• B2B MARKETING INSIDER  |  SATURDAY, FEBRUARY 25, 2017
    [Google] Great Content Creators Find Meaning in the Day-to-Day [Podcast]
    SUBSCRIBE at [link] Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance. Read More. Content Marketing
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Google] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. That dynamic is already widespread on Google. Hey Google.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Google] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    Note: Higher engagement, deeper scroll depth and longer time on site are now signals that Google uses to rank content in the search engines.  . One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog post.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Google] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    For example, many businesses spend thousands of advertising dollars on Google Adwords. Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Image credit: The Blue Diamond Gallery. Lack of Focus. Following the Herd.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Google] How to Craft a Successful Content Marketing Strategy
    You can also simply type your keyword into a Google search and see what type of content is coming up for it, noting competitor ranking. For one of our clients whose goal is organic traffic, we keep a shared Google Doc of all of the blog topics we have recommended to them, as well as monthly organic traffic metrics for each post. 
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Google] Five levers of relevance for digital authors
    But if you find your topic pages are showing up in Google ‘s index for a lot of keywords, that is a signal that you need to break them up into smaller chunks. In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” ” Several people have asked me what this means.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Google] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    Keywords will include products and services that are core to your brand and your industry, those you are already ranking well for in Google Search Console, terms used in your search function on your site, etc. Analyzing user intent means typing those keywords into Google and studying the organic search results. Are you practicing ABM?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Google] The 26 Best WordPress Plugins
    Google Review Count:  312. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Google Review Count:  245. Google Review Count:  243. Google Review Count:  195. Google Review Count:  192. Google Review Count:  179.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Google] The Stories Behind 5 Social Networks That Never Caught On
    In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption. Orkut was launched by Google in 2004 and shut down in 2014. What was the first social network you ever joined? Source: VentureBeat.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Google] How Marketing Automation Technology Makes Businesses Smarter
    To picture the difference between today’s more advanced marketing automation platforms and the previous generations still in use at many companies, think of what it was like to use MapQuest circa 2003 compared with Waze or Google Maps now. Editors Note: This post originally appeared in The Business Debate. . Webster’s Dictionary.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Google] Why Agencies Should be Using Custom Facebook Audiences
    Like Google’s quality score, a higher Facebook relevancy score generally equates to lower CPCs and CPAs. Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. While ad campaigns offered a broader the audience, it was more difficult to target a specific user group. At a glance, these include: Focused Targeting.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Google] Go Where Your Customers Are – Wise Words from Sweta Patel
    Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 22, 2017
    [Google] Is Your Content Fresh Enough to Attract Google?
    The post Is Your Content Fresh Enough to Attract Google? So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. appeared first on Marketing Insider Group. Content Marketing
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Google] Buy domain names for all your pages, products, and services
    What’s more, if you mask the domain, you can even add your own SEO-optimized meta tags — keywords, description, and title — and it’ll render the target URL wrapped in a frame that will supposedly fool Google, which it probably won’t. Infomercials and commercials have become smart. Now they all do. Remember PLAXO?
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Google] The ‘Less Is More’ Content Strategy
    Google’s 200 Ranking Factors: The Complete List. We Analyzed 1 Million Google Search Results. Brian’s most shared post on Google ranking factors is over 5,000 words. Here are some examples of Brian’s research and case studies: We Analyzed 1 Million Google Search Results. We Analyzed 1 Million Google Search Results.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Google] Major Changes Come to Content Marketing World 2017
    A few months after every Content Marketing World, I review each and every survey response about the event.  In 2016, about 800 of the 3,600 attendees completed the survey. always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time. But I digress.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Google] The 21 Best Content Curation Tools
    Google Review Count:  350. Google Review Count:  346. Google Review Count:  342. Google Review Count:  323. Google Review Count:  289. Google Review Count:  272. Google Review Count:  271. Google Review Count:  234. Google Review Count:  226. Google Review Count:  212. 10) Listly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Google] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    The fragmentation of content channels that occurred with the internet (everyone is a publisher!) is less important now as powerful media gatekeepers re-assemble in the form of Facebook (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). ” Ha! 3) Wearable tech.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Google] How to Become a Household Name
    Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”. Why it Caught on: A huge part of YouTube’s widespread popularity is its first-mover advantage -- it was one of the first video hosting sites ever founded, and after Google purchased it in 2006, it started growing rapidly. Used in a Sentence: “Just Google it.”.
