• THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    someone $12 an hour to run a Google keyword. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google] What the Plus! Google + for the Rest of Us
    This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? Each has its own.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. URL parameters to tag links with campaign codes and track click throughs in combination with Google. Indeed, building and. So, as social.
  • OPENTOPIC  |  TUESDAY, MAY 3, 2016
    [Google] 3D-printed buildings could help planet: Google’s Schmidt
    Opentopic blog >> usatoday.com At the 2016 Milken Global Conference on Beverly Hills, CA, innovators from many industries offer their visions of the future from gene editing to ending global warming. That lofty. Cognitive Technology undefined
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Google] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    In addition to that, SocialOomph also offers Google+ cross-posting and search-based, keyword-based, and profile-based following tools. While it’s important to have followers, it’s equally important to have room to breathe and room to follow. ManageFlitter. While possibly the most expensive, ManageFlitter is also the most valuable.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Google] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations.
  • 6SENSE  |  TUESDAY, MAY 3, 2016
    [Google] 3 Steps to Get Ready for Marketo’s Marketing Nation Summit
    Do a little snooping on Google Maps and figure out where your hotel room is in relation to the Summit and any other events you plan to attend. On May 9 th Las Vegas will transform itself and for 3 days become the center of modern marketing when Marketo’s 2016 Marketing Nation Summit takes over the MGM grand. Getting ready for Vegas. Latest
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Google] Why Your Content Marketing Strategy Should Include Long-Form Content
    As mentioned above, it’s more likely to appear higher than short-form posts in SERPs (according to Google SERP data from SEMRush, the average first-page result contains 1,890 words), resulting in more search traffic. Still, Google doesn’t choose long-form content simply because it’s longer. Fall Back by Complex.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Google] Digital Does Not Mean "Just Build a Website"
    You can use Google Analytics to measure bounce rate if you are not doing so already. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. The problem is not that content creators cannot make money in digital. Data support this. The mindset needs to shift. Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Google] Are you ready for the mega-shift from social media to private media?
    Data capture — Several years ago I suggested that Google should give away new smartphones every year in exchange for the ability to analyze the gold mine of data in text messaging. And by the way … Where IS Google in this whole development? The company founder insists it is “not a social network.” 98 percent.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Google] The 12 Best Competitive Intelligence and Benchmarking Tools
    As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 400,000. Google Review Count: 180,000. Google Review Count: 65,900.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Google] Best Branded Content of April: The VR Wave is Here
    In March, Google released a frills-free version of Facebook Instant Articles with  Google Posts. Just as Instant Articles publish directly to the Facebook feed, Google Posts publish directly to Google search results. The biggest highlight was HTC Vive. Right now, it has one big advantage: It lets you move around.
  • INFER  |  MONDAY, MAY 2, 2016
    [Google] DIY Predictive Modeling – Pitfalls and Opportunities
    But new cloud services for machine learning from the likes of Amazon, Google and Microsoft claim to finally make it easy for any business to take advantage of the predictive revolution. Originally published on Business 2 Community. Until recently, these complex techniques were only employed by a relatively small group of data scientists.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2016
    [Google] 3 Things You Need to Know About SEO This Year
    Since April 2015’s “ Mobilegeddon ” algorithm update, in which Google significantly changed its algorithms to boost mobile-friendly pages, optimizing for mobile has been vital. Now, Google will be  boosting the effects of the mobile-friendly algorithm beginning this month. Just remember to check in on Google and SEO on a regular basis.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Google] 11 Helpful Resources for Improving Your Business Skills
    Try searching on Google for "improv classes" + the name of your city, like "improv classes Boston." ( Here are some more Google search tips to help you narrow it down.). Whether or not business school is worth the investment is a hot topic these days. Business" is quite a versatile topic with many components. My last tip here?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Google] When all the hard work on social media … just doesn’t work
    He established himself as a skilled strategist, a pioneer in the Google+ niche, and was one of the first to establish a long-running “show” through Google Hangouts On Air. Google Plus was a perfect platform on which to build my network and reputation. became known as the Google+ “go-to”. What went wrong?
