WebMarketCentral

JULY 16, 2007

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. hours) or vendor-produced content (websites, webcasts, white papers, etc. - They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

JANUARY 11, 2010

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Still, many marketers are reluctant to do this; "If I give away my white paper, how will I ever capture the lead?" Here are the highlights from the webinar. Measure the right things.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MARCH 21, 2007

That's where the KnowledgeStorm analogy comes in: as KnowledgeStorm provides value to businesses by syndicating white paper and case study content to its 250 or so content partners (including Computerworld, InfoWorld, Informati0nWeek and BusinessWeek), Insight24 will provide a similar service for online video, podcasts and webcast content.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Demand generation" is a better term, though still not precise.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

OCTOBER 9, 2007

For generating B2B leads, ask for minimum amount of information necessary, such as name, company, phone and email address. White papers, reports, free trials, product videos and other relevant offers are a powerful inducement for B2B lead generation. Keep the contact form short. Offer an incentive for response.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

NOVEMBER 16, 2006

Items such as newsfeeds, white papers, blogs, podcasts, reports, book reviews, glossaries, and (truly useful) directories are all generators of relevant website traffic. What kind of content? Such content is not only search engine-friendly, but also attractive and "sticky" to visitors.

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

OCTOBER 16, 2008

First, generate a list of keywords based on the content of each page. SEO isn't just about driving more traffic, it's ultimately about producing ROI, so focus efforts on getting visitors to take a desired action (purchase a product, sign up for a free trial, download a white paper, or whatever). There you have it.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

SEPTEMBER 6, 2007

They have to be, to write about it week after week, when there's generally very little direct income involved. I recently received an email from Bill Halpern of Integrateurs International , a telemarketing B2B technology lead generation firm. Bloggers are passionate about their subjects.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

JANUARY 28, 2009

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

SEPTEMBER 24, 2007

The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

WebMarketCentral

OCTOBER 8, 2008

Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

MAY 22, 2009

Used properly, content networks can add significantly to paid search lead generation. Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

SEPTEMBER 14, 2009

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20