• HUBSPOT  |  SATURDAY, DECEMBER 20, 2014
    [Google] Responsive Design: Defined in a Single GIF
    Our audiences are using mobile devices to research our companies, products, and services -- in fact, Google found that nearly 60% of consumers visit a company''s mobile website in the buying cycle. 'It''s becoming more and more apparent that mobile is an important consideration for marketers. The first step you need to take? Design Daily
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 19, 2014
    [Google] What Sheldon Cooper can Teach us About Google
    'If Google requested that you help destroy someone they know, that had been replaced by a body snatcher, would you do it? Much like Sheldon Cooper, Google has a comprehensive rule list of its own. Businesses suffer the wrath of Google on a daily basis as they find themselves removed from their index. Are you Really Innocent?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • BIZNOLOGY  |  FRIDAY, DECEMBER 19, 2014
    [Google] Determining link quality within a link building campaign
    Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Ever since the introduction of Google’s Penguin algorithm link building has shifted to quality over quantity. Google stresses putting users first and places a high priority on user experience. SEO value.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Google] Facebook Introduces New Search Feature – Should Google Be Worried?
    And it doesn’t end there; some news outlets such as Time are stating that “Facebook’s new search feature is a thinly-veiled shot at Google.” ” While Facebook’s search has been limited up to this point, this one improvement is unlikely to supplant Google’s stranglehold on search.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Google] An Overview of the Major Google Algorithm Updates of 2014
    'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. The Major Google Algorithm Updates of 2014. The Animals: A Quick Refresher.
  • WRITTENT  |  THURSDAY, DECEMBER 18, 2014
    [Google] 5 Practical Writing Techniques to Double Your Productivity
    Google Docs open? 'Tired of sitting at your laptop for hours with only a few paragraphs to show for it? Missing deadlines because you can’t seem to keep up? Frustrated because you know you could be more productive, if only…? Join the club. We’ve all been there. Sometimes a few times a day. hope they help you, too. Have Your Tools Ready.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Google] The Secret to Success for Manufacturing Websites: Foundation Pages
    Include address (obviously), contact information, photos of the facility, details on what the facility produces, and embed a Google map. 'Note: The awesome robot paintings featured on this post are from artist Eric Joyner. Go check him out! Foundation pages make up the “brochure content” of your website. ABOUT US. PRODUCTS.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Google] The Top 5 Business Challenges for Accounting & Financial Services Firms
    On Google+ or LinkedIn? 'Any decision-maker at a CPA firm knows the industry is undergoing a wide range of dramatic changes – and the effects of those changes are hitting all at once to produce a whole new set of major business challenges. Throughout the marketplace, a pitched battle is underway to secure the top talent.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Google] 3 Ways Social Media and SEO Can Work Together
    Tactic #3 – Push New Twitter Followers to a Google Spreadsheet w/ IFTTT. Our SEO / SMO Analyst, Haley Sciola uses it to push new Twitter followers of our clients into a Google spreadsheet. Push those using it on Twitter to a Google doc using IFTTT. 10 Things I’ve Learned About SEO in 2014. Are you using IFTTT?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [Google] 2015 : The Influencer Marketing in the Digital Age
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | 2015 : The Influencer Marketing in the Digital Age by Raymond Morin - Maximize Social Business. 'The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Social Media Influence
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Google] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    This is very good news as LinkedIn’s reporting is about 10 years behind Google’s reporting (and that’s being kind). 'It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 17, 2014
    [Google] Chasing the algorithm podcast and new book edition
    It’s not feasible to keep up or ahead of Google—it’s better, instead, to first learn the principles and then establish a long-term plan, all of which are mentioned in this interview. Interview Search Engine Marketing Bill Hunt Book Digital marketing Google Internet marketing podcasts podcast search marketing sem SEMIbook SEO
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Google] 10 Things Epic Copywriters Do