  • B2B MARKETING INSIDER  |  SATURDAY, FEBRUARY 18, 2017
    [Google] Content Creator Confessions: An Unthinkable Dive into the Messiness of Making
    Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? We’ve all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it. SUBSCRIBE at unthinkable.fm Content Marketing
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Google] Social Media 101: Managing your social media presence
    Because YouTube is part of Google, having a presence here can also add SEO value to your business’s website. Google+: 2 to 3 times per day. Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. Don’t panic! We have a social media sanity check to help take the stress out of social.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Google] Why every business needs a social media business audit
    Google+. Tip: You can also Google yourself to locate your forgotten profiles. Google a few of your competitors to give them a quick social audit. Not active on social media? You are losing ground to competitors. But you already know that. Or, you will struggle to consistently improve your social strategy. Twitter. LinkedIn.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Google] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    Google’s release of its Daydream headset is pushing what seemed like a stalled momentum, and some brands, like Jaguar, Volvo, and The New York Times , have made forays into VR programming where the user can, for instance, take a test drive using their phones as the base display for the VR headset. You’re not alone. As this Inc.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Google] 5 Retail Marketing Trends to Watch in 2017
    Though it’s no longer open, the Made By Google pop-up shop was exciting for many , and it was a great showcase of some home-based Alphabet gadgets that would prove to be big competition for Amazon: Google Daydream , and the new Google Pixel. Big time. Custom Experiences That Don’t (Have to) Break the Bank.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Google] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    It has connectors to gather data from Shopify and Magento ecommerce systems and the Segment , Tealium and Google tag managers.* Users can export segments to other systems, including a two-way audience synchronization with Facebook and Google. It wasn’t until the end of a long demonstration that I finally understood what Zaius is.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Google] An Email is Not a Campaign: the Case for Integrated Marketing
    Or Option 2: • Send an email to your database. • Add the offer to the ad rotation in your Google AdWords campaign. The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Google] 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)
    Once, in a fit of frustrated curiosity sparked by removing five instances of the word “ultimately” in one post, I did a Google search to see how many times we’d used the word on TCS. For more than two years, I read every single article on The Content Strategist. sure did. Overused phrases that I’d add to a list. Using “etc.”
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Google] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Discover what integrations exist (and how easy they are to set up and use) for a given VP like your marketing automation and CRM (including Marketo, Eloqua, Pardot, Hubspot, Act-On, and Salesforce); your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics. What are they skipping?
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Google] 75 Interactive Infographic Examples to Inspire 2017
    breakdown of how Google brings you search results. This interactive webpage compares the acquisition strategies of 5 different tech giants - Apple, Amazon, Google, Yahoo and Facebook - over the last 15 years. Infographics saw the  the biggest increase in use  of any content type among B2B marketers in 2016, increasing from 50% to 58%. And,
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Google] Machine Learning Is Making SEO Marketing More Human
    We dedicate time in our days to reading up on the next Google algorithm shift, diving deep into our analytics to see if we are still ranking for certain search terms. Through RankBrain, for example, Google has already transformed its algorithm; as a result, traditional SEO tactics don’t work like they used to. Growing Up Google.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Google] The 17 Best Project Management Tools
    Google Review Count:  317. Google Review Count:  267. Google Review Count:  264. Google Review Count:  245. Google Review Count:  231. Google Review Count:  210. Google Review Count:  188. Google Review Count:  180. Google Review Count:  170. Google Review Count:  139. Right now.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 15, 2017
    [Google] 10 Amazing Interactive Videos
    Google Glass. This interactive video for Google Glass combines the excitement of extreme sports with thrilling new mobile technology. Marketers continue to rank video as one of the most effective content types. Over 8 billion Facebook videos are played each day. Engagement isn’t an end-goal with interactive videos. Oracle. Vidyard.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Google] Apply Yourself: 28 Marketing Awards Worth Going For
    Google search for the word “disruptive” yields, among many results, this definition -- “innovative or groundbreaking.” “Something that is conferred or bestowed especially on the basis of merit or need.”. That’s the Merriam-Webster definition of the word “award.” After all, we all love merit-based recognition, especially at work. This U.K.-based
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Google] The Good, the Bad, and the Ugly of Seasonal SEO
    For example, below is a snapshot of the Google trends for the last four years for searches around Game of Thrones and The Walking Dead. Oh Valentine’s day. The day of overbearing love, overpriced flowers, sappy cards, delicious chocolates, and my 15 th favorite day of the year. know what you’re thinking. And it still is. The Good. The Bad.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Google] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Zinsmeister:  I think Google CEO Sundar Pichai had the best analogy, that AI is the new mobile. Techseen: Personal assistants like Alexa and Google Assistant have a widespread popularity now. This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer. What’s your take?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Google] The future of Twitter is as a protected essential public utility
    CA: Yeah, the real time web just isn’t the same on Google or Facebook or anywhere else. Be sure to check Sally out on Twitter, @sallyfalkow , LinkedIn , SlideShare , Facebook , and even Google+. This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. followers. Know why?
