• JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Google] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    The acquisition could also be seen as a defensive move by Microsoft to keep Google and Facebook out of the B2B workspace. overall spot, ahead of Google and Facebook? In December 2013, CMI released its annual content marketing predictions report (as we do every December). So, I was a mere 30 months early with that prediction. billion.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Google] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    Think of these as a way to go beyond the Google alert and stay on top of the sources and topics that matter most to your industry. 7) Moves the top posts from r/worldnews to your Pocket account. 25) Add a tweet to a Google spreadsheet when it contains a specific hashtag. Our inboxes are overflowing. The good news?
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Google] Glispa Touts Mobile Performance Marketing Leadership
    As what the company calls a “natural extension,” Glispa also announces a new office, located in Singapore, with former Google executive and mobile marketing veteran Christian Nguyen as General Manager. From years of doing. Marketing ROI Cmo marketing roi
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Google] Busted! 23 Marketing Myths Held By (Some) Industries
    In 2015 Google made this myth so very false. Google will not even show your website in their mobile search results if your site is not mobile-enabled. Google will not have much information to pull from in order to get your company on the first page of the search results. Don’t get us wrong. This myth is actually backwards.
  • KEO MARKETING  |  TUESDAY, JUNE 28, 2016
    [Google] Three Stats to Track for Sales Funnel Analysis
    Google Analytics, if used, also has a function that can track the click path. The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. This is known as sales funnel analysis. Landing Pages Response Rates.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Google] Top 5 Lead-Generating Ideas for Your Content Marketing
    In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt a disastrous blow to many websites, the search engine giant has not been coy about its desire to see more fresh, relevant, and original content. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Google] Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]
    Opentopic blog >> adweek.com Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming. Where do you.
  • WRITTENT  |  MONDAY, JUNE 27, 2016
    [Google] Copywriting: The Ultimate Guide
    SEO Copywriting: How To Write Content For People And Optimise For Google | Neil Patel. Covering everything from the top tips and common myths to the best resources and formulas, this ultimate guide to copywriting will make it easy for you to find the answers to your copywriting questions— all in just one place ! Chapter 6: Copywriting Tools.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google] Content Methodology: A Best Practices Report
    resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google] Content Marketing Playbook: Strategy and Roadmap
    you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google] Evangelizing a Content Marketing Program
    And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. Content Marketing: Why 7 IV.
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Google] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    quick Google search will tell you this info or looking at the back of the album (old school!). Choosing music for your video can be a tough choice and what can make that choice even more challenging are the legal considerations that come along with it. How Can I Use An Artist’s Music In My Video? Permission vs. Public Domain. Music Dealers.
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [Google] 13 Expert Resources on Reducing Bounce Rate
    If you’re looking at Google Analytics and seeing numbers that look a little scary, and struggling to think through the best steps to take, this article is for you. Optimize Smart: 11 Powerful Methods to Reduce Bounce Rate in Google Analytics. Analytics Ninja - Google Analytics Bounce Rate (Actually) Demystified. Bounce rate.
  • CONTENT STANDARD  |  MONDAY, JUNE 27, 2016
    [Google] Why Your Mobile Content Strategy Should Include Micro-Moments
    According to Google, we all create more than a billion of stories like these every day, whether it’s searching for home prices as you walk down a beautiful street or for a nearby hair stylist to give you a trim in the hours before a wedding. I’m on a street corner outside of a nondescript office building. Micro-moment! Check here.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Google] 6 Ways to Reduce Bot Influence on Your Marketing Analytics
    These nonhuman visitors might be search engine crawlers indexing a site for Google, harmless scripts used to automate processes, or more nefarious hacker codes doing everything from click. Marketing ROI Cmo marketing roi
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Google] Top 10 Advantages of Online Marketing for Professional Services
    If it’s successful, this piece might help drive up your website’s ranking for Google searches on the topic. Online marketing is growing in popularity – and importance. For a sign of the times, just look at the explosive growth of LinkedIn. As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Figure 1.
  • CONTENTLY  |  FRIDAY, JUNE 24, 2016
    [Google] ‘The Mystifying Triumph of Hope Hicks,’ and 4 Other Stories You Should Read
    The New York Times: Britons Ask Google: What Did We Just Do? Google is like a best friend who somehow knows everything and is constantly teaching you something new. But just like your real best friends, Google knows about your weird rashes and how dumb you truly are. Here’s what you missed while figuring out that the U.S.