  • WEBBIQUITY  |  MONDAY, MAY 2, 2016
    [Google] Best Online Business Tools Series Kicks Off Today
    In this case, “best” was determined by conducting Boolean searches on Google for each tool name in conjunction with “review,” “tool” and other related words. Welcome to the Best Online Business Tools series! “Best” can be a controversial term. Cool Web Tools online business tools online tools
  • CONTENT STANDARD  |  SATURDAY, APRIL 30, 2016
    [Google] How to Deal with Direct Traffic Source Data in Your Content Analytics
    Medium is defined by Google as “the general category of the source, for example, organic search (organic), cost-per-click paid search (CPC), Web referral (referral).” Referral traffic is how Google tracks visits that came from a source outside the search engine. Has a link be sent around a private community?
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Google] This Week in Content Marketing: The Future of Television Advertising Is Native
    We then turn our attention to new research from Google that “proves” advertisers should spend a lot more on YouTube ads, and we praise NBC’s decision to incorporate sponsored content into its popular Saturday Night Live TV show. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. His solution?
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Google] You Can Now Set Goals in Google Calendar: Here's How to Set It Up
    Fortunately for all of us who have been struggling with defining and sticking to our goals, Google has released a new feature for Google Calendar that can help. What are "Goals" in Google Calendar? Google announced the addition of the "Goals" feature to its Google Calendar application on April 12, 2016.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Google] Why Facebook’s Future Is Brighter Than All of Social Media’s
    ” Why Twitter, LinkedIn, and Google+ Fail(ed). For a platform like Google+, social never came easy, and through series of investments by its parent Google, the network seemed to float along blindly, rumors circulating of its inevitable termination, until it fell out of conversations within marketing departments.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Google] Complement Your Content Strategy with Account-Based Marketing
    First you’d Google them, maybe poke around their website. Content remains one of the strongest pillars for a successful  B2B marketing strategy today. Even though it takes time and resources to excel with inbound content, it shouldn’t be the only thing holding up your strategy. Outbound vs. Inbound. First, some definitions are in order.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Google] 14 Stress Management Apps to Relax Your Mind & Body
    Image Credit: Google Play. 5) Buddha Board. Image Credit: Google Play. Stress and anxiety -- to some degree -- are natural parts of everyday life. Think about it: You get that feeling when a driver cuts you off on your way to work, or when you have a looming deadline, or when you spill coffee on your shirt. Price: Free. The goal here?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google] An A to Z of Content Marketing Best Practices
    Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. Google’s a pretty big deal for content marketers. Sure, the Google+ thing isn’t going so well. We also love our free Google Analytics and Google Search Console accounts. The bad part?
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Google] 3 Clever Tactics to Improve Your Search Engine Optimization
    study by SimilarWeb.com found that sites with a high bounce rate tended to rank lower in Google than sites with a low bounce rate. This makes sense because if most of your web visitors leave your site without looking around that sends a message to Google that people don’t like your content. The problem is everyone does that.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [Google] 4 Time Saving Tools in Google Analytics
    Use these 4 features of Google Analytics to increase the time you have available for analysis by spending less time on data extraction/production tasks. Another time saving mechanism built into Google Analytics is the Shortcuts option (appears on most standard reports). Google Analytics Solutions Gallery. Flat Table Reporting.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Google] What is Outside-In Marketing?
    When it was published in 2010, most SEOs were trying to game Google’s algorithm. Shortly after the book was published, Google took steps to make it much more difficult to game the system with its Panda and Penguin algorithms. The Story of the Book. This book is not about that at all. Somehow that message never made it to the masses.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Google] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    Search engines like Google might see the second post as duplicate content and penalize you in search. Even if Google doesn't consider it duplicate content, competing for keyword ranking against another post from your own blog will hurt your SEO strategy. This post isn't about cutting corners; it's about editing efficiently.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Google] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    If you are truly in business to help put honest, qualified people to work.then platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Snapchat are where you should establish your voice. Giving people a glimpse of something that they could truly otherwise only imagine. Most importantly, I’ve seen the staffing industry shift.