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 14, 2017
    [Google] Going Global? A Video Marketing Strategy Is Your Key to Success
    While analytics solutions like Google Analytics (GA) provide strong, basic data that can track conversions and microconversions driven by your video content, you will need to do the work of creating channels that GA can track to get a better sense of your video engagement efforts. Video’s Global Growth. Tracking Your Success.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Google] Tips for Using Video to Increase Social Media ROI
    YouTube, owned and operated by search giant Google, is the behemoth of social video, with billions of users and hundreds of millions of hours spent on the site every day. You’ve heard it said many times that “a picture is worth a thousand words.” It might be an old cliché, but it’s a truth that’s brought to bear in B2B marketing. Promotional.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 13, 2017
    [Google] Spring Cleaning, Marketing Style: How to Conduct Your Next SEO Audit
    so much so that perhaps it’s been a little while since you checked in on the latest Google Webmaster update or searched your website for dead links. It’s that wonderful, humbling time of year. But regardless of successes, it’s still a good time to pause and do both a content and an SEO audit. Stay on Top of Trends. The fix?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Google] The 29 Best Social Media Monitoring Tools
    Google Review Count:  345. Google Review Count:  298. Google Review Count:  290. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Google Review Count:  210. Google Review Count:  210. Google Review Count:  188.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Google] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    Today it’s all about ‘narrow’ AI tools – predictive search programs such as Google and Virtual Digital Sales Assistants like Tact. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services. Innovation' of the week. Check it out here. Check it out here.
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Google] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    Robert’s rave No. 2: Robert also came across a Recode article, which looks at how Google has slowly been acquiring bits and pieces of Twitter’s developer products. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. joepulizzi Click To Tweet. Image source.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 10, 2017
    [Google] Talking Domain Reputation And What Email Marketers Need To Know
    That’s a very interesting finding, and speaks to the sophistication of Google and other sophisticated receivers. It’s all about the practice folks, Google will hunt you down! Reputation is a word that means many different things to many different people in the world of Deliverability. Just Warming Up. Image source: Pixabay.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 10, 2017
    [Google] A Marketing Analytics Checklist for 2017
    We look at what we do or are planning to do, see all the possible ways we could track related to that method, and then, in short order, we have about 30 more metrics in our Google Analytics than we truly need. Google Data Studio , recently made free, is a great resource for this. 2. How many more leads do you need? Think Backward.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Google] A Brief History of Snapchat
    In October, Snapchat for Android launched in the Google Play store, which helped increase its user base and contributed to the next big milestone in October. “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”. Snap Inc.'s
  • CONTENTLY  |  THURSDAY, FEBRUARY 9, 2017
    [Google] Why You Should Question Most Video Marketing Stats You See
    Google search on the topic returns an ocean of articles, listicles, and infographics, all proudly pointing toward this fantastical figure highlighting the power of video marketing. We all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business. million words.
