Sales Engine
NOVEMBER 12, 2015
Companies still need to sell to generate more revenue, right? YouTube and social media had just begun to blossom. LinkedIn is the new business standard, and YouTube has become the third most visited website on the Internet. That means deleting email pitches. So what is a sales rep to do? Videos now have billions of views.
Sales Engine
JANUARY 25, 2016
Most of us remember a day when sales reps used to be able to generate their own leads. But, the world changed and the internet crushed sales ability to generate their own leads. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game.
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Sales Engine
FEBRUARY 8, 2016
It helps generate a steady stream of material, and puts a major dent in the time and effort required to create original content. Posting in multiple venues is also possible; for example, putting a video on YouTube, Facebook and a business website. The trick is to see each piece of content as made of easily transferable puzzle pieces.
Sales Engine
FEBRUARY 8, 2016
It helps generate a steady stream of material, and puts a major dent in the time and effort required to create original content. Posting in multiple venues is also possible; for example, putting a video on YouTube, Facebook and a business website. The trick is to see each piece of content as made of easily transferable puzzle pieces.
Sales Engine
NOVEMBER 24, 2015
But before you start your content generating engines, let’s back up a bit and look at 7 elements that every successful content marketing strategy must have: 1. You have to know whether your content is going to create awareness, move people into a shopping cart, or generate leads for B2B sales reps. Is this a Youtube channel?
Sales Engine
AUGUST 4, 2016
What types of content get people’s attention and generate curiosity at the top of the funnel? That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. Top of the Funnel Content. Remember, at this stage of the funnel, it’s not about you.
Sales Engine
AUGUST 4, 2016
What types of content get people’s attention and generate curiosity at the top of the funnel? That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. Top of the Funnel Content. Remember, at this stage of the funnel, it’s not about you.
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