article thumbnail

Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity

Cats rule the internet—so much so that the topic has its own Wikipedia page. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral.

article thumbnail

Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin

Heinz Marketing

Paul: You know, Matt, I just went to Google and looked up account-based partnership and it’s already there and both of your pictures are listed right next to the Wikipedia entry there. Matt Heinz: I was going to say, somebody better go to GoDaddy and get Account-based Partnering.com right away. Very quick it happened.

article thumbnail

Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

” Here’s an example of a detailed buyer persona by GoDaddy with a cool narrative: Source. Wikipedia definitions to level the playing field. Stereotypes of the target demography, data pulled from the organization’s CRM, or just blunt assumptions cover the rest. What’s the Problem With Personas?