Paul Gillin

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. million likes*.

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My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

I use a lot of video in presentations, and have always gotten good performance from the free Foxreal YouTube FLV Downloader. It works with a lot more sites than just YouTube and cleanly downloads Flash video. That list is easily generated by Google Reader, and it changes whenever the feed list changes.

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Cool & Useful Sites for the Holidays

Paul Gillin

Yet another way to connect groups of people over video chat – but Hangouts also enable the chat participants to share and enjoy digital content like YouTube videos in real time. All you need to submit is your first name, general location, and a picture of the gift you’re sending, and the site will generate a random address.

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The Changing Rules of B2B Marketing

Paul Gillin

Those sales are generated by the affinity that the staff has developed with these key corporate customers. Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia.

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Weinberger Wisdom

Paul Gillin

The most popular stuff on YouTube is about humans screwing up. The social media generation now expects important information to find them. For example, on Wikipedia you can always find out why an item of information is there. The entire process is open. More businesses will operate like this. People don’t buy drills or holes.

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Social Marketing Wisdom From a True Practitioner

Paul Gillin

. –Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time. This means that content posted to these channels should be created differently depending on when people are most likely to discover it.

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As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. In the future, value will come from generating demand that never existed, as the iPhone has done. Most CIOs are taking an attitude of, at best, benign neglect toward social networks.