Customer Experience Matrix

article thumbnail

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Tags: demand generation marketing automation social media automated dialog.

article thumbnail

Matching Social Media to Your Needs and Resources

Customer Experience Matrix

Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. But let’s assume it’s a small company, with limited media reach and funding, and that it also lacks technology and experience for social networks and Wikis. Tune into the Webinar for more details.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Some sort of self-generating wiki might work. I still think that’s the best approach although the details of how to make it happen are far from clear. Or a group effort at a conference might be more efficient and perhaps more fun as well. Hackathon, anyone?

Rules 120
article thumbnail

Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) In fact, the fit is so obvious that it doesn’t seem to have generated much comment, at least among the marketing gurus I read. publishing. But the significance to marketers may be greater than they think.

article thumbnail

150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). If this really takes off, perhaps the list can be maintained in a communal form such as a Wiki.

RFP 120
article thumbnail

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.),

article thumbnail

A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. Then generate reports for the tasks in those scenarios, showing the (a) tasks completed (b) time required (c) workload on different users and (d) error rates. This is another labor-intensive process.