  • FATHOM  |  THURSDAY, FEBRUARY 9, 2017
    [Google] How to Build Successful Healthcare Paid Search Campaigns
    Google research shows that prior to booking an appointment: 77% of patients used search. This—and much more—was discussed in the OhioHealth, Fathom, and Google webinar How OhioHealth Navigates Google’s Paid Search Ecosystem. Healthcare marketing is transforming, and paid search is at the head of that transformation. Conclusion.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Google] Return on Marketing Investment: A Professional Services Primer
    simple Google search will uncover a variety of calculators and approaches. These ads come in two distinct flavors: 1) pay-per-click ads, like the ones you see on a Google search results page; and 2) display ads, like the banner ads you see at the tops and sidebars of many commercial websites. Sometimes things went well, sometimes not.
  • VIDYARD  |  THURSDAY, FEBRUARY 9, 2017
    [Google] How Marketing Can Enable Sales To Use Video
    know it may be hard to hear, but uploading every piece of content you have created into Google Drive is not the long-term solution. With so many conflicting priorities, is it realistic to align your sales and marketing teams in 2017? For the majority of businesses I would argue this is in fact a falsehood. Why is alignment so tricky?
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Google] Why Your Twitter Marketing Strategy Is All Wrong
    On the other hand, Facebook and Google generate about 40 percent each, according to Parse.ly. As a digital marketing aficionado, you’re used to rocking your social media plan. Facebook is solid, and Instagram is going gangbusters. But your Twitter marketing strategy? It doesn’t seem to be paying off. The answer: it depends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Google] Why content is your enemy and experiences are your friend
    “Content is like a food buffet that feeds Google,” he continued. “If Google wants corn this week, we feed it corn. If Google wants steak, we feed it steak. Isadora Becker as Marge Simpson. By Mark Schaefer. “When we create material for our customers, we never call it content,” he said. Jeff Pundyk.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Google] How Experiential Marketing Works: 7 Enlightening Tips
    There’s the approach of installing something small but noticeable where your audience already exists, like Google did with its Impact Challenge. Google once creatively pulled this off with Zappos. What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. Source: Suggest.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2017
    [Google] Managing a Completely Remote Team of Over 250 Freelancers: Interview with Nathan Hirsch
    With a simple Google search, you can find a handful of leading platforms where business owners can recruit, interview, and hire freelancers. Working from home has become more and more attractive to experts around the world over the past 20 years as companies are seeking to increase efficiency and lower costs of their payroll. With […].
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Google] Your 2017 Resource Guide to Digital Marketing Conferences
    It’s in a sortable and handy Google Doc that’s updated regularly and provides more resources than just information about conferences. The smell of networking in the air. Booths freshly stocked with promotional items. Business cards at the ready. Anticipation mounting. You know what that means ‒ it’s almost conference season! Best of all?
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Google] 6 of the Best Messaging Apps for Different Scenarios
    When to Use It: When You Already Use Google Voice. Hangouts, made by Google, tends to be a better option for people who already use its suite of products for, say, business. Many people are understandably confused about the differences between Hangouts and Google’s new messaging app, Allo. Those days are gone. No problem.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2017
    [Google] 7 Vital SEO Trends to Know for Google Rankings in 2017
    Use these seven SEO trends to improve your Google search rankings in 2017. With an ever-evolving search interface, real-time Penguin algorithm updates, and also Panda now introduced as part of its core algorithm — Google changes fast. Let’s face it: Developing an SEO strategy today isn’t easy. Content Marketing
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 8, 2017
    [Google] How to Build a Successful Content Marketing Campaign
    Tools like Google Analytics and marketing attribution can be useful to track performance. Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough for your marketing efforts to attract just anyone. Here are six steps to help you on your way. 1.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 8, 2017
    [Google] Diversity and Inclusion: The Surprising Marketing Trends from Super Bowl 2017
    For example, the ad for Google Home begins with someone driving past a house with a rainbow flag and then goes on to show heartwarming reunions as multiethnic people enter their various homes and the homes of their loved ones. Remember when Super Bowl marketing trends were mostly focused on football, beer, and babes? Probably. Go home!”