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Google] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Marketers create content for a lot of different reasons. It might be a blog post recapping a recent event; a webinar on recent trends in your industry; or an ebook teaching your audience how to solve a problem in their day-to-day work. These are all  use cases  for content, and we can sometimes lose sight of the “why” beyond the tactics. .
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Google] What To Do If Your Website Traffic Is Down
    Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Well, your website's authority tells Google a lot. Why is this important?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Google] Ghostcodes makes Snapchat more marketer-friendly
    If a customer wanted to find your brand’s Snapchat username, they would likely have to do a Google search for it. If a customer wanted to find your brand's Snapchat username, they would likely have to do a Google search for it. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices. Best practices.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 27, 2016
    [Google] How to Achieve Your Blog Writing Goals
    blog failing is so common that a simple Google search on the topic will yield countless results about why blogs fail. By Gary Dek A blog needs to have goals in order to succeed. The difficulty lies in fulfilling those goals. For example, a dominant reason is bloggers losing the drive to produce content […]. Content Marketing
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Google] Beyond the Blog
    “With the atomization of publishing that’s happening—Facebook Instant Articles, Google Now Cards, Apple News, etc.—the The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” This year, the term appeared nearly 1,200 times in the schedule. It’s a content revolution, people.
  • CLOUD POTENTIAL  |  TUESDAY, APRIL 26, 2016
    [Google] Marketing manager tip: How to check up on SEO vendors.
    Google has made mobile readiness a major factor in its algorithm. Google recognizes if a user is on a mobile device, and splits its results into desktop traffic and mobile traffic. If the person is on a mobile device, Google will consider how mobile-ready your content is versus other competing content. SEO is no different.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Google] Launching your social campaign with guns blazing!
    Share on Google plus. Influencer Marketing Internet Marketing Social Media Marketing Aaron Amazon American Bar Association Facebook Google instagram linkedin social media twitter YouTubeTiming’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k followers. Facebook : /chrisabraham 5k followers. followers.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2016
    [Google] The New Normal – Responsive Design
    Google Android: The native Android mail app along with other Android email apps has mixed support for responsive design. According to a recent post in Litmus , the 10 most popular email clients have been listed for 2015. As an email developer, I can understand and respect the results of this study. Now everybody is happy. This is big.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Google] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    Companies like Google, Amazon, Apple, and other industry leaders have laid the foundation for ubiquitous networks that condition buyers to expect universal access to information. Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads?
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Google] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results for branded searches.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Google] Does Your Blog Deliver a Positive User Experience?
    In a Google survey , 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business. In a Google survey, 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Google] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. What words specifically did you put into Google? By now, you probably know that today's buyers hold all of the power when making a purchasing decision. Step 1: Define Your Personas.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Google] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    In this live Google Hangout, Uberflip's VP of Marketing Hana Abaza and HubSpot's Principal Marketing Optimization expert Pamela Vaughan are joining forces to teach you how to optimize your blog to generate traffic and leads. Where: Live Google Hangout. Every marketer knows that a successful inbound marketing strategy includes a blog.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Google] 7 Takeaways From Cision’s ‘State of the Media’ Report
    Before you submit that next pitch, take the time to do a little more Googling. As soon as technology changes, it doesn’t take long for the media industry to start evolving with it. But how? Here are the most important findings. 1. Multimedia and mobile matter the most. Native advertising is falling out of favor. ” 3.
  • BIZIBLE  |  MONDAY, APRIL 25, 2016
    [Google] Bizible Joins The Account-Based Marketing Leadership Alliance
    Just take a look at this Google Trends report from January 2012 to today. Bizible is proud to be a founding member of the ABM Leadership Alliance along with Oracle, Optimizely, Radius, Get Smart Content, LookBook HQ and Demandbase. Over the last year, interest ABM has soared. These stats are echoed in Bizible’s 2016 ABM Metrics Report.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Google] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Marketers create content for a lot of different reasons. It might be a blog post recapping a recent event; a webinar on recent trends in your industry; or an ebook teaching your audience how to solve a problem in their day-to-day work. These are all use cases for content, and we can sometimes lose sight of the “why” beyond the tactics.
