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The 9 Must-Have Components of Compelling Email Copy

Hubspot

They didn't order me to purchase tickets by saying "Purchase Tickets Tomorrow for Bruce Springsteen and the E Street Band," though such a subject line may have performed just as well. Highly segmented emails have better open rates -- 39% better, in fact. click-through rate. click-through rate.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

” Here’s an example of a detailed buyer persona by GoDaddy with a cool narrative: Source. Email marketing campaigns using buyer personas experienced 2X the open rate and 5X the click-through rate as those without them. Personas inform personalized emails that boost conversion rates by 10%.