  • KEO MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Google] Why You Need Inbound Marketing Experts vs. Doing it Yourself
    Search engines such as Google regularly update their search algorithms and page ranking criteria. As an example, in 2015 Google changed its page-ranking algorithm to give top preference to websites that included responsiveness to mobile devices. According to Hubspot.com, 92.3 Experience. Inbound is an involved process. Resources.
  • SNAPAPP  |  TUESDAY, FEBRUARY 7, 2017
    [Google] How to Promote Your Ebook – A Walk Through
    Just type “ebook promotion plan” into Google Search and you’ll come up with a plethora of options. Like any kind of content, an e-book with no promotion plan is like a ship with no sail. Or oars. Or motor. Or communication technology to tell the Coast Guard where you’re stranded out on the open ocean. Layer 1: Standard Ebook Promotion Plan.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 7, 2017
    [Google] There’s nothing in the middle of the road but yellow stripes and dead armadillos
    Let’s be honest, anyone who does even a little bit of Open Source Intelligence (deep Googling you) will reveal who you are, or reveal that you’re an atonal ghost online, which also says a lot. Will taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Google] How to Create 360-Degree Video: The Ultimate Guide
    More social media outlets are supporting 360° video -- like Facebook, YouTube, and Google’s Cardboard technology -- making them a top choice for where this content is shared. There's something to be said for a truly remarkable experience. We share these experiences. Like any other visual content, it has to be created and shared strategically.
  • JUNTA 42  |  TUESDAY, FEBRUARY 7, 2017
    [Google] One Thing is Killing Content Marketing and Everyone Is Ignoring It
    Using tools like  Google Trends,  you can uncover breakout terms for which there are few instructional resources. Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. This update of a previously published post shares one answer. They came from all different industries. JoePulizzi.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Google] How to Build a Process for Growth Experiments
    Whether it’s an Excel sheet, Google Doc, Trello board, internal wiki page, or any other tool your team typically uses for internal documentation, make sure there’s room for any and all brainstorming. When you work inside a business, it can feel like all anyone talks about is growth. Revenue growth! Customer acquisition! Leads goals! Ah, yes.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Google] The 28 Best Web Design Tools
    Google Review Count:  354. Google Review Count:  344. Showcase reviews: Likeable Media. 3) Google Fonts. Google Review Count:  330. Google offers an extensive collection of open source fonts you can explore, sort, and test for use in more than 135 languages. Google Review Count:  290. Pricing:  free. Siasat.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 7, 2017
    [Google] How to Build an ROI-Driven Content Marketing Strategy
    “How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” ” Does this sound like the kind of discussion your team is having about content marketing? It’s not rare.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 6, 2017
    [Google] Beyond Responsive Web Design to Adaptive Web Design
    Based on Google’s recommendations, marketers already know the benefits of Responsive Web Design (RWD) over creating separate pages to be served up for mobile vs desktop searches. The Benefits of Adaptive Web Design. But have you considered the benefits of Adaptive or Dynamically served content over simply responsive design? Why Use Adaptive?
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Google] 18 Productivity-Boosting Bots for Marketers
    Integrating with both Slack and Messenger, this chatbot also connects with both Google Analytics and your HubSpot software to help you find the information you need in realtime -- traffic data, company information, or even prospecting. There have been some mixed responses to this phenomenon. Think: Scheduling and keeping projects on track.
  • JUNTA 42  |  SATURDAY, FEBRUARY 4, 2017
    [Google] This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook
    We also discuss potential revenue models Medium might pursue, and talk about why it seems like digital advertising is shrinking for all publishers… except for Google and Facebook. Our The post This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook appeared first on Content Marketing Institute.