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Google] Marketing Skills for the Future
    Google it. How-to guides offer quick step-by-step instructions for completing those marketing tasks that need attention (For example, How to Set up Google Analytics ). You’ll hear complaints about how experienced professional services marketers lack contemporary digital marketing skills. You’d have better luck locating a leprechaun.
  • FATHOM  |  MONDAY, APRIL 25, 2016
    [Google] Blurred Lines: The De-Silo-ing of Marketing
    Google is becoming smarter, we all know that. The traditional definition of a silo is a structure or space used to store grain or other fodder. Its main function is to separate and isolate. When it comes to farming, it’s a pretty useful idea. As it turns out, marketing is filled with silos. Between marketing and the rest of an organization.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Google] The Quest for the Perfect Headline
    By 2014, the site’s traffic had dropped from 50 million to 20 million due to Facebook’s algorithm change, Google’s crackdown against unoriginal content, and widespread exhaustion from headlines like “You Won’t Guess How One Ingredient In Your Doughnuts Could Be Leaving Thousands of People Homeless.”
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Google] 15 best Big Data companies and why they stand out
    Its founders previously worked at Google and Intel and are determined to apply their background in machine learning and data analysis to help consumers make better shopping decisions, especially since Roundforest is already reaching more than 10 million users a month. source: McKinsey ). But it’s not the amount of data that’s important.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Google] The Seductive Power of the Dark Side [Rented Land]
    John went on, “Trouble is, so much of the choice land – the land where all the ‘people’ are – is already owned by someone else: by Google, Facebook, Twitter, LinkedIn, Yahoo, and Apple (in apps, anyway). As recently as two years ago, he clearly stated that “if you’re going to build something, don’t build on land someone else already owns.
  • CONTENT STANDARD  |  SATURDAY, APRIL 23, 2016
    [Google] Cashing in on Messaging Apps: How the Marketer Can Help the World Move On
    With options like Google Pay and Apple Wallet rolling out in 2011 and 2014 respectively, the difference between these apps and WeChat’s services is the payment system’s existence in a messaging-central app for the latter. When I was little, my dad would take me grocery shopping. What can brands employ to achieve this? The second?
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Google] Prince and Intellectual Property: How Legends Do Business
    If competitors have taken your copy and placed it on their sites, Google has no way of knowing that you’re the one who should be getting credit. If he fails to comply, your next resource is to contact his webhosting company (they will likely respond quickly to avoid liability) or go directly to Google and file an infringement notification.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Google] 4 Ways to Make Your Video Content More Measurable
    With Google’s URL builder, you can easily create a link to your assets that will track which video content directed a viewer to a specific asset. To Take a look at the the screenshot below of Google’s URL builder form. And yet, many marketers still struggle to quantify and measure its ROI. Attract . Engage . Convert.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Google] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    Internal teams still rely on Slack and Google Spreadsheets to track its content and distribution, and no one knows exactly how much content BuzzFeed creates or where it all goes. At BuzzFeed, even the data scientists are masters of memes. So we went to see them. BuzzFeed can see the exact process that makes content go viral. Buzzkill?
  • SALES ENGINE  |  THURSDAY, APRIL 21, 2016
    [Google] Need Better Content? Become a Sales Groupie
    Wood continues, “There’s a wide world out there of problems, subject matters and situations, and if you’re only relying on Google to find topic areas, you’re missing out on this whole other piece of the pie which is what will truly allow you to be interesting and competitive [with content].”. Content Strategy
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 21, 2016
    [Google] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    With Google changing its ranking algorithm a whopping 500 – 600 times a year , it’s critical to stay nimble to keep up with your customers – and the competition. “Pivot” is a word typically used in the literal sense, “The dancers pivoted on their toes and changed direction” or “The quarterback pivoted and threw the ball to the running back.”.
