ViewPoint
AUGUST 11, 2015
Generate Demand. Branding has gotten a lot of attention in B2B over the last ten years or so, as traditional agencies, to generate more revenue, jumped on the band wagon of brand measurement and improvement for B2B. If Marketing wants to measure lead generation programs, it starts with: Isolating lead generation into campaigns.
Webbiquity
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Here are 20 ideas. Again, you can “advertise&# upcoming webinars in your sidebar.
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markempa
AUGUST 17, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What can you send via email?
Webbiquity
FEBRUARY 9, 2010
When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# The lessons?
Buzz Marketing for Technology
JUNE 27, 2008
White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Blogs and Wikis in the Business World. WHITE PAPERS. A white paper for Software Decision Makers. Webcasts |.
Buzz Marketing for Technology
JUNE 28, 2008
Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Intranet (Finding ROI) White Paper. Intranet 2.0.
Buzz Marketing for Technology
JUNE 27, 2008
One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore.
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