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Google] Search Localization Changes Everything
    Over the last two years Google has been focusing their efforts on better matching searchers with businesses in their own geographic area through localized search results. Here are some suggestions for being ranked higher in local search results. 1) Upgrade your Google my Business local business listing. Version 3.0 Local Search
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Google] 5 Ways to Amp Up Your Mobile Marketing Strategy
    It ensures your content can be read and consumed on any device to improve the user’s experience, and it makes it easier for Google to crawl, index, and organize your site to increase search engine traffic. For example, many of us are familiar with and commonly use navigation apps like Google Maps, Apple Maps, or Waze. QR Codes.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Google] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Using the free Google Analytics as a model for other platforms, learn how to best integrate with other services, confirm or challenge your beliefs about Google Analytics, and hyper-customize Google Analytics to your specific organization and its goals (both micro and macro). See something that strikes your fancy? Stunts. Pranks.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Google] How to Write a Great Email Signature: 9 Tips With Real Examples
    If you aren't a HubSpot customer, one great meeting tool is Calendly , which is free for Basic and lets you integrate your Google or Office 365 calendar. The average office worker sends 40 emails per day. Although you don't want to go overboard, either. So, what does a great email signature look like? Even better? That's super fast.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Google] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    Second, encourage your customers to leave reviews about you , your business or service on Google, Yelp, Facebook, and industry forums or review sites.The asterisk to this is that Yelp and others are particular about how you can and can’t ask for reviews. Let’s get this out of the way first. She was frantic. What could she do, she asked?
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Google] 7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
    When doing a Google search, you might see some ads take up more space than others. With 50% of mobile users visiting stores on the same day they do a Google search ( Google ), having your location in your ad is critical to showing searchers how close your business is to them! 6) Review Extensions. What Are AdWords Extensions.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Google] Target Your Best Prospects by Segmenting Your Best Customers
    They know their best customers use Google Apps, for example, and this factors into their prospect vetting process. 2. Segmentation also highlights which of your customers are leaving, helping you understand what causes them to churn and therefore make a conscious effort to fix it. Identify Your Best Customers to Find Your Best Prospects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Google] How Google’s failure helped me become a dramatically better writer
    In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. Brian Shih, former leader of the Google platform, said it was political. Nevertheless, Reader joined a long list of Google technologies that have been piled into the dustbin. Who knows? have no idea.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Google] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Once the framework had been established, SecurityIntelligence.com was accepted into Google News, and the site saw over an 80 percent increase in traffic, a 2,400 percent increase in social shares, and a 287 percent rise in organic search. However, the content space is noisy. So what should marketers do? Am I an effective idea surgeon?
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Google] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    Larsen uses Google/YouTube remarketing to track website visitors and segment them into these user groups, serving up different pre-roll ads, depending on what level of engagement a user has had with the company’s website. Most YouTube ads do not deliver a measurable ROI for advertisers. That’s a big missed opportunity.”
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Google] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    Google, the classic example of a multi-channel, playful company communicates it effectively through its use of the multi-color scheme. 6) The Psychology of Shapes. When it comes down to it, design is all about making choices. That's just not the way it works. Want to learn more? Think of your computer files and folders. Image Credit: NBC.
  • WEBBIQUITY  |  THURSDAY, JUNE 23, 2016
    [Google] The Four Best Online Education Tools For Business Pros
    Google Review Count: 287,000. Google Review Count: 102,000. Google Review Count: 51,000. Google Review Count: 13,200. Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today. Pricing: free.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Google] SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media
    Opentopic blog >> marketingtheway.com Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc). Marketing ROI Cmo marketing roi
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Google] ABM: An Ancient Practice?
    With all of the recent buzz around ABM, you may think this person was just proven wrong, especially when you look at an index of Google searches on ABM, which shows a huge spike in interest in the topic in the past year. . Google Trends. Accessed 6/22/2016. So if ABM isn’t new, where did it come from? Stay tuned….
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Google] PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media
    Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The biggest. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Google] Messaging apps: The new battlefield for Google, Facebook
    Opentopic blog >> newshitechdigital.com Messaging apps are the brand new battlefield and over the past couple of months Google, Fb and Microsoft have proven severe intent at grabbing a share of the pie. Fb has a head begin right here – the social networking large has over 1.9 Marketing ROI Cmo marketing roi
  • HINGE MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Google] A Thought Leadership Marketing Strategy Based on Research
    You’ll have a wealth of information from online tools, competitor or target client websites, social media channels or Google searches. Ever wonder how thought leaders rise to prominence in their profession, while other experts remain more or less invisible? An essential key is research. Why is this? How to Research. Secondary research.