  • ION INTERACTIVE  |  THURSDAY, APRIL 21, 2016
    [Google] Adding Value with Personalization
    In short, brands can find a lot of value with personalization both in adding additional products and in creating a good user experience to potential users. “ Content is anything that adds value to the reader’s life. ” — Avinash Kaushik, Google It often comes down to a few simple questions: Was the experience memorable?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Google] Highlights from my #SMMW keynote speech
    In fact over the last three years , 98 percent of all marketing dollars have gone to just seven platforms — Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn and Pinterest. This week I had the honor of giving the closing keynote address at Social Media Marketing World , the biggest social media marketing gathering in the world.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Google] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    Add files by uploading them from your computer, Google Drive, Dropbox, Box, or OneDrive. In fact, here at HubSpot, we use Trello (among other tools, like Google Calendar and HubSpot's built-in content calendar ) to organize our own blog's editorial calendar. This is where tools like Trello come in. And why shouldn't we? What is Trello?
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Google] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    Google search ads are the granddaddy of digital native advertising, and in-feed Facebook ads are the most lucrative type of native advertising today. This search ad for caninestyles.com that shows up when you Google “victorian dog sweater” is a native ad, but it’s not sponsored content. Pretty simple. Snapchat)?
  • FATHOM  |  WEDNESDAY, APRIL 20, 2016
    [Google] A Recap of 2015 Progress: The Fathom Gives Program
    120,000 in Google Grants. Inspiring transformation is a core value at Fathom. While this can mean inspiring transformation in our employees and clients, it also means that we strive to inspire transformation in the world around us. Seeking to positively impact our community has led to the Fathom Gives program. 9,000 in matching contributions.
  • FATHOM  |  WEDNESDAY, APRIL 20, 2016
    [Google] The Fathom Gives Program: 2014 Highlights
    120,000 Google Grant secured for Wigs for Kids. Not only did we help Wigs for Kids secure a 120,000 Google Grant, we also helped them make the most of this grant with $36,000 worth of pro-bono SEO and PPC services. The Fathom Gives Program builds Fathom’s philanthropic mission into our everyday business goals. Giving on the Green.
  • CLOUD POTENTIAL  |  WEDNESDAY, APRIL 20, 2016
    [Google] Building a marketing team to fuel triple-digit annual growth
    Every company I have worked for in the last ten years has gone through almost triple-digit growth every single year. In those situations, being in charge of building a marketing team – and making sure marketing works – is both exhilarating and serious. Aligning sales and marketing. It is always eye-opening. Hiring for success.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Google] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Google and social media continue to open new frontiers. More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. The New Marketing Mix.
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Google] Are you using the wrong lead-gen model?
    To put it another way, content consumption equals digital conversations A conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral. It’s time to face some hard truths about B2B sales. They need marketing.
  • FATHOM  |  WEDNESDAY, APRIL 20, 2016
    [Google] Maximizing Reach: Get the Most From Bing Shopping
    To maximize online advertising reach, leveraging both Google and Bing engines is key. Why You Shouldn’t Treat Bing Shopping the Same as Google Shopping. With the rollout of Bing Shopping campaigns in July of 2015 and the ease of importing campaigns directly from Google, many advertisers are increasing their reach in Bing.
  • VIDYARD  |  WEDNESDAY, APRIL 20, 2016
    [Google] How to Increase Open Rates and Better Engage Prospects
    Great resources for this are LinkedIn, InsideView, and Google Alerts. 4. Wouldn’t it be nice if we could all instantly increase our effectiveness at engaging sales prospects or even better, our dream customers? It would be nice, I’m talking like, realllly nice. Today, I’m going to share some of our best Motor City strategies. Intrigue. Humor.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Google] Digital Marketing 2016: Top 100 Influencers and Brands
    Google Analytics. The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. That’s all! Company.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Google] Want to Generate More Leads? Try These 6 Tips
    But do you know how you’re listed throughout the Internet, especially in places that aren’t Google, Bing, or Yahoo? As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. No—that’s the job of the business development team. go crazy!