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Google] The Master AI Poker Player, and 3 Other Stories You Should Read
    Thompson uses Trump’s quick rise to power and Clinton’s ignominious defeat, as the purest example yet of how the internet’s gatekeepers (Facebook and Google) reward extremism, passion, and emotion. I’m not sure the marketing space has fully reckoned with the shift, but one thing is clear: The ones who do will win.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2017
    [Google] How to Drive Considered Purchases in Consumer Marketing
    Consumer marketers tend to leverage three key solutions to understand ongoing marketing impact: Google Analytics, a marketing platform, and an e-commerce platform. Author: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. The Caveats of an E-Commerce Platform. Centrally-Captured Interactions.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Google] Amazon Echo vs. Google Home: 5 Important Distinctions
    Take Amazon Echo and Google Home, for example. Google Home. Google Home is described as “ a voice-activated speaker powered by the Google Assistant.” Here’s a look at how the app functions: But the Google Home device has far more capabilities than Allo. Raise your hand if you use Google Calendar. He’s right.
  • FATHOM  |  THURSDAY, FEBRUARY 2, 2017
    [Google] The Most Common Healthcare Paid Search Mistakes
    Luckily, we’ve pulled together the top healthcare paid search mistakes from the December 8th OhioHealth, Google, and Fathom webinar How OhioHealth Navigates Google’s Paid Search Ecosystem. Keep The healthcare industry tends to trail behind other industries when it comes to digital marketing. It also can lead to costly mistakes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Google] What Are Your Top 5 B2B Content Marketing Objectives?
    Fresh, regularly published content to your website can help your visibility in search engine results, thanks to Google’s freshness factor. Make sure that Google Analytics or another tracking analytics tool is set up on your website and allowing you to see what types of content people are actually reading. Plan Well.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Google] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. LinkedIn is a highly valuable tool to network with like-minded professionals. It might seem a little bit intimidating. Actually, yes. Ad Headline. Ad Body. Value.
  • ACT-ON  |  THURSDAY, FEBRUARY 2, 2017
    [Google] How to Write SEO-Friendly Content for Inbound Success
    Whatever it is, it needs to be SEO-friendly content for Google and the other search engines. What is Google’s mission? And, on your end as a writer, how can you deliver the best results to searchers (and Google)? Next, go to one of the best tools in the keyword space, and that’s Google’s keyword planner. your heading.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Google] The 24 Best Email Marketing Tools
    Google Review Count:  446. Google Review Count:  349. Google Review Count:  332. Google Review Count:  285. Google Review Count:  270. Google Review Count:  261. Google Review Count:  250. Google Review Count:  231. Google Review Count:  212. Google Review Count:  210. 10) Rebump.
  • OPENTOPIC  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google] 11 Google Tricks That Will Change the Way You Search
    Google Search’s learning curve is an odd one. Here’s an overview of some of the most useful Google search tricks, from basic tips to new features just recently released. 1. The post 11 Google Tricks That Will Change the Way You Search appeared first on Opentopic. Use quotes to search for. Brands & Marketers
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google] 6 Video Tips for Small Businesses on a Budget
    Or that only fresh content will get ranked on Google. Everything we do, it seems like we’re looking for the most efficient way to do it. Whether we’re buying sliced apples from the grocery store or pre-painted building materials from the hardware store, it has to be efficient, and it has to be inexpensive. That’s the name of the game in 2017.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google] Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee
    That's how many hits I got back when I Googled the term "data driven marketing." Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but. you get the point. Over seven million. 87% of marketers consider data their organizations’ most underutilized asset. Strategically Speaking.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    The company extended its award-winning platform this year through new third-party integrations and connectors for Microsoft Power BI, Microsoft Dynamics 365, Marketo Insights, Oracle Eloqua, Pardot, Salesforce and Google Analytics. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. the next three weeks).
  • SCRIBBLELIVE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google] How To Ideate New Content When You Feel Like You’ve Exhausted All Topics
    For example, your competition published a blog post called “Top 20 Restaurants to Try in Toronto” that ranks well on Google and brings in consistently healthy pageviews – but it was published back in 2014. Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. Create a customer community.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google] Why does Facebook want to build a phone?