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Google] What the Avengers Can Teach Us About Divisible Content
    Last summer, HubSpot covered the importance of  mobile optimization in relation to Google’s new algorithms. When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Or you could watch The Avengers. The goals are similar. The Avengers went on to make $1.5
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Google] ‘If Mark Zuckerberg Wanted to Tilt This Election, He Could’: Peter Rojas on the Future of Media
    Media companies that were entirely dependent on search traffic from Google, for example. The thing you have to keep in mind is that Facebook and Google are not charities. We all know that oil companies control the direction of the world, so why shouldn’t Facebook or Google or Apple have similar abilities? Absolutely.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Google] Why CPG brands (and their budgets) need to focus on e-retail search
    Opentopic blog >> marketingland.com Back in 2014, we talked about the threat that vertical search engines pose to Google. Fast-forward to today: Consumer behavior has increasingly shifted, and according to a BloomReach study, almost half of all product searches begin and end inside Amazon. Marketing ROI Cmo marketing roi
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Google] The Psychology of Color in Marketing
    In fact, some of the most popular brands in the world (Google!) Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ). But what’s surprising is the majority of these conclusions are fed by something entirely outside the customer’s conscious awareness: their response to color. The primary colors.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Google] Data Journalism: A Simple Guide for Marketers
    Google Trends. For as long as we can remember, newsrooms have used data to support their stories. Whether it's elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that'll add credibility to their claims. However, in recent years, data journalism has become the norm in almost every industry.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Google] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Google] 4 Content Marketing Insights for Mobile
    Google’s 2015 changes to its mobile search algorithm caused collective palpitations over the. Opentopic blog >> business2community.com Content marketers have been warned for years to get ready for mobile marketing. Marketing ROI Cmo marketing roi
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Google] Earned media influencer marketing demands your awesome
    No, sadly, the truth is that most pay-per-post gigs these days care more about exact keyword links, Google juice, and inbound links these days, oftentimes, than they do have anything with brand-building, buzz-marketing, product-awareness, or anything halfway-noble like that. That’s cool. It is like sales. It’s cold-calling.
  • KEO MARKETING  |  TUESDAY, JUNE 21, 2016
    [Google] Google Adwords Update Can Affect Local Search Marketers
    Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. These extensions are added when you set up your business in “Google my Business”. Contact us today to learn more.
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Google] B2B Content Marketing and the End of the Company Blog
    Instead of managing all engagement data via Google Analytics, companies end up relying on whatever the third-party platform might offer (whether that’s LinkedIn, Medium, Facebook or another site). The days of the company blog on the company website may be slowly coming to an end. Underlying Trends. Reasons to Make the Switch.
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Google] The Six Best Google+ Marketing Tools
    Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 33,800.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Google] Everything you need to know about AdWords’ store visit conversions
    But amazingly, 90% of sales still happen in stores, not online, according to Google. The consumer purchase journey is now more complex than ever – and Google wanted to create a way businesses could. Opentopic blog >> searchenginewatch.com Ecommerce sales came to more than $341 billion in 2015. That’s huge.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Google] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Now, you might argue that this doesn’t make LinkedIn significantly different than Facebook or Google, who also offer their own variations of the above to marketers too (although LinkedIn unquestionably dominates in the context of professional social media). Since Facebook, LinkedIn, Google Search, YouTube, etc. billion.
  • BIZNOLOGY  |  MONDAY, JUNE 20, 2016
    [Google] The challenge of authenticity
    It is relatively easy to rank in Google for your brand names. How to write content that is both outside-In and authentic to your brand. In my last post  I promised several follow-up posts delving deeper into the three insights. still want to do that, but not this time. That’s the essence of outside-in marketing. Like this post?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Google] Get Your Blog On: 4 Steps to Blogging Success
    This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google  you win again. Author: Elaine Ip To blog or not to blog, there is no question. Fueling demand generation. Preferred content topics. Specific product interest.
