shows they’re doing two key things: First, they’re using search engines to do research (don’t you love how Google does research to tell you that people are using Google?). 'I’m a big believer in using video as part of your digital marketing program. Customer Behavior Today. Does Video Actually Drive Leads?
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Google] 7 Tools to Get Free Publicity for Your Business
    Google My Business. If you haven’t checked out Google My Business , it’s worth your time. When someone Google’s your business, they’ll see something like this: It’s a nice digital ad for your business. Plus, Google My Business works with Google+ so you can integrate your social media page with it.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 26, 2015
    [Google] The Psychological Impact of Google Hangouts
    'For those of you that is on the Google Plus platform, you have heard of the craze that is taking this social area by storm. It’s the Google Hangout feature. Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Impact of Google Hangouts by Wade Harman - Maximize Social Business.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Google] The Best Marketing Conferences Of 2015
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. buying it!).
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Google] Why Content is Social Media Dietary Fibre
    Sustainable social engagement has a number of elements, including real-time conversations with your customers and prospects, regular participation in specialized corners such as LinkedIn groups or Google+ and adding meaningful, useful content to the whole thing. 'I like to start my Monday mornings with a visit to LinkedIn. It’s New(ish).
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Google] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    The problem is Google and other search engines are moving more and more towards personalized search results. What you see on Google search will be very different from what I see when searching terms as simple as “running shoes.” Finally, Google gives less and less keyword data in their marketing analytics. ” 2.
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Google] Mobile will disrupt your industry: 3 ways to protect your business
    Google gets it. Providing customers a modern, mobile-friendly site will ensure you won’t fall out of Google’s results even if they make a massive move there—to say nothing of helping your customers accomplish their goals on mobile. 'How important is mobile for marketing your business in 2015? That means some 4 to 4.5
  • CONNECTING ELEMENT  |  FRIDAY, JANUARY 23, 2015
    [Google] Making Google Pigeon fly for you
    If so, Google’s new local-search ranking algorithm, Pigeon, could be the culprit. 'Have your search results declined in recent months? But don’t panic – with a little understanding of what Pigeon is, and some tweaks to your online presence, you can make it work in your favour.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Google] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    2) "How Google Works," Eric Schmidt. Ever wonder what it''s actually like to work at Google? The SlideShare below from Eric Schmidt (Google''s Executive Chairman and ex-CEO) could clue you in -- it outlines some of the top lessons he and his team have learned from running and hiring for one of the top companies in the world.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Google] SEO Basics + a Checklist for Content Marketers
    Next, review Google AdWords for keyword volume. check Google AdWords traffic? Google the title of your article? 'What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. How do you know what advice is best and what you should do first?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Google] The State of Marketing Technology in Asia
    Today in Asia, Sales still gets a lot of the “last mile” credit for driving revenue, but in today’s increasingly iPhone/Alibaba/Google/Baidu-dominated world, that’s changing. Follow David on Twitter @ketchum. The marketing technology wave has not yet broken in Asia, but it is coming. So what does awesome look like?
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Google] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    According to Google, more than half of mobile callers are researching a product or service, or want to complete a purchase when they call a business directly. 'Every now and then there’s a commercial that captures the public’s attention and inserts itself into mainstream thought and humor. In the case of Jake from State Farm? Even at 3am.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Google] 8 Steps To A More Effective B2B Content Marketing Program
    We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Google Drive Spreadsheet for mapping out due dates and ideas. Editorial Calendar Templates in Google Docs. Google Drive / Old Fashion Spreadsheets. But guess what?