  • ACT-ON  |  WEDNESDAY, APRIL 20, 2016
    [Google] 7 Things You May Not Know About Google’s RankBrain
    Have you ever wondered how Google is able to return search results? Enter RankBrain, Google’s artificial intelligence (AI) technology, which aims to improve search in a vastly new way. RankBrain is a machine learning technology developed by Google. RankBrain does not replace Hummingbird, Google’s current search algorithm.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Google] The Customer Service Arms Race
    Google and other aren’t far behind in developing customer-service bots as well. The other day I had several questions about Olark, a San Francisco-based software company. So I went to the company’s website to find answers. Chat with us. Have a question about Olark?” ” I wrote back: “Is anyone there? Off site, on app.
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Google] Why Programmatic Advertising is Gaining Momentum
    Impression exchanges—which are essentially auction houses, like Google AdWords , for display banners—allowed publishers to monetize inventory that could not be sold direct or through an ad network partner.   In these early days, the inventory was remnant and very long tail. Programmatic advertising is hot in digital advertising. Blog Feed
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Google] Measuring Your Marketing ROI and Effectiveness
    But here is the good news: It is getting easier to track marketing results thanks to new technology that far surpasses the limits of Google Analytics. Google Analytics is a great tool, but it only captures the tip of the analytics iceberg. Marketing ROI is an enigma for many professional services firms thanks. Don’t get me wrong.
  • BIZNOLOGY  |  TUESDAY, APRIL 19, 2016
    [Google] SOCi allows me to load up on topical social content and then let go
    That wasn’t OK with me so I created a Facebook Page , a Twitter Profile , and a Google+ Page for the 9Round gym I attend at Penrose Square. Content Marketing Social Media Marketing brand advertising Brand Experience Facebook Google RSS social media twitter WebsitePeople love to learn and grow. See, isn’t that fun?
  • CONTENT STANDARD  |  TUESDAY, APRIL 19, 2016
    [Google] Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email
    Dropbox, Box.net, Google Drive, and other file sharing apps are great productivity tools. Google Drive, Dropbox, and other common file sharing apps simply don’t offer this necessary tool for enterprise marketers who are creating complex digital content and brand stories. 3. Accessibility. Let me explain. belong in our app).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Google] Facebook and Snapchat at war, and four other groovy media trends
    Google? Google? So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! In this new episode of The Marketing Companion Tom Webster and I consider some EPIZOODIC new ideas that will be affecting your marketing programs now and in the future. Listen Facebook and Snapchat … AT WAR? Apple?
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Google] How to Get More Out of Your Google Adwords Campaigns [Infographic]
    That's why many marketers are choosing to spend a portion of that budget on Google AdWords. With over 2 billion searches every single day , Google is by far the most used search engine on the web -- and your customers and prospects are likely using it to search for content related to your business. PPC Advertising Daily IGSS
  • CONNECTING ELEMENT  |  TUESDAY, APRIL 19, 2016
    [Google] Conquering PPC in a competitive market
    Google loves it. Blog Google paid search paid search agency Birmingham PPC advertising agency PPC agency BirminghamIf you’re vying with your rivals for the same audience and keywords, get ahead by making your paid search campaigns as relevant as possible – by targeting local users with location-based tactics.
  • ACT-ON  |  TUESDAY, APRIL 19, 2016
    [Google] 10 Ways to Have More Efficient Meetings
    It could be a status sheet on Google Drive. “I wish I spent more time in meetings.” Ever heard that? Me neither. Not ever. And while it’s critical to communicate with our coworkers, meetings often seem like a lousy container for that communication. And adding more time to meetings definitely does not get us more results. Price it out.  .
  • BIZIBLE  |  MONDAY, APRIL 18, 2016
    [Google] Building a B2B Marketing Stack that Drives Full-Funnel Decision Making
    Say your LinkedIn data for the month shows you drove 5 customers, Google Adwords also says you drove 5 customers, but your CRM only shows 5 total customers for the month. Last year, Datapipe won first place in the Stackie Awards for the representation of its marketing stack. For that reason, they implemented B2B marketing attribution.
