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Tony Zambito

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Can You Predict Your Ideal Scenarios For Lead Nurturing?

Tony Zambito

APRIL 29, 2012

I suspect one reason may be that the pressure for instant results from lead generation efforts is a primary driver. Which makes you think: how much potential revenue is being left on the roadside in the speedy monthly pursuit to instantly convert leads generated into month-end results? Follow @tonyzambito. Related articles.

Lead Nurturing 100
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The Link Between Lead Nurturing and Buyer Experience Marketing

Tony Zambito

APRIL 5, 2011

  What I mean is that some departments are charged with email marketing for example while others might be in charge of white papers as another example.  Lead nurturing can suffer from multiple overlapping responsibilities for programs and areas of specializations. 

Lead Nurturing 100
Lead Nurturing Lead Scoring Lead Ranking Planning 100
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