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Google] 3 simple tips to build good local links
    But the fact remains that links are at the very core of Google’s search algorithm, and if you are interested in search visibility you need to actively pursue links. 'Links from other websites are essential for search optimization and improving your website’s search visibility. Offer honest testimonials. Create local discounts.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Google] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. 'Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. The plane was in the air a few minutes later.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Google] Using Facebook For Email Marketing
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. 'It’s imperative that one uses online marketing for their business. And specifically, email marketing is one of the more successful ways of marketing via online. Email Marketing
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Google] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google] The Economic Value of Your Company Brand
    Rounding out the list are Microsoft, Google, Coca-Cola, IBM, McDonalds, GE, Samsung, Toyota, and finally Louis Vuitton, with a brand value of almost $30 billion dollars. 'I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. The brand is respected.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google] 5 Lead Generating B2B Website Trends
    As smart phone adoption increases and as Google hints to near-future algorithm changes , it’s becoming clear that firms need to create an experience for their users that is accessible across devices. On Google+ or LinkedIn? How can your firm get there? 1) Calls-to-Action (CTA). 2) High Quality Content. 4) Pop Up Offers. 5) Video.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Google] Blog Design Blink Test: Simple, Easy Navigation
    Use Google analytics or SiteMeter or Feedburner analytics to monitor results. 'In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Your picture.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    Challenge 2: A 2014 study conducted by Google found that more than 56% of ad impressions are not seen. With retargeting (through Google, AdRoll, and other third party providers) you can create custom segments with content specific to the demographic and behavior of users in your list. Spend 20 minutes doing this every day. Paid Searc
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Google] The Anatomy Of A Great SlideShare Deck
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Anatomy Of A Great SlideShare Deck by Ann Smarty - Maximize Social Business. 'Creating the perfect SlideShare slide is more than a skill, it is an art. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google] Negative SEO: Does It Really Exist?
    Although it’s hard to verify the tactics they used, the tactics included: setting up fake WordPress ‘splogs’ (spam blogs) to repost content, soliciting fake Google Reviews on sites like Fiverr—which makes it look like the site they are trying to take down is manipulating Google Reviews. Scary right? But, do these tactics actually work?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Google] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. 'To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. And with good reason. Like a shiny object.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Google] Where Is Content Headed?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. So just go order it!). The modern business wants to sell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Google] 14 Data Visualization Tools to Tell Better Stories with Numbers
    MULTIPURPOSE Google Charts is the seminal charting solution for much of the web. 'By Rob Petersen, {grow} Community Member If you can’t measure it, you can’t manage it.     – Peter Drucker This succinct truth says you can’t know whether you are reaching your goal unless success is defined and tracked. Which tools are best to tell your story?
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Google] 5 SEO Writing Techniques to Consider in 2015
    What’s the point of high quality writing that ends up on page 40 of Google’s search results? In fact, image optimization is thought to be a Google ranking factor. Google usually takes notice. 'SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. Nobody will see it.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Google] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Google knows where I’m about to go and what I might want to eat because I let Google have my personal data. Google is well placed. Google is now being asked to erase people’s pasts based on their requests. Would you care about what they had to say? Do you both share the same values? couldn’t agree more. sure do.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Google] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    On Google+ or LinkedIn? 'In our new book, The Visible Expert℠, How to create industry stars, and why every professional services firm should care , we share exciting findings on the link between personal branding and professional success—for both you and your firm. Andrew Sherman is a partner at Jones Day , in Washington, D.C.,
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Google] A Few Reasons Why Voice is Vital to Your Call Analytics
    Understand How Your Calls Are Converting 62% of people feel it is extremely/very important to be able to call a business during the purchase phase of the buyer’s journey ( Google ). Identify Keywords to Optimize Search 70% of mobile searchers have clicked the “call” button in search results ( Google ). Why should you care?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Google] 12 Noteworthy Examples of B2B Companies on Instagram
    In this webinar, Rand Fishkin discusses why building a brand is essential to generating search traffic with Google. He explains that if you are ranking well but not building a brand, Google will find a way to reclassify whatever tactics you discovered to rank because they don’t want you there. While other social media platforms (e.g.:
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 20, 2015
    [Google] Think You Can Trick Google? Think Again…
    Here’s what they won’t tell you… You can’t trick Google! Let’s face it…in today’s digital world, keywords are no longer just key words, and digital marketers can no longer trick search engines like Google into believing they still are. 'Search Engine Optimization is simply not what it used to be. Want to know more?
  • BIZNOLOGY  |  TUESDAY, JANUARY 20, 2015
    [Google] A reminder that you live in the future
    First, the most essential part of my business is  Google Apps for Work. Google Docs on Google Drive amazed me because it has mastered the ability for many people to edit the very same documents at the same time. While Google’s contact manager is terrible, it does allow my team and I to share contacts and I use it.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Google] How to Build Strong Brand Storytelling From the Inside Out
    Intranets, Yammer and Google hangouts won’t reach everyone if they’re not tech-connected. 'January 20, 2014. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. It’s Not You, It’s Me. That’s all well and fine, but how do we actually do that?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 20, 2015
    [Google] 6 Essential Customer Experience Questions You Must Answer
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 6 Essential Customer Experience Questions You Must Answer by Joe Ruiz - Maximize Social Business. 'Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. What made it less than ideal? Why do you love it? Customer Experience Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Google] The state of the nation on SEO, content strategy and earned media
    With SEO, of course, there are still traditional things one can do to help Google do its job because Google is far from perfect! Many of the link building strategies that have been used have been killed off by Google. Google is putting more emphasis on the credibility of the author and the originality of the content.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Google] SEO for Home Builders: How to Optimize Your New Home Communities
    Your page title is what shows up in Google search results. Google reads the Page Title (along with the other elements below) to try to determine what this page is about. But, they also don''t mean much to Google. Now that''s a URL that Google can understand! and now Google can help your prospects find you).
