Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Here are 20 ideas. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

JANUARY 19, 2023

These campaigns often use lead generation tactics such as discounts, free shipping, or other promotions to entice customers and get them to buy. This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

MARCH 16, 2017

This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Some long-forgotten pages might be functioning as landing pages and generating valuable organic (free) traffic.

Design 235

Design SEO Tips Lead Scoring 235

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). Another approach is using customer testimonial videos as a lead generation tool. Can be instantly accessed.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

DECEMBER 10, 2013

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). 71% of B2B marketers use content primarily to generate leads.

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

DECEMBER 4, 2018

Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals. This leads to the creation of content that works for lead generation and placement at strategic touch points in the funnel. Put Solutions Above Sales.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, this recruiting firm is good at networking: online and in the real world.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. What is B2B Lead Generation?

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce. Article Submission Sites.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. What exactly is “Web 3.0?&# Need Content? Share this on Mixx.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Subscribe to the comments for this post? Seed this on Newsvine. Add this to Mister Wong.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

APRIL 21, 2020

By generating revenue with early adopters and lighthouse accounts, while learning from these engagements, ICT’s long-term revenue growth plan can be established. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Webbiquity

APRIL 4, 2016

Industry : We all have to deal with industry jargon, clichés, and buzzwords, so we might as well generate some leads from them. For example, in this white paper on lead scoring, Socedo recommends treating social media keywords as lead activities. Influencers : Who are the thought leaders in your space?

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. A commonly used item is a white paper; visitors are far more likely to sign up to download or receive something than to simply fill out a form to get “more information”—from experience, about 10 times more likely.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

MARCH 8, 2016

Yet more than 90% of marketers connect their content directly to a product or service, and nearly three-quarters measure content marketing success based on the number of leads generated—which causes marketers to produce even more of the types of content buyers want least. Ebooks and white papers are least favored (at 3% each).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JANUARY 25, 2016

They place the least value on white papers and ebooks (though these assets are very important further down the funnel). For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download).

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Webbiquity

JUNE 24, 2013

registering for a webinar, downloading a white paper, or subscribing to your newsletter). One of our clients was generating, on average, 10% of all leads via referral traffic from their blog within one year of launching it.).

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

DECEMBER 26, 2012

It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

FEBRUARY 10, 2010

For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. To Interact with Customers.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

SEPTEMBER 7, 2010

“Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Tags: Marketing Automation and Demand Generation Alexandre Sagala. Share this on Mixx. Tweet This!

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

JUNE 30, 2010

million out of the 133 million blogs it tracks have been updated in the past four months, and just 50,000 to 100,000 blogs generate most of the page views. What separates blogs from other forms of writing (white papers, articles, e-books, etc.) The web is littered with abandoned blogs; according to Technorati , only 7.4

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). – Case studies (65%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. They begin in most cases with some basic online research, which is why web presence optimization has become so critical. Post this on Diigo.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Website: transactional.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

DECEMBER 13, 2011

Generate leads and grow your email list (carefully!). Rather, once you have a network established, use social media to promote “gated” content like white papers or reports, invite followers to register for webinars, and promote your newsletter on your blog and other content pages in order to build a list for lead nurturing.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JANUARY 25, 2010

Then share content; this is what drives people back to your site and/or blog and generates referral traffic. a white paper, report or webinar registration); and a contact form, kept “above the fold&# and as short as possible. To start, listen. Then listen some more. Build some relationships. with links to landing pages.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&#

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

NOVEMBER 5, 2019

Millennials are tech-savvy and more critical than other generations of a poorly built or outdated website. Include a section for white papers, case studies, and videos. From top-of-the-funnel lead generation through the final stages of the buying process, B2B marketers use content in a variety of formats: Blog posts.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. If content generation is included, overall costs aren’t likely to change much.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

AUGUST 12, 2021

Poor conversion rates mean your website isn’t converting visitors into prospects or customers; the investment you are making in driving traffic is generating a low return, or worse—it’s just wasted. According to OptinMonster , over 80% of video marketers believe that videos help with lead generation, increase traffic, and improve sales.

Conversion Rate 304

Conversion Rate Design Conversion Marketing Websites 304

Webbiquity

SEPTEMBER 25, 2018

Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. B2B companies that regularly blog generate 67% more sales leads than non-blogging companies. Four Lead Generation Tactics Marketers Disagree About.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252