Chris Koch
MAY 6, 2011
Image via Wikipedia. These fall into two categories: The number generators. These social media monitoring tools have more use for marketers, but they require significant human intervention and can easily become very expensive versions of the number generators if not used with a goal in mind.
Chris Koch
MAY 7, 2010
Image via Wikipedia. One of the most depressing aspects of PC applications is that they are basically time bombs that self-destruct with each passing generation of operating system or processor. They bring out our primitive attractions to the bright and shiny. But there’s something else here that brings out another primal drive in us.
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Chris Koch
FEBRUARY 24, 2010
Image via Wikipedia. Social media simply makes starkly plain what we’ve known for some time but haven’t had to face yet: We don’t have a lot of content capable of generating trust and relationships. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here.
Chris Koch
JANUARY 29, 2010
Image via Wikipedia. Yet while generally we can’t put a price tag on our content, we do charge for it. Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). startups.com). Tweet This Post.
Chris Koch
JANUARY 29, 2010
Image via Wikipedia. Yet while generally we can’t put a price tag on our content, we do charge for it. Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). startups.com). Tweet This Post.
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