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Google] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    On Google+ or LinkedIn? 'It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments. The result? Many marketing departments don’t get the support and resources they need to deliver on their potential. This is a common and problematic misperception.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Google] 10 (More) Marketing Terms You Need To Know
    Most CRM’s like SugarCRM and Salesforce.com are considered to be a SaaS as well as Google Apps like Google Docs. 'Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?” CRM – Customer Relationship Management. WPO – Web Presence Optimization.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Google] The Pyramid of Relationships with Social Media Influencers
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Pyramid of Relationships with Social Media Influencers by Raymond Morin - Maximize Social Business. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 19, 2015
    [Google] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
    'The results of the explosive growth of mobile phones can be seen in almost every aspect of business. Smartphones have helped to reestablish phone calls as the most effective channel for generating leads and revenue. Here are 12 powerful stats that establish mobile’s astounding impact on phone calls. Call Tracking Virtual Call Center
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Google] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Google have openly frowned upon duplicate content and guest blogging for backlinks. And ask the site owner or editor to include a canonical tag with your blog article so search engines such as Google recognise the post on your site as the original. But maintaining a steady stream of quality blog posts can be time-consuming. Bonus Tip.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Google] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    How Google Works from Eric Schmidt  – 1 Million+ Pageviews. This presentation shows how Google set out to create a successful company for today’s rapidly changing digital age. Google’s Year In Search – 2014. According to Google, “In 2014 we searched trillions of times. Best Slideshares.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Google] Where Should You Focus Your Social Media Efforts in 2015?
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Where Should You Focus Your Social Media Efforts in 2015? 'Welcome to 2015. began blogging on Maximize Social Business in 2014 with my 6 social media trends to watch evolve post. by Neal Schaffer - Maximize Social Business. Social Media Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Google] 12 Ideas to Ignite Your Content NOW
    Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. Slideshare is free to use, owned by LinkedIn, highly indexed by Google, and a deep educational resource for many people. The investment in our content is largely wasted. Here we go. Go long.
  • B2B LEAD BLOG  |  SUNDAY, JANUARY 18, 2015
    [Google] Data Driven Marketing via Data Unification
    As I was thinking about this post I decided to Google “data driven marketing” and a really interesting IDC post came up that supports our data unification platform message to a tee. 'The more marketers we talk to the more they confirm the role of marketing has shifted from look and feel marketing to data driven marketing. Please share!
  • FATHOM  |  FRIDAY, JANUARY 16, 2015
    [Google] The Right Way To Spend Millions on Senior-Living Advertising
    According to Google, the senior population (of 65+) will grow nearly 100% from 46.2 Bing Performs Better than Google in Many Cases. From what we saw across our clients, we actually were able to generate leads at a much lower cost than compared to Google. The same goes with negative placements across Google Display campaigns.
  • HINGE MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Google] Visible Experts: Why Every Firm Needs Them
    On Google+ or LinkedIn? 'Visible Experts: Why Every Firm Needs Them from Hingemarketing What does it take to become a well-known industry expert? And what value do these experts bring to their firms? Enjoy! Download our free ebook below, The Visible Expert , and learn how to become a Visible Expert in your industry. The Visible Expert
  • CONNECTING ELEMENT  |  FRIDAY, JANUARY 16, 2015
    [Google] Reasons to use Google My Business
    'Google’s business dashboard has rolled multiple existing benefits into a one-stop-shop, helping brands to be visible, monitor progress and manage multiple locations much quicker and more easily than before. Is Google My Business here to stay?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 16, 2015
    [Google] How the Hospitality Industry Can Leverage LinkedIn in 2015
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'When it comes to LinkedIn, many don’t realize the various ways the professional social network can leverage your bottom line. This […]. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie Miller.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 16, 2015
    [Google] Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”
    If you need tips on finding a freelancer who can help you with your graphics, try doing a Google search, or if have other questions, let me know. 'Does your blog pass the blink test? Content is king, but if your design stinks, visitors won’t get past the banner. Bad blog design = bad marketing = no new business. Branding/Personality.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Google] Recapping 2014 in Content Marketing
    Search interest over time for the term: content marketing (Google). 'We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year! If you need visual proof, check out the trend for searches involving content marketing below. Walk with me.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Google] 12 Ways to Get Your Sales Team’s Phones Ringing
    Google reports that 70% of online searchers clicked the click-to-call button in search results when browsing on their mobile device. 'Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online. How can you get your sales team’s phones ringing?