  • CONTENT STANDARD  |  MONDAY, JUNE 20, 2016
    [Google] How Your Digital Marketing Strategy Can Transform Your Storefront
    My dad knew what he wanted after just a few Google searches, while my mom’s catalog subscriptions slowly turned into email newsletters and promotions. Growing up, my parents were easy-going consumers. But over time, these rhythms became disrupted by the internet. An app brought restaurant orders to our door. Window Shopping at Home.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Google] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    As you proceed through the job search process, use this Google Sheet to keep track of where you are in the interview process with each company and manage all of those new names like a pro (Believe me: I've messed up someone's name in a job interview. The average job search is a peculiar paradox. So how do you know if you're being too picky?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Google] The overwhelming implications for driverless cars and marketing
    We may end up choosing a car brand based on whether it is Apple-oriented, Amazon-oriented … and oh yes, I think Google has something to say about self-driving cars too (they’ve already struck a partnership with Ford ). Most analysts believe that by 2020 there could be millions of self-driving cars on the highways. Yes, indeed.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Google] The Anatomy of a Search-Friendly URL [Infographic]
    It's an SEO best practice that's withstood Google's many algorithm changes over the years. For example, research shows shorter URLs tend to rank higher on Google’s search results pages. Check out this infographic from Search Engine Land to learn how to create URLs that Google (and humans) will love. Want more tips?
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Google] 10 Questions You Need Answered Before Signing With an SEO Firm
    Google. Opentopic blog >> newstimes.com 10 Questions You Need Answered Before Signing With an SEO Firm A quality SEO firm isn’t going to promise you the moon and stars. And that’s a good thing. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Google] 10 Questions You Need Answered Before Signing With an SEO Firm
    Google. Opentopic blog >> greenwichtime.com 10 Questions You Need Answered Before Signing With an SEO Firm A quality SEO firm isn’t going to promise you the moon and stars. And that’s a good thing. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Google] GOOGLE MARKETING WORKSHOP: LEARN HOW TO BUILD YOUR CUSTOMER JOURNEY
    Opentopic blog >> eventbrite.com Factory Berlin and Google for Entrepreneurs partnered up to bring you a series of workshops and lectures aimed to help your startup scale. Performance Marketing Measurement is an introduction workshop to common measurement tools like Conversion Tracking or Google Analytics.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Google] On-Page and Off-Page SEO: Exclusive With SEO Expert Stephan Spencer
    Spencer wrote Google Power Search, and co-authored Social eCommerce and The Art of SEO. Opentopic blog >> business2community.com I recently visited with Internationally recognized SEO expert and best-selling author, Stephan Spencer. The book has received high. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Google] 10 Questions You Need Answered Before Signing With an SEO Firm
    Google always seems to have a major algorithm change on the horizon — not to mention the changes they make without telling anyone. Opentopic blog >> entrepreneur.com Keeping up with SEO (Search Engine Optimization) best practices is a challenge for most businesses. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Google] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. What is Google’s new Salesforce integration product? Marketing automation is still preferable because it’s digital channel agnostic -- they’re not just for Google products. What is it good for? Why is it useful? Yes or no.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 17, 2016
    [Google] Better Business Blogs: Correct Those Broken Links
    Every site that you own and intend to market needs to be found easily by Google and Bing. Make certain that your sites are registered with both Google Search Console (formerly Google Webmaster Tools) and Bing Webmaster Tools. Are you keeping your business blog fresh? If Ah, yes, nirvana. The good news? Life is still wonderful.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Google] What is Content Marketing? 10 Expert Video Responses
    Google Small Business: Introduction to Content Marketing with Buzzfeed. I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer. And surprisingly, this lack of knowledge can exist within some very successful organizations and even their marketing teams. Final Thoughts.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Google] The State of Digital Media, in 5 Charts
    already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Google] The State of Digital Media, in 5 Charts
    already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Google] Link Building Expectations vs. Reality
    Opentopic blog >> verticalmeasures.com For those not familiar, in 2012, Google’s Penguin algorithm update was launched; it worked to decrease the rankings of sites violating Google’s guidelines, specifically targeting link schemes. So why are we still talking about link. Marketing ROI Cmo marketing roi
  • HALEY MARKETING  |  THURSDAY, JUNE 16, 2016
    [Google] 4 Ideas to Squeeze Blogging into your Schedule
    With apps like Google Drive , OneNote , Evernote and other cloud-based products, you never have to think about where your blogs are. Everything from Google Drive to Evernote has a speech to text function. Think you don’t have time to blog? Chances are you’re overestimating the amount of time it takes. Don’t over think it. Pomodoro.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2016
    [Google] 7 Compelling Reasons to Invest in Mobile Marketing
    Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Google] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    How about Google? Google removed sidebar ads in February 2016 to mainly improve user experience. Subscribers are a very, very important part of this whole process -- especially if you're in the early stages of blogging. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2016
    [Google] How do you build a content strategy when a market is already littered with “experts?”