    Apple was the first, and is the coolest kid on the block, but Google ‘s Android phone has a higher market share. Google is sticking with attempts at hardware, the latest with the well-received Pixel. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google] 4 Ways Demand Generation Marketing Is Like Football
    There’s nothing better than having a prospect Google your company and phone in to say, “I just want the best price and need to be up and running today.” In many companies, salespeople search a dated wiki article, bulky excel file of links, or actually search Google for their company’s own content. It’s a Game of Inches.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google] Content Operations: A Focus on Maturing Capabilities
    Improved communications imply that collaboration will take a leap forward, so even if spreadsheets are still being used to manage a process, perhaps this means a transition to Google Docs or another tool that increases visibility that process management by email impedes. Execution – tactics and collaborative content production processes.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google] Content Operations: A Focus on Maturing Capabilities
    Improved communications imply that collaboration will take a leap forward, so even if spreadsheets are still being used to manage a process, perhaps this means a transition to Google Docs or another tool that increases visibility that process management by email impedes. Execution – tactics and collaborative content production processes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    Tools like Mention or Google Alerts can be a vital asset in understanding customer perception about your business. conscientious CEO should Google their business regularly, using the “Tools” function to narrow the search to the last week. 2. By Kiki Schirr, {grow} Contributing Columnist. Listen. Reflect. Is it true?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. Acquired by Google in 2006 and has since operated as " a Google company. ". 5) Inbound.org. Once upon a time, back in 2005, there lived on the internet a website called YouTube. Yes, you read that correctly.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google] The Top SEO Trends To Watch in 2017 [Infographic]
    From artificial intelligence to Google Penguin’s much-awaited final update, technology is doing more and more to change how SEO functions and operates. Just last year, Google had multiple updates for […]. This is a guest post from Jomer B. Search Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Google] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    Google Search Tools. would be remiss if we didn’t touch briefly upon Google’s array of search tools since the vast majority are free to access. Three specific Google search tools I find important for competitive analysis include: Mobile Friendly Test. Competitive analysis is a crucial component of every SEO program.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Google] The Essential Artificial Intelligence Glossary for Marketers
    For example, GrowthBot -- a bot for marketing and sales professionals -- connects with HubSpot, Google Analytics, and more to deliver information on a company’s top-viewed blog post or the PPC keywords a competitor is buying. You can put Google’s Quick Draw to the test and see if it recognizes your doodles. But first, a disclaimer.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Google] 10 Content Creation Mistakes That Make Me Crazy
    Relevancy, as one of my business school professors once said, “is the secret sauce.” It’s what made Google AdWords into a trillion-dollar project. What are most content marketers doing for 2017? Creating more content. So if you’re going make more, I recommend you do it right. You botched the headline. Headlines matter. A lot. Because it will.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Google] The 29 Best Web Analytics Tools
    These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results,  social media metrics, conversion optimization, and more. 1) Google Analytics. Google Review Count:  600. Google Review Count:  353.
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [Google] B2B Paid Content Distribution: Facebook vs. LinkedIn
    Facebook accounts for over 40 percent of all traffic to publisher sites, eclipsing Google. A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. “ Oh, we’re B2B,” someone said. We only want to use LinkedIn.”
  • LEANDATA  |  MONDAY, JANUARY 30, 2017
    [Google] The Growing ABM Bandwagon
    Every morning, a Google Alert for “Account-Based Marketing” is waiting in my inbox. In recent weeks, the list of links in that daily email has been growing longer and longer. There are articles about ABM. Infographics, eBooks, press releases. Let’s just say that it’s getting crowded on the ol’ ABM bandwagon. Select target accounts. It’s not.
  • FATHOM  |  MONDAY, JANUARY 30, 2017
    [Google] 4 Healthcare Marketing Challenges That Are Holding You Back
    James Jeansonne, Digital Marketing Strategy Manager at OhioHealth, covered these very issues in the Fathom, Google, and OhioHealth webinar ‘ How OhioHealth Navigates Google’s Paid Search Ecosystem ‘ You can find the recap of these top challenges–as well as their solutions–below. Healthcare marketing is unique.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Google] A Brief History of Productivity: How Getting Stuff Done Became an Industry
    In addition to Microsoft, Google is credited as becoming a leader in this space. In April 2006, Google Calendar was unveiled, becoming one of the first technologies that allowed users to share their schedules with others , helping to mitigate the time-consuming exchanges often required of setting up meetings. Google: $159,948,000,000.
<< 1 2 3 ... 120 121 >>