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Google] Why You Should be Using Product Listing Ads Right Now
    'Comparison shopping sites like PriceGrabber ,  Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. Google requires you to also set up a Google Merchant account before you’re able to create Google Shopping Campaigns. More visibility.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 15, 2015
    [Google] The Simple Rule: The Person Who Fails the Most, Wins
    Finally, Search Engine Optimization is built in in WordPress.com and every post is saying “Hello Google,” including this one.  . “Thanks for being such a positive and enthusiastic partner, Jeff.” Petersburg on January 27th. More info will be coming soon. ” and I agree completely with that statement by Seth Godin.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Google] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. ” ~ IDC.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Google] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Remember that today’s search engines (Google in particular, but also Bing and many others) are smart enough to understand a rich spectrum of semantically relevant terms and phrases. Social media marketing is the umbrella term for using social networking sites – Twitter, Facebook, LinkedIn, Google+, Pinterest, Tumblr, Instagram, VK, Vine, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Google] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    Find Kerry on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist Debbie knew the relationship had become stale. It seemed like they kept having the same old conversations over and over. Retelling the same jokes. Boredom and fatigue settled in. The magic of her early passion was gone. She was in a Facebook rut. Maybe.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Google] 15 Important Ways to Use Case Studies in Your Marketing
    Get Inspired: Google’s Think With Google is an example of a really well structured case study page. After all, not only is SlideShare SEO-friendly (because Google indexes each presentation), but there is a huge pre-existing audience on SlideShare of over 60 million users you can tap into. Okay, so you know case studies work.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 14, 2015
    [Google] Content Marketing Gone Wrong: 4 Deadly Strategies To Avoid
    Google told them you had the answers, now you have to prove it. 'By now, every digital marketer should know how important content is not only for their website, but for their marketing efforts as a whole. Wrong. It’s also the main factor in whether or not your site appears in search engines. Talk only about yourself. Write about it! Assume.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Google] 8 Tips From Top Experts on How to Achieve More in 2015
    Instead of doing this on paper where our distributed team would have no insight into what others are working on, we put our productivity planner in a shared Google Doc. 'Did you achieve all that you wanted to in 2014? Or, were you left wanting more? If 2015 goes the same as last year, will you be proud of what you accomplished? It’s Possible.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Google] The Art of Advanced B2B Email Marketing: Email Rendering
    The top 10 email clients and their percentage of the market share as of March 2014 are: #1 Apple iPhone 26%* #2 Outlook 14%* #3 Apple iPad 12% #4 Gmail 11% #5 Apple Mail 8% #6 Google Android 7% #7 Outlook.com 6% #8 Yahoo! 'We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 14, 2015
    [Google] What a Millennial Marketer Wants to See in a CMO
    Whenever we wanted to know something, all we had to do was ask Google, or search the internet, and the collective knowledge of the world was at our fingertips. 'Are you afraid of millennials? It’s ok if you are. The Point: Millennials don’t buy into “business as usual” executives who only do what’s always been done. CMO Insights Trending
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Google] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. 'Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. We thought it''d be fun to ask a range of marketing leaders what their first jobs were. Follow @andrewteman.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Google] Everybody Writes — My Interview With Ann Handley
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. told her where I worked. And
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Google] International SEO 101: Which Domain Structure Should You Use?
    What Does Google Think? Google very clearly states that they use ccTLD to determine country targeting. 'If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. Domain Architecture Options. users.
  • SAZBEAN  |  TUESDAY, JANUARY 13, 2015
    [Google] Rules for Creating an Engaging Corporate Video
    YouTube is owned by Google, the largest of the search engine aggregators. Google tends to give priority to itself so you video on YouTube will be indexed at the higher rankings. 'We no longer live in a day where video advertising is cost prohibitive, being played solely before big screen movies or prime time TV shows. Keep It Natural.
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