    By the time something hits Google, it may be old news. 'Image source. The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more. Check out our comprehensive guide  here. Investigative Research. Interviewing Experts. Image source.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Google] Three Ways to Optimize Social Media for Hotels in 2015
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Author information. Debbie Miller. Debbie Miller.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Google] 21 Questions To Help You Define Your Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. Which is totally fine because we’re here to help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Google] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    You can also post updates to Facebook, Google+, Instagram—wherever you’re active. When you get back, your entire vacation in pictures will be waiting for you, so you can craft the perfect blog post or assemble your choicest pics into an album for Facebook, Google+, Tumblr, or any other site. Find Kerry on  Google+  and  Twitter.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 16, 2014
    [Google] Top 12 Industrial Marketing Posts of 2014
    ve culled the list down to 12 based on the data from my Google Analytics. 'It’s time to look back at the most read industrial marketing posts that I published in 2014. These industrial marketing posts are listed in the order of published dates –oldest to the newest. 1: What’s Hot and What’s Not in [.] This is only a content summary.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Google] 5 Surprising Studies on What People Consider "Good" Customer Service
    Set up a screen share on Skype or Google Hangouts and walk them through it. 'In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. Seems pretty easy, right? Just develop these three skills, and you''ll be set. 1) Should you start with the good news, or the bad news?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Google] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    Google does it. 'Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? In the spirit of real relaxation, I’ll be pressing pause on this series for a couple of weeks but before I do, I wanted to share the latest in our partnership with The Economist. For those of you just joining us, welcome. That means fast.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Google] How to Syndicate Content Without Getting Dinged in Search
    Why Would Syndication Tick off Google? Google loathes duplicate content. Google Selects the Most Relevant Version of Your Content. Even when you follow all the rules, your preferred version might not be the one Google’s algorithm finds most relevant. 'Blogs are like tattoos: you can’t stop at one. It’s easy to do, really.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Google] How Print Publications Impact B2B Content Marketing Development
    Regardless, the proactive SEO professional realizes that as Google in particular continues to weigh impact to the most trusted sources and user preferences, any direction we can realize towards those ends is important. Chart: What Content Sources Do Customers Trust? What do you think is generally higher quality? Final Thoughts.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Google] Search success hinges on site speed
    If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. In this analogy, the #1 spot on Google is the final leg of the race, the one that breaks the tape and gets the gold.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Google] How To Build Your Following On SlideShare
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'SlideShare is a valuable tool that is shockingly under utilized. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style. Author information.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Google] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    According to WordPress, SEO is built in and every post is saying “Hello Google.” ” Nice to met you Google. Winning this award was a great honor and they gave me this cool symbol to share. hope you take some time to read this great post. Need help with marketing? Joe Pulizzi of the Content Marketing Institute.
  • FATHOM  |  TUESDAY, DECEMBER 16, 2014
    [Google] Why Every Industrial Marketing Plans Needs PPC
    When you search in Google, you need something. B2B / Technology Manufacturing b2b ppc Bing Ads Google AdWords ppc 'PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. Only Pay for Performance. PPC stands for ‘pay-per-click’. Does yours? In Conclusion ….
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Google] 23 Outstanding Social Media Marketing Guides
    Frequent best-of honorees Rebekah Radice  and Peg Fitzpatrick  team up to offer more than four dozen tips to optimize business results from social media, from joining Google+ communities and using a social media management tool to telling “your brand story with Pinterest boards” and using third-party apps to grow your Twitter following.
