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Marketer of The Month Podcast- EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy

Outgrow

Effective lead generation channels other than SEO to invest in. Creating and developing a Wikipedia Page for your business. EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy. There are a lot of alternative Wikipedia sites. And these sites are a lot easier to get on than Wikipedia.

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Best Practices for Fact-Checking AI-Generated Content

Contently

It should not include sources that will have AI-generated content in the immediate future. Wikipedia, for example, should never be a source of validation for a fact. Generative AI is here to stay, but that doesn’t give us the green light to shut our brains off and let it take the lead on the content we create with it.

Practices 151
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Google SGE a top threat to brand and product search terms, study finds

Martech

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. Why we care. Google SGE displayed for 91.4%

Studies 82
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The Marketing Book Podcast: “Marketing 6.0” by Philip Kotler

The Forward Observer

The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan Philip Kotler (website) Milton Friedman (Wikipedia) Marketing 3.0: Listen to the Interview… Links… Marketing 6.0: From Products to Customers to the Human Spirit by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan Marketing 4.0:

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DuckDuckGo Enters The AI Race With DuckAssist via @sejournal, @MattGSouthern

Search Engine Journal

DuckDuckGo launches DuckAssist, a new AI-assisted feature that generates natural language answers using Wikipedia. The post DuckDuckGo Enters The AI Race With DuckAssist appeared first on Search Engine Journal.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Do you trust generative AI to help you with tasks at work? If your generative artificial intelligence (AI) uses an off-the-shelf large language model (LLM) like OpenAI’s ChatGPT or Google’s Gemini, the data you’re relying on is a grab bag of stuff pulled from a multitude of sources. Data traceability is super important.

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FAQ drops and other SERP feature landscape changes

Kevin Indig

🔍2/ Analyzing the impact You can clearly see the difference between mobile vs. desktop FAQ rich snippets in Semrush for keywords Wikipedia ranks for.    Why Wikipedia? The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords.

FAQ 96