Vidyard

APRIL 4, 2016

If you only track video views, you might send him a white paper on the subject and have it fall on deaf ears. With a video marketing platform, you can even generate leads from right within a video that automatically sync to your marketing automation platform with things like video calls to action and in-video forms.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

MAY 27, 2014

More marketing teams are implementing sophisticated lead scoring programs, global demand generation methodologies, dynamic web content, split testing, and more. The era of DGaaS has officially arrived And the mystery acronym is… Demand Generation as a Science! The results? This is super exciting to me.

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. What sort of content assets do you have that you can use within a 6-12 month marketing program for demand generation? Are you channel driven? Do you have channel partners?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

JUNE 4, 2013

This opens the door for software and cloud tools that make the modern marketer’s mission of generating a higher volume of highly educated leads possible. At the core of any marketing strategy is content – that is, e-mails, white papers, blog posts, tweets, facebook posts and most importantly – video.

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Vidyard

JANUARY 6, 2014

So, just as you use email gates on white papers, add gates to select videos to collect contact info. In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. These tips should help you on the road to better videos this year.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Vidyard

NOVEMBER 28, 2016

“No matter how many product demos, white papers, or all the other marketing stuff that we could create, nobody tells our story better than our customers,” said Vajre. Chernov’s video generated the most engagement, the most conversation, and even got us a few tweets to Joe about it.”. Only pain points we’re solving.

Startups 50

Startups Budget Programs Video Marketing Account Based Marketing 50

Vidyard

APRIL 4, 2014

As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. . “Yes I want to start a demo right now!” ” *click*).

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

JULY 23, 2014

The “post and pray” method won’t cut it when it comes to generating pipeline. Rather than using videos to merely gain attention, why not implement small actions to generate leads and inspire action? You might think you’re doing all you can to capture views, but there’s more to it as I’ve suggested.

Video Marketing 50

Video Marketing Planning Click Rate Top of Funnel 50

Vidyard

DECEMBER 16, 2013

inContact knows that prospects prefer information in short, digestible pieces and video is a great way to deliver this on their website where everyone’s hunting for fast, clear ways to understand the product offering.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Vidyard

OCTOBER 21, 2013

When it comes to measuring your success, there are a few essential metrics you’ll need: Impressions Clicks: total and on a particular ad unit Number of people who visited your designated landing page (this will give you unique clicks) Number of people who completed the desired action (started trial, visited white paper, etc.)

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

SEPTEMBER 5, 2014

You want to make video an avenue for lead generation After sharing your current videos, you’re likely using the amount of total views as a measure of your success, but this isn’t enough. ” or “download our white paper”). So what if 5,000 people watched your video? “watch a product demo!”

Marketing Automation Services 51

Marketing Automation Services Video Marketing Planning Work Management 51

Vidyard

MARCH 17, 2016

The same way that ads became white noise, content is starting to be ignored because there is so much of it. The big problem with traditional content like blog posts and white papers is that the user can still just ignore them. You might make an interactive white paper, but then just use it the same way you did the old ones.

Content 50

Content Ideal Customer Profiles Paper Sales Cycle 50

Vidyard

DECEMBER 9, 2014

How Video Played a Part We spoke to Jessica Stamer, Senior Recruiting Operations Specialist, and Eric Hansen, Director of Demand Generation, from Cetera about their use of video in this campaign and its impact on results. From this, then can gauge whether the videos are effective on their own or within the LookBooks.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Vidyard

DECEMBER 11, 2014

Let’s take a look at how video can create and support your demand generation, blogging, and social media efforts: Demand Generation CMI found in its 2015 research that fewer than 40 percent of B2B brands plan to use eBooks in their marketing over the next year.

Paid Search Agency 50

Paid Search Agency Activities Video Marketing Planning 50

Vidyard

JUNE 25, 2015

We all know B2B is the land of solemn white papers and earnest case studies, right? In fact, as YouTube, Vine and Vimeo rise in popularity, the time is ripe for B2B marketers to explore how video can boost their content game – from brand awareness to lead generation. Who is the most talented generation?

Video Marketing 52

Video Marketing Top of Funnel Paid Search Agency Best Practices 52

Vidyard

JULY 21, 2017

Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video. You still get all the data, lead generation, and the built in calls to action regardless of where your video ends up out on the Internet.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Vidyard

JANUARY 5, 2017

And Bianchini was quick to point out that account-based marketing isn’t for everyone: But switching to an account based model for marketing and lead generation doesn’t just require a change in how your team executes on marketing campaigns. Try new things like videos, try infographics, try white papers, see what works for you.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Vidyard

JULY 15, 2013

Content is proving to be a powerful tool of attraction, but with everything from infographics to white papers to consider including in your marketing mix, why is video your best option?

Video Marketing 50

Video Marketing Top of Funnel Planning B2B Thought Leadership 50

Vidyard

OCTOBER 3, 2013

If we consider what types of materials are created today (infographics, white papers, blog posts, customer reviews, etc.), lead generation and 2. If your company can be known for a brilliant resource centre, you’re in a great position when customers need information and remember you as a trusted expert. customer support.

Video Marketing 51

Video Marketing Youtube Content Paid Search Agency 51

Vidyard

MAY 13, 2014

While you might score your leads based on the white paper they downloaded or the eBook, or even infographic they clicked on, you’re likely not scoring leads in your MAP based on how many video assets they watched. But when it comes to the current state of lead scoring, we have a major shortcoming.

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 50

Vidyard

JUNE 7, 2021

Now that many organizations have gone virtual or hybrid, the market is finally catching on that user-generated video is an effective and, frankly, essential sales tool to any prospecting cadence. Call to action—Book a meeting or download a white paper? Friday or Sunday? Pro Tip: Only test one variable at a time.

Outreach 74

Outreach Ideal Customer Profiles Marketing Prospects Work Management 74

Vidyard

JUNE 7, 2021

Now that many organizations have gone virtual or hybrid, the market is finally catching on that user-generated video is an effective and, frankly, essential sales tool to any prospecting cadence. Call to action—Book a meeting or download a white paper? Friday or Sunday? Pro Tip: Only test one variable at a time.

Outreach 65

Outreach Ideal Customer Profiles Marketing Prospects Work Management 65