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Google] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    In fact, over 1million advertisers are now using YouTube’s Google ad platforms. 'The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. Alfie Deyes has taken the virtual world by storm with his ‘Pointless Blog’ vlog (aka video blog). So, Vlogging is big business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Google] 6 Personal best practices for content creation success
    Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? 'Between my podcasting compadre Tom Webster and myself, we have written six books, more than 2,000 blog posts, recorded about 500 podcasts, posted more than 80,000 tweets, 4,000 Facebook posts, and 200 videos. We have made mistakes.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Google] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    If you are using an email marketing system, there should be an option to include share links for Facebook, Twitter, LinkedIn, Google+, and email within your blast. 'There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Google] Improving Your Bing Ranking With Quality Content
    This is nothing new to marketers as Google updates continue to reward quality content. Well, having too many keywords can lead to “keyword stuffing” which can hurt your Google ranking Bing’s blog post highlights how their algorithms now incorporate content quality to improve their search rankings. The problem with this you ask? etc…).
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Google] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    My Example:  What Google’s New Algorithm Means For You. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. They hired me as their first VP of Marketing. My My team of 1 (me) had absolutely zero budget to start. look at my email outbox.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Google] My goal for the balance of 2014 – Become an expert on Likeable Local!
    Fortunately, Likeable Local creates great content and they provided Find New Customers with lots of good educational content on our Google Drive, so we have lots and lots  of information to study during the holidays, including recorded training sessions with CEO Dave Kepen and his VP of Markteing and Partners, Nicole. ”  Hi Google.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Google] Three Ways to Rock Organic Search Results
    Google and other search engines like Bing, look to sites with authority and rank them higher in SERPs. 'Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. of search traffic. All rights reserved.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Google] The Life of a Content Asset: Tracking Real ROI
    Make sure you track your social sharing across all of the different social platforms—Facebook, Twitter, LinkedIn, and Google+–and others depending on your unique business case. looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [Google] This is the week that was: it's beginning to look a lot like Christmas
    The Google story of the week (or, how Google attacks problems) You’ve heard of Google right? It’s why they are…well, why they are Google. Google Big Dogs Eric Schmidt and Jonathan Rosenberg have released a new book about how they get stuff done, titled ‘How Google Works’. Marketing call-to-arms of the week.
  • MARKETING ACTION  |  MONDAY, DECEMBER 15, 2014
    [Google] Title Tags, Headings, and You: Get Tips for SEO Success
    The best-optimized page in the world may show up on the top of the first page of Google search results, but it’s not going to get clicked if it’s not optimized for the way people think. And Google is getting better at knowing what people want, so even the best optimization may fall way below the first page if your content isn’t a good read.).
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Google] Lead Generation via Influencers and Experts in 4 Steps
    You can also use tools like Twitter, LinkedIn and Google Alerts. 'Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Remember, less is more. What’s in it for me?
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Google] 55 Fresh Ideas for Your Christmas Newsletter
    Provide the gift of expertise by announcing and hosting a free questions-and-answers session via Google hangouts. 'Image source. The winter holiday season means really, really big business. December consumer shopping will exceed  $469 billion dollars this year. In Commercial email volume is at an annual high in November and in December.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Google] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    'As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. Those factors are: • Providing relevant, useful and original content.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 12, 2014
    [Google] Are you Missing out on these Google Marketing Tools?
    'No matter what the status of your relationship with Google is on a given day, it never hurts to take advantage of their marketing tools. Many of the tools offered by Google are free and can support your marketing research and strategy in a variety of ways. This article outlines some of the most valuable Google tools for marketers.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Google] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    Kawasaki was kind enough to provide the optimal size for images per platform, so we’ll share them here: Twitter: 1024 x 512 Facebook: 940 x 788 Instagram: 640 x 640 Pinterest: 735 x 1102 Google+: Any of the above! Kawasaki’s 1.4 Create or Curate Great Content It all starts with content. Yes, every time: on every post. Pick your poison.
  • FATHOM  |  FRIDAY, DECEMBER 12, 2014
    [Google] Mobile Sites, SEO a ‘MUST’ for Manufacturers
    According to Google, non-optimized pages won’t rank as well in mobile search.  This means that traffic from Google will suffer.  'Mobile phones have become a way of life.  We found that 100% of these busy B2B professionals owned smartphones.  ” –Health Safety Equipment Manager. ” –Equipment Manager. Think again.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 12, 2014
    [Google] Why does Jeff Ogden of Find New Customers blog so often?
