B2B Memes

NOVEMBER 3, 2011

” The entry consisted almost entirely of extracts from bad student writing, provided by a friend who teaches a university journalism course. Having taught college English for several years, I know that in every batch of papers, you can find both brilliant and abysmal bits of writing. Our journalists of the future.”

Class 100

Class Paper Linkedin Course 100

B2B Memes

NOVEMBER 24, 2011

As one prominent B2B publisher put it earlier this year, “people who write for free will give you exactly what you pay for in the long run.” It’s their job to write, the readers’ to read, and the advertisers’ to pay for it all. Ironically, he made this statement in a presentation he was giving for free.).

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? It doesn’t necessarily mean that your views are correct or your writing is brilliant.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? It doesn’t necessarily mean that your views are correct or your writing is brilliant.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

APRIL 14, 2010

By applying them to their own writing, content marketers can keep the B2B publishing flame burning brightly. Prefer expert writers over experts who write. If you write about your own product, it will sound like an ad. You can’t generate that with a straw man. There are certain topics and contexts that demand it.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

NOVEMBER 21, 2011

Though he disputes the movie’s thesis that no one with Shakespeare’s lower middle class roots could have written such great masterpieces, that wasn’t his aim in writing. ” His plays, that is, were the result of collaboration and conversation with predecessors, contemporaries, and even later generations.

Aggregators 100

Aggregators Social Media Copyright Media 100

B2B Memes

OCTOBER 6, 2011

Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. Though Harbert might not go this far, I’d put it this way: Computer-generated journalism is not terrifying, it’s liberating.

Startups 100

Startups Press Software Intent 100