  • OPENTOPIC  |  MONDAY, APRIL 18, 2016
    [Google] Artificial Intelligence: The Promise of Limitless Possibilities
    Opentopic blog >> business2community.com Artificial intelligence (AI), one of 20 core technologies I identified back in 1983 as the drivers of exponential economic value creation, is rapidly working its way into our lives from Amazon’s Alexa and Facebook’s M, to Google’s Now and Apple’s Siri. Cognitive Technology undefined
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Google] 4 Virtual Reality Rules for Brands
    The cheaper options like Google Cardboard are available, but they pale in comparison to their full-fledged big brothers. Brands have had to send out free Google Cardboards, like  The New York Times  did  late last year , or  get creative  with promotional deals like Coke and McDonald’s did earlier this year. Check out our sofas!
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Google] The Benefits of Exercise on Creativity
    Yoga in the park seems to be the new thing, and oftentimes happens around lunch time – Google “yoga in the park” to see if there’s a meet-up in your area. We’ve all been there – you wake up ready to take on the day and sip your morning coffee while listening to some upbeat jazz music. You’re feeling pretty good. Creative. Also creative.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Google] Actor, Producer, and Podcast Host Alec Baldwin Joins #INBOUND16's Keynote Lineup
    Scott is the author of Radical Candor: How To Be a Kickass Boss Without Losing your Humanity, and has previously worked with companies like Twitter, Apple, Google, and Dropbox. From teaching us our ABCs -- "always be closing" -- in 1992's Glengarry Glen Ross , to explaining how he can tackle tough problems with his A.S.S.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Google] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective. Building Data-Rich Profiles for Hyper-Segmentation. About Infer.
  • OPENTOPIC  |  THURSDAY, APRIL 14, 2016
    [Google] 5 Best Machine Learning APIs for Data Science
    Here we review 5 important Machine Learning APIs: IBM Watson, Microsoft Azure Machine Learning, Google Prediction API, Amazon Machine Learning API, and BigML. Google Prediction API lets developers tap into Google’s machine learning algorithms to crunch data and give possible results to make applications.
  • BRANDPOINT  |  THURSDAY, APRIL 14, 2016
    [Google] Step-by-Step Guide to Creating a Marketing Persona
    If you’re uncomfortable collecting demographic data about your customers over the phone, you can conduct online surveys or use  Google Analytics  for target audience demographics. First thing’s first: What is a persona? Simply Simply put,  a persona describes whom you are trying to target and reach with your content or message. Analyze.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Google] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    From there you'll have four different sign-up options to choose from: Twitter, Facebook, Google, and email. What do the White House, Sports Illustrated , and my cousin Jimmy all have in common? They all publish content on Medium. For the White House, that content includes State of the Union addresses and policy announcements. My cousin Jimmy?
  • SNAPAPP  |  WEDNESDAY, APRIL 13, 2016
    [Google] What Is a Marketing Technology Stack?
    Analytics tools like  Kissmetrics  or  Google Analytics  for tracking different marketing efforts. It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? What Is a Marketing Technology Stack? And this is just the beginning.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Google] The Top B2B Website Marketing Metrics
    Everyone relies on search engines—Google, for most—to find the information they need. In Google’s Adwords Planner Tool, it is expressed as average searches per month. keyword’s difficulty is measured against your B2B website’s “authority” (it’s overall credibility in the eyes of Google). Google Analytics. Sessions. Users.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [Google] Why Investigative Journalism Should Be Part of Your Content Strategy
    There are numerous other examples of branded investigative journalism: Google. Google’s recently relaunched Jigsaw—a fresh incarnation of Google Ideas—offers the Investigative Dashboard , which gives investigative journalists powerful tools to uncover money-laundering schemes. This did not happen in a vacuum. Yahoo! Oprah.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Google] 9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones
    Serving as the head of Google's web spam team, Matt Cutts tends to be best known for the work he and other engineers have done on Google's search algorithm. Some habits, like brushing your teeth, you've done so many times that they feel automatic. But why? Why are some habits so easy to fall into, while others are so darn hard? 24 sec.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Google] Why Inbound Marketing Should Take a Back Seat to Current Customers
    If you owned content marketing, you would be a millionaire (per Google Trends March 29, 2016). Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. Click to enlarge. Regardless, both approaches have arguably dominated the marketing conversation for the past five to 10 years.
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