    Let’s assess the information density for specific keywords through a few tests including a simple Google search. There are many brand publishers vying for the attention of consumers. Specifically, the financial category is littered with “experts” offering advice to consumers, which makes the waters difficult to navigate. Instagram?
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Google] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    Some marketers report there aren’t consequences for using your corporate blog content on LinkedIn Pulse (read a discussion on Search Engine Journal ), but only Google knows for sure, and Google isn’t telling. It’s probably no surprise that 76 percent say they are creating more content than they were a year ago. So what’s missing?
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Google] My Brief, Absurd Stint Blogging for a Giant Tech Brand
    ” Of course. I’d love to. “Be sure to jump on our Friday scrum from eleven to twelve,” she said. “We use Google Hangouts.” ” I Google the term: software as a service. Last year, I came across an unassuming job posting for a brand journalist. ” Why not? thought. I can do just about anything remotely.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Google] Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care
    Athenahealth’s Boston campus is the east coast version of Google’s professional playground. Contently Case Stories is a series highlighting some of Contently’s most successful clients. When President Obama signed the Affordable Care Act (ACA) on March 23, 2010, it became a turning point in American health care. is still broken.
  • VISUALLY  |  WEDNESDAY, JUNE 15, 2016
    [Google] How To Build Landing Pages That Convert
    Visitors typically don’t arrive at your home page by accident – they’re probably already familiar with your brand if they searched for you through Google or typed your URL directly into the address bar. Though anyone can create a landing page, not everyone can do it well. home page isn’t a landing page. Less is more.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Google] How is Mobile Commerce Growing Around the World? [Infographic]
    Since then, the number of consumers researching and buying on their mobile devices has only increased. Global mobile commerce now makes up 34% of all ecommerce transactions around the world, and it’s predicted to grow 31% in 2017. What are the fastest growing mobile commerce markets? Which countries have the highest number of mobile shoppers?
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Google] Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
    Unlike the scheduled updates to Google's search engine algorithms we've grown accustomed to, our social media channels evolve rapidly as new networks spring up and old networks settle. Instagram? Snapchat? Facebook Messenger? What's next? I was just getting started on Twitter and Facebook! Need help future-proofing your social media strategy?
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Google] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Let’s focus on the most simple content attribution tools – UTM codes and Google Analytics – to support your content tracking efforts. This lets Google Analytics tell you exactly where searchers came from as well as exactly which campaign directed them to you. Use Google’s free URL code builder to build UTM codes. Invest. Timing.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Google] How to Master Local Lead Generation
    Establish your online presence by becoming part of various online business listings such as Google My Business and Yahoo Local. simple way to locally advertise your business online is through Google AdWords. Local communities are the first customers of almost every business, regardless of what industry they may be in. Why Target Local?
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Google] Mobile Ate the World, and Google and Facebook are Mobile
    Opentopic blog >> opentopic.com As I walked to the grocery store with my friend the other day, he pointed how glued I was to my smartphone. I “obviously” had to check the Facebook notifications on the live video I created earlier in the day, only to get distracted by the latest posts on my feed. But as soon as I.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Google] Supercharge your content marketing strategy – Socially Good
    Google search will produce a seemingly unlimited number of links. Opentopic blog >> sociallygood.ca If you’re trying to build a solid web presence, the term content marketing will have presented itself more than once. You understand it’s important, but where should you start? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Google] Lead Nurturing Etiquette: Have Your Leads and Convert Them Too
    Opentopic blog >> semrush.com This morning I decided it was time to look into upping our company’s brand monitoring game. I did some quick Google searches, settled on a company that looked like the top option, checked out the pricing page, and requested a demo. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Google] 10 Killer Social Media Advertising Hacks For Content Marketers
    Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Opentopic blog >> business2community.com Let’s start with the bad news first. It’s tougher than ever to get content noticed. Organic reach in social media? It’s pretty much dead. Half of.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Google] Influencer marketing tools of the trade
    Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. Setting up the SPF records is for Google is as easy as popping  text: v=spf1 include:_spf.google.com ~all into the correct OpenSRS domain TXT record in the DNS tools. Yet Another Mail Merge — YAMM is an Add In for Google Sheets.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Google] 13 Key Website Design and Development Areas to Bring in Business
    Most hosting services offer at least a rudimentary package, and several excellent web-based services are available for free, including the ubiquitous Google Analytics. SEE ALSO: Top B2B Website Metrics to Monitor Using Google Analytics. Websites are the hub of visibility for professional services firms. Imagery. Specialization.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Google] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    We could see legitimate retargeting finally come to Bing Ads which arguably has a leg up on Google, at least in B2B. Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. As marketers we took a close look at the implications for online advertising.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Google] Mobile Ate the World, and Google and Facebook are Mobile
    Opentopic blog >> salesforce.com As I walked to the grocery store with my friend the other day, he pointed how glued I was to my smartphone. I “obviously” had to check the Facebook notifications on the live video I created earlier in the day, only to get distracted by the latest posts on my feed. But as soon as I.
