Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation
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AUGUST 24, 2022
When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. But personas can be so much more than semi-fictional depictions of your ideal customer. Personas: Much Maligned But Useful? Naughty Nancy.
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