    Built in in WordPress.com, so every post is saying “Hello Google. ” Hi Google! 'The answers are simple as to why the blog of Find New Customers  publishes six days a week. Here are my 3 Reasons for you.: Search engine marketing. Here I am.” Readers. appreciate the support very much. It is one very fast computer.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Google] Internet video killed the TV star. The rise of YouTube for B2B advertising
    YouTube, recognising the importance and success of many of these channels, has recently released the Google Preferred advertising offering – allowing brands to advertise through the very top 5% of channels, giving them exclusive access to the biggest audiences. Communities of millions and brand new stars. to his 2.4m). Watch this (web) space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Google] On the web, there are no neutral corners
    Are Apple and Google protecting us or the criminals? 'Sometimes I feel disheartened by the back-stabbing, toxicity, and rumor-mongering I see among fellow bloggers. Of course this is not a “blogger problem.” ” It is a human problem. Anger, pettiness, jealousy … all this stuff has been there forever. Get over it.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Google] The Real Price We All Pay for “Brand Journalism”
    We live in a world where our knowledge, perceptions and culture are shaped by Google searches, Facebook posts and YouTube videos, and where technology and economic forces have created the perfect Petri dish for commercial agendas to overwhelm the volume and attention given to objective editorial interests. And Edward R. Murrow is not pleased.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Google] Keywords: The Foundation of Your PPC Campaign
    You can find these types of keywords through Google''s keyword tool or other similar free and paid options. 'Pay-per-click advertising is a powerful instrument for driving qualified traffic to your landing pages, generating leads and creating new customers. It is also a pretty good tool for making grown men cry. Thorough Keyword Research.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Google] 10 Email Marketing Tips for Tech Firms
    On Google+ or LinkedIn? 'Email marketing is one of the most effective online marketing tools in a modern tech firm’s arsenal. It can be used to promote content, products and services, invite your audience to events, promote offers, or conduct any outbound messaging. Your subject line has a direct impact on your open rate.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Google] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. 'Do you remember your first A/B test on email? Nerdy, I know.) knew I could easily run one if I wanted, using HubSpot''s Email App.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 11, 2014
    [Google] 3 Blogger Outreach Trends That You Can Implement
    Kristen on Google+. Twitter | Google+ | LinkedIn |. 'As the marketing manager at GroupHigh, I have had the luxury of observing HUNDREDS of blogger outreach campaigns. ve seen spectacular ones. ve seen poorly executed strategies. So, consider this post a container of my brain […]. Author information. Kristen Matthews.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Google] Hard lessons agency customers need to learn about social media marketing
    Get yourself familiar with Google Analytics, Facebook Insights/Power Editor/Ad Manager, Twitter Analytics and others. 'By Leah Schultz, {grow} Community Member. Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. So I did that. But no one bought them. It’s free. That’s OK.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] 18 Unexpected Formulas to Increase Website Conversions
    So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. You’ll need a few display ads and can try retargeting on social media or through Google Adwords. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Never settle.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] Boost Holiday Sales with These Six Tips
    When your customers or supporters praise your product or cause on a review site like Yelp or Google+, share that testimonial on your website and social media channels. 'We’re in the thick of the holiday season. That means businesses are cranking out marketing efforts faster than toy-making elves. Conduct email housekeeping. Giveaways.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]
    'When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). Covered within the asset entitled, Top 3 Marketing Metrics You Should Track in Google Analytics , are some of the most useful views in Google Analytics, and where to find each of them.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] A Mostly Good Holiday Read from Mitch Joel