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Google] How Facebook’s Filter Bubble Warped My Perception of Reality
    There is no standard Google anymore,” Pariser said. I couldn’t believe Donald Trump kept winning. Every primary he won, headline he weaseled his way into, and incendiary statement he made, it all seemed unbelievable. The group reaction seemed to be: No one believed this could happen. They shouldn’t.
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Google] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle. Now Acme Inc. Bingo! Or
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Google] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    Google’s Display Benchmark Tool reveals that  99.4% of online ads are ignored these days; in other words, marketing can seem like a big distraction to your buyers. Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. One of the key topics of discussion? Digital transformation.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Google] How to Run an Instagram Contest: A 10-Step Guide
    If you’re monitoring your contest manually, try using a tool like Tagboard or Google Alerts to keep track of when your hashtag is being mentioned online, making it easier to track submissions. Figuring out how to launch a successful Instagram contest, however, is much less obvious. But where do you start? Check it out. Social media. Email.
  • CEROS  |  TUESDAY, JUNE 14, 2016
    [Google] How to Choose the Right Content Format for Your Brand Story
    Facebook, Google and Twitter can tell you (for free!) This post, How to Choose the Right Content Format for Your Brand Story , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! You’re not alone in this: you’ve got the full support of your fanbase and customers.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Google] The 24 Best Online Writing Tools and Apps
    Google Review Count: 2,210,000. Google Review Count: 913,000. Google Review Count: 183,000. Google Review Count: 136,000. Google Review Count: 127,000. Google Review Count: 33,100. Google Review Count: 26,000. Google Review Count: 21,900. Google Review Count: 15,100. Pricing: free.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Google] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). They’re also substantially cheaper than Google AdWords. Are you holding back on Facebook marketing just because you’re in B2B? Um … maybe not.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Google] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Near the end of 2013, Google penalized the company for some shady SEO practices. Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. But at some point, the founders needed to monetize. In other words, Genius would have to work with brands.
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Google] Marketing to Millennials: Does it Matter to You?
    According to Laszlo Bock, Senior Vice President of People Operations at Google, pigeonholing based on age range isn’t particularly useful. Millennials have been called a lot of things both good and bad. Entitled. Elusive. Diverse. Altruistic. Educated. When does it make sense to focus on marketing to millennials, though? Read on for answers.
  • CONTENT STANDARD  |  MONDAY, JUNE 13, 2016
    [Google] When Agile Marketing Goes Overboard—and How to Reel it In
    Yet, I was still iFraming Google Documents because they continued to be one of the most adopted apps within the company. added shameful to my list of flaws. I was a freemium failure. How did I get here? It was true, I was passionate about implementing agile marketing at Skyword. Trying on a Developer’s Hat. Let me rewind. ”).
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 13, 2016
    [Google] 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan
    Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? Okay, I’ll admit it immediately. Or do you use it like most people in that you only really look […]. Marketing Strategy
  • CONTENT STANDARD  |  SATURDAY, JUNE 11, 2016
    [Google] Is Your Data-Driven Marketing Strategy Racist?
    Back in 2013 , Google faced backlash after academic researchers revealed that searches for black names were 25 percent more likely to be paired with paid advertisements for criminal background check services. “Google’s internet services are billions of lines of code. Do some brands let data decide too much? Not quite.
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