Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior

Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
The game has changed. Your next customer will research and evaluate your products through websites and online networks long before your salespeople get involved. Just as consumers now search and buy online, B2B purchasing in an online world has transformed into an interactive process driven by the customer, not the vendor. In fact, a call to your salesperson may be the last step in the buyer's journey, significantly limiting their influence and expertise that has long driven the buying discussion.

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