    Amazon, Google, Zappos and the usual cast of brands-who-are-way-better-than-you are also on hand but with many fewer mentions. 'A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. In that sense, it’s a sequel to Six Pixels of Separation. Back to the book. Neither do weepy Superbowl ads.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] The 19 Best Content Marketing Blogs From 2014
    How To Use Google Analytics Behavior Reports to Optimize Your Content  – by Kristi Hines on Social Media Examiner. Here Kristi provides a basic overview for the most important ways to use Google Analytics. 'Yep that’s right! It’s roundup time. These are in no particular order, grouped by publisher. Email subject line?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] Three Tips for Improving Twitter Ad Campaigns
    Now flip over to Google Analytics, or whatever site analytics solution you use, and compare desktop and mobile engagement numbers in Twitter to desktop and mobile traffic numbers from your Twitter ads. 'By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Stick with me here.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Google] 10 Ways to Mix Up Your Visual Content on Social Media
    Google+: Once per day. 'Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day. The best answer: a variety. December 6, 2014.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Google] 9 Ways Interior Designers Can Reach New Clients Using Houzz
    Categories and profiles are indexed by Google. 'Houzz (“howzz”) is the place over 20 million people find and save beautiful home and garden photos, compiling the features, styles, colors, and patterns they want to create their perfect home. Who Should Use Houzz for Marketing? Some of the options include: Home stagers. Home and outdoor media.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Google] Top Trends in A/E/C Marketing for 2015
    On Google+ or LinkedIn? '2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. On one hand, they can mean a range of new strategies firms need to learn and implement to keep up with the competition. 1) Responsive Websites.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Google] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. Google Tag Assistant – Helps you track and troubleshoot tags that are currently firing on your website. Google Tag Manager – Helps you to manage multiple tags by placing one super tag on your website.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Google] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
    Plus, that type of content will also be great for building sustainable traffic from Google -- a great way to cover all of your organic traffic bases. 'Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. In theory, it seemed like it could help me. Maybe. You can now use Graph Search on mobile. The Facts.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Google] Your competitors are doing SEO
    It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. Google’s tell? Their competitors. It’s
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 9, 2014
    [Google] How Jeff Ogden of Find New Customers evaluates business investments
    We love comments (not SPAM) and those who share on social media too, especially Rebecca Erikkson in Sweden, because she’s a dear friend of mine who supports me on Google Plus  and she is one beautiful woman too. 'There are only two cardinal business rules to evaluate investments for Find New Customers : Is it cheap?
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Google] A Beginner's Guide to Creating Visual Content [Free Ebook]
    Every two days we create as much information as we did from the dawn of civilization up until 2003,” says Google''s Executive Chairman Eric Schmidt. 'We live in an age of information overload. In 2011, there were over one trillion pages on the internet. 1,000,000,000,000! Or spread your tweet even further with the image we included below!).
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [Google] Critical Rules for SEO Success in 2015
    As Nate Dane pointed out in a recent blog post on Search Engine Land , Google’s algorithms may change, but its purpose never does: to deliver the very best results for the user. Every change Google makes is in support of this long game. As Rand Fishkin puts it, you should optimize for Google’s destination. Do Your Homework.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 8, 2014
    [Google] Do you know what People are saying about Your Business?
    Some of these tools are free, such as Google Alerts, and there are other professional options that offer more comprehensive monitoring features. 'A cringe-worthy online business reputation can haunt you for years, and in extreme cases can even turn you into a permanent industry pariah. Who you need to keep an Eye on. The Online Conversation.
  • HINGE MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Google] New Research on 2015 Professional Services Marketing Priorities
    On Google+ or LinkedIn? '“Changes in technology are driving disruption at a pace we haven’t seen before,” says Jim Moffat, chairman and CEO of Deloitte Consulting, in a recent Washington Post interview. ” It’s true: the professional services landscape is changing quickly. So we decided to find out.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Google] Three Stats Marketers Need to Know When Thinking About Smartphones
    70% of Mobile Searchers Have Clicked The “Call” Button in Search Results This is according to Google, ladies and gentlemen, and it should tell you one simple thing: when it comes to customers using their phones to track down businesses, they generally don’t want to convert online. Call Routing Virtual Call Center
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 8, 2014
    [Google] Setting Goals for PR and Social Media in 2015
    Twitter | Facebook | Google+ | LinkedIn |. 'Another year has come and gone, and you’re very likely in the middle of finalizing plans, budgets and all kinds of things for 2015. Is this the year you’re going to keep going your media relations and social media the same way you’ve always done it? Author information. Maggie Patterson.
  • THE ROI GUY  |  MONDAY, DECEMBER 8, 2014
    [Google] Why Engaging Buying Committees is Your Key to 2015 Sales Success
    Set up a Google Alert for your prospect company so you can stay up to date on everything that is happening around the organization whether its product releases, executive moves, company priorities, positioning against the competition or financial reporting. 'By Dan Sixsmith and Tom Pisello Did you know that.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Google] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    And I’ll be using Google Trends to illustrate how interest in particular products has changed over time. Check out the Google Trends chart below to see how interest in the RoboSapien peaked in December of 2004, before gradually declining. But for the sake of science, I plugged “Tickle Me Elmo” into Google Trends anyway. Snuggie.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 8, 2014
    [Google] 7 Ideas to keep pace with the furious pace of social media change
    Ray Hiltz  and Martin Shervington study Google+. If you need to throw your net a little wider, Google+, Instagram, Snapchat. Ray Hiltz and Martin Shervington study Google+. If you need to throw your net a little wider, Google+, Instagram, Snapchat. '“I give up,” she said. I’m leaving the business.”
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Google] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. 10) Link to a Google Doc. Here’s an easier way: Put your content in a Google Doc, and share it. 'We all know that guest blogging, as a whole, isn’t dead. But how do we actually do it? It’s possible.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Google] Which Marketing Software Applications Matter to B2B Marketers?
    'Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 5, 2014
    [Google] The Best Paragraph On Content Marketing I’ve Read All Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. So go ahead and read it, then come on back. It’s ok. Not advertising.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 5, 2014
    [Google] In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection
    On Google+ or LinkedIn? 'When conducting primary research on your firm’s brand , the decisions that you make early in the process can have a ripple effect down the line. One of these key decisions is determining whether to collect data through an online survey, phone interviews, or a combination of both. Cost effectiveness. Research
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 5, 2014
    [Google] Visual Marketing Strategies for Today’s Top Social Networks
    Twitter | Facebook | Google+ | LinkedIn |. 'As a business or organization with a social media presence, creating consistent content is a must. But text alone won’t grab the attention of our audience, especially given the visual nature of many social networks. Author information. Rebekah Radice. Rebekah Radice. Visual Social Media Marketing
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Google] 12 Clever Ways to Use More Visuals on Social Media
    Going beyond a single graphic or up to four on Twitter, you can create albums on Facebook and Google+ that can contain hundreds of photos. One solution to this problem is Flipagram -- it''s a fun app that you can use to create videos from still photos and share on Facebook, Google+, Twitter, and Instagram. It''s hard to write good.
  • WRITTENT  |  FRIDAY, DECEMBER 5, 2014
    [Google] 11 Things to Look for in Freelance Writers
    Google does. 'Image source. Freelance writers can make or break your business. Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Hiring the wrong ones, on the other hand, can mean poor sales, wasted resources and opportunities, and a muddy reputation that can’t be salvaged. 1.Talent.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 5, 2014
    [Google] 3 Ways to Start Earning Links
    Google Advanced Search: The very best tool for finding unlinked brand mentions is trusty old Google advanced search. Unlinked Mentions Finder : This handy-dandy Google doc is useful for uncovering additional unlinked brand mentions. Simply copy and save as a new Google doc, put in your query and watch the results populate.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Google] 10 Things I’ve Learned About SEO in 2014
    Google Will Inevitably Make Me Look Stupid. Google. Remember when we spent time building out Google+ pages, forcing our clients to not just create a page, but ensuring that every one of their authors also created a page? Link building took a hard hit the past couple years with Penguin update s and all the “Don’ts” from Google.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Google] Architecture Marketing: 5 Tools to Measure Success
    Google Analytics is an incredibly powerful tool that your firm can leverage with appropriate training and setup. Using Google Analytics to track social engagement and website patterns will help you learn the impact social media has on your firm. On Google+ or LinkedIn? What groups have they joined? What are they talking about?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 4, 2014
    [Google] 7 SEO Copywriting myths that will not die
    This tasty tidbit of misinformation stems from Google being much “smarter” than it used to be. Yes, Google can understand the intent of a page. There is a “right” word count for Google. There has never been a “perfect” word count for Google, no matter what the experts say. Are you sure?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 4, 2014
    [Google] You’ve Connected on LinkedIn Now What?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | You’ve Connected on LinkedIn Now What? 'How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not. We’re connected. What a waste.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Google] Top 5 Tools for Enterprise Marketing Teams
    Integrations with AdWords, Google Analytics, Facebook, Twitter, LinkedIn, and other platforms help you aggregate marketing metrics from all channels in one platform, with recommendations on where to make improvements (gaps in content, missing anchor text, missing page titles, best time of day to post blogs/social updates.). General
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Google] 20 Social Media Terms for Non-Digital Natives
    It’s kind of like that Faberge shampoo commercial from the 80’s, “…and they’ll tell two friends, and so on, and so on…” I realize if you’re under 30 you may not get this cultural reference, so just go Google “Faberge shampoo” and watch a young Heather Locklear explain the concept of reach in the 80’s. It’s okay, I’ve got your back.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 4, 2014
    [Google] The 5 hottest marketing jobs in a digital age
    think we can see a glimpse of the future with Google. recent New York Times article reported on Google’s data-fixated culture where every meeting is filled with engineers scrambling to build and asses new product ideas based on consumer data. think we can see a glimpse of the future with Google. Rates should be going up.
  • VIDYARD  |  THURSDAY, DECEMBER 4, 2014
    [Google] The Optimal Length for B2B Videos Throughout the Funnel
    B2B videos on YouTube and Google with hits in the hundreds of thousands, or even millions, tend to be 90–120 seconds in length. 'When planning your B2B video content, there’s no shortage of variables to take into consideration. What topic should it cover? How long should it be? Where should you promote it? How long should it be?
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 3, 2014
    [Google] Is Your Business a Casualty of these Local Marketing Myths?
    However, if you''re not careful you may lose valuable business opportunities and be left scraping the remnants of your website out of Google purgatory. Mobile search queries have seen enormous growth over the last few years and Google has estimated that they grew five-fold during the last two alone. Keyword Stuffing. Read More.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Google] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Google] How to Find the Best Keywords for Optimizing Your Website Content
    'Keyword research has become harder and harder as Google continues to hide more information from webmasters. 1) Google Auto-Populate. Searchers will often start by typing in a particular query only to end up choosing what Google auto-populates in the search box. 2) Google Related Searches. 4) Google Webmaster Tools.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 3, 2014
    [Google] Nonprofit Social Media Without a Content Marketing Strategy Sucks
    Twitter | Google+ | LinkedIn |. 'I still see too many nonprofits muddling through social media without any real sense of direction. Facebook post here. random tweet there. And not a whole lot else. And if they do use other than the most “normal” sites, their purpose appears decidedly unclear. Author information. Claire Axelrad.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Google] How to Track Content ROI: A Step-by-Step Guide
    Google Docs. 'There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. Below, I’ll show you one process I use, as well as describe a few opportunities to go more in depth with your ROI calculations. Step #1: Install the Toggl Chrome App. TeamWeek.
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